KR102486213B1 - O2O Service Platform For Customized Product Sample Marketing Mediation Based On Bus Passenger Information - Google Patents

Abstract

The present invention relates to an O2O service platform for mediating customized product sample marketing based on bus passenger information that enables target marketing of companies by utilizing bus passenger information (destination, boarding purpose, gender, age, etc.).
The present invention is an O2O service platform provided in the form of a web page or app, which receives bus information including passenger information and operation information from an authorized information input person and uploads it to the management server. component; an information providing component that classifies the bus information and provides it for viewing according to search conditions; and a marketing matching component that receives specific marketing application information for the bus information from an authorized participating company manager, uploads the information to the management server, and transmits the information to a method designated by the information input manager. Provides an O2O service platform (hereinafter referred to as 'the present invention platform') for mediating customized product sample marketing based on bus passenger information configured to include.

Description

O2O Service Platform For Customized Product Sample Marketing Mediation Based On Bus Passenger Information}

The present invention relates to an O2O service platform for mediating customized product sample marketing based on bus passenger information that enables target marketing of companies by utilizing bus passenger information (destination, boarding purpose, gender, age, etc.).

The number of passengers who use chartered buses for the purpose of tourism, events, club meetings, etc. is counted at about 250 million annually in Korea alone. Passengers boarding the same chartered bus have at least one thing in common, such as boarding place, destination, purpose of boarding, gender, age, and hobbies, so target marketing is possible through the use of this information.

However, in the past, there has been almost no case of efficiently utilizing the above passenger information, and a marketing system (registered patent 10-2046384 , 10-1537184, etc.) have been disclosed through patent registration.

1. Publication Patent No. 10-2018-0047794 "O2O Marketing Platform System Based on Offline Store Visitor Behavior Patterns and Method of Establishing It" 2. Registered Patent No. 10-2046384 "Bus Passenger Customized Information Provision System" 3. Registered Patent No. 10-1537184 "Video advertisement system in bus using M2M" 4. Registered Patent No. 10-1799814 "Customized Public Relations System"

An object of the present invention is to provide an O2O (Online to Offline) service platform that enables target marketing by providing customized product samples by utilizing bus (particularly chartered bus) passenger information and bus mobility.

In order to solve the above problems, the present invention is an O2O service platform provided in the form of a web page or app, and the number of passengers on board, purpose of boarding, gender information, age information and nationality information are obtained from an authorized information input person. A bus information component that receives and uploads bus information including passenger information and operation information including vehicle number, boarding location, rest area, destination, departure time, service area arrival time and destination arrival time to a management server; an information providing component that classifies the bus information and provides it for viewing according to search conditions; Specify the bus information from the person in charge of the authorized participating company, receive marketing application information including product information, product sample distribution location, and promotion time, upload it to the management server, deliver it through the means designated by the person in charge of entering the information, and A marketing matching component that proceeds with online approval for marketing application information from an information input person; and a GPS component that collects GPS information from a terminal designated by the person in charge of inputting information for a set period of time and transfers the collected GPS information to a terminal designated by the person in charge of the participating company. Provides an O2O service platform (hereinafter referred to as 'the platform of the present invention') for mediating customized product sample marketing based on bus passenger information, characterized in that it is configured to include.

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The marketing matching component may be configured to generate a management code by receiving a marketing approval signal from the information input person.

The platform of the present invention may further include a product information component that collects the product information from the marketing application information and uploads the product information to the management server in connection with the marketing application information.

In addition, the platform of the present invention receives an identification signal for the management code, retrieves product information associated with marketing application information to which the management code is assigned from the product information component, provides it for viewing, receives purchase order information, and participates in the product information. It can be configured by further including a sales agent component that is delivered by means designated by the person in charge of the company.

In addition, the platform of the present invention may further include an information recommendation component for machine learning the purchase order information, matching recommended bus information to product information uploaded through the product information component, and providing the information to the person in charge of the participating company for viewing. can

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According to the present invention as above,

1. Participating companies can conduct target marketing by providing product samples to bus passengers who share specific characteristics in a specific region that is advantageous to the company, and can attract additional purchases from passengers who have been provided with product samples. there is.

2. Businesses that have passenger information, such as bus companies and travel agencies, can earn commission revenue by using passenger information to market product samples within the bus, and present product samples as gifts according to the characteristics of group passengers. can be used as a service.

3. Bus passengers can receive free product samples that match their preferences or travel purpose by allowing product promotion at rest areas or destinations without spending extra time for shopping during travel.

[Figure 1] is a schematic diagram of the platform operation of the present invention.
[Figure 2] is a schematic diagram of the platform structure of the present invention.
[Figure 3] is a schematic diagram of the functional process of the marketing matching component.
[Fig. 4] is a schematic diagram of an online purchase process by interaction of a marketing matching component, a product information component, and a sales agent component.

