KR100840019B1 - Method and system for providing advertisements using schedule information - Google Patents

Abstract

A method and a system for providing AD(ADvertisement) by using schedule information of a user are provided to offer useful information related to a user schedule by extracting/analyzing the schedule information from UCC(User Created Contents) of the user and estimating time and/or spatial action ranges, which are obtained from the schedule information, of the user in the real world. A configuration data searcher searches at least one first configuration stored on the network by using a condition received from a first terminal and provides the first configuration to the first terminal. An AD data obtainer(340) obtains AD information from an AD database(380) storing the AD information by receiving and using schedule information extracted from contents, which are generated by using at least one of the received first configuration and second configuration obtained from the first terminal. A contents inquirer(320) displays the obtained AD information to a second terminal requesting a contents inquiry or the first terminal.

Description

Method and system for providing advertisement using user's schedule information {METHOD AND SYSTEM FOR PROVIDING ADVERTISEMENTS USING SCHEDULE INFORMATION}

1 is a diagram showing the general configuration of an entire system for providing an advertisement using schedule information of a user according to the present invention.

2A to 2C are diagrams exemplarily illustrating types of content including schedule information according to the present invention.

3 is a diagram illustrating a configuration module of a service server according to the present invention.

4 is a diagram illustrating a schematic user interface for generating content according to the present invention.

5 is a diagram illustrating an advertisement provided in a process of generating content by a user according to an embodiment of the present invention.

6 exemplarily illustrates various fields that may be included in an advertisement database according to an embodiment of the present invention.

7 is a diagram illustrating data stored in an advertisement database according to an embodiment of the present invention.

<Explanation of symbols for main parts of the drawings>

200: terminal device

300: service server

301: external system

310: content storage of the service server

320: content inquiry unit of the service server

330: schedule information extracting unit of the service server

340: advertisement data acquisition unit of the service server

350: control unit of the service server

360: communication unit of the service server

370: Content database of the service server

380: advertisement database of the service server

401: canvas area

402: search function interface

403: List viewer area

The present invention relates to a method and system for providing advertisement on user-generated content and a community based thereon, and more particularly, extracts and analyzes schedule information from content generated by a user, and analyzes schedule information of the user. The present invention relates to a method and a system for predicting a temporal and spatial range of behavior obtained through the user and providing an advertisement suitable thereto.

In recent years, as Internet use becomes more and more popular and Internet services such as Internet portal sites and Internet community sites are diversified, various kinds of information about Internet users are accumulated on the Internet. Such user information may be information about the user's identity or may be information about the user's behavior. Such user information can be usefully used in advertising techniques performed on the Internet because it is possible to expect a greater advertising effect by providing an advertisement corresponding to the taste of the individual and the like.

In the past, several systems with a function of providing personalized advertisements using user information on the Internet have been proposed.

As a related art related to the above, there is a targeted AD that Microsoft is serving. Targeted advertising combines the personal information of users subscribed to Microsoft's email service, Hotmail, with the records they searched on Search Engine Live Search to selectively deliver ads tailored to their interests and interests. By advertising only to consumers who are more likely to make a purchase through advertising, you can increase the effectiveness of your advertising. However, most of the personal information used in targeted advertising is information about the user's personal information such as hobbies, religions, and occupations, and the search history is only a reference record of the user's past interests, so even targeted advertisements can be used to purchase products. In many cases, it could not be reached, and it is not possible to perform the future-oriented function of inferring the specific behavior of the user in the near future and providing the appropriate advertisement.

As another conventional technique, context AD (Context AD) currently provided by a search engine, a news site, etc. is mentioned. Contextual advertisement is a service that selects and provides the advertisement that has the most correlation with the contents of the web document by referring to the context of the web document provided to the user. It has the advantage of being able to connect. However, contextual advertising is not only hard to say that the contents of the web document directly represent the user's interests, because the context of the advertisement is not the producer of the web document, but the consumer of the web document. Since it is an advertisement technique that is specialized in the content of a web document, similar to the targeted advertisement described above, a function of inferring specific actions of the user in the near future and providing a future-oriented advertisement suitable for it cannot be performed.

Therefore, the necessity of a new advertising technique is required in order to overcome the disadvantages of the prior art, and accordingly, the effect of the advertisement is dramatically improved by analyzing a schedule in the future temporal domain and the spatial domain and providing a suitable advertisement. It can be promoted, and from the user's point of view, it can be utilized as more beneficial information than the conventional advertising techniques.

