KR100343642B1 - advertising method and advertising system through electronic mails - Google Patents

Abstract

The present invention relates to an e-mail advertising method and an e-mail advertising system through the Internet, wherein the e-mail advertising method according to the present invention, in the e-mail advertising method through the Internet, includes at least one sender connected via the Internet. Displaying advertisement information; The sender selecting one of the advertisement information and inputting a recipient's e-mail address and an e-mail message; Transmitting advertisement information selected by the sender and reward information according to recognition of the advertisement information to the recipient's e-mail address by attaching the created message to the message; Storing the sender's information, the receiver's information, and the reward information; The recipient selecting and recognizing the at least one advertisement information; And providing a reward according to the reward information to at least one of the sender and the receiver. Accordingly, according to the present invention, an e-mail advertising method and e-mail advertising system for maximizing the advertising effect by inducing active participation of the Internet user through the provision of a compensation service is provided.

Description

Advertising method and advertising system through electronic mails}

The present invention relates to an e-mail advertising method and an e-mail advertising system through the Internet, and more particularly, to an e-mail advertising method and an e-mail advertising system that enhances the advertising effect by attaching an advertisement including a lottery to the e-mail. will be.

As the Internet age opens, the number of Internet users is increasing rapidly, and advertisers are using a lot of advertisement methods through the Internet to place advertisements on Internet sites with high connection rate, away from general advertisement methods such as TV or newspaper. Such Internet advertising methods include banner advertisements in which a plurality of advertisement frames are placed on an Internet site or an advertisement content is placed in an image file. According to statistics of an advertisement company, only one in 100 users uses an advertisement effect using a banner. The advertising effect was low enough to click on the banner. In addition, the advertising method of 'advertisement gives money' is more effective than banner advertisements, which was once widely advertised and is now a general form of advertisement, but most Internet users are not interested in the small amount of money generated from advertisements. There is not much advertising effect for users.

Recently, it has been mainly used for correspondence between individuals, but as a communication solution between companies and companies, or between companies and individual consumers, a method of inserting advertisements into e-mails via the Internet has been in the spotlight.

As such a method, Japanese Patent Application Laid-open No. 10-320314 (published December 4, 1998) is an electronic mail advertisement inserting device for automatically inserting an advertisement when sending, receiving, or sending an electronic mail. The advertisement accumulator (storage), characterized in that it comprises an insertion determination unit for determining the insertion in the e-mail in the advertisement accumulator. This allows the sender to send an e-mail containing a plurality of advertisements to an unspecified number of people in one process. However, as the Act on the Promotion of Information and Communication Network Utilization, etc., enacted from July 1, 1999, the sender who sends e-mail undesiredly by the receiver may be punished.

As such, as disclosed in the above document, if the transmission of an e-mail in which only an advertisement is inserted is repeated, the recipient of the e-mail becomes uncomfortable with receiving an undesired advertisement, and the response rate of the recipient to the advertisement is lowered. As a result, advertisements using e-mail, including advertisements that do not receive the attention of the recipient, eventually lose their utility. Therefore, given the fact that Internet service providers rely on advertisements for their main revenue sources, advertisers may be distrusted by the poor advertising effect on the Internet, and this may not be a problem for service providers who provide Internet services with advertising revenue. none.

As an alternative to this, there is a demand for the development of an advertising method that induces interest in and has an active interest in Internet advertising.

Accordingly, according to the present invention, there is provided an e-mail advertising method and an e-mail advertising system for maximizing the advertising effect by making the advertisement active by using the e-mail between the sender and the receiver by providing a compensation service.

1 is a block diagram of an e-mail server system according to the present invention;

2 is a flowchart illustrating a mail sending process by the electronic mail server system of FIG. 1;

3 is a configuration diagram of a message creation screen of the e-mail service of FIG. 1;

4 is a configuration diagram of an advertisement selection screen of the e-mail service of FIG. 1;

5 is a configuration diagram of an advertisement selection information screen of the e-mail service of FIG. 1;

6 is a configuration diagram of a lottery screen of the e-mail service of FIG. 1;

7 is a flowchart illustrating a mail reception process by the electronic mail server system of FIG.

