JP5231676B2 - Net mall system with support functions for those who wish to purchase products - Google Patents

Description

  The present invention relates to a net mall system that provides a net mall in which a plurality of virtual stores are connected to each other, and in particular, when a commodity purchase applicant purchases a commodity in the net mall, other users who have already purchased the commodity, etc. It is related with the net mall system which can obtain evaluation information with high transparency by information exchange between.

With the spread of computers to general households and the development of computer network technology, many products are now sold through the network, improving convenience for users. And shopping on the Internet has also become common, and many online malls are crowded (for example, see Patent Document 1 for a system in which an online shop computer and a courier computer are connected via a communication network).
However, many online malls (hereinafter referred to as “net malls”) have established a system for evaluating store openings at the time of purchase, making it difficult to express the actual impressions of months of use. In addition, the directing of the store owners to ask others to purchase and enhance the product is becoming radical, and it is difficult to grasp the actual evaluation.

  In the current net mall, the use of registered user IDs is fundamental, and at the same time, it is a unique environment in which users cannot openly talk about stores and products.

  As a result, operations such as deliberately evaluating stores and products using this environment are also performed, and there is a potential problem that may adversely affect the development of the net mall.

  In order to solve this problem, shopping mall users should have the ability to exchange information with each other, and at the same time, the user's real name, profile with face photo, user's past purchase history and comments This will increase the reliability of the information and at the same time make it possible to achieve a more transparent product evaluation than ever before.

JP 2007-133626 A

The present invention has been made from the circumstances as described above, it is an object of the present invention, which can be provided when you make a purchase on the net Mall, a new charm and convenience of the value Ttomoru to the user It is to realize the net mall system.

The present invention executes a sales process in a net mall in which a plurality of virtual stores are connected to one another, and sells products in the net mall in accordance with operations of user terminals including mobile terminals such as tablet terminals and mobile phones. The present invention relates to a net mall system provided with a server that executes a present process for presenting a specific present partner as a present product.
The server responds to a click operation of a present button provided on a My Page that is a user-specific My Page that is used when the user himself / herself purchases a product at the Net Mall and includes an individual image that can be identified. The present page is automatically executed with the user who accesses the My Page as the present user and the desired product selected from the products to be sold in advance before the click operation as the present product. The control means further includes first means for transmitting present notification data to the user terminal of the present partner through a communication area of an SNS site in response to the click operation, and the present product. Before the gift is sent, the present source user is the purchaser and the payment process for the present product is executed. Of the possess and second means for performing control to give the gift items, the after the settlement process has been completed, further, the second means is, before you run the settlement process, the person receiving the gift items As a screen for preventing impersonation, a screen prompting the user to input authentication information of the present source user is displayed on the user terminal of the present partner, and the present source registered in advance with the authentication information input on the screen This is achieved by determining whether or not the identity verification information matches, and determining that the present partner is not impersonating the identity of the present party and executing the settlement process .

Also, the above object of the present invention is to
In the purchase support server, the My Page is a web page that can be browsed by other users of the NetMall, and the control means releases the case where the access source of the My Page is the publisher of the My Page. It further has means for making the display content of the My Page different from the case of a person other than the person himself / herself, and the control means depends on the publisher himself / herself from among the products to be sold when the My Page is displayed. The one or more selected desired products are set and displayed in the My Page, and when the access source of the My Page is other than the publisher, the present button is used as an operation button dedicated to the person other than the person. While displaying in My Page and hiding the purchase request button described below, if the access source of the My Page is the publisher of the My Page, To have a purchase request button for Gimme the purchase of goods to the other party is displayed in the My Page as an operation button of the principal-only features that hide the gifts button,
The product for sale includes digital content and paid services in addition to actual goods ,
Are more effectively achieved by each.

According to the present invention, when a friend or family member presents, simply clicking on the present button executes settlement of the product, and the product is presented to the person as a present. Further, in the present invention, since the merchandise is given to the other party after first settlement, the harassment order can be prevented. Further, in the present invention specified in the embodiment, the profile of the user's real name and personal image is posted in the shopping page unique to the user used when purchasing the product at the net mall, and the shopping In addition to providing a service for publishing pages to other users, a communication service between users is also provided on condition that the real name and personal image are disclosed. Therefore, according to the present invention, when a user purchases a product, the user can purchase the product or the store through the browsing of another user's My Page for shopping or the exchange of information through communication services with other users. It is possible to easily obtain highly transparent evaluation information regarding In the net mall, real names and personal image users can exchange information freely, and it is possible to easily obtain highly reliable information by publishing real names and personal images. .

  In addition, it is possible to obtain the above highly transparent evaluation information more easily by placing the user's comments on the wish list, purchased product list, and purchased product as display elements of the profile. The convenience of the publisher of the shopping My Page and other users (viewers) is further improved.

