KR102376023B1 - System for expediting selling goods by using margin distribution according to success of event - Google Patents

Abstract

The present invention relates to a product sales promotion system and method for increasing a purchaser's cash assets by distributing a portion of the sales revenue to buyers when a product sale event set by a seller is successful, thereby promoting the sale of the product. , at least one of the selling price of the product, the sales target period, the sales target quantity, and the basic profit to be distributed to the buyer is input by the seller's terminal an event setting unit in which at least one of an amount of additional profit to be distributed to the purchaser, an additional distribution method, and an additional distribution ratio is input when the event is set and the event is successful; a product payment unit in which payment of the product is made by the purchaser's terminal; an event management unit activating the event and confirming whether the number of payments made by the product payment unit reaches the sales target quantity; and a profit distribution unit that pays the basic profit to the purchaser, and pays the additional profit to the purchasers when the event is confirmed to be successful by the event management unit.

Description

System for expediting selling goods by using margin distribution according to success of event}

The present invention relates to a product sales promotion system and method using revenue distribution according to the success of an event, and more particularly, when a product sales event set by a seller is successful, a part of the sales revenue is distributed to buyers, thereby providing a buyer's cash assets It relates to a product sales promotion system and method for promoting product sales by increasing

In the conventional economic system, when cash is expended by consumption, a product corresponding to the cash is obtained. In this structure, as the consumption increases, the consumer's cash assets decrease only. Therefore, consumers have no choice but to reduce consumption in order to increase or maintain their cash assets.

Therefore, when an economic recession comes, consumers reduce consumption, which in turn reduces product sales, and product sellers reduce sales or reduce wages, which in turn causes consumers to consume more due to reduced income. The vicious cycle of diminishing returns repeats itself.

However, if cash assets increase as consumption increases, the opposite phenomenon will occur. Consumers will further increase consumption, which in turn will lead to a sharp increase in product sales, and product sellers will increase their sales to increase the number of workers and raise wages. If such an economic system becomes possible, the global economy will continue to be in a state of booming.

Therefore, there is a need for a system that can realize an economic structure in which cash assets increase as consumption increases.

An object of the product sales promotion system and method according to an embodiment of the present invention is to increase the purchaser's cash assets by distributing a portion of the sales revenue to the buyers when the product sale event set by the seller is successful. It is to provide a product sales promotion system and method to facilitate the promotion.

Objects of the present invention are not limited to those mentioned above, and other objects not mentioned will be clearly understood by those skilled in the art from the following description.

In the product sales promotion system according to an embodiment of the present invention, at least one of a sales price of a product, a sales target period, a target sales quantity, and a basic profit to be distributed to a buyer is input by a seller's terminal, and the sales target period an event setting unit in which a successful event is set when the product of the sales target quantity is sold while the event is successful, at least one of an amount of additional profit to be distributed to the buyer, an additional distribution method, and an additional distribution ratio; a product payment unit in which payment of the product is made by the purchaser's terminal; an event management unit activating the event and confirming whether the number of payments made by the product payment unit reaches the sales target quantity; and a profit distribution unit that pays the basic profit to the purchaser, and pays the additional profit to the purchasers when it is confirmed that the event is successful by the event management unit.

The event management unit may transmit an event notification message indicating a start date and start time of the activation of the event to a terminal of a member who has subscribed to the product sales promotion system before the activation of the event.

The event management unit may activate the event after a waiting time elapses from a start time of activation of the event.

In the event setting unit, a security deposit of an amount lower than the selling price is input by the terminal of the seller, and the payment made in the event management unit may be the payment of the security deposit or the payment of the selling price.

The product sales promotion system may include: a system account unit in which the payment amount generated by the payment is deposited; and a member account that is allocated to members who have subscribed to the product sales promotion system and stores at least one of cyber money and cash.

An event deposit of the seller in an amount equal to the additional profit before or simultaneously with the start of the activation of the event may be transferred from the seller's member account book to the system account book.

The event management unit transmits a request for additional payment of the sale price to the terminal of the purchaser who has paid only the security deposit (hereinafter referred to as "the purchaser for payment of the security deposit"), and the sale price is performed by the terminal of the purchaser who has paid the security deposit in the product payment unit When this additional payment is made, the amount corresponding to the security deposit will be transferred from the amount deposited in the system account book to the member account book of the purchaser who has additionally paid the sales price (hereinafter referred to as "the purchaser with additional payment for the sale price"). can

The product sales promotion system includes a delivery management unit that transmits the delivery addresses of a buyer who has paid the selling price without payment of the security deposit (hereinafter referred to as a "sales price payment buyer") and a buyer who has paid the additional selling price to the seller's terminal. may include more.

The product sales promotion system sends a purchase confirmation request to the terminal of the purchaser who pays the sale price and the terminal of the purchaser who pays the additional sale price, and confirms the purchase from the terminal of the purchaser who pays the sale price and the terminal of the purchaser who pays the additional sale price Further comprising a purchase confirmation management unit for receiving a response to the request, wherein if the response is a purchase confirmation response, the profit distribution unit is a member of the purchaser who pays the selling price and the purchaser who pays the additional sale price from the amount deposited in the system account book The basic profit is transmitted to the account book, and if the response is a purchase cancellation response, the profit distribution unit transmits the amount corresponding to the sales price to the member account books of the purchaser who pays the sale price and the purchaser who pays the additional sale price, When it is confirmed that the event is successful by the management unit, an amount less the amount corresponding to the security deposit may be transmitted.

The product sales promotion system sends a purchase confirmation request to the terminal of the purchaser who pays the sale price and the terminal of the purchaser who pays the additional sale price, and confirms the purchase from the terminal of the purchaser who pays the sale price and the terminal of the purchaser who pays the additional sale price Further comprising a purchase confirmation management unit for receiving a response to the request, wherein if the response is a purchase confirmation response, the profit distribution unit is a member of the purchaser who pays the selling price and the purchaser who pays the additional sale price from the amount deposited in the system account book The basic profit is transmitted to the account book, and if the response is a purchase cancellation response, the profit distribution unit is the member account book of the purchaser who pays the sale price and the purchaser who pays the additional sale price. and, when it is confirmed that the event has failed by the event management unit, the profit distribution unit may transmit the amount corresponding to the security deposit to the member accounts of the purchaser who pays the sale price and the purchaser who pays the additional sale price.

When it is confirmed by the event management unit that the event is successful, the profit distribution unit applies the additional distribution method and the additional distribution ratio to the additional profit, and adds the purchase price settlement buyer and the sale price to the purchase confirmation response The individual additional profit to be distributed to the payment buyer (hereinafter referred to as "confirmed purchase buyer") is determined, and the profit distribution unit can transmit the individual additional profit from the amount stored in the system account to the member account of the confirmed purchase buyer. there is.

The product sales promotion system further comprises a minimum security deposit calculator for notifying the minimum security deposit to the seller's terminal when the security deposit is input in the event setting unit by the seller's terminal, wherein the minimum guarantee is, It may be a value obtained by dividing the largest amount of the individual additional profits calculated in the case of success by the sales target quantity.

The product sales promotion system further includes a minimum security deposit calculator that informs the seller's terminal of a minimum security deposit when the security deposit is input in the event setting unit by the seller's terminal, wherein the minimum security deposit is the event deposit may be a value divided by the target sales quantity. The additional distribution method may include: arranging the confirmed purchase buyers in order according to a payment order; paying the first individual additional profit obtained by multiplying the additional profit by the additional distribution ratio to the first confirmed purchase buyer who made the earliest payment; and paying the second individual additional profit obtained by multiplying the amount remaining after subtracting the first individual additional profit from the additional profit by the additional distribution ratio to the second confirmed purchase buyer who made the second fastest payment. .

