KR100481430B1 - Method and system for displaying the searching result with specified image - Google Patents

Abstract

The present invention relates to a method and system for displaying a search result, and more particularly, to a method and system for extracting and displaying designated image data and text data from an image data or web site configured by an advertiser.

The search result display method of the present invention receives web site information, graphic related data or text data of a web site designated by an advertiser, and stores the web site information in the database. When there is a search request, web site information, graphic related data, or text data corresponding to the search word input by the user is extracted from the database. The extracted web site information, graphic related data of the web site, or text data is transmitted to be displayed on the display device provided in the user's computer system.

Description

Method and system for displaying search results using a specified image {METHOD AND SYSTEM FOR DISPLAYING THE SEARCHING RESULT WITH SPECIFIED IMAGE}

The present invention relates to a method and system for displaying a search result, and more particularly, to a method and system for extracting and displaying specific graphic-related data and text data from a graphic-related data or a web site designated by an advertiser.

Not long ago, only some people knew how to use computers, and among those who knew how to use computers, only some could use the Internet as a means of communication. However, nowadays most people can use the Internet through their computers. One of the main reasons is the practical use of the World Wide Web (WWW).

In particular, various services such as e-commerce, e-news, cyber stock trading, and electronic mail (e-mail) are being provided based on the internet using the web in recent years. Internet services are emerging as the most important business as they are easily accessible through the Internet.

In general, the Internet is a transmission control protocol between a plurality of network units separated by an Internet Protocol (hereinafter referred to as IP) address and a plurality of hosts having individual IP addresses provided in each unit network. It is based on the Internet Protocol (Transmission Control Protocol / Internet Protocol: hereinafter referred to as TCP / IP). Based on the TCP / IP, a data communication network capable of performing data communication using a local area network (LAN) or a public switched telephone network (PSTN) is called the Internet. Here, the host means a computer having a communication modem and can communicate with each other only with a unique IP address assigned to each host.

Through these networks, users search for information through the Internet, called the "sea of information," and try to extract the desired information and make it their own information.

In particular, in recent years, services for providing electronic commerce, providing various kinds of information, and providing various communities have increased. In addition, Internet users are also increasing the desire to implement their own homepage or various spaces related to themselves on the web site by improving the level of various communication related technologies or services. Correspondingly, each Internet service provider can provide services such as web hosting for businesses or individuals, or provide various communities and allocate space to upload users' homepages have.

As the Internet business is greatly activated, the data available on the Internet is enormous, and users are able to access the desired data without filtering, thereby pursuing high quality information. This is the type of category finder provided by each Internet service provider. The category finder automatically generates categories of URLs (Uniform Resource Locators) that can obtain each piece of information, providing a link to the URL so that users can search the site by category and segmented depth. Such services are available at www.yahoo.co.kr, www.altavista.co.kr and www.empas.com.

However, such a conventional search service provides only the text contents of the URL or web page of the corresponding site, and thus cannot provide the details of the data provided by the service provider of the URL address, or the detailed nature or quality of the data. have.

In order to solve this problem, a method of displaying search contents in an image form in addition to a text form has been disclosed in Korean Patent Publication No. 2000-036647. However, Korean Patent Publication No. 2000-036647 does not provide specific methods or embodiments for expressing search results in an image form. Only the case of displaying a reduced screen of the searched web page is shown as an example. However, it is not described in detail how to display the screen of the web page according to the search results.

Meanwhile, a method of capturing and reducing a main screen of a searched web page and displaying the same on a search result screen is disclosed in detail in Korean Patent Publication No. 2000-063482. 1 illustrates an example of displaying on a screen according to a search result.

In addition, Korean Patent 2000-064069 discloses a method of expressing not only the contents included in the main screen of the searched web page, but also the contents included in the lower web page in a tree structure.

2 illustrates a conventional case in which content included in a lower web page is displayed on a screen. As shown in FIG. 2, in the case of expressing a lower web page in a search result, the user may check the details of the web page according to the search result. However, as a number of sites that provide various services around the world have been generated, the amount of search results extracted is large depending on the user's search terms. Therefore, in the case of displaying a lower web page on one screen, the search result that the user can check through one screen is inevitably reduced. The greater the amount of information provided over the Internet, the greater will be the phenomenon.

