JP7268218B1 - Information processing device and information processing method - Google Patents

Abstract

Kind Code: A1 A privilege is transmitted to a user whose living area is near a store. [Solution] Position identification capable of identifying the position of a business device of a business operator that provides a transportation provision service to a user or an information terminal carried by a user who uses the transportation provision service before moving by the transportation provision service. A usage information acquisition unit 331 for acquiring usage start information indicating that usage of a transportation provision service has been started, including information and user identification information for identifying a user, and the usage information acquisition unit 331 acquires the usage start information. After that, the transmission control unit 335 transmits to the information terminal of the user information about other services that can be provided to the user in the area corresponding to the position indicated by the position specifying information obtained by the usage information obtaining unit 331. And prepare. [Selection drawing] Fig. 2

Description

The present invention relates to an information processing apparatus and an information processing method for transmitting information about services.

2. Description of the Related Art It is widely practiced to issue benefits such as coupons that can be used for purchasing goods or services at stores. For example, Patent Literature 1 describes transmitting information indicating a privilege to a user's information terminal located within a predetermined range from the location of the store.

JP 2016-71652 A

If a store wishes to increase the number of repeaters who use the store repeatedly, it is desirable to provide information to users who live near the store, not to people who simply pass by the store by train or car. . However, the conventional technology has a problem that information is transmitted regardless of whether there is a living area near the store.

SUMMARY OF THE INVENTION It is an object of the present invention to provide an information processing apparatus and an information processing method capable of transmitting a privilege to a user who lives in a living area near a store.

The information processing apparatus according to the first aspect of the present invention is a business device of a business operator that provides a user with a transportation provision service, or an information terminal carried by a user who uses the transportation provision service. a usage information acquiring unit that acquires usage start information indicating that usage of the transportation provision service has started, including location specifying information that can specify a location before movement and user identification information that identifies the user; After the usage information acquisition unit acquires the usage start information, it is different from the transportation provision service that can be provided to the user in the area corresponding to the position indicated by the position specifying information acquired by the usage information acquisition unit. and a transmission control unit for transmitting information about the service of the user to the information terminal of the user.

The usage information acquisition unit obtains information from the business device installed as a fee collection device for collecting usage fees for the transportation provision service when the user boards a vehicle that provides the transportation provision service. Location specific information may be obtained. The usage information acquisition unit acquires specific usage information indicating that the user has paid in advance a usage fee within a predetermined section of the transportation provision service during a predetermined effective period, and the transmission control unit acquires the specific usage information. Information relating to the other service that can be provided in the area corresponding to the position indicated by the position specifying information acquired by the usage information acquisition unit is provided as information of the user on the condition that the information is acquired by the usage information acquisition unit. You can send it to your terminal.

The transmission control unit may transmit, as the information on the other service, information on benefits available for the other service to the information terminal of the user. The transmission control unit, as the information on the other service, can be used when paying the usage fee of the other service with the same payment method as the payment method used to settle the usage fee of the transportation providing service. The privilege may be transmitted to the information terminal of the user.

The transmission control unit may transmit information on the other service to the information terminal of the user together with response information responding to the use start information. The transmission control unit may transmit information on the other service including information on a location where the other service is provided to the information terminal of the user.

The usage information acquisition unit acquires information indicating a usage start date and time of the transportation provision service, and the transmission control unit can be used in a predetermined time period based on the usage start date and time acquired by the usage information acquisition unit. Information on the privilege related to other services may be transmitted to the information terminal of the user. When the usage start date and time acquired by the usage information acquisition unit is before a reference time, the transmission control unit transmits information about a service different from when the usage start date and time is after the reference time to the information of the user. You can send it to your terminal.

The transmission control unit may transmit information about the other service to the information terminal of the user when the usage start date and time satisfies a condition set by a business operator that provides the other service. The information processing apparatus further includes a user information acquisition unit that acquires information about the user, and a specification unit that specifies attributes of the user based on the information about the user acquired by the user information acquisition unit. , the transmission control unit may transmit information about the other service corresponding to the attribute of the user specified by the specifying unit to the information terminal of the user.

The information processing device includes a user information acquisition unit that acquires information indicating a history of movement of the user; and a specifying unit that specifies a tendency to visit the area, and the transmission control unit provides information on the other service corresponding to the area on condition that the tendency specified by the specifying unit satisfies a predetermined condition. may be sent to the user's information terminal.

The information processing device includes a user information acquisition unit that acquires information indicating a history of movement of the user; and a specifying unit that specifies a staying time to stay in the other area corresponding to the predetermined area, on condition that the staying time specified by the specifying unit is equal to or longer than a predetermined time. Information about the service may be transmitted to the user's information terminal. The usage information acquisition unit may acquire, as the usage start information, information requesting payment of at least part of the usage fee for the transportation provision service.

An information processing method according to a second aspect of the present invention is a computer-executed device for business use of a business operator that provides users with a transportation provision service, or an information terminal carried by a user who uses a transportation provision service. A step of acquiring use start information indicating that use of the transportation provision service has started, including position specifying information that can identify a position before movement by the transportation provision service and user identification information that identifies the user. and, after acquiring the usage start information, the user's information terminal transmits information on other services different from the transportation means providing service that can be provided to the user in the area corresponding to the location indicated by the acquired location specifying information. and sending to.

