JPWO2015056795A1 - Affiliate profit return method and system - Google Patents

Abstract

The computer receives from the interface to the user information for identifying the advertisement material, information for identifying the user's click, and information regarding the means for contacting the user, means for storing the information, and interface for the user. Information for identifying the click from the means for guiding the advertisement material to the advertiser site and the notification that the user has performed an action subject to the result generation on the advertiser site from the advertiser site or the user interface Based on the information for identifying the click and the information for identifying the click, the means for contacting the user associated with the information for identifying the click is identified, and the incentive profit reduction occurrence information is provided to the means for contacting the user. An affiliate profit return system comprising means for transmitting

Description

  The present invention relates to an affiliate profit return method implemented by a computer system and a system for guiding a potential customer to an advertising merchandise sales site in electronic commerce.

  In general, a so-called affiliate service is a performance-based advertisement that is used on the Internet. When a website viewer purchases an advertiser's product or service, etc., using an advertisement installed on the website of a certain advertising medium, This is a mechanism for giving a success fee to the advertising media according to the profits generated.

  According to this affiliate service, individuals who have websites and blogs can be given incentives to place the above-mentioned success-reward-type advertisements on their websites and blogs. is there.

  By the way, in the conventional affiliate site, there is a desire to give some incentive not only to the operator of the site and the blog but also to the purchaser in order to promote the purchase of the advertising product. However, in the conventional system, although the advertising publisher is paid a success fee from the advertising company as an incentive for advertising, there is no mechanism for giving the product buyer an incentive to purchase from the advertising company.

  For this reason, it is necessary for the advertiser to give incentives to the buyer. For this purpose, a mechanism for acquiring buyer information on the site of the advertiser, for example, a member It is necessary to introduce a registration mechanism. In addition, it is necessary to construct a system for associating member registration and purchase, and it has been difficult to introduce it to sites such as SMEs and individuals.

  The present invention has been made in view of such a problem, and purchases products from advertising companies / product sales companies without imposing the necessity of constructing a special system on the advertising publisher or the advertising company / product sales company. It is an object of the present invention to provide a method and system that can give a purchase result a reward to a user.

The present invention has been made in view of the above problems, and according to the first main aspect,
(A) a step in which a computer receives information for identifying advertisement material, information for identifying a user's click, and information on a means for contacting the user from an interface to the user, and stores the information;
(D) the computer directing an interface to the user to the advertiser site of the advertising material;
(C) receiving a notification from the advertiser site or the user's interface that the user has performed a result generation target action on the advertiser site together with information identifying the click;
(D) Based on the information for identifying the click, the computer identifies the means for contacting the user associated with the information for identifying the click, and the incentive profit reduction for the means for contacting the user is performed. There is provided an affiliate profit return method characterized by comprising the step of transmitting occurrence information.

  According to such a configuration, by acquiring contact information from a user who is a purchaser of a product or service, a reward for purchase results can be given to the product purchaser from the advertising company / product sales company.

  According to one embodiment of the present invention, the step (a) includes: (a1) From the interface to the user based on the fact that the computer clicked on the advertisement material displayed on the specific affiliate site. Receiving at least information identifying the advertisement and information identifying the click; and (a2) displaying a predetermined incentive profit return information for the user on the interface to the user and a means for contacting the user. A step of displaying an input unit for inputting; and (a3) a step of receiving an input of the contact means from an interface to a user and storing the input together with information for specifying the click. It is a method. .

  In this case, before the step (a), the computer further displays on the user interface an input unit for causing the user to input advertisement material, predetermined incentive profit return information for the user, and means for contacting the user. It is preferable to have a process.

  Further, in the above case, the incentive profit return information is stored in a computer in association with the information for specifying the advertisement, and the step (b) is based on the information for the computer specifying the advertisement. It is desirable that the incentive profit return information is extracted and displayed on the user interface.

  According to still another embodiment of the present invention, the step (b) further includes a step in which a computer calculates and outputs information on the incentive profit return based on information specifying the advertisement. The incentive profit return information output in the above calculation process is displayed on the interface to the user.

  According to still another embodiment, in the step (c), the computer generates a record of user profit return, and stores information for specifying a user, information for specifying a click, and profit return information. It is.

