KR101666657B1 - Two-way process advertising application management system and method - Google Patents
Two-way process advertising application management system and method Download PDFInfo
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- KR101666657B1 KR101666657B1 KR1020150038327A KR20150038327A KR101666657B1 KR 101666657 B1 KR101666657 B1 KR 101666657B1 KR 1020150038327 A KR1020150038327 A KR 1020150038327A KR 20150038327 A KR20150038327 A KR 20150038327A KR 101666657 B1 KR101666657 B1 KR 101666657B1
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
-
- G—PHYSICS
- G01—MEASURING; TESTING
- G01S—RADIO DIRECTION-FINDING; RADIO NAVIGATION; DETERMINING DISTANCE OR VELOCITY BY USE OF RADIO WAVES; LOCATING OR PRESENCE-DETECTING BY USE OF THE REFLECTION OR RERADIATION OF RADIO WAVES; ANALOGOUS ARRANGEMENTS USING OTHER WAVES
- G01S19/00—Satellite radio beacon positioning systems; Determining position, velocity or attitude using signals transmitted by such systems
- G01S19/01—Satellite radio beacon positioning systems transmitting time-stamped messages, e.g. GPS [Global Positioning System], GLONASS [Global Orbiting Navigation Satellite System] or GALILEO
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0255—Targeted advertisements based on user history
- G06Q30/0256—User search
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0259—Targeted advertisements based on store location
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0261—Targeted advertisements based on user location
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0267—Wireless devices
Abstract
The bidirectional advertisement system based on the keyword matching and location data according to the present invention includes: an interactive advertisement application 100 based on a keyword matching and location data; A user and an advertiser portable mobile communication terminal (210, 220) including a GPS function and installed the bidirectional advertisement application (100) based on the keyword matching and location data; The location data and the keyword input by the user and the advertiser are received from the bi-directional advertisement application 100 based on the keyword matching and location data of the user and the advertiser portable mobile communication terminals 210 and 220, And a main server 300 for matching an advertiser with a user who has entered the same keyword around the current user and the advertiser.
The advertisement method using the bi-directional advertisement system based on the keyword matching and the position data is a method for providing advertisement data to the mobile communication terminal of the user and the advertiser based on the keyword inputted by the user and the position data of the current user, A method of operating an interactive advertisement system capable of transmitting an advertisement to a user close to the same keyword and shop location in real time, the method comprising: (A) an advertiser keyword input step of setting and registering a keyword according to an industry type of an advertiser; An advertiser shop location input step (B) in which an advertiser sets and registers his / her shop location; A user keyword input step (C) in which a user inputs a desired keyword; A user position input step (D) in which the current position of the user is automatically inputted; A user who inputs a keyword matching an advertiser's keyword in a radius close to the location of the shop using the keyword and shop location data of the advertiser input in the advertiser keyword input step (A) and the advertiser shop location input step (B) A keyword matching step (E) for searching; (F) a search result advertiser informing step (F) of informing an advertiser of a search result when a user who inputs a keyword matching a keyword of the advertiser in a radius close to the position of the shop in the keyword matching step (E) is searched; An advertisement target selection step (G) of confirming a search result of a user matched by the advertiser notification step (F) and selecting a user to send the advertisement; And an advertisement transmission step (H) of transmitting an advertisement to a user selected in the advertisement target selection step (G).
Description
BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a bidirectional target designating advertisement system based on keyword matching inputted in both directions of a user and an advertiser and location data of a user and an advertiser, and an advertising method using the same.
Generally, as mobile terminals are widely spread, advertisements for mobile terminal users are explosively increasing.
Conventionally, an advertisement agency receives an advertisement from an advertiser, and then provides advertisement information by creating an advertisement message using SMS or MMS and sending it to a customer.
At this time, the advertisement message sent to the customer includes a telephone number or a call-back URL, and when the customer presses the "OK" key or the like, the user can make a telephone connection to the advertisement shop, A wireless Internet connection was set up to download coupon or event information.
