JP2006113745A - Internet advertising system - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a configuration of an Internet advertising system that is easy for an operator of a content server to introduce in providing the rotation advertising function or the terminal specifications adaptive function. <P>SOLUTION: In the Internet advertising system, a content server control means sends content information 21, advertisement request information 22 and advertisement display identification information 26 in response to content information request information from a communication terminal. A terminal control means sends to an advertising server the advertisement request information 22 and the advertisement display identification information 26 obtained from a content server. In response to the advertisement request information 22 and the advertisement display identification information 26 from the communication terminal, and based on selection requirements set in such a way that selections vary over time, an advertising server control means selects from a plurality of kinds of pieces of advertisement information associated with the advertisement display identification information 26, and sends the selected pieces of advertisement information to the communication terminal. <P>COPYRIGHT: (C)2006,JPO&NCIPI

Description

  In the present invention, a content server, an advertisement server, and a communication terminal are connected to each other via the Internet so that they can communicate with each other, and the communication terminal displays content information provided by the content server and advertisement information provided by the advertisement server. The present invention relates to an Internet advertising system to be reproduced.

  This type of Internet advertising system is a WWW (World Wide Web) system that is one of the main services of the Internet, and generates advertising effects by accompanying advertising information when browsing web pages on a communication terminal. It is. Users of communication terminals can browse desired web pages by accessing the content server, and content server operators can get advertising fees from advertisers by posting advertisements on their web pages, Advertisers can get an advertising effect by displaying and playing their own advertisements when communication terminal users browse web pages.

As this type of Internet advertising system, conventionally, when browsing a web page on a communication terminal, one configured to display and reproduce advertisement information designated in advance corresponding to the web page is known. ing.
For example, as shown in paragraph numbers [0025] to [0028] of Patent Document 1, the content information (HTML document 7 referred to in the same document) of the content server (advertising server 3a, 3b, 3c referred to in the same document). ), A link to the access management program provided in the advertisement server (advertisement server 2 referred to in the same document) and the advertisement information (advertisement resource 5 referred to in the same document) is described so that the content information is transmitted to the communication terminal ( Some of the advertisement information in the advertisement server is configured to be displayed and reproduced by an access management program when displayed and reproduced on the browser terminals 4a and 4b) in the same document.

  Similar to advertising systems in general advertising media such as newspapers, magazines, and televisions, Internet advertising systems can expect more advertising revenue by placing more advertisements on each page of the website. . Therefore, in the management and operation of websites, it is often performed that more advertising contracts are made and a plurality of advertisements are simultaneously displayed on a web page.

  In addition, with the spread of Web system services over the Internet in recent years, the advertising effectiveness of Internet advertisements has been evaluated. Advertisers are greatly encouraged by placing advertisements on the Web pages of more websites. It is in a situation where an advertising effect can be obtained. Coupled with the above-mentioned circumstances on the website operator side, such a situation is often a factor that causes a plurality of advertisements to be simultaneously displayed on a web page.

  However, if a large number of advertisements are individually displayed together with the content information on the communication terminal, the display area of the advertisement inevitably increases, and there is a possibility that the display area of the content information that should be originally displayed on the web page cannot be secured sufficiently. The problem arises. In addition, when a large number of advertisements are displayed, the communication terminal hardware occupies much of the storage capacity, which increases the burden on the hardware included in the communication terminal, and as a result, a good communication environment is impaired. There is a problem of fear.

  In order to solve these problems, a large number of advertisement information is not displayed on a single communication terminal at a time, but is displayed and reproduced together with content information on a communication terminal from among a large number of advertisement information to be displayed and reproduced. One or a plurality of advertisement information to be transmitted to the communication terminal is selected according to a predetermined condition, and only the selected advertisement information is transmitted to the communication terminal and displayed in the advertisement information display area. Configured advertising systems are known. In this advertising system, advertising information selected according to a predetermined condition is operated cyclically as time passes, so that advertising information to be displayed is displayed and reproduced uniformly (hereinafter referred to as “rotating advertising function”). Ad system ").

  The advertisement system having the above-described rotation advertisement function will be described based on the configuration of Patent Document 1 described above. A request for browsing a website, that is, a request for transmitting an HTML document is sent to the advertisement publisher server from the browser terminal. Once generated, an HTML document is generated for each request. For example, either an HTML document (hereinafter referred to as Document 1) in which the description specifying the advertisement resource specifies the GIF image 11a or an HTML document (hereinafter referred to as Document 2) that specifies the GIF image 11b is selected. Based on a predetermined condition for advertisement display, it is dynamically generated by CGI or the like on the advertisement insertion server side. When the viewer terminal receives the document generated in this way, the advertisement resource is specified based on the description of the generated document, such as specifying one of the above GIF images to the advertisement server. An advertising system configured to:

  As described above, in the advertisement system having the rotation advertisement function, the content information configured to include the advertisement request information generated based on the predetermined condition for the advertisement display has a request for the content information from the communication terminal. Each time it is dynamically generated in the content server, the content server sends the advertisement request information and the content information to the communication terminal, and the communication terminal requests the advertisement server for the advertisement information based on the advertisement request information. It is a configured advertising system.

  In addition, when the communication terminal displays and reproduces the advertisement information, there is a problem that the advertisement information is not formed in a form corresponding to the specification of the communication terminal of the communication terminal and cannot be normally displayed and reproduced. There is. For example, even if the advertisement information is image advertisement data in an image format that cannot be displayed normally depending on the software specifications such as the type and version of the browser installed on the communication terminal, If the image advertisement data has an image size that cannot be normally displayed depending on hardware specifications such as the display size and memory capacity of the terminal, the advertisement information cannot be displayed and reproduced normally on the communication terminal.

  In order to solve this problem, the advertisement server is provided with multiple types of advertisement information as advertisement information provided to the communication terminal, and the advertisement information designated by the advertisement server is provided based on a request from the communication terminal. As a result, there is known an advertising system configured such that advertising information formed in a form corresponding to the specification of the communication terminal is provided to the communication terminal (hereinafter referred to as “advertising system with terminal specification adaptation function”). Called).

  In the advertisement system having the terminal specification adaptation function described above, content information is dynamically generated in the content server, as in the advertisement system having the rotation advertisement function. Details are as follows. When the communication terminal requests content information from the content server, the content server acquires the specification information of the communication terminal from the contents of the HTTP protocol header information applied in the transfer of the content information, and the content server corresponds to the specification of the communication terminal. Dynamically generating content information configured to include advertisement request information for requesting the advertisement information, transmitting the content information and the advertisement request information to the communication terminal, and based on the advertisement request information from the communication terminal The advertisement system is configured such that the advertisement information designated is transmitted from the advertisement server to the communication terminal, and the communication terminal receiving the advertisement information displays and reproduces the advertisement information.

  As described above, the advertisement system having the terminal specification adaptation function allows the content server to acquire the specification information of the communication terminal from the contents of the header information of the HTTP protocol applied in the transfer of the content information, and the advertisement corresponding to the specification of the communication terminal. The advertisement request information in which the specification of information is described is dynamically generated in the content server every time there is a request for content information from the communication terminal, and the content server transmits the advertisement request information and content information to the communication terminal. The communication system is configured such that the communication terminal makes a request for advertisement information to the advertisement server based on the advertisement request information.

  In both the advertising system having the above-mentioned rotation advertising function and the advertising system having the above-mentioned terminal specification adaptation function, the content information configured in the form including the advertisement request information is requested whenever the content information is requested from the communication terminal. Generated dynamically in the content server, the content server transmits the content information and the advertisement request information to the communication terminal, and the advertisement server transmits the designated advertisement information based on the advertisement request information from the communication terminal. An advertising system configured to transmit to.

JP 2000-305882 A

  As described above, in the conventional advertisement system, in order to realize an advertisement system having a rotation advertisement function and a terminal specification adaptation function, the content server is configured to include advertisement request information that requests advertisement information that meets the conditions. It is necessary to provide a configuration for dynamically generating the content information. However, in order to provide the content server with a mechanism for dynamically generating content information, the content server must be provided with a program for dynamically generating content information, which is technically and economically effective for the content server operator. It was a burden. For example, it was necessary to create a program for dynamically generating content information by itself, or it was necessary to ask a person with specialized technology to create a program. . Therefore, an advertisement system with these functions cannot be introduced by any content server operator who wants to place advertisements, and hinders the spread of advertisement systems with rotation advertisement functions and terminal specification adaptation functions. It is a factor.

In view of the above circumstances, an object of the present invention is to provide an Internet advertising system having a configuration that can be easily introduced by an operator of a content server when the Internet advertising system has a rotation advertising function.
In addition to the above object, another object of the present invention is to provide an Internet advertising system having a configuration that can be easily introduced by a content server operator when a terminal specification adaptation function is provided.

[I]
(Constitution)
The Internet advertisement system according to claim 1, wherein a content server, an advertisement server, and a communication terminal are connected to be communicable with each other via the Internet, and content information provided by the content server and advertisement information provided by the advertisement server are provided. The communication terminal displays and reproduces, and the content server stores the content information, advertisement request information for requesting the advertisement information from the advertisement server, and advertisement display identification information associated with the advertisement request information. Content server storage means that transmits the content information stored in the content server storage means, the advertisement request information, and the advertisement display identification information to the communication terminal based on the content information request information from the communication terminal Content server controller that executes information transmission processing The communication terminal is input by the information input unit for inputting the content information request information, the display reproduction means for displaying and reproducing the content information and the advertisement information, and the information input unit. Content information request information transmission processing for transmitting the content information request information to the content server, content information acquisition processing for acquiring the content information from the content server, the advertisement request information and the advertisement display identification information, and acquisition of the content information Advertisement information request transmission process for transmitting the advertisement request information and advertisement display identification information acquired in the process to the advertisement server, advertisement information acquisition process for acquiring the advertisement information from the advertisement server, and the content information In the content information acquired in the acquisition process and the advertisement information acquisition process Terminal control means for executing display reproduction processing for displaying and reproducing the obtained advertisement information by the display reproduction means, and the advertisement server associates the advertisement display identification information with a plurality of types of the advertisements. Advertisement server storage means for storing information, and the advertisement information from among a plurality of types of the advertisement information associated with the advertisement display identification information by the advertisement request information and the advertisement display identification information from the communication terminal. An advertisement server that executes an advertisement information transmission process for selecting the selected advertisement information based on a setting selection condition determined so as to change with time and transmitting the selected advertisement information to the communication terminal It is characterized by comprising control means.

