JP7222134B1 - Information processing device and information processing method - Google Patents

Abstract

An object of the present invention is to suppress variations in promotional effects when benefits are given to multiple users. [Solution] A plurality of first environmental conditions corresponding to the distance between the location of an information terminal and a store location and benefits available at the store corresponding to each of the plurality of first environmental conditions are stored in association with each other. an acquisition unit that acquires information indicating the location of the user's information terminal; and a storage unit that acquires information indicating the location of the user's information terminal; and a storage unit that acquires information indicating the location of the user's information terminal; an environment specifying unit that specifies a user environmental condition that corresponds to the user environmental condition, and a privilege granting unit that transmits the privilege stored in the storage unit in association with the first environmental condition corresponding to the user environmental condition to the information terminal of the user. , is provided. [Selection diagram] Figure 2

Description

The present invention relates to an information processing apparatus and information processing method for transmitting benefits that can be used at a store.

2. Description of the Related Art It is widely practiced to issue benefits such as coupons that can be used for purchasing goods or services at stores. For example, Patent Literature 1 describes transmitting information indicating a privilege to a user's information terminal located within a predetermined range from the location of the store.

JP 2016-71652 A

The sales promotion effect at the time of granting the privilege may change depending on the surrounding environment of the user to whom the privilege is granted. For example, if a user who lives near the store and a user who lives far away from the store are given the same benefits that can be used at the store, the sales promotion effect for the users who live near the store is relatively high. Although easy to obtain, it can be relatively difficult to obtain promotional effects for users who live far from the store. In the technique described in Patent Document 1, there is a problem that the sales promotion effect varies when a privilege is granted to a plurality of users due to such differences in environment.

SUMMARY OF THE INVENTION The present invention has been made in view of the above circumstances, and aims to provide an information processing apparatus or information processing method capable of suppressing variation in the sales promotion effect when a privilege is given to a plurality of users. aim.

The information processing apparatus according to the first aspect of the present invention comprises a plurality of first environmental conditions corresponding to the distance between the position of the information terminal and the position of the store, and the store corresponding to each of the plurality of first environmental conditions. a storage unit that stores available benefits in association with each other; an acquisition unit that acquires information indicating the location of a user's information terminal; an environment identifying unit that identifies a user environmental condition corresponding to the user based on the distance; and a privilege granting unit for transmitting to the information terminal.

The storage unit stores a combination of each of a plurality of second environmental conditions and a plurality of first environmental conditions corresponding to the distance between the location of the information terminal and the location of related facilities of the store, and the plurality of first environmental conditions. 1 environment condition and the privilege available at the store corresponding to each combination of the plurality of second environment conditions are associated and stored, and the environment specifying unit stores the relationship between the location of the information terminal of the user and the store The user environment condition is specified based on the distance from the location of the facility, and the privilege granting unit associates the user environment condition with a combination of the first environment condition and the second environment condition corresponding to the user environment condition, and associates the The privilege stored in the storage unit may be transmitted to the information terminal of the user.

The storage unit associates and stores a combination of the plurality of first environmental conditions, the plurality of second environmental conditions, and the type of the related facility, and the privilege, and stores the location of the store and the related facility. The environment identification unit identifies the position of the related facility and the type of the related facility stored in the storage unit in association with the store, The user environment condition is specified based on the distance between the position of the information terminal and the position of the facility related to the store stored in the storage unit, and the privilege granting unit stores in the storage unit. A second environmental condition corresponding to the user environmental condition is specified based on the distance between the position of the related facility where the user is located and the position of the information terminal of the user, and the second environmental condition corresponding to the user environmental condition specified by the environment specifying unit is specified. The privilege stored in the storage unit may be transmitted to the user's information terminal in association with a combination of the first environmental condition, the specified second environmental condition, and the specified type of the related facility. .

Compared to the value of the privilege that the privilege granting unit transmits to the information terminal of the first user that does not satisfy the second environmental condition that the location is within a second threshold from the position of the related facility , the value of the privilege transmitted by the privilege granting unit to the information terminal of the second user who satisfies the second environmental condition may be higher.

The environment identification unit identifies the user environment condition based on the distance between the location of the related facility located within a predetermined distance from the store and the location of the information terminal of the user acquired by the acquisition unit. good too. The privilege granting unit transmits a message to the information terminal of a second user located at a location less than the reference distance from the store with respect to the information terminal of the first user located at a location at the reference distance or more from the store. The reward may be sent that has a higher value than the reward that is sent.

The privilege granting unit transmits a message to the information terminal of a second user located at a location less than the reference distance from the store with respect to the information terminal of the first user located at a location at the reference distance or more from the store. may transmit said reward that is less valuable than said reward that has a lower value than said reward. The acquisition unit acquires information indicating the positions of the information terminals of the user a plurality of times, and the environment identification unit acquires the information of the user based on the information indicating the positions of the information terminals acquired by the acquisition unit. A position of the terminal may be specified, and the user environment condition may be specified based on a distance between the specified position of the information terminal and the position of the store or the related facility.

The acquisition unit may acquire the information indicating the position of the information terminal a plurality of times during a predetermined period determined in association with the store or in a plurality of dates and times determined in association with the store. The environment specifying unit is configured to provide the user corresponding to information indicating the distance between the location of the information terminal closest to the store or the related facility and the location of the store or the related facility among the locations of the plurality of information terminals. Environmental conditions may be specified. The environment identification unit may identify the user environment condition corresponding to information indicating a distance between the location of the user obtained by averaging the locations of the plurality of information terminals and the location of the store or the related facility.

