JP4967233B2 - Agent-based social simulation device applying profiling means - Google Patents

Description

The present invention relates to a social simulation apparatus that predicts or calculates social or market movements.

Here, the prior art is organized from the three aspects related to the present invention: social simulation technology, technology for utilizing personal information, and technology for collecting personal information.

Social simulation predicts or calculates social and market movements. Social simulations include those using techniques such as macro models, micro models, system dynamics, cell automata, and agent-based social simulations. Among them, the present invention targets a plurality of agents and modules that have internal states and interact with each other in the simulation world, corresponding to social entities such as individuals and organizations in the real world. each agent or module with the passage, and a social simulation and calculates a change in the state of the whole, in which using the method of agent-based social simulation. Utilizing technology that enables reliable social simulation in a situation where it is difficult to predict the effects of policies and marketing strategies due to the diversification and complexity of social and market structures Doing so is very important in making good decisions. However, even though the most traditional calculation methods using relatively simple statistical methods using macro models can handle simple social structures that can be expressed by typical functions, However, there is a serious restriction that social phenomena that progress in a diverse and complex social structure cannot be handled in an appropriate form.

In contrast, the system dynamics method, which analyzes phenomena as causal relationships, systematically captures the inputs and outputs of system components, describes the causal relationships using differential equations, and performs a simulation that traces the passage of time. By doing so, more complex social structures can be handled as simulation targets, so it is possible to handle social phenomena that could not be handled by a calculation method using a macro model. For example, the WORLD model, well-known as a social simulation using system dynamics, informs the world of the seriousness of global environmental problems and resource problems by presenting shocking calculation results. This greatly contributed (for example, Non-Patent Document 1). However, this method has a limitation that it cannot handle a more complicated social structure involving interactions between individuals constituting a society or a phenomenon caused by the diversity of individuals.

In contrast, social simulation using the agent-based model method can handle interactions among individuals, individual diversity, changes in the internal state of individuals, etc. Can handle more complex social structures. In particular, agent-based social simulations can handle individual diversity, the ability to handle dynamic relationships between individuals, and the ability to examine both individual and overall movements. From the advantages of being able to handle complex logical structures, it has been expected that more accurate prediction and analysis can be performed than relatively simple calculation methods using spreadsheet software. . However, in simulation systems using conventional social simulation technology, including agent-based social simulation techniques, the model is abstract or even if it is concrete, the real-world phenomenon and simulation results There is still a problem that it is difficult to construct a practical application because the divergence is too large. For example, there are still no successful examples of building practical applications for specific purposes such as the formulation of corporate marketing strategies. Many of the social simulations that have been constructed or proposed to date have been used for theoretical research in the field of social sciences. It is not necessarily fatal that the general correspondence is unclear (for example, Non-Patent Document 2). However, this is a fatal problem when trying to build an application. Therefore, developing a technology that suppresses the discrepancy between the real world and the simulation world is a major issue in the technical field.

As a measure for improvement, we conducted questionnaires using paper media, web pages, mobile phones, etc. for individuals living in the real world, and reflected the collected personal information in the simulation world. A social simulation method has been proposed in which the behavior principle of a social subject is reflected in the behavior principle of an agent in the simulation world to suppress the deviation from the real world (for example, Non-Patent Document 3). However, with this method, it is not always possible to obtain accurate and detailed personal information necessary for conducting an effective social simulation in order to construct a practical application. This is because, when conducting a survey, by providing some form of compensation to the survey respondents, even if they can use the incentive to respond to the survey itself, use the incentive to respond correctly It is because it is not possible. Therefore, the problem that the divergence between the simulation world and the real world cannot be made sufficiently small remains. In addition, since personal information was processed into information that lost correspondence with the individual and applied to the simulation world, the information obtained by the simulation was transferred to the individual who provided the personal information and those who were involved with the individual. It was not possible to reduce it, so the use of simulation was also limited.

On the other hand, methods for utilizing personal information industrially have already been performed in various forms. One of the most traditional methods of analyzing social structure and market structure using personal information is simple tabulation or cross tabulation (aggregating each item with an axis to clarify the relationship between multiple question items) ), Multi-dimensional cross tabulation (things that perform cross tabulation in multi-dimensions), hierarchical tabulation (summarizing items such as “large sum”, “medium plan”, “subtotal” by another item) , Group tabulation (grouping and summing up field items in groups, such as when "400 yen" or "455 yen" is set to "400 yen level"), integrated tabulation (integrating multiple tables) Using traditional analysis methods of social surveys, comparatively simple spreadsheet software, statistical processing languages, and the like. However, in these methods, there is a restriction in that the complexity of the construction logic structure, can not be treated as it is calculated material and transition of the internal state of interaction and social entity among social entities, It has been difficult to obtain sufficient accuracy for prediction and analysis of complex dynamics of society and markets including human behavior.

One of the relatively new ways of utilizing personal information is to use data mining technology that finds meaningful correlations and patterns from a vast amount of personal information. In data mining, personal information such as product purchase results, credit card usage history, communication history, access history, questionnaire responses, etc. is used by using techniques such as knowledge engineering, neural network, fractal, pattern recognition, fuzzy theory, and statistical analysis. Extract meaningful correlations and patterns. In contrast to traditional statistical analysis methods that focus on hypothesis verification, data mining focuses on finding hypotheses. Information extracted by data mining includes, for example, risk management such as customer segmentation and target marketing such as product promotion and target selection by selecting potential customers, detection of unauthorized use of credit cards and calculation of automobile insurance premium calculation materials, It is used for etc. Data mining is a useful approach that makes it possible to process and effectively use a large amount of information that cannot be processed by the human brain. However, data mining analysis is only for individual static data, and it is not aimed at calculating the impact of social dynamics. Can not.

Another method of utilizing personal information that has become popular in recent years is CRM technology that manages personal information obtained through communication with customers in an appropriate manner and improves the efficiency of subsequent communication and service provision. Is used. This is because the contents of communications and transactions with customers who have a relationship with each other are recorded in the database each time, and a system that can be referred to during new communications and transactions is built up. It is something to share with. As a result, even if the person in charge changes, the information once confirmed can be confirmed on the system, so it is not necessary to confirm the same information twice. For example, when a delivery service provider or taxi dispatcher receives a call from a customer who has made a transaction once, he or she can check the address and name by referring to the customer information in the database using the information on the incoming number as a clue. This eliminates the need for the customer to convey this information again. The manufacturer records information such as the model of the product used by the customer who communicated once and the content of the communication, so that the customer does not explain the model to be used and past exchanges as long as the customer number is given. You can do it. By recording the information of customers who have made transactions once, the dealer does not have to check information such as the delivery address and the billing address each time. It is possible to propose new products based on information such as past transaction history. However, CRM is aimed at improving the efficiency of communication with customers and realizing effective marketing targeting customers, and it has not been assumed that personal information managed by CRM will be used for social simulation. .

In addition, as an industrial utilization method of personal information, personal information on the past behavior and the current situation of the individual is accumulated in a database and provided with means such as recording, searching, and referencing information. To identify or authenticate an individual by collecting information that identifies the individual and information about the property or information unique to the individual in a database and providing means for registration, reference, etc. Various methods such as recording personal information on personal preferences, past behavior, behavior patterns, etc. in a database, and customizing the services provided to the individual and the content of the information based on the personal information It is done.

As described above, the method of utilizing personal information industrially has been greatly developed in recent years. However, it does not process the personal information of individuals who are active in the real world by a method such as tabulation, but directly or indirectly interacts with social actors by analyzing the personal information as it is. The technology to calculate the process of social dynamics has not been realized in the past.

On the other hand, the technology for collecting personal information has also made dramatic progress in recent years. First, there is a system for collecting a history of access to a personal Internet website. This uses technology called cookies to write identification information for identifying the accessor to the device on the client side, and records the accessor's access information identified by the identification information each time communication is performed. How it works. Detailed information such as when and what page was viewed by the visitor, what information was clicked, what information was presented, what was entered, what was purchased, etc. automatically Can be recorded. In addition, DoubleClick Inc., a major U.S. advertising agency, identified how visitors performed on many websites by identifying them using the same identification information across multiple websites. We have developed a technology that can acquire information in an integrated manner. The collected information is mainly used for data mining and database marketing, and has not been assumed to be used for social simulation.

Second, there is a system that manages personal information collected through the customer service, call center or contact center. This is a mechanism in which a person in charge records information corresponding to the contents of communication with a customer through direct dialogue, telephone, e-mail, etc. as digital information. The collected information is used mainly for facilitating communication with customers and product proposals by analyzing customer preferences and purchasing trends, and has not been assumed to be used for social simulation.

Third, there is a system that records personal information such as the contents of services used, information provided, and contents entered while logged into an account. This is a system that provides an account to an individual and provides some service or information to the individual who is logged in to the account by entering the ID and password issued to the individual. In the process of using the service or referring to the information in a state in which the information is entered, the information that the individual inputs to the system, the information that the system presents to the individual, the information that identifies the information, or It has a function of recording information generated from such information in a database as personal information of the individual. The collected information is used for data mining, CRM, customization, etc., and has not been assumed to be used for social simulation.

Fourthly, there is a system for recording personal information such as actions taken by the individual and services provided to the individual in the process of using the card or IC by the individual. This is a system in which a card or IC is issued to an individual, and a service that provides some service or information to an individual who presents the card or IC issued to the individual, in which the individual presents the card or IC to the system In the process of using the service or referring to the information, the information on the action taken by the individual or the service provided to the individual is recorded in the database as the personal information of the individual. ICs and cards are being used as a means for individuals to use various services in the real world. Plastic magnetic cards have long been used for cash cards and credit cards issued by financial institutions and membership cards issued by companies that provide services for members. In recent years, cards equipped with ICs, such as Felica developed by Sony Corporation, have become widespread. The IC enables a recordable memory capacity to be expanded, highly secure encryption, non-contact communication, and the like, and greatly expands the functions that a conventional plastic card has assumed. Because of its small size, it can be embedded in a mobile phone or embedded in various things as an IC tag. These cards and ICs can record various personal information. It is also possible to record personal identification information for identifying an individual and to extract detailed personal information corresponding to the personal identification information from the remote personal information management server using the personal identification information. Among personal information managed in such a form, there is a highly reliable one that has undergone a process such as being confirmed by an identification card at the time of registration, or updated in real time when the person uses the IC or the card. This includes the latest additions and the exact usages recorded. Such personal information is used to provide services that can be used by holding ICs and cards by users, as well as being used for inventory and sales management as in the POS system, and data mining. It is often used for grasping the best-selling products and consumption trends according to the technique, and for target marketing such as providing advertisements and product information according to individual attributes. In these forms of use, it is already done to predict or calculate social or market movements. However, these are usually done using traditional aggregation methods, special search methods, or special algorithms such as neural computing, and data, programs that reflect personal information, or A social simulation system that performs prediction or calculation by dynamically controlling both has not been realized.

Fifth, there is a method of acquiring personal information in an agent program that supports or represents personal decision making and actions. This is because an agent program that supports or represents a person's decision-making and actions inputs personal information about the person's policy, current state, past action history, etc. from the person, a person other than the person, or another device. Is provided, and the personal information acquired by the means is used to determine an action for supporting or acting on behalf of the individual's decision making or action. For example, there are practical examples such as an agent program that collects information on behalf of the person and an agent program that detects financial conditions on behalf of the person and performs financial transactions. In these agent programs, accurate and detailed personal information including the principals of the principal is input by the user of the agent program as necessary. This is because it is necessary for the user to input accurate and detailed information in order to use the agent program as desired. For example, an agent program that collects information is input to the person's interests, that is, what information is requested, and the agent program that performs financial transactions is the principal. Information on the behavioral principle of the financial transaction, for example, how much the market price of the financial asset held by the company is sold. These are personal information with higher accuracy than personal information that is usually input by a method such as a questionnaire. However, until now, agents in agent-based social simulations have not been effectively linked with agent programs that support or act on behalf of individuals.

Donella H. Meadows et al. “Limits of Growth Rome Club“ Crimson of Humanity ”Report” Diamond, 1979 Kiyoshi Izumi, “Artificial Market-Complex Approach to Market Analysis” Morikita Publishing, July 2003 Hiroki Shima "Application of Profiling Technology-Technology that Supports Diversified and Complex Society and People's Life" (FIF Special Report No. 9) Fujita Institute for Future Management, March 2004

The main problems to be solved by the present invention are the following two points. First, in an agent-based social simulation system for predicting or calculating social or market dynamics, the divergence between the simulation world and the real world can be suppressed, and a practical application can be constructed. Secondly, the calculation results obtained in the agent-based social simulation system or the information obtained in the calculation process can be used for the activities of individuals in the real world that cooperated with the execution of the simulation or the activities of any social entity involved in the individuals. It is to return to the real world in a useful form.

Agent-based social simulation systems built or proposed to date have a high level of model abstraction, and the correspondence between real-world social actors and things and simulation-world agents and modules is unclear The existence and behavior of real-world social actors and their relationships, or the relationship between social actors at the individual level, the existence and behavior of agents in the simulation world, or The relationship between agents did not match or approximated, and deviated.

In particular, one of the reasons why the reliability of social simulation predictions cannot be obtained is that the simulation results greatly depend on the parameter settings in the social simulation. However, in the conventional social simulation, there is no definitive method for setting an accurate parameter. For example, in the conventional simulation, most of the parameters related to the preference and preference of agents in the simulation world are determined by random numbers. However, in this method, the movement of the real-world object and the simulation-world object is different. I have to.

In a social simulation executed on the premise of the dissociated state, expect that the phenomena in the real world and the phenomena in the simulation world match or approximate at least at the individual level, and in many cases at the overall level. I can't. Therefore, it has been impossible to realize a practical application on the assumption that the coincidence or approximation is expected.

In the present invention, by defining an agent in the simulation world using personal information handled by a specific system for collecting or managing personal information of a real world individual, the principle of individual behavior in the real world is reflected in the simulation world. This makes it possible to construct a practical application that suppresses the deviation from the real world.

In the social simulation apparatus according to claim 1, by applying an agent-based social simulation as a simulation method, a social structure similar to the real world can be handled in the simulation world, and the social simulation apparatus Receives personal information of an individual who is active in the real world from the personal information providing apparatus and reflects it on an agent operating in the simulation world (see FIGS. 1 and 2).

Although not included in the claims, the social simulation apparatus according to any one of claims 1 and 2 includes means for holding a list of items of personal information necessary for carrying out the social simulation, and personal information that can communicate with itself. A means for holding a list of the providing device or both, and a list of items of personal information necessary for carrying out the social simulation on all or part of the personal information providing device held by the means transmitted, can comprise a means for requesting or requested to provide personal information required, Thus, it is also possible to facilitate the acquisition of personal information used in the practice of social simulation (see Figure 4).

Although excluded from the claims, the social simulation device according to any one of claims 1 to 2 encrypts the personal information transmitted by the personal information transmitting means in one or more of the personal information providing devices before transmission. with or part of the personal information can comprise means for processing the unidentifiable state, thereby, the protection of privacy of personal information provider may also FIG Rukoto (see FIG. 5).

Although excluded from the claims, the social simulation device according to any one of claims 1 to 2 reads out personal information recorded in the personal information recording system in one or more of the personal information providing device or the social simulation device, Means for processing, means for recording personal information processing data obtained by processing by the means, and means for reading out the personal information processing data. The social simulation apparatus reflects the personal information processing data. data, program, or by dynamically controlling both, social or market movements can be provided with a means for predicting or computing and thereby the personal information, social simulation practitioner or provided personal information It can also be converted into a form desirable for a person (see FIG. 6).

In the social simulation apparatus described in claims 1 and 2 , an agent program that functions autonomously and has a function of supporting or acting on an individual's decision making or behavior is used as a source of personal information.

Although excluded from the claims, the social simulation apparatus according to claims 1 to 2 has a function in which the personal information recorded in the personal information recording medium reads the personal information from an IC or a card in which the personal information is recorded. It can also be collected in an IC scanner or card scanner.

Although excluded from the claims, the social simulation apparatus according to any one of claims 1 to 2 is such that the personal information recorded in the personal information recording medium reads the personal information from a questionnaire response content recording medium such as paper. Reading means, a personal information recording medium for recording the personal information read by the personal information reading means as digital information, and reading the personal information recorded in the personal information directly or indirectly to the social simulation device It can also be collected by a questionnaire scanner provided with personal information transmission means.

Although excluded from the claims, the social simulation apparatus according to any one of claims 1 to 2 is a computer having a human or intelligent judgment mechanism in which personal information recorded in the personal information recording medium arranges questions. And the function to automatically record the interview responses in the interview process involving the interaction with the survey respondents who answer the questions as digital information, or within the social simulation device or personal information providing device or within itself Refer to the personal information already held for the survey subject, determine the information items that are further required to perform the social simulation, give instructions to the questioner about what to ask, and the questioner will respond Response information drawn from the digital information and automatically or in response to the questioner's input Ability to record Te, it is also possible to have, those collected at interviewee recording apparatus.

Although not included in the claims, the social simulation apparatus according to any one of claims 1 and 2 is configured so that the personal information recorded on the personal information recording medium is a user or a means of transportation used by the user in an arbitrary environment. It can also be collected in a navigation system or navigation device that has the function of guiding the course.

Although excluded from the claims, the social simulation apparatus described in claims 1 and 2 is characterized in that the personal information recorded in the personal information recording medium is a main function other than the function of collecting personal information for use in social simulation. It can also be collected in arbitrary software having various functions.

Although not included in the claims, the social simulation apparatus according to any one of claims 1 to 2 is characterized in that the personal information recorded in the personal information recording medium is a means for observing the surrounding situation in an arbitrary environment, and the observation contents A sensor or a measuring device equipped with a sensor, comprising: one or more of a recording unit for recording the digital information and a transmission unit for transmitting the digital information to another device . It can also be collected .

Although excluded from the claims, the social simulation apparatus described in claims 1 and 2 is such that the personal information recorded in the personal information recording medium is
Remote personal information management network-connected to the personal information collection and management client having means for reading the personal identification information from the personal identification information recording means for recording the personal identification information and a function for managing the personal identification information. A personal information collection and management client comprising means for transmitting to a server and means for receiving personal information corresponding to the personal identification information transmitted from the remote personal information management server ;
Means for receiving the personal identification information from the personal information collection management client, and individuals corresponding to the personal information identification information from a database held or accessible by the personal information collection management client means for extracting information, by the said remote personal information management server which includes a means for transmitting said individual information based on the personal information collection management client coordination is the detailed personal information managed by the network You can also .

Although not included in the claims, the social simulation apparatus according to any one of claims 1 and 2 is configured such that the personal information recorded on the personal information recording medium is input to a device that allows a personal information provider to view or view digital information. Means for manipulating information presented to the individual through the device using the information to be used, and information or an element closely related to the information embedded in the information presented to the individual through the device Using the identification information that can be identified and / or information input by the individual through the device in response to the information, or both, relating to the browsing or viewing behavior of the digital information of the individual using the device personal information, recorded, or transmitted to another device the device and the network connection, comprising means, collecting the human digital information activity monitoring system It is also possible the those.

Although not included in the claims, the social simulation device according to any one of claims 1 to 2 is a product that can identify personal information regarding a product or service purchased or used by a personal information provider, and the product or service. has a means for recording by using the service identification information, the said individual information and means for transmitting to the social simulation device or personal information providing apparatus, a network connection with one or more personal information collection management client, the Means for receiving the product service identification information transmitted from the social simulation device or the personal information providing device , and the product service identification information that the device itself has or is accessible to and the product or service corresponding thereto The product corresponding to the product service identification information from the database holding detailed information Or means for withdrawing the detailed information of the service, and means for transmitting the quotient goods or social simulation device detailed information of the original service or personal information providing apparatus, the one or more remote items service information management server A means for receiving the personal information in the social simulation device or the personal information providing device, having a network connection, and specifying a product or service purchased or used by the personal information provider that constitutes the personal information Means for transmitting the product service identification information to the remote product service information management server, and receiving the information indicating the detailed contents of the product or service corresponding to the product service identification information transmitted from the remote product service information management server by Rukoto comprising means for, to take advantage of the more detailed information about individual behavior It is also possible.

Although removed from the claims, social simulation device according to claim 1-2, the personal information providing apparatus, individuals who provided any device, or the personal information individuals who provide personal information held available Any electronic program, coupon, point, or economic value provided directly or indirectly by a social simulation practitioner or who directly benefits from performing a social simulation A means for receiving electronic money can also be provided , which makes it possible to return the consideration for providing personal information to the personal information provider.

Although removed from the claims, the social simulation apparatus according to claim 1 or 2, in any device capable of network connection to the social simulation apparatus, products with particular characteristics, services, people, Means for defining information about the design or method as digital data, means for receiving the digital data, means for presenting the digital data to a personal information provider through an output interface, and an individual through an input interface means for accepting an evaluation against the contents of the digital data from the information provider, comprising means for transmitting information indicating the content of the evaluation social simulation apparatus, also have a network connection to one or more of the evaluation device I can .

Although removed from the claims, the social simulation apparatus according to claim 1 or 2, in any device capable of network connection to the social simulation apparatus, products with particular characteristics, services, people, A means of defining information about the design or method as digital data ;
In the system in which the agent program operates, the means for receiving the digital data is compared with a list of preference information given for each value measure included in the personal information of the principal held in the personal information holding medium. Thus, there can be provided means for giving an evaluation to the contents of the digital data and means for transmitting information indicating the contents of the evaluation to the social simulation apparatus .

