KR102603334B1 - Method and apparatus providing advertising sponsorship service - Google Patents

Abstract

This disclosure relates to a user terminal that provides a broadcast sponsorship service and a method of operating the same. According to one embodiment, a method of operating a user terminal that provides a broadcast sponsorship service includes the steps of: the user terminal transmitting a sponsorship item for sponsoring a broadcast streamer to a server connected to the user terminal; Obtaining different types of reward items with different usage methods from the server based on the accumulated amount of sponsorship items transmitted to the server; Outputting a message input interface on the screen of the user terminal in which a usage time limit is set differently depending on the type of the reward item; Obtaining user input information for the message input interface; and transmitting the obtained user input information to the server. may include.

Description

Method and device for providing broadcast sponsorship service {METHOD AND APPARATUS PROVIDING ADVERTISING SPONSORSHIP SERVICE}

This disclosure relates to a method and device for providing broadcast sponsorship services. More specifically, it relates to a method and device for providing sponsorship services for Internet or TV broadcasting.

As Internet technology is rapidly spreading, Internet broadcasting, a broadcasting medium that transmits broadcast data through communication, is rapidly increasing, and various content-based platforms are emerging to provide Internet broadcasting. The number of viewers watching these Internet broadcasts is rapidly increasing, and accordingly, individual producers who produce Internet broadcast content and streamers who stream Internet broadcasts are also rapidly increasing.

Viewers who watch broadcasts send donations to their favorite streamers or producers using voice messages and videos, and those who conduct personal broadcasts using domestic and foreign platforms such as YouTube, Afreeca, and Twitch. Producers and streamers can also receive sponsorship through various types of donations or the amount of money they purchase sponsored items provided by viewers watching the broadcast, depending on the viewers' own preferences.

However, in the case of conventional broadcast sponsorship services, it is difficult to effectively promote the sponsor's sponsorship activities or systematically manage the sponsorship money paid. Therefore, there is a need for systematic management of sponsorship funds paid through broadcast sponsorship services and development of technology to effectively promote them.

Korean Patent Publication No. 2020-0013887

According to one embodiment, a method of operating a user terminal that provides a broadcast sponsorship service and a user terminal that performs the same may be provided.

Additionally, according to one embodiment, a method of providing a broadcast sponsorship service by linking the user terminal, the user terminal, and the server with each other, and a broadcasting system that performs the same, may be provided.

According to an embodiment of the present disclosure for achieving the above-described technical problem, a method of operating a user terminal that provides a broadcast sponsorship service includes providing a sponsorship item for sponsoring a broadcast streamer to a server connected to the user terminal. transmitting; Obtaining different types of reward items with different usage methods from the server based on the accumulated amount of sponsorship items transmitted to the server; Outputting a message input interface on the screen of the user terminal in which a usage time limit is set differently depending on the type of the reward item; Obtaining user input information for the message input interface; and transmitting the obtained user input information to the server. may include.

According to another embodiment for achieving the above-described technical problem, a user terminal providing a broadcast sponsorship service includes: a display; network interface; user input interface; A memory that stores one or more instructions; and at least one processor executing the one or more instructions; Includes, wherein the processor executes the one or more instructions, so that the user terminal transmits a sponsorship item for sponsoring a broadcast streamer to a server connected to the user terminal, and the sponsorship item transmitted from the server to the server Obtain different types of reward items whose usage methods are set differently based on the accumulated amount of, output a message input interface on the screen of the user terminal whose use limit time is set differently depending on the type of the reward item, and A user terminal may be provided that acquires user input information for a message input interface and transmits the obtained user input information to the server.

According to another embodiment for achieving the above-described technical problem, in a method of operating a user terminal that provides a broadcast sponsorship service, the user terminal transmits a sponsorship item for sponsoring a broadcast streamer to a server connected to the user terminal. steps; Obtaining different types of reward items with different usage methods from the server based on the accumulated amount of sponsorship items transmitted to the server; Outputting a message input interface on the screen of the user terminal in which a usage time limit is set differently depending on the type of the reward item; Obtaining user input information for the message input interface; and transmitting the obtained user input information to the server. A computer-readable recording medium containing a program for executing a method on a computer may be provided.

According to an embodiment of the present disclosure, the broadcast sponsorship of a sponsor who uses a broadcast sponsorship service can be effectively promoted.

According to an embodiment of the present disclosure, a broadcasting platform provided through a broadcasting system can be activated.

FIG. 1 is a diagram schematically illustrating a process in which a broadcasting system provides a broadcast sponsorship service according to an embodiment.
Figure 2 is a flowchart of a method of operating a user terminal that provides a broadcast sponsorship service according to an embodiment.
Figure 3 is a flowchart of a method of operating a user terminal that provides a broadcast sponsorship service according to an embodiment.
Figure 4 is a diagram showing a process of providing a broadcast sponsorship service by linking a user terminal, a user terminal, and a server, according to an embodiment.
Figure 5 is a flowchart of a specific method for a user terminal to acquire a reward item according to an embodiment.
Figure 6 is a flowchart of a specific method in which a user terminal provides a message input interface according to an embodiment.
Figure 7 is a diagram for explaining an example of a message input interface provided by a user terminal according to an embodiment.
Figure 8 is a flowchart of a method for a user terminal to obtain promotional content according to item use, according to an embodiment.
Figure 9 is a diagram for explaining an example of promotional content acquired by a user terminal according to an embodiment.
Figure 10 is a diagram illustrating a process for providing a broadcast sponsorship service by linking a user terminal, a user terminal, and a server with each other according to another embodiment.
Figure 11 is a diagram for explaining the operation of a broadcasting system according to another embodiment.
Figure 12 is a block diagram of a user terminal according to one embodiment.
Figure 13 is a block diagram of a user terminal according to another embodiment.
Figure 14 is a block diagram of a server according to one embodiment.
Figure 15 is a flowchart of a server operation method for providing a broadcast sponsorship service according to an embodiment.

Terms used in this specification will be briefly described, and the present disclosure will be described in detail.

The terms used in the present disclosure have selected general terms that are currently widely used as much as possible while considering the functions in the present disclosure, but this may vary depending on the intention or precedents of those skilled in the art, the emergence of new technologies, etc. In addition, in certain cases, there are terms arbitrarily selected by the applicant, and in this case, the meaning will be described in detail in the description of the relevant invention. Therefore, the terms used in this disclosure should be defined based on the meaning of the term and the overall content of this disclosure, rather than simply the name of the term.

When it is said that a part "includes" a certain element throughout the specification, this means that, unless specifically stated to the contrary, it does not exclude other elements but may further include other elements. In addition, terms such as "... unit" and "module" used in the specification refer to a unit that processes at least one function or operation, which may be implemented as hardware or software, or as a combination of hardware and software. .

Below, with reference to the attached drawings, embodiments of the present disclosure will be described in detail so that those skilled in the art can easily practice them. However, the present disclosure may be implemented in many different forms and is not limited to the embodiments described herein. In order to clearly explain the present disclosure in the drawings, parts that are not related to the description are omitted, and similar parts are given similar reference numerals throughout the specification.

FIG. 1 is a diagram schematically illustrating a process in which a broadcasting system provides a broadcast sponsorship service according to an embodiment.

According to one embodiment, the broadcasting system 10 may provide a broadcasting service that provides real-time or recorded broadcasting content. Additionally, the broadcasting system 10 can provide a broadcast sponsorship service to sponsors who want to sponsor a broadcast streamer and users who watch the broadcast among users who use the broadcast service. According to one embodiment, the broadcasting service or broadcast sponsorship service provided by the broadcasting system 10 allows a viewer to donate a certain amount or more of the sponsorship items (e.g., 'Rex') among his or her charged sponsorship items to a broadcast streamer (e.g., BJ) while watching the broadcast. ) may mean a service that allows all viewers (including sponsors, users, and broadcast streamers) to view specific phrases and animation promotional content at the same time.