The storage unit associates and stores each of the plurality of first environmental conditions, a benefit available at the store, and a condition related to a history of visits to the store or the related facility,
The environment specifying unit specifies a history of visits of the user to the store or the related facility, and the privilege granting unit determines whether the visit history of the user to the store or the related facility specified by the environment specifying unit is and the privilege stored in association with the first environmental condition and the condition related to the visit history may be transmitted to the information terminal when the condition related to the visit history stored in the storage unit is satisfied.

The privilege granting unit provides the information terminal of the first user who satisfies the predetermined first environmental condition and the visit history-related condition with respect to the second user who does not satisfy the visit history-related condition but the first environmental condition. may transmit the benefit of higher or lower value than the benefit transmitted to the information terminal of the .

The storage unit associates and stores each of the plurality of first environmental conditions, the privilege, and a condition related to the payment history of the user's past payments at the store, and the environment specifying unit stores the user's identifies the history of payments made at the store, and the privilege provision unit determines that the history of payments made by the user at the store identified by the environment identification unit satisfies the conditions related to the payment history stored in the storage unit. Further, the privilege stored in association with the first environmental condition and the condition related to the payment history may be transmitted to the information terminal.

An information processing method according to a second aspect of the present invention includes a step of obtaining information indicating the position of a user's information terminal, executed by a computer, and calculating the distance between the obtained position of the information terminal and the position of the store. a step of identifying a user environmental condition corresponding to the user, a plurality of environmental conditions corresponding to the distance between the location of the information terminal and the location of the store, and a plurality of environmental conditions corresponding to each of the plurality of environmental conditions. and transmitting the privilege stored in a storage unit for storing in association with the privilege available at the store in association with the environmental condition corresponding to the user environment condition to the information terminal of the user.

ADVANTAGE OF THE INVENTION According to this invention, it is effective in suppressing variation|variation in the sales promotion effect at the time of giving a privilege to several users.

1 shows an overview of an information processing system according to an embodiment; 1 shows the configuration of an information processing device; 4 shows an example of environmental condition information stored in a storage unit; 4 shows an example of environmental condition information stored in a storage unit; 4 shows an example of environmental condition information stored in a storage unit; It is a figure for demonstrating the specific method of the privilege by a privilege provision part. It is a flowchart which shows the processing procedure of transmission of a privilege by an information processing apparatus.

[Overview of information processing system]
FIG. 1 shows an overview of an information processing system S according to an embodiment. An information processing system S includes an information terminal 1 and an information processing device 2 . The information terminal 1 is, for example, a smart phone of a user of a transportation provision service. Information terminal 1 communicates with information processing device 2 via a network. The information terminal 1 is capable of settlement using a two-dimensional code such as a QR code (registered trademark), NFC (Near Field Communication) settlement, or the like.

The information processing device 2 is, for example, a server. Information processing device 2 communicates with information terminal 1 via a network. Hereinafter, the flow of the entire information processing system S will be described with reference to FIG. First, the user's information terminal 1 transmits position information indicating the position of the information terminal 1 to the information processing device 2 . The user's information terminal 1 transmits user identification information for identifying the user (hereinafter also referred to as user ID) to the information processing device 2 together with position information ((1) in FIG. 1). The user identification information is, for example, a user ID assigned to the user of the transportation provision service, but may also be a mobile phone number or an e-mail address.

The information processing device 2 acquires position information indicating the position of the information terminal 1 of the user. The information processing device 2 identifies the distance D between the position indicated by the acquired position information and the position of the store 100 . The distance D is, for example, a straight-line distance, but may be a distance on a route (eg, road or railroad) that can be traveled on foot or by other means of transportation. The information processing device 2 stores the location of the store 100 in advance. The location of the store 100 is, for example, the address or location of the store 100 . The information processing device 2 identifies the user environment condition corresponding to the identified distance D ((2) in FIG. 1).

The information processing device 2 associates and stores a plurality of first environmental conditions corresponding to the distance between the position of the information terminal 1 and the position of the store 100 and the benefits corresponding to each of the plurality of first environmental conditions. there is The first environmental condition is a condition regarding the distance between the location of the information terminal 1 and the location of the store 100 . The privilege is, for example, a privilege available at the store 100 . Although details will be described later, the information processing apparatus 2 specifies which first environmental condition the specified user environmental condition satisfies among the plurality of stored first environmental conditions. The information processing device 2 identifies the privilege stored in association with the identified first environmental condition ((3) in FIG. 1). The information processing device 2 transmits the specified benefit to the information terminal 1 corresponding to the acquired user ID ((4) in FIG. 1).

The information processing device 2 transmits to the information terminal 1 of the user a benefit that varies depending on the distance between the location of the information terminal 1 and the location of the store 100 . In the example of FIG. 1, a plurality of areas are provided according to the distance from the store 100. FIG. In the example of FIG. 1 , a first area far from the store 100 is associated with a relatively high privilege, and a second area close to the store 100 is associated with a relatively low privilege. The information processing device 2 gives a higher benefit to the user when the user belongs to the first area than when the user belongs to the second area.

For users who are located away from the store 100, it may be difficult to obtain the sales promotion effect when the information processing device 2 transmits the privilege. The information processing device 2 transmits to the information terminal 1 of such a user a privilege with a higher value than that of other users, thereby suppressing variation in the sales promotion effect when the privilege is transmitted to a plurality of users. can do.

[Configuration of information processing device 2]
FIG. 2 shows the configuration of the information processing device 2. As shown in FIG. The information processing device 2 includes a communication section 21 , a storage section 22 and a control section 23 . The control unit 23 includes an acquisition unit 231 , an environment identification unit 232 and a privilege provision unit 233 .

