KR20010100637A - A method for advertising using e-mail - Google Patents

Abstract

The present invention relates to an advertising method using an e-mail, including a "good luck letter" and advertising content sent to the e-mail to the communication user, the communication user who received the letter next to the "good luck letter" If you designate another communications user to receive, you will be sent an e-mail with a "good luck letter" and an advertisement to the other named user. Introducing "letters of good luck" and e-mails containing advertisements are distributed to many communication users in a chain, so that communication users who do not visit the website can be notified of the advertisements contained in the e-mails.

Description

Advertising method using e-mail {A METHOD FOR ADVERTISING USING E-MAIL}

The present invention relates to an advertising method using an e-mail, and more particularly, to an advertising method using an e-mail that can be advertised using the e-mail even to netizens who do not visit the website directly in communication.

Background Art [0002] In the conventional advertising method, a predetermined area is assigned to a banner or box shape on a home page of a web site established on an information communication network such as the Internet. Display an advertisement for a particular product or service. Later, when a visitor to this homepage clicks on the above banner or box ad, it will link to display the ad content that introduces the product or service of the ad, thereby linking the visitor to the advertiser's product (including the service). The form and details can be known.

In another conventional communication advertising method, when a specific person accesses an information communication network (for example, the Internet) through a predetermined terminal, an advertising window called an Add Bar is displayed on the screen of the terminal. In addition, there is a method of increasing the advertising effect by providing a credited amount to the terminal user by accumulating a predetermined contract according to the time when the ad bar is displayed.

However, the conventional communication advertising method, such as displaying a banner advertisement on the homepage of the web site or displaying an ad bar on the screen of the user's terminal as described above, is an advertisement propagated indiscriminately through a media medium such as over-the-air broadcasting. Unlike in the communication, users who do not visit the website directly can not deliver the contents of the advertisement at all, there is a problem that the target of the advertisement is very limited.

Accordingly, the present invention is to propose a new communication advertising method that can solve the problems of the conventional communication advertising method as described above, the first letter of the lucky letter that the first user can continue to relay to others The purpose of the present invention is to provide an advertisement method using an e-mail, which can advertise to an unspecified number of people who have not visited a web site on a direct communication by delivering an advertisement using a mail.

1 is a schematic block diagram of hardware for carrying out the present invention;

FIG. 2 is a flow chart of signals relating to e-mail processing between the hardware shown in FIG.

3 is a diagram illustrating an embodiment of an e-mail including a lucky letter and an advertisement according to the present invention;

4 is a diagram illustrating an embodiment in which a guide phrase is displayed through a separate browser window when a communication user selects an e-mail including a lucky letter to another person according to the present invention;

Figure 5 illustrates one embodiment of an e-mail containing the winning "good luck letter" according to the present invention.

<Explanation of symbols for the main parts of the drawings>

10: web server 20: mail server

30-1 to 30-n: user mail server 40-1 to 40-n: user terminal

N: Information Network

The advertisement method using the e-mail according to the present invention for achieving the above object, the lucky letter sending step to send to the communication user by including the lucky letter and the contents of the advertisement in the prize money or prize, and the lucky letter When a communication user who receives a communication user introduces another communication user, a lucky letter forwarding step of sending an e-mail including a lucky letter and advertisement contents to the other communication users introduced, and one of the communication users in the lucky letter forwarding step When introducing other communication users, the lucky letter relay step of relaying to the other communication users introduced and sending out the e-mail containing the lucky letter and the mail, and counting and counting the number of times the lucky letter was moved in each step. If the number of times is a predetermined number of times, prizes or prizes will be given to the communication users who have received the e-mail in such times. It is characterized by being a step of payment.

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a schematic block diagram of hardware for carrying out the present invention. As can be seen with reference to the drawings, the hardware for carrying out the present invention includes a web server 10, a mail server 20, and a plurality of users. Mail servers 30-1 to 30-n, a plurality of user terminals 40-1 to 40-n, and an information communication network N. Here, each of the servers 10, 20, 30-1 to 30-n, and the user terminal 40 is connected to an information communication network N through various devices and methods currently known, such as a modem or a channel service unit (CSU). It can be connected to, and since this is a technology for the governor, a separate description will be omitted.

