JP7470774B2 - Information processing device, information processing method, and information processing program - Google Patents

Description

The present invention relates to an information processing device, an information processing method, and an information processing program.

Conventionally, a technique is known in which a user is given a certain profit when making a payment using an electronic payment service at a store that is a member of the electronic payment service, with the aim of promoting the use of the electronic payment service. Also, related to this technique, a technique is known in which, as one of the promotional measures that include prizes, a coupon is distributed to give a certain profit to users who meet certain conditions.

Patent No. 5416404

However, conventional technology is required to improve the utilization rate of promotional campaigns that include prizes such as coupons. With conventional technology, the decision of whether or not to use a coupon is left to the discretion of the user. For example, simply distributing a coupon to users who meet certain conditions cannot be expected to have the effect of increasing the utilization rate of promotional campaigns that include prizes such as coupons.

The present application has been made in consideration of the above, and aims to provide an information processing device, an information processing method, and an information processing program that can improve the utilization rate of promotional campaigns that include prizes.

The information processing device according to the present application has a payment processing unit, a selection unit, and a transmission unit. When the payment processing unit acquires a payment request transmitted from a terminal device used by a service user of an electronic payment service, the payment processing unit executes a payment process in response to the acquired payment request. When the payment processing is normally completed, the selection unit executes a selection process for selecting a prize candidate to be provided to the service user from among a plurality of predetermined prizes provided in advance by a business operator introducing the electronic payment service. The transmission unit transmits prize providing content for providing the prize candidate selected by the selection unit to the terminal device together with information for notifying the service user that the payment processing has been completed. In addition, when transmitting prize providing content including a plurality of first image information indicating each of prize categories corresponding to the plurality of prize candidates to the terminal device, the transmission unit transmits first control information for executing a predetermined process in response to a predetermined operation by the service user for each of the first image information to the terminal device together with the prize providing content. The first control information is information that provides a function for controlling the behavior of the prize providing content so that a predetermined operation is alternatively accepted for a plurality of first image information displayed on the terminal device.

According to one aspect of the embodiment, it is possible to improve the utilization rate of promotional campaigns that include prizes.

FIG. 1 is a diagram showing an overview of information processing according to an embodiment. FIG. 2 is a diagram illustrating an example of information displayed on the terminal device according to the embodiment. FIG. 3 is a diagram showing an example of a coupon provision image according to a usage screen according to the embodiment. FIG. 4 is a diagram showing an example of a coupon provision image according to a usage screen according to the embodiment. FIG. 5 is a diagram illustrating an example of the configuration of the payment server according to the embodiment. FIG. 6 is a diagram illustrating an example of user information stored in a user information storage unit according to the embodiment. FIG. 7 is a diagram illustrating an example of information related to a coupon stored in a coupon information storage unit according to the embodiment. FIG. 8 is a diagram illustrating an example of coupon-related information stored in a coupon-related information storage unit according to the embodiment. FIG. 9 is a flowchart illustrating an example of an information processing procedure executed by the payment server according to the embodiment. FIG. 10 is a diagram illustrating an overview of a method for generating a trained model according to the first modified example. FIG. 11 is a diagram illustrating an example of the configuration of a payment server according to the first modified example. FIG. 12 is a flowchart illustrating an example of a learning process procedure executed by the payment server according to the first modified example. FIG. 13 is a diagram showing an overview of information processing according to the second modified example. FIG. 14 is a diagram illustrating an example of the configuration of a payment server according to the second modified example. FIG. 15 is a hardware configuration diagram illustrating an example of a computer that realizes the functions of the payment server according to the embodiment.

Below, the information processing device, information processing method, and information processing program according to the present application will be described in detail with reference to the drawings. Note that the information processing device, information processing method, and information processing program according to the present application are not limited to these embodiments. In addition, the same components in the following embodiments will be denoted by the same reference numerals, and duplicated descriptions will be omitted.

1. Embodiment
Hereinafter, information processing according to the embodiment will be described. Fig. 1 shows an overview of the information processing according to the embodiment. In addition, below, an example will be described in which the information processing according to the embodiment is realized by a payment server 100 which is an example of an information processing device according to the embodiment.

(1-1. System Configuration)
As shown in Fig. 1, the information processing system SYS-A according to the embodiment includes a terminal device 10 and a payment server 100. The terminal device 10 and the payment server 100 are connected to each other via a network N (for example, see Fig. 3) in a wired or wireless manner so as to be able to communicate with each other. The network N is, for example, a wide area network (WAN) such as the Internet. Note that the information processing system SYS-A shown in Fig. 1 may include a plurality of terminal devices 10 and a plurality of payment servers 100.

The terminal device 10 shown in FIG. 1 is an information processing terminal used by a user U. The terminal device 10 shown in FIG. 1 is realized, for example, by a smartphone, a tablet terminal, a notebook PC (Personal Computer), a desktop PC, a mobile phone, a PDA (Personal Digital Assistant), or the like. Note that FIG. 1 illustrates a smartphone as an example of the terminal device 10.

The terminal device 10 also includes a display device such as a liquid crystal display (LCD) or an organic electro-luminescent display (OLED), and displays various information transmitted from the payment server 100 using a web browser or an application. The display device included in the terminal device 10 may be a touch screen display. In this case, the terminal device 10 receives various operations from the user U using a finger, a stylus, or the like on content such as images displayed on the screen of the touch screen display, and executes processing in accordance with the various operations.

The terminal device 10 also has a communication unit for connecting to the network N via a wireless communication network such as LTE (Long Term Evolution), 4G (4th Generation), or 5G (5th Generation: 5th generation mobile communication system), or a short-range wireless communication such as Bluetooth (registered trademark) or a wireless LAN (Local Area Network). This allows the user U to operate the terminal device 10 to access the payment server 100 and use the electronic payment service provided by the payment server 100.

When the terminal device 10 receives control information for implementing a specified information processing from the payment server 100, the terminal device 10 implements the information processing in accordance with the control information. Here, the control information is described in, for example, a script language such as JavaScript (registered trademark), a style sheet language such as CSS (Cascading Style Sheets), a programming language such as Java (registered trademark), or a markup language such as HTML (HyperText Markup Language). The specified application itself delivered from the payment server 100 may be regarded as the control information.

In the following description, the terminal device 10 shown in FIG. 1 is used by a user U who is a service user of an electronic payment service that is performed using a specified code. In this case, the terminal device 10 may be pre-installed with an application program for the service user (hereinafter, appropriately referred to as a "user app") that works in conjunction with the payment server 100 to realize various processes related to the electronic payment service. The terminal device 10 can also access a specified website via a web browser and realize various processes related to the electronic payment service.

The payment server 100 shown in FIG. 1 is an information processing device that executes information processing according to the embodiment, and is typically a server device, but may also be realized by a mainframe, a workstation, or the like. When the payment server 100 is realized by a server device, it may be realized by a single server, or may be realized by a cloud system in which multiple server devices and multiple storage devices operate in cooperation with each other.

The payment server 100 may also function as a distribution device that distributes control information to the terminal device 10 used by the user U. Here, the control information is described, for example, in a script language such as JavaScript (registered trademark) or a style sheet language such as CSS (Cascading Style Sheets). Note that the application itself distributed from the payment server 100 may be regarded as control information.

The payment server 100 may also function as an information processing device that, in response to an HTTP (Hypertext Transfer Protocol) request sent from the terminal device 10, transmits to the terminal device 10 content including an HTML (Hypertext Markup Language) file requested in the HTTP request, image data, and control information for controlling the display of the image data on a web page or a user application. In this case, the content including the control information can be realized by content for an RIA (Rich Internet Application) such as Flash (registered trademark) or Silverlight (registered trademark), and operates as an image display program.

The administrator of the payment server 100 also operates a platform service that provides an electronic payment service (a service that provides a specified transaction means that controls the exchange of electronic money through code payment) performed using a specified code through the payment server 100. The payment server 100, for example, works in conjunction with a user application running on the terminal device 10 to execute information processing related to the electronic payment service.

The payment server 100 can also provide a user interface for businesses that operate affiliated stores of the electronic payment service to receive coupon-related information. The businesses use their own information processing terminals to operate the user interface for the business and set coupon-related information (text data, image data, etc.). The payment server 100 registers the coupon-related information submitted by each business in a database and manages it for each affiliated store.

(1-2. Code payment using the terminal device 10)
Here, an example of code payment (electronic payment) using the terminal device 10 will be described. In the following description, an example will be described in which a user U who receives a transaction object such as a product or service from the store X makes a payment using the terminal device 10 by using a two-dimensional code (QR code (registered trademark)) arranged in the store X and indicating store identification information that identifies the store X. Note that the example of code payment described below is also applicable to a case in which an arbitrary service user makes a payment at an arbitrary store using an arbitrary terminal device 10. In addition, the two-dimensional code indicating the store identification information may be not only a QR code but also a barcode, a predetermined mark, a number, or the like. In addition, the two-dimensional code is not limited to an example that is physically formed by a printed matter printed on a medium such as paper, but may be formed by image information displayed on an arbitrary terminal. In addition, the store identification information may include an affiliated store ID that is individually assigned to identify the brand of the store X as an affiliated store of the electronic payment service, and a store ID that is assigned to identify the store X itself.

For example, when user U makes a payment for the purchase or use of a transaction object such as various goods or services at store X, user U launches a user app pre-installed on terminal device 10. User U then photographs a two-dimensional code placed at store X via the user app. In such a case, terminal device 10 displays a screen for inputting the price of the transaction object, and accepts input of the payment amount from user U or a store clerk at store X. Terminal device 10 then transmits transaction information including user identification information that identifies user U, store identification information (or information indicated by the store identification information, i.e., information indicating store X (e.g., store ID)), and the payment amount to payment server 100.