The communication unit 21 is an interface for communicating with the information terminal 1 via a network. The storage unit 22 is a storage medium including ROM (Read Only Memory), RAM (Random Access Memory), and the like. The storage unit 22 stores programs executed by the control unit 23 .

The storage unit 22 stores environmental condition information that associates a plurality of first environmental conditions corresponding to the distance between the location of the information terminal 1 and the location of the store 100 and benefits corresponding to each of the plurality of first environmental conditions. Remember. The first environmental condition is a condition regarding the distance between the location of the information terminal 1 and the location of the store 100 . The content of the first environmental condition and the content of the privilege corresponding to the first environmental condition are set in advance by, for example, an administrator who operates the store 100 . FIG. 3 shows an example of environmental condition information stored in the storage unit 22. As shown in FIG. In the environmental condition information, a plurality of first environmental conditions indicating distance conditions from the store 100 to the user's information terminal 1 are associated with benefits.

In the first example from the left in FIG. 3, the first environmental condition that the distance from the store 100 to the user's information terminal 1 is less than 1 kilometer is associated with the privilege "gift certificate worth 100 yen". It is This privilege can be used as a 100-yen cash voucher when purchasing a product at the store 100 . In the example of FIG. 3, the greater the distance from the store 100 to the user's information terminal 1, the more valuable the privilege for the user is transmitted to the information terminal 1. FIG.

The environmental condition information stored in the storage unit 22 includes a plurality of second environmental conditions and a plurality of first environmental conditions corresponding to the distance between the position of the information terminal 1 and the positions of related facilities of the store 100. and the benefits corresponding to these combinations may be stored in association with each other. The second environmental condition is a condition regarding the distance between the position of the information terminal 1 and the position of the related facility. The content of the second environmental condition and the content of the privilege corresponding to the combination of the plurality of first environmental conditions and the plurality of second environmental conditions are set in advance by the administrator who operates the store 100 .

The environmental condition information stored in the storage unit 22 may be associated with a combination of a plurality of first environmental conditions, a plurality of second environmental conditions, and types of related facilities, and a privilege. Types of related facilities include, for example, stores that compete with the store 100, partner stores, stores that are affiliated with the store, branches, and stations around the store 100 that many users visit from afar using public transportation (for example, nearest station to the store 100), or facilities for attracting customers such as parks, stadiums, event venues, museums, art galleries, shopping malls, amusement facilities, and sightseeing spots around the store 100.

FIG. 4 shows another example of the environmental condition information stored in the storage unit 22. As shown in FIG. In the environmental condition information shown in FIG. 4, the combination of the distance range from the store 100 and the distance range from the related facility is associated with the content of the privilege.

In the example of the first row from the top and the first column from the left in FIG. 4 , the first environmental condition that the distance from the store 100 to the user's information terminal 1 is less than 1 kilometer, and the type of related facility is a competing store, the second environmental condition is that the distance from the related facility to the information terminal 1 is less than 1 kilometer, and the privilege "gift certificate worth 300 yen" are associated. In the example of FIG. 4, the shorter the distance from the related facility to the user's information terminal 1, the higher the value of the privilege distributed.

In the example of FIG. 4, when the distance from the store 100 to the user's information terminal 1 is the same, the user's information terminal 1 located at a distance of less than 1 km from the competing store has the information terminal 1 located at a distance of less than 1 km from the station. A privilege with a higher value is distributed from the user's information terminal 1. - 特許庁In the environmental condition information stored in the storage unit 22, the correspondence relationship between the type of related facility and the privilege to be distributed is determined by the manager of the store 100 according to the type of business of the store 100, for example.

The storage unit 22 stores facility information that associates the store 100, the position of the related facility, and the type of the related facility. The location and type of related facilities are set in advance by, for example, the manager of the store 100 . The positions and types of related facilities may be set by automatic extraction by an extraction unit (not shown) from map information or the like obtained from an external device (not shown) via a network.

In the environmental condition information stored in the storage unit 22, each of a plurality of first environmental conditions, benefits available at the store 100, and conditions related to the visit history of the user of the information terminal 1 visiting the store are associated. may have been The condition regarding the visit history is, for example, the condition regarding the number of times the user of the information terminal 1 visited the store in the past. The number of visits may be the number of times the user of the information terminal 1 visited the store 100 within a predetermined period of time in the past. The condition regarding the visit history may be a condition regarding the frequency with which the user of the information terminal 1 visited the store in the past. The environmental condition information stored in the storage unit 22 is associated with conditions related to the visit history of the user of the information terminal 1 visiting related facilities instead of the conditions related to the visit history of the user of the information terminal 1 visiting stores. may be

In the environmental condition information stored in the storage unit 22, each of a plurality of first environmental conditions, benefits, and conditions related to the payment history of the user's past payments at the store 100 are associated and stored. good too. The condition regarding the payment history is, for example, the condition regarding the total amount of payments made by the user at the store 100 in the past. The total payment amount may be a cumulative payment amount that the user has made at the store 100 within a predetermined period of time in the past. The condition related to the payment history may be, for example, a condition related to the average amount of payment made by the user at the store 100 in the past.

FIG. 5 shows another example of environmental condition information stored in the storage unit 22. As shown in FIG. In the environmental condition information shown in the example of FIG. 5, the combination of the condition of the distance range from the store to the user's information terminal 1, the condition of the number of visits, and the condition of the total amount of payment are associated with the content of the privilege. It is In the example of FIG. 5, the information terminal 1 of a user who has visited once or more is sent a privilege with a higher value than that of a user who has visited 0 times. In the example of FIG. 5, the higher the user's total payment amount, the higher the value of the benefit transmitted to the user's information terminal 1. In the example of FIG.