An object of the present invention employs a technical configuration more advanced than the prior art mentioned above to extract and analyze schedule information from the cyber content created by the user, and in the reality of the user obtained through the extracted schedule information By predicting the temporal and / or spatial range of behavior of the user, it is possible to provide information such as useful advertisements related to the user schedule.

In addition, another object of the present invention is to provide advertisements that conform to the range of behavior in the user's predicted temporal and spatial domains, so that the advertisements can lead to purchase behavior in the user's real life.

In order to achieve the object of the present invention as described above, and to carry out the characteristic functions of the present invention described below, the characteristic configuration of the present invention is as follows:

According to an aspect of the present invention, a method of providing an advertisement to a terminal device using schedule information of a user, wherein (a) a remote computer connected to the terminal device by a network is connected to data related to a schedule from the terminal device. Receiving information about the information, (b) displaying the advertisement information obtained by using the information on the data associated with the schedule on the terminal device.

According to another aspect of the present invention, a system for providing advertisement information to a terminal device using schedule information of a user, comprising: an advertisement database storing the advertisement information, information on a schedule related data, and data related to the schedule A system includes an advertisement data acquisition unit for obtaining the advertisement information from the advertisement database using information on the display unit, and a query unit for displaying the advertisement information obtained by the advertisement data acquisition unit on the terminal device.

DETAILED DESCRIPTION OF THE INVENTION The following detailed description of the invention is described with reference to the accompanying drawings, which show by way of illustration specific embodiments in which the invention may be practiced. These embodiments are described in sufficient detail to enable those skilled in the art to practice the invention. It should be understood that the various embodiments of the present invention are different but need not be mutually exclusive. For example, certain shapes, structures, and characteristics described herein may be embodied in other embodiments without departing from the spirit and scope of the invention with respect to one embodiment. In addition, it is to be understood that the location or arrangement of individual components within each disclosed embodiment may be changed without departing from the spirit and scope of the invention. The following detailed description, therefore, is not to be taken in a limiting sense, and the scope of the present invention, if properly described, is defined only by the appended claims, along with the full range of equivalents to which such claims are entitled.

[Preferred Embodiments of the Invention]

System overview

1 is a diagram showing the general configuration of an entire system 100 for providing an advertisement using schedule information of a user according to the present invention.

The user terminal device 200 usable in the system 100 of FIG. 1 includes various digital devices. Not only personal computers and mobile phones, which are the most common terminal devices, but also digital devices that can be connected to the Internet through wired or wireless devices such as PDAs and PMPs may correspond.

The service server 300 of the present invention has a function of receiving and storing contents generated by the terminal device 200 and responding to a request of a user, for example, inquiry, modification and deletion of the contents. In this series of processes, the service server 300 analyzes the schedule information included in the content and provides an advertisement related to the user's schedule, which will be described in detail later.

Therefore, the service server 300 of the present invention is not limited to a server that provides a service for managing a user's schedule, but is a server that provides a service such as an Internet portal site, a community site, a blog, a homepage, and the like. If the schedule information of the user is extracted from the data stored in the 300 and analyzed to provide a function of providing information related to the schedule of the user will be seen as the service server 300 of the present invention.

schedule  Containing information contents

In the present invention, the content including schedule information refers to a content generated by the terminal device 200 of a user, in which schedule information is recorded or including information for estimating a user's schedule. The easiest thing to think of as such content is data generated by a schedule management program that provides a function for a user to record a schedule. The schedule management program may be an application program installed and operated in the terminal device 200 of the user, or may be installed in the service server 300 and provided to the user in the form of a web service.

2A illustrates an example of a schedule management screen provided by a personal homepage site. As shown in FIG. 2A, a general schedule management program provides a user interface in which a user inputs time information such as a date and records a memo for the time information. Referring to FIG. 2A, temporal information 210 and spatial information 220 about a user's schedule can be obtained, whereby the creator of the schedule data meets near Gangnam Station at 5:30 pm on June 7, 2007. You can get information that you will have.

Another example of content including schedule information is a cyber post generated by a user. In a blog or personal homepage, a user can create a post related to his or her daily life, and assume that the post includes the user's schedule information. 2B shows a user creating a post including schedule information in his blog. Referring to FIG. 2B, the creator of the post may acquire information indicating that he / she will travel to Jeju Island tomorrow.

