JP7349190B2 - Advertising media, advertising media sets and computer programs - Google Patents

Description

The present invention relates to advertising media, advertising media sets, and computer programs.

Conventionally, advertisements have been used in which information such as content to be advertised, knowledge to be conveyed, or images to be shown is described. Patent Document 1 describes a consumption media-linked advertising method that can improve the value of consumption media such as newspapers and magazines.

In the consumable media-linked advertising method described in Patent Document 1, an identification number is assigned to the content of an advertisement published in a consumable medium, and winning or losing of a prize is confirmed based on this identification number. When winning a sweepstakes, the prize money or prize is awarded on the condition that the user possesses the consumable medium, so the consumable medium is preserved for a long time. As a result, it is said that the value of the consumer media increases because the owner of the consumer media is more likely to reread the content of the posted advertisement many times.

Japanese Patent Application Publication No. 2008-262054

However, in the case of the consumer media-linked advertising method described in Patent Document 1, if the owner of the consumer media is interested only in the sweepstakes, the advertising information written on the consumer media is not sufficiently conveyed to the owner. There is a risk.

An object of the present disclosure is to provide an advertising medium, an advertising medium set, and a computer program that can strongly emphasize the contents of an advertisement.

An advertising medium according to one aspect of the present disclosure includes an openable and closable front sheet and a back sheet, and a portion of the periphery of each of the front sheet and the back sheet is sealed to hold the front sheet and the back sheet in a closed state. and a three-dimensional part representing a partition of the building according to a floor plan of the building written on the inner surfaces of the front sheet and the back sheet, the three-dimensional part being When the seal is released and the front and back sheets are opened, they unfold from the inside into a three-dimensional shape and present information.

In this aspect, when the recipient of the advertising medium releases the seal and opens the front and back sheets, the three-dimensional portion unfolds into a three-dimensional shape. Advertising media can have a strong visual impact on recipients. Furthermore, the advertising medium can be kept closed by the sealing part and is suitable for mailing, so it can be used as mail. In this embodiment, the advertising medium includes building information and can be used as real estate information, for example. Information is displayed three-dimensionally, making it easy to visualize the building.

In the advertising medium according to one aspect of the present disclosure, the front sheet and the back sheet are continuous at other parts of their respective peripheries and can be opened and closed around the continuous part, and the three-dimensional part is arranged so that the front sheet and the back sheet are continuous. When opened, it develops into a three-dimensional shape from the inner surface.

In this aspect, since the front sheet and the back sheet are continuous in the continuous portion, they can be easily formed from one sheet, and the advertising medium can present a lot of information in a double-page spread.

In the advertising medium according to one aspect of the present disclosure, the front sheet and the back sheet are rectangular sheets that are continuous on one side, and the sealing portion seals at least a side opposite to the one side. .

In this embodiment, since one side facing the continuous portion of the rectangular front sheet and back sheet is sealed, an advertising medium having a card-like or booklet-like shape can be obtained.

In the advertising medium according to one aspect of the present disclosure, the sealing portion holds the front sheet and the back sheet in a closed state using a re-adhesive adhesive.

In this aspect, since the advertising medium once opened can be closed and sealed again, it can be used repeatedly.

An advertising medium according to one aspect of the present disclosure includes a front sheet and a back sheet that are continuous at a part of their respective peripheries and can be opened and closed around the continuous portion, and a bag that encloses the front sheet and the back sheet in a closed state. and a three-dimensional part representing a partition of the building according to a floor plan of the building written on the inner surfaces of the front sheet and the back sheet, and the three-dimensional part is taken out from the bag and attached to the front sheet and the back sheet. When the back sheet is opened, it unfolds from the inner surface into a three-dimensional shape to present information.

In this aspect, when the recipient of the advertising medium releases the opening and closing and opens the front sheet and the back sheet, the three-dimensional portion is expanded into a three-dimensional shape. Since the advertising medium is enclosed in the bag, there is no need to provide a sealing part on the front sheet and back sheet, and the shape of the front sheet and back sheet has a high degree of freedom.

In the advertising medium according to one aspect of the present disclosure, perforations are formed in the three-dimensional part so that a part of the three-dimensional part can be removed, and the removed part of the three-dimensional part becomes a coupon for a product or service. .

In this aspect, the recipient of the advertising medium can use a part of the three-dimensional part as a coupon, and the usage of the advertising medium can be expanded.

In the advertising medium according to one aspect of the present disclosure, the three-dimensional portion is made of sponge.

In this embodiment, the sponge three-dimensional part is lightweight and expands three-dimensionally, so it has a high degree of freedom in shape.

An advertising medium according to one aspect of the present disclosure includes a plurality of intermediate sheets between the front sheet and the back sheet, and the three-dimensional portion presenting different information is formed on each inner surface.

In this aspect, since the three-dimensional part that presents different information for each inner surface stands up, the advertising medium can present a large amount of information.

The advertising medium according to one aspect of the present disclosure includes an intermediate sheet provided between the front sheet and the back sheet, and a first inner surface of the front sheet, the back sheet, and the intermediate sheet is provided at a predetermined location in the building. The three-dimensional portion representing the room partition is formed, and the three-dimensional portion representing the entire building is formed on the second inner surface of the front sheet, the back sheet, and the intermediate sheet.

In this embodiment, the advertising medium includes information about the entire building and the rooms, and can be used as real estate information, for example. Because the information is displayed in three dimensions, it is easy to understand the image of real estate.

Advertising media according to one aspect of the present disclosure is attached to a publication.

In this embodiment, the advertising medium is attached to the publication, for example, the advertising medium can be attached as an appendix to a magazine.

In the advertising medium according to one aspect of the present disclosure, the front sheet and the back sheet are harder than the main text page of the publication.

In this embodiment, since the front sheet and the back sheet are hard, the presence of the advertising medium increases even when it is bound into a publication, and it is stable when the three-dimensional part is erected.

In the advertising medium according to one aspect of the present disclosure, the information presented by the three-dimensional section includes a one-dimensional code or a two-dimensional code.

In this aspect, by reading the one-dimensional code or two-dimensional code, the advertising medium can provide more information to the recipient.

In the advertising medium according to one aspect of the present disclosure, an AR image related to the inner surface or the three-dimensional portion is displayed.

In this aspect, the advertising medium can be used together with AR (Augmented Reality) video. Since the images of advertising media linked with AR images have a strong visual impact, the information presented by the advertising media can be strongly appealed to recipients.

An advertising medium according to an aspect of the present disclosure includes a power supply section, and the three-dimensional section generates sound or light using electric power from the power supply section.

In this aspect, the advertising medium can give an even stronger visual or auditory impact to the recipient by being accompanied by sound or light interlocking.

An advertising media set according to one aspect of the present disclosure includes a plurality of any of the advertising media described above. In this aspect, since a plurality of advertising media are provided, it is possible to more strongly arouse the recipient's interest in the advertising content.

A computer program according to one aspect of the present disclosure seals a front sheet and a back sheet that can be opened and closed, and a portion of the periphery of each of the front sheet and the back sheet, and holds the front sheet and the back sheet in a closed state. and a three-dimensional part representing a partition of the building according to a floor plan of the building written on the inner surfaces of the front sheet and the back sheet, the three-dimensional part being Obtaining an image of the inner surface or the three-dimensional part of the advertising medium that unfolds in a three-dimensional form from the inner surface to present information when the front sheet and the back sheet are opened after the seal is released, and the obtained inner surface or A computer is caused to execute a process of displaying an AR image related to the three-dimensional part together with the image of the three-dimensional part.

In this aspect, the AR video is displayed together with the advertising medium. Since the images of advertising media linked with AR images have a strong visual impact, the information presented by the advertising media can be strongly appealed to recipients. Furthermore, by displaying AR images, advertising media can provide a lot of information to recipients.

A computer program according to one aspect of the present disclosure includes a front sheet and a back sheet that are continuous at a part of their respective peripheries and can be opened and closed around the continuous portion, and a bag that encloses the front sheet and the back sheet in a closed state. and a three-dimensional part representing a partition of the building according to a floor plan of the building written on the inner surfaces of the front sheet and the back sheet, and the three-dimensional part is taken out from the bag and attached to the front sheet and the back sheet. When the back sheet is opened, an image of the inner surface or the three-dimensional part of the advertising medium that unfolds in a three-dimensional form from the inner surface to present information is obtained, and together with the obtained image of the inner surface or the three-dimensional part, the inner surface or A computer is caused to execute a process of displaying an AR image related to the three-dimensional portion.

