KR102528162B1 - System and method for expediting selling goods by using margin distribution according to success of event - Google Patents

Abstract

The present invention relates to a system and method for promoting product sales by distributing a portion of sales profits to buyers when a product sales event set by a seller is successful, thereby increasing the buyer's cash assets and promoting product sales. , At least one of the sales price, target sales period, and target sales quantity of the product is input by the seller's terminal, and if the product of the target sales quantity is sold during the target sales period, a successful event is set, and the event If successful, an event setting unit inputting at least one of the amount of distribution profits to be distributed to the purchaser, a distribution method of distribution profits, and a distribution ratio of distribution profits; a product payment unit in which payment for the product is made by the purchaser's terminal; an event management unit that activates the event and checks whether or not the number of payments for the product made by the product payment unit reaches the target sales quantity; and a profit distribution unit that pays the distribution profits to the purchasers when the event management unit confirms that the event is successful.

Description

System and method for expediting selling goods by using margin distribution according to success of event}

The present invention relates to a product sales promotion system and method using profit distribution according to success of an event, and more particularly, by distributing a portion of sales profits to buyers when a product sales event set by a seller succeeds, thereby providing buyers' cash assets. It relates to a product sales promotion system and method capable of promoting product sales by increasing

In the conventional economic system, when cash is spent through consumption, a product corresponding to the cash is obtained. In this structure, the more consumption occurs, the more the consumer's cash assets decrease, so the consumer has no choice but to reduce consumption in order to increase or maintain cash assets.

Therefore, when an economic recession comes, consumers reduce consumption, which leads to a decrease in product sales, and product sellers reduce workers or cut wages because sales decrease, which causes consumers to spend more due to reduced income. The vicious cycle of diminishing returns repeats itself.

However, if cash assets increase with consumption, the opposite will happen. Consumers further increase consumption, which leads to a rapid increase in product sales, and product sellers increase their sales so that they increase workers and raise wages, which will lead consumers to increase consumption based on their increased income. If such an economic system becomes possible, the world economy will remain in a booming state.

Therefore, there is a need for a system capable of realizing an economic structure in which cash assets increase as consumption increases.

Republic of Korea Patent Publication No. 10-2014-0015718 Republic of Korea Patent Publication No. 10-2013-0139457 Republic of Korea Patent Publication No. 10-2012-0113975 Republic of Korea Patent Publication No. 10-2013-0125447

An object of a product sales promotion system and method according to an embodiment of the present invention is to distribute a portion of sales revenue to buyers when a product sales event set by a seller succeeds, thereby increasing the buyer's cash assets and increasing product sales. It is to provide a product sales promotion system and method that can be promoted.

Objects of the present invention are not limited to those mentioned above, and other objects not mentioned will be clearly understood by those skilled in the art from the description below.

In the product sales promotion system according to an embodiment of the present invention, at least one of a sales price, a target sales period, and a target sales quantity of a product is input by a seller's terminal, and the product of the target sales quantity is produced during the target sales period. an event setting unit in which a successful event is set when the event is successful and inputs at least one of a distribution profit amount to be distributed to the buyer, a distribution profit distribution method, and a distribution profit distribution ratio; a product payment unit in which payment for the product is made by the purchaser's terminal; an event management unit that activates the event and checks whether or not the number of payments for the product made by the product payment unit reaches the target sales quantity; and a profit distribution unit that pays the distribution profits to the purchasers when it is determined that the event is successful by the event management unit.

The event management unit may transmit an event notification message informing of a start date and start time of the event to a terminal of a member subscribed to the product sales promotion system before activating the event.

The event management unit may activate the event after a waiting time elapses from a start time of activation of the event.

In the event setting unit, a deposit of an amount lower than the selling price may be input by the seller's terminal, and the payment made by the event management unit may be the payment of the guarantee money or the payment of the selling price.

The product sales promotion system includes a system account unit in which the payment generated by the payment is deposited; and a member account unit allocated to members who have subscribed to the product sales promotion system and in which at least one of cyber money and cash is accumulated.

Before or at the same time as the activation of the event starts, an event deposit of the seller equal to the distribution profit may be transferred from the seller's member account to the system account.

The event management unit transmits a request for additional payment of the selling price to a terminal of a buyer who has paid only the guarantee money (hereinafter referred to as "guaranteed payment buyer"), and the product payment unit transmits the selling price by the terminal of the buyer who has paid the deposit. If this additional payment is made, the amount corresponding to the guarantee money is transferred from the amount deposited in the system account to the member account of the buyer who has additionally paid the selling price (hereinafter referred to as "buyer for additional payment of selling price"). can

The product sales promotion system includes a delivery management unit that transmits the shipping addresses of a buyer who has paid for the selling price without payment of the deposit (hereinafter referred to as "a purchaser who pays for the selling price") and a buyer who has additionally paid the selling price to the terminal of the seller. can include more.

The product sales promotion system sends a purchase confirmation request to the terminal of the buyer who pays for the selling price and the terminal of the buyer who pays for the additional selling price, and determines the purchase from the terminal of the buyer who pays the selling price and the terminal of the buyer who makes the additional payment for the selling price. Further comprising a purchase confirmation management unit receiving a response to the request, wherein if the response is a purchase cancellation response, the profit distribution unit transfers an amount corresponding to the sales price to member account units of the purchaser who pays for the selling price and the purchaser who additionally pays the selling price. However, if it is confirmed that the event is successful by the event management unit, an amount of money less than the amount corresponding to the deposit may be transmitted.

The product sales promotion system sends a purchase confirmation request to the terminal of the buyer who pays for the selling price and the terminal of the buyer who pays for the additional selling price, and determines the purchase from the terminal of the buyer who pays the selling price and the terminal of the buyer who makes the additional payment for the selling price. Further comprising a purchase confirmation management unit receiving a response to the request, wherein if the response is a purchase cancellation response, the profit distribution unit transfers the deposit from the selling price to the member account units of the sales price payment buyer and the sales price additional payment buyer. After transmitting the amount less the corresponding amount, and if it is determined that the event has failed by the event management unit, the profit distribution unit transfers the amount corresponding to the guarantee money to the member accounts of the purchaser who pays for the sales price and the purchaser who additionally pays the sales price. can transmit

The product sales promotion system sends a purchase confirmation request to the terminal of the buyer who pays for the selling price and the terminal of the buyer who pays for the additional selling price, and determines the purchase from the terminal of the buyer who pays the selling price and the terminal of the buyer who makes the additional payment for the selling price. Further comprising a purchase decision management unit receiving a response to the request, wherein when the purchase confirmation management unit receives a purchase confirmation response and the event management unit confirms that the event is successful, the profit distribution unit performs the distribution of the profits. Determine individual distribution profits to be distributed to the sales price payment buyer and the sales price additional payment buyer (hereinafter referred to as "purchase confirmation buyer") who made the purchase confirmation response by applying the distribution profit distribution method and the distribution profit distribution ratio , The profit distribution unit may transfer the individual distribution profit from the amount stored in the system account unit to the member account unit of the purchaser.

The product sales promotion system further includes a minimum deposit calculation unit for informing the seller's terminal of a minimum deposit when the deposit is input in the event setting unit by the seller's terminal, wherein the minimum deposit is It may be a value obtained by dividing the largest amount among the individual distribution profits calculated in case of success by the sales target quantity.

The product sales promotion system further includes a minimum deposit calculation unit for informing the seller's terminal of a minimum deposit when the deposit is input in the event setting unit by the seller's terminal, wherein the minimum deposit is the event deposit amount. may be a value obtained by dividing ? by the sales target quantity. The distribution profit distribution method may include arranging the confirmed purchasers in order according to a payment order; paying a first individual distribution profit obtained by multiplying the distribution profit by the distribution profit distribution ratio to a first purchase confirmation buyer who made the earliest settlement; and paying a second individual distribution profit obtained by multiplying an amount remaining after subtracting the first individual distribution profit from the distribution profit by the distribution profit distribution ratio to a second confirmed purchaser who made a second fastest payment. there is.