When the payment server 100 receives transaction information from the terminal device 10, it transfers electronic money equivalent to the payment amount from the account of the user U (wallet linked to the user account) indicated by the user identification information to the account of the store X (wallet linked to the user account) indicated by the store identification information. At this time, the payment server 100 may transfer the electronic money equivalent to the payment amount to the account of the store X after subtracting a predetermined fee to be charged to the store X from the electronic money equivalent to the payment amount. Then, the payment server 100 transmits a notification that the transaction has been completed to the terminal device 10. In such a case, the terminal device 10 notifies the user U that the electronic money transaction has been completed by outputting a screen or a predetermined sound indicating that the transaction has been completed. Alternatively, the payment server 100 may withdraw electronic money equivalent to the payment amount from the account of the user U indicated by the user identification information, manage it as sales information of the store X, and transfer cash equivalent to the sales amount to a bank account held by the store X at a predetermined timing. In this case, the payment server 100 may notify the user U that the electronic money transaction has been completed at the time that the electronic money equivalent to the payment amount has been withdrawn from the user UX's account.

Note that payment using the terminal device 10 is not limited to the above-mentioned process. For example, payment using the terminal device 10 may be made using a terminal device (hereinafter referred to as the "store terminal") installed in store X. Specifically, the terminal device 10 first displays code information indicating user identification information for identifying user U on the screen. In such a case, the store terminal reads the user identification information from the code information displayed on the terminal device 10, and transmits transaction information including the read user identification information (or information indicated by the user identification information, i.e., information indicating user UX (e.g., user ID)), the payment amount, and information identifying store X to the payment server 100.

When the payment server 100 receives the transaction information from the store terminal, it transfers electronic money equivalent to the payment amount from the account of user U indicated by the user identification information to the account of store X. Then, the payment server 100 transmits a notification that the transaction has been completed to the store terminal or the terminal device 10. The store terminal or the terminal device 10 notifies user U that the electronic money transaction has been completed by outputting a screen or a predetermined sound indicating that the transaction has been completed. The payment server 100 may also withdraw electronic money equivalent to the payment amount from the account of user U indicated by the user identification information, manage it as sales information of store X, and transfer cash equivalent to the sales amount to a bank account held by store X at a predetermined timing. In this case, the payment server 100 may notify a store clerk or user U that the electronic money transaction has been completed at the time when the electronic money equivalent to the payment amount is withdrawn from the account of user U.

Furthermore, payment using the terminal device 10 may not only be a process of transferring electronic money from an account to which user U has previously charged electronic money to store X's account, but may also be, for example, a payment using a credit card that user U has previously registered. In such a case, for example, terminal device 10 may transfer electronic money in an amount indicated by the payment amount to store X's account, and bill the management company of user U's credit card for the amount indicated by the payment amount.

Furthermore, the settlement using the terminal device 10 may not only be a process of transferring electronic money from the account of the user U to the account of the store X, but may also be, for example, a settlement of transferring electronic money from the account of the user U to the account of another service user (i.e., a transfer between service users). For example, the terminal device 10 used by the user U who is the sender of the remittance reads user identification information (for example, user identification information displayed on the terminal device 10 used by the service user of the remittance destination) that identifies the service user who is the user of the remittance destination, accepts input of the remittance amount from the user U, and transmits information indicating the read identification information, the remittance amount, and the user identification information that identifies the user U to the settlement server 100. In such a case, the settlement server 100 may transfer electronic money in an amount indicated by the remittance amount from the account of the user U to the account of the service user of the remittance destination, and notify the terminal device 10 or the terminal device 10 used by the service user of the remittance destination of the fact that the remittance has been completed by outputting a screen or a predetermined sound indicating that the remittance has been completed.

Note that remittance using the terminal device 10 is not limited to the above-mentioned process. For example, remittance using the terminal device 10 may be performed by inputting the telephone number of the service user who is the remittance destination user or information indicating the service user who is the remittance destination user (for example, a user ID) into the terminal device 10. As a specific example, the terminal device 10 accepts input of the telephone number or user ID of the service user who is the remittance destination and the remittance amount from user U, and transmits the input telephone number or user ID (remittance destination identification information), the remittance amount, and user identification information (remittance source identification information) that identifies user U to the settlement server 100. The settlement server 100 then transfers electronic money in the amount indicated by the remittance amount from the account of user U to the account of the service user linked to the transmitted telephone number or user ID.

Here, the telephone number or user ID of the service user who is the remittance destination user may be linked to information about the user and registered in advance in the user app. In this case, the terminal device 10 accepts from the user UX the designation of the user (remittance destination) registered in the user app and input of the remittance amount to the user, and transmits to the payment server 100 the telephone number or user ID linked to the designated user, the remittance amount, and user identification information that identifies the user UX.

For example, remittance using the terminal device 10 may be performed by providing link information for receiving the remittance amount to the service user who is the user of the remittance destination. As a specific example, the terminal device 10 receives an input of the remittance amount from the user U, generates link information for receiving the remittance amount, and provides the link information to the terminal device 10 used by the service user who is the user of the remittance destination by sending an e-mail including the link information or posting information including the link information on a social networking service (SNS). Then, when the service user who is the user of the remittance destination selects the link information and performs a receiving operation, the payment server 100 transfers electronic money in an amount indicated by the remittance amount from the account of the user U to the account of the service user who is the user of the remittance destination. As described above, the payment server 100 can execute information processing regarding payment using electronic money and remittance of electronic money on the same platform that provides electronic payment services to the service user.

The payment means for implementing various processes corresponding to the above-mentioned electronic payment service are not limited to those for providing compensation for the purchase of goods or the provision of services (settlement of debts) or those for transferring money between accounts held by multiple users. For example, the above-mentioned payment means may be a service that controls the sending and receiving of electronic money between accounts of any owner linked to the owner of electronic money, such as a user or a store. That is, the payment means according to the embodiment may be a transaction means or transaction service that executes various controls for implementing electronic money exchange (not only various inter-account transfer controls via electronic money, but also controls related to exchanges between electronic money accounts and bank accounts, various credit processes such as installments and processes associated with bonus payments, and various controls related to exchanges of assets including electronic money) and may be provided in any form. In addition, the various controls realized by such transaction means or transaction services may include both control related to payment and control related to remittance, or only one of them. That is, a "transaction" is a concept that includes not only "payment" related to electronic money, but also "remittance" of electronic money and various other processes. In other words, the payment server 100 may be an information processing device that realizes a transaction means for controlling the exchange of electronic money between any owners.

(1-3. Overview of the embodiment)
(1-3-1. Processing for Providing Prize Content)
Next, a process of providing prize content according to the embodiment will be described with reference to Fig. 1. The payment server 100 according to the embodiment aims to improve the utilization rate of promotional campaigns with prizes in electronic payment services through the provision of prize content, and supports businesses that introduce electronic payment services.

In the following, a payment-linked coupon (PLC: Payment Linked Coupon) is assumed as a prize provided to a service user (e.g., user U) of an electronic payment service by the prize providing content, the payment linked coupon being provided to the service user in conjunction with the payment process for the price of the transaction object. In addition, in the following, a scratch card type content capable of realizing a predetermined image presentation process in response to the operation of user U is assumed as the prize providing content according to the embodiment, such as a scratch card in which the printed surface covered by the scratch sticker is revealed when the scratch sticker (scratch ink) is scratched off with a coin or the like. As described below, the payment server 100 according to the embodiment provides coupons through the prize providing content as a prize-linked sales promotion measure.

In addition, in the following explanation, the business operator introducing the electronic payment service may be considered to be the same as the affiliated store of the electronic payment service operated by that business operator.

As shown in FIG. 1, the terminal device 10 transmits a payment request for the transaction object to the payment server 100 in response to the user U's operation on the user app (step S1).

When the payment server 100 receives a payment request from the terminal device 10, it executes a payment process according to the payment request (step S2). In addition, when the payment process is completed normally, the payment server 100 randomly determines whether or not to provide a coupon to the user U who made the payment request (step S3). For example, the payment server 100 executes a random lottery process to determine whether or not to provide a coupon.

In addition, for example, if the payment server 100 wins the random lottery and decides to provide a coupon to user U, it executes a selection process to select a candidate coupon to be provided to user U (step S4).

The selection process by the payment server 100 will be described below. First, the payment server 100 selects a coupon category (an example of a "prize category") according to selection conditions set in advance by the administrator OP of the payment server 100. For example, assuming that a category table containing four or more coupon categories is prepared in advance and the selection conditions are set as "Number of categories: 3, random", the payment server 100 refers to the category table and randomly selects three coupon categories that do not overlap with each other. Note that at this time, if the category table contains three coupon categories, the payment server 100 will select all coupon categories contained in the category table as is under the aforementioned selection conditions.

Next, the payment server 100 selects coupon candidates to be provided to the user U for each selected coupon category according to predetermined conditions set in advance by the administrator OP of the payment server 100. For example, the payment server 100 refers to coupon information submitted in advance by each affiliated store. Then, the payment server 100 selects coupon candidates for each selected coupon category from among the multiple coupons submitted by each affiliated store.

The payment server 100 may also select coupon candidates that can be used at other affiliated stores that are not in a competitive relationship with the affiliated store that was a party to the transaction through the payment processing. For example, the payment server 100 refers to pre-registered information indicating the competitive relationship of each affiliated store, and selects coupon candidates from among coupons submitted by affiliated stores that are not in a competitive relationship with the affiliated store that was a party to the transaction through the payment processing.