The present invention is to solve the above problems, by displaying the image and text registered by the advertiser on the screen according to the search results, search results display method and system that can display the search results in various forms according to the advertiser's taste The purpose is to provide.

In addition, the present invention stores a voice data for the image and the image registered by the advertiser, and outputs a voice signal for the searched web site according to the user's operation, thereby providing a search result display method and system that can promote more effective website The purpose is to provide.

In addition, the present invention extracts and displays the representative logo image and text content from the searched web page when there is no image and content registered by the advertiser, the search results to enable users to more effectively check the website for the search results The purpose is to provide a display method and system.

In addition, the present invention collects the evaluation opinions for each website from the user and by setting the rating for each website, the object is to make it easier for the user to select a plurality of websites according to the search results .

In order to achieve the above object, the search result display method of the present invention receives the web site information, graphic-related data or text data of the web site specified by the advertiser from the advertiser to store in a database, and when there is a search request Extracting the website information corresponding to the search term entered by the user from the database, the graphic related data or the text data of the website, the extracted website information to be displayed on the display device of the user's computer system, The method may include transmitting graphic-related data or text data of the web site.

The web site information may include a URL.

The graphic related data may include at least one of image data, animation data, or video data.

The storing in the database may further include receiving and storing voice data regarding a web site from an advertiser.

According to the present invention, when the mouse pointer is positioned at graphic-related data or text data of a specific web site, the user's computer system displays the voice data of the corresponding web site so that a sound is output from the user's computer system. The method may further include transmitting.

The transmitting of the web site information, graphic related data or text data of the web site may transmit the extracted data to be arranged in order according to the number of accesses in the user's computer system.

The transmitting of the web site information, the graphic related data of the web site, or the text data may transmit the extracted data to be arranged in order of popularity in the user's computer system.

In addition, the search result display method using the specified image of the present invention comprises the steps of receiving the website information, graphic-related data or text data of the web site specified by the advertiser from the advertiser and stores in a database, and, if there is a search request, Extracting web site information corresponding to a search term entered by the user, graphic related data or text data of the web site from the database, web site information corresponding to the search term entered by the user, graphic related data or text data of the web site And extracting the extracted web site information, graphic related data of the web site, or text data for display on a display device of the user's computer system. Can be.

In the step of extracting the web site information, graphic related data or text data of the web site from one or more web sites connected to the Internet, the image data may be a logo, main, or file name of the image data included in the main page of the web site. Can be extracted from the top file.

In the step of extracting the web site information, graphic-related data or text data of the web site from one or more web sites connected to the Internet, the animation data may be a logo, main, or file name of the animation data included in the main page of the web site. Can be extracted from the top file.

In the step of extracting the web site information, graphic related data or text data of the web site from one or more web sites connected to the Internet, the video data may be a logo, main, or file name of the video data included in the main page of the web site. Can be extracted from the top file.

In the step of extracting the web site information, graphic-related data or text data of the web site from one or more web sites connected to the Internet, the text data may extract text in a <title> tag included in the main page of the web site. .

Extracting the web site information, graphic related data or text data of the web site from the one or more web sites connected to the Internet may further include extracting voice data about the web site from the advertiser.

In the step of extracting the web site information, the graphic related data or the text data of the web site from one or more web sites connected to the Internet, the voice data includes the file name of the voice data included in the main page of the web site. You can extract from files that are either, or top.

The present invention also provides a method for transmitting voice data of a corresponding website so that a sound is output from a user's computer system when the mouse pointer is positioned at graphic-related data or text data of a specific website. It may further include.

In addition, the search result display method using the specified image of the present invention, when there is a search request, at least one website connected to the Internet by the web site information, graphic-related data or text data corresponding to the search word entered by the user Extracting from the web site and transmitting the extracted web site information, graphic related data of the web site, or text data to be displayed on a display device included in the user's computer system, wherein the graphic related data includes: The file name included in the basic page may be image data, animation data, or video data of at least one of logo, main, or top.

