JP6377148B2 - スクロール可能広告ユニットの広告の閲覧に基づく価格設定 - Google Patents

スクロール可能広告ユニットの広告の閲覧に基づく価格設定 Download PDF

Info

Publication number
JP6377148B2
JP6377148B2 JP2016519530A JP2016519530A JP6377148B2 JP 6377148 B2 JP6377148 B2 JP 6377148B2 JP 2016519530 A JP2016519530 A JP 2016519530A JP 2016519530 A JP2016519530 A JP 2016519530A JP 6377148 B2 JP6377148 B2 JP 6377148B2
Authority
JP
Japan
Prior art keywords
user
advertisement
scrollable
advertisements
probability
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Expired - Fee Related
Application number
JP2016519530A
Other languages
English (en)
Japanese (ja)
Other versions
JP2016524239A (ja
JP2016524239A5 (enExample
Inventor
ディーパック カランデ、チンメイ
ディーパック カランデ、チンメイ
リアン、チャオ
シャオ、シンパン
アンドリュー カンター、ジェフリー
アンドリュー カンター、ジェフリー
メイソン、デイビッド
タン、イー
ステッドマン、ブライアン
Original Assignee
フェイスブック，インク．
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority claimed from US13/915,448 external-priority patent/US10467657B2/en
Priority claimed from US13/915,438 external-priority patent/US10475085B2/en
Application filed by フェイスブック，インク． filed Critical フェイスブック，インク．
Publication of JP2016524239A publication Critical patent/JP2016524239A/ja
Publication of JP2016524239A5 publication Critical patent/JP2016524239A5/ja
Application granted granted Critical
Publication of JP6377148B2 publication Critical patent/JP6377148B2/ja
Expired - Fee Related legal-status Critical Current
Anticipated expiration legal-status Critical

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Landscapes

  • Business, Economics & Management (AREA)
  • Accounting & Taxation (AREA)
  • Finance (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Development Economics (AREA)
  • Physics & Mathematics (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Entrepreneurship & Innovation (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Game Theory and Decision Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)
  • Probability & Statistics with Applications (AREA)
JP2016519530A 2013-06-11 2014-05-30 スクロール可能広告ユニットの広告の閲覧に基づく価格設定 Expired - Fee Related JP6377148B2 (ja)

Applications Claiming Priority (5)

Application Number Priority Date Filing Date Title
US13/915,438 2013-06-11
US13/915,448 US10467657B2 (en) 2013-06-11 2013-06-11 View-based pricing of advertisements in scrollable advertisement units
US13/915,448 2013-06-11
US13/915,438 US10475085B2 (en) 2013-06-11 2013-06-11 View-based placement of advertisements in scrollable advertisement units
PCT/US2014/040175 WO2014200716A1 (en) 2013-06-11 2014-05-30 View-based pricing of advertisements in scrollable advertisement units

Publications (3)

Publication Number Publication Date
JP2016524239A JP2016524239A (ja) 2016-08-12
JP2016524239A5 JP2016524239A5 (enExample) 2017-06-29
JP6377148B2 true JP6377148B2 (ja) 2018-08-22

Family

ID=52022660

Family Applications (1)

Application Number Title Priority Date Filing Date
JP2016519530A Expired - Fee Related JP6377148B2 (ja) 2013-06-11 2014-05-30 スクロール可能広告ユニットの広告の閲覧に基づく価格設定

Country Status (5)

Country Link
JP (1) JP6377148B2 (enExample)
KR (1) KR102211269B1 (enExample)
AU (1) AU2014278676A1 (enExample)
CA (2) CA2912424A1 (enExample)
WO (1) WO2014200716A1 (enExample)

Families Citing this family (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US9852759B2 (en) * 2014-10-25 2017-12-26 Yieldmo, Inc. Methods for serving interactive content to a user
US11809811B2 (en) * 2014-10-25 2023-11-07 Yieldmo, Inc. Methods for serving interactive content to a user
CN104809627A (zh) * 2015-04-23 2015-07-29 腾讯科技（深圳）有限公司 一种信息处理方法及其设备

