KR101982624B1 - Advertising system for one-stop building sale, and building sale and advertising server for the same - Google Patents

Abstract

The present invention relates to an advertising system for one- stop building sales and a building sale and advertising server therefor. More particularly, the present invention relates to the advertising system for one-stop building sales which is designed to increase the probability of winning a sale to a person who applied for a sale through targeted advertising as well as to increase the probability of winning a sale through a server that provides video information for each type of building.

Description

Advertising system for one-stop building sale, and building sale and advertising server for the same}

The present invention relates to an advertisement system for one-stop sale, a building sale and an advertisement server for the same, and more specifically, to increase the targeting probability of the sale advertisement through a server that provides video information for each building type. Rather, the present invention relates to an advertisement system for one-stop sale for increasing the probability of winning a sale for a person who applied for sale through advertisement targeting, a building sale and an advertisement server therefor.

Typically, transactions on the Internet mean that consumers and businesses buy and sell goods and services over the Internet. In other words, an internet transaction may be defined as a purchase and sale of a product through an online communication network such as the Internet. When using internet transactions, shopping is bringing revolutionary change to the real-oriented economic system because shopping is realized beyond the time and space limit through internet virtual space.

In recent years, various businesses have been involved in real estate transactions, and various businesses are actively pursuing real estate transactions on the Internet by collecting various types of real estate for sale or lease information on their own and then providing them to buyers through the Internet. have.

However, until now, real estate trading business using a communication network has established a website in some real estate agencies, and then starts only the information (market price, location, etc.) of the property held by the real estate agent or registers on the portal site. As it is only provided to consumers, the real estate transaction through the Internet is not smoothly performed, and there is a limit that is merely an offer in transactions for pre- and post-construction of buildings.

Republic of Korea Patent Application No. 10-2012-0105182 "Real Estate Trade-in System and Method"

The present invention is to solve the above problems, not only increase the targeting probability of pre-sale advertisement through the server providing video information for each building type, but also increase the probability of winning the sale for the person who applied for the pre-sale through advertisement targeting. To provide an advertising system for one-stop sales, building sales and advertising server for this.

In addition, the present invention induces the segmentation of the video-based server in the distribution market through video-based targeting, advertising system for a one-stop sale for activating the pre-sale advertisement centered on the video-based server, the building for this To provide a sale and advertisement server.

However, the objects of the present invention are not limited to the above-mentioned objects, and other objects not mentioned will be clearly understood by those skilled in the art from the following description.

