JP2023146787A - Information processing apparatus and information processing method - Google Patents

Abstract

To transmit a privilege to a user having a living area near a shop.SOLUTION: An information processing apparatus comprises: a use information acquisition unit 331 that acquires use start information which indicates that using of a moving means provision service is started, and which includes position identification information being able to identify a pre-moving position by the moving means provision service of a business device of a business operator providing the moving means provision service to a user or an information terminal carried by the user using the moving means provision service and user identification information identifying the user; and a transmission control unit 335 that transmits information associated with other service being different from the moving means provision service which can be provided to the user in an area corresponding to a position being indicated by the position identification information acquired by the use information acquisition unit 331 after the use information acquisition unit 331 acquires the use start information to the information terminal of the user.SELECTED DRAWING: Figure 2

Description

The present invention relates to an information processing device and an information processing method for transmitting information regarding a service.

2. Description of the Related Art It is widely practiced to issue benefits such as coupons that can be used to purchase products or services at stores. For example, Patent Document 1 describes transmitting information indicating benefits to the information terminals of users within a predetermined range from the location of a store.

JP2016-71652A

If a store wants to increase the number of repeat customers who use the store repeatedly, it is desirable to provide information to users who live near the store, rather than to people who simply pass by the store by train or car. . However, the conventional technology has a problem in that information is transmitted regardless of whether there is a living area near the store.

The present invention has been made in view of the above circumstances, and an object of the present invention is to provide an information processing device and an information processing method that can send benefits to users whose living area is near a store.

The information processing device according to the first aspect of the present invention is a business device of a business operator that provides a transportation provision service to users, or an information processing device of an information terminal carried by a user who uses the transportation provision service. a usage information acquisition unit that acquires usage start information indicating that the user has started using the transportation means provision service, including location specifying information that can identify the location before movement and user identification information that identifies the user; After the usage information acquisition unit acquires the usage start information, the transportation means provision service that can be provided to the user in the area corresponding to the location indicated by the position specifying information acquired by the usage information acquisition unit is different. and a transmission control unit that transmits information regarding the service to the user's information terminal.

The usage information acquisition unit acquires the information from the business device installed as a fee collection device for collecting a usage fee for the transportation provision service when the user rides a vehicle that provides the transportation provision service. Location information may also be obtained. The usage information acquisition unit acquires specific usage information indicating that the user has paid in advance a usage fee within a predetermined section of the transportation means provision service during a predetermined validity period, and the transmission control unit On the condition that the usage information acquisition unit has acquired the information, information about the other service that can be provided in the area corresponding to the location indicated by the location information acquired by the usage information acquisition unit is collected from the user's information. It may also be sent to the terminal.

The transmission control unit may transmit information on benefits that can be used for the other service to the user's information terminal as the information regarding the other service. The transmission control unit includes information regarding the other service that can be used when paying the usage fee for the other service using the same payment method as the payment method used to pay the usage fee for the transportation means providing service. The benefit may be transmitted to the user's information terminal.

The transmission control unit may transmit information regarding the other service to the user's information terminal along with response information in response to the usage start information. The transmission control unit may transmit information regarding the other service, including information regarding a location where the other service is provided, to the user's information terminal.

The usage information acquisition unit acquires information indicating the start date and time of use of the transportation means providing service, and the transmission control unit allows the service to be used during a predetermined time period based on the usage start date and time acquired by the usage information acquisition unit. Information on the benefits regarding other services may be transmitted to the user's information terminal. When the usage start date and time acquired by the usage information acquisition unit is before a reference time, the transmission control unit transmits information about the service that is different from when the usage start date and time is after the reference time to the user's information. It may also be sent to the terminal.

The transmission control unit may transmit information regarding the other service to the user's information terminal when the usage start date and time satisfies a condition set by a business providing the other service. The information processing device further includes a user information acquisition unit that acquires information about the user, and a specification unit that specifies attributes of the user based on the information about the user acquired by the user information acquisition unit. , the transmission control unit may transmit information regarding the other service corresponding to the user's attribute specified by the identification unit to the user's information terminal.

The information processing device includes a user information acquisition unit that acquires information indicating a history of movement of the user, and a user information acquisition unit that acquires information indicating a history of movement of the user, based on information indicating a history of movement of the user, which is acquired by the user information acquisition unit. a specifying unit that specifies a tendency to visit the area, and the transmission control unit transmits information regarding the other service corresponding to the area on the condition that the tendency specified by the specifying unit satisfies a predetermined condition. may be transmitted to the user's information terminal.

The information processing device includes a user information acquisition unit that acquires information indicating a history of movement of the user, and a user information acquisition unit that acquires information indicating a history of movement of the user, based on information indicating a history of movement of the user, which is acquired by the user information acquisition unit. a specifying unit that specifies a stay time in the specified area, and the transmission control unit is configured to transmit information to the other corresponding to the predetermined area on the condition that the stay time specified by the specifying unit is equal to or longer than a predetermined time. Information regarding the service may be transmitted to the user's information terminal. The usage information acquisition unit may acquire, as the usage start information, information requesting payment of at least part of the usage fee for the transportation means providing service.