As shown in [Fig. 1], the present invention is an O2O service platform provided in the form of a web page or an app, and receives bus information including passenger information and operation information from an authorized information input person. a bus information component for uploading to a management server; an information providing component that classifies the bus information and provides it for viewing according to search conditions; and a marketing matching component that receives specific marketing application information for the bus information from an authorized participating company manager, uploads the information to the management server, and transmits the information to a method designated by the information input manager. Provides an O2O service platform for mediating customized product sample marketing based on bus passenger information, including

The O2O service platform (hereinafter referred to as 'the present invention platform') provided by the present invention is provided through an Internet web page or a mobile app, and as shown in [Fig. 2], a bus information component, an information provision component, and a marketing It is configured to include a matching component, and may be configured to further include a product information component, a sales agency component, an information recommendation component, and a GPS component. Since each of the above components is a component classified according to function, it is not premised on physical division or visual division.

When the platform of the present invention is provided in the form of an internet web page, the service provided by the platform of the present invention can be used through site access through the Internet network, membership registration and login, and when provided in the form of a mobile app, an app ( App) You can use the service provided by the platform of the present invention through the process of downloading, registering as a member, and activating the app.

The platform of the present invention transmits and receives information data with a management server online and serves as a window for searching, extracting, editing, etc. of information data stored in the management server, and for this purpose, various terminals (computers, smartphones, tablets) A user interface is displayed on a PC, etc.). The platform of the present invention is implemented as the sum of all programs for transmitting and receiving information data with the management server and utilizing information data stored in the management server, including the user interface displayed on the terminal, and learning and utilizing information data. Artificial intelligence for this can be implemented by combining them together.

The bus information component is configured to receive bus information including passenger information and operation information from an authorized information input person and upload the bus information to the management server.

The person in charge of inputting information may be a person in charge of a bus company, a person in charge of a travel agency, and a representative among passengers (such as a meeting secretary) who can input specific bus information through the platform of the present invention. In the bus information component, to prevent inputting false information Only those who provide personal information, etc. can be authorized as the person in charge of the information input. In the process of the authorization procedure, the person in charge of inputting information may be configured to designate a means (e-mail, SNS, MMS, etc.) to receive various information from the platform of the present invention.

Bus companies or travel agencies can use the platform of the present invention to improve their profits and provide customer service through commission collection, and passengers can receive product samples from participating companies as souvenirs of group tours or events through this platform. there is.

The passenger information includes the number of passengers, purpose of boarding, gender information, age information, and nationality information, and hobbies, interests, and other requirements may be added. The operation information includes vehicle number, boarding location, rest stop, destination, departure time, rest stop arrival time, and destination arrival time, and bus company information and driver information may be added.

The information providing component is configured to classify the bus information and provide it for viewing according to search conditions. The bus information uploaded to the management server by the bus information component can be classified according to keywords, input date and time, bus operation schedule, etc. by the information providing component, and in addition, it is classified according to conditions specified by users of the platform of the present invention and provided for viewing. can be configured to do so.

The marketing matching component is configured to receive specific marketing application information for the bus information from a person in charge of an authorized participating company, upload it to the management server, and transmit the information through a means specified by the person in charge of inputting information.

The person in charge of the participating company is in charge of sales and public relations of the company that will participate in the sample marketing, and only those who have provided personal information to prevent false marketing applications can be authorized as the person in charge of the participating company. In the process of the authorization procedure, the person in charge of the participating company may be configured to designate a means (e-mail, SNS, MMS, etc.) to receive various information from the platform of the present invention.

The marketing application information includes product information, product sample distribution location, and promotion time. Specification information and price information may be included in the product information, and information on related products or other products of participating companies may be added.

Accordingly, the person in charge of the participating company can select a product sample distribution location advantageous to the company among the bus boarding point, stop and rest area, and destination through the marketing matching component, and by inputting the time required for promotion in advance, bus companies, travel agencies, etc. You can ask for permission in advance.

The marketing matching component transfers the received marketing application information to a means designated by the person in charge of inputting bus information specific to the marketing application and proceeds with online approval, thereby targeting marketing through providing product samples to passengers. this can be done

When marketing matching is performed through the marketing matching component, participating companies pay a certain fee through the platform of the present invention, and distribute the fee to bus companies, travel agencies, passenger organizations, etc. that have entered the bus information on the platform of the present invention. can be configured. [Fig. 3] schematically shows an embodiment of a process in which marketing matching is performed through the marketing matching component and fees are distributed in order.

Meanwhile, the marketing matching component may be configured to generate a management code by receiving a marketing approval signal from the information input person. The management code, along with a product information component and a sales agency component to be described later, may enable additional purchases of products that have been provided as samples to bus passengers.

The management code is generated for each marketing application and approval matching case, and can be generated in the form of a string or two-dimensional identification code (bar code, QR code, etc.). Participating companies can print the generated management code on product sample packaging or separate promotional materials and distribute it to passengers. A detailed description of the utilization of the distributed management code will be described later.