* Explanation of symbols for the main parts of the drawings

1: user database 3: advertising database

5: compensation information database 7: control unit

9: Mail writing service department 10: E-mail advertising system

11: sender 13: receiver

20: message creation screen 21: member confirmation

23: Member Register 40: Ad selection screen

43: advertisement selection unit 47: weekly lottery advertising screen

50: Mail selection information screen

In accordance with an aspect of the present invention, there is provided a method for advertising an e-mail through the Internet, the method comprising: displaying at least one advertisement information to a sender connected through the Internet; The sender selecting one of the appeal advertisement information and inputting the recipient's e-mail address and an e-mail message; Transmitting advertisement information selected by the sender and reward information according to recognition of the advertisement information to the recipient's e-mail address by attaching the created message to the message; Storing the sender's information, the receiver's information, and the reward information; The recipient selecting and recognizing the at least one advertisement information; And providing a reward according to the reward information to at least one of the sender and the receiver. The reward information is a lottery ticket, and the lottery ticket is won by lottery. And it is preferable that the lottery lottery ticket is determined. The reward information may be provided as the content information to provide a variety of content information to the sender.

On the other hand, the above object, according to another field of the invention, a user database for storing information about the user; An advertisement database storing at least one advertisement information; A reward information database storing reward information about recognition of the advertisement information; Display and select advertisement information from the advertisement database to the sender connected through the Internet, and send the advertisement information and the reward information drawn from the reward information database to the recipient designated by the sender together with the message written by the sender. And a controller configured to store the sender's information, the receiver's information, and the reward information in the user database, and provide a reward to at least one of the sender and the receiver according to the reward information. It may also be achieved by a mail advertisement system. Here, the reward information is preferably a lottery ticket. Further, the reward information may be provided as content information. A mail writing service unit that supports mail writing by the sender is further provided. It is preferable to include.

Hereinafter, with reference to the accompanying drawings showing an embodiment of the present invention will be described in detail the present invention.

As shown in FIG. 1, the e-mail advertisement system 10 includes a user database 1 in which information about the initiator 11 and the receiver 13 is stored, and an advertisement database 3 in which advertisement information is stored. A reward information database (5) storing reward information on recognition of advertisement information, a mail writing service unit (9) for supporting an email writing service to a sender (11) connected through the Internet, and each database And a control unit 7 for storing and retrieving information from and controlling the mail creation service unit 9. The user database 1 includes information on the sender 11 including the e-mail address of the sender 11, and the sender. Recipient 13 information including the e-mail address of the receiver 13 inputted by (11) and reward information to be provided to the receiver 13 and the sender 11 upon recognition of the advertisement information selected by the sender 11. Is stored. In this case, the reward information may be provided to the sender 11 and the receiver 13 as the same reward details, or may be provided as different reward details, respectively. The advertisement database 3 may be provided from an advertiser or produced according to an advertiser's request. The information on the plurality of advertisements is stored. The advertisement may be formed of a still image, a video, text, or the like, and may include sound or voice.

The reward information database 5 stores reward information provided to the sender 11 and / or the receiver 13 when the advertisement is recognized. Compensation information includes rewards such as gift certificates, cash, cyber money, discount coupons, sweepstakes, and content information, and each reward is classified according to various reward types such as instant lottery, daily lottery, weekly lottery, monthly lottery, and content. And stored. Accordingly, if you choose the reward type of instant lottery or weekly lottery, you will be rewarded with one of the gift certificates, cash, cyber money, discount coupons, and prizes. If you choose the reward type of content, you will receive the contents information as compensation details. The mail creation service unit 9 provides the sender 11 with a message creation screen 20 as shown in FIG. 3 provided in accordance with a predetermined electronic mail format. In the message composition screen 20, an advertisement frame 43a in which an advertisement is displayed is formed, and in the lower portion thereof, a recipient frame for inputting an e-mail address of the receiver 13, a subject line, and a mail frame 53 in which a message field is displayed. Is formed.

