KR102338197B1 - Electronic Commerce System of Animal Products and Method thereof - Google Patents

Abstract

The present invention is a livestock product electronic that implements the arbitration transaction method of the shipper-priority purchase condition and the buyer-preferential shipment condition, which derives a transaction agreement between the seller (producer) and the buyer through the arbitration of the sale and purchase conditions such as price and shipping time through the arbitration of the arbitrator It relates to a commerce system and a method therefor.
Livestock products e-commerce system of the present invention is a system server; a user terminal for a seller client for registering sales hope information of live cattle after a seller who ships live cattle accesses the home page of the system server; a user terminal for a buyer client for confirming the desired sales information registered by the seller after the buyer accesses the home page of the system server; and a chat relay server that provides an environment in which 1:1 coordinated chatting can be made when 1:1 coordinated chat is required between the seller and the buyer; the system server includes, the seller's sales from the sales hope information registered by the buyer When checking the desired details and attempting 1:1 adjustment chat, a 1:1 adjustment chat window is provided through the chat relay server, and when the sale and purchase conditions of live cattle are negotiated between the seller and the buyer using the adjustment chat window It is characterized in that the administrator of the homepage participates in 1:1 mediation chat as a mediator to derive a transaction agreement, and when the purchaser confirms the purchase, the transaction information details are transmitted to the seller and the buyer, respectively.

Description

Livestock products e-commerce system and method thereof

The present invention relates to an e-commerce system for livestock products and a method therefor, and more specifically, to a seller (producer) and a buyer to obtain a trade agreement between a seller (producer) and a buyer through the arbitration of the sale and purchase conditions such as price and shipping time And it relates to a livestock products e-commerce system and method for implementing the arbitration transaction method of the buyer preferential shipment condition.

Livestock product distribution (fresh food) is largely divided into three stages.

The first stage is the purchase of carcass (raw material), which transports live cattle from the farmhouse to the slaughterhouse for slaughter, and then auctions/sells them at the auction house through the auction house.

In the second stage, slaughtered carcass is first processed (large-scale division) at a meat processing plant through wholesale sales, and then the finished product is sold to wholesale/retail stores.

The third stage is retail sales, where these parts of meat are purchased at marts, restaurants, butchers, etc. and delivered to consumers through subdivision or cooking.

At this stage, wholesale (B2B) and retail sales (B2C) are already being actively sold online, and the system is also stable.

However, the purchase of carcass (raw material) is possible only when expertise in distribution and infrastructure are combined, and so far, all carcass purchase methods are limited to offline. do.

In addition, the existing offline auction method is used, but this method incurs additional costs such as listing and broker fees.

In Korea Patent Publication No. 10-2014-0057228 (Online Cognitive Meat Sales Procedure and System) (Patent Document 1), the results of grading for products (carcass meat) are applied to the user's product composition information for products sold online. As a method of providing detailed information, sales unit price, and trust information to buyers, it promotes online transactions between meat distributors and wholesalers.

The carcass sales procedure of Patent Document 1 applies the carcass rating information registered in the database (DB) of the Livestock Products Quality Assessment Service to the user's product composition information in real time, and provides the sale price and trust information for each product to the buyer. are doing

In Patent Document 1, the online shopping mall operator uses slaughter (purchase of raw meat), then proceeds with slaughter, and sells the processed carcass directly online. It is a transaction method that is the subject of

This method of selling carcass meat is just a simple online product sales method rather than solving the problems of the existing livestock industry. Also, since individuals (shopping mall operators) purchase/sell all the quantities, product sales are immediately stopped when there is a financial difficulty. Sustainability issues may arise.

In addition, the transaction method of Patent Document 1 is purchased and used in one direct transaction (slaughterhouse). Since this method is a form of using the slaughterhouse for a simple carcass sale rather than a base form through a contract with the slaughterhouse, it is a method for distribution profit rather than revitalization of the entire livestock industry.

Moreover, the online sales related to the carcass (raw materials) of Patent Document 1 are not significantly different from the online buying and selling of general products. The price of the determined cognitive education is presented online, and the sale/payment is awaited. There is no big difference from general online sales sites where all distribution routes are purchased and sold by individuals (shopping mall operators).

In Patent Document 1, the sale price for a product (carcass) is calculated based on the rating judgment result and the user's registered standard information. In this case, a problem that is difficult to deal with arises.

On the other hand, Korean beef is distributed through three stages at the shortest and eight stages at the longest, and it is a structure that must go through a slaughterhouse.

For this reason, there are more and more complex distribution stages than general agricultural products, and many and small entities involved in each distribution point act as a factor that increases distribution costs.

Korean beef is shipped directly to wholesale markets and public markets (18.4%) or sold through cooperatives (25.5%) by auction (43.9%), butchers (25.1%), meat packaging companies (18.9%), and cooperatives (12.1%), etc., show a shipment type (56.1%) in which the distribution entity is slaughtered.

Slaughterhouses are divided into livestock wholesale markets, livestock products public markets, and general slaughterhouses by function depending on the establishment and support entity. Livestock product processing plants are added according to the size. 8 places slaughtering 47.4% of the beef distribution, and 58 general slaughterhouses slaughtering 44% of the beef distribution. There are 7 integrated livestock processing plants, which slaughter 15.0% of the beef distribution.

Hanwoo farms shipped 43.9% (system shipment 25.5%, individual shipment 18.4%) to wholesale markets and public markets by auction, and sold butchers (25.1%), cooperatives (18.9%), and meat packaging and processing companies (12.1%). We are shipping 56.1% through forest slaughtering. 55.1% (43.9% at auction, 11.2% for forest cattle) are slaughtered at wholesale markets and public markets, and 44.9% (LPC 11.3%, general 33.6%) are slaughtered at slaughterhouses.

Slaughtered Korean beef meat is sold to wholesalers (43.9%) by meat packaging processing companies (18.8%), butchers (15.5%), cooperatives (4.1%), large marts, and general restaurants, while meat packaging processing companies 30.9% (including 18.8% of purchases from wholesalers) are sold in the order of 5.3% at general restaurants, 4.6% at large marts, 3.8% at food service centers, and 3.3% at secondary processing/others.

Among the 16 representative distribution channels of beef, the distribution cost from the cattle farm to the meat packaging processing company (via cattle market, livestock trader, slaughterhouse) to the large mart and consumer is the highest, accounting for 48.8 to 66.1% of the consumer price. Distribution costs from meat packaging processing companies (via cattle market, livestock traders, slaughterhouses) to butchers and consumers accounted for 46.7-54.6%, accounting for the next largest share.

In the distribution structure of Korean beef, it can be seen that wholesalers, meat packaging processing companies, and butchers play an important role in wholesale and retail between producers (breeders) and consumers.

In the case of meat packaging processing companies, which account for the largest proportion in the wholesale stage of beef, and the butchers, which account for the largest proportion in the retail stage, purchase of carcass through auction and purchase of carcass through direct sales occupy almost the same portion, and distribution of pork is wholesale. In meat packaging processing companies, which account for the largest portion of the stage, the purchase of carcass through direct sale occupies a larger portion than the purchase of carcass through auction.

On the other hand, in the conventional method of purchasing carcass through the offline free auction method, a person who has received approval from the auction house as an auction participation method attends the integrated auction and directly enters the price of the carcass to purchase, and is a method of winning a bid at a higher price than other competitors. This method has the following three problems.

1) Human limitations - Due to the nature of the offline auction, bidding is possible only if the number of auction participants participates.

2) Spatial limitation - The slaughterhouse is located in the province due to environmental factors that occur.

3) Opportunity Limitations - Not all people who want to purchase carcass can use it, and only those who are approved/permitted in a separate auction can participate.

In addition, the use of slaughter (a method of directly purchasing live cattle from farms), which is being considered to reduce distribution costs, also exposes opportunistic and spatial limitations.

1) Opportunity limitation - The buyer and seller cannot be connected in a timely manner, causing mutual financial damage.

2) Spatial limitation - There is a problem that the buyer has to go to the provinces to check or find live cattle selling farms.

Farmers will incur additional costs (feeding, operation, labor, etc.) However, the direct transaction method does not solve this problem.

The currently used e-commerce method is classified into a general cyber shopping mall method, an Internet mall-of-malls, a commercial transaction method by auction, and a commercial transaction method by reverse auction.

First, as described above, a typical cyber shopping mall has the largest number of types in the world by placing all products treated like general department stores in the cyber space operated by the company and selling them according to prices and product descriptions. For example, Amazon or www.sism.co.kr-Samsung Internet shopping mall.

In Internet Mall-of-Malls, instead of establishing their own shopping mall, stores that have good sales prospects through the Internet set up a separate corner in existing large shopping malls to sell products, and large shopping malls collect a certain portion of the sales as a commission. way to do it

Compared to a department store, this method is similar to renting a corner and moving in, and there is no difference from a typical cyber shopping mall in the form of consumer purchase. For example, www.metaland-Metaland.

On the other hand, the method of commerce by auction is a method in which a common-sense auction is conducted on the Internet. When the person who wants to sell posts the type and quantity of the product, the auction start price, and the bid deadline, the person who wants to buy makes a bid from the starting price and the person who bids the highest price based on the closing time wins the bid. For example, there is www.auction.co.kr-Internet auction.

In the commerce method by reverse auction, when a person who wants to buy a product requests an estimate in cyberspace, the dealers who are members of the cyber operating company bid with each other at a low price, and the dealer and the buyer who present the most favorable sales conditions to the buyer make a transaction way to make it possible. The difference between reverse auction and auction is that the subject of the bidding changes. For example, www.myprice.co.kr-MyPrice or www.priceline.com-Priceline.

