KR102542249B1 - Electronic bulletin board system using electronic banners - Google Patents

Abstract

An electronic bulletin board system, which is an aspect of the present invention,
An advertiser terminal including an advertisement information input unit for inputting setting information for an electronic banner to be posted by the advertiser;
an operation server that is connected to the advertiser's terminal through a network, receives the setting information, and manages the display of the electronic banner according to the setting information; and
At least one electronic bulletin board including at least one electronic bulletin board for posting the electronic banner by receiving the setting information from the operation server;
The advertisement information input unit is characterized in that it can input setting information including advertisement text, advertisement area, industry category, and design.

Description

Electronic bulletin board system using electronic banners}

The present invention relates to an electronic bulletin board system, and more specifically, to a system capable of easily producing and posting visual content posted on an electronic display board in a form desired by a user.

Various banners made of cloth are installed on roads or in urban areas to advertise or publicize. Due to the proliferation, neglect, and damage of these banners, the urban aesthetics and environment are greatly damaged, and they are discarded after one-time use, raising problems related to resource waste and waste disposal.

On the other hand, these conventional banners are generally used in a sliding manner in which steel supports are vertically installed on both sides and multi-stage banners are fixed to both supports in the transverse direction, or billboards are inserted from the side of the support.

Such a conventional banner is newly re-produced whenever the contents of the advertisement change. Problems with installation and disposal, lack of separate lighting facilities make it difficult to see at night, resulting in poor advertising effect, and damage to urban aesthetics due to being torn or neglected by wind and rain. In addition, the installation of new banners or the removal of expired banners requires manpower and cost, and the risk of safety accidents during installation/removal work has continued to be a management problem. In addition, the electronic bulletin board to solve some of the problems mentioned above is not only unable to provide various user-oriented visual contents due to the lack of intuitive use by both parties, but also problems such as posting advertisements through lottery due to fierce competition among small businesses are emerging. there is.

In this way, due to the occurrence of a situation in which the user's advertising needs are not satisfied, efficient advertisements are not posted using the electronic bulletin board, and the data used are not induced to reproduce or create new contents, so in terms of waste The problems of existing banner advertisements are not sufficiently improved.

Accordingly, in recent years, electronic bulletin boards using electronic display boards have been made, but smooth communication between users and managers is difficult, making it inconvenient to produce or modify accurate and prompt content requested by users, and excessive light emitted from electronic display boards at night. Due to this, there is a problem that causes glare and causes light pollution.

Registered Patent No. 10-1076486 (2011.10.18.) Registered Patent No. 10-1589964 (2016.01.25.)

The present invention has been devised to solve the problems of existing advertising banners, and allows users who wish to advertise to easily produce visual content posted on electronic banners (electronic display boards) and electronic signboards in a desired form, accurately and quickly Its purpose is to provide a system that can be posted comfortably.

In addition, the present invention recommends the location or posting period of the electronic bulletin board so that the user can achieve optimal advertising efficiency according to the surrounding environment information of the electronic bulletin board, and the advertisement that consumers can photograph and access through the link provided by the user. We want to provide a system.

In addition, it is possible to prevent excessive glare to customers who encounter advertisements even at night or when the weather changes, and to improve advertisement efficiency by providing advertisements of appropriate brightness.

One aspect of the present invention is an advertiser terminal including an advertisement information input unit for inputting setting information for an electronic banner to be posted by the advertiser;

an operation server that is connected to the advertiser's terminal through a network, receives the setting information, and manages the display of the electronic banner according to the setting information; and

At least one electronic bulletin board including at least one electronic bulletin board for posting the electronic banner by receiving the setting information from the operation server;

The advertisement information input unit is an electronic display board system capable of receiving the setting information including advertisement text, advertisement area, industry category, and design.

Here, the design included in the setting information preferably includes the layout and color displayed on the electronic banner,

The operation server is preferably connected to the big data management server including the database to transmit and receive data,

When at least one of the advertisement phrase and the industry category is input to the advertisement information input unit, it is preferable that at least one design recommended by the operation server is provided to the advertisement information input unit to allow the advertiser to select a design.

In addition, when the advertisement text is input, the electronic banner design is provided from the operation server to the advertisement information input unit by reflecting the total number of characters, punctuation marks, spacing, and keyword information of the advertisement text, and the selection is preferably made,

The database includes an image database including image data,

The image database includes an image database for each keyword including image data corresponding to at least one keyword,

When the advertisement text is input, it is preferable that a drawing corresponding to the keyword included in the advertisement text is recommended from the operation server from the image database for each keyword.

In addition, when the industry category is input, it is preferable that at least one design corresponding to the industry category is provided to the advertisement information input unit from the operation server to make the selection,

The image database includes an image database for each industry including image data used in the corresponding industry,

When the industry category is entered, it is preferable that a drawing corresponding to the industry in the industry image database is recommended from the operation server.

The database includes an electronic bulletin board database including information about the electronic bulletin board, and a surrounding environment database including information on adjacent electronic bulletin boards located around the electronic bulletin board,

When the type of business category is input, an advertisement area in which the type of business is not advertised is preferably provided to the operation server from the electronic bulletin board database and the surrounding environment database to recommend the advertisement area to the advertiser.

In addition, the operating server preferably includes an image recognition unit that recognizes and receives the industry category or the keyword from the image uploaded by the advertiser.

On the other hand, the electronic bulletin board preferably includes a communication module receiving the setting information from the operation server and a control unit controlling the operation of the electronic bulletin board,

Preferably, the electronic bulletin board includes a monitoring module provided on the front of the electronic bulletin board to photograph the screen of the electronic bulletin board or measure illumination and luminance and transmit them to the operation server,

The operation server receives weather information of the area where the electronic bulletin board is installed, calculates an illuminance range and a luminance range suitable for the weather information,

It is preferable to transmit a signal for adjusting the illuminance and luminance of the electronic bulletin board to the controller by comparing the illuminance and luminance transmitted from the monitoring module with the illuminance range and luminance range.

Here, the control unit preferably causes the electronic banner posted on the Nth electronic bulletin board to be posted on the N+1th or N-1th electronic bulletin board after a certain period of time has elapsed,

The electronic bulletin board preferably includes a QR code display unit for displaying a QR code in one area,

The setting information includes link data leading to the website,

Preferably, the QR code is connected to the link data input by the advertiser, and a website designated by the link data is called from a terminal that has captured the QR code.