The member account unit includes a cyber money account in which cyber money is accumulated, and the distribution profit distribution method is a value obtained by multiplying the amount of cyber money accumulated in the cyber money account of the confirmed purchaser by the number of payments of the confirmed purchaser (hereinafter, arranging the confirmed purchasers in order according to "amount of cyber money for ranking"); paying a first individual distribution profit obtained by multiplying the distribution profit by the distribution profit distribution ratio to a first confirmed purchaser who has the largest amount of cyber money for ranking; and paying a second individual distribution profit obtained by multiplying an amount remaining after subtracting the first individual distribution profit from the distribution profit by the distribution profit distribution ratio to a second confirmed purchaser having the second largest amount of cyber money for ranking. can include

The distribution profit distribution method may include arranging the confirmed purchasers in order according to the payment order of the sale price; paying a first individual distribution profit obtained by multiplying the distribution profit by the distribution profit distribution ratio to a first confirmed purchaser who has settled the selling price most quickly; and distributing a second individual distribution profit obtained by multiplying an amount remaining after subtracting the first individual distribution profit from the distribution profit by the distribution profit distribution ratio to a second confirmed purchaser who has settled the selling price secondly. can include

The method of distributing the distribution profit includes arranging the purchase confirmation buyers in order according to the order of purchase confirmation responses; distributing a first individual distribution profit obtained by multiplying the distribution profit by the distribution profit distribution ratio to a first purchase confirmation buyer who has made the earliest purchase confirmation response; and paying a second individual distribution profit obtained by multiplying an amount remaining after subtracting the first individual distribution profit from the distribution profit by a distribution ratio of the distribution profit to a second purchase confirmation buyer who has made a second purchase confirmation response. can do.

At the time of the payment, the profit distribution unit may transmit, to the terminal of the purchaser who has performed the payment, an expected distribution order in which the buyers who have performed the payment are sequentially arranged according to the distribution method.

The expected distribution order may be obtained by sequentially arranging buyers who have made the payment according to the order of the payment.

In the expected distribution ranking, the buyers who have made the payment are arranged in order according to the value obtained by multiplying the amount of cyber money accumulated in the cyber money account included in the member account of the buyer who has made the payment by the number of payments. it may have been

The expected distribution order may be a sequence of buyers who have made the payment according to an order of payment of the sale price.

The expected distribution order is the order of the purchasers who made the payment according to the order in which the purchaser who made the payment gave a purchase confirmation response to the purchase confirmation request transmitted to the terminal of the purchaser who made the payment by the purchase decision management unit. may be arranged.

A product sales promotion method according to an embodiment of the present invention, comprising: (a) setting at least one of a sales price, a target sales period, and a target sales quantity of the product by the terminal of the seller in an event setting unit; (b) In the event setting unit, an event that succeeds when the sales target quantity of the product is achieved during the sales target period by the terminal of the seller is set, and if the event succeeds, distribution of profits to be distributed to the buyers inputting at least one of an amount, a distribution method of distribution profits, and a distribution ratio of distribution profits; (c) activating the event by the event manager; (d) making payment for the product by the purchaser's terminal in the product payment unit; (e) checking whether or not the number of payments for the product made in the product payment unit reaches the target sales quantity by the event management unit; and (f) if the event management unit confirms that the event is successful, the profit distribution unit paying the distribution profit to the purchaser.

The product sales promotion method further includes transmitting, by the event management unit, an event notification message informing of a start date and start time of activation of the event to a terminal of a member subscribed to the product sales promotion system, before the step (c). can do.

The step (c) may include activating the event after a waiting time elapses from the start time of activation of the event by the event management unit.

The product sales promotion method further includes inputting a security deposit lower than the selling price by the seller's terminal in the event setting unit before the step (c), wherein the payment made in the event management unit It may be a payment of a security deposit or a payment of the selling price.

The product sales promotion method further includes a step of transferring the seller's event deposit amount equal to the distribution profit from the seller's member account section to the system account section before or simultaneously with the step (c). can do.

The product sales promotion method may further include, after the step (d), depositing the payment amount generated by the payment into the account book of the system.

The step (d) may include a step of making a payment for the deposit of the product by the purchaser's terminal in the product payment unit; transmitting, by the event management unit, a request for additional payment of the selling price to a terminal of the deposit payment purchaser; additional payment of the selling price by a terminal of the deposit payment purchaser in the product payment unit; and transmitting an amount corresponding to the guarantee money from the amount deposited in the system account unit to a member account unit of the purchaser for additional payment of the selling price.

The product sales promotion method may further include, after step (d), transmitting, by the delivery management unit, shipping addresses of the purchaser who pays for the sales price and the purchaser who pays for the additional sales price to the terminal of the seller.

The product sales promotion method may include, after the step (d), a purchase confirmation management unit sending a purchase confirmation request to the terminal of the buyer who has paid for the sales price and the terminal of the buyer who has additionally paid the selling price; receiving, by the purchase confirmation management unit, responses to the purchase confirmation request transmitted from terminals of the purchaser who pays for the sales price and terminals of the purchaser who pays for the additional sales price; and if the response is a purchase cancellation response, the profit distribution unit transmits an amount corresponding to the sales price to the member account units of the sales price payment buyer and the sales price additional payment purchaser, wherein the event management unit determines that the event has succeeded. If confirmed, the method may further include transmitting an amount minus the amount corresponding to the guarantee money.

The product sales promotion method may include, after the step (d), a purchase confirmation management unit sending a purchase confirmation request to the terminal of the buyer who has paid for the sales price and the terminal of the buyer who has additionally paid the selling price; receiving, by the purchase confirmation management unit, responses to the purchase confirmation request transmitted from terminals of the purchaser who pays for the sales price and terminals of the purchaser who pays for the additional sales price; and if the response is a purchase cancellation response, the profit distribution unit transmits an amount obtained by subtracting the amount corresponding to the guarantee money from the sales price to the member account units of the purchaser who pays for the sales price and the purchaser who additionally pays for the sales price, and the event management unit When it is determined that the event has failed, the profit distribution unit may further include transmitting an amount corresponding to the guarantee money to member account units of the sales price payment buyer and the sales price additional payment purchaser.

The product sales promotion method may include, after the step (d), a purchase confirmation management unit sending a purchase confirmation request to the terminal of the buyer who has paid for the sales price and the terminal of the buyer who has additionally paid the selling price; and receiving, by the purchase decision management unit, a response to the purchase confirmation request transmitted from a terminal of the purchaser who pays for the sales price and a terminal of the buyer who pays for the additional sales price, wherein the step (f) includes the purchase confirmation When a purchase confirmation response is received by the management unit and the event management unit confirms that the event is successful, the profit distribution unit applies the distribution profit distribution method and the distribution profit distribution ratio to the distribution profit to the purchase confirmation buyer. determining individual distribution profits to be distributed to; and transmitting, by the profit distribution unit, the individual distribution profit from the amount stored in the system account unit to a member account unit of the purchaser.

The product sales promotion method further includes the step of informing the minimum deposit amount to the seller's terminal by the minimum deposit calculation unit before the step of inputting the deposit amount lower than the selling price by the seller's terminal in the event setting unit; , The minimum deposit may be a value obtained by dividing the largest amount among the individual distribution profits calculated when the event succeeds by the sales target quantity.

The product sales promotion method further includes the step of informing the minimum deposit amount to the seller's terminal by the minimum deposit calculation unit before the step of inputting the deposit amount lower than the selling price by the seller's terminal in the event setting unit; , The minimum deposit may be a value obtained by dividing the event deposit by the sales target quantity.