The information processing method of the second aspect of the present invention is executed by a computer and is performed on a business device of a business operator that provides a transportation provision service to a user, or an information terminal carried by a user who uses a transportation provision service. A step of acquiring usage start information indicating that the user has started using the transportation provision service, including location specifying information that can specify the position before movement by the transportation provision service and user identification information that identifies the user. After acquiring the usage start information, the user's information terminal transmits information regarding other services different from the transportation provision service that can be provided to the user in the area corresponding to the location indicated by the acquired location specifying information. and transmitting the information to the computer.

According to the present invention, benefits are transmitted to users whose living area is near a store.

An overview of an information processing system according to an embodiment is shown. The configuration of the information processing device is shown. An example of service reference information stored in the storage unit is shown. An example of service reference information stored in the storage unit is shown. Another example of service reference information is shown. An example of service reference information is shown below. An example of service reference information is shown below. Examples of information about other services are shown. It is a flowchart which shows the processing procedure of provision of a privilege by an information processing device.

[Overview of information processing system]
FIG. 1 shows an overview of an information processing system S according to an embodiment. The information processing system S includes an information terminal 1, a business device 2, and an information processing device 3. The information terminal 1 is, for example, a smartphone of a user of a transportation provision service. The information terminal 1 communicates with the information processing device 3 via the network. The information terminal 1 is capable of paying usage fees for transportation provision services through non-contact communication such as NFC (Near Field Communication). The transportation providing service is, for example, a railway. The transportation provision service may be a bus.

The business device 2 is managed by a business operator that provides transportation provision services to users. The business device 2 communicates with the information terminal 1 through non-contact communication. The business device 2 communicates with the information processing device 3 via the network. In the example of FIG. 1, the business device 2 is a toll collection device for collecting the usage fee or a part of the usage fee of the transportation provision service from the user when the user rides a vehicle that provides the transportation provision service. It is installed as a ticket gate. In this embodiment, the case where the toll collection device is a ticket gate device is mainly illustrated, but the toll collection device may be a device for collecting tolls in a taxi, a bus, or the like. A portion of the usage fee is, for example, an amount equivalent to the initial fare.

The information processing device 3 is, for example, a server. The information processing device 3 communicates with the information terminal 1 and the business device 2 via the network. The overall flow of the information processing system S will be described below with reference to FIG. First, the user's information terminal 1 transmits user identification information (hereinafter referred to as user ID) for identifying the user through non-contact communication when passing through a ticket gate to board a vehicle that provides a transportation service. It is transmitted to the business device 2 ((1) in FIG. 1).

The business device 2 acquires user identification information from the information terminal 1. The business device 2 transmits usage start information indicating that the user has started using the transportation provision service to the information processing device 3 ((2) in FIG. 1). The usage start information includes location specifying information that can specify the location of the business device 2 of the business that provides the transportation provision service to the user, and the received user ID.

The information processing device 3 stores a plurality of areas in association with information regarding other services that can be provided to users in each area. The other services are services different from the transportation provision service used by the user of the information terminal 1.

The information processing device 3 specifies information regarding other services stored in association with the area corresponding to the location specified by the location specifying information included in the acquired usage start information ((3) in FIG. 1). . The information processing device 3 transmits information regarding the specified other service to the information terminal 1 of the user corresponding to the user ID included in the acquired usage start information ((4) in FIG. 1).

The area corresponding to the position where the user gets into the vehicle provided by the transportation provision service may include the user's living area, such as the user's home or place of work. The information processing device 3 transmits to the user's information terminal 1 information regarding other services that can be provided to the user in the area corresponding to the user's location, that is, the location of the business device 2 whose user ID has been acquired through contactless communication. Therefore, useful information such as special offers can be sent to users who may live in this area. The information processing device 3 can provide effective sales promotion means to businesses that provide other services that want to attract users who live in this area.

[Configuration of information processing device 3]
FIG. 2 shows the configuration of the information processing device 3. As shown in FIG. The information processing device 3 includes a communication section 31, a storage section 32, and a control section 33. The control unit 33 includes a usage information acquisition unit 331, a payment processing unit 332, a user information acquisition unit 333, a specification unit 334, and a transmission control unit 335.

The communication unit 31 is an interface for communicating with the information terminal 1 and the business device 2 via the network. The storage unit 32 is a storage medium including ROM (Read Only Memory), RAM (Random Access Memory), and the like. The storage unit 32 stores programs executed by the control unit 33.

The storage unit 32 stores service reference information that associates one or more areas with information regarding other services that can be provided to users in the corresponding areas. Another service is, for example, a service that provides food and drink at a restaurant in an area corresponding to the location where the user gets into the vehicle that provides the transportation payment service.

Information regarding other services is set in advance by, for example, a business providing the other services. In the service reference information stored in the storage unit 32, information regarding other services may be associated with all of one or more areas, or information regarding other services may be associated with only some areas in the service reference information. It may be. Information regarding other services may include information regarding locations where other services are provided.

The information regarding other services is, for example, information on benefits that can be used when paying usage fees for other services, and information on stores and facilities that provide other services. Benefits may include discounts or discounts on usage fees when paying usage fees for other services, points awarded when paying usage fees for other services, or predetermined premiums. may be given. The benefit may be providing the user with a stamp corresponding to an electronic stamp card held by the user. For example, by providing a certain amount of stamps corresponding to this electronic stamp card, the provided stamps may be exchangeable for prizes.