However, the electronic commerce of livestock products trading live cattle or slaughtered carcass has a problem in that it is difficult to transact with the aforementioned conventional cyber shopping mall, internet mall-of-malls, auction or reverse auction.

: Korean Patent Publication No. 10-2014-0057228

Livestock product distribution (fresh food) is largely divided into the following three stages.

The first is the purchase of carcass (raw material), in which live cattle are transported from the farmhouse to the slaughterhouse for slaughter, and then auctioned/sold through an auction house at the slaughterhouse.

Second, through wholesale sales, slaughtered carcass is first processed (largely divided) at a meat processing plant, and then the finished product is sold to wholesale/retail stores.

The third is retail sales, where these parts of meat are purchased at marts, restaurants, butchers, etc., and delivered to consumers through subdivision or cooking.

At this stage, wholesale (B2B) and retail sales (B2C) are already being actively sold online, and the system is also stable.

However, the purchasing part of carcass (raw material) is possible only when expertise in distribution and infrastructure are combined, and so far, all carcass purchase methods are limited to offline. This led to the present invention.

In addition, the existing offline auction method is used, but this method incurs additional costs such as listing and broker fees.

Accordingly, the present invention has been devised to solve the above problems, and its purpose is to derive a transaction agreement between the seller (producer) and the buyer through the arbitration of the sale and purchase conditions such as price and shipping time through arbitration. An object of the present invention is to provide an e-commerce system for livestock products that implements the arbitration transaction method of the shipper's preferred purchase condition and the buyer's preferred shipping condition, and a method therefor.

Another object of the present invention is to notify the producer in advance of the desired shipping time and price and to promote distribution and distribution, and also to announce the shipment and price of live cattle at the time the producer wants, and to establish a purchase contract with the producer, so that the absence of raw materials It is to provide a livestock product e-commerce system and method that can preserve losses through

Another object of the present invention is to revitalize the livestock industry and promote the benefits of farmers, and to solve the problem of irrational livestock products, especially carcass distribution stage, to reduce distribution costs and promote vitality of the livestock industry (shipment/purchase relay) system and to provide a method therefor.

Another object of the present invention is to provide a livestock product e-commerce system and method capable of supplying livestock products to retailers or final consumers at low cost by reducing the distribution margin along a complicated distribution route through direct transactions between producers and consumers. have.

Another object of the present invention is as a transaction method in which producers, slaughterhouses, distributors, and consumers all participate, and a livestock product e-commerce system that can increase the continuity of the transaction system and promote stability by avoiding any one being the subject of the transaction; to provide that method.

According to an embodiment of the present invention, the livestock product e-commerce system includes a livestock product e-commerce homepage accessible through a communication network, and a system server for managing the progress of the e-commerce and the overall e-commerce process; a user terminal for a seller client for registering sales hope information of live cattle including a future shipment time desired by the seller after a seller who ships live cattle accesses the home page of the system server; a user terminal for a buyer client for confirming the desired sales information registered by the seller after the buyer accesses the home page of the system server; and a chat relay server that provides an environment in which 1:1 coordinated chatting can be made when 1:1 coordinated chat is requested between the seller and the buyer, wherein the system server allows the buyer to select a shipping menu and register the When checking the seller's desired sales details from the sales hope information and attempting 1:1 mediation chat, a 1:1 mediation chat window is provided through the chat relay server, and a conversation between the seller and the buyer is made using the mediation chat window. When a transaction agreement is reached by negotiating the conditions of sale and purchase of live cattle, and the purchaser confirms the purchase, the details of the transaction information are transmitted to the seller and the buyer respectively through the user terminal for the seller client and the user terminal for the buyer client, and the seller It is characterized in that when negotiating the sale and purchase conditions of live cattle through 1:1 arbitration chat between the buyer and the seller, the administrator of the homepage participates in the 1:1 arbitration chat as a mediator to mediate the transaction conditions between the seller and the buyer.

The shipping date may be set to less than one month.

In addition, the sales hope information of live cattle registered by the seller is provided on the homepage as a shipment wish list, and the shipment wish list includes at least a product selection button, the number of shipments, the time of shipment, the expected shipper grade for carcass, and the settlement standard for the average unit price. , and chat moderation items.

The shipment wish list further includes a purchase reservation item, and when the purchaser selects the purchase reservation item, the purchase date can be specified in the date window displayed in a pop-up, and the purchase conditions can be applied immediately depending on whether the agreed matters are approved .

According to another embodiment of the present invention, the livestock product e-commerce system includes a system server having a homepage supporting livestock products e-commerce that can be accessed through a communication network, and managing the progress of the e-commerce and the overall e-commerce process; a user terminal for a purchaser client for registering desired purchase information of live cattle including a future shipment time desired by the purchaser after the purchaser accesses the home page of the system server; a user terminal for a seller client for confirming purchase wish information registered by the buyer after the seller accesses the home page of the system server; and a chat relay server providing an environment in which 1:1 coordinated chatting can be performed when 1:1 coordinated chat is requested between the seller and the buyer through the user terminal for the seller client and the user terminal for the buyer client; The system server provides a 1:1 adjustment chat window through the chat relay server when the seller selects the purchase menu to check the purchase wish details of the buyer from the registered purchase wish information and tries 1:1 adjustment chatting, , a transaction agreement is reached by negotiating the conditions of sale and purchase of live cattle between the seller and the buyer using the arbitration chat window, and when the buyer confirms the purchase, the seller The details of transaction information are transmitted to each buyer, and when the sale and purchase conditions of live cattle are negotiated through 1:1 mediation chat between the seller and the buyer, the administrator of the homepage participates in the 1:1 mediation chat as a mediator and communicates with the seller It is characterized by mediating the terms of the transaction between buyers.

The shipping time may be set to one month or more.

In addition, the desired purchase information of live cattle registered by the purchaser is provided on the homepage as a purchase wish list, and the purchase wish list includes at least a product selection button, the number of purchases, the purchaser's desired grade for carcass, purchase conditions for average unit price, and chat adjustment It may include the following items.

Furthermore, the purchase wish list further includes a shipment reservation item, and after the purchaser selects the shipment reservation item through a user terminal for a purchaser client, a reservation date of the shipment time may be designated.

According to an embodiment of the present invention, in the livestock product e-commerce method, a seller who ships live cattle accesses the home page of the system server through a user terminal for a seller client, and then includes a future shipment time desired by the seller in the shipment wish list. registering sales hope information of a step in which the buyer accesses the home page of the system server through the user terminal for the buyer client and selects a shipping menu to check the sales hope information registered by the seller; the purchaser confirming the seller's sales wish details from the registered sales hope information and attempting 1:1 mediation chat with the seller through a 1:1 mediation chat window; deriving a transaction agreement by negotiating conditions for sale and purchase of live cattle between a seller and a buyer using the arbitration chat window; and when the purchaser confirms the purchase according to the transaction agreement, the system server transmits the transaction information details to the seller and the buyer through the user terminal for the seller client and the user terminal for the buyer client, respectively. When negotiating the sale and purchase conditions of live cattle through 1:1 mediation chat between buyers, the administrator of the homepage participates in 1:1 mediation chat as a mediator to mediate the terms of the transaction between the seller and the buyer. characterized.

According to another embodiment of the present invention, in the livestock product e-commerce method, after the purchaser accesses the home page of the system server through the user terminal for the purchaser client, the purchase wish information of live cattle including the future shipment time desired by the purchaser in the purchase wish list registering; checking, by the seller, the purchase wish information registered by the buyer by selecting a purchase menu after accessing the home page of the system server through the user terminal for the seller client; the seller confirming the purchase wish details of the buyer from the registered purchase wish information and attempting 1:1 adjustment chatting with the buyer through the 1:1 adjustment chatting window; deriving a transaction agreement by negotiating conditions for sale and purchase of live cattle between a seller and a buyer using the arbitration chat window; and when the purchaser confirms the purchase according to the transaction agreement, the system server transmits the transaction information details to the seller and the buyer through the user terminal for the seller client and the user terminal for the buyer client, respectively. When negotiating the sale and purchase conditions of live cattle through 1:1 mediation chat between buyers, the administrator of the homepage participates in 1:1 mediation chat as a mediator to mediate the terms of the transaction between the seller and the buyer. characterized.

Arbitration of the above transaction conditions may include a unit price according to the expected grade of cognitive education.

The sales hope information of live cattle registered by the seller includes at least a product selection button, number of shipments, time of shipment, expected shipper grade for carcass, settlement standard for average unit price, and chat adjustment items, and is displayed on the homepage as the shipment wish list. can be provided.

The shipment wish list further includes a purchase reservation item, and the purchaser may further include selecting a purchase reservation item and designating a purchase date in a date window.