ADVANTAGE OF THE INVENTION According to this invention, it is effective in transmitting a privilege to the user who has a living area near a store.

1 shows an overview of an information processing system according to an embodiment; 1 shows the configuration of an information processing device; 4 shows an example of service reference information stored in a storage unit; 4 shows an example of service reference information stored in a storage unit; 4 shows another example of service reference information. An example of service reference information is shown. An example of service reference information is shown. Examples of information about other services are shown. It is a flowchart which shows the processing procedure of provision of a privilege by an information processing apparatus.

[Overview of information processing system]
FIG. 1 shows an overview of an information processing system S according to an embodiment. The information processing system S includes an information terminal 1 , a business device 2 and an information processing device 3 . The information terminal 1 is, for example, a smart phone of a user of a transportation provision service. Information terminal 1 communicates with information processing device 3 via a network. The information terminal 1 is capable of paying the usage fee for the mobile means provision service by non-contact communication such as NFC (Near Field Communication, near field communication). The transportation providing service is, for example, a railroad. The transportation providing service may be a bus.

The business device 2 is managed by a business operator who provides transportation means providing services to users. The business device 2 communicates with the information terminal 1 by non-contact communication. The business device 2 communicates with the information processing device 3 via the network. In the example of FIG. 1, the business device 2 is a fee collection device for collecting a usage fee or a part of the usage fee for the transportation provision service when the user gets on the vehicle that provides the transportation provision service. It is installed as a ticket gate. In this embodiment, the case where the toll collection device is a ticket examination device is mainly exemplified, but the toll collection device may be a device for collecting tolls for taxis, buses, and the like. A portion of the usage fee is, for example, an amount equivalent to the initial fare.

The information processing device 3 is, for example, a server. The information processing device 3 communicates with the information terminal 1 and the business device 2 via the network. Hereinafter, the flow of the entire information processing system S will be described with reference to FIG. First, the user's information terminal 1 transmits user identification information (hereinafter referred to as a user ID) for identifying the user through non-contact communication when passing through a ticket gate in order to board a vehicle that provides a transportation provision service. It is transmitted to the business device 2 ((1) in FIG. 1).

The business device 2 acquires user identification information from the information terminal 1 . The business device 2 transmits usage start information indicating that the user has started to use the transportation provision service to the information processing device 3 ((2) in FIG. 1). The usage start information includes position specifying information that can specify the position of the business device 2 of the business that provides the user with the transportation provision service, and the received user ID.

The information processing device 3 associates and stores a plurality of areas with information on other services that can be provided to the user in each area. The other service is a service different from the transportation providing service used by the user of the information terminal 1 .

The information processing device 3 identifies information about other services stored in association with the area corresponding to the position identified by the location identification information included in the acquired use start information ((3) in FIG. 1). . The information processing device 3 transmits information about the specified other service to the information terminal 1 of the user corresponding to the user ID included in the acquired use start information ((4) in FIG. 1).

In the area corresponding to the position where the user gets on the vehicle provided by the transportation provision service, there is a possibility that there is a living area such as the user's home or place of work. The information processing device 3 transmits to the information terminal 1 of the user information about other services that can be provided to the user in the area corresponding to the location of the user, that is, the location of the business device 2 whose user ID is obtained by contactless communication. Therefore, it is possible to transmit useful information such as benefits to users who may live in this area. The information processing device 3 can provide an effective sales promotion means to a business operator that provides other services that want to attract customers who live in this area.

[Configuration of information processing device 3]
FIG. 2 shows the configuration of the information processing device 3. As shown in FIG. The information processing device 3 includes a communication section 31 , a storage section 32 and a control section 33 . The control unit 33 includes a usage information acquisition unit 331 , a payment processing unit 332 , a user information acquisition unit 333 , a specification unit 334 and a transmission control unit 335 .

The communication unit 31 is an interface for communicating with the information terminal 1 and the business device 2 via a network. The storage unit 32 is a storage medium including ROM (Read Only Memory), RAM (Random Access Memory), and the like. The storage unit 32 stores programs executed by the control unit 33 .

The storage unit 32 stores service reference information that associates one or more areas with information on other services that can be provided to users in the corresponding areas. Another service is, for example, a service of providing food and drink at restaurants in the area corresponding to the location where the user gets on the vehicle that provides the transportation payment service.

Information about other services is set in advance by, for example, a business operator that provides other services. Information about other services may be associated with all of one or more areas in the service reference information stored in the storage unit 32, and information about other services may be associated only with some areas in the service reference information. may have been Information about other services may include information about where other services are provided.

The information on other services is, for example, information on benefits that can be used when paying for other services, and information on shops and facilities that provide other services. Benefits may be discounts or discounts on usage fees when paying usage fees for other services, points are awarded in conjunction with payment of usage fees for other services, or predetermined gifts may be given. The privilege may be to give the user a stamp corresponding to an electronic stamp card held by the user. For example, by giving a certain amount of stamps corresponding to this electronic stamp card, the given stamps may be exchangeable for prizes.

The privilege can be used, for example, when paying the usage fee of another service with the same payment method as the payment method used to settle the usage fee of the transportation providing service. Funds for this privilege are supplied by businesses that provide other services or local governments that have jurisdiction over the area corresponding to this privilege. Funds for the privilege may be supplied from a telecommunications carrier that manages the information processing device 3 or a carrier that provides a transportation provision service.