According to one embodiment, the broadcasting system 10 may correspond to a broadcasting platform that provides real-time or recorded broadcasting content to viewers and obtains reaction information about the broadcasting content from viewers. According to one embodiment, the broadcasting system 10 may include a user terminal 1000, a server 2000, and at least one user terminal 3000 and 4000. However, it is not limited to the above-described example, and the broadcasting system 10 may include only the user terminal 1000 and the server 2000, or may include more device elements for providing broadcast sponsorship services.

According to one embodiment, the user terminal 1000 may be an electronic device used by a sponsor who uses a broadcast sponsorship service. According to one embodiment, the user terminals 3000 and 4000 may be electronic devices used by viewers who watch broadcast content provided by broadcast streamers through the broadcast system 10. According to one embodiment, the user terminal 1000 and the user terminals 3000 and 4000 may be implemented as various types of devices including a communication module capable of communicating with the server 2000.

For example, the user terminal 1000 and the user terminals 3000 and 4000 include a digital camera, a mobile terminal, a smart phone, a laptop computer, a tablet PC, an e-book terminal, a digital broadcasting terminal, and a PDA. (Personal Digital Assistants), PMP (Portable Multimedia Player), navigation, MP3 player, etc., but are not limited thereto. Additionally, according to one embodiment, the user terminal 1000 and the user terminals 3000 and 4000 may be wearable devices that can be worn by the user.

According to one embodiment, the user terminal 1000 may provide a broadcast sponsorship service provided by the broadcast system 10 to users. For example, the user terminal 1000 may transmit information about a sponsorship item to a server based on a sponsor's user input to the user terminal. According to one embodiment, a sponsorship item is a donation that a sponsor intends to pay to a service provider or broadcast streamer based on compensation for broadcast content or broadcast viewers' preference for broadcast streamers, and a donation that is used within the broadcast platform itself. It could be an alternative currency.

According to one embodiment, the user terminal 1000 transmits a sponsorship item to the server 2000, and when the accumulated amount of sponsorship items identified by the server satisfies a predetermined compensation condition, the compensation item is received from the server 2000. can be obtained. The user terminal 1000 may provide a message input interface on the screen through which a sponsor can input identification information (e.g., ID) and a message for the broadcast streamer, based on the type of reward item, and may provide a message input interface on the screen. Promotional content including predetermined message content can be obtained from the server based on input from sponsors.

According to one embodiment, the server 2000 may include an API server and a chat socket server. The server 2000 provides a broadcast sponsorship service by linking with the user terminal. For example, the server 2000 may identify the cumulative amount of sponsorship items for each viewer subscribed to a broadcast service. According to one embodiment, the server 2000 identifies viewer terminals that satisfy predetermined compensation conditions based on the accumulated amount of sponsorship items acquired for each viewer within a certain time, and the identified viewer terminal (for example, the viewer terminal may receive sponsorship items) A reward item may be transmitted to a user terminal or a user terminal transmitting a .

Additionally, according to one embodiment, when user input information is obtained through a message input interface from a user terminal, the server 2000 generates promotional content according to the obtained user input information and broadcasts information about the generated promotional content. It can be spread to user terminals and user terminals subscribed to the service (eg, connected to the server). The server 2000 can effectively promote the sponsorship behavior of a specific sponsor by disseminating predetermined message information according to the use of the reward item to the user terminal and user terminals.

According to one embodiment, the server 2000 may be connected to the user terminal 1000 and the user terminals 3000 and 4000 through a network. According to one embodiment, the server 2000 may include the server 2000, the user terminal 1000, and other computing devices capable of transmitting and receiving data between the user terminals 3000 and 4000.

In addition, according to one embodiment, the network connecting the server 2000, the user terminal 1000, and the user terminals 3000 and 4000 is a local area network (LAN) or a wide area network (WAN). , a Value Added Network (VAN), a mobile radio communication network, a satellite communication network, and a combination thereof, and allows each network constituent shown in Figure 1 to communicate smoothly with each other. It is a data communication network in a comprehensive sense and may include wired Internet, wireless Internet, and mobile wireless communication networks. Hereinafter, a method of operating a user terminal providing a broadcast sponsorship service will be described in detail with reference to FIG. 2.

Figure 2 is a flowchart of a method of operating a user terminal that provides a broadcast sponsorship service according to an embodiment.

In S210, the user terminal 1000 may transmit a sponsorship item for sponsoring a broadcast streamer to the server 2000 connected to the user terminal. According to one embodiment, a sponsorship item may be an alternative currency used to facilitate service use in a broadcast service provided by the broadcast system 10. According to one embodiment, the user terminal 1000 may provide a separate user interface on the screen for charging sponsorship items or transmitting sponsorship items, and may provide the amount of sponsorship to be sponsored and the amount of sponsorship to be sponsored through the user interface provided on the screen. Information on the sponsorship period can be obtained, and a predetermined amount of sponsorship items can be transmitted to the server 2000 based on the information on the sponsorship amount and sponsorship period.

In S220, the user terminal 1000 may acquire different types of reward items whose usage methods are set differently based on the accumulated amount of sponsorship items transmitted from the server 2000 to the server. For example, the server 2000 connected to the user terminal 1000 may cumulatively count sponsorship items transmitted from the terminals of multiple users subscribed to the broadcast service within a preset threshold time (e.g., 24 hours). , Based on the accumulated amount of sponsorship items transmitted within the threshold time, a predetermined type of compensation item is transmitted to the user terminal 1000.

For example, the reward item acquired by the user terminal 1000 is a first type reward item that must be used immediately when acquired from the server, or used within a preset time from the point of acquisition, or after being acquired from the server, as desired by the user. At the time, it may include at least one of a second type of compensation item that can be used based on a user input to the user terminal 1000.

In S230, the user terminal 1000 may output a message input interface on the screen of the user terminal 1000 in which the usage time limit is set differently depending on the type of reward item. For example, the user terminal 1000 outputs a first type of message input interface according to the use of a first type of compensation item on the screen of the user terminal, or displays a second type of message according to the use of a second type of compensation item. The input interface can be output on the screen of the user terminal. According to one embodiment, the first type of message input interface is a type of interface that disappears from the screen when user input information for the message input interface is not obtained within a preset usage time limit from the time it is output on the screen of the user terminal. It may be, and the second type of message input interface may be a message input interface in which a usage time limit is not separately set from the time it is output on the screen of the user terminal.

In S240, the user terminal 1000 may obtain user input information for the message input interface. For example, the user terminal 1000 may obtain user input information about at least one of the broadcast streamer's ID or the message that the user of the user terminal wants to promote through a message input interface. According to one embodiment, the user terminal 1000 may output a message input interface including at least one of a broadcast streamer's ID input window or a message input window on the screen of the user terminal.

In S250, the user terminal 1000 may transmit user input information obtained through a message input interface to the server 2000. For example, user input information transmitted from the user terminal 1000 to the server 2000 may include a request to transmit promotional content and to disseminate promotional content. Additionally, according to one embodiment, the user terminal 1000 may transmit to the server together with the user input information at least one of information about the type of reward item or the type of message input interface used to obtain the user input information.

Figure 3 is a flowchart of a method of operating a user terminal that provides a broadcast sponsorship service according to an embodiment.

Since S310 to S350 may correspond to S210 to S250 shown in FIG. 2, detailed description will be omitted. In S360, the user terminal may obtain promotional content to be displayed on the screen of the user terminal according to display conditions determined based on the type of reward item. For example, the user terminal 1000 may acquire promotional content that appears on the screen in different ways based on the type of reward item or the type of message input interface.