  In addition, a function that presents the product to the publisher himself, a function that asks the publisher to purchase the product from the publisher, a communication service function with the operator of the store of sale, a discount negotiation function and discount using the communication service function Provide users with the new appeal and convenience of online malls by providing a payment function at the price and a function to post thanks points in the profile field on the partner's My Page, respectively, on the purchase support server. It becomes possible to do.

It is a schematic diagram of an example of the whole structure of the net mall system concerning the present invention. It is a functional block diagram which shows an example of a structure of the purchase assistance server which concerns on this invention. It is a schematic diagram which shows the example of a screen of my page for shopping which concerns on this invention. It is a flowchart for demonstrating the operation example of the purchase assistance server which concerns on this invention. FIG. 5 is a partial diagram of FIG. 4.

  Hereinafter, preferred embodiments of the present invention will be described with reference to the drawings.

  FIG. 1 is a schematic diagram showing an example of the overall configuration of a net mall system according to the present invention. In FIG. 1, the net mall system 1 operates and manages a plurality of virtual stores 2 a (electronic stores) opened on a network 5 such as the Internet, and a user purchases through a virtual cart using a user terminal 6. This is a net mall system that provides a net mall 2 (so-called “online mall”) that can collectively perform processing related to settlement and delivery of merchandise.

  Note that the net mall system in the present embodiment refers to the entire computer network system shown in FIG. 1 in a broad sense, but here refers to the computer system 1 in FIG. 1 which is the core of the system. Shall be said.

  In FIG. 1, the net mall 2 is an EC (Electronic Commerce) site in which a plurality of virtual stores 2 a are connected, and the net mall system 1 that manages and manages the EC site (hereinafter referred to as “virtual store site”) is integrated. Alternatively, it is configured to include one or more servers 3 in which functions are distributed and various databases 4.

  In the present embodiment, the server 3 is configured to include a purchase support server 3a that supports the purchase of a product in an online mall for each user, and the database 4 includes a product to be sold (in addition to the actual product). (Including digital contents and paid services), a master database 4a for storing information such as store owners, settlement institutions, delivery companies, etc., and a user database 4b for storing information of registered users (customers) It is prepared for.

  The net mall system 1 according to the present invention is mainly characterized by including the purchase support server 3a and a user database 4b described below.

  The purchase support server 3a includes a user terminal 6 which is a communication terminal of a user who uses the net mall 2, and a communication terminal 7 (hereinafter referred to as an “operator terminal”) of an operator of a store where the product is sold (or an agency). And a settlement institution computer 8 (hereinafter referred to as “settlement organization computer”) and a delivery company computer 9 (hereinafter referred to as “delivery management computer”), respectively, via a network so that they can communicate with each other. . Note that communication with other computers (external computers including user terminals) via the purchase support server 3a is performed using known SSL communication (encrypted communication).

  As the user terminal 6 and the operator terminal 7, a general information processing terminal having a browser function such as a PC (personal computer, tablet-type terminal, mobile phone, PDA (Personal Digital Assistants), television with a Web browser function) can be used. A description of the hardware configuration is omitted.

  Hereinafter, after describing the outline of the net mall in the present invention, the configurations of the purchase support server 3a and the user database 4b that realize the functions of the net mall will be described.

  The net mall 2 in the present invention is different from conventional ones, based on the disclosure of the user's personal name, image, and profile, and a function that allows users to leave comments about stores and products, and a function that allows users to exchange information. To provide an environment that allows highly transparent evaluation.

  In addition to the information exchange function between users (purchasers) and other users at the time of product purchase, the Internet Mall 2 is equipped with the following functions to provide a new attraction of the net mall: And provide convenience to users.

(1) Present function “Present function” means creating a list of desired products in the net mall on the user's My Page and clicking a specific operation button when a friend or family member presents the product. This means a system in which the product is delivered as a present to the person as soon as settlement is executed.

  Although ordinary net shops also have a present function, there has never been a mechanism that makes it easy for the recipient to send what he wants. Also, there is no mechanism that can send a message to a specific person who wants to buy a product.

(2) Give Me Function The “Give Me Function” is a function that asks a specific person to purchase a product. When you want a friend or family member to purchase a product in the online mall, you can purchase the product. This means that the product is delivered to the address you registered.

(3) Communication service function with store openings Many companies have used a live chat system for inquiries and support for product purchases. In the net mall according to the present invention, a function is provided in which each shopkeeper and the user can chat in real time, and this function is called a “communication service function with a shopkeeper”. In the present embodiment, the “discount settlement function” further executes a settlement process at a price after discount when a negotiation for discount is established using this communication service function (hereinafter referred to as “chat function” or “chat service”). ".

