JP2005078619A - Prize system using e-mail address - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a prize system which reduces a load of a user in application for a prize by the Internet, and enhances effectiveness of advertisement. <P>SOLUTION: An information control computer is provided with: a means for judging an e-mail to be application for a prize when the e-mail is routed through the information control computer; a means for recognizing an e-mail address of transmitter/receiver information of an e-mail to use it as a drawing object of a prize; a means for previously extracting, as an e-mail address used as a winning object of a prize, an e-mail address having a characteristic matching to intent of an advertiser from e-mail addresses of contractors provided for an e-mail business operation company; a means for judging an e-mail including the extracted e-mail address to win the prize when it is routed through the information control computer; and a means for transmitting the winning annunciation and predetermined advertisement information to the e-mail address of a transmitter and/or a receiver having won the prize. <P>COPYRIGHT: (C)2005,JPO&NCIPI

Description

  The present invention relates to a prize system using electronic mail.

  The conventional sweepstakes system using the Internet requires access to a homepage and mail transmission to a server each time an application is made.

  The conventional prize system using the Internet is intended to induce advertisement viewing and access to personal information by accessing the website of the prize organizer. In order to achieve the application for the sweepstakes, it is necessary to receive a lot of unnecessary information, and it takes time to enter personal information, and there are disadvantages such as application time, labor, communication fee payment etc. Therefore, the frequency of application is difficult to increase, and even if the player cannot win and cannot receive the merit, the system must bear the demerit.

  Therefore, the present invention eliminates the above disadvantages by a system that determines that an email user regularly sends an email sent for communication purposes as a prize application, and realizes a smooth prize reception and effective advertising information transmission. The purpose is to give the applicants, organizers and advertisers of the sweepstakes more advantages than conventional technology.

  For this reason, the first invention is a system for performing a prize in an information control computer through which a transmitted e-mail passes, and means for determining an application for a prize when the e-mail passes through the information control computer, A means for recognizing a mail address that is the sender / receiver information of a mail and making it a lottery for a prize, and a means for pre-extracting a mail address for a prize from a contractor's mail address held by an e-mail business management company And a means for determining that the e-mail including the extracted e-mail address is a prize winner when passing through the information control computer, and a notification of the winner is sent to the e-mail address of the sender and / or recipient who has won the prize. Means for transmitting the advertisement information.

  In the second invention, the prize money is counted as a negative e-mail usage fee using the selected e-mail address, and the e-mail usage contractor who owns the selected e-mail address is sent to the e-mail business operating company. It is characterized by having means for discounting the monthly usage fee to be paid.

  According to a third aspect of the present invention, the information control computer includes means for limiting the number of wins for the same mail address.

  According to a fourth aspect of the present invention, the information control computer identifies a predetermined character string included in an e-mail message when narrowing down the winners who are more interested in the advertisement contents from the email addresses of the winners extracted in advance. It is characterized by having means for winning.

  According to a fifth aspect of the present invention, when narrowing down the winners that the advertiser can expect to visit from the email addresses of the winners extracted in advance, the location information of the portable information communication terminal is used for transmission / reception within a predetermined area. The information control computer has means for identifying and winning the received e-mail.

  The operation of the first invention is as follows. In other words, since e-mails that users send to other people for communication purposes using an information communication terminal on a daily basis are applications for a sweepstakes, the above disadvantages are eliminated and the advertising information intended by the organizers of the sweepstakes Can be used instead of browsing advertisements posted on the website.

  The operation according to the second invention has an effect that the prize winner can receive the prize money smoothly.

  The action according to the third aspect of the invention has the effect of increasing the effectiveness of the advertisement transmitted together with the winning notification because more mail addresses can be won by limiting the number of winning times.

  According to the fourth aspect of the invention, by setting a keyword related to a product to be advertised in a predetermined character string, it is possible to win a person who is highly interested in the product and send the advertisement, thereby increasing the effectiveness of the advertisement. There is.

  The action according to the fifth aspect of the invention has the effect of increasing the effectiveness of advertisements that place importance on locality, because it is possible to send advertisements by electing people who are present in a range that can be visited.

  As described above, if the sweepstakes system of the present invention is provided, the email user can save the trouble of applying for a lottery by drawing a sweepstakes in the use of normal emails. The advantage is the possibility of receiving money, and there is no need to provide personal information for sweepstakes applications, so there is no risk of being used for future advertising that tends to be uncomfortable. .