The distribution profit distribution method includes arranging the confirmed purchasers in order according to a payment order; paying a first individual distribution profit obtained by multiplying the distribution profit by the distribution profit distribution ratio to a first purchase confirmation buyer who made the earliest settlement; and paying a second individual distribution profit obtained by multiplying an amount remaining after subtracting the first individual distribution profit from the distribution profit by the distribution profit distribution ratio to a second confirmed purchaser who made a second fastest payment. there is.

The distribution profit distribution method includes arranging the confirmed purchase buyers in order according to the amount of cyber money for ranking of the confirmed purchase buyers; paying a first individual distribution profit obtained by multiplying the distribution profit by the distribution profit distribution ratio to a first confirmed purchaser who has the largest amount of cyber money for ranking; and paying a second individual distribution profit obtained by multiplying an amount remaining after subtracting the first individual distribution profit from the distribution profit by the distribution profit distribution ratio to a second confirmed purchaser having the second largest amount of cyber money for ranking. can include

The distribution profit distribution method may include arranging the confirmed purchasers in order according to the payment order of the sale price; paying a first individual distribution profit obtained by multiplying the distribution profit by the distribution profit distribution ratio to a first confirmed purchaser who has settled the selling price most quickly; and distributing a second individual distribution profit obtained by multiplying an amount remaining after subtracting the first individual distribution profit from the distribution profit by the distribution profit distribution ratio to a second confirmed purchaser who has settled the selling price secondly. can include

The method of distributing the distribution profit includes arranging the purchase confirmation buyers in order according to the order of purchase confirmation responses; paying a first individual distribution profit obtained by multiplying the distribution profit by the distribution profit distribution ratio to a first purchase confirmation buyer who responds most quickly; and distributing a second individual distribution profit obtained by multiplying an amount remaining after subtracting the first individual distribution profit from the distribution profit by the distribution profit distribution ratio to a second confirmed purchaser who responds second most quickly. there is.

In the step (d), at the time of the payment, the profit distribution unit transmits, to the terminal of the purchaser who performed the payment, the expected distribution order in which the buyers who made the payment were sequentially arranged according to the distribution method. can include

The expected distribution order may be obtained by sequentially arranging buyers who have made the payment according to the order of the payment.

In the expected distribution ranking, the buyers who have made the payment are arranged in order according to the value obtained by multiplying the amount of cyber money accumulated in the cyber money account included in the member account of the buyer who has made the payment by the number of payments. it may have been

The expected distribution order may be a sequence of buyers who have made the payment according to an order of payment of the sale price.

The expected distribution order is the order of the purchasers who made the payment according to the order in which the purchaser who made the payment gave a purchase confirmation response to the purchase confirmation request transmitted to the terminal of the purchaser who made the payment by the purchase decision management unit. may be arranged.

A product sales promotion system and method according to an embodiment of the present invention distributes a portion of sales revenue to buyers when a product sales event set by a seller succeeds, thereby increasing the buyer's cash assets to promote product sales. has the effect of enabling

Effects of the present invention are not limited to those mentioned above, and other effects not mentioned will be clearly understood by those skilled in the art from the description below.

1 is a diagram schematically showing the configuration of a product sales promotion system according to an embodiment of the present invention.
2 is a flowchart illustrating a process of selling a product and distributing profits in a product sales promotion system according to an embodiment of the present invention, when a buyer pays a deposit and responds to a purchase confirmation for an event set by a seller shows
FIG. 3 is a flowchart illustrating a process of selling products and distributing profits in the product sales promotion system according to an embodiment of the present invention. In step S230 of FIG. 2, the purchase confirmation management unit responds to a purchase cancellation from a buyer who pays for the additional selling price. It is a flowchart showing the case of receiving.
4 is a flowchart illustrating a process of selling a product and distributing profits in a product sales promotion system according to an embodiment of the present invention, in which a buyer pays a selling price and responds to purchase confirmation for an event set by a seller. show the case
5 is a flowchart illustrating a process of selling products and distributing profits in a product sales promotion system according to an embodiment of the present invention, in step S500 of FIG. It is a flowchart illustrating a case of receiving a response.

Hereinafter, a product sales promotion system and method according to an embodiment of the present invention will be described in detail with reference to the accompanying drawings. In describing the present invention, detailed descriptions of functions or configurations known to those skilled in the art will be omitted.

1 is a diagram schematically showing the configuration of a product sales promotion system according to an embodiment of the present invention.

Product sales promotion system 100 according to an embodiment of the present invention includes an event setting unit 110, a product payment unit 120, an event management unit 130, a profit distribution unit 140, a system account unit 150, It may include a member account unit 160, a delivery management unit 170, a purchase confirmation management unit 180, and a minimum deposit calculation unit 190.

The seller may access the product sales promotion system 100 through a wired/wireless network using the terminal 10 of the seller. The buyer may access the product sales promotion system 100 through a wired or wireless network using the buyer's terminal 20 . The seller's terminal 10 and the buyer's terminal 20 refer to devices capable of transmitting and receiving data by accessing the product sales promotion system 100, for example, desktop PCs, laptop PCs, smart phones, tablet PCs, etc. It can be used as the seller's terminal 10 and the buyer's terminal 20. However, the seller's terminal 10 and the buyer's terminal 20 are not limited to the exemplified devices.

The seller and the buyer are members subscribed to the product sales promotion system 100, and the members of the product sales promotion system 100 have a cyber money account and a cash account linked to their accounts. The cyber money account and the cash account are included in the member account unit 160 . The cyber money deposited in the cyber money account can be used as a distribution criterion when distributing profits to be described later, and the distribution profits are credited to the cyber money account in the form of cyber money. The cash in the cash account can be transferred to the cyber money account, and can be exchanged 1:1 and deposited into the cyber money account. Conversely, cyber money from a cyber money account can also be transferred to a cash account, but in this case, it is preferable that a withdrawal fee be charged for a predetermined percentage of the transfer amount. The withdrawal fee may be transferred to the system account unit 150 of the product sales promotion system 100, and the cash may be transferred to the member's cash account.

2 is a flowchart illustrating a process of selling a product and distributing profits in a product sales promotion system according to an embodiment of the present invention, when a buyer pays a deposit and responds to a purchase confirmation for an event set by a seller shows

The seller accesses the product sales promotion system 100 through the seller's terminal 10 and selects an event setting menu to set a successful event when the sales target quantity of the product is achieved during the sales target period. The event setting unit 110 sets the selling price of the product, the target selling period, the target selling quantity, the deposit, and the distribution profit to be distributed to the buyers who have responded to the purchase confirmation when the event is successful on the terminal 10 of the seller. , Displays an input screen for entering the distribution profit distribution method and distribution profit distribution ratio, and the seller sells the product to be sold through the product sales promotion system 100, the sales price, the target sales period, the target sales quantity, the deposit, The distribution profit, the distribution profit distribution method, and the distribution profit distribution ratio are input through the terminal 10 of the seller. The value input to the event setting unit 110 through the seller's terminal 10 is stored in the event setting unit 110, thereby setting the event (S110).

The deposit is set at an amount lower than the selling price, and the buyer who wants to purchase the product may pay the entire selling price of the product or pay the deposit. The event management unit 130 issues a payment confirmation certificate when payment for the sales price or payment for the security deposit is made, and when the number of payment confirmation receipts reaches the sales target quantity, the event is regarded as successful. That is, the buyer may pay the full selling price or only the deposit for participation in the event.

The sales price of the product, the target sales period, the target sales quantity, the guarantee money, the distribution profit, the distribution profit distribution method, and the distribution profit distribution ratio may be arbitrarily determined by the seller, and some of them may be appropriately determined by the product sales promotion system 100. Values may be suggested, and some of them may be provided as fixed values by pre-calculating values optimized by the product sales promotion system 100 .

The minimum deposit calculation unit 190 may calculate the minimum deposit, and the calculated minimum deposit may be transmitted to the terminal 10 of the seller.