The payment server 100 may also select coupon candidates based on attribute information indicating the attributes of the user U who is the sender of the payment request. For example, based on the attribute information of the user U registered in advance, the payment server 100 refers to the coupon acquisition history of other service users whose attributes match those of the user U, and selects coupon candidates from among coupons that have a relatively high acquisition rate by the other service users.

The payment server 100 may also select coupon candidates based on the behavioral history of the user U who sent the payment request. For example, the payment server 100 selects coupon candidates from among coupons that can be used at affiliated stores within a specified distance range from the user's location at the time of the payment request, based on the location information of the user U when the payment request is received from the user U. Also, for example, the payment server 100 selects coupon candidates from among coupons that can be used at affiliated stores that handle the transaction object related to the browsing history of the user U, based on the browsing history of the user U most recently from the time the payment request is received from the user U.

The payment server 100 may also select coupon candidates based on the coupon acquisition history of the user U who is the sender of the payment request. For example, the payment server 100 identifies coupon categories with a relatively high acquisition rate by the user U based on the coupon acquisition history of the user U, and selects coupon candidates for each identified coupon category.

After selecting the coupon candidates, the payment server 100 transmits prize offering content for presenting the coupon candidates to the user U to the terminal device 10 together with payment completion information for notifying the user U that the payment process has been completed (step S5).

When the terminal device 10 receives the payment completion information and the prize provision content from the payment server 100, it executes a content display process (step S6).

(1-3-2. Display Examples by Content Display Processing)
An example of information displayed on the terminal device 10 by the content display process according to the embodiment will be described below. Fig. 2 shows an example of information displayed on the terminal device 10 according to the embodiment.

As shown in FIG. 2, the terminal device 10 displays a payment completion image G1 to notify the user U that the payment has been completed, based on the payment completion information received from the payment server 100 (step S11). The terminal device 10 also displays a content image G2-1 based on the prize provision content received from the payment server 100 (step S12). FIG. 2 shows an example in which the content image G2-1 is overlaid on the payment completion image G1. In this way, by displaying the prize provision content on the payment completion screen that the user U is likely to focus on, it is possible to improve the user U's awareness of the prize provision content.

The content image G2-1 shown in FIG. 2 is provided with category icons OB1-1, OB1-2, and OB1-3 (examples of "first image information") which are objects corresponding to coupon categories. FIG. 2 shows category icon OB1-1 corresponding to the coupon category: "Apparel", category icon OB1-2 corresponding to the coupon category: "Food", and category icon OB1-3 corresponding to the coupon category: "Miscellaneous". Note that the shapes of the category icons OB1-1, OB1-2, and OB1-3 shown in FIG. 2 are merely examples and are not limited to being circular, and may be any shape.

Although not shown in FIG. 2, the terminal device 10 can also execute a virtual image rendering process (an example of a "predetermined process") for obtaining a coupon in response to a predetermined operation by the user U on the category icons OB1-1, OB1-2, and OB1-3, as if the images of the category icons OB1-1, OB1-2, and OB1-3 were scratch stickers (scratch ink).

For example, when the terminal device 10 detects a specified operation by the user U, such as scraping (rubbing) the surface of the image of the category icon OB1-1, the terminal device 10 can execute an image production process in cooperation with the user application while the specified operation is being detected, in which the area of the image of the category icon OB1-1 is gradually reduced and an image hidden behind the image of the category icon OB1-1 is gradually made apparent in the reduced area. The terminal device 10 can acquire first control information for executing this image production process from the payment server 100 along with the prize provision content. The user application running on the terminal device 10 then executes the above-mentioned image production process using the control information acquired from the payment server 100.

When transmitting prize provision content including multiple category icons OB1-1, OB1-2, and OB1-3 (hereinafter referred to as "category icon OB1" as appropriate) to the terminal device 10, the payment server 10 may transmit to the terminal device 10 first control information for executing image presentation processing in response to a specific operation by the service user for each category icon OB1. In this case, the first control information provides the terminal device 10 with a processing function for controlling the behavior of the prize provision content so as to selectively accept specific operations by the service user for multiple category icons OB1 displayed on the terminal device 10, for example. Specifically, the terminal device 10 controls the prize provision content based on the first control information so that, when a specific operation is performed by the user U on category icon OB1-1, a specific operation on category icons OB1-2 and OB1-3 is not accepted.

In addition, this image presentation process is not limited to being executed by a user application running on the terminal device 10, but may be executed in cooperation with the user application running on the terminal device 10 and the payment server 100.

Then, for example, when a predetermined operation by the user U on the category icon OB1-1 continues for a certain period of time, the terminal device 10 displays a content image G2-2 showing information about a coupon corresponding to the coupon category "Apparel" selected by the user U, as if it were an image hidden behind the image of the category icon OB1-1 (step S13). Note that the content image G2-2 may be included in the prize provision content, or may be acquired by the terminal device 10 from the payment server 100 at the timing when a predetermined operation by the user U is detected.

In this way, the payment server 100 allows the user U to select a desired coupon category, and then, through gamification, subsequently discloses the contents of the coupons corresponding to the selected coupon category in accordance with the user U's operation, thereby stimulating the user U's interest and improving the coupon usage rate.

For example, the content image G2-2 shown in FIG. 2 displays text information M-1 indicating the contents of the coupon that the user U can obtain. The content image G2-2 shown in FIG. 2 also includes an evaluation button OB2-1 (an example of "second image information") for receiving a positive evaluation of the coupon from the user U, an evaluation button OB2-2 (an example of "second image information") for receiving a negative evaluation of the coupon from the user U, and a coupon use button OB2-3 (an example of "third image information") for allowing the user U to obtain the coupon.

The rating buttons OB2-1 and OB2-2 (hereinafter referred to as "rating button OB2") are associated with second control information for executing a rating transmission process in response to a predetermined operation of the user U on the rating button OB2. This second control information provides the terminal device 10 with a processing function for transmitting the rating information associated with the rating button OB2 to the payment server 100. Based on this second control information, the terminal device 10 executes a rating transmission process for transmitting rating information indicating the content of the rating associated with the rating button OB2 to the payment server 100. Specifically, when the terminal device 10 detects the user U's operation on the rating button OB2-1, it transmits to the payment server 100 identification information for identifying the user U, information for identifying the coupon displayed in the content image G2-2, and information indicating the content of the rating associated with the rating button OB2-1 (for example, "Good") Similarly, when the terminal device 10 detects an operation on the rating button OB2-2 by the user U, it transmits to the payment server 100 identification information for identifying the user U, information for identifying the coupon displayed in the content image G2-2, and information indicating the rating content associated with the rating button OB2-2 (for example, "No Good").

The coupon use button OB2-3 is also associated with third control information for executing a website display process in response to a predetermined operation of the user U on the coupon use button OB2-3. This third control information provides the terminal device 10 with a processing function for transmitting information about the coupon acquired by the service user to the terminal device 10 and a processing function for displaying a screen of the website of the affiliated store related to the coupon acquired by the service user. Based on this third control information, the terminal device 10 executes a process for transmitting information about the coupon acquired by the service user to the payment server 100 and a process for displaying a screen of the website of the affiliated store related to the coupon acquired by the service user on the terminal device 10. Specifically, when the terminal device 10 detects an operation of the user U on the coupon use button OB2-3, it transmits identification information for identifying the user U and information for identifying the coupon displayed in the content image G2-2 to the payment server 100 as coupon acquisition information. Furthermore, based on the connection destination information associated with the coupon displayed in content image G2-2, terminal device 10 acquires information for displaying, for example, the EC (electronic commerce) site (e.g., a mall-type EC site) of the affiliated store that is the provider of the coupon. Then, based on the acquired information, terminal device 10 displays a top page image G3 of the affiliated store's EC site (step S14). User U can use the acquired coupon to do online shopping at the affiliated store's EC site.

(1-3-3. Example of coupon offer)
An example of an image of a coupon being provided depending on a scene of using the electronic payment service will be described below. An example of an image of a coupon being provided depending on a usage screen according to the embodiment is shown in Fig. 3 and Fig. 4 .

For example, assume that a service user of an electronic payment service performs a series of actions, such as "shopping → billing → lunch → billing → shopping," as shown in FIG. 3. In this scenario, when the service user uses the electronic payment service to pay for a purchase, the payment server 100 provides, for example, a 10% off coupon that can be used at a restaurant near the service user's current location. Furthermore, when the service user uses the acquired 10% off coupon to have lunch at a restaurant and then uses the electronic payment service to pay for the lunch, the payment server 100 provides, for example, a 10% off coupon that can be used at a supermarket (retail store, etc.) near the service user's current location. The service user uses the acquired coupon to shop at the supermarket and then returns home.

Also, for example, assume that the service user performs a series of actions such as "enter apparel shop → dinner → checkout → online shopping → checkout" as illustrated in FIG. 4. In this case, when the service user uses an electronic payment service to checkout for dinner, the payment server 100 provides, for example, a 10% off coupon that can be used at apparel shop XX Town. That is, the payment server 100 can provide a coupon according to the service user's behavioral history that the service user stopped by an apparel shop before dinner. At this time, the payment server 100 may determine whether the apparel shop that the service user entered is an affiliated store based on the service user's behavioral history. Then, if the apparel shop that the service user entered is an affiliated store, the payment server 100 may provide the service user with a coupon that can be used at the EC site of the affiliated store. In addition, if the service user viewed the EC site of the apparel shop before dinner, the payment server 100 can also provide a coupon that can be used at the apparel shop based on the service user's browsing history. In this case, too, if the EC site of the apparel shop that the service user is browsing is an EC site of an affiliated store, the service user may be provided with a coupon that can be used on the EC site of the affiliated store.

