KR20230068154A - Method and apparatus providing advertising sponsorship service - Google Patents

Abstract

The present disclosure relates to a user terminal providing a broadcast sponsor service and an operation method thereof. According to an embodiment, a method of operating a user terminal providing a broadcast sponsoring service includes transmitting, by the user terminal, a sponsor item for sponsoring a broadcast streamer to a server connected to the user terminal; obtaining, from the server, different types of reward items having different usage methods based on an accumulated amount of sponsored items transmitted to the server; outputting, on the screen of the user terminal, a message input interface in which a usage limit time is set differently according to the type of the reward item; obtaining user input information for the message input interface; and transmitting the obtained user input information to the server. can include

Description

Method and apparatus for providing broadcast sponsorship service {METHOD AND APPARATUS PROVIDING ADVERTISING SPONSORSHIP SERVICE}

The present disclosure relates to a method and apparatus for providing a broadcast sponsorship service. More specifically, it relates to a method and apparatus for providing a sponsor service for Internet or TV broadcasting.

With the rapid spread of Internet technology, Internet broadcasting, which is a broadcasting medium that transmits broadcasting data through communication, is rapidly increasing, and various content-based platforms for providing Internet broadcasting are appearing. The number of viewers watching such Internet broadcasting is rapidly increasing, and accordingly, individual producers who produce Internet broadcasting contents and streamers who stream Internet broadcasting are also rapidly increasing.

Viewers who watch broadcasts are delivering donations to their favorite streamers or producers using voice messages and videos, and personal broadcasting using domestic and foreign platforms such as YouTube, Africa, and Twitch. Producers and streamers may be sponsored by various types of donations or sponsored item purchase amounts provided by viewers watching the broadcast according to their preferences.

However, in the case of a conventional broadcasting sponsorship service, there is a problem in that it is difficult to effectively publicize a sponsor's sponsorship or systematically manage the paid sponsorship money. Therefore, there is a demand for systematic management of sponsorship means paid through broadcasting sponsorship services and development of technology for effectively promoting them.

Korean Patent Publication No. 2020-0013887

According to an embodiment, a method of operating a user terminal providing a broadcast sponsoring service and a user terminal performing the same may be provided.

Also, according to an embodiment, a method for providing a broadcasting sponsor service by interworking the user terminal, the user terminal, and the server, and a broadcasting system performing the same may be provided.

According to an embodiment of the present disclosure for achieving the above-described technical problem, a method of operating a user terminal providing a broadcast sponsoring service includes sending a sponsor item for sponsoring a broadcast streamer to a server connected to the user terminal by the user terminal. transmitting; obtaining, from the server, different types of reward items having different usage methods based on an accumulated amount of sponsored items transmitted to the server; outputting, on the screen of the user terminal, a message input interface in which a usage limit time is set differently according to the type of the reward item; obtaining user input information for the message input interface; and transmitting the obtained user input information to the server. can include

According to another embodiment for achieving the above-described technical problem, in a user terminal providing a broadcasting sponsor service, a display; network interface; user input interface; a memory that stores one or more instructions; and at least one processor executing the one or more instructions; Including, the processor executes the one or more instructions, so that the user terminal transmits a sponsored item for sponsoring a broadcast streamer to a server connected to the user terminal, and the sponsored item transmitted from the server to the server Obtaining different types of reward items in which usage methods are set differently based on the accumulated amount of, outputting a message input interface in which usage limit times are set differently according to the type of reward items on the screen of the user terminal, A user terminal may be provided that obtains user input information for a message input interface and transmits the obtained user input information to the server.

According to another embodiment for achieving the above-described technical problem, in a method of operating a user terminal providing a broadcast sponsoring service, the user terminal transmits a sponsor item for sponsoring a broadcast streamer to a server connected to the user terminal doing; obtaining, from the server, different types of reward items having different usage methods based on an accumulated amount of sponsored items transmitted to the server; outputting, on the screen of the user terminal, a message input interface in which a usage limit time is set differently according to the type of the reward item; obtaining user input information for the message input interface; and transmitting the obtained user input information to the server. A computer-readable recording medium recording a program for executing the method on a computer, including, may be provided.

According to an embodiment of the present disclosure, broadcast sponsorship of a sponsor using a broadcast sponsor service can be effectively promoted.

According to an embodiment of the present disclosure, a broadcasting platform provided through a broadcasting system may be activated.

1 is a diagram for explaining a schematic process in which a broadcasting system provides a broadcast sponsoring service according to an embodiment.
2 is a flowchart of an operation method of a user terminal providing a broadcast sponsor service according to an embodiment.
3 is a flowchart of a method of operating a user terminal providing a broadcast sponsor service according to an exemplary embodiment.
4 is a diagram illustrating a process of providing a broadcast sponsor service by interworking a user terminal, a user terminal, and a server according to an embodiment.
5 is a flowchart of a specific method for obtaining a reward item by a user terminal according to an embodiment.
6 is a flowchart of a specific method for providing a message input interface by a user terminal according to an embodiment.
7 is a diagram for explaining an example of a message input interface provided by a user terminal according to an embodiment.
8 is a flowchart of a method for a user terminal to acquire promotional content according to item use, according to an exemplary embodiment.
9 is a diagram for explaining an example of promotional content obtained by a user terminal according to an exemplary embodiment.
10 is a diagram illustrating a process of providing a broadcast sponsor service by interworking a user terminal, a user terminal, and a server according to another embodiment.
11 is a diagram for explaining the operation of a broadcasting system according to another embodiment.
12 is a block diagram of a user terminal according to an embodiment.
13 is a block diagram of a user terminal according to another embodiment.
14 is a block diagram of a server according to an embodiment.
15 is a flowchart of a method of operating a server for providing a broadcast sponsor service according to an embodiment.

Terms used in this specification will be briefly described, and the present disclosure will be described in detail.

The terms used in the present disclosure have been selected from general terms that are currently widely used as much as possible while considering the functions in the present disclosure, but they may vary according to the intention or precedent of a person skilled in the art, the emergence of new technologies, and the like. In addition, in a specific case, there is also a term arbitrarily selected by the applicant, and in this case, the meaning will be described in detail in the description of the invention. Therefore, terms used in the present disclosure should be defined based on the meaning of the term and the general content of the present disclosure, not simply the name of the term.

When it is said that a certain part "includes" a certain component throughout the specification, it means that it may further include other components without excluding other components unless otherwise stated. In addition, terms such as "...unit" and "module" described in the specification mean a unit that processes at least one function or operation, which may be implemented as hardware or software or a combination of hardware and software. .

Hereinafter, with reference to the accompanying drawings, embodiments of the present disclosure will be described in detail so that those skilled in the art can easily carry out the present disclosure. However, the present disclosure may be implemented in many different forms and is not limited to the embodiments described herein. And in order to clearly describe the present disclosure in the drawings, parts irrelevant to the description are omitted, and similar reference numerals are attached to similar parts throughout the specification.

1 is a diagram for explaining a schematic process in which a broadcasting system provides a broadcast sponsoring service according to an embodiment.

According to an embodiment, the broadcasting system 10 may provide a broadcasting service that provides real-time or recorded broadcasting contents. In addition, the broadcasting system 10 may provide a broadcasting sponsoring service to supporters who want to sponsor broadcasting streamers and users who watch broadcasts among users who use broadcasting services. According to an embodiment, in the broadcasting service or broadcasting sponsorship service provided by the broadcasting system 10, a viewer, among the charged sponsorship items (eg, 'Rex'), provides sponsorship items of a certain amount or more to a broadcast streamer (eg, BJ ), it may mean a service that enables all viewers (eg, including sponsors, users, and broadcast streamers) to view a specific phrase and animation promotional content at the same time.