According to one embodiment, the promotional content may be an animated text phrase, but is not limited thereto, and may include other moving visual content displayed on the screen with different degrees of exposure depending on the type of reward item or the type of message input interface. there is. According to one embodiment, at least one of the number of repetitions or exposure time value at which promotional content is displayed on the screen may vary based on the type of reward item or the type of message input interface. Additionally, according to one embodiment, the user terminal 1000 may obtain promotional content and also obtain information about display conditions regarding how the promotional content is displayed on the screen.

In S370, the user terminal may output promotional content obtained in S370 on the screen. For example, the user terminal 1000 may display promotional content on the screen of the user terminal in different ways based on display conditions obtained together with the promotional content. According to one embodiment, promotional content may include message content according to user input information.

Figure 4 is a diagram illustrating a process of providing a broadcast sponsorship service by linking a user terminal, a user terminal, and a server, according to an embodiment.

In S402, the user terminal 1000 may transmit the sponsorship item to the server 2000. According to one embodiment, the user terminal 1000 may transmit a sponsorship item to the server 2000 and also transmit identification information of the user terminal or user information of the user of the user terminal along with the sponsorship item. According to one embodiment, the user terminal 1000 may output a separate user input interface for transmitting sponsorship items on the screen, and may display sponsorship items equal to the sponsorship amount determined based on the user input to the user input interface. It can be transmitted to the server 2000.

In S404, the server 2000 may calculate the cumulative amount for each sponsor accumulated within a preset period in the database. For example, the server 2000 identifies the user terminals of sponsors who transmitted sponsorship items among users subscribed to a broadcasting service within a preset time, and, for each user terminal of the sponsors, transmitted to the server within the preset time. You can determine the cumulative amount of sponsorship items. According to one embodiment, the server 2000 may initialize the accumulated amount of sponsorship items for each sponsor after a preset time has elapsed.

In S406, the server 2000 may identify the sponsor's user terminal that satisfies predetermined reward conditions. For example, the server 2000 may identify the sponsor's user terminal based on a reward condition regarding whether there is a history of transmitting sponsorship items among service subscribers. According to another embodiment, the server 2000 may identify a user terminal of a certain sponsor among service subscribers based on a compensation condition regarding whether the accumulated amount of sponsorship items is greater than a certain threshold.

In S408, the server 2000 may identify whether the accumulated amount of sponsorship items transmitted from the user terminal 1000 within a preset time is greater than or equal to the first threshold or the second threshold. In addition, the server 2000 calculates the cumulative sponsorship amount for each sponsor transmitted from user terminals subscribed to the broadcast service within a preset time, and determines whether the calculated cumulative sponsorship amount is greater than or equal to the first threshold or the second threshold. You can also decide whether to That is, the server 2000 can not only identify whether the accumulated sponsorship amount transmitted from the user terminal is greater than or equal to the first threshold or the second threshold, but also can identify the accumulated sponsorship amount within a preset time for each broadcasting service user. It is possible to identify whether it is above a threshold or above a second threshold. Additionally, the server 2000 may identify user terminals of sponsors whose cumulative sponsorship amount within a preset period is greater than or equal to the first threshold or greater than the second threshold among broadcast service users.

In S410, the server 2000 provides a first type of compensation item to the user terminal 1000 when the accumulated sponsorship amount transmitted from the user terminal 1000 within a preset period is greater than or equal to the first threshold or is identified as greater than the second threshold. Can be transmitted. Additionally, for example, the server 2000 may transmit a first type of compensation item to the terminals of users whose cumulative sponsorship amount within a preset period is greater than or equal to the first threshold or greater than the second threshold among broadcast service users. Additionally, in S412, the server 2000 may spread basic promotional content to the user terminal 3000 when the accumulated amount of sponsorship items transmitted from the user terminal 1000 is greater than or equal to the first threshold or the second threshold.

In S414, the user terminal 1000 may output a first type of message input interface that can be used immediately. For example, the user terminal 1000 may obtain a first type of reward item from the server 2000 and output a first type of message input interface. However, according to another embodiment, when the first type of compensation item is acquired from the server 2000, the user terminal 1000 receives the reward item at a time when a preset time interval has elapsed from the time the first type of compensation item was acquired. A first type of message input interface may be output. The preset time interval may be a very short time interval and may be between 0 and 1 second, but is not limited thereto.

According to one embodiment, the first type of message input interface may disappear from the screen if user input information is not obtained within a preset time from when it is output on the screen of the user terminal. That is, a usage time limit may be set for the first type of message input interface.

In S416, the user terminal 1000 may obtain streamer identification information and user-specified message information. For example, the user terminal 1000 may obtain streamer identification information (eg, streamer ID) and user-specified message information through a first type of message input interface. In S418, the user terminal 1000 may transmit streamer identification information and user-specified message information to the server 2000. According to one embodiment, the user terminal 1000 may transmit streamer identification information and custom message information to the server 2000 and also transmit a request to transmit promotional content.

In S420, when streamer identification information and custom message information are obtained from the user terminal 1000, the server 2000 may disseminate the first type of promotional content. For example, the server 2000 may transmit the first type of promotional content to the user terminal 3000 by transmitting the first type of promotional content. According to one embodiment, the first type of promotional content may be content that has less exposure on the user terminal or the screen of the user terminal than the second type of promotional content, but is not limited to this.

In S422, the server 2000 may transmit the first type of promotional content to the user terminal 1000. In S424, the user terminal 1000 may output the first type of promotional content on the screen. According to one embodiment, the first type of promotional content may be output on the screen of the user terminal based on predetermined display conditions. According to one embodiment, the first type of promotional content may be a moving animated text phrase. For example, the first type of promotional content may be an animated text phrase displayed on the screen of the user terminal according to the repetition count of 2 and the exposure time of 40 seconds. According to one embodiment, the number of repetitions may mean the number of times a text phrase is repeatedly displayed based on a predetermined cycle in a predetermined area on the screen.

In S426, the user terminal 3000 may output the first type of promotional content. The operation of the user terminal 3000 outputting the first type of promotional content may correspond to the operation of the user terminal 1000 outputting the first type of promotional content. In S428, the server 2000 may identify a user terminal whose cumulative amount of sponsorship items sponsored within a preset time is equal to or greater than the third threshold as a result of aggregating sponsorship items from broadcast service users. In S430, the server 2000 may transmit a second type of compensation item that can be used at a configurable time to the user terminal 1000 whose accumulated amount is identified as being equal to or greater than the second threshold.

In S432, the user terminal 1000 may store a second type of compensation item. For example, when a second type of compensation item is acquired, the user terminal 1000 displays a list of the acquired second type of compensation items, or receives a user input regarding the use of the second type of compensation item displayed on the list. A separate user interface (for example, an item storage screen) for acquisition may be further provided.

In S434, the user terminal 1000 may output a second type of message input interface at the point in time when a user input regarding the use of a reward item is obtained. For example, when a second type of reward item is obtained from the server 2000, the user terminal 1000 stores the second type of reward item and creates a separate device for user input regarding the use of the second type of reward item. Provides more user interface. When a user input regarding the use of a second type of compensation item is obtained through a separate user interface, the user terminal 1000 may display a second type of message input interface according to the second compensation item on the screen.

The user terminal 1000 according to the present disclosure may provide a first type of reward item that can be used immediately at the time of acquisition from the server and a first type of message input interface accordingly, but after acquisition from the server, the user terminal 1000 may provide a first type of reward item that can be used immediately. A second type of compensation item available at the time and a second type of message input interface corresponding thereto may be provided.

In S436, the user terminal 1000 may obtain streamer identification information and user-specified message information through a second type of message input interface. According to one embodiment, the second type of message input interface may include a window for obtaining streamer identification information (eg, streamer ID) and a message input window for obtaining a user-specified message, but is not limited thereto. For example, the second type of message input interface according to one embodiment may include only a message input window for obtaining a user-specified message.

Additionally, according to one embodiment, unlike the first type of message input interface, the second type of message input interface may not have a separate usage time limit set. However, according to another embodiment, the second type of message input interface may be set to have a longer usage time limit than the usage time limit allocated to the first type of message input interface.