  According to yet another embodiment, the method further includes: (e) a computer displaying a screen for approving a user profit return on an interface to the advertiser, based on the advertiser's approval. A step of executing profit return to the user.

  In this case, in the step (e), the profit return information and the user contact means are passed to an external profit return execution company system, and profit return occurs from the external profit return execution company to the user contact means. It is preferable to transmit information.

  Further, in this case, the step (e) passes the profit return information to an external profit return execution company system, receives profit return occurrence information from the external profit return execution company, and receives the received profit return occurrence information. It is desirable that the data be transmitted to the user contact means.

According to a second main aspect of the invention,
(A) a computer that receives information identifying advertisement material, information identifying a user's click, and information relating to a means for contacting the user from an interface to the user, and means for storing the information;
(D) means for the computer to direct an interface to the user to the advertiser site of the advertising material;
(C) means for receiving, from the advertiser site or the user's interface, a notification that the user has performed an action subject to achievement on the advertiser site together with information identifying the click;
(D) Based on the information for identifying the click, the computer identifies the means for contacting the user associated with the information for identifying the click, and the incentive profit reduction for the means for contacting the user is performed. There is provided an affiliate profit return system characterized by comprising means for transmitting occurrence information.

  According to this system, it is possible to execute the affiliate profit return method of the first aspect.

  Other features not described in the claims of the present invention will become apparent from the following best mode for carrying out the invention and the drawings.

FIG. 1 is an overall configuration diagram showing a system according to an embodiment of the present invention. FIG. 2 is a system configuration diagram of the affiliate service providing system. FIG. 3 is a flowchart showing the flow of processing. FIG. 4 is a flowchart showing the flow of processing. FIG. 5 is also a diagram illustrating an example of a display screen (interface) of the user terminal. FIG. 6 is also a diagram showing an example of a display screen (interface) of the user terminal. FIG. 7A is a diagram illustrating an example of a display screen of the user terminal, and FIG. 7B is a diagram illustrating an example of mail transmitted to the user. FIG. 8 is also a diagram illustrating an example of a display screen of an advertiser site. FIG. 9 is also a diagram showing an example of a display screen of an advertiser site. FIG. 10A is a diagram illustrating an example of a display screen of the advertiser site, and FIG. 10B is a diagram illustrating an example of an email transmitted to the user. FIG. 11 is also a diagram showing an example of a result approval display screen presented to the advertiser by the affiliate service providing system. FIG. 12 is also a diagram illustrating an example of mail transmitted to the user. FIG. 13 is also a system diagram showing advertisement promotion information. FIG. 14 is also a system diagram showing click information. FIG. 15 is also a system diagram showing user information. FIG. 16 is also a system diagram showing result information. FIG. 17 is a system diagram similarly showing user profit return information. FIG. 18 is a diagram illustrating an example of a display screen (interface) of a user terminal according to another embodiment.

  Embodiments of the present invention will be described below with reference to the accompanying drawings.

  FIG. 1 is an overall configuration diagram showing a system of this embodiment.

  In this system, an affiliate site 2 operated by an affiliate, an advertiser site 3 which is a merchandise / service sales site, and an affiliate service provider are operated via the Internet 1 which is a public network based on the TCP / IP protocol. An affiliate service providing system 4 is connected to a user terminal 5 used by a user who is a product purchaser. The user can connect to the affiliate site 2, the advertiser site 3, and the affiliate service providing system 4 using the browser 6 (interface) installed in the user terminal 5.

  Here, before explaining the details of each configuration 2 to 5 of the system, a general affiliate service will be described.

  In general, in affiliate services, advertising target data such as products or services is registered in the affiliate service providing system 4, and those products or services are posted as advertisement material 7 in articles (tie-up appeal articles) on the affiliate site 2. The Here, the affiliate site 2 may be a personal site or a blog, and this affiliate site, which generally contains descriptions of the comfort of the product to be advertised, etc. in the tie-up appeal article. When the user who accesses 2 reads the tie-up appeal article and clicks on the advertisement material 7 on the browser 6 of his / her terminal 5, the user is guided to the advertiser site 3 via the affiliate service providing system 4. Therefore, when the user performs an advertisement reward achievement target action (product purchase, product material request application, member registration application, etc.), the user is guided to the affiliate site 2 (affiliator) and the advertisement reward is paid.