According to an embodiment, the broadcasting system 10 may correspond to a broadcasting platform that provides real-time or recorded broadcasting content to viewers and obtains reaction information on broadcasting content from viewers. According to an embodiment, the broadcasting system 10 may include a user terminal 1000, a server 2000, and at least one user terminal 3000 or 4000. However, it is not limited to the above example, and the broadcasting system 10 may include only the user terminal 1000 and the server 2000, or may include more device elements for providing a broadcast sponsoring service.

According to an embodiment, the user terminal 1000 may be an electronic device used by a sponsor who uses a broadcast sponsor service. According to an embodiment, the user terminals 3000 and 4000 may be electronic devices used by viewers who watch broadcast content provided by broadcast streamers through the broadcast system 10 . According to an embodiment, the user terminal 1000 and the user terminals 3000 and 4000 may be implemented as various types of devices including a communication module capable of communicating with the server 2000 .

For example, the user terminal 1000 and the user terminals 3000 and 4000 may include a digital camera, a mobile terminal, a smart phone, a laptop computer, a tablet PC, an electronic book terminal, a digital broadcasting terminal, and a PDA. (Personal Digital Assistants), PMP (Portable Multimedia Player), navigation, MP3 player, etc., but is not limited thereto. Also, according to an embodiment, the user terminal 1000 and the user terminals 3000 and 4000 may be wearable devices worn by the user.

According to an embodiment, the user terminal 1000 may provide a broadcast sponsor service provided by the broadcast system 10 to users. For example, the user terminal 1000 may transmit information about a sponsored item to a server based on a sponsor's user input to the user terminal. According to an embodiment, the sponsored item is a sponsorship money that a sponsor intends to pay to a service provider or broadcasting streamers based on a price for broadcasting content or a preference for broadcasting viewers' broadcasting streamers, and a sponsorship item that is self-current within the broadcasting platform. It could be an alternative currency.

According to an embodiment, the user terminal 1000 transmits a sponsored item to the server 2000, and when the cumulative amount of sponsored items identified by the server satisfies a predetermined reward condition, the reward item is sent from the server 2000. can be obtained. The user terminal 1000 may provide a message input interface through which a sponsor can input identification information (eg ID) and a message for a broadcast streamer on a screen based on the type of reward item, and the message input interface Promotional content including predetermined message contents may be obtained from the server based on inputs of sponsors for the event.

According to one embodiment, the server 2000 may include an API server and a chat socket server. The server 2000 provides a broadcast sponsor service by interworking with the user terminal and the user terminal. For example, the server 2000 may identify an accumulated amount of sponsored items for each viewer subscribed to a broadcasting service. According to an embodiment, the server 2000 identifies a viewer terminal that satisfies a predetermined reward condition based on the accumulated amount of sponsored items obtained for each viewer within a predetermined time, and the identified viewer terminal (eg, the viewer terminal is a sponsored item). The reward item may be transmitted to a user terminal or a user terminal that transmits the reward item.

Further, according to an embodiment, when user input information is obtained from a user terminal through a message input interface, the server 2000 generates promotional content according to the obtained user input information, and broadcasts information about the generated promotional content. It can be propagated to user terminals and user terminals subscribed to the service (eg, connected to a server). The server 2000 may effectively publicize the sponsoring behavior of a specific sponsor by disseminating predetermined message information according to the use of a reward item to the user terminal and user terminals.

According to an embodiment, the server 2000 may be connected to the user terminal 1000 and the user terminals 3000 and 4000 through a network. According to an embodiment, the server 2000 may include other computing devices capable of transmitting and receiving data between the server 2000, the user terminal 1000, and the user terminals 3000 and 4000.

In addition, according to an embodiment, the network connecting the server 2000, the user terminal 1000, and the user terminals 3000 and 4000 includes a local area network (LAN) and a wide area network (WAN). , Value Added Network (VAN), mobile radio communication network (mobile radio communication network), satellite communication network, and their mutual combination, which enables each network component shown in FIG. 1 to communicate smoothly with each other It is a data communication network in a comprehensive sense, and may include wired Internet, wireless Internet, and mobile wireless communication network. Hereinafter, referring to FIG. 2 , a method of operating a user terminal providing a broadcast sponsor service will be described in detail.

2 is a flowchart of an operation method of a user terminal providing a broadcast sponsor service according to an embodiment.

In S210, the user terminal 1000 may transmit a sponsoring item for sponsoring a broadcast streamer to the server 2000 connected to the user terminal. According to an embodiment, a sponsor item may be an alternative currency means used to facilitate service use in a broadcast service provided by the broadcast system 10 . According to an embodiment, the user terminal 1000 may provide a separate user interface for charging a sponsored item or transmitting a sponsored item on a screen, and through the user interface provided on the screen, the amount of sponsorship to be sponsored and Information about the sponsorship period may be acquired, and a predetermined amount of sponsored items may be transmitted to the server 2000 based on the sponsorship amount and the sponsorship timing information.

In S220 , the user terminal 1000 may acquire different types of reward items with differently set usage methods based on the cumulative amount of sponsored items transmitted from the server 2000 to the server. For example, the server 2000 connected to the user terminal 1000 may accumulate and count sponsored items transmitted from terminals of a plurality of users subscribed to a broadcast service within a preset threshold time (eg, 24 hours), and , A reward item of a predetermined type is transmitted to the user terminal 1000 based on the accumulated amount of sponsored items transmitted within the threshold time.

For example, the reward item acquired by the user terminal 1000 is used immediately upon acquisition from the server, or a reward item of the first type that must be used within a predetermined time from the point of acquisition or obtained from the server, and the user desires At a point in time, at least one of the second type reward items that can be used based on the user input to the user terminal 1000 may be included.

In S230 , the user terminal 1000 may output on the screen of the user terminal 1000 a message input interface in which different use limit times are set according to the type of reward item. For example, the user terminal 1000 outputs a first type message input interface according to the use of the first type reward item on the screen of the user terminal, or a second type message according to the use of the second type reward item. The input interface may be output on the screen of the user terminal. According to an embodiment, the first type of message input interface disappears from the screen when user input information for the message input interface is not obtained within a preset use limit time from the time it is displayed on the screen of the user terminal. , and the second type of message input interface may be a message input interface in which a usage limit time is not separately set from the time of being output on the screen of the user terminal.

In S240, the user terminal 1000 may acquire user input information on the message input interface. For example, the user terminal 1000 may obtain user input information about at least one of a broadcast streamer's ID or a message to be promoted by the user of the user terminal through a message input interface. According to an embodiment, the user terminal 1000 may output a message input interface including at least one of a broadcast streamer ID input window and a message input window on the screen of the user terminal.

In S250, the user terminal 1000 may transmit user input information acquired through the message input interface to the server 2000. For example, user input information transmitted from the user terminal 1000 to the server 2000 may include a promotion content transmission request and a promotion content propagation request. Also, according to an embodiment, the user terminal 1000 may transmit at least one of information about a type of reward item used to obtain user input information or a type of message input interface together with user input information to the server.

3 is a flowchart of a method of operating a user terminal providing a broadcast sponsor service according to an exemplary embodiment.

Since S310 to S350 may correspond to S210 to S250 shown in FIG. 2, a detailed description thereof will be omitted. In S360, the user terminal may acquire promotional content to be displayed on the screen of the user terminal according to a display condition determined based on the type of reward item. For example, the user terminal 1000 may obtain promotional content displayed on the screen in different ways based on the type of the reward item or the type of the message input interface.