In this aspect, the AR video is displayed together with the advertising medium. Since the images of advertising media linked with AR images have a strong visual impact, the information presented by the advertising media can be strongly appealed to recipients. Furthermore, by displaying AR images, advertising media can provide a lot of information to recipients.

The computer program according to one aspect of the present disclosure is such that the AR video is a moving image, receives an instruction to play the moving image, and causes the computer to execute a process of displaying the moving image when the playing instruction is received.

In this aspect, an AR video of a moving image is displayed. Since the images of advertising media linked with AR images have a strong visual impact, the information presented by the advertising media can be strongly appealed to recipients. Furthermore, by displaying AR images, advertising media can provide a lot of information to recipients.

A computer program according to one aspect of the present disclosure causes a computer to execute a process of transmitting user information or a viewing history of a user viewing the AR video when the AR video is displayed.

In this aspect, since predetermined information is transmitted when an AR video is displayed, for example, viewing history can be collected outside the computer.

A computer program according to an aspect of the present disclosure causes a computer to execute a process of acquiring position information by GPS and displaying the AR video according to the acquired position information.

In this aspect, since the AR video is displayed according to the position information obtained by GPS, it is possible to present information corresponding to the current location of the recipient of the advertising medium.

In the advertising medium according to one aspect of the present disclosure, a map is presented on the inner surface, and a three-dimensional object of the facility is formed at a position on the map corresponding to the location of the facility.

In this aspect, the advertising medium includes map information, and can be used as a map for directions to a store, for example. Three-dimensional objects are formed on the map, making it visually easy to understand and conveying information.

In the advertising medium according to one aspect of the present disclosure, product information is written on the inner surface, and the shape of the three-dimensional portion represents the shape of the product.

In this aspect, information about the product is written on the advertising medium, and can be used, for example, as a pamphlet (information card, instruction manual) for the product. The three-dimensional part represents the shape of the product and can give a strong impression of the product.

In the advertising medium according to one aspect of the present disclosure, information regarding a competition in which the competition is held distributed among a plurality of competition facilities is written on the inner surface, and the shape of the three-dimensional part is set in the shape of the three-dimensional part. It represents the first competition facility.

In this embodiment, information about the sports facility is written on the advertising medium, and can be used as a pamphlet about the sports facility, for example. Information is displayed three-dimensionally, making it easier to visualize the competition facility.

The advertising medium according to one aspect of the present disclosure includes information regarding a competition held at the competition facility in which the three-dimensional part is formed, among a plurality of types of competitions, in which the three-dimensional part of a different competition facility is formed for each competition facility. is written on the inner surface.

In this embodiment, the advertising medium contains information regarding the competition facility and the competition, and can be used as a pamphlet for the competition, for example. Information is displayed three-dimensionally, making it easy to visualize the competition facilities and competitions.

In the advertising medium according to one aspect of the present disclosure, information regarding an entertainment facility is written on the inner surface, and the shape of the three-dimensional portion represents a plurality of buildings or equipment installed within the entertainment facility.

In this aspect, the advertising medium has information about the entertainment facility written thereon, and can be used as a pamphlet for the entertainment facility, for example. Since information is displayed in three dimensions, it is easy to visualize the entertainment facility.

In the computer program according to one aspect of the present disclosure, information regarding a competition in which the competition is held distributed in a plurality of competition facilities is written on the inner surface, and the shape of the three-dimensional part is set in the inner surface. It represents a single competition facility, and causes a computer to execute a process of acquiring positional information in the established competition facility and displaying information of the competition facility corresponding to the acquired positional information.

In this aspect, since information on competition facilities is displayed according to location information, information corresponding to the current location of the recipient of the advertising medium can be presented.

In the computer program according to one aspect of the present disclosure, information regarding a competition in which the competition is held distributed in a plurality of competition facilities is written on the inner surface, and the shape of the three-dimensional part is set in the inner surface. 1, and causes a computer to execute a process of displaying information regarding a competition to be held at the competition facility corresponding to the date and time information.

In this aspect, since the information regarding the competition is displayed according to the date and time information, it is possible to present the information corresponding to the date and time information to the recipient of the advertising medium.

According to the advertising medium, advertising medium set, and computer program according to the present disclosure, it is possible to strongly emphasize the content of the advertisement.

FIG. 2 is an explanatory diagram showing an advertising medium according to Embodiment 1. FIG. FIG. 2 is an explanatory diagram showing a closed state of the advertising medium according to the first embodiment. FIG. 2 is an explanatory diagram showing an advertising medium according to Embodiment 1. FIG. It is an explanatory view showing different forms of a sealing part. FIG. 2 is an explanatory diagram showing an advertising medium according to a second embodiment. FIG. 7 is an explanatory diagram showing an advertising medium according to Embodiment 3; It is an explanatory view showing a state in which the first part and the second part are removed. FIG. 7 is an explanatory diagram showing an advertising medium according to Embodiment 4; FIG. 2 is an explanatory diagram schematically showing a double-page spread of the first page. FIG. 2 is an explanatory diagram schematically showing a double-page spread of the second page. FIG. 3 is an explanatory diagram schematically showing a double-page spread of the third page. FIG. 7 is an explanatory diagram showing an advertising medium according to a fifth embodiment. 12 is a block diagram showing an example of the configuration of an AR display system in Embodiment 5. FIG. It is a flowchart which shows an example of the processing procedure of an AR display system. FIG. 3 is an explanatory diagram showing a display example of an AR image. FIG. 7 is a block diagram showing an example of the configuration of an AR display system in Embodiment 6. FIG. It is a figure which shows the example of the content of the information stored in a database. It is a figure which shows the example of the content of the information stored in a database. 12 is a flowchart illustrating an example of a processing procedure of an AR display system in Embodiment 6. FIG. 12 is an explanatory diagram showing a display example of an AR video in Embodiment 6. 12 is a diagram showing an example of the content of information stored in a database in Embodiment 7. FIG. 12 is a flowchart illustrating an example of a processing procedure of an AR display system in Embodiment 7. FIG. 2 is an explanatory diagram illustrating an example of a method for selecting an area by a user. FIG. 7 is an explanatory diagram showing a display example of an AR video in Embodiment 7; FIG. 12 is an explanatory diagram showing a display example of an AR video in Embodiment 8. FIG. 9 is an explanatory diagram showing an advertising medium according to a ninth embodiment. 12 is a diagram showing an example of a screen displayed on a display unit of a terminal device in Embodiment 9. FIG. FIG. 7 is an explanatory diagram showing an advertising medium according to a tenth embodiment. FIG. 7 is an explanatory diagram showing an advertising medium according to Embodiment 11. FIG. FIG. 7 is an explanatory diagram showing an advertising medium 1 according to a twelfth embodiment. FIG. 7 is an explanatory diagram showing an advertising medium 1 according to a thirteenth embodiment. It is an explanatory diagram showing an advertising media set.

Embodiments of the present invention will be described below.
(Embodiment 1)
FIG. 1 is an explanatory diagram showing an advertising medium 1 according to the first embodiment. The advertising medium 1 according to the first embodiment is, for example, an advertising medium distributed as a store guide. The advertising medium 1 includes a rectangular front sheet 11 and a back sheet 12. The materials of the top sheet 11 and the back sheet 12 are not limited, and may be, for example, paper, resin, metal, or the like. The front sheet 11 and the back sheet 12 are continuous with one side of each peripheral edge as a continuous portion 13, and can be opened and closed around the continuous portion 13. FIG. 1 shows a state in which the front sheet 11 and the back sheet 12 are opened. On the double-page spread surface (inner surface) 20 of the front sheet 11 and the back sheet 12, a map showing, for example, a store to be advertised and its surroundings is written. A three-dimensional section 21 is formed above the map written on the double-page spread 20.

FIG. 2 is an explanatory diagram showing a closed state of the advertising medium 1 according to the first embodiment. The front sheet 11 and the back sheet 12 are folded at a continuous portion 13 and held in a closed state with the side facing the continuous portion 13 as a sealing portion 14 . The sealing portion 14 realizes sealing by adhesion using an adhesive or the like, for example. On the inside of the sealing part 14, a separation line (eg, perforation, etc.) 15 is formed parallel to the side (along the side). The sealing part 14 can be separated along the separation line 15, and by separating the sealing part 14, the front sheet 11 and the back sheet 12 can be opened. The sealing part 14 may have an appropriate width and thickness depending on the shape and thickness of the three-dimensional part 21.