In S438, the user terminal 1000 may transmit streamer identification information and a user-specified phrase obtained through a second type of message input interface. For example, the user terminal 1000 may transmit streamer identification information and custom phrases to the server and also transmit a request to transmit a second type of promotional content.

In S440, the server 2000 may transmit the second type of promotional content to the user terminal 1000. In S442, the server 2000 may disseminate the second type of promotional content by transmitting the second type of promotional content to the user terminal 3000. According to one embodiment, the second type of promotional content may be a moving animated text phrase. According to one implementation, the second type of promotional content may be content displayed on the screen with greater exposure than the first type of promotional content. According to one embodiment, the second type of promotional content may be an animated text phrase displayed on the screen of the user terminal according to the repetition count of 3 and the exposure time of 60 seconds. In S446, the user terminal 3000 may output the second type of promotional content on the screen.

In addition, although not shown in FIG. 4, the server 2000 can be connected to the user terminals of multiple users subscribed to the broadcast sponsorship service, and the promotional content provided by the server 2000 is provided by the user terminal 1000 to the server ( 2000), promotional content may be acquired and transmitted to the user terminals of multiple users. The broadcasting system according to the present disclosure not only transmits promotional content to user terminals that satisfy predetermined compensation conditions, but also transmits it to all terminals of a plurality of users, so that sponsorship details can be advertised in the form of an electronic signboard and the amount of sponsorship can be adjusted. By setting the display effect of promotional content differently, users' satisfaction with the service can be improved according to the amount of sponsorship.

In addition, although not shown in FIG. 4, as user input information obtained through the first type of message input interface is transmitted from the user terminal 1000 to the server 2000, the server disseminates basic promotional content, and the user accordingly When the terminal 3000 outputs the first type of promotional content, the user terminal 3000 (for example, a terminal used by a broadcast streamer) displays feedback for inputting feedback information as an expression of gratitude for the sponsorship details on the screen of the user terminal. The user interface can also be displayed further on the screen.

When the user input for the feedback user interface displayed on the screen is obtained, the user terminal 3000 may transmit a request to change the display method for the first type of promotional content to the server 2000. According to one embodiment, a request to change the display method for the first type of promotional content may be transmitted to the server based on the consumption of sponsorship items already stored in the user terminal 3000 through paid payment.

According to one embodiment, a first type of promotional content with low exposure on the screen may be displayed on the screen based on a first repetition count and a first exposure time, and promotional content with a relatively high exposure on the screen may be displayed on the screen. The second type of promotional content may be displayed on the screen based on the second repetition count and the second exposure time, and the server 2000 may request a change in the display method for the first type of promotional content from the user terminal 3000. Once this is obtained, the first type of promotional content can be converted into the second type of promotional content, and then the second type of promotional content can be disseminated to the user terminal 1000 and the user terminal 3000.

In other words, even if the accumulated sponsorship amount of a specific user terminal 1000 satisfies only the first compensation condition (e.g., the accumulated sponsorship amount within a predetermined time is more than the first threshold or more than the second threshold), the server 2000 according to the present disclosure may send a specific broadcast When additional feedback on sponsorship (for example, a request to change the display method for the first type of promotional content) is obtained from the viewer, by disseminating the second type of promotional content to the user terminal 1000 and the user terminal 3000, It has the effect of further encouraging broadcast streamers to use sponsored items.

Figure 5 is a flowchart of a specific method for a user terminal to acquire a reward item according to an embodiment.

In S510, if the accumulated amount of the sponsorship item identified by the server is greater than or equal to the first threshold or the accumulated amount of the sponsorship item is greater than or equal to the second threshold, the user terminal 1000 obtains the reward item at the time the user terminal acquires the reward item. A message input interface for a reward item can obtain a first type of reward item displayed on the screen.

According to one embodiment, when a first type of reward item is acquired, the user terminal 1000 may output a first type of message input interface. For example, the user terminal 1000 outputs a first type of message input interface in which a usage time limit is set when a first type of reward item is acquired, or when information about the first type of reward item is acquired. After a predetermined time has elapsed, the first type of message input interface can be displayed on the screen without any separate user input.

However, according to another embodiment, the user terminal 1000 identifies the state of the network for connection to the server, and when the state of the identified network is not good, even if the first type of reward item is obtained, the first type Rather than automatically outputting the message input interface, after storing the first type of reward item, a separate user interface may be further provided for user input regarding the use of the first type of reward item. Even if the first type of compensation item is obtained, the user terminal 1000 according to the present disclosure may not use the compensation item smoothly if the network situation is not good, so the first type of compensation obtained at the time desired by the user A separate user interface is provided to enable item use, and a first type of message input interface is output at the time a user input regarding the use of a first type of reward item is obtained through the separate user interface, thereby providing a message input interface according to the network situation. This can prevent user inconvenience.

In other words, the user terminal according to the present disclosure differentially pays out different types of reward items according to the amount of sponsorship of the sponsorship item, but if the network situation is not good, even the first type of reward item may be provided as a second type of reward. Like items, the convenience of users using broadcasting services can be improved by providing users with the opportunity to use them whenever they want.

Although not shown in FIG. 5, when transmitting a sponsorship item to the server 2000 or acquiring a reward item from the server, the user terminal 1000 receives a confirmation signal according to receipt of the sponsorship item or a confirmation signal according to the acquisition of the reward item from the server. It can be acquired or transmitted. Additionally, after transmitting a confirmation signal according to acquisition of a reward item to the server, the user terminal may further receive a separate additional confirmation signal confirming receipt of the confirmation signal according to acquisition of a reward item from the server. The user terminal 1000 according to the present disclosure does not receive a confirmation signal for receiving a sponsorship item from the server within a preset time, or a separate additional confirmation signal confirms receipt of a confirmation signal for acquiring a reward item within a preset time. If an additional confirmation signal is not received, the network condition between the user terminal 1000 and the server 2000 may be identified as poor. However, it is not limited to this, and the user terminal 1000 may identify the state of the network based on other data transmission and reception situations.

In S520, when the accumulated amount of sponsorship items identified by the server is greater than the first threshold and the second threshold, the user terminal 1000 determines the use of the reward item after the user terminal acquires the reward item. At the point when the user input of the user terminal is acquired, a second type of compensation item displayed on the screen of the message input interface for the acquired compensation item may be acquired as a compensation item.

According to one embodiment, when the second type of reward item is acquired, the user terminal 1000 is configured to set the point at which a user input for use of the second type of reward item is obtained (e.g., when the user wants to use the second type of reward item). Based on the viewpoint), a second type of message input interface may be output. More specifically, when the second type of reward item is acquired, the user terminal 1000 does not output the second type of message input interface according to the second type of reward item, but instead outputs the second type of reward item to the user terminal. and providing a separate user interface for displaying a list of stored compensation items and a separate user interface for using the stored compensation items, based on user input to the separate user interface for using the compensation items, in a second type of message input interface can be displayed on the screen.

Figure 6 is a flowchart of a specific method in which a user terminal provides a message input interface according to an embodiment.

In S610, when the user terminal 1000 acquires a first type of reward item, the first type disappears from the screen of the user terminal if the user input information is not obtained within the first use limit time from the time it is output on the screen. The message input interface can be displayed on the screen. For example, in the first type of message input interface, a usage time limit of 3 minutes can be set from the time it is output on the screen, and the user terminal 1000 presents a timer screen in which the 3-minute usage time limit decreases. It can also be displayed overlapping on the message input interface of 1 time.

According to another embodiment, the user terminal 1000 identifies the network connection status with the server and, if the connection status of the identified network is poor, sets a separate usage time limit for the first type of message input interface. It may not be set. According to another embodiment, when the user terminal 1000 is identified as having a poor network connection with the server 2000, the user terminal 1000 may change the usage time for the first type of message input interface to be longer.

