TWM633215U - Online group buying system - Google Patents
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- TWM633215U TWM633215U TW111207513U TW111207513U TWM633215U TW M633215 U TWM633215 U TW M633215U TW 111207513 U TW111207513 U TW 111207513U TW 111207513 U TW111207513 U TW 111207513U TW M633215 U TWM633215 U TW M633215U
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Abstract
一種網路團購系統,該網路團購系統能於一商品被發起團購時,使團購網頁可被操作產生用以供轉貼於其它社群頁面的網頁連結,以供其他消費者帳號經由該網頁連結登入且刷卡購買該商品。若團購人數已達到M個時,從中抽選出N個來完成團購收款程序,並退還其餘團購訂單的刷卡款項,且對發起團購的消費者帳號提供獎勵金,而對未買到的每一消費者帳號提供補償金。透過上述網路團購系統設計,可由消費者擔任商品推銷員,即便沒優惠購得商品,也可獲得獎勵金或補償金,能有效刺激消費者協助發起團購與參加團購,大幅提高商品曝光度。An online group-buying system, when a commodity is initiated for group-buying, the group-buying webpage can be operated to generate webpage links for reposting on other community pages, so that other consumer accounts can link through the webpage Sign in and swipe your card to buy this item. If the number of group purchases has reached M, select N of them to complete the group purchase payment collection procedure, and refund the credit card payments for the rest of the group purchase orders, and provide rewards to the consumer accounts who initiated the group purchase, and for each unpurchased Consumer accounts provide compensation. Through the design of the above-mentioned online group buying system, consumers can act as commodity salesmen, and even if they do not buy products with discounts, they can still get rewards or compensation, which can effectively stimulate consumers to assist in initiating group buying and participating in group buying, and greatly increase product exposure.
Description
本新型是有關於一種購物系統,特別是指一種網路團購系統。The present invention relates to a shopping system, in particular to an online group buying system.
目前常見的商業模式,是由公司業務人員或經銷商將商品上架至電商平台販售,但這種於電商平台上靜態展示販售的方式,大多只能等待消費者自行搜尋發現該商品並選擇購買,如果要增加商品曝光度以吸引消費者瀏覽目光,則必須花錢向電商平台購買廣告,而在電商平台網頁上進行商品廣告展示。但不論是靜態展示等待被搜尋發現,或者是花錢買廣告展示,都只能被動地等待消費者登入該電商平台,所以行銷效果仍相當有限。The current common business model is that the company's business personnel or distributors put the products on the e-commerce platform for sale, but this way of static display and sales on the e-commerce platform can only wait for consumers to search and find the product by themselves And choose to buy, if you want to increase the product exposure to attract consumers to browse, you must spend money to buy advertisements from the e-commerce platform, and display the product advertisements on the e-commerce platform webpage. However, whether it is static display waiting to be found by search, or paying for advertising display, they can only passively wait for consumers to log in to the e-commerce platform, so the marketing effect is still quite limited.
本新型的目的,即在提供一種能改善先前技術的至少一個缺點之全新商業模式的網路團購系統。The purpose of the present invention is to provide an online group buying system with a brand-new business model that can improve at least one shortcoming of the prior art.
於是,本新型網路團購系統,包含一個商品管理模組、一個團購管理模組,及一個憑證管理模組。該商品管理模組能在一消費者帳號用以登入的一電子裝置顯示出一個可供操作以選購商品的商品網頁。Therefore, the novel online group buying system includes a commodity management module, a group buying management module, and a voucher management module. The product management module can display a product webpage that can be operated to purchase products on an electronic device used by a consumer account to log in.
該團購管理模組包括一個團購發起單元、一個團購管理單元,及一個團購抽選單元。The group purchase management module includes a group purchase initiation unit, a group purchase management unit, and a group purchase selection unit.
該團購發起單元會於該商品網頁中的其中一個商品被選購時,於該電子裝置顯示出一個詢問是否針對該商品發起團購的詢問頁面,並可於該詢問頁面中的一個發起團購選項被選擇時,於該電子裝置顯示出一對應該商品的團購網頁,並於該團購網頁中的一個網頁連結選項被操作時,複製該團購網頁的網址而產生一個可供轉貼於其它社群頁面的網頁連結。The group-buying initiating unit will display an inquiry page on the electronic device to ask whether to initiate a group-buying for the commodity when one of the commodities in the commodity webpage is purchased, and an option to initiate a group-buying in the query page can be selected. When selected, the electronic device displays a group buying web page corresponding to the product, and when a web link option in the group buying web page is operated, the URL of the group buying web page is copied to generate a web page that can be reposted on other community pages. web link.