(Function)
According to the first feature of the present invention, when the content information request information is input in the information input unit of the communication terminal, the terminal control means of the communication terminal executes the content information request information transmission process, and sends the content information to the content server. Send request information. Based on the content information request information transmitted from the communication terminal, the content server control means of the content server executes a content information transmission process to transmit the content information, the advertisement request information, and the advertisement display identification information to the communication terminal. Based on these pieces of information transmitted from the content server, the terminal control means of the communication terminal executes the content information acquisition process, acquires these pieces of information, executes the advertisement information request transmission process, and executes the advertisement request information and The advertisement display identification information is transmitted to the advertisement server. Based on the information transmitted from the communication terminal, the advertisement server control means of the advertisement server executes the advertisement information transmission process, and the advertisement information is selected from a plurality of types of advertisement information associated with the advertisement display identification information. The selected advertisement information is selected based on a setting selection condition that is determined so as to change with time, and the selected advertisement information is transmitted to the communication terminal. Based on the advertisement information transmitted from the advertisement server, the terminal control means of the communication terminal executes the advertisement information acquisition process to acquire the advertisement information.
Thus, the communication terminal is in a state of acquiring the content information and the advertisement information. Therefore, the terminal control means of the communication terminal can execute the display / reproduction process to display and reproduce the content information from the content server and the advertisement information from the advertisement server by the display / reproduction means.

  As described above, the advertisement server control means of the advertisement server executes the advertisement information transmission process, and communicates the advertisement information selected based on the above-described setting selection condition by the advertisement request information and the advertisement display identification information from the communication terminal. Since the information is transmitted to the terminal, the communication terminal transmits the advertisement request information, which is fixed information acquired from the content server, to the advertisement server. It is possible to obtain advertisement information selected based on a setting selection condition that is determined to change with the passage of time.

  Therefore, in order to enable the communication terminal to acquire the advertisement information selected from the plurality of types of advertisement information, the content server uses the advertisement information to be displayed on the communication terminal among the plurality of types of different advertisement request information. It is not necessary to transmit corresponding different advertisement request information to the communication terminal, and it is only necessary to transmit to the communication terminal fixed information such as certain advertisement request information stored in advance in the storage means of the content server. .

(effect)
According to the configuration of claim 1, in order for the advertisement server to provide the communication terminal with the advertisement information selected from the plurality of types of advertisement information, the content server includes the communication terminal among the plurality of types of different advertisement request information. It is not necessary to transmit the advertisement request information corresponding to the advertisement information to be displayed on the communication terminal, that is, the content server needs to have a program for transmitting the advertisement request information corresponding to the advertisement information to the communication terminal. However, since it is only necessary to send fixed information called fixed advertisement request information stored in advance in the storage means of the content server to the communication terminal, a simple content server configuration can be used. It is possible to realize a highly functional advertisement system that can provide advertisement information selected from. Therefore, an advertisement system that is highly functional and easy to introduce for the content server operator is obtained.

[II]
(Constitution)
In addition to the features of claim 1, the Internet advertising system of claim 2 is provided with terminal information storage means for storing specification information indicating specifications of the communication terminal in the communication terminal, and the terminal control means includes the terminal control means, In the transmission process for advertisement information request, the specification information is configured to be transmitted to the advertisement server, and the advertisement server storage unit corresponds to a plurality of types of specifications of the communication terminal for each of the plurality of types of advertisement information. A plurality of types of advertisement information corresponding to the advertisement information selected by the advertisement server control unit based on the setting selection condition in the advertisement information transmission process. The advertisement information in a form corresponding to the specification information from the communication terminal is selected, and the selected advertisement information is transmitted to the communication terminal. Characterized that it is configured urchin.

(Function)
According to the second feature of the present invention, the “action” described in the preceding item [I] is provided in the same manner as the first feature of the present invention, and in addition to this, the following “action” is provided.
The terminal control means executes the advertisement information request transmission process described in [I] above, specification information indicating the specifications of the communication terminal stored in the terminal information storage means, advertisement request information and content transmitted from the content server The advertisement display identification information transmitted from the server is transmitted to the advertisement server. Based on the information transmitted from the communication terminal, the advertisement server control means of the advertisement server executes the advertisement information transmission process, and the advertisement information is selected from a plurality of types of advertisement information associated with the advertisement display identification information. From the plurality of types of advertisement information corresponding to the selected advertisement information, from the communication terminal, selected based on the setting selection condition determined so that the selected one of them changes with time The advertisement information in a form corresponding to the specification information is selected, and the selected advertisement information is transmitted to the communication terminal.

  In this way, the communication terminal is in a state of acquiring the advertisement information in a form corresponding to the content information and the specification of the communication terminal. Therefore, the terminal control means of the communication terminal can execute the display / reproduction process, and display / reproduce the content information from the content server and the advertisement information from the advertisement server by the display / reproduction means. At this time, since the advertisement information to be displayed and reproduced is in a form corresponding to the specification of the communication terminal, the advertisement information is normally displayed and reproduced by the display reproduction means of the communication terminal.

(effect)
According to the second feature of the present invention, the “effect of the invention” of the first feature of the present invention described above is provided in the same way as the first feature of the present invention. “Effect of the invention” is provided.
According to the second feature of the present invention, since the advertisement information is normally displayed and reproduced in the display reproduction means of the communication terminal, in the Internet advertising system, the advertisement information is normally displayed even if there is a difference in the specifications of the communication terminal. As an Internet advertising system, a highly reliable one can be obtained in terms of displaying and reproducing advertisements.

[III]
(Constitution)
In addition to the features of claim 1, the Internet advertising system of claim 3 is provided with the terminal information storage means for storing specification information indicating the specifications of the communication terminal in the communication terminal, and the terminal control means comprises: In the advertisement information request transmission process, the specification information is configured to be transmitted to the advertisement server, and the advertisement information stored in the advertisement server storage unit is stored in the advertisement server in a plurality of types of specifications of the communication terminal. Conversion information storage means for storing conversion information to be converted into corresponding plural types of advertisement information is provided, and the advertisement server control means is selected based on the setting condition in the advertisement information transmission process. Is converted into advertisement information in a form corresponding to the specification information from the communication terminal by the conversion information, and the converted advertisement information is converted to the communication terminal. Characterized that it is configured to signal.

(Function)
According to the third feature of the present invention, the “action” described in the preceding item [I] is provided in the same manner as the first feature of the present invention, and in addition to this, the following “action” is provided.
The terminal control means executes the advertisement information request transmission process described in [I] above, specification information indicating the specifications of the communication terminal stored in the terminal information storage means, advertisement request information and content transmitted from the content server The advertisement display identification information transmitted from the server is transmitted to the advertisement server. Based on the information transmitted from the communication terminal, the advertisement server control means of the advertisement server executes the advertisement information transmission process, and the advertisement information is selected from a plurality of types of advertisement information associated with the advertisement display identification information. The selected advertisement information is selected based on the setting selection condition determined so as to change with time, and the selected advertisement information is converted from the communication terminal by the conversion information stored in the conversion information storage means. Is converted into advertisement information in a form corresponding to the specification information, and the converted advertisement information is transmitted to the communication terminal.

  In this way, the communication terminal is in a state of acquiring the advertisement information in a form corresponding to the content information and the specification of the communication terminal. Therefore, the terminal control means of the communication terminal can execute the display reproduction process, and display and reproduce the content information transmitted from the content server and the advertisement information transmitted from the advertisement server by the display reproduction means. At this time, since the advertisement information to be displayed and reproduced is in a form corresponding to the specification of the communication terminal, the advertisement information is normally displayed and reproduced by the display reproduction means of the communication terminal.

(effect)
According to the third feature of the present invention, the “effect of the invention” of the first feature of the present invention is provided in the same manner as the first feature of the present invention. In addition to the “effect of the invention”, the following features are provided. “Effect of the invention” is provided.
According to the third feature of the present invention, the advertisement information is normally displayed and reproduced in the display reproduction means of the communication terminal. Therefore, in the Internet advertising system, the advertisement information is normally displayed even if there is a difference in the specifications of the communication terminal. As an Internet advertising system, a highly reliable one can be obtained in terms of displaying and reproducing advertisements.

[IV]
(Constitution)
In addition to the feature of any one of claims 1 to 3, the Internet advertisement system according to claim 4 is characterized in that the advertisement information is banner advertisement information, and the advertisement request information requests the banner advertisement. In addition to banner advertisement request information, it includes link information request information for requesting link information about site information, and the banner control information displayed and reproduced by the terminal control means in the display reproduction processing is the information Link information request transmission processing for transmitting the link information request information and the advertisement display identification information to the advertisement server when the selection operation is performed at the input unit, and link information acquisition processing for acquiring the link information from the advertisement server And acquiring the site information based on the link information acquired in the link information acquisition process, and sending the site information to the display reproduction means The advertisement server control means is associated with the advertisement display identification information by the link information request information and the advertisement display identification information from the communication terminal. It is characterized by performing the link information transmission process which transmits the link information selected based on the setting selection conditions for link information selection from the multiple types of the link information to the communication terminal.