  The advertisement reward is obtained by multiplying the amount by a reward fee rate or by multiplying the number by a fixed amount in the case of product purchase, and the fixed amount becomes an advertisement reward in the case of an application. This advertising reward becomes an incentive, and an affiliate who is an operator of the affiliate site 2 places an advertisement on his / her own site.

  On the other hand, the present invention provides a system that can pay incentive reward not only to the operator of the affiliate site 2 but also to the user who purchases the product (operator of the user terminal 5). It is something to try.

  As a mechanism for giving a purchase incentive to a user, there has conventionally been a method in which a membership registration system is implemented in the advertiser site 3 or the affiliate site 2 to give a certain point to the purchase. However, for this purpose, it is necessary to introduce a mechanism for acquiring user information in the advertiser site 3 and the affiliate site 2, that is, a member registration mechanism. In addition, it is necessary to construct a system for associating member registration and purchase, and it has been difficult to introduce it to sites such as SMEs and individuals.

  The present invention has been made in view of such problems, and incentive rewards for purchase results are given to users who are product purchasers without imposing the necessity of building a special system for advertisers and affiliators. Methods and systems that can be provided are provided.

  Hereinafter, each configuration of the system of the present embodiment will be described in detail.

In the following embodiment, it is assumed that the result target is “product” and the result occurrence target action is “product purchase”. However, the result generation object and the target action are not limited to the product purchase, but may be a service, or may be a simple site visit that does not involve purchase.
(Affiliate site)
The affiliate site 2 is a site on which the advertisement material 7 that is an advertisement of the product sold by the advertiser site 3 is posted. The affiliate site 2 may be a private site or blog of the affiliate, and does not have to be a commercial site. The advertising material 7 generally has a tie-up appeal article including a photograph and description of the product, and a link for guiding the user to the advertiser site 3 embedded in the article to purchase the product. .

For example, FIG. 5 shows a blog (affiliate site 2) operated by an affiliate. The advertisement material 7 is embedded in this blog article, and a user who sympathizes with the purchase of the advertisement material after reading this blog article is directed to click the advertisement material 7 on the browser 6 (interface). Yes.
(Advertiser site)
The advertiser site 3 is a merchandise sales site that is a link destination of the advertisement material 7, and has a settlement module 8 (FIG. 1) that provides a user purchase procedure (settlement procedure).

FIG. 8 shows an example of the landing page of the advertiser site 3 displayed to the user (on the browser of the user terminal). When the user presses the “Buy Now” button 9 on the landing page, the payment module 8 processes and completes the payment procedure associated with the product purchase (result-target action) in the advertiser site 3. Note that the action subject to achievement is not limited to product purchase, but may be a simple site visit without purchase, in addition to a questionnaire response.
(Affiliate service provision system)
In summary, the affiliate service providing system 4 guides the user who has visited the affiliate site 2 to the advertiser site 3, and the fact that the user has clicked on the advertisement material 7 (link) of the affiliate site 2 and the advertiser site 3 actually Is a system that records whether or not a product has been purchased and calculates an advertising reward amount (affiliate reward amount) for the affiliate. In general, the remuneration amount is obtained by multiplying the purchase amount by the advertiser remuneration rate, or by multiplying the number by the fixed remuneration amount. Therefore, in the tracking process, the affiliate information, the advertiser information, and the purchase information (number and price, or Total amount). These reward conditions are registered in advance in the affiliate service providing system 4 as advertisement campaign information.

  In the embodiment of the present invention, such a configuration for payment to the affiliate may be an existing one, and is not limited to the above configuration, and any configuration can be adopted.

  The gist of the present invention resides in that the user is paid using the affiliate service providing system 4 in addition to or separately from the payment to the affiliate. Accordingly, in the following description, the configuration for payment to the affiliate as described above is omitted, and only the configuration related to payment of the incentive to the user will be described.