In addition, the web server 10 and the mail server 20 are connected to each other, may be connected through a local area network (LAN), or a broadband information communication network such as the Internet.

Each of the servers 10, 20, 30-1 to 30-n, and the terminals 40-1 to 40-n includes a computer system such as a main processor, a network adapter, a display adapter, a main memory and an auxiliary memory, not shown. It includes conventional hardware, software such as an operating system (Operating System) and various application programs, and these matters are well known in the technical field of the present invention, so a separate description thereof will be omitted.

The web server 10 provides various contents to the user terminals 40-1 to 40-n connected through the information communication network N, and provides personal information including the e-mail addresses of the registered members. Instructions are sent to the mail server 20 to register in the database and send an e-mail containing a lucky letter and advertisement to the registered member.

The mail server 20 sends an e-mail containing a lucky letter and an advertisement through the information communication network N according to an instruction command from the web server 10.

The plurality of user mail servers 30-1 to 30-n manage mail accounts for each user and transfer e-mails received from each user's mail account to each user terminal 40-1 to 40-n. In addition to the transmission box, an e-mail is sent to the corresponding e-mail address according to the e-mail transmission request from each user terminal 40-1 to 40-n.

The plurality of user terminals 40-1 to 40-n are generally Netizen personal computers surfing the web through the information communication network N, but personal digital assistants (PDAs). Any type of terminal can implement the present invention as long as it can transmit and receive e-mail through an information communication network (N) such as Personal Digital Assistant.

However, the user terminals 40-1 to 40-n should be provided with user operation means such as a keypad or a mouse input device to compose an e-mail and surf the web.

In the information communication network N, as described above, each server 10, 20, 30-1 to 30-n and the user terminals 40-1 to 40-n are commonly connected to perform data communication with each other. It is sufficient if it can be, for example, the information communication network (N) may be the Internet (Internet).

An operation example of the present invention using the hardware as described above will be described in detail with reference to FIGS. 1 to 5.

In the present invention, a "good luck letter" and an advertisement is inserted into an e-mail and sent to a communication user. The "good luck letter" in a general sense implies that good luck or bad luck may come to the person who reads it through the text. In the present invention, in the present invention, the recipient of the "letter of good luck" inserted in the e-mail is given a real prize prize or prize money when a predetermined condition is satisfied, which causes the recipient of the mail more interesting than the communication It is used as a means to serially distribute the e-mail of the present invention to many communication users.

In addition, the present invention counts the number of movements of the "good luck letter" to notify the person receiving the "good luck letter" of the winning facts of the prizes or prizes when the number of movements is a predetermined set number and pays. In this case, the number of movements in which prizes or prizes are won may be set to random movements generated randomly according to random numbers or may be a contract number notified to members or e-mail recipients in advance. can do.

First, the communication user starts the advertisement method of the present invention by operating the user terminal possessed by the user among the plurality of user terminals 40-1 to 40-n to connect to the web server 10 (S1).

At this time, if it is assumed that the terminal of the communication user connected to the web server 10 among the plurality of user terminals 40-1 to 40-n is the user terminal 1 40-1, the web server 10 has a predetermined value. The configuration files of the web page opened by the domain name are transferred from the web server 10 to the user terminal 1 40-1 through the information communication network N to display the display screen of the user terminal 1 40-1. On the main screen of the web page established in the web server 10 is displayed (S2).

The operator operating the web server 10 generates profits by providing predetermined content through a web page to users connected through the information and communication network (N). The money includes cyber money. It can be a virtual stock investment game or fund investment.

Accordingly, the operator operating the web server 10 needs to secure more members and visitors.

Accordingly, the web page opened on the web server 10 includes a guide for inviting membership, and according to the guide, the user includes a user's desired ID, password, and personal e-mail address. Fill in the new details to fill out the registration form and send it to the web server 10 (S3), the web server 10 registers it in the database.

The database is generally stored in a secondary storage device (for example, a hard disk drive) embedded in the web server 10, but may be stored in an external storage device or a separate data server.

Next, the web server 10 transmits an instruction command to the mail server 20 to send an e-mail including "letter of luck" and an advertisement to the member's e-mail address stored in the database (S4).