In the livestock product e-commerce method according to an embodiment of the present invention, the system server transmits transaction information details to the seller and the buyer, respectively, through the user terminal for the seller client and the user terminal for the buyer client, and transaction information to the slaughterhouse server at the same time transmitting the agreed slaughter schedule to the details; requesting, by the seller, to slaughter live cattle to the slaughterhouse server according to the slaughter schedule through the user terminal for the seller client in response to the slaughter schedule transmission; When carcass is produced from live cattle through the slaughter process of the slaughterhouse, transmitting the carcass information to the system server through the rating information database (DB) of the Livestock Quality Assessment Service; transmitting image information about the carcass filmed through the automatic filming facility of the slaughterhouse to a system server; performing cognitive education registration in a database by 1:1 matching cognitive education image information and grading information in response to receiving the image information and grading information for cognitive education, and exposing cognitive education products on the homepage; and the purchaser selects the cognitive education product exposed on the homepage through the user terminal for the purchaser client, and provides matching image information for the selected cognitive education product in a 1:1 manner, and the purchaser is the user for the purchaser client When the purchase request for the selected carcass product and the payment of the cost determined according to the selection of the carcass processing and transportation method are completed through the terminal, the buyer's order details are transmitted to the user terminal for the seller's client and the processing information of the carcass is delivered to the processor terminal or transmitting processing and transportation information to the slaughterhouse server; may further include.

As described above, in the present invention, in the present invention, an arbitration transaction method of a shipper-priority purchase condition and a buyer-preferential shipment condition in which a transaction agreement is drawn between the seller (producer) and the buyer through the arbitration of the sale and purchase conditions such as price and shipping time through the arbitration of the arbitrator. can be implemented.

In the present invention, it is possible to promote the vitalization of the livestock industry and the real profits of farmers, and to reduce the distribution cost and promote vitality of the livestock industry by solving the problem of irrational livestock products, especially the carcass distribution stage.

In addition, in the present invention, livestock products can be supplied to retailers or final consumers at low cost by reducing the distribution margin along a complicated distribution path through direct transactions between producers and consumers.

Moreover, in the present invention, as a transaction method in which producers, slaughterhouses, distributors, and consumers all participate, it is possible to increase the continuity of the transaction system and promote stability by avoiding any one being the subject of the transaction.

In the present invention, carcass meat is transmitted live or VOD directly from the slaughterhouse to provide information online, and it is possible to participate in auctions and general purchases through a separate examination/approval by a business that requires carcass purchase (meat packaging processing business).

In the present invention, information on carcass meat is captured in real-time or VOD format through the automatic shooting facility of the base slaughterhouse as well as the DB of the Livestock Product Quality Assessment Service, and transmitted to the system server (sales site), and image information about the product (carcass) is provided. By matching products in a 1:1 way, it is possible to solve the spatial limitation of buyers who have to find an auction house directly.

1 is a schematic block diagram showing a livestock product e-commerce system according to an embodiment of the present invention;
2 is a schematic block diagram showing the internal structure of a system server according to an embodiment of the present invention;
3 is a schematic block diagram showing a configuration for transmitting image information for each part of a product (carcass) to a system server from a slaughterhouse server in an e-commerce system for livestock products according to an embodiment of the present invention;
4 is a schematic block diagram showing the configuration necessary to provide a chat function for adjusting prices and other conditions between sellers (producers), buyers and brokers in the livestock product e-commerce system according to an embodiment of the present invention;
5 is a flow chart comprehensively showing an e-commerce method according to the present invention;
6a and 6b are flow charts showing the overall e-commerce method according to the present invention;
7a to 7c are flowcharts showing an arbitration transaction method among the e-commerce methods according to the present invention;
8A to 8C are flowcharts showing a free auction transaction method among the electronic commerce methods according to the present invention;
9 is a screen example showing the main screen of the homepage of the livestock product e-commerce system according to an embodiment of the present invention;
10 is a screen example showing a sub screen showing detailed information of the selected product;
11 is an example of a screen for explaining a selection & direct purchase in the purchase menu;
12 is an example of a screen showing a list of processing companies at the time of order history inquiry and processing selection;
13 is an example of a screen for guiding an order history inquiry and self-receiving application;
14 is an example of a purchase history inquiry screen;
15 is an example of a screen showing the purchase history when inquiring the purchase history of the previous date;
16 is an example of a screen showing a detailed purchase history when a detailed view of the purchase history is selected;
17 to 19 are screen examples showing processing company information, slaughterhouse information, and logistics transportation information displayed when a processing company inquiry, slaughterhouse information, and logistics transportation information are selected from the menu bar by selecting a company inquiry, respectively, in the tab menu within the page;
20 is an example of a screen showing an event event in the homepage site;
21 is an example of a screen for explaining an arbitration transaction method of a shipper-priority purchase condition among the e-commerce methods according to the present invention;
22 is an example of a screen for explaining an arbitration transaction method of a shipper-priority purchase condition among the e-commerce methods according to the present invention;
23 is an example of a screen for explaining a free auction transaction method among the electronic commerce methods according to the present invention;
24 is an example of a screen for guiding the listing of cognitive education at the time of listing for cognitive education.

Hereinafter, an embodiment according to the present invention will be described in detail with reference to the accompanying drawings. In this process, the size or shape of the components shown in the drawings may be exaggerated for clarity and convenience of explanation.

1 is a schematic block diagram illustrating an e-commerce system for livestock products according to an embodiment of the present invention, and FIG. 2 is a schematic block diagram illustrating an internal structure of a system server according to an embodiment of the present invention.

Referring to Figure 1, the livestock product e-commerce system according to an embodiment of the present invention is connected to the Internet network (3), one system server (1) for managing the progress and overall procedure for the livestock product e-commerce transaction, a plurality of A plurality of user terminals (PCs) 2a-2n that allow a user to connect to the system server 1 through the communication network 3, are connected to the system server 1 through the communication network 3 and are connected to the system server 1 The livestock product quality evaluation service server (4) affiliated with the It includes a number of slaughterhouse servers (5a-5n) that transmits.

The user terminal (PC) (2a-2n) is a producer terminal installed in a number of livestock farms, a meat packaging processing company for mass purchase of goods (carcass), a butcher shop, a wholesale distributor, a large mart or supermarket, or a general restaurant, etc. It may be an installed purchaser's terminal or the like.

2 is a schematic view of the internal system of the system server 1, and first, a web server engine that can service the main screen of the home page through the Internet when each Internet connection to the system server 1 is performed. A plurality of web servers 13a-13n including this are connected to the LAN 12 .

In addition, in the LAN 12, various product (carcasses) data input by users and administrators, order history information, shipper priority purchase condition registration information, buyer priority shipment registration information, processing company information, logistics and transport company information, slaughterhouse information, livestock quality The evaluation result and history number of carcasses are stored from the database (DB) of the evaluation agency server 4, and image information about each part of the product (carcass) transmitted from the slaughterhouse server 5a-5n of the base slaughterhouse is stored and the user There are several database servers (DB Servers) 11a-11n that manage data extracted according to a query.

At least one streaming server 16 is connected to the LAN 12 for transmitting image information about each part of the product (carcass meat) transmitted from the slaughterhouse servers 5a-5n of the base slaughterhouse to the homepage in a streaming manner. .

In addition, at least one chat relay server 15 required to provide a chat function for adjusting prices and other conditions between the seller (producer), the buyer and the broker is connected to the LAN 12 .

Furthermore, in the LAN 12, a plurality of web servers 13a-13n, a chat relay server 15, a streaming server 16, and a plurality of database (DB) servers 11a-11n in the system server 1 are provided. The system manager terminals 14a-14n, which are always on standby for monitoring and recovery in case of failure, are connected.

The communication network 3 used for connection between the system server 1 and the plurality of user terminals 2a-2n is a mobile communication network such as CDMA, WCDMA, HSPA, WiBro, Long Term Evolution (LTE), and WiBro-evolution. However, it may include a wired communication network such as the Internet and PSTN, and a local area network such as Bluetooth, Zigbee, or Wi-Fi.

Each of the user terminals 2a-2n can be any as long as it can be connected to the communication network 3 using any one of the above methods.

Preferably, each user terminal (2a-2n) is, for example, a microprocessor, a hard disk driver, a modem for communication, and a general personal computer (PC) equipped with a multimedia receiving device, etc. to support Internet access to the Internet web Any type of PC or terminal may be used as long as the browser 21 is mounted thereon.

Furthermore, as long as it is a terminal that can connect to the Internet, in addition to a PC, a workstation, a general portable communication terminal, a personal digital assistant (PDA), a set-top box, a digital TV, and a web phone can also be used.

In addition, the system server 1 has a hub for distributing signals through each of the LAN cards installed in the plurality of web servers 13a-13n, the DB servers 11a-11n, and the system administrator terminals 14a-14n. and a router and a channel service unit (CSU) for connecting the hub of the system to the communication network 3 may be further included.

As for the internal connection method of this system server 1, the number of web servers 13a-13n will be determined according to how many user terminals 2a-2n connect to the system server, and the system server 1 according to the number of web servers The internal network may be configured in other well-known manners.

The DB server 11a-11n may be configured as a well-known DBMS (Data Base Management System), and a database (DB) provided in the DB server will be described in detail later. Of course, the above-described database may be configured to be subdivided as necessary, or may be configured to be integrated.

3 shows a configuration for transmitting image information for each part of a product (carcass meat) from a slaughterhouse server to a system server in an e-commerce system for livestock products according to an embodiment of the present invention, and FIG. 4 is an embodiment of the present invention It shows the configuration necessary to provide a chat function for adjusting prices and other conditions between sellers (producers), buyers and brokers in the livestock product e-commerce system according to the present invention.

Referring to FIG. 3, in the livestock product e-commerce system according to an embodiment of the present invention, the configuration of transmitting image information for each part of the product (carcass) from the slaughterhouse server 5a-5n to the system server 1 is a plurality The image of each part of the carcass (product) obtained through the photographing equipment (6) installed at each base slaughterhouse of The video information for each part of the transmitted cognitive education (product) is transmitted to the streaming server 16 provided in the It is transmitted to the web server 13a.