The benefit can be used, for example, when paying the usage fee for another service using the same payment method used to pay the usage fee for the transportation provision service. Funds for this benefit are provided by businesses providing other services or local governments that have jurisdiction over the area corresponding to this benefit. Funds for the benefit may be supplied from a communication carrier that manages the information processing device 3 or a carrier that provides a transportation means provision service.

FIG. 3 shows an example of service reference information stored in the storage unit 32. The service reference information shown in Figure 3 includes area names of multiple areas, information on benefits that can be used when paying usage fees for other services that can be provided to users in each area, and information on how to distribute benefits. It is associated with a time zone.

In the example shown in the first row from the top and the first column from the left in FIG. It is associated with a benefit "X Super Coupon" that can be used when making a payment. This benefit "X Super Coupon" is a coupon for residents living in A Town. Users who use the transportation provision service from a location corresponding to Town A during the time period "before 12 o'clock" are relatively likely to be residents who go to work from their homes in Town A, so we provide special benefits for residents. "X Super Coupon" will be distributed.

In the example shown in the first row from the top and second column from the left in FIG. 3, the area name "A town", the time period "after 12 o'clock", and the service of food and drink at the Y Izakaya store in this area. It is associated with the benefit ``Y Izakaya Coupon,'' which can be used when paying the usage fee. This benefit, ``Y Izakaya Coupon,'' is a coupon for employees who go to work in Town A. Users who use the transportation provision service from a location corresponding to Town A during the time period "after 12 o'clock" are likely to be working people leaving their workplaces in Town A. Eligible for distribution of "Y Izakaya Coupons".

FIG. 4 shows an example of service reference information stored in the storage unit 32. The service reference information shown in Figure 4 includes area names of multiple areas, information on benefits that can be used when paying usage fees for other services that can be provided to users in each area, and service provision times. It is associated with the obi. The example of service reference information shown in FIG. 4 is different from the service reference information shown in FIG. 3, which is associated with a time period for transmitting benefits, in that it is associated with a time period in which other services are provided.

In the example shown in the first row from the top and second column from the left in FIG. It is associated with the benefit "S Ramen Coupon" that can be used when paying the fee.

In the service reference information stored in the storage unit 32, information indicating an area such as an area name may be further associated with information indicating a condition regarding a user's tendency to visit the area. The area is a target area for transmitting information related to other services, or a target area to which information related to other services is not transmitted. The conditions related to the user's tendency to visit an area are indicators used by the specifying unit 334, which will be described later, to specify benefits based on the user's tendency to visit the area, such as the frequency and time of day.

The information indicating conditions related to a user's tendency to visit an area may indicate, for example, conditions regarding a time period in which a user visits an area. The information indicating a condition regarding a user's tendency to visit an area may indicate a condition regarding the frequency of a user visiting an area. The information indicating a condition regarding a user's tendency to visit an area may indicate a condition regarding whether the user resides within the area.

In the service reference information stored in the storage unit 32, attribute information indicating user attributes may be further associated with information indicating an area such as an area name. FIG. 5 shows another example of service reference information. In the example of FIG. 5, the service reference information stored in the storage unit 32 includes an area name, a visit frequency condition for a user to visit a predetermined area, a user attribute, and available benefits in association with each other. It is being

In the example shown in FIG. 5, a user whose visit frequency to "Town A" is "less than 10 times per month" and whose user attribute is "I like cooking" is given the option of "cooking class experience" available in Town A. Users who visit "Town A" more than 10 times per month and whose user attribute is "I love cooking" will be provided with a "coupon for joining a cooking class." It is shown that.

In the example shown in the first row from the top and third column from the left in FIG. is associated with "None" indicating that no benefit information will be sent. This item indicates that no benefits are provided to users whose frequency of visits to "Town A" is "less than 10 times per month" and whose user attribute is "music lover." In the service reference information stored in the storage unit 32, benefits may be associated with all combinations of area, visit frequency conditions, and user attributes, or benefits may be associated with only some combinations. good.

The information indicating the condition regarding the tendency of the user to visit the area may indicate the condition of the length of time the user stayed in the area. FIG. 6 shows an example of service reference information stored in the storage unit 32. In the example of FIG. 6, the service reference information stored in the storage unit 32 is associated with the area name, the average stay time condition when the user visits a predetermined area, and the available benefits. There is. The example shown in FIG. 6 shows that no benefits are provided to users whose average stay time when visiting "Town A" is "less than one hour." On the other hand, users whose average stay time when visiting "A Town" is "1 hour or more" can receive a 200 yen discount on products at V Stationery Store in A Town. This indicates that a ``coupon (200 yen discount)'' will be provided.

In the service reference information stored in the storage unit 32, information indicating an area such as an area name may be associated with information indicating whether specific usage information has been acquired. The information indicating the presence or absence of specific usage information is whether the usage fee has been paid in advance for use within a predetermined section within a predetermined validity period of the transportation provision service, that is, whether the usage fee is paid in advance for use within a predetermined section with a predetermined validity period. Indicates the condition as to whether the user has purchased a commuter pass. When a user uses a commuter pass when using a transportation provision service, a usage information acquisition unit 331, which will be described later, acquires specific usage information. The predetermined validity period is, for example, a period that includes the time when the usage information acquisition unit 331 acquires the usage start information. The predetermined section is a section that includes a train station or bus stop of the transportation provision service that corresponds to the position specified by the position specifying information acquired by the usage information acquisition unit 331.