該團購管理單元會於有其他消費者帳號於其它電子裝置經由該網頁連結登入該團購網頁,且於該團購網頁刷卡付款購買該商品時建立一個團購訂單,累計一位團購人數,並於團購人數已達到M個時,完成該商品的團購募集程序。The group-buying management unit will create a group-buying order when there are other consumer accounts on other electronic devices to log in to the group-buying webpage through the webpage link, and swipe the card to pay for the product on the group-buying webpage, accumulate a group-buying number, and count the number of group-buying When the number M has been reached, the group-buying solicitation procedure for this commodity is completed.
該團購抽選單元會從M個團購訂單中隨機抽選出N個團購訂單來完成該商品的團購收款程序,並通知未被抽選出之每一位團購訂單進行刷卡付款的銀行刷退該商品之團購的款項,N小於M。The group-buying drawing unit will randomly select N group-buying orders from M group-buying orders to complete the group-buying payment collection procedure of the product, and notify each group-buying order that has not been selected to pay by swiping the card to return the payment of the product. For the group purchase amount, N is less than M.
該憑證管理模組會於該團購抽選單元完成該商品的團購收款程序後,對發起該商品之團購的該消費者帳號提供一獎勵憑證,而對未被抽選出的每一消費者帳號提供一補償憑證。The voucher management module will provide a reward voucher to the consumer account who initiated the group purchase of the commodity after the group purchase selection unit completes the group purchase payment collection procedure of the commodity, and provide a reward voucher to each consumer account that has not been selected. 1. Compensation certificate.
本新型之功效在於:透過由消費者轉貼網頁連結至社群平台揪團、抽選可以團購優惠價購買商品之消費者,以及提供參加團購獎勵憑證與補償憑證的設計,可由消費者來擔任電商平台的商品推銷員,除了讓發起團購與參與團購的消費者有機會以團購優惠價購買到想要的商品外,即便是未被抽選買到團購的商品,也還可獲得參加團購的獎勵憑證或補償憑證,進而能有效刺激消費者協助發起商品團購與參加團購,可大幅提高商品曝光度。The function of this new model lies in: through the design of linking to the community platform by consumers to repost the webpage, select consumers who can purchase goods at discounted prices, and provide reward certificates and compensation certificates for participating in group purchases, consumers can be responsible for e-commerce The product salesmen on the platform, in addition to giving consumers who initiate and participate in group buying the opportunity to buy the products they want at a discounted price, even if they are not selected for group buying, they can also get reward certificates for participating in group buying Or compensation vouchers, which can effectively stimulate consumers to assist in launching and participating in group buying, which can greatly increase product exposure.
參閱圖1、2,本新型網路團購系統200的一個實施例,適用於供消費者經由一個電子裝置700連線登入並進行購物。所述電子裝置700例如但不限於具有連網功能的手機、平板電腦、智能手錶、智能眼鏡,及一般電腦設備。Referring to FIGS. 1 and 2 , an embodiment of the new online
該網路團購系統200包含一個商品管理模組3、團購管理模組4、一個憑證管理模組5,及一個提現管理模組6。The online
該商品管理模組3具有一個可用以顯示在電子裝置700的商品網頁,該商品網頁中顯示有多個可供點選購買的商品。由於用以顯示可供點選購買之商品的該商品網頁的類型眾多,且非本新型改良重點,因此不再詳述。The
為方便說明,在以下將僅以該商品網頁中的其中一個商品的團購為例進行說明。For the convenience of description, only the group buying of one of the products in the product webpage will be taken as an example below.