Advertisement system for one-stop presale according to an embodiment of the present invention to achieve the above object, the pre-sale advertiser terminal 100, the network 200, building sale and advertising server 300, a plurality of target audience terminal ( In the advertisement system 1 for one-stop sale comprising a sale target terminal group 400a consisting of 400, a sale advertisement target server group 500g consisting of a plurality of sale advertisement target servers 500, each sale target person Performance information including pausing and rewinding in a building-related video, which is a criterion of attracting attention to the sale target who operates each sale target terminal 400 on the sale advertisement target server 500 by the terminal 400. In order to provide the performance information according to the generation to the sale advertisement targeting module 321, the sale advertisement target server 500 extracts and extracts an image frame section in which the performance information has occurred. And service category information extraction process of the structure for the image frame period, building pre-sale and ad server 300, transmitting and receiving unit 310; Database 330; And pre-sale mode, post-sale mode, complex pre-sale (pre-sale) from one of the pre-sale advertiser terminal 100 of the pre-sale advertiser terminal 100 that can be formed at least one possessed by the administrator managing the building sale advertisement and sale server 300 And by controlling the transceiver 310 to receive the "pre-sale information" mode according to the pre-sale mode, and stores in the database 330, completes the pre-sale advertising information collection process from the pre-sale advertiser terminal 100, "pre-sale advertising Information ", including pre-sale information (post-sale, pre-sale, multi-sale), pre-sale advertiser information, pre-sale ad building name, pre-sale image or pre-sale ad image, pre-targeted advertisement target information (pre-sale target area), According to the process of extracting the category information of the building for each performance information, the category information of the same type of building (apartment, rural house, office) If a plurality of pre-sale target target server 500 "is a server that provides detailed information of the building information divided by each image" (including the Tel), select the pre-sale target target server 500 has a superior number of performance matching the segmented building information In addition, among the items corresponding to the highest priority by the detailed building information of each pre-sale target server 500, the pre-sale advertiser terminal 100 finally selects a match with the category of the building to be advertised, and performs the pre-sale ad. After granting access through the network 200 of each target audience terminal 400 for each target advertisement target server 500 constituting the presale target server group 500g, each presale target terminal 400 To receive performance information on the building-related video on the sale advertisement target server 500 from each sale advertisement target server 500 through the network 200. After controlling the receiving unit 310, the performance information is stored in the database 330 together with the first terminal identification number (IMEI) of each target terminal 400, and the performance information for each target terminal 400 After selecting one of the plurality of pre-sale target target server 500 corresponding to the "server that provides the image of the building information broken down by category information (apartment, power house, officetel, etc.) of the building using the image, and then the selected presale target server Control the transceiver 310 to transmit the "presale advertisement information" provided by the pre-sale advertiser terminal 100 through the network 200 to the 500, a plurality of performance information performed by the pre-sale terminal 400 In each of the plurality of pre-sale target target server 500 corresponding to "Server that provides the building information broken down by category information of the building (apartment, power house, officetel, etc.) as an image" Since the category information of the building of the provided video is extracted from the database 330, and the performance information is plural, the category information of each building on which the performance information has been performed is sorted according to the number of times, and the building corresponding to the highest priority. After selecting the sale advertisement target server 500 having the category information of the building corresponding to the category information of the, after extracting the sale advertisement target server 500 having the category information of the building, the extracted sale advertisement target server 500 In the case of a plurality, after calculating the correlation index (first index) with the pre-sale mode information (post-sale, pre-sale, composite complex) included in the pre-sale advertising information, the correlation index (second index) of the target information targeted for pre-sale advertising Extract the sale advertisement target server 500 having the highest average correlation index, and divide the second index calculation time by the sale advertisement targeting module 321. When the target information to be advertised is the area to be advertised for sale, when the parameter information stored in the media information is in the same range or similar range, the first addition point in the case of the same, and the second addition point in case of the similarity (first addition point> second addition point) And calculating the average value of each calculated index when calculating the correlation index including the first index and the second index, and then extracting the presale advertisement information having the highest average correlation index. Ad targeting module 321; And
The network 200 may be set to the sale advertisement target server 500 selected to output a sale advertisement image or a sale advertisement image among the sale advertisement information by setting an advertisement area for the selected sale advertisement target server 500 through a search for the database 330. A spatial area (information margin) that does not output information including media information on a web page to which the target terminal 400 is accessed on the sale target server 500 Space), and the sale of the sale advertisement terminal 100 that provides the sale advertisement information extracted by the sale advertisement targeting module 321 through the request to the database 330 for the extracted at least one information space. Information margin space selection information matched with the advertisement providing location preference information, and pre-sale image or pre-sale advertisement included in pre-sale information. Control the transmitting and receiving unit 310 to provide the pre-sale advertisement target server 500 through the network 200, the pre-sale advertisement providing position preference information of the pre-sale advertiser terminal 100 as the coordinate information and size information database 330 Since it is stored in the information, the coordinate information and the extracted at least one information space space is compared to extract information margin space selection information within a predetermined distance between the center point of the information space space and the coordinate information, or the size information and the extracted at least one information A pre-sale ad execution module 322 for comparing the size information of the margin space and extracting information margin space selection information within a preset error size; Characterized in that it comprises a.

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Advertisement system for one-stop sale according to an embodiment of the present invention, building for sale and advertising server for this, not only increase the targeting probability of the sale advertisement through a server that provides video information for each building type, Provides the effect of increasing the probability of winning a sale for the person applying for the sale.

In addition, the advertisement system for one-stop distribution, building for sale and advertising server according to another embodiment of the present invention, the video-based targeting to induce segmentation of the video-based server in the distribution market, induced video Provides the effect of activating presale advertisements based on the server.

1 is a view showing a one-stop advertising and sale method using the advertising system 1 for one-stop sale according to an embodiment of the present invention.
2 is a view showing an advertising system 1 for one-stop distribution according to an embodiment of the present invention.
3 is a block diagram illustrating components of a building sale and an advertisement server 300 in the advertisement system 1 for one-stop sale according to an embodiment of the present invention.
4 is a view showing the advertising system (1a) for one-stop distribution according to another embodiment of the present invention.
FIG. 5 is a view illustrating components of a building sale and an advertisement server 300 in the advertisement system 1a for the one-stop sale in FIG. 4.

Hereinafter, the detailed description of the preferred embodiment of the present invention will be described with reference to the accompanying drawings. In the following description of the present invention, detailed descriptions of well-known functions or configurations will be omitted when it is deemed that they may unnecessarily obscure the subject matter of the present invention.

In the present specification, when one component 'transmits' data or a signal to another component, the component may directly transmit the data or signal to another component, and through at least one other component. This means that data or signals can be transmitted to other components.

1 is a view showing a one-stop advertising and sale method using the advertising system 1 for one-stop sale according to an embodiment of the present invention. 2 is a view showing an advertising system 1 for one-stop distribution according to an embodiment of the present invention. 3 is a block diagram illustrating components of a building sale and an advertisement server 300 in the advertisement system 1 for one-stop sale according to an embodiment of the present invention.

First, referring to FIG. 1, the advertisement system 1 for one-stop presale is for presale advertisement targeting (S10), targeting-based presale advertisement execution (S20), one-stop presale performance (S30), and presale information (S40). ) Can be performed sequentially.

For this purpose, referring to FIG. 2, the advertisement system 1 for one-stop sale according to an embodiment of the present invention includes a sale advertisement terminal 100, a network 200, a building sale and an advertisement server 300, and a plurality of sale. The target terminal group 400a consisting of the target terminal 400 may include a presale target server group 500g consisting of a plurality of presale target servers 500.