FIG. 7 shows an example of service reference information. In the example shown in the first row from the top and the first column from the left in FIG. It is associated with the benefit ``U Store Coupon (200 yen discount),'' which allows you to receive a 200 yen discount on the payment amount when making a payment. This benefit "X Super Coupon" is a coupon for residents or employees of Town A. Users who use a commuter pass to board a vehicle that provides transportation services are likely to have a living area such as a home or work place near the train station or bus stop where they boarded the vehicle, so they must be a resident or Employees will be eligible for the distribution of the ``U Store Coupon (200 yen discount)'' benefit.

In the example shown in the first row from the top and second column from the left in FIG. 7, no usable benefits are associated with the area name "A town" and the fact that specific usage information has not been acquired. Users who ride a vehicle that provides transportation services without using a commuter pass are less likely to have a living area near the train station or bus stop where they ride, compared to users who ride using a commuter pass. Therefore, it is not eligible for benefit distribution. The storage unit 32 stores location specifying information for specifying the location of the user's information terminal 1, movement history information that associates the user's user ID and the acquisition time at which this location specifying information was acquired. .

The control unit 33 in FIG. 2 is, for example, a CPU (Central Processing Unit). The control unit 33 functions as a usage information acquisition unit 331, a payment processing unit 332, a user information acquisition unit 333, a specification unit 334, and a transmission control unit 335 by executing the program stored in the storage unit 32.

The usage information acquisition unit 331 communicates with the information terminal 1 or the business device 2 via the communication unit 31. The usage information acquisition unit 331 acquires usage start information indicating that usage of the transportation provision service has started. The usage information acquisition unit 331 acquires usage start information from the business device 2 installed as a ticket gate device for collecting usage fees for the transportation provision service when the user gets on a vehicle that provides the transportation provision service. do. When the user uses a transportation provision service such as a bus, the usage information acquisition unit 331 may acquire usage start information from the business device 2 mounted on the vehicle that provides the transportation provision service.

The usage information acquisition unit 331 may acquire usage start information including information requesting payment of at least part of the usage fee for the transportation provision service. The information requesting payment includes, for example, the name of the transportation provision service to which payment is to be made, the business ID of the business that provided this transportation provision service, and the payment amount. The payment method for the usage fee for the transportation provision service is, for example, NFC payment. The payment method may be credit card payment or QR code (registered trademark) payment.

The usage start information acquired by the usage information acquisition unit 331 includes location specifying information that can identify the location of the business device 2 of the business operator that provides the transportation provision service to the user, and a user ID. The position specifying information is, for example, a business device ID for identifying the business device 2. The usage information acquisition unit 331 is capable of specifying the location of the information terminal 1 carried by the user using the transportation provision service before it is moved by the transportation provision service, instead of the location specifying information that identifies the location of the business device 2. It is also possible to obtain usage start information including location specifying information.

The usage information acquisition unit 331 may acquire specific usage information indicating that the user has paid in advance a usage fee within a predetermined section during a predetermined validity period of the transportation provision service. For example, when the business device 2 acquires specific usage information from the information terminal 1 used as a commuter pass for the user to use a vehicle provided in the mobility information providing service, the usage information acquisition unit 331 Usage start information including usage information is acquired from the business device 2.

The usage information acquisition unit 331 acquires information indicating the start date and time of usage of the transportation provision service. For example, the usage information acquisition unit 331 acquires the date and time when the usage start information was acquired from the business device 2 as the usage start date and time. The usage information acquisition unit 331 outputs the acquired usage start information to the payment processing unit 332 and the identification unit 334.

[Payment of usage fee]
The payment processing unit 332 settles the usage fee for the transportation provision service based on the information requesting payment of the usage fee for the transportation provision service or a part thereof included in the usage start information acquired by the usage information acquisition unit 331. do. First, the payment processing unit 332 determines whether the balance of electronic currency held by the user corresponding to the user ID acquired by the usage information acquisition unit 331 is equal to or greater than the payment amount of the usage fee for the transportation provision service. The payment processing unit 332 determines whether the business operator with the business ID included in the payment request is a business operator that allows NFC payment.

The payment processing unit 332 determines that the business operator with the business ID included in the usage start information is a business that can perform NFC payments, and the electronic currency owned by the user corresponding to the user ID acquired by the usage information acquisition unit 331. If the balance is equal to or greater than the payment amount of the usage fee for the transportation means provision service, the payment corresponding to the payment request is executed. The payment processing unit 332 handles electronic currency held by the user corresponding to the user ID acquired by the usage information acquisition unit 331, if the business operator with the business ID included in the usage start information is not a business that allows NFC payments, or If the balance is less than the payment amount of the usage fee for the transportation provision service, the payment corresponding to the payment request is not executed.

[Obtain information about users]
The user information acquisition unit 333 acquires information regarding the user before the usage information acquisition unit 331 acquires usage start information. The user information acquisition unit 333 acquires movement history information indicating a history of movement of the user as information regarding the user. For example, the user information acquisition unit 333 acquires location specifying information and a user ID for specifying the user's location from the information terminal 1 at predetermined intervals. The user information acquisition unit 333 associates the acquired location information, the user ID, and the acquisition time at which the location information was acquired, and stores them in the storage unit 32 as movement history information.