According to another embodiment, when the user terminal 1000 is identified as having a poor network connection with the server 2000, the user terminal 1000 resets the counting of the usage time limit set for the first type of message input interface, You can also re-count the preset usage time limit.

In S620, when a second type of reward item is acquired, the user terminal 1000 may output a second type of message input interface on the screen for which no usage time limit is separately set. For example, when the second type of compensation item is obtained as the cumulative amount of sponsorship items identified by the server is determined to be greater than the third threshold, the user terminal 1000 transmits sponsorship items with a larger amount of sponsorship. By providing a second type of message input interface on the screen that does not have a separate usage time limit for the convenience of one sponsor, differential convenience according to the amount of sponsorship can be provided to service users.

According to another embodiment, of course, the user terminal 1000 may provide a second type of message input interface to which a usage limit time longer than the usage limit time set to the first type of message input interface is assigned.

Figure 7 is a diagram for explaining an example of a message input interface provided by a user terminal according to an embodiment.

The user terminal 1000 according to one embodiment may output a first type of message input interface, as shown in Figure 710. According to one embodiment, the first type of message input interface output by the user terminal 1000 includes at least one of the broadcast streamer's ID input window 712 or the message input window 714 that the user of the user terminal wants to promote. It can be included. The user terminal 1000 may obtain user input information about at least one of the broadcast streamer's ID or the message that the user of the user terminal wants to promote through the first type of message input interface. According to one embodiment, the user input information may include at least one of the broadcast streamer's ID information and user-specified message information.

The user terminal 1000 according to one embodiment provides an input window 712 through which the broadcast streamer's ID (for example, identification information or BJ nickname information) can be entered, and the user obtained through the provided input window 712 Based on the input, specific broadcast streamer identification information can be obtained. In addition, the user terminal 1000 outputs an input window 714 on the screen where the user of the user terminal can input a desired message, and through the input window 714 output on the screen, 'I am happy to meet you' and The same custom message information can be obtained.

According to another embodiment, the user terminal 1000 displays a dictionary information display window 716 that displays information obtained through the streamer's ID input window 712 and the message input window 714 in advance, and displays the first message Additional information may be provided on the input interface 710. Through this, the user terminal 1000 visually checks the information it has entered in advance through the streamer's ID input window 712 and the message input window 714, thereby inputting the streamer's ID input window 712 and the message. You can check in advance error information that may occur in the information entered in the window 714, or check the content of the message that will appear on the promotional content in advance.

According to one embodiment, the user terminal 1000 transmits user input information including at least one of message information or broadcast streamer ID information or acquires a user input for closing the window of the first type of message input interface. An interface 718 may be further provided.

The user terminal 1000 according to one embodiment may output a second type of message input interface as shown in Figure 720. According to one embodiment, the second type of message input interface output by the user terminal 1000 may include a message input window 722 that the user of the user terminal wants to promote. However, according to another embodiment, of course, the second type of message input interface may further include an input window into which the ID of the broadcast streamer can be input.

The second type of message input interface according to an embodiment transmits user input information including at least one of message information or broadcast streamer ID information or obtains a user input for closing the window of the first type of message input interface. An interface 724 may be further provided.

Figure 8 is a flowchart of a method for a user terminal to obtain promotional content according to item use, according to an embodiment.

In S810, when the user input information obtained through the first type of message input interface is transmitted to the server, the user terminal 1000 displays a first text phrase that moves on the screen based on the first repetition number and the first exposure time. can be obtained as promotional content. For example, the user terminal 1000 acquires user input information including identification information of a broadcast streamer and custom message information through a first type of message input interface, and then transmits the obtained user input information to the server. You can. After transmitting the user input information to the server, the user terminal 1000 may obtain predetermined promotional content in response to receiving the user input information from the server.

According to one embodiment, the user terminal 1000 transmits user input information obtained through a first type of message input interface to the server, so that the first text phrase, which is the obtained promotional content, is displayed on the screen with a first repetition number. It may be displayed, and the total time displayed on the screen with the first repetition number may be set as the first exposure time.

In S820, when the user input information obtained through the second type of message input interface is transmitted to the server, the user terminal 1000 displays a second text phrase that moves on the screen based on the second repetition number and the second exposure time. can be obtained as promotional content. For example, the user terminal 1000 acquires user input information including at least one of the broadcast streamer's identification information or custom message information through the second type of message input interface, and then uses the obtained user input information. It can be sent to the server.

After transmitting the user input information to the server, the user terminal 1000 may obtain a second text phrase as promotional content in response to receiving the user input information from the server. According to one embodiment, the second text phrase, which is promotional content obtained by the user terminal 1000 transmitting user input information obtained through a second type of message input interface to the server, is displayed on the screen with a second repetition number. It can be, and the total time displayed on the screen with the second repetition number can be set as the second exposure time.

According to one embodiment, the second repetition number is greater than the first repetition number, and the second exposure time is set to be longer than the first exposure time, so that the user of the user terminal that has sent more sponsored items can select the number of items he or she wants to use. It has the effect of promoting message information more effectively.

Figure 9 is a diagram for explaining an example of promotional content acquired by a user terminal according to an embodiment.

According to one embodiment, the user terminal 1000 may obtain animated text phrases moving on the screen as promotional content. For example, a text phrase acquired by the user terminal 1000 may be displayed in a predetermined promotional area 904 within the screen. According to one embodiment, the promotional area 904 may be displayed in the main event banner area of the user terminal or the upper area of a chat window provided through a broadcast service, but is not limited thereto.

According to one embodiment, the text phrase may move within the promotional area 904 at a preset speed. For example, if the movement of the text phrase begins in the right corner area of the promotion area 904, the start phrase 902 of the text phrase may appear as shown in Figure 910, and the text phrase may be preset. By moving towards the left side of the promotional area 904 at a speed, the opening phrase 902 can be located in the left corner area of the promotional area 904, as shown in Figure 920.

As shown in figure 930, the text phrase may continue to move so that the starting phrase 902 may not be displayed in the promotional area 904, and the ending phrase 906 of the text phrase may be moved to the left side of the promotional area 904. The first exposure may end by reaching the corner area. When the exposure of the text phrase progresses from the point when the start phrase 902 of the text phrase is exposed to the promotion area 904 to the last point when the end phrase 908 of the text phrase is exposed to the promotion area 904, the first repetition count The text phrase is displayed on the screen, and when the start phrase 902 of the text phrase is exposed to the promotional area 904 again, the movement of the text phrase of the second repetition number can be displayed on the screen.

Figure 10 is a diagram illustrating a process of providing a broadcast sponsorship service by linking a user terminal, a user terminal, and a server with each other according to another embodiment.

The server 2000 according to one embodiment may include an API server 2100 and a chat socket server 2200. The API server 2100 and the chat socket server 2200 may correspond to different sets of instructions within one server device. According to one embodiment, the API server 2100 may process all data requested from server users and provide services for logon-related requests and sponsorship-related requests, and may include a separate database or be connected to the database. there is.

Additionally, the API server 2100 may check the amount of item sponsorship accumulated within a predetermined period from the current user terminal and determine terminals to which reward items are to be paid based on the amount of sponsorship. The API server 2100 may transmit information about terminals eligible for payment of reward items, or information about users using the terminals eligible for payment, to the chat socket server 2200. Additionally, the chat socket server 2200 can perform a lobby function in the broadcast service according to the present disclosure. For example, when a user terminal that wants to use a broadcast sponsorship service connects, the connected user terminal can automatically log in to the chat socket server. Additionally, according to one embodiment, when an emergency situation such as an emergency regular inspection of the chat socket server 2200 occurs, notification information about the emergency situation may be disseminated to user terminals through the chat socket server 2000.