When the sender 11 connects through the Internet, the controller 7 provides a mail selection information screen 50 as shown in FIG. On one side of the mail selection information screen 20, a plurality of mail selection frames indicating the type of electronic mail are formed. Each mail selection frame includes a general mail selection frame 25a for selecting a general type of e-mail for transmitting only a message, and an instant lottery mail selection frame 25b for selecting an instant lottery mail for sending an instant lottery ticket with an advertisement. ), A weekly lottery mail selection frame 25c for selecting a weekly lottery mail for sending a weekly lottery ticket with an advertisement, and a content advertisement mail selection frame for selecting a content advertisement mail for transmitting content information with an advertisement (25d). )to be. Accordingly, through each mail selection frame, the sender 11 may select whether to send a mail including an advertisement, and if the sender 11 sends a mail including an advertisement, whether the reward details are provided.

On the other side of the mail selection information screen 20, a member confirmation unit 21 including an ID input unit 21a and a password input unit 21b for receiving an ID and a password from the sender 11 is formed, The member registration unit 23 for member registration of the sender 11 is formed. When the control unit 7 selects a type of mail using each selection frame of the mail selection information screen 20, the selected mail type is selected. When the advertisement includes an advertisement, the advertisement selection screen 40 as shown in FIG. 4 is presented to select an advertisement to be attached to the mail. 4 is an advertisement selection screen 40 provided to the sender 11 when the sender 11 selects the weekly lottery mail, and the advertisement selection unit 40 includes a plurality of advertisements arranged along a matrix. 43), the prize information column 45a where information on the prize money provided when the lottery is won, the lottery method field 43b described on how to receive the lottery, the lottery lottery date and the lottery lottery method, etc. A lottery method column 45c is formed. When the caller 11 selects at least one advertisement from the advertisement selection unit 43 of the advertisement selection screen 40, the control unit 7 opens the mail creation service unit 9. In operation, the sender 11 is provided with a message writing screen 50 as shown in FIG. When the message is completed by the sender 11, the control unit 7 withdraws the reward from the reward information database 5 with the advertisement selected by the sender 11, attaches it to the e-mail, and then the receiver 13 A method of transmitting an e-mail using the e-mail advertising system 10 according to the above-described configuration will be described with reference to FIGS. 2 to 7 as follows. ), The mail selection information screen 50 as shown in Fig. 5 is displayed. If the sender 11 is a member, the user enters an ID and password to log in (S3), and if the member is not a member, goes through a member registration procedure (S5). When the sender 11 logs in and then selects one of the mail selection frames, for example, the weekly lottery mail selection frame (S7), the control unit 7 displays an advertisement in which a plurality of advertisements are displayed as shown in FIG. The advertisement selection screen 40 including the selection unit 43 is provided to the caller 11 (S11). When the sender 11 selects at least one advertisement from the advertisement selection unit (S13), the control unit 7 operates the mail creation service unit 9 to display the message creation screen 20 as shown in FIG. (S15). When the sender 11 clicks on the advertisement frame 43a on the message creation screen 20 of FIG. 3 (S17), the control unit 7 sends the weekly lottery advertisement screen 47 as shown in FIG. (S19). The weekly lottery advertisement screen 47 lists advertisements provided to the caller 11, the lottery announcement date, the lottery prize details, and the lottery number. The receiver 11 matches the recipients according to the e-mail format of the message creation screen 50. The e-mail address, subject and message of (13) are created, and when the message is completed (S21), the sender 11 clicks the send button formed at the bottom of the e-mail format. Then, the control unit 7 together with the caller information, the lottery announcement date, lottery prize history, lottery number provided to the caller through the weekly lottery advertisement screen 47, the lottery announcement date to be provided to the recipient and the lottery prize history, lottery ticket Compensation details such as numbers are stored in the user database 1 (S23). Then, the control unit 7 withdraws the advertisement selected by the sender 11 from the advertisement database 3, withdraws the compensation details from the reward information database 5, attaches it to an e-mail, and sends it to the receiver 13 by e-mail. On the other hand, when the sender selects the general mail without selecting the e-mail containing the advertisement, the e-mail is sent to the recipient when the mail is completed by the sender (S9, S27). Referring to FIG. 7, a process for receiving an e-mail using the e-mail advertising system 10 by the receiver 13 who has received such an e-mail is as follows.