The user information acquisition unit 333 may acquire, as information regarding the user, a payment history of payments for products purchased by the user or usage fees for services. The user information acquisition unit 333 may acquire a payment history that associates the name of the product or service purchased by the user, the payment time, and the payment amount, and store the acquired payment history in the storage unit 32.

[Identification of information regarding other services]
The specifying unit 334 specifies information regarding other services that can be provided to the user in the area corresponding to the position specified by the position specifying information obtained by the usage information obtaining unit 331. The other services are services different from the transportation provision service. The information regarding other services is, for example, information on benefits available for other services.

First, the specifying unit 334 reads out the service reference information stored in the storage unit 32 from the storage unit 32. The identification unit 334 refers to the read service reference information and identifies information regarding other services stored in association with the area corresponding to the location specified by the location identification information acquired by the usage information acquisition unit 331. .

The identifying unit 334 identifies information regarding a service that is different from when the usage start date and time acquired by the usage information acquisition unit 331 is before the reference time than when the usage start date and time is after the reference time. The specifying unit 334 determines that the reference time is, for example, a time later than the rush hour for going to work for the transportation providing service used by the user, and later than the rush hour for returning home for the transportation providing service used by the user. is also the previous time.

The identification unit 334 determines that the user of the information terminal 1 is on his way to work from his home when the usage start date and time acquired by the usage information acquisition unit 331 is before the reference time. When determining that the user of the information terminal 1 is on his way to work from his home, the specifying unit 334 estimates that the user's home is located in the area corresponding to the position specified by the position specifying information, and provides information for residents. Identify benefits.

On the other hand, when the usage start date and time acquired by the usage information acquisition unit 331 is after the reference time, the identification unit 334 determines that the user of the information terminal 1 is on his way to leave from his work place. If the identification unit 334 determines that the user of the information terminal 1 is on his way home from work, the identification unit 334 estimates that the user's work location is in the area corresponding to the location identified by the location identification information, and identifies the user at work. Identify benefits for

In the example of FIG. 3, if the area corresponding to the location specified by the location specifying information is "A town" and the usage start time is 10 o'clock, the specifying unit 334 sets the area name to "A town". A privilege "X super coupon" for residents stored in association with the time zone "before 12 o'clock" is specified as information regarding other services. If the area corresponding to the location specified by the location identification information is "B Town" and the usage start time is 15:00, the specifying unit 334 specifies the area name "B Town" and the time period "after 12:00". ” is specified as information regarding other services.

The specifying unit 334 specifies information on benefits related to other services that can be used during a predetermined time period based on the usage start date and time acquired by the usage information acquisition unit 331. The identification unit 334 determines that the user of the information terminal 1 is on his way to work from his home when the usage start date and time acquired by the usage information acquisition unit 331 is before the reference time. When determining that the user of the information terminal 1 is on his way to work from his home, the identifying unit 334 determines that the user of the information terminal 1 goes to work at a work place, works, leaves the work place, and returns to work using the same means of transportation. By using the provided service, the user returns to the location specified by the location specifying information, and estimates the exit time when leaving the vehicle at this location.

For example, the specifying unit 334 estimates the time after the reference time from the usage start date and time acquired by the usage information acquisition unit 331 as the time for getting off the vehicle at the time of leaving work. The reference time is, for example, the sum of the average value of the working hours of a plurality of users and the average value of the time required for commuting of the plurality of users. The specifying unit 334 specifies information regarding other services provided during a time period including the estimated time of getting off the vehicle at the time of leaving work.

The specifying unit 334 determines that the user of the information terminal 1 is on his way to leave from his work place when the usage start date and time acquired by the usage information acquisition unit 331 is before the reference time. If the identification unit 334 determines that the user of the information terminal 1 is on his way to leave from his work place, the identification unit 334 determines that the information terminal 1 is provided during a time period that includes the time corresponding to the usage start date and time acquired by the usage information acquisition unit 331 from the next day onwards. Identify information about other services you use.

Assuming that the area corresponding to the location specified by the location specifying information is "Town A" and the usage start time is 10 o'clock, the identification unit 334 determines that the usage start date and time is from 12 o'clock which is the reference time. Therefore, it is determined that the user of the information terminal 1 is on his way to work from his home. The specifying unit 334 estimates 20:00, which is a reference time (in this example, 10 hours) after the start date and time of use, as the time to get off the car at the time of leaving work. The specifying unit 334 refers to the service reference information shown in FIG. 4 and associates the area name "Town A" with the time period "after 18:00" including the estimated time of getting off at work (8:00 p.m.). Specify the benefit “Y Izakaya Coupon”.

Assuming that the area corresponding to the location specified by the location identification information is "A town" and the usage start time is 17:00, the identification unit 334 determines that the usage start date and time is after the reference time (12:00). Therefore, it is determined that the user of the information terminal 1 is on his way to leave from his work place. The specifying unit 334 refers to the service reference table shown in FIG. 4 and selects the area "A town" corresponding to the location specified by the location specifying information and the time zone "A town" corresponding to the specified usage start date and time (17:00). 15:00 to 18:00" is specified. In this way, the specifying unit 334 determines whether the user is a worker or a resident of the area corresponding to the location specified by the location specifying information, and specifies the benefit corresponding to the result of this determination. , it is possible to identify benefits useful to the user.