In addition, the web server 10 is to count the number of movement of the e-mail containing the "good luck letter," in this case, since the first e-mail containing the "good luck letter" was sent, the "good luck letter" is included. The number of e-mail movements is counted as "1".

In addition, the web server 10 is to record the movement path of the e-mail containing the "good luck letter" in the database, where the personal information for the first member to receive the e-mail containing the "good luck letter" in the database The matter is recorded.

The user's mail server 1 (30) in which the account of the corresponding e-mail address is installed among the plurality of user's mail servers 30-1 to 30-n from the mail server 20 according to the instruction command transmitted from the web server 10. -1) an "e-mail of good luck" and an e-mail containing the advertisement is sent (S5).

The e-mail containing the "good luck letter" and the advertisement sent from the mail server 20 is transmitted to the user mail server 1 (30-1) via the information communication network (N).

Next, when the user connects the user terminal 1 (40-1) to the user mail server 1 (30-1) and inputs the ID and password (S6), the user terminal 1 from the user mail server 1 (30-1) While all received e-mails are transmitted to 40-1, an e-mail including "good luck letter" and advertisements sent from the mail server 20 is transmitted to the user terminal 1 40-1 (S7). .

At this time, the content and advertisement of the "good luck letter" included in the e-mail is displayed on the display screen of the user terminal 40-1. An example is shown in FIG.

As shown in FIG. 3, an e-mail including a "good luck letter" and an advertisement according to an embodiment of the present invention includes a sender (ie, a web server and a mail server operator) and a "good luck letter". In addition to the description of the person who delivered to the person and a "letter of good luck" (A), a banner advertisement (B) of a certain form and an icon in the form of a button for searching the movement path of the letter (Icon) R) and an e-mail address input field (E) to insert a "good luck letter" to other communication users.

Here, the banner advertisement (B) inserted in the "good luck letter" may be an advertisement content promoting the company that sent the "good luck letter" or an advertisement content promoting a third party that entrusted the advertisement, in the form May post only one advertisement or display a plurality of advertisements alternately at predetermined intervals. For reference, the banner advertisement (B) can be easily implemented in a mail or web browser through a script (for example, "JAVA Script", etc.) command, when the user clicks on the banner advertisement (B) It is preferable to link the advertisement contents introducing the service contents or the like to be displayed.

In addition, according to the personal information of the member registered in the database of the web server 10, the target email may be inserted in accordance with the preference of the person, or fixed advertisements having the same contents may be inserted in all members.

When the user clicks on the icon R in the form of a button in which the user can inquire about the movement path of the letter, the window of the browser linked with the web server 10 is generated and the user terminal 1 40-1. Is sent to the web server 10 to request an inquiry about the movement route of the letter.

In response to the inquiry request from the user terminal 1 (40-1), the web server 10 reads the path to which the "good luck letter" is moved from the database and displays it through the window of the generated browser.

The user can know the history until the letter is delivered to him and the number of movements of the letter delivered to him by the movement route of the "good luck letter" displayed in the browser window linked with the web server 10. .

However, it is optional for the user to click on the button (R) in the form of a button to search the movement path of the letter. The icon (R) in the form of a button to inquire the movement path of the letter is optional. Whether the user clicks on is not directly related to the overall operational progress of the present invention.

Then, on one side of the e-mail address input field E, an icon EI in the form of a button for transmitting the e-mail address entered by the user to the web server 10 is formed. Enter your own e-mail address and the other person's e-mail address to which you want to send a "good luck letter." Then click the icon (EI). The user's e-mail address and the other person's e-mail address are entered. The window of the browser linked with the web server 10 is also generated from S40-1 to the web server 10 (S8).

The web server 10 adds an e-mail address of the other party transmitted from the user terminal 1 40-1 to the database and adds "1" to the number of times the "good luck letter" has moved, and counts the above. Instructions are sent to the mail server 20 to send an e-mail including "letter of good luck" and an advertisement to the e-mail address of the other party newly added to the database (S9).

In addition, guide information for informing that the "good luck letter" has been sent to the other party is transmitted from the web server 10 to the user terminal 1 40-1, as shown in FIG. 4, and links with the web server 10. Through the window of the browser is sent information about the "good luck letter" is displayed (S10).