FIG. 3 shows an example of service reference information stored in the storage unit 32. As shown in FIG. The service reference information shown in FIG. 3 contains the area names of a plurality of areas, information on privileges that can be used when paying for other services that can be provided to users in each area, and information on privileges to be distributed. associated with the time period.

In the example shown in the first row from the top and the first column from the left in FIG. It is associated with a privilege "X Super Coupon" that can be used when settling the price. This privilege "X super coupon ticket" is a coupon for residents living in A town. A user who uses the transportation provision service from a location corresponding to Town A during the time period "before 12:00" is likely to be a resident of Town A who commute to work from home. "X Super Coupon Ticket" will be distributed.

In the example shown in the first row from the top and the second column from the left in FIG. 3, the area name is "A town", the time period is "after 12 o'clock", and the service of providing food and drinks at Y Izakaya stores in this area is associated with a privilege "Y Izakaya Coupon" that can be used when settling the usage fee of . This privilege "Y Izakaya Coupon" is a coupon for workers who go to work in A town. A user who uses the transportation provision service from a location corresponding to Town A during the time period "after 12:00" is likely to be a commuter who leaves the work place in A town, so benefits for commuters "Y Izakaya Coupon" will be distributed.

FIG. 4 shows an example of service reference information stored in the storage unit 32. As shown in FIG. The service reference information shown in FIG. 4 includes area names of a plurality of areas, information on benefits that can be used when paying for other services that can be provided to the user in each area, and service provision time. is associated with the obi. The example of the service reference information shown in FIG. 4 is different from the service reference information of FIG. 3, which is associated with the time period for transmitting the privilege, in that the time period for providing other services is associated.

In the example shown in the first row from the top and the second column from the left in FIG. 4, the area name is "A town", the service provision time period is "12:00 to 15:00", and it is used at S ramen shops in this area. It is associated with a privilege "S Ramen Coupon" that can be used when paying the fee.

In the service reference information stored in the storage unit 32, the information indicating the area, such as the area name, may be further associated with information indicating a condition regarding the tendency of the user to visit the area. An area is an area for which information about other services is to be transmitted, or an area for which information about other services is not to be transmitted. The condition regarding the tendency of the user to visit the area is an index used by the later-described identification unit 334 to identify the benefit based on the tendency of the user to visit the area, such as frequency and time period.

The information indicating the conditions related to the user's tendency to visit the area indicates, for example, the conditions of the time zone in which the user visits the area. The information indicating a condition regarding a user's tendency to visit an area may indicate a condition on the frequency with which the user visits the area. The information indicating a condition regarding a user's tendency to visit an area may indicate a condition as to whether the user resides within the area.

In the service reference information stored in the storage unit 32, information indicating an area such as an area name may be further associated with attribute information indicating a user's attribute. FIG. 5 shows another example of service reference information. In the example of FIG. 5, the service reference information stored in the storage unit 32 includes an area name, a visit frequency condition for a user to visit a predetermined area, user attributes, and available benefits in association with each other. It is

In the example shown in FIG. 5, a user whose visit frequency to "Town A" is "less than 10 times per month" and who has a user attribute of "likes cooking" has access to "cooking class experience" available in Town A. A user who visits "town A" more than 10 times a month and has a user attribute of "cooking" is provided with a "cooking class enrollment coupon". It is shown that.

In the example shown in the first row from the top and the third column from the left in FIG. is associated with "none" to indicate that no reward information is sent. This item indicates that a user whose visit frequency to "Town A" is "less than 10 times per month" and who has a user attribute of "music lover" is not provided with available benefits. In the service reference information stored in the storage unit 32, benefits may be associated with all combinations of areas, visit frequency conditions, and user attributes, or benefits may be associated with only some combinations. good.

The information indicating the condition regarding the tendency of the user to visit the area may indicate the condition of the staying time of the user within the area. FIG. 6 shows an example of service reference information stored in the storage unit 32. As shown in FIG. In the example of FIG. 6, the service reference information stored in the storage unit 32 is associated with an area name, conditions for the average length of stay when the user visits a predetermined area, and available benefits. there is The example shown in FIG. 6 indicates that no privilege is provided to a user whose average length of stay is "less than 1 hour" when visiting "Town A". On the other hand, users who visit "A Town" for an average stay of "1 hour or more" can receive a 200 yen discount on the price of goods at the V stationery store in A Town. This indicates that a "coupon (200 yen discount)" is provided.

In the service reference information stored in the storage unit 32, the information indicating the area such as the area name may be associated with the information indicating whether or not the specific use information is acquired. Information indicating the presence or absence of specific use information indicates whether or not a usage fee has been paid in advance for use within a predetermined section during a predetermined effective period of the transportation provision service. Indicates the condition of whether or not the user has purchased a commuter pass. When the user uses the commuter pass when using the transportation provision service, the usage information acquisition unit 331, which will be described later, acquires specific usage information. The predetermined validity period is, for example, a period including the point in time when the usage information acquisition unit 331 acquires the usage start information. The predetermined section is a section including a railway station or a bus stop of the transportation providing service corresponding to the position specified by the position specifying information acquired by the usage information acquisition unit 331 .