Referring back to FIG. 3, the building sale and advertisement server 300 includes a transceiver 310, a controller 320, a database 330, and the controller 320 includes a sale advertisement targeting module 321 and a sale advertisement. The execution module 322 and the VR service provision module 323 may be included. Hereinafter, the advertisement system and method for the one-stop sale centering on the components of the controller 320 will be described in detail.

The sale advertisement targeting module 321 may perform a sale advertisement targeting analysis for the sale prospector to sell the house through land purchase.

To this end, the pre-sale advertisement targeting module 321 pre-sale system from one of the pre-sale advertiser terminal 100 of the pre-sale advertiser terminal 100 that can be formed at least one possessed by the manager managing the building sale advertisement and pre-sale server 300 By controlling the transceiver 310 to receive the "pre-sale information" according to the mode, after-sale mode, complex sale (pre-sale and after-sale) mode, and stored in the database 330, the sale advertisement from the advertiser advertiser 100 Complete the information collection process.

Here, "pre-sale advertising information" is the pre-sale mode information (post-sale, pre-sale, complex sale), pre-sale advertiser information, pre-sale ad building name (land offer application number), pre-sale image (ad text) or pre-sale video, pre-sale target Target information (pre-sale target area) and the like can be included.

The sale advertisement targeting module 321 allows access to each sale target target server 500 constituting the sale advertisement target server group 500g through the network 200 of each sale target terminal 400 as a member system. Control transmission and reception unit 310 to receive performance information on the building-related video on the sale advertisement target server 500 by each sale target terminal 400 from each sale advertisement target server 500 through the network 200. After that, the performance information is stored in the database 330 together with the first terminal identification number (IMEI) of each target terminal 400. Here, each of the pre-sale advertisement target server 500 is a plurality of "ad space information" on a web page or a swap page provided by a real estate (building) video sharing site providing server, a real estate (building) related virtual / augmented reality service providing server, Can provide dog.

And, in order to provide the performance information according to the generation of performance information on the sale advertisement target server 500 to each sale target targeting module 321, each sale target terminal 400 is sold in the sale target terminal 400 Extraction of an image frame section in which performance information due to pause and rewind in a building related video corresponding to a process of generating performance information for the advertisement target server 500, and a category of a building included in the extracted image frame section It is desirable to provide an information extraction process. In this case, the performance information may further include a sale target ID, location information according to the IP address of the sale target terminal 400, and the like. According to the process of extracting the category information of the building, there are a plurality of pre-sale target server 500, which is a server that provides the building information divided by the category information (apartment, power house, officetel, etc.) of the same type as the image. In this case, the sale advertisement target server 500 is selected by the sale advertisement targeting module 321, which has a superior number of performances matched with its own detailed building information, and the detailed building information of each sale advertisement target server 500 is selected. Among the items corresponding to the highest priority for each, the sale advertiser terminal 100 may finally select a match with the category of the building to be sold.

In another embodiment of the present invention, the performance for generating the performance information on each of the sale target terminal 400 on the sale advertisement target server 500 is for sale when the sale advertisement target server 500 is related to real estate (buildings). Real estate (buildings) implemented in augmented reality UI screen implemented as a UI screen of the target terminal 400 or a virtual reality screen in the head mounted display (HMD) that transmits and receives data through the short-range wireless communication with the target terminal 400 ) May include residence time in the related VR video, selection information about the real estate (building) of interest to which the HMD's viewpoint is directed, and the like.

Presale advertisement targeting module 321 corresponds to the "server that provides the building information broken down by category information (apartment, power house, officetel, etc.) of the building by using the performance information for each target terminal 400. After selecting one of the plurality of pre-sale target server 500, the transceiver unit to transmit the "pre-sale advertising information" provided by the pre-sale advertiser terminal 100 through the network 200 to the selected pre-sale target server 500 ( 310 may be controlled.

Meanwhile, the advertisement advertisement target server 500 selected by the advertisement advertisement targeting module 321 is illustrated as the same as the advertisement advertisement target server 500 which is a target of collecting performance information about the seller target terminal 400. The server may be provided as a group, but in the present invention, it corresponds to a logical division of subscribing to a pre-sale advertisement providing service for pre-sale advertisement fee to the home advertisement and pre-sale server 300.

Meanwhile, the sale advertisement targeting module 321 may control the transceiver 310 to provide “sale advertisement information” received from the sale advertiser terminal 100 to the selected sale advertisement target server 500 through the network 200. Can be.

In a more specific embodiment, the pre-sale advertisement targeting module 321 uses the plurality of performance information performed by the pre-sale terminal 400 to "construct building information broken down by category information (apartment, power house, officetel, etc.) of the building." The category information of the building of the video provided for each of the plurality of pre-sale target server 500 corresponding to the "providing server as an image" may be first extracted from the database 330. The first classification information of the sales advertisement target server 500 should be stored in advance. Here, the first classification information may be stored as a code, and may be purpose information of content provided by the pre-sale target server 500, and include a first code (apartment), a second code (power house), and a third code ( Officetel), ..., n-th code (...) (n is a natural number of two or more) and the like.

