KR100845985B1 - System for advertising based on internet and method therefor - Google Patents

Abstract

A system and a method for performing AD(ADvertisement) based on the Internet are provided to improve user satisfaction for a search result, and offer an advertiser a reasonable and effective AD model by displaying a search result and the ADs related to the search result in a search result screen at the same time. A user terminal(100) transmits a retrieval request or a retrieval condition signal to a web sever(300) through an information communication network(200). A searcher(310) performs search according to a search condition received from a database(400). An information generator(320) generates search result information to be transmitted to a user terminal(100) based on a search result of the searcher. A display controller(330) transmits a search result screen to a user terminal by partially looping homepage or website names related to the search condition or corresponding to a lower classification of the search condition in a first area of the search result screen. A central controller(340) controls various kinds of information interchanges among the searcher, the information generator, and the display controller. The database includes a category database(410), a keyword database(420), a contents database(430), and an AD information database(440).

Description

System for advertising based on internet and method therefor}

The present invention relates to an internet-based advertising system and method, and more particularly, when a user inputs a search condition to search, homepages related to the search condition or corresponding to a sub-category of the search condition are displayed in a predetermined area of the search result screen. By splitting and looping in parallel and simultaneously displaying advertisements or other information related to the search conditions on the search result screen, the Internet-based system improves the user satisfaction with the search results and provides the advertiser with a reasonable and effective advertising model. It relates to an advertising system and method.

In the keyword advertisement provided in the conventional portal site, the result screen according to the input search word is presented to the advertiser, and the result screen according to the rank of the amount paid by the advertiser is presented to the advertiser. Take the way to be sent. As shown in Fig. 1, the result screen generally includes the advertiser's site name and address.

According to the conventional keyword advertising method as described above, the sorting order in which the advertisement is displayed on the user terminal is determined by the rank of the advertisement cost regardless of the category such as the type of business or the type of item that the user wants to search. There was a problem that the original function is distorted and changed into a tool of unit price competition.

That is, it is not easy for the user to simply check the information or the site classified by various classification criteria such as industry type and item type. In addition, advertisers feel unreasonable due to an increase in advertising costs that are not proportional to the advertising effect, and there are problems that side effects such as intentionally clicking on a competitor's site or causing a keyword push.

The problem to be solved by the present invention is to solve the above problems, Internet-based advertising system that enables a new advertising model, such as the main flash or banner advertising of the keyword-specific site different from the conventional uniform Internet advertising model And a method.

Another object of the present invention is to solve the above problems, and to provide an efficient and reasonable Internet-based advertising system and method that can generate active traffic and improve user convenience and advertiser satisfaction.

Another problem to be solved by the present invention is to solve the above problems, the user can obtain a comprehensive information about keywords, that is, a comprehensive information such as site, news, content, etc. satisfaction with the search results It is to provide an Internet-based advertising system and method that is significantly improved.

Another problem to be solved by the present invention is to solve the above problems, Internet-based advertising that can activate the community and effectively share the data through the relationship advertising classified by industry, region, or interest, etc. It is to provide a system and method.

The present invention relates to an internet-based advertising system, comprising: a user terminal for transmitting a search request signal by inputting a search condition of a user to a web server; A search result screen is transmitted to the user terminal by performing a search according to the received search condition, and a classification corresponding to the search condition or sub-classifying the search condition within a first predetermined area of the search result screen. A web server that loops through a homepage or a website name corresponding to each classification item for each item; A database storing the search condition related information; And an information communication network connecting the user terminal and the web server to each other.

Preferably, the user terminal is any one of a personal computer, a personal digital assistant, and a mobile phone.

In addition, it is preferably set to 1 or 2 or more, characterized in that it further comprises an operator terminal connected to the web server for managing the user's subscription request, performing the search or storage of the search condition related information.

Also, preferably, the web server detects a mouseover event at the user terminal for the website name or a function of switching the homepage to a full screen when detecting a mouseover event at the user terminal for the homepage. In one case, it is characterized in that it comprises a function to display the main screen of the website corresponding to the website name in full screen.

Also preferably, the web server may include a function of searching for content or advertisement related to the received search condition from the database and displaying the content or advertisement in a second predetermined area of the search result screen.