The acquisition unit 231 acquires information indicating the position of the information terminal 1 of the user via the communication unit 21 . The acquisition unit 231 acquires information indicating the position of the user's information terminal 1 once or multiple times. For example, the acquisition unit 231 acquires position information indicating the position of the information terminal 1 multiple times during a predetermined period determined by the store 100 or during multiple dates and times determined by the store 100 . In this way, the acquisition unit 231 can acquire the position information indicating the position within the living area where the user usually lives. Acquisition unit 231 acquires the user ID together with the location information.

The acquisition unit 231 transmits request information requesting issuance of a payment QR code for the user to pay for goods or services sold at the store 100 by QR code payment, and a user ID to the information terminal 1 of the user. Get from The obtaining unit 231 generates payment data for displaying the QR code requested in the obtained request information, and transmits the generated payment data to the information terminal 1 . The acquisition unit 231 acquires a payment request including payment data from a shop terminal (not shown) of the shop 100 that reads the QR code displayed by the information terminal 1, and executes payment. Acquisition unit 231 outputs the acquired user ID to privilege provision unit 233 .

[Specification of user environment conditions, etc.]
The environment identification unit 232 identifies the user environment condition corresponding to the user based on the distance between the location of the information terminal 1 and the location of the store 100 acquired by the acquisition unit 231 . The environment identification unit 232 identifies the position of the information terminal 1 based on, for example, information indicating a plurality of positions of the information terminal 1 acquired by the acquisition unit 231 . In this case, the environment identification unit 232 identifies the user environment condition based on the distance between the location of the information terminal 1 and the location of the store 100 that are identified based on the plurality of pieces of location information.

For example, the environment specifying unit 232 determines the user environment condition including the distance between the location of the user obtained by averaging the locations of the plurality of information terminals 1 acquired by the acquiring unit 231 and the location of the store 100 (hereinafter also referred to as the first average distance). identify. The environment identification unit 232 may identify the user environment condition corresponding to the distance between the location of the information terminal 1 closest to the store and the location of the store 100 among the plurality of locations acquired by the acquisition unit 231 .

The environment specifying unit 232 may specify the user environment condition corresponding to the user based on the distance between the specified position of the information terminal 1 and the position of the related facility stored in the storage unit 22 . The location of the related facility is not limited to the example read from the storage unit 22, and may be acquired from an external device via the network, for example. For example, the environment identifying unit 232 obtains information indicating the distance between the position of the user obtained by averaging the positions of the plurality of information terminals 1 obtained by the obtaining unit 231 and the position of the related facility (hereinafter also referred to as a second average distance). Identify the user environment conditions involved.

Moreover, the environment identification unit 232 is not limited to the example of identifying the user environment condition including the information indicating the second average distance. The environment identification unit 232 may identify the user environment condition including information indicating the distance between the position of the information terminal 1 closest to the related facility and the position of the related facility among the positions of the plurality of information terminals 1 .

If the related facility 200 is located away from the store 100, it is expected that a user who has visited the related facility 200 will visit the store 100 at a low probability. For this reason, the environment identification unit 232 does not use information on related facilities located at a position more than a predetermined distance from the store 100 to identify user environment conditions. The predetermined distance is preset by the store 100, for example. The environment identification unit 232 identifies the user environment condition based on the distance between the position of the related facility located within a predetermined distance from the store 100 and the position of the information terminal 1 acquired by the acquisition unit 231 . The environment identification unit 232 refers to the facility information stored in the storage unit 22 and identifies the location and type of the related facility stored in the storage unit 22 in association with the store 100. do.

The environment identification unit 232 may identify the visit history of the user's visit to the store 100 . For example, the environment identification unit 232 causes the acquisition unit 231 to generate payment data corresponding to the QR code for the user to pay for goods or services sold at the store 100 by QR code payment, and , when a payment request including the same payment data as the generated payment data is acquired from the shop terminal of the shop 100, it is specified that the user has visited the shop 100. - 特許庁The environment identification unit 232 causes the storage unit 22 to store a visit history that associates the date and time when the user visited the store 100, the user ID, and the store ID.

Further, the environment identification unit 232 identifies that the user has visited the store 100 when the distance between the location of the user's terminal indicated by the location information acquired by the acquisition unit 231 and the store 100 is within a predetermined distance. good too. The predetermined distance is, for example, a distance indicating that the user terminal is located inside the store 100 . The environment identification unit 232 is not limited to identifying the visit history of the user visiting the store 100 , and may identify the visit history of the user visiting related facilities of the store 100 .

The environment identification unit 232 identifies the payment history of the user's payment at the store 100 . The environment specifying unit 232 acquires from the store terminal of the store 100 a settlement request including settlement data for the user to settle the price of the product or service sold at the store 100 by QR code settlement, When the payment processing unit (not shown) completes this payment, the payment amount included in this payment request is specified as the payment amount paid by the user at the store 100 . The environment identification unit 232 causes the storage unit 22 to store a payment history in which the payment date and time when the payment processing unit completed payment, the specified payment amount, the user ID, and the store ID are associated with each other.

[Send Rewards]
The privilege giving unit 233 communicates with the user's information terminal 1 via the communication unit 21 . The privilege granting unit 233 transmits privileges available at the store 100 . FIG. 6 is a diagram for explaining a method of specifying a privilege by the privilege granting unit 233. As shown in FIG. The privilege giving section 233 gives a different privilege for each area corresponding to the distance between the information terminal 1 of the user and the store 100 . For example, the privilege granting unit 233 allows the information terminal 1 of the first user U1 located in the first area that satisfies the first environmental condition that the location of the store 100 is at least the reference distance D1 from the store 100 to the information terminal 1 from the store 100 . A privilege with a higher value than the privilege transmitted to the information terminal 1 of the second user U2 located in the second area that satisfies the first environmental condition that the user is located at a position less than the reference distance D1 is transmitted. The reference distance D1 is preset by the store 100, for example.