In addition, when a service user uses the acquired 10% off coupon to shop online and pays for the online purchase using an electronic payment service, the payment server 100 provides the service user with a delivery coupon that can be used at a store that offers food recommended as a midnight snack. In other words, the payment server 100 can provide a coupon that corresponds to the behavioral history of a service user who has already had dinner.

[2. Configuration of the payment server]
Next, a configuration of the payment server 100 according to the embodiment will be described. Fig. 5 shows an example of the configuration of the payment server 100 according to the embodiment. As shown in Fig. 5, the payment server 100 includes a communication unit 110, a storage unit 120, and a control unit 130.

(Regarding communication unit 110)
The communication unit 110 is realized by, for example, a network interface card (NIC), etc. The communication unit 110 is connected to the network N by wire or wirelessly, and transmits and receives information to and from the terminal device 10 and the like.

(Regarding the storage unit 120)
The storage unit 120 is realized by, for example, a semiconductor memory element such as a random access memory (RAM) or a flash memory, or a storage device such as a hard disk or an optical disk. As shown in Fig. 5, the storage unit 120 has a user information storage unit 121, a coupon information storage unit 122, and a coupon-related information storage unit 123. Note that the storage unit 120 is not limited to the example shown in Fig. 5, and may have a storage unit that stores other information in addition to the above-mentioned storage units.

(Regarding the user information storage unit 121)
The user information storage unit 121 stores information about service users of electronic payment services. Fig. 6 shows an example of user information stored in the user information storage unit 121 according to the embodiment. As shown in Fig. 6, the user information stored in the user information storage unit 121 has multiple items such as a "user ID" item, an "attribute information" item, a "purchase history" item, and a "coupon information" item, and these items are associated with each other.

The "User ID" field stores identification information that is individually assigned to each service user to identify each service user who uses the electronic payment service.

The "Attribute Information" item stores attribute information indicating the attributes of the service user. The attribute information may include information about the service user's demographic attributes, such as gender, age, telephone number, address, and family structure, and information about the service user's psychographic attributes, such as interests, preferences, and lifestyle.

The "Purchase History" item stores information indicating the purchase history of service users made using electronic payment services.

The "Coupon Information" item stores information indicating the content of coupons (payment-linked coupons) acquired by the service user that were used when making payments for electronic payment services.

(Regarding the coupon information storage unit 122)
The coupon information storage unit 122 stores information about coupons submitted by affiliated stores of the electronic payment service. Fig. 7 illustrates an example of information about coupons stored in the coupon information storage unit 122 according to the embodiment.

As shown in FIG. 7, the coupon-related information stored in the coupon information storage unit 122 has multiple items such as an "affiliated store ID," a "coupon ID," a "coupon category," a "coupon content," and a "competing affiliated store ID." These items in the coupon-related information are associated with each other.

The "Affiliate Store ID" field stores identification information that is individually assigned to each affiliate store in order to identify each business that introduces electronic payment services.

The "Coupon ID" field stores identification information that is uniquely assigned to each coupon when the business operator of each affiliated store sets information about the coupons, in order to identify each coupon set by the business operator.

The "coupon category" field stores information indicating the category to which the coupon belongs, set by the business that operates each affiliated store. The category to which the coupon belongs corresponds to a division that allows the market to classify the objects of trade, such as products and services for which the coupon can be used. For example, if the coupon is usable when paying for food and drink using an electronic payment service at an affiliated store of a business that operates a chain of restaurants, "food" is stored as the coupon category. Also, for example, if the coupon is usable when paying for fashion items using an electronic payment service at an affiliated store of a business that mainly handles clothing, "apparel" is stored as the coupon category. Also, for example, if the coupon is usable when paying for daily necessities using an electronic payment service at an affiliated store of a business that mainly handles miscellaneous goods, "miscellaneous goods" is stored as the coupon category.

The "Coupon Details" field stores information indicating the specific details of the coupon set by the business operator of each affiliated store.

The "Competing Member ID" field stores information indicating the member stores of other businesses that each business introducing an electronic payment service recognizes as being in a competitive relationship in the business scene. The information stored in the "Competing Member ID" field may be registered based on the settings of each business accepted through the user interface for the business described above, or the payment server 100 may automatically determine other businesses that are in competition with each business based on the business's business content and automatically register the information according to the automatic determination result. Note that while Figure 7 shows an example of the "Competing Member ID" field as one of the fields in the information about the coupon, the information about the coupon may also have a field for storing information indicating competing businesses.

(Regarding the coupon-related information storage unit 123)
The coupon-related information storage unit 123 stores various information related to coupons provided to service users. Fig. 8 illustrates an example of coupon-related information stored in the coupon-related information storage unit 123 according to the embodiment.

As shown in FIG. 8, the coupon-related information stored in the coupon-related information storage unit 123 according to the embodiment has multiple items such as a "user ID" field, a "coupon selection history" field, a "coupon category selection history" field, a "coupon acquisition history" field, and a "coupon evaluation history" field. These items in the coupon-related information are mutually associated.

The "User ID" field stores identification information for identifying service users who have won a random lottery to determine whether or not to provide a coupon when making a payment using an electronic payment service. For example, identification information that is individually assigned to each service user is used to identify each service user who uses an electronic payment service.

The "Coupon Selection History" item stores the selection history of coupons selected as candidate coupons to be provided to service users. For example, the "Coupon Selection History" item stores a timestamp indicating the date and time when the coupon was selected, information indicating the coupon category selected prior to coupon selection, and information indicating the coupon ID corresponding to the selected coupon.

The "Coupon Category Selection History" item stores information indicating the coupon category selected by the service user in the prize offering content (for example, "food," "apparel," "miscellaneous goods," etc.).

The "Coupon Category Selection History" item stores information (e.g., coupon ID) for identifying coupons that service users have acquired through prize provision content.

The "Coupon evaluation history" item stores information indicating the evaluation of coupons received from service users through the prize provision content (for example, "Good" or "No Good").

(Regarding the control unit 130)
The control unit 130 is a controller, and is realized, for example, by a central processing unit (CPU) or a micro processing unit (MPU) executing various programs stored in a storage device inside the payment server 100 using a RAM as a working area. The control unit 130 can also be realized, for example, by an integrated circuit such as an application specific integrated circuit (ASIC) or a field programmable gate array (FPGA). As shown in FIG. 5, the control unit 130 has a payment processing unit 131, a selection unit 132, a transmission unit 133, and a management unit 134, and these units realize or execute the functions and actions of information processing described below.

(Regarding the payment processing unit 131)
When the payment processing unit 131 receives, via the communication unit 110, a payment request sent from a terminal device 10 used by a service user of the electronic payment service, the payment processing unit 131 executes payment processing in accordance with the received payment request.

(Regarding the selection unit 132)
When the payment processing by the payment processing unit 131 is completed successfully, the selection unit 132 executes a selection process to select candidate coupons to be provided to the service user from among a plurality of coupons provided in advance by the business operator introducing the electronic payment service.

For example, when the payment process is completed normally, the selection unit 132 randomly decides whether or not to provide a coupon to the service user. Then, when the selection unit 132 decides to provide a coupon, it selects coupon candidates according to predetermined conditions that are set in advance.

For example, the selection unit 132 may select, as coupon candidates, coupons that can be used at affiliated stores of electronic payment services operated by other businesses that are not in competition with the business that was a party to the transaction through the payment processing. Also, for example, the selection unit 132 may select coupon candidates based on attribute information that indicates the attributes of the service user who is the sender of the payment request. Also, for example, the selection unit 132 may select coupon candidates based on the behavioral history of the service user who is the sender of the payment request. Also, for example, the selection unit 132 may select coupon candidates based on the coupon acquisition history of the service user who is the sender of the payment request.

(Regarding the transmission unit 133)
The transmission unit 133 transmits to the terminal device 10 prize provision content for providing the coupon selected by the selection unit 132 to the service user, together with payment completion information for notifying the service user that the payment process has been completed.

When transmitting prize provision content to the terminal device 10, the transmission unit 133 transmits first control information to the terminal device 10 for executing image presentation processing (an example of "predetermined processing") in response to a predetermined operation by the service user for each category icon OB1-1, OB1-2, OB1-3, when transmitting prize provision content including category icons OB1-1, OB1-2, OB1-3 (see FIG. 2, for example) indicating each of the coupon categories corresponding to the multiple coupon candidates selected by the selection unit 132. In this case, the first control information provides the terminal device 10 with a processing function for controlling the behavior of the prize provision content so that a predetermined operation can be selectively accepted for the multiple category icons OB1-1, OB1-2, OB1-3 displayed on the terminal device.

When transmitting prize provision content including an evaluation button OB2 (an example of "second image information") indicating an object for accepting evaluations of a coupon from a service user to the terminal device 10, the transmission unit 133 transmits second control information for executing an evaluation transmission process (an example of "predetermined process") in response to a predetermined operation by the service user on the evaluation button OB2 to the terminal device 10 together with the prize provision content via the communication unit 110. In this case, the second control information provides the terminal device 10 with a function for causing the terminal device 10 to transmit evaluation information indicating the content of the evaluation of the coupon associated with the evaluation button OB2.

When transmitting prize provision content including a coupon use button OB2-3 (an example of "third image information") indicating an object for allowing the service user to obtain a coupon selected as a coupon candidate by the selection unit 132 to the terminal device 10, the transmission unit 133 transmits to the terminal device 10 third control information for executing a website display process (an example of "predetermined process") in response to a predetermined operation by the service user on the coupon use button OB2-3 together with the prize provision content. In this case, the third control information provides the terminal device 10 with a processing function for transmitting information regarding the coupon obtained by the service user to the terminal device 10 and a processing function for displaying a screen of the website of the affiliated store related to the coupon obtained by the service user.