In addition, the search result display system using the specified image of the present invention is a database that stores website information provided by the advertiser, graphic-related data or text data of the website specified by the advertiser, and, when there is a search request, the user from the database Web site information corresponding to the search term entered, data extraction unit for extracting graphic-related data or text data of the web site, Web site information extracted for display on the display device provided in the user's computer system, It may include a data transmission unit for transmitting the graphic-related data or text data.

The graphic related data may include at least one of image data, animation data, or video data.

The database may further include voice data relating to the web site provided from the advertiser.

In addition, the search result display system using the specified image of the present invention is a database that stores website information provided by the advertiser, graphic-related data or text data of the website specified by the advertiser, and when a search request is entered, A data extraction unit for extracting web site information corresponding to a search term, graphic related data or text data of a web site from the database, web site information corresponding to a search term input by a user, graphic related data or text data of a web site A search engine that extracts from one or more web sites connected to the Internet, and a data transmission unit that transmits extracted web site information, graphic related data, or text data for display on a display device included in a user's computer system It can be included.

In addition, the search result display system using the specified image of the present invention, when there is a search request, the web site information corresponding to the search word entered by the user, the graphic related data or text data of the web site or the one or more web connected to the Internet A search engine extracting from the site and a data transmission unit for transmitting the extracted website information, the graphic related data of the web site or the text data to be displayed on a display device provided in the user's computer system, wherein the graphic related data May be image data, animation data, or video data whose file name included in the main page of the web site is at least one of logo, main, or top.

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings.

3 is a block diagram of a case where a search result is displayed using data stored in a database according to a request of an advertiser in the search result display system according to an exemplary embodiment of the present invention.

Referring to FIG. 3, the search result display system of the present invention provides a search server 100 for searching web site information in a database 200 according to a search word input by a user through the Internet, and data about a web site from an advertiser. It includes a database 200 provided to store it.

The database 200 may include an image database 210 storing image data regarding a web site and a text database 220 storing text data displaying general information of the web site according to an advertiser's request. In addition, at the request of the advertiser, in addition to the image data, it may include an animation database 230 for storing the animation data so as to display the search results as an animation or a video database 240 for storing the video data for displaying as a video. . Furthermore, the mobile terminal may further include a voice database 250 that stores voice data in order to output background music of a corresponding website or an introductory voice of the website according to the movement of the user's mouse pointer on the screen on which the search result is displayed.

The search server 100 corresponds to a web site corresponding to data related to a web site stored in the database 200 according to an interface 110 for data transmission with a plurality of users through the Internet and a search word input through the interface 110. It will include a central processing unit 120 to extract the information and provide it to the user.

The central processing unit 120 may include an arithmetic logic unit (ALU) for performing calculations, a register for temporarily storing data and instructions, and a controller for controlling operations of the search server 100. The central processing unit 120 includes Digital, Alpha, MIPS Technology, MIPS such as NEC, IDT, Siemens, Intel and Cyrix, AMD, and Nexgen. It could be a processor with a variety of architectures, such as the company's x86 and IBM's and Powerola's PowerPC.

The database 200 generally includes a high speed main memory, which is a type of storage medium such as random access memory (RAM) and read only memory (ROM), and a long time such as floppy disk, hard disk, tape, CD-ROM, and flash memory. -term) a secondary storage device in the form of a storage medium and a device for storing data using electrical, magnetic, optical or other storage media. It will be apparent to those skilled in the art that the database 200 may have various forms as a product having various storage capabilities.

In the technical field of the present invention, such a search server may include an operating system (OS) and at least one application program. An operating system is a set of software that controls the operation of a computer system and the assignment of resources. An application program is a set of software for performing tasks requested by a user by using computer resources available through the operating system.

4 is a flowchart illustrating a case in which a search result is displayed using data stored in a database according to an advertiser's request in the search result display method according to an exemplary embodiment of the present invention.

Referring to FIG. 4, when a user accesses a search server and enters a search term to search a web site, an advertiser may select image data, text data, animation data, video data, or audio data displayed on the screen according to the search result. Can be. That is, the advertiser may select the website information displayed on the screen according to the search result. The advertiser may provide a logo image or promotional textual content about the web site to the search server, or select animation or video data instead of the logo image. The animation or video may be video data produced or actually photographed using an application such as Flash or GIF (Graphics Interface Format) animation. In addition, the advertiser may attach the voice data so that the background music or the promotion music of the corresponding website is output when the user's mouse pointer is positioned on the image data or the text data among the contents displayed on the screen according to the search result.