It is preferable to determine the minimum deposit amount as a value obtained by dividing the largest amount among the individual distribution profits calculated when the event is successful by the sales target quantity. If the event is set with the minimum deposit amount recommended by the minimum deposit calculation unit 190 (the largest amount/sale target quantity among the individual distribution profits calculated when the event is successful), the largest individual distribution profit will be obtained after the event is successful. Even if only one buyer remains and all other buyers cancel the purchase, the seller does not suffer any loss because the deposit makes it possible to pay individual distribution profits.

In addition, it is also preferable to determine the minimum deposit amount by dividing the event deposit amount by the sales target quantity. As will be described later, if the buyer responds to cancel the purchase after the event succeeds, the buyer is returned an amount minus the guarantee money from the sale price, and the seller is paid the guarantee money. If an event is set with the minimum deposit amount recommended by the minimum deposit calculation unit 190 (event deposit/sale target quantity), even if all buyers respond to purchase cancellation after the event is successful, the total deposit equal to the event deposit Since all of them are paid to the seller, the seller can get back the event deposit without loss.

The event management unit 130 transmits a message to the seller's terminal 10 to deposit the amount corresponding to the distribution profits in the system account unit 150 as an event deposit. The seller requests the event management unit 130 to transmit the event deposit of the same amount as the distribution profit from the cyber money account or cash account connected to the seller's account through the terminal 10 of the seller to the system account unit 150, and The management unit 130 transfers the event deposit from the seller's cyber money account or cash account to the system account unit 150 (S120). It is preferable that cash is transferred to the system account unit 150. When the event deposit is transferred in cash from the cyber money account to the system account unit 150, a withdrawal fee is generated, so the event deposit and withdrawal fee from the cyber money account. The amount corresponding to is withdrawn.

Before activating the event, the event manager 130 may transmit an event notification message informing of the start date and start time of the event to the terminals of members who have subscribed to the product sales promotion system 100 (S130). By notifying the activation start date and start time of the event in advance, it is possible to obtain an effect of significantly increasing the number of concurrent users of the product sales promotion system 100 at the moment. The event notification message foreshadowing such an event guarantees fair sales when the distribution profit is distributed according to the order of payment (i.e., order of issuance of payment confirmation), order of payment of sales price, or order of purchase confirmation response. will do That is, it is possible to prevent some buyers who have known the event information in advance from preoccupying the priority in the distribution profit distribution order.

In addition, the event management unit 130 may notice a period during which activation of the event may be started prior to activation of the event, and may suddenly start activating the event within the period during which the activation of the event may be started. For example, between May 1st and May 8th, 2016, members can be notified as a possible start period for activating an event, and the event can be activated without further notice at 13:00 on May 3rd, 2016.

The event management unit 130 activates an event set by the seller in the event setting unit 110 through the terminal 10 of the seller (S140). The event management unit 130 may request payment of a system usage fee to the seller's terminal 10 before the seller activates the event, and activates the event when it is confirmed that the system usage fee has been deposited in the system account unit 150. .

The event may be activated on the start date and start time of the event without notice, without sending an event notification message to members who have subscribed to the product sales promotion system 100 before activating the event.

The event management unit 130 does not immediately activate the event at the start time of the event activation set by the seller in the event setting unit 110 through the seller's terminal 10, but after a predetermined waiting time has elapsed from the start time. can be activated. Accordingly, in the case where the distribution profit is distributed according to the order of payment (ie, order of issuance of payment confirmation), the order of payment of sales prices, or the order of purchase confirmation responses, fair sales can be guaranteed. That is, since the members can learn about the event during a predetermined waiting time, it is possible to prevent some buyers who have learned about the event information in advance from occupying a higher priority in the distribution order of profits.

When the event is activated, the buyer can purchase a product through the buyer's terminal 20 . The buyer may pay only the deposit or pay the entire sale price. Hereinafter, a case in which the buyer pays only the security deposit will be described.

In order to purchase a product, the buyer pays the deposit on the payment screen provided by the product payment unit 120 through the buyer's terminal 20, and the payment for the security deposit by the product payment unit 120 is transferred to the system account unit 150. It is deposited in (S150). Here, the security deposit payment amount is cash withdrawn from a buyer's cyber money account or cash account, card sales money transmitted from a credit card company, payment money transmitted from a mobile phone communication company, and the like. All known online payment methods may be applied to the payment method, and a detailed description thereof will be omitted.

When the deposit payment is made, the event management unit 130 issues a payment confirmation and transmits it to the purchaser's terminal 20 (S160).

Whenever the event management unit 130 issues a payment confirmation for each purchaser, the event management unit 130 checks whether the event is successful (S170). This is to confirm that the event was successful because the sales target quantity was achieved by the buyer who paid the deposit. When the event is confirmed to be successful by the buyer who has paid the deposit, distribution profits begin to be distributed to other buyers who have already purchased the product and responded to the purchase confirmation and are waiting for the success of the event. Distribution Details of the distribution of profits will be described later.

The event management unit 130 transmits a request message for additional payment of the selling price to the terminal 20 of the buyer who has paid only the deposit (hereinafter, referred to as a "buyer for deposit payment") (S180).

Deposit payment The buyer receives a message requesting additional payment for the selling price, and makes an additional payment for the selling price on the payment screen provided by the product payment unit 120 through the buyer's terminal 20 (S190). If the selling price is not additionally paid by the terminal 20 of the deposit payment buyer within the additional payment validity period, the event management unit 130 determines that the deposit payment buyer has canceled the purchase, and immediately deposits the deposit into the cash account of the seller. It can be paid or paid after the event ends.

When the buyer paying the deposit additionally pays the selling price, the event management unit 130 returns the guarantee money to the buyer paying the deposit additionally paying the selling price (hereinafter referred to as "buyer paying the additional selling price") (S200). The deposit is withdrawn from the amount stored in the system account unit 150 and transferred to the cash account of the purchaser who makes additional payment for the selling price.

The delivery management unit 170 transmits the shipping address and payment confirmation of the buyer for the additional payment for the selling price to the terminal 10 of the seller so that the seller can deliver the product to the buyer for the additional payment for the selling price (S210). For delivery method, courier service or direct pickup is possible. In case of direct pickup, the seller scans the barcode of the payment confirmation presented by the buyer who pays for the additional selling price, confirms his/her identity, and delivers the product to the buyer who pays the additional selling price.

The purchase confirmation management unit 180 sends a purchase confirmation request to the buyer who receives the product or directly receives the product and pays for the additional selling price (S220).

The purchase confirmation management unit 180 receives a response to the purchase confirmation request from the purchaser for additional payment of the selling price (S230). A response to the purchase confirmation request is one of a purchase confirmation response and a purchase cancellation response. Hereinafter, a case where the response to the purchase confirmation request is a purchase confirmation response will be described.

When the purchase confirmation management unit 180 receives a purchase confirmation response from the purchaser who pays for the additional selling price, the event management unit 130 checks whether the event is successful (S240). When the event management unit 130 confirms that the number of payment confirmations issued by payment for the product (including both sales price payment and deposit payment) has reached the sales target quantity, it is determined that the event is successful, and the profit distribution unit ( 140) pays the individual distribution profit calculated from the distribution profit in cyber money to the purchaser who made the additional payment for the selling price who made the purchase confirmation response (S250). The profit distribution unit 140 calculates the individual distribution profit by applying the distribution profit distribution method and the distribution profit distribution ratio to the distribution profit. The individual distribution profit is withdrawn from the amount stored in the system account unit 150 and transferred to the cyber money account of the purchaser who makes the additional payment for the selling price and who has made a purchase confirmation response. Although distribution profits have been explained as being paid in cyber money, it is also possible to transfer them in cash to the cash account of the purchaser who makes additional payment for the selling price who has responded to the purchase confirmation.