Although excluded from the claims, the social simulation device according to any one of claims 1 to 2 is managed for social simulation purposes in a personal information recording medium provided in either the personal information providing device or the social simulation device. Using a personal information of the person or the other person, a program held by the social simulation device executes processing for a plurality of products or services to be compared with a list of preference information given for each value measure included in the personal information. A satisfaction degree calculating means for performing a calculation for estimating a product or service that is highly likely to be satisfied by an individual by a procedure including at least a procedure for comparing data obtained in the execution ; and the satisfaction degree calculating means hands and means, receiving the calculation result of transmitting the calculated calculation result to the advice device When, it is also possible to have the calculation result using the and means for providing advice or suggestion to individuals through an output interface provided in the apparatus, one or more advisory device and the network connection.

Although excluded from the claims, the social simulation device according to any one of claims 1 to 2 receives the personal information of the person managed in the personal information recording medium provided in either the personal information providing device or the social simulation device. Means for accessing the advertisement recording medium in which advertisements that are candidates for presentation to the person are recorded, and advertisements to be presented to the person among the advertisements recorded on the advertisement recording medium in the personal information It is also possible to have a network connection with one or more advertising devices comprising advertisement selection means for selecting based on and means for presenting the advertisement selected by the advertisement selection means to the individual through the output interface .

Although not included in the claims, the social simulation device according to any one of claims 1 to 2 may provide a personal information provider with a specific product or a product that is handled in a social simulation executed by the social simulation device. Information receiving means for receiving information about the service, information presenting means for providing advice, suggestion, introduction, or information presentation through an output interface using the information received by the information receiving means, and the personal information provider It is also possible to have a network connection with one or more contract devices comprising contract means for processing the reservation, contract, or purchase procedure of the product or service in response to the instruction .

Although not included in the claims, in the social simulation device according to claim 2 , the personal information providing device reads at least the personal information holding medium and the personal information recorded on the personal information holding medium. A personal information receiving means for receiving personal information transmitted from the personal information collection and management client, the personal information receiving means having a network connection with a plurality of personal information collection and management clients , and personal information recording medium for recording the personal information received by the information receiving means, by and a personal information transmitting means for transmitting the data read from said individual information recording medium social simulation apparatus, the personal information collection management client also it is a personal information management server having a function of relaying communication between the social simulation device Can, thereby, it is also possible to enable efficient acquisition of personal information (see Figure 3).

Although excluded from the claims, the social simulation apparatus according to any one of claims 1 to 2 replaces an individual with an individual other than a human, replaces personal information with individual information, and replaces the personal information collection management client with the individual information collection management client. By replacing the personal identification information with the individual identification information and replacing the remote personal information management server with the remote individual information management server, it is possible to reflect information on the life forms other than humans and the environment surrounding humans in the simulation world. can, as a result, the Figure Rukoto made possible the suppression of the divergence of the simulation world of phenomena and real-world phenomenon.

Discriminated from the claims, the identification information and the object according to claim 2, which have a network connection with the social simulation device, and personal information of a plurality of personal information providers identify each personal information provider A personal information providing apparatus comprising: a personal information recording medium recorded in a possible form; and means for transmitting identification information read from the personal information recording medium and personal information in a target form to the social simulation apparatus. Can be seen in the improvement of simulation accuracy and the benefit of the personal information provider.

Although removed from the claims, are described in paragraph 0043, a network connection with the social simulation device and networked said individual information providing apparatus, at least, the personal information storage medium, said individual information storage medium The personal information collection and management client comprising means for reading the personal information recorded on the personal information and transmitting it to the personal information providing apparatus can be seen in the improvement of the accuracy of the simulation and the benefit of the personal information provider .
Although removed from the claims, are described in paragraph 0043, a network connection with the social simulation apparatus and a plurality of personal information collection management client, receives the personal information sent from a plurality of personal information collection management client It includes a personal information reception means for, and personal information recording medium for recording personal information received by said individual information receiving unit, and a personal information transmitting means for transmitting the information read from said individual information recording medium on society simulation device Thus, the personal information management server having the function of relaying communication between the personal information collection management client and the social simulation apparatus can be viewed as improving the accuracy of simulation and benefiting the personal information provider .

The invention described in claim 3 has a network connection with the social simulation apparatus described in claims 1-2 , and is used by a personal information provider, and at least a processor and the personal information provider's individual A personal information holding medium in which information is recorded; an instruction content holding medium in which instructions of the personal information provider are recorded; an input interface for receiving input from the personal information provider; and information for the personal information provider An information processing apparatus having an output interface for outputting the personal information provider using the personal information read from the personal information holding medium according to the instruction content read from the instruction content holding medium Or an agent program that can function as a means for executing a procedure for supporting or acting on behalf of an action. Is a system to be.

The effect of the social simulation apparatus according to claims 1 and 2 is that, in the definition of the logical structure of agents in the simulation world or the setting of parameters, the recording of reliable personal information of a personal information provider who operates in the real world is performed. By reflecting, it is possible to set an accurate parameter reflecting the action principle of a personal information provider in the real world. Thereby, it is possible to suppress the deviation between the phenomenon in the real world and the phenomenon in the simulation world.

In addition, in the method of analyzing collected personal information using traditional social survey results analysis methods or simple aggregation software, the interaction between individual social actors, the relationship between individual social actors and the macro environment. In cases where interactions, the order of state transitions at the level of individual social actors, etc. hold the key to affect social dynamics, appropriate predictions or calculations cannot be made. In the method of performing the social simulation used to define the logical structure of the agent having the subject model or to set the parameters, the same state change process can be reproduced in the simulation world even in the above case. It becomes possible to perform highly accurate prediction and analysis in consideration of the influence of state changes.

The social simulation apparatus has the means for requesting or requesting provision of necessary personal information described in paragraph 0024 in the social simulation apparatus , so that the social simulation apparatus assigns items of personal information necessary for carrying out the social simulation to the individual. Personal information management server and personal information collection management client that provide information can be transmitted to the personal information management server and personal information collection management client that provide personal information, and only the necessary information is transmitted to the social simulation device Can do. In addition, in a social simulation device that performs continuous social simulation, when part or all of the model is updated during the social simulation implementation process, new and unnecessary personal information items are required. Is transmitted to a personal information management server and a personal information collection management client that provide personal information at that time, so that it is possible to cope with dynamic changes in the model.

The “ means for encrypting or processing a part of personal information into an indistinguishable state” described in paragraph 0025 is the first of all or a part between the personal information collection management client and the social simulation device . It is possible to encrypt communication and prevent information leakage during the communication process. Secondly, it is possible to protect privacy by preventing personal information more than necessary from being presented to social simulation practitioners. In particular, when the personal information management server provides this means , mutual communication between the social simulation apparatus and the personal information collection management client can be realized while protecting the privacy.

By having the means for processing personal information described in paragraph 0026 , the personal information transmitted from the personal information collection management client to the social simulation device is converted into a form desirable for the social simulation practitioner or the personal information provider. be able to. For example, when the content of processing is standardization, it is standardized so that personal information recorded in different formats sent from various personal information collection management clients can be handled by the same social simulation device. Can be converted. If the content of the process is anonymous information conversion, the personal information provided by the personal information provider is converted into a form that does not know who the personal information is for the social simulation provider, thereby improving the privacy of the personal information provider. Can be protected. When the content of processing is supplementary, when the personal information presented by the personal information collection management client is incomplete, the personal information held by the personal information management server and the personal information of the other person, from the personal information Based on the calculated information or information received from the outside, an incomplete part is estimated and supplemented with this, so that it can be converted into information satisfying the demand of the social simulation device . When the content of processing is organization, it is converted into information that meets the demands of social simulation devices by integrating fragmentary personal information provided at various time steps from various personal information collection and management clients. Can do.

In the invention described in claim 1 or 2 or the like, the effect of utilizing a means as an agent program for acquiring personal information, the operation of the agent program to support or proxy decisions or individual behavior in the real world, It is the point that it is possible to associate the actions of agents that are active in the simulation world so that the actions of the agent program and the agents are substantially the same (see FIG. 7 ). When the agent program supports the user's decision or action, the agent program may have a great influence on the user's decision or action or grasp the user's decision or action. Therefore, defining or updating an agent in the simulation world using the personal information of the user held by the agent program means that the agent has the same decision making and behavior as the user of the agent program. Has a history and can have highly correlated decision-making and behavioral principles. Further, when the agent program acts as a proxy for the user's decision making or action, the decision making or action of the agent program can be regarded as the user's decision making or action itself, Defining or updating an agent in the simulation world using the personal information of the user held by the agent program allows the agent to exhibit exactly the same behavior as an individual's decision making or behavior. The accuracy of the social simulation using the is very high. In any case, particularly in the latter case, a decisive effect is expected as a means for suppressing the difference between the simulation world phenomenon and the real world phenomenon. Furthermore, in comparison with a social simulation system that defines the behavioral principles of agents using personal information collected by conventional questionnaires, it is a direct method for extracting accurate information from respondents by using this method. Incentive is given. When using a conventional questionnaire, for example, even if a substantial reward is prepared in the form of cash, cash voucher, points, etc., this reward only serves as an incentive to answer the questionnaire, Even though indirect incentives such as improving the quality of services and products by their own answers and benefiting themselves, they did not benefit directly by answering correctly. On the other hand, when the method according to the present invention is used, providing correct information to an agent program that supports his / her actions is an action required to extract effective support or substitution from the agent program. Yes, it can give a direct incentive to present accurate and detailed information. The use of highly truthful information is very important for increasing the accuracy of predicting or calculating social or market behavior, and is expected to have a significant effect on industrial use. . In addition, the result of the simulation performed by the social simulation apparatus is fed back to the agent program, and the agent program can support or act on the user's decision making or behavior more accurately. For example, an agent in the simulation world that follows a decision-making process similar to the decision-making process of the agent program may encounter disasters in the future due to a certain decision-making as a result of interaction with other agents or the transition of environmental changes. If anticipated, it is possible to alert the agent program to make the decision and build a mechanism that can avoid future disasters in the real world.

The application of the agent-based social simulation according to claim 1 or 2 is performed by directly linking an agent program that substitutes or supports a user's behavior with an agent in the simulation world. It is possible to match or approximate the operation with that of a personal information provider in the real world. In the questionnaire methods for social simulations that have been proposed or implemented in the past, incentives for answering correctly, even if some incentives to respond by giving some form of reward were used. In many cases, it is not easy to work, so the basis for expecting that the information obtained is correct is often not sufficient. By using the method of directly linking an agent program acting on behalf of or supporting a user's action and an agent in the simulation world described in the present invention, by asking for information for the agent program to behave correctly, It is possible to provide sufficient incentives and opportunities for inputting correct and detailed information. It is possible to match or approximate the behavior of agents in the simulation world with the behavior of personal information providers in the real world by reflecting personal information that is expected to be correct and detailed information in the behavior principle of agents in the simulation world. It becomes.

The IC scanner or card scanner described in paragraph 0028 can obtain personal information held in an IC or card carried by the individual. ICs and cards are widely used as membership cards and payment methods, and whenever an individual uses a service by presenting an IC or card, information such as service usage history can be recorded in real time. . Further, since many ICs and cards have a function of identifying themselves or users, information necessary for this identification is recorded. In particular, in recent years, the recording capacity of ICs and cards has increased, and it has become possible to hold a certain amount of personal information about users, such as user attributes. In addition, if a mechanism for encrypting personal information is used in an IC or card, privacy control by the user can be flexibly performed to some extent.

The effect of applying the questionnaire / scanner described in paragraph 0029 is that personal information described in a questionnaire response recording medium such as paper can be automatically acquired and used for social simulation. . The questionnaire is the most primitive and basic method for confirming an individual's way of thinking and behavior, and can obtain personal information flexibly in various situations. Reading this answer automatically and transmitting it to the social simulation device is a great advantage in reflecting real-world information in the social simulation. In addition to acquiring personal information such as personal preferences and behavioral principles, questionnaires acquire information that identifies the state and nature of various elements that make up the environment surrounding real-world social actors. It can be reflected in the world. In particular, it is difficult to provide a definition based on objective information, such as when it is required to indicate the deliciousness of the food or the goodness of the atmosphere by numerical values, and elements that can only give arbitrary judgment based on human sensitivity When defined, it functions as an effective means.

The effects of applying the interview response recording device described in paragraph 0030 include the following. First, an interview is an individual who can ask questions focused on information that has a high priority for the investigator by repeatedly asking questions in an interactive manner while assembling the question according to the responses of the survey subjects. Since it is an information survey method, by applying the interview response recording device, personal information that is required in social simulation, for example, personal information that is missing in identifying the action principle of agents in the simulation world, It becomes possible to acquire efficiently. Second, an interview is a personal information survey method that can flexibly extract answers to unspecified questions, regardless of whether the response content is an option format or a format that can be expressed quantitatively or logically. Therefore, it can be used to prepare a new logical structure that is not yet defined as a model that agents in the simulation world may hold about the preferences and behavioral principles of the survey subject.

The navigation system or navigation device described in paragraph 0031 can record personal information regarding the location and movement status of the person. When a navigation device equipped with a position measurement system such as GPS is used, personal information related to the location or movement history of the past or present person can be obtained by using the position measurement system. Further, when the navigation apparatus has a function of inputting through a function of inputting a destination, a target arrival time, and the like, it is possible to obtain personal information relating to the location and movement schedule of the person scheduled in the future. Such personal information can be used as information for specifying the location and movement schedule of each agent in the simulation world in the execution of a social simulation characterized by handling the geographical distribution of the real world as a calculation material.

By applying the software described in paragraph 0032 , various personal information that is input when the software is used for purposes other than collecting personal information for use in social simulation, is used for social simulation. Is possible. An individual who has agreed to become a personal information provider can collect the personal information of the personal information provider in the process of using the software for his / her purpose, and conduct a social simulation Collecting more detailed information from many personal information providers without placing a burden on the personal information providers because there is no need to ask the personal information providers for special work to collect personal information. Is expected to be possible. Also, depending on the content of personal information to be collected and how the software is used, it is possible to collect much more accurate personal information than when conducting a questionnaire in an explicit form. When applying game software as software, the player who uses the game software is pursuing to enjoy the game purely, so that more detailed and accurate personal information of the player can be input. Can be built. When applying educational software as software, build a system that enables the input of personal information that accurately captures the user's ability so that the user of the educational software is eager to learn something. Can do. When using personal information management software (PIM) as software, the more the user of the personal information management software depends on the personal information management software in managing the information surrounding the software, the user's exchange partner and schedule It is possible to build a mechanism that can acquire precise personal information. When household account book software is applied as software, the more users of household account book software are dependent on the household account book software in managing their own income, expenditure, assets, etc. It is possible to build a system that can acquire accurate and detailed personal information of a person. In addition, the household account book software has a function of automatically exchanging information with various cards and ICs or various accounts presented at various settlements, so that the user can save the household account book software. It is possible to manage more detailed information and to promote the dependency on the household account book software, and as a result, it is expected that personal information provided to the social simulation apparatus will be further enhanced.

By applying the sensor described in paragraph 0033 , it is possible to record personal information relating to the location and operation of an individual in detail. Information on the location and behavior of individuals obtained by processing information observed by sensors includes information with high and low accuracy. By calculating various installed devices and various other information together, it is possible to specify or narrow down the location and operation of an individual. Moreover, if this information is transmitted to the social simulation device in real time, the social simulation device can apply a model that adjusts the calculation contents while constantly updating the personal information that is a precondition for the social simulation.

The application of the device provided with the means for extracting personal information corresponding to the personal identification information from the remote personal information management server described in paragraph 0034 extracts detailed personal information that cannot be managed only by an IC or a card. Is possible. Also, by selecting the IC or card to be used, specifying by the person's designation, or using some other method, only a part of the personal information managed by the remote personal information management server is designated, and the information By using a system that provides only personal information, it is possible to provide only necessary information and protect the privacy of the personal information provider.

The effect of applying the human digital information behavior monitoring system described in paragraph 0035 is natural for the personal information provider to achieve his / her own purpose without placing a special burden on the personal information provider. Collecting detailed and accurate personal information based on the actual information behavior of the personal information provider, and using it for social simulation, simply by executing the action, regarding the information behavior of the personal information provider in the digital information space Is possible. The personal information obtained in this way can be used for the following purposes, for example, in defining a simulation world agent corresponding to an individual in the real world and updating the state. A list of information contacted by a personal information provider in the digital information space and personal information related to the contact information are used to identify information that can be used as a judgment material for decision-making by agents in the simulation world corresponding to the individual. It can be used as information. If the person is browsing the details of a product, the person knows the information of the product to some extent, and the product is an option when the user selects the product. And the elements in the simulation world corresponding to the product can be in the same state. In addition, the personal information related to the information behavior pattern of the personal information provider can be used as information for defining the information behavior pattern of the agent in the simulation world corresponding to the person. For example, if the person has an information action pattern of always clicking a yellow banner advertisement, the same information action pattern can be given to the agent in the simulation world corresponding to the person.

The social simulation apparatus using the remote merchandise service information management server described in paragraph 0036 enables efficient management of detailed information on products or services purchased by an individual included in personal information. To do. From the viewpoint of data communication, recording, and management, it is not always efficient to hold detailed information indicating the characteristics and the like of each product or service purchased by an individual. In general, there are many products and services that have the same characteristics. In this case, detailed information indicating the characteristics of the products and services is managed by the remote product service information management server. In the information, it is efficient to describe information related to products and services using identification information for identifying products and services, and to refer to the information held by the remote product service information management server for detailed information as needed. is there. On the other hand, some products and services are customized one by one, and there are some that do not exist in the same way. In this case, detailed information on products or services purchased or used by individuals is included in the personal information. It is a reasonable method to keep However, even in this case, if the product or service shares some characteristics with other products or services, the standard elements are organized and managed by the remote product service information management server one by one. When identifying the characteristics of products and services, the identification information that specifies the closest of the standard elements is shown, and the characteristics and standard elements of each product or service are organized It is possible to give difference data that clearly specifies the difference from the product and to identify the characteristics of the product or service. In this case, compared to describing all the characteristics of each product or service, Efficiency in data communication, recording and management is increased.

“Personal information collection and management client, optional held by the individual who provided the personal information” with “Means of receiving electronic records, coupons, points, or electronic money with economic value” as described in paragraph 0037 Device, or any program that can be used by the individual who provided the personal information "means that the personal information provider receives the price of the provided personal information, that is, the individual substantially sells his own personal information. Make it possible. Personal information useful in formulating marketing strategies and marketing activities themselves is valuable information for companies. On the other hand, collecting personal information for individuals is recognized as an infringement of privacy, so people who want to avoid providing unnecessary personal information or personal information that is not consciously collected. There are many people who are alert. However, by using the means described in Paragraph 0037 , applying a mechanism in which a reasonable price for providing personal information is paid, an incentive to provide personal information can be given to an individual. It is expected that many people will be able to receive personal information with high accuracy voluntarily. This leads to a desirable situation for both a social simulation practitioner who can carry out a highly accurate social simulation and a personal information provider who can receive a legitimate consideration for the provided personal information. In addition, when combined with a mechanism that can flexibly specify the scope of personal information to be provided, social simulation practitioners can return compensation according to the scope of personal information provided. It is possible to provide personal information according to the price provided. Therefore, by using the means described in paragraph 0037 , it is possible to develop a personal information buying / selling market for social simulation.

The social simulation apparatus described in paragraphs 0038 and 0039 has the following effects. First, when conducting a social simulation that deals with an object that is difficult to evaluate according to the evaluation criteria defined as digital information of agents in the simulation world, the information representing the object is sent to the real-world personal information provider. By presenting and confirming the evaluation, it is possible to treat each agent as an evaluation for the target. This makes it possible for the simulation world to handle even objects that are difficult to evaluate according to the evaluation criteria defined as digital information, and for products that are considered to be put on the market, high accuracy in the simulation world. Enables test marketing. Second, if the personal information provider does not want to provide some personal information, for example, information indicating the person's evaluation criteria, directly to the social simulation device for reasons such as privacy protection, it is stated in the claim. By using the system or method provided, it is possible to make social simulation work without directly providing personal information that is not desired to be provided. For example, if you do not want to provide personal information related to the evaluation criteria but may provide personal information related to the evaluation results for a specific target, the social simulation device may provide information regarding the evaluation target to the personal information provider or the personal information. This is transmitted to the personal information collection management client used by the provider, the personal information provider or the personal information collection management client evaluates the evaluation object, and the social simulation device applies the evaluation to the decision making process of each agent. By incorporating, the social simulation apparatus can derive the same calculation result as the case where the information related to the determination criterion is received without receiving the information related to the determination criterion. Thirdly, it is a part of personal information and corresponds to personal information that is predicted to have a sufficiently low probability and frequency of access in social simulation, frequently updated personal information, and newly installed items. When information that must be processed or evaluated using personal information that is not held by the social simulation device , such as personal information, the information that must be processed or evaluated by the system or method described in the claims. To the individual or the personal information collection and management client used by the individual, and the individual or the personal information collection and management client processes or evaluates the information using the personal information of the person, and obtains the information by the processing or evaluation. It transmits the obtained information to society simulation apparatus, social simulation device of this information, computation process It can be incorporated. Fourth, if a favorable result is obtained for each agent in the simulation world, it can support that the same result is realized in the real world. For example, in a social simulation that handles the process of building relationships between people and organizations, if it is calculated that there is a high probability that a favorable relationship will be realized among multiple agents acting as people and organizations in the simulation world, If you present each person's information to the real world person or organization corresponding to the agent, check the reaction to this information, and if the actual person or organization showed a positive impression on each other's information, The system can bring together multiple people and organizations. Also, for example, in a social simulation dealing with the product and service market, information about products and services calculated that each agent in the simulation world is highly satisfied is presented to the real-world personal information provider corresponding to the agent. The product or service can be recommended. Thereby, it is possible to work to realize the preferable calculation result obtained in the simulation world in the real world, and it is possible to return the profit to the information provider in the real world who cooperated with the implementation of the social simulation. In addition, when the information provider in the real world responds to the action of the social simulation device , the phenomenon in the simulation world and the phenomenon in the real world coincide with each other, so that the divergence between the simulation world and the real world can be suppressed.