As another example of content including schedule information, a file in a form executable by an application program such as a word processor or an image viewer may be considered. The file may include schedule information of the user in various forms such as text data or an image. 2C shows an example of querying an image file in which performance information is recorded as an example of such schedule data. In this case, it is not clear whether the user of the terminal device 200 in which the image file is stored will attend the performance, but it may be estimated that the user is interested in the performance and may attend the performance.

As another example of content including schedule information, communication data between users may be assumed. In general, people communicate with each other through telephone calls, text messages, and messenger communications before meeting, and it is highly likely that such communication data also includes time information and spatial information. . Thus, such a communication record can be treated as schedule information if it is digitized and computer readable.

The type of content including the schedule information may include one of the above-mentioned types, but may also include a variety of types, and in addition to the above-mentioned types, various types that can be freely modified within the skill level of those skilled in the art You can imagine the case.

Configuration of Service Server

3 is a diagram illustrating a configuration module of the service server 300 according to an embodiment of the present invention.

Referring to FIG. 3, the service server 300 may include a content storage unit 310, a content inquiry unit 320, a schedule information extractor 330, an advertisement data acquisition unit 340, a control unit 350, and a communication unit ( 360, and may include a content database 370 and an advertisement database 380 linked thereto.

According to an embodiment of the present invention, the content storage unit 310, the content inquiry unit 320, the schedule information extraction unit 330, the advertisement data acquisition unit 340, the control unit 350, and the communication unit 360 At least some of them may be program modules included in the service server 300 or in communication with the service server 300. However, in FIG. 3, the content storage unit 310, the content inquiry unit 320, the schedule information extractor 330, the advertisement data acquisition unit 340, the control unit 350, and the communication unit 360 are all service servers ( It is illustrated as included in (300). Such program modules may be included in the service server 300 in the form of an operating system, an application module, and other program modules, and may be physically stored on various known storage devices. In addition, these program modules may be stored in a remote storage device that can communicate with the service server 300. Such program modules include, but are not limited to, routines, subroutines, programs, objects, components, data structures, etc. that perform particular tasks or execute particular abstract data types, described below, in accordance with the present invention.

The content storage unit 310 of the service server 300 according to the present invention performs a function of receiving and storing content generated by the user's terminal device 200. To this end, the service server 300 of the present invention may include a content database 370, where the database includes not only a database of agreement, but also a database in a broad sense including a data system based on a file system. If a simple set of logs can be retrieved to extract data, it is included in the database according to the present invention. The content database 370 may be included in the service server 300 or may exist in a remote storage device that can communicate with the service server 300.

Next, the schedule information extracting unit 330 of the present invention analyzes the content received by the service server 300 and extracts the schedule information when the schedule information exists. Extraction of the schedule information may be performed as a preprocessing or postprocessing of the content storing unit 310 to store the content, and in some cases, may be performed in parallel as a separate process from the storing of the content. The extracted schedule information may be stored in a separate storage space from the content database 370 in which the content is stored. However, the extracted schedule information may be stored together in the content database 370 in that it is information dependent on the content.

If the schedule information is extracted prior to the content storage operation, the schedule information extractor 330 may complete the function by transferring the extracted schedule information to the content storage unit 310. However, when the extraction of the schedule information is performed by a post-processing job or a separate process of the content storage job, when the schedule information extractor 330 directly accesses the content database 370 to extract and store the schedule information. You can also assume.

In addition, in response to the content inquiry request received from the user's terminal device 200, the content inquiry unit 320 of the present invention obtains the content from the content database 370 and provides the content to the user's terminal device 200. Do this. In this case, when schedule information is included in the requested content, the content inquiry unit 320 obtains the advertisement data corresponding to the schedule information of the content through communication with the advertisement data acquisition unit 340 and the requested content. In addition, it may be provided to the terminal device 200 of the user.

In addition, the advertisement data acquisition unit 340 of the present invention performs a function of searching for and acquiring advertisement data using the schedule information received from the content inquiry unit 320 as a search condition. The advertisement data acquisition unit 340 may obtain advertisement data corresponding to a search condition from the service server 300 or another server 301 connected to the service server 300 via a network. 300 and / or another server 301 networked with the service server 300 may include an advertising database 380.