Family Cites Families (9)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20030101126A1 (en) * 2001-11-13 2003-05-29 Cheung Dominic Dough-Ming Position bidding in a pay for placement database search system
JP2003281432A (ja) * 2002-03-20 2003-10-03 Morishoo:Kk 電子広告表示システム
US20030216930A1 (en) * 2002-05-16 2003-11-20 Dunham Carl A. Cost-per-action search engine system, method and apparatus
US20060224445A1 (en) * 2005-03-30 2006-10-05 Brian Axe Adjusting an advertising cost, such as a per-ad impression cost, using a likelihood that the ad will be sensed or perceived by users
WO2011078975A1 (en) * 2009-12-23 2011-06-30 Facebook, Inc. Selection and presentation of related social networking system content and advertisements
KR20110137513A (ko) * 2010-06-17 2011-12-23 주식회사 다음커뮤니케이션 온라인 광고의 과금 방법 및 시스템
KR101130423B1 (ko) * 2010-08-16 2012-03-27 이정갑 광고 제공 방법 및 광고 제공 서버
US8566160B2 (en) * 2010-09-30 2013-10-22 Yahoo! Inc. Determining placement of advertisements on web pages
JP4923160B1 (ja) * 2011-08-31 2012-04-25 楽天株式会社 広告システム、広告システムの制御方法、広告制御装置、広告制御装置の制御方法、プログラム、及び情報記憶媒体

Also Published As

Publication number Publication date
KR102211269B1 (ko) 2021-02-04
JP2016524239A (ja) 2016-08-12
CA2912424A1 (en) 2014-12-18
AU2014278676A1 (en) 2015-12-10
KR20160018565A (ko) 2016-02-17
WO2014200716A1 (en) 2014-12-18
CA2969953A1 (en) 2014-12-18

Similar Documents

Publication Publication Date Title
US10937037B2 (en) Selecting organic content and advertisements for presentation to social networking system users based on user engagement
US8918339B2 (en) Associating an indication of user emotional reaction with content items presented by a social networking system
US9900279B2 (en) Displaying a feed of content in a social networking system
US10395281B2 (en) Advertisement selection and pricing based on advertisement type and placement
US20150088644A1 (en) Predicting User Interactions With Objects Associated With Advertisements On An Online System
US10210541B2 (en) Crediting impressions to advertisements in scrollable advertisement units
US20150100415A1 (en) Position Discount Model Of Content Presented To Online System Users
US20160358229A1 (en) Selecting Content for Presentation to Social Networking System Users Based On User Engagement with Content
US11507974B2 (en) Presenting and ordering content items within a scrollable content unit to a social networking system user
US10475085B2 (en) View-based placement of advertisements in scrollable advertisement units
US10455049B2 (en) Presenting content to an online system user based on content presented by a scrollable content unit
US20190043094A1 (en) Presenting a content item to an online system user including content dynamically generated by the online system for the user
US10467657B2 (en) View-based pricing of advertisements in scrollable advertisement units
JP6377148B2 (ja) スクロール可能広告ユニットの広告の閲覧に基づく価格設定
US20190043093A1 (en) Dynamic content item format determination
US20150206196A1 (en) Modifying advertisment bid amounts based on a target average price paid for advertisement presentation

Legal Events

Date Code Title Description
A521 Request for written amendment filed

Free format text: JAPANESE INTERMEDIATE CODE: A523

Effective date: 20170519

A621 Written request for application examination

Free format text: JAPANESE INTERMEDIATE CODE: A621

Effective date: 20170519

A131 Notification of reasons for refusal

Free format text: JAPANESE INTERMEDIATE CODE: A131

Effective date: 20180213

A521 Request for written amendment filed

Free format text: JAPANESE INTERMEDIATE CODE: A523

Effective date: 20180509

TRDD Decision of grant or rejection written
A01 Written decision to grant a patent or to grant a registration (utility model)

Free format text: JAPANESE INTERMEDIATE CODE: A01

Effective date: 20180626

A61 First payment of annual fees (during grant procedure)

Free format text: JAPANESE INTERMEDIATE CODE: A61

Effective date: 20180724

R150 Certificate of patent or registration of utility model

Ref document number: 6377148

Country of ref document: JP

Free format text: JAPANESE INTERMEDIATE CODE: R150

RD02 Notification of acceptance of power of attorney

Free format text: JAPANESE INTERMEDIATE CODE: R3D02

R250 Receipt of annual fees

Free format text: JAPANESE INTERMEDIATE CODE: R250

S533 Written request for registration of change of name

Free format text: JAPANESE INTERMEDIATE CODE: R313533

R350 Written notification of registration of transfer

Free format text: JAPANESE INTERMEDIATE CODE: R350

R250 Receipt of annual fees

Free format text: JAPANESE INTERMEDIATE CODE: R250

LAPS Cancellation because of no payment of annual fees