As shown by the broken line in FIG. 2, the three-dimensional portion 21 is held in a folded state between the front sheet 11 and the back sheet 12. When the front sheet 11 and the back sheet 12 are opened, the three-dimensional part 21 stands up three-dimensionally and appears on the map. The material of the three-dimensional part 21 is not limited, but may be, for example, paper, resin, metal, or the like.

The three-dimensional parts 21 each represent, for example, a store to be advertised and surrounding facilities. In the example of FIG. 1, the three-dimensional part 21 is a model of the building of the store to be advertised, the nearest station, traffic lights, surrounding buildings, etc. The three-dimensional parts 21 are formed at positions on the map written on the double-page spread 20 so as to correspond to the locations of the facilities they represent. In this way, in addition to the two-dimensional map written on the two-page spread 20, the advertising medium 1 uses the three-dimensional portion 21 to present various information such as the respective positions, shapes, colors, and sizes.

For example, the advertising medium 1 is attached to a publication by being bound into it, and is distributed along with the publication. FIG. 3 is an explanatory diagram showing the advertising medium 1 according to the first embodiment. The advertising medium 1 is inserted between the main text pages 31 of the publication 3 as shown by the arrow in FIG. 3, and is integrally bound to the publication 3 in a sealed state. The publications 3 are, for example, magazines, books, etc.

According to this configuration, a two-dimensional advertising medium can be made three-dimensional. Since the rise of the three-dimensional part 21 has a strong visual impact, the advertising medium 1 can strongly appeal the content to the recipient and convey the message effectively. Furthermore, since the advertising medium 1 presents information using the three-dimensional section 21 in addition to the information written on the double-page spread 20, it is possible to present a large amount of information. Here, the information conveyed by the three-dimensional section 21 is various information regarding what the three-dimensional section 21 represents three-dimensionally. For example, this is information written on the three-dimensional part 21 by printing or writing, or information conveyed by the shape, size, etc. of the three-dimensional part itself.

Note that the configuration of the three-dimensional portion 21 is not limited as long as it can be developed three-dimensionally on the double-page spread 20. The solid portion 21 may be configured to be movable, rotate, etc., for example.

In the present embodiment, the advertising medium 1 has a configuration in which the rectangular front sheet 11 and the back sheet 12 are continuous with one side of each continuous part 13, but the configuration of the advertising medium 1 is limited. However, the shapes of the front sheet 11 and the back sheet 12 are not limited to rectangles. The front sheet 11 and the back sheet 12 may have an appropriate shape such as a circle or a polygon, and have a continuous part 13 at a part of the periphery, and a sealing part 14 at a part of the periphery different from the continuous part 13. It is good to have the following. FIG. 4 is an explanatory diagram showing different forms of the sealing part 14. For example, as shown in FIG. 4, the front sheet 11 and the back sheet 12 may be continuous on one side with a continuous portion 13 and may have sealing portions 14 on the other three sides.

Further, in this embodiment, the front sheet 11 and the back sheet 12 are configured to be sealed by adhesion with an adhesive, but the method for realizing the sealing is not limited. The sealing of the top sheet 11 and the back sheet 12 may be achieved by other methods, such as adhesion using an adhesive, tape, or the like.

Further, in the present embodiment, the front sheet 11 and the back sheet 12 are unsealed by cutting off along the tear line 15, but the method of unsealing is not limited. The front sheet 11 and the back sheet 12 may be configured to be openable and closable by realizing sealing by adhesion with a removable adhesive, and by peeling off the adhesive, the seal is released without being separated.

Further, the front sheet 11 and the back sheet 12 may be sealed by adhesion using a re-adhesive adhesive, so that they may be able to maintain a closed state once opened. Advertising medium 1 has a strong impact when opened. The advertising medium 1 is opened repeatedly in order for the recipient to enjoy the impact when opened, so that the presented information catches the eye repeatedly and the information can make an impression.

Further, when the advertising medium 1 is bound into a publication 3 as shown in FIG. 3, the front sheet 11 and the back sheet 12 are preferably made of a harder material than the body page 31. Since the front sheet 11 and the back sheet 12 are hard, the presence of the advertising medium 1 within the publication 3 increases. The existence of the advertising medium 1 can be easily noticed by the recipient, and the binding of the advertising medium 1 can impress. Furthermore, the hard sheet functions as a presser for the main text page 31, making it easier to maintain the open state of the front sheet 11 and back sheet 12, and making it stable when the three-dimensional section 21 is erected. In this case, it is preferable that the sealing portion 14 be made of a soft material and configured to be easily unsealed.

In FIG. 3, an example was explained in which the advertising medium 1 is integrated into the text of the publication 3 and attached to the publication 3. However, the method of attaching the advertising medium 1 to the publication 3 is as shown in FIG. Not limited to examples. For example, the advertising medium 1 may be attached to the publication 3 by being attached to the publication 3 with adhesive or the like as a separate volume of the publication 3. Further, the advertising medium 1 may be attached to the publication 3 by being packaged integrally with the publication 3 using a film or the like. It goes without saying that the advertising medium 1 is not limited to one that accompanies the publication 3, but may be configured as a stand-alone advertising material.

(Embodiment 2)
In the second embodiment, the information presented by the three-dimensional section 21 includes an information code 211 that is a one-dimensional code or a two-dimensional code. FIG. 5 is an explanatory diagram showing the advertising medium 1 according to the second embodiment. Components similar to those in Embodiment 1 are designated by the same reference numerals and detailed description thereof will be omitted.

The advertising medium 1 in this embodiment is, for example, an advertising medium distributed as a store guide. The advertising medium 1 has a two-page spread 20 on which map information indicating the store to be advertised and its surroundings is written. A three-dimensional section 21 is formed that three-dimensionally represents a building or the like and presents information about the building or the like. An information code 211 is written on one or more three-dimensional parts 21 . The information code 211 includes, for example, a one-dimensional code or a two-dimensional code such as a QR code (registered trademark). Note that the information code 211 may be written not only on the three-dimensional section 21 but also on the double-page spread 20.

The information code 211 includes, for example, information regarding electronic flyers, electronic coupons, electronic tickets, etc. for products or services included in the advertising medium 1, or information regarding wallet services, electronic payments, etc. for the products or services included in the advertising medium 1. May contain information.

The recipient of the advertising medium 1 can receive even more information by reading the information code 211 using an information processing device such as a smartphone and displaying information based on the information code 211 on the display screen. can. Further, in the advertising medium 1, by writing the information code 211 on the three-dimensional portion 21, the presence of the information code 211 can be further appealed to the recipient.

(Embodiment 3)
The advertising medium 1 according to the third embodiment is, for example, an advertising medium distributed to introduce the contents of a new product of a restaurant. FIG. 6 is an explanatory diagram showing the advertising medium 1 according to the third embodiment. Components similar to those in Embodiment 1 are designated by the same reference numerals and detailed description thereof will be omitted.

The advertising medium 1 includes a semi-elliptical front sheet 11 and a back sheet 12. The front sheet 11 and the back sheet 12 are continuous with each string as a continuous section 13, and can be opened and closed around the continuous section 13. A sealing portion 14 and a separation line 15 are formed along the circumferences of the front sheet 11 and the back sheet 12, respectively.

On the double-page spread 20 of the front sheet 11 and the back sheet 12, store information of a restaurant to be advertised and information on a new product, a hamburger, are written, for example, and the three-dimensional part 21 represents the shape of the hamburger in three dimensions. ing. The three-dimensional portion 21 is made of a material, such as a sponge or a resin such as urethane, which has the property of sufficiently compressing when pressed and rising and returning to its original shape when the force is removed. Note that the configuration of the three-dimensional portion 21 is not limited, and may be formed in a folded shape.

The three-dimensional part 21 is composed of a first part 213, a second part 214, and a third part 215, and a perforation 216 is formed at the boundary of each part. In the example of FIG. 6, the first portion 213 is formed to represent a hamburger bun, the second portion 214 represents cheese as an ingredient, and the third portion 215 represents other ingredients such as meat and the bun. The first portion 213 and the second portion 214 and the second portion 214 and the third portion 215 are removable from each other by, for example, being separated at the perforation 216.

FIG. 7 is an explanatory diagram showing a state in which the first portion 213 and the second portion 214 are removed. When the recipient removes the first portion 213, the three-dimensional portion 21 is provided with a second portion 214 in which, for example, preferential treatment information (coupon coupon) for the product is written. The recipient can remove the second portion 214 from the third portion 215 and use it as a coupon at a store.