According to one embodiment, the sponsorship item transmitted to the server by sponsors using the broadcast sponsorship service in this specification may be named 'Rex'. 'Rex' may be an alternative currency used on the broadcasting service platform provided by the broadcasting system 10 according to the present disclosure.

In S1002, the user terminal 1000 may transmit Rex sponsorship information to the API server 2100. According to one embodiment, the user terminal 1000 may transmit Rex sponsorship information to the API server 2100 and also transmit identification information of the user terminal or user information of the user of the user terminal. In S1004, the API server 2100 may tally the cumulative amount of REX for each sponsor within a specified period in the database. For example, the API server 2100 can not only calculate the cumulative LEX amount acquired from the user terminal 1000 within a predetermined period, but also calculate the accumulated LEX amount obtained within a predetermined period from all user terminals used by service subscribers. The amount can be calculated.

In S1006, the API server 2100 may obtain Rex sponsorship information and identify the user terminal 1000 that satisfies a predetermined condition. For example, the API server 2100 may determine whether the user terminal 1000 satisfies a predetermined reward item payment condition based on Rex sponsorship information.

For example, in S1008, the API server 2100 may identify a user terminal with a cumulative Rex amount of 10,000 units or more and a user terminal with a cumulative Rex amount of 30,000 units or more based on the cumulative Rex amount for each sponsor. For example, the API server 2100 may identify whether the cumulative amount of LEX transmitted by the user terminal 1000 to the API server 2100 within a predetermined period is 10,000 units or more or 30,000 units or more.

In S1010, the API server 2100 may transmit a request to spread a sponsorship message to the chat socket server 2200. For example, when the API server 2100 determines that the cumulative Rex sponsorship amount obtained from the user terminal 1000 within a predetermined period is 10,000 units or more or 30,000 units or more, it sends a request to spread a sponsorship message to the chat socket server. Can be transmitted. In S1012, the chat socket server 2200 may transmit a basic sponsorship message to the user terminal 3000 using the service.

In S1014, the API server 2100 selects an electronic signboard that can be immediately used by the user terminal 1000 when the cumulative lex amount transmitted by the user terminal 1000 to the server during a predetermined period is identified as 10,000 units or 30,000 units or more. Messages can be sent. According to one embodiment, the electronic sign selection message may correspond to a first type of reward item or a first type of message input interface described in this specification.

In S1016, the user terminal 1000 can output an immediately usable signboard message on the screen. S1016 may correspond to an operation of outputting a first type of message input interface on the screen when the user terminal 1000 acquires a first type of reward item from the API server 2100.

In S1018, the user terminal 1000 may obtain BJ identification information (eg, broadcast streamer identification information) and custom phrases through the ready-to-use signboard message screen output on the screen. In S1020, the user terminal 1000 may transmit the BJ identification information and the user-specified division obtained through the immediately available electronic signage message screen to the API server 2100.

In S1022, when the BJ identification information and custom phrase are transmitted from the user terminal 1000, the API server 2100 may transmit the first text animation content propagation request to the chat socket server 2200. In S1024, the chat socket server 2200 may propagate the first text animation content to the user terminal 3000 subscribed to the service. In S1027, the user terminal 3000 may output the first text animation content on the screen. In S1028, the API server 2100 may transmit the first text animation content to the user terminal 1000. In S1030, the user terminal 1000 may output the first text animation content on the screen.

In S1032, the API server 2100 may identify from the user terminal 1000 whether the cumulative amount of REX acquired within a predetermined period is 50,000 units or more. In S1034, the API server 2100 transmits an available electronic sign selection message to the user terminal 1000 at a settable time when the cumulative lex amount obtained from the user terminal 1000 within a predetermined period is identified as 50,000 units or more. You can.

In S1036, the user terminal 1000 may store the electronic signboard items that can be used at a settable time. For example, the user terminal 1000 stores in memory information about electronic signage items available at a settable time obtained from the API server 2100, as well as a list of electric signboard items available at a settable time stored in the memory, and A separate user interface may be further provided to obtain user input regarding the use of the electronic signboard items displayed on the list.

In S1038, if the user wants to use it, the user terminal 1000 outputs a second type of message input interface based on the user input for item execution obtained through the separate user interface, and displays a second type of message input interface. User input information for at least one of BJ identification information or custom phrases may be obtained through the message input interface.

In S1040, the user terminal 1000 may transmit the acquired BJ identification information and user-specified phrase information to the API server 2100. In S1042, the API server 2100 may transmit second text animation content in response to obtaining BJ identification information and user-specified phrase information from the user terminal 1000. In S1044, the API server 2100 may transmit the second text animation content to the chat socket server 2200. In S1046, the chat socket server 2200 may transmit the second text animation content to the user terminal 3000.

Figure 11 is a diagram for explaining the operation of a broadcasting system according to another embodiment.

A broadcasting system according to an embodiment may include an electronic device 1102, an electronic device 1104, and a server 2000. For example, the electronic device 1102 and the electronic device 1104 may be computing devices used by users who use the broadcast service according to the present disclosure.

According to one embodiment, the electronic device 1102 may transmit sponsorship information to the API server 2100 based on a user input to the electronic device 1102 regarding transmission of a predetermined sponsorship item. Additionally, the electronic device 1102 may transmit information on sponsors transmitting a certain sponsorship item and identification information on the electronic device used by the sponsors to the API server 2100 or the socket server 2200.

The API server 2100 tallies the amount of accumulated sponsorship items for each sponsor within a predetermined period based on the sponsorship information transmitted from the electronic device 1102, provides the tally result, and predetermined compensation conditions according to the tally result. Information on a sponsor that satisfies can be transmitted to the socket server 2200. The socket server 2200 may broadcast promotional content to promote the sponsors' sponsorship details based on the sponsor's information transmitted from the API server 2100 and the sponsorship information transmitted from the electronic device 1102. According to one example, the operation of the socket server 2200 disseminating promotional content to service users may correspond to an electronic sign broadcasting operation.

Figure 12 is a block diagram of a user terminal according to one embodiment.

Figure 13 is a block diagram of a user terminal according to another embodiment.

As shown in FIG. 12 , the user terminal 1000 may include a display unit 1210, a network interface 1500, a user input interface 1100, a memory 1700, and a processor 1300. However, not all of the components shown are essential components. The user terminal 1000 may be implemented with more components than the illustrated components, or the user terminal 1000 may be implemented with fewer components. Additionally, according to one embodiment, it goes without saying that the configuration of the user terminal shown in FIGS. 12 and 13 may correspond to the configuration of user terminals used by users subscribed to this broadcasting service.

For example, as shown in FIG. 12, the user terminal 1000 according to one embodiment includes a display unit 1210, a network interface 1500, a user input interface 1100, a memory 1700, and a processor 1300. ) In addition, it may further include an output unit 1200 including an audio output unit 1220 and a vibration motor 1230, a sensing unit 1400, and an A/V input unit 1600.

The user input interface 1100 refers to a means for a user to input a sequence to control the user terminal 1000. For example, the user input interface 1100 includes a key pad, a dome switch, and a touch pad (contact capacitive type, pressure resistive type, infrared detection type, surface ultrasonic conduction type, There may be a mathematical tension measurement method, a piezo effect method, etc.), a jog wheel, a jog switch, etc., but it is not limited to these. The user input interface 1100 may receive a user's input sequence for a screen output by the user terminal 1000 on the display. Additionally, the user input interface 1100 may receive a touch input from a user touching the display or a key input through a graphical user interface on the display.

The output unit 1200 may output an audio signal, a video signal, or a vibration signal, and the output unit 1200 may include a display unit 1210, an audio output unit 1220, and a vibration motor 1230. there is.