After the profit distribution unit 140 pays the individual distribution profits (S250), the event management unit 130 subtracts the sum of the individual distribution profits paid from the total sales amount (the amount multiplied by the sales price and the purchase confirmation quantity) The settled sales amount is paid to the seller's cash account (S260), and the event deposit deposited in the system account unit 150 is also returned to the seller's cash account (S270). Here, steps S250, S260, and S270 have been described as being sequentially performed, but may be performed concurrently or in an alternate order.

In step S240, if the event management unit 130 confirms that the number of payment confirmations issued by the payment for the product (including both the sales price payment and the deposit payment) has not reached the sales target quantity, it is determined that the event has failed. . If the event fails, the individual distribution profit distribution step (S250) is not executed.

If the event fails, the event management unit 130 pays the total sales amount (amount obtained by multiplying the selling price by the confirmed purchase quantity) to the seller's cash account (S260), and the event deposit deposited in the system account unit 150 is also transferred to the seller. It is returned to the cash account of (S270). Here, steps S260 and S270 have been described as being performed sequentially, but may be performed concurrently or may be performed in an alternate order.

FIG. 3 is a flowchart illustrating a case where the purchase confirmation management unit 180 receives a purchase cancellation response from a buyer who has additionally paid the sales price in step S230 of FIG. 2 , and the configuration is the same as that of FIG. Therefore, repetitive description will be omitted and will be described in detail from step S230 in FIG. 2 (corresponding to step S310 in FIG. 3).

The purchase confirmation management unit 180 sends a purchase confirmation request to the purchaser for additional payment of the selling price (S220).

The purchase confirmation management unit 180 receives a response to the purchase confirmation request from the purchaser for additional payment of the selling price (S230). A response to the purchase confirmation request is one of a purchase confirmation response and a purchase cancellation response. Hereinafter, a case where the response to the purchase confirmation request is a purchase cancellation response will be described. The purchase cancellation response is an expression of the buyer's intention to refund when the purchased product is not satisfactory.

When the purchase confirmation management unit 180 receives a purchase cancellation response from the purchaser paying the additional sales price (S310), the event management unit 130 checks whether the event is successful (S320). When the event management unit 130 confirms that the number of payment confirmations issued by payment for products (including both sales price payment and deposit payment) has reached the sales target quantity, it is determined that the event is successful, and the payment confirmation issued If it is confirmed that the number of events has not reached the sales target quantity, it is determined that the event has failed.

If the event is successful, the profit distribution unit 140 provides an amount obtained by subtracting the security deposit from the selling price as a refund to the purchaser who has made the purchase cancellation response (S330). The refund money is withdrawn from the amount stored in the system account unit 150 and transferred to the cash account of the purchaser who made the additional payment for the selling price and responded to the purchase cancellation. The reason why the guarantee money is deducted from the selling price is that the guarantee money can be used to distribute profits according to the success of the event to other buyers who have confirmed their purchase. Buyers who pay additional sales price lose their deposit if they cancel their purchase even though the event was successful, so there is an effect that buyers who pay additional sales price do not easily select the purchase cancellation response.

After the profit distribution unit 140 pays the individual distribution profits to other buyers who have responded to the purchase confirmation, the event management unit 130 determines the individual distribution paid from the total sales amount (the amount multiplied by the sales price and the purchase confirmation quantity). The sales amount calculated by subtracting the sum of the profits is paid to the seller's cash account (S350), and the event deposit deposited in the system account unit 150 is also returned to the seller's cash account (S360).

Here, after the purchase confirmation management unit 180 receives a purchase cancellation response from the purchaser who has additionally paid the selling price (S310), and the event management unit 130 confirms the success of the event (S320), the profit distribution unit 140 refunds (sales) It has been explained that the payment (S330) is paid (S330), but when the purchase confirmation management unit 180 receives a purchase cancellation response from the purchaser who has additionally paid the selling price, the profit distribution unit 140 immediately returns the refund (from the selling price). amount minus the guarantee money) is paid to the purchaser who responded to cancel the purchase, and the event management unit 130 checks whether the event was successful. It may be possible to proceed in a non-refundable order. The deposit may be paid to the seller immediately. If the event fails in step S320, the profit distribution unit 140 provides an amount corresponding to the selling price as a refund to the purchaser who has made an additional payment for the selling price who has responded to cancel the purchase (S340). The refund money is withdrawn from the amount stored in the system account unit 150 and transferred to the cash account of the purchaser who made the additional payment for the selling price and responded to the purchase cancellation. The reason why the deposit is not deducted from the selling price is the opposite of the reason why the deposit was deducted from the selling price when the event was successful.

The event management unit 130 pays the total sales amount (amount obtained by multiplying the sales price by the confirmed purchase quantity) to the seller's cash account (S350), and returns the event deposit deposited in the system account unit 150 to the seller's cash account (S350). Do (S360).

Here, after the purchase confirmation management unit 180 receives a purchase cancellation response from the purchaser who has additionally paid the sales price (S310), and the event management unit 130 confirms that the event has failed (S320), the profit distribution unit 140 returns the refund (sales) The amount corresponding to the price) is paid (S340), but when the purchase confirmation management unit 180 receives a purchase cancellation response from the buyer who has additionally paid the selling price, the profit distribution unit 140 immediately returns the refund (a security deposit from the selling price). ) is paid first to the purchaser who responded to cancel the purchase, and the event management unit 130 checks whether the event was successful. may proceed in the order of the second payment.

4 is a flowchart illustrating a process of selling products and distributing profits in a product sales promotion system according to an embodiment of the present invention, in which a buyer pays all sales prices for an event set by a seller and receives a purchase confirmation response. shows one case.

Since steps S110 to S140 have the same configuration as those in FIG. 2 , repetitive descriptions will be omitted and will be described in detail from step S150 in FIG. 2 (corresponding to step S450 in FIG. 4 ).

When an event is activated by the event management unit 130 (S140), the buyer can purchase a product through the buyer's terminal 20. The buyer may pay only the security deposit or the entire selling price. Hereinafter, a case where the buyer pays the selling price will be described.

In order to purchase a product, the buyer pays the sales price on the payment screen provided by the product payment unit 120 through the buyer's terminal 20, and the sales price payment by the product payment unit 120 is transferred to the system account unit ( 150) is deposited (S450). Here, the selling price payment amount includes cash withdrawn from the buyer's cyber money account or cash account, card sales amount transmitted from a credit card company, payment amount transmitted from a mobile phone communication company, and the like. All known online payment methods may be applied to the payment method, and a detailed description thereof will be omitted.

When the sale price is paid, the event management unit 130 issues a payment confirmation and transmits it to the buyer's terminal 20 (S460).

Whenever the event management unit 130 issues a payment confirmation for each purchaser, the event management unit 130 checks whether the event is successful (S470). This is to confirm that the event has been successful because the sales target quantity has been achieved by the buyer who paid the sales price. When the event is confirmed to be successful by the buyer who has paid the selling price, distribution proceeds begin to be distributed to other buyers who have already purchased the product and responded to the purchase confirmation and are waiting for the event to succeed.

The delivery management unit 170 transmits the shipping address and payment confirmation of the buyer who has paid the sales price (hereinafter referred to as "sales price payment buyer") to the seller's terminal 10 so that the seller can deliver the product to the buyer who has paid the sales price. (S480). As for delivery method, courier service or direct pickup is available. In case of direct pickup, the seller scans the barcode of the payment confirmation presented by the buyer who paid the selling price, confirms his identity, and delivers the product to the buyer who paid the selling price.

The purchase confirmation management unit 180 sends a purchase confirmation request to the sales price payment buyer who receives the product or directly receives the product (S490).

The purchase confirmation management unit 180 receives a response to the purchase confirmation request from the purchaser for additional payment of the selling price (S500). A response to the purchase confirmation request is one of a purchase confirmation response and a purchase cancellation response. Hereinafter, a case where the response to the purchase confirmation request is a purchase confirmation response will be described.