The privilege granting unit 233 grants a different privilege for each area corresponding to the distance between the user's information terminal 1 and the related facility 200 . For example, the first area where the user U1 is located satisfies the first environmental condition that the location of the store 100 is within the first distance threshold T1, and the location of the related facility 200 is the second It does not meet the second environmental condition, which is conditional on being located at a distance within the distance threshold T2. On the other hand, the user U3 is located in the third area that satisfies the second environmental condition that the user U3 is located at a distance within the second distance threshold T2 from the position of the related facility 200 . The privilege granting unit 233 transmits to the information terminal 1 of the user U3 located in the third area a privilege of higher value than the privilege transmitted to the information terminal 1 of the user U2 located in the second area.

When the user is located near the related facility 200 such as a competing store or a station, the privilege is transmitted to the user's information terminal 1 compared to when the user is located far from the related facility 200 such as a competing store. It is expected that the probability of visiting the store 100 will be low. For this reason, the privilege granting unit 233 transmits a privilege having a higher value than other users to users near the related facility 200, so that the sales promotion effect varies when the privilege is transmitted to the information terminals 1 of a plurality of users. can be suppressed.

Also, if it is desired to obtain the effects of sales promotion by distributing benefits in a relatively short time, there may be a case in which users located near the store 100 are preferentially attracted. The privilege granting unit 233 transmits to the information terminal 1 of the second user U2 who is at a position less than the reference distance D1 from the shop 100 compared to the information terminal 1 of the first user U1 who is at a position of the reference distance D1 or more from the shop 100. You may transmit the privilege with high value as a privilege to be sent.

Similarly, when it is desired to obtain the effects of sales promotion by distributing benefits in a relatively short time, it is conceivable to preferentially attract users who are located far away from the related facility 200 . The privilege granting unit 233 sends the information terminal 1 of the third user U3 who is located at a position less than the distance threshold T1 from the related facility 200 to the information terminal 1 of the first user U1 who is located at the distance threshold T1 or more from the related facility 200. You may send rewards that are more valuable than rewards sent to.

A method for specifying a privilege to be transmitted to the user's information terminal 1 by the privilege granting unit 233 will be described in detail below. First, the privilege granting unit 233 identifies a first environmental condition corresponding to the user environmental condition identified by the environment identifying unit 232 . The privilege granting unit 233 refers to the environmental condition information stored in the storage unit 22 and specifies the privilege stored in association with the specified first environmental condition. In the example of FIG. 3, when the first average distance between the location of the user of the information terminal 1 and the location of the store 100 included in the user environment conditions specified by the environment specifying unit 232 is 5 kilometers, the privilege granting unit 233 , it is determined that the first environmental condition is satisfied, that is, the first average distance is not less than 1 kilometer and less than 10 kilometers under the specified user environmental conditions. The privilege granting unit 233 refers to the environmental condition information shown in FIG. 3 to specify the privilege "gift certificate worth 200 yen" stored in association with the first environmental condition.

The privilege granting unit 233 refers to the facility information stored in the storage unit 22 to specify the position of the related facility and the type of the related facility stored in association with the store 100 . Based on the distance between the position of the information terminal 1 indicated by the user environment condition specified by the environment specifying unit 232 and the position of the related facility of the store 100, the privilege granting unit 233 determines the second environment corresponding to the user environment condition. Identify conditions. The privilege granting unit 233 associates a combination of the first environmental condition corresponding to the identified user environmental condition, the identified second environmental condition, and the type of related facility identified by the environment identifying unit 232 with each other and stores them in the storage unit 22. identify the benefits offered.

As an example, the first average distance between the user's position and the store 100 included in the user environment information specified by the environment specifying unit 232 is 11 kilometers, and the type of related facility specified by the environment specifying unit 232 is a competing store. Also, assume that the second average distance between the location of the user included in the user environment information identified by the environment identifying unit 232 and the associated facility 200 is 5 kilometers.

In this case, the privilege granting unit 233 refers to the environmental condition information shown in FIG. a second environmental condition on the condition that the distance from the related facility to the user's information terminal is 1 km or more and less than 10 km; Specify a circle minute.

If the type of the related facility is a competitive store, the privilege granting unit 233 allows the user's information terminal 1 that satisfies the second environmental condition that the distance from the related facility is within a threshold value to receive the information from the related facility. A benefit having a higher value than that of the information terminal 1 of the user who satisfies another second environmental condition on condition that the distance is greater than a threshold value may be transmitted.

On the other hand, if the type of related facility is an affiliated store or branch of the store 100, users near the related facility are less likely to visit the store 100 even if a high-value privilege is sent. In addition, there is a risk of competing for customers between the store 100 and the related facilities by transmitting high-value benefits to users near the related facilities. Therefore, when the type of the related facility is an affiliated store of the store 100, the privilege granting unit 233 satisfies the second environmental condition that the distance from the related facility is within the threshold value. On the other hand, a benefit having a lower value than that of the information terminal 1 of the user who satisfies another second environmental condition that the distance from the related facility is greater than a threshold value may be transmitted.

In the example of FIG. 4, the privilege granting unit 233 identifies the privilege corresponding to the type of related facility, but the present invention is not limited to this. The privilege granting unit 233 may specify a privilege corresponding to a combination of the specified first environmental condition and the specified second environmental condition without referring to the type of related facility.

