KR20050053875A - On line chatting based real time electronic commerce system that is offering distributors buyer`s related information directly. - Google Patents

Abstract

The present invention provides a method of constructing the chat-based e-commerce system and the counseling process in an electronic commerce through 1: 1 or 1: real-time online consultation between a plurality of sellers and a plurality of buyers, respectively, using online chat. A system configuration and method for providing information related to the buyer to the seller to be a sales activity.

More specifically, in the specific configuration of the present invention, a seller server and a buyer are connected to the server through which the database is constructed and the Internet. In addition, a member authentication module for authenticating members visited through the Internet, a chat module for text chatting between sales and purchasing members, and an Escorted Browsing that allows sales and purchasing members to view the same web page. Module, a waiting and transaction matching management module that performs a waiting management until matching a sales or purchasing member is matched with a large number of sales and purchasing members who visited the site, and when a sales member wants to promote. Member indexing module for extracting members who meet the conditions, mail / note sending module for sending mails and messages for sales members, account management module for managing settlement of merchandise sales transactions, and own products for each sales member Product information management module that allows you to manage the information, and each bargaining price for each consultation between the seller and buyer A product price adjustment module, a consultation information management module which allows the seller to store and manage the contents of the consultation with the buyer, a visitor log management module which manages the movement and actions (hereinafter, referred to as 'log') in the site of the buyer, and It consists of a control module for controlling the communication between the modules and the modules.

Description

Online chatting based real time electronic commerce system that is offering distributors buyer `s related information directly.}

The present invention provides a method of constructing the chat-based electronic commerce system and counseling for selling a product in an electronic commerce through 1: 1 or 1: real-time online consultation between a plurality of sellers and a plurality of buyers using an online chat, respectively. The present invention relates to a system and method for providing a seller with information related to a buyer so as to facilitate a sales activity in the process.

As the use of the Internet has become commonplace, the development of product transactions, that is, e-commerce, using the Internet is rapidly progressing. In addition, due to the advancement of various Internet-related technologies, various methods have been introduced in a simple commerce method. An example is an electronic commerce method using video or voice chat. However, the characteristics of the method up to now have been used for the purpose of providing additional services such as convenience of customers and problem solving guidance, rather than chat for the purpose of developing a transaction between seller and buyer. In addition, even if you want to use chat tools for transaction development purposes, the seller is centered on a single company. At the same time, the cost increases from the point of view of the business entity because it cannot deal with many purchasing customers or requires many chat sales agents. This was often lacking. In addition, text and voice chats, Escorted Browsing, etc., have been applied to transactions between buyers and sellers through chats, but the visitor visited the site and showed interest in the site. There were many limitations in enhancing the marketing effect because the information about the customers who are the target of purchasing consultation, such as the page, the goods, and the products previously purchased on the site, was not properly provided.

Therefore, an object of the present invention is to participate in a number of independent sellers, individual sellers and a number of buyers, and to conduct a product transaction consultation based on online chat in a 1: 1 or 1: many (buyer) manner, respectively, to finally settle the payment. When developing the system and consulting between the seller and the buyer, the relevant information of the buyer is provided to the seller in real time to develop an information providing system that can enhance the marketing effect of the seller.

The concept of the present invention is a number of independent sellers and a number of buyers participate in a one-on-one or 1: many (buyer) method to conduct a product transaction consultation based on online chat, and when the consultation between the seller and the buyer proceeds to the seller It is to develop an information providing system that can improve the marketing effect of the seller by providing the relevant information of the buyer in real time.

According to an aspect of the present invention, the operation server is a database is built, the seller and the buyer is connected to the operation server through the Internet, the member authentication module for the authentication process of the member visited through the Internet, the sales and purchase members Chat module that performs text chat, Escorted Browsing module that allows sales members and buyers to view the same web page, and multiple sales and purchase members who visited the site to make a consultation or product Waiting and transaction matching management module which performs waiting management until the purchase consultation is completed, member indexing module which extracts the members who meet the conditions set when the sales member wants to promote, mail, message which is a means of promotion of sales members. Mail / note transmission module for transmitting the, and settlement management module for managing the settlement of goods sales transactions, and for each sales member A product information management module for managing new product information, a product price adjustment module for managing a bargained price for each consultation between a seller and a buyer, a consultation information management module for allowing a seller to store and manage the contents of consultation with a buyer, The visitor log management module manages the movement process and actions (hereinafter, referred to as 'log') within the site and the control module controls communication between the modules and the module.