Preferably, the content includes a library or a community, and the web server forms a selection menu of the library or community at a predetermined position on the search result screen to receive a selection signal of the selection menu from the user terminal. It includes a function of linking the website address of the selected library or community.

Also preferably, the web server, the search unit for performing a search according to the search conditions received from the database; An information generation unit generating search result information to be transmitted to the user terminal based on a search result performed by the search unit; In the first predetermined area of the search result screen, a homepage or a website name corresponding to each category is divided and looped by each category for having a relationship with the search condition or a sub category of the search condition. A display controller which transmits a search result screen to the user terminal; And a central control unit controlling various information exchanges between the search unit, the information generation unit, or the display control unit.

Also preferably, the database may include a category-specific database that stores category-specific information classified according to a classification criterion including classification by industry; A keyword database for classifying the category-specific information for each keyword and storing the classified information; A content database for classifying and storing contents related to each category or keyword by category or keyword; And an advertisement information database for storing advertisement information including advertiser information or advertisement application information.

On the other hand, the present invention relates to an Internet-based advertising method, comprising the steps of: (a) a web server receiving a search request signal by inputting a search condition from a user terminal; (b) perform a search according to a search condition received by the web server, and have a relationship with the search condition or a sub-category of the search condition within a first predetermined area of a search result screen to be transmitted to the user terminal; Constructing the search result screen by dividing a loop of a homepage or a website name corresponding to each category by a category; And (c) transmitting and displaying the configured search result screen to the user terminal.

Preferably, the step (a) comprises, (a1) the web server receiving a login signal from the user terminal.

Also preferably, the step (b) includes (b1) converting the home page to a full screen when the web server detects a mouse over event at the user terminal for the home page. do.

Also, the step (b), (b2) when the web server detects a mouse-over event in the user terminal for the website name, the base screen of the website corresponding to the website name is unpacked Switching to the screen; characterized in that it comprises a.

Also preferably, the step (b) may include (b3) searching for a content or advertisement related to a search condition received by the web server from a database and placing the content or advertisement in a second predetermined area of the search result screen. It features.

And preferably, after the step (c), (d) the operator terminal is connected to the web server to manage the user's subscription request, performing the search or storage of the search condition related information; do.

According to the present invention, there is an effect of providing a new advertising model, such as the main flash or banner advertising of the keyword-specific sites different from the conventional uniform Internet advertising model.

According to the present invention, there is an effect of providing an efficient and reasonable keyword advertising method that can generate active traffic and improve user convenience and advertiser satisfaction.

According to the present invention, since the user can obtain comprehensive information on keywords, that is, comprehensive information such as a site, news, and content, the user's satisfaction with a search result is remarkably improved.

According to the present invention, there is also an effect that can activate the community and effectively share the material through the relationship advertising classified by criteria such as by industry, region or interest.

Before describing the details for carrying out the present invention, it should be noted that the configuration that is not directly related to the technical gist of the present invention has been omitted within the scope of not distracting the technical gist of the present invention.

In addition, the terms or words used in the present specification and claims are consistent with the technical spirit of the present invention on the basis of the principle that the inventor can appropriately define the concept of the term in order to explain the invention in the best way. It should be interpreted as meaning and concept.

Hereinafter, an Internet-based advertising system according to a preferred embodiment of the present invention will be described with reference to FIGS. 2 to 6.

2 is an overall configuration diagram of the Internet-based advertising system according to a preferred embodiment of the present invention, Figure 3 is an illustration of the main screen before performing a search in the user terminal, Figure 4 is a search displayed on the user terminal 5 is an exemplary view of a part of a database for each category, and FIG. 6 is an exemplary view of a homepage that is switched to the full screen when a mouse-over event occurs.

As shown in FIG. 2, the Internet-based advertising system according to the preferred embodiment of the present invention includes a user terminal 100, an information communication network 200, a web server 300, a database 400, and an operator terminal 500. It includes.

The user terminal 100 transmits a search condition that a user wants to search, that is, a search request signal by inputting a keyword or a category, to the web server 300 through the information communication network 200, and the web server 300. Receives and displays the search result information according to the search request signal from the.

The user can check various search result information related to the entered keyword or enter the sub-categories of the input keyword by inputting a random keyword, and select the category classified by business type or region, etc. You can check the information of various search results with the last name.

