KR102529847B1 - 캐로셀 기반의 오디언스 최적화 미디에이션을 지원하는 광고 서비스 제공 방법 및 그 장치 - Google Patents

캐로셀 기반의 오디언스 최적화 미디에이션을 지원하는 광고 서비스 제공 방법 및 그 장치 Download PDF

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KR102529847B1
KR102529847B1 KR1020200138846A KR20200138846A KR102529847B1 KR 102529847 B1 KR102529847 B1 KR 102529847B1 KR 1020200138846 A KR1020200138846 A KR 1020200138846A KR 20200138846 A KR20200138846 A KR 20200138846A KR 102529847 B1 KR102529847 B1 KR 102529847B1
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advertisement
mediation
information
network
unit
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KR1020200138846A
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KR20220054920A (ko
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이원섭
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주식회사 애드오피
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Priority to KR1020200138846A priority Critical patent/KR102529847B1/ko
Priority to PCT/KR2021/015117 priority patent/WO2022092770A1/fr
Publication of KR20220054920A publication Critical patent/KR20220054920A/ko
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G06Q30/0244—Optimization
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06N—COMPUTING ARRANGEMENTS BASED ON SPECIFIC COMPUTATIONAL MODELS
    • G06N20/00—Machine learning
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0255—Targeted advertisements based on user history
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0273—Determination of fees for advertising

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  • Engineering & Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Finance (AREA)
  • Development Economics (AREA)
  • Accounting & Taxation (AREA)
  • Theoretical Computer Science (AREA)
  • General Physics & Mathematics (AREA)
  • Physics & Mathematics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • General Business, Economics & Management (AREA)
  • Marketing (AREA)
  • Economics (AREA)
  • Software Systems (AREA)
  • Evolutionary Computation (AREA)
  • Medical Informatics (AREA)
  • Data Mining & Analysis (AREA)
  • Computer Vision & Pattern Recognition (AREA)
  • Artificial Intelligence (AREA)
  • General Engineering & Computer Science (AREA)
  • Computing Systems (AREA)
  • Mathematical Physics (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
KR1020200138846A 2020-10-26 2020-10-26 캐로셀 기반의 오디언스 최적화 미디에이션을 지원하는 광고 서비스 제공 방법 및 그 장치 KR102529847B1 (ko)

Priority Applications (2)

Application Number Priority Date Filing Date Title
KR1020200138846A KR102529847B1 (ko) 2020-10-26 2020-10-26 캐로셀 기반의 오디언스 최적화 미디에이션을 지원하는 광고 서비스 제공 방법 및 그 장치
PCT/KR2021/015117 WO2022092770A1 (fr) 2020-10-26 2021-10-26 Procédé pour fournir un service de publicité prenant en charge une médiation d'optimisation d'audience basée un carrousel, et dispositif associé

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
KR1020200138846A KR102529847B1 (ko) 2020-10-26 2020-10-26 캐로셀 기반의 오디언스 최적화 미디에이션을 지원하는 광고 서비스 제공 방법 및 그 장치

Publications (2)

Publication Number Publication Date
KR20220054920A KR20220054920A (ko) 2022-05-03
KR102529847B1 true KR102529847B1 (ko) 2023-05-08

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KR1020200138846A KR102529847B1 (ko) 2020-10-26 2020-10-26 캐로셀 기반의 오디언스 최적화 미디에이션을 지원하는 광고 서비스 제공 방법 및 그 장치

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KR (1) KR102529847B1 (fr)
WO (1) WO2022092770A1 (fr)

Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR101913307B1 (ko) * 2017-04-26 2018-10-30 주식회사 애드오피 광고 서비스의 미디에이션 최적화 방법 및 그 장치
KR101926403B1 (ko) * 2018-04-27 2018-12-07 남정우 인공지능을 이용한 온라인 쇼핑몰에서의 프로모션 성과 예측 및 추천 장치
JP2020102206A (ja) * 2018-12-07 2020-07-02 株式会社エフォートサイエンス 情報処理装置、プログラム、及びシステム
KR102167756B1 (ko) * 2013-11-15 2020-10-20 주식회사 카카오 광고 관리 장치 및 방법

Family Cites Families (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP5904987B2 (ja) * 2013-12-06 2016-04-20 ヤフー株式会社 広告装置、予測方法及び予測プログラム
KR102163087B1 (ko) * 2014-02-06 2020-10-07 무한아이피 주식회사 리워드 기반의 광고 제공 방법 및 장치

Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR102167756B1 (ko) * 2013-11-15 2020-10-20 주식회사 카카오 광고 관리 장치 및 방법
KR101913307B1 (ko) * 2017-04-26 2018-10-30 주식회사 애드오피 광고 서비스의 미디에이션 최적화 방법 및 그 장치
KR101926403B1 (ko) * 2018-04-27 2018-12-07 남정우 인공지능을 이용한 온라인 쇼핑몰에서의 프로모션 성과 예측 및 추천 장치
JP2020102206A (ja) * 2018-12-07 2020-07-02 株式会社エフォートサイエンス 情報処理装置、プログラム、及びシステム

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WO2022092770A1 (fr) 2022-05-05
KR20220054920A (ko) 2022-05-03

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