(4) Thanks Point Function In previous online malls, users evaluated store openings and shared the sense of security of shopping. On the other hand, in the net mall according to the present invention, evaluation targets are individual users, and the “Thanks Point Function” is a visualization of appreciation for the actions that users have done. "Thanks point" (Thanks value including the element as the person's evaluation value: Also called "Thank points"), and means that the Thanks point is displayed on the other party's profile.

  The above Sunkus points (initial value = 0) are added, for example, when a partner responds to a user's question regarding a past purchase, etc., the product is presented by the partner using the present function. In this case, the given points are added to the opponent's points according to the actions of those opponents, and the added Sunkus points are used. As part of their profile.

  In the present embodiment, an API (application interface) for linking with other SNSs (social networking services) such as Facebook (registered trademark) and Twitter (registered trademark) is provided, and the above-mentioned Sunkus is used by using the API. The number of points earned is also posted on other SNS profile screens.

  Next, the configuration of the purchase support server 3a that provides the above functions will be described.

  FIG. 2 is a functional block diagram showing an example of the configuration of the purchase support server according to the present invention.

  In FIG. 2, the purchase support server 3a has, as a main configuration, a user-specific web page (hereinafter referred to as “my page for shopping”) used when a user purchases a product in the net mall 2 Means (My Page Public Control Means 11) having a function of publishing from the user terminal 6 of the user, a communication service by exchanging information between the users (referred to as “first communication service”), and the user And a means (communication control means 12) having a function of executing a communication service (referred to as “second communication service”) capable of communication between the operator and the operator of the merchandise store in the shopping My Page Means for users to register the “wish list” described later in this system Product registration means 13), and means (purchase history recording means 14) for recording the product information of the purchased products displayed in the “purchased product list”, which will be described later, posted in the shopping page. ing.

  Furthermore, the purchase support server 3a has a function of transmitting “present notification data”, which will be described later, to the other party's user terminal 6 through the my partner's shopping my page as a means for realizing the above “present function”. (Present notification data transmission means 15) and means for executing processing related to the settlement processing of the present product and the delivery procedure to the address of the present partner only when the present partner receiving the present notification data obtains approval. Target settlement control means 16).

  Furthermore, the purchase support server 3a uses the “purchase request data” described below as a means for realizing the above-mentioned “giving me function” through a my page for shopping on which a wish list is posted (partner who asks to purchase the desired product). ) With the function of transmitting to the user terminal 6 (purchase request data transmission means 17) and processing related to the settlement processing of the desired product and the delivery procedure to the address of the present partner only when consent is obtained from the requesting partner A means (purchase request target settlement control means 18) having a function of executing a request, a means (a purchase request partner registration means 19) for a user to register in advance the purchase request partner as a candidate for a target to be sought, It has.

  Furthermore, the purchase support server 3a uses the communication service with the operator of the merchandise store as a means for realizing the “discount settlement function” described above. A means for executing settlement processing at a price (discount negotiation target settlement control means 20) is used as means for realizing the above-mentioned “Thanks point function”. Means (means appreciation point processing means 21) having a function of adding and adding the point as a Thanks point in the profile display column of the partner's shopping my page (and the person's web page in another SNS) And.

  In the present embodiment, each means described above is realized by a program that causes a computer (CPU of the purchase support server) to function as the information processing means. The name of each means is a name given for convenience of explanation, and does not limit the configuration of software or the order of processing.

  Hereinafter, each means in FIG. 2 will be described sequentially with specific examples.

<< My Page Release Control Unit 11 >>
My page release control means 11 is a function for setting the user's personal name (real name) and personal image (face photo, etc.) along with the user's profile as information that can be viewed by other users on the shopping My Page. And a function of recording and releasing information commented on the store and the product by the user in association with the store ID and the product ID, and a function of allowing users to exchange information through the shopping My Page.

  FIG. 3 is a schematic diagram showing an example of a shopping My Page screen according to the present invention. The shopping My Page 30 includes a user's real name 31 and a personal image 32 (for example, the person's face that can identify the person). A display field of the person's profile 33 is provided along with a photograph image including a cart, and a cart insertion button 34 (instruction button for placing in a cart) is provided as an instruction means for placing a product to be purchased in a virtual cart. Furthermore, a purchase request button 35 (an instruction button for “giving me” (between)) and a present button 36 (an instruction button for giving a present) are provided at predetermined positions in the shopping my page 30. In addition, although it is easy to understand that the information including the real name 31, the personal image 32, and the profile 33 is referred to as “person's profile”, in the present embodiment, for convenience of explanation, the profile 33 in FIG. 3 is referred to as “person's profile”. Will be described.