The identifying unit 334 may identify the attributes of the user based on the information regarding the user acquired by the user information acquiring unit 333. More specifically, the identifying unit 334 determines whether the user corresponding to the user ID acquired by the usage information acquiring unit 331 has purchased a cooking-related product or service within a predetermined period if the total payment amount is higher than the first reference value. Identify the attribute of "I like cooking". The first reference value is, for example, an average value of the total amount of payments made by a plurality of users who purchased cooking-related products or services within a predetermined period.

The identifying unit 334 refers to the payment history stored in the storage unit 32 and determines that the total amount of payments made by the user corresponding to the acquired user ID who purchased sports-related products or services within a predetermined period is higher than the second reference value. In this case, the user's attribute is specified as "sports lover." The second reference value is, for example, an average value of the total amount of payments made by a plurality of users who purchased sports-related products or services within a predetermined period.

The specifying unit 334 may specify the tendency of the user to visit an area based on movement history information indicating the history of movement of the user obtained by the user information obtaining unit 333. For example, the identification unit 334 identifies the frequency with which a user visits an area within a certain period of time. The identifying unit 334 may identify the time period in which the user visits the area the most times as the user's tendency to visit the area. The identification unit 334 may identify the length of time the user stays in a predetermined area as the user's visit tendency, based on movement history information indicating the user's movement history acquired by the user information acquisition unit 333. For example, the specifying unit 334 may specify the average length of stay in the predetermined area when the user visits the predetermined area multiple times as the user's visit tendency.

The identifying unit 334 may identify information regarding other services corresponding to the area on the condition that the identified user's tendency satisfies a predetermined condition. The identifying unit 334 may identify information regarding other services corresponding to the attributes of the identified user. For example, assume that the specifying unit 334 specifies that the user visits Town A 15 times per month as the user's tendency, and specifies that the user likes cooking as the user's attribute. At this time, the specifying unit 334 refers to the service reference information shown in FIG. Identify the “Cooking Class Enrollment Coupon.”

As another example, the specifying unit 334 may determine that the area corresponding to the location specified by the location specifying information obtained by the usage information obtaining unit 331 is “A town” and that the frequency of the user visiting A town is about 1 month. Assume that you have specified that you have played sports 3 times as a user tendency, and that you have specified that you love sports as a user attribute. The specifying unit 334 refers to the service reference information shown in FIG. 5 and determines that the area name is "A town", the visit frequency condition is "less than 10 times per month", and the user attribute is "sports lover". Identify the benefit "gym experience coupon" associated with.

As another example, the specifying unit 334 may determine that the area corresponding to the location specified by the location specifying information obtained by the usage information obtaining unit 331 is “A town” and that the frequency of the user visiting A town is about 1 month. Assume that the user has identified 5 times as a user's tendency, and that liking music has been identified as a user's attribute. The specifying unit 334 specifies that no benefits are associated with the area name "A town", the visit frequency condition "less than 10 times per month", and the user attribute "music lover". In this way, the specifying unit 334 selects a benefit that corresponds to the user's attributes or user tendencies, thereby attracting the interest of the user who has received the benefit.

The specifying unit 334 sends different benefits to users who visit the area relatively frequently than to users who visit the area relatively infrequently. It is possible to provide efficient sales promotion means to business operators who wish to preferentially attract users who have living areas.

The specifying unit 334 may specify information regarding other services corresponding to the predetermined area on the condition that the specified stay time is longer than a predetermined time. The predetermined time is set, for example, by a business providing another service. Specifically, the identifying unit 334 determines that the area corresponding to the location specified by the location identifying information acquired by the usage information acquiring unit 331 is “A town” and that the average length of stay when the user visits A town is “A town”. Assuming that the user's tendency is to spend less than 1 hour, the service reference conditions shown in Figure 6 are referred to, and the area name ``Town A'' and the average length of stay condition ``less than 1 hour'' are specified. Identify available benefits that are not associated.

As another example, the specifying unit 334 may determine that the area corresponding to the location specified by the position specifying information obtained by the usage information obtaining unit 331 is “B Town” and the average stay time of the user when visiting B Town. Assuming that it has been identified as a user tendency that the average stay time is 1 hour or more, referring to the service reference conditions shown in Figure 6, the area name ``B town'' and the average stay time condition ``1 hour or more'' are satisfied. Specify the benefit “T coffee shop coupon (150 yen discount)” associated with the item.

The specifying unit 334 may specify information regarding other services that can be provided in the area corresponding to the location indicated by the acquired position specifying information, on the condition that the specific use information has been acquired by the usage information acquiring unit 331. The specific usage information indicates that the user has paid in advance a usage fee within a predetermined section of the transportation provision service within a predetermined validity period. When a user purchases a commuter pass and rides a vehicle that provides a transportation service, there is a possibility that the user's living area exists near the train station or bus stop where the user rides. For this reason, the specifying unit 334 can increase the number of times that other services are used by users by distributing benefits to users who own commuter passes.