(Regarding the management unit 134)
The management unit 134 manages the coupon selection history for each service user by storing in the coupon-related information storage unit 123 a coupon ID (an example of "prize identification information") for identifying a coupon candidate selected by the selection unit 132, and information indicating a coupon category corresponding to the coupon candidate, in association with a user ID (an example of "user identification information") for identifying the service user.

In addition, the management unit 134 manages the coupon category selection history for each service user by storing information indicating the coupon category selected by the service user from among the coupon categories corresponding to the coupon candidates provided to the service user through the prize provision content in the coupon-related information storage unit 123 in association with the user ID.

In addition, the management unit 134 manages the coupon acquisition history for each service user by storing in the coupon-related information storage unit 123 a coupon ID for identifying a coupon acquired by the service user from among the coupon candidates provided to the service user through the prize provision content in association with the user ID.

In addition, when the management unit 134 receives evaluation information from a service user regarding a coupon candidate provided to the service user through the prize provision content, the management unit 134 stores the evaluation information received from the service user in the coupon-related information storage unit 123 in association with the user ID, thereby managing the evaluation history of the coupon for each service user.

3. Example of Processing Procedure
An example of a processing procedure in the payment server 100 according to the embodiment will be described below. Fig. 9 shows an example of an information processing procedure executed by the payment server 100 according to the embodiment.

As shown in FIG. 9, when the payment processing unit 131 acquires a payment request sent from a terminal device 10 used by a service user of the electronic payment service through the communication unit 110, the payment processing unit 131 executes payment processing according to the acquired payment request (step S101).

In addition, when the payment processing by the payment processing unit 131 is completed normally, the selection unit 132 performs a random lottery to randomly determine whether or not to provide a coupon to the service user (step S102).

In addition, if the service user wins the random lottery and it is decided to provide the service user with a coupon (step S102: Yes), the selection unit 132 selects a coupon category for selecting the coupon (step S103).

The selection unit 132 also selects coupon candidates to be provided to the user U for each selected coupon category according to predetermined conditions set in advance by the administrator OP of the payment server 100 (step S104).

The transmission unit 133 also transmits the prize provision content to the terminal device 10 together with payment completion information to notify the user U that the payment process has been completed (step S105), and ends the processing procedure shown in FIG. 9.

In the above-mentioned step S102, if the service user does not win the random lottery and the selection unit 132 determines not to provide the service user with a coupon (step S102: No), the selection unit 132 transmits payment completion information to the terminal device 10 to notify the user U that the payment process has been completed (step S106), and ends the processing procedure shown in FIG. 9.

4. Modifications
(4-1. First Modified Example)
In the above embodiment, a candidate coupon to be provided to a service user may be selected based on a trained model that has learned the correspondence between information indicating a transaction object purchased by the service user of an electronic payment service and information regarding coupons provided to the service user. A trained model generation method executed by the payment server 200, which is an example of an information processing device according to the first modified example, will be described below. FIG. 10 shows an overview of the trained model generation method according to the first modified example.

In the following, we will explain an example of using supervised learning as the machine learning method used to generate the trained model, but any learning method can be used as long as it can train a model that can achieve the goal (task) of selecting coupon candidates to provide to service users based on information about products purchased by the service users.

(4-1-1. Learning Phase)
First, the administrator OP of the payment server 200 according to the first modified example prepares learning data based on the purchase history of the service user of the electronic payment service, coupon information submitted by the business operator, and coupon-related information on the coupon provided to the service user. For example, the administrator OP prepares learning data (correct answer data) showing the correspondence between information indicating the transaction object purchased by the service user of the electronic payment service (e.g., information on the purchased product) and information on the coupon provided to the service user (e.g., the content of the coupon). Then, the payment server 200 acquires the learning data prepared by the administrator OP, and learns an estimation model that outputs information for estimating a coupon corresponding to the input transaction object in response to the input of information indicating the transaction object based on the acquired learning data.

Specifically, the administrator OP may prepare learning data in which multiple coupons provided to the service user are assigned a predetermined score to each coupon based on the number of times they have been used in payment for the transaction object. For example, a higher score may be assigned to a coupon that has been used more times in payment. In this case, when the transaction object is input, the payment server 200 learns an estimation model so that a higher score is output for a prize that has been used more times in payment for the transaction object, and a lower score is output for a prize that has been used less times in payment for the transaction object.

The administrator OP may also prepare learning data in which a predetermined score is assigned to a plurality of coupons provided to service users, based on evaluation information on the coupons previously obtained from the service users. In this case, when a transaction object is input, the payment server 200 learns a model so that a higher score is output for a coupon that has more positive evaluations from service users, and a lower score is output for a coupon that has fewer positive evaluations from service users.

The administrator OP may also prepare learning data in which a predetermined score is assigned to each coupon provided to the service user based on information indicating the period between when the coupon is acquired by the service user and when it is used. In this case, when a transaction object is input, the payment server 200 trains an estimation model so that a higher score is output for a coupon that is acquired by the service user and used in a shorter period of time.

The administrator OP may also prepare learning data in which the score is weighted according to attribute information indicating the attributes of the service user. In this case, the payment server 200 learns the estimation model using the learning data in which the score is weighted according to attribute information indicating the attributes of the service user.

The payment server 200 can also employ any method for the learning process of the estimation model. For example, the payment server 200 can perform the learning process by a method such as backpropagation. For example, the payment server 200 adjusts the value of the weight (i.e., the connection coefficient) that is taken into account when a value is transmitted between nodes by the learning process. In this way, the payment server 200 learns the estimation model by a process such as backpropagation that corrects the parameters (connection coefficients) so as to reduce the error between the output in the estimation model and the correct answer (correct answer data) corresponding to the input. For example, the payment server 200 generates the estimation model by performing a process such as backpropagation to minimize a predetermined loss function. This allows the payment server 200 to perform a learning process to learn the parameters of the estimation model.

(4-1-2. Prediction Phase)
The payment server 200 predicts a result for input data for which the correct answer is unknown, using a trained model that has trained an estimation model. For example, the payment server 100 inputs information on a purchased product for which the correct answer is unknown (e.g., product name) as verification data to the trained model, and obtains an output (coupon content) corresponding to the input verification data. The administrator OP evaluates the performance of the trained model based on the output obtained from the trained model, and tunes the trained model.

(4-1-3. Selection of coupon candidates)
The payment server 200 can select coupon candidates using a trained model that has been trained on the above-mentioned estimation model. For example, when the payment server 200 acquires a payment request transmitted from a terminal device 10 used by a service user of an electronic payment service, the payment server 200 executes a payment process in response to the acquired payment request. Then, when the payment process is normally completed, the payment server 200 uses the trained model to select coupon candidates to be provided to the service user from among a plurality of coupons provided in advance by a business operator that introduces the electronic payment service.

For example, the payment server 200 inputs the product name of the product purchased by the service user into the trained model, and selects the coupon with the highest score as a coupon candidate based on the score for each coupon output from the trained model. If a coupon category has been selected, the payment server 200 may select, for each selected coupon category, the coupon with the highest score among the coupons corresponding to the coupon category as a coupon candidate.

Then, the payment server 200 transmits to the terminal device 10 prize offering content for offering the selected coupon candidates to the service user, together with information for notifying the service user that the payment process has been completed.

As described above, according to the first modified example of the payment server 200, the above-mentioned trained model can be used to improve the accuracy of selecting coupon candidates to be provided to service users, thereby improving the utilization rate of promotional campaigns with prizes.

(4-1-4. Configuration of payment server according to first modified example)
Next, the configuration of the payment server 200 according to the first modified example will be described. FIG. 11 shows an example of the configuration of the payment server 200 according to the first modified example. As shown in FIG. 11, the payment server 200 according to the first modified example has a communication unit 210, a storage unit 220, and a control unit 230. The payment server 200 according to the first modified example basically has the same configuration as the payment server 100 according to the embodiment. That is, the communication unit 210, the storage unit 220, and the control unit 230 of the payment server 200 correspond to the communication unit 110, the storage unit 120, and the control unit 130 of the payment server 100, respectively.

(Regarding communication unit 210)
The communication unit 210 is realized by, for example, a network interface card (NIC), etc. The communication unit 210 is connected to the network N by wire or wirelessly, and transmits and receives information to and from the terminal device 10 and the like.

(Regarding the storage unit 220)
The storage unit 220 is realized by, for example, a semiconductor memory element such as a random access memory (RAM) or a flash memory, or a storage device such as a hard disk or an optical disk. As shown in Fig. 11, the storage unit 220 has a user information storage unit 221, a coupon information storage unit 222, a coupon-related information storage unit 223, and a model information storage unit 224. Note that the storage unit 220 is not limited to the example shown in Fig. 11, and may have a storage unit that stores other information in addition to the above-mentioned storage units.

The user information storage unit 221, coupon information storage unit 222, and coupon-related information storage unit 223 of the storage unit 220 correspond to the user information storage unit 121, coupon information storage unit 122, and coupon-related information storage unit 123 of the storage unit 120, respectively, and store the same information. The storage unit 220 also differs from the storage unit 120 in that it has a model information storage unit 224. The model information storage unit 224 will be described below.

(Regarding the model information storage unit 224)
The model information storage unit 224 stores information (model data) of a trained model (model) trained (generated) by a learning process. It stores information about the trained model generated by the payment server 200. For example, the model information storage unit 224 stores various information that configures the model, such as information about the configuration (network configuration) of the model and information about parameters. The model data stored in the model information storage unit 224 includes information including nodes in each layer of the network, functions employed by each node, connection relationships between the nodes, and connection coefficients set for connections between the nodes.