(Function)
According to the 4th characteristic of this invention, it is equipped with "action" of previous clause [I]-[III] similarly to any one of the 1st-3rd characteristics of this invention, In addition to this, It has the following “actions”.
Since the advertisement request information from the content server includes link information request information for requesting link information about the site information in addition to the banner advertisement request information for requesting banner advertisement information, the content information request information from the communication terminal The content server control means of the content server executes content information transmission processing to transmit content information, banner advertisement request information, link information request information, and advertisement display identification information to the communication terminal. The terminal control means of the communication terminal executes content information acquisition processing, and the communication terminal acquires the information from the content server. As described above, the terminal control means of the communication terminal displays and reproduces the content information from the content server and the banner advertisement information from the advertisement server based on the content information, banner advertisement request information, and advertisement display identification information acquired by the communication terminal. It can be displayed and reproduced by means.

  Then, when the displayed and reproduced banner advertisement information is selected and operated by the information input unit, the terminal control means of the communication terminal executes the link information request transmission process to obtain the link information request information and the advertisement display identification information. Send to the ad server. Based on these pieces of information transmitted from the communication terminal, the advertisement server control means of the advertisement server executes link information transmission processing to select link information from among a plurality of types of link information associated with the advertisement display identification information. Selection is made based on the setting selection condition, and the selected link information is transmitted to the communication terminal. The terminal control means of the communication terminal executes link information acquisition processing, and the communication terminal acquires link information transmitted from the advertisement server. Thus, the communication terminal is in a state where the link information has been acquired. Therefore, the terminal control means of the communication terminal can execute the site information display / reproduction process, acquire the site information based on the acquired link information, and display / reproduce it by the display / reproduction means.

  As described above, when the banner input information displayed and reproduced on the communication terminal together with the content information is selected and operated by the information input unit, the communication terminal acquires the link information and displays and reproduces the site information based on the link information. can do.

  At this time, the link information referred to by the above-described site information display reproduction process is selected by the advertisement server control means based on the link information selection setting selection condition in the link information transmission process. When the displayed / reproduced banner advertisement information is selected and operated by the information input unit, the display / reproduction status of the site information to be displayed / reproduced can be directly managed. That is, the advertisement server can directly manage which site information is displayed and reproduced on the communication terminal under what conditions when which banner advertisement information is selected and operated.

  Therefore, the candidate of site information displayed and reproduced on the communication terminal when the banner advertisement information is selected and operated is arbitrarily designated by a plurality of types of link information stored in association with the advertisement display identification information by the advertisement server storage means. I can leave. For example, the link information selected by selecting and operating certain banner advertisement information can be link information to site information having contents relating to the product or service indicated by the banner advertisement information or a company providing these. However, it can also be link information to site information having contents that do not have such a direct relationship with banner advertisement information.

  It is also possible to set the link information selection setting selection condition so that some link information is not selected from the multiple types of link information stored in the advertisement server storage means in association with the advertisement display identification information. . However, in any case, the link information selected in the link information transmission process executed by the advertisement server control means of the advertisement server is the multiple types of links that the advertisement server storage means stores in association with the advertisement display identification information. There is no change in being selected from the information.

(effect)
According to the 4th characteristic of this invention, it is equipped with the "effect of invention" of the above-mentioned 1st-3rd characteristic of this invention similarly to any one of the 1st-3rd characteristic of this invention, In addition to the “effects of the invention”, the following “effects of the invention” are provided.
According to the fourth feature of the present invention, the plurality of types of links in which the advertisement server storage means stores the site information candidates to be displayed and reproduced on the communication terminal when the banner advertisement information is selected and operated in association with the advertisement display identification information. Since it can be specified arbitrarily by the information, the site information displayed and reproduced by selecting and operating the banner advertisement information provided by the advertisement server as the link information tends to give the advertisement effect by the banner advertisement information. It can be link information to site information that has the same content as the advertising target, or link information to site information that has different content.
As described above, an advertisement system that can be operated in a manner convenient for the operator and advertiser of the content server regarding the provision of the banner advertisement information can be obtained.

[V]
(Constitution)
The Internet advertisement system according to claim 5 is characterized in that, in addition to the features of claim 4, the link information selection setting selection condition is selected from among the plurality of types of link information as time passes. It is characterized by the points specified in.

(Function)
According to the fifth aspect of the present invention, the “action” described in the preceding paragraphs [I] to [IV] is provided in the same manner as any one of the fourth aspect of the present invention. It has a special “action”.
Since the link information selection setting selection condition is determined so that what is selected from a plurality of types of link information changes as time elapses, the communication terminal can obtain fixed information acquired from the content server. By selecting the link information request information to be sent to the advertisement server, it is selected based on the link information selection setting selection condition that is determined so that what is selected from multiple types of link information changes over time Link information can be obtained.

  Therefore, in order to enable the communication terminal to acquire link information selected from a plurality of types of link information, the content server attempts to display and reproduce the site information on the communication terminal among a plurality of types of different link information. It is not necessary to transmit each piece of link information request information corresponding to the link information for the communication terminal to the communication terminal, but to the communication terminal a fixed information such as certain link information request information stored in advance in the storage means of the content server. It is only necessary to transmit.

  Further, since the advertisement display identification information from the content server is transmitted from the communication terminal to the advertisement server together with the link information request information associated therewith, the advertisement server control means is associated with the advertisement display identification information in the advertisement server. The link information selected from a plurality of types of link information is link information associated with a content server that stores this advertisement display identification information in the storage means. That is, the link information intended to be acquired together with the content information of the content server storing the advertisement display identification information is transmitted from the advertisement server to the communication terminal and acquired at the communication terminal.

  In addition, the link information selected in the advertisement server is a link information selection setting that is determined so that the selected one of a plurality of types of link information associated with the advertisement display identification information changes with time. Since the selection is made based on the selection condition, the link information transmitted from the advertisement server to the communication terminal changes with time. For example, the link information is selected based on the time at which the advertisement server control means executes the advertisement information transmission process, the link information is selected according to a completely random extraction condition every time the advertisement information transmission process is executed, the advertisement display When link information is selected according to a unique selection condition corresponding to the identification information, the link information transmitted from the advertisement server to the communication terminal changes with time.

  In the Web system using the Internet to which the advertising system of the present invention is applied, it is assumed that a myriad of communication terminals request content information from a certain Web server, that is, the content server in the present invention. Therefore, if this Internet advertising system is operated for a sufficient time, innumerable communication terminals on the Internet will transmit the content information request information to the content server, and the advertisement server control means is sufficient. The link information transmission process is executed a number of times. Therefore, when a sufficient time has elapsed, all types of link information of a plurality of types of link information are acquired as link information in any communication terminal.

(effect)
According to the fifth feature of the present invention, the “effect of the invention” of the first to fourth features of the present invention described above is provided in the same manner as any one of the first to fourth features of the present invention. In addition to the “effects of the invention”, the following “effects of the invention” are provided.
According to the fifth aspect of the present invention, when the advertisement server can provide the communication terminal with the link information selected from the plurality of types of link information, it is stored in advance in the storage means of the content server. Since fixed information called link request information only needs to be transmitted to the communication terminal, it is possible to provide link information selected from a plurality of types of link information while having a simple content server configuration. A highly functional advertising system that can Therefore, an advertisement system that is highly functional and easy to introduce for the content server operator is obtained.

  Moreover, the link information provided by the advertisement server is selected from the link information for a plurality of types of sites that are intended to be displayed and reproduced on the communication terminal where the content information is displayed and reproduced. After the elapse of time, all kinds of information of the plurality of types of link information are displayed and reproduced in any one of the communication terminals. Therefore, the advertising system of claim 5 Can be displayed and reproduced in a temporally and spatially distributed manner. Therefore, the operator of the content server can set a large number of link information to the site information intended for display / playback, and the advertising system of claim 5 has a simple content server configuration but a large amount of advertising information. It will be an excellent advertising system that can provide.

[VI]
(Constitution)
In addition to the characteristics of any one of claims 1 to 5, the Internet advertising system according to claim 6
The content information is configured to include the advertisement request information, and the advertisement request information is configured to include the advertisement display identification information.

(Function)
According to the sixth aspect of the present invention, the “action” described in the preceding paragraphs [I] to [V] is provided in the same manner as any one of the first to fifth aspects of the present invention. It has the following “actions”.
Since the content information is configured to include advertisement request information and the advertisement request information is configured to include advertisement display identification information, the content information includes advertisement request information and advertisement display identification information. It will be configured in the form. Therefore, when the communication terminal acquires content information from the content server, the content information includes advertisement request information and advertisement display identification information, so that the content information acquisition process executed by the communication terminal can be easily performed.

  In addition, since information required by the content server to use the advertising system, that is, advertisement request information and advertisement display identification information is stored in the content server storage means in the form included in the content information, these information are stored in the content server. The information is stored in an aggregated state, and information necessary for using the advertisement system in the content server is not scattered.

(effect)
According to the sixth feature of the present invention, the “effect of the invention” of the first to fifth features of the present invention described above is provided in the same manner as any one of the first to fifth features of the present invention. In addition to the “effects of the invention”, the following “effects of the invention” are provided.
Since the content information acquisition process executed by the communication terminal can be easily performed, the burden on the terminal control means of the communication terminal is reduced, and the possibility that the information processing capability of the communication terminal is insufficient is reduced.
In addition, since the information necessary for using the advertising system in the content server is not scattered, it is easy for the content server operator who publishes the advertisement to install and operate the advertising system. it can.

[VII]
(Constitution)
The Internet advertising system according to a seventh aspect is characterized in that, in addition to the feature according to any one of the first to sixth aspects, the communication terminal is a mobile phone.