The product information component is configured to collect the product information from the marketing request information, connect it with the marketing request information, and upload it to the management server. That is, the product information component collects and stores only product information, excluding variable product sample distribution location and publicity time information among input marketing application information, and manages them as a separate database. Accordingly, when the price, specifications, etc. of a product are changed later, the authorized participating company manager can configure the product information to be modified through the product information component.

The sales agent component receives an identification signal for the management code, retrieves and provides product information associated with the marketing application information to which the management code is assigned from the product information component, and receives purchase order information to receive the participating company. It is configured to be delivered by the means designated by the person in charge.

As described above, the participating company may distribute the management code (in the form printed on a wrapping paper or promotional material) together with a marketing target product sample to passengers. If the management code is in the form of a string, the identification signal may be transmitted to the sales agent component when the string is input through an app page or a web page provided by the platform of the present invention. In addition, if the management code is a two-dimensional identification code (bar code, QR code, etc.), the leading signal of the two-dimensional identification code may be configured to be transmitted to the sales agent component as the identification signal.

Since the product information component connects product information with marketing application information and uploads it to the management server, when anyone accesses the platform of the present invention via the management code generated for each marketing application-approval matching case, the connection with the marketing application information Product information is read, and the purchased product can be purchased through the corresponding web page or app page.

4 schematically illustrates an embodiment of an online purchase process by interaction of the marketing matching component, the product information component, and the sales agent component.

The information recommendation component is configured to machine-learn the purchase order information, match recommended bus information to product information uploaded through the product information component, and provide the information to the person in charge of the participating company for viewing. The machine learning is performed through artificial intelligence, and as the marketing application information including bus information and product information and the purchase order information are accumulated in the management server, machine learning from more diverse perspectives can be performed.

Since the purchase order information is linked to the product information and marketing application information, the information recommendation component provides offline marketing to provide product samples through the platform of the present invention and online marketing results through the management code and sales agent component. Through comprehensive learning and analysis, the product information can be matched with recommended bus information and provided.

Therefore, in the platform of the present invention, when an authorized participating company manager inputs marketing application information through the marketing matching component, the platform enables target marketing to be performed through approval of the marketing application, as well as product information in the product information component. While separately extracting, storing, and managing, the information recommendation component selects recommendable information among bus information uploaded in the future, matches it with recommended bus information, and provides it to the person in charge of the participating company for viewing, so that more active target marketing can be achieved. can do.

The GPS component is configured to collect GPS information from a terminal designated by a person in charge of information input for a set period of time and deliver it to a terminal designated by the person in charge of the participating company.

The person in charge of inputting information may set his/her smart phone, tablet PC, navigation device, etc. mounted on a bus as a designated terminal and set a permitted time for GPS information collection through the GPS component. The GPS component collects GPS information from a designated terminal for a set time and delivers it to a terminal designated by the manager of the participating company, through which the manager of the participating company can grasp the operation status of the bus.

The platform of the present invention relates to an O2O service that mediates target marketing targeting bus passengers, so that participating companies can make appropriate responses to unexpected situations while monitoring bus operation conditions.

In the above, the present invention has been described in detail with specific examples. However, the present invention is not limited by the above embodiments, and may be modified or modified without departing from the gist of the present invention. Accordingly, the claims of the present invention include such modifications or variations.

Not applicable

Claims (7)

delete As an O2O service platform provided in the form of a web page or app,
Passenger information including the number of passengers, purpose of boarding, gender information, age information and nationality information and vehicle number, boarding location, rest stop, destination, departure time, a bus information component for receiving and uploading bus information including service information including arrival time at a service area and arrival time at a destination to a management server;
an information providing component that classifies the bus information and provides it for viewing according to search conditions;
Specify the bus information from the person in charge of the authorized participating company, receive marketing application information including product information, product sample distribution location, and promotion time, upload it to the management server, deliver it through the means designated by the person in charge of entering the information, and a marketing matching component that proceeds with online approval for marketing application information from an information input person in charge, receives a marketing approval signal from the information input person in charge, and generates a management code;
a GPS component that collects GPS information from the terminal designated by the information input manager for a set time and transmits bus operation conditions derived by the terminal designated by the person in charge of the participating company;
a product information component that collects the product information from the marketing application information and uploads the product information to the management server in connection with the marketing application information;
Receives an identification signal for the management code, retrieves product information associated with marketing application information to which the management code is assigned from the product information component, provides it for viewing through a web page or app page, receives purchase order information, and Sales agency component delivered by the means designated by the person in charge of the participating company; and
an information recommendation component that machine-learns the purchase order information, matches recommended bus information to product information uploaded through the product information component, and provides the information to the person in charge of the participating company for viewing; By being configured to include,
While the participating company monitors the bus operation status, offline target marketing accompanied by the provision of the management code and product samples can be performed within the bus while it is stopped,
An O2O service platform for custom product sample marketing mediation based on bus passenger information, characterized in that it is configured so that bus passengers can purchase products online through a web page or app page that provides product information through the management code. delete delete delete delete delete

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