FIG. 2 is a detailed configuration diagram of the affiliate service providing system 4 in the present embodiment. The system 4 includes a CPU, a RAM, and a user interface (not shown), and a program storage unit 11 and data storage units 12a to 12e connected thereto.
(Detailed system configuration)
The program storage unit 11 includes a click information recording unit 19, a user campaign determination unit 14, a user incentive calculation unit 15, a user incentive display unit 16, a user contact information acquisition unit 17, and a user return information record. The unit 18, the result occurrence information recording unit 20, and the user incentive payment processing unit 21 are stored.

  The data storage unit includes an advertisement promotion information storage unit 12a (FIG. 13), a click information storage unit 12b (FIG. 14), a result information storage unit 12d (FIG. 15), and a user information storage unit 12c (FIG. 16). ) And a user profit return information storage unit 12e (FIG. 17).

  Hereinafter, the configuration and operation of these components will be clarified while explaining the process charts of actual processing shown in FIGS. 2, 13 to 17, 3, and 4.

  First, in the process diagram of FIG. 3, it is divided into four stages according to the operation subject, and from the upper stage, it becomes a user (user terminal), an affiliate site 2, an affiliate service providing system 4, and an advertiser site 3, respectively. Yes.

  In the figure, S1 to S20 correspond to steps S1 to S20 referred to below.

First, in step S <b> 1 of FIG. 3, the user visits the affiliate site 2 using the browser 6. FIG. 5 shows an example of the affiliate site 2, and an advertisement material 7 indicating an advertiser's product advertisement is embedded and displayed in the article of the affiliate site 2. When the user clicks on the advertisement material 7, the user's browser 6 is connected to the affiliate service providing system 4 in accordance with the link URL included in the advertisement material 7 (step S2).
(Get information from link)
In the affiliate service providing system 4, the click information recording unit 19 acquires the content of the URL (affiliate link) where the following information is clicked, and stores it in the click information storage unit 12b (FIG. 14) (step S3).
-Affiliate advertising promotion ID (shown as 23 in FIG. 13)
・ Affiliate site ID (shown as 24 in FIG. 14)
Further, the following information is acquired from the browser 6 or the like of the user terminal 5 and similarly stored as user access information 25 in the click information storage unit 12b.
・ Time when click occurred ・ URL (referrer information) where click occurred
Other information The click information recording unit 19 generates a unique ID (click ID 26) which is a key for collating the information later, stores the unique ID in the click information storage unit 12b, and Leave as a cookie in the browser 6 of the user.

(User campaign discrimination)
Next, in step S4, the user campaign determination unit 14 inquires of the advertisement promotion information storage unit 12a about the advertisement promotion ID 23 acquired above and determines whether a profit return campaign for the user is registered for the advertisement. To do. As shown in FIG. 13, in this advertisement promotion information storage unit 12a, advertisement promotion detailed information 28 is stored in association with the advertisement promotion ID 23. The advertisement promotion detailed information 28 includes, for example, the jump destination of the advertisement, the effective period, various amounts of money, advertisement display contents, and the like.

  When a profit return campaign for a user is registered for the advertisement promotion specified by the advertisement promotion ID 23, the user profit return promotion information 27 is stored in the advertisement promotion information storage unit 12a as shown in FIG. A user campaign display content 29 and a user campaign calculation formula 30.

The user profit return promotion information 27 includes a profit return method (display content), a return amount (fixed amount or calculation formula), a validity period, and the like. There are various incentives to return profits, that is, incentives for users. For example, gifts of books and gift certificates (valuable certificates), discounts on product prices (discounts), and free shipping (free) There is. This return method is associated with the user campaign display content 29 and the user campaign calculation formula 30 as necessary. However, the associated user campaign information is not limited to this, and may include other information in addition to or in place of these pieces of information.
(User incentive calculation unit)
Next, in step S5, the user incentive calculation unit 15 (FIG. 2) presents it to the user according to the user profit return promotion information 27 (and the user campaign display content 29, the user campaign calculation formula 30) determined above. Generate content. Specifically, the value of the gift certificate is calculated using the specified user profit return promotion information 27 and the user campaign calculation formula 30 associated therewith. There are various types of calculation formulas. For example, a calculation type for the face value of the gift certificate according to the price or purchase quantity of the advertising target product, or a calculation type for the discount rate can be considered. Depending on the content of the campaign, there may be no incentive value or a fixed amount as described above. In such a case, this calculation formula is set to return a fixed amount, or the above-mentioned The incentive calculation unit 15 is set so as not to selectively operate. Further, a plurality of user campaign calculation formulas 30 including those that return a fixed amount may be prepared in advance, and the user profit return promotion information 27 may indicate which calculation formula to use.
(User incentive display)
Next, in step S6, the user incentive display unit 16 (FIG. 2) applies the calculation result of the user profit return promotion information 27 and the user campaign calculation formula 30 to the user campaign display content 29, and the user browser 6. Display the campaign screen on top.