In this way, at least one data selected by the advertiser is received from the image data, the text data, the animation data, the video data, or the audio data (S10), and is stored in the database 200 (S12). At this time, it is preferable to separately store image data, text data, animation data, moving picture data, and audio data in respective databases 210,... 250 for efficient data retrieval. In addition, in order to search a web site according to a search word, the web site may further include additional web site information. Here, image data, animation data, and video data except text data and voice data may be divided into graphic-related data.

In a state in which the database 200 is established, a search word is input from a user connected to the search server 100, and the web site information related to the search word is searched in the database 200 (S14). According to the search result, web site information extracted from the database 200, for example, graphic related data such as image data, animation data, and video data, and text data are transmitted to the user through the Internet (S16). A user may check information about a search result through a display device provided in his computer system.

In addition, the advertiser may use voice data as well as graphic data and text data. In this case, when the user checks the search result through the display device of the computer system, when the mouse pointer is positioned on any website information in the search result, the background music or the promotional voice signal of the corresponding website is output. This may be transmitted to the user (s18).

On the other hand, the information about the website stored in the database 200 arranges the priorities of the websites, that is, the websites with a high number of accesses or the websites with high popularity, in order, and output them in order from the user's computer system. Can be transmitted as possible.

In addition, the present invention allows the user to present the satisfaction of the search results, or the evaluation opinions on the searched web site among the search results displayed on the screen, and the evaluation and recommendation of the corresponding web site according to the feedback suggested by the user You can set the rating. That is, the user may visit the website displayed on the screen according to the search result and may present satisfaction or opinion about the content of the corresponding website.

At this time, the general user is not interested in responding to a question asking for evaluation opinion or recommendation for each web site, and it is common to close the web site window after checking the content of the web site. Therefore, when the user exits the window of the web site, it is desirable to pop up a new window for the questionnaire and thereby receive a simple questionnaire. At this time, the pop-up window for the questionnaire can be configured so that the preference or evaluation of the web site can be objectively selected, so that the user can easily receive the opinion without burdening users.

The search server can collect the opinions of each user and set the rating for each website according to the opinions of the users. When the rating of each web site is set according to the user's opinion in this way, when providing the website information according to the search result, the rating or recommendation content of each web site may be provided. Accordingly, the user can save the search time because the user can check the content from the web site where the content is more substantial in the search result displayed on the screen of the computer system.

FIG. 5 is a diagram illustrating a screen example of a result of a user searching a web site through a search word of patent in the search result display method according to an exemplary embodiment of the present invention.

Referring to FIG. 5, when a user accesses a search server 100 and inputs a search word of patent, the search server 100 extracts patent related data stored in the database 200 using a search word (patent). The extracted data is transmitted to the corresponding user's computer system through the Internet, and the user can confirm one or more web site information related to the patent through the display device. In Fig. 5, among the web sites related to patents, the Patent Office (www.kipo.go.kr), the Patent Technology Information Center (www.kipris.or.kr), and the Easy International Patent Law Firm (www.ez-patent.co. kr) and a patent image (www.wips.co.kr) and a brief text description of the patent related information service is shown on the screen.

Each web site displayed on the screen represents a logo image and text data regarding a corresponding web site, and the logo image and text data of each web site are stored in the database 200 of the search server at the request of the advertiser. Therefore, the advertiser can easily change the content displayed on the user's display device according to the search result by changing the logo image and the text data content.

However, an advertiser may not produce graphic-related data, text data, or voice data to be displayed on the display device of the user according to a search result and may not store the data in the database 200. For such a case, it is necessary to have a search engine capable of searching a plurality of web sites and extracting graphic related data, text data or voice data from the basic page of the web site.

6 is a block diagram of a case where a search result display system according to an exemplary embodiment of the present invention searches for and displays information corresponding to a search word through a database and a web site.

Referring to FIG. 6, the search result display system of the present invention includes a search server 100 for searching information from a database 200 and a plurality of web sites connected through the Internet according to a search word input by a user through the Internet; It includes a database 200 for receiving data about the web site from the advertiser and storing it.