The privilege granting unit 233 may specify a privilege corresponding to the history of visits to the store 100 of the user specified by the environment specifying unit 232 . If the user's visit history to the store 100 specified by the environment specifying unit 232 satisfies the conditions related to the visit history stored in the storage unit 22, the privilege provision unit 233 sets the first environment condition and the condition related to the visit history. To identify the benefits stored in the associated environmental condition information.

If the user has visited the store 100 many times, it can be expected that the user will become a repeater of the store 100 by transmitting a valuable benefit to the user's information terminal 1 . On the other hand, if the user visits the store 100 only a few times, it is expected that the user is less likely to become a repeater of the store 100 even if a valuable privilege is sent to the user's information terminal 1 . For this reason, the privilege granting unit 233 assigns the second information terminal 1 of the first user who satisfies the predetermined first environmental condition and the visit history condition to the second information terminal 1 which does not satisfy the same first environmental condition but the same visit history condition. A privilege with a higher value than the privilege transmitted to the user's information terminal 1 may be specified.

As an example, it is assumed that the first average distance between the user's position and the store 100 included in the user environment information specified by the environment specifying unit 232 is 5 kilometers, and the number of times the user has visited the store 100 is 0. . The privilege providing unit 233 refers to the environmental condition information shown in FIG. specifies the privilege “200-yen gift certificate” associated with the condition regarding the visit history that requires that the number of visits to the store 100 is zero.

The first average distance between the user's position and the store 100 included in the user environment information specified by the environment specifying unit 232 is the same 5 kilometers, the number of times the user has visited the store 100 is 1, and the user Assume that the total settlement amount settled at the store 100 is 500 yen. The privilege providing unit 233 refers to the environmental condition information shown in FIG. is associated with a visit history condition requiring that the number of visits to the store 100 is one or more, and a payment history condition requiring that the total amount of payment made by the user at the store 100 is less than 1000 yen. The special privilege "gift certificate worth 200 yen" is specified.

In this way, the privilege granting unit 233 gives more value to the information terminals 1 of users who have visited the store 100 more frequently than the benefits transmitted to the information terminals 1 of users who have visited the store 100 relatively less. Send high rewards. Therefore, the privilege granting unit 233 can improve the efficiency of increasing the number of repeaters of the store 100 by transmitting the privilege.

On the other hand, when the manager of the store 100 wants to increase the number of users who use the store 100, it is conceivable to preferentially attract new users. For this reason, the privilege granting unit 233 assigns the second information terminal 1 of the first user who satisfies the predetermined first environmental condition and the visit history condition to the second information terminal 1 which does not satisfy the same first environmental condition but the same visit history condition. A privilege with a lower value than the privilege transmitted to the user's information terminal 1 may be specified. In this way, the privilege granting unit 233 can efficiently increase the number of users who use the store 100 by transmitting to the new user a privilege with a higher value than other users.

If the user's visit history to the related facility identified by the environment identification unit 232 satisfies the condition regarding the visit history stored in the storage unit 22, the privilege provision unit 233 sets the first environmental condition and the condition regarding the visit history. The privilege stored in association may be transmitted to the information terminal 1 . For example, the privilege providing unit 233 may transmit a relatively high-value privilege when the number of visits to the related facility of the user specified by the environment specifying unit 232 is equal to or greater than a threshold. The threshold is preset by the store 100, for example. On the other hand, if the number of visits to the related facility of the user specified by the environment specifying unit 232 is less than the threshold, the privilege granting unit 233 may transmit a privilege of relatively low value.

In order to attract users who have visited competing stores many times, it is considered necessary to send benefits of relatively high value. Since the privilege granting unit 233 transmits a relatively high-value privilege to such users, it is possible to induce customers of competing stores to visit the store 100 .

The privilege granting unit 233 may specify a privilege corresponding to the payment history of the user specified by the environment specifying unit 232 who made a payment at the store 100 . If the payment history of the user identified by the environment identification unit 232 at the store 100 satisfies the conditions related to the payment history stored in the storage unit 22, the privilege provision unit 233 sets the first environment condition and A benefit stored in association with the condition may be identified.

A user with a large settlement amount at the store 100 may make a large contribution to sales at the store 100 . Therefore, the privilege granting unit 233 satisfies the same first environmental condition but the same condition relating to the payment history as a privilege to be transmitted to the information terminal 1 of the first user who satisfies the predetermined first environmental condition and the condition relating to the payment history. You may specify the privilege with a higher value than the privilege transmitted to the information terminal 1 of the 2nd user who does not have.

As an example, the first average distance between the location of the user and the location of the store 100 included in the user environment information specified by the environment specifying unit 232 is 15 kilometers, the number of times the user has visited the store 100 is 5 times, Also, it is assumed that the total amount of payment made by the user at the store 100 is 3,000 yen. The privilege providing unit 233 refers to the environmental condition information shown in FIG. A condition regarding the visit history that requires that the number of visits to the store 100 is one or more, and a condition regarding the payment history that requires that the total amount of payment made by the user at the store 100 is 1,000 yen or more and less than 10,000 yen. , and the privilege "gift certificate for 500 yen" associated with is specified.

The first average distance between the user's position and the store 100 included in the user environment information specified by the environment specifying unit 232 is the same 15 kilometers, the number of times the user has visited the store 100 is the same 5, and the user is the total settlement amount of 13,000 yen settled at the store 100 . The privilege providing unit 233 refers to the environmental condition information shown in FIG. a visit history requirement that the number of visits to the store 100 is one or more, and a payment history requirement that the total amount of payment made by the user at the store 100 is 10,000 yen or more; The associated privilege "gift certificate worth 600 yen" is specified.