  E-mail business management companies are expected to win prizes, and the use of e-mail is promoted, and customers can be expected to move from e-mail business management companies without this system. .

  In addition, the e-mail business management company has the advantage that it can be used while protecting the personal information of the contractor that it holds.

  In addition, the e-mail business management company can also earn advertising revenue and commission income by hosting this sweepstakes system, which can diversify business revenue.

  Advertisers can only send advertisements to target groups that have characteristics suitable for advertisement because the personal information of the email user is disclosed at the time of e-mail use contract. The advertiser's name, product name, image, etc., which are integrated with the winning notification, also have a memorable impression for the winning users. As mentioned above, applicants, organizers, advertisers Therefore, it is an advantage of the present invention that it is possible to provide a prize system that is more convenient and effective than the conventional system.

  Hereinafter, embodiments of the present invention will be described with reference to FIGS.

  First, the configuration of the present system will be described with reference to FIG. 1. The electronic mail information control computer 20 is a server through which an electronic mail transmitted from an electronic mail sender through a wired or / and wireless communication line 40 is transmitted. It is a computer, an input control unit 26 that controls the data of the transmitted e-mail, a main control unit 25 that controls calculation and storage and controls each unit, and an output control unit 27 that controls data output to the recipient Operates, and has means for transmitting an e-mail to the e-mail recipient terminal unit 60 through the wired or / and wireless communication line 50, and includes data group 21, prize program group 22, database group 23, and winning record 24. It has one storage device.

  From the e-mail business operating company terminal 10 to the e-mail information control computer 20, the prize data 11 such as the winning amount, the number of winnings, the notification target range and notification contents desired by the advertiser, the prize holding period, etc., and the prize system Various necessary prize programs 12 and customer data 13 held by the e-mail business management company such as personal information and e-mail addresses of contractors participating in the prize are entered.

  Using the prize data 11 input to the e-mail information control unit 20, a prize data 21a used for identification determination by various prize programs and a data group 21 consisting of notice data 21b which becomes data transmitted to the winners. Is stored.

  Further, by inputting the prize program 12, the customer database creation program for creating the customer database 23a from the customer data 13 and storing it in the database group 23, and the winning database 23b and the prize data 21a are used to extract the winners and create the winning database 23b. Then, the extraction program to be stored in the database group 23 and the transmitted e-mail are judged as applications for the prize, the e-mail address included in the e-mail is recognized, the prize is drawn, and the information in the winning database 23b is confirmed. An identification program that determines that a win is received when an e-mail containing a mail address to be selected passes, a winning notification program that sends advertisement information included in the notification data 21a to the selected mail address together with the winning notification, and a prize money Of the selected email address Sweepstakes programs 22 from the communication fee owner pays comprising a winning processing program for performing discount process is applied to the electronic mail information control computer 20.

  Next, the information processing of the prize system will be described in detail with reference to FIG. 2. The advertiser who is the requesting company designates a range of characteristics, advertisement contents, prize contents, etc. to be advertised by paying a predetermined reward. Based on the information, the e-mail business operating company inputs the prize data 11 such as the winning amount, the number of winnings, the number of times of winning, the scope of the selection, the contents of the announcement, the period of the prize prize, etc. 21a and notification data 21b are stored

  The e-mail business operating company inputs the customer data 13 it holds into the e-mail information control computer 20, and the customer database 23a is stored by the action of the customer database creation program 22a.

  Based on the information in the prize data 21a and the customer database 23a, the extraction program 22b selects a contractor having the characteristics to be selected, extracts the e-mail address to be selected, creates the winning database 23b, and makes an inquiry from the identification program 22c. Prepare.

  A person who wishes to use an e-mail who has made an e-mail use contract with an e-mail business management company and has received an e-mail address, sends an e-mail from the e-mail sender terminal unit 30 through a wired or / and wireless communication line 40 on a daily basis At the time of transmission, the e-mail information control unit 20 recognizes the e-mail addresses of the sender and the recipient in the e-mail information control unit 20, and identifies the e-mail address included in the winning database.

  If the recognized e-mail address is not included in the winning database, the identification program 22c determines that the e-mail is a prize defeat, and the e-mail information control unit 20 does not perform the process related to the prize and the e-mail information control unit 20 is wired or / and wireless. An e-mail is transmitted to the e-mail recipient terminal unit 60 through the communication line 50.

