KR102160376B1 - Hybrid advertisement video production system based on influencer - Google Patents

Abstract

The present invention relates to an influencer setting module. According to the present invention, an influencer-based hybrid advertisement video production system (1) comprises: an influencer terminal group (100g) including a plurality of influencer terminals (100); a network (200); a hybrid advertisement production server (300); an advertisement medium providing server group (400g) including a plurality of advertisement medium servers; and a big data server (500). The hybrid advertisement production server (300) comprises: a subscription module (321) controlling a transmission/reception unit (310) to perform a subscription procedure in accordance with access through the network (200) with each influencer terminal (100) and completing the subscription procedure; a content extraction module (322) extracting, from a database (330), selection information about at least one advertisement medium server set by the influencer terminal (100) from the plurality of advertisement medium servers forming the advertisement medium service group (400g) with respect to one influencer terminal (100) selected through advertisement bidding; and a content conversion module (323) extracting representative content of the selected influencer terminal (100) from the selected advertisement medium server, extracting advertisement information corresponding to an advertisement for making an influencer-based hybrid advertisement video from the database (330), and combining an advertisement concept image or advertisement concept thumbnail image included in the extracted advertisement information with the representative control. Accordingly, effect of an influencer is added to advertisement information, thereby maximizing advertisement effect.

Description

Hybrid advertisement video production system based on influencer}

The present invention relates to an influencer-based hybrid advertisement video production system, and more specifically, an influencer-based hybrid advertisement video production system for maximizing the advertisement effect by incorporating advertisement information into the influence of the influencer. It is about.

In the case of providing a video for profit, most of the advertisement images are provided before the start of the video, after the end of the video, or during the viewing of the video, and the advertisement image is exposed from the provider of the advertisement video.

However, most advertisement videos are not related to the contents of the video, and even if there is a connection, most of the videos related to the entire subject of the video or actors appearing. For this reason, the conventional advertisement video is separated from the emotion of the corresponding video or the event situation of a specific scene, and thus there is a problem that the advertisement effect is deteriorated as it cannot provide a synergy effect with the video.

On the other hand,'power bloggers' who operate blogs with great influence on portal sites, social network service (SNS) users with hundreds of thousands of followers, or influencers who collectively refer to single broadcasters are advertisers. It receives advertisements from and receives advertisement revenue through blogs, SNS, and web servers corresponding to their advertisement media.

Since these influencers often have unique fields such as digital content producers, broadcasters, and artists who provide their own unique contents, synergy effects of advertisement images can be obtained if the influence of influencers is properly utilized.

Korean Patent Application No. 10-2011-0143573 (2011.12.27) "A device and method for producing a video advertisement, and a recording medium in which a program for implementing it is recorded (APPARATUS AND METHOD FOR VIDEO ADVERTISEMENT AND RECORDING MEDIUM THEREOF)" Korean Patent Application No. 10-2016-0001769 (2016.01.06) "Method for mobile Ads video production service based on template and Mobile Ads video production system)"

The present invention is to solve the above problem, and to provide an influencer-based hybrid advertisement video production system for maximizing advertisement effect by incorporating advertisement information into the influence of the influencer.

In addition, the present invention provides an influencer-based hybrid in order to induce curiosity of buyers through interesting advertisement images that exert the influence of the existing influencers to the maximum by providing the advertisement images by elaborately inserting them into the contents of the influencers. It is to provide an advertisement video production system.

However, the objects of the present invention are not limited to the above-mentioned objects, and other objects that are not mentioned will be clearly understood by those skilled in the art from the following description.

In order to achieve the above object, an influencer-based hybrid advertisement video production system according to an embodiment of the present invention includes an influencer terminal group (100g) and a network (200) consisting of a plurality of influencer terminals (100). In the influencer-based hybrid advertisement video production system (1) including a hybrid advertisement production server 300, an advertisement media providing server group (400g) consisting of a plurality of advertisement media servers, and a big data server 500, The hybrid advertisement production server 300 controls the transmission/reception unit 310 to perform a membership registration procedure according to access through each influencer terminal 100 and the network 200, and then a member who completes the membership registration process. Subscription module 321; Advertisement set by the influencer terminal 100 for at least one or more of a plurality of advertisement media servers constituting the advertisement media providing server group 400g for one influencer terminal 100 selected through advertisement bidding A content extraction module 322 for extracting selection information on the media server from the database 330; And extracting the representative content of the influencer terminal 100 selected from the selected advertisement media server, extracting advertisement information corresponding to the advertisement for producing the influencer-based hybrid advertisement video from the database 330, and then A content conversion module 323 that combines an advertisement concept image or advertisement concept thumbnail image included in the advertisement information and representative content; It may include.