In the example of FIG. 7, it is assumed that the area corresponding to the location specified by the position specifying information acquired by the usage information acquisition unit 331 is “A town” and that the usage information acquisition unit 331 has acquired the specific usage information. The specifying unit 334 refers to the service reference information shown in FIG. 7 and specifies the specific "U store coupon (200 yen discount)" associated with the acquisition of the specific usage information.

It is assumed that the area corresponding to the location specified by the position specifying information acquired by the usage information acquisition unit 331 is “A town” and that the usage information acquisition unit 331 has not acquired the specific usage information. The specifying unit 334 refers to the service reference conditions shown in FIG. 7 and specifies that no benefits are associated with not having acquired specific usage information. In this way, the specifying unit 334 determines whether the user's living area is in the area corresponding to the position specified by the position specifying information, based on whether the use information obtaining unit 331 has obtained specific use information. Therefore, it is possible to provide useful information such as benefits to users whose living area is in the area corresponding to the position specified by the position specifying information.

When there is no information related to other services stored in association with the trends of the specified user or the attributes of the specified user in the service reference information stored in the storage unit 32, the specifying unit 334 identifies other services. Do not identify information related to the Service. Further, the specifying unit 334 may specify information regarding other services corresponding to the area on the condition that the user is a resident of the area according to the specified user's tendency. The specifying unit 334 outputs information regarding the specified other services to the transmission control unit 335.

[Transmission of information, etc. regarding other services]
The transmission control unit 335 transmits various types of information to the user's information terminal 1 via the communication unit 31. After the usage information acquisition unit 331 acquires the usage start information, the transmission control unit 335 transmits information regarding other services identified by the identification unit 334 to the user's information terminal 1. For example, the transmission control unit 335 transmits benefit information indicating the benefit specified by the specifying unit 334 to the user's information terminal 1 as information regarding other services.

The transmission control unit 335 transmits information regarding other services to the user's information terminal 1 when the usage start date and time acquired by the usage information acquisition unit 331 satisfies the conditions set by the operator providing the other services. It's okay. The transmission control unit 335 transmits information regarding other services to the user's information terminal 1 when the usage start date and time acquired by the usage information acquisition unit 331 does not satisfy the conditions set by the operator providing the other services. You don't have to. For example, if the usage start date and time acquired by the usage information acquisition unit 331 is within the period specified by the operator providing the other service, the transmission control unit 335 transmits information regarding the other service to the user's information terminal. You can also send it.

The transmission control unit 335 transmits information regarding other services to the user's information terminal 1 along with response information in response to the usage start information. The transmission control unit 335 transmits information regarding other services, including information regarding the location where the other services are provided, to the user's information terminal 1.

FIG. 8 shows an example of information regarding other services. The image shown in FIG. 8 is displayed on the display of the user's information terminal 1. As shown in the upper part of FIG. 8, the transmission control unit 335 transmits to the information terminal 1 a message "Entry to C Railway Station X has been accepted" in response to the usage start information. As shown in the center of FIG. 8, the transmission control unit 335 transmits to the information terminal 1 the message “A time sale will be held from 6:00 pm today at the supermarket marked with a circle.” Send to. As shown in the lower part of FIG. 8, the transmission control unit 335 transmits to the information terminal 1 an image showing the locations where the supermarket's sales services are provided on a map as information regarding the locations where the supermarket's sales services are provided. .

[Processing procedure for providing benefits by information processing device 3]
FIG. 9 is a flowchart showing the processing procedure for providing benefits by the information processing device 3. This processing procedure starts, for example, when the business device 2 acquires the user ID from the information terminal 1 through non-contact communication when the user gets into a vehicle that provides transportation provision service.

First, the usage information acquisition unit 331 acquires usage start information indicating that usage of the transportation provision service has started from the business device 2 (S101). The specifying unit 334 determines whether the usage start date and time acquired by the usage information acquisition unit 331 is before the reference time (S102). If the usage start date and time acquired by the usage information acquisition unit 331 is before the reference time (YES in S102), the identification unit 334 determines that the user is on his way to work from home (S103), and the identification unit 334 determines that the user is on his way to work from home (S103). After going to work at a location and working, you can leave the work location and use the same transportation provision service to return to the location specified by the location identification information, and get off the vehicle at this location. Estimate (S104).

The transmission control unit 335 transmits to the user's information terminal 1 the benefits that can be used for other services provided during the time period including the estimated time of getting off the car at the time of leaving work (S105), and ends the process. If the usage start date and time acquired by the usage information acquisition unit 331 in the determination in S102 is after the reference time (NO in S102), the identification unit 334 determines that the user is on the way to leave the work place (S106). . The transmission control unit 335 transmits to the user's information terminal 1 the benefits that can be used for other services provided from the next day onwards during the time period including the usage start date and time (S107), and ends the process.

[Effects achieved by the information processing device 3 of the present invention]
The transmission control unit 335 transmits to the user's information terminal 1 information regarding other services that can be provided to the user in the area corresponding to the location of the user riding in the vehicle that provides the transportation provision service. Alternatively, useful information such as special benefits can be sent to users who may have living areas such as places of work. The transmission control unit 335 can provide effective promotional means to businesses that provide other services that want to attract users who may live in this area.