FIG. 7 shows an example of service reference information. In the example shown in the first row from the top and the first column from the left in FIG. It is associated with a privilege "U store coupon (200 yen discount)" that allows a discount of 200 yen off the settlement amount when the payment is made. This privilege "X Super Coupon" is a coupon for residents or workers of A town. A user who uses a commuter pass to ride a vehicle provided by the transportation provision service is likely to have a living area such as his or her home or work place near the train station or bus stop where he or she boarded. It is eligible for the distribution of the "U store coupon ticket (200 yen discount)" for working people.

In the example shown in the first row from the top and the second column from the left in FIG. 7, the area name "A town" and the fact that the specific use information has not been acquired are not associated with any available benefits. Compared to users who use a commuter pass to get on a vehicle provided by a transportation provision service without using a commuter pass, it is less likely that there is a living area near the train station or bus stop where they boarded. Therefore, they are not eligible for the distribution of benefits. The storage unit 32 stores movement history information that associates position specifying information for specifying the position of the information terminal 1 of the user, the user ID of the user, and the acquisition time of acquiring the position specifying information. .

The controller 33 in FIG. 2 is, for example, a CPU (Central Processing Unit). The control unit 33 functions as a usage information acquisition unit 331 , a payment processing unit 332 , a user information acquisition unit 333 , a specification unit 334 and a transmission control unit 335 by executing programs stored in the storage unit 32 .

The usage information acquisition unit 331 communicates with the information terminal 1 or the business device 2 via the communication unit 31 . The usage information acquisition unit 331 acquires usage start information indicating that usage of the transportation provision service has started. The usage information acquisition unit 331 acquires usage start information from the business device 2 installed as a ticket examination device for collecting usage fees for the transportation provision service when the user boards a vehicle that provides the transportation provision service. do. When the user uses a transportation providing service such as a bus, the usage information acquisition unit 331 may acquire usage start information from the business device 2 mounted on the vehicle that provides the transportation providing service.

The usage information acquisition unit 331 may acquire usage start information including information requesting payment of at least part of the usage fee for the transportation provision service. The information requesting payment includes, for example, the name of the transportation providing service for which payment is to be made, the business operator ID of the business providing this transportation providing service, and the payment amount. For example, NFC payment is used as a payment method for the usage fee of the transportation provision service. The payment method may be credit card payment or QR code (registered trademark) payment.

The usage start information acquired by the usage information acquisition unit 331 includes location specifying information that can specify the location of the business device 2 of the business operator that provides the transportation provision service to the user, and a user ID. The position specifying information is, for example, a business device ID for identifying the business device 2 . The usage information acquisition unit 331 can specify the position of the information terminal 1 carried by the user who uses the transportation provision service before the movement by the transportation provision service, instead of the position specifying information that specifies the position of the business device 2. It is also possible to acquire usage start information including location specifying information.

The usage information acquisition unit 331 may acquire specific usage information indicating that the user has paid in advance a usage fee within a predetermined section during a predetermined effective period of the transportation provision service. For example, the usage information acquiring unit 331, when the business device 2 acquires the specific usage information from the information terminal 1 used as a commuter pass for the user to use the vehicle provided in the mobility information providing service, the specified Usage start information including usage information is acquired from the business device 2 .

The usage information acquisition unit 331 acquires information indicating the usage start date and time of the transportation provision service. For example, the usage information acquisition unit 331 acquires the date and time when the usage start information is acquired from the business device 2 as the usage start date and time. The usage information acquisition unit 331 outputs the acquired usage start information to the payment processing unit 332 and the identification unit 334 .

[Payment of usage fee]
The payment processing unit 332 settles the usage fee for the transportation provision service based on the usage fee for the transportation provision service included in the usage start information acquired by the usage information acquisition unit 331 or the information requesting payment of part of the usage fee. do. First, the settlement processing unit 332 determines whether or not the balance of the electronic currency held by the user corresponding to the user ID acquired by the usage information acquisition unit 331 is equal to or greater than the settlement amount for the transportation provision service. The payment processing unit 332 determines whether the business operator whose business operator ID is included in the payment request is a business operator capable of NFC payment.

The payment processing unit 332 accepts electronic currency owned by the user whose business operator ID included in the usage start information is a business operator who can make NFC payments, and who corresponds to the user ID acquired by the usage information acquisition unit 331. is equal to or greater than the settlement amount for the usage fee of the transportation provision service, the settlement corresponding to the settlement request is executed. The payment processing unit 332 receives the electronic currency owned by the user corresponding to the user ID acquired by the usage information acquisition unit 331, or when the business operator identified by the business operator ID included in the usage start information is not a business operator capable of NFC settlement. is less than the settlement amount for the usage fee of the transportation provision service, the settlement corresponding to the settlement request is not executed.

[Get information about users]
The user information acquisition unit 333 acquires information about the user before the usage information acquisition unit 331 acquires usage start information. The user information acquisition unit 333 acquires movement history information indicating a history of movement of the user as information about the user. For example, the user information acquisition unit 333 acquires position specifying information for specifying the position of the user and the user ID from the information terminal 1 at regular intervals. The user information acquisition unit 333 associates the acquired position specifying information, the user ID, and the acquisition time at which the position specifying information was acquired, and stores them in the storage unit 32 as movement history information.