According to this configuration, since a part of the three-dimensional part 21 can be removed and used, the utility value of the advertising medium 1 increases. In addition to the impact when the advertising medium 1 is opened, it can increase the recipient's expectations for the information presented by the three-dimensional section 21, making the information more impressive.

Further, in the case where the three-dimensional part 21 represents the shape of the product as described above, if it is possible to form it within the size of the front sheet 11 and the back sheet 12, the three-dimensional part 21 may be formed to the actual size of the product. is preferred. The recipient can imagine the product concretely, and the information is conveyed accurately.

In FIG. 7, an example has been described in which a coupon for a product is written in the second part 214, but the information written in the second part 214 is not limited to a coupon for a product, and for example, for various services ( It may be a coupon for services (services). It may also be a description of a product or service, a ticket, or the like.
Note that in this embodiment, the first portion 213 and the second portion 214 are removable, but the number of removable portions is not limited. Further, the three-dimensional portion 21 may have a structure in which the entire portion is removed, rather than a structure in which a portion thereof is removed. Furthermore, the method for removing the three-dimensional part 21 is not limited to the above, but can be achieved by, for example, adhering it with a removable adhesive or using a material that can be easily torn to pieces by applying force. It's okay to be.

According to this embodiment, the advertising medium 1 can strongly appeal to recipients the advertised product, and can therefore be suitably used as, for example, a product flyer, leaflet, pamphlet, catalog, or the like.

(Embodiment 4)
The advertising medium 1 according to the fourth embodiment is an advertising medium that provides information on, for example, real estate (for example, a tower apartment, a tenant building, etc.), and is enclosed in a bag. FIG. 8 is an explanatory diagram showing the advertising medium 1 according to the fourth embodiment. Components similar to those in Embodiment 1 are designated by the same reference numerals and detailed description thereof will be omitted.

The advertising medium 1 further includes a plurality of intermediate sheets 19 between the front sheet 11 and the back sheet 12, and is enclosed in the bag 4 in a closed state. The front sheet 11, the back sheet 12, and the intermediate sheet 19 can be opened by taking them out of the bag body 4, and the three-dimensional portion 21 rises from the respective facing surfaces 20. The bag body 4 is, for example, an envelope or the like, and a part of the folded part 41 is used as a closing part 42, and the bag body 4 is sealed by, for example, adhering with an adhesive or the like.

A solid portion 21 presenting different information is formed on each double-page spread 20. FIG. 9 is an explanatory diagram schematically showing the double-page spread 20 of the first page. Detailed information regarding a tower apartment, which is real estate to be advertised, and a map of the surrounding area are written on the two-page spread 20, for example, and a three-dimensional section 21 representing the three-dimensional shape of the tower apartment and surrounding facilities is formed.

On the double-page spread 20 of the other pages, information explaining the real estate in more detail is written. FIG. 10 is an explanatory diagram schematically showing the double-page spread 20 of the second page. FIG. 11 is an explanatory diagram schematically showing the double-page spread 20 of the third page. As shown in FIG. 10, on the double-page spread 20 of the second page, a floor plan showing the layout of the living room, first Western-style room, etc. of a 2LDK room, which is one room of a tower apartment, is written, and above the floor plan. A three-dimensional part 21 that three-dimensionally represents a partition is formed. As shown in FIG. 11, the double-page spread 20 on the third page has a floor plan that is different from the room presented on the second page, for example, a floor plan showing the layout of the living room of a 3LDK room, the third Western-style room, etc. is described, and a three-dimensional part 21 that three-dimensionally represents a partition is formed above the floor plan.

According to this configuration, the advertising medium 1 has a plurality of double-page spreads 20, and a three-dimensional portion 21 representing different information is formed for each double-page spread 20. Therefore, the advertising medium 1 can provide the recipient with a lot of information and can also give the recipient a sense of anticipation of turning the page. Further, since the advertising medium 1 is kept in a closed state by being enclosed in the bag body 4, the degree of freedom in the shapes of the front sheet 11 and the back sheet 12 is increased.

(Embodiment 5)
In the fifth embodiment, advertising medium 1 is used together with AR video. FIG. 12 is an explanatory diagram showing the advertising medium 1 according to the fifth embodiment. Components similar to those in Embodiment 1 are designated by the same reference numerals and detailed description thereof will be omitted.

The advertising medium 1 in the fifth embodiment is, for example, an advertising medium that provides information on the holding of a sports tournament. The competition tournament is held, for example, in a distributed manner at a plurality of competition facilities. As shown in FIG. 12, information regarding the competition is written on the double-page spread 20, and a three-dimensional section 21 representing one facility where the competition is held is formed. For example, an AR marker 218 is written on at least one of the double-page spread 20 and the three-dimensional section 21, and is recognized as information for displaying an AR image. Note that the advertising medium 1 is not limited to a configuration in which the AR marker 218 is written, but may have a configuration in which at least one of the double-page spread 20 and the three-dimensional portion 21 functions (is recognized) as the AR marker 218. good.

FIG. 13 is a block diagram showing an example of the configuration of an AR display system in Embodiment 5. The AR display system in this embodiment includes an AR video distribution device 6, a terminal device 7, and a network N.

The AR video distribution device 6 is a management device that manages the AR video provided to the recipient (user) of the advertising medium 1 in this system, and is, for example, a server device, a personal computer, or the like. Note that the AR video distribution device 6 may be a multicomputer consisting of a plurality of computers, or may be a virtual machine virtually constructed using software. The terminal device 7 is a general-purpose device such as a smartphone or a tablet terminal that is managed by a user and is capable of various information processing and transmission and reception of information.

The network N includes a public network N1 and a carrier network N2. The public network N1 is the so-called Internet. The carrier network N2 is a network provided by a communication carrier that implements wireless communication based on standards such as next-generation or next-generation high-speed mobile communication standards. Public network N1 includes an access point AP. Carrier network N2 includes a base station BS. The terminal device 7 can communicate with the AR video distribution device 6 which is communicatively connected to the public network N1 through the access point AP or the base station BS using the wireless communication function.

The AR video distribution device 6 includes a control section 61, a communication section 62, and a storage section 63. The control unit 61 uses a processor such as a CPU (Central Processing Unit) and a GPU (Graphics Processing Unit), a memory, and the like.

The communication unit 62 includes a processing circuit for performing communication-related processing, and transmits and receives information to and from the terminal device 7 and the like.

The storage unit 63 is, for example, a large capacity memory, a hard disk, etc., and stores computer programs including the server program 6P necessary for the control unit 61 to execute processing, and other data. The storage unit 63 stores a plurality of AR video contents including still images or moving images, for example, in association with identification information for identifying each AR video content. The server program 6P may be recorded in a computer-readable manner on the recording medium 69. The storage unit 63 stores the server program 69P read from the recording medium 69 by a reading device (not shown). Alternatively, the server program 6P may be downloaded from an external computer (not shown) connected to a communication network (not shown) and stored in the storage unit 63.

The terminal device 7 includes a control section 71, a communication section 72, a display section 73, a photographing section 74, an operation section 75, an audio output section 76, a position information acquisition section 77, and a storage section 78. The control unit 71 uses a processor such as a CPU or GPU, and a memory. Note that the control unit 71 may be configured as one piece of hardware (SoC: System On a Chip) that integrates a processor, a memory, and furthermore, a communication unit 72 and a storage unit 78.

The communication unit 72 includes a processing circuit for performing communication-related processing, and transmits and receives information to and from the AR video distribution device 6 and the like.

The display unit 73 is a display device such as a liquid crystal display or an organic EL (Electro Luminescence) display, and displays an image given from the control unit 71.

The imaging unit 74 is a CMOS (Complementary Metal Oxide Semiconductor) or a CCD.
This is a photographing device equipped with an image sensor such as a charge coupled device (Charge Coupled Device). The control unit 71 can acquire the video imaged by the imaging unit 74 and store it in the storage unit 78 as video data.

The operation unit 75 is an interface that accepts user operations, and uses physical buttons, a touch panel device with a built-in display, and the like. The operation unit 75 may accept operations on the screen displayed on the display unit 73 using physical buttons or a touch panel, or may accept operations by voice using a microphone (not shown) or the like.

The audio output unit 76 is an audio output device for reproducing audio, and uses a speaker or the like. The audio output unit 76 outputs audio in accordance with the display content of the AR video according to the audio output control from the control unit 71.

