JP3110959U - Flyer - Google Patents

Abstract

To provide a new leaflet that can attract consumers' eyes and can effectively obtain a sales promotion effect.
A flyer 10 having a front cover 11, a back cover 12, and inner surfaces 13, 14 having a booklet-like appearance, information on contents appealing a corporate image, product information related to a posted product, Make up the page. It is a content that enables the simultaneous appeal of improvement of corporate image and sales promotion, and can raise interest in products and services that you want to appeal. It is preferable to provide the product information with content having a story. Further, it is preferable to print a two-dimensional code for guiding to a website, or to perform coupon processing or postcard processing.
[Selection] Figure 1

Description

  The present invention relates to a flyer used for advertising various products and services.

In general, leaflets are often distributed in newspapers, and are an important tool for consumers to obtain familiar information on products and services. Most of the leaflets distributed with newspapers in this way are mainly those in which photos of a large number of listed products and their selling prices are displayed side by side. In addition, as a devised device, a coupon printed or a piece of advertising information on both sides is used.
Utility Model Registration No. 3044055 Utility Model Registration No. 3089121

  Since the above-mentioned conventional leaflets are only for appealing products, including those that have been devised such as printing coupons or using both sides, other similar leaflets that are folded in large quantities every day It is often buried inside and lacks appeal to consumers. For this reason, there is a drawback that an effective sales promotion effect cannot be obtained.

  The present invention has been made in view of the circumstances as described above, and the purpose of the present invention is to create a new leaflet that can attract the eyes of consumers and can effectively obtain a sales promotion effect. It is to provide.

  The flyer according to claim 1 is a flyer that takes a book-like appearance with a front cover, a back cover, and an inner surface, and is related to information on the content that appeals the corporate image and the posted product. It is characterized in that the page is composed of information.

  The flyer which is the device according to claim 2 is characterized in that in the flyer according to claim 1, the product information is provided with content having a story.

  A flyer according to claim 3 is a flyer according to claim 1 or 2, wherein a two-dimensional code for guiding to a website is printed.

  The flyer which is the device according to claim 4 is characterized in that in the flyer according to claim 1 or 2, the coupon ticket processing or postcard processing is performed.

  The flyer according to claim 1 is a flyer that takes a book-like appearance with a front cover, a back cover, and an inner surface, and is related to information on the content that appeals the corporate image and the posted product. Since it is characterized by the fact that the page is composed of information, it is a content that enables simultaneous appeals of improvement of corporate image and sales promotion, and it can raise interest in the products and services that it wants to appeal. And effectively obtain a sales promotion effect. In addition, the booklet form makes it easy to store like a magazine, so that the sales promotion effect can be sustained over a long period of time. In addition, because it is in a booklet form, it can stand out in the leaflets that are woven in a wide variety of newspapers.

  The flyer according to claim 2 is characterized in that in the flyer according to claim 1, the product information is provided with content having a story, so that the product information Can improve readability and increase the willingness to preserve.

  The flyer according to claim 3 is characterized in that the flyer according to claim 1 or 2 is printed with a two-dimensional code for guiding to a website. There is an effect that it is possible to easily access information according to products and services corresponding to the dimension code.

  The flyer according to claim 4 is characterized in that the flyer according to claim 1 or 2 is subjected to coupon processing or postcard processing, and in addition to the above effect, a response-up function is added. In addition, the advertising effectiveness can be further enhanced.

  Embodiments of the present invention will be described below with reference to the drawings.

  FIG. 1 shows an example of a leaflet according to the present invention, where (a) is a perspective view as viewed from the front side, (b) is a perspective view when opened, and (c) is a state as viewed from the back side. FIG.

  The leaflet 10 has four pages of B4 size, and has a booklet-like appearance with a front cover 11, a back cover 12, and two facing pages 13 and 14. Note that the size and number of pages (4 pages, 8 pages, 16 pages, 32 pages, etc.) can be determined appropriately according to the application, and in order to give the flyer 10 a particularly high-class feeling when selecting paper. Use thick paper.

