JP2022154890A - Information processing device - Google Patents

Abstract

To enable a store side to become a subject to sell commodities.SOLUTION: An information processing device 1 includes a position information acquisition part 131 for acquiring user position information showing the position of a user from a user terminal 2, an object user specification part 132 for specifying an object user on the basis of the acquired user position information and position information of an object store, a relation user specification part 133 for specifying a relation user having a prescribed relation with the specified object user, an attribute specification part 134 for specifying attributes of the specified relation user with reference to attribute information showing attributes of the user, an advertisement specification part 135 for specifying advertisement information of commodities to be sold in the object store on the basis of the attributes of the specified relation user, and a transmission part 136 for transmitting the specified advertisement information to the user terminal 2 used by the object user.SELECTED DRAWING: Figure 2

Description

The present invention relates to an information processing device.

Disclosed is a technique for requesting another user, based on a user's request, to make a proxy purchase of a product corresponding to the user's preferences, which is sold at a store near the commuting route of another user such as the user's family. (See Patent Document 1, for example).

JP-A-2002-117221

In the conventional technology, since the product to be purchased and the store where the purchase is made are specified based on the user's request, there is a problem that the store cannot take the lead in promoting the sale of the product to the user.

Therefore, the present invention has been made in view of these points, and an object of the present invention is to enable the store side to take the lead in promoting the sales of merchandise.

An information processing apparatus according to a first aspect of the present invention includes a location information acquisition unit that acquires user location information indicating the location of the user from a user terminal, and the user location information acquired by the location information acquisition unit. , a target user specifying unit that specifies a target user based on the position information of the target store, and a related user specifying unit that specifies a related user having a predetermined relationship with the target user specified by the target user specifying unit; an attribute specifying unit that specifies attributes of the related user specified by the related user specifying unit by referring to attribute information indicating user attributes; It has an advertisement specifying unit that specifies advertisement information of a product sold at a target store, and a transmission unit that transmits the advertisement information specified by the advertisement specifying unit to a terminal used by the target user.

ADVANTAGE OF THE INVENTION According to this invention, there exists an effect that the sales of goods can be promoted mainly by the store side.

It is a figure explaining the outline|summary of the information processing apparatus which concerns on this embodiment. It is a figure which shows the structure of the information processing apparatus which concerns on this embodiment. It is a figure which shows an example of the user information which concerns on this embodiment. It is a figure which shows an example of the user relationship information which concerns on this embodiment. It is a figure which shows an example of the position history information which concerns on this embodiment. It is a figure which shows an example of the advertisement management information which concerns on this embodiment. 4 is a flow chart showing the flow of processing in the information processing apparatus according to the embodiment;

[Overview of information processing device 1]
FIG. 1 is a diagram illustrating an outline of an information processing device 1 according to this embodiment. The information processing device 1 is a device that transmits, to the user terminal 2, advertisement information of products sold at target stores to which advertisements are distributed. The information processing device 1 is, for example, a computer such as a server, and is communicably connected to a plurality of user terminals 2 via a base station or wireless LAN. The user terminal 2 is a computer such as a tablet terminal or a smart phone used by the user.

The information processing device 1 acquires user position information indicating the position of the user from the user terminal 2 . The information processing device 1 identifies the target user based on the acquired user position information and the position information of the target store. The target user is, for example, a user who is likely to visit the target store and to whom the advertisement information is distributed. In the example shown in FIG. 1, the information processing device 1 identifies, for example, a user A who commute near a store as a target user.

The information processing device 1 identifies related users who have a predetermined relationship with the target user. A predetermined relationship is, for example, that the user's locations match or have a certain relationship. In the example shown in FIG. 1, the information processing apparatus 1 identifies user B who lives together with user A as a related user. The information processing device 1 identifies advertisement information of products sold at the target store based on the attribute of the related user, and transmits the identified advertisement information to the user terminal 2 used by the target user.

In the example shown in FIG. 1, the information processing apparatus 1 selects advertisement information corresponding to the attributes of User B from among advertisement information of a plurality of products sold at the target store, based on the attributes of User B who is a related user. It specifies and transmits the specified advertisement information to the user terminal 2A of the user A who is the target user. The target user is more likely to purchase the product corresponding to the advertisement information by confirming the advertisement information corresponding to the attribute of the related user and communicating with the related user. By doing so, the information processing device 1 selects the advertisement information of the product that the target user is likely to purchase on behalf of the related user from the plurality of pieces of advertisement information prepared by the store. , so that the store can take the lead in promoting the sales of the product.
Next, the configuration of the information processing device 1 will be described.