The position information acquisition unit 77 measures the position of the terminal device 7, including an antenna that receives signals based on, for example, GPS (Global Positioning System). The location information acquisition unit 77 may specify the location by communicating with a plurality of access points AP and base stations BS included in the network N. The position information acquisition unit 77 outputs position information (for example, latitude and longitude) indicating the measured position to the control unit 71. Further, the position information acquisition unit 77 outputs measurement information of the rotational angular velocity to the control unit 71 using a gyro sensor. Further, the position information acquisition unit 77 outputs a signal indicating acceleration to the control unit 71 using an acceleration sensor.

The storage unit 78 includes, for example, a nonvolatile memory such as a flash memory. The storage unit 78 stores computer programs including the application program 7P necessary for the control unit 71 to execute processing, and other data. The application program 7P may be one in which the control unit 71 reads out the application program 79P stored in the storage medium 79 via the communication unit 72 or a reading device (not shown) and copies it into the storage unit 78. The control unit 71 reads and executes the application program 7P, thereby causing the terminal device 7 that photographs the video of the advertising medium 1 to function as an AR video display device.

FIG. 14 is a flowchart illustrating an example of the processing procedure of the AR display system. The control unit 71 of the terminal device 7 starts photographing the advertising medium 1 with the photographing unit 74 (step S11), and acquires the photographed video (step S12). The photographed video includes at least one of the two-page spread 20 and the three-dimensional portion 21, and the control unit 71 recognizes the AR marker 218 (step S13). Note that imaging may be automatically started when the control unit 71 recognizes the AR marker 218. The control unit 71 transmits an AR video request based on the recognized AR marker 218 to the AR video distribution device 6 via the communication unit 72 (step S14).

The control unit 61 of the AR video distribution device 6 receives an AR video request from the terminal device 7 through the communication unit 62 (step S21), and specifies the AR video corresponding to the AR marker 218. The AR marker 218 includes, for example, an AR video ID for identifying AR video content according to the advertising medium 1. The control unit 61 transmits the specified AR video to the terminal device 7 via the communication unit 62 (step S22).

The control unit 71 uses the communication unit 72 to acquire the AR video transmitted from the AR video distribution device 6 (step S15). Note that the control unit 71 may obtain the AR video by downloading the AR video corresponding to the AR marker 218 from the AR video distribution device 6 in advance and reading the AR video stored in the storage unit 78. The control unit 71 displays the captured video and the AR video on the display unit 73 (step S16), and receives a reproduction instruction from the user (step S17). The playback instruction is received via the operation unit 75, for example, by operating a playback button displayed on the display unit 73. Upon receiving the playback instruction, the control unit 71 plays back the AR video, which is a moving image, for example (step S18), and ends the series of processes. The control unit 71 may acquire audio together with the AR video and output it from the audio output unit 76. Note that if the AR video is a still image, the control unit 71 may play the video without accepting the playback instruction in step S17.

The display unit 73 displays an AR image, which is a still image or a moving image, including at least one of text information or image information, along with an image of at least one of the two-page spread 20 and the three-dimensional area 21 that the user shoots with the imaging unit 74. Ru. The AR video includes at least one of information about the competition facility whose information is presented on the double-page spread 20 or the three-dimensional section 21 and information about the competition held at the competition facility.

FIG. 15 is an explanatory diagram showing a display example of an AR video. The display unit 73 displays, for example, a photographed image of the three-dimensional section 21 representing a sports facility, as well as a still image or a moving AR image of a mock match of a competition held at the sports facility. The user can more specifically imagine the competition held at the competition facility represented by the three-dimensional section 21 using the AR video.

Note that the control unit 61 of the AR video distribution device 6 may be configured to read content according to the user's selection from a plurality of AR video contents and transmit it to the terminal device 7. For example, if a plurality of sports are held at a sports facility, it is preferable that AR images of sports and athletes that the user is interested in be displayed.

The control unit 71 of the terminal device 7 uses the application program 7P to cause the display unit 73 to display a screen including information for accepting selection of display contents. The user uses the operation unit 75 to select a sport for which the AR image is desired to be displayed from among a plurality of sports displayed on the display unit 73, such as soccer and track and field. The control unit 71 transmits information on the competition selected by the communication unit 72 to the AR video distribution device 6. The control unit 61 of the AR video distribution device 6 identifies content associated with the acquired competition information from pre-stored AR video content and transmits it to the terminal device 7 . This allows the user to view AR images of competitions of interest.

The control unit 71 of the terminal device 7 may accept the selection of display content by accepting the input of a keyword such as a player name. The control unit 61 of the AR video distribution device 6 identifies content associated with the acquired keyword from pre-stored AR video content and transmits it to the terminal device 7 .

The AR video content may have various functions such as accepting selections, accepting searches, accepting inquiries, accepting questionnaires, accepting messages, and giving points.

According to this configuration, advertising medium 1 is used together with AR video. Since the advertising medium 1 is used every time an AR video is displayed, the usage value of the advertising medium 1 is increased. Furthermore, since it is used together with AR video, the advertising medium 1 can present more information to the user.

In this embodiment, the three-dimensional section 21 representing one competition facility is formed on the double-page spread 20, but the number of three-dimensional sections 21 is of course not limited to one. Different three-dimensional portions 21 may be formed on the double-page spread 20 to correspond to each of the plurality of competition facilities. In addition, in cases where multiple types of competitions (events) are held at these multiple competition facilities, the double-page spread 20 includes information about the competitions held at the competition facility in which the three-dimensional section 21 is formed. Preferably, it is listed.

In the above, an example in which the advertising target is a competition facility has been described, but this embodiment is not limited to this embodiment, and includes, for example, an exhibition facility such as a theme park, an art museum, a museum, a cultural facility such as a school, a library, an event hall, etc. It can also be suitably used for tourist facilities such as hotels, temples, and memorial halls, public facilities such as stations, hospitals, and parks, and commercial facilities such as department stores, underground malls, and shopping malls.

(Embodiment 6)
The configuration of the AR display system in the sixth embodiment is similar to the configuration in the fifth embodiment, except that a database 631 is stored in the storage unit 63 of the AR video distribution device 6. Components that are common to those in Embodiment 1 or Embodiment 5 are given the same reference numerals, and detailed description thereof will be omitted.

FIG. 16 is a block diagram illustrating an example of the configuration of an AR display system in Embodiment 6. In the sixth embodiment, as shown in FIG. 16, a database 631 is stored in the storage unit 63 of the AR video distribution device 6. Note that the database 631 may be stored in a database server (not shown) connected to the AR video distribution device 6.

17 and 18 are diagrams showing examples of the contents of information stored in the database 631. FIG. 17 is a diagram showing an example of contents of AR video information stored in the database 631. The AR video information includes a video ID string, a location information string, and a date and time information string. The video ID column stores a video ID for identifying an AR video. The location information string and date/time information string store location information and date/time information in association with video IDs, respectively. Location information is classified and stored into several areas based on latitude and longitude, for example. In the example of FIG. 17, the location information is divided into areas by prefecture, such as Tokyo, Chiba, . . . . Note that FIG. 17 is an example, and the contents stored in the database 631 are not limited.

FIG. 18 is a diagram showing an example of the contents of user information and viewing information stored in the database 631. The user information includes a user ID string and attribute information string that identify the user. The attribute information string stores attribute information including, for example, the user's age, gender, area of residence, etc., in association with the user ID. The viewing information includes a user ID string that identifies the user, a video ID string, and a viewing date and time string. The video ID column stores information about the AR video viewed by the user in association with the user ID. The viewing date and time column stores date and time information when the user viewed the AR video in association with the user ID. Note that FIG. 18 is an example, and the contents stored in the database 631 are not limited.

In the AR display system in the sixth embodiment, processing is performed with reference to the information in the database 631 shown in FIGS. 17 and 18. FIG. 19 is a flowchart illustrating an example of the processing procedure of the AR display system in Embodiment 6. The same steps as those in FIG. 14 are given the same step numbers and detailed explanation thereof will be omitted.

The control unit 71 of the terminal device 7 starts photographing the advertising medium 1 with the photographing unit 74 (step S11), and acquires the photographed video (step S12). The control unit 71 recognizes the AR marker 218 (step S13). Note that imaging may be automatically started when the control unit 71 recognizes the AR marker 218.

The control unit 71 acquires the position information output from the position information acquisition unit 77 (step S31), and then acquires date and time information (step S32). Note that the information acquired by the control unit 71 may be either position information or date/time information. The control unit 71 transmits an AR video request including location information and date and time information to the AR video distribution device 6 via the communication unit 72 (step S33).