The member account unit includes a cyber money account in which cyber money is accumulated, and the additional distribution method is a value obtained by multiplying the amount of cyber money accumulated in the cyber money account of the confirmed purchase purchaser by the number of payments by the confirmed purchase purchaser (hereinafter, " arranging the confirmed purchase purchasers in order according to the amount of cyber money for ranking); paying the first individual additional profit obtained by multiplying the additional profit by the additional distribution ratio to the first confirmed purchase buyer having the largest amount of cyber money for ranking; and paying the second individual additional profit obtained by multiplying the amount remaining after subtracting the first individual additional profit from the additional profit by the additional distribution ratio to the second confirmed purchase buyer with the second largest amount of cyber money for ranking. may include

The additional distribution method may include: arranging the confirmed purchase buyers in order according to the order of payment of the selling price; paying the first individual additional profit obtained by multiplying the additional profit by the additional distribution ratio to the first confirmed purchase buyer who has paid the selling price the fastest; and paying the second individual additional profit obtained by multiplying the amount remaining after subtracting the first individual additional profit from the additional profit by the additional distribution ratio to the second confirmed purchaser who has paid the sale price secondly can do.

The additional distribution method may include sequentially arranging the confirmed purchase purchasers according to a purchase confirmation response order; paying the first individual additional profit obtained by multiplying the additional profit by the additional distribution ratio to the first confirmed purchase buyer who has made the fastest purchase confirmation response; and paying the second individual additional profit obtained by multiplying the amount remaining after subtracting the first individual additional profit from the additional profit by the additional distribution ratio to the second confirmed purchase buyer who responded to the second quickest purchase confirmation can

At the time of the payment, the profit distribution unit may transmit an expected additional distribution order in which the purchasers who have made the payment are sequentially arranged according to the additional distribution method to the terminal of the purchaser who has made the payment.

The expected additional distribution order may be one in which buyers who have made the payment are arranged in order according to the order of the payment.

The expected additional distribution ranking is the order of purchasers who have made the payment according to a value obtained by multiplying the amount of cyber money accumulated in the cyber money account included in the member account book of the purchaser who has made the payment and the number of times of the payment. may be arranged.

The expected additional distribution order may be arranging the purchasers who have made the payment in order according to the order of payment of the selling price.

The expected additional distribution order is the order in which the purchaser who has made the payment has made a purchase confirmation response to the purchase confirmation request sent by the purchase confirmation management unit to the terminal of the purchaser who has made the payment in the order of the purchasers who have made the payment It may be arranged as

In the product sales promotion method according to an embodiment of the present invention, (a) in the event setting unit, the sale price of the product, the sales target period, the sales target quantity, and the basic profit to be distributed to the buyer by the terminal of the seller setting at least one; (b) In the event setting unit, a successful event is set when the sales target quantity of the product is achieved during the sales target period by the seller's terminal, and when the event is successful, additional profits to be distributed to the buyers inputting at least one of an amount of money, an additional distribution method, and an additional distribution ratio; (c) activating the event by the event management unit; (d) making the payment of the product by the purchaser's terminal in the product payment unit; (e) confirming by the event management unit whether the number of payments made in the product payment unit reaches the sales target quantity; (f) the profit distribution unit paying the basic profit to the buyer; And (g) when it is confirmed that the event is successful by the event management unit, the profit distribution unit may include the step of paying the additional profit to the purchaser.

The product sales promotion method further includes, before the step (c), the event management unit transmitting an event notification message informing of a start date and start time of the activation of the event to the terminal of a member who has subscribed to the product sales promotion system can do.

The step (c) may include activating the event by the event manager after a waiting time elapses from a start time of the activation of the event.

The product sales promotion method further includes, before the step (c), inputting a security deposit of an amount lower than the selling price by the seller's terminal in the event setting unit, wherein the payment made in the event management unit is It may be a payment of a security deposit or a payment of the selling price.

The product sales promotion method further includes, before step (c) or at the same time as step (c), transmitting an event deposit of the seller in an amount equal to the additional profit from the member account book of the seller to the system account book can do.

The product sales promotion method may further include, after step (d), depositing the payment amount generated by the payment into the system account unit.

The step (d) is a step in which the payment of the security deposit of the product is made by the purchaser's terminal in the product payment unit; transmitting, by the event management unit, a request for additional payment of the selling price to the terminal of the purchaser for the security deposit; additionally paying the selling price by the terminal of the purchaser for the security deposit in the product payment unit; and transmitting the amount corresponding to the security deposit from the amount deposited in the system account portion to the member account portion of the purchaser for the additional payment for the sale price.

The product sales promotion method may further include, after step (d), the delivery management unit transmitting the delivery addresses of the purchaser who pays the selling price and the purchaser who pays the additional selling price to the terminal of the seller.

The step (f) may include: sending, by the purchase confirmation management unit, a purchase confirmation request to the terminal of the purchaser who pays the selling price and the terminal of the purchaser who pays the additional sale price; receiving, by the purchase confirmation management unit, a response to the purchase confirmation request transmitted from the terminal of the purchaser who pays the selling price and the terminal of the purchaser who pays the additional sale price; and if the response is a purchase confirmation response, the profit distribution unit transmits the basic profit from the amount deposited in the system account to the member accounts of the purchaser who pays the sale price and the purchaser who pays the additional sale price, and the response cancels the purchase In response, the profit distribution unit transmits the amount corresponding to the sale price to the member accounts of the purchaser who pays the sale price and the purchaser who pays the additional sale price, but when it is confirmed that the event is successful by the event management unit, It may include transmitting an amount after deducting the corresponding amount.

The step (f) may include: sending, by the purchase confirmation management unit, a purchase confirmation request to the terminal of the purchaser who pays the selling price and the terminal of the purchaser who pays the additional sale price; receiving, by the purchase confirmation management unit, a response to the purchase confirmation request transmitted from the terminal of the purchaser who pays the selling price and the terminal of the purchaser who pays the additional sale price; and if the response is a purchase confirmation response, the profit distribution unit transmits the basic profit from the amount deposited in the system account to the member accounts of the purchaser who pays the sale price and the purchaser who pays the additional sale price, and the response cancels the purchase In response, the profit distribution unit transmits an amount obtained by deducting the amount corresponding to the security deposit from the selling price to the member accounts of the purchaser who pays the sale price and the purchaser who pays the additional sale price, and the event management unit indicates that the event has failed Upon confirmation, the profit distribution unit may include transmitting the amount corresponding to the security deposit to the member accounts of the purchaser who pays the sale price and the purchaser who pays the additional sale price.

In the step (g), after it is confirmed that the event is successful by the event management unit, the profit distribution unit applies the additional distribution method and the additional distribution ratio to the additional profit to be distributed to the confirmed purchase buyer. determining the profit; and transmitting, by the profit distribution unit, the individual additional profit from the amount stored in the system account unit to the member account unit of the purchase confirmation purchaser.

The product sales promotion method further includes, before the step of inputting a security deposit of an amount lower than the selling price by the terminal of the seller in the event setting unit, the step of notifying the minimum guarantee by a minimum guarantee calculation unit to the terminal of the seller , the minimum guarantee may be a value obtained by dividing the largest amount of the individual additional profits calculated when the event is successful by the sales target quantity.

The product sales promotion method further includes, before the step of inputting a security deposit of an amount lower than the selling price by the terminal of the seller in the event setting unit, the step of notifying the minimum guarantee by a minimum guarantee calculation unit to the terminal of the seller , the minimum guarantee may be a value obtained by dividing the event deposit by the sales target quantity.

The additional distribution method may include: arranging the confirmed purchase buyers in order according to a payment order; paying the first individual additional profit obtained by multiplying the additional profit by the additional distribution ratio to the first confirmed purchase buyer who made the earliest payment; and paying the second individual additional profit obtained by multiplying the amount remaining after subtracting the first individual additional profit from the additional profit by the additional distribution ratio to the second confirmed purchase buyer who made the second fastest payment. .

The additional distribution method may include: arranging the confirmed purchase purchasers sequentially according to the amount of cyber money for ranking of the confirmed purchase purchasers; paying the first individual additional profit obtained by multiplying the additional profit by the additional distribution ratio to the first confirmed purchase buyer having the largest amount of cyber money for ranking; and paying the second individual additional profit obtained by multiplying the amount remaining after subtracting the first individual additional profit from the additional profit by the additional distribution ratio to the second confirmed purchase buyer with the second largest amount of cyber money for ranking. may include

The additional distribution method may include: arranging the confirmed purchase buyers in order according to the order of payment of the selling price; paying the first individual additional profit obtained by multiplying the additional profit by the additional distribution ratio to the first confirmed purchase buyer who has paid the selling price the fastest; and paying the second individual additional profit obtained by multiplying the amount remaining after subtracting the first individual additional profit from the additional profit by the additional distribution ratio to the second confirmed purchaser who has paid the sale price secondly can do.