According to one embodiment, the promotional content may be an animated text phrase, but is not limited thereto, and may include other moving visual content displayed on the screen with different exposure levels depending on the type of reward item or the type of message input interface. there is. According to an embodiment, at least one of the number of times promotional content is displayed on the screen or the exposure time value may vary based on a type of reward item or a type of message input interface. In addition, according to an embodiment, the user terminal 1000 may obtain information about a display condition related to how to display the corresponding promotional content on the screen together with obtaining the promotional content.

In S370, the user terminal may output the promotional content acquired in S370 on a screen. For example, the user terminal 1000 may display the promotional content on the screen of the user terminal in different ways based on a display condition obtained together with the promotional content. According to an embodiment, promotional content may include message content according to user input information.

4 is a diagram illustrating a process of providing a broadcast sponsor service by interworking a user terminal, a user terminal, and a server according to an embodiment.

In S402, the user terminal 1000 may transmit a sponsored item to the server 2000. According to an embodiment, the user terminal 1000 may transmit identification information of the user terminal or user information of the user of the user terminal together with the sponsored item while transmitting the sponsored item to the server 2000 . According to an embodiment, the user terminal 1000 may output a separate user input interface for transmitting a sponsored item on a screen, and send a sponsored item as much as the sponsored amount determined based on a user input to the user input interface. It can be transmitted to the server 2000.

In step S404, the server 2000 may calculate the accumulated amount for each sponsor within a predetermined period in the database. For example, the server 2000 identifies user terminals of sponsors who have transmitted a sponsored item among users subscribed to a broadcast service within a preset time, and transmits sponsored items to the server within the preset time for each user terminal of the sponsors. An accumulation amount of sponsored items may be determined. According to an embodiment, the server 2000 may initialize the accumulated amount of sponsored items for each sponsor after a preset time elapses.

In S406, the server 2000 may identify a user terminal of a sponsor that satisfies a predetermined reward condition. For example, the server 2000 may identify a user terminal of a sponsor based on a reward condition regarding whether there is a history of transmitting a sponsored item among service subscribers. According to another embodiment, the server 2000 may identify a user terminal of a predetermined sponsor among service subscribers, based on a reward condition regarding whether or not the cumulative amount of sponsored items is equal to or greater than a predetermined threshold.

In operation S408, the server 2000 may identify whether the cumulative amount of sponsored items transmitted from the user terminal 1000 is greater than or equal to a first threshold or greater than a second threshold within a preset time. In addition, the server 2000 calculates the cumulative sponsorship amount for each sponsor transmitted from user terminals subscribed to the broadcast service within a preset time, and determines whether the calculated cumulative sponsorship amount is greater than or equal to a first threshold or greater than a second threshold. You can decide whether or not That is, the server 2000 can identify whether the cumulative sponsorship amount transmitted from the user terminal is equal to or greater than the first threshold or the second threshold, and the cumulative sponsorship amount for each broadcast service user within a preset time is set to the first threshold. It is possible to identify whether it is greater than or equal to a threshold value or greater than a second threshold value. In addition, the server 2000 may identify user terminals of sponsors whose cumulative sponsor amount within a preset period is greater than or equal to a first threshold value or greater than a second threshold value among broadcast service users.

In S410, the server 2000 sends a first type of reward item to the user terminal 1000 when the cumulative amount of sponsorship transmitted from the user terminal 1000 within a preset period is greater than or equal to the first threshold or is identified as greater than or equal to the second threshold. can transmit Also, for example, the server 2000 may transmit the first type of reward item to terminals of broadcast service users whose cumulative sponsorship amount is greater than or equal to a first threshold value or greater than a second threshold value within a preset period. Also, in S412 , the server 2000 may propagate the basic promotional content to the user terminal 3000 when the cumulative amount of sponsored items transmitted from the user terminal 1000 is greater than or equal to the first threshold or greater than the second threshold.

In S414, the user terminal 1000 may output a first type message input interface that can be used immediately. For example, the user terminal 1000 may output a first type message input interface together with obtaining a first type reward item from the server 2000 . However, according to another embodiment, when the user terminal 1000 obtains the first type of reward item from the server 2000, the time at which a predetermined time interval has elapsed from the time at which the first type of reward item is obtained A first type message input interface may be output. The preset time interval may be a very short time interval or may be a time interval between 0 and 1 second, but is not limited thereto.

According to an embodiment, the first type of message input interface may disappear from the screen when user input information is not obtained within a preset time from the time of being output on the screen of the user terminal. That is, a usage time limit may be set for the first type message input interface.

In S416, the user terminal 1000 may obtain streamer identification information and user-specified message information. For example, the user terminal 1000 may obtain streamer identification information (eg, streamer ID) and user-designated message information through the first type of message input interface. In S418, the user terminal 1000 may transmit streamer identification information and user-specified message information to the server 2000. According to an embodiment, the user terminal 1000 may transmit a request for transmission of promotional content together with transmission of streamer identification information and custom message information to the server 2000 .

In S420 , the server 2000 may disseminate the first type of promotional content when streamer identification information and user specified message information are obtained from the user terminal 1000 . For example, the server 2000 may transmit the first type of promotional content by transmitting the first type of promotional content to the user terminal 3000 . According to an embodiment, the first type of promotional content may be content with less exposure on the user terminal or the screen of the user terminal than the second type of promotional content, but is not limited thereto.

In S422 , the server 2000 may transmit the first type of promotional content to the user terminal 1000 . In S424, the user terminal 1000 may output the first type of promotional content on the screen. According to an embodiment, the promotional content of the first type may be output on the screen of the user terminal based on a predetermined display condition. According to an embodiment, the first type of promotional content may be a moving animation text phrase. For example, the promotional content of the first type may be an animated text phrase displayed on the screen of the user terminal according to the repetition number of 2 times and the exposure time of 40 seconds. According to an embodiment, the number of repetitions may mean the number of times a text phrase is repeatedly displayed in a predetermined area on a screen based on a predetermined cycle.

In S426, the user terminal 3000 may output the first type of promotional content. An operation of the user terminal 3000 outputting the first type of promotional content may correspond to an operation of the user terminal 1000 outputting the first type of promotional content. In operation S428, as a result of counting sponsored items from broadcast service users, the server 2000 may identify a user terminal having a cumulative amount of sponsored items equal to or greater than a third threshold within a preset time period. In S430, the server 2000 may transmit a reward item of the second type usable for a configurable time to the user terminal 1000 whose accumulation amount is identified as greater than or equal to the second threshold.

In S432, the user terminal 1000 may store the second type reward item. For example, when a second type reward item is obtained, the user terminal 1000 displays a list of the acquired second type reward item or receives a user input related to use of the second type reward item displayed on the list. A separate user interface (for example, an item storage screen) for acquisition may be further provided.

In S434, the user terminal 1000 may output a second type message input interface when a user input related to the use of the reward item is obtained. For example, when the second type of reward item is obtained from the server 2000, the user terminal 1000 stores the second type of reward item and provides a separate form for user input related to the use of the second type of reward item. Provide more user interface. When a user input regarding the use of the second type reward item is obtained through a separate user interface, the user terminal 1000 may display a second type message input interface according to the second type reward item on the screen.

The user terminal 1000 according to the present disclosure may provide a first type of reward item that can be used immediately at the time it is obtained from the server and a first type of message input interface according to it, but after it is obtained from the server, the user A second type of reward item usable at the time and a corresponding second type of message input interface may be provided.

In S436, the user terminal 1000 may obtain streamer identification information and user-designated message information through the second type of message input interface. According to one embodiment, the second type of message input interface may include a streamer identification information (eg, streamer ID) acquisition window and a message input window for obtaining a user-specified message, but is not limited thereto. For example, the second type of message input interface according to an embodiment may include only a message input window for obtaining a user-specified message.