The database built on the operation server can be created in various ways according to the type of information. For example, a member database that stores member information, a product database that is assigned to each seller and stores and manages its own product information. Chat data management database that stores chat counseling records in full or summary form, member purchase and cart storage database that stores member's product purchase history and product history information which is not purchased but stored in online cart. Member log management database that stores the activity of the site, settlement database that stores and manages the settlement information of each seller after the sale of the product, and member information index database that extracts and manages various information related to the member in advance when the buyer logs in To It should.

According to another aspect of the present invention, it is applied to an operation server in which a database is built, a system in which a buyer and a seller accessing the operation server are connected through the Internet, and include the following steps.

After the seller and the buyer have logged in by accessing the operation server, respectively, open a goods trading chat room or participate in a goods trading chat room already opened by a trading partner.

Seller, buyer consults on the product transaction chat room

More specifically, in the counseling step, providing the seller with various information data related to the buyer to the seller when the buyer is connected.

Based on the information data provided, sellers and buyers can share product catalog information, other website pages, and other pages together using chat, Escorted Browsing mode.

When a seller and a buyer have consulted, they negotiate a price if necessary when they want to make a transaction, and if they agree with each other, they store it in a database.

After the consultation is completed and the seller stores the result of the consultation in preparation for further transactions with the buyer.

It is a step to settle the sales price to each seller through the sale of goods.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings. First, in adding reference numerals to components of each drawing, the same components are denoted by the same reference numerals as much as possible even though they are shown in different drawings.

In the present invention, 'purchasing member' refers to a member who intends to purchase a product or service among individuals or groups who have subscribed to the website of the operation server. It could be In addition, the 'sales member' refers to a member who is willing to sell goods or services among individuals or organizations that have subscribed to the website. The term 'goods' also includes material goods and non-material services. In addition, the term 'Internet' in the present invention means both a wired-based Internet network and a wireless-based Internet network such as a CDMA network or a wireless LAN network. In addition, 'DB' means 'database', and 'Escorted Browsing' refers to a technique in which trading partners share information on the monitor screen such as product catalog information, other website pages, and other pages. In addition, as a record of the members who visited the site, a record of members' page selection, selection of product images and buttons on the page, and various input / output items is called a 'log'. Managed to save.

1 is a block diagram showing an overall overview of an electronic commerce system through a 1: 1 or 1: multi-based online real-time consultation between a sales member 400 and a multi-purchase member 300 according to the present invention.

As shown, the operation server 100 is a database 200 is built, the purchase member 300 and the sales member 400 is connected through the Internet 500.

2 is a functional block diagram showing the configuration of the operation server 100 and the database 200 according to an embodiment of the present invention.

The member authentication module 110 performs authentication processing of members who visited through the Internet. The chat module 115 allows the sales member 400 and the purchase member 300 to perform a text chat. The Escorted Browsing module 120 allows the sales member 400 and the purchasing member 300 to perform an Escorted Browsing operation. The waiting and transaction matching management module 125 matches a plurality of sales members 400 and purchasing members 300 who visited the site to perform a consultation or to wait management until a product purchase consultation is completed. The member indexing module 130 performs a function of extracting a purchasing member 300 suitable for a condition set when the sales member 400 wants to promote. The mail / message sending module 135 performs a function of transmitting a mail, a message which is a promotional means of the sales member 400. The settlement management module 140 performs a function of managing settlement of a merchandise sales transaction. The product information management module 145 performs a function of managing its own product information for each sales member 400. The commodity price adjustment module 150 is negotiated for each consultation between the sales member 400 and the purchasing member 300 to perform a function of managing the adjusted agreed price to be the price between the counterparties. The counseling information management module 155 performs a function of storing and managing the counseling content of the sales member 400 with the purchasing member 300. The visitor log management module 160 performs a function of storing and managing log data generated by the purchase member 300 visiting the site. The control module 105 performs a function of controlling communication between each module and the module.