(Regarding the control unit 230)
The control unit 230 is a controller, and is realized, for example, by a central processing unit (CPU) or a micro processing unit (MPU) executing various programs stored in a storage device inside the payment server 200 using a RAM as a working area. The control unit 230 can also be realized, for example, by an integrated circuit such as an application specific integrated circuit (ASIC) or a field programmable gate array (FPGA). As shown in FIG. 11, the control unit 230 has a payment processing unit 231, a selection unit 232, a transmission unit 233, a management unit 234, an acquisition unit 235, and a learning unit 236, and these units realize or execute the functions and actions of information processing described below.

The payment processing unit 231, selection unit 232, transmission unit 233, and management unit 234 of the control unit 230 correspond to the payment processing unit 131, selection unit 132, transmission unit 133, and management unit 134 of the control unit 130, respectively. The control unit 230 also has an acquisition unit 235 and a learning unit 236 as new functional units corresponding to the first modified example. Below, we will explain the information processing functions and actions unique to the first modified example, among the information processing functions and actions realized or executed by each unit of the control unit 230.

(Regarding the acquisition unit 235)
The acquisition unit 235 acquires learning data indicating a correspondence between information indicating a transaction object purchased by a service user of the electronic payment service and information regarding a gift provided to the service user. The acquisition unit 235 passes the acquired learning data to the learning unit 236.

For example, the acquisition unit 235 may acquire learning data in which a predetermined score is assigned to a coupon based on the number of times that multiple coupons provided to a service user are used when paying for a transaction.

For example, the acquisition unit 235 may acquire learning data in which a predetermined score is assigned to a plurality of coupons provided to a service user based on evaluation information for the coupons previously acquired from the service user.

For example, the acquisition unit 235 may acquire learning data in which a predetermined score is assigned to a coupon based on information indicating the period from when multiple coupons provided to the service user are acquired by the service user until when the coupons are used.

For example, the acquisition unit 235 may acquire learning data in which the score is weighted according to attribute information indicating the attributes of the service user.

(Regarding the learning unit 236)
The learning unit 236 learns an estimation model that outputs information for estimating a coupon corresponding to an input transaction object in response to input of information indicating the transaction object, based on the learning data acquired by the acquisition unit 235. When learning of the estimation model is completed, the learning unit 236 stores data of the trained model in the model information storage unit 224.

For example, when a transaction object is input, the learning unit 236 may train the estimation model so that a higher score is output for a coupon that has been used more frequently in payment for the transaction object, and a lower score is output for a coupon that has been used less frequently in payment for the transaction object.

For example, the learning unit 236 may train a model so that when a transaction object is input, a higher score is output for a coupon that has more positive reviews from service users, and a lower score is output for a coupon that has fewer positive reviews from service users.

In addition, for example, the learning unit 236 may train an estimation model so that when a transaction object is input, a higher score is output for a coupon that is used sooner after it is acquired by the service user.

In addition, for example, the learning unit 236 may learn the estimation model using learning data in which the scores are weighted according to attribute information indicating the attributes of the service user.

(Regarding the selection unit 232)
When the payment processing by the payment processing unit 231 is completed successfully, the selection unit 232 uses the trained model stored in the model information storage unit 224 to select candidate coupons to be provided to the service user from among multiple coupons provided in advance by the business operator introducing the electronic payment service.

(4-1-5. Example of Processing Procedure According to the First Modification)
Hereinafter, a description will be given of an example of a procedure of the learning process according to the first modified example. Fig. 12 shows an example of a procedure of the learning process executed by the payment server 200 according to the first modified example.

As shown in FIG. 12, the acquisition unit 235 acquires learning data indicating the correspondence between information indicating the transaction object purchased by a service user of the electronic payment service and information regarding the prize provided to the service user (step S201).

The learning unit 236 learns an estimation model that outputs information for estimating a coupon corresponding to an input transaction object in response to input information indicating the transaction object based on the learning data acquired by the acquisition unit 235 (step S202), and ends the processing procedure shown in FIG. 12.

(4-2. Second Modified Example)
(4-2-1. Overview of Information Processing According to the Second Modification)
In the above-described embodiment, it may be possible to allow service users to exchange acquired coupons between each other. Below, information processing executed by the payment server 300, which is an example of an information processing device according to the second modified example, is described. FIG. 13 shows an overview of the information processing according to the second modified example. Below, an example of information processing in the case where a coupon is exchanged between service user U1-1 and service user U1-2 of an electronic payment service is described. Note that the exchange of coupons described below can be realized, for example, by utilizing a function of remittance between service users.

The information processing system SYS-B shown in FIG. 13 has terminal devices 10-1 and 10-2 and a payment server 300. The terminal devices 10-1 and 10-2 and the payment server 300 are connected to a network N (see FIG. 14, for example). The terminal devices 10-1 and 10-2 and the payment server 300 can communicate with each other through the network N. The terminal device 10-1 is an information processing terminal used by a service user U1-1 of the electronic payment service. The terminal device 10-2 is an information processing terminal used by a service user U1-2 of the electronic payment service. The terminal devices 10-1 and 10-2 each have the same processing functions as the terminal device 10 according to the embodiment.

The terminal device 10-1 shown in FIG. 13 transmits a request to obtain link information for transferring a coupon to the payment server 300 (step S21). The request from the terminal device 10-1 includes a coupon ID for identifying the coupon designated by the service user U1-1 as the coupon to be transferred.

When the payment server 300 receives a request to acquire link information from the terminal device 10-1, it generates link information based on the received request. For example, the payment server 300 identifies a coupon corresponding to the link ID included in the request, and generates link information linked to the identified coupon. The link information generated by the payment server 300 is a uniform resource locator (URL) linked to the coupon designated by the service user U1-1 as the transfer target, and may be, for example, a magic link. The payment server 300 transmits the generated link information to the terminal device 10-1 (step S23).

When the terminal device 10-1 receives the link information from the payment server 300, for example, in response to an operation by the service user U1-1, the terminal device 10-1 pastes link information LK for transferring a coupon to the service user U1-2 onto the coupon exchange screen CR (step S24). The link information LK pasted onto the coupon exchange screen CR is provided to the service user U1-2, for example, by a message function of a user application running on the terminal device 10-1.

The terminal device 10-2 executes a coupon exchange screen display process to display the coupon exchange screen CR in response to an operation by the service user U1-2 (step S25). The coupon exchange screen CR shown in FIG. 13 displays link information LK for receiving a coupon from the service user U1-1. Then, when the terminal device 10-2 detects an operation by the service user U1-2 on the link information LK, it transmits access information corresponding to the operation on the link information LK to the payment server 300 (step S26).

When the payment server 300 receives the access information from the terminal device 10-2, it executes a coupon transfer process (step S27). For example, the payment server 300 transfers the coupon information linked to the link information LK from the service user U1-1 to the service user U1-2. Specifically, the payment server 300 deletes the coupon information linked to the link information LK from the coupon information corresponding to the service user U1-1 who is the transfer source of the coupon, and registers the coupon information linked to the link information LK together with a timestamp in the coupon information corresponding to the service user U1-2 who is the transferee of the coupon.

In addition, when the coupon exchange process is completed, the payment server 300 transmits coupon acquisition information to the terminal device 10-2 (step S28).

When the terminal device 10-2 receives the coupon acquisition information from the payment server 300, it executes a coupon information display process (step S29). For example, the terminal device 10-2 displays a message M-2 indicating that a coupon has been acquired on the coupon exchange screen CR.

(4-2-2. Configuration of payment server according to the second modified example)
Next, the configuration of the payment server 300 according to the second modified example will be described. FIG. 14 shows an example of the configuration of the payment server 200 according to the second modified example. As shown in FIG. 14, the payment server 300 according to the second modified example has a communication unit 310, a storage unit 320, and a control unit 330. The payment server 300 according to the second modified example basically has the same configuration as the payment server 100 according to the embodiment. That is, the communication unit 310, the storage unit 320, and the control unit 330 of the payment server 300 correspond to the communication unit 110, the storage unit 120, and the control unit 130 of the payment server 100, respectively.

(Regarding communication unit 310)
The communication unit 310 is realized by, for example, a network interface card (NIC), etc. The communication unit 210 is connected to the network N by wire or wirelessly, and transmits and receives information to and from the terminal device 10 and the like.

(Regarding the storage unit 320)
The storage unit 320 is realized by, for example, a semiconductor memory element such as a random access memory (RAM) or a flash memory, or a storage device such as a hard disk or an optical disk. As shown in Fig. 14, the storage unit 320 has a user information storage unit 321, a coupon information storage unit 322, and a coupon-related information storage unit 323. Note that the storage unit 320 is not limited to the example shown in Fig. 14, and may have a storage unit that stores other information in addition to the above-mentioned storage units.

The user information storage unit 321, coupon information storage unit 322, and coupon-related information storage unit 323 in the storage unit 320 correspond to the user information storage unit 121, coupon information storage unit 122, and coupon-related information storage unit 123 in the storage unit 120, respectively, and store the same information.

(Regarding the control unit 330)
The control unit 330 is a controller, and is realized, for example, by a central processing unit (CPU) or a micro processing unit (MPU) executing various programs stored in a storage device inside the payment server 300 using a RAM as a working area. The control unit 330 can also be realized, for example, by an integrated circuit such as an application specific integrated circuit (ASIC) or a field programmable gate array (FPGA). As shown in FIG. 14, the control unit 330 has a payment processing unit 331, a selection unit 332, a transmission unit 333, a management unit 334, a generation unit 335, and a transfer processing unit 336, and these units realize or execute the functions and actions of information processing described below.