Also, according to an embodiment, unlike the first type message input interface, the second type message input interface may not have a separate use limit time set. However, according to another embodiment, the second type message input interface may be set with a use limit time longer than the use limit time allocated to the first type message input interface.

In S438, the user terminal 1000 may transmit the obtained streamer identification information and user-specified phrase through the second type of message input interface. For example, the user terminal 1000 may transmit a request for transmission of the second type of promotional content together with transmission of the streamer identification information and the user-designated phrase to the server.

In S440 , the server 2000 may transmit the second type of promotional content to the user terminal 1000 . In S442, the server 2000 may disseminate the second type of promotional content by transmitting the second type of promotional content to the user terminal 3000. According to an embodiment, the second type of promotional content may be a moving animation text phrase. According to one embodiment, the second type of promotional content may be content displayed on the screen with a greater exposure than the first type of promotional content. According to an embodiment, the second type of promotional content may be an animated text phrase displayed on a screen of a user terminal according to a repetition number of 3 times and an exposure time of 60 seconds. In S446, the user terminal 3000 may output the second type of promotional content on the screen.

In addition, although not shown in FIG. 4, the server 2000 may be connected to user terminals of a plurality of users who have subscribed to the broadcast sponsoring service, and the publicity content provided by the server 2000 is provided by the user terminal 1000 ( 2000), the promotional content may be acquired and transmitted to user terminals of a plurality of users. The broadcasting system according to the present disclosure not only transmits promotional content to user terminals that satisfy predetermined reward conditions, but also transmits it to all terminals of a plurality of users, so that sponsorship details can be advertised in the form of an electric signboard, and By differentially setting the display effect of the promotional content according to the user's support, it is possible to improve service satisfaction according to the amount of sponsorship.

In addition, although not shown in FIG. 4, as the user input information obtained through the first type of message input interface is transmitted from the user terminal 1000 to the server 2000, the server propagates basic promotional content, and the user accordingly When the terminal 3000 outputs the first type of promotional content, the user terminal 3000 (eg, a terminal used by a broadcast streamer) displays feedback for inputting feedback information as an expression of appreciation for sponsorship details on the screen of the user terminal. A user interface may be further displayed on the screen.

When the user input for the feedback user interface displayed on the screen is obtained, the user terminal 3000 may transmit a display method change request for the first type of promotional content to the server 2000 . According to an embodiment, the request to change the display method for the promotional content of the first type may be transmitted to the server based on the consumption of a pre-stored sponsored item through paid payment in the user terminal 3000 .

According to an embodiment, the first type of promotional content having a low screen exposure may be displayed on the screen based on the first repetition number and the first exposure time, and the screen exposure is relatively high. The second type of promotional content may be displayed on the screen based on the second repetition number and the second exposure time. The server 2000 requests a display method change for the first type of promotional content from the user terminal 3000. When this is obtained, after converting the promotional content of the first type into the promotional content of the second type, the promotional content of the second type may be propagated to the user terminal 1000 and the user terminal 3000 .

That is, even if the accumulated sponsorship amount of a specific user terminal 1000 satisfies only the first reward condition (for example, the cumulative sponsorship amount within a predetermined time is equal to or greater than the first threshold value or the second threshold value), the server 2000 according to the present disclosure performs a specific broadcasting When additional feedback on sponsorship (for example, a request to change the display method for the first type of promotional content) is obtained from the viewer, by propagating the second type of promotional content to the user terminal 1000 and the user terminal 3000, It has the effect of further inducing the use of sponsored items by broadcast streamers.

5 is a flowchart of a specific method for obtaining a reward item by a user terminal according to an embodiment.

In S510, the user terminal 1000 determines whether the accumulated amount of the sponsored items identified by the server is greater than or equal to a first threshold or the accumulated amount of sponsored items is greater than or equal to a second threshold, when the user terminal acquires the reward item. A first type of reward item displayed on the screen for a message input interface for the reward item may be obtained.

According to an embodiment, the user terminal 1000 may output a first type message input interface when a first type reward item is acquired. For example, the user terminal 1000 outputs a first type message input interface in which a usage limit time is set together with the first type reward item obtained, or when information on the first type reward item is acquired. When a predetermined time has elapsed from the above, the first type of message input interface may be displayed on the screen without a separate user input.

However, according to another embodiment, the user terminal 1000 identifies the state of the network to be connected to the server, and when the state of the identified network is not good, even if the first type reward item is obtained, the first type Instead of automatically outputting the message input interface, a separate user interface for user input regarding the use of the first type reward item may be further provided after the first type reward item is stored. Even if the user terminal 1000 according to the present disclosure obtains the first type of reward item, if the network situation is not good, the use of the reward item may not be smooth. By providing a separate user interface to enable item use and outputting a first type message input interface at a time when a user input related to the use of the first type reward item is obtained through the separate user interface, User inconvenience can be prevented.

That is, the user terminal according to the present disclosure differentially provides different types of reward items according to the sponsorship amount of the sponsored item, but when the network situation is not good, even for the first type of reward item, the second type of reward Convenience of users who use broadcasting services can be improved by providing an opportunity for users to use items at a desired time, like items.

Although not shown in FIG. 5 , when the user terminal 1000 transmits a sponsored item to the server 2000 or obtains a reward item from the server, a confirmation signal according to reception of a sponsored item or a confirmation signal according to acquisition of a reward item is sent from the server. can be acquired or transmitted. In addition, the user terminal may further receive a separate additional confirmation signal confirming reception of the confirmation signal according to acquisition of the reward item from the server after transmitting the confirmation signal according to acquisition of the reward item to the server. The user terminal 1000 according to the present disclosure does not receive a confirmation signal according to reception of a sponsored item from the server within a preset time, or a separate additional confirmation signal confirming reception of a confirmation signal according to acquisition of a reward item within a preset time If the additional confirmation signal is not received, it may be identified that the network state between the user terminal 1000 and the server 2000 is poor. However, the present invention is not limited thereto, and based on other data transmission/reception conditions, the user terminal 1000 may identify a network state.

In S520, the user terminal 1000 determines the use of the reward item after the user terminal acquires the reward item when the cumulative amount of sponsored items identified by the server is equal to or greater than a third threshold value greater than the first threshold value and the second threshold value. When a user input of the user terminal is acquired, a second type of reward item for which a message input interface for the acquired reward item is output on the screen may be obtained as the reward item.

According to an embodiment, when the second type of reward item is acquired, the user terminal 1000 determines when a user input for using the second type of reward item is obtained (eg, when the user wants to use the second type of reward item). A second type of message input interface may be output based on the time point). More specifically, when the second type reward item is obtained, the user terminal 1000 does not output a second type message input interface according to the second type reward item, but sends the second type reward item to the user terminal. and provides a separate user interface for displaying a list of stored reward items and a separate user interface for using the stored reward items, based on user input for the separate user interface for using the reward items, the second The type of message input interface can be displayed on the screen.

6 is a flowchart of a specific method for providing a message input interface by a user terminal according to an embodiment.

In S610, when the user terminal 1000 acquires the first type of reward item, if the user input information is not obtained within the first use limit time from the time it is displayed on the screen, the first type disappears from the screen of the user terminal. The message input interface of can be displayed on the screen. For example, in the first type of message input interface, a 3-minute usage limit time can be set from the time it is output on the screen, and the user terminal 1000 provides a timer screen in which the 3-minute usage limit time decreases. It can also be displayed superimposed on the one-time message input interface.