The user information acquisition unit 333 may acquire, as information about the user, a payment history of payments for products purchased by the user or usage fees for services. The user information acquisition unit 333 may acquire a payment history that associates the name of the product or service purchased by the user, the payment time, and the payment amount, and store the acquired payment history in the storage unit 32.

[Identification of information about other services]
The specifying unit 334 specifies information about other services that can be provided to the user in the area corresponding to the position specified by the position specifying information acquired by the usage information acquiring unit 331 . Other services are services different from the transportation provision service. The information on other services is, for example, information on benefits available for other services.

First, the specifying unit 334 reads the service reference information stored in the storage unit 32 from the storage unit 32 . The specifying unit 334 refers to the read service reference information and specifies information about other services stored in association with the area corresponding to the position specified by the position specifying information acquired by the usage information acquiring unit 331. .

When the usage start date and time acquired by the usage information acquisition unit 331 is before the reference time, the specifying unit 334 specifies information about a different service than when the usage start date and time is after the reference time. The specifying unit 334 determines that the reference time is, for example, a time that is later than the rush hour for the transportation providing service that the user uses and that is later than the rush hour for returning home from the transportation providing service that the user uses. is also the previous time.

The identifying unit 334 determines that the user of the information terminal 1 is on his way to work from home when the usage start date and time acquired by the usage information acquiring unit 331 is before the reference time. When determining that the user of the information terminal 1 is on the way to work from home, the specifying unit 334 estimates that the user's home is in the area corresponding to the position specified by the position specifying information. Identify perks.

On the other hand, the identifying unit 334 determines that the user of the information terminal 1 is leaving work when the usage start date and time acquired by the usage information acquiring unit 331 is after the reference time. When determining that the user of the information terminal 1 is on the way to work, the specifying unit 334 estimates that the user's place of work is in the area corresponding to the position specified by the position specifying information. Identify special offers for

In the example of FIG. 3, when the area corresponding to the position specified by the position specifying information is "A town" and the usage start time is 10:00, the specifying unit 334 specifies the area name "A town". The privilege "X Super Coupon" for residents stored in association with the time slot "before 12:00" is specified as information on other services. When the area corresponding to the position specified by the position specifying information is "B town" and the usage start time is 15:00, the specifying unit 334 determines the area name "B town" and the time period "after 12:00". ” is specified as information on other services.

The specifying unit 334 specifies privilege information related to other services that can be used in a predetermined time slot based on the usage start date and time acquired by the usage information acquiring unit 331 . The identifying unit 334 determines that the user of the information terminal 1 is on his way to work from home when the usage start date and time acquired by the usage information acquiring unit 331 is before the reference time. When determining that the user of the information terminal 1 is on the way to work from home, the identification unit 334 determines that the user of the information terminal 1 arrives at the place of work and works, and then leaves the place of work and uses the same means of transportation. By using the provided service, the user returns to the position specified by the position specifying information, and estimates the get-off time when leaving the vehicle at this position.

For example, the identification unit 334 estimates the time after the reference time from the usage start date and time acquired by the usage information acquisition unit 331 as the get-off time when leaving work. The reference time is, for example, the sum of the average working hours of multiple users and the average commuting time of multiple users. The identifying unit 334 identifies information related to other services provided during the time period including the estimated get-off time when leaving work.

The specifying unit 334 determines that the user of the information terminal 1 is on the way to work from the place of work when the usage start date and time acquired by the usage information acquisition unit 331 is before the reference time. When the specifying unit 334 determines that the user of the information terminal 1 is on the way to work from the place of work, the specifying unit 334 is provided in a time period including the time corresponding to the usage start date and time acquired by the usage information acquisition unit 331 from the next day onwards. identify information about other services that

Assuming that the area corresponding to the position specified by the position specifying information is “Town A” and the usage start time is 10:00, the specifying unit 334 determines that the usage start date and time is from 12:00, which is the reference time. Therefore, it is determined that the user of the information terminal 1 is on his way to work from home. The identifying unit 334 estimates that 20:00, which is after the reference time (10 hours in this example) from the usage start date and time, is the get-off time when leaving work. The identifying unit 334 refers to the service reference information shown in FIG. 4, and associates the area name "A town" with the time period "after 6:00 pm" including the estimated get-off time (20:00) when leaving work. Identify the privilege "Y Izakaya Coupon".

Assuming that the area corresponding to the position specified by the position specifying information is "Town A" and the usage start time is 17:00, the specifying unit 334 determines that the usage start date and time is after the reference time (12:00). Therefore, it is determined that the user of the information terminal 1 is in the process of leaving the place of work. The specifying unit 334 refers to the service reference table shown in FIG. 4 to determine the area “A town” corresponding to the position specified by the position specifying information and the time period “A town” corresponding to the specified use start date and time (17:00). 15:00 to 18:00” is identified as the privilege “R coffee shop coupon”. In this way, the specifying unit 334 determines whether the user is an employee or a resident of the area corresponding to the position specified by the position specifying information, and specifies the privilege corresponding to the determination result. , can identify benefits that are useful to the user.