As in the case of FIG. 3, the database 200 includes an image database 210 for storing image data about a website according to an advertiser's request, and a text database 220 for storing text data representing general information of the website. ), According to the request of the advertiser may include an animation database 230 for storing the animation data in addition to the image data, or a video database 240 for storing the video data for displaying as a video. . The mobile terminal may further include a voice database 250 that stores voice data in order to output background music of a corresponding web site or an introduction voice of the web site as the user's mouse pointer moves on the screen on which the search result is displayed.

The search server 100 corresponds to a web site corresponding to data related to a web site stored in the database 200 according to an interface 110 for data transmission with a plurality of users through the Internet and a search word input through the interface 110. It may include a central processing unit 120 for extracting information and a search engine 130 for searching for information corresponding to a search word through a plurality of web sites connected to the Internet.

The search engine 130 visits a plurality of websites connected to the Internet, selects a website corresponding to a search term entered by the user, and thereafter, graphics-related data such as image data, animation data, or video data, text data or It is for extracting voice data.

In general, the image data used in the web page is used in the jpg format using the Graphics Interchange Format (GIF) or Joint Photographic Experts Group (JPEG) compression technology. Also, the logo image used in each website is mainly used as logo.gif (logo.jpg), main.gif (main.jpg), home.gif (home.jpg), or top.gif (top.jpg). In addition, the name corresponding to the logo of each web site is used as a file name. Therefore, it is not difficult to extract the logo image from the retrieved web site.

Similarly, the animation corresponding to the logo of the website is used as logo.ani, main.ani, home.ani or top.ani, and the video data is logo.rm (logo.ram), main.rm (main.ram), home Real Player file format, such as .rm (home.ram) or top.rm (top.ram), or Windows Media Player (such as logo.mpg, main.mpg, home.mpg, or top.mpg) Media Player) format is often used.

In addition, since voice data is mainly used in the format of .wav, .mid, .mov or .mp3, it is easy to extract files such as background.wav, logo.mid, home.mov or sound.mp3. Voice data can be extracted.

On the other hand, the text data may extract the text displayed on the basic page of the searched web site in order, or selectively extract only the text data existing in the <title> tag in the index.htm file.

Graphic-related data such as image data, animation data, or video data extracted in this manner may be stored separately in the database 200. In other words, if the search results are stored in the database 200, the search results can be transmitted to the user more quickly by searching the data stored in the database 200 without searching the web site again when the same search word is input later. have.

FIG. 7 is a flowchart illustrating a case in which information corresponding to a search word is searched for and displayed on a display device of a user through a database and a web site in the search result display method according to an exemplary embodiment of the present invention.

Referring to FIG. 7, an advertiser may configure graphic-related data (image data, animation data, or video data), text data, or voice data displayed on a screen according to a search result requested by a user. That is, the advertiser may configure a logo image or promotional text content about a web site displayed on the screen according to a search result and provide the same to a search server or provide animation or video data instead of the logo image.

Similarly, the advertiser may attach the voice data so that the background music or the promotional music of the corresponding website is output when the user's mouse pointer is positioned on the image data or the text data among the contents displayed on the screen according to the search result.

As such, the search server 100 receives at least one data selected by an advertiser from among image data, text data, animation data, video data, or voice data (S30), and stores it in the database 200 (S32). As in the case of FIG. 4, it is preferable to separately store image data, text data, animation data, video data, and audio data in respective databases 210,... 250 for efficient data retrieval. In addition, the database 200 may separately include web site related information such as a Uniform Resource Locator (URL) in order to search the web site information according to a search word input by a user.

When a user who accesses the search server 100 through the Internet inputs a search word, the web site information related to the search word is searched in the database 200 according to the input search word (s34). Then, a plurality of web sites connected to the Internet are searched to search for information not stored in the database 200, and logo images and text data are extracted from the searched web sites (S36). Here, it is possible to extract graphic related data including image data, animation data or moving image data from a web site, but it would be desirable to extract a static logo image to improve the search speed.

At this time, if a data search is executed using a generally used logo file name such as logo, main or top as a search condition, the logo image, animation data or video data of the web site can be easily extracted. In addition, the text data may extract text data included in a basic page of the web site, or may selectively extract text data in a <title> tag constituting the web site.