The control unit 61 of the AR video distribution device 6 receives an AR video request including location information and date and time information from the communication unit 62 (step S41). Note that the control unit 61 of the AR video distribution device 6 may acquire the date and time information. The control unit 61 specifies the location information area to be classified based on the latitude and longitude values obtained by the acquired GPS, and reads out the AR video corresponding to the location information and date and time information from the database 631 (step S42). The AR video is transmitted to the terminal device 7 by the communication unit 62 (step S43). Note that acquisition of location information is not limited to using GPS. The control unit 61 may acquire the addresses of a plurality of access points AP and base stations BS included in the network N and specify the location information.

The control unit 71 of the terminal device 7 uses the communication unit 72 to acquire the AR video transmitted from the AR video distribution device 6 (step S15), and displays the captured video and the AR video on the display unit 73 (step S16). The control unit 71 receives a reproduction instruction from the user (step S17), and reproduces the AR video (step S18). The control unit 71 may acquire audio together with the AR video and output it from the audio output unit 76. The display unit 73 displays an AR video corresponding to the date and time and position of viewing the video (see FIG. 20).

Further, when displaying the AR video, the control unit 71 acquires user information including the attributes of the user who viewed the AR video (step S34), and also acquires viewing information of the AR video (step S35). The method of acquiring user information is not limited, but for example, user information stored in the terminal device 7 or information associated with biometric authentication may be acquired. It may be displayed and obtained. The control unit 71 transmits the acquired user information and viewing information to the AR video distribution device 6 via the communication unit 72 (step S36).

The control unit 61 of the AR video distribution device 6 receives user information and viewing information from the terminal device 7 through the communication unit 62 (step S44), and stores them in the database 631 (step S45). The control unit 61 refers to the database 631 and reads user information (user ID, age, gender, area of residence) and viewing information (video ID) excluding personal information for a predetermined period (for example, one day). The control unit 61 transmits the read browsing history to the external device (step S46). The external device is, for example, a server device managed by a marketing company. Note that the processes from step S34 to step S46 are not essential.

FIG. 20 is an explanatory diagram showing a display example of an AR video in the sixth embodiment. For example, as shown in FIG. 20, the display section 73 displays a photographed video of the competition facility formed by the three-dimensional section 21, as well as details of the content of the competition held at the competition facility in the form of an AR video. The details of the match include, for example, the time of the match, the weather around the facility at the time of the match, and an introduction of players expected to participate. The introduction of the players expected to participate is displayed as an AR image on the photographed image of the three-dimensional section 21, for example, in a position corresponding to each position.

According to this configuration, since the user can receive information according to one or both of date and time information and location information, the utility value of the advertising medium 1 is increased.

Furthermore, user information and viewing information are transmitted when the AR video is displayed. Since the browsing history information has high utility value as marketing information, the added value of the advertising medium 1 can be increased.

(Embodiment 7)
The AR display system according to the seventh embodiment has the same configuration as the sixth embodiment, except that the contents stored in the database 631 are different. Components that are common to the configurations in Embodiment 1 or Embodiment 6 are given the same reference numerals and detailed description thereof will be omitted.

FIG. 21 is a diagram showing an example of the content of information stored in the database 631 in the seventh embodiment. As shown in FIG. 21, the AR video information stored in the database 631 includes a video ID string and a position information string that identify the AR video. The position information string stores areas provided on at least one of the two-page spread 20 and the three-dimensional section 21 in association with video IDs. At least one of the two-page spread 20 and the three-dimensional section 21 is stored divided into a plurality of areas such as A block, B block, etc., depending on the seating position, for example. Note that FIG. 21 is an example, and the content of the position information is not limited. As for the position information, seat numbers may be stored instead of blocks. Further, the content of the position information is not limited to the seat position, and may be information such as toilets, entrances and exits, etc.

The processing procedure of the AR display system is performed with reference to the information in the database 631 shown in FIG. FIG. 22 is a flowchart illustrating an example of the processing procedure of the AR display system in Embodiment 7. The same steps as those in FIGS. 14 and 19 are given the same step numbers, and detailed explanation thereof will be omitted.

The control section 71 of the terminal device 7 causes the photographing section 74 to start photographing the advertising medium 1 (step S11). The control unit 71 acquires the photographed video (step S12) and recognizes the AR marker 218 (step S13).

The control unit 71 performs image analysis of the acquired captured video (step S51). The control unit 71 recognizes the double-page spread 20 or the three-dimensional portion 21 on the photographed video, for example, by pattern matching, and further recognizes the position and selectable area of the double-page spread 20 or the three-dimensional portion 21 on the photographed video. The control unit 71 associates the recognized area with coordinate information on the display unit 73.

Next, the control unit 71 accepts the selection of an area by the user (step S52). FIG. 23 is an explanatory diagram illustrating an example of a method for selecting an area by a user. The user specifies an arbitrary position on the captured image of the two-page spread 20 or the three-dimensional section 21 displayed on the display section 73 via the operation section 75. For example, as shown in FIG. 23, the user specifies one seat position in the competition facility displayed on the display unit 73 by a tap operation.

Note that although FIG. 23 shows an example in which the position is specified by tapping the display section 73, the method of specifying the position is not limited to this. The position where the user points to a predetermined position on the two-page spread 20 or the three-dimensional section 21 may be recognized. In this case, the control section 71 captures the photographed video via the photographing section 74. The control unit 71 recognizes the finger tip coordinates by, for example, pattern matching or deep learning. The control unit 71 may accept the designation of the position based on the seat number obtained by accepting input from the user or by reading the ticket code.

Returning to FIG. 22, the processing procedure will be explained. The control unit 71 acquires coordinate information of the tap position selected by the user (step S53). The control unit 71 specifies which of the selectable areas has been selected from the coordinates of the photographed video and the coordinates of the tap position, and acquires information on the area as position information (step S54). In the example of FIG. 23, the user's tap position is specified as B block. The control unit 71 transmits an AR video request including position information to the AR video distribution device 6 via the communication unit 72 (step S55). Note that the method for specifying the area is not limited, and the control unit 71 may specify the area by recognizing the coordinates of feature points and the coordinates of the tap position in the captured video, and the control unit 71 may specify the area by recognizing the coordinates of the AR marker 218 and the coordinates of the tap position. The area may be specified by recognizing the coordinates of the position.

The control unit 61 of the AR video distribution device 6 receives an AR video request including position information from the communication unit 62 (step S61). The control unit 61 reads the AR video corresponding to the position information from the database 631 (step S42), and transmits the read AR video to the terminal device 7 via the communication unit 62 (step S43).

The control unit 71 of the terminal device 7 uses the communication unit 72 to acquire the AR video transmitted from the AR video distribution device 6 (step S15), and displays the captured video and the AR video on the display unit 73 (step S16). The control unit 71 receives a reproduction instruction from the user (step S17), and reproduces the AR video (step S18). The control unit 71 may acquire audio together with the AR video and output it from the audio output unit 76. The display unit 73 displays an AR image corresponding to the information on the position selected by the user (see FIG. 23). The control unit 71 of the terminal device 7 and the control unit 61 of the AR video distribution device 6 acquire viewing information and the like through the processes from step S34 to step S45 as necessary, and end the series of processes.

FIG. 24 is an explanatory diagram showing a display example of an AR video in the seventh embodiment. The display unit 73 displays, for example, an AR image representing a line-of-sight view from a seat in block B selected by the user. The AR video may include, for example, text information that explains the advantages of the seats in the block (“you can feel the power of shooting”), etc. The user can determine the seat position by comparing the line-of-sight views from each block with reference to the AR video.

In the above, an example has been described in which a line-of-sight view from a seat according to location information is displayed as an AR video, but it goes without saying that the content of the AR video displayed according to location information is not limited. Moreover, the acquired location information may be plural, and may be information about the location information selected by a tap operation and the user's current location. For example, the control unit 71 receives the selection of a plurality of positional information in step S52 of FIG. 22, and acquires AR images corresponding to the plurality of positional information from the AR video distribution device 6. When the user selects two pieces of location information by tapping, for example, entrance/exit and seat position, seat position and restroom, restroom and entrance/exit, current location and seat position, etc., an AR image containing information guiding the route between the selected positions is displayed. It is displayed from section 73. Thereby, the advertising medium 1 has an AR navigation function that guides the user to a predetermined location.