  Among the instruction buttons 34 to 36, the purchase request button 35 is displayed only when the user who has accessed the My Page 30 for shopping is the publisher of the My Page, and the present button 36 is displayed on the My Page 30 for shopping. Displayed only when the accessing user is another person (user other than the publisher).

  In the display column of the profile 33, a wish list 33a and a purchased product list 33b are posted, and an outline of the profile (gender, birthplace, etc.) is posted. The wish list 33a is a list showing a list of desired products (one or more products desired by the user) registered by the operation from the user terminal 6 and the desired products for which the user has been permitted to publish. The list 33b is a list showing a list of products other than those set by the principal as non-public among purchased products recorded as a product purchase history.

  In this example, the details of the profile are displayed in response to a click operation of “profile details” in the profile 33. The instruction buttons for using the first communication service and the second communication service described above and the above-mentioned Thanks points are displayed on the shopping my page 30 illustrated in FIG. 3 or a linked page.

  Here, the user database 4b will be described.

  User information including the real name 31, the personal image 32, and the profile 33 is stored in the user database 4b in association with user authentication information (login information and identification information such as date of birth). . Further, in the user database 4b, in response to a registration operation from the user terminal 6, a registrant list list indicating one or more partners (family members, friends, etc.) who ask for a purchase request target is associated with the wish list 33a. Stored.

  In this embodiment, the registration of users as members is free, such as name, gender, date of birth, address, e-mail address that can be contacted, telephone number, personally identifiable image, simple profile, etc. User information is registered in the user database 4b as free member information.

  Next, the process of the my page publication control means 11 will be described using the display example of FIG.

  The my page publication control means 11 is provided with a cart insertion button 34 as an instruction means for putting a product to be purchased in a virtual cart, and a real page 31 and a personal image 32 in a user-specific shopping my page 30 which is a web page. A profile 33 (schematic information on profiles such as gender, birthplace, etc.) is set, and the My Page for shopping is disclosed so that each user can view it. At this time, if it is determined that the wish list is registered in the user database 4b, the wish list 33a is set in the display area of the profile 33 as shown in FIG. It displays on the display part of the user terminal 6 of the access source.

  If it is determined that the product purchase history is recorded, the product data associated with the public identification information is extracted from the product group in the product purchase history recorded in the user database 4b. Then, after setting the extracted product list as the purchased product list 33b in the display area of the profile 33, the shopping My Page 33 is displayed on the display unit of the user terminal 6 that is the access source. As for the details of the profile, in response to the click operation of “profile details” in FIG. 3, the details are switched to a linked detail page, and for example, any self-introduction information registered by the user on the detail page or a store And user comment information about the product.

  The comment information is a user's comment recorded by a purchase history recording unit, which will be described later. If the my page disclosure control unit 11 determines that the product purchase history is recorded, the comment information is obtained from the user database. The comment information is set in the shopping my page 33 (in the profile 33) or in a page linked to the page (profile detail page) and is released so that each user can view it.

  In addition, in this embodiment, in addition to the publisher of the shopping My Page, a comment area that can be freely written by the store side or other users is provided, and a comment on the store side (for example, the real name of the store clerk and a personal image attached) Comment information) and comments of other users (comment information with real names and personal images) are provided on a shopping my page (a page linked in the shopping my page 33). For example, when a user writes a comment about a product complaint or evaluation in a product unit, the store side uses the operator terminal 7 to write the store side explanation for the complaint in the comment area to deal with the complaint. It is possible to improve the reliability of the evaluation information by writing the evaluation on the store side with respect to the user's evaluation. In addition, since comments (evaluations and impressions) after other users actually experience using the product can be written, information exchange between users can be facilitated.

<< Communication control means 12 >>
The communication control means 12 is a communication service on condition that at least the real name and the personal image are disclosed, and the product to be purchased and the distributor through the communication area provided in the shopping My Page 30 or a page linked to the page. It has a function of executing a first communication service that enables communication by exchanging information between users regarding the store. The “first communication service” mentioned here includes communication services through communication areas of other SNS sites in addition to communication services through communication areas such as BBS (electronic bulletin board) by members of the net mall. It is out.

  In other words, in the present embodiment, the communication control means 12 includes the person who is accessing the shopping my page 30 and the Facebook (site premised on the release of the real name and personal image) that the person is a member of. As for information exchange and information transmission with users of other SNS sites, the first communication service is provided using the cooperation API.

  Furthermore, the communication control means 12 can communicate about the product planned for purchase between the person who is accessing the shopping My Page 30 and the operator of the store (or agency) of the product planned for purchase through the communication area. It further has a function of executing the second communication service. The “second communication service” here refers to a chat communication service. Further, the “purchased product” here refers to a product selected and designated from among the products in the virtual cart placed in the virtual cart by the operation of the cart insertion button 34 in FIG. 3, or the desired item in FIG. The product selected and designated from among the products in the list 33a or the product selected and designated by the user searching the internet mall. The communication control means 12 corresponds to the store where the product is sold. An operator terminal registered in advance in the master database 4a is automatically determined as a chat partner, and the second communication service is controlled.