According to the electronic bulletin board system according to the present invention, an advertiser can quickly and easily display an advertisement including desired content on a desired electronic bulletin board by inputting setting information into the advertisement information input unit of the advertiser terminal.

The electronic bulletin board system according to the present invention receives input of at least one of advertisement text, industry category, and advertisement area from the advertiser, selects a suitable design from the database, and provides it to the advertiser, which has the advantage of being easy and convenient for advertisers to produce advertisements. .

In addition, the electronic bulletin board is equipped with a monitoring module on the front side to photograph the state of the electronic bulletin board so that advertisers can check the current advertisement state with their own eyes, so immediate feedback and problem solving can be achieved.

In addition, the monitoring module of the electronic bulletin board measures the illumination and luminance of the electronic bulletin board and calculates it together with real-time weather information and time to maintain appropriate illumination and luminance even in weather conditions or at night to increase advertising effect and solve problems such as light pollution. there is.

In addition, advertisers can connect to the operating server or application by directly scanning the connection guidance means displayed as QR codes with the terminal at the electronic display board where they want to post advertisements, so advertisements can be produced and posted quickly and easily.

In addition, customers can directly access the linked web page using the link data provided by the advertiser by taking a link image such as a QR code included in the electronic bulletin board, or receive related information as text through optical character recognition (OCR). Since the service can be provided, there is an advantage in that consumers can easily obtain detailed information about advertisements.

1 is a conceptual diagram of an electronic bulletin board system according to an embodiment of the present invention.
2 is a block diagram showing a schematic concept of an electronic bulletin board system.
3 is a diagram schematically showing the components of the electronic display board and their connection relationships.
4 is a reference diagram showing changes in advertisements posted on the electronic bulletin board after a certain period of time has elapsed.
5 is a view showing an electronic bulletin board according to an embodiment.
6 and 7 show optical character reading (OCR) or artificial intelligence-based optical character reading (which can recognize character information from image data when an advertiser or customer uses a terminal to photograph or scan advertisements or link data in an electronic display board) It is a conceptual diagram schematically showing the process of AI-OCR).
8 and 9 illustratively show an intro, member registration, and login screen displayed when an application is executed on a smartphone.
10 shows a screen on which an advertiser can modify his or her member information or set and modify a profile picture after logging in.
11 and 12 are screens showing a step of selecting an advertising area corresponding to location information for advertising.
13 is a diagram illustrating a step of requesting a customized advertisement by receiving information included in advertisement content.
14 is a screen on which the advertiser can check the application details of the customized advertisement in detail and the advertisement production request screen.
15 is an application screen for checking the custom advertisement production request input window and the progress status of the customized advertisement.
16 and 17 show a screen exposed when another menu of the application, Mass Customized Advertisement Request, is selected.
18 illustrates a menu showing how to use an application.
19 is a view showing customer support and response menus for responding when it is confirmed that an advertisement is not being posted in an application or that a system problem has occurred.
20 is a diagram schematically showing the steps of an advertisement method using an electronic bulletin board.

Hereinafter, specific embodiments of the present invention will be described in detail with reference to the drawings. However, the spirit of the present invention is not limited to the presented embodiments, and those skilled in the art who understand the spirit of the present invention may add, change, delete, etc. other elements within the scope of the same spirit, through other degenerative inventions or the present invention. Other embodiments included within the scope of the inventive concept can be easily suggested, but it will be said that this is also included in the scope of the inventive concept.

In addition, components having the same function within the scope of the same idea appearing in the drawings of the embodiment are described using the same reference numerals.

1 is a conceptual diagram of an electronic bulletin board system 100 according to an embodiment of the present invention, and FIG. 2 is a block diagram schematically showing the structure and connection relationship of the electronic bulletin board system 100.

1 and 2, the electronic bulletin board system 100 (100) according to an embodiment of the present invention includes at least one advertiser terminal 110, at least one electronic bulletin board 120, and an operation server 130. , and the big data management server 140 may be included.

The advertiser terminal 110 may be a variety of devices such as a PC, a smart phone, a PDA, a tablet PC, and a laptop computer, and may be connected to the operation server 130 through Bluetooth or a wired or wireless network.

The electronic bulletin board 120 is a structure installed in various regions as a means to receive setting information from the operation server 130 and display an advertisement of the content to be advertised on an electric signboard or display to expose to customers or consumers. am.

3 is a conceptual diagram schematically illustrating the configuration of an example of an electronic display board 120. Referring to FIG.

Referring to FIG. 3, the electronic display board 120 includes a main electronic display board 121, a main electronic display board support structure 122 fixed together with the main electronic display board and supporting the main electronic display board, and an electronic bulletin board, which is an electronic display board provided with one or more of the same standard ( 123), a control module 124 for controlling the transmission and operating state of the electronic display board screen, a communication module 125 and a monitoring module 126 for receiving or transmitting signals from the outside. there is.

As shown in FIG. 3, the main electronic board 121 may be located at the top of the electronic bulletin board 120, and may have a larger area than the electronic bulletin board 123, and its shape or shape is greatly limited. However, it may be performed in various ways depending on the location of the individual electronic display stand and the surrounding environment.

The main electronic display board support structure 122, which safely fixes and supports the main electronic display board to the electronic display board, performs a function of safely fixing the main electronic display board to the supports provided on both sides of the electronic display board, and displays information such as electronic bulletin board or government offices on some surfaces. It is also possible to display an image to be displayed, a QR code (QR code) individually designated or assigned to the electronic display board, and the like.

At least one electronic bulletin board 123 may be provided side by side under the main electronic board 121, and more specifically, the main electronic bulletin board 121 and the electronic bulletin board 123 may express colors such as LCD and LED modules. It can be provided with various types of displays and electronic signboards.

For example, the main electronic board 121 has a screen size of (W) 729mm × (H) 417mm with a resolution of 625 × 364 (227,500 pixels), and one or more electronic bulletin boards 123 have a screen size of 1250 × 156 (195,000 pixels) It can be provided with an LED module having a screen size of (W) 6,000mm × (H) 750mm with a resolution of .

In addition to the electric signboard for posting visual contents such as advertisements, the electronic bulletin board may further include a separate display part in some areas. A separate display part included in the electronic bulletin board displays a link image, such as a QR code, for customers who encounter advertisements to get more information about advertisements or to connect to web pages advertisers want to provide. It can be.