[Configuration example of information processing device 1]
FIG. 2 is a diagram showing the configuration of the information processing device 1 according to this embodiment. The information processing device 1 includes a communication section 11 , a storage section 12 and a control section 13 . Control unit 13 includes position information acquisition unit 131 , target user identification unit 132 , related user identification unit 133 , attribute identification unit 134 , advertisement identification unit 135 , and transmission unit 136 .

The communication unit 11 is an interface for connecting to a communication network such as a mobile phone line or Internet line.
The storage unit 12 is, for example, a ROM (Read Only Memory) and a RAM (Random Access Memory). The storage unit 12 stores various programs for causing the information processing device 1 to function. For example, the storage unit 12 uses the control unit 13 of the information processing device 1 as the location information acquisition unit 131, the target user identification unit 132, the related user identification unit 133, the attribute identification unit 134, the advertisement identification unit 135, and the transmission unit 136. Memorize the program that works.

The storage unit 12 also stores user information, which is information about the user of the user terminal 2 . FIG. 3 is a diagram showing an example of user information according to this embodiment. User information is, for example, information managed by a communication carrier and generated based on contract information with a user who uses the service.

As shown in FIG. 3, the user information includes a user ID as user identification information for identifying the user, a terminal ID for identifying the user terminal 2 possessed by the user, a user name, and a plurality of attributes. and attribute information indicating user attributes corresponding to each of the types. In the example shown in FIG. 3, age and gender are shown as the types of attributes, but not limited to these, other types of attributes such as hobbies, taste information, annual income, family composition, past purchase information, etc. may be included. In addition, although the storage unit 12 stores user information, the storage unit 12 is not limited to this, and may store contract information managed by a telecommunications carrier.

The storage unit 12 stores user relationship information that associates the user ID of a user with another user ID that is the user ID of another user having a predetermined relationship with the user. The predetermined relationship is at least one of, for example, that the bases of the user match, have a certain relationship, or have a family relationship. The user's base is, for example, the user's place of residence, place of work, or place of commuting to school. FIG. 4 is a diagram showing an example of user-related information according to this embodiment. As shown in FIG. 4, it can be confirmed that the user ID is associated with another user ID in the user relationship information. Further, a predetermined user who does not match the user in terms of location or who does not have a certain relationship may be a related user.

The user-related information is generated, for example, by the control section 13 functioning as a related-information generating section. For example, the relationship information generation unit identifies a plurality of users having the same place of residence based on the location history information stored in the storage unit 12, and generates user relationship information by associating the identified user IDs. . Further, when a family relationship is set as a predetermined relationship, the relationship information generation unit receives from the user terminal 2 the user ID of the user of the user terminal 2 and the user ID of the related user having the predetermined relationship. , the user-related information may be generated by associating the received user ID.

Further, the relationship information generation unit may register a predetermined user whose location does not match the user or who does not have a certain relationship with the user as a related user of the user. For example, the relationship information generating unit receives from the user's user terminal 2 information identifying the user, information identifying the predetermined user, and a request to register the predetermined user as a related user of the user. For example, the relationship information generation unit receives a request from the user terminal 2 to register the user ID of the user and the user ID of the predetermined user as user relationship information, and registers the user ID of the user and the user ID of the predetermined user. may be associated with each other and stored in the storage unit 12 as user relationship information. As a result, the relationship information generating unit regards the predetermined user as a related user even if the predetermined user does not match the base of the user or does not have a certain relationship with the user. can be registered.

In addition, the relationship information generation unit transmits to the user terminal 2 of the related user information for accepting the approval of registration as the related user, and in response to receiving the approval of the registration from the related user, the user's user ID , and the user ID of a predetermined user may be associated with each other and stored in the storage unit 12 as user-related information.

In addition, the relationship information generation unit refers to contract information managed by the telecommunications carrier and with users who use the service, identifies a plurality of users having the same address, and generates the user IDs of the identified users. User relationship information may be generated by associating.