Furthermore, when the social simulation apparatus described in paragraph 0039 is applied, the following effects are expected. Personal information that is not held is required by social simulation apparatus in the practice of social simulation, many processes of acquiring optionally social simulation apparatus, social simulation apparatus and, said individual informant of Use agent program By direct or indirect communication with the personal information provider, the processing is not necessarily performed by the operation of the personal information provider, or the operation of the personal information provider is minimized and automatically or semi-automatically processed. It becomes possible. By actively using this mechanism, the calculation process handled by each agent in the simulation world is not processed in the social simulation device , but in the agent program used by the real-world personal information provider. When applied, social simulation can be carried out by simply transmitting personal information about the results calculated by the evaluation criteria to the social simulation device. The risk of privacy breaches of information providers can be kept low, and more personal information providers can be expected to participate in social simulations. Furthermore, even if the personal information used for conducting social simulation is frequently updated personal information, it is possible to always use the latest personal information possessed by the agent program. Even if the personal information is updated during the process, the update can be reflected in the social simulation in real time.

The effects of the social simulation device described in paragraph 0040 include the following. First, when supporting personal decision-making based on personal information indicating the user's preferences and circumstances, if the person accepts the proposal, the prediction or calculation results in the simulation world match the actual behavior of the person. Therefore, the divergence between the simulation world and the real world can be suppressed. Also, if the person does not accept the proposal, the system can suppress the divergence between the simulation world and the real world by learning about the user's preferences and behavioral principles. Secondly, when supporting personal decision-making based on the personal information of others, in addition to the first advantage, it is calculated that a high evaluation is given between the person and the group who have some correlation in their characteristics By proposing products and services that have been made, it is possible to broaden the person's perspective in selecting products and services. In addition, the market in the real world of products and services that are highly evaluated in the simulation world can be expanded. Third, by adjusting the number of individuals targeted for advice, suggestions, or advertisements, the market can be moderately managed. For example, when the amount of a product or service that can be supplied is limited, it is suggested that the product or service be used by a certain number of individuals who are presumed to be most in need of the product or service. Thus, the product or service can be provided to the user who is most satisfied with the amount that can be provided. As a specific usage example, the number of people who can enter a restaurant at the same time is limited, but at that time it is recommended that users who are assumed to have the highest needs to use the store be used. can do. Furthermore, it is possible to improve the accuracy of market management by making predictions about the usage of products and services in a social simulation device and utilizing the results.

The effects of the social simulation device described in paragraph 0041 include the following. First, by using highly accurate personal information collected or managed for social simulation, the target audience is narrowed down, and the advertisement content is adjusted according to the personal information. Marketing becomes possible. Second, by providing the same advertisement information to a specific person in the real world and an agent in the simulation world corresponding to the specific person, the advertisement information that the agent contacts and the advertisement information that the specific person actually contacts And the information that can be used by the agent and the specific individual as decision materials for decision making can be matched, so that the difference between the simulation world and the real world can be suppressed. Further, by feeding back the person's reaction to the presented advertisement information to the social simulation device , the agent's decision-making principle can be used as a material for bringing the agent's decision-making principle closer to the person's decision-making principle. Third, similar to the third effect described in the effect of the invention of paragraph 0040 , the market can be managed moderately by adjusting the number of individuals to be advertised. Fourth, in a social simulation of a market for a specific item product that can be customized, the agent is provided with information on the specific item product that is customized to best suit the taste, and the agent selects the specific item product. In this case, when providing the customized information on the specific item product to the real-time personal information provider corresponding to the agent as an advertisement related to the specific item product, It is possible to provide information on specific item products that are customized to best suit the personal information provider's preferences to personal information providers who are likely to purchase the specific item products. The effect of improving the efficiency of advertising communication is expected. Further, when the personal information provider has a means for reserving, contracting or purchasing the product for which the advertisement information has been provided, when the personal information provider purchases the product, the specific item product It is possible to provide the personal information provider with the specific item product in a customized state, which is expected to improve distribution efficiency and customer satisfaction.

The effects of the social simulation device described in paragraph 0042 include the following. First, by sending the number of reservations, contracts, or purchases of goods and services to a social simulation device and updating the simulation prerequisites as needed, the divergence between the simulation world and the real world is suppressed, and the simulation accuracy is improved. Can be increased. Secondly, in the third embodiment of paragraphs 0040 and 0041 , the market can be moderately managed by adjusting the number of individuals who are to be advised or suggested or who are to provide advertisements. As described above, the market can be managed more strictly by adding a means for making a reservation, contract, or purchase. Third, when dealing with information on products, services, etc. at the planning stage, by making a reservation or contract to use the products or services when such products or services are actually provided, And service providers can estimate the size of the market, which is very meaningful in determining whether it is reasonable to actually develop and sell planned products and services. . On the other hand, when a planned product or service is realized, an individual user can always get it regardless of how popular it is and how short it is. In addition, it is possible to show the provider that he / she wants it so that the goods / services he / she wants to be actually provided, and to promote the realization of the goods / services. In terms of participating in decision-making as to which products a company or the like develops, it is possible to obtain the same utility as that of casting a vote as a user.

The effects of using the social simulation device described in paragraph 0044 include the following. Firstly, by applying the system or method to an individual that is not an individual but a non-human life form, a social simulation of social dynamics by a non-human life form is performed. Individual information of individuals that are non-human life forms that can be used to suppress the divergence of the world can be acquired. Second, by applying the system or method to an individual that is not an individual, but an individual, which is an article, the environment surrounding the human in the real world and the agent in the simulation world are surrounded in conducting a social simulation of the human society. By associating the environment, the divergence between the simulation world and the real world can be suppressed. Such an application is a social simulation of social dynamics in which human behavior is known to some extent or the nature and state of individual human beings are not so important and the influence of environmental factors surrounding individual human beings is more significant. It is effective when implementing. Third, a social simulation device according to claim 1-2, and a social simulation apparatus described in paragraph 0044, the use in conjunction in the same social simulation, the former system or method, in the real world human The personal information can be reflected in the simulation world agent, and the latter system or method can reflect the information about various elements that surround the human in the real world on the various elements that make up the environment surrounding the simulation world agent. Thus, the divergence between the real world and the simulation world can be further suppressed.

The personal information management server described in paragraph 0043, paragraph 0046, etc. can relay communication between the personal information collection management client and the social simulation device, and can improve the efficiency of communication. If the personal information management server handles the personal information of a single individual, the personal information management server holds a list of personal information collection management clients that can communicate with itself and information about the characteristics of each client When a request for specific information is received from a social simulation device , the personal information management server identifies a personal information collection and management client that is most suitable for acquiring the requested information, and needs the information for this. Instructed to collect and report accordingly. When the personal information collection and management server handles personal information of a plurality of individuals, the personal information management server has a basic list of people registered as personal information providers and attributes used to classify the providers. If it holds such information, it instructs another personal information management server or personal information collection management client that handles the personal information of the identified individual to collect and report the information as necessary. be able to.

The personal information providing apparatus described in paragraph 0045 contributes to suppressing the difference between the real world and the simulation world by providing personal simulation information of individuals who are active in the real world to the social simulation apparatus.

The personal information collection management client described in paragraph 0046 and the like efficiently collects personal information necessary for executing the social simulation in the social simulation apparatus described in the present invention, and directly or indirectly It can be transmitted to the simulation device . In order to use information entered in connection with the product or service used by the person, information entered directly by the person, or information obtained by observing the person's behavior in the vicinity of the personal information provider More accurate and detailed personal information about the personal information provider can be efficiently acquired. In addition, in order to acquire the personal information of one individual, it is possible to use a combination of multiple personal information collection and management clients. In this case, the personal information is configured according to the nature of the target personal information. By distributing the acquisition method of each element to a plurality of personal information collection and management clients, it is possible to acquire personal information by a composite method. By using accurate and detailed personal information for social simulation, it is possible to suppress the difference between the simulation world phenomenon and the real world phenomenon.

The best mode for carrying out the invention is as follows.

The embodiment of the social simulation apparatus described in claims 1 and 2 performs an agent-based social simulation for simulating a lunch market in a certain office district. This is a social simulation device that predicts or calculates social or market movements by following the temporal changes of a simulation world agent or module that has a model of social actors working in the lunch market in a real world office district. In the personal information collection management client having means for collecting or managing personal information of lunch consumers who are active in the lunch market, personal information collected by the personal information collecting means or personal information managed by the personal information managing means and personal information transmitting means for transmitting, directly or indirectly, to the social simulation device, in social simulation apparatus, the personal information that directly or indirectly receive said individual information transmitted from a plurality of personal information collection management client Receiving means; and And personal information recording medium for recording the personal information received by the person information receiving unit, using the personal information read out from said individual information recording medium, agent or module having a model lunch consumer to act in該昼diet market By dynamically controlling data or logical structures that define the principles of state transitions or behaviors, and multiple agents, modules, or both defined or updated by the means. Or a social simulation device having a social simulation means for predicting or calculating a market movement. In the social simulation apparatus , the following program is implemented as means for carrying out the social simulation.

The program for executing the simulation is designed by an object-oriented programming language. Mainly, the A part for controlling the execution of the simulation, the display function for transmitting the execution state of the simulation to the simulation user, and the execution of the simulation. It comprises a B part having a setting function for the user to input conditions and the like and playing a role as a human interface, and a C part for managing the situation of the simulation world. Each of these parts is given as one or a plurality of objects, and each object can hold a subordinate object as a constituent element and can interact with other objects. The social simulation program is preferably created using an object-oriented programming language such as JAVA (registered trademark) , but can be created using other programming languages.

When executing the simulation, the A part that controls the execution of the simulation is first called. The A part calls the B part which plays a role as a human interface, and the B part presents a screen for accepting an input regarding a setting necessary for executing the simulation to the simulation performer, and waits for the input. When the input of the setting contents is completed, the B part passes the setting contents to the A part, and the A part defines the configuration and initial conditions of the simulation world based on the data indicating the conditions for executing the first simulation according to the contents. By doing this, a C part for managing the situation of the simulation world is prepared, a signal for starting the execution of the simulation is given to the C part, and the completion of the execution of the simulation is waited for. When the execution of one simulation is completed, data that needs to be recorded specified in the setting is recorded among the data generated during the execution of the simulation. If the number of iterations is specified, or if you want to compare the execution results while adjusting the values of variables for some agents, prepare data indicating the conditions for executing the next simulation as necessary. In the same way, the simulation is repeated as necessary. When all the simulations are completed, the part A processes the already saved data as necessary, saves the data, and then ends the simulation. At this time, it is also possible to incorporate a process for presenting information related to the simulation execution result to the simulation executor in an appropriate manner. The stored simulation execution result can be referred to by using an appropriate application, and the simulation executor can check the execution result.

The part B, which plays a role as a human interface, mainly displays a part for receiving input relating to settings necessary for execution of the simulation, a part for providing an operation means for managing the execution of the simulation, and the execution state of the simulation. It is composed of a part and a part for displaying a simulation execution result. First, the interface for inputting the setting contents related to the simulation is implemented in the part that receives the input related to the setting necessary for executing the simulation. The settings that can be entered include the specification of the area to be simulated, the number of various agents to be placed in the simulation world, the refinement by the attributes of the personal information provider that is the source when preparing the agent, and the simulation world Adjustment of various variables and patterns to be incorporated into the simulation, simulation end time, designation of variables to be recorded and aggregated data, number of simulation iterations, pseudorandom seed value used for simulation, and the like are conceivable. In addition, if you want to compare the simulation execution results for each variable value while adjusting the variable values for some agents, identify the agent and select one or more variables to be adjusted. Enter a list of values to be given to each variable, or present a setting screen that specifies a setting file that describes the contents. Depending on the amount and content of the setting items, the setting screen may be divided into a plurality of parts. In addition, when the simulation service provider charges the simulation performer every time the simulation is executed, a charge corresponding to the number of agents functioning in the simulation world and the content of the simulation is presented when performing this setting. You can also incorporate a process for signing contracts. Secondly, in the part that provides the operation means for managing the execution of the simulation, the process for starting the execution of the simulation, the process for temporarily stopping the execution of the simulation, the process for advancing the paused simulation to a certain time ahead, Interface that enables operations such as processing to return a paused simulation to a certain time ago, processing to end the current simulation and start the next simulation, processing to reset simulation, processing to end simulation, etc. Is implemented. Thirdly, in the part that displays the execution status of the simulation, information indicating the status or transition of any variable or any agent in the simulation currently in progress is displayed using graphs, tables, texts, diagrams, etc. Implement the interface. It is possible to switch which information is displayed by using a tag, a button, a structure showing a tree structure, or the like. In addition to displaying variables that already exist in the simulation world, it is possible to define unique variables using mathematical expressions that use variables that exist in the simulation world, and to check the status and transition of these variables. It can also be implemented. Furthermore, it is possible to implement an interface that can correct the status of the simulation world by changing the numerical value, the shape of the graph, etc. for a part of the displayed information and then continue the simulation. It should be noted that it is effective to use the portion that displays the execution status of the simulation in combination with the portion that provides the operating means for managing the execution of the simulation. Fourthly, in the part that displays the simulation execution result, the simulation execution result, the information that the simulation execution result is recorded, or the information that is recorded after the simulation execution result is processed is displayed in a graph, a table, Implement an interface to display using text, diagrams, etc. It is possible to switch which information is displayed by using a tag, a button, a structure showing a tree structure, or the like. It is also possible to provide an additional tool that can analyze the simulation execution result. In addition, this interface may prepare an original interface or may be prepared on a platform such as an existing browser.

The C part that manages the situation of the simulation world is mainly composed of a part that controls the situation of the entire simulation world, a part that holds the situation of the macro environment of the simulation world, and an agent that operates in the simulation world. . There are two types of agents in the simulation world: a lunch consumer agent with a model of a lunch consumer active in the real world and a lunch supplier agent with a model of a lunch provider active in the real world. Exists, part C manages a plurality of lunch consumer agents and a plurality of lunch supplier agents.

The lunch supplier agent maintains a variable that indicates whether the restaurant is a restaurant and a variable that indicates whether the restaurant is a bento restaurant. In addition, the lunch provider agent lists the lunch items that he can provide and detailed information about each item, for example, the classification of items, the food and drink items included in the items, the amount and balance of each item, It stores seasoning characteristics, other characteristics, the number of items that can be provided per day, information indicating the price, and the like. In addition, if the variable is given a value indicating that it is a restaurant, the average number of customers that can be accommodated at one time, the average time it takes for a customer to enter the restaurant and exit If a variable indicating time is held and a value indicating that it is a bento restaurant is given to the variable, the number of salesclerks in charge of sales, one salesclerk can judge one customer Information indicating the average time is held. Each lunch provider agent is defined or updated based on data that grasps the actual situation of restaurants, lunch boxes, convenience stores, and the like that are actually providing lunch in the office district to be simulated.

The lunch provider agent performs the following operation when the lunch consumer agent requests a lunch item provided by the lunch provider agent. If the lunch provider agent is a restaurant, if there are enough seats in the store, one seat is allocated to each lunch consumer agent, and the average required for the customer to leave after entering the store. The state is maintained until time elapses, and the assigned seat is released when the time elapses. If there are not enough seats in the store, the lunch consumer agents are lined up and assigned each time the seats are released. At this time, if there are three lunch consumer agents, four seats can be allocated, and a counting rule according to the shape of the table in the store and its operation policy can be determined. When the lunch provider agent is a bento shop, the lunch consumer agents are arranged in a line and the lunch items are provided in order. To provide a lunch item to one lunch consumer agent, it takes an average time for one store clerk to judge one customer, and when there are multiple store clerks, multiple times the speed Can provide this.

As the format of the information held by the lunch item, for example, the following format can be considered. First, for the classification of items, 100 variables from C00 to C99 that record the classification are prepared, and each variable is assigned a food classification such as sushi, ramen, Beijing cuisine, Sichuan cuisine, Italian, French, 1 is assigned to the corresponding variable, and 0 is assigned to the other variables. About the food / beverage item contained in an item, the variable of 1000 from M000 to M999 which shows each food / beverage item is prepared, and if it is not included, 0 will be given and a positive numerical value will be given. The amount and balance of each item are expressed by the magnitude of the positive numerical value given to the variable indicating each food item and the respective ratio. The characteristics of seasoning are to prepare variables that record the saltiness, soy sauce density, sweetness, spiciness, etc., and for each variable, the standard seasoning of each dish is set to 0, The characteristic of each seasoning in the item is given by the difference from the standard seasoning, and if it is stronger, a positive value is given, and if it is weaker, a negative value is given. Other features are defined in the same way. The number of items that can be provided per day is simply expressed as a positive number or zero, but can be flexibly rewritten according to sales by a lunch provider agent that provides the item. The price information is also simply expressed as a positive number.

In principle, the lunch consumer agent executes a series of operations of selecting and consuming one lunch item every day on weekdays. The lunch agent selects a lunch item by following any process of a selection pattern prepared in advance. Various selection patterns can be considered. For example, the following can be considered. A P1 pattern in which one is selected at random from among the lunch provider agents and one is selected at random from among the lunch items provided by the lunch provider agent. A P2 pattern in which one of the lunch items provided by the lunch provider agent having the highest satisfaction among the lunch items provided by the lunch provider agent used in the past is selected at random. P3 pattern that randomly selects one of the lunch items provided by the lunch provider agent used in the past from among the lunch items having a high satisfaction level above a certain value. P4 pattern that selects any one lunch item from the past used lunch items with a probability assigned according to the level of satisfaction. A P5 pattern that applies a P1 pattern with a certain probability, a P2 pattern with another certain probability, and a P3 pattern with another certain probability, and selects a lunch item in each procedure. P6 pattern that selects lunch items by applying the P4 pattern after excluding lunch items that have been used within the past week. A lunch item including a specific item is extracted from lunch items provided by a lunch provider agent to which a variable value indicating a restaurant is provided, and then the P5 pattern is applied to select the lunch item. P7 pattern to select. P8 pattern that selects lunch items by applying the P4 pattern after excluding lunch items provided by a lunch provider agent that is crowded more than a certain amount or has a queue. For lunch agents used in the past, a score is given according to the satisfaction level of the lunch item with the highest satisfaction level, and the sum of the scores given by other lunch consumer agents who share meals is the largest. P9 pattern for selecting a person and selecting one lunch item using some pattern from the lunch agent provided. In addition to those listed here, various patterns and combinations are possible. The pattern in which each lunch consumer agent selects a lunch item is defined according to the personal information provided by the real-world personal information provider corresponding to the lunch consumer agent that indicates how to choose lunch. Is done.

Each lunch consumer agent maintains information indicating the time of the lunch break during which lunch is available and information indicating the time required to arrive at the lunch area where the lunch provider agent is located. . However, the time of the lunch break can vary according to certain rules, and when multiple lunch streets are assumed, the time required for movement can be different for each lunch street ( In the case of multiple assumptions, a process for determining which lunch town to select first is required, but description of an example of this process is omitted). When each lunch consumer agent receives a signal indicating that it is time for the lunch break to begin, it will begin to move to the lunch street and wait for the time required to travel to the lunch street to elapse. If the time has elapsed, a decision-making process for consuming the lunch item is initiated. In the decision making process, the lunch provider agent and the lunch item can be selected promptly based on a certain principle indicated by any of the above patterns, but the decision making can be advanced without hesitation. When making a decision without hesitation, it is possible to refer to information indicating the degree of congestion of the store (that is, the number of extra seats and the length of the column) and the menu, but consider one lunch provider agent. Every time, a certain amount of time is required. At the end of the decision making process, the act of seeking a lunch item according to it is executed. In principle, each lunch consumer agent consumes one lunch item per day and no more lunch items.

Each lunch consumer agent holds information for specifying a preference for a lunch item. When a lunch item is used, the lunch consumer agent's attribute information and information indicating its own preference are used. Satisfaction with the lunch item is calculated. As a format of information for specifying a preference for a lunch item, for example, the following format can be considered. About the classification | category of an item, the food / beverage item contained in an item, and the characteristic of seasoning, the data structure substantially the same as the information which a lunch item hold | maintains is given. However, for item classification, a decimal value from 0 to 1 is given to each variable according to the degree of overall preference for each classification. For food and drink items included in the item, a decimal value from 0 to 1 is given to each variable according to the average degree of preference for each item. The seasoning feature is given by the difference between the standard seasoning of each dish and the preference of the lunch consumer agent in each seasoning scale, and the preference seasoning is the standard variable for the preference for the seasoning feature. If it is stronger than the standard one, give it a positive value according to its strength, and if your favorite seasoning is weaker than the standard seasoning, minus it according to its weakness Gives the number of.