The pre-sale ad targeting module 321 classifies the pre-sale mode matching the pre-sale mode information (post-sale, pre-sale, and multi-sale) among the pre-sale advertisement information among the pre-targeting advertisement server 500 matching the first classification information. The pre-sale advertisement target server 500 having the information may be extracted and the extracted pre-sale advertisement target server 500 may be selected.

In more detail, the pre-sale advertisement targeting module 321 uses the plurality of performance information performed by the pre-sale terminal 400 to display image information of the building broken down by category information (apartment, power house, officetel, etc.) of the building. When the category information of the building information of the video provided for each of the plurality of pre-sale target server 500 corresponding to the "providing server" is first extracted from the database 330, since the performance information is plural, the performance information is After sorting the category information of each building according to the number of times, the target advertisement target server 500 having category information of the building corresponding to the category information of the building corresponding to the highest priority may be selected.

The pre-sale ad targeting module 321 extracts the pre-sale ad target server 500 having the category information of the building, and when the extracted pre-sale ad target server 500 is plural, pre-sale information included in the pre-sale ad information. , The correlation index (first index) with the pre-sale agent, the complex pre-sale agent), the correlation index (second index) of the target information targeted for pre-sale advertisement (region targeted for pre-sale advertising), and other correlation indexes, and then the average association The sale advertisement target server 500 having the highest relationship index may be extracted.

Here, when the second index is calculated by the sale advertisement targeting module 321, when the sale advertisement target area is Seoul, the parameter information stored in the media information is the same, and the information stored in the media information is the same. The parameter information may be similar ranges in the case of a game, and in the same case, the parameter information may be performed together with a first addition point, and in case of similarity, a second addition point (first addition point> second addition point).

Accordingly, the pre-sale advertisement targeting module 321 calculates the average value of each calculated index when calculating the first index, the second index, and other correlation indices in the above-described manner, and then the average correlation index is the highest. Phosphorus sale advertisement information can be extracted.

The sale advertisement execution module 322 sets an advertisement area for the selected sale advertisement target server 500 by searching the database 330 to display a sale advertisement image (ad text) and / or a sale advertisement image of the sale advertisement information. The transceiver 310 may be controlled to make a request through the network 200 to the sale advertisement target server 500 selected to be output.

More specifically, the pre-sale advertising execution module 322 is a space area (information margin space) that does not output information including media information on the web page that the pre-sale target terminal 400 is accessed on the pre-sale target server 500 Extract

Presale advertisement execution module 322 presale advertiser terminal 100 provided presale advertisement information extracted by presale advertisement targeting module 321 through the request to the database 330 for the extracted at least one information space space Provides information space space selection information matching the location preference information of the sale advertisement, and the sale advertisement image (ad text) or the sale advertisement image included in the sale advertisement information to the sale advertisement target server 500 through the network 200. The transceiver 310 may be controlled to perform the control.

Here, the position advertisement information of the sale advertisement providing position of the advertiser 100 may be stored in the database 330 as coordinate information and size information, and the sale advertisement execution module 322 may include the coordinate information and the extracted at least one information space. Extracts information margin space selection information within a predetermined distance between the center point of the information margin space and coordinate information, or compares the size information with the size information of the extracted at least one information margin space and compares the information within the preset error size. Margin space selection information can be extracted.

The VR service providing module 323 is a real estate provided by the presale advertisement target server 500 selected as presale advertisement providing location preference information when the selected presale advertisement target server 500 is a server providing a VR video related to real estate (building). (Architecture) After receiving the moving path information and / or the gaze position information of the plurality of target terminals 400 among the related VR videos from the selected sale advertisement target server 500, the most moving frequency of the received moving path information And / or the received gaze position information may be extracted as a priority, and then margin space selection information for providing advertisement information may be extracted as signboard information on a VR video on a path or gaze position corresponding to the extracted priority.

4 is a view showing a home sale advertisement system 1a for one-stop sale according to another embodiment of the present invention. Referring to FIG. 4, in addition to the components of FIG. 2, the home sale advertisement system 1a for one-stop sale is a land seller terminal 600, a public service server 700, a construction server 800, and a plurality of interior manager terminals. The interior manager terminal group 900g may include 900. In addition, the public service server 700 may be divided into an integrated license server 700a and a local government server 700b.

FIG. 5 is a diagram illustrating components of a building sale and advertisement server 300 in the house sale advertisement system 1a for the one-stop sale of FIG. 4. Referring to FIG. 5, the building sale and advertisement server 300 of FIG. 5 may further include a pre-sale module 324 and a pre-sale information utilization module 325 in addition to the components of FIG. 3.

Hereinafter, the home sale advertisement system 1a for the one-stop sale of FIG. 4 and the building sale and advertisement server 300 of FIG. 5 will be described with reference to additional components of the building sale and advertisement server 300 of FIG. 5. Let's take a look.