<< Preferred product registration means 13 >>
The desired product registration means 13 is a means for registering the desired products displayed as the wish list 33a in FIG. 3 from the user terminal 6. The desired product registration means 13 is designated by an operation from the user terminal 6. In addition, a list of one or more desired products desired by the person and the desired products for which the person's public permission has been obtained is registered in the user database 4b as a wish list. The product to be registered is designated by, for example, selecting an image of a product searched for in the online mall and clicking a registration button on the screen showing the search result. The desired product registration unit 13 stores, for example, the product ID of the product, and the above-described My Page disclosure control unit 11 stores the product information (product image, accompanying information such as price) corresponding to the product ID from the master database 4a. The information on the product is displayed in the wish list 33a.

  The desired products to be registered in the wish list can be designated as public / non-public for each product. When the above-mentioned my page disclosure control means 11 determines that the access source is the publisher, all desired products are listed. If it is determined that the access source is not the publisher itself, only the products to be published are extracted, and the extracted product information is set and displayed in the wish list 33a in FIG. I have to.

<< Purchase history recording means 14 >>
The purchase history recording means 14 is means for recording the product information of the purchased products displayed in the purchased product list 33b in FIG. 3, and the purchase history recording means 14 is purchased by the user at the net mall 2. Product information is recorded as product purchase history in the user database 4b in association with public / private identification information for each product. In the purchase history recording means 14, for example, when a release instruction button is provided on the screen of the undisclosed product purchase history displayed on the user's My Page and the release instruction button is clicked after the product is selected, the person himself / herself is selected. It is determined that the product has been approved for publication. Alternatively, information for selecting publication / non-publication is displayed on the product purchase page, and when publication is selected, it is determined that the person's publication permission has been obtained.

  In addition, the purchase history recording means 14 is a comment on the purchased product recorded in the product purchase history and the user's comment about the store (the evaluation / impression after actually using the product, It has a function of recording information such as evaluation in the user database.

<< Present notification data transmission means 15 >>
The present notification data transmission unit 15 is a first unit for realizing the present function described above. The present notification data transmission means 15 determines whether or not the user who has accessed the shopping my page 30 illustrated in FIG. 3 is the publisher of the my page. When the present button 36 is set and displayed in the screen 30 and the present button 36 is pressed, the access source user is designated as the present source user, and the user who is the publisher of the shopping page 30 is displayed. A gift destination user, a desired product selected from the wish list 33a or a purchase planned product placed in a virtual cart by the operation of the cart insertion button 34, and a person who is going to give the present gift target The present notification data indicating that the user is present is automatically generated and the present notification data is used at the present destination. Has a function of automatically transmitted (communication / display control unit in the other websites by API collaboration) the user terminal 6 or Facebook or information transmission means such as Twitter.

  As a form of notification to the user at the present destination by sending the present notification data, it is possible to use the first communication service or the communication service by chat, but in this embodiment, it is registered as user information. There are a notification form by e-mail using a mail address (mobile phone or PC mail address), a notification form by Facebook (registered trademark), and a notification form by Twitter (registered trademark), either The notification form can be selected by the user. In this example, names (“e-mail address”, “Facebook”, “Twitter”) indicating the notification form are selected by the user on the shopping page, for example, “Facebook” "Is selected, the content of the notification data is displayed on the display unit on the person's Facebook corresponding to the present user through the API for cooperation with Facebook. Note that the same notification form is used when notifying purchase request data described later.

  In the present notification data transmitting means 15, before the present notification data is transmitted, instruction information as to whether or not the real name of the present user is not notified is sent from the user terminal 6 of the present source user via the network 5. If it is determined that non-notification has been instructed by analyzing the instruction information, the real name of the presenting user is hidden and the present notification data (for example, “Someone will give you this product. It has a function to send notification data).

<< Presentation settlement control means 16 >>
The present target settlement control means 16 is a second means for realizing the present function. The present target settlement control means 16 purchases the present source user before transmitting the present notification data (or after receiving information indicating that the present notification data has been accepted from the user terminal 6). The online payment is executed via the payment institution computer 9 with the present as a purchase item. The settlement is executed according to a predetermined payment method designated by the user. For example, it can be debited by designating from either a credit card or a mobile phone usage fee. The settlement before sending the present notification data is to prevent an harassment order. If the settlement is not completed, the present notification data transmitting means 15 described above responds to the pressing operation of the present button 36. Then, a message indicating that the instruction for the present is not approved (for example, a message urging the advance payment) is displayed, and the process is terminated without executing the present notification data transmission process. The present object settlement control means 16 automatically generates slip data for a delivery request to the address of the present party (address registered in the user database 4b) and transmits the data to the delivery management computer.