The user terminal 100 has an Internet browser (eg, Netscape, Internet Explorer, etc.) capable of displaying web content in the form of Hyper Text Markup Language (HTML), and a personal computer capable of displaying a web page. (personal computer), personal digital assistant (PDA) or mobile phone.

In addition, the information communication network 200 performs a function of connecting the user terminal 100 and the web server 300 or the operator terminal 500 and the web server 300 to each other. The information communication network 200 includes a wired internet network using a TCP / IP protocol and a wireless internet network using a WAP protocol.

In addition, the web server 300 performs a search according to the received keyword or category to perform a frame allocation operation within the website where the search result information is to be displayed on the user terminal 100, and displays a search result screen on the user terminal. And a search unit 310, an information generation unit 320, a display control unit 330, and a central control unit 340.

The search unit 310 performs a search according to the keyword or category received from the database 400.

Specifically, the search unit 310 performs a category-specific search from the category database 410, performs a search according to the relational keyword from the keyword database 420, and receives the keyword or category received from the content database 430. Content search such as news, job listing information, data information, community information, and the like, and advertisement information search such as advertiser information, main flash, or banner advertisement are performed from the advertisement information database 440.

Next, the information generator 320 generates search result information to be transmitted to the user terminal 100 based on the search result performed by the search unit 310.

Next, the display control unit 330 configures a search result screen by performing a frame assignment operation in a website where a search result information generated by the information generating unit 320 is displayed on the user interface and the user terminal 100. The search result screen is transmitted to the user terminal 100.

Specifically, the homepage of each of the relational keywords is automatically looped in each frame in the website that is automatically activated based on the relational keywords such as the type of business or region related to the input keyword or category, and the main website of the website. The screen is created as a thumbnail image, and when the mouse-over event for any looped homepage is detected, the corresponding homepage is switched to the full screen.

Alternatively, the website names of the homepages for each of the relational keywords may be displayed in a divided manner in each frame, and the sub-categories (industry, etc.) divided below the website name may be displayed so that the user may determine which criteria are divided. If the mouse-over event for any displayed website name is detected, it is also possible to display the base screen of the detected site in full screen.

For example, a search result form and a basic classification method formed in a frame of a website according to input of a keyword or a category will be described as follows. In this case, regardless of whether or not to purchase a keyword, based on the unique classification (industry, etc.) that the items of the upper category do not overlap.

If the keyword or category is [car], it displays sub-categories such as car article site, car sales site, car used site, and car insurance site.

If the keyword or category is [car sales], it displays sub-categories such as Hyundai Motor Sales, Kia Motor Sales, Audi Sales, and Mercedes-Benz Sales. In this case, other classification criteria such as regional classification may be adopted instead of the classification by company.

If the keyword or category is [Hyundai Motor Sales], the sub-categories such as Hyundai Motor Sales Seoul, Hyundai Motor Sales Busan, and Hyundai Motor Sales Daegu are displayed. At this time, other types of classification other than regional classification of Hyundai Motor sales are also possible.

If the keyword or category is [Hyundai Motor Sales Seoul], the sub-categories such as Hyundai Motor Sales Seoul Gangnam Center and Hyundai Motor Sales Seoul Songpa Center are displayed. In this case, it is possible to classify other types of vehicles than the regional classification for Hyundai Motor Sales Seoul.

In addition, the display controller 330 may allocate content or advertisement information searched by the searcher 310 to a predetermined area of a website to be displayed by the user terminal 100.

In this case, content such as news or job information related to the received keyword or category may be allocated as text, and a selection menu such as a reference room or a community is formed at a predetermined position of the website and selected from the user terminal 100. If a menu click signal is received, it may be set to link a website address of a corresponding library or community.

3 illustrates a main screen displayed on the user terminal 100 before performing a search, and one screen of a search result screen configured by the display controller 330 for the case where the keyword [car] is entered in FIG. 4. An example is shown.

In the lower part of FIG. 4, it is possible to identify the homepages that are typically looped and classified into insurance, supplies, used, and sold in parallel. For example, when the user mouses over the homepage looped by the [car] insurance, the homepage is switched to the full screen.

When a user clicks on a homepage looped on [car] insurance, the homepages corresponding to the subcategory of the [car] insurance may be set to loop in the same way, or the homepages corresponding to the [car] insurance category are sorted regularly. It can also be set to display according to the method.