Furthermore, the present invention makes it possible to contribute to Goal 9 of the Sustainable Development Goals (SDGs) led by the United Nations, "Create a foundation for industry and technological innovation."

Although the present invention has been described above using the embodiments, the technical scope of the present invention is not limited to the scope described in the above embodiments, and various modifications and changes can be made within the scope of the gist. be. For example, all or part of the device can be functionally or physically distributed and integrated into arbitrary units. In addition, new embodiments created by arbitrary combinations of multiple embodiments are also included in the embodiments of the present invention. The effects of the new embodiment resulting from the combination have the effects of the original embodiment.

1 Information terminal 2 Business device 3 Information processing device 31 Communication section 32 Storage section 33 Control section 331 Usage information acquisition section 332 Payment processing section 333 User information acquisition section 334 Identification section 335 Transmission control section

Claims (15)

Location specifying information that can identify the location of a business device of a business operator that provides a transportation provision service to users, or an information terminal carried by a user using the transportation provision service, before it is moved by the transportation provision service; a usage information acquisition unit that acquires usage start information indicating that usage of the transportation means provision service has started, including user identification information that identifies the user;
After the usage information acquisition unit acquires the usage start information, the transportation means provision service that can be provided to the user in the area corresponding to the location indicated by the position specifying information acquired by the usage information acquisition unit is different. a transmission control unit that transmits information regarding the service to the user's information terminal;
An information processing device comprising: The usage information acquisition unit acquires the information from the business device installed as a fee collection device for collecting a usage fee for the transportation provision service when the user rides a vehicle that provides the transportation provision service. obtain location information,
The information processing device according to claim 1. The usage information acquisition unit acquires specific usage information indicating that the user has paid in advance a usage fee within a predetermined section of the transportation means provision service during a predetermined validity period,
The transmission control unit is configured to transmit the information to other users that can be provided in the area corresponding to the position indicated by the position specifying information acquired by the usage information acquisition unit, on the condition that the usage information acquisition unit has acquired the specific usage information. transmitting information regarding the service to the user's information terminal;
The information processing device according to claim 1 or 2. The transmission control unit transmits information on benefits that can be used for the other service to the user's information terminal as information regarding the other service.
The information processing device according to any one of claims 1 to 3. The transmission control unit includes information regarding the other service that can be used when paying the usage fee for the other service using the same payment method as the payment method used to pay the usage fee for the transportation means providing service. transmitting the benefit to the user's information terminal;
The information processing device according to claim 4. The transmission control unit transmits information regarding the other service to the user's information terminal along with response information in response to the usage start information.
The information processing device according to any one of claims 1 to 5. The transmission control unit transmits information regarding the other service, including information regarding the location where the other service is provided, to the user's information terminal.
The information processing device according to any one of claims 1 to 6. The usage information acquisition unit acquires information indicating a start date and time of usage of the transportation means provision service,
The transmission control unit transmits to the user's information terminal information on the benefits related to other services available in a predetermined time period based on the usage start date and time acquired by the usage information acquisition unit.
The information processing device according to claim 4. When the usage start date and time acquired by the usage information acquisition unit is before a reference time, the transmission control unit transmits information about the service that is different from when the usage start date and time is after the reference time to the user's information. Send to terminal,
The information processing device according to claim 8. The transmission control unit transmits information regarding the other service to the user's information terminal when the usage start date and time satisfies a condition set by a business providing the other service.
The information processing device according to claim 8 or 9. a user information acquisition unit that acquires information regarding the user;
an identification unit that identifies attributes of the user based on information regarding the user acquired by the user information acquisition unit;
Furthermore,
The transmission control unit transmits information regarding the other service corresponding to the user's attribute specified by the identification unit to the user's information terminal.
The information processing device according to any one of claims 1 to 10. a user information acquisition unit that acquires information indicating a history of movement of the user;
an identification unit that identifies a tendency of the user to visit a predetermined area based on information indicating a history of movement of the user acquired by the user information acquisition unit;
Equipped with
The transmission control unit transmits information regarding the other service corresponding to the area to the user's information terminal on the condition that the trend identified by the identification unit satisfies a predetermined condition.
The information processing device according to any one of claims 1 to 10. a user information acquisition unit that acquires information indicating a history of movement of the user;
a specifying unit that specifies the length of time the user stays in a predetermined area based on information indicating a movement history of the user acquired by the user information acquiring unit;
Equipped with
The transmission control unit transmits information regarding the other service corresponding to the predetermined area to the user's information terminal on the condition that the stay time specified by the identification unit is a predetermined time or more.
The information processing device according to any one of claims 1 to 10. The usage information acquisition unit acquires, as the usage start information, information requesting payment of at least a portion of the usage fee for the transportation means provision service.
The information processing device according to any one of claims 1 to 12. computer executes
Location specifying information that can identify the location of a business device of a business operator that provides a transportation provision service to users, or an information terminal carried by a user using the transportation provision service, before it is moved by the transportation provision service; acquiring usage start information indicating that the user has started using the transportation means provision service, including user identification information that identifies the user;
After acquiring the usage start information, transmitting information regarding other services different from the transportation means provision service that can be provided to the user in the area corresponding to the location indicated by the acquired location specifying information to the user's information terminal. the step of
An information processing method comprising:

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