<< Purchase request data transmission means 17 >>
The purchase request data transmission means 17 is a first means for realizing the above-mentioned give me function. In the purchase request data transmission means 17, it is determined whether or not the user who has accessed the shopping my page 30 illustrated in FIG. 3 is the publisher of the my page. When the purchase request button 35 is set and displayed in the screen and the purchase request button 35 is pressed, the desired product designated from the wish list 33a is selected as the purchase request target and the purchase request target is purchased. Purchase request data indicating that the request is desired is automatically generated, and the purchase request data is automatically generated for the destination specified by the user (for example, when the e-mail address is specified, the user terminal 6 of the opponent to be requested). It has a function to transmit.

  Further, the purchase request data transmission means 17 takes the user terminal of the partner selected from the registrant list registered in advance by the purchase request partner registration means 19 in response to the pressing operation of the purchase request button 35 as the destination. And a function of automatically transmitting the purchase request data.

  In the present embodiment, similar to the transmission of present notification data, the purchase request data is transmitted using e-mail, Facebook, or Twitter using an e-mail address registered as user information. .

<< Purchase request target settlement control means 18 >>
The purchase request target settlement control means 18 is a second means for realizing the give me function. When the purchase request target settlement control means 18 receives information from the other party's user terminal 6 that has transmitted the purchase request data, the purchase request target is the purchaser, and the purchase request target is the purchased product. Online payment is executed via the computer 9. For settlement, for example, a credit card or a mobile phone usage fee is designated and debited.

  Further, as a function for preventing so-called “spoofing”, the purchase request data transmission means 17 determines, for example, whether or not the first request for a give me (request) has been received before the online settlement using the give me function. When it is determined that the request is the first request to the other party, a screen prompting input of the authentication information of the other party asking for the impersonation prevention screen of the original user who asks for the purchase request target is displayed on the original user terminal 6 asking for the purchase request target. The authentication information (for example, the date of birth or telephone number) of the other party input from the user terminal 6 to be accorded with the "identification information of the other party to be obtained" obtained from the user database 4b. If not, put it on hold without executing online payment. Then, confirmation of the date of birth is urged by e-mail or telephone, and approval is made only after the authentication information such as the date of birth of the give-me partner is confirmed. In addition, when registering as a user of the net mall, the date of birth and the telephone number are input, but the information used as identification information is not displayed on the profile 33 to be disclosed.

  Also, in this embodiment, the second and subsequent givemes do not ask for the other party's date of birth, etc., but display a screen that calls attention and the product that is properly requested reaches the partner. It is a form that calls attention to the user so as to confirm whether or not

  The above-mentioned “spoofing” prevention function and “spoofing” alerting function are the same as the above-mentioned present function. As a further function, a user who wants to give a present to the other party in advance in order to prevent harassment orders is prepaid. It has a function of executing a process of giving a present to the other party only after paying the card with a card.

<< Purchase request partner registration means 19 >>
The purchase request partner registration means 19 is a third means (additional means) for realizing the give me function.

  In response to a registration request from the user terminal 6, the purchase request partner registration unit 19 displays a screen for designating one or more opponents asking for a purchase request target on the display unit of the user terminal 6 to identify the partner. Input information (in this embodiment, the other party's “mail address”, “Facebook” login information, “Twitter” login information) is prompted. Even if the other party is a Facebook or Twitter member, it is not necessary to specify and register all of them. For example, it is only necessary to register an e-mail address. The designated partner information is registered in a registrant list that indicates a partner who wants to purchase the product, and is registered in the user database 4b in association with the wish list. When the registrant list list is registered, the purchase request data transmitting means 17 described above selects the partner selected from the registrant list list (or the partner registered in advance in association with the purchase request target). If the registrant list is not registered, for example, a screen that prompts the user to input information for identifying the partner to be requested is displayed, and the specified partner is the destination of the purchase request data. To be determined as.

<< Settlement control means 20 for discount negotiation >>
The discount negotiation target settlement control means 20 is a means for realizing the aforementioned “discount settlement function”.

  The discount negotiation target settlement control means 20 uses the above-described second communication service, with a product scheduled for purchase (for example, a product planned for purchase placed in a virtual cart in response to the operation of the cart insertion button 34) as a discount negotiation target. When a discount negotiation for a product scheduled for purchase is established through communication with an operator at a store of the seller, the received discount information is received from the operator terminal 7 and stored, and the discount information is received and used for shopping. When it is determined that a purchase instruction has been issued from the user terminal 6 accessing the My Page 30, the discount negotiation target is a purchased product at a price obtained by reducing the discount amount indicated in the discount information, and the payment form is registered in advance. In response, online settlement is executed via the settlement institution computer 8.