The storage unit 12 stores position history information in which the user ID of the user, user position information indicating the position of the user, and time information indicating the time when the user was present at the position are associated. FIG. 5 is a diagram showing an example of position history information according to this embodiment. As shown in FIG. 5, the location history information is information that associates a user ID, time, and user location information. The user location information is, for example, terminal location information indicating the location of the user terminal 2, which is generated by measurement by the location positioning function using GPS in the user terminal 2. FIG. The time is the time when the user terminal 2 was present at the position indicated by the terminal position information.

The storage unit 12 stores advertisement management information for managing advertisement information distributed by the target store. FIG. 6 is a diagram showing an example of advertisement management information according to this embodiment. As shown in FIG. 6, the advertisement management information includes a store ID for identifying the target store, an advertisement ID for identifying the advertisement, attributes corresponding to the advertisement information, advertisement information, available time zone ( It is information that associates the available date and time, day of the week, time zone including at least one of the period).

The advertisement information is, for example, advertisement information of a product, or privilege information indicating that a privilege is given on the condition that a predetermined product is purchased at the target store. Also, the available time period may not be set for all advertisement information, but may be set for privilege information only, or may be arbitrarily set by a store clerk. In the example shown in FIG. 6, it can be confirmed that the advertisement information with the advertisement IDs "C001" and "C003" is privilege information, and the available time period is set for the advertisement information with the advertisement ID "C003".

The control unit 13 is, for example, a CPU (Central Processing Unit). The control unit 13 controls functions related to the information processing device 1 by executing various programs stored in the storage unit 12 . By executing the programs stored in the storage unit 12, the control unit 13 controls the location information acquisition unit 131, the target user identification unit 132, the related user identification unit 133, the attribute identification unit 134, the advertisement identification unit 135, and the transmission It functions as part 136 .

The location information acquisition unit 131 obtains from the user terminal 2 used by each of a plurality of users, a user ID for identifying the user, user location information indicating the location of the user, and the time when the user was present at the location. Acquire time information indicating For example, the location information acquisition unit 131 acquires terminal location information indicating the location of the user terminal 2 specified by the user terminal 2 as user location information. The location information acquisition unit 131 associates the acquired user ID, user location information, and time information corresponding to the location information, and stores them in the storage unit 12 as location history information as shown in FIG.

Note that the position information acquisition unit 131 may acquire, as user position information, route information indicating a user's moving route specified by a plurality of pieces of terminal position information indicating the position of the user terminal 2 at each time. In this case, the position information acquisition unit 131 identifies route information based on a plurality of pieces of position information indicating the position of the user terminal 2 at each time acquired from the user terminal 2, and acquires the route information as user position information. good too.

The route information indicates, for example, the place of residence of the user, the main destination of the user (e.g., commuting destination or school), and the waypoints (e.g., stations) through which the user travels from the place of residence to the destination. It may be information. Further, the route information may include time information indicating the time when the user was present at each of the place of residence, destination, and waypoint.

The target user identification unit 132 identifies the target user based on the user location information acquired by the location information acquisition unit 131 and the location information of the target store. Here, the target user is a user who may visit the target store, as described above.

For example, the target user specifying unit 132 acquires a plurality of pieces of user location information corresponding to the user included in the location history information acquired by the location information acquisition unit 131 and stored in the storage unit 12, and each of the plurality of pieces of user location information. The means of transportation of the user is specified based on the corresponding time information. For example, the target user identification unit 132 refers to the position history information of the user in one day, and identifies the distance traveled in each of the plurality of time periods based on the distance traveled by the user indicated by the user position information of each of the plurality of time periods. do.

The target user specifying unit 132 calculates the moving speed of the user per unit time in each of the plurality of time slots based on the travel distance of each of the specified multiple time slots, and based on the calculated moving speed per unit time to identify the means of transportation of the user. The target user identification unit 132 identifies any one of train, foot, bicycle, car, or bus as the means of transportation for the user, corresponding to each of a plurality of time periods. Note that when the route information is acquired as the user position information, the target user specifying unit 132 may specify the user's means of transportation based on at least one of the place of residence, the destination, and the waypoint indicated by the route information. good.