The additional distribution method may include sequentially arranging the confirmed purchase purchasers according to a purchase confirmation response order; paying the first individual additional profit obtained by multiplying the additional profit by the additional distribution ratio to the first confirmed purchase buyer who responded the fastest; and paying the second individual additional profit obtained by multiplying the amount remaining after subtracting the first individual additional profit from the additional profit by the additional distribution ratio to the second confirmed purchase buyer who responded the second fastest. .

In the step (d), at the time of the payment, the profit distribution unit transmits the expected additional distribution order in which the purchasers who have made the payment are sequentially arranged according to the additional distribution method to the terminal of the purchaser who has made the payment may include

The expected additional distribution order may be one in which buyers who have made the payment are arranged in order according to the order of the payment.

The expected additional distribution ranking is the order of purchasers who have made the payment according to a value obtained by multiplying the amount of cyber money accumulated in the cyber money account included in the member account book of the purchaser who has made the payment and the number of times of the payment. may be arranged.

The expected additional distribution order may be arranging the purchasers who have made the payment in order according to the order of payment of the selling price.

The expected additional distribution order is the order in which the purchaser who has made the payment has made a purchase confirmation response to the purchase confirmation request sent by the purchase confirmation management unit to the terminal of the purchaser who has made the payment in the order of the purchasers who have made the payment It may be arranged as

A product sales promotion system and method according to an embodiment of the present invention distributes a portion of sales revenue to buyers when a product sales event set by a seller is successful, thereby increasing the purchaser's cash assets to promote product sales. have the effect of making it possible

Effects of the present invention are not limited to those mentioned above, and other effects not mentioned will be clearly understood by those skilled in the art from the following description.

1 is a diagram schematically illustrating the configuration of a product sales promotion system according to an embodiment of the present invention.
2 is a flow chart illustrating a process in which a product is sold and profits are distributed in the product sales promotion system according to an embodiment of the present invention. shows
3 is a flowchart illustrating a process in which products are sold and profits are distributed in the product sales promotion system according to an embodiment of the present invention. In step S230 of FIG. 2, the purchase confirmation management unit responds to purchase cancellation from the purchaser for additional payment It is a flowchart showing the case of receiving .
4 is a flowchart illustrating a process in which a product is sold and profits are distributed in the product sales promotion system according to an embodiment of the present invention. For an event set by the seller, the buyer pays the sale price and responds to the purchase confirmation case is shown.
5 is a flowchart illustrating a process in which a product is sold and profits are distributed in the product sales promotion system according to an embodiment of the present invention. In step S500 of FIG. It is a flowchart showing a case where a response is received.

Hereinafter, a product sales promotion system and method according to an embodiment of the present invention will be described in detail with reference to the accompanying drawings. In describing the present invention, detailed description of functions or configurations known to those skilled in the art will be omitted.

1 is a diagram schematically illustrating the configuration of a product sales promotion system according to an embodiment of the present invention.

Product sales promotion system 100 according to an embodiment of the present invention includes an event setting unit 110 , a product payment unit 120 , an event management unit 130 , a profit distribution unit 140 , a system account unit 150 , It may include a member account unit 160 , a delivery management unit 170 , a purchase confirmation management unit 180 , and a minimum deposit calculation unit 190 .

The seller may use the seller's terminal 10 to access the product sales promotion system 100 through a wired/wireless network. The purchaser may use the purchaser's terminal 20 to access the product sales promotion system 100 through a wired/wireless network. The seller's terminal 10 and the buyer's terminal 20 refer to devices that can connect to the product sales promotion system 100 and transmit and receive data, for example, a desktop PC, a laptop PC, a smart phone, a tablet PC, etc. It can be used as the terminal 10 of the seller and the terminal 20 of the buyer. However, the seller's terminal 10 and the buyer's terminal 20 are not limited to the illustrated device.

The seller and the buyer are members subscribed to the product sales promotion system 100 , and the member of the product sales promotion system 100 has a cyber money account and a cash account linked to their own account. The cyber money account and the cash account are included in the member account unit 160 . The cyber money deposited in the cyber money account can be used as a distribution standard for distribution of additional profits, which will be described later, and the basic profits and additional profits are deposited into the cyber money account in the form of cyber money. Cash from the cash account can be transferred to the cyber money account, and it can be converted 1:1 and deposited into the cyber money account. Conversely, cyber money from a cyber money account can also be transferred to a cash account, but in this case, it is preferable that a withdrawal fee is charged for a predetermined percentage of the transfer amount. The withdrawal fee may be transferred to the system account unit 150 of the product sales promotion system 100 , and the cash may be transferred to the member's cash account.

2 is a flowchart illustrating a process in which a product is sold and profits are distributed in the product sales promotion system according to an embodiment of the present invention. In the case where the buyer pays the security deposit and responds to the purchase confirmation for the event set by the seller shows

The seller accesses the product sales promotion system 100 through the seller's terminal 10 and selects an event setting menu to set a successful event when the sales target quantity of the product is achieved during the sales target period. The event setting unit 110 distributes to the purchasers who have responded to the purchase confirmation when the event is successful, the selling price of the product, the sales target period, the target sales quantity, the basic profit, the security deposit, and the event on the seller's terminal 10 as event condition values. Displays an input screen for inputting additional profit to be made, additional distribution method, and additional distribution ratio, and the seller uses the product sales promotion system 100 to sell the product to be sold at the selling price, sales target period, sales target quantity, basic Profit, security, additional profit, additional distribution method and additional distribution ratio are input through the terminal 10 of the seller. The value input to the event setting unit 110 through the seller's terminal 10 is stored in the event setting unit 110 to set an event (S110).

The basic profit is an amount that distributes a portion of the sale price to buyers who have responded to the purchase confirmation regardless of the success of the event. The security deposit is set to an amount lower than the selling price, and the buyer who wants to purchase the product may pay the entire sale price of the product or pay the security deposit. The event management unit 130 issues a payment confirmation when the sale price is paid or the security deposit is paid, and when the number of the payment confirmations reaches the sales target quantity, the event is considered to be successful. In other words, the buyer may pay the entire sale price to participate in the event, or may pay only the security deposit.

The product sales price, sales target period, sales target quantity, basic profit, guarantee, additional profit, additional distribution method and additional distribution ratio may be arbitrarily determined by the seller, and some of these may be determined by the product sales promotion system 100 . Appropriate values may be suggested, and some of them may be provided as fixed values by pre-calculated values optimized by the product sales promotion system 100 .

The minimum security deposit calculator 190 may calculate the minimum security deposit, and the calculated minimum security deposit may be transmitted to the terminal 10 of the seller.

It is desirable to determine the minimum deposit by dividing the largest amount of individual additional profits calculated when the event is successful by the sales target quantity. If the event is set with the minimum security recommended by the minimum security calculation unit 190 (the largest amount of individual additional profits calculated when the event is successful / sales target quantity), the largest individual additional profit is obtained after the event is successful Even if there is only one buyer left and all other buyers cancel the purchase, the individual additional profit can be paid by the security deposit, so the seller does not suffer any loss.

In addition, it is desirable to determine the minimum security deposit by dividing the event deposit by the sales target quantity. As will be described later, if the buyer responds to cancel the purchase after the event is successful, the purchase price minus the security deposit is returned to the buyer, and the security deposit is paid to the seller. If the event is set with the minimum security deposit (event deposit/sales target quantity) recommended by the minimum security deposit calculator 190, even if all buyers respond to cancel the purchase after the event is successful, the total security deposit equal to the event deposit amount All of these are paid to the seller, so the seller can recover the event deposit without any damage.

The event management unit 130 transmits a message to the seller's terminal 10 to deposit an amount corresponding to the additional profit as an event deposit in the system account unit 150 . The seller requests the event management unit 130 to transmit an event deposit equal to the additional profit from the cyber money account or cash account connected to the seller's terminal 10 to the system account unit 150, and the event The management unit 130 transmits the event deposit from the seller's cyber money account or cash account to the system account unit 150 (S120). Cash is preferably transmitted to the system account unit 150, and when the event deposit is transmitted as cash from the cyber money account to the system account unit 150, a withdrawal fee is generated, so the event deposit and withdrawal fee from the cyber money account The corresponding amount is withdrawn.