In the upper part of FIG. 4, a selection menu such as a community or a reference room for the [car] can be checked, and the main flash advertisement related to the [car] and the news related to the [automotive] can be checked in the center. On the left side of FIG. 4, it is possible to confirm the area where job posting information and related banner advertisements of the [automotive] industry are arranged.

Finally, the central control unit 340 controls the search unit 310, the information generation unit 320, and the display control unit 330, and performs overall control such as information analysis and communication processing.

In addition, the database 400 stores category-specific and keyword-specific search information, related content and advertisement information, and includes a category-specific database 410, a keyword database 420, a content database 430, and an advertisement information database ( 440).

The category database 410 stores category information classified by various classification criteria such as industry type and company name. The category information may include a business name, a business type, a business address, a business type, a business status, a business telephone number, URL information of a business website, and the like.

5 illustrates an example of data stored in the category-specific database 410, the category-specific database 410 may reclassify and store the data of FIG. 5 according to various classification criteria. For example, in the case of searching for [car], data items related to [car], that is, a hi-car, a Hyundai car, and a Songjung used car are extracted from the data of FIG.

Next, the keyword database 420 classifies and stores the information for each category by keyword.

Next, the content database 430 classifies and stores contents related to each category or keyword by category or keyword.

The category information, the keyword information, or the content information may be set to be collected periodically or at any time by accessing a website such as a portal site that provides corresponding information.

Finally, the advertisement information database 440 stores advertiser information or advertisement application information. The advertisement application information includes information such as a main flash or banner advertisement to be displayed on the user terminal 100. Advertiser information or advertisement application information may be collected online or offline and stored in the advertisement information database 440.

In addition, the operator terminal 500 is connected to the web server 300 through the information communication network 200 to manage the user's subscription request, search jobs or information storage for the database 400, the database 400 may upload information to be stored. The operator terminal 500 may be set to 1 or 2 or more, and when set to 2 or more, the operator terminals 500 may form a group network.

6 illustrates an example of an image converted to a full screen when a user mouses over a homepage looped at a lower end from a search result screen according to an exemplary embodiment of the present invention. As a result, the user can easily access the home page that he or she has searched for.

Hereinafter, an internet-based advertising method according to a preferred embodiment of the present invention will be described with reference to FIG.

7 is an overall flowchart of an internet-based advertising method according to a preferred embodiment of the present invention.

First, as shown in FIG. 7, the web server 300 receives a connection signal from the user terminal 100 (S10).

Next, the web server 300 receives a login signal from the user terminal 100 (S20).

In step S20, if the user is not an existing member, a new member registration procedure is performed. The login process or the new member registration process may use a conventional method, and thus detailed description thereof will be omitted.

Next, the web server 300 receives a keyword or category from the user terminal 100 and searches accordingly (S30).

Next, the web server 300 configures a screen to display the search result information by the step S30 to the user terminal 100 (S40).

The detailed description of the step S40 is as follows.

1. Create a popup homepage corresponding to the received keyword or category.

2. A classification item corresponding to the received keyword or a sub category of the category is configured. For example, when the received keyword is 'car', a classification item such as an automobile product, a car sale, a used car, and an automobile insurance is configured.

3. Search the information corresponding to the classification item configured from the database 400 to form a searched homepage in a frame of a website to be displayed on the user terminal 100. At this time, the homepage for each item to be formed in each frame is simultaneously looped in parallel.

4. Contents such as news and job listings related to keywords or categories received from the database 400 are searched and placed in a website to be displayed by the user terminal 100.

5. The screen is configured by arranging information applied for an advertisement such as a main flash or banner advertisement from the database 400 in a website to be displayed by the user terminal 100.

Finally, the web server 300 transmits and displays the screen configured in step S40 to the user terminal 100 (S50).

As described above and described with reference to a preferred embodiment for illustrating the technical idea of the present invention, the present invention is not limited to the configuration and operation as shown and described as described above, it is a deviation from the scope of the technical idea It will be understood by those skilled in the art that many modifications and variations can be made to the invention without departing from the scope of the invention. Accordingly, all such suitable changes and modifications and equivalents should be considered to be within the scope of the present invention.

1 is an exemplary view of a search result screen by inputting a keyword in a conventional search site.

