KR102211269B1 - 스크롤 가능한 광고 유닛에서의 광고의 뷰-기반 가격결정 - Google Patents

스크롤 가능한 광고 유닛에서의 광고의 뷰-기반 가격결정 Download PDF

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Publication number
KR102211269B1
KR102211269B1 KR1020157035804A KR20157035804A KR102211269B1 KR 102211269 B1 KR102211269 B1 KR 102211269B1 KR 1020157035804 A KR1020157035804 A KR 1020157035804A KR 20157035804 A KR20157035804 A KR 20157035804A KR 102211269 B1 KR102211269 B1 KR 102211269B1
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South Korea
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advertisement
user
location
advertisements
scrollable
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Expired - Fee Related
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KR1020157035804A
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English (en)
Korean (ko)
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KR20160018565A (ko
Inventor
친마이 디팍 카란드
치아오 리엔
신판 시아오
제프리 에이 칸터
데이비드 메이슨
이 탕
브라이언 스테드만
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페이스북, 인크.
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Priority claimed from US13/915,448 external-priority patent/US10467657B2/en
Priority claimed from US13/915,438 external-priority patent/US10475085B2/en
Application filed by 페이스북, 인크. filed Critical 페이스북, 인크.
Publication of KR20160018565A publication Critical patent/KR20160018565A/ko
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    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0254—Targeted advertisements based on statistics
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/08—Auctions

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  • Business, Economics & Management (AREA)
  • Accounting & Taxation (AREA)
  • Finance (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Development Economics (AREA)
  • Physics & Mathematics (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Entrepreneurship & Innovation (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Game Theory and Decision Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)
  • Probability & Statistics with Applications (AREA)
KR1020157035804A 2013-06-11 2014-05-30 스크롤 가능한 광고 유닛에서의 광고의 뷰-기반 가격결정 Expired - Fee Related KR102211269B1 (ko)

Applications Claiming Priority (5)

Application Number Priority Date Filing Date Title
US13/915,448 US10467657B2 (en) 2013-06-11 2013-06-11 View-based pricing of advertisements in scrollable advertisement units
US13/915,438 2013-06-11
US13/915,448 2013-06-11
US13/915,438 US10475085B2 (en) 2013-06-11 2013-06-11 View-based placement of advertisements in scrollable advertisement units
PCT/US2014/040175 WO2014200716A1 (en) 2013-06-11 2014-05-30 View-based pricing of advertisements in scrollable advertisement units

Publications (2)

Publication Number Publication Date
KR20160018565A KR20160018565A (ko) 2016-02-17
KR102211269B1 true KR102211269B1 (ko) 2021-02-04

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KR1020157035804A Expired - Fee Related KR102211269B1 (ko) 2013-06-11 2014-05-30 스크롤 가능한 광고 유닛에서의 광고의 뷰-기반 가격결정

Country Status (5)

Country Link
JP (1) JP6377148B2 (enExample)
KR (1) KR102211269B1 (enExample)
AU (1) AU2014278676A1 (enExample)
CA (2) CA2969953A1 (enExample)
WO (1) WO2014200716A1 (enExample)

Families Citing this family (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US11809811B2 (en) * 2014-10-25 2023-11-07 Yieldmo, Inc. Methods for serving interactive content to a user
US9852759B2 (en) * 2014-10-25 2017-12-26 Yieldmo, Inc. Methods for serving interactive content to a user
CN104809627A (zh) * 2015-04-23 2015-07-29 腾讯科技（深圳）有限公司 一种信息处理方法及其设备

Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20060224445A1 (en) * 2005-03-30 2006-10-05 Brian Axe Adjusting an advertising cost, such as a per-ad impression cost, using a likelihood that the ad will be sensed or perceived by users
WO2011078975A1 (en) * 2009-12-23 2011-06-30 Facebook, Inc. Selection and presentation of related social networking system content and advertisements
US20120259702A1 (en) * 2010-09-30 2012-10-11 Yahoo! Inc. Determining placement of advertisements on web pages

Family Cites Families (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20030101126A1 (en) * 2001-11-13 2003-05-29 Cheung Dominic Dough-Ming Position bidding in a pay for placement database search system
JP2003281432A (ja) * 2002-03-20 2003-10-03 Morishoo:Kk 電子広告表示システム
US20030216930A1 (en) * 2002-05-16 2003-11-20 Dunham Carl A. Cost-per-action search engine system, method and apparatus
KR20110137513A (ko) * 2010-06-17 2011-12-23 주식회사 다음커뮤니케이션 온라인 광고의 과금 방법 및 시스템
KR101130423B1 (ko) * 2010-08-16 2012-03-27 이정갑 광고 제공 방법 및 광고 제공 서버
JP4923160B1 (ja) * 2011-08-31 2012-04-25 楽天株式会社 広告システム、広告システムの制御方法、広告制御装置、広告制御装置の制御方法、プログラム、及び情報記憶媒体

Patent Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20060224445A1 (en) * 2005-03-30 2006-10-05 Brian Axe Adjusting an advertising cost, such as a per-ad impression cost, using a likelihood that the ad will be sensed or perceived by users
WO2011078975A1 (en) * 2009-12-23 2011-06-30 Facebook, Inc. Selection and presentation of related social networking system content and advertisements
US20120259702A1 (en) * 2010-09-30 2012-10-11 Yahoo! Inc. Determining placement of advertisements on web pages

Also Published As

Publication number Publication date
KR20160018565A (ko) 2016-02-17
JP2016524239A (ja) 2016-08-12
CA2912424A1 (en) 2014-12-18
JP6377148B2 (ja) 2018-08-22
WO2014200716A1 (en) 2014-12-18
AU2014278676A1 (en) 2015-12-10
CA2969953A1 (en) 2014-12-18

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