  FIG. 6 is an example of the campaign screen of this embodiment.

The above-described user campaign display content 29 is basically a template, and can generate and display a campaign screen according to the campaign type. In this example, a gift card gift of 3000 yen (calculation result or fixed amount) (user profit return promotion information 28) is applied to a predetermined template (user campaign display content 29) and displayed. The user campaign display content 29 includes at least a user contact information acquisition column 33.
(User Contact Information Acquisition Department)
In this embodiment, the user contact information acquisition column 33 displays an option to join with a social network account and an option to join with an email address.

  The user looks at the incentive information included in the campaign screen, and enters his / her contact information in the user contact information acquisition field 33, for example, when he / she wants to obtain a gift of 3000 yen gift card ticket when purchasing the product. To do.

  Here, when the user selects an option to participate by e-mail address, inputs the e-mail address and presses the “Register” button 34, the user contact information acquisition unit 17 (FIG. 2) acquires the information, It is associated with the user ID 45 and stored in the user information storage unit 12c (indicated by reference numeral 32 in FIG. 15) (step S7). At this time, the user contact information acquisition unit 17 also stores the click ID 26 together. By using this click ID 26, it is possible to specify which user has performed the click based on the result information and the user profit return information in the subsequent process.

  The user information storage unit 12c also stores user profit return information 46 (such as the 3000 yen gift certificate) shown to the user.

  As a result, the following information can be acquired from the information storage units 12a to 12e only by examining the transaction information (click ID) written in the cookie stored in the browser 6 of the user.

・ Which affiliate advertising promotion is it? (Advertising promotion ID)
-Where is the Web page that triggered the achievement? (User access information)
• Who is the user who generated the results? (User information)
・ (Other times, referrers, etc.)
Therefore, the affiliate service providing system 4 of this embodiment can collate the above-mentioned various information by executing a process for examining a cookie when a result occurs. As will be described later, the same processing can be performed without using cookies. For example, a click ID or other necessary reference information may be embedded in the URL, or a dedicated application may be used.

  Next, the user contact information acquisition unit 17 displays a mail address completion screen 35 as shown in FIG. 7A and transmits a confirmation mail 36 as shown in FIG. 7B to the user. (Step S8).

Next, when the user presses the “user moves to product purchase site” button 37 on the mail address completion screen 35, the affiliate service providing system 4 routes the user's browser 6 to the advertiser site 3 (steps). S9).
(Purchase processing at the advertiser site)
FIG. 8 is an example of the landing page of the advertiser site shown to the user in step S9. When purchasing a product on the advertiser site 3, for example, the “buy now” button in this landing page is pressed to proceed to a settlement process. The payment module 8 has a shopping cart function, for example, and purchases merchandise through a screen as shown in FIG.

FIG. 10A shows a result confirmation screen after purchase (step S10).
(Result generation information acquisition department)
In this embodiment, the result occurrence information recording unit 20 (FIG. 2) of the affiliate service providing system 4 acquires and records the result occurrence through the screen of FIG. 10A (step S11). Specifically, the result is obtained by embedding a specific HTML tag in a page displayed on the browser 6 of the user by the advertiser site 3. More specifically, by examining the click ID 26 or other transaction specific key information written in the cookie stored in the browser 6 of the user terminal 5, as described above, the affiliate site ID 24, the advertisement promotion ID 23, the click ID 26, the user ID45 and other information are acquired. The result occurrence information recording unit 20 in FIG. 2 stores these pieces of information with a result ID 31 in the result information storage unit 12d.