  If the recognized e-mail address is included in the winning database, the e-mail information control unit 20 transmits an e-mail through the communication line 50, and the identification program 22c determines that the e-mail is a prize winning prize, and the winning notification is made. Information related to winning is sent to the program 22d.

  The winning notification program 22d calls the notification data 21b, obtains the notification data, and displays, for example, a winning amount of 500 yen and an advertisement product name as a winning notification to the e-mail sender and / or recipient through the communication line 40 and / or 50. The characters, URLs, and product images are transmitted as prize information and advertisement information.

  The winning notification program 22d sends information related to winning to the winning processing program 22e, and the winning processing program 22e adds the winning prize information to the communication fee information such as packet fee generated by daily e-mail use based on the winning information. It is calculated as a negative communication fee and discounted from the monthly usage fee of the winner. If the discount process is not performed, the e-mail business operating company stores the winning prize 24 as a prize so that the prize money can be given to the winner.

  This lottery system is a system in which personal information is protected because personal information and email addresses are not used by anyone other than the e-mail business operating company or agency that owns the personal information.

  When narrowing down the winners who are more interested in the advertising content from the pre-selected winners, for example, if there is an advertiser requesting a new lipstick advertisement for high school graduates, An e-mail subscriber who was born in 1985 is included in the prize data as a characteristic to be selected, and a winning database is created, and the e-mail message is recognized by the identification program, and an e-mail containing the character string “lipstick” is included. By incorporating the additional condition 21c for winning mail, users who pick up topics related to lipstick by sending and receiving e-mails can be elected, and e-mail sending and receiving that is more interested in lipstick among new high school graduates The winner can be elected and a prize winning notification and advertisement information can be transmitted, and an effective advertisement can be transmitted.

  When narrowing down the winners that the advertiser can expect to visit from the pre-selected winning targets, for example, if there is an advertiser requesting a time service advertisement from 5 pm at a cosmetics store, an e-mail business management company 4 enters the prize data so that an e-mail subscriber having characteristics that can become an advertiser's customer wins, and transmits the position information of the portable information communication terminal held as an additional condition 21c to the identification program. E-mails sent and received within a 1 kilometer radius of a cosmetics store can be selected from time, winning prize notifications and advertisement information can be sent, and when combined with the specific character strings described above, more accurate advertising effects This is effective when an advertiser wants to be able to visit someone who can be a customer.

  Although the embodiments of the present invention have been described above, they are not described for limiting the present invention, and various alternatives, modifications, and variations are included without departing from the spirit of the present invention.

FIG. 1 is a conceptual diagram of a prize system according to the present invention. FIG. 2 is an explanatory view of the mechanism of the present invention.

Explanation of symbols

20 E-mail information control computer 21 Data 21c used by various prize programs for identification judgment Additional condition data 22 for narrowing down the selection target 22 Various prize programs 22b required for the prize system Program 22c for extracting customers with characteristics that match the advertiser's intention Program 23 for recognizing addresses and messages Database group 23b created by the sweepstakes program Mail address data extracted for winning

Claims (5)

  A system for performing a prize in an information control computer through which a transmitted e-mail passes, and means for determining that the e-mail is applied for a prize when the e-mail passes through the information control computer; A means for recognizing the address and subjecting the prize to the lottery, a means for pre-extracting the email address for the prize winner from the contractor's email address held by the email business operator, and the extracted email address Means for determining that a prize has been won when the included e-mail passes through the information control computer; and means for transmitting predetermined advertisement information together with a notification of winning to the mail address of the sender and / or recipient who has won the prize Sweepstakes system characterized by having   The prize money is discounted from the monthly usage fee paid by the e-mail contractor who owns the selected e-mail address to the e-mail business operating company. The prize system according to claim 1, further comprising means for   The prize system according to claim 1 or 2, wherein the information control computer includes means for limiting the number of winnings of the same mail address.   The information control computer includes means for identifying and winning a predetermined character string included in an e-mail message when narrowing down the winning target who is more interested in the advertisement content from the pre-extracted winning target email address. The prize system according to any one of claims 1 to 3, wherein   When narrowing down the winners that the advertiser can expect to visit from the pre-extracted recipients' email addresses, emails sent and received within a given area using the location information of the mobile information communication terminal The prize system according to any one of claims 1 to 4, further comprising means for the control computer to identify and win.

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