When the purchase confirmation management unit 180 receives a purchase confirmation response from the sales price payment buyer, the event management unit 130 checks whether the event is successful (S510). When the event management unit 130 confirms that the number of payment confirmations issued by payment for the product (including both sales price payment and deposit payment) has reached the sales target quantity, it is determined that the event is successful, and the profit distribution unit ( 140) pays the individual distribution profit calculated from the distribution profit in cyber money to the sales price settlement buyer who has responded to the purchase confirmation (S520). The profit distribution unit 140 calculates the individual distribution profit by applying the distribution profit distribution method and the distribution profit distribution ratio to the distribution profit. The individual distribution profit is withdrawn from the amount stored in the system account unit 150 and transferred to the cyber money account of the purchaser who has made a purchase decision. Although distribution profits have been described as being paid in cyber money, it is also possible to transfer them in cash to the cash account of the purchaser who made the sale price payment and made a purchase confirmation response.

After the profit distribution unit 140 pays the individual distribution profits (S520), the event management unit 130 subtracts the sum of the individual distribution profits paid from the total sales amount (the amount obtained by multiplying the sales price and the purchase confirmation quantity) The settled sales amount is paid to the seller's cash account (S530), and the event deposit deposited in the system account unit 150 is also returned to the seller's cash account (S540). Here, steps S510, S520, S530, and S540 have been described as being sequentially performed, but may be performed concurrently or in an alternate order.

In step S510, if the event management unit 130 confirms that the number of payment confirmations issued by payment for the product (including both sales price payment and deposit payment) has not reached the sales target quantity, it is determined that the event has failed. . If the event fails, the individual distribution profit distribution step (S520) is not executed.

If the event fails, the event management unit 130 pays the total sales amount (the product of the sales price and the purchase quantity) to the cash account of the seller (S530), and the event deposit deposited in the system account unit 150 is also transferred to the seller. It is returned to the cash account of (S540). Here, steps S510, S530, and S540 have been described as being sequentially performed, but may be performed concurrently or in an alternate order.

FIG. 5 is a flowchart illustrating a case in which the purchase confirmation management unit 180 receives a purchase cancellation response from a purchaser who has paid the sales price in step S500 of FIG. Since it is the same as the configuration of 4, repetitive description will be omitted and will be described in detail from step S500 in FIG. 4 (corresponding to step S600 in FIG. 5).

The purchase confirmation management unit 180 sends a purchase confirmation request to the buyer who pays for the sales price (S490).

The purchase confirmation management unit 180 receives a response to the purchase confirmation request from the sales price payment buyer (S600). A response to the purchase confirmation request is one of a purchase confirmation response and a purchase cancellation response. Hereinafter, a case in which the response to the purchase confirmation request is a purchase cancellation response will be described. The purchase cancellation response is an expression of the buyer's intention to refund when the purchased product is not satisfactory.

When the purchase decision management unit 180 receives a purchase cancellation response from the sales price payment buyer (S600), the event management unit 130 checks whether the event is successful (S610). When the event management unit 130 confirms that the number of payment confirmations issued by payment for products (including both sales price payment and deposit payment) has reached the sales target quantity, it is determined that the event is successful, and the payment confirmation issued If it is confirmed that the number of events has not reached the sales target quantity, it is determined that the event has failed.

If the event is successful, the profit distribution unit 140 provides an amount of money obtained by subtracting the security deposit from the selling price as a refund to the selling price payment buyer who has responded to the purchase cancellation (S620). The refund money is withdrawn from the amount stored in the system account unit 150 and transferred to the cash account of the sales price payment buyer who has responded to the purchase cancellation. The reason why the guarantee money is deducted from the selling price is that the guarantee money can be used to distribute profits according to the success of the event to other buyers who have confirmed their purchase. Since the purchaser who pays for the sale price loses the deposit if he or she cancels the purchase even though the event is successful, there is an effect that the buyer who pays the sale price does not easily select the purchase cancellation response.

After the profit distribution unit 140 pays the individual distribution profits to other buyers who have responded to the purchase confirmation, the event management unit 130 determines the individual distribution paid from the total sales amount (the amount multiplied by the sales price and the purchase confirmation quantity). The sales amount calculated by subtracting the sum of profits is paid to the seller's cash account (S640), and the event deposit deposited in the system account unit 150 is also returned to the seller's cash account (S650).

Here, after the purchase confirmation management unit 180 receives a purchase cancellation response from the sales price payment buyer (S600), and the event management unit 130 confirms the success of the event (S610), the profit distribution unit 140 returns the refund (sales price). However, when the purchase confirmation management unit 180 receives a purchase cancellation response from the purchaser who has paid the sales price, the profit distribution unit 140 immediately refunds the refund amount (receives the security payment from the sales price). limited amount) is paid to the sales price payment buyer who responded to the purchase cancellation, and the event management unit 130 checks whether the event is successful. You can also proceed in sequence. The deposit may be paid to the seller immediately.

If the event fails in step S610, the profit distribution unit 140 provides an amount corresponding to the selling price as a refund to the selling price payment buyer who responded to cancel the purchase (S630). The refund money is withdrawn from the amount stored in the system account unit 150 and transferred to the cash account of the sales price payment buyer who has responded to the purchase cancellation. The reason why the deposit is not deducted from the selling price is the opposite of the reason why the deposit was deducted from the selling price when the event was successful.

The event management unit 130 pays the total sales amount (amount obtained by multiplying the sales price by the confirmed purchase quantity) to the seller's cash account (S640), and returns the event deposit deposited in the system account unit 150 to the seller's cash account (S640). Do (S650).

Here, after the purchase confirmation management unit 180 receives a purchase cancellation response from the sales price payment buyer (S600) and the event management unit 130 confirms that the event has failed (S610), the profit distribution unit 140 returns the refund (sales price). Although it has been explained that the payment (S630) is paid (S630), when the purchase confirmation management unit 180 receives a purchase cancellation response from the buyer who has paid the selling price, the profit distribution unit 140 immediately refunds the money (limiting the security deposit from the selling price). amount) is firstly paid to the selling price payment buyer who responded to cancel the purchase, and the event management unit 130 checks whether the event is successful. You can proceed in that order.

In the product sales promotion system and method according to an embodiment of the present invention, the expected distribution rank can be calculated even before the purchase confirmation responses of the deposit payment buyers and the sales price payment buyers are completed. Whenever a payment confirmation is issued by the event management unit 130, the profit distribution unit 140 calculates the expected distribution ranks of the guarantee payment buyers and the sales price payment buyers in real time, and determines the distribution rank between the guarantee payment buyers and the sales price payment buyers. Real-time expected distribution ranks may be transmitted to the terminals 20 .

In this case, the profit distribution unit 140 does not disclose the real-time expected distribution ranking until the event succeeds, and after the event succeeds, the real-time expected distribution ranking is transferred to the terminals 20 of the deposit payment buyers and sales price payment buyers. can also be sent to In this case, since deposit payment buyers and sales price payment buyers cannot know their real-time expected distribution rankings until the event succeeds, the uncertainty stimulates the purchase desire more, which leads to the success of the event in a shorter period of time.

In the product sales promotion system and method according to an embodiment of the present invention, various methods may be selected by a seller as a method for distributing distribution profits. For example, a method of distributing profits according to the order of payment (i.e., the order in which payment receipts are issued), a method of distributing according to the amount of cyber money held, a method of distributing sales prices according to the order of payment, and a purchase confirmation response A method of distributing in order may be selected.

In the method of distributing according to the order of payment, buyers who have responded to purchase confirmation (hereinafter referred to as “confirmed purchase buyers”) are arranged in order according to the order of payment. Here, the payment includes both the security deposit payment and the sale price payment. Subsequently, the first individual distribution profit obtained by multiplying the distribution profit by the distribution profit distribution ratio is paid to the first purchase confirmed buyer who made the earliest settlement, and then the distribution profit is the remaining amount after subtracting the first individual distribution profit from the distribution profit The second individual distribution profit obtained by multiplying the distribution ratio is paid to the second confirmed purchaser who made the second fastest payment.