2 is an overall configuration diagram of an internet-based advertising system according to a preferred embodiment of the present invention.

3 is an exemplary view of a main screen before performing a search in a user terminal.

4 illustrates an example of a search result displayed on a user terminal.

5 is an exemplary view of a part of a category-specific database.

6 is an exemplary diagram of a homepage converted to a full screen when a mouse-over event is performed;

7 is an overall flowchart of an internet-based advertising method according to a preferred embodiment of the present invention.

Claims (14)

In the Internet-based advertising system, A user terminal 100 transmitting a search request signal by inputting a search condition of the user to the web server 300; The search result screen is transmitted to the user terminal 100 by performing a search according to the received search condition, and has a relationship with the search condition or a sub-category of the search condition within a first predetermined area of the search result screen. A web server 300 which loops the home page or the website name corresponding to each category by the corresponding category; A database 400 for storing the search condition related information; And And an information communication network (200) connecting the user terminal (100) and the web server (300) to each other. The method of claim 1, The user terminal (100) is an Internet-based advertising system, characterized in that any one of a personal computer (personal computer), PDA (personal digital assistant) and a mobile phone. The method of claim 1, 1 or 2 or more, Internet-based advertising, characterized in that it further comprises an operator terminal 500 is connected to the web server 300 to manage the user's subscription request, performing the search or storage of the search condition related information system. The method of claim 1, When the web server 300 detects a mouseover event in the user terminal 100 for the homepage, the web server 300 switches the homepage to a full screen or in the user terminal 100 for the website name. And a function of displaying a basic screen of the website corresponding to the website name in full screen when the mouse-over event is detected. The method of claim 1, The web server (300) comprises a function for displaying the content or advertisement related to the received search conditions from the database (400) to display in the second predetermined area of the search result screen. The method of claim 5, wherein The content includes a library or a community, and the web server 300 receives a selection signal of the selection menu from the user terminal 100 by forming a selection menu of the library or a community at a predetermined position on the search result screen. In one case, the Internet-based advertising system comprising the function of linking the website address of the selected archive or community. The method of claim 1, The web server 300, A search unit 310 for searching according to a search condition received from the database 400; An information generation unit 320 generating search result information to be transmitted to the user terminal 100 based on a search result performed by the search unit 310; In the first predetermined area of the search result screen, a homepage or a website name corresponding to each category is divided and looped by each category for having a relationship with the search condition or a sub category of the search condition. A display controller 330 for transmitting a search result screen to the user terminal 100; And And a central control unit (340) for controlling the exchange of information between the search unit (310), the information generating unit (320) or the display control unit (330). The method of claim 1, The database 400, A category database 410 for storing category-specific information classified by classification criteria including classification by industry type; A keyword database 420 for classifying the category-specific information for each keyword and storing the classified information; A content database 430 for classifying and storing contents related to each category or keyword by category or keyword; And And an advertisement information database (440) for storing advertisement information including advertiser information or advertisement application information. In the Internet-based advertising method, (a) the web server 300 receiving a search request signal by inputting a search condition from the user terminal 100; (b) performs a search according to the search condition received by the web server 300, and has a relationship with the search condition or is within the first predetermined area of the search result screen to be transmitted to the user terminal 100; Constructing the search result screen by dividing a loop of a homepage or a website name corresponding to each classification item for each classification item corresponding to a sub-category of a condition; And (c) transmitting and displaying the configured search result screen to the user terminal (100). The method of claim 9, In step (a), (a1) receiving a login signal from the user terminal (100) by the web server (300). The method of claim 9, In step (b), (b1) converting the home page to a full screen when the web server 300 detects a mouse-over event in the user terminal 100 for the home page; . The method of claim 9, In step (b), (b2) when the web server 300 detects a mouse-over event in the user terminal 100 for the website name, changing the base screen of the website corresponding to the website name to a full screen; Internet-based advertising method comprising a. The method of claim 9, In step (b), (b3) searching for content or advertisement related to the search condition received by the web server 300 from the database 400 and placing the content or advertisement in a second predetermined area of the search result screen; Advertising method. The method of claim 9, After step (c), (d) an operator terminal (500) connected to the web server (300) to manage a user's subscription request, performing a search, or storing information related to a search condition; further comprising the Internet-based advertising method.

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