Although the content of the present invention preferably includes schedule information for providing advertisement information, schedule information does not have to be included in all content stored in the content database 370. If the schedule information is not included in the content stored in the content storage unit 310, the storing of the schedule information or the retrieving of the advertisement data performed at the time of retrieving the content may be omitted.

contents  Providing Ads in Creation Process

The user generates the content using the terminal device 200. Various methods may be assumed for generating the content.

4 exemplarily illustrates a user interface provided to a terminal device 200 of a user for generating content according to the present invention.

Referring to FIG. 4, the user interface includes a canvas area 401, a search function interface area 402, a list viewer area 403, and the like. Here, the list viewer area 403 is an area that allows the user to easily access the content by showing the contents generated through the canvas area 401 in a list form, and is not directly related to the present invention. The specification should be as short as possible.

On the other hand, the user can directly enter the text data in the canvas area 401, or the text, image, moving picture, and the like stored in the terminal device 200, the service server 300 or an external system 301 accessible through a network You can add data files such as audio and flash. The search function interface 402 provides a search function for a data file stored in the terminal device 200, the service server 300, or an external system 301 connected to a network, for example, to facilitate the user's canvas area 401. Provides the ability to obtain a data file to be placed in

On the other hand, the input of the text data or the addition of the data file is not only once, but may be possible whenever the user tries to enter the text data or add the data file. In addition, the user may specifically specify the arrangement state of the input text data and the added data file during the creation and editing of the content. For example, the user may move the input text data and / or the added data file to an appropriate location. It can be placed in the, the size can be increased or decreased, or it can be rotated about the central axis.

The service server 300 may provide the terminal device 200 with an advertisement related to schedule information included in the content generated by the user in the process of generating the content as described above, which will be described with reference to FIG. 5. Let's do it.

5 illustrates a state in which an advertisement is provided while a user directly inputs text data into the canvas area 401. Referring to FIG. 5, it can be seen that the user plans to spend a vacation on the east coast in summer. In addition, it can be seen that the advertisement message related to the schedule information of the user is presented at the bottom of the canvas area 401. The user who is provided with the advertisement information will be able to plan their schedule more abundantly using the advertisement information. For example, a user who creates the content shown in FIG. 5 may obtain festival information to be performed on the east coast in the process of creating content related to a summer vacation, and the festival information may be closely related to a user's schedule in time and space. This is likely to be recognized as useful information to the user. In addition, the advertiser of the advertisement may maximize the efficiency of the advertisement by exposing the advertisement to users who are planning to visit the east coast.

A process of providing an advertisement corresponding to the text data input by the user as described above will be described in more detail as follows.

While the user generates the content, the user's terminal device 200 may periodically or aperiodically transmit information about the text data input by the user to the service server 300. The service server 300 receiving the information about the text data input by the user from the terminal device 200 analyzes the contents of the text data and extracts the schedule information through the schedule information extractor 330. The method of extracting schedule information such as temporal information and spatial information may be performed based on conventional linguistic studies such as morphological analysis and natural language processing. The schedule information extracting unit 330 transmits the extracted schedule information to the advertisement data obtaining unit 340, and the advertisement data obtaining unit 340 searches the advertisement database 380 using the received schedule information as a search condition and then user. Obtain advertising data that meets the schedule. The service server 300 may provide an efficient advertisement by transmitting some or all of the obtained advertisement data to the terminal device 200 of the user.

Such schedule information is not only extracted from text data. That is, the user may generate new content by adding various data files stored in the service server 300 and / or the terminal device 200 to the canvas area 401 using the user interface as shown in FIG. 4. When the 200 detects the addition of the data file through the canvas area 401, a case in which information about the added data file is transmitted to the service server 300 may be considered. If the added data file is a file obtained by searching the inside of the user's terminal device 200, a process of transmitting the corresponding data file to the service server 300 to extract schedule information should be accompanied. On the other hand, if the added data file is a file obtained from the service server 300, the process of transmitting the identification information of the data file to the service server 300 should be accompanied.

Although the schedule information extractor 330 is illustrated as being included in the service server 300 in FIG. 3, a configuration in which the schedule information extractor is included in the terminal device 200 may also be considered. In this case, a function of extracting schedule information from the input text data and the added data file is performed in the terminal device 200, and the terminal device 200 transmits the extracted schedule information to the service server 300 to schedule information. Will be able to receive advertisements that match.

In addition, it may be assumed that the schedule information extracting unit is included in both the terminal device 200 and the service server 300. In this case, since data transmission performed between the terminal device 200 and the service server 300 may be minimized to extract schedule information, the work efficiency may be increased.