In addition, even when audio data is extracted from a web site, data having a file name such as background, logo, main, or top may be extracted.

The logo image (graphic related data) and text data extracted in this manner or graphic related data and text data extracted from the database 200 are transmitted to the corresponding user through the Internet (S36). The user can check the information on the search result through the display device provided in the computer system, and the form displayed on the display device will be similar to that shown in FIG. 5.

When the advertiser uses voice data as well as graphic data and text data, or the voice data is extracted from the web site, the advertiser may output the background music or the promotional voice signal according to the position of the user's mouse (S48).

For example, as shown in FIG. 5, a patent office (www.kipo.go.kr), a patent technology information center (www.kipris.or.kr), and an easy international patent law firm (www. For example, the website of ez-patent.co.kr) and a patent related information service (www.wips.co.kr) are displayed.

In the case where the mouse pointer is located on the logo image of the Patent Office, the background music or logo music of the Patent Office is output from the speaker of the computer system, and when the mouse pointer is located on the logo image of the Patent Information Center, Logo music or background music is output.

This can be done using the onMouseOver or onMouseOut commands in a JavaScript program, or by using Flash to insert sound effects into the logo image.

In addition, the graphic-related data (image data, animation data or video data) and text data or audio data extracted from the web site are stored in the database 200 so that the database 200 may be input when the same search word is input thereafter. By extracting the corresponding data through the can be shortened the time required for the search.

Even in this case, evaluation opinions about the web site can be collected from the user, and the rating or recommendation content of each web site can be stored accordingly, and the rating or recommendation content can be attached to the web site information according to the search result. Accordingly, the user may preferentially select a high-ranking web site from the search results or select a web site to visit after checking the recommendations of other users.

8 is a flowchart illustrating a method of extracting related data by searching a web site according to a search command without using data stored in a database in the search result display method according to an exemplary embodiment of the present invention.

Referring to FIG. 8, a plurality of web sites connected to the Internet are searched according to a user's search request (s50), and extracted using a conditional expression for logo image, text data or voice data from the searched web sites (s52). ). Then, by transmitting the extracted logo image, text data or voice data to the corresponding user, the user can check the information corresponding to the search word. Since the process of FIG. 8 does not use a database storing graphic related data, text data, and voice data, the process of searching and extracting data from the database 200 is omitted in the process illustrated in the flowchart of FIG. 7.

As described above, according to the search result display method and system of the present invention, the advertiser can configure the image data, text data, or voice data displayed on the screen according to the search result according to the taste, more effectively to the user Promote your website.

In addition, the search result display method of the present invention can easily extract graphic-related data (image data, animation data or video data), text data, or voice data from a searched web site according to a user's search request. The search results can be effectively provided to the user without deterioration.

In addition, the present invention can increase the efficiency of the search by storing the graphic-related data, text data or voice data extracted according to the search results in the database, and extracting the data related to the database when there is the same search request.

Although the above has been described in detail through the preferred embodiment of the search result display method and system of the present invention, the contents are not limited to the field of the present invention described in the claims below. In addition, it will be apparent to those skilled in the art that various changes or modifications can be made within the scope of the present invention.

1 is a screen example showing a case where a reduced basic page of a web site is displayed on a screen in a conventional search result display method.

2 is a screen example showing a case in which content included in a lower web page is displayed on a screen in a conventional search result display method.

3 is a block diagram of a search result display system using data stored in a database according to an advertiser's request in a search result display system according to an exemplary embodiment of the present invention.

4 is a flowchart of a case in which a search result is displayed using data stored in a database according to an advertiser's request in the search result display method according to an exemplary embodiment of the present invention.

5 is a screen example of a result of a user searching a web site through a search word of patent in the search result display method according to an exemplary embodiment of the present invention.

6 is a block diagram of a search result display system according to an exemplary embodiment of the present invention, in which information corresponding to a search word is displayed and displayed through a database and a web site;

7 is a flowchart illustrating a case in which information corresponding to a search word is searched for and displayed on a display device of a user through a database and a web site in the search result display method according to an exemplary embodiment of the present invention.

8 is a flowchart of a method of extracting related data by searching a web site according to a search command without using data stored in a database in a method of displaying a search result according to an exemplary embodiment of the present invention.