(Function)
According to the seventh aspect of the present invention, in addition to any one of the first to sixth characteristics of the present invention, the “action” described in the preceding paragraphs [I] to [VI] is provided. It has the following “actions”.
If the communication terminal is a mobile phone, the capacity of the storage device provided in the communication terminal is insufficient, the processing capacity of the terminal control means is weaker than that of a communication terminal such as a personal computer, or the display area of the display reproduction means Since the amount of information that can be displayed is limited because the amount of information that can be displayed is very small, displaying multiple advertisements at one time on a communication terminal may cause a more serious problem than in communication terminals other than mobile phones. Become. In addition, the specifications of mobile phones vary depending on many mobile phone companies, and even among the same mobile phone companies, the specifications vary depending on the phone manufacturer and model.
Therefore, when the communication terminal is a mobile phone, the advertisement system according to any one of claims 1 to 6 is operated under such a situation, so that the rotation advertisement is compared with the case where the communication terminal is a desktop personal computer or the like. The present invention is implemented in a situation where there is a high need for functions and terminal specification adaptation functions.

(effect)
According to the seventh feature of the present invention, the “effect of the invention” of the first to sixth features of the present invention described above is provided in the same manner as any one of the first to sixth features of the present invention. In addition to the “effects of the invention”, the following “effects of the invention” are provided.
According to the seventh feature of the present invention, since the present invention is implemented in a situation where the necessity for the rotation advertisement function and the terminal specification adaptation function is high, the effect of the invention is particularly remarkable in implementing the present invention. A configuration can be provided.

[First Embodiment]
A first embodiment of the present invention will be described below with reference to the drawings. FIG. 1 is a diagram showing an overall hardware configuration of the present invention. The Internet advertising system of the present invention includes a plurality of mobile phones HP1, HP2, HP3, ..., a plurality of content servers CS1, CS2, CS3, ..., a plurality of linked servers LS1, LS2, LS3, ..., and an advertising server. The AS is configured to be communicably connected to each other via the Internet NET.

  In general, in an Internet advertising system using mobile phone HP as an advertising medium, mobile phone users can browse the desired web page by accessing the desired content server CS, and click on the banner advertisement displayed on the web page. The web page of the Internet site provided by the linked server can be browsed by selecting, and the operator of the content server CS can enter the advertiser's web page on the site's web page based on the advertising placement contract with the advertiser. Advertise fees from advertisers by posting banner ads for products or services, and by linking to sites that advertisers want (in many cases sites related to advertisers' products or services) Advertisers can access the content server CS when a mobile phone user browses a web page When a banner advertisement is posted about a product or service, the information on the linked site intended by the advertiser is provided to the mobile phone user when the banner advertisement is selected and operated. Thus, an advertising effect can be obtained.

  And there is an advertising agency that mediates between the operator of the content server CS who wants to place an advertisement on a web page and the advertiser who wants to place an advertisement. It is managed by this advertising agency. Accordingly, there are a plurality of advertisement servers AS to which the present advertisement system is applied. In the following description, a description will be given focusing on a specific advertisement server AS as an advertisement server to which the present advertisement system is applied.

  Each of the content server CS, the advertisement server AS, and the link destination server LS operates as a Web server that carries a WWW (World Wide Web) system that is one of the main services of the Internet. Therefore, communication between each server and the mobile phone HP is performed by an HTTP (Hypertext Transfer Protocol) protocol using TCP / IP which is a standard protocol of the Internet. That is, the content server CS, which is a web server, responds to an HTTP request Rq1 (corresponding to the content information request information of the present invention) from a mobile phone, which is a web client, with a document 21 (this book) written in Hypertext Markup Language (HTML). (Corresponding to the content information of the invention) is transmitted to the mobile phone HP. The mobile phone HP, which is a Web client, implements a Web browser, and the browser analyzes the HTML document 21 received from the content server CS, and based on the description content of the HTML document 21, image information and audio information are obtained. Collect the resources required for display and playback of the necessary Web pages by HTTP communication and complete the display and playback of the Web pages. Hereinafter, the configuration of each of the mobile phone HP, the content server CS, and the advertisement server AS, and the contents of communication performed between the mobile phone HP and these Web servers will be described.

  Actually, the mobile phone HP is connected to the Internet NET by using the Internet connection service provided by each mobile phone company by the user operating the mobile phone HP as necessary. Is omitted in FIG. Further, since the corresponding markup languages differ depending on the specifications of the mobile phone HP, the HTML document 21 is based on an original markup language, for example, MML (Mobile Markup Language) or cHTML (compact) defined as a subset of HTML. -HTML) or HDML (Handheld Device Markup Language) derived from HTML and WML (Wireless Markup Language) exist, but in the following explanation, those including those written in these languages are also called HTML documents. To do.

  As shown in FIG. 3, the content server CS includes a content server memory 30 (corresponding to the content server storage means of the present invention) and a content server control device 31 (corresponding to the content server control means of the present invention). The content server memory 30 stores an HTML document 21 that is a source code of a Web page displayed and reproduced on the mobile phone HP. The HTML document 21 is text data composed of elements classified by various tags for instructing the structure, appearance, appearance, setting of a link to a different Web page, or embedding display of an image on the Web page. It is. Note that the content described in the HTML document 21 that determines the display / playback content of the Web page is, of course, unique to each of the content servers CS1, CS2, CS3,.

  The HTML document 21 is described so that a banner advertisement is displayed as one of the images to be embedded and displayed on the web page. When the displayed banner advertisement is further selected, the web page of the linked site is displayed. The page is written to be displayed. That is, the HTML document 21 includes a link element 27 specified by the start tag 27s (corresponding to the link information request information of the present invention) and the end tag 27e, in a portion after the start tag 27s and before the end tag 27e. An image tag 22 (corresponding to banner advertisement request information of the present invention) for instructing acquisition and display of image data (corresponding to banner advertisement information of the present invention) displayed and reproduced as a banner advertisement on a Web page is described.

  As a result, in the mobile phone HP that acquired the HTML document 21 from the content server CS, the banner advertisement image data Dx is acquired based on the URL 24 described as an argument of the image tag 22, as will be described in detail later. A banner advertisement is displayed at a corresponding position on the Web page corresponding to the description position of the link element 27, and when the displayed banner advertisement is selected and operated, as an argument of the start tag 27s of the link element 27 Based on the described URL 23, the site information of the link destination server LS is displayed and reproduced through the processing in the advertisement server.

  A parameter 26 (corresponding to the advertisement display identification information of the present invention) is described in the URL 23 described as the argument of the start tag 27s of the link element 27 and the URL 24 described as the argument of the image tag 22. The parameter 26 is set to a value unique to each HTML document 21. As will be described in detail later, the environment variable is set based on the value of the parameter 26 when the advertisement server executes the image data selection process P1. By processing Env as an input, a banner advertisement to be placed in the HTML document 21 is selected.

  Thus, the HTML document 21 as the content information is configured to include the image tag 22 as the advertisement request information and the start tag 27s of the link element, and the start of the image tag 22 and the link element as the advertisement request information. The tag 27s is configured to include a parameter 26 as advertisement information identification information.

  As shown in FIG. 6, the parameter 26 is composed of the first half of the site identification information 26a and the second half of the page identification information 26b, so that one content server CSn selects a site composed of a plurality of Web pages. Even when configured to provide, that is, when a plurality of Web pages are configured in one content server CSn, each HTML document 21 corresponding to each Web page is different from the site identification information 26a having the same value. By describing the parameter 26 including the value page identification information 26b, the operator of the content server CSn sets different types of banner advertisements to be displayed on each Web page for each Web page. Can do.

  The content server control device 31 executes processing as a Web server. In other words, when the transmission of the HTML document 21 is requested by the HTTP request Rq1 (see FIG. 2) from the mobile phone HP, which is a Web client, the HTTP response Res1 is added with the data of the HTML document 21 as the data body added to the response header. Is returned to the mobile phone HP (corresponding to the content information transmission process of the present invention).

  As shown in FIG. 4, as described above, the mobile phone HP is a mobile phone provided with a browsing function capable of browsing a web page on the Internet in addition to the function as a normal telephone, and includes an information input unit 11, A display reproduction unit 12 (corresponding to display reproduction means of the present invention), a terminal memory 13 (corresponding to terminal information storage means of the present invention), and a terminal control device 14 (corresponding to terminal control means of the present invention) are provided. .

  The information input unit 11 is an input button composed of twelve numeric keys for inputting numbers, characters, and symbols, and a switching button for cyclically switching and selecting items that can be input with these numeric keys from numbers, characters, and symbols. The group 15, the cursor key 16 for moving the cursor displayed on the liquid crystal monitor 18 (to be described later) up, down, left and right on the display screen, and the selection target indicated by the cursor is selected and the content of the character input is determined. And a determination button 17.

  The display / playback unit 12 includes a liquid crystal monitor 18 that displays information using an image, a speaker 19 that plays back information using sound, and a vibrator 20 that displays information using vibration.

  The terminal memory 13 stores specification information SPC including mobile phone company information of the mobile phone HP, terminal type information, browser type information, browser version information, and the like.

  The terminal control device 14 uses the cursor key 16 and the decision button 17 of the information input unit 11 from the URL (Uniform Resource Locators) directly input by the input button group 15 of the information input unit 11 and the display content displayed on the liquid crystal monitor 18. A process of transmitting an HTTP request Rq1 (see FIG. 2) to the content server CS specified by the URL based on the URL specified by the selection operation (corresponding to the content information request information transmission process of the present invention) Execute.