Note that storing the result information (12d) separately from the click information (12b) does not necessarily result in the purchase of a product when the click occurs, but rather the generation of the result is extremely large compared to the number of clicks. This is because the number is small, and by separating it, the amount of processing related to results is reduced.
(User incentive payment processing department)
Since the user ID 45 is specified by specifying the click ID 26, the user specifying unit 41 of the user incentive payment processing unit 21 can specify the user contact information 32 (step S12). Thus, the notification unit 42 transmits a confirmation mail as shown in FIG. 10B to the user (step S13).

In this embodiment, a configuration is further provided in which the advertiser confirms and approves the result in a later step and confirms it as a regular result. This is because the above-described recording of the result occurrence information is for automatically recording the result occurrence, and it may not be possible to distinguish the result occurrence due to return, mischief, or unintended operation of the browser.
(Result confirmation process (user profit return confirmation process))
FIG. 4 is a schematic diagram showing the result determination process.

  In this figure, a system 47 of a gift card issuing company is shown instead of the affiliate site 2 of FIG.

  First, in step S14, the advertiser logs in to the result approval page of the affiliate service providing system. FIG. 11 shows a result approval page displayed by the result approval rejection processing unit indicated by 43 in FIG. 2 after login (step S15). In this example, a search field 50 is provided so that results can be searched for in an advertisement campaign, an advertisement period, or the like. Then, the advertiser can check the displayed result list 51 and approve or reject the results one by one (step S16).

  On this page, when the radio button of the result approval 52 or the rejection 53 is selected and the confirmation button 54 is pressed, an “approved” flag is set as the result occurrence information 40 shown in FIG. 16 and associated with each result information 12d. The user contact information 32 is obtained by collating with the user information storage unit 12c through the obtained user ID (if the user is participating in the target campaign, the user ID is added to the result information). (Step S17). Next, the incentive generating unit 44 sends the user contact information 32 together with the incentive contents (amount etc.) to the gift card issuing company, and receives the gift card information from the gift card issuing company system 47 (step S18). In this embodiment, the gift card is digitized as a code, and the gift card information received from the gift card issuing company system 47 is actually a code for specifying the contents of the gift card. Therefore, the incentive generation unit 44 sends information on this code to the user (steps S19 and S20). FIG. 12 shows an example of the text of the e-mail sent to the user at this time. The code is shown by 48 in the figure. In the code 48, a link 49 explaining how to use the gift card is embedded in addition to the code 48, and the user clicks the link 49 to give a gift on the site of the gift card issuing company system 47. You can inquire how to use the card.

Based on the generation of the gift card (code 48) information in this way, the user return information recording unit 18 (FIG. 2) stores the information in the user profit return information storage unit 12e (FIG. 17). Record with. The information recorded here is stored in association with specific profit return content information 39 (code 47), profit return status 55, and profit return execution time 56 in addition to the user ID 45, click ID 26, and result ID 31 (steps). S21)
According to such a configuration, the advertising company / product sales company rewards the product purchaser from the advertising company / product sales company without imposing the necessity of constructing a special system for the advertiser or the advertising company / product sales company. It is possible to provide a method and a system capable of

  In addition, this invention is not limited to the said one Embodiment, A various deformation | transformation is possible in the range which does not change the summary of invention.

  For example, in the above embodiment, the user accesses the affiliate site 2, the advertiser site 3, and the affiliate service providing system 4 using the browser 6 on the terminal 5. However, the user is not limited to the browser. . For example, a dedicated application may be prepared and accessed by this application.

  Further, the tie-up appeal article 2 including the advertisement material 7 shown in FIGS. 5 and 6 and the page 3 including the user contact information input field 33 do not necessarily have to be provided as a WEB page. For example, it may be displayed as a non-online fixed page in a part of an interface of an application installed on a personal computer or a mobile phone.

  Further, the campaign information is not limited to the one in the above-mentioned embodiment, and when the campaign price or type is constant, single static information (30% discount, 1000 yen book voucher), etc. It may be.