The slaughterhouse server 5a includes, for example, a microprocessor used as a signal processing device, a hard disk driver used as a memory device 54 for storing various data and programs, and stored in the memory device 54 . A system driving unit 55 implemented by a program and controlling the server, a communication unit 53 implemented as a communication modem, a photographing equipment 6 serving as a multimedia receiving device, an input unit 51, a display 52, etc. It can be configured as a general personal computer (PC) or server with

The photographing equipment 6 is installed in each part of the base slaughterhouse and photographing a carcass photographing camera 61 for photographing an image of the entire slaughtered product (carcass), a cross-sectional area photographing camera 62 for photographing a cross-sectional area of the carcass; It is provided with a camera 63 and the like for taking pictures of the parts that determine the grade in the Livestock Product Quality Evaluation Institute. In addition, the filming equipment 6 compresses and edits the image of the whole product (carcass) and each part for each product (carcass), and, in particular, the graded part filmed by the Livestock Product Quality Evaluation Institute. A coding server 64 for coding is provided, and the coded data for each product (carcass meat) is input to the main body of the slaughterhouse server 5a through the output unit 65 and the transmission unit 66.

Accordingly, when the slaughterhouse server 5a receives the coded data for each product (carcass meat), it is transmitted to the streaming server 16 of the system server 1 through the communication network 3 using the communication modem of the communication unit 53. .

The streaming server 16 receives the coded data for each product (carcass) from the slaughterhouse server 5a, and stores it in a DB module 164, an image organizing module 161, a URL generating module 162, and a control unit. 163 and a system driving unit 165, a well-known streaming server can be used.

In addition, the web server 13a generally includes a display 131 , a communication unit 132 , a DB module 133 , and an interface module 134 , and may be configured as a well-known general web server.

When the control unit 163 of the streaming server 16 receives the coded data for each part of each product (carcass) from the slaughterhouse server 5a, it stores it in the DB module 164, and then the image By using the knitting module 161 and the URL (Uniform Resource Locator) generating module 162, the image information of the carcass uploaded from the slaughterhouse server 5a is compressed and transmitted to the web server 13a.

The web server 13a receives the image information received from the streaming server 16 through the communication unit 132 and stores it in the DB module 133, and the user who accesses the homepage through the user terminal 2b receives the product. When selecting , the image information is displayed to the user.

As a result, in the present invention, information on carcass is captured in real-time or in VOD format through an automatic filming facility of a base slaughterhouse and transmitted to the system server (sales site) 1, and image information about the product (carcass) is transmitted to the product. By matching and providing in a 1:1 way, it is possible to solve the spatial limitation of the buyer who has to find the public market (auction house) directly.

The livestock product e-commerce system according to an embodiment of the present invention provides a chat function for adjusting prices and other conditions between sellers (producers), buyers and brokers, and the chat system is configured as shown in FIG. 4 .

Referring to Figure 4, the chat system according to the present invention is a user terminal 2a for a seller client serving as an Internet access window for a seller (producer) among a plurality of user terminals 2a-2n, and a buyer's Internet access window. The user terminal 2b for the purchaser client is configured to be connected to the chat relay server 15 of the system server 1 through the communication network 3 .

The seller client user terminal 2a and the buyer client user terminal 2b may have the same configuration, for example, the input unit 21 , the display 22 , the communication unit 23 , and the memory device 24 . , including the system driving unit 25, and may be configured as a general PC or terminal capable of Internet access.

The chat relay server 15 may include a chat relay module 151, a control unit 152, a DB module 153, and a coding server 154, and may be implemented using well-known hardware devices and programs. In this case, the web server 13a basically includes an input unit 136 , a display 131 , and a DB module 133 , and is connected to the chat relay server 15 for chatting to drive the chat relay server 15 . A driving module 135 may be further provided.

After the user terminals 2a and 2b are connected to the homepage between the seller (producer), the buyer, and the broker, the chat relay server 15 is configured as 1: 1 Provide an environment in which moderation chats can take place.

Accordingly, in the present invention, an arbitration transaction can be made between a seller (producer) and a buyer to derive a transaction agreement through the arbitration of an arbitrator on sales and purchase conditions such as price and shipping time.

In the present invention, information on carcass meat is captured in real-time or VOD format through the automatic filming facility of the base slaughterhouse as well as the DB of the Livestock Product Quality Assessment Service server 4, and transmitted to the system server (sales site), and to the product (carcass). By matching the video information about the product to the product in a 1:1 way, it is possible to solve the spatial limitation of the buyer who has to find an auction house directly.

5 is a flowchart schematically showing an e-commerce method according to the present invention.

Referring to FIG. 5, both the seller (producer) and the buyer who want to use the electronic commerce according to the present invention are the home pages of the system server 1 through the user terminal 2a for the seller client and the user terminal 2b for the buyer client. After accessing the , sign up for membership and follow the member login procedure (S11, S13).

If you follow the normal membership registration and member log-in procedures, the administrator's approval will be granted. In this case, when registering a seller (producer), it is managed by going through the seller log-in, and the remaining members except the seller (producer) are managed by inducing them to follow the member log-in procedure.

In addition, processing/delivery companies sign up for processing/delivery companies and log in as processing/delivery companies. HACCP, etc.) are all listed, administrator approval is performed (S16). In the case of a shipping company, the shipping company information (company name, location, contact information) and shipping cost should be entered as shipping company information in the subscription application form so that buyers can compare and review when inquiring about the company.

After that, when the seller applies for a cognitive education listing as shown in FIG. 24 and registers a shipment product for an auction for cognitive education (S14), the registered product is included in the transaction menu of the homepage to expose the product.

On the other hand, when the purchaser prepares an order for shipment reservation while applying for the purchase of carcass (S12), the carcass order form is stored in the system server 1 .

Accordingly, in the system server 1, the confirmation of the cognitive education order form and the confirmation of the shipment reservation application are performed, and the registration management of the cognitive education product and the registration management of the shipment product are performed (S15).

On the other hand, when the purchaser applies for the purchase of carcass meat by designating a processing and delivery company, the processing/delivery application confirmation is made in the system server 1 (S17).

In addition, in the system server 1, by using the administrator terminals 14a-14n, the administrator manages the members according to the membership registration of the seller (producer) and the buyer, manages the membership classification for the seller (producer) and the buyer, Management, shipment registration management, shipment reservation application management, and carcass meat order application management are performed (S18).

Before describing the overall e-commerce method according to the present invention, a homepage for implementing the e-commerce transaction according to the present invention will be described with reference to FIGS. 9 to 20 .

9 is a screen example showing the main screen of the homepage of the livestock product e-commerce system according to an embodiment of the present invention, FIG. 10 is a screen example showing a sub screen showing detailed information of a selected product, and FIG. An example of a screen for explaining put together & direct purchase, FIG. 12 is an example of a screen showing a list of processing companies at the time of order history inquiry and processing selection, FIG. An example of a purchase history inquiry screen, FIG. 15 is an example of a screen showing purchase details when inquiring a purchase history of an earlier date, FIG. 16 is an example of a screen showing detailed purchase history when a detailed view of purchase history is selected, FIGS. 17 to 19 is an example of a screen showing processing company information, slaughterhouse information, and logistics transportation information displayed when processing company inquiry, slaughterhouse information, and logistics and transportation information are selected from the menu bar and selected from the tab menu in the page, respectively. Event This is an example of a screen that shows an event. 24 is an example of a screen for guiding the listing of cognitive education at the time of listing for cognitive education.

First, referring to FIG. 9 , the main screen 100 of the homepage is a homepage menu/member information menu 101 in the upper part, a category menu 102 in the upper left part, a selection menu 103 for today's appearance in the upper right part, and a selection menu 103 in the upper right part. Two sales hours 104 of today's listing in advance to inform the two sales times of today's listing in the middle section, and today's event menu 105 are arranged in the lower part of the screen, respectively.

In the homepage menu/member information menu 101, there is an order history inquiry menu 111, shipping/purchase menu 112, shipping/purchase reservation menu 113, free auction menu 114, company inquiry (processing company, There are a slaughterhouse, transportation and logistics) menu 115 and an event menu 116, and on the menu bar, a My Purchase History menu 117 and listing menu 118 are arranged on the menu bar to check the user's purchase history when logging in.

The category menu 102 is a menu that can be purchased immediately after checking the carcass product, and you can select one of the carcass products of the type of carcass product, for example, Korean beef castration, Korean beef cow, Korean beef bull, beef cattle, and hand-painted pork, You can check the information of the relevant details of the product and purchase it.

10 is a screen showing a list of products when one of the cognitive education products is selected from the category menu 102 .

10 shows, for example, a list of Korean beef castration products when “Korean beef castration” is selected from the category menu 102. The list includes individual history, breed, gender, grade, weight, carcass number, and processing slaughterhouse of the selected product. , the name of the shipper, and information on the purchase price (ie, unit price) are displayed, and a purchase selection menu 102a is included in which the purchaser can select one of a selection and a collection or a direct purchase.

When a buyer selects a product from the list, that is, presses an image or entity number of the desired product, as shown on the right side of the screen, the video and cognitive education information of the product are provided in more detail.

Today's head appearance selection menu 103 disposed in the upper right portion of the main screen 100 of the homepage is a menu in which the head appearance heads by cognitive education level can be checked by the previous day, the current day, the previous month, and this month.