  The terminal control device 14 executes the process of applying HTTP and transmitting the HTTP request Rq1 here, as described in “http: // ˜” as the communication protocol to be applied at the beginning of the URL. by. Further, when the content server CS is specified by a URL by a domain name, the terminal control device 14 accesses a DNS (Domain Name System) server existing on the Internet, and based on the domain name indicated in the URL. By requesting an IP address search, the IP address of the content server CS can be acquired. Such a search request processing program processed by the terminal control device 14 is called a resolver, and is provided in the terminal control device 14 as a part of the TCP / IP communication program.

  In addition, the terminal control device 14 receives the HTTP response Res1 from the content server CS described above, and executes a process of acquiring the HTML document 21 (corresponding to the content information acquisition process of the present invention). Then, the terminal control device 14 analyzes the received HTML document 21, executes display reproduction processing, and causes the liquid crystal monitor 18 to display a Web page.

  In the HTML document 21 acquired from the content server CS, the image tag 22 that is a command for displaying an image of the banner advertisement is described with the URL 24 as an argument. Therefore, the terminal control device 14 analyzes the HTML document 21. As a result, the image tag 22 is recognized, and image data of the banner advertisement is requested based on the URL 24 described as an argument of the image tag 22. That is, a process of transmitting the HTTP request Rq2 by HTTP communication that is a protocol specified by the URL 24 (corresponding to the advertisement information request transmission process of the present invention) is executed with respect to the advertisement server AS indicated by the URL 24.

  The data obtained by the processing requested by the HTTP request Rq2 is data indicated by a path name 25 accompanied by a parameter 26 specific to the HTML document 21 indicated in the URL 24, which will be described in detail later. This is image data obtained as a result of the image data selection process P1 executed by the advertisement server AS based on the HTTP request Rq2.

  Here, in the HTTP communication used in the Web system, the data structure of the HTTP request transmitted from the Web client to the Web server generally has a structure as shown in FIG. That is, it is composed of a request method 50, a header field 51, and an entity body 52, and the request method 50 makes a request to the Web server with the HTTP request among a plurality of types of HTTP communication methods such as GET, HEAD, PUT, and POST. The type 50a, Request-URI information 50b to be requested for processing, and HTTP version information 50c are designated.

  The header field 51 includes Referer information 51a indicating the URL of the site viewed by the Web client that transmits the HTTP request, Host information 51b indicating the domain name of the Web server that requests the processing specified by the method type 50a, , A request header 53 including User-Agent information 51c that is information about the Web client, and an entity body 52 that is a data body to be transmitted attached to the HTTP request such as Content-Type information 51d and Content-Length information 51e. An entity header 54 that is information is included.

  The entity body 52, which is the data body, and the entity header 54, which is the header, are specified in the HTTP request as a method indicating a request to transmit data from the Web client to the Web server, such as the PUT method and the POST method. It is a part that is configured when a request is received, and is not configured when a GET method or HEAD method that is a method for requesting information to be sent from a Web server is specified.

  Since the HTTP request Rq1 (see FIG. 2) transmitted to the content server CS by the terminal control device 14 and the HTTP requests Rq2 and Rq3 (see FIG. 2) transmitted to the advertisement server AS both specify the GET method. As shown in FIG. 8, the HTTP requests Rq1, Rq2, and Rq3 are a request method 50 that specifies a GET method for requesting the advertisement server AS to transmit image data of a banner advertisement, and a specification information SPC of the mobile phone HP. And a request header 53 made up of User-Agent information 51c or the like.

  When the terminal control device 14 receives the HTTP response Res2 from the advertisement server AS and acquires the image data Dx of the banner advertisement (corresponding to the advertisement information acquisition process of the present invention), the description position of the image tag 22 in the HTML document 21 Corresponding to the above, a process of displaying a banner advertisement image at a corresponding position on the Web page is executed (corresponding to the display reproduction process of the present invention).

  When the banner advertisement displayed on the web page is selected and operated by the cursor key 16 or the determination button 17 of the information input unit 11, the terminal control device 14 selects the banner advertisement displayed on the web page as the link element 27. It recognizes that it has been operated, and requests a linked HTML document based on the URL 23 described as an argument of the start tag 27s. That is, a process (corresponding to the link information request transmission process of the present invention) for transmitting the HTTP request Rq3 by the HTTP communication that is the protocol specified by the URL 23 is executed with respect to the advertisement server AS indicated by the URL 23.

  The data obtained by the processing requested by the HTTP request Rq3 is data indicated by the path name 29 accompanied by the parameter 26 specific to the HTML document 21 shown in the URL 23, which will be described in detail later. This is URL data URLx (corresponding to link information of the present invention) obtained as a result of the URL data selection process P2 executed by the advertisement server AS based on the HTTP request Rq3.

  When the terminal control device 14 receives the HTTP response Res2 from the advertisement server AS and acquires the URL data URLx (corresponding to the link information acquisition processing of the present invention), the HTML document of the link destination server LSx indicated by the URL data URLx And the process of displaying the Web page of the site provided by the link destination server LSx on the liquid crystal monitor 18 (corresponding to the site information display reproduction process of the present invention) is executed.

  As shown in FIG. 5, the advertisement server AS includes an advertisement server memory 32 (corresponding to the advertisement server storage means of the present invention) and an advertisement server control device 33 (corresponding to the advertisement server control means of the present invention). The advertisement server memory 32 stores an image database DB1, a link database DB2, an advertisement identification database DB3, and a specification information database DB4.

  As shown in FIG. 9, the image database DB 1 has images of multiple formats and sizes corresponding to advertisement identifiers A1, A2, A3,... For identifying each banner advertisement and advertisement identifiers A1, A2, A3,. A database in which data D1, D2, D3,. That is, a certain advertisement identifier An is associated with a plurality of image data having different image sizes for each of the four types of image formats of PNG format, BMP format, JPEG format, and GIF format. For example, if three sizes S1, S2, and S3 are prepared as image sizes, 4 types × 3 sizes = 12 pieces of image data are stored in the image database DB1 for one banner advertisement identified by the advertisement identifier An. Will be prepared. Thus, if the advertisement identifier, the image format, and the image size are designated, one image data Dx can be obtained.

  As shown in FIG. 10, the link database DB2 stores advertisement identifiers A1, A2, A3,... Associated with URL data URL1, URL2, URL3,. Database. Thereby, the relationship between each banner advertisement and a site to be linked by the banner advertisement is defined.

  As shown in FIG. 11, the advertisement identification database DB3 has parameters 26 shown in the Request-URI information 50b (see FIG. 8) in the request methods 50 of the HTTP requests Rq2 and Rq3, that is, parameters 26 specific to the HTML document 21. , And advertisement identifiers A1, A2, A3,... That identify banner advertisements are stored in association with each other. That is, in this database DB3, each HTML document 21 provided by each content server CS1, CS2, CS3,... Has an advertisement identifier indicating an advertisement that the operator of each content server CS1, CS2, CS3,. Is stored in association with the parameter 26 for identifying. Thereby, the relationship between the HTML document 21 identified by the parameter 26 and the banner advertisement to be displayed on the Web page displayed and reproduced on the mobile phone HP by the HTML document 21 is defined.

  As shown in FIG. 12, the specification information database DB4 is a database in which the specification information SPC of the mobile phone HP and the format and size of the image data are stored in association with each other. Thereby, the image format and the image size adapted to the specification information SPC of the mobile phone HP can be determined.

  When the advertisement server control device 33 receives the HTTP request Rq2 (see FIG. 2) from the mobile phone HP, first, the advertisement server control device 33 uses the value of the User-Agent information 51c (see FIG. 8) included in the request header 53 of the HTTP request Rq2 as an advertisement. Temporarily stored in the advertisement server memory 32 as Http_User_Agent, which is one of the environment variables Env of the server AS. Thereby, the advertisement server control device 33 of the advertisement server AS can recognize the specification information SPC of the mobile phone HP by referring to the value of the environment variable Http_User_Agent.

  Further, the advertisement server control device 33 uses the value of the parameter 26 attached to the Request-URI information 50b (see FIG. 8) in the request method 50 of the HTTP request Rq2 as one of the environment variables Env of the advertisement server AS. Temporarily stored in the advertisement server memory 32 as Query_String. Thereby, the advertisement server control device 33 of the advertisement server AS can recognize the HTML document 21 provided by the content server CS by referring to the value of the environment variable Query_String.

  Then, the advertisement server control device 33 traces the path indicated in the Request-URI information 50b in the request method 50 of the HTTP request Rq2, and executes an image data selection process P1 that is a CGI (Common Gateway Interface) program.

  The image data selection process P1 receives the values of the environment variables Query_String and Http_User_Agent, selects one image data Dx from a plurality of image data D1, D2, D3,. Output to the program. The control unit 33 of the advertisement server AS processes the image data selection process P1 as an external program different from the Web server program. In this embodiment, the image data selection process P1 is described in the PHP language as “gazo.php” is included in the Request-URI information 50b, but the OS (Operating System) of the advertisement server AS can process it. Any program may be used, and a Perl language program or a binary program may be used.

  FIG. 15 shows a flowchart of the image data selection process P1. The advertisement server control device 33 first determines an advertisement to be placed by the image tag 22 described in the HTML document 21 identified by the parameter 26, that is, an image advertisement identified by the environment variable Query_String. The advertisement identification database DB3 is searched based on the value of Query_String (step # 1), and some advertisement identifiers A1, A2,... Are extracted (step # 2). A condition (corresponding to the setting selection condition of the present invention) that the advertisement server control device 33 selects from the advertisement identifiers A1, A2,... According to the time at which the image data selection process P1 is processed is selected. ), One advertisement identifier Ax is selected (step # 3).