The payment processing unit 331, selection unit 332, transmission unit 333, and management unit 334 of the control unit 330 correspond to the payment processing unit 131, selection unit 132, transmission unit 133, and management unit 134 of the control unit 130, respectively. The control unit 330 also has a generation unit 335 and an exchange processing unit 336 as new functional units corresponding to the second modified example. Below, we will explain the information processing functions and actions unique to the second modified example, among the information processing functions and actions realized or executed by each unit of the control unit 330.

(Regarding the generation unit 335)
The generating unit 335 generates link information in response to a request for link information received from the terminal device 10. For example, the generating unit 335 generates link information indicating a URL linked to a coupon designated by the service user as a transfer target.

(Regarding the transfer processing unit 336)
When the transfer processing unit 336 receives the access information from the terminal device 10-2, it executes a coupon transfer process. For example, the transfer processing unit 336 deletes the coupon information linked to the link information LK from the coupon information corresponding to the service user who is the transfer source of the coupon among the coupon information stored in the user information storage unit 321. In addition, the transfer processing unit 336 registers (stores) the coupon information linked to the link information LK together with a time stamp in the coupon information corresponding to the service user who is the transfer destination of the coupon among the coupon information stored in the user information storage unit 321.

5. Effects
As described above, the payment server 100 according to the embodiment includes a payment processing unit 131, a selection unit 132, and a transmission unit 133. When the payment processing unit 131 acquires a payment request transmitted from a terminal device used by a service user of the electronic payment service, the payment processing unit 131 executes a payment process in response to the acquired payment request. When the payment process is normally completed, the selection unit 132 executes a selection process for selecting a prize candidate to be provided to the service user from a plurality of predetermined prizes provided in advance by a business operator introducing the electronic payment service. The transmission unit 133 transmits to the terminal device prize provision content for providing the prize candidate selected by the selection unit 132 to the service user together with information for notifying the service user that the payment process has been completed.

When the payment process is completed normally, the selection unit 132 randomly decides whether or not to provide a specified prize to the service user, and when it decides to provide the specified prize, selects prize candidates according to predetermined conditions that are set in advance. The transmission unit 133 transmits prize provision content including the prize candidates selected by the selection unit 132 to the terminal device 10.

In addition, the selection unit 132 selects as prize candidates specific prizes that can be used at affiliated stores of an electronic payment service operated by another business that is not in competition with the business that was a party to the transaction through the payment processing.

In addition, the selection unit 132 selects prize candidates based on attribute information indicating the attributes of the service user who sent the payment request.

In addition, the selection unit 132 selects prize candidates based on the behavioral history of the service user who sent the payment request.

In addition, the selection unit 132 selects prize candidates based on the history of the service user who sent the payment request winning specific prizes.

When transmitting prize provision content including a plurality of first image information each showing a prize category corresponding to a plurality of prize candidates to the terminal device 10, the transmission unit 133 transmits to the terminal device 10 first control information for executing a predetermined process in response to a predetermined operation by the service user for each first image information together with the prize provision content. The first control information controls the behavior of the prize provision content so that a predetermined operation is alternatively accepted for the plurality of first image information displayed on the terminal device 10.

When transmitting prize provision content including second image information indicating an object for receiving an evaluation of a specific prize from a service user to the terminal device 10, the transmission unit 133 transmits second control information for executing a specific process in response to a specific operation of the service user on the second image information to the terminal device 10 together with the prize provision content. The second control information provides a function for causing the terminal device 10 to transmit evaluation information indicating the content of the evaluation associated with the second image information.

When transmitting prize provision content including third image information showing an object for allowing the service user to acquire a specific prize selected as a prize candidate by the selection unit 132 to the terminal device 10, the transmission unit 133 transmits to the terminal device 10 third control information for executing a specific process in response to a specific operation by the service user on the third image information together with the prize provision content. The third control information provides a function for displaying on the terminal device 10 a screen of the affiliated store's website related to the specific prize acquired by the service user.

The payment server 100 according to the embodiment further includes a management unit 134 that manages the selection history of a specific prize for each service user by storing in the memory unit 120 prize identification information for identifying the prize candidates selected by the selection unit 132 and category information indicating the prize category corresponding to the prize candidate, in association with user identification information for identifying the service user.

In addition, the management unit 134 manages the prize category selection history for each service user by storing in the memory unit 120 category information indicating the prize category selected by the service user from among the prize categories corresponding to the prize candidates provided to the service user through the prize provision content in association with the user identification information.

The management unit 134 also manages the history of prize acquisition for each service user by storing prize identification information for identifying a specific prize acquired by the service user from among the prize candidates provided to the service user through the prize provision content in the memory unit in association with the user identification information.

In addition, when the management unit 134 receives evaluation information for prize candidates provided to the service user through the prize provision content from the terminal device 10, the management unit 134 associates the received evaluation information with the user identification information and stores it in the memory unit 120, thereby managing the evaluation history for a specific prize for each service user.

In this way, the payment server 100 according to the embodiment can improve the utilization rate of the promotional campaign with prizes by the processes executed by the above-mentioned units or any combination of the units. For example, the payment server 100 can improve the user U's awareness of the prize provision content by displaying the prize provision content on the payment completion screen that the user U is likely to pay attention to. In addition, the payment server 100 can increase the interest of the user U and improve the utilization rate of the coupons through gamification, in which the content of the coupons corresponding to the selected coupon category are disclosed after the fact in response to the user U's operation after the fact by having the user U select the desired coupon category.

6. Hardware Configuration
The payment server 100 according to the embodiment, the payment server 200 according to the first modified example, and the payment server 300 according to the second modified example described above are realized, for example, by a computer 1000 having a configuration as shown in Fig. 15. Fig. 15 is a hardware configuration diagram showing an example of a computer that realizes the functions of the payment server according to the embodiment.

The computer 1000 is connected to an output device 1010 and an input device 1020, and has a configuration in which a calculation device 1030, a primary storage device 1040, a secondary storage device 1050, an output IF (Interface) 1060, an input IF 1070, and a network IF 1080 are connected by a bus 1090.

The arithmetic device 1030 operates based on programs stored in the primary storage device 1040 and the secondary storage device 1050, programs read from the input device 1020, and the like, and executes various processes. The primary storage device 1040 is a memory device, such as a RAM, that primarily stores data used by the arithmetic device 1030 for various calculations. The secondary storage device 1050 is a storage device in which data used by the arithmetic device 1030 for various calculations and various databases are registered, and is realized by a ROM (Read Only Memory), HDD, flash memory, etc.

The output IF 1060 is an interface for transmitting information to be output to an output device 1010 such as a monitor or printer, which outputs various types of information, and is realized, for example, by a connector conforming to a standard such as USB (Universal Serial Bus), DVI (Digital Visual Interface), or HDMI (registered trademark) (High Definition Multimedia Interface). The input IF 1070 is an interface for receiving information from various input devices 1020 such as a mouse, keyboard, and scanner, and is realized, for example, by a USB.

The input device 1020 may be a device that reads information from, for example, an optical recording medium such as a CD (Compact Disc), a DVD (Digital Versatile Disc), or a PD (Phase change rewritable Disk), a magneto-optical recording medium such as an MO (Magneto-Optical disk), a tape medium, a magnetic recording medium, or a semiconductor memory. The input device 1020 may also be an external storage medium such as a USB memory.

The network IF 1080 receives data from other devices via the network N and sends it to the computing device 1030, and also transmits data generated by the computing device 1030 to other devices via the network N.

The arithmetic unit 1030 controls the output device 1010 and the input device 1020 via the output IF 1060 and the input IF 1070. For example, the arithmetic unit 1030 loads a program from the input device 1020 or the secondary storage device 1050 onto the primary storage device 1040 and executes the loaded program.

For example, when the computer 1000 functions as the payment server 100, which is an example of an information processing device according to an embodiment, the arithmetic device 1030 of the computer 1000 executes a program (e.g., an information processing program) loaded onto the primary storage device 1040, thereby realizing a function similar to that of the control unit 130. That is, the arithmetic device 1030 cooperates with the program (e.g., an information processing program) loaded onto the primary storage device 1040 to realize the processing by the payment server 100 according to an embodiment.

For example, when the computer 1000 functions as the payment server 200, which is an example of an information processing device according to the first modified example, the arithmetic device 1030 of the computer 1000 executes a program (e.g., an information processing program) loaded onto the primary storage device 1040, thereby realizing a function similar to that of the control unit 230. That is, the arithmetic device 1030 cooperates with the program (e.g., an information processing program) loaded onto the primary storage device 1040 to realize the processing by the payment server 200 according to the first modified example.

For example, when the computer 1000 functions as the payment server 300, which is an example of an information processing device according to the second modified example, the arithmetic device 1030 of the computer 1000 executes a program (e.g., an information processing program) loaded onto the primary storage device 1040, thereby realizing a function similar to that of the control unit 330. That is, the arithmetic device 1030 cooperates with the program (e.g., an information processing program) loaded onto the primary storage device 1040 to realize the processing by the payment server 300 according to the second modified example.

[7. Other]
Although some of the embodiments of the present application have been described in detail above with reference to the drawings, these are merely examples, and the present invention can be embodied in other forms that have been modified and improved in various ways based on the knowledge of those skilled in the art, including the forms described in the disclosure of the invention. In addition, the above-described embodiments can be appropriately combined within a range that does not cause a contradiction in the processing contents.