The electronic bulletin board control module 124 controls the operation and display status of the main electronic bulletin board 121 and one or more electronic bulletin boards 123, and is provided separately from the control module 124 of the electronic bulletin board to control the main electronic bulletin board 121. It is also possible that the main electronic board control module 124-1 to be included.

The operating server 130 may be connected to the advertiser terminal 110 and the electronic display board 120 through Bluetooth or a wired or wireless network, and is connected to the big data management server through a wired or wireless network, for example, from advertisers. Various types of data can be transmitted and received, such as receiving various input setting information or images, transferring them to an electronic bulletin board or a big data management server, and transmitting calculated data to an advertiser's terminal.

The operating server 130 includes a communication unit 131 for transmitting and receiving data with the advertiser terminal 110, the electronic display stand 120 or the big data management server 140 to be described later, and the communication unit 131 and the electronic display stand 120 ) or a calculation unit 132 for calculating the data received through the big data management server 140.

The operation server 130 is substantially involved in the control of the electronic bulletin board system 100, and the locations of electronic bulletin boards distributed nationwide, the structure and size of bulletin boards, the content of currently running advertisements and advertiser information, and the advertisements of currently running advertisements. You can manage and control the period.

In addition, the operation server 130 is an image processing unit capable of recognizing and converting the image layout, color and other data of the image from the image data input from the advertisement information input unit 111 of the advertiser terminal 110 using artificial intelligence ( 133) is also preferably included.

The image processing unit 133, for example, when an advertiser takes a specific advertisement image and inputs it to the advertisement information input unit 111, receives and processes the image from the communication unit, separates each component such as layout, color, and converts them into data. The result can be delivered to the calculation unit or stored in the big data management server through the calculation unit.

The communication module 125 is installed together with the control module 124 in the structure of the electronic display board, the main electronic display board 121 or the electronic bulletin board, and sets information or It serves to receive signals from the outside or the operation server 130.

The monitoring module 126 is installed together with the electronic bulletin board 120 and monitors the state of the main electronic display board 121 and the electronic bulletin board. The monitoring module 126 may be provided at a certain distance from the main electronic board 121 and one or more electronic bulletin boards 123 in a direction in which a screen is output, and the main electronic board 121 and the electronic bulletin board 123 may be photographed or imaged. can be filmed with

In addition, the monitoring module 126 can determine the amount of light displayed on each screen of the main electronic board 121 and the electronic bulletin board 123 and measure the luminance of each of the main electronic board 121 and the electronic bulletin board 123. .

The operation server 130 may receive a video or image information captured by the monitoring module 126 and measured luminance information from the electronic display board control module 124 and communication module 125 .

Additionally, the monitoring module 126 may further include an illuminance sensor for measuring the illuminance of the electronic display board.

The big data management server 140 can construct big data by receiving and storing data from an external network or operation server, and processing the stored data to select specific data and to the calculation unit 132 of the operation server 130. can play a role in transmission.

The big data management server 140 preferably includes various databases, and the type of database is not limited, but preferably includes an electronic bulletin board database 142, an electronic bulletin board database 143, and a weather information database 145. , It is preferable to include an image database 144, an industry category database, and the like.

Hereinafter, when an advertiser uses the electronic bulletin board system 100, data movement and an organic coupling relationship between each component will be described in detail.

When an advertiser wants to post an advertisement using the terminal, the advertiser may input setting information for the advertisement to be posted into the advertisement information input unit 111 of the advertiser terminal.

The setting information may include industry category information to be advertised, advertisement area information, content to be advertised or advertisement text information, and design information including images, drawings, and colors to be used in advertisements.

The advertiser terminal 110 may transmit setting information containing visual contents and advertisement contents displayed on the screen of the electronic display board 120 to the operation server 130, for example, transmit the setting information to the operation server 130 , The communication module 125 and the control module 124 of the electronic bulletin board receiving this can process the received information and transmit it to the main electronic board 121 or the electronic bulletin board 123.

Specifically, advertisers who wish to advertise subscribe by authenticating their personal information through the advertiser terminal 110, log in using the created account, and then locate information about the advertising area where they want to post an advertisement, and the time they want to advertise. Setting information such as advertisement text information for content may be transmitted to the operation server 130 through the advertisement information input unit.

The operating server 130 may provide application downloads to advertiser terminals or provide services through networking without requiring advertisers to install separate applications using a cloud system.

At this time, the setting information input from the advertisers can be stored and managed in the big data management server 140, and the data of other advertisers is also managed as a database or big data to be used as data or calculation data to provide specific data to advertisers. It can also be used.

The setting information processed by the operation server 130 is received by the communication module 125 of the electronic bulletin board 120 through the communication unit, and the communication module 125 determines whether the setting information is related to the main electronic board 121 or the electronic bulletin board 123 ) can be determined and transmitted to the main electronic board control module 124-1 or control module 124, and the transmitted setting information is displayed on the main electronic board 121 or electronic bulletin board 123 to perform the function of advertisement. will do

At this time, the image processing unit receives the setting information and combines them, so that it is possible to produce a design sample that is virtually expected in advertising.

In addition, the operation server 130 may provide the advertisement design sample produced by the setting information input by the advertiser to the advertiser again through the advertiser terminal 110 to receive review and feedback from the advertiser.

That is, after the advertiser inputs the setting information through the advertiser terminal 110, the setting information is transmitted to the operation server 130, and the operation server 130 receives it and produces it as a design sample in the image processing unit. The result is sent back to the advertiser for confirmation and feedback, and after obtaining the advertiser's approval, the advertiser can easily launch the advertisement through the process of posting the advertisement image on the electronic display board.

In addition, the operation server 130 may charge a fee according to setting information transmitted from the advertiser terminal 110 to the operation server 130, and is connected to the advertiser terminal 110 through a wired or wireless network so that the corresponding fee is paid. can

At this time, the operation server 130 may transmit the control information to the electronic bulletin board system 100 only when the fee is paid.

At this time, the control module 124 of the electronic bulletin board may cause the advertisement content posted on one electronic bulletin board 123 to be posted on the other electronic bulletin board 123 after a certain period of time has elapsed.

After the advertiser's approval, the advertiser's advertisement may be displayed for a certain period of time on the electronic display board.

4 is a reference diagram illustrating changes in display states of advertisements posted on the electronic display board 120 after a certain period of time has elapsed.