The method of distributing according to the amount of cyber money held is the product of the amount of cyber money accumulated in the cyber money account allocated to the account of the confirmed purchaser and the number of payment confirmations issued by the confirmed purchaser (hereinafter referred to as "amount of cyber money for ranking"). Arrange the confirmed buyers in order according to the order). Here, in the cyber money account, there is cyber money added by depositing cash by the purchaser, and cyber money deposited as distribution profits from other events. Next, the first individual distribution profit obtained by multiplying the distribution profit by the distribution profit distribution ratio is paid to the first purchaser with the largest amount of cyber money for ranking, and the remainder after subtracting the first individual distribution profit from the distribution profit The second individual distribution profit obtained by multiplying the amount by the distribution profit distribution ratio is paid to the second confirmed purchaser with the second largest amount of cyber money for ranking. For example, if one confirmed purchaser is issued with 5 payment confirmation certificates, the amount of cyber money for ranking of the confirmed purchaser is calculated as (amount of cyber money held * 5).

In the method of distributing the sales price according to the order of payment, the confirmed purchasers are arranged in order according to the order of payment of the sales price. Here, the payment of the selling price includes both a case in which the selling price is settled after the payment of the guarantee money and a case in which the entire selling price is paid without the payment of the guarantee money. Subsequently, the first individual distribution profit obtained by multiplying the distribution profit by the distribution profit distribution ratio is paid to the first purchase confirmation buyer who paid the selling price the fastest, and then the distribution profit is subtracted from the first individual distribution profit and the remaining amount The second individual distribution profit obtained by multiplying the distribution profit distribution ratio is paid to the second confirmed purchaser who makes the second fastest selling price settlement.

In the method of distributing according to the purchase confirmation response order, purchase confirmation buyers are arranged in order according to the purchase confirmation response order. Subsequently, the first individual distribution profit obtained by multiplying the distribution profit by the distribution profit distribution ratio is paid to the first purchase confirmation buyer who made the fastest purchase confirmation response, and then the distribution profit is subtracted from the first individual distribution profit and the remaining amount The second individual distribution profit obtained by multiplying the distribution profit distribution ratio is paid to the second purchase confirmation buyer who made the second purchase confirmation response.

In the distribution profit distribution schemes, only the first and second confirmed buyers have been described as an example, but the individual distribution profits calculated in the same way are paid to subordinated confirmed buyers. For example, the third individual distribution profit obtained by subtracting the first individual distribution profit and the second distribution profit from the distribution profit and multiplying the remaining amount by the distribution profit distribution ratio will be paid to the third confirmed purchaser.

If the distribution profit remains even though individual distribution profits have been paid to all confirmed purchase buyers, the distribution profit distribution can be repeated in the same way from the first purchase confirmation buyer by multiplying the distribution profit balance by the distribution profit distribution ratio. However, when the distribution profit balance is less than a predetermined amount, the profit distribution unit 140 may transfer the balance to the system account unit 150 and end distribution of the distribution profits.

Effects obtained by the product sales promotion system and the product sales promotion method according to an embodiment of the present invention will be described with easy examples.

A sales representative of Company A, a computer manufacturer, has been selling Notebook Computer X with a retail price of $2,000. The average monthly sales of Notebook PC X at this dealership is 50 units. The laptop actually sells for $1,800 on the online marketplace.

The sales agent decided to sell the notebook computer X at the lowest price of 1,800 won in the online market using the product sales promotion system according to an embodiment of the present invention, and set an event under the following conditions.

- Selling price: $1,800

- Sales target period: 1 month

- Sales target quantity: 2,000 units

- Security deposit: $20

- Proceeds to be distributed to buyers if the event is successful: $780,000

- Distribution profit distribution method: Distribution according to the amount of cyber money accumulated in the cyber money accounts of confirmed purchasers

- Distribution Profit Distribution Ratio: 0.1%

This agency can achieve a sales volume that is 40 times higher than the sales volume that can be obtained in a conventional one month period in just one month, so it is possible to achieve a sales volume of USD 3,510,000 (= $1,800 * 1,950 units) of additional cash flow. Accordingly, the dealership decides to distribute approximately 22% of the additional cash inflow, or $780,000, to buyers as distribution profits (it would have taken the dealership three years and three months to sell another 1,950 Notebook PC Xs conventionally). will be).

Buyer B was determined to be the first in terms of cyber money account amount among 2,000 buyers, buyer C was the second, buyer D was the 500th, and buyer E was the 2,000th. In this case, the cyber money that B, C, D, and E will receive is calculated as follows.

[Amount B will receive]:

780 USD of individual distribution profit (= 780,000 USD of distribution profit * 0.1% share of distribution profit)

[Amount C will receive]:

Profits from individual distributions $779 (= Profits from distribution $780,000 minus $780 from first individual distributions minus $779,220 * Profits from distribution distribution ratio 0.1%)

[Amount D will receive]:

Individual distribution profit $473 (= distribution profit $780,000 minus the 499th individual distribution profit $473,449 * distribution ratio 0.1%)

[Amount E will receive]:

Individual distribution profit $106 (= $780,000 distribution profit minus individual distribution profits up to the 1999th $105,562 * Distributed profit distribution ratio 0.1%)

B, C, D, and E each get back their deposit of $20, and purchase laptop computer X at the same price as the online market's lowest price of $1,800. Individual distribution profits of dollars were distributed as cyber money. The cyber money can be transferred from the cyber money account to the cash account after paying the withdrawal fee, or can be directly withdrawn from the cyber money account, so the purchaser's cash assets increase. In addition, since the ranking of the buyer's cyber money is raised by the cyber money distributed through this purchase, more individual distribution profits can be distributed in the next purchase.

If the buyer pays using the interest-free installment program provided by the credit card company, the buyer's profit will be maximized. In the conventional purchase system, the buyer feels burdened because he has to immediately prepare $ 2,000 to buy a $ 2,000 notebook computer, so he does not make the purchase. The purchase burden of the buyer disappears because it is possible to pay the installment amount with This is obtained because the value of time is converted into cyber money. In particular, when the seller increases the distribution profit distribution ratio, the amount distributed to the top buyers becomes very large, so the willingness of the members to consume and participate in the event increases. An example of this will be described later.

Even from the seller's point of view, a sales volume that is incomparable to the conventional sales volume is achieved in a short period of time, resulting in a larger operating profit, and even if distribution profits are distributed, no loss occurs because sales volume of several months or years can be obtained in a short period of time. In addition, if the seller increases the distribution profit or the distribution profit distribution ratio in order to increase the possibility of event success, members' desire to participate in the event is strongly stimulated, so the desired sales target quantity can be achieved quickly and reliably.

The product sales promotion system can generate revenue by a system usage fee received from the seller when the seller activates the event and a withdrawal fee received from the member when the member withdraws cyber money from the cyber money account. In addition, when the number of events activated by numerous sellers around the world becomes innumerable, the cash balance in the system account generated by the event is maintained at a very large amount, so system usage fees, withdrawal fees and events Using the cash balance remaining in the system account book, it is possible to make a profit by making a cyber money mortgage loan or a secondary consignment investment.

The member can withdraw the cyber money from the cyber money account to convert it into cash, or use the cyber money as collateral to obtain a loan from the product sales promotion system. Members can cash out by paying a withdrawal fee, but in this case, the amount of cyber money held in the cyber money account is reduced, so they may be disadvantaged in the distribution ranking of the distribution profit of the event. Accordingly, in order to enable liquidation while maintaining the amount of cyber money held, the product sales promotion system can pay the loan using the cash in the system account book with the member's cyber money as collateral. After all, the product sales promotion system can actually run a financial business.

Hereinafter, in the product sales promotion system and product sales promotion method according to an embodiment of the present invention, a more improved effect obtained when the seller increases the distribution profit and the distribution profit distribution ratio will be further described by way of an easy example.