該團購管理模組4包括一個團購發起單元41、一個團購管理單元42,及一個團購抽選單元43。該團購發起單元41會於一位消費者以一個消費者帳號登入,並於該商品網頁選購其中一個商品時,於該商品網頁中顯示出一個用以詢問是否對該商品發起團購的詢問頁面,並會於該詢問頁面中的一個發起團購選項被點選時,跳轉至一個對應該商品的團購網頁。該團購網頁會顯示出該商品之圖樣、品名、定價、團購優惠價、運費、團購開始時間,以及團購人數上限M,且會顯示出一個可供點選的網頁連結選項。該團購發起單元41會於該網頁連結選項被操作時,複製該團購網頁之網址以產生一個可供轉貼在其它社群平台802的網頁連結。The group purchase management module 4 includes a group
此時,該消費者就可將該網頁連結選擇轉貼在他所參與的任一社群平台802的社群頁面。所述社群平台802的社群頁面例如但不限於line聊天室、messenger聊天室、FB(臉書)平台、微信聊天室等。被轉貼於社群平台802的該網路連結可於被點選時,將登入該社群平台802的電子裝置700連結至該商品的團購網頁。At this point, the consumer can choose to post the webpage link on the community page of any
該團購管理單元42可於另一位消費者經由點選其使用之電子裝置700顯示之該網路連結而連線該團購網頁,並以一消費者帳號登入時,於該團購網頁顯示出一個用以詢問是否參加團購的團購詢問畫面,該團購詢問畫面可供操作調整購買數量,並可於一個確定團購選項被操作時,切換顯示一購買資料輸入畫面。該團購管理單元42會於該購買資料輸入畫面被操作輸入購買資料後,切換連結至一個第三方支付平台801的刷卡付款畫面,該刷卡付款畫面可供輸入信用卡刷卡資料以進行線上刷卡驗證作業。該團購管理單元42會於該第三方支付平台801完成該商品之團購的線上刷卡付款程序後,完成對應之該消費者帳號關於該商品的團購作業,並對應產生一筆團購訂單。The group
所述購買資料例如但不限於收件人姓名、聯絡電話、送貨地址以及Email等。所述信用卡刷卡資料例如但不限於信用卡卡號、有效日期、驗證碼等。團購訂單內如包含但不限於訂單編號、訂單日期、商品圖樣、商品品名、商品總金額、付款方式與付款日期等。由於提供該購買資料輸入畫面以供填寫購買資料,以及連結第三方支付平台801以供進行線上刷卡付款驗證作業都為現有技術,因此不再詳述。The purchase information is for example but not limited to the recipient's name, contact number, delivery address, and Email. The credit card swiping information is for example but not limited to credit card number, expiry date, verification code and the like. The group purchase order includes but is not limited to the order number, order date, product design, product name, total product amount, payment method and payment date, etc. Since the purchase information input screen is provided for filling in the purchase information, and the connection with the third-
必須說明的是,當該團購管理單元42於另一位消費者經由點選其使用之電子裝置700顯示之該網路連結而連線該團購網頁,並操作點選該確定團購選項時,若該消費者尚未透過一消費者帳號/密碼登入時,會要求進行會員登入程序或進行會員註冊程序,並於該會員註冊程序針對所填寫的註冊內容建立一會員資料。由於要求以消費者帳號/密碼登入以及要求進行會員註冊,皆為現有購物平台的通常技術,因此不再詳述。It must be noted that when the group
該團購管理單元42會於完成一位消費者帳號對於該商品的團購作業,而建立一個團購訂單後,累計增加一位團購人數。於此同時,該團購管理單元42還會自該開始團購時間開始計時一個團購截止時間,例如開始計時24小時。該團購管理單元42會於該團購截止時間結束前,當前累計的團購人數已等於該商品的該團購人數上限M時,判斷該商品的團購募集成功,而完成該商品的團購募集程序,不再開放其他消費者參加團購。該團購管理單元42也會於該團購截止時間結束,且團購人數小於該團購人數上限M時,判斷該商品的團購募集失敗,而終止該商品之團購募集程序。The group-
該團購抽選單元43會於該團購管理單元42完成該商品的團購募集程序後,從M個團購訂單中隨機抽選出N個團購訂單,N<M,並僅使被抽選出的該等團購訂單完成後續的團購收款程序與商品出貨程序,於此同時,該團購抽選單元43還會通知未被抽選中的每一團購訂單進行刷卡付款的銀行803刷退該商品之團購的款項。也就是說,僅被抽中的N個團購訂單對應的消費者可以團購優惠價購買到該商品,其餘團購訂單的消費者都買不到該商品。After the group
此外,當該團購抽選單元43判斷該商品之團購募集失敗時,會通知目前已參加團購的每一團購訂單進行刷卡付款的銀行803刷退該商品之團購的款項。In addition, when the group-buying