Referring to FIG. 4, when it is assumed that one or more electronic bulletin boards are sequentially numbered from above, the control module 124 of the electronic bulletin board posts advertisements posted on the first electronic bulletin board to the second electronic bulletin board after a certain period of time has elapsed. The advertisement posted on the second electronic bulletin board can be posted on the third electronic bulletin board, and the advertisement posted on the Nth electronic bulletin board can be posted on the N+1 electronic bulletin board. (Change from Fig. 4 (a) to Fig. 4 (b))

At this time, N is a natural number greater than or equal to 1, and is less than or equal to M, which is the number of electronic bulletin boards included in the electronic bulletin board.

At this time, the control module 124 may cause the advertisement posted on the lowest electronic bulletin board to be posted on the first electronic bulletin board, and if the number of advertisements to be posted on the electronic bulletin board 123 is greater than the number of electronic bulletin boards, An advertisement posted on the last electronic bulletin board 123 may not be posted for a predetermined period of time, and a new advertisement that has not been posted for a predetermined period of time may be displayed on the first electronic bulletin board.

That is, the electronic bulletin board can receive and display more advertisements than the number of electronic bulletin boards, preferably 1 to 2 times the number of electronic bulletin boards, more preferably 1 to 4 advertisements more than the number of electronic bulletin boards. A larger number of advertisements can be received and displayed, and if more advertisements are requested, they can be stored as reservation advertisements.

If more advertisements than the electronic bulletin board are requested, the control module can give each advertisement a number in order according to the request date or the criterion set by the operation server. After that, each electronic bulletin board adjusts the currently displayed advertisement number so that an advertisement with a number greater than 1 is displayed after a certain period of time, and if an advertisement with a number greater than 1 does not exist, the advertisement is displayed once again, periodically. You can make the advertisement displayed on the screen different.

The time the advertisement is exposed on the electronic bulletin board is 9 seconds or more, preferably 10 seconds or more. may be the exposure time.

More specifically, when explaining the operation of the electronic bulletin board, when there are four electronic bulletin boards 123 and there are six advertisements to be posted, after 9 seconds, the advertisement posted on the first electronic bulletin board is displayed on the second electronic bulletin board. It can be posted on the bulletin board, the visual content being posted on the second electronic bulletin board can be posted on the third electronic bulletin board, the visual content being posted on the third electronic bulletin board can be posted on the fourth electronic bulletin board, and the visual content being posted on the fourth electronic bulletin board can be posted on the bulletin board. Existing visual content is prevented from being posted for the next 18 seconds, and new visual content that has not been posted can be posted on the first electronic bulletin board.

In other words, while changing the location of the electronic display board 123 where a certain visual content is posted, the form of posting for 36 seconds and not posting for 18 seconds can be repeated periodically.

In addition, the electronic bulletin board control module 124 can cause the advertisement posted on the N-th electronic bulletin board to be posted on the N-1-th electronic bulletin board in the opposite direction to that described above. (Change from Fig. 4(b) to Fig. 4(a))

In this way, the electronic bulletin board control module 124 periodically allows advertisements to be posted on electronic bulletin boards in different locations, so that the degree of exposure of advertisements according to locations can be made constant, and the number of advertisements to be posted is greater than the number of electronic bulletin boards. Efficiency can be improved by allowing exposure for the same amount of time in many cases.

On the other hand, as shown in FIG. 5 , the electronic bulletin board control unit 124 may utilize a plurality of electronic bulletin boards as an integrated electronic bulletin board so that one advertisement is displayed on the screen across all electronic bulletin boards.

In addition, the operation server 130 may manage reservation information after the advertisement period of the ongoing advertisement is ended so that the advertisement can be started at the electronic display board in the area desired by the user.

For example, the advertiser uses the advertiser terminal 110 to check the electronic display booth in the desired area, selects some of the advertisements in the electronic display booth, and operates reservation information for posting his/her advertisement after the advertisement period ends. It is transmitted to the server 130, and the operating server 130 stores it after receiving it, and enables posting of advertisements after delivering related contents to users who have made a reservation before the advertisement period of the previous advertisement ends.

At this time, some of the information reserved by other users is disclosed to other users, so that several users can check whether or not to reserve an advertisement for a specific electronic bulletin board, and it is possible to receive additional second-priority reservations.

This reservation information is managed by the operation server 130, and the pre-operation server 130 transmits the reservation information to the big data management server 140 to be described later so that the reservation data for each electronic bulletin board is stored as big data in the electronic bulletin board database and It is also possible to use artificial intelligence technology to analyze the trend and analyze future advertising demand, and to determine the location for additional installation of the exhibition board.

In addition, the advertiser can transmit the advertisement image or data including the advertisement image desired by the advertiser to the operation server 130 through the advertiser terminal 110, and the operation server 140 is a component of the image transmitted from the image processing unit. After recognizing them, an advertising design template or design sample having a layout similar to the image can be selected using artificial intelligence or using the big data management server 140 and provided to the advertiser terminal 110, and directly operated server (130) so that the user can easily find an advertisement similar to the desired advertisement image information and use it for his or her advertisement.

On the other hand, the advertiser can use the advertiser terminal 110 to photograph the connection guidance means included in the electronic display stand offline, and the advertiser terminal 110 recognizes the connection guidance means and then displays a screen for requesting an advertisement, a link, or It provides an environment in which advertisers can quickly and easily request advertisements by directly connecting to the application or providing a link to connect.

In addition, the setting information may include link data providing a link or a QR code through which customers or consumers encountering the advertisement can obtain information related to the contents of the advertisement and the advertiser. At this time, the link data is included in the setting information or the advertisement text information, and it is possible to provide the consumer as an image in the advertisement.

In the above case, the customer or consumer can receive the link data provided by the advertiser or access the linked website or web page by photographing or scanning the link data included in the advertisement, for example, a QR code using their terminal or application. It is possible, and preferably, it is good to take a picture.

For example, an advertisement displayed on the electronic bulletin board 123 may include a link image including link data, and in this case, the link image may include a QR code, a hyperlink, etc. in addition to the QR code. If the data includes a link that allows consumers to access a website or web page to obtain detailed information through, the form may be different.

After viewing the posted advertisement, the customer or consumer can film or recognize the advertisement through a specific application on the mobile phone. You can allow consumers to access by address.