In this case, the advertisement medium providing server group 400g may be characterized by including an SNS server 400a, a video sharing server 400b, and a web server 400c.

The influencer-based hybrid advertisement video production system according to an embodiment of the present invention has an effect of maximizing advertisement effect by incorporating advertisement information into the influence of the influencer.

In addition, the influencer-based hybrid advertisement video production system according to another embodiment of the present invention is a fun and exciting way to maximize the influence of the existing influencer by providing the advertisement image by inserting the advertisement image in the content of the influencer. There is an effect that can arouse the curiosity of buyers through advertisement video.

1 is a diagram illustrating an influencer-based hybrid advertisement video production system 1 according to an embodiment of the present invention.
2 is a block diagram showing the components of the hybrid advertisement production server 300 of the influencer-based hybrid advertisement video production system 1 according to an embodiment of the present invention.
3 is a diagram showing an influencer-based hybrid advertisement video production system 1a according to another embodiment of the present invention.

Hereinafter, a detailed description of a preferred embodiment of the present invention will be described with reference to the accompanying drawings. In the following description of the present invention, if it is determined that a detailed description of a related known function or configuration may unnecessarily obscure the subject matter of the present invention, a detailed description thereof will be omitted.

In the present specification, when one component'transmits' data or a signal to another component, the component can directly transmit the data or signal to another component, and through at least one other component It means that data or signals can be transmitted to other components.

1 is a diagram illustrating an influencer-based hybrid advertisement video production system 1 according to an embodiment of the present invention. Referring to FIG. 1, an influencer-based hybrid advertisement video production system 1 includes an influencer terminal group 100g consisting of a plurality of influencer terminals 100, a network 200, and a hybrid advertisement production server ( 300), an advertisement media providing server group (400g), and a big data server 500, and the advertisement media providing server group (400g) includes an SNS server (400a), a video sharing server (400b), and a web server (400c). Can include.

The network 200 is a communication network, which is a high-speed backbone network of a large communication network capable of large-capacity, long-distance voice and data services, and may be a next-generation wired or wireless network for providing Internet or high-speed multimedia services. When the network 200 is a mobile communication network, it may be a synchronous mobile communication network or an asynchronous mobile communication network. As an embodiment of the asynchronous mobile communication network, there may be a communication network of a wideband code division multiple access (WCDMA) type. In this case, although not shown in the drawing, the network 200 may include a Radio Network Controller (RNC). On the other hand, although the WCDMA network was taken as an example, it may be a 3G LTE network, a 4G network, a next-generation communication network such as 5G, and other IP-based IP networks. The network 200 includes an influencer terminal group (100g) composed of a plurality of influencer terminals (100), a hybrid advertisement production server (300), an advertisement media providing server group (400g), a big data server (500), and It plays the role of transmitting signals and data between external systems.

2 is a block diagram showing the components of the hybrid advertisement production server 300 of the influencer-based hybrid advertisement video production system 1 according to an embodiment of the present invention. Referring to FIG. 2, the hybrid advertisement production server 300 may include a transmission/reception unit 310, a control unit 320, and a database 330.

Here, the control unit 320 may include a member subscription module 321, a content extraction module 322, a content conversion module 323, a content providing module 324, and an influencer selection module 325.

The member registration module 321 applies for advertisement execution of the influencer terminal 100 for each advertisement information posted on the account on the SNS server 400a of the hybrid advertisement production server 300 from each influencer terminal 100 Each influencer terminal that has completed the membership registration procedure after controlling the transmission/reception unit 310 to perform a membership registration procedure according to access through the network 200 with each influencer terminal 100 in order to receive By storing the member ID and password of (100) as member information on the database 330, the influencer terminal group 500g can be formed for the influencer terminal 100.