該憑證管理模組5會於該團購抽選單元43完成該商品之團購的抽選作業後,對發起該團購的該消費者帳號提供一獎勵憑證,並對未被抽選中的其餘每一團購訂單所對應的該消費者帳號提供一補償憑證。此外,該憑證管理模組5還會於該團購抽選單元43完成該商品之團購的抽選作業後,開始計時一個猶豫期,所述猶豫期例如7日或10日,並於該猶豫期計時結束後,將對應之該獎勵憑證轉換成一個獎勵金,並將對應之每一該補償憑證轉換成一個補償金。The
每一消費者可透過點選一會員頁面中的一訂單憑證明細選項,使該網路團購系統200顯示出其消費者帳號目前存在的訂單、獎勵憑證與補償憑證,以及目前累計的獎勵金與補償金。由於查詢訂單、獎勵憑證、補償憑證、僅力金與補償金為現有技術,因此不再詳述Each consumer can click an order voucher detail option in a membership page to make the online
該提現管理模組6可於一消費者帳號登入時,於所使用之該電子裝置700顯示出一個憑證明細畫面,並於該憑證明細畫面中顯示出目前存在的獎勵憑證、補償憑證,以及目前累計的獎勵金與補償金。並可於該憑證明細畫面顯示的一個提現選項被操作時,進行該獎勵金及/或該補償金的提現作業。The cash
該提現管理模組6於進行提現作業時,會先判斷該消費者帳號對應之會員資料中是否已具有銀行帳戶資料。若判斷該會員資料中已有銀行帳戶資料時,會根據銀行帳戶資料將該獎勵金及/或該補償金轉入對應的銀行帳戶,而完成提現作業。若判斷該會員資料中不具有銀行帳戶資料時,會提供一要求填寫銀行帳戶資料的會員資料頁面,並於判斷該會員資料頁面已被填入銀行帳戶資料後,根據銀行帳戶資料將該獎勵金及/或該補償金轉入對應的銀行帳戶。若該會員資料頁面在未被填寫完整時就被關閉時,例如消費者不願意提供銀行帳戶資料時,該提現管理模組6會因為該會員資料中不具有銀行帳戶資料,而不會進行該獎勵金及/或補償金的提現作業。When the cash
參閱圖1、2、3,以下即針對本新型網路團購系統200之網路團購方法900的一個實施例進行說明。該網路團購方法900包含以下步驟:Referring to Figures 1, 2 and 3, an embodiment of the online
提供商品以供選購步驟901。使該網路團購系統200提供一商品網頁,供已以一消費者帳號登入的消費者選購。Commodity is provided for
發起團購步驟902。使該網路團購系統200於該商品網頁中的其中一個商品被選購時,提供一詢問是否針對該商品發起團購的詢問頁面,並於該詢問頁面的該發起團購選項被操作選擇時,跳轉至該商品的團購網頁,並於該團購網頁的該網頁連結選項被操作時,產生可供轉貼於其它社群頁面的網頁連結。此外,還使該網路團購系統200於該商品被發起團購後開始計時一團購截止時間。Initiate
管理團購人數步驟903。使該網路團購系統200於有其他消費者帳號經由該網頁連結登入該團購網頁,並選擇參與該商品之團購且完成刷卡付款時,建立一個團購訂單,並累計一位團購人數。Step 903 of managing the number of people in group buying. Make the online
然後,使該網路團購系統200於該團購截止時間計時期間,判斷團購人數已達到M個時,完成該商品的團購募集程序,而於該團購截止時間計時結束,且團購人數未達到M個時,終止該商品之團購募集程序。並使該網路團購系統200於終止該商品之團購募集程序時,通知每一位團購訂單對應的銀行803刷退該商品之團購的款項。Then, make the online
抽選步驟904。使該網路團購系統200於完成該商品的團購募集程序後,從M個團購訂單中隨機抽選出N個團購訂單完成該商品的團購收款程序,並通知未被抽選出之每一團購訂單對應的銀行803刷退該商品之團購的款項。
提供團購獎勵/補償步驟905。使該網路團購系統200於完成該商品的團購募集程序後,對發起該商品團購之該消費者帳號提供一獎勵憑證,而對未被抽選出的每一團購訂單所對應的消費者帳號提供一補償憑證。Provide group purchase reward/
此外,還使該網路團購系統200於該商品之該團購收款程序結束後的一猶豫期過後,將該獎勵憑證轉換成獎勵金,並將每一該補償憑證轉換成補償金。In addition, the online group-buying
提現步驟906。使該網路團購系統200將每一該消費者帳號之該獎勵金及/或該補償金轉入對應的一個銀行帳戶。
在該提現步驟906中,會使該網路團購系統200於該憑證明細畫面中的一提現選項被點選,且判斷對應之會員資料中已有銀行帳戶資料時,將該獎勵金及/或該補償金轉入該銀行帳戶資料對應的銀行帳戶。In the
另外,使該網路團購系統200於該提現選項被點選,且判斷該消費者帳號之會員資料中不具有銀行帳戶資料時,提供一要求填寫銀行帳戶資料的會員資料頁面,並於判斷該會員資料頁面已被填入銀行帳戶資料後,將該獎勵金及/或該補償金轉入該銀行帳戶資料對應的銀行帳戶。若該會員資料頁面未被完整填入所需的銀行帳戶資料,則不會進行獎勵金及/或補償金的提現作業。In addition, when the online
綜上所述,透過由消費者轉貼網頁連結至社群平台802揪團、抽選可以團購優惠價購買商品之消費者,以及提供參加團購獎勵金與補償金的設計,可由消費者來擔任電商平台的商品推銷員,除了讓發起團購與參與團購的消費者都有機會以團購優惠價購買到想要的商品外,即便是未被抽選買到團購的商品,也還可獲得參加團購的獎勵金或補償金,也就是說,參與此團購之購物行為,未必是花錢,買不到當然不用付錢,再給補償金。所以藉由上述網路團購系統設計,能有效刺激消費者協助發起商品團購與參加團購,除了可大幅提高商品曝光度外,還有助於提高電商平台的商品銷售業績。因此,本新型網路團購系統200確實是一種相當創新創作,而確實可達到本新型之目的。To sum up, by linking the webpage linked to the