  On the other hand, the advertisement server control device 33 determines the image format and image size corresponding to the mobile phone HPn that transmitted the HTTP request Rq2 from the value of the environment variable Http_User_Agent with reference to the specification information database DB4 (step # 4). ~ # 5). Then, image data Dx having an appropriate image format and image size is selected from the image database DB1 from among the twelve pieces of image data for the advertisement identifier Ax selected previously (step # 6). The image data selection process P1 outputs the single image data Dx selected in this way to the HTTP communication program of the Web server in the HTML format (step # 7).

  In step # 3, the advertisement identifier Ax is selected from the plurality of advertisement identifiers Ax1, Ax2,... To be selected. The advertisement identifier selected according to the time zone during which the advertisement server control device 33 performs the image data selection process P1, such as the advertisement identifier Ax2 until 23:00 and the advertisement identifier Ax3 from 23:00 to 8:00, changes. Is set so that the one selected from the plurality of advertisement identifiers Ax1, Ax2,... To be selected changes cyclically every predetermined number of times of the image data selection process P1. A condition may be set such that the selected item is selected with the same probability for each process.

  When the result of the above-described image data selection process P1 is transferred to the HTTP communication program of the web server processed by the advertisement server control device 33, the advertisement server control device 33 selects a predetermined image that is the result of the image data selection process P1. A process (corresponding to the advertisement information transmission process of the present invention) of transmitting the format image data Dx to the mobile phone HP as the data body of the HTTP response Res2 is executed.

  Note that the HTTP response has a header called Content-Type indicating the content of the data body as a response header. For example, if the image data Dx sent to the mobile phone HP is in JPEG format, the response header of HTTP response Res2 Describes the information Content-Type: image / jpeg. Accordingly, the terminal control device 14 of the mobile phone HP that receives the HTTP response Res2 can immediately determine that the received data is JPEG format image data. Further, the advertisement server control device 33 is identified by the parameter 26 by recording the processing number and the processing result of the image data selection process P1 for determining the image advertisement identified by the parameter 26 by the environment variable Query_String described above. You can know the number of banner advertisements that appear on the web page. Information grasped in this way is used for calculation of advertising effectiveness and settlement of advertising fees.

  Further, when receiving the HTTP request Rq3 (see FIG. 2) from the mobile phone HP, the advertisement server control device 33 traces the path indicated in the Request-URI information 50b in the request method 50 of the HTTP request Rq3, and CGI ( The URL data selection process P2, which is a Common Gateway Interface) program, is executed. Similar to the image data selection process P1, the URL data selection process P2 is processed by the control device 33 of the advertisement server AS as an external program different from the program of the Web server. In this embodiment, the URL data selection process P2 is described in the PHP language such that “link.php” is included in the Request-URI information 50b.

  URL data selection process P2 selects one URL data URLx from the multiple URL data URL1, URL2, URL3, ... in the link database DB2 using the value of the environment variable Query_String as an input. Output to server program.

  FIG. 16 shows a flowchart of the URL data selection process P2. The advertisement server control device 33 determines an advertisement to be placed by the start tag 27s of the link element 27 described in the HTML document 21 identified by the parameter 26, that is, a link advertisement identified by the environment variable Query_String. Similar to the image data selection process P1, first, the advertisement identification database DB3 is searched based on the value of the environment variable Query_String (step # 1), and several advertisement identifiers Ax1, Ax2,... Are extracted (step # 2). . A condition (setting for selecting link information according to the present invention) that the advertisement server control device 33 selects from the advertisement identifiers Ax1, Ax2,... According to the time at which the URL data selection process P2 is processed is selected. Based on the selection condition), one advertisement identifier Ax is selected (step # 3). Then, one URL data URLx corresponding to the selected advertisement identifier Ax is selected from the link database DB2 (step # 4). The URL data selection process P2 outputs the URL data URLx selected in this way to the HTTP communication program of the Web server in the HTML format (Step # 5).

  In the above, as the condition for selecting the advertisement identifier Ax from the plurality of advertisement identifiers Ax1, Ax2,... To be selected, various conditions can be set as in the image data selection process P1, but for example, Select according to the selection conditions of the image data selection process P1 and the URL data selection process P2, such that the advertisement identifiers selected by the image data selection process P1 and the URL data selection process P2 are all changed at the same time. It is desirable to set so that the advertisement identifier to be matched. The setting selection condition in the URL data selection process P2 may be a condition that reflects the selection result of the image data Dx.

  When the result of the URL data selection process P2 is transferred to the HTTP communication program of the Web server processed by the advertisement server control apparatus 33, the advertisement server control apparatus 33 is in the HTML format that is the result of the URL data selection process P2. A process (corresponding to the link information transmission process of the present invention) for transmitting the URL data URLx to the mobile phone HP as the data body of the HTTP response Res3 is executed.

  Note that the information “Content-Type: text / html” is described in the response header of the HTTP response Res3. Accordingly, the terminal control device 14 of the mobile phone HP that receives the HTTP response Res3 can immediately determine that the received data is text data in HTML format. Further, the advertisement server control device 33 is identified by the parameter 26 by recording the above-mentioned environment variable Query_String, that is, the number of processing and the processing result of the URL data selection process P2 for determining the link advertisement identified by the parameter 26. The number of times the Web page of the linked site set in the Web page to be viewed was viewed. The information grasped in this way is used for the calculation index of the advertising effect and the settlement of the advertising fee, similarly to the above-mentioned banner advertisement insertion number information.

  Based on the configuration of the content server CS, the mobile phone HP, and the advertisement server AS described above, a series of operations of the present advertisement system until the banner advertisement is displayed on the mobile phone HP will be described. As shown in FIG. 2, the content server CS, the mobile phone HP, and the advertisement server AS complete the display and reproduction of the Web page by the HTML document provided by the content server CS as time elapses.

  First, the user of the mobile phone HPn in FIG. 1 connects to the Internet NET using an Internet connection service provided by a mobile phone company as a provider (steps # 1 and # 2). When the mobile phone HPn is connected to the Internet NET, the provider assigns an IP address (step # 2), so that the mobile phone HPn is an application protocol that uses TCP / IP communication and TCP / IP communication. Communication becomes available. Under such a communication environment, a user operates each operation button of the information input unit 11 to directly input a URL of a web page of a desired site or a URL list stored in advance by the mobile phone HPn. When the transmission start determination operation is performed by selecting and inputting from (step # 3), the HTTP request Rq1 is transmitted from the mobile phone HPn to the content server CSn specified by the URL (step # 4).

  When the content server CSn receives the HTTP request Rq1, the HTML document 21 in which the start tag 27s and the image tag 22 of the link element 27 for displaying the banner advertisement accompanied by the parameter 26 unique to the content server CSn is described as an HTTP response Res1. To the mobile phone HPn (step # 5). When the mobile phone HPn receives the HTTP response Res1, one session of HTTP communication for the mobile phone HPn to acquire the HTML document 21 is completed. The content server CSn can transmit the HTTP response Res1 by designating the mobile phone HPn because TCP / IP communication can be performed using the IP address of the mobile phone HPn.

  The terminal control device 14 of the mobile phone HPn that has received the HTTP response Res1 analyzes the HTML document 21 and uses the various tags described in the document to display the structure, appearance, embedded image, and link of the Web page displayed on the LCD monitor 18. Processing necessary for setting and the like is executed (step # 6). In the argument of the image tag 22 described in the HTML document 21, the URL 24 is described together with the parameter 26. Based on the URL 24, the terminal control device 14 of the mobile phone HPn can obtain one image data. Start a session with two HTTP communications. That is, the HTTP request Rq2 is transmitted to the advertisement server AS specified by the domain name described in the URL 24 (step # 7).

  The advertisement server control device 33 of the advertisement server that has received the HTTP request Rq2 sets the value of the User-Agent information 51c included in the request header 53 to the value of the environment variable Http_User_Agent, and the Request-URI information 50b in the request method 50 The value of the parameter 26 attached to is set to the value of the environment variable Query_String, and each environment variable is temporarily stored in the advertisement server memory 32. Then, following the path indicated in the Request-URI information 50b in the request method 50, an image data selection process P1 which is a CGI program is executed (step # 8).

  The image data selection process P1 receives the environment variable Query_String in which the value of the parameter 26 is set and the value of the environment variable Http_User_Agent in which the value of the specification information SPC is set as input, and a plurality of image data D1 stored in the image database DB1. , D2, D3,..., Select one image data Dx and output it to the HTTP communication program of the Web server.

  As shown in the flowchart of FIG. 15, in the image data selection process P1, advertisement identifier selection candidates Ax1, Ax2,... Are extracted from the advertisement identification database DB3 based on the value of the environment variable Query_String (steps # 1 to # 1 in FIG. 15). # 2) The advertisement identifier Ax is selected from the extracted advertisement identifier selection candidates Ax1, Ax2,... According to the setting selection conditions already described (step # 3 in FIG. 15). Further, based on the value of the environment variable Http_User_Agent, the image format and image size of the image data suitable for the specifications of the mobile phone HPn are selected from the specification information database DB4 (steps # 4 to # 5 in FIG. 15). Step 12 in FIG. 15 is selected from 12 types (= 4 formats × 3 sizes) of image data designated by the advertisement identifier Ax among the plurality of image data D1, D2, D3,... Stored in the image database DB1. The image data Dx suitable for the image format and the image size determined in (1) is selected (step # 6 in FIG. 15) and transferred to the HTTP communication program processed by the advertisement server control device 33 (step # 7 in FIG. 15).

  When the advertisement server control device 33 acquires the image data Dx, the advertisement server control device 33 transmits the HTTP response Res2 to the mobile phone HPn using this as the data body (step # 9), and the mobile phone HPn receives it. This completes one session of HTTP communication for acquiring banner advertisement image data.