  Furthermore, in the one embodiment, the gift card information is stored in the user information storage unit 12c. However, the gift card issuing company system 47 may be configured to send the gift card information (code) directly. In this case, the user incentive payment processing unit 21 may be configured to send the user contact information 32 to the gift card issuing company system 47 and not receive the code.

  In the above embodiment, the cookie stored in the user's browser is used to link the click with the result and the return of the user profit. However, the present invention is not limited to this.

For example, the following means can be used.
? Cache data stored in the browser
Data storage area such as local storage provided by the browser
? Confidential data storage area provided by OS such as Keychain
? Others (Nothing is stored on the user side, and is determined from the terminal unique ID and characteristics)
In the above embodiment, the user 5 clicks the advertisement material 7 (FIG. 5) displayed on the blog tie-up appeal article on the affiliate site 2 on the browser 6. Although it is configured to change to the campaign site (FIG. 6) and input user contact information, the present invention is not limited to this. For example, the user contact information may be configured to be directly acquired on the tie-up appeal article. In this case, for example, as shown in FIG. 18, a user contact information input field 33 is provided in the tie-up appeal article.

  In this case, in the above embodiment, the affiliate advertisement promotion ID acquired by clicking the advertisement material 7 (indicated by 23 in FIG. 13), the affiliate site ID (indicated by 24 in FIG. 14), etc. In this embodiment, information is sent together with the user contact information to the affiliate service providing system 4 by pressing the registration button 34 in the user information input field 33 in FIG. 18 (step of FIG. 4). Corresponding to S6).

  Further, in the above case, the user interface shown in FIG. 18 is provided by the affiliate site 2, but is not limited to this, and is provided by the affiliate service providing system 4 or the advertiser site 3. It may be. In this case, the affiliate service provider may receive the contents of the tie-up appeal article from the affiliate and automatically generate the page shown in FIG.

Explanation of reference signs

DESCRIPTION OF SYMBOLS 1 ... Internet network 2 ... Affiliate site 3 ... Advertiser site 4 ... Affiliate service provision system 5 ... User terminal 6 ... Browser 7 ... Advertising material 8 ... Payment module 9 ... Button 11 ... Program storage part 12a-12e ... Data storage part 12a ... advertisement promotion information storage unit 12b ... click information storage unit 12c ... user information storage unit 12d ... result information storage unit 12e ... user profit return information storage unit 14 ... user campaign discriminating unit 15 ... user incentive calculation unit 16 ... user use Incentive display unit 17 ... User contact information acquisition unit 18 ... User return information recording unit 19 ... Click information recording unit 20 ... Result occurrence information recording unit 21 ... User incentive payment processing unit 23 ... Advertising promotion ID
24 ... affiliator site ID
25 ... User access information 26 ... Click ID
27 ... User profit return promotion information 28 ... Detailed advertisement promotion information 29 ... User campaign display content 30 ... User campaign calculation formula 31 ... Result ID
32 ... User contact information 33 ... User contact information acquisition column 34 ... Button 35 ... Mail address completion screen 36 ... Confirmation mail 37 ... Button 38 ... User return record ID
39 ... Profit return content information 40 ... Result occurrence information 41 ... User identification unit 42 ... Notification unit 44 ... Incentive generation unit 45 ... User ID
46 ... User profit return information 47 ... Gift card issuing company system 48 ... Code 49 ... Link 50 ... Search field 51 ... List 52 ... Result approval 53 ... Rejection 54 ... Confirmation button 55 ... Profit return status 56 ... Profit return execution time

Claims (18)