The identifying unit 334 may identify attributes of the user based on the information about the user acquired by the user information acquiring unit 333 . More specifically, the specifying unit 334 determines that the user corresponding to the user ID acquired by the usage information acquiring unit 331 purchases cooking-related products or services within a predetermined period and the total payment amount is higher than the first reference value. to be "likes to cook". The first reference value is, for example, the average value of the total settlement amount of a plurality of users purchasing products or services related to cooking within a predetermined period.

The identification unit 334 refers to the payment history stored in the storage unit 32, and the total payment amount for the user corresponding to the acquired user ID who purchased sports-related products or services within a predetermined period is higher than the second reference value. In this case, the attribute of the user is specified as "sports lover". The second reference value is, for example, the average value of the total settlement amount for a plurality of users who have purchased sports-related products or services within a predetermined period.

The identifying unit 334 may identify the tendency of the user to visit the area based on the movement history information obtained by the user information obtaining unit 333 and indicating the history of movement of the user. For example, the identifying unit 334 identifies the frequency with which the user visits the area for a certain period of time. The identifying unit 334 may identify the time slot in which the user visits the area most frequently as the tendency of the user to visit the area. The identifying unit 334 may identify the length of time the user stays in a predetermined area as the tendency of the user to visit, based on the movement history information obtained by the user information obtaining unit 333 and indicating the history of movement of the user. For example, the identifying unit 334 may identify the average length of stay in a predetermined area when the user visits the predetermined area multiple times as the user's tendency to visit.

The identifying unit 334 may identify information about other services corresponding to the area on condition that the identified user's tendency satisfies a predetermined condition. The identifying unit 334 may identify information about other services corresponding to the identified attributes of the user. For example, it is assumed that the identifying unit 334 identifies that the number of visits to Town A is 15 times per month as the user's tendency, and that he likes cooking as the user's attribute. At this time, the specifying unit 334 refers to the service reference information shown in FIG. Identify the “Cooking Class Enrollment Coupon”.

As another example, the specifying unit 334 determines that the area corresponding to the position specified by the position specifying information acquired by the usage information acquiring unit 331 is “A town”, and the frequency with which the user visits A town is It is assumed that 3 times is specified as the user's tendency, and that the user's liking for sports is specified as the user's attribute. The identifying unit 334 refers to the service reference information shown in FIG. 5 to refer to the area name “Town A”, the condition of visit frequency “less than 10 times per month”, the user attribute “sports enthusiast”, Identify the perk "gym experience coupon" associated with the .

As another example, the specifying unit 334 determines that the area corresponding to the position specified by the position specifying information acquired by the usage information acquiring unit 331 is “A town”, and the frequency with which the user visits A town is It is assumed that five times is specified as the user's tendency, and that the user's liking for music is specified as the user's attribute. The identifying unit 334 identifies that no benefit is associated with the area name “A town”, the visit frequency condition “less than 10 times per month”, and the user attribute “music lover”. In this way, the identification unit 334 selects a privilege corresponding to the user's attribute or user's tendency, so that the interest of the user who received the privilege can be attracted.

Since the specifying unit 334 sends a different privilege to users who visit the area relatively frequently than users who visit the area relatively infrequently, the identification unit 334 sends a benefit to users who visit the area frequently or to the area. Efficient sales promotion means can be provided to business operators who want to preferentially attract users who have living areas.

The identifying unit 334 may identify information about other services corresponding to the predetermined area on condition that the identified staying time is equal to or longer than a predetermined time. The predetermined time is set, for example, by a business operator that provides other services. Specifically, the specifying unit 334 determines that the area corresponding to the location specified by the location specifying information acquired by the usage information acquisition unit 331 is “Town A” and the average stay time of the user when visiting A town. is less than 1 hour as the user's tendency, referring to the service reference conditions shown in FIG. Identify no associated perks available.

As another example, the specifying unit 334 determines that the area corresponding to the location specified by the location specifying information acquired by the usage information acquisition unit 331 is “B town”, and the average stay time of the user when visiting B town. is one hour or more as a tendency of the user, referring to the service reference conditions shown in FIG. The privilege "T coffee shop coupon (150 yen discount)" associated with the event is specified.

The specifying unit 334 may specify information about other services that can be provided in the area corresponding to the position indicated by the acquired position specifying information on condition that the usage information acquiring unit 331 acquires the specific usage information. The specific usage information indicates that the user has paid in advance the usage fee for the transportation provision service within a predetermined section for a predetermined effective period. When a user purchases a commuter pass and rides a vehicle that provides a transportation provision service, there is a possibility that the user's living area exists near the railway station or bus stop where the user rides. For this reason, the identification unit 334 can increase the number of times other services are used by users by targeting users who own commuter passes as targets for privilege distribution.

In the example of FIG. 7, it is assumed that the area corresponding to the position specified by the position specifying information acquired by the usage information acquisition unit 331 is "A town" and the usage information acquisition unit 331 acquires the specific usage information. The identifying unit 334 refers to the service reference information shown in FIG. 7 to identify the specific "U store coupon (200 yen discount)" associated with the acquisition of the specific usage information.

It is assumed that the area corresponding to the position specified by the position specifying information acquired by the usage information acquisition unit 331 is "A town" and the usage information acquisition unit 331 has not acquired the specific usage information. The specifying unit 334 refers to the service reference conditions shown in FIG. 7 to specify that no benefit is associated with the fact that the specific use information has not been acquired. In this way, the specifying unit 334 determines whether or not the area corresponding to the position specified by the position specifying information includes the living area of the user, based on whether the usage information acquiring unit 331 has acquired the specific usage information. Therefore, it is possible to provide useful information such as benefits to users who live in the area corresponding to the position specified by the position specifying information.