In addition, the database 200 may be generated in various ways according to the type of information. For example, a member database 210 for storing member information and a sales member 400 may be assigned to store and manage their own product information. Commodity database 220, chat data management database 230 for managing the chat counseling record between the sales member 400 and the purchase member 300 in the form of a summary or summary, member purchase history and purchase of the product, but the cart Member purchase and cart storage database (240) for storing product history information stored in the (Cart), member log management database (250) for storing the activity content of the site for each member, settlement of each sales member (400) after product sale Settlement database 260 for storing and managing information; Member information Index database for extracting and storing various information related to the member in advance It consists of 270.

3 illustrates a process in which a sales member 400 and a purchasing member 300 log in to open and participate in a chat room for a product transaction.

The member connects to the operation server 100 through the Internet and performs a login. (Step S100) Check whether the member is a registered member in the above process (Step S104), and if not a member, performs a member registration procedure. (Step S106) After performing the member login procedure, the next step is to select whether the member will sell or make a purchase. (Step S108) If the member wants to make a purchase, the next step is to purchase. Select whether to open a chat room or to join a chat room that has already been made by the sales member 400 (S110). At this time, if the member participates in a chat room that is already created by another sales member 400, the chat room is joined (step S112). If you want to open a chat room that you want to purchase, open a new chat room (step S118).

When the member wants to sell in the sale and purchase selection step (step S108), first, the member checks whether the seller is registered as a seller who can sell goods and services online (step S114). Seller registration 'means whether or not you have made a communication seller report process according to related laws and register a seller who can sell on the website of the operation server 100. Once the initial registration process is completed, After this, this step is omitted. If the member does not register the seller, the seller is registered, and when the seller registration is completed, the member has the qualification of the sales member 400, and his virtual store is created online (step S120). This completed member will choose whether to open a chat room for sale or to join a chat room already opened by the purchase member 300. (S116) At this time, the sales member 400 wants to make a chat room for sale. If the chat room is to be created (step S118), and if you want to participate in the chat room already opened by the purchase member 300 to participate in the chat room (step S122).

4 illustrates a concept of a method of operating a product transaction chat room between a sales member 400 and a purchasing member 300.

As described above with reference to FIG. 3, the purchasing member 300 and the selling member 400 may directly create a transaction chat room 410 as desired, and may participate in the chat room 410 already established by the transaction counterpart. In addition, the chat rooms are classified by each product category 415, the chat room 410 waiting for the other party and the chat room 420 is already displayed and the consultation is in progress, so that members can easily distinguish it .

4A shows a process of opening a commodity trading chat room.

When the sales member 400 or the purchase member 300 clicks a button for opening a transaction chat room (step S150), it is selected whether the chat room 410 to be opened is a chat room to be sold or a chat room to be purchased (step S155). In the next step, the category 415 of the product to be sold or purchased is selected (step S160), a detailed product name is entered, or the sales member 400 calls the product registered in his shop. Step S165) In the next step, it is selected whether only one party to attend or two or more participants are present. (Step S170) At this time, the size of the counterparticipation may be another method. As a final step, after completing the selection step as described above, the chat room 410 is generated and waits for the counterparties to participate.

5 illustrates a concept of a function of the product transaction chat room 370 between the sales member 400 and the purchasing member 300.

The commodity trading chat room 370 may have various functions, for example, a chat mode 371 for performing a text chat between trading parties, and an esorted browsing function to share screen information among trading parties. Price negotiation is carried out through the consultation process such as Escorted Browsing mode (372). In this case, a price negotiation and settlement mode is performed to check and confirm the bargained price between the trading parties when the price of the existing product changes. 373), if the purchase member 300 wants to perform the payment for the product immediately, the payment mode (374) to perform this, the function of showing the various information data of the purchase member 300 to the sales member 400 when the consultation is started Marketing material lookup mode (375) to perform, wait management while the other party does not participate, or additionally during the consultation Future when the other party to participate in this consultation consists of queue management mode (376) for processing.