When the sale performing module 324 receives a land purchase request from the land seller terminal 600 through the network 200, the transceiver 310 requests a land seller terminal 600 to receive the requested land information and returns it. Can be controlled. The land information may include building number site information or road name information, and may further include satellite map information and GPS coordinate information. Here, the satellite map information and the GPS coordinate information may be provided by each land seller terminal 600 from a satellite map providing server or through a GPS receiver and an application.

Thereafter, the pre-sale module 324 stores the received land information in the database 330 together with the second terminal identification number (IMEI) of the land seller terminal 600, and selects the land provision application number to provide the land provision application number. It is preferable to store the land information and the second terminal identification number together in the subcategory of.

The distribution performing module 324 controls the transceiver 310 to transmit the self-developed development activity permission application together with the integrated license server 700a through the network 200 for the land information stored in the database 330. After that, the result of the development activity permission may be stored as a subcategory of the land provision application number stored in the database 330.

In other words, the pre-sale module 324 is an integrated license server 700a operated by local governments, which is a development act permit procedure for lands applied for land provision. It is to carry out the application process.

The pre-sale module 324 generates a design drawing that meets the requirements of the building code when it is determined to be authorized for development by the integrated licensing server 700a, and generates a building application for licensing according to the design drawing through the network 200. After controlling the transmitter / receiver 310 to transmit the integrated license server 700a, the building result may be stored as a subcategory of the land provision application number stored in the database 330.

In this case, the pre-sale module 324 controls the transceiver 310 to transmit the building design information and the design unit information included in the design drawing to the integrated license server 700a through the network 200, thereby permitting the building license. Apply.

When looking at the process of generating the unit information for designing, the pre-sale module 324 is a predetermined area from the building register site information in order to extract information on surrounding buildings based on the building site information. After the satellite map form of the 2D image is extracted, the GPS coordinate information divided by the latitude and longitude of the site corresponding to the building site information is extracted from the extracted satellite map form of the 2D image. Floor plan information of a building entering a land can be generated using satellite map information of a two-dimensional image including the information and GPS coordinate information of the zone information for building design.

The distribution performing module 324 classifies the boundary information between the adjacent building included in the satellite map information and the target building through coordinate information, obtains the shape of the area of the target building site as the plan view information, and obtains the obtained floor plan. The area and volume information of the building can be generated by applying the partition information about the building included in the building design information to the information. In this case, since the partition information about the building may include data on the area and the orientation for each space to which different identifiers (IDs) are assigned, the presale module 324 extracts the center coordinates for each space, It is possible to extract the center coordinate distances between adjacent spaces constituting each floor, arrange the spaces according to each center coordinate distance, the area and volume information for each layer arranged, and the total area and Full volume information can be generated.

The distribution performing module 324 generates correlation information including distance information and height information of a building and an adjacent building. The area and volume information of the generated target building are configured in the generated floor plan information, and then the received satellite is received. In the map information, it is possible to generate the floor plan information in the same manner as described above for the adjacent surrounding buildings. Here, the pre-sale module 324 extracts the area and volume information of each surrounding building from the building design information stored in the database 330 on the floor plan information generated for the surrounding building of the building to be built on the land. If the search is not possible, the transmitter / receiver 310 may be controlled to receive the received information through a request for the integrated license server 700a corresponding to the jurisdiction public institution server through the network 200 to apply the received information. .

The pre-sale module 324 generates horizontal distance information based on adjacent boundary coordinates between the building to be built on the land and the adjacent building, and provides height information indicating a difference between the highest heights according to the distance information unit between the horizontal areas. After the generation, correlation analysis information corresponding to a set of correlation information units may be generated using distance information and height information for each adjacent boundary coordinate as one correlation information unit.

The correlation analysis information generated may be used to determine the right of sunshine, the distance between boundaries, etc. in the building law among the judgments of the building license when the integrated license server 700a is satisfied.

The pre-sale module 324 includes information on the land provision application number stored in the database 330 by using the building section information, the floor plan information, the area and volume information of the target building, and the correlation analysis information as one unit for design. You can save it as a subcategory.

Accordingly, the distribution performing module 324 may proceed with the distribution if the building law receives an authorization decision corresponding to the result of the license application (pass or reject) from the integrated license server 700a through the network 200.

The sale performance module 324 provides at least one sale area information according to the design drawing to be viewed on a sale web page or a sale swap page when the licensing decision is completed according to the building law, thereby constituting the sale target terminal group 400a. After granting access by the one or more pre-sale terminal 400 to the membership system, after receiving the application according to the pre-sale or post-sale system by the at least one pre-sale terminal 400 according to each pre-sale information, The application number and application mode information of the pre-sale target terminal 400 applied for each pre-sale area information may be stored together as sub-category information on the database 330.