According to another embodiment, the user terminal 1000 identifies a network connection state with the server, and when the identified network connection state is poor, the user terminal 1000 sets a limited time for use of the first type message input interface separately. may not be set. According to another embodiment, when it is identified that the network connection state between the user terminal 1000 and the server 2000 is poor, the user terminal 1000 may change the use time for the first type message input interface to a longer time.

According to another embodiment, when the user terminal 1000 is identified as having a poor network connection state with the server 2000, resetting the counting of the use limit time set for the first type message input interface, It is also possible to re-count the preset use limit time.

In S620, when the second type of reward item is obtained, the user terminal 1000 may output a second type message input interface in which a use limit time is not separately set on the screen. For example, when the accumulated amount of sponsored items identified by the server is determined to be greater than or equal to the third threshold, the user terminal 1000 transmits a larger sponsored item when a reward item of the second type is acquired. Differential convenience according to the amount of sponsorship may be provided to service users by providing a second type of message input interface for the convenience of one sponsor on the screen, in which a usage time limit is not separately set.

According to another embodiment, the user terminal 1000 may of course provide a second type message input interface to which a use limit time longer than the use limit time set for the first type message input interface is allocated.

7 is a diagram for explaining an example of a message input interface provided by a user terminal according to an embodiment.

The user terminal 1000 according to an embodiment may output a first type message input interface as shown in figure 710 . According to an embodiment, the first type of message input interface output by the user terminal 1000 uses at least one of the ID input window 712 of the broadcast streamer or the message input window 714 to be promoted by the user of the user terminal. can include The user terminal 1000 may obtain user input information about at least one of a broadcast streamer's ID or a message to be promoted by the user of the user terminal through the first type of message input interface. According to an embodiment, the user input information may include at least one of ID information of a broadcast streamer and user-designated message information.

The user terminal 1000 according to an embodiment provides an input window 712 for inputting the broadcast streamer's ID (eg, identification information or BJ nickname information), and the user obtained through the provided input window 712 Based on the input, specific broadcast streamer identification information may be obtained. In addition, the user terminal 1000 outputs on the screen an input window 714 through which the user of the user terminal can input a desired message, and through the input window 714 output on the screen, 'I am happy to meet you' and The same user-specified message information can be obtained.

According to another embodiment, the user terminal 1000 includes a dictionary information display window 716 for displaying information obtained through the streamer ID input window 712 and the message input window 714 in advance, and the first message It may be further provided on the input interface 710. Through this, the user terminal 1000 visually confirms the information entered in advance through the streamer's ID input window 712 and the message input window 714, thereby entering the streamer's ID input window 712 and message Error information that may occur in the information input to the window 714 may be checked in advance, or message content to be displayed on promotional content may be checked in advance.

According to an embodiment, the user terminal 1000 transmits user input information including at least one of message information and broadcast streamer ID information or obtains a user input for closing a window of the first type message input interface. An interface 718 may be further provided.

The user terminal 1000 according to an embodiment may output a second type of message input interface as shown in figure 720 . According to an embodiment, the second type of message input interface output by the user terminal 1000 may include a message input window 722 to be promoted by the user of the user terminal. However, according to another embodiment, of course, the second type message input interface may further include an input window for inputting an ID of a broadcast streamer.

The second type of message input interface according to an embodiment includes transmitting user input information including at least one of message information and broadcasting streamer ID information or acquiring a user input for closing a window of the first type of message input interface. An interface 724 may be further provided.

8 is a flowchart of a method for a user terminal to acquire promotional content according to item use, according to an exemplary embodiment.

In S810, when the user input information obtained through the first type of message input interface is transmitted to the server, the user terminal 1000 moves a first text phrase on the screen based on the first repetition number and the first exposure time. can be obtained as promotional content. For example, the user terminal 1000 obtains user input information including identification information of a broadcast streamer and user-designated message information through a first type of message input interface, and then transmits the obtained user input information to a server. can After transmitting the user input information to the server, the user terminal 1000 may obtain predetermined promotional content in response to receiving the user input information from the server.

According to an embodiment, the user terminal 1000 transmits the user input information obtained through the first type of message input interface to the server, so that the obtained first text phrase, which is promotional content, is displayed on the screen with the first number of repetitions. may be displayed, and the total time displayed on the screen with the first repetition number may be provided as the first exposure time.

In S820, when the user input information obtained through the second type of message input interface is transmitted to the server, the user terminal 1000 moves a second text phrase on the screen based on the second repetition count and the second exposure time. can be obtained as promotional content. For example, the user terminal 1000 obtains user input information including at least one of broadcast streamer identification information and user-designated message information through the second type of message input interface, and then sends the obtained user input information can be sent to the server.

After transmitting the user input information to the server, the user terminal 1000 may acquire the second text phrase as promotional content in response to receiving the user input information from the server. According to an embodiment, the user terminal 1000 transmits the user input information obtained through the second type of message input interface to the server, and the second text phrase, which is the promotional content obtained, is displayed on the screen with the second number of repetitions. The total time displayed on the screen with the second repetition number may be provided as the second exposure time.

According to an embodiment, the second repetition number is greater than the first repetition number, and the second exposure time is provided longer than the first exposure time, so that the user of the user terminal that has transmitted more sponsored items wants to use them. There is an effect of promoting message information more effectively.

9 is a diagram for explaining an example of promotional content obtained by a user terminal according to an exemplary embodiment.

According to an embodiment, the user terminal 1000 may acquire an animated text phrase moving on a screen as promotional content. For example, the text phrase obtained by the user terminal 1000 may be displayed in a predetermined promotion area 904 on the screen. According to an embodiment, the promotion area 904 may be displayed in a main event banner area of a user terminal or an upper area of a chat window provided through a broadcasting service, but is not limited thereto.

According to one embodiment, the text phrase may move within the promotion area 904 at a preset speed. For example, when the movement of the text phrase starts in the right corner area of the publicity area 904, the start phrase 902 of the text phrase may appear as shown in figure 910, and the text phrase may be set in advance. By moving in the left direction of the publicity area 904 at speed, the start phrase 902 can be located in the left corner area of the publicity area 904, as shown in figure 920.

As shown in drawing 930, the text phrase may continue to move so that the start phrase 902 may not be displayed in the promotion area 904, and the end phrase 906 of the text phrase may be displayed on the left side of the promotion area 904. The first exposure may end by reaching the corner region. If the exposure of the text phrase progresses from the time when the start phrase 902 of the text phrase is exposed to the promotion area 904 to the end time when the end phrase 908 of the text phrase is exposed to the publicity area 904, the first repetition count The text phrase is displayed on the screen, and when the start phrase 902 of the text phrase is exposed to the promotion area 904 again, the movement of the text phrase of the second repetition number can be displayed on the screen.

10 is a diagram illustrating a process of providing a broadcast sponsor service by interworking a user terminal, a user terminal, and a server according to another embodiment.

The server 2000 according to an embodiment may include an API server 2100 and a chat socket server 2200. The API server 2100 and the chat socket server 2200 may correspond to different sets of instructions within one server device. According to an embodiment, the API server 2100 may provide services for all data processing requests from server users, logon-related requests, and sponsorship-related requests, and may include a separate database or be connected to the database. there is.

In addition, the API server 2100 may check the sponsorship amount of items accumulated within a predetermined period from the current user terminal, and determine reward item payment target terminals based on the sponsorship amount. The API server 2100 may transmit information about reward item payment target terminals or user information using the payment target terminals to the chat socket server 2200 . Also, the chat socket server 2200 may perform a lobby function in a broadcast service according to the present disclosure. For example, when a user terminal trying to use a broadcasting sponsor service accesses, the connected user terminal may be automatically logged into the chatting socket server. Also, according to an embodiment, when an emergency situation such as an emergency periodic inspection of the chatting socket server 2200 occurs, notification information on the emergency situation may be propagated to user terminals through the chatting socket server 2000.