If there is no information related to other services stored in association with the specified user's tendency or the specified user's attribute in the service reference information stored in the storage unit 32, the specifying unit 334 Do not identify any information related to the Service. Further, the specifying unit 334 may specify information about other services corresponding to this area on condition that the user is a resident in the area in the specified tendency of the user. The specifying unit 334 outputs information about the specified other service to the transmission control unit 335 .

[Transmission of information about other services]
The transmission control unit 335 transmits various types of information to the user's information terminal 1 via the communication unit 31 . After the usage information acquisition unit 331 acquires the usage start information, the transmission control unit 335 transmits information about the other service specified by the specification unit 334 to the information terminal 1 of the user. For example, the transmission control unit 335 transmits privilege information indicating the privilege specified by the specifying unit 334 to the user's information terminal 1 as information about other services.

The transmission control unit 335 transmits information related to the other service to the information terminal 1 of the user when the usage start date and time acquired by the usage information acquisition unit 331 satisfies the conditions set by the business operator that provides the other service. may The transmission control unit 335 transmits information about the other service to the information terminal 1 of the user when the usage start date and time acquired by the usage information acquisition unit 331 does not satisfy the conditions set by the business operator that provides the other service. You don't have to. For example, when the usage start date and time acquired by the usage information acquisition unit 331 is within the period specified by the business operator that provides the other service, the transmission control unit 335 transmits information related to the other service to the user's information terminal. You may send.

The transmission control unit 335 transmits information on other services to the user's information terminal 1 together with response information responding to the use start information. The transmission control unit 335 transmits to the information terminal 1 of the user information about other services, including information about where the other services are provided.

FIG. 8 shows an example of information about other services. The image shown in FIG. 8 is displayed on the display of the information terminal 1 of the user. As shown in the upper part of FIG. 8 , the transmission control unit 335 transmits to the information terminal 1 a message “Your admission to the C railroad X station has been accepted” in response to the usage start information. As shown in the center of FIG. 8 , the transmission control unit 335 transmits a message to the information terminal 1, which guides the other service specified by the specifying unit 334, “A limited-time sale will be held at the supermarket marked with a circle today from 18:00.” Send to As shown in the lower part of FIG. 8, the transmission control unit 335 transmits to the information terminal 1 an image showing the location of the sales service of this supermarket on a map as information about the location of the sales service of this supermarket. .

[Processing procedure for providing privilege by information processing device 3]
FIG. 9 is a flowchart showing a processing procedure for providing a privilege by the information processing device 3. As shown in FIG. This processing procedure is started, for example, when the business device 2 acquires the user ID from the information terminal 1 by non-contact communication when the user gets on the vehicle that provides the transportation provision service.

First, the usage information acquisition unit 331 acquires usage start information indicating that usage of the transportation provision service has started from the business apparatus 2 (S101). The specifying unit 334 determines whether or not the usage start date and time acquired by the usage information acquiring unit 331 is earlier than the reference time (S102). If the usage start date and time acquired by the usage information acquiring unit 331 is before the reference time (YES in S102), the specifying unit 334 determines that the user is on her way to work from home (S103), and determines that the user is on her way to work. After coming to work and working at the location, returning to the location specified by the location-specific information by using the same transportation provision service after leaving the work location and getting off the vehicle at this location. Estimate (S104).

The transmission control unit 335 transmits to the information terminal 1 of the user a benefit that can be used for other services provided during the time period including the estimated time of getting off the car when leaving work (S105), and ends the process. If the usage start date and time acquired by the usage information acquiring unit 331 is after the reference time in the determination in S102 (NO in S102), the identifying unit 334 determines that the user is leaving work (S106). . The transmission control unit 335 transmits to the user's information terminal 1 a privilege that can be used for other services that will be provided from the next day onward during the time period that includes the usage start date and time (S107), and ends the process.

[Effects of the information processing device 3 of the present invention]
The transmission control unit 335 transmits to the information terminal 1 of the user information about other services that can be provided to the user in the area corresponding to the position of the user who has boarded the vehicle providing the transportation provision service. Alternatively, useful information such as benefits can be transmitted to users who may be in the living area such as the place of work. The transmission control unit 335 can provide effective sales promotion means to business operators that provide other services that want to attract users who may live in this area.

The present invention makes it possible to contribute to Goal 9 of the Sustainable Development Goals (SDGs) led by the United Nations, "Industry and technological innovation."

Although the present invention has been described above using the embodiments, the technical scope of the present invention is not limited to the scope described in the above embodiments, and various modifications and changes are possible within the scope of the gist thereof. be. For example, all or part of the device can be functionally or physically distributed and integrated in arbitrary units. In addition, new embodiments resulting from arbitrary combinations of multiple embodiments are also included in the embodiments of the present invention. The effect of the new embodiment caused by the combination has the effect of the original embodiment.