The schedule information extracting unit 330 of the terminal device 200 or the service server 300 extracts schedule information by analyzing an object of extraction, that is, a text directly input by a user and / or a content file obtained by a search. The type of schedule information included in the data file obtained by the search may be classified into three types of text data, image data, and audio data.

If the type of the schedule information is text data, it may be extracted through a natural language processing method and a morphological analysis method as in the case of text directly input by a user. If the type of the schedule information is image data, in consideration of the fact that the schedule information of the user is composed of temporal information and spatial information in most cases, the character information is extracted from the image data using a well-known character recognition technology, and the text You can imagine how to do the same with the data. Even if the type of the schedule information is audio data, it may be processed in the same manner as the text data by extracting the text data from the audio data by using a voice recognition technique which is a known technique.

The extracted schedule information is transmitted to the advertisement data acquisition unit 340 of the service server 300 to be used as a search condition, and the advertisement data acquisition unit 340 searches the advertisement database 380 to match the schedule information of the user. Obtains and provides it to the terminal device 200 of the user.

The advertisement database 380 of the present invention includes advertisement data to be provided to a user. FIG. 6 exemplarily illustrates various fields of advertisement data that may be included in the advertisement database 380.

First, the advertisement ID of FIG. 6 includes information for uniquely identifying the advertisement data.

The advertiser information may include identification information of the advertiser and personal information such as the name, address, telephone number of the advertiser.

The advertisement condition includes a condition for providing advertisement information to the user. According to the present invention, since the advertisement information acquisition unit 340 provides the advertisement corresponding to the schedule information of the user to the terminal device 200 of the user, the advertisement condition is basically based on the schedule information of the user such as time information and spatial information. It may include information that may correspond.

For example, a company that promotes a specific product on Gyeongpodae Beach in the summer enters an advertisement condition such as 'Your schedule will be near Gyeongpodae after June 1st.' You can do it.

In addition, the advertisement condition may be a condition for limiting a user of the terminal device 200 to which an advertisement is to be provided. For example, an advertising condition for a marriage information company hosting a couple event on Jeju Island in June would be entered as: "Be near Jeju Island between June 1st and June 30th, and be unmarried 20 years old or older." Could be.

The advertising message includes a message to be exposed along with the content displayed through the canvas area 401.

The advertisement URL includes an address of a web page to be automatically accessed when the user specifies an advertisement message through an action such as a mouse click.

The validity information may include information about a publication period of an advertisement or information on a limit of exposure of the advertisement. For example, the operator of the service server 300 may limit the advertisement exposure period or the total number of times the advertisement is exposed according to the contract with the advertiser, and may store this information in the validity information field.

7 is a diagram illustrating an example in which advertisement data is recorded in the advertisement database 380.

The advertisement database 380 may be included in the service server 300 as mentioned above, but may also be included in a remote storage device capable of communicating with the service server 300. In addition, in some cases, it may exist distributed in an external system 301 that can communicate with the service server 300. As an example of such a case, the service server 300 may transmit the advertisement data to the terminal device or server of the advertiser. Consider the case of obtaining from.

The content generated by the user is transmitted to the service server 300, and the content storage unit 310 of the service server 300 stores the received content in the content database 370. In addition, it may be assumed that the generated content is stored in the terminal device 200 of the user who created the content.

The content stored as described above may be inquired by other users by request. An advertisement related to schedule information included in the content inquired in this process may be provided to the terminal device 200 requesting the inquiry. This will be described in more detail later.

contents  Providing Ads in the Viewing Process

The user may inquire content stored in the service server 300. When the service server 300 receives an inquiry request for a specific content from the terminal device 200, the content inquiry unit 320 of the service server 300 Retrieves and acquires the corresponding content from the content database 370 and transmits it to the terminal device 200. In addition, the user may query the content stored in the terminal device 200 of the other user, in this case, as a means for the user to search the content, the terminal of the other user who created the content through the service server 300 Various methods may be conceived, such as accessing the device 200 or directly accessing the terminal device 200 of another user who has generated content in a P2P manner.

In the process of providing the stored content to the terminal device 200, advertisement information related to the schedule information included in the content may be provided together. In this regard, various aspects may exist according to an aspect in which content and advertisement information are combined, which will be described in detail below.