The customer who received the SMS or MMS can delete the advertisement information if he / she is not interested in the received advertisement information, and can press the "OK"
However, the conventional mobile advertisement information providing method is a push method in which an advertisement agency unilaterally sends advertisements, so that it is difficult to induce the user's interest, and an SMS including a call-back URL is used Since the customer has to pay a separate data communication fee in order to receive the advertisement information, the use of the customer is low and the SMS / MMS message containing the advertisement information is received at an undesired time, which is likely to cause the customer's displeasure.
In order to solve such a problem, a dedicated application for receiving and sending advertisements has emerged from the SMS / MMS method. However, even in the case of such applications, when an unspecified number of users approach the advertiser based on the location data, In addition, the non-targeted advertising method of transmitting an advertisement to a large number of unspecified persons has a problem that the effectiveness of the advertisement is ineffective and inefficiently causes an ad expenditure to be incurred.
SUMMARY OF THE INVENTION It is an object of the present invention to solve the above problems of the prior art.
More specifically, it is an object of the present invention to provide a method and system for improving the efficiency of the advertisement and the advertisement of the advertiser in order to solve the problem of low cost and low efficiency of advertisement by adopting the usual advertisement method instead of real- Matching is performed using keyword and position data input from the portable mobile communication terminal, thereby allowing the user and the advertiser to perform an advertisement at a desired position in a desired time zone, thereby enabling accurate targeted advertisement and real-time advertisement.
According to an aspect of the present invention, there is provided an interactive advertising system based on a keyword matching and location data, comprising: a bi-directional advertisement application based on a keyword matching and location data; A user and an advertiser portable mobile communication terminal (210, 220) including a GPS function and installed the bidirectional advertisement application (100) based on the keyword matching and location data; The location data and the keyword input by the user and the advertiser are received from the bi-directional advertisement application 100 based on the keyword matching and location data of the user and the advertiser portable
The advertisement method using the bi-directional advertisement system based on the keyword matching and the position data is a method for providing advertisement data to the mobile communication terminal of the user and the advertiser based on the keyword inputted by the user and the position data of the current user, A method of operating an interactive advertisement system capable of transmitting an advertisement to a user close to the same keyword and shop location in real time, the method comprising: (A) an advertiser keyword input step of setting and registering a keyword according to an industry type of an advertiser; An advertiser shop location input step (B) in which an advertiser sets and registers his / her shop location; A user keyword input step (C) in which a user inputs a desired keyword; A user position input step (D) in which the current position of the user is automatically inputted; A user who inputs a keyword matching an advertiser's keyword in a radius close to the location of the shop using the keyword and store location data of the advertiser input in the advertiser keyword input step (A) and the advertiser shop location input step (B) A keyword matching step (E) for searching; (F) a search result advertiser informing step (F) of informing an advertiser of a search result when a user who inputs a keyword matching a keyword of the advertiser in a radius close to the position of the shop in the keyword matching step (E) is searched; An advertisement target selection step (G) of confirming a search result of a user matched by the advertiser notification step (F) and selecting a user to send the advertisement; And an advertisement transmission step (H) of transmitting an advertisement to a user selected in the advertisement target selection step (G).
As described above, according to the present invention, by matching keywords and location data input from a mobile communication terminal of a user and an advertiser, it is possible to allow a user and an advertiser to advertise at desired positions in a desired time zone, Thereby making it possible to increase the efficiency of the advertisement and reduce the advertising cost.
1 is a block diagram of a bi-directional advertisement system based on keyword matching and position data according to an embodiment of the present invention;
FIG. 2 is a flowchart of an interactive advertising method based on keyword matching and location data according to an embodiment of the present invention;
FIG. 3 is a flowchart illustrating a safe mode execution in safety zone setting according to an embodiment of the present invention; FIG.
FIG. 4 is a flowchart of keyword effective time setting according to an embodiment of the present invention; FIG.
Hereinafter, embodiments of the present invention will be described with reference to the accompanying drawings, but the present invention is not limited by the scope of the present invention.