According to this configuration, the advertising medium 1 has an AR navigation function and can be used in an easy-to-understand manner, for example, as a guide pamphlet (guide, instruction manual) for a competition facility. Since the user can obtain information corresponding to the location of a large competition facility, the utility value of the advertising medium 1 is increased.

(Embodiment 8)
In the AR display system in Embodiment 8, route guidance information according to the user's current location is displayed as an AR video. FIG. 25 is an explanatory diagram showing a display example of an AR video in the eighth embodiment. Components similar to those in Embodiment 1 to Embodiment 7 are given the same reference numerals and detailed description thereof will be omitted.

As shown in FIG. 25, the display unit 73 of the terminal device 7 displays screen information that guides the user through an AR video route from the user's current location to each facility in the competition venue. The screen information includes, for example, an AR image of the competition venue corresponding to the user's current location, as well as an arrow indicating the direction of travel to the desired competition venue facility (for example, a toilet on the first floor, etc.). When the AR marker 218 is recognized by the photographing unit 74 and the application program 7P is started, the control unit 71 of the terminal device 7 causes the display unit 73 to display a screen containing information for accepting information about the venue facility for which route guidance is desired. . The control unit 71 obtains venue facility information through the operation unit 75 . Furthermore, the control unit 71 acquires information indicating the user's current location from the position information acquisition unit 77. Based on the acquired current location and venue facility information, the control unit 71 acquires display screen information that shows a route from the user's current location to the venue facility in an AR image, and causes the display unit 73 to display the information. Specifically, the control unit 71 searches for a route based on the current location, the venue facility serving as the destination, and the MAP information of the venue facility. The control unit 71 acquires the current position and the imaging direction of the terminal device 7 from the GPS receiver, and correlates the searched route, imaging position, and direction on the MAP with each other. Based on the correspondence, the control unit 71 displays a route guide indicated by a white arrow in FIG. 25 on the display unit 73 in a superimposed manner on the captured image.

The display unit 73 of the terminal device 7 may display an AR image that guides the user along a route from the user's current location to the seats in the competition venue. The control unit 71 of the terminal device 7 acquires the user's seat number by reading, for example, a QR code attached to the user's seat ticket. The control unit 71 acquires display screen information showing the route from the user's current location to the seat in an AR image, and causes the display unit 73 to display the information.

According to this configuration, the advertising medium 1 has an AR navigation function and can be used in an easy-to-understand manner, for example, as a guide pamphlet (guide, instruction manual) for a competition facility. Since the user can obtain information corresponding to the location of a large competition facility, the utility value of the advertising medium 1 is increased.

The AR images displayed in Embodiments 5 to 8 may be different images depending on the attributes of the user. For example, when users of many nationalities view AR video, such as during the Olympics or the World Cup, it is preferable that AR video content is displayed according to the user's nationality.

The control unit 71 of the terminal device 7 causes the display unit 73 to display a screen containing information for accepting selections of the user's nationality, language, etc., using the application program 7P. The user selects his/her nationality, language, etc. using the operation unit 75. The control unit 71 transmits information such as nationality and language selected by the communication unit 72 to the AR video distribution device 6. The control unit 61 of the AR video distribution device 6 specifies content corresponding to the acquired information such as nationality and language from pre-stored AR video content, and transmits the specified content to the terminal device 7. Note that the control unit 71 may directly read the language used by the user from the OS (Operating System) of the terminal device 7 and transmit it to the AR video distribution device 6. The displayed AR video is displayed in, for example, the user's language. Further, in the AR video, for example, competition information of athletes of the same nationality as the user, competition events, competition venues, etc. are displayed with priority.

(Embodiment 9)
In Embodiment 9, the advertising medium 1 includes an information code 211 that is a two-dimensional code, and the information code 211 includes information regarding detailed guidance of the competition venue presented in the advertising medium 1. FIG. 26 is an explanatory diagram showing advertising medium 1 according to Embodiment 9. Components similar to those in Embodiment 1 to Embodiment 8 are given the same reference numerals and detailed description thereof will be omitted.

As shown in FIG. 26, the double-page spread 20 of the advertising medium 1 includes, for example, a QR code (information code) containing information on a link destination to a guide page for a competition venue. The control unit 71 of the terminal device 7 acquires the QR code using the photographing unit 74 and causes the display unit 73 to display screen information including guide information for the competition venue. For example, a URL is written in the QR code, and the control unit 71 accesses a web page showing information about the competition venue based on the acquired URL.

FIG. 27 is a diagram showing an example of a screen displayed on the display unit 73 of the terminal device 7 in Embodiment 9. On the display unit 73 of the terminal device 7, a screen containing detailed guide information about each facility of the competition venue (first floor restroom, central exit of the store, etc.) is displayed, for example.

According to this configuration, the advertising medium 1 can present even more information using the information code 211, and can be used in an easy-to-understand manner, for example, as a guide pamphlet (guide, instruction manual) for a sports facility.

(Embodiment 10)
In the tenth embodiment, the advertising medium 1 includes an information code 211 that is a two-dimensional code, and the information code 211 includes information regarding how to use the product presented on the advertising medium 1. FIG. 28 is an explanatory diagram showing advertising medium 1 according to Embodiment 10. Components similar to those in Embodiment 1 to Embodiment 9 are given the same reference numerals, and detailed description thereof will be omitted.

As shown in FIG. 28, the two-page spread 20 of the advertising medium 1 includes information and a QR code (information code) 211 advertising a washing machine, which is a product to be advertised, and further includes A three-dimensional portion 21 represented by is formed. A plurality of numbers are attached to the three-dimensional part 21 in association with the parts of the washing machine indicated by the three-dimensional part 21, such as the door and each button.

The control unit 71 of the terminal device 7 acquires the QR code 211 by the photographing unit 74, and accesses a web page showing product information for washing machines based on the URL included in the acquired QR code 211, for example. The control unit 71 causes the display unit 73 to display screen information including product guide information for the washing machine. The screen information includes objects indicating a plurality of numbers and the like that can be selected by a tap operation or the like. The number indicated by each object is associated with a plurality of numbers attached to the three-dimensional section 21. When any object is selected, a detailed explanation of the part corresponding to the number of the object is displayed. For example, when the control unit 71 receives a tap operation on an object indicating the number 1 associated with the door of a washing machine, the control unit 71 acquires screen information including a detailed explanation regarding the door, and displays a screen based on the acquired screen information. 73.

According to this configuration, the advertising medium 1 can present a lot of information including product description etc. using the information code 211, and can appeal more contents to the user.

(Embodiment 11)
FIG. 29 is an explanatory diagram showing the advertising medium 1 according to the eleventh embodiment. In the advertising medium 1 of the eleventh embodiment, the front sheet 11 and the back sheet 12 are separate sheets that are not continuous, that is, the advertising medium 1 does not include the continuous portion 13. The front sheet 11 and the back sheet 12 have, for example, a circular shape. The outer edges of the front sheet 11 and the back sheet 12 have a band-shaped sealing part 14 having a predetermined width that is continuous with the front sheet 11 and the back sheet 12, and are held in a closed state by the sealing part 14. Separation lines 15, 15 are formed in continuous portions of the sealing portion 14 and the front sheet 11 and the back sheet 12, that is, on both long sides of the sealing portion 14. A three-dimensional portion 21 is formed on the inner surface 20 of the front sheet 11 and the back sheet 12, and is held in a folded state, for example, in a bellows shape. The shape of the three-dimensional portion 21 is an example and is not limited.

As shown in the upper side of FIG. 29, when the front sheet 11 and the back sheet 12 are in a closed state, when the separation lines 15, 15 are cut off, the sealing of the front sheet 11 and the back sheet 12 is released. When the front sheet 11 and the back sheet 12 are opened in the direction of separation as shown on the lower side of FIG. 29, the three-dimensional portion 21 is expanded three-dimensionally toward the inside of the front sheet 11 and the back sheet 12. In addition, the sealing part 14 may be configured to be separable into the front sheet 11 side and the back sheet 12 side, for example, by a separation line 15 provided at the center of the strip along the longitudinal direction.

According to this configuration, the degree of freedom in the shapes of the front sheet 11, the back sheet 12, and the three-dimensional portion 21 of the advertising medium 1 is increased.

(Embodiment 12)
FIG. 30 is an explanatory diagram showing the advertising medium 1 according to the twelfth embodiment. On the double-page spread 20 of the advertising medium 1, a three-dimensional part 21 is formed, for example, in the shape of a vehicle, which is a product to be advertised. The three-dimensional section 21 is provided with a generating section 219 that includes a light source such as an LED light and/or a sound source such as a speaker. A plurality of generation units 219 may be provided depending on the actual product.