The receiver 13 may access the mail server used by the receiver 13 through the Internet and check the e-mail transmitted by the sender 11 (S100). At this time, the mail server may be the electronic mail advertisement system 10 or another mail account. In the case of the e-mail advertising system 10, like the sender 11, the e-mail sent by the sender 11 can only be checked through the login process or the membership registration process (S101). When the sender 11 clicks on the e-mail transmitted from the letter inbox, the control unit 7 opens the e-mail containing the advertisement selected by the sender 11 together with the message (S103). When the receiver 13 clicks on the advertisement frame 43a of the e-mail, the controller 7 displays the compensation information in the same form as that provided to the sender 11 (S105). That is, when the sender 11 transmits the weekly lottery mail, the receiver 13 displays the lottery announcement date, the lottery prize details, and the lottery number (S107). Here, the lottery prize history and the lottery number of the receiver 13 may be set differently from the lottery prize history and the lottery number of the sender 11, or may be set the same. On the other hand, when the receiver 13 clicks on the advertisement frame 43a, the controller 7 stores information on whether the receiver 13 is an advertisement of the receiver 13 in the user database 1 so that the lottery number of the receiver 13 becomes a lottery target. As described above, in the present invention, since the advertisement is provided to the sender 11 and the receiver 13 through an e-mail, the target of the advertisement can be expanded. In addition, the sender 11 is provided with the selected advertisement and compensation details according to the recognition of the advertisement to the sender 11 and the receiver 13 at the same time. That is, by stimulating the curiosity of the sender 11 and the receiver 13 through the reward of the lottery, the recognition rate of the advertisement is increased to maximize the effect of the advertisement. In the above-described embodiment, the caller 11 is Although direct advertisement is selected, if the sender 11 wants to insert an advertisement in an e-mail, the control unit 7 may select and insert an advertisement. In the above-described embodiment, the sender 11 has a single advertisement. Although the controller 7 is configured to be transmitted to the receiver 13 by the control unit 7, the receiver 13 may select one of the advertisements by selecting a plurality of advertisements and attaching them to the mail. 13 may also check the e-mail sent from the sender 11 using a mail server other than the e-mail advertising system 10. In this case, if the receiver 13 wins the lottery, the e-mail is sent. Rewards can only be obtained by accessing the advertisement system 10 and registering as a member.

As described above, according to the present invention, the object of the advertisement can be expanded by adding an advertisement for providing a lottery ticket to an e-mail most used by Internet users. In addition, since the advertisement is rewarded to the sender and the receiver when the advertisement is recognized, the advertisement recognition rate is increased, thereby increasing the advertising effect.

Claims (8)

In the e-mail advertising method through the Internet, Displaying at least one advertisement information to a caller connected through the Internet; The sender selecting one of the advertisement information and inputting a recipient's e-mail address and an e-mail message; Transmitting advertisement information selected by the sender and reward information according to recognition of the advertisement information to the recipient's e-mail address by attaching the created message to the message; Storing the sender's information, the receiver's information, and the reward information; The recipient selecting and recognizing the at least one advertisement information; And providing a reward according to the reward information to at least one of the sender and the receiver. The method of claim 1, The reward information is an e-mail advertising method, characterized in that the lottery. The method of claim 5, The lottery is an e-mail advertising method, characterized in that the lottery lottery is determined by the lottery whether or not to win. The method of claim 1, And the reward information is content information. A user database for storing information about the user; An advertisement database storing at least one advertisement information; A reward information database storing reward information about recognition of the advertisement information; Display and select advertisement information from the advertisement database to the sender connected through the Internet, and send the advertisement information and the reward information drawn from the reward information database to the recipient designated by the sender together with the message written by the sender. And a controller configured to store the sender's information, the receiver's information, and the reward information in the user database, and provide a reward to at least one of the sender and the receiver according to the reward information. Mail advertising system. The method of claim 8, The reward information is an e-mail advertising system, characterized in that the lottery. The method of claim 8, The reward information is e-mail advertising system, characterized in that the content information. The method of claim 8, E-mail advertising system characterized in that it further comprises a mail creation service unit for supporting the mail creation by the sender.