FIG. 6 illustrates a concept of a method for providing purchase member related information utilized by a sales member 400 on a product transaction chat room 370 between a sales member 400 and a purchasing member 300.

The product information input by the sales member 400 to the product DB in advance includes a product image 310, product catalog information 315, product price information 320, other product related information 325, and the like. Such product information is delivered to the purchasing member 300 through the Escorted Browsing mode 372 of the product trading chat room 370 when consulting with the purchasing member 300. In addition, whether the sales member 400 has previously visited the sales store as the related information of the purchasing member 300 (350), whether or not the product information of the corresponding store by clicking (355), and other purchase members Information such as log information data 360 of 300 is received from the member log management DB 250. In addition, if the purchase member (300) has previously consulted with the sales member (400) in the case of other merchandise transactions, and if there is a consultation, the entire counseling record (330) or summary (335) information related to the chat data management It can be provided through the DB (230). In addition, the sales member 400 may receive the purchase status information 340 of the purchasing member 300 and the cart information 345 currently stored by the purchasing member through the member purchase and the cart storage DB 240. . The reason for providing such various information to the sales member 400 and the purchasing member 300 is to make the consultation in a more familiar relationship and efficient counseling through checking the information of the counterparty.

FIG. 7A is a flow diagram illustrating a detailed process between the sales member 400 and the purchasing member 300 in the product transaction chat room 370 in relation to FIG. 6.

When the sales member 400 and the purchase member 300 participate in the chat room 420 to start a consultation (step S205), the sales member 400 provides the sales member 400 with information data in real time. More specifically, whether the purchasing member 300 visited the shop operated by the selling member 400, information 350, or whether the purchasing member 300 viewed the product information of the selling member 400 ( 355) and other log information 360 of the corresponding purchase member 300 is provided to the sales member 400. (Step S210) In addition, the current purchase status information 340 of the corresponding purchase member 300 and the present time. The cart storage information 345 is provided to the sales member 400. (Step S215) In addition, if the purchase member 300 and the sales member 400 have previously consulted whether or not there is a record of consultation, the purchase is provided. Counseling record with the member 300 provides the entire contents information 330 or consultation summary information 335 to the sales member (400) (step S220) Through this, the sales member 400 is associated with the purchasing member 300 The transaction proceeds in earnest with the information. (Step S225) Sales member 400 Purchase consultation system between members 300 to proceed to consultation (step S350) through consultation (step S330), Escorted Browsing mode via a specific chat system. If a new price for a specific product is agreed between the sales member 400 and the purchasing member 300 through a bargaining as the consultation proceeds, there is a step of mutual confirmation (step S400), and after the consultation is completed, the sales member 400 ) Stores the consultation information with the corresponding purchase member 300 (step S450).

FIG. 7B illustrates a method and technique for extracting information related to a purchasing member 300 provided to the sales member 400 in connection with the description of FIG. 7A.

When the sales member 400 and the purchasing member 300 call through the chat room 420 and simultaneously access the information of the related purchasing member 300 through the corresponding database, a lot of time is required for data processing. Providing immediate information can be difficult and therefore counseling may not proceed smoothly. In order to prevent this, the purchase member 300 related information data described with reference to FIG. 7A is used when the purchase member 300 logs in to the website (step S100), and selects a member to extract data through the member DB 210. Identify and extract the purchase member 300 related information data from the member log management DB 250, the member purchase and cart storage DB 240, and the chat data management DB 230, and then extract the member information index DB 270. ). The member information data extracted and stored in advance is provided to the sales member 400 through the marketing data inquiry mode 375 at the same time when the member 300 enters the chat room for consultation. Member related information data stored in the member information Index DB 270 is generated when the member 300 logs in, and is automatically destroyed when the member 300 logs out.

Figure 7c shows the flow for Case1 in 7a above.