Furthermore, among the processes described in the above embodiments, all or part of the processes described as being performed automatically can be performed manually, and conversely, all or part of the processes described as being performed manually can be performed automatically using known methods. In addition, the information including the processing procedures, specific names, various data and parameters shown in the above documents and drawings can be changed as desired unless otherwise specified. For example, the various information shown in each drawing is not limited to the information shown in the drawings.

In addition, each component of each device shown in the figure is a functional concept, and does not necessarily have to be physically configured as shown in the figure. In other words, the specific form of distribution/integration of each device is not limited to that shown in the figure, and all or part of them can be functionally or physically distributed/integrated in any unit depending on various loads, usage conditions, etc. For example, the selection unit 132 and transmission unit 133 of the control unit 130 of the payment server 100 according to the embodiment may be functionally integrated.

In addition, the above-mentioned payment server 100 can be flexibly configured to implement some functions by calling external platforms using an API (Application Programming Interface) or network computing.

In addition, the word "unit" in the claims can be read as "means" or "circuit." For example, a control unit can be read as a control means or a control circuit.

10 Terminal device 100, 200, 300 Payment server 110, 210, 310 Communication unit 120, 220, 320 Storage unit 121, 221, 321 User information storage unit 122, 222, 322 Coupon information storage unit 123, 223, 323 Coupon related information storage unit 130, 230, 330 Control unit 131, 231, 331 Payment processing unit 132, 232, 332 Selection unit 133, 233, 333 Transmission unit 134, 234, 334 Management unit 235 Acquisition unit 236 Learning unit 335 Generation unit 336 Transfer processing unit

Claims (14)

a payment processing unit that, when receiving a payment request transmitted from a terminal device used by a service user of the electronic payment service, executes a payment process in response to the received payment request;
a selection unit that executes a selection process to select a prize candidate to be provided to the service user from a plurality of predetermined prizes provided in advance by a business that introduces the electronic payment service when the payment process is normally completed;
a transmission unit that transmits to the terminal device a prize offering content for offering the prize candidate selected by the selection unit to the service user together with information for notifying the service user that the payment process has been completed, the prize offering content being overlaid on a payment completion image displayed on the terminal device in order to notify the service user that the payment process has been completed, the prize offering content being for offering the prize candidate selected by the selection unit to the service user,
The transmission unit is
when transmitting the prize provision content including a plurality of first image information indicating each of the prize categories corresponding to the plurality of prize candidates to the terminal device, transmitting to the terminal device, together with the prize provision content, first control information for executing a predetermined process in response to a predetermined operation by the service user for each of the first image information;
The first control information is
the information providing a function for controlling the behavior of the prize providing content so that the predetermined operation is selectively accepted for the plurality of first image information displayed on the terminal device,
An information processing device characterized in that the information is information that, in cooperation with a user application running on the terminal device, realizes image presentation processing such as reducing the area of an image corresponding to the first image information and making an image hidden behind the first image information visible in the reduced area while an operation of the service user on the first image information is detected. The transmission unit is
when transmitting the prize provision content including second image information showing an object for receiving an evaluation of the specified prize from the service user to the terminal device, transmitting second control information for executing a specified process in response to a specified operation of the service user on the second image information to the terminal device together with the prize provision content;
The second control information is
The information processing apparatus according to claim 1 , wherein the information provides a function for causing the terminal device to transmit evaluation information indicating the content of the evaluation associated with the second image information. The transmission unit is
when transmitting the prize provision content including third image information showing an object for allowing the service user to acquire the predetermined prize selected as the prize candidate by the selection unit to the terminal device, transmitting third control information for executing a predetermined process in response to a predetermined operation by the service user on the third image information to the terminal device together with the prize provision content;
The third control information is
The information processing device according to claim 1, characterized in that the information provides a function for displaying on the terminal device a screen of a website of an affiliated store operated by the operator that is related to the specified prize acquired by the service user. The selection unit is
When the payment process is normally completed, randomly determine whether or not to provide the predetermined prize to the service user, and when it is determined to provide the predetermined prize, select the prize candidate according to a predetermined condition set in advance;
The transmission unit is
4. The information processing device according to claim 1, further comprising: transmitting the prize providing content including the prize candidates selected by the selection unit to the terminal device. The information processing device as described in claim 4, further comprising a management unit that manages the selection history of the specified prize for each service user by storing in a memory unit prize identification information for identifying the prize candidate selected by the selection unit and category information indicating the prize category corresponding to the prize candidate, in correspondence with user identification information for identifying the service user. The management unit
The information processing device described in claim 5, characterized in that the prize category selection history for each service user is managed by storing in a memory unit category information indicating the prize category selected by the service user from the prize categories corresponding to the prize candidates provided to the service user through the prize provision content in correspondence with the user identification information. The management unit
The information processing device described in claim 5, characterized in that prize identification information for identifying the specified prize acquired by the service user from the prize candidates provided to the service user through the prize provision content is associated with the user identification information and stored in a memory unit, thereby managing the acquisition history of the specified prize for each service user. The management unit
The information processing device described in claim 5, characterized in that when evaluation information indicating the content of the evaluation of the prize candidate provided to the service user through the prize provision content is received from the terminal device, the received evaluation information is stored in a memory unit in correspondence with the user identification information, thereby managing the evaluation history for the specified prize for each service user. 1. A computer-implemented information processing method, comprising:
a payment processing step of, when receiving a payment request transmitted from a terminal device used by a service user of the electronic payment service, executing a payment process in response to the received payment request;
a selection step of executing a selection process for selecting a prize candidate to be provided to the service user from a plurality of predetermined prizes provided in advance by a business operator that introduces the electronic payment service when the payment process is normally completed;
a transmission step of transmitting to the terminal device prize providing content for providing the prize candidate selected in the selection step to the service user, the prize providing content being overlaid on a payment completion image displayed on the terminal device in order to notify the service user that the payment process has been completed, together with information for notifying the service user that the payment process has been completed;
The transmitting step includes:
when transmitting the prize provision content including a plurality of first image information indicating each of the prize categories corresponding to the plurality of prize candidates to the terminal device, transmitting to the terminal device, together with the prize provision content, first control information for executing a predetermined process in response to a predetermined operation by the service user for each of the first image information;
The first control information is
the information providing a function for controlling the behavior of the prize providing content so that the predetermined operation is selectively accepted for the plurality of first image information displayed on the terminal device,
The information processing method is characterized in that the information is for realizing image presentation processing in which, in cooperation with a user application running on the terminal device while an operation of the service user on the first image information is detected, the area of an image corresponding to the first image information is reduced and an image hidden behind the first image information is made visible in the reduced area. On the computer,
a payment processing procedure for, when receiving a payment request transmitted from a terminal device used by a service user of the electronic payment service, executing a payment process in response to the received payment request;
a selection step for executing a selection process for selecting a prize candidate to be provided to the service user from a plurality of predetermined prizes provided in advance by a business operator that introduces the electronic payment service when the payment process is normally completed;
a transmission step of transmitting to the terminal device prize offering content for offering the prize candidate selected in the selection step to the service user, the prize offering content being overlaid on a payment completion image displayed on the terminal device in order to notify the service user that the payment process has been completed, together with information for notifying the service user that the payment process has been completed;
The transmission step includes:
when transmitting the prize provision content including a plurality of first image information indicating each of the prize categories corresponding to the plurality of prize candidates to the terminal device, transmitting to the terminal device, together with the prize provision content, first control information for executing a predetermined process in response to a predetermined operation by the service user for each of the first image information;
The first control information is
the information providing a function for controlling the behavior of the prize providing content so that the predetermined operation is selectively accepted for the plurality of first image information displayed on the terminal device,
An information processing program characterized by the information being information that, in cooperation with a user application running on the terminal device, realizes image presentation processing such as reducing the area of an image corresponding to the first image information and making an image hidden behind the first image information visible in the reduced area while an operation of the service user on the first image information is detected. The transmitting step includes:
when transmitting the prize provision content including second image information showing an object for receiving an evaluation of the specified prize from the service user to the terminal device, transmitting second control information for executing a specified process in response to a specified operation of the service user on the second image information to the terminal device together with the prize provision content;
The second control information is
The information processing method according to claim 9 , wherein the information provides a function for causing the terminal device to transmit evaluation information indicating the content of the evaluation associated with the second image information. The transmission step includes:
when transmitting the prize provision content including second image information showing an object for receiving an evaluation of the specified prize from the service user to the terminal device, transmitting second control information for executing a specified process in response to a specified operation of the service user on the second image information to the terminal device together with the prize provision content;
The second control information is
The information processing program according to claim 10 , wherein the information provides a function for causing the terminal device to transmit evaluation information indicating the content of the evaluation associated with the second image information. The transmitting step includes:
when transmitting the prize provision content including third image information showing an object for allowing the service user to acquire the predetermined prize selected as the prize candidate in the selection process to the terminal device, transmitting third control information for executing a predetermined process in response to a predetermined operation by the service user on the third image information to the terminal device together with the prize provision content;
The third control information is
The information processing method according to claim 9, characterized in that the information provides a function for displaying on the terminal device a screen of a website of an affiliated store operated by the operator that is related to the specified prize acquired by the service user. The transmission step includes:
when transmitting the prize provision content, which includes third image information showing an object for allowing the service user to acquire the predetermined prize selected as the prize candidate by the selection procedure, to the terminal device, third control information for executing a predetermined process in response to a predetermined operation by the service user on the third image information is transmitted to the terminal device together with the prize provision content;
The third control information is
The information processing program according to claim 10, characterized in that the information provides a function for displaying on the terminal device a screen of a website of an affiliated store operated by the operator that is related to the specified prize acquired by the service user.

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