The pre-sale module 324 is the construction of a house according to the start of building construction by the construction server 800 after the winner announcement and the payment of the payment for the pre-sale system mode or the pre-sale system mode is completed and the pre-sale application is completed or incomplete. After controlling the transceiver 310 to receive the process information through the network 200, the home construction process information may be stored as a subcategory of the land offer application number stored in the database 330.

Thereafter, the pre-sale module 324 transmits / receives 310 to receive the withdrawal of the pre-sale application by the pre-sale target terminal 400 applied for pre-sale mode and post-sale system according to the housing construction process information through the network 200. Can be controlled.

Accordingly, the pre-sale module 324 collects the first ratio for the down payment as a penalty in the case of the withdrawal of the pre-sale application by the pre-sale target terminal 400 in the pre-sale system, and the pre-sale target terminal for pre-sale in the pre-sale mode. In case of withdrawal of the application for sale under 400, the second rate (quantitative value lower than the first rate) for the down payment is recovered as a penalty, and the recovered penalty amount information is 6th of the land providing application number stored in the database 330. You can save it as a subcategory.

Thereafter, the pre-sale module 324 receives the pre-sale mode and the pre-sale system in response to a pre-set critical process in the housing construction process information. After the extraction, if the extracted amount corresponding to the total amount of the collected penalty amount is deducted from the total sale amount corresponding to the pre-sale area information, the terminal group of the applicant group (400g) has not yet applied for sale, but it has become vacant. By applying to view on the sale web page or sale swap page for the target terminal 400 who wants to apply for the additional minutes after the pre-sale mode for the area corresponding to the pre-sale information, and applied for additional post sale on the pre-sale module 324 If the terminal is singular, the down payment payment process is to proceed, and on the pre-sale module 324 If the terminal applying for additional hubunyangje to the plural and to proceed with the winners announced and paid a down payment process for each pre-sale area information.

Accordingly, the pre-sale module 324 may proceed to the completion of the payment of the intermediate payment or the balance payment to the place corresponding to all the pre-sale information through the additional minutes after the pre-sale system according to the view of the home construction process information.

The pre-sale module 324 is the pre-set period (for example, after the payment of the intermediate payment is completed), each pre-sale target terminal 400 provided by the construction server 800 to each pre-sale target terminal 400 application for sale In addition to the current housing construction process information for a pre-sale area information, to transmit the virtual reality (VR) or AR (Augmented Reality) image generated by using the captured image and the captured image on the site through the network 200 The transceiver 310 may be controlled.

Subsequently, the distribution performing module 324 may include first selection input information on one of a plurality of partition areas of a virtual reality (VR) or augmented reality (AR) image of the site, and an interior that may be provided to the first selection input partition area. Transmitting and receiving unit 310 to receive the second selection input information for one of the object (cab cabinet, built-in kitchen appliances, lighting according to the grade, ...) from each sale target terminal 400 through the network 200 Can be controlled.

Accordingly, the pre-sale module 324 applies the land providing information stored in the database 330 in addition to the generated design drawing, pre-sale area information, field image, VR or AR image, first selection input information, and second selection input information. Can be stored as a subcategory of numbers.

Thereafter, the pre-sale module 324 is accessed by at least one interior manager terminal 900 constituting the interior manager terminal group 900a to perform the interior work as an essential process included in the house construction process information. ) After granting the membership system, and received the application for interior bidding by at least one interior manager terminal 900 according to each pre-sale space information according to pre-sale system, post-sale system mode, add-on pre-sale system mode, and applied for each pre-sale area information. The third terminal identification number (IMEI) of the interior manager terminal 900 and the cost estimation information presented by the interior manager terminal 900 may be stored as a subcategory of the land provision application number stored in the database 330.

In an embodiment of the present invention, the pre-sale module 324 requests the selection of one of the interior bids for the pre-sale target terminal 400 applied in the pre-sale mode at an amount corresponding to 100% of the cost estimate information. .

On the other hand, according to another embodiment of the present invention, for the pre-sale target terminal 400 applied in the pre-sale price mode, when the difference between the pre-sale price and the pre-sale price in the cost estimate information is "-" value, Since the presale price is determined to be lower than the presale price, it is requested to select the cost estimate information by adding the quantitative value corresponding to the difference-if the difference is "+", the presale price is lower than the presale price. By deciding the amount of quantitative value corresponding to the + difference from the cost estimation information, it is possible to recover the inequality between the presale mode and the postsale mode.

On the other hand, according to another embodiment of the present invention, the pre-sale unit 324, the pre-sale target terminal 400 applied in the additional minutes pre-sale mode, the difference between the additional pre-sale price and post-sale price in the cost estimate information is "-" value In this case, it is determined that the process omitted from the housing construction process information has occurred, so as not to request the selection by subtracting the quantitative value corresponding to the difference from the cost estimate information, and to perform the own cost processing on the reduced amount. At this time, the pre-sale module 324, on the contrary, if the difference is a "+" value, it is determined that the added process has occurred in the housing construction process information, and adds a quantitative value corresponding to the + difference in the cost estimate information to request selection. Rather, the added amount is used to preserve the added process.