Before activation of the event, the event management unit 130 may transmit an event notification message informing of the start date and time of the activation of the event to the terminals of members who have subscribed to the product sales promotion system 100 ( S130 ). By foretelling the start date and start time of the activation of the event in advance, it is possible to obtain the effect of significantly increasing the number of instantaneous simultaneous users of the product sales promotion system 100 . The event notification message announcing such an event ensures fair sales when the additional distribution method is a method of distributing additional profits according to the order of payment (i.e., order of issuance of payment confirmation), order of payment of selling price, or order of response to confirmation of purchase do. That is, it is possible to prevent some buyers who know the event information in advance from occupying the priority in the additional distribution ranking.

In addition, the event management unit 130 prior to the activation of the event, it is also possible to notice the start possible period of the activation of the event, and abruptly start the event activation within the start possible period. For example, from May 1 to May 8, 2016, the members can be notified as the startable period for the activation of the event, and the event can be activated without additional notice at 13:00 on May 3, 2016.

The event management unit 130 activates the event set by the seller in the event setting unit 110 through the seller's terminal 10 (S140). Before the seller activates the event, the event management unit 130 may request the system use fee deposit to the seller's terminal 10 , and when it is confirmed that the system use fee is deposited in the system account unit 150 , the event is activated. .

The event may be activated at the start date and time of the event without prior notice without an event notification message being sent to the members who have subscribed to the product sales promotion system 100 before the event is activated.

The event management unit 130 does not activate the event immediately at the start time of the event activation set in the event setting unit 110 through the seller's terminal 10 by the seller, but after a predetermined waiting time elapses from the start time. can also be activated. Accordingly, when the additional distribution method is a method of distributing the additional profits according to the payment order (ie, the payment confirmation issuance order), the payment order of the selling price, or the purchase confirmation response order, it is possible to ensure fair sales. That is, since members can know about the event for a predetermined waiting time, it is possible to prevent some purchasers who know the event information in advance from occupying a higher priority in the additional distribution ranking.

When the event is activated, the buyer can purchase the product through the buyer's terminal 20 . The buyer may pay only the security deposit or the entire sale price. Hereinafter, a case in which the buyer pays only the security deposit will be described.

The buyer pays the security deposit on the payment screen provided by the product payment unit 120 through the purchaser's terminal 20 to purchase the product, and the security deposit payment by the product payment unit 120 is transferred to the system account unit 150 is deposited in (S150). Here, the security deposit payment includes cash withdrawn from the purchaser's cyber money account or cash account, card sales transmitted from a credit card company, payment received from a mobile phone communication company, and the like. As the payment method, all known online payment methods may be applied, and a detailed description thereof will be omitted.

When the security deposit is paid, the event management unit 130 issues a payment confirmation and transmits it to the purchaser's terminal 20 (S160).

Whenever the event management unit 130 issues each purchaser's payment confirmation, the event management unit 130 checks whether the event is successful (S170). This is to check whether the event was successful because the target sales volume was achieved by the buyer who paid the security deposit. If the event is confirmed as a success by the buyer who paid the security deposit, additional profits start to be distributed to other buyers waiting for the success of the event after purchasing the product and making a purchase confirmation response. Details of the distribution of the additional profits will be described later.

The event management unit 130 transmits a purchase price additional payment request message to the terminal 20 of the purchaser who has paid only the security deposit (hereinafter referred to as "the purchaser for payment of the security deposit") (S180).

Security deposit payment The purchaser receives the request message for additional payment of the sales price, and additionally pays the sales price on the payment screen provided by the product payment unit 120 through the terminal 20 of the purchaser (S190). If the sales price is not additionally paid by the terminal 20 of the security deposit payment buyer within the additional payment validity period, the event management unit 130 determines that the security deposit payment buyer canceled the purchase, and immediately transfers the security deposit to the seller's cash account It can be paid or paid after the event is over.

When the purchaser who pays the security deposit additionally pays the sales price, the event management unit 130 returns the security deposit to the purchaser who has additionally paid the sales price (hereinafter referred to as "the purchaser who pays the additional sale price") (S200). The deposit is withdrawn from the amount stored in the system account unit 150 and transferred to the cash account of the purchaser for additional payment of the selling price.

The delivery management unit 170 transmits the delivery address and payment confirmation of the purchaser for the additional payment for the selling price to the terminal 10 of the seller so that the seller can deliver the product to the purchaser for the additional payment for the selling price (S210). Delivery method can be courier or direct delivery. In the case of direct receipt, the seller scans the barcode on the payment confirmation presented by the purchaser who pays the additional selling price, and after confirming his/her identity, the product is delivered to the buyer who pays the additional selling price.

The purchase confirmation management unit 180 sends a purchase confirmation request to the purchaser who has received the product or has directly received the product for additional payment for the selling price (S220).

The purchase confirmation management unit 180 receives a response to the purchase confirmation request from the purchaser for additional payment of the selling price (S230). The response to the purchase confirmation request is one of a purchase confirmation response and a purchase cancellation response. Hereinafter, a case in which the response to the purchase confirmation request is a purchase confirmation response will be described.

When the purchase confirmation management unit 180 receives the purchase confirmation response from the purchaser for the additional payment for the selling price, the profit distribution unit 140 pays the basic profit to the purchaser for the additional payment for the selling price in cyber money (S240). The basic profit is withdrawn from the amount stored in the system account unit 150 and transmitted to the cyber money account of the purchaser for additional payment of the selling price. Although it has been described that the basic profit is paid in cyber money, it is also possible to transfer the basic profit in cash to the cash account of the purchaser who pays the additional selling price.

After the profit distribution unit 140 pays the basic profit, the event management unit 130 checks whether the event is successful (S250). When the event management unit 130 confirms that the number of payment confirmations issued by the payment for the product (including both the sale price payment and the security deposit payment) reaches the sales target quantity, it is determined that the event is successful, and the profit distribution unit ( 140) pays the individual additional profit calculated from the additional profit to the purchaser who has made a purchase confirmation response as cyber money (S260). The profit distribution unit 140 calculates an individual additional profit by applying the additional distribution method and the additional distribution ratio to the additional profit. The individual additional profit is withdrawn from the amount stored in the system account unit 150 and transmitted to the cyber money account of the purchaser who has made a purchase confirmation response. Although it has been described that the additional profits are paid in cyber money, it is also possible to transfer them in cash to the cash account of the purchaser who has made a purchase confirmation response.

After the profit distribution unit 140 pays the basic profit (S240) and pays the individual additional profit (S260), the event management unit 130 returns the total basic profit from the total sales amount (the amount multiplied by the sales price and the confirmed purchase quantity) The sales amount calculated by subtracting the sum of the (basic profit multiplied by the confirmed purchase amount) and the individual additional profits paid is paid to the seller's cash account (S270), and the event deposit deposited in the system account unit 150 is also It is returned to the seller's cash account (S280). Here, steps S240, S260, S270, and S280 have been described as being sequentially performed, but may be performed simultaneously or may be performed in a different order.

In step S250, if the event management unit 130 confirms that the number of payment confirmations issued by the payment for the product (including both the sale price payment and the security deposit payment) does not reach the sales target quantity, it is determined that the event has failed . If the event fails, the individual additional profit distribution step (S260) is not executed.

In case the event fails, the event management unit 130 pays the basic profit (S240), then the total basic profit (the amount multiplied by the basic profit and the confirmed purchase quantity) from the total sales amount (the amount multiplied by the selling price and the confirmed purchase quantity) The sales amount calculated by subtracting ? is paid to the seller's cash account (S270), and the event deposit deposited in the system account unit 150 is also returned to the seller's cash account (S280). Here, although steps S240, S270, and S280 have been described as being sequentially performed, they may be performed at the same time or may be performed in a different order.

3 is a flowchart illustrating a case in which the purchase confirmation management unit 180 receives a purchase cancellation response from the purchaser for additional payment for the sale price in step S230 of FIG. 2 , and the configuration is the same as that of FIG. Therefore, the repetitive description will be omitted and will be described in detail starting from step S230 of FIG. 2 (corresponding to step S310 of FIG. 3 ).