The content extraction module 322 includes an SNS server 400a constituting an advertisement medium providing server group 400g corresponding to an advertisement medium set for one influencer terminal 100 selected through advertisement bidding, a video sharing server Selection information for at least one or more of 400b and the web server 400c may be extracted from the database 330.

The content conversion module 323 transfers the representative content of the marketing method to the influencer terminal 100 set by the influencer selection module 325 through the network 200, through an advertisement media server (SNS server 400a), and video sharing. After access to at least one of the server 400b and the web server 400c), the account information of the selected influencer terminal 100 may be used for extraction. Here, the representative content of Influence is each SNS server of the advertising media providing server group 400g corresponding to the advertising media server with respect to account information of the advertising media server that provides the representative content of each Influence terminal 100 (400a), through access to the video sharing server 400b, the web server 400c, for the SNS server 400a, the number of people registered as acquaintances or the total sum of views of each post content is calculated And, for the video sharing server 400b, the total amount obtained by extracting the number of views of the posted video is set as the second quantitative value, and for the web server 400c, the total amount obtained by extracting the number of accesses is In setting the third quantitative value, it may be a post content providing the maximum value when calculating the sum amount for setting the first to third quantitative values.

Thereafter, the content conversion module 323 extracts advertisement information corresponding to an advertisement for producing an influencer-based hybrid advertisement video from the database 330, and then an advertisement concept image or advertisement concept thumbnail image included in the extracted advertisement information. And representative content can be combined.

To this end, the content conversion module 323 combines the advertisement concept image or advertisement concept thumbnail image included in the advertisement information to the representative content of the influencer, and when the representative content is a video, preset in each frame constituting the video An object that is more than a pixel or repetitively repeated in each frame may be extracted as a substitute object, and a word repeated more than a preset number of times from voice information of a video may be extracted as an alternative name.

Here, the content conversion module 323 detects the center of gravity of the object, which is repeated a preset number of times when extracting as a replacement object, as a target pixel of the representative content, and identifies a plurality of concentric circles centered on the detected at least one target pixel. You can perform the setting process. Here, when setting the concentric circle region, it is set to a size including all of the substitute objects, and it is preferable to use a preset fixed value for the spacing between circles on each concentric circle.

The content conversion module 323 may extract the center coordinates by obtaining the center of gravity of a planar figure for a repeated object. If the object is not a square, triangle, circle, etc., which are reference plane figures, two-dimensional space plane data After obtaining the center of gravity by subdividing into a reference plane figure, a shape formed by a straight line connecting the obtained center of gravity is derived as a reference plane figure, and a continuous center of gravity extraction method is used until the intermediate coordinates of the reference plane figure are extracted. I can.

Thereafter, the content conversion module 323 targets the plurality of concentric circle regions, and when the target pixel, which is the center of gravity of the replacement object, is set among the plurality of concentric circle regions, the frame region of the target object corresponding to each target pixel on the concentric circle. By recognizing and setting at least one reference point, and by applying a target pixel and a pixel value corresponding to the reference point, a radial pattern from each target pixel to the reference point is generated for each unit of a plurality of concentric circles. , The length information of each radial pattern can be calculated as a relative value using the spacing information of concentric circles.

Thereafter, the content conversion module 323 extracts an illustration image and text in a sapp storytelling format constituting an advertisement concept image, and when there are a plurality of illustration image units and text units, an object that is repeated more than a preset number of times in the illustration image unit Is extracted as an advertisement object shape, and words that are repeated more than a preset number of times in a text unit may be extracted as an advertisement object name.

Here, the content conversion module 323 may perform a process of detecting the center of gravity of the advertisement object shape as a target pixel, and setting a plurality of concentric circles centering on the detected at least one target pixel for the advertisement object shape. have. Here, when setting the concentric circle area, it is set to a size including all the shapes of each advertisement object, and it is preferable to use the same value as a fixed value preset for the replacement object as the spacing between circles on each concentric circle.