Referring to FIG. 1, the bi-directional advertisement system based on the keyword matching and location data according to the present invention includes a bi-directional advertisement application 100 based on a keyword matching and location data; A user and an advertiser portable mobile communication terminal (210, 220) including a GPS function and installed the bidirectional advertisement application (100) based on the keyword matching and location data; The location data and the keyword input by the user and the advertiser are received from the bi-directional advertisement application 100 based on the keyword matching and location data of the user and the advertiser portable
Specifically, the present invention comprises a keyword matching and location data based interactive advertisement application 100, and inputting keyword and position data of a user and an advertiser portable
That is, the user and the advertiser input the keyword that the user wants to match, and input the current position of the user and the shop position of the advertiser, so that the
Therefore, by transmitting a user in the vicinity of a user who inputs a keyword corresponding to an advertiser's business type in real time to an advertiser, an advertisement is transmitted to an accurate target user at a desired time zone by transmitting an advertisement by confirming such users, The inefficiency of consuming the advertisement at all times is improved.
In addition, the bi-directional advertisement application 100 based on the keyword matching and position data may be configured such that a user and an advertiser can search for keywords in a desired range based on their own location data input from GPS functions of the portable
For example, if a user specifies a keyword matching range of 1 km, the shop matching the same or similar keyword among stores within a radius of 1 km based on the user's location data is matched to transmit the keyword information of the user to the advertiser of each store In other words, even if the advertiser designates his or her advertisement range, the advertiser matches the user who has entered the keyword corresponding to his or her business type within the radius as described above, The transmission is determined.
In addition, the bi-directional advertisement application 100 based on the keyword matching and location data may further include a function of allowing a user and an advertiser to specify a time to perform keyword matching and to perform keyword matching only for a specified time. For example, if the advertiser does not advertise, the busy peak time does not require the advertisement by keyword matching. Therefore, the efficiency is such that the user tries to match the keyword at a time when the customer is shortened, It is desirable to avoid the hassle of receiving the advertisement in a time other than the required time.
In addition, the bi-directional advertisement application 100 based on the keyword matching and location data designates the coordinates of a specific location as a safe zone, and when the user enters the coordinates of the safe zone, .
This is for protecting the user's privacy. When the user sets a safe zone in which he / she does not want to receive the advertisement, when the user enters the safe zone, the safe mode for performing blocking of advertisement reception and deletion of the advertisement list is operated .
In this case, in the case of deleting the advertisement list, it is preferable that the advertisement list is temporarily deleted instead of permanently deleting the advertisement list, thereby preventing the user from unintentionally deleting the advertisement list.
In addition, it is preferable that the user further includes a function of previously inputting and storing a keyword corresponding to the user's own tendency and automatically receiving the advertisement when the user enters the advertisement range matched with the keyword while moving, Lifestyle, hobbies, and the like, and always receives an advertisement corresponding to a keyword of interest of the user at all times, so that the advertisement of the advertiser located in the condensation in which the user moves can be transmitted more effectively.
Next, an advertising method using the bi-directional advertisement system based on the keyword matching and location data will be described with reference to FIG. 2. Referring to FIG. 2, the advertisement method installed in the portable mobile communication terminal of the user and the advertiser, A method of operating an interactive advertisement system in which an advertiser can transmit advertisements in real time to a user close to the same keyword and store location as his or her business type, the method comprising the steps of: (A); An advertiser shop location input step (B) in which an advertiser sets and registers his / her shop location; A user keyword input step (C) in which a user inputs a desired keyword; A user position input step (D) in which the current position of the user is automatically inputted; A user who inputs a keyword matching an advertiser's keyword in a radius close to the location of the shop using the keyword and store location data of the advertiser input in the advertiser keyword input step (A) and the advertiser shop location input step (B) A keyword matching step (E) for searching; (F) a search result advertiser informing step (F) of informing an advertiser of a search result when a user who inputs a keyword matching a keyword of the advertiser in a radius close to the position of the shop in the keyword matching step (E) is searched; An advertisement target selection step (G) of confirming a search result of a user matched by the advertiser notification step (F) and selecting a user to send the advertisement; And an advertisement transmission step (H) of transmitting an advertisement to a user selected in the advertisement target selection step (G).