(A) a step in which a computer receives information for identifying advertisement material, information for identifying a user's click, and information on a means for contacting the user from an interface to the user, and stores the information;
(D) the computer directing an interface to the user to the advertiser site of the advertising material;
(C) receiving a notification from the advertiser site or the user's interface that the user has performed a result generation target action on the advertiser site together with information identifying the click;
(D) Based on the information for identifying the click, the computer identifies the means for contacting the user associated with the information for identifying the click, and the incentive profit reduction for the means for contacting the user is performed. An affiliate profit return method comprising: a step of transmitting occurrence information. The method of claim 1, wherein
The step (a)
(A1) the computer receives at least information for identifying the advertisement and information for identifying the click from an interface to the user based on the user clicking on the advertisement material displayed on the specific affiliate site;
(A2) a step of displaying a predetermined incentive profit return information for the user on the interface to the user and displaying an input unit for inputting a contact means to the user;
(A3) The computer includes receiving the input of the contact means from the interface to the user, and storing the information together with information for specifying the click. The method of claim 2, wherein
further,
A step of displaying an input unit for inputting advertisement material, predetermined incentive profit return information for the user, and means for contacting the user on the user interface before the step (a);
A method characterized by comprising: The method of claim 2, wherein
The information on the incentive profit return is stored in a computer in association with the information for specifying the advertisement. In the step (b), the computer extracts the incentive profit return information based on the information for specifying the advertisement. Display on the interface to the user. The method of claim 1, wherein
The step (b) further includes a step in which a computer calculates and outputs information on the incentive profit return based on information for specifying the advertisement.
A method characterized by displaying the incentive profit return information output in the calculation step on an interface to a user. The method of claim 1, wherein
In the step (c), the computer generates a record of user profit return, and stores information for specifying a user, information for specifying a click, and profit return information. The method of claim 1, wherein
further,
(E) The computer includes a step of displaying a screen for approving the return of user profit on the interface to the advertiser, and executing a process of returning profit to the user based on the approval of the advertiser. Method. The method of claim 7, wherein
In the step (e), the profit return information and the user contact means are passed to the system of an external profit return execution company, and the profit return occurrence information is transmitted from the external profit return execution company to the user contact means. A method characterized by what is to be done. The method of claim 5, wherein
The step (e)
Pass the profit return information to the system of an external profit return execution company,
Receive profit return occurrence information from this external profit return execution company,
A method of transmitting received profit return occurrence information to a user contact means. (A) a computer that receives information identifying advertisement material, information identifying a user's click, and information relating to a means for contacting the user from an interface to the user, and means for storing the information;
(D) means for the computer to direct an interface to the user to the advertiser site of the advertising material;
(C) means for receiving, from the advertiser site or the user's interface, a notification that the user has performed an action subject to achievement on the advertiser site together with information identifying the click;
(D) Based on the information for identifying the click, the computer identifies the means for contacting the user associated with the information for identifying the click, and the incentive profit reduction for the means for contacting the user is performed. An affiliate profit return system characterized by comprising: means for transmitting occurrence information. The system of claim 10, wherein
Said (a) means comprises:
(A1) means for receiving at least information for identifying the advertisement and information for identifying the click from the interface to the user based on the fact that the computer clicked on the advertisement material displayed on the specific affiliate site;
(A2) means for the computer to display on the interface to the user predetermined incentive profit return information for the user and to display an input unit for inputting means for contacting the user;
(A3) The computer has a means for receiving an input of the contact means from an interface to a user and storing the information together with information for specifying the click. The system of claim 11, wherein
further,
(A) means for displaying on the user interface before the means (a) means for displaying an input material for inputting advertisement material, predetermined incentive profit return information for the user, and means for contacting the user;
The system characterized by having. The system of claim 11, wherein
The information on the incentive profit return is stored in a computer in association with the information for specifying the advertisement, and the means (b) extracts the incentive profit return information based on the information for the computer to specify the advertisement. System that is displayed on the user interface. The system of claim 11, wherein
The means (b) further includes means for the computer to calculate and output information on the incentive profit return based on information for specifying the advertisement,
A system characterized in that the incentive profit return information output by the calculation means is displayed on an interface to a user. The system of claim 10, wherein
In the system (c), the computer generates a record of user profit return, and stores information for specifying a user, information for specifying a click, and profit return information. The system of claim 10, wherein
further,
(E) The computer has a means for displaying a screen for approving the return of user profit on the interface to the advertiser, and executing and processing the return of profit to the user based on the approval of the advertiser. system. The system of claim 14, wherein
The means (e) passes the profit return information and the user contact means to an external profit return execution company system, and transmits profit return occurrence information from the external profit return execution company to the user contact means. A system characterized by The system of claim 14, wherein
The means (e) is:
Pass the profit return information to the system of an external profit return execution company,
Receive profit return occurrence information from this external profit return execution company,
A system characterized by transmitting received profit return occurrence information to a user contact means.

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