According to the instruction from the web server 10, the mail server 20 sends an e-mail containing the "good luck letter" to the next partner (S11), and subsequent steps S12 to Sn are described above. Since it is the same as step S6-S11, the description is abbreviate | omitted in order to avoid the overlapping description.

As described above, one communication user relays the "good luck letter" to another communication user, thereby promoting the predetermined advertising content to the communication user who is not connected to the web server 10 through the "good luck letter". have.

In addition, the "good luck letter" is intended to present a prize or prize to the person receiving the "good luck letter" of the predetermined number of movements to induce interest of the communication users to be distributed to many people. Alternatively, an e-mail including a "good luck letter" in which a winning fact is described is sent to a user who wins a prize, and one embodiment of the e-mail including the "good luck letter" which is won is illustrated in FIG. 5.

The person who received the "good luck letter" as mentioned above can access the website described in the e-mail and register the individual's telephone number, address or account number, so that the winning prize or prize can be received.

And, if the communication user who received the letter while the "good luck letter" is being relayed does not introduce the person to whom the "good luck letter" is delivered and the received e-mail is not confirmed or the e-mail is lost, the "good luck" Since the relay of the "letter" is stopped on the way, the web server 10 sends a "good luck letter" if there is no response for a predetermined period of time (for example, about one week) from the communication user who sent the "good luck letter". It is desirable to dispose of and to send a predetermined communication user an e-mail including a "good luck letter" and an advertisement.

In addition, in the present invention, prizes or prizes paid to communication users who win the "letter of luck" is not limited to cash and the real thing, may be cyber money or points or benefits commonly used in communication.

On the other hand, in the above-described embodiment of the present invention, a case in which the "good luck letter" is sent to the e-mail address registered in the database regardless of the intention of the individual member, and the relay is started as an example. According to another embodiment, the "good luck letter" relay may be started by a user visiting a web site established on a web server and sending a "good luck letter" to another person.

As described above, the present invention includes a "good luck letter" and the contents of the advertisement and the contents of the advertisement, and the communication user who receives the letter next receives a "good luck letter". If you designate a user, you will be sent an e-mail with a "good luck letter" and an advertisement to the other named user. Since the e-mail containing the "Lucky Letter" and the advertisements are distributed to many users in the chain, it is possible to inform the users of the communication in the e-mail even if they do not visit the website directly. It is effective to deliver advertisements to.

Claims (8)

In the advertising method using e-mail, Lucky letter sending step to send a communication letter to the user by including the lucky letter and the contents of the prize in the e-mail, When the communication user who received the lucky letter introduces another communication user, the lucky letter delivery step of sending an e-mail including the lucky letter and advertisement contents to the other communication users introduced, In the lucky letter forwarding step, if one communication user introduces another communication user, the lucky letter relay step of relaying to the other communication users introduced and sending the e-mail including the lucky letter and the mail, Counting the number of times the lucky letter has been moved in each step and if the counted number is a predetermined set number of times using the electronic mail, characterized in that the step of paying prizes or prizes to the communication users who received the e-mail in the corresponding number Advertising method. 2. The method of claim 1, wherein an advertisement in the form of a banner is inserted in the electronic mail. According to claim 1 or 2, wherein the e-mail, an icon for inquiring the path to which the lucky letter is moved is inserted, and when the communication user clicks the icon, the movement path of the lucky letter recorded in the database Advertising method using an e-mail, characterized in that it further comprises the step of displaying through a separate browser window. The method of claim 1, wherein the set number of times of winning prizes or prizes is a number of times determined randomly by a random number. The method of claim 1, wherein the set number of times a prize or prize is won, Advertising method using an e-mail, characterized in that the predetermined number of times known on the e-mail or website. The method of claim 1, wherein the first lucky letter is randomly sent to a member registered on a communication website. The method of claim 1, wherein the first letter of good luck is that a member registered on a communication website visits the website and sends it to the e-mail address of another person of his choice. Way. The method according to claim 1, wherein if the e-mail containing the lucky letter is relayed and there is no response from the communication user who sent the e-mail for a predetermined period of time, the corresponding lucky letter is discarded, and the e-mail containing the lucky letter is received. E-mail advertising method characterized in that by continuing to relay the letter of good luck by sending to other communication users.