More specifically, in addition to the act of an advertiser photographing the access guidance means included in the electronic display board or a consumer photographing the link data included in the advertisement, the advertiser or consumer captures the image displayed on the LED in the process of photographing the electronic notice board. An optical character reading (OCR) function that infers and recognizes the information contained in the captured or scanned image as a character and delivers it to advertisers or consumers can be used. OCR) function can be used.

(FIGS. 6 and 7 are diagrams showing the schematic concept of the AI-OCR function. When a user photographs or scans an electronic display board with a terminal, text data matched by artificial intelligence technology that can recognize text from the image may be provided back to the user.

In addition, the data captured through the monitoring module 126 is stored and managed in the operation server or the big data management server 140, and the user is granted access to the data recorded with the advertisement and other advertisements requested by the user You can directly check the screens exposed on the actual billboard by approaching it, and it is also possible to continuously monitor it.

Through this, the operation server 130 can monitor advertisements displayed on the main electronic board 121 and the electronic bulletin board 123, and the operation server 130 transmits video information or image information captured by the monitoring module 126. It can be transmitted to the advertiser terminal 110, and through this, the advertiser can check whether the advertisement is properly posted.

At this time, the authority to access the photographed data is managed in the operation server, and access may be granted to advertisers who have requested advertisements for the corresponding electronic display board.

One or more illuminance sensors (not shown) included in the monitoring module 126 may be provided on the main electronic board 121 and one or more electronic bulletin boards 123 to measure the illuminance.

Here, the electronic bulletin board control module 124 can adjust the brightness of the screen displayed on the main electronic board 121 and a plurality of electronic bulletin boards 123, The brightness of the screen displayed on the main electronic board 121 and the plurality of electronic bulletin boards 123 can be adjusted according to the measured illuminance.

In other words, the electronic bulletin board control unit 124 darkens the brightness of the screen displayed on the main electronic board 121 and the plurality of electronic bulletin boards 123 when the illumination is low, and when the illumination is high, the main electronic board 121 and the plurality of electronic bulletin boards 124 The brightness of the screen displayed on the dog's electronic bulletin board 123 may be brightened to maintain visibility at a certain level or higher.

Meanwhile, the luminance of each of the main electronic board 121 and the electronic bulletin board 123 measured by the monitoring module 125 varies depending on the visual content of the advertisement displayed on the screen on each of the main electronic board 121 and the electronic bulletin board 123. can More specifically, the luminance may vary depending on the color composition of the visual content to be output. If white occupies a large part, the luminance may increase, which may cause discomfort by causing glare to pedestrians or drivers, especially at night. In addition, there may be a risk that it may cause a traffic accident.

Therefore, there is a need to adjust the brightness of the screens displayed on the main electronic display board 121 and the plurality of electronic bulletin boards 123 according to the color configuration of visual advertising content displayed on the screen.

To this end, the electronic bulletin board control module 124 determines that the illuminance measured by the illuminance sensor is equal to or less than a certain value, and the luminance measured by the monitoring module 125 from among the main electronic board 121 or a plurality of electronic bulletin boards 123 is set to a predetermined value. If there is something greater than the value of , the brightness of the corresponding electronic display board 121, 123 may be adjusted so that the measured luminance is maintained below a predetermined value.

In this way, the electronic bulletin board control module 124 does not adjust the brightness of the main electronic board 121 and the electronic bulletin board 123 only according to the illuminance, but when the illuminance is below a certain value, that is, when it is determined that it is night time, each By maintaining the luminance of the electronic display board 120 below a predetermined value, glare of pedestrians or drivers can be prevented and light pollution can be minimized at night.

In other words, the luminance of each electronic display board 120 may vary depending on the color configuration of the visual content displayed on the main electronic display board 121 and the electronic bulletin board 123. In particular, when there are many bright colors, the luminance increases and pedestrians Alternatively, it may cause glare to the driver, and the electronic display platform control unit 124 can adjust the brightness of each electronic display platform 121, 123 according to the configuration of the visual content, so that this can be prevented.

For example, the main electronic board 121 or the electronic bulletin board 123 used in the electronic bulletin board 120 may have a pixel interval of 6 mm and a luminance of 7,500 cd/m 2 or more, and the electronic bulletin board control module 124 may If the illuminance measured by the illuminance sensor (not shown) is below a certain value, it can be determined that it is night time. The brightness of the main electronic board 121 and the electronic bulletin board 123 can be adjusted as much as possible.

Specifically, it is possible for the control module 124 to adjust the brightness by adjusting the lighting rate (lighting rate) of each light source using the color coordinate control controller, and when the brightness of the LED is divided into 1023 steps, 1023 and 640 , 512, 256, etc., and the entire luminance value can be adjusted.

In addition, in the case of the QR code display unit, a led display having a higher resolution than other areas of the electronic display board is included. At this time, it is preferable to use a module in which small-sized LEDs are arranged at narrow intervals, and the qr code display unit is controlled separately from other areas. Or, if the qr code is not displayed, it is also possible to display the screen as if it were an extension of another electronic display board.

Additionally, as a method of adjusting the brightness of the main electronic board 121 and the electronic bulletin board 123, weather information from the big data management server 140 besides the method of receiving luminance data from a monitoring module capable of measuring illumination and luminance. A method of receiving data may be used.

Specifically, the big data management server 140 can grasp the weather information of the country and the region where each electronic bulletin board 120 is installed in real time while connected to the network, and based on the weather information data according to the location, the corresponding weather information Accordingly, the brightness of the main electronic board 121 and the electronic bulletin board 123 can be adjusted.

For example, in conditions such as cloudy weather, rain or fog, and fine dust above high, the visibility of consumers is narrow and the viewing distance is shortened, so the advertising effect may be reduced. work can be done.

In addition, the operation server 130 may collect information about the brightness of the screen and the change in luminance according to the color configuration of the advertisement through the image information captured by the monitoring module 126, the measured illuminance information, and the luminance information.

Through this, the operating server 130 can prepare a standard for the color configuration of advertisements that can cause excessive glare when posted at night, and by providing them to the advertiser terminal 110, which can cause glare at night Advertisements can be prevented from being posted on the electronic bulletin board system 100 in advance. At this time, additional analysis and judgment of visual content can be made through artificial intelligence of the big data management server 140. Artificial intelligence determines the luminance and color composition of the visual content of the advertisement that the user wants to post based on big data. The suitability for night posting may be evaluated, and the result may be fed back to the user or automatically adjusted to correct the visual content that satisfies the suitability for posting at night.