As a method for calculating the satisfaction level of the lunch consumer agent for the lunch item, for example, the following calculation method can be considered. The satisfaction level of the lunch consumer agent with respect to the lunch item is determined by the product of the satisfaction level of the item classification, the satisfaction level of the food and drink items included in the item, and the satisfaction level of the seasoning feature. The degree of satisfaction with the classification of the item is obtained by multiplying the corresponding value among the variable for recording the classification of the lunch item and the variable indicating the preference of the lunch consumer agent regarding the classification of the lunch item, and obtaining a numerical value of 100. Then, an average value of numerical values that are not zero is calculated, and this is used as the degree of satisfaction for the item classification. About the satisfaction degree to the food / beverage item included in the item, the variable indicating the food / beverage item included in the lunch item and the variable indicating the preference regarding the food / beverage item of the lunch consumer agent are multiplied by the corresponding ones to 1000 A numerical value is obtained, the sum of these numerical values is calculated, and this is set as the sufficiency of the food and drink items included in the item. As for the degree of satisfaction with the seasoning feature, the absolute value of the difference between the variable indicating the seasoning feature of the lunch item and the variable indicating the preference for the seasoning feature of the lunch consumer agent is obtained. Then, a certain numerical value is added to the sum of all the obtained numerical values, and the reciprocal number of the numerical value obtained by the addition is calculated, and this is used as a satisfaction degree to the seasoning feature. The satisfaction of the lunch consumer agent with the lunch item is obtained by calculating the product of the three numbers.

However, the data structure of the information held by the lunch item, the data structure of the information indicating the preference of the lunch consumer agent to the lunch item, and the calculation method of the satisfaction are examples, and are obtained by other calculation methods. It is also possible. The lunch consumer agent can refer to the attribute information of the selected lunch item, and continuously holds a part of this information together with information indicating the degree of satisfaction with the lunch item. It can be used as a material for decision making.

The central operation of the part that controls the situation of the entire simulation world is as follows. When it receives a signal to start running the simulation, it advances the time of the simulation world. The time in the simulation world is advanced every unit time, and this information is recorded in the part of the simulation world that holds the status of the macro environment. The unit time is set as 1 minute, for example. It starts at 11:00 per day and proceeds to 15:00, which is repeated daily. However, this process is skipped on business district holidays. The part that controls the situation of the entire simulation world transmits a signal that conveys the passage of time to all lunch consumer agents and lunch provider agents each time a unit time elapses. Each agent performs a scheduled operation when it receives a signal that reaches a time at which some operation is scheduled, but does not perform any operation when it receives a signal that reaches a time that is not. When the processing of a plurality of agents is advanced as the operation at the same time, some rules are set and the processing is performed in order. For example, a rule that decides the order at random each time and advances the process in that order, or a rule that gives data indicating the degree of agility for each agent and advances the process in the order of the agility Etc. are possible. The part that controls the situation of the entire simulation world repeats this until the end time of the simulation is reached or until some end condition is satisfied. When ending the simulation, a signal to that effect is given to the part A that controls the execution of the simulation.

The operating principle and state of each agent are defined or updated based on personal information of an actual person or store information of a store that is active in a specific area in the real world that is a simulation target. Information used to define or update lunch provider agents can be collected by interviews and surveys of stores that provide real-world lunches, but each store has some sort of marketing, advertising, etc. It is efficient to acquire data by using the registered data as it is for the convenience of marketing, or by using what each store inputs as it can be used for purposes other than social simulation. The store information to be acquired is about items necessary to define or update the lunch provider agent in the simulation world. Specific items include a list of lunch items that can be provided, For example, detailed information on items. For lunch items, detailed information is acquired in accordance with the contents of each menu that each store actually provides.

Information used to define or update a lunch consumer agent is an individual who works in a real-world office district and is collected or managed by a personal information collection and management client for use by individuals who procure daily lunch in the specific area. Use information. As an example of the personal information collection and management client, the method described in claims 1 to 2, paragraphs 0028 to 0035 or any of its embodiments can be used. One best example here is to use an agent program that has the ability to assist or act on an individual's daily lunch selection. The agent program provides a list of selectable lunch offering stores and a list of lunches and detailed information about the contents, and in some cases, the degree of crowding of each store, the sales situation of each menu, the contents of the daily menu, each store and each It includes means for referring to information such as evaluations on menus, and information on the eating habits, past eating history, and decision-making patterns of the user of the agent program, in some cases, health status, doctor And information indicating the advice of the consultant, the exercise status, the user's request, etc., and a function for proposing an optimal menu to the user every day based on the information. In addition, the agent program has a function of navigating the user to the store, a function of reserving a seat so that the user can enter the store at the scheduled arrival time, and an order for a meal so that the user can start eating immediately after entering the store. It can have a function of acting as a substitute. By using the agent program as a personal information collection and management client, it is possible to directly relate the decision-making process of the individual to the decision-making of the lunch consumer agent in the simulation world corresponding to the individual. The effect of suppressing the difference between the real world phenomenon and the real world is expected. The personal information to be acquired is about the items necessary to define or update the lunch consumer agent in the simulation world. Specific items include information indicating the lunch break time zone during which lunch can be taken, For example, information indicating the time required to arrive at the lunch area where the lunch provider agent exists from his / her desk, information specifying the preference for the lunch item, and the like.

Furthermore, although detailed description of the model is omitted here, the process of issuing some coupons to the lunch consumer agent, the process of providing some advertising information to the lunch consumer agent, and lunch consumers providing lunch A process for exchanging information about a worker agent and lunch items can also be added.

Here, in order to describe the simulation example as simply as possible, an example of a social simulation specific to the lunch market in a specific area that can grasp the market model relatively simply has been described. It is also possible to construct a simulation targeting a market in a wide area, a simulation targeting not only lunch, but a market covering the whole eating habits.

The personal information management server described in paragraphs 0043, 0046, etc. can handle the personal information of one individual in a single personal information management server, and can also handle the personal information of a plurality of individuals.

The first embodiment of the personal information management server described in paragraph 0043, paragraph 0046, etc. handles personal information of one individual in one personal information management server, and is a method of installing it in the residence of the individual. Thus, a form of collecting personal information of a person from a plurality of personal information collection and management clients existing in the form of a television, a refrigerator or the like in the residence is conceivable. In this case, the personal information collection management client and the personal information management server perform communication related to personal information and other information by wired or wireless communication means. In this case, the personal information management server may exist in a form incorporated in a device such as a mobile phone or a personal computer, or may exist in the form of a single piece of hardware. In addition, when a mobile phone is applied as a personal information management server, it can be carried by the person anywhere, and can be communicated to the person by various devices arranged in every living space and communication means such as wireless or infrared. Various related information can be collected, and the information can be transmitted to other personal information management servers or social simulation devices through communication means such as public lines.

The second embodiment of the personal information management server described in paragraph 0043, paragraph 0046, etc. handles the personal information of a plurality of individuals in one personal information management server, and is installed on the network by Internet-related service providers The personal information is received from the personal information collection management client or personal information management server that collects or manages the personal information of each individual in the server, and the personal information is processed as it is or processed into the social simulation apparatus . A form such as transmission is conceivable. In this case, the Internet-related service provider can make a contract with the individual who provides the personal information in some form for matters such as collection and management of personal information and transmission to the social simulation device . For example, returning the consideration for providing personal information to the individual, providing any service to the individual according to the provided personal information, that the individual must not provide inaccurate personal information, It is possible to make a contract for

According to the embodiment of the social simulation device described in paragraph 0024 , the “ means for requesting or requesting provision of necessary personal information”, the content of the personal information transmitted from the personal information collection management client to the social simulation device is dynamically changed. It is to adjust. In a social simulation device that continuously performs social simulation, when part or all of the model is updated, personal information items that are no longer required to acquire personal information in the new model and those that are newly required in the new model The personal information item list is transmitted to the personal information management server and the personal information collection management client from which the social simulation apparatus receives provision of personal information. The personal information management server that has received the list, if necessary, collects all or a part of the information in another personal information management server or personal information collection management from which the personal information management server provides personal information. Send to client. The personal information collection and management client that has received all or part of the information in the list recognizes personal information that is no longer necessary and new personal information that is unnecessary thereafter, and the personal information that is required thereafter. Send to social simulation device or personal information management server. The personal information management server that has received the personal information required thereafter transmits the received information to the social simulation device . At this time, the personal information management server or personal information collection management client that has received a list of personal information items that are newly required in the new model newly determines whether to transmit personal information corresponding to the items to the social simulation device. It has one or more of means for confirming with the personal information provider, means for judging based on the policy held by itself, and means for negotiating with the social simulation device about the contents of the personal information to be newly provided and the corresponding value. be able to. The above embodiment dynamically adjusts the content of personal information transmitted from the personal information collection and management client to the social simulation device , but does not dynamically adjust the content of the personal information, so that the social simulation is performed. Only in the first step of performing the above, a form of transmitting a list of personal information items necessary in the model handled by the social simulation is also conceivable.

The embodiment of the social simulation apparatus described in paragraph 0025 uses a public key encryption protocol, and the personal information collection and management client encrypts personal information using the public key A provided by the social simulation apparatus. in that comprises means, social simulation apparatus of the personal information encrypted by said means, said server maintains, using a secret key corresponding to the public key a, in which comprises means for compounding . Similarly, the social simulation apparatus includes means for encrypting information to be transmitted to the personal information collection management client using the public key B provided by the personal information collection management client. It is also possible to provide means for decrypting the encrypted information using a secret key corresponding to the public key B held by the client.

As an example of the social simulation apparatus described in paragraph 0026 , there is one that realizes processing such as standardization of personal information, conversion to anonymous information, supplementation, organization, and the like.

In the first embodiment of the social simulation device described in paragraph 0026 , personal information recorded in different formats transmitted from various personal information collection management clients can be handled by the same social simulation device . Converting to a unified standard. For example, information indicating a particular preference of an individual is defined on four axes A, B, C, and D in a certain social simulation. In a personal information collection management client, A1, A2, B, C, and D are defined. In the case of defining with five axes, if it is known that the value of A can be estimated from the values of A1 and A2 by an appropriate expression, the personal information management server can use A1, A2, B, C , D can be converted into information defined on the four axes A, B, C, and D. Further, for example, the value of the scale for specifying a certain property of an individual is specified by a value in the range of 0 to 1 in the social simulation device , but specified in the range of −1 to 1 in the personal information collection management client. In this case, information specified by values of −1 to 1 can be converted to information expressed by values of 0 to 1 by an appropriate conversion formula. In the above example, only the simplest level format conversion method has been mentioned, but it is highly likely that more complicated formats will be applied to personal information collection management clients and social simulation devices. It is required to use an appropriate one according to each format.

The second embodiment of the social simulation device described in paragraph 0026 is to convert the personal information provided by the personal information provider into a form in which the personal information is unknown to the social simulation provider. . For example, in a personal information management server having a function of receiving personal information directly or indirectly from a personal information collection management client and transmitting personal information directly or indirectly to a social simulation apparatus , a specific individual Personal identification identification information that contrasts any information that can be identified with anonymous identification information that allows the social simulation device to uniquely identify an individual while remaining anonymous, and stores the personal information in the social simulation device When transmitting, instead of deleting all information that can identify the personal information provider from the personal information to be transmitted, the anonymous identification corresponding to the personal information provider held in the personal anonymous identification contrast information The information is attached to the personal information and is transmitted to the social simulation device . When information is presented to the specific personal information provider from the social simulation device , the social simulation device transmits information with the anonymous identification information attached thereto to the personal information management server. The specific personal information provider is determined from the anonymous identification control information, and the information is presented to the person. At this time, if the personal anonymous identification contrast information held by the personal information management server is not disclosed to a third party, the personal information described in the present invention is used while maintaining the anonymity of the personal information provider. A social simulation device can be realized, and it is possible to support the privacy protection of the personal information provider.

In the third embodiment of the social simulation apparatus described in paragraph 0026 , when the personal information presented from the personal information collection management client is incomplete, the personal information and other persons held by the personal information management server Based on the personal information, information calculated from the personal information, information received from the outside, etc., an incomplete part is estimated and supplemented. The information sent from the personal information collection management client does not always meet the requirements of the social simulation device , but the personal information management server uses other information that it can acquire. Can compensate for this. For example, if the personal information management server handles personal information of a specific individual continuously, it is possible to estimate and fill in the shortage information based on the personal information of the person presented in the past. Further, if the personal information management server handles personal information of a plurality of personal information providers, it is possible to estimate and fill in the shortage of personal information based on the personal information of others. In this case, it is effective to perform clustering of personal information providers by some method based on already clear personal information such as the attributes of the person and make a guess based on the personal information of others belonging to the same cluster. is there.

The fourth embodiment of the social simulation apparatus described in paragraph 0026 integrates piecewise personal information provided from various personal information collection and management clients. For example, the following method may be used when it is desired to investigate a list of advertisement information that the person has contacted for a certain period of time. First, for advertising information that flows on TV and radio, devices such as the TV and radio used by the person record the channel and time zone broadcasted by the device, and this information is used for the content and time of the broadcast advertising information. Information that identifies advertising information that is likely to be presented to the person is transmitted to the personal information management server in light of the program scheduling schedule or broadcast record in which the band is specified. Alternatively, if digital broadcasting becomes more serious, if information that identifies broadcast advertisement information can be obtained directly from information incorporated in the broadcast, it can be transmitted to the personal information management server. is there. In the case of a video, it is possible to take measures such as excluding the advertisement information included in the fast-forwarded portion. Next, the advertisement information contacted through the Internet is grasped by the personal computer or personal digital assistant used by the person by reading the tag embedded in the information presented to the person and presented to the person. Information specifying the advertisement information is transmitted to the personal information management server. In addition, for street advertisements, a device equipped with a position measurement system (for example, a portable information terminal or a navigation device) used by the person measures the position information of the person along the time axis, and this information is Personal information management that identifies the advertising information that existed at the point where the person passed by comparing it with the geographical information system on which the information identifying the advertising information was plotted, and that this information is likely to have been contacted by the person Send to server. In this case, it is possible to perform processing such as excluding information with a low possibility of contact depending on the direction of movement of the person or the direction of the advertisement. In addition, if calculated together with the weather information at that time and location, for example, on a rainy day, or on a day with strong sunlight if it is a person pointing to a parasol, the street advertisement information in a high position It is possible to add a process that reduces the possibility of contact. The personal information management server integrates the pieces of information collected in this way, and creates a list of advertisement information that is likely to have been contacted by the person. The above example is an example of creating a list of information that the person is likely to have contacted for a certain period of time, but in addition, from a POS system used in various stores, or a plurality of point cards, Receive and integrate information about who, when and where you paid for what goods or services from credit cards or from multiple devices that keep track of when point cards or credit cards are used A mechanism to do this is also possible.

When integrating personal information presented in discrete time steps, an apparatus equipped with personal information processing means may have means for evaluating the freshness of information according to the information content provided, personal characteristics, etc. it can. In this case, it is also possible to use only information that satisfies a certain standard regarding the freshness of information as information to be integrated. In addition, the reliability of the integrated information is evaluated according to the certainty of the information items to be organized, and only information that satisfies a certain standard is transmitted as effective personal information to the social simulation device. It is possible to take measures such as adding information indicating reliability evaluation to the personal information transmitted to the simulation apparatus .

Examples of the agent program described in claims 1 to 3 include the following.

The first embodiment of the agent program according to claims 1 to 3 performs a transaction of financial assets owned by an individual on behalf of an individual or other social entity (hereinafter referred to as an individual). It is a financial transaction agent program. The financial transaction agent program comprises means for holding information on financial assets owned by individuals or means for accessing a financial account for managing information on financial assets owned by individuals, etc. Means for recording rules when individuals etc. buy and sell financial assets, means for receiving market price information regarding movements in the real world financial asset market from a network-connected server, and processing the market price information according to the rules Means for buying and selling financial assets owned by individuals based on the results obtained, means for writing the contents of the buying and selling to means for holding information about the financial assets or a financial account for managing information about the financial assets, and A personal information collection and management client comprising means for presenting the contents of sales to an individual. For example, a rule when an individual or the like buys or sells financial assets owned by the individual or the like is given as follows. If the market price of the financial product brand A reaches X1, Y1 units are purchased, Y2 units are purchased when it reaches X2, Y3 units are purchased when it reaches X3, Y4 units are purchased when it reaches X4. However, X1 to X4 can take an absolute value or can take an increase / decrease value based on a specific time point, and Y1 to Y4 can take a negative value. When Y1 to Y4 take a negative value, it means that the financial asset corresponding to that is sold. Also, for example, if the ratio when the financial product brand A and the financial product brand B are exchanged directly or through temporary cashing reaches V1, the assets of the financial product brand A in the W1 unit are exchanged for the assets of the financial asset brand B. When V2 is reached, the asset of the financial product brand A in the W2 unit is exchanged for the asset of the financial asset brand B. Although the above is an example of a relatively simple rule, it is possible to set a more complicated rule using various information that can be referred to by the agent program. For example, the amount of cash held at that time, the average stock price, the official discount rate, the exchange rate, the price of another specific financial product, or information on weather, weather, humidity, government announcement materials, statistical data, opinion poll results, Results of specific surveys, information on election results, information indicating whether or not a particular character string is included in the news of the day, information indicating the presence or absence of a press release, evaluation information for a specific target provided by a specific resource, etc. It is conceivable to use various types of information represented in numerical values or logical forms for defining conditional expressions or the number of trades. The rules can be updated at any time by an individual who uses the agent program. In addition, an individual or the like does not voluntarily set the rule, and the rule provided by a third party consultant or advisor can be provided as it is or after being processed. Alternatively, in order to realize a function in which a plurality of financial transaction agents perform specific financial transactions while synchronizing for a specific purpose, information on instructions and actions from other agent programs as information for defining the rules Alternatively, it is also possible to use information on the message transmitted from a server that transmits information having a specific message to a plurality of agent programs. A social simulation apparatus that performs a social simulation for handling a real-world financial product market receives information about the individual related to the financial transaction possessed by the agent program in real time, and uses the information about the individual and the like to In the simulation world, an agent that performs a financial transaction corresponding to an individual who performs a financial transaction is defined, or the definition of the agent is updated, and a simulation of a real-world financial product market is performed. The social simulation apparatus can simulate how the financial market moves if various factors surrounding the real world financial market change. If the system or method described in this embodiment is used, the agent program acting on behalf of the financial transaction in the real market and the behavior of the corresponding agent in the simulation world are completely the same. The social simulation device functions as a decisive system that suppresses the difference between the real world and the simulation world. If all financial transactions are carried out by such an agent program and all the information held by the agent program is provided to the social simulation device , a certain condition specifying the values of all the requirements surrounding the financial market Can accurately predict how financial markets will move when In fact, there are many uncertainties in the factors surrounding the financial market, which involve the activities of various actors, and the condition that all financial transactions are carried out by such an agent program. -It is not always easy to satisfy the condition that all information held by the program is provided to the social simulation device . Therefore, the simulation world and the real world phenomenon cannot be perfectly matched. As many financial transactions are carried out by the agent program, and much of the information held by the agent program is provided to the social simulation device , it becomes possible to suppress the divergence between the simulation world and the real world. As a result, various actors in the real world can examine in advance how their actions in the real world affect the market. For example, the central bank can consider in advance how the market intervention on the yen-dollar exchange rate will affect the stock price. Alternatively, companies can consider in advance at what timing a press release will have a positive impact on stock prices.