The purchase confirmation management unit 180 sends a purchase confirmation request to the purchaser for additional payment of the selling price (S220).

The purchase confirmation management unit 180 receives a response to the purchase confirmation request from the purchaser for additional payment of the selling price (S230). The response to the purchase confirmation request is one of a purchase confirmation response and a purchase cancellation response. Hereinafter, a case in which the response to the purchase confirmation request is a purchase cancellation response will be described. The purchase cancellation response is an expression of the buyer's intention to refund if the purchased product is not satisfactory.

When the purchase confirmation management unit 180 receives a purchase cancellation response from the purchaser for additional payment of the selling price (S310), the event management unit 130 checks whether the event is successful (S320). When the event management unit 130 confirms that the number of payment confirmation certificates issued by the payment for the product (including both the sale price payment and the security deposit payment) reaches the sales target quantity, it is determined that the event is successful, and the issued payment confirmation certificate If it is confirmed that the number of items has not reached the sales target, it is judged that the event has failed.

When the event is successful, the profit distribution unit 140 pays the purchase price additional payment to the purchaser who has responded to the purchase cancellation as a refund amount by deducting the security deposit from the sale price (S330). The refund is withdrawn from the amount stored in the system account unit 150 and transmitted to the cash account of the purchaser who has responded to the purchase cancellation response. The reason for deducting the security deposit from the selling price is that the security deposit can be used to pay other buyers who have confirmed their purchase as additional profits according to the success of the event. If the purchaser cancels the purchase even after the event is successful, the purchaser who pays the additional selling price loses the security deposit, so the purchaser who pays the additional selling price does not easily choose the response to cancel the purchase.

After the profit distribution unit 140 pays the basic profit and individual additional profit to other buyers who have responded to the purchase confirmation, the event management unit 130 sets the total basic profit from the total sales amount (the amount multiplied by the sales price and the confirmed purchase quantity). The sales amount calculated by subtracting the sum of the profit (the amount obtained by multiplying the basic profit and the confirmed purchase amount) and the individual additional profits paid is paid to the seller's cash account (S350), and the event deposit deposited in the system account unit 150 It also returns to the seller's cash account (S360).

Here, the purchase confirmation management unit 180 receives a purchase cancellation response from the purchaser who pays the additional sale price (S310), and after the event management unit 130 confirms the event success (S320), the profit distribution unit 140 returns a refund (sales) Although it has been described as payment (S330) of the price minus the security deposit), when the purchase confirmation management unit 180 receives a purchase cancellation response from the purchaser who pays the additional sale price, the profit distribution unit 140 immediately returns a refund (from the selling price). (the amount minus the security deposit) is paid to the purchaser who has responded to the purchase cancellation, the event management unit 130 checks whether the event is successful, and if the event is successful, the security deposit is paid to the purchaser who has responded to the purchase cancellation You can also proceed in a non-refundable order. The security deposit may be paid to the seller immediately. If the event fails in step S320, the profit distribution unit 140 pays the purchase price additional payment to the purchaser who has responded to the purchase cancellation as a refund money (S340). The refund is withdrawn from the amount stored in the system account unit 150 and transmitted to the cash account of the purchaser who has responded to the purchase cancellation response. The reason for not deducting the security deposit from the selling price is the opposite of the reason that the security deposit was deducted from the sale price when the event was successful.

After the profit distribution unit 140 pays the basic profit to other buyers who have responded to the purchase confirmation, the event management unit 130 sets the total basic profit (basic profit) from the total sales amount (the amount multiplied by the selling price and the confirmed purchase quantity). The sales amount calculated by subtracting the amount multiplied by the confirmed purchase quantity) is paid to the seller's cash account (S350), and the event deposit deposited in the system account unit 150 is also returned to the seller's cash account (S360).

Here, the purchase confirmation management unit 180 receives a purchase cancellation response from the purchaser who pays the additional sale price (S310), and after the event management unit 130 confirms the event failure (S320), the profit distribution unit 140 returns a refund (sales) Although it has been described as paying (S340) an amount corresponding to the price, when the purchase confirmation management unit 180 receives a purchase cancellation response from the purchaser for additional payment of the selling price, the profit distribution unit 140 immediately returns a refund (a security deposit from the selling price). (the amount minus the purchase price) is first paid to the buyer who has responded to the purchase cancellation, and the event management unit 130 checks whether the event is successful or not, and if the event is unsuccessful, the security deposit is paid to the buyer who has responded to the purchase cancellation. may proceed in the order of the second payment.

4 is a flowchart illustrating a process in which a product is sold and profits are distributed in the product sales promotion system according to an embodiment of the present invention. For an event set by the seller, the buyer pays all the selling price and receives a purchase confirmation response. One case is shown.

Since the configuration of steps S110 to S140 is the same as that of FIG. 2 , a repetitive description will be omitted and will be described in detail from step S150 (corresponding to step S450 of FIG. 4 ) of FIG. 2 .

When an event is activated by the event management unit 130 ( S140 ), the purchaser can purchase the product through the purchaser's terminal 20 . The buyer may pay only the security deposit or the entire sale price. Hereinafter, a case in which the buyer pays the sale price will be described.

The buyer pays the selling price on the payment screen provided by the product payment unit 120 through the purchaser's terminal 20 to purchase the product, and the selling price payment by the product payment unit 120 is transferred to the system account ( 150) (S450). Here, the selling price payment includes cash withdrawn from the buyer's cyber money account or cash account, card sales transmitted from a credit card company, payment received from a mobile phone communication company, and the like. As the payment method, all known online payment methods may be applied, and a detailed description thereof will be omitted.

When the selling price is settled, the event management unit 130 issues a payment confirmation and transmits it to the purchaser's terminal 20 (S460).

Whenever the event management unit 130 issues each purchaser's payment confirmation, the event management unit 130 checks whether the event is successful (S470). This is to check whether the event was successful because the target sales quantity was achieved by the buyer who paid the selling price. If the event is confirmed to be successful by the buyer who has paid the selling price, additional profits start to be distributed to other buyers who have already purchased the product and are waiting for the success of the event after they have made a purchase confirmation response.

The delivery management unit 170 transmits the delivery address and payment confirmation of the buyer who has paid the selling price (hereinafter referred to as "the buyer who pays the selling price") to the terminal 10 of the seller so that the seller delivers the product to the buyer who pays the sale price. to make it possible (S480). Delivery method can be courier or direct delivery. In case of direct receipt, the seller scans the barcode on the payment confirmation presented by the purchaser who pays the selling price, and after confirming his/her identity, the product is delivered to the buyer who pays the selling price.

The purchase confirmation management unit 180 sends a purchase confirmation request to the purchaser who has received the product or has directly received the product at the selling price payment (S490).

The purchase confirmation management unit 180 receives a response to the purchase confirmation request from the purchaser for additional payment of the selling price (S500). The response to the purchase confirmation request is one of a purchase confirmation response and a purchase cancellation response. Hereinafter, a case in which the response to the purchase confirmation request is a purchase confirmation response will be described.

When the purchase confirmation management unit 180 receives the purchase confirmation response from the purchaser who pays the selling price, the profit distribution unit 140 pays the basic profit to the purchaser who pays the selling price in cyber money (S510). The basic profit is withdrawn from the amount stored in the system account unit 150 and transmitted to the cyber money account of the purchaser who pays the selling price. Although the basic profit has been described as being paid in cyber money, it is also possible to transfer it in cash to the cash account of the purchaser who pays the selling price.

After the profit distribution unit 140 pays the basic profit, the event management unit 130 checks whether the event is successful (S520). When the event management unit 130 confirms that the number of payment confirmations issued by the payment for the product (including both the sale price payment and the security deposit payment) reaches the sales target quantity, it is determined that the event is successful, and the profit distribution unit ( 140) pays the individual additional profit calculated from the additional profit to the purchaser who has made the purchase confirmation response as cyber money (S530). The profit distribution unit 140 calculates an individual additional profit by applying the additional distribution method and the additional distribution ratio to the additional profit. The individual additional profit is withdrawn from the amount stored in the system account unit 150 and transmitted to the cyber money account of the purchaser who has made a purchase confirmation response. Although it has been described that the additional profit is paid in cyber money, it is also possible to transfer it in cash to the cash account of the purchaser who has made a purchase confirmation response.