According to an aspect of the present invention, when the user who creates the content stores the completed content in the user's terminal device 200 and / or the service server 300, the advertisement information provided at the time of generating the content The content information may be included in advance and stored.

By adopting such a configuration, a process of acquiring advertisement information by separately accessing the advertisement database 380 at the time of requesting the inquiry about the content can be reduced, thereby reducing the load on the network. In addition, according to such a method, there is an advantage that the advertisement information can be exposed even in a content inquiry situation made between the user's terminal device 200 without intervention of the service server 300 or the external system 301.

However, the above aspect is not easy to update when the advertisement provided at the time of production of the content is modified or replaced with a new advertisement, and a part of the advertisement data stored in the advertisement database 380 is duplicated and stored in the content database 370. Therefore, there will be a disadvantage that the spatial efficiency of the storage device can be sacrificed.

According to another aspect of the present invention, when the user who creates the content stores the content in the user's terminal device 200 or the service server 300, the identification information of the advertisement data associated with the content is included in the content information. Can be stored separately or separately. The terminal device 200 or the service server 300 obtains the advertisement information from the service server 300 or the external system 301 using the advertisement data identification information corresponding to the above content, and provides the user with the requested content. can do.

By adopting such a configuration, it is possible to prevent the advertisement information such as the advertisement message, the advertisement URL, and the like from being duplicated and stored in the advertisement database 380 and the content database 370, and the advertisement data stored in the advertisement database 380 is modified. In this case, there is an advantage that the user can provide valid advertisement information. However, there will be a disadvantage in that communication with the external server 301 or the service server 300 including the advertisement database 380 is required to expose the advertisement information.

According to another aspect of the present invention, when the user who creates the content stores the content in the user's terminal device 200 or the service server 300, the schedule information extracted in the process of producing the content is included in the content information. After storing the content request, the terminal device 200 or the service server 300 receives a content inquiry request, and uses the extracted schedule information as a search condition to search for and obtain advertisement information from the advertisement database 380. With the user.

By adopting such a configuration, it is possible to prevent the advertisement information such as the advertisement message, the advertisement URL, and the like from being duplicated and stored in the advertisement database 380 and the content database 370, and the advertisement corresponding to the schedule information included in the content is stored. If the advertisement corresponding to the schedule information is frequently changed, such as when it is added or deleted, the update may be easily performed. In addition, the schedule information may be used as the tag information of the content (the description thereof is described in Korean Patent No. 0641791 of the applicant of the present invention).

According to another aspect of the present invention, the text data (directly input by the user) included in the content and the service server included in the content during the content inquiry process, without separately storing the advertisement information and schedule information obtained in the content generation process And / or newly extract schedule information included in a data file obtained by searching in the terminal device, and may provide a case in which an advertisement is provided similar to the advertisement provision in the content generation process described above. However, this method may not be an efficient method because the extraction of schedule information should be performed whenever the user inquires the content.

As such, there are various aspects of a method of providing an advertisement in a content inquiry process, and in addition to the above-mentioned aspects, it may be freely modified within the skill level of those skilled in the art.

As an independent process schedule  Information extraction

As described above in the section "Configuration of the service server", the extraction of schedule information may proceed as an independent process. That is, the process may be performed separately from the user's content creation and inquiry process.

For example, the service server 300 of the present invention may extract and store the schedule information before the data file stored in the service server 300 is used for generating the content. To this end, the service server 300 may include a database (not shown) that stores the identifier of the data file and the schedule information extracted from the data file, or stores the extracted schedule information as metadata. You can also save it to include. In this way, by extracting the schedule information of the data file in advance, the schedule information extraction operation for the data file can be omitted when the user creates and inquires the content, and the schedule information only for the text data input by the user. By performing the extraction operation, the advertisement information corresponding to the schedule information may be provided to the user terminal device 200 more quickly. In addition, since the extracted schedule information will function as tag information of a data file stored in the service server 300, it may be used in various ways later.

As such, the schedule information extraction as an independent process may be performed not only in the aforementioned service server 300 but also in the external system 301 storing the user's terminal device 200 and the data file. to be.

According to the present invention, by extracting the schedule information from the user-produced content to provide a suitable advertisement, it is possible to appropriately utilize the UCC environment that has recently expanded its area as an advertisement field.

In addition, according to the present invention, by analyzing the schedule information included in the content produced by the user to provide a suitable advertisement for it can provide useful information related to the user's schedule to the user.