  In the present embodiment, in the discount negotiation process, the operator of the store selling the product determines the discount amount by referring to the purchase history of the user displayed on the operator terminal 7 and the like, and the operator determines the service ticket. After issuing the service, the user enters the code number of the service ticket at the time of payment, so that the purchase can be made at a reduced price.

<< Thank you points 21
The thanks point processing means 21 is a means for realizing the above-mentioned Thanks point function, and, as described above, adds a predetermined point indicating the amount of thanks to the opponent's point according to the specific action of the opponent, and the point As a thank-you point (Thanks point) in the profile display column of the partner's shopping My Page (and the person's web page in another SNS) and has a function of publishing.

  The "partner's specific action" here refers to a question given to the other party using the function of the first communication service, and when the other person answered the question, the product was presented by the other party using the present function In this case, the appreciation point processing means 21 includes, for example, a “thanks button” (for example, provided on the shopping My Page 30 or a linked page) (see FIG. When the (not shown) is pressed, the processing of the Thanks point is executed. Alternatively, when it is determined that the answer data for the question has been received without providing a Thanks button, or when it is determined that the payment related to the present function or the give me function has been completed, the Thanks point process is automatically executed. Also good.

  With regard to the configuration as described above, the main operation of the purchase support server 3a according to the present invention will be described with reference to the flowcharts of FIGS. Note that the description of the processing that has already been described is omitted or simplified.

  First, an operation for selecting a product by a user will be described.

  The user logs in to the server net mall system from the user terminal 6 through the server 3, searches for and selects a desired product from the group of products sold in the net mall 2, and registers it in his / her wish list. . In addition, when the user wants to ask a specific partner to purchase the desired product registered in the wish list, the target partner is registered in the registrant list through the purchase support server 3a. On the other hand, if you want to give the product to someone, search for and select the desired product from the product group sold in the net mall 2, access the shopping partner's My Page for gift, Select a gift item from the inside.

  When the purchase support server 3a receives an access request to the shopping my page from the user terminal 6 (step S1), the login information of the user indicates whether or not the accessing user is the publisher of the shopping my page. (Step S2), if it is determined that the publisher is the publisher, a purchase request button (a button for "giving me" (a request)) is set in the shopping page (Step S3), and the publisher If it is determined that it is not, a present button (a button for giving a present) is set in the shopping my page (step S4).

  At the same time, the purchase support server 3a determines whether or not the desired product is registered in the wish list (step S5), whether or not the product purchase history is recorded in the user database (step S6), and purchased. It is determined whether or not the user's comment information for the product is recorded in the user database (step S7). If it is determined that it is not, the corresponding information (wish list, purchased product list, comment) is determined. Information) is obtained from the user database, and the information is set in the shopping page (in the display area of the profile) together with the personal name and personal image information of the publisher (step S8). The page is displayed on the display unit of the access source user terminal 6 (step S9).

  When the purchase support server 3a receives a request for use of the first communication service by the publisher of the shopping My Page from the user terminal 6 (Yes in step S10), the purchase support server 3a performs information exchange between users. When control of communication processing is executed (step S11) and a request for using the second communication service by the publisher of the shopping my page is received from the user terminal 6 (Yes in step S12), the publisher Control of communication processing including discount negotiation is executed between the principal and the operator of the seller store (step S13).

  If the present button is pressed (Yes in step S14 of FIG. 5), the purchase support server 3a transmits a present notification email to the publisher of the shopping my page (step S15). When the user's consent is obtained (Yes in step S16), the present is approved (step S17), and the user who pressed the present button (= the user who is the access source) is the purchaser as a purchaser. And the process regarding the delivery procedure to the address of the present partner (= the publisher of the My Page for shopping) is executed (step S18).

  In the case where the present function or the give-me function is used, in the present embodiment, it is preferable to use an embodiment based on the assumption that the advance payment has been made first in order to prevent the harassment order. In that case, the payment process determines whether or not payment of the product is completed when the present button is pressed, for example, whether or not a payment completion notification is received from the payment institution computer 8; When it is determined that the payment has not been completed, the present is not approved (the form in which the processes in steps S15 to S18 are not executed).

  On the other hand, if the purchase request button is pressed (Yes in step S19), the purchase support server 3a selects the desired product selected from the wish list from the registrant list. A purchase request e-mail for the desired product is transmitted to the recipient. The registrant list may be configured so that the user registers in advance the correspondence between the desired product in the wish list and the partner to be sought. In that case, the selection operation by the user is unnecessary, and the purchase support server 3a automatically sends a purchase request mail of the desired product to the partner corresponding to the desired product simply by pressing the purchase request button. When it is transmitted (step S20), the purchase support server 3a receives the purchase request (request) from the partner who has received the purchase request mail (when the answer is YES in the reply mail). Is approved (step S22), the settlement process for the desired product of the publisher is executed with the other party as the purchaser, and the process related to the delivery procedure to the address of the publisher (= accessing user) is executed (step S22). Step S23).