In addition, the sale time 104 for today's two listings is displayed in the right middle part, which is to make the sale time for today's listing two available in advance so that all buyers can purchase the product fairly from the announced time, the screen Today's event menu 105 is arranged at the lower part to check and purchase today's event information. In today's event menu 105, a product with a surprise discount price that you will regret if missed is presented.

When purchasing one product from the list in the category menu 102 shown in FIG. 10 , the purchase selection menu 102a is used.

As shown in FIG. 11 , the purchase selection menu 102a includes a pick-and-place menu 102b and a direct purchase menu 102c.

The pick-and-place menu 102b is a menu for easy payment when purchasing multiple items, and when the pick-and-place menu 102b is selected, it is displayed on the right slide banner 102d, and this slide banner 102d allows the user to scroll. It is easy to find because it follows you. In addition, the selected and collected products can be checked and purchased by moving to the My Order History 102e.

The direct purchase menu 102c is a menu that can be purchased immediately. It is easy to purchase products one by one. If you select the Buy Now menu 102c button, you can go to My Order History 102e to check and purchase.

As shown in FIG. 12 , the order history inquiry menu 111 in the homepage menu/member information menu 101 of the main screen shown in FIG. 9 is a screen showing the order details of the purchaser.

If you select the order history inquiry menu 111, the list screen of my order history 102e is provided, and you can view the list, check the selected product, and proceed with the purchase or cancellation procedure. You can choose to apply for transport.

In addition, the purchaser may apply for processing of the purchased product or may not apply for processing. If the processing selection menu 111a is checked, a processing company list 111b is provided on the right side, and a desired company can be selected among them.

In addition, after purchasing a product from the order history inquiry menu 111 , it is possible to apply for transportation of the purchased product as shown in FIG. 13 . In this case, you can select one of the transport application (111c) and self-receipt (111d) placed at the bottom of the order history screen. , you can choose the carrier you want among them. If the buyer selects the self-collection (111d), the slaughterhouse information screen (111f) is provided on the lower right side, showing the slaughterhouse name, address, contact phone number, etc. as information necessary for the purchaser to receive directly.

The purchaser can check the purchase history of the user when logging in by selecting the My Purchase History menu 117 as shown in FIG. 14 . When the purchaser selects the My Purchase History menu 117, the purchase history by the user is provided as a list. In the purchase history, the user's cognitive purchase status list 117a, the shipper's preferential purchase condition status list 117b, and the buyer's preferred shipping condition status list 117c are provided.

For example, in the carcass purchase status list 117a, information on the order number 117f, product name, order date and time, number of pieces, total selling price, deposit status, shipment status, slaughterhouse, and processing status is provided.

In addition, at the top of each of the carcass purchase status list (117a), the shipper's preferential purchase condition status list (117b), and the buyer's preferential shipping condition status list (117c), there is a menu where you can check more details about your purchase. A menu 117d is arranged.

When the view purchase history menu 117d is selected, as shown in FIG. 15 , the purchase history and more details of the previous date for the corresponding purchase status list are provided so that the purchase history can be viewed at a glance.

In addition, if you want to know the final detailed information of the purchase history, if you select the detailed view 117e button under the order number 117f, the final detailed information of the purchase history is displayed as shown on the right side of the screen.

That is, in the detailed information of the purchase history, you can check the purchased product information (117g), the processing company information selected by the user (117h), the logistics and transportation information (117i), the user's delivery information (117j), and the deposit & payment information (117k). have.

On the other hand, if you select the company inquiry menu 115, you can select one of the processing company inquiry 115a, the slaughterhouse information 115b, and the transportation and logistics information 115c, and if you select the processing company inquiry 115a, it is shown in FIG. Similarly, the processor list 115d screen is provided, and when the slaughterhouse information 115b is selected, the slaughterhouse list 115e screen is provided as shown in FIG. 18, and when the transport logistics information 115c is selected, the transport logistics list as shown in FIG. 19 (115f) screen is provided.

In addition, when the event menu 116 is selected from the upper menu, as shown in FIG. 20 , event menus such as a special price event 116a, a product event 116b, and an event menu 116c are provided. 20 shows a screen provided when the product event 116b is selected.

In addition, the listing menu 118 is a menu to be selected when a seller (producer) of cognitive meat wants to list and sell cognitive meat, and when the listing menu 118 is selected, a listing application screen is provided as shown in FIG. 24 . The listing menu 118 is an exclusive page for listed companies and cannot be viewed by purchasing members.

When the listing application screen is provided by selecting the listing menu 118, the seller (producer) prepares the listing to be listed in an Excel file, for example, and uploads it at once by pressing the listing application list menu 118a and registers it. .

Data uploaded as an Excel file are registered on the site in the form of a list, and the product (cognitive education) for which you want to be listed is checked in the listing application check box 118b. After that, when the applicant finally presses the listing application menu 118c, listing is completed together with a final confirmation message.

The online carcass sales method according to the present invention follows the following procedure.

1) The purchased live cattle are slaughtered at the base slaughterhouse to produce carcass. After that, the relevant carcass information is registered in the database (DB) of the system server through the rating information DB provided by the Livestock Products Quality Assessment Service server (4).

2) Information on carcass is captured in real-time or VOD format through the database of the Livestock Products Quality Assessment Service server (4) as well as the automatic filming facility at the base slaughterhouse and transmitted to the system server (sales site). By matching the video information on the product (cognitive education) to the product in a 1:1 way, it solves the spatial limitation of the buyer who has to find the public market (auction hall) directly.

3) The buyer selects the carcass that he wants to purchase on the website, then selects a logistics company (carcass transport agency) and a meat processing plant (carcass deboning workshop) that are registered on the site, and can be provided as part of processed meat instead of carcass. . Of course, you can also receive cognitive education without going through the preceding process.

The processing of carcass is generally divided into 10 major divisions, and consists of tenderloin, sirloin, loin tip, pork loin, front leg, rump, seoldo, brisket, scallop and ribs. The subdivided meat that divides it more precisely is divided into 29 pieces.

6A and 6B are flowcharts showing the overall e-commerce method according to the present invention.

6A and 6B, in the overall e-commerce method according to the present invention, the seller (producer) and the buyer who want to sell and purchase cognitive education through e-commerce are both a user terminal for a seller client (2a) and a buyer client After accessing the home page of the system server 1 through the user terminal 2b, a member sign-up and a member login procedure are performed (S1001, S1002).

In this process, information of the seller (producer) and the buyer is input and registration is made in the DB server 11a-11n of the system server 1, and also the registration of the transport/processing company who wants to participate in the transport/processing is also pre-registered. is made in (S1003).

Then, the seller (producer) and the buyer who want to sell and purchase the carcass go through the seller deposit registration procedure (S1004) and the buyer deposit registration procedure (S1005) for registering a predetermined deposit set in advance to ensure the stability and reliability of the transaction. When the seller deposit registration procedure (S1004) and the buyer deposit registration procedure (S1005) are properly performed, the administrator, that is, the system server 1, is approved (S1006), and accordingly, the seller (producer) and the buyer in the e-commerce system You will be eligible to participate in the various transactions and bidding provided.

After that, when the seller (producer) selects a desired base slaughterhouse among the base slaughterhouses registered in the system server 1 and requests slaughter of live cattle (S1007), the carcass is produced and produced through the slaughtering process of live cattle at the base slaughterhouse. Cooling of the carcass and grading by the Livestock Product Quality Evaluation Institute are made (S1008).

The grading information of slaughtered carcass is stored in the grading information DB of the Livestock Products Quality Assessment Service server (4), and the grading information of the carcass stored in the grading information DB of the Livestock Products Quality Assessment Service server (4) is automatically transferred to the system server (1). ) is registered in the database (DB).

In addition, through the filming equipment 6 installed in the base slaughterhouse, an image of the whole and cross-sectional area of the carcass is taken (S1009), and the image and grade of each part of the product (carcass) photographed for each product (carcass) is displayed The site image is transmitted from the slaughterhouse server 5a to the system server 1 through the communication network 3 (S1010).

The carcass grading information received from the grading information DB of the Livestock Product Quality Assessment Service server (4) is captured in real-time or VOD format through the automatic filming facility of the slaughterhouse and transmitted to the system server (sales site) (1) ( Registration can be made by matching in a 1:1 manner with image information for cognitive education).

Accordingly, the system server 1 classifies products (cognitive education) while storing the received information in the cognitive education registration DB of the DB servers 11a-11n, and gives a code for the registered product (cognitive education) together with the cognitive education registration ( S1011). As a result, the product (cognitive education) registered on the main screen of the homepage is exposed.

After that, the buyer looks at the product (carcass) registered on the main screen of FIG. 9, searches for the desired type of product as shown in FIG. 10, and selects and puts together or purchases directly as shown in FIG. 11. As the writing is made, a purchase request is made (S1012).

At the same time as the purchase request (application), the buyer selects one of the processing methods, namely, processing selection or no processing, as shown in FIG. 12, and when processing is selected, searches for a processing company (carcass bone workshop) as shown in FIG. 17 and designates a processing company Then, as shown in FIG. 13, after selecting one of transport selection or self-collection as a transport method, in the case of transport selection, as shown in FIG. S1013).

When processing selection, transportation selection, etc. are completed, the final purchase cost is determined by adding the product (carcass meat) cost and processing and transportation expenses requested to purchase as shown in FIG. 12, and is displayed in the payment amount display field 119a at the bottom (S1014) , the purchaser confirms this, clicks the purchase button 119, and proceeds with the online remittance to the payment institution, and the payment is made (S1015).