Specifically, an advertiser keyword input step (A) for an advertiser to set and register a keyword suitable for his / her business type, an advertiser shop location input step (B) for an advertiser to set and register his / her own shop location, The user and the user simultaneously input keyword and position data in each input step of the user keyword input step (C) for inputting the current position of the user and the user position input step (D) for automatically inputting the current position of the user , And a keyword matching step (E) for searching for a user who inputs a keyword matching the advertiser's keyword in a radius close to the location of the shop, using the keyword and store location data of the entered advertiser.
In the keyword matching step E, location matching is first performed with respect to a user located close to the store of the advertiser, and then keyword matching is performed based on the pre-inputted position data. At this time, It is preferable that all of the user, the advertiser's typo, the profanity, etc. are also matched by considering all of the similarity, the synonym, and the like.
And a search result advertiser informing step (F) for transmitting a list of users who have input the same keyword near the matching shop by the keyword matching step (E) to the advertiser.
The notification of the advertiser notification step (F) is informed by the portable
Thereafter, the advertiser goes through an advertisement target selection step (G) for selecting a user to send the advertisement. This is because, among the searched users, since the keyword matching is not properly performed, to be.
Next, an advertisement transmission step (H) in which an advertiser transmits an advertisement to a user is performed on the user selected in the advertisement target selection step (G), so that an interactive advertisement system based on the keyword matching and position data of the present invention The advertising method is completed.
Also, the user position input step (D) may include a safety zone position input step (D1) for specifying coordinates to be set as a safety zone; And a safety zone range setting step (D2) of inputting a range of a safety zone from the coordinates input in the safety zone position input step (D1), wherein the safety zone range setting step A safe zone entrance detection step (D3) for detecting entry into the safe zone set by the user; A safe mode performing step (D4) for blocking advertisement reception and hiding an advertisement list; A safety zone deviation detection step (D5) for detecting that the user leaves the safety zone set in the safety zone range setting step (D2); And a safe mode release step (D6) for performing advertisement reception normalization and advertisement list restoration. This is for protecting the privacy of the user as described above, When a safety zone is set, a safety mode for performing blocking of advertisement reception and deletion of advertisement list is activated when a user is detected to enter such safety zone.
That is, the user sets a safe zone to hide the advertisement list without receiving the advertisement by the safe zone position input step (D1) and the safe zone range setting step (D2), and the user sets the safety zone The safe mode is performed by the safe mode execution step (D4) for blocking the advertisement reception and hiding the advertisement list, thereby preventing the user from receiving the advertisement at the unintended position .
After confirming the departure of the safety zone of the user through the safety zone departure detection step (D5) for detecting departure from the safety zone, the safety mode release step (D6) for normalizing the advertisement reception and restoring the advertisement list Ensure that ads are available for normal use.
In addition, the user keyword input step (C) and the advertiser keyword input step (A) may include a keyword valid time setting step (C1) for setting an effective time of a keyword input by a user and an advertiser; An effective time admission detecting step (C2) for detecting that the effective time set in the keyword effective time setting step (C1) has arrived; (C3) for stopping the keyword search set in the valid time setting step (C1). As described above, even if the advertiser does not advertise, The user is not required to use the advertisement service, and the user is required to perform the advertisement at the time required for the advertisement, for example, the user tries to match the keyword only at the time of the reduced time. So that it is preferable to avoid the hassle of receiving the advertisement in addition to the necessary time.
Therefore, according to the system and method of the present invention, by matching keywords and location data input from the user and the portable mobile communication terminal of the advertiser, the user and the advertiser can be advertised at desired positions in a desired time zone So that it is possible to increase the efficiency of the advertisement and reduce the advertising cost by enabling accurate target advertisement and real-time advertisement.
In addition, the system and method may be applied not only to the advertisement but also to the information provider of the advertiser and the information user of the information user.
For example, when an information user inputs a keyword of desired information, the same keyword as that of the information provider is matched, and the information provider and the information user are connected by keyword matching, so that information can be transferred.