In case 1 (step S300), the chat mode 371 is selected between the sales member 400 and the purchase member 300 to chat. (Step S305) When the procedure is completed, the process proceeds back to the waiting state for consultation. (Step S225)

Figure 7d shows the flow for Case2 in 7a above.

In case 2 (step S350), when the sales member 400 and the purchasing member 300 select the Escorted Browsing mode 372, the same screen is displayed to both parties (step S355). (Step S360) View the product information stored in advance through the product DB (220). (Step S365) In addition, when viewing another web page (web page), such as a price comparison site (step S370) Sales member 400 or purchase One of the members 300 enters a web page address (URL) and presses the Enter key to view the same web page. When this procedure is completed, the process proceeds to the waiting state again.

Figure 7e shows the flow for Case3 in 7a above.

This is the case where the sales member 400 and the purchasing member 300 who have been consulted negotiate a price adjustment for the supply of goods through the price negotiation and confirmation mode 373 (step S400). If the price to be mutually negotiated is equal to or different from the price of the product stored in the product DB 220 of the original sales member 400 (step S405), if it is the same as the price on the original product DB 220, the corresponding sales member 400 ) And the new purchase price for the corresponding purchase member 300 and the corresponding product are stored in the member purchase and the cart storage DB 240 (step S410), and when the procedure is completed, the process proceeds back to the waiting state for consultation. (Step S225)

If the price to be mutually different is different from the price of the product stored in the product DB 220 of the original sales member, the sales member 400 sends a message to reconfirm the newly agreed price to the purchasing member 300 (step S415). If the purchase member 300 agrees again to the price, the price is determined as a new price for the sales member 400, the purchase member 300, and the product, and the member purchase and the cart storage DB 240 are determined. Save to (step S425) and continue the consultation. At this time, the price of the corresponding product on the product DB 220 does not change. If the purchasing member 300 does not agree with this, the consultation continues. When this procedure is completed, the process proceeds to the waiting state for consultation again (step S225).

Figure 7f shows the flow for Case4 in 7a above.

Case 4 is a process in which the sales member 400 records and stores consultation contents with the corresponding purchase member 300. (S450) When the consultation with the purchasing member 300 ends, the sales member 400 sends the consultation contents to the sales member 400. (S455) If the sales member 400 selects to save, the entire consultation content is stored in the chat data management DB 230, or a separate summary is entered to save the chat data management DB 230 in the chat data management DB 230. (Step S460) When this procedure is completed, the process proceeds to the waiting state again. (Step S225).

8 shows the flow of settlement of goods price after goods are sold.

When the purchase member 300 pays the price through the payment mode 374 to purchase the product (step S500), the purchase member 300 processes this through a separate internal or external payment system and the result is returned to the member purchase and the cars. The storage is stored in the DB 240. (Step S505) Also, it is notified to the sales member 400 and instructs the delivery of the product. (Step S510) After confirming the completion of the delivery of the product from the purchase member 300 after delivery of the product ( Step S515) through the settlement management module 140, the amount to be settled to the sales member 400 is calculated and stored in the settlement DB 260. Through this, the payment for the product price finally settled to the sales member 400 is performed (step S525).

Through the present invention, since a plurality of sellers and a plurality of buyers participate and sell a product while conducting a product transaction consultation based on online chat in a 1: 1 or 1: multiple (buyer) manner, a small number of sellers are online chat based. E-commerce business can be done, and buyers can also purchase products suitable for their various situations more quickly, accurately, and conveniently on a chat basis. In addition, when the online consultation starts, the relevant information of the buyer is provided to the seller in real time, thereby enhancing the effect of product marketing based on the relationship with the buyer.

1 is a block diagram showing an overall overview of an electronic commerce system through a 1: 1 or 1: multi-line online real-time consultation between a plurality of sellers and a plurality of buyers by providing buyer related information in real time according to the present invention.

2 is a functional block diagram illustrating a configuration of an operation server and a database according to an exemplary embodiment of the present invention.

3 is a flowchart illustrating a process in which a sales member and a purchasing member log in to establish and participate in a chat room for a product transaction.