In this way, the privilege granting unit 233 transmits a privilege having a higher value than a privilege transmitted to a user who has settled a relatively small settlement amount at the store 100 to the user who settled the settlement at the store 100 and has a relatively large settlement amount. Therefore, it is possible to expect an effect of retaining users who make a large contribution to the sales of the store 100 . The privilege provision unit 233 transmits the specified privilege to the information terminal 1 corresponding to the user ID acquired by the acquisition unit 231 .

When transmitting a privilege that can be used in a store 100 whose main source of income is users in the customer group with relatively low payment amounts, the privilege granting unit 233 preferentially attracts users in the customer group with relatively low payment amounts. You may For this reason, the privilege granting unit 233 compares the privilege to be transmitted to the information terminal 1 of the first user that satisfies the predetermined first environmental condition and the payment history-related condition, compared to the privilege that is transmitted to the first user's information terminal 1 that satisfies the same first environmental condition and the same payment history-related condition. A privilege with high value may be specified as a privilege to be transmitted to the information terminal 1 of the second user who does not satisfy .

Moreover, the privilege provision part 233 is not limited to the example which always transmits a privilege to the information terminal 1 corresponding to the user ID which the acquisition part 231 acquired. If the environmental condition information stored in the storage unit 22 does not store a privilege associated with the user environment condition specified by the environment specifying unit 232, the privilege granting unit 233 adds the privilege to the user ID acquired by the acquiring unit 231. It is not necessary to send the privilege to the corresponding information terminal 1 .

[Procedure for transmission of privilege by information processing device 2]
FIG. 7 is a flow chart showing a processing procedure of privilege transmission by the information processing device 2 . This processing procedure starts, for example, when the information terminal 1 receives a user's operation to activate an application for receiving benefits available at the store 100 . Further, the acquiring unit 231 requests the information terminal 1 for the location information of the information terminal 1 at an arbitrary timing, and at the timing when the location information is requested, the processing for acquiring the user ID and the location information (S11) and the processing for transmitting the privilege. A series of processing procedures up to (S16) may be started.

First, the acquisition unit 231 acquires a user ID that identifies a user and location information that indicates the location of the user from the information terminal 1 (S11). The environment identification unit 232 identifies the user environment condition corresponding to the user based on the distance between the location of the information terminal 1 and the location of the store 100 acquired by the acquisition unit 231 (S12). The privilege granting unit 233 identifies the first environmental condition corresponding to the user environmental condition identified by the environment identifying unit 232 (S13).

The privilege granting unit 233 identifies a second environmental condition corresponding to the user environmental condition based on the distance between the position of the related facility 200 and the position of the information terminal 1 (S14). The privilege granting unit 233 refers to the environmental condition information stored in the storage unit 22 to determine whether a privilege corresponding to the combination of the identified first environmental condition and the identified second environmental condition is stored. is determined (S15). If a privilege corresponding to the combination of the first environmental condition and the second environmental condition is stored (YES in S15), the privilege granting unit 233 transmits this privilege to the information terminal 1 (S16), and performs the process. finish. If the privilege granting unit 233 determines in S15 that the privilege corresponding to the combination of the first environmental condition and the second environmental condition is not stored (NO in S15), the processing ends without transmitting the privilege. .

[Effects of the information processing device 2 of the present invention]
The privilege granting unit 233 transmits a privilege corresponding to the distance from the store 100 to the information terminal 1 of the user. In this way, the privilege granting unit 233 transmits a privilege having a higher value than other users to a user who is expected to have relatively little sales promotion effect when the privilege is transmitted, thereby allowing a plurality of users to receive the privilege. It is possible to suppress the occurrence of variations in the sales promotion effect when the privilege is sent to the.

The present invention makes it possible to contribute to Goal 9 of the Sustainable Development Goals (SDGs) led by the United Nations, "Industry and technological innovation."

Although the present invention has been described above using the embodiments, the technical scope of the present invention is not limited to the scope described in the above embodiments, and various modifications and changes are possible within the scope of the gist thereof. be. For example, all or part of the device can be functionally or physically distributed and integrated in arbitrary units. In addition, new embodiments resulting from arbitrary combinations of multiple embodiments are also included in the embodiments of the present invention. The effect of the new embodiment caused by the combination has the effect of the original embodiment.

1 information terminal 2 information processing device 21 communication unit 22 storage unit 23 control unit 100 store 200 related facility 231 acquisition unit 232 environment identification unit 233 privilege provision unit S information processing system

Claims (15)