Even when payment is made from the buyer as described above, the system server 1 does not directly transfer the payment amount to the seller (producer), but stores it in the payment institution until the follow-up procedure is completed to ensure the stability of the transaction. do. The settlement of purchase costs is a safe transaction method by the escrow method, and payment is made from the payment institution after the purchased product is delivered to the buyer.

When the buyer's payment is made, the system server 1 transmits the order details to the seller (producer) (S1016), and also transfers the processing and transportation information selected by the buyer to the slaughterhouse server 5a (S1017), processing The processing information selected by the purchaser is transmitted to the company terminal 2c (S1018).

At the slaughterhouse that receives the processing and transportation information selected by the purchaser through the slaughterhouse server 5a, the purchased product (carcass) is transferred to the processing company using a designated transportation company, or in the case of self-transportation and direct processing, the purchaser sends the purchaser from the slaughterhouse Receive the product (cognitive education) directly (S1019).

In addition, the processing company performs processing on the carcass according to the processing information selected by the purchaser received from the system server 1, and then delivers the processed product (ie, partial meat) to the purchaser according to the transportation method selected by the purchaser (S1020).

After that, the buyer receives the carcass or processed product (ie, partial meat) (S1021), sends the receipt information to the system server 1, and proceeds with a procedure to approve the receipt of the product (S1022), and the system server 1 is the buyer Upon confirmation of approval of receipt of the product, it requests the payment institution to settle the sales price to the seller (producer) in response (S1023), and completes all commerce procedures.

As the e-commerce transaction described above is a real transaction, when a preferred buyer places an order for a product, the corresponding cognitive education product is automatically deleted or sold out in the site so as to prevent duplicate transactions that may occur between multiple purchasers.

As shown in FIG. 1, the seller (producer), the buyer, the slaughterhouse, the processing company, the transport company, etc. perform all the procedures related to the above e-commerce transaction, each user terminal 1a- connected to the system server 1 1n) and the server 5a-5n.

In the above embodiment description, although carcass meat has been described as an example of a commercial transaction target product, it can be used for electronic commercial transaction of other livestock products.

As described above, the electronic commerce according to the present invention, that is, the electronic commerce of the cyber shopping mall method, is a complex distribution path through direct transactions between a producer and a consumer (buyer) using the electronic commerce homepage built by the system server 1 . By reducing the distribution margin according to

In addition, in the present invention, as a transaction method in which producers, slaughterhouses, distributors, and consumers all participate, it is possible to increase the continuity of the transaction system and promote stability by avoiding any one being the subject of the transaction.

Furthermore, in the present invention, information on carcass is captured in real time or in VOD format through the automatic filming equipment 6 of the base slaughterhouse and transmitted to the homepage (sales site) of the system server 1, and the image on the product (carcass) By matching information to products in a 1:1 way, it is possible to solve the spatial limitation of buyers who have to find an auction house directly.

As a result, in the present invention, it is possible to promote the vitalization of the livestock industry and the real profits of farmers, and to solve the problem of irrational livestock products, especially the carcass distribution stage, to reduce distribution costs and promote vitality of the livestock industry.

7A to 7C are flowcharts showing an arbitration transaction method among the e-commerce methods according to the present invention, and FIG. 21 is a screen example for explaining the arbitration transaction method of the shipper preferential purchase condition among the e-commerce methods according to the present invention; 22 is a screen example for explaining the arbitration transaction method of the buyer preferential shipment condition among the e-commerce methods according to the present invention.

The shipping/purchase brokerage and reservation menus 112 and 113 provided on the main screen of the present invention are the shipping and purchase of carcass and live cattle between the seller (shipper, livestock farm, or producer) and the buyer through the homepage provided by the system server 1 . It is used when brokering immediate transactions of less than one month or long-term reservation transactions of more than one month.

The shipping/purchase brokerage and reservation menu (112,113) includes the arbitration transaction method of the shipper's priority purchase condition and the arbitration transaction method of the buyer's preferential shipment condition, taking into consideration the sales conditions and purchase conditions of the shipper and the buyer, respectively, for one month as a shipment basis. Sales and purchases are possible after registration under the condition of less than or more than one month.

9 to 24, the shipping/purchasing brokerage and reservation menu 112 is less than one month, and the shipping/purchasing brokerage and reservation menu 113 is displayed as being more than one month, but the shipping/purchasing brokerage and reservation menus 112 and 113. All transactions are possible on the condition that it is less than 1 month or more than 1 month based on shipment.

An arbitration transaction method of a shipper priority purchase condition among the e-commerce methods according to the present invention will be described with reference to FIGS. 7A to 7C and FIG. 21 .

First, the procedure from step S1001 to step S1006 in FIG. 7A is the same as the procedure shown in FIG. 6A.

That is, both the seller (producer) and the buyer who want to sell and purchase cognitive education through e-commerce access the homepage of the system server 1 through the user terminal 2a for the seller client and the user terminal 2b for the buyer client. After that, sign up for membership and follow the member login procedure (S1001, S1002).

In this process, information of the seller (producer) and the buyer is input and registration is made in the DB server 11a-11n of the system server 1, and also the registration of the transport/processing company who wants to participate in the transport/processing is also pre-registered. is made in (S1003).

Then, the seller (producer) and the buyer who want to sell and purchase the carcass go through the seller deposit registration procedure (S1004) and the buyer deposit registration procedure (S1005) for registering a predetermined deposit set in advance to ensure the stability and reliability of the transaction. When the seller deposit registration procedure (S1004) and the buyer deposit registration procedure (S1005) are properly performed, the administrator, that is, the system server 1, is approved (S1006), and accordingly, the seller (producer) and the buyer in the e-commerce system You will be eligible to participate in the various transactions and bidding provided.

After that, in the case of the transaction of the shipper-priority purchase condition shown in FIG. 21 , the seller (the livestock farm) registers sales hope information (S2001), and the buyer selects the shipment menu 112a to display the seller's sales wish details Confirm (S2004).

If the shipment menu 112a is selected, as shown in FIG. 21 , the seller (livestock farm) registered for shipment by the seller (livestock farm) is presented with a current status table (list) 112f.

In the seller (livestock farm) shipment desired status table (list) 112f, for example, the product selection button 112d, the name of the shipping farm, the brand (shipping area), gender (eco-friendly status), age (months), number of shipments , shipment time, shipper expected grade, settlement standard, incentives, adjustment (chat) (112b), and purchase reservation are classified.

However, the name of the shipping farm is displayed after the transaction is made, and this is to prevent the buyer from directly contacting the shipping farm (seller) and making a transaction if the name of the shipping farm is revealed in advance.

After the buyer reviews the seller (livestock farm) shipment wish list (list) 112f, clicks the product selection button 112d for the desired item among the various shipping conditions waiting for trade in the list, and then adjusts (Chat) After selecting the menu 112b and selecting the 1:1 adjustment chat button 112c between the seller and the buyer, the price between the seller (producer) and the buyer through the 1:1 adjustment chat window 112g displayed in the pop-up , adjusts (negotiates) sales and purchase conditions, such as the time of shipment (S2005).

In the case of 1:1 mediation chat, the manager of the commerce site as the mediator, if mediation between the buyer and the seller (shipping farmhouse) is not smooth, arbitrate the conditions of both parties to induce mutually satisfactory and acceptable transaction conditions. (Negotiation) to proceed smoothly (S2006). The chat between the buyer, the seller (livestock farm) and the manager through the 1:1 adjustment chat window (112g) can be implemented through the chat mediation server 15 shown in FIG.

When a transaction agreement is reached as a result of the 1:1 adjustment chatting (S2007), the transaction information on the list is corrected according to the transaction agreement result (S2008).

When the transaction agreement is reached as described above, the purchaser selects a product to be purchased and presses the purchase button 112e to confirm the purchase and proceed with the subsequent procedure. That is, the system server 1 transmits the slaughter schedule to the slaughterhouse server 5a while transmitting transaction information details to the seller (shipment farmhouse) and the buyer, respectively (S2009) (S2010).

In addition, if the purchaser wants to make a purchase reservation, he can select the purchase reservation menu 112c to designate a date in the date window displayed in a pop-up, and purchase conditions can be applied immediately depending on whether the agreed matters are approved.

Thereafter, as shown in FIG. 7B, the procedure from the live cattle slaughter request in step S1007 to the sales price settlement in step S1023 is the same as the procedure shown in FIGS. 6A and 6B, and detailed descriptions thereof are omit

As described above, the transaction method of the shipper-priority purchase condition is an arbitration transaction method in which mediation (negotiation) can be made by inducing mutually satisfactory transaction conditions by arbitrating the transaction conditions of the seller and the buyer as a mediator. , a commerce transaction that satisfies both the seller and the buyer can be achieved.

As a result, in the present invention, the seller (producer) announces the desired shipping time and price in advance and promotes distribution and connection, and in the distribution, the seller (producer) announces the shipment and price of live cattle at the desired time and communicates with the producer By establishing a purchase contract, losses due to the absence of raw materials can be preserved.

In addition, in the present invention, it is possible to implement an arbitration transaction method of a shipper-first purchase condition that derives a transaction agreement between the seller (producer) and the buyer through the arbitration of the sale and purchase conditions such as price and shipping time through the arbitration of the arbitrator.

Hereinafter, with reference to FIGS. 7A to 7C and 22 , an arbitration transaction method of the buyer preferential shipping condition among the e-commerce methods according to the present invention will be described.