4 is a conceptual diagram of a method of operating a product transaction chat room between a sales member and a purchasing member.

4A is a flowchart illustrating a process of opening a product transaction chat room.

5 is a conceptual diagram of a function of a product transaction chat room between a sales member and a purchasing member.

6 is a conceptual diagram of a method of providing information related to a purchasing member used by a sales member in a product transaction chat room between a sales member and a purchasing member.

7A is a flowchart illustrating a detailed process between a sales member and a purchasing member in a product transaction chat room.

7B is a conceptual diagram of a method and technique for extracting purchase member information provided to a sales member.

7C is a flowchart related to Case1 in 7A.

7D is a flowchart of Case2 in 7A.

7E is a flowchart of Case3 in 7A.

7F is a flowchart of Case4 in 7A.

8 is a flowchart of settlement of a product price after a product is sold.

Claims (4)

Operation server connected to the database, the member and the operation server is connected through the Internet, the operation server Member authentication module for authentication processing of the visited member through the Internet; Chat module for the sales member and the purchase member to perform a text chat; An Escorted Browsing module that allows sales and purchasing members to view the same web page; A waiting and transaction matching management module for matching a plurality of sales members and purchasing members who visited the site to perform a consultation or to perform a waiting management until a product purchase consultation is completed; A member indexing module for extracting a member meeting a condition set when a sales member wants to promote; A mail / message transmission module for transmitting a mail, a message which is a promotional means of a sales member; Settlement management module for managing the settlement of goods sales transactions; A product information management module that allows to manage their product information for each sales member; A commodity price adjustment module that manages the bargained price for each consultation between the sales member and the purchase member; A consultation information management module for allowing the sales member to store and manage the contents of the consultation with the purchase member; Visitor log management module for the purchase member to manage the movement process and activities in the site; System control method comprising a control module for controlling the communication between each module and the module. The method of claim 1, wherein the database is A member database for storing member information; A merchandise database for allocating stores for sale members and storing and managing their own merchandise information; A chat data management database for storing and managing a chat consultation record between a sales member and a purchase member in a form of a summary or a summary; Member purchase and Cart storage database for storing the product purchase history of the members and the product history information that has not been purchased but stored in the online cart (Cart); A member log management database for storing activity contents of the site for each member; A settlement database for storing and managing settlement information of each sales member after the sale of a product; And And a member information index database for extracting and storing various information related to the member in advance when the purchasing member logs in. This is an operation server where sales members and purchasing members are connected to the operation server through the internet, and the database is established. Applied to the e-commerce system, After the sales member and the purchase member respectively log in by accessing the operation server and opening a product transaction chat room, or joining a product transaction chat room already opened by a trading counterpart; In order to provide the information data to the sales member immediately when the purchasing member connects with the sales member in the chat room, extracting the purchase member related information data in advance at the time of login of the purchasing member and storing the information in the member information index database; Consulting a sales member and a purchasing member about a product transaction in a product transaction chat room; More specifically, in the counseling step, providing the sales member with various information data related to the purchase member to the sales member when the purchase member is connected; A sales member and a purchasing member sharing the product catalog information, other website pages, and other pages by using a chat and escorted browsing mode based on the provided information data; When a sales member and a purchasing member consult with each other, they negotiate a price if necessary when they want to make a transaction, and if they agree with each other, storing the price in a database; Storing the result of the consultation in case the consultation is completed and the sales member prepares for further transactions with the purchase member in the future; And calculating the selling price to each sales member through the sale of the product. 4. The method of claim 3, wherein the providing of the sales member with various information data related to the buyer to the sales member upon access of the purchasing member When a purchasing member logs in, whether the purchasing member has visited the sales store, whether the purchase information has been clicked on the store information, and other log information data of the purchasing member, the purchasing member If you have previously consulted with the sales member on a different merchandise transaction, if you have consulted with the sales member about the entire transaction record or summary information, the purchasing status information of the purchasing member, and the cart information currently stored by the purchasing member, Extracting in advance and storing in the member information Index DB; And transmitting the extracted information to a sales member when the purchasing member is connected to the sales member through a chat room.