KR102005739B1 - 광고 내 제품에 대한 소셜 컨텍스트 제공 - Google Patents

광고 내 제품에 대한 소셜 컨텍스트 제공 Download PDF

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KR102005739B1
KR102005739B1 KR1020157015591A KR20157015591A KR102005739B1 KR 102005739 B1 KR102005739 B1 KR 102005739B1 KR 1020157015591 A KR1020157015591 A KR 1020157015591A KR 20157015591 A KR20157015591 A KR 20157015591A KR 102005739 B1 KR102005739 B1 KR 102005739B1
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advertisement
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KR20150085527A (ko
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알론 아미트
그레고리 조셉 배드로스
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페이스북, 인크.
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    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0255—Targeted advertisements based on user history
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q10/00—Administration; Management
    • G06Q10/40—Business processes related to social networking or social networking services
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q10/00—Administration; Management
    • G06Q10/40—Business processes related to social networking or social networking services
    • G06Q10/42—Determination of affinities or common interests between users
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q10/00—Administration; Management
    • G06Q10/40—Business processes related to social networking or social networking services
    • G06Q10/46—Determination of level of influence of users within social networking services
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q10/00—Administration; Management
    • G06Q10/40—Business processes related to social networking or social networking services
    • G06Q10/48—Business processes related to social networking or social networking services using social graphs
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0263—Targeted advertisements based upon Internet or website rating
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0269—Targeted advertisements based on user profile or attribute
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement
    • G06Q50/01—
    • G06Q50/30—

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  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Strategic Management (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Marketing (AREA)
  • Theoretical Computer Science (AREA)
  • General Business, Economics & Management (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Economics (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Tourism & Hospitality (AREA)
  • Operations Research (AREA)
  • Quality & Reliability (AREA)
  • Human Resources & Organizations (AREA)
  • Game Theory and Decision Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)
  • Computing Systems (AREA)
KR1020157015591A 2012-11-14 2013-11-05 광고 내 제품에 대한 소셜 컨텍스트 제공 Expired - Fee Related KR102005739B1 (ko)

Applications Claiming Priority (3)

Application Number Priority Date Filing Date Title
US13/676,445 US20140136332A1 (en) 2012-11-14 2012-11-14 Providing social context for products in advertisements
US13/676,445 2012-11-14
PCT/US2013/068471 WO2014078127A1 (en) 2012-11-14 2013-11-05 Providing social context for products in advertisements

Publications (2)

Publication Number Publication Date
KR20150085527A KR20150085527A (ko) 2015-07-23
KR102005739B1 true KR102005739B1 (ko) 2019-07-31

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KR1020157015591A Expired - Fee Related KR102005739B1 (ko) 2012-11-14 2013-11-05 광고 내 제품에 대한 소셜 컨텍스트 제공

Country Status (6)

Country Link
US (1) US20140136332A1 (https=)
JP (1) JP6377625B2 (https=)
KR (1) KR102005739B1 (https=)
AU (1) AU2013345211A1 (https=)
CA (1) CA2890402A1 (https=)
WO (1) WO2014078127A1 (https=)

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US9679062B2 (en) * 2013-09-18 2017-06-13 Excalibur Ip, Llc Local recommendation engine
US9729380B1 (en) * 2013-10-28 2017-08-08 Google Inc. Displaying content items based on device status
US20150256900A1 (en) * 2014-03-04 2015-09-10 BlurbIQ, Inc. Dynamic content creation for interactive video overlays
US9797218B2 (en) * 2014-05-15 2017-10-24 Baker Hughes Incorporated Wellbore systems with hydrocarbon leak detection apparatus and methods
US20160027040A1 (en) * 2014-07-25 2016-01-28 Facebook, Inc. Determining contributions of various user interactions to a conversion
US10963908B2 (en) * 2014-09-23 2021-03-30 Bounta LLC Method and system for cloud funding using a web based social network
US10223727B2 (en) * 2014-10-20 2019-03-05 Oath Inc. E-commerce recommendation system and method
US10037545B1 (en) * 2014-12-08 2018-07-31 Quantcast Corporation Predicting advertisement impact for audience selection
US9917910B2 (en) 2015-03-16 2018-03-13 International Business Machines Corporation Social content aggregation
US10019737B2 (en) * 2015-04-06 2018-07-10 Lewis Beach Image processing device and method
US10057229B2 (en) 2015-06-05 2018-08-21 Microsoft Technology Licensing, Llc Seamless viral adaption
CN106612230B (zh) * 2015-10-27 2020-10-27 腾讯科技（北京）有限公司 媒体信息的推广方法、客户端及服务器
US10462095B2 (en) 2017-01-10 2019-10-29 International Business Machines Corporation Time and sentiment based messaging
CN107172151B (zh) * 2017-05-18 2020-08-07 百度在线网络技术（北京）有限公司 用于推送信息的方法和装置
KR102508336B1 (ko) * 2017-09-15 2023-03-09 주식회사 케이티 교육 훈련 시스템 및 교육 훈련 방법
KR102062248B1 (ko) * 2017-12-26 2020-01-03 주식회사 와이즈넛 온라인 신문기사의 아티클 이미지를 분석하여 매칭되는 커머셜 이미지를 노출하는 방법
KR102119083B1 (ko) * 2018-02-23 2020-06-04 국민대학교산학협력단 사용자 리뷰 기반 평점 재산정 장치 및 방법, 이를 기록한 기록매체
US11449915B2 (en) 2018-10-11 2022-09-20 Mercari, Inc. Plug-in enabled identification and display of alternative products for purchase
CN109962841B (zh) * 2019-03-15 2021-05-28 北京达佳互联信息技术有限公司 信息交互方法、装置、服务端、电子设备及存储介质
CN117332115A (zh) * 2022-06-24 2024-01-02 抖音视界(北京)有限公司 用于视频推荐的方法、装置、设备和存储介质
US12462274B1 (en) * 2023-02-21 2025-11-04 Inmar Clearing, Inc. Digital promotion processing system for determining a visual characteristic for a single combined digital promotion and related methods

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Also Published As

Publication number Publication date
CA2890402A1 (en) 2014-05-22
AU2013345211A1 (en) 2015-05-28
JP6377625B2 (ja) 2018-08-22
US20140136332A1 (en) 2014-05-15
KR20150085527A (ko) 2015-07-23
JP2016504655A (ja) 2016-02-12
WO2014078127A1 (en) 2014-05-22

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