Thereafter, the content conversion module 323 targets the plurality of concentric circle regions set for the shape of the advertisement object, and when the target pixel, which is the center of gravity of the replacement object among the plurality of concentric circle regions, is set, The process of setting at least one reference point set by recognizing the border area of the shape of the advertisement object, and applying the values of the target pixel and the pixel corresponding to the reference point, and applying a radial pattern from each target pixel to the reference point are converted into a plurality of concentric circles. Each area is generated for each area, and the length information of each radial pattern can be calculated as a relative value using the spacing information of concentric circles.

Finally, the content conversion module 323 generates synthesized post content that has completed video synthesis in which the replacement object of the post content is replaced with the shape of the advertisement object, and speech synthesis in which the alternative name of the post content is replaced with the name of the advertisement object, It is possible to increase a targeting probability that can lead to an actual purchase through favorability by acquaintances who have accessed content posted by the influencer who operates the socially influential influence terminal 500.

More specifically, the content conversion module 323 is the length ratio of the length information of each line in the target pixel forming the radial pattern in the shape of the advertisement object based on the length information of each line in the target pixel forming the radial pattern of the replacement object. As a result, image synthesis is performed in a manner of reducing or expanding the line information of the radial pattern, thereby providing a more natural and rapid synthesis effect upon synthesis.

The content providing module 324 is an SNS server 400a, an advertisement media server of the influencer terminal 100 selected through the network 200, and video sharing of the synthesized representative content generated by the content conversion module 323 Event-based digital integrated marketing may be performed by providing one of the server 400b and the web server 400c to upload to a posting page corresponding to the account information of the selected influencer terminal 100.

The influencer selection module 325 is an influencer terminal group consisting of a plurality of influencer terminals 100, which are components of FIG. 1 of the influencer-based hybrid advertisement image production system 1a, as shown in FIG. 100g), network 200, hybrid advertisement production server 300, advertisement media providing server group (400g), big data server 500, and an advertiser terminal group (600g) consisting of a plurality of advertiser terminals 600 If included, influencer setting can be performed. That is, FIG. 3 is a diagram illustrating an influencer-based hybrid advertisement video production system 1a according to another embodiment of the present invention.

Looking at the influencer selection module 325 in more detail, before the influencer selection module 325 performs the membership registration procedure for the influencer terminal 100 by the above-described member registration module 321 After receiving an advertisement including an advertisement concept image or an advertisement concept video in addition to the advertisement field and purchase site from the advertiser terminal 600 to the advertiser terminal 600, frames extracted at preset time unit intervals for the advertisement consensus video An advertisement concept thumbnail image corresponding to is generated, and advertisement concept image or advertisement concept thumbnail image in addition to the advertisement field and purchase site is displayed on the database 330 using the terminal identification number (IMEI) of the advertiser terminal 600 as metadata. By storing as, it is possible to form an advertiser terminal group 600g for the advertiser terminal 600 that has received an advertisement.

In addition, the influencer selection module 325 is a hybrid advertisement production server 300 on the SNS server 400a constituting the advertisement medium providing server group 400g for the advertisement concept image or thumbnail image stored on the database 330 By posting each advertisement information to an account, advertisement bidding from the influencer terminal 100 according to the access through the network 200 for each advertisement information by the influencer terminal 100 who has completed membership registration It is possible to control the transceiver 310 to receive a.

In the advertisement bidding by each influencer terminal 100, a post specialty field selected by each influencer terminal 100, an advertisement medium server selected in addition to the advertisement medium (SNS server 400a, video sharing server 400b), web It may include account information of the server (400c).

The influencer selection module 325 includes an influencer terminal 100 having a post specialty field that matches the advertisement field of the posted advertisement information among the post specialty fields among the plurality of influencer terminals 100 that have bid for advertisements. When there are a plurality of influencer terminals 100 extracted first after the car is extracted, the advertisement medium providing server group (400g) corresponding to the advertisement medium with respect to the account information of the advertisement medium provided by each influence terminal 500 Through access to each of the SNS servers 400a, video sharing server 400b, and web server 400c, the SNS server 400a is set to the above-described first quantitative value, and for the video sharing server 400b The second quantitative value may be set as described above, and may be set as a third quantitative value described above for the web server 400c.