At this time, it is preferable that the design template is a design template in the form of completing the advertising visual content by inputting simple text.

Accordingly, the advertiser can easily configure the content of the visual content by inputting desired text into the design template provided from the operation server 130 through the user terminal 110.

In addition, the design templates provided by the operation server 130 may be classified and provided according to certain criteria, and may be provided, for example, classified according to the posting purpose or type of industry.

At this time, the design template provided by the operation server 130 may be made of a color configuration that may not cause excessive glare when posted at night, which is an image captured by the operation server 130 in the monitoring module 126. Through the information and the measured luminance information, it can be verified by standards prepared through the information on the brightness of the screen and the change in luminance according to the color composition of the visual content.

In addition, the big data management server 140 provides information on the industry category to be advertised from the advertiser terminal 110 or the operation server 130, advertisement area information on the advertisement area where advertisements are to be posted, and advertisement text information to be advertised. and information on the design and advertisement posting period are received and stored, and after receiving some of the information from the advertiser, it may include a function of selecting the optimal design and providing it to the advertiser.

At this time, some information is at least one piece of information, and based on the information, the optimal advertisement design or advertisement area can be determined and provided using big data and artificial intelligence technology.

As an example, when industry category information, which is at least one of advertisement text and industry category, is input from an advertiser, the operation server selects suitable images and drawings from the image database 144 based on the input information and recommends and provides them to the advertiser can do.

When an advertisement text is entered, artificial intelligence can recognize and analyze the total number of characters, punctuation marks, and spacing information in the advertisement text, and the electronic banner design reflecting the analysis result is provided to the advertisement information input unit 111 from the operating server. advertisers can choose.

In addition, the operating server may provide drawings and images corresponding to keywords included in advertisement text from the image database 144 for each keyword of the image database 144 to the advertisement information input unit 111 to recommend to advertisers.

When industry category information is input, designs suitable for the input industry are selected and provided to the advertisement information input unit 111 from the operation server, so that advertisers can select a desired design.

In addition, the operating server may provide drawings and images corresponding to the type of business entered from the image database 144 for each type of image database 144 to the advertisement information input unit 111 to recommend to advertisers. At this time, the most used images, usable images for each industry category, and drawings representing the industry may be selected, and the advertiser may set image selection criteria.

Here, if the operation server does not select an appropriate image or drawing from the image database 144, the operation server may search for keywords or images for the industry by utilizing the network, and the image derived after the search is converted into keyword image data It is possible to supplement the image database 144 by storing it in the base or industry-specific image database 144 .

As another example, when the user inputs only information about the industry category, similar or identical information is displayed based on the location information of the electronic bulletin board where the advertisement of the corresponding industry category is performed, the posting period of the advertisement in progress, and the surrounding environment of the electronic bulletin board. The position of the electronic bulletin board and the advertisement period in which the advertising effect is expected to be the best because there are few advertisements in the industry category can be provided to the user.

Here, in order to calculate the optimal result, the surrounding environment data obtained by converting the electronic bulletin board distribution around the electronic bulletin board into data may be provided from the surrounding environment database 143 of the big data management server 140, and the surrounding environment data is the surrounding environment data. It can be stored in the database 143 or connected through a network and prepared in a usable state.

Illustratively, in Tables 1 and 2 below, implementation examples of the electronic bulletin board database 142 and the surrounding environment database 143 are shown.

number region address bulletin board composition Industry category advertising period waiting number no. 1 .... m times no. 1 ... n times P001 busan Building OO XX~ Electronic bulletin board 5 hospital restaurant 210301
~210531 210412
~211011 0 P002 ... ... ... ... ... ... ... ... ... ...

number Advertising Industry Category Nearby electronic bulletin board 1 ... Nearby electronic bulletin board 7 within 1km
number of bulletin boards bulletin board 1 ... bulletin board 5 distance (m) Sectors ... distance (m) Sectors P001 hospital ... restaurant 200 car center 920 shopping mall 7 P002 ... ... ... ... ... ... ... ... ...

As another function, in detail, the big data management server 140 utilizes the data of the advertisement board existing around the registered electronic bulletin board to grasp the advertisement status of each electronic bulletin board, and allows the advertiser to enter a specific industry category. In this case, there may be a function of selecting an area in which the frequency of advertisements in the corresponding industry category is low or where advertisements are not posted and providing the operation server.

In general, if an advertisement for a specific industry category is in progress, it is inefficient to post duplicate advertisements for the same industry category, so if an advertisement for that industry category is not posted or an advertisement area with low frequency is derived and provided to the advertiser A high advertising efficiency can be obtained.

Alternatively, a function of calculating the advertisement period for the electronic display board 120 in the expected position, or providing an appropriate advertisement period to the advertiser in consideration of efficiency when all the electronic notice boards 120 are posting advertisements, and making a reservation if necessary. It is also possible that this is included.

As another aspect of the present invention, an advertising method using an electronic bulletin board may be provided, and specifically, an advertising method using the electronic bulletin board 120 and the electronic bulletin board system 100 will be described below.

Here, since the components of the electronic bulletin board and the electronic bulletin board system 100, the functions of each component, and the relationship between components are the same as those described above, description of the same parts will be omitted below.

Hereinafter, an electronic bulletin board refers to a structure including a display panel, and an electronic banner refers to visual contents that can be displayed and provided using terminals or displays, including advertisements, news, and information.

The advertising method of this aspect is an advertising method using an electronic bulletin board of an electronic bulletin board,

It includes a step (S100) of posting an electronic banner equipped with a QR code in one area on an electronic bulletin board.

More specifically, the step of inputting the setting information for the electronic banner that the advertiser wants to post into the advertisement information input unit 111 of the advertiser terminal 110, the operation server connected to the advertiser terminal 110 and the network receives the setting information Receiving and determining to post the electronic banner according to the setting information, and transmitting the setting information to at least one electronic bulletin board 120 including at least one electronic bulletin board on which the electronic banner is posted by the operating server. can

Here, it is preferable that the advertisement information input unit 111 can receive setting information including advertisement information such as advertisement text, advertisement area, industry category, and design.

In addition, it is preferable that the setting information further includes link data including a link to a website or a specific web page including information about advertisements, in addition to information about advertisements.