An outer sheet is stacked on the outside of the front sheet 11 and back sheet 12 of the advertising medium 1. A power supply section 5 such as a button battery is provided between the front sheet 11 and the back sheet 12 and the outer sheet. The power supply section 5 is connected to the generation section 219 by wire, and supplies power for operating the generation section 219. Wired includes, for example, electric wires, conductive patterns on electronic circuit boards, and the like. The generator 219 generates light or sound using power from the power source 5 .

The power supply section 5 includes, for example, a push button, and is controlled to operate the generation section 219 in response to pressing of the push button. The power supply unit 5 may include, for example, an optical sensor, and may be controlled to operate the generation unit 219 by sensing opening and closing of the front sheet 11 and the back sheet 12 by the optical sensor. Note that the power supply section 5 may include, for example, a solar cell or the like, and may be provided so as to be exposed on the front sheet 11 and the back sheet 12, or a part of the outer sheet.

According to this configuration, by explaining the product three-dimensionally and using light or sound, it becomes easier for the recipient to visualize the product, so that the information on the advertising medium 1 is easily conveyed.

(Embodiment 13)
FIG. 31 is an explanatory diagram showing the advertising medium 1 according to the thirteenth embodiment. The advertising medium 1 in the thirteenth embodiment functions as a pamphlet for an entertainment facility such as an exhibition, an amusement park, or a theme park. As shown in FIG. 31, the double-page spread 20 has a guide map showing the positions of a plurality of buildings or facilities (for example, attractions, pavilions, etc.) installed in the entertainment facility. A plurality of three-dimensional parts 21 representing each building or facility are formed at corresponding positions on the guide map.

According to this configuration, since the guide map including the three-dimensional part 21 imitating a building or equipment allows the user to easily understand the target direction even in a large facility (venue), the guide map can be easily used as a pamphlet for an entertainment facility. By including the three-dimensional portion 21, the advertising medium 1 can give a more special feeling than a pamphlet, which is a normal printed matter, and can also be used as a souvenir.

(Embodiment 14)
FIG. 32 is an explanatory diagram showing the advertising media set 100. One or more of the advertising media 1 described above may be combined to form the advertising media set 100. For example, the advertising media set 100 includes one or more advertising media 1 provided on a portion of one sheet 101. Each of the advertising media 1 can be opened and closed by unsealing the sealing portion 14, and has a three-dimensional portion 21 formed therein. Note that the sheet 101 may function as the front sheet 11 or the back sheet 12 of the advertising medium 1. According to this configuration, the degree of utilization of the advertising medium 1 is increased.

In the embodiment disclosed this time, all the information included in the advertising medium 1 is an example and is not limited. The advertising medium 1 is not limited to advertising products, buildings, etc., but may be advertising media, for example, advertising media such as cram schools, beauty salons, and other services. Furthermore, the content included in the advertising medium 1 is not limited to advertising information.

The embodiments disclosed herein are illustrative in all respects and should be considered not to be restrictive. The technical features described in each embodiment can be combined with each other, and the scope of the present invention is intended to include all changes within the scope of the claims and the range of equivalents to the scope of the claims. be done.

1 Advertising media 11 Top sheet 12 Back sheet 13 Continuous section 14 Sealing section 19 Intermediate sheet 20 Spread surface (inner surface)
21 Three-dimensional part 211 Information code (one-dimensional code or two-dimensional code)
216 Perforation 3 Publication 31 Main text page 4 Bag body 5 Power supply unit 6 AR video distribution device 61 Control unit 63 Storage unit 6P Server program 7 Terminal device 71 Control unit 73 Display unit 78 Storage unit 7P Application program 100 Advertising media set

Claims (20)

A front sheet and a back sheet that can be opened and closed;
a sealing portion for sealing a portion of the periphery of each of the front sheet and the back sheet to hold the front sheet and the back sheet in a closed state;
a three-dimensional part representing a partition of the building according to a floor plan of the building written on the inner surfaces of the front sheet and the back sheet,
The three-dimensional part unfolds from the inner surface into a three-dimensional shape and presents information when the sealing part is unsealed and the front sheet and the back sheet are opened. The front sheet and the back sheet are continuous at other parts of their respective peripheries and can be opened and closed around the continuous part, and the three-dimensional part extends from the inner surface in a three-dimensional shape when the front sheet and the back sheet are opened. The advertising medium according to claim 1, which is expanded. The advertisement according to claim 1 or 2, wherein the front sheet and the back sheet are rectangular sheets that are continuous on one side, and the sealing portion seals at least a side opposite to the one side. Medium. The advertising medium according to any one of claims 1 to 3, wherein the sealing portion holds the front sheet and the back sheet in a closed state using a re-adhesive adhesive. A front sheet and a back sheet that are continuous at a portion of their respective peripheries and can be opened and closed around the continuous portion;
a bag body enclosing the front sheet and the back sheet in a closed state;
a three-dimensional part representing a partition of the building according to a floor plan of the building written on the inner surfaces of the front sheet and the back sheet,
The three-dimensional part unfolds from the inner surface into a three-dimensional shape and presents information when the bag is taken out and the front sheet and the back sheet are opened. Any one of claims 1 to 5, wherein perforations are formed in the three-dimensional part so that a part thereof can be removed, and the removed part of the three-dimensional part becomes a coupon for a product or service. Advertising media listed in section. The advertising medium according to any one of claims 1 to 6, wherein the three-dimensional part is made of sponge. comprising an intermediate sheet provided between the front sheet and the back sheet,
The advertising medium according to any one of claims 1 to 7, wherein the three-dimensional portion presenting different information is formed on each inner surface of the front sheet, the back sheet, and the intermediate sheet. comprising an intermediate sheet provided between the front sheet and the back sheet,
The three-dimensional portion representing a partition of a predetermined room in the building is formed on the first inner surface of the front sheet, the back sheet, and the intermediate sheet,
The advertising medium according to any one of claims 1 to 8, wherein a three-dimensional part representing the entire building is formed on the second inner surface of the front sheet, the back sheet, and the intermediate sheet. The advertising medium according to any one of claims 1 to 9 attached to a publication. The advertising medium according to claim 10, wherein the front sheet and the back sheet are harder than the main text page of the publication. The advertising medium according to any one of claims 1 to 11, wherein the information presented by the three-dimensional section includes a one-dimensional code or a two-dimensional code. The advertising medium according to any one of claims 1 to 12, wherein an AR image related to the inner surface or the three-dimensional part is displayed. The advertising medium according to any one of claims 1 to 13, comprising a power supply section, and wherein the three-dimensional section generates sound or light using electric power from the power supply section. An advertising media set comprising a plurality of advertising media according to any one of claims 1 to 14. A front sheet and a back sheet that can be opened and closed; a sealing section that seals a portion of the periphery of each of the front sheet and the back sheet to hold the front sheet and the back sheet in a closed state; and the front sheet. and a three-dimensional part representing a partition of the building according to a floor plan of the building written on the inner surface of the back sheet, and the three-dimensional part is configured to separate the front sheet and the back sheet by unsealing the sealing part. Obtaining an image of the inner surface or the three-dimensional part of the advertising medium that unfolds from the inner surface in a three-dimensional shape and presents information when the sheet is opened;
A computer program that causes a computer to execute a process of displaying an AR image related to the three-dimensional part together with the acquired image of the inner surface or the three-dimensional part. A front sheet and a back sheet that are continuous at a part of their respective peripheries and can be opened and closed around the continuous portion, a bag that encloses the front sheet and the back sheet in a closed state, and the front sheet and the back sheet. a three-dimensional part representing a partition of the building according to a floor plan of the building written on the inner surface, and the three-dimensional part is removed from the inner surface when taken out from the bag and the front sheet and the back sheet are opened. Obtaining an image of the inner surface or the three-dimensional part of the advertising medium that is developed in a three-dimensional shape and presents information,
A computer program that causes a computer to execute a process of displaying an AR image related to the inner surface or the three-dimensional portion together with the acquired image of the inner surface or the three-dimensional portion. The AR video is a moving image,
Accepts video playback instructions,
The computer program according to claim 16 or 17, wherein the computer program displays the moving image when the reproduction instruction is received. The computer program according to any one of claims 16 to 18, wherein when the AR video is displayed, user information or viewing history of the user viewing the AR video is transmitted. Obtain location information by GPS,
The computer program according to any one of claims 16 to 19, which displays the AR video according to the acquired position information.

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