惟以上所述者,僅為本新型的實施例而已,當不能以此限定本新型實施的範圍,凡是依本新型申請專利範圍及專利說明書內容所作的簡單的等效變化與修飾,皆仍屬本新型專利涵蓋的範圍內。But the above-mentioned person is only the embodiment of the present invention, and should not limit the scope of implementation of the present invention with this, and all simple equivalent changes and modifications made according to the patent scope of the present application and the content of the patent specification are still within the scope of the present invention. Within the scope covered by this patent.
200:網路團購系統 3:商品管理模組 4:團購管理模組 41:團購發起單元 42:團購管理單元 43:團購抽選單元 5:憑證管理模組 6:提現管理模組 700:電子裝置 801:第三方支付平台 802:社群平台 803:銀行 900:網路團購方法 901:提供商品以供選購步驟 902:發起團購步驟 903:管理團購人數步驟 904:抽選步驟 905:提供團購獎勵/補償步驟 906:提現步驟 200: Online group buying system 3: Commodity management module 4: Group buying management module 41: Group purchase initiation unit 42:Group buying management unit 43: Group buying lottery unit 5: Credential management module 6: Cash withdrawal management module 700: Electronic devices 801: Third-party payment platform 802: Community platform 803: Bank 900: Online group buying method 901: the step of providing commodities for purchase 902: The step of initiating group buying 903: Steps for managing the number of people in group buying 904: Selection step 905: Step of providing reward/compensation for group buying 906: Withdrawal steps
本新型的其他的特徵及功效,將於參照圖式的實施方式中清楚地呈現,其中: 圖1是本新型網路團購系統的一個實施例的架構示意圖; 圖2是該實施例的一功能方塊圖;及 圖3是本新型網路團購系統所執行之網路團購方法步驟的流程圖。 Other features and effects of the present invention will be clearly presented in the implementation manner with reference to the drawings, wherein: Fig. 1 is the structural representation of an embodiment of the novel network group buying system; Fig. 2 is a functional block diagram of this embodiment; And Fig. 3 is a flow chart of the steps of the online group buying method executed by the new online group buying system.
200:網路團購系統 200: Online group buying system
3:商品管理模組 3: Commodity management module
4:團購管理模組 4: Group buying management module
41:團購發起單元 41: Group purchase initiation unit
42:團購管理單元 42:Group buying management unit
43:團購抽選單元 43: Group buying lottery unit
5:憑證管理模組 5: Credential management module
6:提現管理模組 6: Cash withdrawal management module
700:電子裝置 700: Electronic devices
801:第三方支付平台 801: Third-party payment platform
802:社群平台 802: Community platform
803:銀行 803: Bank
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