Thereafter, the influencer selection module 325 includes an SNS server 400a corresponding to the same category among the advertisement media providing server group 400g between the influencer terminals 100 extracted first, a video sharing server 400b, In the case of providing the web server 400c as an advertisement medium, a high quantitative value is set as the influencer terminal 100 of priority through comparison of each extracted quantitative value, and Between the influencer terminals 100, a value having a higher value may be set as the influencer terminal 100 having a priority through a comparison obtained by multiplication of weights for each of the first to third quantitative values. In the present invention, the SNS server 400a, the video sharing server 400b, and the web server 400c, which are advertisement media, may be set in a singular number or in a plurality.

Here, the weights for the first to third quantitative values are the first to third quantitative values obtained through a query to the big data server 500 through the network 200 by the influencer selection module 325 You can use the weight for.

To this end, the big data server 500 is provided in the DCS DB for each category of the SNS server 400a, the video sharing server 400b, and the web server 400c, which constitute the advertisement media providing server group 400g by a distributed file program. The advertisement influence index, which is collected data stored in a distributed manner, can be analyzed through a machine learning algorithm, and a weight for each advertisement medium corresponding to the advertisement influence index can be generated.

The big data server 500 targets the actual purchase according to the selection of advertisement information previously provided by each influencer terminal 100, which is an advertisement influence index, which is an advertisement influence index, which is collected data distributed and stored in the DCS DB by a distributed file program. Purchasing for purchase while streaming on an advertising medium for advertisement performance information generated by each influencer terminal 100 corresponding to a plurality of characteristic information as a result of analyzing the advertisement influence index, which is collected data on probability The result of learning by extracting the time information for the viewer's selection for moving to the site, the purchase probability on the actual purchase site after the selection, and learning the extracted feature information using at least one of a plurality of machine learning algorithms After generating comparison information for each feature information, a relative value between the comparison information can be generated as an advertisement influence index.

The influencer selection module 325 may select the influencer terminal 100 set as the highest priority and provide it to the above-described content extraction module 322.

The present invention can also be implemented as a computer-readable code on a computer-readable recording medium. The computer-readable recording medium includes all types of recording devices that store data that can be read by a computer system.

Examples of computer-readable recording media include ROM, RAM, CD-ROM, magnetic tape, floppy disk, and optical data storage devices, and are implemented in the form of carrier waves (for example, transmission through the Internet). Also includes.

In addition, the computer-readable recording medium is distributed over a computer system connected through a network, so that computer-readable codes can be stored and executed in a distributed manner. In addition, functional programs, codes, and code segments for implementing the present invention can be easily inferred by programmers in the technical field to which the present invention belongs.

As described above, in the present specification and drawings, a preferred embodiment of the present invention has been disclosed, and although specific terms are used, this is only used in a general meaning to easily explain the technical content of the present invention and to aid understanding of the invention. , It is not intended to limit the scope of the present invention. In addition to the embodiments disclosed herein, it is obvious to those of ordinary skill in the art that other modified examples based on the technical idea of the present invention may be implemented.

1: Influencer-based hybrid advertisement video production system
100: influencer terminal
100g: Influencer terminal group
200: network
300: Hybrid ad production server
310: transceiver
320: control unit
321: Member registration module
322: content extraction module
323: content conversion module
324: content providing module
325: Influencer selection module
330: database
400a: SNS server
400b: video sharing server
400c: web server
400g: Ad media providing server group
500: Big data server
600: advertiser terminal
600g: Advertiser terminal group

Claims (2)