The second embodiment of the agent program described in claims 1 to 3 is spent on food and beverage preferences, dietary patterns, past nutritional status, health status, advisor advice, schedule, meals It is an agent program that supports personal eating habits using personal information such as budgets that can be used and policies regarding eating and drinking. The following program is assumed as the agent program for supporting an individual's eating habits. The agent program includes the user's preference for food and drink, dietary patterns, past nutritional status, health status, advisor advice, schedule, budget that can be spent on meals, It has a function to manage personal information such as policies. The personal information includes means for displaying a question to the person himself / herself, obtaining an answer to the question by the person's input, means for obtaining information for identifying the person's behavior through a sensor, etc., personal information of the person Defined by either means for acquiring the personal information from other devices holding the network through the network, means for acquiring new personal information by calculating or analyzing the acquired information according to an information processing procedure possessed by itself Or updated. While the agent program refers to the food / drink menu information managed by the remote food / drink menu management server, the agent program is based on the personal information of the person managed by the agent program and the range permitted by the person's schedule and budget restrictions. Each meal is recommended according to information such as the person's past nutritional status, the person's health condition, and the advisor's advice for the person, and also conforms to the person's preference for food and drink and dietary patterns A function that can calculate the best food / beverage menu candidates and propose it to the person, check whether the person accepted the proposal, and if not, propose another candidate and repeat this Have. In addition, the agent program can acquire some policy regarding the selection of the person's food / drink menu by the input of the person, and can hold the policy. In this case, the agent program selects a candidate for the food and drink menu according to the policy described in the policy. However, the remote food / beverage menu management server manages a database for managing food / beverage menu information and has a function of transmitting the food / beverage menu information to the agent program in response to a request from the agent program. Point to the server. In addition, the food / drink menu information is a list of restaurants that the user of the agent program can select as a place to eat and drink, the location and business hours of each restaurant, and the food and drinks that can be eaten and consumed at each restaurant List of items, information indicating characteristics of each food item such as seasoning, aroma and quantity, information indicating calorie, nutritional value and salt content of each food item, information such as price of each food item Shall. The food / drink menu information includes a list of food / beverage stores where the user of the agent program can purchase food / beverage, the location and business hours of each food / beverage store, and purchases at each food / beverage store. List of food items that can be used, information indicating characteristics such as seasoning and aroma and amount of each food item, information indicating the calorie, nutritional value and salt content of each food item, price of each food item, List of home cooking that can be prepared for users of the agent program, information indicating characteristics such as seasoning, aroma and quantity of each food item, calorie, nutritional value and salt content of each food item It is also possible to include information such as a list of materials necessary for preparing each food item and the cost required for the information. A social simulation device for conducting a social simulation for handling a food market in a real world restaurant receives personal information of a personal information provider possessed by the agent program, and uses the personal information in the real world food market. The agent that performs the consumption activity in the simulation world corresponding to the individual who performs the consumption activity is defined, or the definition of the agent is updated, and the simulation of the real world restaurant market is performed. Moreover, the social simulation device defines a food / drink menu consumed in the simulation world corresponding to a food / drink menu consumed in the real-world food / beverage market using food / beverage menu information that can be eaten and consumed in the real-world food / beverage market. The simulation world food market environment corresponding to the real world food market is set. In addition, as the food / beverage menu information in the simulation world, the same food / beverage menu information stored in the remote food / beverage menu management server can be handled. An agent in the simulation world holds information similar to the agent program used by the real-world personal information provider corresponding to the agent, and can make a decision by following the same calculation process. As a result, if the probability that the personal information provider accepts the initial proposal of the agent program increases, the decision made by the personal information provider in the real world and the decision made by the agent in the simulation world will probably coincide. The gap between the real world and the simulation world is reduced. If the personal information provider does not accept the initial proposal of the agent program, the agent program sends information on the actually accepted proposal to the social simulation device , and using this information, the agent program The actual behavior history is corrected, and the status of the agent in the simulation world is brought closer to the status of the personal information provider in the real world, thereby suppressing the difference between the real world and the simulation world. Furthermore, using the information of the proposals actually accepted, the agent in the simulation world learns about the actual selection principle of the personal information provider, or the agent program in the real world learns this By reflecting the effect on the agent in the simulation world, it is possible to reduce the discrepancy between the selection principle of the agent and the selection principle of the personal information provider, and thereby suppress the discrepancy between the real world and the simulation world. Become.

The third embodiment of the agent program according to claims 1 to 3 is an information collection agent program having a function of automatically collecting information requested by a user in the Internet information space and presenting it to the person. is there. The agent program includes an access means to the Internet information space and an interface capable of interacting with the user, and is implemented in either a device held by the user or a server on the Internet. For the information that the user wants, the category of the target information, the keyword that the target information should include, the keyword that should not include the target information, the Internet address space to be searched, the specific tag The conditions such as the contents to be included in are specified, and the agent program holds this. The agent program accesses the information that satisfies the condition while accessing the information existing at the Internet address registered in advance and the information existing at the Internet address or hyperlink destination included in the information accessed by the agent program. Search, collect and collect target information, and organize and maintain it. The agent program presents this information to the user according to a preset schedule or at the request of the user. The agent program further assigns a similar word of a keyword specified using a thesaurus, a function of extracting a higher score after scoring the degree satisfying the condition when selecting information A function that calculates a range of conditions equivalent to the condition, a function that omits duplicate contents of similar information among the collected information, a function that organizes and classifies the collected information according to a given rule, an advertisement of the collected information, etc. A function for deleting unnecessary parts, a function for recording information already presented to the user and controlling so that the same information is not presented many times, and an ID for identifying the information in the collected information If it is embedded, the function to manage the information presented to the user using the ID and whether the information presented to the user was useful to the user It can include features that reflected in the condition of the search received information after having extracted the features of informative was the information and futility is a information, and the like. A social simulation device that performs a social simulation that handles any phenomenon in the real world and handles an agent's information acquisition process or a decision-making process based on the acquired information is personal information regarding information search conditions that the agent program has. Receive personal information about the list of information presented to the person, or both, and use the personal information to define information gathering principles or information with reference experience for agents in the simulation world Or update. The information acquisition process and the decision-making process based on the information held are basic operation processes given to agents in various social simulations dealing with market transaction behavior, voting behavior, information exchange behavior, etc. By using it, it is expected that the user of the agent program in the real world and the agent in the simulation world can be associated with each other in terms of information behavior, and that it will function meaningfully in order to suppress the gap between the real world and the simulation world. .

Examples of the IC scanner or card scanner described in paragraph 0028 are as follows.

The first embodiment of the IC scanner or card scanner described in paragraph 0028 can be commonly used in many restaurants. When each store is used, the store used, the payment amount, the order A function for reading and recording personal information recorded on a point card having a function for holding restaurant use history information such as a menu and a function for holding one or more coupon information that can be used at each store An IC scanner or a card scanner. Among these, personal information about restaurant usage history is the parameters that bear the consumption phrases of each agent in the simulation world, such as restaurant usage frequency, restaurant preferences, average budget when using a restaurant once, It can be used to specify the value of parameters such as menu preferences.

The second embodiment of the IC scanner or card scanner described in paragraph 0028 uses a function to encrypt and record retained personal information, and acquires only personal information within the range permitted by the principal. By doing so, it is a mechanism that enables flexible privacy control by the person himself / herself. The IC or card holds information with the following structure (see FIG. 8 ). Key A, key B, and key C manage information group A (information A1, information A2, information A3, and so on), information group B, and information group C, respectively. That is, for example, all information belonging to the information group A is encrypted by the key A. Further, the key C manages the information group D and the information group E, respectively, as a part of the information group C, and manages the key D and the key E. Further, the key M is assumed to manage the key A, the key B, and the key C as a part of the information group M managed by itself. By holding the information encrypted in the above structure in the IC or card, for example, only the information group D by using the key D, and the information group C, the information group D, the information by using the key C It is possible to access all the information stored in the group E by using the key M, that is, the information group M, the information group A, the information group B, the information group C, the information group D, and the information group E. It becomes possible. By using this structure, the user can flexibly disclose only permitted information. For example, in the information group D, in the information group D, in the information group E, in the information group D, in the information group D, in the information group C, in the information group D If the information to be identified is managed in each of the information groups A, by presenting the key D, only the restaurant usage history is presented, and if the key C is presented, the anonymity of the person is maintained for all the restaurants usage Can be presented as is. Moreover, if the key M is used, all the held information can be managed. As a result, the user of the IC or card can flexibly disclose the personal information such as selling only a part of the personal information. When the keys A to E are necessary, they may be presented by a method such as direct input by the person, or some key management system can be used if it is difficult to store them. Note that the above information structure is an example, but there are various variations on the information hierarchical structure and what information is held in each information group, and this can be freely set and edited by the user. It is also possible to make it possible.

As an example of the questionnaire / scanner described in Paragraph 0029 , an answer to a questionnaire for asking personal information regarding an individual's behavioral principle, judgment standard, value scale, schedule, etc. is obtained from an answer sheet in which a questionnaire sheet is written in a mark sheet format A questionnaire scanner with means for reading personal information presented as an answer to and recording it as digital information or transferring it to another network-connected device. For example, when conducting a questionnaire that evaluates the taste, amount, satisfaction, or atmosphere or customer service of a food eaten at a restaurant, the personal information provider must provide a questionnaire response sheet provided on the table. After filling in the answer, pass the questionnaire answer sheet filled with the answer through the questionnaire scanner next to the cash register at the time of settlement. To give an incentive to answer the questionnaire, those who cooperated in the answer may take measures such as discounting 1% of the fee. In order to maintain the privacy of the customer with respect to the store clerk, the questionnaire / scanner only needs to collect the questionnaire response sheet inserted by the survey respondent without presenting it to the store clerk. The collected answer sheet may be held in a sealed state by the questionnaire / scanner, and may be collected and processed at a later date by the questionnaire surveyor. It may be cut immediately after being read. The personal information obtained as an answer to the questionnaire is directly or indirectly to the social simulation device as information for specifying the personal information provider's preference and as information for specifying the restaurant and the evaluation of each menu. Sent and used for social simulation. Furthermore, in the real world, this information is sent to an agent program to support or act on behalf of the personal information provider himself / herself, and used as a material for grasping personal preferences or tabulated. The above information is sent to the store manager and used as a judgment material for improving store menus and services, etc., and sent to coupon issuers and advertisement issuers to select who can issue coupon coupons and store advertisements. It can also be used as information when doing so. By using a plurality of questionnaire response information utilization processes in combination, it is possible to effectively use the personal information obtained by conducting the questionnaire and to expect a synergistic effect of each service.

Examples of the interview response recording device described in paragraph 0030 include the following.

In the first embodiment of the interview response recording device described in paragraph 0030 , the personal information items necessary for carrying out the social simulation among the personal information not held in the social simulation device for the personal information provider are shown. A function for composing questions in an effective order while dynamically confirming, a function for presenting questions prepared by the function to a personal information provider, and a response of the personal information provider by the operation of the function An interview response recording device having a function of recording as information is used. For example, the following implementation example can be considered. It is assumed that the social simulation apparatus holds the following agent model for the purpose of executing the social simulation. Agents make decisions based on different logical structures. First, each agent has one of decision models A, B, C, and D having different logical structures, and in the case of having A, among the submodels A1, A2, A3, and A4, When A1 is included, it is necessary to further have the values of the variables A1a, A1b, A1c, and A1d. Even in the case of having the decision models B, C, and D, the same applies to the other submodels, or a more complicated hierarchical structure. In order to apply personal information of a personal information provider to each agent in the simulation world, it is necessary to confirm this information with the person himself / herself. The interview response recording device has been confirmed by the social simulation device among the personal information of the personal information provider to be investigated after confirming what kind of personal information is necessary for conducting the social simulation. Ask social simulation devices what they have. The interview response recording device that has confirmed that the personal information provider has no information about which of the decision models A to D is held by the personal information provider. The question “Which of A to D corresponds to?” Is asked, and one answer from A to D is drawn out. If the answer is A, then the interview response recording device confirms with the social simulation device whether the personal information provider holds information about the sub model of A. . If not, the interview response recording apparatus similarly confirms which of the sub models A1, A2, A3, and A4 the personal information provider corresponds to. If this is A1, the interview response recording apparatus confirms with the social simulation apparatus whether or not the information of the personal information provider is held for the values of the variables A1a to A1d. When the values of A1a and A1d are already held, the interview response recording apparatus performs a question specifying the information of A1b and A1c to the personal information provider, and extracts the response. The interview response recording device transmits information extracted from the personal information provider to the social simulation device , and the social simulation device records this information.

The second embodiment of the interview response recording device described in Paragraph 0030 is flexible for answering unspecified questions, whether the response content is an option format or a format that can be expressed quantitatively or logically. In this way, a new logical structure is constructed that is not yet defined as a model that agents in the simulation world may have about the preferences and behavioral principles of the survey subjects. For example, the following embodiments can be considered. The interview response recording device confirms with the social simulation device what is already prepared as a model of the agent in the simulation world, and the agent chooses one of four options of A, B, C, and D in a specific situation. Make sure it is defined to be selected. The interview response recording apparatus instructs the interviewer to try to confirm which of the four options A, B, C, and D is selected by the personal information provider in a specific situation. The interviewer attempts to confirm which of the personal information providers the personal information provider intends to respond to by asking the personal information provider. When the personal information provider simply selects one of them, the interview response recording device records this information in response to the input of the interviewer and reports it to the social simulation device . The social simulation apparatus uses the already prepared model and the reported information to define a simulation world agent corresponding to the personal information provider. On the other hand, if the personal information provider responds to the same question by answering “depending on time and circumstances” instead of answering one of the four options A, B, C, and D, This information is transmitted to the interview response recording apparatus by some input. The interview response recording apparatus instructs the interviewer to create a list of options to be selected under what conditions by conducting an interview with the personal information provider. The interviewer is presented with an editor interface that is provided as a tool for building a logical structure. The interviewer repeats the dialogue with the personal information provider so that the personal information provider selects option A in condition 1, option B in condition 2, and option C in condition 3 This content is recorded as a new logical structure in the interview response recording device using the editor interface. If Condition 1, Condition 2, and Condition 3 can be defined in any model already held by the social simulation apparatus , the interview recording apparatus will refer to the elements that already make up the model while referring to each element. In this case, the interview response recording device sends the input information to the social simulation device , and the social simulation device uses this as a model as it is in the simulation world. It is also possible to function. If there is a possibility that condition 1 is defined by a combination of a plurality of elements constituting the social simulation, the interview response recording device will repeat the question several times to confirm the details of condition 1. It is also possible to give an instruction to the interviewer and determine whether it is possible to construct a logical structure using the answers. If conditions 1, 2 and 3 cannot be defined in the model already held by the social simulation device, the information recorded in the interview response recording device is sent to the person in charge of model construction. The person in charge determines whether it is effective to apply the reported logical structure in the social simulation, and if it is applied, the person in charge performs the process of adjusting the consistency with the existing model. It goes through the procedure of operating.

Examples of the navigation system or navigation device described in paragraph 0031 include a car navigation function that provides directions from where one is to reach the destination by car, or where one is A navigation device having a pedestrian navigation function that provides a route guidance until reaching the destination by using walking or public transportation. As a navigation device having a car navigation function, a navigation device installed in an automobile can be used. As a navigation device having a pedestrian navigation function, a navigation device mounted on a mobile phone or the like can be used. In the navigation device, means for confirming the position information of the device, means for confirming that the user is using the device, and the location of the user based on the information obtained by the two means. Means for confirming, means for recording the location information of the user obtained by the means, and personal information relating to the current or past location and movement history of the user based on the information recorded in the means. And a means for transmitting to a social simulation device . In the navigation device, the means for the user to input the destination and the target arrival time, the means for recording the information input by the means, and the future movement of the user using the information recorded by the means And a means for transmitting personal information related to the schedule to the social simulation apparatus . In addition, although the said Example is an Example of the navigation apparatus provided with the position measurement means, the person regarding a movement schedule is also used using the transfer guidance system which has the function to provide the transfer guidance service of public transport. A method of acquiring information is also conceivable.

Examples of the software described in the paragraph 0032 include applications of game software, educational software, personal information management software (PIM), household account book software, and the like.

The following can be considered as an example when game software is applied as the software described in paragraph 0032 . The first example is that in certain situations in the game world, when multiple choices are presented to a game player, the player's decision principle or probability is recorded by recording which choice the player chooses. To obtain personal information such as In the second example, in the game world, personal information such as the principle or probability of decision making of the player is recorded by recording the setting contents that specify how the subject operated by the player of the game behaves in a certain situation. Is to get In the third example, a part of an event in a simulation world of a simulation performed in a social simulation device or an event related to the event is reproduced in a game world developed on game software executed by a game player. Then, by recording the player's response to this, personal information regarding the player's response to the event is obtained.

As an example in which educational software is used as the software described in paragraph 0032 , the following can be considered. In the first example, educational software having a test function for measuring a user's ability is applied, and personal information about the ability of the user measured by the software is acquired. This information can be used, for example, to set the ability of each agent in the simulation world of a simulation performed in a social simulation device . In the second example, educational software that provides a function for learning the state of the real society by the user operating social simulation is applied as educational software. The user records data or program information expressing the person's thoughts, ideas, etc. as personal information to be transmitted to the social simulation device . This information can be used, for example, to set the philosophy and concept of each agent in the simulation world of a social simulation performed in a social simulation device .

Examples of using personal information management software (PIM) as the software described in paragraph 0032 are as follows. The personal information about the contact information of the user's exchange partner, the classification of the contact information, the frequency of exchange, etc. recorded in the personal information management software is acquired. This information can be used, for example, to set the degree of intimacy with each other's information exchange partner or each partner in the simulation world of the simulation performed in the social simulation apparatus . The second example is to acquire a user's schedule and action record recorded in the personal information management software. This information can be used, for example, to set the action range, action pattern, and the like of each agent in the social simulation world of the simulation performed in the social simulation apparatus .

As an example of using household account book software as the software described in paragraph 0032 , the following can be considered. The first example is obtaining personal information about the user's funds balance recorded in the household account book software. This information can be used, for example, to identify the possessed assets or the consumption capacity of each agent in the simulation world of a simulation performed in a social simulation apparatus . The second example is to acquire personal information about the user's consumption contents recorded in the household account book software. This information can be used, for example, to identify the consumption tendency of each agent in the social simulation world of the simulation performed in the social simulation apparatus .

Examples of the sensor described in paragraph 0033 include the following.

The first embodiment of the sensor described in paragraph 0033 includes a vibration sensor, and based on information observed by the sensor, a pedometer that estimates the number of steps and the moving distance when the user walks or runs ( This is a device having a registered trademark function. By using this device, it is possible to record personal information relating to the number of steps and the moving distance of the person.

A second embodiment of the sensor described in paragraph 0033 is a device comprising an infrared sensor. Infrared sensors are used for purposes such as observing the presence of humans and specific behavior around sensors by observing infrared rays emitted from objects with temperature, and automatically operating devices equipped with them. . By using this device, it is possible to record personal information obtained by estimating when, where, and what an individual was doing.

The third embodiment of the sensor described in paragraph 0033 has a function of observing electromagnetic waves transmitted from a plurality of satellites in GPS and specifying an almost accurate position on the earth, and is carried by a user. It is the apparatus characterized by this. By using this device, personal information relating to the person's overnight movement history can be recorded.

As for the sensor described in paragraph 0033 , in addition to the above-described embodiments, an image sensor for identifying a person's fingerprint, face, etc., an information sensor for reading information recorded on an IC, etc. Various sensors such as a temperature sensor, a humidity sensor, an optical sensor, a hyper spectrum sensor, a pressure sensor, an acceleration sensor, a magnetic sensor, and a chemical component measurement sensor capable of measuring elements can be used. In the above embodiment, the information observed by the sensor is used in a relatively simple form. However, the sensor is used in various devices functioning in the real world and includes a plurality of types of sensors. If the device is applied, personal information can be obtained by a more complex method. In addition, more comprehensive personal information can be obtained by processing together information observed by various devices equipped with sensors.

Examples of the apparatus provided with means for extracting personal information corresponding to personal identification information from the remote personal information management server described in paragraph 0034 include the following.

The first embodiment of the apparatus provided with means for extracting personal information corresponding to personal identification information from the remote personal information management server described in paragraph 0034 is a remote control using personal identification information recorded on an IC or a card. The personal information is extracted from the personal information management server. An IC scanner or card scanner having a function of reading personal information recorded on the IC or card reads the personal identification information recorded on the IC or card, and transmits the personal identification information to a remote personal information management server. The remote personal information management server extracts personal information corresponding to the received personal identification information from a database in which personal information of a plurality of individuals managed by the remote personal information management server using the personal identification information is recorded, The personal information is transmitted to the original IC scanner or card scanner, and the original IC scanner or card scanner receives the personal information and transmits it to the social simulation apparatus .

The second embodiment of the apparatus provided with means for extracting personal information corresponding to the personal identification information from the remote personal information management server described in paragraph 0034 includes the personal identification information recorded on the IC or card, the IC or The personal information is extracted from the remote personal information management server by using the IC or the identification information such as a card for identifying the card itself recorded on the card. In an IC scanner or card scanner having a function of reading personal information recorded on an IC or card, the personal identification information recorded on the IC or card and identification information such as a card are read, and the personal identification information and the card or the like are read. Personal information managed using personal identification information and personal identification information using one or more pieces of identification information such as cards per personal identification information, and a combination of personal identification information and identification information such as cards The personal identification information transmitted from the IC scanner or the card scanner, the card, etc., to the remote personal information management server having a function of setting access authority to each element A database that receives identification information and records personal information of a plurality of individuals managed by the remote personal information management server. The personal information set as accessible by the combination of the received personal identification information and the identification information such as the card is extracted, and the personal information is transmitted to the original IC scanner or card scanner. The card scanner receives the personal information and transmits it to the social simulation device .

In the third embodiment of the apparatus described in paragraph 0034 , which includes means for extracting personal information corresponding to personal identification information from a remote personal information management server, an individual uses an IC or card for managing one personal identification information. The personal information whose access is permitted by the input information of the user including the user authentication information such as the password is extracted from the remote personal information management server. In the IC scanner or card scanner, the personal identification information recorded on the IC or card is read, the personal input information entered by the principal including the personal authentication information such as a password is received, and the personal identification information and the personal input information are received. The personal identification information and the personal input information are received at the remote personal information management server, and the IC or card is presented using the personal authentication information of the personal input information. In the database that identifies the range of personal information that can be accessed based on the information entered by the person and records the personal information of multiple individuals managed by the remote personal information management server. From the personal information specified by the received personal identification information, the personal information of the person belonging to the range is extracted, and the personal information is Transmitted to the IC scanner or card scanner, in said IC scanner or card scanner receives said individual information, and transmits it to the social simulation apparatus. In addition, as a method of specifying the range of accessible personal information based on the information input by the person, there are a method of accepting an input for authentication and an input for specifying the range of accessible personal information separately, A method may be considered in which several passwords for authentication are held and the range of accessible personal information varies depending on which password is entered. Also, it is assumed that the personal authentication information can be input both actively by the user such as password input and by reflex reaction of the user such as iris authentication. For example, when using a fingerprint as an authentication means, the right thumb, index finger, and middle finger can play the same role in the sense of authenticating the person, but depending on which finger is presented, A form in which the range of personal information that can be accessed is different can also be considered.