A plurality of first environmental conditions corresponding to the distance between the location of the information terminal and the location of the store, and a plurality of second environmental conditions corresponding to the distance between the location of the information terminal and the location of the related facility of the store. a storage unit that associates and stores each combination of the plurality of first environmental conditions and the privilege available at the store corresponding to each combination of the plurality of first environmental conditions and the plurality of second environmental conditions;
an acquisition unit that acquires information indicating the position of the information terminal of the user;
Based on the distance between the location of the information terminal and the location of the store acquired by the acquisition unit and the distance between the location of the information terminal of the user and the location of related facilities of the store , the an environment identification unit that identifies a user environment condition corresponding to the user;
a privilege granting unit configured to transmit the privilege stored in the storage unit in association with the combination of the first environmental condition and the second environmental condition corresponding to the user environmental condition to the information terminal of the user. ,
Information processing equipment. a storage unit that associates and stores a plurality of first environmental conditions corresponding to the distance between the location of the information terminal and the location of the store, and benefits available at the store corresponding to each of the plurality of first environmental conditions; ,
an acquisition unit that acquires information indicating the position of the information terminal of the user a plurality of times during a predetermined period determined in association with the store or at a plurality of dates and times determined in association with the store;
an environment identification unit that identifies a user environment condition corresponding to the user based on the distance between the location of the information terminal and the location of the store acquired by the acquisition unit;
a privilege granting unit that transmits the privilege stored in the storage unit in association with the first environmental condition corresponding to the user environmental condition to the information terminal of the user;
Information processing equipment. The storage unit associates and stores a combination of the plurality of first environmental conditions, the plurality of second environmental conditions, and the type of the related facility, and the privilege, and stores the location of the store and the related facility. store in association with the type of the related facility;
The environment specifying unit specifies the position of the related facility and the type of the related facility stored in the storage unit in association with the store, and specifies the location of the information terminal of the user and the type of the related facility stored in the storage unit. Identifying the user environment conditions based on the distance between the location of the related facility of the store and the location of the store,
The privilege granting unit identifies a second environmental condition corresponding to the user environmental condition based on the distance between the position of the related facility stored in the storage unit and the position of the information terminal of the user, stored in the storage unit in association with a combination of the first environment condition corresponding to the user environment condition specified by the environment specifying unit, the specified second environment condition, and the specified type of related facility transmitting the privilege to the information terminal of the user;
The information processing device according to claim 1 . Compared to the value of the privilege that the privilege granting unit transmits to the information terminal of the first user that does not satisfy the second environmental condition that the location is within a second threshold from the position of the related facility , the value of the privilege transmitted by the privilege granting unit to the information terminal of the second user who satisfies the second environmental condition is higher;
The information processing apparatus according to claim 1 or 3 . The environment identification unit identifies the user environment condition based on the distance between the location of the related facility located within a predetermined distance from the store and the location of the information terminal of the user acquired by the acquisition unit. ,
The information processing apparatus according to claim 1, 3 or 4 . The privilege granting unit transmits a message to the information terminal of a second user located at a location less than the reference distance from the store with respect to the information terminal of the first user located at a location at the reference distance or more from the store. sending said rewards that are of higher value than said rewards that
The information processing apparatus according to any one of claims 1 to 5. The privilege granting unit transmits a message to the information terminal of a second user located at a location less than the reference distance from the store with respect to the information terminal of the first user located at a location at the reference distance or more from the store. sending said rewards of lesser value than said rewards that
The information processing apparatus according to any one of claims 1 to 6. The acquisition unit acquires information indicating the position of the information terminal of the user a plurality of times,
The environment specifying unit specifies the position of the information terminal of the user based on the information indicating the plurality of positions of the information terminal acquired by the acquisition unit, and determining the user environment conditions based on distances between locations of related facilities;
The information processing apparatus according to any one of claims 1, 3 to 5. The environment specifying unit is configured to provide the user corresponding to information indicating the distance between the location of the information terminal closest to the store or the related facility and the location of the store or the related facility among the locations of the plurality of information terminals. identify environmental conditions,
The information processing apparatus according to claim 8 . The environment identification unit identifies the user environment condition corresponding to information indicating the distance between the location of the user obtained by averaging the locations of the plurality of information terminals and the location of the store or the related facility.
The information processing apparatus according to claim 8 . The storage unit associates and stores each of the plurality of first environmental conditions, a benefit available at the store, and a condition related to a history of visits to the store or the related facility,
The environment identification unit identifies a history of visits by the user to the store or the related facility,
The privilege granting unit, when the visit history of the user to the store or the related facility specified by the environment specifying unit satisfies a condition related to the visit history stored in the storage unit, the first environment condition. and transmitting the privilege stored in association with the conditions related to the visit history to the information terminal;
The information processing apparatus according to any one of claims 1, 3 to 5. The privilege granting unit provides the information terminal of the first user who satisfies the predetermined first environmental condition and the visit history-related condition with respect to the second user who does not satisfy the visit history-related condition but the first environmental condition. transmitting the benefits of higher or lower value than the benefits sent to the information terminal of
The information processing device according to claim 11 . the storage unit associates and stores each of the plurality of first environmental conditions, the privilege, and a condition related to a payment history of past payments made by the user at the store;
The environment identification unit identifies a history of payments made by the user at the store,
The privilege granting unit, when the history of the payment made by the user at the store specified by the environment specifying unit satisfies the conditions related to the payment history stored in the storage unit, the first environmental condition and the payment history. transmitting the privilege stored in association with the condition regarding to the information terminal;
The information processing apparatus according to any one of claims 1 to 12 . the computer runs
obtaining information indicating the location of the user's information terminal;
A user corresponding to the user based on the acquired distance between the location of the information terminal and the location of the store and the distance between the location of the information terminal of the user and the location of related facilities of the store identifying environmental conditions;
A plurality of first environmental conditions corresponding to the distance between the location of the information terminal and the location of the store, and a plurality of second environmental conditions corresponding to the distance between the location of the information terminal and the locations of related facilities of the store. By referring to a storage unit that associates and stores each combination of environmental conditions with a privilege that can be used at a store corresponding to each combination of the plurality of first environmental conditions and the plurality of second environmental conditions sending the privilege stored in the storage unit in association with the combination of the first environmental condition and the second environmental condition corresponding to the user environmental condition that has been set to the information terminal of the user;
Information processing methods. the computer runs
a step of obtaining information a plurality of times indicating the location of the user's information terminal during a predetermined period of time determined in association with the store, or in a plurality of dates and times determined in association with the store;
identifying a user environment condition corresponding to the user based on the acquired distance between the location of the information terminal and the location of the store;
The user stores a plurality of environmental conditions corresponding to the distance between the location of the information terminal and the location of the store, and a privilege available at the store corresponding to each of the plurality of environmental conditions in association with each other. transmitting the privilege stored in association with the environmental condition corresponding to the environmental condition to the information terminal of the user;
Information processing methods.

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