At this time, it is preferable that an electronic bulletin board having a QR code display unit capable of displaying a QR code in one area is used as an electronic bulletin board for displaying an electronic banner. Here, the size or structure of the electronic bulletin board is not limited, but considering the lifespan and energy efficiency, it is preferable that it is a display or electronic bulletin board including LED, and a part of the entire displayed area is used as a QR code display unit for displaying a QR code. It is also good to include them separately.

As a preferred example, the QR code display unit preferably has a higher resolution than other parts of the electronic bulletin board where the electronic banner is displayed. For example, an LED display is preferably used, and the LED display has a relatively small size. It is preferable that LEDs are used or the interval between LEDs is made narrow.

The resolution of the part where the electronic banner is displayed is not significantly limited, but the QR code display unit is preferably made of a higher resolution and appropriate size so that customers who encounter the advertisement can recognize it, photograph it, and access the designated web page.

The QR code display unit is preferably located at the edge of the electronic bulletin board, preferably at the top right or bottom right. The size of the QR code display unit is not limited, but it is recommended that the size be determined considering the installation environment of the electronic banner and the distance from customers.

Subsequently, a step (S200) of the customer photographing the electronic banner with a personal terminal is included. After encountering the advertisement and QR code included in the electronic banner, the customer can take a picture of the QR code displayed in the advertisement using a personal terminal. At this time, it is also possible to connect to a specific web page by recognizing the QR code by a specific application on the personal terminal or by using the cloud function to recognize the QR code on the web.

Thereafter, a predetermined website is called and displayed on the customer's personal terminal using the photographed QR code (S300).

The customer's personal terminal calls a predetermined website on the screen by recognizing the QR code displayed on the electronic banner of the electronic bulletin board. The website is related to the product or website advertisers want to advertise, and the advertiser posts the advertisement When inputting setting information to do so, a designated website can be called through the input link data.

Customers can obtain additional information about advertisements or place an order through the website called on the personal terminal, and access other information about the advertiser from the homepage or website designated by the link data entered by the advertiser.

Additionally, there may be various methods for advertisers to post advertisements in order to implement the above advertising method, and a step (S1) of posting an advertisement desired by the advertiser on the electronic banner may be included prior to step S100.

For example, the step (S1) of posting an advertisement desired by an advertiser on an electronic banner may include the following steps.

In the advertising method using the electronic bulletin board of the present invention, after an advertiser logs in using an application for advertisement, selects an advertisement menu to request a customized advertisement or receive an advertisement recommendation (S10), through the application of the advertiser terminal 110 A step of receiving advertisement setting information according to selection (S20) may be included.

At this time, in step S10, the advertiser can directly access the application by photographing or scanning the connection guidance means provided on the electronic bulletin board.

When an advertiser chooses to request a customized advertisement through the application,

Industry category information, advertisement area information, posting period information, or advertisement text information is input as setting information. At this time, the advertiser can select an advertisement template including the desired design information from among various design templates provided to the application. A step of finding or combining the designs and providing them to the advertiser may be performed.

If an advertiser chooses to receive ad recommendations,

After at least one of industry category information, advertisement area information, posting period information, and advertisement text information is input as setting information, data corresponding to the information that has not been input is recommended by the application, and advertisement can be performed.

For example, the application receives the industry category information, transmits the input industry category information to the operation server, and then the big data management server 140 stores the database or big data suitable advertisement area, posting period, advertisement text and image data can be selected and recommended to advertisers.

The advertisement sample provided to the advertiser is posted on the electronic bulletin board when the advertiser has checked and approved it, and if the advertiser requests modification, it can return to the setting information input step of step S20 or the advertisement menu selection step of step S10 according to the request. there is.

In the above, although one embodiment of the present invention has been described in detail, the scope of the present invention is not limited thereto, and various modifications and variations are possible within the scope without departing from the technical spirit of the present invention described in the claims. It will be apparent to those of ordinary skill in the art.

As another aspect of the present invention, an electronic bulletin board advertisement application for advertisers to utilize the above-described electronic bulletin board system 100 is provided.

An advertiser can request an advertisement using the advertiser terminal 110 in the above-described electronic bulletin board system 100, and the advertiser uses the advertiser terminal 110 to use the electronic bulletin board system 100. Cloud big data operation server may provide application download service or use application service through a cloud method.

8 to 19 are drawings showing smartphone screens provided when using the application of this aspect by way of example. Screens and images shown in the following drawings are all illustrative, and are not intended to limit the scope of the present invention.

8 and 9 illustratively show an intro, member registration, and login screen displayed when an application is executed on a smartphone. On the screen, information on the name, trademark, and provider of the application may be displayed, and in order to store the account information for the advertiser in the operation server 130, the authentication number is input, the authentication is requested, and the steps to complete the authentication are completed. of screens may be included.

Advertisers can sign up for membership through authentication through means such as their own mobile phone, or in the case of advertisers who have already signed up as members, they can log in and find their member ID and password.

10 shows a screen on which an advertiser can modify his or her member information or set and modify a profile picture after logging in.

11 and 12 are screens showing a step of selecting an advertising area corresponding to location information for advertising. After the advertiser logs in, the location search function of the smartphone or terminal is activated, and the location of the advertiser can be confirmed through GPS while the location information can be utilized, and the advertising area can be set through a map. If the provided map is not limited, a map provided through an external site or platform or a map application installed on the advertiser's mobile phone may be used.

FIG. 12 shows a screen on which an advertiser can search for an electronic bulletin board 120 registered by a manager and search detailed information of the electronic bulletin board 120 so that an advertiser can post an advertisement.

13 is a diagram illustrating a step of requesting a customized advertisement by receiving information included in advertisement content. You can enter or select information on the category of business you want to advertise, images used as visual content for advertisements, and layout information. It may be displayed on the screen and provided to advertisers.

14 is a screen on which an advertiser can check application details of a customized advertisement in detail, and a screen on which an advertisement to be posted as a customized advertisement can be directly requested or a sample can be selected.

15 is an application screen for checking the custom advertisement production request input window and the progress status of the customized advertisement.

16 and 17 show a screen exposed when selecting another menu of the application, Mass Customized Advertisement Request, in which several electronic display boards 120 can be selected at once and advertisements can be posted, the same as when applying for individual customized advertisements. In this way, you can select the details of the advertisement and the payment method.