  In this way, the mobile phone HPn can obtain image data Dx that is image data of a banner advertisement that is displayed and reproduced on the Web page by the HTML document 21 of the content server CSn and that is adapted to the specifications of HPn. When the image data Dx is acquired, the terminal control device 14 executes processing for displaying the image data Dx at a position on the Web page corresponding to the description position of the image tag 22 in the HTML document 21 (step # 10). Thus, the analysis of the HTML document 21 on the mobile phone HPn, the collection of necessary resources, and the display reproduction of the web page are completed.

  As described above, the operator of the content server CS adds the URL 24 of the image data selection process P1 of the advertisement server AS to the HTML document 21 displayed and reproduced as a web page by the mobile phone HP having various specifications. By simply setting a specific parameter 26 as an argument of the image tag 22, any one of a plurality of types of banner advertisements associated with the advertisement to be posted on the web page viewed by the mobile phone HPn Banner advertisements that are selected so as to change and can be displayed appropriately can be posted.

  Next, a series of operations of the advertisement system when the banner advertisement is selected and operated after the display of the web page and the banner advertisement is completed will be described below. As described above, the web page displayed on the liquid crystal monitor 18 of the mobile phone HPn is a banner advertisement that each content server CS1, CS2, CS3,. A banner advertisement with image data corresponding to the specifications of is displayed.

  When the banner advertisement in the web page is selected and operated by the up / down / left / right cursor keys 16 provided in the information input unit 11 of the mobile phone HPn and selected and determined by the determination button 17, the banner advertisement is displayed in the HTML document 21. Since the image is displayed by the image tag 22 described between the start tag 27s and the end tag 27e, that is, the banner advertisement is configured as a link element, the terminal control means 14 An HTTP request Rq3 for acquiring a linked HTML document is transmitted based on the URL 23 described as an argument (steps # 11 to # 12). That is, the HTTP request Rq3 is transmitted to the advertisement server AS specified by the URL 23 (step # 12).

  The advertisement server control device 33 of the advertisement server that has received the HTTP request Rq3 follows the path indicated in the Request-URI information 50b in the request method 50, and executes the URL data selection process P2 that is a CGI program (step #). 13). The URL data selection process P2 uses the value of the environment variable Query_String in which the value of the parameter 26 is set as an input, and from a plurality of URL data URL1, URL2, URL3,... Stored in the link database DB2, one URL data URLx To output to the HTTP communication program of the Web server.

  As shown in the flowchart of FIG. 16, in the URL data selection process P2, advertisement identifier selection candidates Ax1, Ax2,... Are extracted from the advertisement identification database DB3 based on the value of the environment variable Query_String (steps # 1 to # 1 in FIG. 16). # 2) From the extracted advertisement identifier selection candidates Ax1, Ax2,..., The advertisement identifier Ax is selected according to the already described setting selection conditions for the URL data selection process P2 (step # 3 in FIG. 16). The URL data URLx corresponding to the advertisement identifier Ax is selected from the plurality of URL data URL1, URL2, URL3,... Stored in the link database DB2 (step # 4 in FIG. 16), and the HTTP processed by the advertisement server control device 33 The data is transferred to the communication program (step # 5 in FIG. 16). When the advertisement server control device 33 acquires the URL data URLx, the advertisement server control device 33 transmits the HTTP response Res3 to the mobile phone HPn using this as the data body (step # 14), and the mobile phone HPn receives it. This completes one session of HTTP communication for acquiring the URL data of the link destination site.

  In this way, the mobile phone HPn can acquire the URL data URLx that is the URL data of the link advertisement displayed and reproduced on the Web page by the HTML document 21 of the content server CSn.

  When the mobile phone HPn acquires the URL data URLx (step # 15), the mobile phone HPn transmits a request to acquire an HTML document to the link destination server LSn indicated by the URL data URLx. That is, the HTTP request Rq4 is transmitted to the link destination server LSn (step # 16).

  When the link destination server LSn receives the HTTP request Rq4, it transmits an HTTP response Res4 whose data body is an HTML document (steps # 17 to # 18). Then, the terminal control device 14 of the mobile phone HPn receives this HTTP response Res4, and the terminal control device 14 executes processing for displaying the web page of the site provided by the link destination server LSn on the liquid crystal monitor 18 (step). # 19).

  In this way, in the mobile phone HPn, the acquisition of the URL information of the link destination site when the banner advertisement is selected and the display and reproduction of the Web page of the link destination site indicated by the URL information are completed.

  As described above, according to the Internet advertisement system of the present invention, in order for the advertisement server AS to provide the mobile phone HPn with a banner advertisement selected from a plurality of types of banner advertisements, the content server CS It is not necessary to transmit the HTML document 21 corresponding to the banner advertisement to be displayed to the mobile phone HPn, that is, the content server CS does not need to have a program for dynamically generating the HTML document 21 corresponding to the banner advertisement. Since it is only necessary to send fixed information such as a certain HTML document 21 stored in advance in the content server memory 30 to the mobile phone HPn, a simple configuration of the content server CS includes a plurality of types of advertisement servers. A highly functional advertising system that can provide an ad server selected from It can be achieved free. Therefore, an advertisement system that is highly functional and easy to introduce for content server CS operators was obtained.

  In addition, the banner advertisement provided by the advertisement server AS is selected from a plurality of types of banner advertisements that are intended to be displayed and reproduced together with the HTML document 21, and when a sufficient amount of time has elapsed, the plurality of types of banner advertisements are selected. Since all kinds of banner advertisements are displayed and reproduced on any one of the mobile phones HPn, the advertising system of the present invention can provide a plurality of types of banner advertisements on a large number of mobile phones HPn in terms of time and space. Can be displayed and reproduced in a distributed manner. Therefore, the operator of the content server CS can set a large number of banner advertisements intended to be displayed and reproduced, and the advertisement system of the present invention has a simple configuration with a fixed information of a certain HTML document 21. Even though the content server CS is configured, it is an excellent advertising system that can provide many banner advertisements.

  Further, in the advertising system of the present invention, it is possible to directly manage which banner advertisement is displayed and reproduced under what conditions when displaying and reproducing which web page in the advertisement server AS. The content server CS operator's request can be immediately reflected by the advertisement server AS operator without bothering each content server CS operator, and the content server CS operator and the advertisement server It will be an easy-to-use advertising system for any AS operator.

[Second Embodiment]
Hereinafter, a second embodiment of the present invention will be described with reference to the drawings. Note that this embodiment is common to many parts of the advertising system described in [First Embodiment] in the previous section, and the description of the common parts has already been described in the previous section. Only the part will be described. That is, in the [first embodiment], the advertisement server control device 33 of the advertisement server AS selects the image data Dx from the image data D1, D2, D3,... Stored in the advertisement server memory 32. While the process P1 is executed, in the [second embodiment], an image data conversion process P3 is executed instead of the image data selection process P1. For this reason, the advertisement server AS differs from that of the first embodiment with respect to the processing executed by the advertisement server control device 33 and the information stored in the advertisement server memory 32. Therefore, this point will be described below.

  In the advertisement server memory 32 of the advertisement server AS, a master image database DB5 as shown in FIG. 13 is stored instead of the image database D1 of the first embodiment. In the master image database DB5, advertisement identifiers A1, A2, A3,... For identifying banner advertisements and master image data Dm1, Dm2, Dm3,... Corresponding to the advertisement identifiers A1, A2, A3,. Stored.

  The image format of each master image data Dm1, Dm2, Dm3,... Is a PNG format, and the image size can be output by the image data conversion processing P3 in order to suppress degradation of image quality due to image size conversion as much as possible. It is S3 which is the maximum size among the image sizes.

  The advertisement server memory 32 stores a conversion information database DB6 as shown in FIG. The conversion information database DB6 stores conversion information referred to by the image data conversion process P3 when converting the image format and image size of the master image data Dm1, Dm2, Dm3,... Yes. Therefore, the advertisement server memory 32 functions as conversion information storage means.

  The conversion information is conversion information for converting image data in PNG format into one of PNG format, BMP format, JPEG format, and GIF format, and format conversion information Cvf1, Cvf2, Cvf3 associated with each image format , Cvf4 and conversion information for converting image data of an arbitrary size into one of the maximum size S3, the intermediate size S2, and the minimum size S1, and the size conversion information Cvs3, Cvs2, associated with each image size It consists of Cvs1. Since the master image data is in the PNG format, the format conversion information Cvf1 for converting to the PNG format is set to information indicating no conversion.

  In step # 8 of FIG. 2, the advertisement server control device 33 executes an image data conversion process P3 instead of the image data selection process P1 in the first embodiment. That is, as in the first embodiment, the advertisement server control device 33 of the advertisement server that has received the HTTP request Rq2 uses the value of the User-Agent information 51c (see FIG. 8) included in the request header 53 as an environment variable. The value of Http_User_Agent, which is one of Env, is temporarily stored in the advertisement server memory 32, and the value of the parameter 26 attached to the Request-URI information 50b in the request method 50 (see FIG. 8) Temporarily stored in the advertisement server memory 32 as Query_String, which is one of the environment variables Env of the advertisement server AS.

  Then, following the path indicated in the Request-URI information 50b in the request method 50, the image data conversion process P3 which is a CGI program is executed. The image data conversion process P3 receives the values of environment variables Query_String and Http_User_Agent as input, and selects one image data Dmx from a plurality of master image data Dm1, Dm2, Dm3,. Output to HTTP communication program of Web server.

  FIG. 17 shows a flowchart of the image data conversion process P3. The advertisement server control device 33 first determines an advertisement to be placed by the image tag 22 described in the HTML document 21 identified by the parameter 26, that is, an image advertisement identified by the environment variable Query_String. The advertisement identification database DB3 is searched based on the value of Query_String (step # 1), and several advertisement identifiers Ax1, Ax2,... Are extracted (step # 2). One advertisement identifier Ax based on a condition that the advertisement server control device 33 selects one corresponding to the time at which the image data conversion process P3 is processed is selected from among these advertisement identifiers Ax1, Ax2,. Is selected (step # 3). Then, one master image data Dmx corresponding to the selected advertisement identifier Ax is selected from the master image database DB5 (step # 4).