The target user identification unit 132 identifies the target user based on the identified means of transportation, the user position information, and the position information of the target store, and identifies the user ID of the target user. The location information of the target store is stored in the storage unit 12 in association with the store ID for identifying the target store, for example. The target user specifying unit 132 specifies, as target users, users who pass through a position within a predetermined range from the position indicated by the position information of the target store on foot or by bicycle, based on the user position information and the specified means of transportation. do.

In addition, the target user identification unit 132 identifies the user's movement route and means of movement for each hour (for example, day of the week, weekdays, holidays, time period) based on the user's location history information or the user's route information. may be stored in the storage unit 12 as routine information in association with the user ID. Then, the target user identification unit 132 may refer to the routine information and identify, as the target user, a user who is predicted to move within a predetermined range from the position indicated by the location information of the target store by a predetermined transportation means. . By doing so, the advertisement information can be distributed even when the target user is not near the store when the advertisement information is transmitted.

Note that the target user specifying unit 132, even if the user passes through a position within a predetermined range from the position indicated by the position information of the target store by train, on the condition that there is a station within a predetermined range from the target store. The user may be identified as the target user.

The related user identification unit 133 identifies related users who have a predetermined relationship with the target user identified by the target user identification unit 132 . For example, the related user identification unit 133 refers to the user-related information stored in the storage unit 12, and identifies the user ID of the other user associated with the user ID of the target user identified by the target user identification unit 132. , to identify the related user by specifying the user ID of the related user.

The attribute identification unit 134 identifies attributes of the related users identified by the related user identification unit 133 by referring to attribute information indicating user attributes. When the related user specifying unit 133 specifies the related user, the attribute specifying unit 134 refers to the user information stored in the storage unit 12, and determines the attribute of the related user indicated by the attribute information associated with the user ID of the related user. identify.

Also, the attribute identification unit 134 may refer to the attribute information stored in the storage unit 12 to identify not only the attributes of the related users but also the attributes of the target user. The attribute identification unit 134 refers to the user information stored in the storage unit 12 and identifies the attribute of the target user indicated by the attribute information associated with the user ID of the target user.

The advertisement specifying unit 135 specifies advertisement information of products sold at the target store based on the attributes of the related users specified by the attribute specifying unit 134 . The advertisement specifying unit 135 refers to the advertisement management information stored in the storage unit 12 and specifies advertisement information associated with the attribute of the related user specified by the attribute specifying unit 134 . When the attribute specifying unit 134 also specifies the attribute of the target user, the advertisement specifying unit 135 also specifies the advertisement information associated with the attribute of the target user in the advertisement management information stored in the storage unit 12. .

The transmitting unit 136 transmits the advertisement information specified by the advertisement specifying unit 135 to the user terminal 2 used by the target user specified by the target user specifying unit 132 . Specifically, based on the user position information acquired by the position information acquisition unit 131, the transmission unit 136 determines whether the target user's position is closer to the target store than the related user's position.

For example, based on the user position information acquired by the position information acquisition unit 131, the transmission unit 136 selects the position closest to the target store from among the positions of the target user indicated by the plurality of user position information corresponding to the target user. The distance between the specified position and the target store is specified as the distance between the target user and the target store. In this case, the transmission unit 136 selects the most target based on the user position information when the means of transportation based on the user position information acquired by the position information acquisition unit 131 corresponds to a specific means of transportation (for example, walking or bicycle). You may make it identify the position near the position of a store. Similarly, the transmission unit 136 identifies the distance between the relevant user and the target store.

When the distance between the target user and the target store is shorter than the distance between the related user and the target store, the transmitting unit 136 determines that the target user's position is closer to the target store than the related user's position. When the transmitting unit 136 determines that the position of the target user is closer to the target store than the position of the relevant user, the transmitting unit 136 transmits the advertisement information specified by the advertisement specifying unit 135 to the user terminal 2 used by the target user.

In addition, when the position of the target user is closer to the target store than the position of the related user and the distance between the related user and the target store is a predetermined distance or more, the transmission unit 136 determines that the advertisement specified by the advertisement specifying unit 135 The information may be transmitted to the user terminal 2 used by the target user. In addition, the transmission unit 136 calculates the arrival time until the related user visits the target store based on the distance between the related user and the target store, and if the calculated arrival time is equal to or longer than a predetermined time, the advertisement specifying The advertisement information specified by the unit 135 may be transmitted to the user terminal 2 used by the target user.