According to an embodiment, in this specification, a sponsored item transmitted to a server by sponsors using a broadcasting sponsored service may be named 'rex'. 'Rex' may be an alternative currency commonly used on a broadcasting service platform provided by the broadcasting system 10 according to the present disclosure.

In S1002, the user terminal 1000 may transmit Lex sponsorship information to the API server 2100. According to an embodiment, the user terminal 1000 may also transmit identification information of the user terminal or user information of the user of the user terminal together with transmitting Lex sponsorship information to the API server 2100 . In operation S1004, the API server 2100 may aggregate the accumulated amount of Lex for each sponsor within a predetermined period in the database. For example, the API server 2100 may not only calculate the accumulated amount of Lex acquired from the user terminal 1000 within a predetermined period, but also accumulate accumulated Lex acquired within a predetermined period from all user terminals used by service subscribers. quantity can be calculated.

In operation S1006, the API server 2100 may acquire Lex sponsorship information and identify a user terminal 1000 that satisfies a predetermined condition. For example, the API server 2100 may determine whether the user terminal 1000 satisfies a predetermined reward item payment condition based on the REX sponsorship information.

For example, in S1008, the API server 2100 may identify a user terminal having an accumulated Lex amount of 10,000 units or more and a user terminal having an accumulated Lex amount of 30,000 units or more based on the accumulated Lex amount for each sponsor. For example, the API server 2100 may identify whether the cumulative Lex amount transmitted from the user terminal 1000 to the API server 2100 within a predetermined period is 10,000 units or more or 30,000 units or more.

In S1010, the API server 2100 may transfer the sponsor message propagation request to the chat socket server 2200. For example, the API server 2100 sends a sponsorship message propagation request to the chat socket server when the accumulated Lex sponsorship amount obtained from the user terminal 1000 within a predetermined period is 10,000 units or more, or is identified as 30,000 units or more. can transmit In S1012, the chat socket server 2200 may transmit a basic sponsor message to the user terminal 3000 using the service.

In S1014, the API server 2100 selects an electric sign board that can be used immediately by the user terminal 1000 when the accumulated Lex amount transmitted to the server by the user terminal 1000 for a predetermined period is identified as 10,000 units or 30,000 units or more message can be sent. According to an embodiment, the electronic signboard selection message may correspond to the first type of reward item or the first type of message input interface described in this specification.

In S1016, the user terminal 1000 may output an electric signboard message that can be used immediately on the screen. S1016 may correspond to an operation of outputting a first type message input interface on the screen when the user terminal 1000 acquires the first type reward item from the API server 2100.

In S1018, the user terminal 1000 may acquire BJ identification information (eg, broadcast streamer identification information) and a user-specified phrase through the immediately available electric signboard message screen output on the screen. In S1020, the user terminal 1000 may transmit the acquired BJ identification information and the user-specified division to the API server 2100 through the message screen available immediately on the electric signboard.

In operation S1022, the API server 2100 may transmit a first text animation content propagation request to the chat socket server 2200 when the BJ identification information and the user-specified phrase are transmitted from the user terminal 1000. In S1024, the chat socket server 2200 may propagate the first text animation content to the user terminal 3000 subscribed to the service. In S1027, the user terminal 3000 may output the first text animation content on the screen. In S1028, the API server 2100 may transmit the first text animation content to the user terminal 1000. In S1030, the user terminal 1000 may output first text animation content on the screen.

In operation S1032, the API server 2100 may identify, from the user terminal 1000, whether the accumulated Lex amount obtained within a predetermined period is 50,000 units or more. In step S1034, the API server 2100 transmits a usable electronic board selection message to the user terminal 1000 for a configurable time when the accumulated Lex amount acquired from the user terminal 1000 within a predetermined period is identified as 50,000 units or more. can

In S1036, the user terminal 1000 may store electronic signboard items usable for a settable time. For example, the user terminal 1000 stores information on electronic signboard items available for a settable time acquired from the API server 2100 in a memory, and a list of electronic signboard items stored in the memory and available for a settable time, and A separate user interface for obtaining a user input for using the electronic signboard item displayed on the list may be further provided.

In step S1038, the user terminal 1000 outputs a second type message input interface based on the user input for item execution obtained through the separate user interface when the user wants to use it, and outputs the second type message input interface. Through the message input interface, user input information on at least one of BJ identification information and user-specified phrases may be obtained.

In S1040, the user terminal 1000 may transmit the obtained BJ identification information and user-specified phrase information to the API server 2100. In operation S1042, the API server 2100 may transmit second text animation content in response to the acquisition of BJ identification information and user-designated phrase information from the user terminal 1000. In operation S1044, the API server 2100 may transmit the second text animation content to the chatting socket server 2200. In S1046, the chatting socket server 2200 may transmit second text animation content to the user terminal 3000.

11 is a diagram for explaining the operation of a broadcasting system according to another embodiment.

A broadcasting system according to an embodiment may include an electronic device 1102 , an electronic device 1104 , and a server 2000 . For example, the electronic device 1102 and the electronic device 1104 may be computing devices used by users using a broadcasting service according to the present disclosure.

According to an embodiment, the electronic device 1102 may transmit sponsorship information to the API server 2100 based on a user input to the electronic device 1102 regarding transmission of a predetermined sponsored item. In addition, the electronic device 1102 may transmit information of sponsors who transmit a predetermined sponsored item and identification information of an electronic device used by sponsors to the API server 2100 or the socket server 2200 .

The API server 2100 aggregates the accumulated amount of sponsored items for each sponsor within a predetermined period of time based on the sponsorship information transmitted from the electronic device 1102, and determines the aggregation result and predetermined reward conditions according to the aggregation result. Information on sponsors satisfying ? may be transmitted to the socket server 2200 . The socket server 2200 may broadcast promotional content for promoting sponsor details based on sponsor information transmitted from the API server 2100 and sponsor information transmitted from the electronic device 1102 . According to an example of a series, an operation of the socket server 2200 propagating promotional content to service users may correspond to an electronic signboard broadcasting operation.

12 is a block diagram of a user terminal according to an embodiment.

13 is a block diagram of a user terminal according to another embodiment.

As shown in FIG. 12 , the user terminal 1000 may include a display unit 1210 , a network interface 1500 , a user input interface 1100 , a memory 1700 and a processor 1300 . However, not all illustrated components are essential components. The user terminal 1000 may be implemented with more components than those shown, or the user terminal 1000 may be implemented with fewer components. Also, according to an embodiment, the configuration of user terminals shown in FIGS. 12 and 13 may correspond to configurations of user terminals used by users subscribed to this broadcasting service.

For example, as shown in FIG. 12 , the user terminal 1000 according to an embodiment includes a display unit 1210, a network interface 1500, a user input interface 1100, a memory 1700, and a processor 1300. ), an output unit 1200 including an audio output unit 1220 and a vibration motor 1230, a sensing unit 1400, and an A/V input unit 1600 may be further included.

The user input interface 1100 means a means through which a user inputs a sequence for controlling the user terminal 1000 . For example, the user input interface 1100 includes a key pad, a dome switch, a touch pad (contact capacitive method, pressure resistive film method, infrared sensing method, surface ultrasonic conduction method, A spray tension measuring method, a piezo effect method, etc.), a jog wheel, a jog switch, and the like may be included, but are not limited thereto. The user input interface 1100 may receive a user input sequence for a screen output on a display by the user terminal 1000 . Also, the user input interface 1100 may receive a user's touch input touching the display or a key input through a graphic user interface on the display.