After the profit distribution unit 140 pays the basic profit (S510) and pays the individual additional profit (S530), the event management unit 130 sets the total basic profit from the total sales amount (the amount multiplied by the sales price and the confirmed purchase quantity) The sales amount calculated by subtracting the sum of the (basic profit multiplied by the confirmed purchase amount) and the individual additional profits paid is paid to the seller's cash account (S540), and the event deposit deposited in the system account unit 150 is also It is returned to the seller's cash account (S550). Here, although steps S510, S530, S540 and S550 have been described as being sequentially performed, they may be performed simultaneously or may be performed in a different order.

If the event management unit 130 confirms that the number of payment confirmations issued by the payment for the product (including both the sale price payment and the security deposit payment) does not reach the sales target quantity in step S520, it is determined that the event has failed . If the event fails, the individual additional profit distribution step (S530) is not executed.

If the event fails, the event management unit 130 pays the basic profit (S510), and then from the total sales amount (the amount multiplied by the selling price and the confirmed purchase quantity) to the total basic profit (the amount multiplied by the basic profit and the confirmed purchase quantity) The sales amount calculated by subtracting ? is paid to the seller's cash account (S540), and the event deposit deposited in the system account unit 150 is also returned to the seller's cash account (S550). Here, although steps S510, S540, and S550 have been described as being sequentially performed, they may be performed simultaneously or may be performed in a different order.

5 is a flowchart illustrating a case in which the purchase confirmation management unit 180 receives a purchase cancellation response from the purchaser who has paid the selling price in step S500 of FIG. Since it is the same as the configuration of 4, a repetitive description will be omitted and will be described in detail from step S500 of FIG. 4 (corresponding to step S600 of FIG. 5).

The purchase confirmation management unit 180 sends a purchase confirmation request to the purchaser who has paid the selling price (S490).

The purchase confirmation management unit 180 receives a response to the purchase confirmation request from the purchaser who pays the selling price (S600). The response to the purchase confirmation request is one of a purchase confirmation response and a purchase cancellation response. Hereinafter, a case in which the response to the purchase confirmation request is a purchase cancellation response will be described. The purchase cancellation response is an expression of the buyer's intention to refund if the purchased product is not satisfactory.

When the purchase confirmation management unit 180 receives a purchase cancellation response from the purchaser paying the selling price (S600), the event management unit 130 checks whether the event is successful (S610). When the event management unit 130 confirms that the number of payment confirmation certificates issued by the payment for the product (including both the sale price payment and the security deposit payment) reaches the sales target quantity, it is determined that the event is successful, and the issued payment confirmation certificate If it is confirmed that the number of items has not reached the sales target, it is judged that the event has failed.

When the event is successful, the profit distribution unit 140 pays the purchase price payment to the purchaser who has responded to the purchase cancellation as a refund amount by deducting the security deposit from the sale price (S620). The refund is withdrawn from the amount stored in the system account unit 150 and transmitted to the cash account of the purchaser who has paid the selling price for the purchase cancellation response. The reason for deducting the security deposit from the selling price is that the security deposit can be used to pay other buyers who have confirmed their purchase as additional profits according to the success of the event. If the buyer who pays the selling price cancels the purchase even though the event is successful, the security deposit is lost, so the buyer who pays the selling price does not easily choose to cancel the purchase.

After the profit distribution unit 140 pays the basic profit and individual additional profit to other buyers who have responded to the purchase confirmation, the event management unit 130 sets the total basic profit from the total sales amount (the amount multiplied by the sales price and the confirmed purchase quantity). The sales amount calculated by subtracting the sum of the profit (the amount obtained by multiplying the basic profit and the confirmed purchase amount) and the individual additional profit paid is paid to the seller's cash account (S640), and the event deposit deposited in the system account unit 150 It also returns to the seller's cash account (S650).

Here, after the purchase confirmation management unit 180 receives a purchase cancellation response from the purchaser who has paid the selling price (S600), and the event management unit 130 confirms the event success (S610), the profit distribution unit 140 returns a refund (selling price) Although it has been described as paying (S620) (the amount deducted from the security deposit), when the purchase confirmation management unit 180 receives a purchase cancellation response from the purchaser who pays the selling price, the profit distribution unit 140 immediately returns a refund (the security deposit from the selling price). The limited amount) is paid to the purchase price payment buyer who responded to the purchase cancellation, and the event management unit 130 checks whether the event is successful, and if the event is successful, the security deposit is not additionally refunded to the purchase price payment buyer who has responded to the purchase cancellation You can also proceed in sequence. The security deposit may be paid to the seller immediately.

When the event fails in step S610, the profit distribution unit 140 pays a refund amount to the purchaser who has responded to the purchase cancellation payment with an amount corresponding to the sale price (S630). The refund is withdrawn from the amount stored in the system account unit 150 and transmitted to the cash account of the purchaser who has paid the selling price for the purchase cancellation response. The reason for not deducting the security deposit from the selling price is the opposite of the reason that the security deposit was deducted from the sale price when the event was successful.

After the profit distribution unit 140 pays the basic profit to other buyers who have responded to the purchase confirmation, the event management unit 130 sets the total basic profit (basic profit) from the total sales amount (the amount multiplied by the selling price and the confirmed purchase quantity). and the amount multiplied by the confirmed purchase amount) is paid to the seller's cash account (S640), and the event deposit deposited in the system account unit 150 is also returned to the seller's cash account (S650).

Here, the purchase confirmation management unit 180 receives a purchase cancellation response from the purchaser who has paid the selling price (S600), and after the event management unit 130 confirms the event failure (S610), the profit distribution unit 140 returns a refund (selling price) Although it has been described as paying (S630) an amount corresponding to , when the purchase confirmation management unit 180 receives a purchase cancellation response from the purchaser who pays the selling price, the profit distribution unit 140 immediately returns a refund (limit the security deposit from the selling price) amount) is paid first to the purchaser who has responded to the purchase cancellation, and the event management unit 130 checks whether the event is successful or not, and if the event is unsuccessful, a security deposit is paid secondarily to the purchaser who has responded to the cancellation of purchase You may proceed in that order.

In the product sales promotion system and method according to an embodiment of the present invention, the expected additional distribution ranking can be calculated even before the purchase confirmation responses of the purchasers who pay the security deposit and the purchasers who pay the selling price are completed. The profit distribution unit 140 calculates the expected additional distribution rank of the purchasers who pay the security deposit and the purchasers who pay the sale price in real time whenever a payment confirmation certificate is issued by the event management unit 130 , and the purchasers who pay the security deposit and the purchasers who pay the sale price It is possible to transmit the real-time predicted additional distribution ranking to their terminals 20 .

In this case, the profit distribution unit 140 does not disclose the real-time expected additional distribution ranking until the event is successful, and after the event is successful, the real-time expected additional distribution ranking is obtained from the terminals ( 20) can also be transmitted. In this case, since buyers who paid for deposit and buyers who paid for selling price cannot know their real-time expected additional distribution rank until the event is successful, uncertainty further stimulates purchase motivation, which leads to faster event success. .