Claims (29)

A method of providing an advertisement by using schedule information included in content produced by a user using configuration data, (a) information about at least one piece of first configuration data obtained by a remote computer connected to a first terminal device by a network using a condition information received from the first terminal device to obtain information; Providing the terminal device; (b) using at least one of information about the first configuration data and information about second configuration data obtained from the first terminal device itself, wherein the configuration data consists of the first and second configuration data. Receiving information about data related to a schedule extracted from the content generated by the first terminal device; (c) displaying the advertisement information obtained by using the information on the data associated with the schedule on the first terminal device or the second terminal device that requested the inquiry of the contents. The method of claim 1, The data related to the schedule, And the content includes the schedule information. The method of claim 2, And the content includes at least one of text data, image data, and audio data as the configuration data. The method of claim 3, Information about the data related to the schedule, And at least one of the configuration data included in the content. The method of claim 4, wherein The configuration data is data obtained from the first terminal device or the remote computer, and Of the text data directly input by the user through the key operation of the first terminal device And at least one. The method of claim 5, In step (b), The remote computer extracting the schedule information from the configuration data, and And obtaining the advertisement information by using the schedule information. The method of claim 6, And give the extracted schedule information as tag information for the configuration data. The method of claim 5, Step (a) and step (b), Method performed by the user in the process of generating content. The method of claim 2, Information about the data related to the schedule, And the schedule information included in the content. The method of claim 9, And the schedule information is extracted from the content on the first terminal device. The method of claim 10, And wherein the content is recorded in a storage device of the first terminal device. The method of claim 2, Information about the data related to the schedule, And identification information of the content. The method of claim 12, In step (b), Obtaining, by the remote computer, the content using the content identification information; The remote computer extracting the schedule information from the content, and Acquiring the advertisement information by the remote computer using the schedule information. The method of claim 13, The content is recorded in a storage device of the remote computer. The method of claim 13, And the schedule information is given as tag information for the content. The method of claim 2, Information about the data related to the schedule, Include identification information of the advertisement information corresponding to the schedule information, Identification information of the advertisement information is obtained from the content. The method according to any one of claims 6, 10, or 13, Extraction of the schedule information, Among natural language processing, stemming, character recognition, and speech recognition Characterized in that performed using at least one. A system for providing an advertisement using schedule information included in content produced by a user using configuration data. An advertisement database storing the advertisement information; A configuration data retrieval unit for retrieving information on at least one first configuration data stored on a network using condition information received from a first terminal device and providing the information to the first terminal device; Information about the first configuration data obtained from the configuration data retrieval unit, and information about second configuration data obtained from the first terminal device itself, wherein the configuration data consists of the first and second configuration data. An advertisement data acquisition unit that receives information about data related to the schedule extracted from the content generated using at least one of the contents, and obtains the advertisement information from the advertisement database by using information about data related to the schedule And, And an inquiry unit which displays the advertisement information obtained by the advertisement data obtaining unit on the first terminal device or a second terminal device which has requested the inquiry about the contents. The method of claim 18, And the data associated with the schedule is content including the schedule information. The method of claim 19, The advertisement data obtaining unit receives all or part of the content from the first terminal device, And the advertisement information is obtained using the schedule information included in the content. The method of claim 20, And a content storage unit for storing the received content. The method of claim 21, The inquiry unit, And when the inquiry request for the content stored in the content storage unit is received, obtains the content from the content storage unit and provides all or part of the content to the advertisement data acquisition unit. The method of claim 22, The inquiry unit, And receiving the advertisement information corresponding to the content from the advertisement data obtaining unit and displaying the advertisement information on the second terminal device together with the requested content. The method of claim 22, And a schedule information extracting unit for extracting the schedule information from the contents. The method of claim 24, The schedule information extraction unit, And extracting the schedule information using at least one of a natural language processing technique, a morpheme analysis technique, a character recognition technique, and a speech recognition technique. The method of claim 24, The schedule information extraction unit, Before the inquiry request of the second terminal device for the content, And extracting and storing the schedule information from the contents in advance. The method of claim 19, The advertisement data obtaining unit receives the schedule information included in the content from the first terminal device, And the advertisement information is obtained using the schedule information. The method of claim 27, The schedule information, And a schedule information extracting unit included in the first terminal device. A computer-readable medium for recording a computer program for executing the method according to any one of claims 1 to 16.

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