That is, the advertisement can be replaced with information providing, and the present invention has the same effect and function as the advertisement in providing such information.
While the present invention has been described with reference to exemplary embodiments, it is to be understood that the invention is not limited to the disclosed exemplary embodiments.
A: Step into entering advertiser keywords
B: Steps to enter an advertiser's store location
C: Steps to enter user keywords
D: User location input step
E: Keyword matching step
F: Advertiser alert step in search results
G: Steps to select an ad target
Claims (9)
A user and an advertiser portable mobile communication terminal (210, 220) including a GPS function and installed the bidirectional advertisement application (100) based on the keyword matching and location data;
The location data and the keyword input by the user and the advertiser are received from the bi-directional advertisement application 100 based on the keyword matching and location data of the user and the advertiser portable mobile communication terminals 210 and 220, And a main server 300 for matching a user and an advertiser who input the same keyword around the current user and the advertiser based on the keyword,
The bi-directional advertisement application 100 based on the keyword matching and position data may be configured such that the user designates the coordinates of a specific position as a safe zone and blocks the advertisement reception and deletes the advertisement list when the user enters the coordinates of the safe zone Features an interactive advertising system based on keyword matching and location data.
The bi-directional advertisement application 100 based on the keyword matching and location data is configured to specify a desired range of keyword matching based on the user's and the advertiser's own location data input from the GPS functions of the portable mobile communication terminals 210 and 220 Wherein the keyword matching and position data based interactive advertising system comprises:
The bi-directional advertisement application (100) based on the keyword matching and position data specifies a time for the user and the advertiser to perform keyword matching and performs keyword matching only for a specified time period. Interactive advertising system.
Wherein the deletion of the advertisement list temporarily switches to a hidden state instead of permanently deleting the advertisement list.
The bidirectional advertisement application 100 based on the keyword matching and position data may be configured such that the user pre-inputs and stores a keyword corresponding to his or her own preference and automatically receives an advertisement when entering the advertisement range matched with the keyword Wherein the keyword matching and location data based interactive advertisement system comprises:
An advertiser keyword input step (A) in which an advertiser sets and registers a keyword suited to his / her business type;
An advertiser shop location input step (B) in which an advertiser sets and registers his / her shop location;
A user keyword input step (C) in which a user inputs a desired keyword;
A user position input step (D) in which the current position of the user is automatically inputted;
A user who inputs a keyword matching an advertiser's keyword in a radius close to the location of the shop using the keyword and store location data of the advertiser input in the advertiser keyword input step (A) and the advertiser shop location input step (B) A keyword matching step (E) for searching;
(F) a search result advertiser informing step (F) of informing an advertiser of a search result when a user who inputs a keyword matching a keyword of the advertiser in a radius close to the position of the shop in the keyword matching step (E) is searched;
An advertisement target selection step (G) of confirming a search result of a user matched by the advertiser notification step (F) and selecting a user to send the advertisement;
And an advertisement transmission step (H) of transmitting an advertisement to a user selected in the advertisement target selection step (G)
The user location input step (D)
A safety zone position input step (D1) for specifying coordinates to be set as a safety zone;
And a safe zone range setting step (D2) for inputting how much of the range from the coordinates inputted in the safe zone position input step (D1) is to be set as a safe zone,
A safety zone entrance detection step (D3) in which the user senses entrance into the safety zone set in the safety zone range setting step (D2);
A safe mode performing step (D4) for blocking advertisement reception and hiding an advertisement list;
A safety zone deviation detection step (D5) for detecting that the user leaves the safety zone set in the safety zone range setting step (D2);
And a safe mode release step (D6) for performing advertisement reception normalization and advertisement list restoration based on the keyword matching and position data.
The advertiser keyword input step (A) and the user keyword input step (C)
A keyword validity time setting step (C1) for setting a validity time of the keyword entered by the user and the advertiser;
An effective time admission detecting step (C2) for detecting that the effective time set in the keyword effective time setting step (C1) has arrived;
Further comprising: a keyword search interrupting step (C3) of suspending the keyword search set in the effective time setting step (C1).
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