  Further, when the negotiation is established by the discount negotiation using the second communication service (step S24) and a purchase instruction is received from the user terminal (Yes in step S25), the settlement process at the discounted price Is executed with the settlement institution computer 8 (step S26).

  In addition, a specific act worthy of appreciation, such as when a question is asked to the other party using the function of the first communication service and the answer is received from the other party, when a present item arrives, or when a wrong item arrives. The user presses the “Thanks button” described above. When the pressing operation (click operation on the screen) is performed, the purchase support server 3a determines that the other party has performed the point target action (recognizes the other party's action as the point target) (in step S27). In the case of Yes), points according to the actions of those opponents (for example, in the embodiment provided with “Thanks button” for each specific action, a different weighted amount of points) are added to the value of the other party's thanks points ( Step S28), setting the thanks point in the profile display field of the partner's My Page and publishing it (Step S29), then returning to Step S10 and repeating the process (including the normal purchase process) to request logoff Thus, the purchase support processing in the purchase support server 3a is terminated.

  In the above-described embodiment, a case where a shopping my page provided with a cart insertion button is used as an example of a web page unique to a user who publishes real name, personal image, and profile information will be described as an example. However, the web page for information disclosure may be a web page that is used at the time of purchasing a product at the net mall.

  In the above-described embodiment, the case where the present invention is applied to a net mall in which a plurality of virtual stores are connected to each other has been described as an example. However, the number of virtual stores opened in the net mall is limited to two or more. Instead, it may be one.

DESCRIPTION OF SYMBOLS 1 Net mall system 2 Net mall 2a Virtual store 3 Server 3a Purchase support server 4 Database 4a Master database 4b User database 5 Network 6 User terminal 7 Operator terminal 8 Settlement institution computer 9 Delivery management computer 11 My page disclosure control means 12 Communication Control means 13 Desired product registration means 14 Purchase history recording means 15 Present notification data transmission means 16 Present target settlement control means 17 Purchase request data transmission means 18 Purchase request target settlement control means 19 Purchase request partner registration means 20 Discount negotiation target settlement control Means 21 Thanks point processing means 30 My page for shopping 31 Real name 32 Personal image 33 Profile 33a Wish list 33b Purchased goods list 34 Cart input button 35 Purchase request button Gibumibotan)
36 Present button

Claims (3)

In addition to executing sales processing in a net mall where a plurality of virtual stores are connected to each other, according to the operation of a user terminal including a mobile terminal such as a tablet terminal or a mobile phone, the product to be sold in the net mall is used as a present product. It is a net mall system equipped with a server that executes present processing for giving to a specific present partner,
The server
In response to a click operation of a present button provided on a My Page that is a user-specific My Page that is used when the user himself / herself purchases a product at the Net Mall and includes a personal image capable of identifying the person , Control means for automatically executing the present process by using the user who is accessing the page as the present user and using the desired product previously selected from the sales target products as a present product before the click operation. In addition,
The control means includes
A first means for transmitting present notification data to the user terminal of the present partner through a communication area of an SNS site in response to the click operation;
A second means for performing a process for performing a settlement process for the present product with the present source user as a purchaser before giving the present product, and performing a control for presenting the present product after the settlement process is completed. And
Furthermore, the second means includes
Before executing the settlement process, a screen for prompting the user of the present source to input authentication information is displayed on the present user terminal as an anti-spoofing screen for the person who receives the present product. It is determined whether or not the authentication information input above matches the present person's identity verification information registered in advance, and if the present information matches, the present partner is determined not to impersonate the person A net mall system characterized by executing a payment process . The My Page is a web page that can be viewed from other users of the Net Mall,
The control means further includes means for making the display content of the My Page different depending on whether the access source of the My Page is the publisher of the My Page or a person other than the publisher himself, and the control means When displaying the My Page, one or more desired products selected by the publisher himself / herself from among the products to be sold are set and displayed in the My Page and the access source of the My Page If the person other than the publisher is present, the present button is displayed as an operation button dedicated to the person other than the person in the My Page and the purchase request button is hidden, while the access source of the My Page is In the case of the publisher of the page, a purchase request button for asking the other party to purchase the desired product is displayed in the My Page as an operation button dedicated to the person. Net Mall system according to claim 1, characterized in that it has a function to hide the serial toy button.   The net mall system according to claim 1, wherein the sale target product includes digital content and a paid service in addition to an actual article.