In the embodiment of the human digital information behavior monitoring system described in paragraph 0035 , a web server on the Internet temporarily stores information on a hard disk of a visitor's computer through a web browser accessing the web server. This system uses a cookie function that can be written in, and a system that manages an access history on a web page of a personal Internet. As an example of a specific system configuration, the following can be considered. Information that can identify each information element constituting the information in the information provided to the web browser that accesses the web server in the web server having the function of monitoring personal information behavior System having means for embedding element identification information, means for recording the information element identification information on a recording medium held by a client having the web browser, and means for reading the information element identification information recorded on the recording medium Can be mentioned. This makes it possible to grasp a list of information elements presented to the person through the web browser. Furthermore, if data indicating the frequency, date and time of each information element presented, and the situation presented are recorded, it is possible to manage more detailed information behavior. Alternatively, in a client having a web browser, only identification information that can identify the client or an individual using the client is recorded, and the web server having a function of monitoring personal information behavior is recorded on the client. When there is an access from a client, the identification information is read, and when the identification information is not held, the identification information is newly written. A method of recording information to be transmitted and information transmitted from the server to the client or the individual at the server is also conceivable. In addition, this is not done on a single web server, but on multiple web servers, by combining information obtained about the same individual's affective behavior, the information behavior of the principal on multiple web sites Can be tracked. In addition, it is not a method of simply combining information obtained from a plurality of web servers, but information on purpose information provided by a plurality of web servers is sent to a separate web server. In the recording medium of the client having a web browser that refers to the target information, the information element is transmitted to the web server specified by the request information in the request information for executing the request for requesting the transmission of the element. The web server that made the request refers to the identification information held by the client, and if there is no identification information, newly records the identification information and sends information to the client in some way. Select it, send it to the client, and keep this content in an accessible recording medium of the web server that received the request That, the system is also conceivable. By using this method, it is possible to manage individual information behavior in a plurality of web sites in a single web server.

An example of the social simulation apparatus using the remote merchandise service information management server described in paragraph 0036 is as follows. In the accounting register with a personal information collection management client function provided at the retail store, the products and services purchased by the personal information provider are captured at the time of accounting, and the list of the products and services is identified. with product service identification information that may be, organize personal information about individuals purchased goods or services, and transmit the said individual information society simulation apparatus, the social simulation apparatus receives said individual information, the Product service identification information for identifying a product or service purchased by an individual is extracted from the personal information, and the product service identification information is transmitted to a remote product service information management server that manages detailed information about the product or service; Receive detailed information about the product or service from the remote product service information management server The remote product service information management server manages product service identification information of various products and services, detailed information of products and services, and the relationship between them in a database, and provides products and services information When the product or service identification information is received from the target device, the detailed information of the product corresponding to the identification information is searched from the database, and the detailed information of the product is transmitted to the device. The social simulation device extracts data to be handled by the social simulation model from the detailed information on the products and services received from the remote product service information management server, or received from the remote product service information management server Based on detailed information on products and services, data in a format that can be handled by social simulation models is created, and this data is reflected in agents in the simulation world corresponding to the personal information provider in the real world. Link with the world. For example, when an individual eats at a restaurant, the meal that the individual eats can be identified by the combination of the restaurant ID and the item number of the menu, so the register having the personal information collection management client function When the checkout process is performed, information related to meals eaten by the personal information provider is described by data indicating the store ID, menu product number, date and time of eating and drinking, and the situation, such as the data of the personal information provider. It is sent to the social simulation device as personal information regarding eating habits. The social simulation device extracts the store ID and the product number from the personal information, and transmits this to the remote product service information management server. The remote merchandise service information management server transmits detailed information on the meal, such as items, ingredients, seasonings, nutritional values, and prices, to the social simulation device . The social simulation apparatus receives the information from the remote merchandise service information management server and converts it according to a model of social simulation executed by itself. For example, among the received detailed information, the nutritional value is not handled by the model, so it is omitted, or the price is replaced with a value of 10 levels A to J instead of the number as it is.

Examples of “means for receiving electronic records, coupons, points, or electronic money with economic value” described in paragraph 0037 include the following:

The first embodiment of the “means for receiving electronic records, coupons, points, or electronic money having economic value” described in paragraph 0037 is a social simulation apparatus or an individual managed by a social simulation operator. In the information management server, the personal information provided by the personal information provider to the social simulation device is evaluated, and it depends on the personal information price list established by the social simulation operator, etc., or the rules for the supply, demand, and handling of personal information. The price of the personal information provided is calculated based on the price of the personal information being priced or some other standard, and the electronic record, coupon, point, or electronic money having the economic value equivalent to the price is provided. The monetary value expressed as digital information used by personal information providers, and what Having Kano settlement means, the electronic money medium, is that deposit or recorded. As an electronic money medium, an IC, card, portable information terminal, personal computer comprising a communication means for communicating with a remote or short-distance device, a computer program for holding electronic money, and a recording means for recording monetary value information A device such as a computer or a personal financial asset management account in a remote server managed by a cash card or a credit card can be applied.

The second embodiment of “Means of Receiving Electronic Records, Coupons, Points, or Electronic Money with Economic Value” described in Paragraph 0037 shows that an agent program used by an individual is The personal information provision policy defined by the agent program to be used is held, and a request for provision of personal information is received from the social simulation device under certain conditions. Compared with the information provision policy, if the conditions specified by the social simulation device are within the range permitted by the personal information provision policy, the specified personal information is provided, otherwise the provision of personal information is rejected. is there. As a personal information provision policy, a policy that defines only what range of personal information should be provided for what price, a policy that includes some negotiation process, and the like can be considered. A simple example of a policy that includes a negotiation process is to keep the initial price presented and the price presented later, and present it later if the transaction for providing personal information was not successful at the price presented first. You can list the policy of trying to close the transaction again at the price. In addition to the above, examples of the negotiation process include a process for adjusting the range of personal information to be provided and a process for adjusting a contract for exclusively providing personal information.

Examples of the social simulation apparatus described in paragraph 0038 include the following.

The first embodiment of the social simulation device described in paragraph 0038 is a process in which an agent in the simulation world evaluates an object that cannot be evaluated by an evaluation standard defined as digital information, such as a design or a human face. the including, a social simulation apparatus, the information representing the the subject, presented to the personal information provider of real-world corresponding to each agent, by confirming the evaluation of it, the evaluation to the subject of each agent It is a social simulation device that can be handled as In the market simulation carried out by the social simulation device that handles the simulation of a specific item commodity market, the characteristics of each specific item commodity are basically defined by 10 parameters, but the design information includes 10 parameters for those having a large design feature. Each agent in the simulation world evaluates this and decides their own purchasing behavior. The evaluation criteria possessed by each agent are defined based on personal information related to the assessment criteria of the real-world personal information provider, and each agent has means for evaluating combinations of 10 parameters. However, each agent does not have a means for evaluating design information defined by photographs, 3D data, and the like. This is because the evaluation of the design is sensitive and it is difficult to convert the evaluation standard into digital information. Each agent can only hold parameters that indicate how much emphasis is placed on the design. Therefore, when a specific item product to which design information is assigned is defined, the social simulation device determines whether each agent considers the design for an agent that has a value that exceeds a certain value in the parameter indicating whether design is important. The personal information provider sends the design information to the personal information collection and management client used by the personal information provider who provided the personal information used to define each agent so that the individual information provider can provide The personal information collection and management client transmits personal information related to the evaluation to the social simulation device . The social simulation device receives the personal information related to the evaluation and reflects it in the process of giving an evaluation to the specific item product of each agent as necessary. This makes it possible for each agent to have means for accurately evaluating aspects that cannot be evaluated according to the evaluation criteria defined as digital information, and an improvement in simulation accuracy is expected.

The second embodiment of the social simulation device described in paragraph 0038 was calculated in the social simulation that deals with the real-world labor market by matching the worker agent with the employer agent, so that a favorable contract can be concluded for both. By sending each partner's data to both parties and confirming their evaluation, matching in the actual labor market is promoted. Suppose that the following model is applied in conducting a social simulation that deals with the labor market. In the simulation world, there are two types of agents, workers and employers. Worker agents seek one employer agent who presents employment conditions that satisfy the conditions they desire at the highest possible level. When an agent seeks an appropriate number of worker agents with as high a level of ability as he desires, and a worker agent and an employer agent agree together by matching both types of agents in the simulation world And both sides sign a contract. A worker agent's ability is defined by a combination of numerical values given to 1000 parameters indicating individual ability such as skills, qualities, personality, etc. It is defined by specifying a range of parameters, and a calculation formula using the parameters for obtaining an evaluation to be given to each worker agent is held. Similarly, the employment conditions presented by the employer agent are defined by a combination of numerical values given to 100 parameters indicating the employment conditions, and the worker agent defines his acceptable employer agent's range of employment conditions as 100. It defines by specifying the range of the parameter, and holds a calculation formula using the parameter for obtaining an evaluation given to each employer agent. However, in the definition of the employment conditions, it is also possible to refer to 1000 parameters indicating the ability of the worker agent to be employed and use a conditional expression corresponding to the parameters. Worker agents try to make a contract with an employer agent that meets their acceptable employment conditions and can be given a high rating in their standards. I try to make a contract with a worker agent who meets the scope of my ability and can give a high rating in my criteria. A worker agent can only sign a contract with one employer agent, and an employer agent can sign a contract with an appropriate number of worker agents, but contracts with an appropriate number of worker agents. Can not be tied. Once a worker agent and an employer agent make a contract, the relationship between the two is maintained for the time being. However, a worker agent may unilaterally cancel the contract when certain conditions are met. it can. These include the worsening of treatment by employer agents, the availability of offers from other employer agents that show favorable conditions somewhat better than current employer agents, and personal circumstances outside of employment. And so on. Whether an employer agent can similarly cancel a contract with a worker agent depends on the system in the real-world labor market that is the subject of the simulation, but usually in some way to a particular worker agent. There can be a means to worsen the treatment and drive the contracts to close. Each worker agent in the simulation world is defined using personal information of real-world workers obtained by some method, such as ability tests, questionnaires, third party evaluation information acquisition, etc. The worker agent is defined by using the employment needs information of the real-world employer obtained by some method such as questionnaires, monitoring of job information advertisements, referencing of personnel evaluation criteria, etc. And the actual contractual relationship between each employer agent is specified by the information collected by the method for defining both agents and the information collected by another method if necessary, and the initial state of the simulation is set To do. The social simulation device performs a social simulation of the labor market using such a model, and when the matching between the employer agent and the worker agent in the simulation world is established, The employer agent's information is presented to the personal information provider through a personal information collection and management client used by the real-world personal information provider corresponding to the worker agent, and the worker agent information is sent to the employer agent. Present it to the corresponding real-world employer through some means, confirm each evaluation for it, and if they are actually highly evaluated, take measures to bring them together in the real world. As a result, the simulation results can be returned to the real world and contributed to the real benefits of providing information for social simulation. In addition, the phenomenon in the simulation world and the phenomenon in the real world are matched to suppress the divergence between the simulation world and the real world. If the evaluation is not so high, the definition of each agent in the simulation world is updated using this information, and the judgment criteria for each agent is determined based on the judgment of the real-world social actor corresponding to each agent. Close to the standard and suppress the gap between the simulation world and the real world.

The third embodiment of the social simulation device described in paragraph 0038 is a social simulation that simulates the encounter of a man and woman in the real world or a plurality of humans. When the matching of agents in the simulation works well in the simulation world, the information of other agents is presented to the personal information provider corresponding to each agent, and the evaluation of each personal information provider for the information is confirmed. When the prospect of successful encounters around the world is made, each individual information provider is brought together. In a social simulation device that conducts social simulations that handle human encounters, personal information from individuals seeking some kind of encounter for the purpose of gender dating, transactions, service provision, hobbies, etc., through personal registration or through a personal information collection and management client Based on this, the agent of the simulation world is defined based on this. The personal information to be provided includes information indicating the characteristics of the personal information provider itself, information indicating the content of the desired meeting, information indicating conditions required for the partner to meet and criteria for evaluating the partner, and the like. Each agent performs activities to seek encounters in the simulation world in accordance with the purpose set based on personal information indicating “desired encounter contents”. When each agent encounters a candidate for a partner with whom it has a relationship, it checks whether each other's "desired encounter details" are consistent, and if they are consistent, proceeds to the next evaluation process. . In the evaluation process, each agent has the characteristics of the other agent, that is, the condition that the agent's characteristics given based on the personal information indicating "personal information provider's own characteristics" require the other party, Judgment is made based on the personal information indicating the "conditions required for the meeting partner", and if the conditions are satisfied, the criteria for evaluating one's own partner, that is, "the criterion for evaluating the other party" The evaluation criteria given based on the personal information indicating the evaluation of the partner agent's characteristics is obtained. Next, each agent determines whether or not it is possible to establish a relationship with the partner agent by a process such as comparing the evaluation with an agent encountered in the past. Each agent establishes a relationship when it is determined that they may establish a relationship with each other. Among the characteristics of agents defined based on personal information indicating the characteristics of personal information providers, characteristics that cannot be evaluated depending on the evaluation criteria defined by digital information in a simulation device that performs such a simulation of encounters If there is a feature that can be evaluated by the evaluation criteria defined by the digital information, but the evaluating agent does not have the corresponding evaluation criteria, the social simulation device Information indicating the feature is transmitted to the personal information collection and management client used by the personal information provider who has provided the personal information used to define the agent, and the personal information provider gives an evaluation to the feature. The personal information collection and management client sends information related to the evaluation to the society. It is sent to the simulation apparatus. The social simulation apparatus incorporates information related to the evaluation into the evaluation process of each agent, and each agent determines an evaluation for the other party using the information related to the evaluation. This makes it possible for each agent to have means for accurately evaluating aspects that cannot be evaluated according to the evaluation criteria defined as digital information, and an improvement in simulation accuracy is expected. In addition, as in Example 2, the matching data in the actual labor market is promoted by sending each other's data calculated to have a favorable relationship to each other in the simulation world and confirming the evaluation. It is possible to do it. In this case, if it is calculated that a good relationship can be established in the simulation world, after confirming that the person is actually highly evaluated for each other's data, measures to bring them together in the real world By taking this, it becomes possible to match the phenomenon in the simulation world with the phenomenon in the real world and suppress the divergence between the simulation world and the real world.

The simulations described in the second embodiment and the third embodiment of the social simulation apparatus described in paragraph 0038 do not simply perform a calculation for obtaining a combination in which each agent gives a high evaluation to each other. It is also possible to simulate the process until each agent meets and the process after each agent meets. For example, after an agent meets each other and forms a relationship, calculate how much it is likely to find a better partner for one agent and break or modify the relationship with the other agent. Can do. In this case, what action will be taken when a better partner is found, how much the current partner's evaluation will be changed, and how to modify the relationship with the current partner Collect personal information indicating the policy in terms of, and reflect it on each agent. Each agent follows this policy and decides what to do when it meets an agent who can give a higher rating than the current partner. Since the situation and relationship of each subject over encounters in the real world changes with time, even if a favorable relationship showing a high evaluation can be established at the moment of encounter, this relationship does not always continue. The matching process that evaluates the combination by directly using the personal information provided by the personal information provider cannot handle such transitions, but in this example how the relationship changes with time. Can be simulated, so it is possible to make a prospect as to whether it is desirable to build that relationship over the long term.

Examples of the social simulation apparatus described in paragraph 0039 include the following.

The first embodiment of the social simulation apparatus described in paragraph 0039 is a social simulation that deals with a market of a specific item commodity in the real world, and can be accepted by any consumer when a new commodity is introduced into the market. When simulating such information, the information provided by the social simulation device is used by the personal information provider corresponding to each agent when each agent in the simulation world cannot accurately evaluate the product. This is a market simulation device that makes it possible to determine the behavior of the agent in the simulation world by presenting information defining the new product to the agent program and obtaining an evaluation of the new product. The social simulation apparatus has a consumer agent defined by using personal information provided by a personal information provider who acts as a consumer in the market for a specific item commodity in the real world. In the simulation world, a specific item commodity is defined by a combination of 20 value scale values, and each agent has a value that evaluates a combination of 20 value scale values, and the value given a high evaluation by the value. To buy. A normal product is defined by a combination of 20 value scale values, but products that cannot capture the essential features of the 20 value scale values alone, such as new products that have new values not found in conventional products. When a need arises, a new value measure is defined, and the new product is defined by a combination of 21 value measure values. However, since the criteria for evaluating a product using the 21st new value scale are not defined in the values of each agent, each agent cannot evaluate the new product. Therefore, the information defining the new product is transmitted to the agent program having a function as a personal information collection management client used by the personal information provider who provided the real-world personal information corresponding to each agent. And seek an evaluation of this. If the agent program already holds the user's preference in the 21st value scale, it will send new information to the social network according to the policy set by the person in advance and the contract for personal information provision between the person and the social simulation business. Whether to send to the simulation device , and if the policy permits or if the policy stipulates the contract, the new product is evaluated according to the values for the combination of the values of the 21 value measures, and the evaluation Send information to the social simulation device . The social simulation apparatus incorporates evaluation information for the new product provided by each personal information provider into the decision-making process of each agent, and simulates the market when the new product is introduced. Instead of sending the evaluation information for the new product from the agent program to the social simulation device , it is stipulated in the contract regarding the provision of personal information between the person and the social simulation business if the person's preset policy permits or If so, it is possible to provide new personal information including an attitude toward the 21st value scale.

In the second embodiment of the social simulation device described in paragraph 0039 , when the social simulation is performed, the calculation process of each agent in the simulation world is not processed in the social simulation device , but in the real world. Processing is performed in an agent program used by a personal information provider. The social simulation device processes the calculation process handled by each agent in the process of performing the social simulation on a computer or information terminal having an agent program function used by a personal information provider who has agreed to provide personal information. The personal information provider installs the simulating agent program on a computer or information terminal having the agent program function by its own operation. At this time, the agent program may be designed to automatically install the simulating agent program depending on the policy set by the personal information provider. The said simulating agent program, function of receiving information transmitted from the social simulation apparatus, functions the agent in the execution process of the simulation holds information to be stored, the information and its own received from social simulation apparatus holding A function for processing any judgment or decision making process using information to be used, a function for sending information obtained by a function for processing a judgment or decision making process to a social simulation device , a process for a judgment or decision making process Information that defines the framework of the simulation world, such as a function that updates the information that it holds with information obtained by the function, provisions relating to the speed of time progression in the simulation world, and information that defines the basic behavior of the agent This ability to control their own behavior, directly or through social simulation apparatus, the ability to another agent and information exchange that exists in the agent program for the use of other personal information providers, to participate in the same simulation world , Etc. are implemented. For example, when conducting a social simulation that deals with the market of a specific item product that is regularly used by an individual, the agent program used by the personal information provider uses the function of the preinstalled simulation agent program. The following processing is performed. First, the agent program knows from the social simulation device that the agent knows from the outset about the signal to start the simulation and the knowledge of the simulation world that the agent initially retains, for example some of the specific item products that are traded in the simulation world. Receive information about the knowledge that should be. The agent program adjusts information and model configuration held by the simulation agent program based on the personal information provider's own personal information. The agent program is adjusted based on the personal information provided by the personal information provider every time the simulation world progresses appropriately, depending on the purchase frequency of the specific item product adjusted based on the personal information provided by the personal information provider. Based on the evaluation criteria for the specific item merchandise, the agent evaluates the specific item merchandise within the range of information obtained up to that point, and makes a decision to select and purchase one of them. The agent program performs processing necessary when the agent purchases the specific item product in the simulation world, for example, records that the specific item product has been purchased at a certain point in time, and the purchase of the specific item product. A process of transmitting to the simulation apparatus , a process of acquiring and recording more accurate and detailed information on the purchased specific item product, a process of calculating and recording a satisfaction degree for the purchased specific item product, and the like are executed. While the agent program does not purchase the specific item product, the agent program acquires new information about the specific item product provided from the social simulation device, or other agent programs and specific item products that participate in the same simulation world. Exchange information on information about and evaluations related to it. Such processes, social simulation apparatus, directly or indirectly, it receives a signal of end of social simulation, or execution time of a simulation set in advance is completed, social simulation apparatus for some reason such as error The communication will continue until the correct communication necessary for the progress of the social simulation becomes impossible, or one of the situations occurs. By applying such a social simulation method, there are the following advantages. First, personal information is provided because social simulation can be carried out simply by transmitting personal information about the results calculated by the evaluation criteria to the social simulation device. The risk of privacy infringement can be kept low, and more personal information providers can be expected to participate in social simulations. Secondly, if the personal information used for conducting social simulation is frequently updated personal information, it is possible to always use the latest personal information possessed by the agent program. Even if the personal information is updated, the update can be reflected in the social simulation in real time. The agent program makes a contract with a social simulation device based on a policy set by the personal information provider, and plays a role as an agent in the simulation world when performing a social simulation in accordance with the contract. It can also be designed to fulfill The agent program may have a function of automatically deleting the first installed simulation agent program when the social simulation is completed. In addition, if the personal information provider described in paragraph 0037 is combined with the mechanism for receiving compensation for the provision of personal information from the social simulation operator through the personal information collection and management client, the personal information provider Each time you participate in a social simulation, you can receive some consideration.