Including an influencer terminal group (100g) consisting of a plurality of influencer terminals (100), a network 200, a hybrid advertisement production server (300), an advertisement media providing server group (400g) consisting of a plurality of advertisement media servers In the influencer-based hybrid advertisement video production system (1), the hybrid advertisement production server 300,
In order to receive an advertisement execution request from the influencer terminal 100 for each advertisement information posted on the account on the SNS server 400a of the hybrid advertisement production server 300 from each influencer terminal 100, each influencer After controlling the transmission/reception unit 310 to perform a membership registration procedure according to access through the network 200 with the unseo terminal 100, the member ID of each influencer terminal 100 that has completed the membership registration procedure and A member registration module 321 that stores a password as member information on the database 330 to form an influencer terminal group 500g with respect to the influencer terminal 100;
SNS server (400a), video sharing server (400b) and web server (400g) constituting the advertisement media providing server group (400g) corresponding to the advertisement media set for one influencer terminal 100 selected through advertisement bidding ( A content extraction module 322 for extracting selection information for at least one or more of 400c) from the database 330; And
Advertising media server (SNS server 400a), video sharing server 400b, and web server through the network 200 with the representative content of the marketing method on the influencer terminal 100 set by the influencer selection module 325 After access to at least one of (400c)), it is extracted using account information of the selected influencer terminal 100, and advertisement information corresponding to an advertisement for producing an influencer-based hybrid advertisement video is stored in a database ( 330), the advertisement concept image or advertisement concept thumbnail image included in the extracted advertisement information and the representative content are synthesized, and the advertisement concept image or advertisement concept thumbnail image included in the advertisement information is synthesized with the representative content of the influencer. For example, if the representative content is a video, an object that is more than a preset pixel in each frame constituting the video or is repeatedly repeated in each frame is extracted as a replacement object, and words that are repeated more than a preset number of times are replaced in the voice information of the video. Extracted by name,
When extracting as a replacement object, the center of gravity of an object repeated a preset number of times is detected as a target pixel of the representative content, and a process of setting a plurality of concentric circle regions centered on at least one detected target pixel is performed, and the concentric circle region When setting for, it is set to the size that includes all of the replacement objects, and the spacing between the circles on each concentric circle uses a preset fixed value, and the center coordinates are extracted by obtaining the center of gravity of the planar figure for the repeated object. If the object is not a square, triangular, or circular reference plane shape, the 2D spatial plane data is subdivided into a reference plane shape to obtain the center of gravity, and the shape formed by a straight line connecting the obtained center of gravity is It is derived as a reference plane figure and uses a continuous center of gravity extraction method until the intermediate coordinates of the reference plane figure are extracted.
At least one reference point set by recognizing the border area of the target object corresponding to each target pixel on the concentric circle when setting of the target pixel, which is the center of gravity of the replacement object among the plurality of concentric circle areas, is completed By applying the values of the pixels corresponding to the target pixel and the reference point, a radial pattern from each target pixel to the reference point is generated for each unit of a plurality of concentric circles, and length information of each radial pattern is concentric. Each is calculated as a relative value using the interval information of
By extracting the illustration image and text in the sapp storytelling format constituting the advertisement concept image, and when there are multiple illustration image units and text units, an object that is repeated more than a preset number of times in the illustration image unit is extracted as an advertisement object shape, and text A word that is repeated more than a preset number of times in a unit is extracted as the name of the advertisement object, the center of gravity of the shape of the advertisement object is detected as a target pixel, and a plurality of concentric circles centered on the detected at least one target pixel Performs the process of setting the area, and when setting the concentric circle area, the size is set to include all the shapes of each advertisement object, and the spacing between the circles on each concentric circle uses the same value as the fixed value preset for the replacement object. ,
Targeting the plurality of concentric circle areas set for the shape of the advertisement object, after setting the target pixel that is the center of gravity of the replacement object among the plurality of concentric circle areas, the border area of the advertisement object shape corresponding to each target pixel on the concentric circle is recognized. By applying the process of setting at least one set reference point and the values of the target pixel and the pixel corresponding to the reference point, a radial pattern from each target pixel to the reference point is generated for each unit of a plurality of concentric circles, and each radial The length information of the pattern is calculated as a relative value using the spacing information of concentric circles,
A socially influential influence terminal 500 is created by creating video synthesis that replaces the alternative object of the post content with the shape of the advertisement object and the synthesized post content that has completed the speech synthesis that replaces the alternative name of the post content with the name of the advertisement object. ), improves the targeting probability that can lead to actual purchase through favorability by acquaintances who have accessed the posted content by the influencer operating
Reduction or reduction of the line information of the radial pattern according to the length ratio of the length information of each line in the target pixel forming the radial pattern of the advertisement object based on the length information of each line in the target pixel forming the radial pattern of the replacement object A content conversion module 323, characterized in that image synthesis is performed in a manner of performing an enlargement; Influencer-based hybrid advertisement video production system comprising a.
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