1 information terminal 2 business device 3 information processing device 31 communication unit 32 storage unit 33 control unit 331 usage information acquisition unit 332 payment processing unit 333 user information acquisition unit 334 identification unit 335 transmission control unit

Claims (16)

Position specifying information that can identify the position of a business device of a business operator that provides a transportation provision service to a user or an information terminal carried by a user who uses the transportation provision service before movement by the transportation provision service; Information for obtaining use start information indicating that use of the transportation provision service has started, including user identification information that identifies the user, and requesting payment of at least part of the usage fee for the transportation provision service as the usage start information; and
After the usage information acquisition unit acquires the usage start information, it is different from the transportation provision service that can be provided to the user in the area corresponding to the position indicated by the position specifying information acquired by the usage information acquisition unit. in which the same payment method as the payment method used for payment of the usage fee of the transportation provision service based on the user identification information is transmitted to the user's information terminal. and as the information on the other service, it is used when paying the usage fee of the other service with the same payment method as the payment method used for settlement of the usage fee of the transportation providing service based on the user identification information. a transmission control unit that transmits information about possible benefits to the information terminal of the user based on the user identification information;
An information processing device. The usage information acquisition unit obtains information from the business device installed as a fee collection device for collecting usage fees for the transportation provision service when the user boards a vehicle that provides the transportation provision service. obtain location-specific information;
The information processing device according to claim 1 . The usage information acquisition unit acquires specific usage information indicating that the user has paid in advance a usage fee within a predetermined section of the transportation provision service for a predetermined valid period,
On the condition that the specific usage information is acquired by the usage information acquisition unit, the transmission control unit controls the other information that can be provided in the area corresponding to the location indicated by the location specifying information acquired by the usage information acquisition unit. sending information about the service of the user to the user's information terminal,
The information processing apparatus according to claim 1 or 2. The transmission control unit transmits, as information on the other service, information on benefits available for the other service to the information terminal of the user.
The information processing apparatus according to any one of claims 1 to 3. The transmission control unit transmits information about the other service to the user's information terminal together with response information responding to the usage start information.
The information processing apparatus according to any one of claims 1 to 4. The transmission control unit transmits information about the other service, including information about the location where the other service is provided, to the information terminal of the user.
The information processing apparatus according to any one of claims 1 to 5. The usage information acquisition unit acquires information indicating a usage start date and time of the transportation provision service,
The transmission control unit transmits to the information terminal of the user the privilege information related to other services that can be used in a predetermined time period based on the usage start date and time acquired by the usage information acquisition unit.
The information processing apparatus according to any one of claims 1 to 5. When the usage start date and time acquired by the usage information acquisition unit is before a reference time, the transmission control unit transmits information about a service different from when the usage start date and time is after the reference time to the information of the user. send to the terminal
The information processing apparatus according to claim 7. The transmission control unit transmits information about the other service to the information terminal of the user when the usage start date and time satisfies a condition set by a business operator that provides the other service.
The information processing apparatus according to claim 7 or 8. a user information acquisition unit that acquires information about the user;
a specifying unit that specifies attributes of the user based on the information about the user acquired by the user information acquiring unit;
further comprising
The transmission control unit transmits information about the other service corresponding to the attribute of the user identified by the identification unit to the user's information terminal.
The information processing apparatus according to any one of claims 1 to 9. a user information acquisition unit that acquires information indicating a history of movement of the user;
an identification unit that identifies a tendency of the user to visit a predetermined area based on information indicating a history of movement of the user acquired by the user information acquisition unit;
with
The transmission control unit transmits information about the other service corresponding to the area to the information terminal of the user on condition that the tendency identified by the identification unit satisfies a predetermined condition.
The information processing apparatus according to any one of claims 1 to 9. a user information acquisition unit that acquires information indicating a history of movement of the user;
a specifying unit that specifies a stay time during which the user stays in a predetermined area based on information indicating a history of movement of the user acquired by the user information acquiring unit;
with
The transmission control unit transmits information about the other service corresponding to the predetermined area to the information terminal of the user on condition that the stay time specified by the specifying unit is equal to or longer than a predetermined time.
The information processing apparatus according to any one of claims 1 to 9. The resources for the privilege are supplied from the business operator that provides the other service,
The information processing apparatus according to any one of claims 1 to 9. The resource for the privilege is supplied from a local government that has jurisdiction over the area corresponding to the privilege,
The information processing apparatus according to any one of claims 1 to 9. The resource for the privilege is supplied from a business operator who manages the information processing device according to any one of claims 1 to 9,
Information processing equipment. the computer runs
Position specifying information that can identify the position of a business device of a business operator that provides a transportation provision service to a user or an information terminal carried by a user who uses the transportation provision service before movement by the transportation provision service; Information for obtaining use start information indicating that use of the transportation provision service has started, including user identification information that identifies the user, and requesting payment of at least part of the usage fee for the transportation provision service as the usage start information;
Another service different from the transportation provision service that can be provided to the user in the area corresponding to the position indicated by the acquired location identification information after the usage start information is acquired , the service being different from the transportation provision service. information on the other service for which the same payment method as the payment method used for payment of the usage fee based on the user identification information can be used is transmitted to the information terminal of the user; Information on benefits that can be used when paying the usage fee for the other service with the same payment method as the payment method used for payment of the usage fee for the means-providing service based on the user identification information is attached to the user identification information. transmitting to the user's information terminal based on
An information processing method comprising:

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