The display unit 1210 includes a screen for displaying and outputting information processed in the user terminal 1000. Additionally, the screen may display various types of user input interfaces provided by the user terminal 1000 to provide a broadcast service. The audio output unit 1220 outputs audio data received from the network interface 1500 or stored in the memory 1700. Additionally, the sound output unit 1220 outputs sound signals related to functions performed in the user terminal 1000. The vibration motor 1230 may output a vibration signal. For example, the vibration motor 1230 may output a vibration signal corresponding to the output of functions performed in the user terminal 1000.

The processor 1300 typically controls the overall operation of the user terminal 1000. For example, the processor 1300 executes programs stored in the memory 1700, such as the user input interface 1100, the output unit 1200, the sensing unit 1400, the network interface 1500, and the A/V input unit. (1600) etc. can be controlled overall. Additionally, the processor 1300 may perform the functions of the user terminal 1000 shown in FIGS. 1 to 11 by executing programs stored in the memory 1700.

Specifically, the processor 1300 can control the user input interface to obtain user input by touching the screen of the user terminal or inputting it through a separate device. According to one embodiment, the processor 1300 may control the microphone to obtain the user's voice.

According to one embodiment, the processor 1300 executes the one or more instructions stored in memory, so that the user terminal transmits a sponsorship item for sponsoring a broadcast streamer to a server connected to the user terminal, and from the server, Obtain different types of reward items whose usage methods are set differently based on the accumulated amount of sponsorship items sent to the server, and use a message input interface whose usage time limit is set differently depending on the type of the reward item of the user terminal. It can be output on the screen, obtain user input information for the message input interface, and transmit the obtained user input information to the server.

According to one embodiment, the processor 1300 obtains promotional content to be displayed on the screen of the user terminal according to display conditions determined based on the type of the reward item, and outputs the promotional content on the screen. You can.

According to one embodiment, the processor 1300 determines whether the user terminal acquires the reward item when the accumulated amount of the sponsorship item identified by the server is greater than or equal to a first threshold or when the accumulated amount of the sponsorship item is greater than or equal to a second threshold. At one point, a message input interface for the acquired reward item may acquire the first type of reward item displayed on the screen as the reward item.

The sensing unit 1400 may detect the state of the user terminal 1000 or the state surrounding the user terminal 1000 and transmit the sensed information to the processor 1300. The sensing unit 1400 includes a geomagnetic sensor 1410, an acceleration sensor 1420, a temperature/humidity sensor 1430, an infrared sensor 1440, a gyroscope sensor 1450, and a position sensor. It may include at least one of (eg, GPS) 1460, an air pressure sensor 1470, a proximity sensor 1480, and an RGB sensor (illuminance sensor) 1490, but is not limited thereto. Since the function of each sensor can be intuitively deduced by a person skilled in the art from its name, detailed description will be omitted.

The network interface 1500 may include one or more components that allow the user terminal 1000 to communicate with other devices (not shown) and the server 2000. The other device (not shown) may be a computing device such as the user terminal 1000 or a sensing device, but is not limited thereto. For example, the network interface 1500 may include a wireless communication interface 1510, a wired communication interface 1520, and a mobile communication unit 530.

The wireless communication interface 1510 includes a short-range wireless communication unit, a Bluetooth communication unit, a Near Field Communication unit, a WLAN (Wi-Fi) communication unit, a Zigbee communication unit, and an infrared data association (IrDA). ) may include a communication unit, a WFD (Wi-Fi Direct) communication unit, etc., but is not limited thereto. The wired communication interface 1520 can connect the server 2000 or the user terminal 1000 by wire.

The mobile communication unit 1530 transmits and receives wireless signals with at least one of a base station, an external terminal, and a server on a mobile communication network. Here, the wireless signal may include various types of data according to voice signals, video call signals, or text/multimedia message transmission and reception.

The A/V (Audio/Video) input unit 1600 is for inputting audio or video signals, and may include a camera 1610, a microphone 1620, etc. The camera 1610 can obtain image frames such as still images or videos through an image sensor in video call mode or shooting mode. Images captured through the image sensor may be processed through the processor 1300 or a separate image processing unit (not shown).

The microphone 1620 receives external sound signals and processes them into electrical voice data. For example, the microphone 1620 may receive an acoustic signal from an external device or a user. The microphone 1620 can receive a user's voice input. The microphone 1620 can use various noise removal algorithms to remove noise generated in the process of receiving an external acoustic signal.

The memory 1700 may store programs for processing and control of the processor 1300, and may also store data input to or output from the user terminal 1000 or the electronic device 1000. Additionally, the memory 1700 may store information about reward items and message input interfaces obtained based on user input to the user terminal 1000.

The memory 1700 may be a flash memory type, a hard disk type, a multimedia card micro type, a card type memory (for example, SD or XD memory, etc.), or RAM. (RAM, Random Access Memory) SRAM (Static Random Access Memory), ROM (Read-Only Memory), EEPROM (Electrically Erasable Programmable Read-Only Memory), PROM (Programmable Read-Only Memory), magnetic memory, magnetic disk , and may include at least one type of storage medium among optical disks.

Figure 14 is a block diagram of a server according to one embodiment.

The server 2000 may include a network interface 2100, a database 2200, and a processor 2300. The network interface 2100 may correspond to the network interface 1500 of the illustrated user terminal 1000. For example, the network interface 2100 may obtain information about sponsored items, sponsorship information, user terminal identification information, and information about sponsors using the user terminal from the user terminal 1000.

The database 2200 may correspond to the memory 1700 of the user terminal 1000 shown in FIG. 13. For example, the database 2200 may store sponsorship item information for each sponsor transmitted from the user terminal 1000 to the server 2000 within a predetermined period. According to one embodiment, the processor 2300 may initialize sponsorship information in the database based on a predetermined period determined based on a predetermined period.

The processor 2300 typically controls the overall operation of the server 2000. For example, the processor 2300 can generally control the DB 2200 and the network interface 2100 by executing programs stored in the DB 2200 of the server 2000. In addition, the processor 2300 executes programs stored in the DB 2100, performs some of the operations of the user terminal 1000 in FIGS. 1 to 13, or links with the user terminal 1000 to provide a broadcast sponsorship service. A series of operations can be performed to provide.

Figure 15 is a flowchart of a server operation method for providing a broadcast sponsorship service according to an embodiment.

In S1502, the server 2000 may obtain sponsorship items from a plurality of user terminals connected to the server. For example, the server 2000 may acquire sponsorship items from a plurality of user terminals connected to the server and also obtain sponsor identification information of sponsors and identification information of user terminals used by sponsors.

In S1504, the server 2000 may identify the accumulated amount of sponsorship items for each sponsor using a plurality of user terminals within a preset time. According to one embodiment, the server 2000 may tally the cumulative amount of sponsorship items transmitted for each sponsor within 24 hours and identify the cumulative amount of sponsorship items for each sponsor (or for each user terminal used by the sponsors).

In S1506, the server 2000 may identify the sponsor's user terminal that satisfies a predetermined reward condition based on the accumulated amount for each sponsor within a preset time. For example, the server 2000 may identify a user terminal whose accumulated amount of sponsorship items is greater than or equal to a first threshold or a second threshold, and may identify the user terminal as a user terminal that satisfies the first compensation condition.

According to another embodiment, the server 2000 determines that the accumulated amount of sponsorship items is greater than or equal to a third threshold (e.g., the second threshold is greater than the first threshold, and the third threshold is greater than the third threshold) based on the accumulated amount for each sponsor within a preset time. A user terminal that is greater than 1 threshold may be identified, and the identified user terminal may be identified as a user terminal that satisfies the second compensation condition.

In S1508, the server 2000 may transmit a reward item of a type according to the reward condition to the user terminal of the identified sponsor. For example, the server 2000 may transmit a first type of compensation item to a user terminal that satisfies a first compensation condition, and may transmit a second type of compensation item to a user terminal that satisfies a second compensation condition. .