Examples of the social simulation apparatus described in paragraph 0040 include the following.

The first embodiment of the social simulation apparatus described in paragraph 0040 searches for products and services that are considered to be optimal based on personal information indicating the user's preference and situation and various accessible information, and the intention of purchasing behavior. It helps decision. In a social simulation apparatus that carries out a social simulation that handles the market of a specific item product in the real world, a list of the specific item product and information on the characteristics of each product, a list of individuals who regularly purchase the specific item product, and the personal Personal information indicating the preference for the specific item product, expressing the characteristics of each specific item product by a combination of ten characteristic scale values, and each user's preference corresponding to the feature scale. The degree of satisfaction obtained when each user agent uses each specific item product is expressed by a combination of the values of 10 obtained by multiplying the corresponding feature scale of the product and the preference scale of the agent. Has a model that is calculated by the sum of Social simulation apparatus, the same calculation process and which, using the information indicating the preference of the person social simulation apparatus holds, and information indicating a list and characteristics of each specific item of goods particular item products, individuals most Calculate specific item products with high satisfaction, and propose them to the person through personal information collection and management clients. If the principal accepts the proposal, the prediction or calculation result in the simulation world can be matched with the actual behavior of the principal, and the divergence between the simulation world and the real world can be suppressed. In addition, if the person does not accept the proposal that is, social simulation device, the information is fed back to the society simulation device in some way, the system in response to the input of the person, for the preferences and behavior principles of personal information providers It can have a learning function. By applying this function, the social simulation device can acquire information that more accurately specifies the personal information provider's preferences and behavioral principles and reflect this in the simulation world agents. Real world divergence can be suppressed.

The second embodiment of the social simulation device described in paragraph 0040 supports the decision making regarding purchasing behavior by searching for the best products and services based on the personal information of others and various accessible information. Is. A similar social simulation apparatus in the first embodiment, social simulation apparatus, for each person to regularly purchase a particular item products, assumed to hold sex, age, and other attribute information. The social simulation device uses gender, age, and other attribute information to calculate or maintain a group of individuals that are meaningful in organizing the characteristics of each individual's preference for a particular product, and each individual belonging to the group Using the personal information, the preference information indicating the average or typical of the preference for the specific item product in the group is calculated, and the preference information indicating the average or typical is calculated by the same calculation process as that held in the social simulation. Using the list of specific item merchandise and information indicating the characteristics of each specific item merchandise, the individual item belonging to the group calculates the specific item merchandise with the highest satisfaction, and this is calculated through a personal information collection management client, etc. Propose to the person. In addition to the same effects as the first embodiment, by extracting products and services that are calculated to be popular under specific conditions, we propose trendy products and services under the conditions of the person Products and services that the person may prefer by using information on individuals or groups that exhibit the same characteristics as the person in any standard, or individuals and groups that have any correlation with the person Can be proposed. This expands the person's perspective in selecting products and services, leads to a situation where greater satisfaction can be obtained, and expands the real world market for products and services that are highly evaluated in the simulation world.

A third embodiment of the social simulation device described in paragraph 0040 provides a loose management of the market by adjusting the number of individuals targeted for advice, suggestions or advertisements. For example, when the amount of goods or services that can be supplied is limited, a proposal is made to use the goods or services to an appropriate number of individuals who are presumed to be most in need of the goods or services. Can be considered. Specific usage examples are as follows. In a social simulation device that carries out a social simulation that handles the market of a certain electrical appliance in the real world, I decided to purchase only one appliance within the next three months, with a list of appliances and information on the characteristics of each appliance. A list of individuals and personal information that organizes each person's preference for the appliance, and expresses the features of each appliance by a combination of 10 characteristic scale values. Expressed by a combination of 10 preference scales corresponding to feature scales, the degree of satisfaction obtained when each individual purchases each appliance is 10 values obtained by multiplying the corresponding feature scale and preference scale, respectively. Has a model that is calculated by the sum of Therefore, it is a new product that is newly introduced in the real world, and since the number of shipments in the first month is small compared to the demand, it is predicted that the maximum satisfaction can be obtained by purchasing the product instead of the existing product If all individuals who are not able to purchase the new product, the social simulation device is obtained by purchasing the new product calculated in comparison with the satisfaction obtained by purchasing the existing product The purchase of the new product is proposed to the same number of individuals as the number of shipped new products in the order in which the degree of satisfaction is predicted to be greatest. Thus, the seller of the new product can first provide the new product to an individual who is expected to highly appreciate the new product. Therefore, even when selling the same shipment number, higher consumer satisfaction can be provided and higher compared to the case where the new product is provided to individuals who only evaluate to a certain extent Expected to gain a social reputation. Examples of uses other than the above include personal information indicating personal preferences for restaurant restaurants, which are transmitted to the social simulation device for restaurants where the number of customers who can enter the same time is limited, and We recommend that you use the personal information that indicates the actual results and patterns of eating habits, the schedule of the day, where you live, and the location where you live, and that the users who are most likely to use the store at that time are recommended. The mechanism can be considered. In addition, it is possible to improve the accuracy of market management by making predictions about the usage amount of products and services in a social simulation device and adjusting the number of individuals to be recommended using the results.

Examples of the social simulation apparatus described in paragraph 0041 include the following.

The first embodiment of the social simulation apparatus described in paragraph 0041 uses highly accurate personal information that is collected or managed for social simulation to narrow down the target audience, and performs advertisements according to the personal information. Effective personal marketing is made possible by adjusting the contents. Specific usage examples are as follows. Assume a market simulation that handles the market for a specific item product in the real world. Information on various specific products provided by various business operators is converted into digital information according to a model defined in the simulation world. For example, the feature of each specific item product is expressed by a combination of values of 10 feature scales, and each user's preference is expressed by a combination of 10 preference scales corresponding to the feature scale. Satisfaction degree obtained when using each specific item product is calculated by the sum of 10 values obtained by multiplying the corresponding feature scale and preference scale, respectively. The information of various specific item products in the real world is defined by a combination of 10 values of the characteristic scale. When defining advertising information for each specific item product, in addition to all or part of the specific item product information defined by the combination of the values of the ten feature scales, it is fashionable, popular, and cheap. It is possible to attach an evaluation indicating the degree of indicating. In identifying the value of the evaluation, there are businesses in the real world that provide each specific item product, advertising agencies that make a contract with the business operator, authority in a third party, or consumer community, etc. Apply a mechanism that can be involved but gives a rating that is similar to or close to an impression embedded in real-world advertising information. An agent receiving advertising information in the simulation world recognizes the value of the evaluation and defines it based on the personal information of the real-world personal information provider together with all or part of the information of the 10 characteristic scale values The advertisement information is evaluated in accordance with the principles that the company has, and a decision is made as to when and which product to purchase. The social simulation device provided the advertisement information of various specific items defined in the simulation world to each agent experimentally and repeated the simulation to confirm the reaction of each agent, which advertisement information was provided Sometimes it is calculated whether each agent is expected to purchase the product or the probability of purchase is high, and the advertising information calculated to be most relevant to the purchasing behavior of each agent is used to define the agent Adopted as advertising information to be provided to the real-world personal information provider who provided the personal information, and the advertising information is sent to the personal information provider through the personal information collection management client used by the personal information provider or the individual Through any means of presenting electronically controllable advertisements. If this method limits the amount of advertising information that can be provided to a personal information provider due to, for example, a contract with a personal information provider or the need to increase advertising effectiveness, many From the advertisement information, it is possible to extract advertisement information that is expected to have the greatest effect when provided to the person, and to provide the information to the person. For businesses that provide advertising information, make effective use of limited personal advertising space, such as when signing a contract with an advertiser that stipulates that they receive a performance fee when the advertisement is tied to a purchase. It is expected that meaningful results can be achieved in some cases.

In the second embodiment of the social simulation apparatus described in paragraph 0041 , advertisement information including the same or equivalent content is sent to a personal information provider in the real world and an agent corresponding to the personal information provider in the simulation world. By providing, the advertisement information contacted by the agent is matched or associated with the advertisement information actually contacted by the person. A social simulation apparatus similar to that of the first embodiment is assumed. However, the social simulation device does not repeat “simulation that experimentally presents each agent's advertising information for various specific items defined in the simulation world to each agent and confirms the reaction of each agent”, but in the real world. In the simulation world, the advertisement information corresponding to the advertisement information is presented to the agent corresponding to each personal information provider. This makes it possible to match the information that can be used by the agent in making decisions in the simulation world with the information that can be used in making decisions by the person in the real world. The gap between the world and the real world can be suppressed. Also, the user's reaction to the presented advertisement information is fed back to the social simulation device , and it is determined whether or not the reaction of the real-world personal information provider to the advertisement information matches the reaction of the agent in the simulation world to the advertisement information. Check. As a result, the degree of coincidence between the real world and the simulation world can be evaluated. Furthermore, if the responses do not match, the simulation is repeated while adjusting the parameters and logical structure held by the agent, and the combination of parameters and logical structure that can obtain the same result is obtained, and the behavior of the agent is defined. Extract new parameter and logical structure combinations. The candidates are evaluated on the reliability of each candidate by repeating application to past cases and trial application at an opportunity in a future situation. And applied as a combination of new parameters and logical structures held by the agent. In this case, each agent always holds a candidate for a combination of another parameter or logical structure in addition to a combination of a parameter or logical structure that controls its own action. Thereby, the reaction to the advertisement information of the personal information provider can be used as a material for bringing the decision-making principle of the agent closer to the decision-making principle of the person. In addition, by using the first embodiment and the second embodiment in combination, more effective utilization is possible.

The third embodiment of the social simulation apparatus described in paragraph 0041 may be the same as the third embodiment described in paragraph 0040 . I won't go into details here because it's a repetition.

The fourth embodiment of the social simulation device described in paragraph 0041 provides the personal information based on the personal information held in the social simulation device in the social simulation regarding the market of the specific item commodity that can be customized. The information of the specific item product customized to be predicted or calculated to best suit the personal information provider's preference is provided to the simulation world agent corresponding to the personal information provider, and the agent If the customized product is selected after comparing with other products traded in the specified product market, the customized personal information provider corresponding to the agent will receive the customized product. Information on a specific item product as an advertisement for the specific item product Is that to provide the personal information's in the real world. Further, when the simulation is repeated, the personal information provider to whom the advertisement is to be provided is selected as the probability of selecting the customized specific item product, or each personal information provider has the customized specific item. It is possible to be a real-world personal information provider corresponding to an agent calculated or predicted to have a high degree of satisfaction with a product. As a result, the social simulation practitioner can use the information on the specific item product that has been customized to best suit the personal information provider's preference in the market for the specific item product that can be customized. It can be provided to a personal information provider who is considered highly likely to purchase. This makes it possible to both suppress the advertisement cost of the advertisement sender and avoid receiving the advertisement information of the advertisement receiver, and is expected to increase the efficiency of advertisement communication. Further, when the social simulation apparatus includes a means for the personal information provider described in paragraph 0042 to reserve, contract or purchase the product for which the advertisement information is provided, the personal information provider purchases the product. In this case, the business operator who provides the specific item product can provide the personal information provider with the specific item product in a customized state. This makes it possible to provide products with a high level of satisfaction of the personal information provider while suppressing the burden on customization for both the business operator and the personal information provider, thereby improving distribution efficiency and customer satisfaction. Expected to be effective.

Examples of the social simulation apparatus described in paragraph 0042 include the following.

In the first embodiment of the social simulation apparatus described in paragraph 0042 , personal information regarding the contents and number of reservations, contracts, or purchases of goods and services by a personal information provider is transmitted to the social simulation apparatus , and the simulation premise The condition is updated at any time. In a social simulation device that conducts a social simulation that handles a specific product market, if each agent is highly satisfied by purchasing a product in the simulation world, or each agent is highly satisfied in the simulation world. If the contact is made with one or more products that are expected to be purchased, the social simulation device will collect and manage personal information used by the personal information provider who provided the personal information for defining the agent. Send information about the product or products to the client. The personal information collection and management client presents information related to the product to the personal information provider, and provides a means by which the personal information provider can reserve, contract, or purchase the product. The personal information provider can purchase an arbitrary product from among the products for which information is presented. The product was created based on personal information on the personal information provider's own behavioral principles and values, and the simulation world agent purchased it with satisfaction. It can be expected that the product is highly likely to be satisfactory for itself. When the personal information provider takes a procedure for reserving, contracting, or purchasing any product among the products for which information has been provided, the personal information collection and management client can reserve, contract, or Information necessary for proceeding with reservation, contract, or purchase of the product is transmitted directly or indirectly to a server connected to the personal information collection management client that provides a service for proceeding with the purchase procedure. In addition, information indicating that the product has been reserved, contracted or purchased is transmitted to the social simulation device . The social simulation apparatus reflects this information in the simulation world. As a result, the social simulation device has an uncertain prediction that the person will probably purchase the product, or the person will select a product with a certain probability and another product with a different probability. Rather than proceeding with the simulation world to the next step on the premise of an uncertain prediction of deafness, the fact that the person has booked, contracted or purchased the product as a deterministic factor is treated as the next step. Can proceed. This makes it possible to match the action of the person in the real world with the action of the agent corresponding to the person in the simulation world, and is an effective means for suppressing the divergence between the simulation world and the real world.

The second embodiment of the social simulation apparatus described in paragraph 0042 is a function for providing advice, suggestion, or advertisement to a personal information provider based on personal information and a calculation result using a program held by the social simulation apparatus. In the social simulation apparatus having the above, the market is managed by adding means for reservation, contract or purchase. For example, when the amount of a product or service that can be supplied is limited, it is suggested that the product or service be used by a certain number of individuals who are presumed to be most in need of the product or service. Adjust the marketing plan by attaching reservations, contracts, or purchases, or purchase or use the product or service if you want to plan the production or delivery of the product or service in advance. By providing information about the product or service to an individual who is expected to be willing and making an opportunity to make a reservation, contract, or purchase, it is possible to plan production or provision of the product or service. Specific usage examples are as follows. Assume a social simulation device similar to that described in the third embodiment of paragraph 0040 . The social simulation device is the same as the number of shipments of the new products in the order in which the degree of satisfaction obtained by purchasing the new products is predicted to be the largest for the information on the specific new products that are predicted to be out of stock. It is presented to a number of personal information providers and proposed to purchase or reserve the new product. However, the proposal for recommending the purchase of the new product has a valid period, and the personal information provider can preferentially purchase or reserve the new product during this period. However, when the validity period has passed and the purchase or reservation is not executed, the proposal presented to the personal information provider becomes invalid, and the social simulation apparatus determines whether the purchase or reservation is made based on the number of products produced. Information on the new product is presented to a personal information provider who has the next highest degree of satisfaction obtained by purchasing the new product, which is the number obtained by subtracting the number executed, and proposes purchase or reservation. By repeating this process, the number of purchases and reservations is brought close to the number that can be prepared. The number of personal information providers for whom information on the new product is presented and for which purchases or reservations are proposed depends on the percentage of people who have purchased or reserved the product in the past through the purchase or reservation process. It is also possible to take a number different from the number of products that can be actually prepared based on empirical data regarding the proportion of people who actually purchase or make a reservation among the other people. Alternatively, as another example of usage, if there is no restriction on the number of units that can be supplied, but you want to prepare as many products as the number that can actually be sold, provide information on new products, purchase or Without limiting the number of personal information providers for which reservations are proposed, all personal information providers that are expected to have a sufficiently high degree of satisfaction by purchasing the new product will receive the new product It may be possible to estimate the number of commodities that can be sold and confirm the number of products produced by providing information, proposing purchases or reservations, and confirming the reaction of purchases or reservations.

The third embodiment of the social simulation device described in paragraph 0042 handles information on products, services, etc. in the planning stage, and personal information that is expected to favor the products, services, etc. in the social simulation device . Estimating the provider, providing the personal information provider with information on the product, service, etc. and an opportunity to execute a conditional reservation, contract, or purchase regarding the product, service, etc., and confirming the reaction This is a system for studying the pros and cons of developing and selling the products and services in the planning stage. The characteristics of products, services, etc. in the planning stage, which are developed on the assumption that they will be introduced in the real world market, are defined as digital information, predicting agents who are likely to purchase them in the simulation world, Information on the product, service, etc. is transmitted to a personal information collection and management client used by a real-world personal information provider corresponding to the agent. The personal information collection and management client receives information on the product, service, etc., presents the information to the personal information provider, and the personal information provider provides a conditional reservation, contract, Or provide a means to perform a purchase. The personal information provider makes a reservation for the product, service, etc. on the condition that the product, service, etc. in the planning stage is realized if the product, service, etc. meet the user's preference. Can perform contracts, or purchases. When reservation, contract, or purchase is executed, the product is provided to a server connected to the personal information collection management client that provides a service for executing reservation, contract, or purchase related to the product, service, etc. In addition to transmitting information necessary for executing reservations, contracts, or purchases related to services, etc., the contents of reservations, contracts, or purchases related to the products, services, etc. are subjected to social simulation devices or business simulations. To the server managed by. Thereby, the business operator who performs the social simulation can determine whether it is reasonable to actually develop and sell the product, service, and the like. The personal information collection and management client not only accepts the specifications of the presented products and services, but also provides the personal information when presenting information about the products and services to the personal information provider. Means for inputting a correction request for a part of the features of the product, service, etc., means for transmitting the correction request input by the means to the social simulation apparatus , and if there is a correction request, the correction request And a means of proceeding with a procedure for performing a conditional reservation, contract, or purchase, provided that is satisfied. Thereby, the business operator who performs the social simulation can determine the necessity and rationality of the correction regarding the specifications of the product, the service, and the like. If there are multiple plans for new products and services, this can be done for each product and service to develop the most promising products and services. As an example of a specific system configuration, a social simulation device that conducts a social simulation that handles the market of a specific item product in the real world, a planning stage that is developed on the assumption that it will be sold in the market of the specific item product in the real world Means for defining product characteristics as digital information, and possibility of selecting the product when the product whose feature is defined by the digital information is introduced into the product market of the specific item in the simulation world, or the product A feature of the product at the planning stage is provided to a means for estimating an agent that is calculated to have a high degree of satisfaction by purchasing an agent, and a personal information collection and management client used by a real-world personal information provider corresponding to the agent. Means for transmitting information that defines a personal information collection management Client is, the individual personal information provider, the planning stage products, conditionally, reservation, contract, or a means that can be purchased, the reservation, contract, or information indicating the contents of the purchase, and transmits it to the society simulation apparatus A means provided with means is conceivable.

Examples of the social simulation apparatus described in paragraph 0044 include the following.

The first embodiment of the social simulation apparatus described in paragraph 0044 performs a questionnaire survey on individuals who are life forms other than humans, and automatically records responses to the questionnaire survey as individual information of the individual. A device that directly or indirectly transmits this information to the social simulation device is used. For example, the following may be considered as an embodiment of a questionnaire survey that collects information on an individual of an organism. Suppose there is a beast that has the property of rushing towards what you like most when multiple visual information is presented. A maze-like branch that allows multiple beasts to be rushed to the photo they like most and that one of those photos is always torn. A method of conducting a questionnaire survey on an individual by using an anti-veterinary questionnaire apparatus provided with a processing that can only be advanced at each branch point is conceivable. In this case, a plurality of photos that may be broken function as a “questionnaire response content recording medium such as paper” described in this case, and means for automatically reading information from there functions as a “questionnaire scanner”. When a breeding dog or the like is an object to be investigated, it is possible to conduct an investigation by a method of facing this device for each individual. When surveying wild beasts and other beasts, this device will be placed in the habitat of the beast, and incentives will be given in the form of placing food, etc. Wait for the number to reach. It is also possible to add a mechanism such as automatically identifying an individual who has already responded by some method and adding a mechanism for preventing the same individual from replying repeatedly. In this case, as a method of identifying an individual, a method of marking an individual who has already responded with an appropriate means, or a method of reading information using a body part having a property having a different pattern for each individual can be considered. . Various embodiments of the questionnaire survey for life forms can be considered in accordance with the properties of the life forms to be investigated. Thereby, since the characteristics of the life individual in the real world can be projected onto the simulation world, the divergence between the simulation world and the real world can be suppressed.

A second embodiment of the social simulation apparatus described in paragraph 0044 is an IC scanner that converts individual information of an individual, which is a living entity other than a human being, from a non-contact IC tag embedded in the body of an individual to be investigated for management purposes. read with reference to, in which the obtained identification data utilizing apparatus to send directly or indirectly to the social simulation device. When the individual information read from the IC tag is individual identification information, in the IC scanner, the social simulation device , or an individual information management server relaying between them, the individual identification information is converted into more detailed individual information of the individual. It is conceivable to have a function of extracting necessary individual information according to the access authority set for the sender or the transmission device. Thereby, since the characteristics of the life individual in the real world can be projected onto the simulation world, the divergence between the simulation world and the real world can be suppressed.

In the third embodiment of the social simulation apparatus described in paragraph 0044 , in the mechanism for realizing the traceability of an article holding an IC tag capable of non-contact communication, individual information of the article managed using the IC tag is obtained. It is reflected in the simulation world. The individual information of the article embedded in or attached to the article and recorded on the IC tag is read by the IC scanner, and the obtained individual information is transmitted directly or indirectly to the social simulation apparatus . When the individual information read from the IC tag is the individual identification information, the individual identification information is stored as the individual identification information in the IC scanner, the social simulation device , or the individual information management server that relays the information. It is conceivable that the remote individual information management server to be managed has a function of extracting necessary individual information according to the access authority set for the sender or the transmission device. Thereby, since distribution and physical distribution of goods in the real world can be projected onto the simulation world, the divergence between the simulation world and the real world can be suppressed.