In the product sales promotion system and method according to an embodiment of the present invention, various methods may be selected by the seller for the additional distribution method. For example, as an additional distribution method, distribution according to the order of payment (that is, the order in which the payment confirmation is issued), distribution according to the amount of cyber money held, distribution method according to the order in which the sale price is paid, order of purchase confirmation response A distribution method may be selected according to the

In the method of distributing according to the payment order, purchasers who have responded to the purchase confirmation (hereinafter, referred to as "purchase confirmation purchasers") are sequentially arranged according to the payment order. Here, the payment includes both the security deposit payment and the sale price payment. Then, the first individual additional profit obtained by multiplying the additional profit by the additional distribution ratio is paid to the first confirmed purchase buyer who made the earliest payment, and then the additional distribution ratio is added to the amount remaining after subtracting the first individual additional profit from the additional profit The second individual additional profit obtained by multiplying by

The distribution method according to the amount of cyber money held is a value obtained by multiplying the amount of cyber money accumulated in the cyber money account assigned to the account of the purchaser of confirmation of purchase and the number of payment confirmation certificates issued by the purchase of confirmation of purchase (hereinafter referred to as “the amount of cyber money for ranking”). ) and arrange the purchase confirmation buyers in order. Here, the cyber money account includes cyber money added by the purchase confirmation purchaser depositing cash, cyber money deposited as basic profit at another event, and cyber money deposited as additional profit at another event. Then, the first individual additional profit obtained by multiplying the additional profit by the additional distribution ratio is paid to the first confirmed purchase buyer with the largest amount of cyber money for ranking, and then the amount remaining after subtracting the first individual additional profit from the additional profit The second individual additional profit obtained by multiplying by the additional distribution ratio is paid to the second confirmed purchase buyer with the second largest amount of cyber money for ranking. For example, if one confirmed purchase purchaser receives 5 payment confirmation certificates, the amount of cyber money for ranking of the confirmed purchase purchaser is calculated as (cyber money holding amount * 5).

In the method of distributing the selling price according to the order in which they are settled, the purchasers with confirmed purchase are arranged in order according to the order of payment of the selling price. Here, the settlement of the selling price includes both a case in which the selling price is paid after the security deposit is paid and a case in which the entire sale price is paid without the security deposit. Then, the first individual additional profit obtained by multiplying the additional profit by the additional distribution ratio is paid to the first confirmed purchase buyer who made the earliest sale price settlement, and then added to the amount remaining after subtracting the first individual additional profit from the additional profit The second individual additional profit obtained by multiplying the distribution ratio is paid to the second confirmed purchaser who made the second fastest settlement of the selling price.

In the method of distributing according to the order of the purchase confirmation response, the purchasers of the purchase confirmation are arranged in turn according to the order of the purchase confirmation response. Then, the first individual additional profit obtained by multiplying the additional profit by the additional distribution ratio is paid to the first confirmed purchase buyer who responded the fastest, and then added to the remaining amount after subtracting the first individual additional profit from the additional profit The second individual additional profit obtained by multiplying the distribution ratio is paid to the second confirmed purchase buyer who responds with the second fastest confirmation of purchase.

In the above additional distribution methods, only the first and second confirmed purchase buyers have been described as examples, but individual additional profits calculated in the same way are also paid to subordinated confirmed purchase purchasers. For example, the third individual additional profit obtained by multiplying the additional distribution ratio by the amount remaining after subtracting the first and second additional profits from the additional profits will be paid to the third confirmed purchaser.

If additional profits remain even after individual additional profits have been paid to all confirmed purchase buyers, the additional distribution may be repeated in the same manner from the first confirmed purchase buyer by multiplying the balance of the additional profits by the additional distribution ratio. However, when the balance of the additional profit is less than or equal to a predetermined amount, the profit distribution unit 140 may transmit the balance to the system account unit 150 and end the additional distribution.

Effects obtained by the product sales promotion system and product sales promotion method according to an embodiment of the present invention will be described with an easy example.

A sales representative of the computer manufacturer Company A has been selling a notebook computer X with a retail price of $2,000. The average monthly sales of Laptop Computer X at this dealership is 50 units. This laptop is actually selling for the lowest price on the online market at $1,800.

The sales agency decided to sell using the product sales promotion system according to an embodiment of the present invention, and set the event under the following conditions.

- Selling price: 2,000 USD

- Sales target period: 1 month

- Target sales quantity: 2,000 units

- Base profit to be distributed to buyers: $200

- Deposit: $20

- Additional profits to be distributed to buyers if the event is successful: $780,000

- Additional distribution method: Distribution according to the amount of cyber money accumulated in the cyber money accounts of purchasers

- Additional distribution rate: 0.1%

The agency will be able to achieve 40 times more sales in just one month than it could have achieved in a conventional one-month period, so $3.9 million (= An additional cash inflow of $2,000 * 1,950 units) will occur. Accordingly, the dealership decides to distribute 20% of the additional cash inflow, or $780,000, to buyers as additional profits (it would have taken the dealership three years and three months to sell an additional 1,950 Notebook Xs in the conventional manner). ).

Buyer B was determined to have the highest cyber money account amount among 2,000 purchasers, buyer C was ranked 2nd, buyer D was ranked 500th, and buyer E was ranked as the 2,000th purchaser. In this case, the cyber money that B, C, D and E will receive is calculated as follows.

[Amount B will receive]:

(1) Basic profit of $200

(2) Individual additional profit of $780 (= $780,000 of additional profit * 0.1% of additional distribution)

[Amount C will receive]:

(1) 200 dollars of basic profit

(2) Individual additional income of $779 (= $780,000 of additional income minus the first individual additional income of $780, $779,220 * Additional distribution ratio of 0.1%)

[Amount that D will receive]:

(1) Basic profit of $200

(2) Individual additional profits of $473 (= 780,000 additional profits minus the 499th individual additional profits of $473,449 * 0.1% additional distribution)

[Amount E will receive]:

(1) Basic profit of $200

(2) Each additional profit of $106 (= $ 780,000 of additional earnings minus the individual additional profits of 1999ths of $105,562 * 0.1% of additional distribution)

B, C, D, and E each received a $20 deposit back and a $200 share of basic profits, which resulted in the purchase of Laptop X, the same as the online market lowest price of $1,800, and further, due to the success of the event, $780 each , each additional profit of $779, $473 and $106 will be distributed as cyber money. This cyber money pays a withdrawal fee and can be transferred from the cyber money account to a cash account or directly withdrawn from the cyber money account, thereby increasing the purchaser's cash assets. In addition, since the cyber money holding rank of the buyer is increased by the cyber money distributed through this purchase, more individual additional profits can be distributed at the time of the next purchase.

If the buyer pays using the interest-free installment program provided by the credit card company, the buyer's profit will be maximized. In the conventional purchasing system, the buyer does not feel a burden because he has to raise $2,000 right away to buy a $2,000 laptop computer. Since the installment amount can be paid with individual additional profits, the buyer's burden of purchasing disappears. This is obtained because the value of time is converted into cyber money. In particular, if the seller increases the additional distribution ratio, the amount additionally distributed to the top buyer becomes very large, so the will of the members to consume and participate in the event increases. An example of this will be described later.

From the seller's point of view, the sales volume incomparable to the conventional sales volume is achieved in a short period of time, resulting in greater operating profit. In addition, if the seller increases the additional profit or increases the additional distribution ratio to increase the probability of event success, the member's desire to participate in the event is strongly stimulated, so that the desired sales target quantity can be achieved quickly and reliably.

The product sales promotion system may generate revenue from the system usage fee received from the seller when the seller activates the event and the withdrawal fee received from the member when the member withdraws cyber money from the cyber money account. In addition, if the number of events activated by numerous sellers around the world becomes uncountable, the cash balance in the system account generated by the event is maintained at a very large amount, so the system usage fee, withdrawal fee, and event Using the cash balance remaining in the system account book, you can make a profit by making a cyber money-secured loan or secondary consignment investment.

Members can withdraw cyber money from their cyber money account and turn it into cash, or use the cyber money as collateral to receive a loan from the product sales promotion system. A member may pay a withdrawal fee and cash out, but in this case, the amount of cyber money held in the cyber money account may be reduced, which may result in a disadvantage in the additional distribution ranking of the event. Accordingly, the product sales promotion system uses the member's cyber money as collateral to pay the loan using the cash of the system account book in order to enable cashization while maintaining the cyber money holding amount. As a result, the product sales promotion system can actually run a financial business.

Hereinafter, a more improved effect obtained by the seller increasing the additional profit and the additional distribution ratio in the product sales promotion system and product sales promotion method according to an embodiment of the present invention will be further described with an easy example.

A famous fitness center company A has been selling 3-year memberships with a retail price of $3,000. The maximum daily sales of 3-year membership X at this fitness center is 10. This membership is actually sold at the lowest price on the online market at $2,800, and the operating profit from the sale of one 3-year membership X for this fitness center is $1,650.

The fitness center A decides to sell using the product sales promotion system according to an embodiment of the present invention, and sets the event under the following conditions.