That is, the pre-sale module 324 provides the differential cost and minimum cost estimate information according to the pre-sale application mode of the pre-sale terminal 400, while each pre-sale according to the process added and removed during the construction process Eliminate inequalities in presale prices based on the mode of application.

The pre-sale module 324 relays the ownership registration process between the pre-payee terminal 400 and the local government server 700b through the network 200 when payment of the balance for the pre-sale price by the pre-sale terminal 400 is completed. Providing the ownership registration procedure provided by the local government server 700b to the sale target terminal 400 through the ownership registration procedure VR (Augmented Reality) or AR (Augmented Reality) image generated by itself, the ownership registration procedure VR or AR image After receiving the authentication information input by the sale target terminal 400 through the network 200, the transmission may proceed to the local government server 700b through encryption of the authentication information.

On the other hand, the pre-sale module 324 may be provided through the same process as the ownership registration process in the previous registration, change registration, and the like.

Presale information utilization module 325 is the pre-sale unit information stored in the database 330 for the land offer application number for the pre-sale target terminal 400 (main category information land offer application number, and sub-category information) ), And provided for reading by each sale target terminal 400 for reading, "category category information (apartment, power house, officetel, etc.) of building applied for sale", list of application for sale by building category "," List of application for pre-construction by construction company "," If there is another sale target terminal 400 for the pre-sale space information, the list of pre-sale target terminals 400 for pre-sale on the same pre-sale information "," According to the pre-sale application Ownership transfer status information "information through the network 200 to the interior manager terminal 900, the construction server 800, the local government server 700b periodically to the network 200 By controlling the transmission and reception unit 310 to provide through, the transmission and reception unit 310 to provide the pre-sale status information, pre-sale application competition status information, ownership transfer status information according to the sale win by the sale target terminal 400 ) Can be controlled.

At this time, the pre-sale information utilization module 325 is the interior subsidiary status information, interior subsidiary materials supply status information, interior subsidiary materials sales status information of the interior manager terminal 900 registered in advance in the database for land supply application number 330 for each interior After controlling the transceiver 310 to receive through the network 200 in the form of a question and answer to the person in charge of the terminal 900, the interior objects (depository, built-in kitchen appliances, grades according to the received interior subsidiary information) Lighting, ...) After analyzing the availability, and periodically transmits the construction information of the housing construction of the building that is built on the land corresponding to the land offer application number to each interior manager terminal 900, the interior manager at the time of interior participation At the time of participating in the interior process for each interior object by the interior manager operating the terminal 900, It can be notified not to a lack of interior Subsidiary to install rieoyong object.

The pre-sale information utilization module 325 is a pre-sale application by other pre-sale applicants in addition to the pre-sale application by the pre-sale applicant for the pre-sale pre-sale information provided by the pre-sale information utilization module 325. After the list of pre-sale applicants and pre-sale mode (pre-sale, post-sale, and pre-sale), if the pre-sale is not the same, the same specifications as the pre-sale information (pyeong, fragrance (male, trend, After extracting the information of the different lands of the same land offering application number having southeast direction, ...), the number of floors, etc.), the housing construction process information, the current number of applicants for sale, and the current applicants If there is a notification, the applicants are notified of the distribution mode of each applicant, by all the applicants who applied for the sale in the same information. Depending on which one of the pre-sale area information can be prevented so that pre-sale application is not focused.

The presale information utilization module 325, when presale for one presale zone information is completed according to the provided information, the parameter information for analysis of presale presale zone information, design unit information, design drawings, presale zone information, Land information corresponding to the extracted pre-sale zone information after extracting the pre-sale zone information having analysis parameter information matched in the same or similar range as the photographed image, the first selected input information, and the second selected input information. By controlling the transmission and reception unit 310 to transmit the application number and housing construction process information through the network 200 to the pre-sale target terminal 400, the pre-sale application has the specifications desired by the single pre-sale application. The application for the sale of housing is to be continued.

As described above, the present specification and drawings have been described with respect to preferred embodiments of the present invention, although specific terms are used, it is only used in a general sense to easily explain the technical contents of the present invention and to help the understanding of the present invention. It is not intended to limit the scope of the present invention. It will be apparent to those skilled in the art that other modifications based on the technical idea of the present invention can be carried out in addition to the embodiments disclosed herein.

1, 1a: Housing sale advertisement system for one-stop sale
100: pre-sale advertiser terminal
200: network
300: building sale and advertisement server
310: transceiver
320: control unit
321: Presale Ad Targeting Module
322: presale ad execution module
323: VR service provision module
324: Presale Module
325: Presale Information Utilization Module
330: Database
400: terminal for sale target
400g: terminal group for sale
500: pre-sale target server
500g: Presale Target Server Group
600: land seller terminal
700: Public Interest Servers
700a: Integrated Licensing Server
700b: Municipal Server
800: construction server
900: interior manager terminal
900g: interior manager terminal group

Claims (2)