First, the procedure from step S1001 to step S1006 in FIG. 7A is the same as the procedure shown in FIG. 6A.

That is, both the seller (producer) and the buyer who want to sell and purchase cognitive education through e-commerce access the homepage of the system server 1 through the user terminal 2a for the seller client and the user terminal 2b for the buyer client. After that, sign up for membership and follow the member login procedure (S1001, S1002).

In this process, information of the seller (producer) and the buyer is input and registration is made in the DB server 11a-11n of the system server 1, and also the registration of the transport/processing company who wants to participate in the transport/processing is also pre-registered. is made in (S1003).

Then, the seller (producer) and the buyer who want to sell and purchase the carcass go through the seller deposit registration procedure (S1004) and the buyer deposit registration procedure (S1005) for registering a predetermined deposit set in advance to ensure the stability and reliability of the transaction. When the seller deposit registration procedure (S1004) and the buyer deposit registration procedure (S1005) are properly performed, the administrator, that is, the system server 1, is approved (S1006), and accordingly, the seller (producer) and the buyer in the e-commerce system You will be eligible to participate in the various transactions and bidding provided.

Thereafter, in the case of the transaction of the buyer preferential shipment condition shown in FIG. 22 , the buyer registers the purchase wish information (S2002), and the seller (ie, the shipper) checks the purchase wish details posted by the buyer (S2003).

In the case of a transaction under the buyer preferential shipment condition, when the seller (ie, the shipper) selects the purchase menu 113a from the tab menu in FIG. 22 , as shown in FIG. 22 , the buyer, for example, a meat processing (distribution) company A processed meat (distribution) purchase desired status table (list) 113f to be purchased is displayed.

In the meat processing (distribution) purchase request status table (list) 113f, for example, the product selection button 113d, the name of the purchasing company, the brand (shipping area), the number of purchases, gender, the buyer's desired conditions (for example, average 1 above grade), purchase conditions (eg, average unit price), incentives, eco-friendliness, adjustment (chat) 113b, shipment reservation 113c, and the like.

However, the name of the buyer is displayed after the transaction is made, and this is to prevent the seller (ie, the shipper) from directly contacting the buyer and making a transaction if the name of the buyer is revealed in advance.

After the seller (that is, the shipper) reviews the meat processing (distribution) purchase request status table (list) 113f, the product selection button 113d is pressed for the desired item among the purchase conditions of various buyers waiting on the list. Click, then select the Adjustment (Chat) menu (113b), select the 1:1 Adjustment Chat button between the seller and the buyer, and then click the 1:1 Adjustment Chat window (112g) (see FIG. 21) displayed in the pop-up to the buyer Adjust (negotiate) the breed, gender, unit price, expected grade of carcass, eco-friendliness, and shipping time (S2005).

During 1:1 mediation chat, the manager of the commerce site is the mediator and, if mediation between the seller (shipping farmhouse) and the buyer is not smooth, arbitrate the conditions of both parties (especially the unit price according to the expected grade of cognitive education) to satisfy each other to induce acceptable transaction conditions so that the mediation (negotiation) proceeds smoothly (S2006).

When a transaction agreement is reached as a result of the 1:1 adjustment chatting (S2007), the transaction information on the list is corrected according to the transaction agreement result (S2008).

In addition, since the transaction of the buyer preferential shipment condition is applied to transactions of one month or longer as the shipment standard, the date of shipment can be reserved and the date specified. To this end, when the shipment reservation menu 113c is pressed, a date can be designated in the pop-up date window 113g.

When the transaction agreement is reached as described above, when the buyer selects a product to be purchased and presses the shipping button 113e, the shipment purchase is confirmed and the subsequent procedure is performed. That is, the system server 1 transmits the slaughter schedule to the slaughterhouse server 5a while transmitting transaction information details to the seller (shipment farmhouse) and the buyer, respectively (S2009) (S2010).

Thereafter, as shown in FIGS. 7B and 7C , the procedure from the live cattle slaughter request in step S1007 to the sales price settlement in step S1023 is the same as the procedure shown in FIGS. 6A and 6B, and for this Detailed description will be omitted.

As described above, the transaction method of the buyer preferential shipment condition is an arbitration transaction commerce method in which the transaction conditions between the buyer and the seller can be negotiated (negotiating) as the manager arbitrates the conditions of both parties as mediator to induce mutually satisfactory transaction conditions. As such, a commerce transaction that satisfies both the seller and the buyer can be achieved.

As a result, in the present invention, the seller (producer) announces the desired shipping time and price in advance and promotes distribution and connection, and in the distribution, the seller (producer) announces the shipment and price of live cattle at the desired time and communicates with the producer By establishing a purchase contract, losses due to the absence of raw materials can be preserved.

In addition, in the present invention, it is possible to implement an arbitration transaction method of the buyer preferential shipping condition in which a transaction agreement is reached between the seller (producer) and the buyer through the arbitration of the sale and purchase conditions such as price and shipping time through the arbitration of the arbitrator.

Meanwhile, FIGS. 8A to 8C are flowcharts illustrating a free auction transaction method among the e-commerce methods according to the present invention, and FIG. 23 is a screen example for explaining the free auction transaction method among the e-commerce methods according to the present invention. 24 is an example of a screen for guiding the listing of cognitive education at the time of listing for cognitive education.

A free auction transaction method among the e-commerce methods according to the present invention will be described with reference to FIGS. 8A to 8C and 23 .

First, the procedure from step S1001 to step S1011 in FIG. 8A is the same as the procedure shown in FIG. 6A.

That is, both the seller (producer) and the buyer who want to sell and purchase cognitive education through e-commerce access the homepage of the system server 1 through the user terminal 2a for the seller client and the user terminal 2b for the buyer client. After that, sign up for membership and follow the member login procedure (S1001, S1002).

In this process, information of the seller (producer) and the buyer is input and registration is made in the DB server 11a-11n of the system server 1, and also the registration of the transport/processing company who wants to participate in the transport/processing is also pre-registered. is made in (S1003).

Then, the seller (producer) and the buyer who want to sell and purchase the carcass go through the seller deposit registration procedure (S1004) and the buyer deposit registration procedure (S1005) for registering a predetermined deposit set in advance to ensure the stability and reliability of the transaction. When the seller deposit registration procedure (S1004) and the buyer deposit registration procedure (S1005) are properly performed, the administrator, that is, the system server 1, is approved (S1006), and accordingly, the seller (producer) and the buyer in the e-commerce system You will be eligible to participate in the various transactions and bidding provided.

After that, when the seller (producer) selects a desired base slaughterhouse from among the base slaughterhouses registered in the system server 1 and requests for live cattle slaughter (S1007), the carcass is produced and produced through the slaughtering process of live cattle at the base slaughterhouse. Cooling of the carcass and grading by the Livestock Product Quality Evaluation Institute are made (S1008).

The grading information of slaughtered carcass is stored in the grading information DB of the Livestock Products Quality Assessment Service server (4), and the grading information of the carcass stored in the grading information DB of the Livestock Products Quality Assessment Service server (4) is automatically transferred to the system server (1). ) is registered in the database (DB).

In addition, through the filming equipment 6 installed in the base slaughterhouse, an image of the whole and cross-sectional area of the carcass is taken (S1009), and the image and grade of each part of the product (carcass) photographed for each product (carcass) is displayed The site image is transmitted from the slaughterhouse server 5a to the system server 1 through the communication network 3 (S1010).

The carcass grading information received from the grading information DB of the Livestock Product Quality Assessment Service server (4) is captured in real-time or VOD format through the automatic filming facility of the slaughterhouse and transmitted to the system server (sales site) (1) ( Registration can be made by matching in a 1:1 manner with image information for cognitive education).

Accordingly, the system server 1 classifies the product (cognitive education) while storing the received information in the cognitive education registration DB of the DB server 11a-11n, and gives a code for the registered product (cognitive education) together with the cognitive education registration ( S1011).

As shown in FIG. 24 , the seller (producer) selects the listing menu 118 to apply for listing of the carcass of the auction object when it wants to auction the carcass.

When the buyer selects the free auction menu 114 to participate in the cognitive education auction, a cognitive education free auction page is provided as shown in FIG.

A real-time cognitive auction broadcasting window 114a is provided on the upper side of the cognitive education free auction page, and a list 114h of cognitive education subject to auction is provided on the lower side.

The list of auction target carcass 114h may include items such as order, individual history, breed, gender, grade, weight, carcass number, brand name, shipping information, purchase price, purchaser, transport status, processing status, and the like.

The items of the list 114h of the auction target cognitive education may be changed as necessary. For example, the items in the list 114h are classified into status indicating whether or not a bid is in place, carcass number, individual history, breed/gender, slaughterhouse, slaughter date, weight, meat grade, final grade, unit price, bid confirmation, and successful bid transaction. can be The unit price is based on the information provided online from the Livestock Product Quality Assessment Service server 4 as the daily market price of the auctioned carcass sold offline.

In the real-time cognitive auction broadcasting window 114a, the current cognitive education information 114b in which the auction broadcasting is in progress is displayed on the left, and the image 114c of the cognitive education subject to auction is displayed in the center of the cognitive education broadcasting window 114a, On the right side of the cognitive education auction broadcasting window 114a, a bid participation menu 114d, a bid price input window 114e, a bid button 114f, a buyer ID, unit price, and a successful bid display window 114g are arranged from top to bottom. .

The current carcass information 114b may include, for example, items such as carcass number, grade, breed, gender, weight, shipment information, and others (antibiotic-free).