The output unit 1200 may output an audio signal, a video signal, or a vibration signal, and the output unit 1200 may include a display unit 1210, a sound output unit 1220, and a vibration motor 1230. there is.

The display unit 1210 includes a screen for displaying and outputting information processed by the user terminal 1000 . Also, the screen may display various types of user input interfaces provided by the user terminal 1000 to provide a broadcasting service. The audio output unit 1220 outputs audio data received from the network interface 1500 or stored in the memory 1700 . Also, the sound output unit 1220 outputs sound signals related to functions performed by the user terminal 1000 . The vibration motor 1230 may output a vibration signal. For example, the vibration motor 1230 may output vibration signals corresponding to outputs of functions performed by the user terminal 1000 .

The processor 1300 typically controls overall operations of the user terminal 1000 . For example, the processor 1300 executes programs stored in the memory 1700, thereby providing a user input interface 1100, an output unit 1200, a sensing unit 1400, a network interface 1500, and an A/V input unit. (1600) and the like can be controlled overall. Also, the processor 1300 may perform the functions of the user terminal 1000 described in FIGS. 1 to 11 by executing programs stored in the memory 1700 .

Specifically, the processor 1300 may touch the screen of the user terminal or obtain a user input input through a separate device by controlling the user input interface. According to an embodiment, the processor 1300 may control a microphone to acquire a user's voice.

According to an embodiment, the processor 1300 transmits a sponsoring item for sponsoring a broadcast streamer to a server connected to the user terminal by the user terminal by executing the one or more instructions stored in the memory, and from the server, Based on the accumulated amount of sponsored items transmitted to the server, different types of reward items with different usage methods are obtained, and a message input interface in which a usage limit time is set differently according to the type of the reward item is provided to the user terminal. It can output on a screen, acquire user input information for the message input interface, and transmit the obtained user input information to the server.

According to an embodiment, the processor 1300 obtains promotional content to be displayed on the screen of the user terminal according to a display condition determined based on the type of the reward item, and outputs the promotional content on the screen. can

According to an embodiment, the processor 1300 is configured such that the user terminal obtains the reward item when the cumulative amount of the sponsoring items identified by the server is greater than or equal to a first threshold or the accumulated amount of the sponsored items is greater than or equal to a second threshold. At one point in time, a reward item of the first type displayed on the screen through a message input interface for the obtained reward item may be obtained as the reward item.

The sensing unit 1400 may detect a state of the user terminal 1000 or a state around the user terminal 1000 and transmit the sensed information to the processor 1300 . The sensing unit 1400 includes a magnetic sensor 1410, an acceleration sensor 1420, a temperature/humidity sensor 1430, an infrared sensor 1440, a gyroscope sensor 1450, and a position sensor. (eg, GPS) 1460, an air pressure sensor 1470, a proximity sensor 1480, and an RGB sensor (illuminance sensor) 1490, but may include at least one, but is not limited thereto. Since a person skilled in the art can intuitively infer the function of each sensor from its name, a detailed description thereof will be omitted.

The network interface 1500 may include one or more components that allow the user terminal 1000 to communicate with other devices (not shown) and the server 2000 . The other device (not shown) may be a computing device such as the user terminal 1000 or a sensing device, but is not limited thereto. For example, the network interface 1500 may include a wireless communication interface 1510, a wired communication interface 1520, and a mobile communication unit 530.

The wireless communication interface 1510 includes a short-range wireless communication unit, a Bluetooth communication unit, a near field communication unit, a WLAN (Wi-Fi) communication unit, a Zigbee communication unit, an infrared data association (IrDA) ) communication unit, WFD (Wi-Fi Direct) communication unit, etc., but is not limited thereto. The wired communication interface 1520 may connect the server 2000 or the user terminal 1000 by wire.

The mobile communication unit 1530 transmits and receives a radio signal with at least one of a base station, an external terminal, and a server on a mobile communication network. Here, the radio signal may include a voice signal, a video call signal, or various types of data according to text/multimedia message transmission/reception.

An audio/video (A/V) input unit 1600 is for inputting an audio signal or a video signal, and may include a camera 1610 and a microphone 1620. The camera 1610 may obtain an image frame such as a still image or a moving image through an image sensor in a video call mode or a photographing mode. An image captured through the image sensor may be processed through the processor 1300 or a separate image processing unit (not shown).

The microphone 1620 receives external sound signals and processes them into electrical voice data. For example, the microphone 1620 may receive a sound signal from an external device or a user. The microphone 1620 may receive a user's voice input. The microphone 1620 may use various noise cancellation algorithms to remove noise generated in the process of receiving an external sound signal.

The memory 1700 may store programs for processing and control of the processor 1300 and may store data input to or output from the user terminal 1000 or the electronic device 1000 . Also, the memory 1700 may store information about a reward item obtained based on a user input to the user terminal 1000 and a message input interface.

The memory 1700 may include a flash memory type, a hard disk type, a multimedia card micro type, a card type memory (eg SD or XD memory, etc.), RAM (RAM, Random Access Memory) SRAM (Static Random Access Memory), ROM (Read-Only Memory), EEPROM (Electrically Erasable Programmable Read-Only Memory), PROM (Programmable Read-Only Memory), magnetic memory, magnetic disk , an optical disk, and at least one type of storage medium.

14 is a block diagram of a server according to an embodiment.

The server 2000 may include a network interface 2100, a database 2200 and a processor 2300. The network interface 2100 may correspond to the network interface 1500 of the illustrated user terminal 1000 . For example, the network interface 2100 may obtain information about a sponsored item, sponsorship information, user terminal identification information, and sponsor information using the user terminal from the user terminal 1000 .

The database 2200 may correspond to the memory 1700 of the user terminal 1000 shown in FIG. 13 . For example, the database 2200 may store sponsored item information for each sponsor transmitted from the user terminal 1000 to the server 2000 within a predetermined period. According to an embodiment, the processor 2300 may initialize sponsor information in the database based on a predetermined period determined based on a predetermined period.

The processor 2300 typically controls the overall operation of the server 2000. For example, the processor 2300 may generally control the DB 2200 and the network interface 2100 by executing programs stored in the DB 2200 of the server 2000 . In addition, the processor 2300 executes programs stored in the DB 2100, thereby performing part of the operation of the user terminal 1000 in FIGS. It is possible to perform a series of operations to provide.

15 is a flowchart of a method of operating a server for providing a broadcast sponsor service according to an embodiment.

In operation S1502, the server 2000 may acquire sponsored items from a plurality of user terminals connected to the server. For example, the server 2000 may acquire sponsor identification information of sponsors and identification information of user terminals used by the sponsors together with obtaining a sponsor item from a plurality of user terminals connected to the server.

In operation S1504, the server 2000 may identify an accumulated amount of sponsored items for each sponsor who uses a plurality of user terminals within a preset time period. According to an embodiment, the server 2000 may count the accumulated amount of sponsored items transmitted by sponsors within 24 hours, and identify the accumulated amount of sponsored items by sponsors (or user terminals used by the sponsors).

In operation S1506, the server 2000 may identify a user terminal of a sponsor that satisfies a predetermined reward condition based on the cumulative amount of each sponsor within a preset time period. For example, the server 2000 may identify a user terminal whose accumulated amount of sponsored items is greater than or equal to a first threshold or greater than a second threshold, and may identify the corresponding user terminal as a user terminal that satisfies a first reward condition.

According to another embodiment, the server 2000 determines the cumulative amount of sponsored items to be greater than or equal to a third threshold (eg, the second threshold is greater than the first threshold, and the third threshold is greater than the first threshold) based on the cumulative amount of each sponsor within a preset time period. 1 may be provided greater than the threshold), and the identified user terminal may be identified as a user terminal that satisfies the second compensation condition.