  On the other hand, the advertisement server control device 33 acquires the image format and image size corresponding to the mobile phone HPn that transmitted the HTTP request Rq2 from the value of the environment variable Http_User_Agent with reference to the specification information database DB4 (step # 5). ~ # 6). Then, format conversion information Cvfx and size conversion information Cvsx necessary for converting the master image data Dmx selected in step # 4 into the image format and image size acquired in step # 6 are stored in the conversion information database DB6. Format conversion information Cvf1, Cvf2, Cvf3, Cvf4 and size conversion information Cvs1, Cvs2, Cvs3 are selected respectively (step # 7).

  Based on the format conversion information Cvfx and size conversion information Cvsx selected in step # 7, the master image data Dmx selected in step # 4 is converted to obtain image data Dx (step # 8). In general, if the image format of the image data is converted, the image size may be different from the original image size. Therefore, in the image data conversion process P3, the image format of the master image data Dmx is based on the format conversion information Cvfx. After the conversion, the image size is converted based on the size conversion information Cvsx.

  Thus, the image data Dx converted into the image format and the image size adapted to the specifications of the mobile phone HP are output to the HTTP communication program of the Web server in the HTML format (step # 9).

  As described above, when obtaining the image data Dx having the image format and the image size adapted to the specifications of the mobile phone HP, the image data conversion process P3 is performed, and the image data is stored in the advertisement server memory 32 of the advertisement server AS. The image data that must be stored is the number of advertisement identifiers A1, A2, A3,..., And image data for each image format and image size is not necessary. The amount of information of the entire image data can be reduced, and the hardware resources of the advertisement server AS can be used effectively.

[Another Embodiment of the Invention]
Hereinafter, other embodiments of the present invention will be listed.
(1) In each of the above embodiments, the system configured with the parameter 26 described in the HTML document 21 as the advertisement display identification information has been exemplified. Header information including unique information about the content server CS such as Referer information 51a or X-Locking information included in the Rq2 request header 53 may be used as the advertisement display identification information. In these cases, in the advertisement server AS, based on the information of the request header 53 of the HTTP request Rq2, the environment variable Env is set to Http_Referer or Http_X_Locking, and the image data selection process P1 or the image data conversion process P3, and the URL data selection These environment variables are used in place of the environment variable Query_String in which the value of the parameter 26 is set when the process P2 is executed.

(2) The present invention has been described with an example in which the image data selection process P1, the URL data selection process P2, and the image data conversion process P3 executed by the advertisement server control device 33 based on the Request-URI information 50b are CGI programs. However, these processes may not be a CGI program but may be, for example, an SSI (Server Side Includes) program that executes a command embedded in an HTML file specified by the Request-URI information 50b.

(3) The types of image formats of the image data obtained by the image data selection process P1 and the image data conversion process P3 may be smaller or larger than the four types illustrated, and the types of image sizes are also illustrated by example 3. There may be fewer or more than types.

(4) The banner advertisement information may be text data instead of image data. In this case, the advertisement server control device 33 selects the character code of the text data suitable for the specification of the mobile phone HP from the specification information database DB4 based on the value of the environment variable Http_User_Agent indicating the specification information SPC of the mobile phone HP. Will do.

(5) In any of the embodiments described above, the advertisement server AS transmits advertisement information corresponding to the specifications of various mobile phones HP for each banner advertisement. It is also possible to transmit advertisement information corresponding to the same.

(6) In the advertisement information selection process exemplified in the image data selection process P1, a plurality of advertisement information may be selected as the selected advertisement information. In this case, the advertisement server AS connects a plurality of advertisement information and transmits it as one advertisement information to the communication terminal.

(7) The advertisement information may be voice information generated by the speaker 19 or vibration information generated by the vibrator 20 in addition to characters or image information displayed on the display liquid crystal monitor 18.

(8) In each of the above embodiments, the present invention has been described with an example in which the communication terminal is the mobile phone HP. However, the present invention is not limited to this. For example, the communication terminal is a personal digital assistant (PDA), a notebook computer, or a desktop personal computer. May be.

Schematic configuration diagram of the Internet advertising system of the present invention Explanatory diagram of communication contents in the Internet advertising system of the present invention Schematic configuration diagram of content server Schematic configuration diagram of mobile phone Schematic configuration diagram of an advertisement server in the first embodiment Example of HTML document provided by content server Data structure of general HTTP request An example of an HTTP request sent in the advertising information request sending process An example of an image database Link database example An example of an advertising identification database Example of specification information database Example of master image database Example of conversion information database Flow chart of image data selection processing URL data selection flowchart Flow chart of image data conversion processing

Explanation of symbols

CS content server
AS ad server
HP mobile phone (communication terminal)
NET Internet
Rq1 Content information request information
Dx banner ad information (ad information)
URLx link information
Cvf1, Cvf2, Cvf3, Cvf4, Cvs1, Cvs2, Cvs3 conversion information
SPC specification information 11 Information input unit 12 Display reproduction means 13 Terminal information storage means 14 Terminal control means 21 Content information 22 Banner advertisement request information (advertisement request information)
26 advertising display identification information 27s link information request information 30 content server storage means 31 content server control means 32 advertisement server storage means (conversion information storage means)
33 Advertising server control means

Claims (7)

An Internet advertisement in which a content server, an advertisement server, and a communication terminal are communicably connected to each other via the Internet, and the communication terminal displays and reproduces content information provided by the content server and advertisement information provided by the advertisement server. A system,
The content server is
Content server storage means for storing the content information, advertisement request information for requesting the advertisement information from the advertisement server, and advertisement display identification information associated with the advertisement request information;
Content that executes content information transmission processing for transmitting the content information, the advertisement request information, and the advertisement display identification information stored in the content server storage unit to the communication terminal based on the content information request information from the communication terminal Server control means,
The communication terminal is
An information input unit for inputting the content information request information;
Display reproduction means for displaying and reproducing the content information and the advertisement information;
Content information request information transmission processing for transmitting the content information request information input by the information input unit to the content server, the content information from the content server, the advertisement request information, and the advertisement display identification information are acquired. Content information acquisition process, advertisement information request transmission process for transmitting the advertisement request information and the advertisement display identification information acquired in the content information acquisition process to the advertisement server, and an advertisement for acquiring the advertisement information from the advertisement server Terminal control for executing information acquisition processing and display reproduction processing for displaying and reproducing the content information acquired in the content information acquisition processing and the advertisement information acquired in the advertisement information acquisition processing by the display reproduction means Means comprising:
The advertising server is
Advertisement server storage means for storing a plurality of types of advertisement information in association with the advertisement display identification information;
Based on the advertisement request information from the communication terminal and the advertisement display identification information, the advertisement information selected from among a plurality of types of the advertisement information associated with the advertisement display identification information has elapsed over time. And an advertisement server control means for performing an advertisement information transmission process for selecting the selected advertisement information to be transmitted to the communication terminal. Internet advertising system. The communication terminal is provided with terminal information storage means for storing specification information indicating the specification of the communication terminal,
The terminal control means is configured to transmit the specification information to the advertisement server in the advertisement information request transmission process,
The advertisement server storage unit is configured to store, for each of the plurality of types of advertisement information, a plurality of types of advertisement information corresponding to a plurality of types of specifications of the display reproduction unit included in the communication terminal,
The advertisement server control means corresponds to the specification information from the communication terminal out of a plurality of types of advertisement information corresponding to the advertisement information selected based on the setting selection condition in the advertisement information transmission process. The Internet advertising system according to claim 1, wherein the Internet advertising system is configured to select advertising information in a form and transmit the selected advertising information to the communication terminal. The communication terminal is provided with the terminal information storage means for storing specification information indicating the specification of the communication terminal,
The terminal control means is configured to transmit the specification information to the advertisement server in the advertisement information request transmission process,
Conversion information for storing, in the advertisement server, conversion information for converting the advertisement information stored in the advertisement server storage means into a plurality of types of advertisement information corresponding to a plurality of specifications of the display reproduction means provided in the communication terminal. Storage means are provided,
In the advertisement information transmission process, the advertisement server control means converts the advertisement information selected based on the setting condition into advertisement information in a form corresponding to the specification information from the communication terminal by the conversion information. The Internet advertising system according to claim 1, wherein the converted advertising information is transmitted to the communication terminal. The advertising information is banner advertising information;
The advertisement request information includes link information request information for requesting link information about site information in addition to the banner advertisement request information for requesting the banner advertisement information.
The terminal control means
Link information request transmission for transmitting the link information request information and the advertisement display identification information to the advertisement server when the banner input information displayed and reproduced in the display reproduction process is selected and operated by the information input unit. Processing, link information acquisition processing for acquiring the link information from the advertisement server, and acquiring the site information based on the link information acquired in the link information acquisition processing, and displaying the site information in the display reproduction means Configured to execute the site information display playback process to display and playback
The advertisement server control means is
A link selected based on a link information selection setting selection condition from among a plurality of types of link information associated with the advertisement display identification information by the link information request information and the advertisement display identification information from the communication terminal The Internet advertising system according to any one of claims 1 to 3, wherein the Internet advertisement system is configured to execute link information transmission processing for transmitting information to the communication terminal.   5. The Internet advertisement system according to claim 4, wherein the link information selection setting selection condition is set such that what is selected from the plurality of types of link information changes with time.   The content information is configured in a form including the advertisement request information, and the advertisement request information is configured in a form including the advertisement display identification information. Internet advertising system.   The Internet advertising system according to claim 1, wherein the communication terminal is a mobile phone.

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