18 shows a menu showing how to use the application, and FIG. 19 shows a customer support menu, and when it is confirmed that an advertisement is not posted in the application or a problem with the system occurs, countermeasures for advertisers to respond and take action and how to report.

20 schematically illustrates steps of an advertising method using an electronic display board according to another aspect of the present invention.

The application of this aspect is an electronic bulletin board advertising application for posting desired advertisements on the electronic bulletin board 120. After receiving information about advertisements from the advertiser of the application, the information is transmitted to the operation server, and the operation server transmits the advertisement sample. is produced and provided again to the advertiser, or the information received from the advertiser is transmitted to the operation server, and the operation server may transmit and store it to the big data management server 140.

The big data management server 140 derives an advertisement area with high advertisement efficiency, an advertisement posting period with high advertisement efficiency, and a suitable image by using big data using a database, and provides them to advertisers through an operation server.

After receiving the advertisement sample from the operation server, the advertiser can request that the desired advertisement be posted on the electronic display board 120 and displayed during the advertisement period by sending feedback or corrections thereto or checking the advertisement sample. After checking the advertisement area, advertisement posting period, design, drawing, etc. proposed by the big data management server 140, you can post the desired advertisement on the electronic bulletin board 120 by sending feedback or corrections or approving the proposed conditions. can

Additionally, it is also possible for a customer (user) to use the application rather than an advertiser. When a customer uses an application installed on a personal terminal, the image file of the electronic banner can be viewed by accessing the gallery or album of the personal terminal, and the application can retrieve the QR code image of the electronic banner from the photo taken on the personal terminal It can recognize and provide customers (users) with a hyperlink to the webpage designated in the QR code, and customers (users) can access the webpage designated in advance by the advertiser through the link.

Alternatively, a character recognized through OCR or AI-OCR in a personal terminal may be recognized as a hyperlink, and a hyperlink may be provided in the personal terminal.

100: Electronic bulletin board system 110: Advertiser terminal
111: advertisement information input unit 120: electronic display board
121: main electronic display board 122: main electronic display board support structure
123: electronic bulletin board 124: control module
124-1: main electronic board control module 125: communication module
125-1: main electronic display board communication module 126: monitoring module
130: operation server 131: communication department
132: calculation unit 133: image processing unit
140: big data management server 141: database
142: electronic bulletin board database 143: surrounding environment database
144: image database 145: weather information database

Claims (16)

As a system that manages the electronic bulletin board, which is a structure that serves to expose the advertisement of the contents to be advertised to customers or consumers by displaying it in the form of an electronic banner on an electronic signboard or display,
An advertiser terminal having an application including an advertisement information input unit for inputting setting information for the electronic banner to be posted by the advertiser;
an operation server that is connected to the advertiser's terminal through a network, receives the setting information, and manages the display of the electronic banner according to the setting information;
At least one electronic bulletin board including at least one electronic bulletin board for posting the electronic banner by receiving the setting information from the operation server; and
Big data can be configured by receiving and storing data from an external network or operation server, processing the stored data to select specific data and delivering it to the operation server, including a database, the database as described above. An electronic bulletin board database including information on electronic bulletin boards, a surrounding environment database including information on adjacent electronic bulletin boards located around the electronic bulletin board, and a big image database for each industry including image data used in the corresponding industry Including; data management server;
The advertisement information input unit receives the setting information including advertisement text, advertisement period, advertisement area, industry category, and design and transmits it to the operating server;
The electronic bulletin board includes a QR code display unit that displays a QR code, and the QR code display unit is composed of an LED module with a higher resolution than other areas so that it can be recognized as a QR code when scanned by a terminal,
When an advertisement including text displayed on the LED module of the electronic bulletin board is photographed by a terminal, the text included in the advertisement may be optically read (OCR) in the terminal,
The setting information includes link data leading to a website containing information about advertisements,
The QR code is connected to the link data, and the website designated by the link data is called from a terminal that has photographed the QR code,
When the advertiser selects a customized advertisement request through the application,
The advertiser may select an advertisement template including desired design information from among various design templates, or the advertiser may upload a specific image or data,
When the advertiser selects to receive advertisement recommendation through the application,
When the industry category is entered, based on the location information of the nearby electronic bulletin board where the advertisement of the industry category is performed, the posting period of the advertisement in progress, and the surrounding environment of the electronic bulletin board, the electronic bulletin board with few advertisements of the same or similar industry category An electronic display board system that provides users with advertisement areas and advertisement periods, and provides users with designs applied to at least one electronic banner corresponding to the business category. According to claim 1,
The design included in the setting information includes the layout and color displayed on the electronic banner. delete According to claim 2,
When at least one of the advertisement phrase and the industry category is input to the advertisement information input unit, at least one design recommended by the operation server is provided to the advertisement information input unit, so that the advertiser selects a design. According to claim 4,
When the advertisement text is input, the electronic banner design is provided from the operation server to the advertisement information input unit by reflecting the total number of characters, punctuation marks, spacing, and keyword information of the advertisement text, and the selection is made. According to claim 5,
The database includes an image database including image data,
The image database includes an image database for each keyword including image data corresponding to at least one keyword,
When the advertisement text is input, a drawing corresponding to the keyword included in the advertisement text from the image database for each keyword is recommended by the operation server. delete delete delete According to claim 6,
The operating server includes an image recognition unit that recognizes and receives the industry category or the keyword from the image uploaded by the advertiser. The method of any one of claims 1, 2, 4 to 6, and 10,
The electronic bulletin board system includes a communication module that receives the setting information from the operation server and a control unit that controls the operation of the electronic bulletin board. According to claim 11,
The electronic bulletin board system includes a monitoring module provided on the front of the electronic bulletin board to photograph the screen of the electronic bulletin board or to measure illumination and luminance and transmit them to the operation server. According to claim 12,
The operation server receives weather information of the area where the electronic bulletin board is installed, calculates an illuminance range and a luminance range suitable for the weather information,
The electronic bulletin board system which compares the illuminance and luminance transmitted from the monitoring module with the illuminance range and luminance range and transmits a signal for adjusting the illuminance and luminance of the electronic bulletin board to the control unit. According to claim 13,
The control unit causes the electronic banner, which was being posted on the Nth electronic bulletin board, to be posted on the N+1th or N-1th electronic bulletin board after a certain period of time.



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