Fourth embodiment of societies simulation apparatus according to paragraph 0044, the claim 1-2, and society simulation apparatus described in paragraphs 0024 to 0042, etc., and a social simulation apparatus described in paragraph 0044, the same It is also used in social simulation. The following can be considered as specific examples. In a social simulation apparatus that carries out a social simulation that handles transactions of buying and selling of specific item crops at a specific store in the real world, a list of customers who regularly visit the store and personal information of each customer included in the list are acquired. The personal information of each customer includes the possibility of purchasing the specific item crop according to the situation and conditions, the preference regarding the production area of the crop, the list of which locality to purchase at what price, the candidate for purchase This includes information such as the criteria for selecting what to actually purchase from among the crops of the multiple production areas listed in 1. An example of a method of acquiring the personal information is a method of acquiring information managed using a card such as a point card having means for recording the purchase behavior of the individual at the specific store or another store, For example, a method of acquiring a questionnaire through a questionnaire is possible. An agent in the simulation world is defined or updated based on the personal information. When using a method of continuously acquiring personal information such as point cards, the personal information held in the social simulation device is updated to a new one at any time, and the definition of the agent in the simulation world is updated to a new one at any time. be able to. Furthermore, the social simulation apparatus acquires individual information regarding a specific item crop handled at the specific store in the real world. The individual information includes a list of types of the specific item crops by production area and variety, and information such as the distribution status, schedule, planned arrival quantity, quality, etc. of the specific item crops of each production area included in the list. Is included. An example of a method for acquiring the individual information is information on an IC tag provided in a transport container for the specified item crop, information on the IC tag provided in a distribution facility, a transport vehicle, or the like in the logistics process of the specified item crop. A method of transmitting information acquired in each distribution step to a social simulation device in real time by a system that realizes traceability of crops by using an IC tag / scanner that reads / writes, A method of transmitting information acquired by an information system that supports contracts to a social simulation device is conceivable. In the simulation world, information such as the amount, schedule, production area and variety of the specific item crop is set or updated based on the individual information. Reflect the personal information of consumers who trade in and sell specific item crops at a specific store in the real world to the agent in the simulation world, and reflect the individual information on the distribution status of the specific item crop in the setting of the distribution status in the simulation world Thus, it is possible to suppress the divergence between the real world and the simulation world from both the consumer and product perspectives. For example, it can be used for the purpose of calculating the best combination of how to set the price of a daily crop, or the best combination thereof.

Examples of the personal information collection and management client described in paragraph 0046 and the like include those described as examples of claims 1 and 2 and paragraphs 0028 to 0035 . It should be noted that the personal information collection and management client can be implemented other than those described in claims 1 and 2 and paragraphs 0028 to 0035 as long as the requirements described in the claims are satisfied. For example, it can be implemented in the form of home appliances such as a personal computer, a mobile phone, a PHS, a PDA, a television and a refrigerator. In addition, if one personal information collection management client can be responsible for collecting or managing the personal information of one individual, if one personal information collection management client is responsible for collecting or managing the personal information of multiple individuals In addition, a plurality of personal information collection management clients can also have a function of collecting or managing personal information of one individual.

As described in the embodiments of each claim, the present invention can be used for various purposes such as corporate marketing, corporate consulting, and personal information provider advisory. For example, the marketing department extracts the characteristics of a candidate for a new product being considered, the consulting department defines the characteristics as digital data, sets the simulation conditions, and executes the social simulation on the social simulation device Then, the result of the social simulation is analyzed in the consulting department, the result of the analysis is provided to the marketing department, and the marketing department determines the marketing strategy by examining the result (see FIG. 9 ). reference).

A social simulation device that performs agent-based social simulation using profiling means Applying personal information to agents Mediated by a personal information management server Social simulation device with personal information request function Personal information collection and management client equipped with personal information encryption means Personal information collection management client equipped with personal information processing means Correspondence between agents in the simulation world and agent programs that represent or support individuals Information structure of information held in an encrypted state on an IC or card Examples of social simulation utilization steps in consulting

DESCRIPTION OF SYMBOLS 1 Social simulation apparatus 3 Personal information collection management client 4 Personal information management server 5 Personal information 11 Personal information receiving means 12 Personal information recording medium 13 Data or logical structure which defines the principle of state transition or operation of agent or module is defined or updated Means 14 Social simulation means 15 Simulation world agent or module 16 having a model of a real-world social entity 17 Means for holding a list of items of personal information necessary for carrying out the social simulation 17 Means for holding personal information management server or personal information collection management client or list of both 31 Means for collecting personal information or means for managing personal information 32 Personal information transmission means 33 Encrypting personal information Are means 41 Personal information receiving unit 42 Personal information recording medium 43 personal information transmitting unit 51 encryption processing means 34 personal information to process the unidentifiable state some information, or a part is indistinguishable state Personal information processed 52 Personal data processing data

Glossary

Of the terms used in the present invention, the following terms are defined according to the following explanation.

The “agent” in the present invention conforms to the following agent concept used in the field of computer science. “Agent” in the field of computer science recognizes the autonomy to control actions and states based on the internal structure, the sociality that interacts with other agents and humans, and the external environment and works on the external environment It means a computer program having features such as responsiveness, spontaneous reaction causing not only passive reaction but also active action, or a device on which the program is mounted. An agent is an abstract concept and is used in several ways in the field of computer science. In the present invention, the agent concept is used in two meanings.
The first is an autonomously operating computer program or a device in which the program is implemented, which substitutes or supports a user's decision making or behavior. For example, it is implemented in devices used by individuals, such as personal mobile terminals such as mobile phones, personal computers, and servers connected to the network. In various activities such as information collection and financial transactions, individual decision-making or behavior Acting or supporting Other social actors such as organizations and groups can be used as users instead of individuals.
The second is a module that plays the role of a social subject such as a human in a simulation method called “agent-based social simulation”. A model that exists in a social simulation environment and that is represented by a computer program that defines its own behavior rules and data that identifies its own internal state, operates in accordance with the environment and its rules, and with other agents Build social relationships between. An agent is the existence of a simulation world corresponding to an individual or an individual who has the subjectivity of society. The social simulation is executed by following a temporal change of a plurality of agents, and each agent can hold a different internal state or be in a different environment. The agent interacts with at least one of the other agents and the environment. In many cases, an agent has a model of a social subject that constitutes a real society, but can also have a model of a social subject that is different from reality. In addition, an agent can have additional mechanisms such as a storage mechanism, a learning mechanism, an information collection mechanism, a communication mechanism, and a decision making mechanism in a computer program that controls its own operation.
When dealing with social simulations, even if they exist as data that is not a computer program, depending on the design of the simulation system, it can be handled in the same way as an agent that exists as a program. An agent having a function as an agent in the simulation world is treated as an agent.
Both are called agents, but in the present invention, the first one is expressed as “agent program” and the second one is expressed as “agent in simulation world” or “agent”, and both of them are used properly. In addition, since the agent is recognized as having a subjectivity, the agent's behavior can be expressed in the same language as human behavior, such as “agent gives evaluation”.

“Profiling means” is means for collecting or managing personal information. In the present invention, the function of collecting or managing personal information as digital information, and the personal information directly or indirectly by society. It means a digital device such as a computer or a mobile information terminal that has a function of transmitting to a simulation apparatus and includes a memory, a processor, a recording disk, a communication interface, and the like for realizing the function. In the present invention, these devices are called “personal information collection management clients”. Although the personal information collection management client can exist as a single device, the personal information collection management client can function as a personal information collection management client as an integral part of a device having other main functions or in a device having other main functions. It can also exist in a form that incorporates the hardware, software, or both necessary to fulfill.

“Social or market movement” refers to any group consisting of multiple entities that have their own intentions or properties, and maintain some state, but perform some kind of interaction or economic behavior. And the movement of each subject constituting the group.

“Social simulation” is to predict or calculate the movement of society and market by a computer program expressing the same law. The purpose of use is (A) to understand a specific phenomenon in the real world logically and mathematically, (B) to predict the movement of the real world, to formulate measures, and (C) to do something about the real world. Planning and designing, (D) grasping human behavior, training humans, and so on. Social simulations include those using techniques such as macro models, micro models, system dynamics, cell automata, and agent-based social simulations. Among them, the “social simulation that predicts or calculates the movement of the society or market by tracing the temporal change of the agent or module in the simulation world with the model of the real world social subject” is the real society. It is characterized by the fact that multiple agents or modules that have internal states and interact with each other are placed or deployed in the simulation world, and the state changes of each agent and the whole are calculated over time. This includes social simulations using cell automata and agent-based social simulations. Further, among the social simulations, those dealing with the market in particular are referred to as “market simulation”, and the market simulation is also included in the scope of the present invention as long as it has the above characteristics.

“Social simulation device ” refers to a network-connectable computer that provides an environment for executing social simulation. Both cases where the environment is provided by processing in one computer and cases where the environment is provided by distributing processing to a plurality of computers are included.

“Personal information collection and management client” means a personal individual used for social simulation that predicts or calculates social or market movements by following temporal changes of agents or modules in the simulation world having a model of a real-world social entity. It shall refer to a device having a function of collecting or managing information and transmitting it directly or indirectly to a social simulation device . In many cases, an apparatus having a different function is mounted in a form in which a function as a personal information collection management client is provided.

“Personal information management server” refers to a system or method for executing a social simulation that predicts or calculates social or market movements by following temporal changes of agents or modules in a simulation world having a model of a real-world social entity In FIG. 4, the term “device” refers to a device having a function of relaying communication between a personal information collection management client and a social simulation device . The personal information management server records personal information received from one or a plurality of personal information collection management clients directly or indirectly, and personal information received by the personal information receiving means. processing and personal information recording medium, the data read out from said individual information recording medium, and a personal information transmitting means for transmitting, directly or indirectly, to the social simulation apparatus, the information read from said individual information recording medium Various other additional functions such as personal information processing means can be provided.

In the present invention, “personal information” refers to any information that can be digitally processed among all information related to an individual in order to specify the nature of the individual, identify the individual, or contact the individual. Shall point to. Specifically, personal information about health (exercise history, visual acuity, hearing, tooth status, obesity level, hair condition, sleep history, etc.), personal information (medical diagnosis history, medical history, etc.) to be included in the medical record, food and drink Personal information related to history (meal history, nutrition intake, calorie intake, nutritional balance, etc.), personal information related to physical characteristics (height, physical condition, face information, physical information, etc.), personal information that enables biometric authentication (fingerprint, (Iris, handwriting, voiceprint, voice, DNA, tooth shape, palm, walking, hair, face, etc.), personal information about taste (favorite food, favorite drink, favorite shop, favorite artist, favorite song, well Purchased products, etc.), personal information about abilities (learned language, specialized skills, skills, qualifications, other professional skills, special skills, etc.), personal information about hobbies ( Kina sports, favorite music, collections, main use of free time, etc., personal information about status (possession, occupation, health status, age, use, possession, list of things to do, goals, etc.) ), Personal information about hope (persons you want to meet, things you want to do, things you want to do, things you want, things you want to go to) Etc.), personal information related to contact information (contact CM, access history to web pages, etc.), personal information related to knowledge (knowledge measured in tests, all other knowledge, etc.), personal information related to human relationships (family, lover, Boss, subordinates, colleagues, teachers, disciples, email partner, phone partner, direct contact, exchange history, respected person Other personal relationships, etc.), personal information related to evaluation of individuals (credit information, school performance, personnel evaluation of companies, etc.), personal information related to information terminals used by individuals (equipment used, used) Software, services used, etc., personal information about career (students, work history, etc.), personal information about experience (love experiences, other life experiences, etc.), personal information about personal indirect experiences (reading history, movies) Appreciation history, appreciation history etc., video appreciation history, music appreciation history, game play history, etc.), personal information about the principles of personal behavior (shops frequently visited, behavioral range and frequency, movement history, schedule, etc.), thought principles Personal information (ideology, principle, assertion, belief, religion, supporting political party, cherished, personality, etc.), personal information about housing (cohabitation, size, Floor plans, facilities, etc.), personal information about the personal background (ethnicity, parents, ancestors, culture, mother tongue, fabric, date of birth, etc.), personal information about assets (deposits, housing, insurance, financial assets such as stocks, automobiles, Debt, any other property, etc.), personal information about cards, etc. (mileage card, point card, fitness membership card, credit card, prepaid card, commuter pass, bank account, etc.), personal information about income and expenditure (annual income / monthly income, etc.) Income, main expenditure, household account book information, balance of payments, credit card history, etc., personal information about personal works (work, art works, etc.), personal information about fittings (clothing, accessories, cosmetics, wigs, dentures) , Contact lenses, glasses, and any other attachments), personal information about ID (name, address, Talk number, e-mail address, ID, password, nickname, pen name, etc.) personal information about identity (school, work, other affiliation, any identity), other personal information (impressions about other subjects, short-term goals, Medium / long-term goals, location, personal history of various other items, etc.). In addition, among information obtained by processing such information, information held by the principal or information that can be related to the principal is also included.

“Personal identification information” is information that can be used to identify an individual, and is included in “personal information”. It shall include all IDs that can identify a specific individual, such as a membership number, passport number, driver's license number, credit card number, e-mail address, login name, and mobile phone number.

“Personal information processing data” refers to information different from the original personal information obtained by performing aggregation, anonymization, and other measures on the personal information of a plurality or single individuals. Among personal information processed data, data that satisfies the requirements for personal information is also included in personal information.

A “module” is a computer program, data, or both that make up a system, and can be treated as a group that can perform a certain function. The behavior of the entire system is derived from the input or operation from the outside of the system and the interaction of the modules constituting the system. There are various levels of modules, from those that do not function at all without them to those that have little effect on the behavior of the entire system.

“Agent-based social simulation” is a social simulation that predicts or calculates social dynamics by reproducing in the simulation world the process of direct or indirect interaction of individual social entities that make up society, Do some processing repeatedly in accordance with the operating principles of the agent and the simulation environment, in units of programs, data, or both (ie, agents) that represent the behavioral principle and internal state of actual or virtual individuals or groups It shall refer to a characteristic social simulation. The agent interacts with at least one of the environment in the simulation world where the agent exists and another agent.

“Social simulation environment” refers to a macro environment surrounding individual agents and modules in the simulation world of social simulation. The social simulation environment manages the flow of time for individual agents and modules, the overall situation changes, and the various resources that can be accessed by agents and modules. The social simulation environment can have a function of calculating some macro index, such as scanning the internal state of each agent or module, and summing up arbitrary variables. Some of the macro indicators calculated by the social simulation environment can be referred to by agents and modules and reflected in the determination of their own actions and changes in the state. In addition, the macro index calculated by the social simulation environment can have a function of making it accessible to a social simulation practitioner by a method such as leaving it in the execution log. The social simulation environment includes both those dealing with a model of a social phenomenon in the real world and those dealing with a virtual model separated from the real world phenomenon.

A “social entity” is an entity that is recognized as acting as a group within society, and includes humans and organizations. Social actors interact with other social actors.

The “correspondence” relationship between the agent in the simulation world and the social entity in the real world is defined or updated based on information about a specific social entity in the real world, and after the definition or update, the real world It is assumed that the information indicating that the information is defined based on the information of a specific social entity is continuously held in an arbitrary place.

A “model” is an element that is extracted from the elements observed for any real-world object, expressed as a relatively simple structure, expressed logically or mathematically, or a virtual world. It shall indicate a logical or mathematical expression of any constituent element.

"PIM" is an acronym for Personal Information Manager, and refers to software that provides functions for users to manage their personal information such as their contacts and schedules Shall. It can be installed and used on hardware such as computers and mobile phones.

The “IC tag” refers to an easily-formable small device having an IC having a function of electronically storing information and a function of communicating with other devices by non-contact communication.

“IC scanner” refers to a device having a function of reading digital information recorded in an IC.

The “card scanner” refers to a device having a function of reading digital information recorded on a card.

“Digital information” refers to computer-processable electronic information.

“Specified item products” refers to products of the same item such as TV, automobiles, coffee beans, toothpaste, etc., and does not refer to individual products such as XXX made by Company A and YYY made by Company B. To do. Therefore, for example, when the specific product is a TV, the “specific product market” refers to the TV market, in which various products such as A company's TV XXX and B company's TV YYY are traded. And The specific item commodity market described in the present invention is used for simplifying the social simulation model used to describe the invention contents. It is also possible to target a composite market that handles commodity merchandise transactions.

The term “remote personal information management server” is a term provided to clearly indicate that it is different from the “personal information management server” described in the present invention, but information including personal identification information is recorded. In a system capable of reading personal information corresponding to personal information identification information from another device connected to the network using personal identification information confirmed by a method such as being read when an IC or a card is presented An apparatus that manages personal information and provides a service that provides personal information corresponding to personal identification information in response to a request from another apparatus.

An “individual” is intended to refer to an individual article or individual organism that is recognized as a group.

Regarding the description “directly or indirectly”, “transmit” or “receive”, “directly transmit” means that the receiver device directly receives the information transmitted by the transmitter device. Indirect transmission means that the relay device receives the information transmitted by the transmission-side device, and the relay device transmits the information to the reception-side device as it is or processed. And In the latter process, one or a plurality of relay devices can be interposed before the information transmitted from the transmitting device is received by the receiving device.

“Prediction” refers to estimating unknown information in advance.

Claims (3)

A simulation created by imitating at least one of the behavioral principles or states of individual entities that make up society (hereinafter referred to as “agent”), and a social simulation environment created by imitating society By defining and tracing the state transition of a large number of agents interacting with the social simulation environment or other agents, the society or market can be simulated by a method of simulating the dynamics of the entire society and the social entities that constitute it. A social simulation device that performs an agent-based social simulation that predicts or calculates the movement of
At least a personal information recording medium, a memory, and one or more CPUs;
In the personal information recording medium, personal information of a plurality of personal information providers is recorded in a form that can be compared with identification information for identifying each individual,
An agent in the simulation world corresponding to each individual, in which data or logical structure that regulates the state transition or operation principle is adjusted using personal information read from the personal information recording medium in any of the CPUs To generate a plurality of agents and record them in the memory,
In any one of the CPUs, a plurality of agents generated in the generation processing are main components, and the interaction between the agents or the interaction between the agents and the elements constituting the environment of the simulation world, or both A social simulation device characterized by executing social simulation processing that reproduces social changes in the simulation world by following the course of the interaction of
Personal information recorded on the personal information recording medium is
The personal information provider uses at least a processor, a personal information holding medium that records personal information of the personal information provider, an instruction content holding medium that records instructions of the personal information provider, and the personal information An information processing apparatus comprising an input interface for receiving input from a provider and an output interface for outputting information to the personal information provider;
Means for using the personal information read from the personal information holding medium to execute a procedure for supporting or acting on the decision or action of the personal information provider according to the instruction content read from the instruction content holding medium A social simulation apparatus provided by a system in which an agent program that can function as an operating system is operated . A simulation created by imitating at least one of the behavioral principles or states of individual entities that make up society (hereinafter referred to as “agent”), and a social simulation environment created by imitating society By defining and tracing the state transition of a large number of agents interacting with the social simulation environment or other agents, the society or market can be simulated by a method of simulating the dynamics of the entire society and the social entities that constitute it. A social simulation device that performs an agent-based social simulation that predicts or calculates the movement of
Personal information recording medium in which personal information of a plurality of personal information providers is recorded in a form that can be compared with identification information that identifies each personal information provider, and identification information that is read from the personal information recording medium can be compared A network connection with one or more personal information providing devices, comprising means for transmitting personal information in the form to the social simulation device,
At least a network communication means, a memory, and one or more CPUs;
In any one of the CPUs , corresponding to each individual using the personal information received from the personal information providing apparatus through the network communication means and adjusting the data or logical structure defining the state transition or operation principle Repeat the procedure to generate the simulation world agent, generate a plurality of agents, execute the generation process to record this in the memory,
In any one of the CPUs, a plurality of agents generated in the generation processing are main components, and the interaction between the agents or the interaction between the agents and the elements constituting the environment of the simulation world, or both A social simulation device characterized by executing social simulation processing that reproduces social changes in the simulation world by following the course of the interaction of
Personal information recorded on the personal information recording medium is
The personal information provider uses at least a processor, a personal information holding medium that records personal information of the personal information provider, an instruction content holding medium that records instructions of the personal information provider, and the personal information An information processing apparatus comprising an input interface for receiving input from a provider and an output interface for outputting information to the personal information provider;
Means for using the personal information read from the personal information holding medium to execute a procedure for supporting or acting on the decision or action of the personal information provider according to the instruction content read from the instruction content holding medium A social simulation apparatus provided by a system in which an agent program that can function as an operating system is operated. A network connection with the social simulation device according to claim 1 or 2,
The personal information provider uses at least a processor, a personal information holding medium that records personal information of the personal information provider, an instruction content holding medium that records instructions of the personal information provider, and the personal information An information processing apparatus comprising an input interface for receiving input from a provider and an output interface for outputting information to the personal information provider;
Means for using the personal information read from the personal information holding medium to execute a procedure for supporting or acting on the decision or action of the personal information provider according to the instruction content read from the instruction content holding medium A system in which an agent program that can function as an operating system operates .

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