  On the front cover 11 of the flyer 10, for example, a title 11a of naming according to the corporate image of the advertiser is printed on the upper part, and a cover pattern 11b corresponding to the contents posted on the inner surfaces 13 and 14 is printed on the lower part. Yes.

  Contents that appeal to the corporate image such as product concept 13a, usage scene 13b, user comment 13c, and word-of-mouth information are printed on the left inner surface 13 of the spread, and the product specification 14a, price, etc. are printed on the right inner surface 14. Product information is printed, and one side of the coupon 14b is printed. Further, on the back cover 12, other product information including the privilege information 12a is printed, and the other side of the coupon ticket 12b is printed. In addition to coupon coupons, exchange tickets, postcards, and the like may be printed, and these printed portions may be separable by processing perforations around them.

  Thus, since the leaflet 10 is composed of information on the content that appeals the corporate image and the product information related to the posted product, it is possible to simultaneously improve the corporate image and promote sales. And since it is a booklet shape, it is easy to store like a magazine.

  2 and 3 show another example of a leaflet according to the present invention, in which (a) is a perspective view when viewed from the front side, and (b) is a perspective view when opened.

  The flyers 20 and 30 shown in FIG. 2 and FIG. 3 are content information having a story property, and the flyer 20 of FIG. 2 is a comic type, and the flyer of FIG. 30 is a magazine-like magazine type.

  Content that has a storyline includes short stories, comics, essays, travel notes, and cooking recipes, as well as word-of-mouth information related to published products and services, and magazine-like commentary. In short, the content of the product is given content that has a story that flows from the front cover to the inner cover and back cover.

  As described above, the information related to the posted content is processed into a form that is easy for a consumer to read, and the sales promotion effect can be enhanced by developing the page with content having a story like a serialized reading material.

  FIG. 4 is a perspective view showing still another example of a leaflet according to the present invention in an opened state.

  This flyer 40 is similar to the flyer shown in FIG. 3, but by providing a two-dimensional code 43 that can access the website in the story on the inner surfaces 41 and 42, information according to the story scene is provided. Can be accessed, and the sales promotion effect is enhanced. Further, the coupon ticket 42a is processed at the end of the volume, and a store guidance function is also added.

  Although the embodiment of the present invention has been described in detail above, the flyer according to the present invention is not limited to the above embodiment, and various modifications can be made without departing from the spirit of the present invention. It is natural that there is.

1 shows an example of a flyer according to the present invention, where (a) is a perspective view as viewed from the front side, (b) is a perspective view when opened, and (c) is a perspective view as viewed from the back side. FIG. The other example of the handbill which concerns on this invention is shown, (a) is a perspective view in the state seen from the front side, (b) is a perspective view in the open state. The other example of the handbill which concerns on this invention is shown, (a) is a perspective view in the state seen from the front side, (b) is a perspective view in the open state. It is a perspective view shown in the state where another example of a leaflet concerning the present invention was opened.

Explanation of symbols

10 Flyer 11 Front cover 11a Title 11b Cover picture 12 Back cover 12a Special offer information 12b Coupon voucher 13 Middle surface 13a Product concept 13b Usage scene 13c User comment 14 Middle surface 14a Product specification 14b Coupon voucher 20, 30 Flyer 40 Flyer 41, 42 Face 42a Coupon voucher 43 Two-dimensional code

Claims (4)

  A flyer that takes a book-like appearance with a front cover, a back cover, and an inside surface, and is characterized by comprising a page with information on the content that appeals the corporate image and product information related to the posted product Flyer.   2. The flyer according to claim 1, wherein the product information is provided with content having a story.   The flyer according to claim 1 or 2, wherein a two-dimensional code for guiding to a website is printed. The flyer according to claim 1 or 2, wherein coupon processing or postcard processing is performed.

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