However, the current carcass information 114b is detailed information of carcass in individual history, breed/sex, slaughterhouse, slaughter date, weight, meat grade, and final grade, including back fat thickness, sirloin area, meat mass index, intramuscular fat, meat color, Fat color, maturity, meat quality, and final grade can be displayed.

The auction target carcass is set so that the input of the bid price is restricted before the start of the auction (S3001), and the auction start time is announced on one side of the main screen of the homepage (S3002).

The buyer (bidder) may review the list 114h of the listed auction target cognitive education, and then check the information on the auction participation cognitive education from the list in advance (S3003).

When the predetermined auction time arrives, the input restriction on the bid price is released and the auction is started (S3004). That is, the auction of cognitive education is carried out according to the progress of the auction facilitator (ie, the shopping host) according to the predetermined time. As the image information of cognitive education is reproduced, a bidding proceeds along with the information guidance of the shopping host (S3005).

While the cognitive education information of the shopping host is being guided, the auction bidder enters the bid price (herein, the bid means the unit price per kg) of the cognitive education desired to purchase in the bid price input window 114e in the bid participation menu 114d, and then makes a bid. When the following button 114f is pressed, a bid is made (S3006). The shopping host informs the buyer (bidder) of the success of the bid when there is no further bid renewal by the deadline while notifying the current highest bid for a preset time, and the successful bid display window 114g by the system server 1 At the same time as the confirmation of “successful bid” is made, information on the successful bid is transmitted to the buyer (successful bidder) (that is, the user terminal 2b for the buyer client) and the slaughterhouse (slaughterhouse server 5a) (S3007), and the end of the auction is declared becomes (S3008).

After that, the procedure from the step (S1013) of selecting whether the carcass is processed and the transport method from the buyer (successful bidder) who has received the successful bid for carcass carcass (S1013) to the settlement step (S1023) of the sales price of FIG. 8C proceeds, which is shown in FIGS. 6A and 6B Since it is the same as the procedure shown in , a detailed description thereof will be omitted.

As described above, in the present invention, a real-time free auction that does not incur additional costs such as listing and broker fees for sellers (producers) and buyers (bidders) by conducting a cognitive auction by auction broadcasting conducted by a shopping host in real time method can be implemented.

In the above, the present invention has been illustrated and described with examples of specific preferred embodiments, but the present invention is not limited to the above-described embodiments, and within the scope of not departing from the spirit of the present invention, common knowledge in the art to which the invention pertains Various changes and modifications will be possible by those who have

The present invention is applicable to the establishment of an e-commerce system for livestock products that can promote the livestock industry and promote the benefits of farmers, reduce distribution costs and promote vitality of the livestock industry by solving the problem of irrational livestock products, especially carcass distribution stage.

1: system server 2a~2n: user terminal
3: Network 4: Livestock Products Quality Assessment Service Server
5a~5n: Slaughterhouse Server 11a~11n: DB Server
12: LAN 13a~13n: web server
14a-14n; Admin Terminal 15: Chat Server
16: streaming server 21: web browser
6: Recording equipment 100: Main screen
101: homepage menu/member information menu 102: category menu in the upper left corner
103: Today's appearance two selection menu 104: Today's listing two sales time
105: Today's event menu 111: Order history inquiry menu
112: Shipping/purchase menu 113: Shipping/purchase reservation menu
114: Free Auction Menu
115: Company inquiry (processing company inquiry, slaughterhouse, transportation logistics) menu
116: Event menu 117: My purchase history menu
118: Listing menu

Claims (12)

a system server having a livestock product e-commerce homepage accessible through a communication network and managing the progress of the e-commerce and the overall e-commerce process;
a user terminal for a seller client for registering sales hope information of live cattle including a future shipment time desired by the seller after a seller who ships live cattle accesses the home page of the system server;
a user terminal for a buyer client for confirming the desired sales information registered by the seller after the buyer accesses the home page of the system server; and
A chat relay server that provides an environment in which 1:1 coordination chatting can be made when 1:1 coordination chatting is required between the seller and the buyer; includes;
The system server provides a 1:1 adjustment chat window through the chat relay server when the buyer selects the shipping menu, checks the seller's sales wish details from the registered sales hope information, and attempts 1:1 adjustment chat, , a transaction agreement is reached by negotiating the conditions of sale and purchase of live cattle between the seller and the buyer using the arbitration chat window, and when the buyer confirms the purchase, the seller Sending transaction information details to each buyer,
When negotiating the conditions of sale and purchase of live cattle through 1:1 mediation chat between the seller and the buyer, the manager of the homepage participates in the 1:1 mediation chat as a mediator to mediate the transaction conditions between the seller and the buyer in livestock products e-commerce system. According to claim 1,
The livestock product e-commerce system in which the shipping time is set to less than one month. According to claim 1,
Sales hope information of live cattle registered by the seller is provided on the website as a shipping wish list,
The shipment wish list includes at least a product selection button, number of shipments, shipment time, shipment expected grade for carcass, settlement standards for average unit price, and chat adjustment items. 4. The method of claim 3,
The shipment wish list further includes a purchase reservation item,
When the purchaser selects the purchase reservation item, the purchase date can be specified in the date window displayed in a pop-up, and the purchase conditions are immediately applied depending on whether the agreed matters are approved or not. a system server having a homepage supporting livestock products e-commerce accessible through a communication network and managing the progress of e-commerce and the overall e-commerce process;
a user terminal for a purchaser client for registering desired purchase information of live cattle including a future shipment time desired by the purchaser after the purchaser accesses the home page of the system server;
a user terminal for a seller client for confirming purchase wish information registered by the buyer after the seller accesses the home page of the system server; and
a chat relay server providing an environment in which 1:1 coordinated chatting can be made when 1:1 coordinated chatting is requested between the seller and the buyer through the user terminal for the seller client and the user terminal for the buyer client;
The system server provides a 1:1 adjustment chat window through the chat relay server when the seller selects the purchase menu to check the purchase wish details of the buyer from the registered purchase wish information and tries 1:1 adjustment chatting, , a transaction agreement is reached by negotiating the conditions of sale and purchase of live cattle between the seller and the buyer using the arbitration chat window, and when the buyer confirms the purchase, the seller Sending transaction information details to each buyer,
When negotiating the conditions of sale and purchase of live cattle through 1:1 mediation chat between the seller and the buyer, the manager of the homepage participates in the 1:1 mediation chat as a mediator to mediate the transaction conditions between the seller and the buyer in livestock products e-commerce system. 6. The method of claim 5,
The livestock product e-commerce system in which the shipping time is set to one month or more. 6. The method of claim 5,
The purchase wish information of live cattle registered by the buyer includes at least a product selection button, the number of purchases, the buyer's desired grade for carcass, purchase conditions for average unit price, and chat adjustment items, and the purchase wish information is displayed as a purchase wish list on the homepage Livestock products e-commerce system provided for. 8. The method of claim 7,
The purchase wish list further includes a shipment reservation item,
After the purchaser selects a shipment reservation item, a livestock product e-commerce system that designates a reservation date for shipment. A method comprising: a seller who ships live cattle accessing the home page of a system server through a user terminal for a seller client, and registering desired sale information of live cattle including a future shipment time desired by the seller in a shipment wish list;
a step in which the buyer accesses the home page of the system server through the user terminal for the buyer client and selects a shipping menu to check the sales hope information registered by the seller;
the purchaser confirming the seller's sales wish details from the registered sales hope information and attempting 1:1 mediation chat with the seller through a 1:1 mediation chat window;
deriving a transaction agreement by negotiating conditions for sale and purchase of live cattle between a seller and a buyer using the arbitration chat window; and
When the purchaser confirms the purchase according to the transaction agreement, the system server transmits the transaction information details to the seller and the buyer through a user terminal for a seller client and a user terminal for a buyer client, respectively;
When the sale and purchase conditions of live cattle are negotiated through 1:1 mediation chat between the seller and the buyer, the administrator of the homepage participates in the 1:1 mediation chat as a mediator to mediate the transaction conditions between the seller and the buyer. Livestock products including e-commerce methods. After the purchaser accesses the home page of the system server through the user terminal for the purchaser client, registering the desired purchase information of the live cattle including the future shipment time desired by the purchaser in the purchase wish list;
checking, by the seller, the purchase wish information registered by the buyer by selecting a purchase menu after accessing the home page of the system server through the user terminal for the seller client;
the seller confirming the purchase wish details of the buyer from the registered purchase wish information and attempting 1:1 adjustment chatting with the buyer through the 1:1 adjustment chatting window;
deriving a transaction agreement by negotiating conditions for sale and purchase of live cattle between a seller and a buyer using the arbitration chat window; and
When the purchaser confirms the purchase according to the transaction agreement, the system server transmits the transaction information details to the seller and the buyer through a user terminal for a seller client and a user terminal for a buyer client, respectively;
When the sale and purchase conditions of live cattle are negotiated through 1:1 mediation chat between the seller and the buyer, the administrator of the homepage participates in the 1:1 mediation chat as a mediator to mediate the transaction conditions between the seller and the buyer. Livestock products including e-commerce methods. 10. The method of claim 9,
The mediation of the transaction conditions is a livestock product e-commerce method including a unit price according to the expected grade of carcass. 10. The method of claim 9,
Sales hope information of live cattle registered by the seller includes at least a product selection button, number of shipments, time of shipment, expected shipper grade for carcass, settlement standards for average unit price, and chat adjustment items. Livestock products e-commerce methods provided.

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