(Name of the code for the main part of the drawing)

100: search server 110: interface

120: central processing unit 130: search engine

200: database 210: image database

220: text database 230: animation database

240: video database 250: voice database

Claims (35)

In a method for displaying search results on a search server, Receiving website information and voice data including URL and graphic related data from an advertiser terminal and storing the same in a database, wherein the graphic related data includes at least one of image data, animation data or video data; Receiving a search request including a search word from a user terminal; Extracting one or more website information corresponding to the search word; Transmitting the extracted website information to the user terminal such that graphic related data included in the extracted website information is included in a search result and displayed on a display device of the user terminal; Determining whether location fitting information is received from the user terminal; And If the position fitting information is received, extracting the voice data corresponding to the extracted website information and transmitting to the user terminal, The position fitting information is generated by a command inserted in the web page source code corresponding to the search result when the mouse pointer coupled to the user terminal is located within a preset area among the areas corresponding to the extracted website information. Sent to the search server, And the voice data is output through an output device coupled to the user terminal. delete delete delete delete The method of claim 1, The one or more website information included in the search results are sequentially arranged based on at least one of a number of accesses corresponding to each URL and evaluation information received from a plurality of user terminals corresponding to each URL, or a combination thereof. Search result display method using the specified image, characterized in that the. delete The method of claim 1, Receiving evaluation information for a web site corresponding to an arbitrary URL from the user terminal; Generating or updating rating information for the web site using the rating information; And Including the rating information in the website information and transmitting the same to the user terminal, wherein the rating information includes at least one of priority information, recommendation information, and evaluation opinion. Search result display method using the specified image, characterized in that it further comprises. The method of claim 8, Receiving an end signal of a web browser window displaying a web site corresponding to an arbitrary URL included in the search result from the user terminal; And And transmitting pop-up window display information, which is preset to display a pop-up window including at least one question corresponding to the evaluation information, through the display device, to the user terminal. The end signal is generated by a command inserted in the web page source code corresponding to the search result when the web browser window displaying the web site corresponding to any URL included in the search result is terminated from the user terminal. Search result display method using the designated image, wherein the search result is transmitted to the search server. The method of claim 9, The question above A search result display method using a specified image, characterized in that it is composed of multiple choice. delete In a method for displaying search results on a search server, Receiving first website information and voice data from an advertiser terminal and storing the same in a database, wherein the website information includes URL and graphic related data, wherein the graphic related data includes at least one of image data, animation data, and video data. Including one; Receiving a search request including a search word from a user terminal; Extracting first website information corresponding to the search word from the database; Searching a web site corresponding to the search word through the Internet; Extracting a logo image from the searched website by using a preset logo image file name; Generating second website information using the retrieved website URL and the extracted logo image; And And transmitting a search result including the first website information and the second website information to the user terminal. The graphic-related data included in the first website information and the logo image included in the second website information are included in the search result and displayed on the display device of the user terminal. When the location fitting information is received from the user terminal, the search server extracts voice data corresponding to the first web site information and transmits the extracted voice data to the user terminal. The location fitting information is a mouse pointer coupled to the user terminal. When located within a preset area among areas corresponding to the first website information, the voice data is generated by a command embedded in a web page source code corresponding to the search result and transmitted to the search server, and the voice data is transmitted to the user terminal. Search result display method using the specified image, characterized in that output through the combined output device. delete The method of claim 12, The preset logo image file name includes a file name of any one of logo, main, home, and top. delete delete The method of claim 12, And the search result includes text data, and the text data is extracted using a title tag included in a basic page of a web site corresponding to each of the URLs. delete The method of claim 12, The voice data corresponding to the second website information is extracted from a file having a file name of background, logo, main, home or top included in the basic page of the searched website. Way. delete The method of claim 12, Receiving evaluation information for a web site corresponding to an arbitrary URL from the user terminal; Generating or updating rating information for the web site using the rating information; And Transmitting the rating information to the user terminal by including the rating information in the web site information, wherein the rating information includes at least one of priority information, recommendation information, and evaluation opinion. How to display search results using images. delete delete A memory in which a program is stored; A processor coupled to the memory to execute the program Including, The processor by the program In a method for displaying search results on a search server, Receiving website information and voice data