In S1510, the server 2000 may obtain user input information from user terminals of the identified sponsor. For example, the server 2000 receives user input information including broadcast streamer identification information and custom message information from the user terminal through a first type of message input interface generated based on a first type of reward item. It can be obtained. According to another embodiment, the server 2000 receives at least one of broadcast streamer identification information or custom message information from the user terminal through a second type of message input interface generated based on a second type of reward item. User input information including can be obtained.

In S1520, the server 2000 may disseminate promotional content according to user input information to the terminals of service users. For example, when a user terminal that satisfies the first compensation condition is identified, the server 2000 may spread promotional content including the first text phrase to the identified user terminal and other users' terminals. Additionally, according to one embodiment, the server 2000 may disseminate promotional content including the first text Kungu from a user terminal and other users' terminals as well as a broadcasting platform server for providing a web-based broadcasting service. .

According to another embodiment, when a user terminal that satisfies the second compensation condition is identified, the server 2000 may spread promotional content including the second text phrase to the identified user terminal and the terminals of other users. there is.

The method according to one embodiment may be implemented in the form of program instructions that can be executed through various computer means and recorded on a computer-readable medium. The computer-readable medium may include program instructions, data files, data structures, etc., singly or in combination. Program instructions recorded on the medium may be specially designed and configured for the present disclosure or may be known and usable by those skilled in the art of computer software.

Additionally, a computer program device including a recording medium storing a program for performing a method different from the above embodiment may be provided. Examples of computer-readable recording media include magnetic media such as hard disks, floppy disks, and magnetic tapes, optical media such as CD-ROMs and DVDs, and magnetic media such as floptical disks. -Includes optical media (magneto-optical media) and hardware devices specifically configured to store and execute program instructions, such as ROM, RAM, flash memory, etc. Examples of program instructions include machine language code, such as that produced by a compiler, as well as high-level language code that can be executed by a computer using an interpreter, etc. Although the embodiments of the present disclosure have been described in detail above, the scope of the rights of the present disclosure is not limited thereto, and various modifications and improvements made by those skilled in the art using the basic concept of the present disclosure defined in the following claims are also possible. falls within the scope of rights.

Claims (15)

In a method of operating a user terminal providing a broadcast sponsorship service
transmitting, from the user terminal, a sponsorship item for sponsoring a broadcast streamer to a server connected to the user terminal;
Obtaining different types of reward items with different usage methods from the server based on the accumulated amount of sponsorship items transmitted to the server;
Outputting a message input interface on the screen of the user terminal in which a usage time limit is set differently depending on the type of the reward item;
Obtaining user input information for the message input interface;
transmitting the obtained user input information to the server;
Obtaining promotional content to be displayed on the screen of the user terminal according to display conditions determined based on the type of the reward item; and
Comprising the step of outputting the promotional content on the screen,
The step of acquiring the reward item is,
If the accumulated amount of the sponsorship item identified by the server is greater than or equal to the first threshold, or if the accumulated amount of the sponsorship item is greater than or equal to the second threshold, at the time the user terminal acquires the reward item, A message input interface acquiring a first type of compensation item displayed on the screen as the compensation item; and
If the cumulative amount of the sponsorship item identified by the server is greater than the first threshold and a third threshold greater than the second threshold, after the user terminal acquires the reward item, the user regarding the use of the reward item At the point when a user input of the terminal is acquired, a message input interface for the obtained reward item includes the step of acquiring a second type of reward item output on the screen as the reward item,
The first type of compensation item is,
If the network state to which the user terminal and the server are connected is identified as abnormal, at the time when the user input of the user terminal regarding use of the first type of reward item is obtained, A method, characterized in that a message input interface is output on the screen. delete delete delete delete The method of claim 1, wherein the step of outputting a message input interface for which the usage time limit is set differently on the screen of the user terminal
When acquiring the first type of reward item, a first type of message input interface that disappears from the screen is displayed on the screen if the user input information is not acquired within the first usage time limit from the time it is output on the screen. output to; and
When the second type of reward item is acquired, displaying a second type of message input interface on the screen in which the usage time limit is not separately set; Method, including. The method of claim 6, wherein the step of obtaining the user input information is
Obtaining user input information regarding at least one of the ID of the broadcast streamer or a message to be promoted by a user of the user terminal through the first type of message input interface; Method, including. The method of claim 6, wherein the step of obtaining the user input information is
Obtaining user input information about the ID of the broadcast streamer or a message to be promoted by the user of the user terminal through the second type of message input interface; Method, including. The method of claim 6, wherein the step of acquiring the promotional content is
When user input information obtained through the first type of message input interface is transmitted to the server, a first text phrase moving on the screen is obtained as the promotional content based on the first repetition count and the first exposure time. steps; and
When user input information obtained through the second type of message input interface is transmitted to the server, obtaining a second text phrase moving on the screen as the promotional content based on a second repetition count and a second exposure time step; Method, including. The method of claim 9, wherein the step of transmitting the sponsorship item is
Transmitting identification information of the user terminal or user information of the user of the user terminal together with the sponsorship item; Method, including. According to paragraph 1,
The server is connected to the user terminals of multiple users subscribed to the broadcast sponsorship service,
The promotional content is
A method, characterized in that, by the server, the user terminal obtains the promotional content from the server and transmits the promotional content to the user terminals of the plurality of users. In a user terminal that provides a broadcast sponsorship service,
display;
network interface;
user input interface;
A memory that stores one or more instructions; and
At least one processor executing the one or more instructions; Including,
The processor executes the one or more instructions,
The user terminal transmits a sponsorship item for sponsoring a broadcast streamer to a server connected to the user terminal,
From the server, obtain different types of reward items with different usage methods based on the accumulated amount of sponsorship items sent to the server,
Outputting a message input interface on the screen of the user terminal in which a usage time limit is set differently depending on the type of the reward item,
Obtain user input information for the message input interface,
Transmitting the obtained user input information to the server,
Acquire promotional content to be displayed on the screen of the user terminal according to display conditions determined based on the type of the reward item,
Output the promotional content on the screen,
The promotional content is characterized in that it includes message content according to the user input information,
The at least one processor
If the cumulative amount of the sponsorship item identified by the server is greater than or equal to a first threshold, or if the cumulative amount of the sponsorship item is greater than or equal to a second threshold,
At the point when the user terminal acquires the reward item, a message input interface for the acquired reward item acquires a first type of reward item output on the screen as the reward item. delete delete In a method of operating a user terminal providing a broadcast sponsorship service
transmitting, from the user terminal, a sponsorship item for sponsoring a broadcast streamer to a server connected to the user terminal;
Obtaining different types of reward items with different usage methods from the server based on the accumulated amount of sponsorship items transmitted to the server;
Outputting a message input interface on the screen of the user terminal in which a usage time limit is set differently depending on the type of the reward item;
Obtaining user input information for the message input interface;
transmitting the obtained user input information to the server;
Obtaining promotional content to be displayed on the screen of the user terminal according to display conditions determined based on the type of the reward item; and
Comprising the step of outputting the promotional content on the screen,
The step of acquiring the reward item is,
If the accumulated amount of the sponsorship item identified by the server is greater than or equal to the first threshold, or if the accumulated amount of the sponsorship item is greater than or equal to the second threshold, at the time the user terminal acquires the reward item, A message input interface acquiring a first type of compensation item displayed on the screen as the compensation item; and
If the cumulative amount of the sponsorship item identified by the server is greater than the first threshold and a third threshold greater than the second threshold, after the user terminal acquires the reward item, the user regarding the use of the reward item At the point when a user input of the terminal is acquired, a message input interface for the obtained reward item includes the step of acquiring a second type of reward item output on the screen as the reward item,
The first type of compensation item is,
If the network state to which the user terminal and the server are connected is identified as abnormal, at the time when the user input of the user terminal regarding use of the first type of reward item is obtained, A computer-readable recording medium recording a program for executing a method on a computer, characterized in that a message input interface is output on the screen.