In S1508, the server 2000 may transmit a type of reward item according to a reward condition to the user terminal of the identified sponsor. For example, the server 2000 may transmit a first type of reward item to a user terminal that satisfies a first reward condition, and may transmit a second type of reward item to a user terminal that satisfies a second reward condition. .

In S1510, the server 2000 may obtain user input information from user terminals of the identified sponsor. For example, the server 2000 receives user input information including broadcast streamer identification information and user-designated message information from a user terminal through a first type message input interface generated based on a first type reward item. can be obtained According to another embodiment, the server 2000 receives at least one of broadcast streamer identification information and user-specified message information from a user terminal through a second-type message input interface generated based on a second-type reward item. User input information including may be obtained.

In S1520, the server 2000 may propagate promotional content according to user input information to terminals of service users. For example, when a user terminal that satisfies the first reward condition is identified, the server 2000 may propagate promotional content including the first text phrase to the identified user terminal and terminals of other users. In addition, according to an embodiment, the server 2000 may disseminate promotional content including the first text Kungu from a broadcasting platform server for providing a web-based broadcasting service as well as user terminals and terminals of other users. .

According to another embodiment, when a user terminal that satisfies the second reward condition is identified, the server 2000 may propagate promotional content including the second text phrase to the identified user terminal and terminals of other users. there is.

The method according to an embodiment may be implemented in the form of program instructions that can be executed through various computer means and recorded on a computer readable medium. The computer readable medium may include program instructions, data files, data structures, etc. alone or in combination. Program commands recorded on the medium may be specially designed and configured for the present disclosure, or may be known and usable to those skilled in computer software.

In addition, a computer program device including a recording medium in which a program for performing a different method according to the above embodiment is stored may be provided. Examples of computer-readable recording media include magnetic media such as hard disks, floppy disks and magnetic tapes, optical media such as CD-ROMs and DVDs, and magnetic media such as floptical disks. - includes hardware devices specially configured to store and execute program instructions, such as magneto-optical media, and ROM, RAM, flash memory, and the like. Examples of program instructions include high-level language codes that can be executed by a computer using an interpreter, as well as machine language codes such as those produced by a compiler. Although the embodiments of the present disclosure have been described in detail above, the scope of the present disclosure is not limited thereto, and various modifications and improvements of those skilled in the art using the basic concepts of the present disclosure defined in the following claims are also included in the present disclosure. fall within the scope of the right

Claims (15)

In the operating method of a user terminal providing a broadcast sponsorship service
transmitting, by the user terminal, a sponsor item for sponsoring a broadcast streamer to a server connected to the user terminal;
obtaining, from the server, different types of reward items having different usage methods based on an accumulated amount of sponsored items transmitted to the server;
outputting, on the screen of the user terminal, a message input interface in which a usage limit time is set differently according to the type of the reward item;
obtaining user input information for the message input interface; and
transmitting the obtained user input information to the server; Including, method. The method of claim 1, wherein the method
obtaining promotional content to be displayed on the screen of the user terminal according to a display condition determined based on the type of the reward item; and
outputting the promotional content on the screen; Including more,
The promotional content may include message content according to the user input information. The method of claim 2, wherein obtaining the reward item
When the cumulative amount of the sponsored items identified by the server is greater than or equal to a first threshold or the accumulated amount of the sponsored items is greater than or equal to a second threshold,
acquiring, as the reward item, a first type reward item for which a message input interface for the acquired reward item is displayed on the screen when the user terminal acquires the reward item; Including, method. The method of claim 3, wherein obtaining the reward item
When the cumulative amount of the sponsored item identified by the server is greater than or equal to a third threshold greater than the first threshold and the second threshold,
After the user terminal acquires the reward item, a message input interface for the obtained reward item is displayed on the screen when a user input of the user terminal regarding the use of the reward item is obtained. obtaining a reward item of the type as the reward item; Further comprising a method. The method of claim 3, wherein the reward item of the first type is
When the network state to which the user terminal and the server are connected is identified as an abnormal state, at the time when the user input of the user terminal regarding the use of the first type reward item is obtained, the first type reward item characterized in that a message input interface is output on the screen. 5 . The method of claim 4 , wherein the step of outputting a message input interface in which the use limit time is set differently on the screen of the user terminal
When the first type of reward item is obtained, if the user input information is not obtained within the first use limit time from the point of time when the first type of reward item is obtained, the first type of message input interface that disappears from the screen is displayed on the screen. output to; and
displaying, on the screen, a second type message input interface in which the use limit time is not separately set when the second type of reward item is acquired; Including, method. 7. The method of claim 6, wherein obtaining the user input information comprises:
obtaining user input information on at least one of an ID of the broadcast streamer or a message to be promoted by a user of the user terminal through the first type of message input interface; Including, method. 7. The method of claim 6, wherein obtaining the user input information comprises:
obtaining user input information about a message to be promoted by an ID of the broadcast streamer or a user of the user terminal through the second type of message input interface; Including, method. The method of claim 6, wherein obtaining the promotional content
When user input information acquired through the first type of message input interface is transmitted to the server, a first text phrase moving on the screen based on a first repetition number and a first exposure time is obtained as the promotional content doing; and
Obtaining a second text phrase moving on the screen as the promotional content based on a second repetition number and a second exposure time when user input information obtained through the second type of message input interface is transmitted to the server step; Including, method. 10. The method of claim 9, wherein transmitting the sponsored item comprises:
transmitting identification information of the user terminal or user information of a user of the user terminal together with the sponsored item; Including, method. According to claim 2,
The server is connected to user terminals of a plurality of users subscribed to the broadcast sponsoring service,
The promotional content
Characterized in that, by the server, the user terminal acquires the promotional content from the server and transmits it to the user terminals of the plurality of users. In a user terminal providing a broadcast sponsorship service,
display;
network interface;
user input interface;
a memory that stores one or more instructions; and
at least one processor to execute the one or more instructions; including,
By executing the one or more instructions, the processor:
The user terminal transmits a sponsor item for sponsoring a broadcast streamer to a server connected to the user terminal,
Obtaining from the server different types of reward items whose usage methods are set differently based on the cumulative amount of sponsored items transmitted to the server;
Displaying a message input interface in which a use limit time is set differently according to the type of the reward item on the screen of the user terminal;
Obtaining user input information for the message input interface;
A user terminal that transmits the obtained user input information to the server. 13. The method of claim 12, wherein the at least one processor
Obtaining promotional content to be displayed on the screen of the user terminal according to a display condition determined based on the type of the reward item;
outputting the promotional content on the screen;
Characterized in that the promotional content includes message content according to the user input information, the user terminal. 14. The method of claim 13, wherein the at least one processor
When the cumulative amount of the sponsored items identified by the server is greater than or equal to a first threshold or the accumulated amount of the sponsored items is greater than or equal to a second threshold,
When the user terminal acquires the reward item, a message input interface for the obtained reward item acquires a first type reward item displayed on the screen as the reward item. In the operating method of a user terminal providing a broadcast sponsorship service
transmitting, by the user terminal, a sponsor item for sponsoring a broadcast streamer to a server connected to the user terminal;
obtaining, from the server, different types of reward items having different usage methods based on an accumulated amount of sponsored items transmitted to the server;
outputting, on the screen of the user terminal, a message input interface in which a usage limit time is set differently according to the type of the reward item;
obtaining user input information for the message input interface; and
transmitting the obtained user input information to the server; A computer-readable recording medium recording a program for executing a method on a computer, including a.

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