Advertisement advertiser terminal 100, network 200, building sales and advertisement server 300, the target terminal group 400a consisting of a plurality of target terminal 400, a plurality of target advertisement target server 500 In the advertisement system 1 for one-stop distribution including the sale advertisement target server group 500g, each sale target terminal 400 is operated on the sale advertisement target server 500 by each sale target terminal 400. In order to provide the performance information according to the generation of the performance information including the pause and rewind in the building-related video to the sale advertisement targeting module 321, the sale advertisement target server ( 500) provides a process of extracting the image frame section in which the performance information is generated, and extracting the category information of the building on the extracted image frame section,
Building sale and advertisement server 300, the transceiver 310; Database 330; And
Pre-sale mode, after-sale mode, complex pre-sale (pre-sale and post-sale) from one of the pre-sale advertiser terminal 100 of the pre-sale advertiser terminal 100 that can be formed at least one possessed by the administrator managing the building sale and advertising server 300 ) By controlling the transceiver 310 to receive the "presale advertisement information" according to the mode and storing it in the database 330, thereby completing the presale advertisement information collection process from the pre-sale advertiser terminal 100, "presale advertisement information" Received by including pre-sale mode information (post-sale, pre-sale, multi-sale), pre-sale advertiser information, pre-sale ad building name, pre-sale image or pre-sale image, pre-targeted target information (pre-sale target area),
Pre-sale advertisement target server 500, which is a server that provides video of building information broken down by category information (including apartments, power houses, and officetels) of the same kind according to the process of extracting category information of each building for each performance information. ), When there are a plurality, selects a presale target server 500 that has a superior number of performances matched with the subdivided building information, and corresponds to the highest priority by the subdivided building information of each presale target server 500. The pre-sale advertiser terminal 100 is finally selected to match the category of the building to be pre-sale advertising to perform the pre-sale ad,
After granting access through the network 200 of each sale target terminal 400 to each sale target target server 500 constituting the sale advertisement target server group 500g, the respective sale target terminal 400 After controlling the transmission and reception unit 310 to receive the performance information on the building-related video on the sale advertisement target server 500 through the network 200 from each sale advertisement target server 500, the sale of the performance information It is stored in the database 330 together with the first terminal identification number (IMEI) of the target terminal 400,
A plurality of pre-sale advertisement target servers 500 corresponding to "servers providing image information of buildings divided by category information (apartments, power houses, officetels, etc.) of buildings using performance information on each sale target terminal 400" ) And control the transceiver 310 to transmit "presale advertisement information" provided by the pre-sale advertiser terminal 100 via the network 200 to the selected presale advertisement target server 500.
A plurality of pre-sale advertisement targets corresponding to "the server providing a video of the architectural information broken down by category information (apartment, power house, officetel, etc.) of the building using the plurality of performance information performed by the sale target terminal 400 After extracting the category information of the building of the video provided for each server 500 from the database 330, and the performance information is made of a plurality, after sorting the category information of each building on which the performance information is performed according to the number of times, Selecting the sale advertisement target server 500 having the category information of the building corresponding to the category information of the building corresponding to the highest priority,
After extracting the sale advertisement target server 500 having the category information of the building, and if the extracted sale advertisement target server 500 is plural, with the sale mode information (post-sale, pre-sale, composite sale) included in the sale advertisement information After calculating the correlation index (first index), the correlation index (second index) of the target advertisement target information, and extracts the distribution advertising target server 500 having the highest average correlation index,
When the target advertisement target target information is the target advertisement target region when the second advertisement is calculated by the sale advertisement targeting module 321, the parameter information stored in the media information is the same range or similar range, and in the same case, the first addition point, In case of similarity, the operation is performed in a manner of providing a second addition point (first addition point> second addition point),
A pre-sale advertisement targeting module 321 for extracting pre-sale advertisement information having the highest average relevance index after calculating an average value of each calculated index when calculating a correlation index including a first index and a second index; And
The network 200 may be set to the sale advertisement target server 500 selected to output a sale advertisement image or a sale advertisement image among the sale advertisement information by setting an advertisement area for the selected sale advertisement target server 500 through a search for the database 330. A spatial area (information margin) that does not output information including media information on a web page to which the target terminal 400 is accessed on the sale target server 500 Space), and the sale of the sale advertisement terminal 100 that provides the sale advertisement information extracted by the sale advertisement targeting module 321 through the request to the database 330 for the extracted at least one information space. Information margin space selection information matched with the advertisement providing location preference information, and pre-sale image or pre-sale advertisement included in pre-sale information. The controls the transceiver 310 so as to provide over the network 200 to the target pre-sale advertising server 500,
Since the location advertisement information of the sale advertisement advertisement position preference information of the sale advertisement terminal 100 is stored in the database 330 as coordinate information and size information, the center point and the coordinate information of the information space are compared by comparing the coordinate information and the extracted at least one information space space. Presale advertisement execution module extracting information margin space selection information within a predetermined distance between the extracted information, or extracting information margin space selection information within a preset error size by comparing the size information with the size information of the extracted at least one information margin space. 322; Advertising system for one-stop sale, comprising a.
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