A famous fitness center company A has been selling a 3-year membership with a retail price of $3,000. The maximum sales per day of the 3-year membership X at this fitness center is 10. This membership is actually sold at the lowest price on the online market at $2,800, and the operating profit obtained when selling one 3-year membership X of this fitness center is $1,650.

In this fitness center A, it was decided to sell a 3-year membership at the lowest price in the online market, $2,800, using the product sales promotion system according to an embodiment of the present invention, and an event was set under the following conditions.

- Selling price: $2,800

- Sales target period: 1 day

- Sales target quantity: 1,000

- Security deposit: $1,300

- Proceeds to be distributed to buyers if the event is successful: $1,300,000

- Distribution Profit distribution method: Distribution according to the payment order of confirmed purchasers

- Distribution Profit Distribution Ratio: 0.6%

This fitness center can achieve a sales volume that is 100 times higher than the maximum sales volume that can be obtained in a conventional day for just one day in the same period, so it is $2,772,000 compared to the conventional sales amount of $30,000, which is a cash inflow for one day. (= $2,800 * 990 units) of additional cash flow.

In addition, the operating profit for one day is 1,633,500 dollars (= 1,650 dollars * 990 units) more than the conventional 16,500 dollars, resulting in an inflow of additional operating profits.

Accordingly, the fitness center decides to distribute $1,300,000, approximately 78% of the additional operating profit inflow, to its buyers as distribution profits (it will take at least three months for the fitness center to sell 990 more 3-year memberships in a conventional manner). It would have taken a lot of time, and there is no guarantee that we will be able to sell all 990 3-year memberships after about 3 months).

Buyer B was determined to be the first in the order of payment among 1,000 buyers, buyer C was the second, buyer D was the 500th, and buyer E was the 1,000th. In this case, the cyber money that B, C, D, and E will receive is calculated as follows.

[Amount B will receive]:

$7,800 in individual distribution profits (= $1,300,000 in distribution profits * 0.6% share of distribution profits)

[Amount C will receive]:

Profits from individual distributions $7,753 (= Profits from distribution $1,300,000 minus $7,800 from first individual distribution minus $12,922,00 * Profits from distribution 0.6%)

[Amount D will receive]:

Individual distribution profit $387 (= distribution profit $1,300,000 minus the 499th individual distribution profits $64,528 * distribution profit distribution ratio 0.6%)

[Amount E will receive]:

Individual distribution profit $19 (= distribution profit $1,300,000 minus the 999th individual distribution profit $3,184 * distribution profit distribution ratio 0.6%)

B, C, D, and E each got back their deposit of $1,300 and purchased a 3-year membership X of the fitness center at the same price as the lowest price in the online market of $2,800. Individual distribution profits of 387 dollars and 19 dollars were distributed as cyber money.

The cyber money can be transferred from the cyber money account to the cash account after paying the withdrawal fee, or can be directly withdrawn from the cyber money account, so the purchaser's cash assets increase. In particular, B and C, who are ranked 1st and 2nd in distribution profit distribution, earn money even after deducting the price of the 3-year membership X. Wealth is increased by consumption.

Through the two examples described above, it can be confirmed that the product sales promotion system 100 according to an embodiment of the present invention provides a consumption technology (consumption + financial technology) system that increases wealth through consumption, and the more consumption As wealth increases, consumption, trade, and turnover are maximized, enabling entry into a new economic paradigm that is different from the past.

Although the specific embodiments have been described above, it will be apparent to those skilled in the art that various modifications are possible without departing from the scope of the present invention.

10: Seller's terminal
20: buyer's terminal
100: product sales promotion system
110: event setting unit
120: product payment unit
130: event management unit
140: profit distribution unit
150: system account department
160: member account department
170: delivery management department
180: purchase confirmation management department
190: Minimum deposit calculation unit

Claims (5)

In the product sales promotion system,
At least one of the sales price of the product, the target sales period, the target sales quantity, and the deposit of an amount lower than the sales price is entered by the seller's terminal, and an event that succeeds is set when the product of the target sales quantity is sold during the target sales period. And, if the event succeeds, an event setting unit for inputting at least one of the amount of distribution profit to be distributed, the distribution profit distribution method, and the distribution profit distribution ratio;
Product payment is made by the buyer's terminal, and the payment is a product payment unit that can be selected from the payment of the deposit and the payment of the selling price;
an event management unit that activates an event and confirms that the event is successful when the number of product payments made by the product payment unit reaches a sales target quantity;
a member account book allocated to members who have subscribed to the product sales promotion system and where cyber money and cash are accumulated;
A purchase confirmation request is sent to the terminal of the buyer who paid the selling price without payment of the deposit, and the terminal of the buyer who made the additional payment of the selling price after paying only the deposit, and the terminal of the buyer who made the additional payment of the selling price. a purchase confirmation management unit receiving a response to a purchase confirmation request from a purchaser's terminal and a purchaser's terminal for additional sales price payment; and
When the purchase confirmation management unit receives the purchase confirmation response and the event management unit confirms that the event was successful, the distribution profit distribution method and the distribution profit distribution ratio are applied to the distribution profit, and the purchase confirmation response is received. Include a profit distribution unit that determines individual distribution profits to be distributed to additional payment buyers (hereinafter referred to as “confirmed purchase buyers”) and transfers the individual distribution profits to the member account of the purchase confirmation buyer as cyber money;
Cash in the member's account can be exchanged for cyber money.
Distribution Profit distribution method
arranging the confirmed purchase buyers in order according to a value obtained by multiplying the amount of cyber money accumulated in the member account of the confirmed purchase buyer and the number of payments of the confirmed purchase buyer (hereinafter, referred to as "amount of cyber money for ranking");
distributing the first individual distribution profit obtained by multiplying the distribution profit by the distribution profit distribution ratio to the first confirmed purchaser having the largest amount of cyber money for ranking; and
Paying a second individual distribution profit obtained by subtracting the first individual distribution profit from the distribution profit and multiplying the remaining amount by the distribution profit distribution ratio to the second confirmed purchaser who has the second highest amount of cyber money for ranking,
The event management unit causes the event to be activated after a waiting time has elapsed from the start time of the activation of the event,
Product sales promotion system
Further comprising a system account unit in which the payment generated by the payment is deposited,
A product sales promotion system, characterized in that before or simultaneously with the start of activation of the event, the event deposit of the seller in an amount equal to the distribution profit is transferred from the seller's member account to the system account.
According to claim 1,
If the response to the purchase confirmation request is a purchase cancellation response, the profit distribution unit transmits the amount corresponding to the sales price to the member accounts of the purchaser who paid for the sales price and the purchaser who additionally paid the sales price. A product sales promotion system characterized by transmitting an amount minus the amount corresponding to the guarantee money.
According to claim 1,
If the response to the purchase confirmation request is a purchase cancellation response, the profit distribution unit transmits the amount obtained by subtracting the amount corresponding to the deposit from the sales price to the member accounts of the buyer who paid for the sales price and the buyer who additionally paid the sales price. If it is confirmed that the failure is confirmed, the product sales promotion system, characterized in that the profit distribution unit transfers the amount corresponding to the guarantee money to the member accounts of the purchaser for payment of the sales price and the purchaser for additional payment of the sales price.
The method of claim 1, wherein the product sales promotion system
Further comprising a minimum deposit calculation unit for informing the seller's terminal of the minimum deposit when the deposit is input in the event setting unit by the seller's terminal,
The product sales promotion system, characterized in that the minimum deposit is a value obtained by dividing the largest amount among the individual distribution profits calculated when the event is successful by the sales target quantity.
The method of claim 1, wherein the product sales promotion system
Further comprising a minimum deposit calculation unit for informing the seller's terminal of the minimum deposit when the deposit is input in the event setting unit by the seller's terminal,
The minimum deposit is a product sales promotion system, characterized in that the event deposit divided by the sales target quantity.

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