including URL and graphic related data from an advertiser terminal and storing the same in a database, wherein the graphic related data includes at least one of image data, animation data or video data; Receiving a search request including a search word from a user terminal; Extracting one or more website information corresponding to the search word; Transmitting the extracted website information to the user terminal such that graphic related data included in the extracted website information is included in a search result and displayed on a display device of the user terminal; Determining whether location fitting information is received from the user terminal; And If the position fitting information is received, performing the step of extracting the voice data corresponding to the extracted website information and transmitting it to the user terminal, The position fitting information is generated by a command inserted in the web page source code corresponding to the search result when the mouse pointer coupled to the user terminal is located within a preset area among the areas corresponding to the extracted website information. Sent to the search server, And the voice data is output through an output device coupled to the user terminal. delete A memory in which a program is stored; A processor coupled to the memory to execute the program Including, The processor by the program Receiving first website information and voice data from an advertiser terminal and storing the same in a database, wherein the website information includes URL and graphic related data, wherein the graphic related data includes at least one of image data, animation data, and video data. Contains one; Receiving a search request including a search word from a user terminal; Extracting first website information corresponding to the search word from the database; Searching a web site corresponding to the search word through the Internet; Extracting a logo image from the searched website by using a preset logo image file name; Generating second website information using the retrieved website URL and the extracted logo image; And Transmitting a search result including the first website information and the second website information to the user terminal, The graphic-related data included in the first website information and the logo image included in the second website information are included in the search result and displayed on the display device of the user terminal. When the location fitting information is received from the user terminal, the search server extracts voice data corresponding to the first web site information and transmits the extracted voice data to the user terminal. The location fitting information is a mouse pointer coupled to the user terminal. When located within a preset area among areas corresponding to the first website information, the voice data is generated by a command embedded in a web page source code corresponding to the search result and transmitted to the search server, and the voice data is transmitted to the user terminal. And output through the combined output device. delete In the recording medium which can be read by the digital processing apparatus, there is tangibly implemented a program of instructions that can be executed by the digital processing apparatus to perform a method of displaying a search result using a designated image. Receiving website information and voice data including URL and graphic related data from an advertiser terminal and storing the same in a database, wherein the graphic related data includes at least one of image data, animation data or video data; Receiving a search request including a search word from a user terminal; Extracting one or more website information corresponding to the search word; Transmitting the extracted website information to the user terminal such that graphic related data included in the extracted website information is included in a search result and displayed on a display device of the user terminal; Determining whether location fitting information is received from the user terminal; And If the position fitting information is received, performing the step of extracting the voice data corresponding to the extracted website information and transmitting it to the user terminal, The position fitting information is generated by a command inserted in the web page source code corresponding to the search result when the mouse pointer coupled to the user terminal is located within a preset area among the areas corresponding to the extracted website information. Sent to the search server, And the voice data is output through an output device coupled to the user terminal. In the recording medium which can be read by the digital processing apparatus, there is tangibly implemented a program of instructions that can be executed by the digital processing apparatus to perform a method of displaying a search result using a designated image. Receiving first website information and voice data from an advertiser terminal and storing the same in a database, wherein the website information includes URL and graphic related data, wherein the graphic related data includes at least one of image data, animation data, and video data. Contains one; Receiving a search request including a search word from a user terminal; Extracting first website information corresponding to the search word from the database; Searching a web site corresponding to the search word through the Internet; Extracting a logo image from the searched website by using a preset logo image file name; Generating second website information using the retrieved website URL and the extracted logo image; And Transmitting a search result including the first website information and the second website information to the user terminal, The graphic-related data included in the first website information and the logo image included in the second website information are included in the search result and displayed on the display device of the user terminal. When the location fitting information is received from the user terminal, the search server extracts voice data corresponding to the first web site information and transmits the extracted voice data to the user terminal. The location fitting information is a mouse pointer coupled to the user terminal. When located within a preset area among areas corresponding to the first website information, the voice data is generated by a command embedded in a web page source code corresponding to the search result and transmitted to the search server, and the voice data is transmitted to the user terminal. And a recording medium output through the combined output device. delete delete delete delete delete delete