- Selling price: $3,000

- Sales target period: 1 day

- Target sales quantity: 1,000 pieces

- Base profit to be distributed to buyers: $200

- Deposit: $1,300

- Additional proceeds to be distributed to buyers if the event is successful: $1.3 million

- Additional distribution method: Distribution according to the order of payment of confirmed purchasers

- Additional distribution rate: 0.6%

The fitness center will be able to achieve sales 100 times greater than the maximum sales that can be achieved in a conventional day, in just one day, so $2,970,000 compared to $30,000 in cash in one day. (= $3,000 * 990) will result in an additional cash inflow.

In addition, the operating profit for one day is 1,633,500 dollars (= 1,650 dollars * 990 pieces) than the conventional 16,500 dollars, there will be an inflow of additional operating profit.

Accordingly, the fitness center decides to distribute about 78% of its additional operating profit inflows, or $1.3 million, to buyers as additional profits (at least about three months for the fitness center to sell 990 more three-year memberships in the traditional way). It would have taken some time, and there is no guarantee that the 990 three-year memberships will be sold out after about three months).

Buyer B was determined to be the first in the order of payment among 1,000 buyers, buyer C in the second rank, buyer D in the 500th rank, and buyer E in the 1,000th rank. In this case, the cyber money that B, C, D and E will receive is calculated as follows.

[Amount B will receive]:

(1) 200 dollars of basic profit

(2) Individual additional profit of $7,800 (= $1,300,000 of additional profit * additional distribution ratio of 0.6%)

[Amount C will receive]:

(1) Basic profit of $200

(2) $7,753 in individual additional earnings (= $1.3 million in additional earnings minus $7,800 in first individual additional earnings of $12,922,00 * 0.6% additional distribution)

[Amount that D will receive]:

(1) 200 dollars of basic profit

(2) Individual additional earnings of $387 (= $1.3 million of additional earnings minus the 499th individual additional earnings of $64,528 * Additional distribution ratio of 0.6%)

[Amount E will receive]:

(1) Basic profit of $200

(2) Individual additional profits of $19 (= $1.3 million of additional profits minus the 999th individual additional profits of $3,184 * Additional distribution ratio of 0.6%)

B, C, D, and E each received a $1,300 security deposit and a $200 share of basic profits, so they purchased the 3-year membership X at the fitness center, the same as the online market lowest price of $2,800. As a result, individual additional profits of $7,800, $7,753, $387 and $19 respectively were distributed as cyber money.

This cyber money pays a withdrawal fee and can be transferred from the cyber money account to a cash account or directly withdrawn from the cyber money account, thereby increasing the purchaser's cash assets. In particular, B and C, which are ranked 1st and 2nd in the additional distribution rank, earn money even after deducting the price of 3-year membership X. Wealth is increased by consumption.

Through the two examples described above, it can be confirmed that the product sales promotion system 100 according to an embodiment of the present invention provides a consumption tech (consumption + jae tech) system that increases wealth through consumption, and as consumption increases As wealth increases, consumption, transaction, and turnover are maximized, allowing entry into a new economic paradigm different from the past.

As described above, specific embodiments have been described, but it will be apparent to those skilled in the art that various modifications are possible without departing from the scope of the present invention.

10: Seller's terminal
20: Buyer's terminal
100: Product sales promotion system
110: event setting unit
120: product payment unit
130: event management unit
140: profit distribution unit
150: system account book
160: member account book
170: delivery management department
180: purchase confirmation management unit
190: Minimum security deposit calculator

Claims (44)

In the product sales promotion system,
At least one of the selling price of the product, the sales target period, the target sales quantity, and a basic profit to be distributed to the buyer and a security deposit of an amount lower than the sales price is input by the seller's terminal, and the sales target during the sales target period an event setting unit in which a successful event is set when a quantity of products is sold, and at least one of an amount of additional profits to be additionally distributed when the event is successful, an additional distribution method, and an additional distribution ratio is input;
a product payment unit in which payment of the product is made by the purchaser's terminal, wherein the payment is the payment of the security deposit or the payment of the selling price;
an event management unit activating the event and confirming that the event is successful when the number of payments made by the product payment unit reaches the sales target quantity;
a system account unit in which the payment amount generated by the payment is deposited;
a member account book allocated to members who have subscribed to the product sales promotion system and storing at least one of cyber money and cash;
Sending a purchase confirmation request to the terminal of the purchaser who is the purchaser who has paid the sales price without payment of the security deposit and the terminal of the purchaser who is the purchaser who has additionally paid the sales price after paying only the security deposit; , a purchase confirmation management unit for receiving a response to the purchase confirmation request from the terminal of the purchaser who pays the selling price and the terminal of the purchaser who pays the additional sale price; and
If the response is a purchase confirmation response, the basic profit is transmitted from the amount deposited in the system account to the member accounts of the purchaser who pays the selling price and the purchaser who pays the additional sale price, but the event is determined to be successful by the event management unit Upon confirmation, the additional profit is distributed and transmitted from the amount deposited in the system account to the member accounts of the purchaser who pays the sale price and the purchaser who pays the additional sale price,
If the response is a purchase cancellation response, (1) an amount corresponding to the sales price is returned to the member accounts of the purchaser who paid for the sale price and the purchaser who paid for the additional sale price, but when the event management unit confirms that the event was successful , returning the amount after deducting the amount corresponding to the security deposit, or (2) returning the amount after deducting the amount corresponding to the security deposit from the sales price to the member account book of the purchaser who has paid the sale price and the purchaser who has paid the additional sale price; When it is confirmed by the event management unit that the event has failed, including a profit distribution unit that returns the amount corresponding to the security deposit to the member accounts of the purchaser who pays the sale price and the purchaser who pays the additional sale price,
The amount corresponding to the non-returned security deposit may be used as the additional profit,
The event management unit is activated after the waiting time has elapsed from the start time of the activation of the event,
The product sales promotion system, characterized in that before or simultaneously with the start of the activation of the event, the seller's event deposit of the same amount as the additional profit is transferred from the seller's member account book to the system account book.
The method of claim 1,
The event management unit transmits a request for additional payment of the selling price to the terminal of the purchaser who is the purchaser who has paid only the security deposit,
When the sales price is additionally paid by the terminal of the purchaser who pays the security deposit in the product payment unit, the amount corresponding to the security deposit is transmitted from the amount deposited in the system account to the member account of the purchaser for the additional payment for the sale price Product sales promotion system characterized by.
According to claim 1, wherein the product sales promotion system
The product sales promotion system according to claim 1, further comprising a delivery management unit that transmits the delivery addresses of the purchaser who pays the selling price and the purchaser who pays the additional sale price to the terminal of the seller.
The method of claim 1,
When it is confirmed that the event is successful by the event management unit, the profit distribution unit applies the additional distribution method and the additional distribution ratio to the additional profit, and adds the purchase price settlement buyer and the sale price to the purchase confirmation response Determine the individual additional profits to be distributed to the confirmed purchase buyer, who is the payment buyer;
The system for promoting product sales, characterized in that the profit distribution unit transmits the individual additional profit from the amount stored in the system account to the member account of the purchaser.
According to claim 4, wherein the product sales promotion system
When the security deposit is input in the event setting unit by the seller's terminal, further comprising a minimum security deposit calculator for informing the seller's terminal of the minimum security deposit,
The minimum guarantee is a product sales promotion system, characterized in that it is a value obtained by dividing the largest amount of the individual additional profits calculated when the event is successful by the sales target quantity.
According to claim 1, wherein the product sales promotion system
When the security deposit is input in the event setting unit by the seller's terminal, further comprising a minimum security deposit calculator for informing the seller's terminal of the minimum security deposit,
The minimum guarantee is a product sales promotion system, characterized in that it is a value obtained by dividing the event deposit by the sales target quantity.
5. The method of claim 4, wherein the additional distribution method is
arranging the confirmed purchase buyers in order according to a payment order;
paying the first individual additional profit obtained by multiplying the additional profit by the additional distribution ratio to the first confirmed purchase buyer who made the earliest payment; and
and paying a second individual additional profit obtained by multiplying an amount remaining after subtracting the first individual additional profit from the additional profit by the additional distribution ratio to the second confirmed purchase buyer who made the second fastest payment product sales promotion system. delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete

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