Further, when the advertisement information specified by the advertisement specifying unit 135 is privilege information in which a predetermined time slot is set as the available time slot, the transmitting unit 136 sets the user position information acquired by the position information acquiring unit 131 to Based on this, it may be determined whether or not the target user's position in the predetermined time period is closer to the target store than the related user's position in the predetermined time period.

Then, when the transmission unit 136 determines that the position of the target user in the predetermined time period is closer to the target store than the position of the relevant user in the predetermined time period, the transmission unit 136 transmits the advertisement information specified by the advertisement specifying unit 135 to the target user. may be transmitted to the user terminal 2 used by . By doing so, the information processing apparatus 1 transmits the privilege information to the target user only when the privilege corresponding to the privilege information cannot be used by the related user and the target user can use the privilege. can do.

Further, the transmission unit 136 transmits the advertisement information specified by the advertisement specifying unit 135 based on the attribute of the related user to the user terminal 2 used by the target user, and also transmits to the user terminal 2 used by the related user. good. Further, the transmission unit 136 transmits information to the user terminal 2 used by the related user to display a transmission instruction screen for transmitting the advertisement information specified by the advertisement specifying unit 135 based on the attribute of the related user to the target user. You may send. Then, the transmitting unit 136 receives an instruction from the user terminal 2 used by the related user to transmit the advertisement information specified by the advertisement specifying unit 135 based on the attribute of the related user to the target user. The information may be transmitted to the user terminal 2 of the target user.

In this case, the transmitting unit 136 receives an instruction to transmit the advertising information to the target user, receives a message to be transmitted to the target user from the relevant user, and transmits the advertising information and the received message to the user terminal 2 of the target user. may be sent to By doing so, the information processing apparatus 1 makes the target user recognize that the relevant user desires to purchase the product corresponding to the advertisement information, and the target user purchases the product corresponding to the advertisement information. You can increase your chances.

[Operation flow]
FIG. 7 is a flow chart showing the flow of processing in the information processing apparatus 1 according to this embodiment.
First, the location information acquisition unit 131 obtains from the user terminal 2 used by each of a plurality of users, the user ID for identifying the user, the user location information indicating the location of the user, and the location of the user at the location. Time information indicating the time when the time was set is acquired (S1). The location information acquisition unit 131 associates the acquired user ID, user location information, and time information, and stores them in the storage unit 12 as location history information.

Subsequently, the target user identification unit 132 identifies the target user based on the user location information acquired by the location information acquisition unit 131 and the location information of the target store (S2).
Subsequently, the related user identifying unit 133 refers to the user related information stored in the storage unit 12, and identifies the user ID associated with the identified target user's user ID as the related user's user ID. By doing so, related users are identified (S3).

Subsequently, the attribute identification unit 134 refers to the user information stored in the storage unit 12, and identifies the attribute of the related user indicated by the attribute information associated with the user ID of the identified related user (S4).
Subsequently, the advertisement specifying unit 135 refers to the advertisement management information stored in the storage unit 12, and specifies advertisement information associated with the attribute of the specified related user (S5).

Subsequently, the transmission unit 136 refers to the position history information stored in the storage unit 12, and determines whether or not the target user's position is closer to the target store than the related users' positions (S6). If the transmission unit 136 determines that the position of the target user is closer to the target store than the position of the relevant user, the process proceeds to S7, and transmits the identified advertisement information to the user terminal 2 used by the target user. If the transmitting unit 136 determines that the position of the target user is farther from the target store than the position of the related user, the processing related to this flowchart is terminated.

[Modification]
In the above-described embodiment, the control unit 13 of the information processing device 1 has the function of transmitting advertisement information. For example, the control unit 13 functions as a payment unit, and when a payment code such as a two-dimensional barcode used for payment is received from the user terminal 2 of the target user or the store terminal of a predetermined store, payment is made based on the payment code. may be performed. In this case, the control unit 13 may receive, for example, the code for settlement, and may further receive privilege information, which is advertising information transmitted by the transmission unit 136 to the user terminal 2 of the target user. Here, the privilege indicated by the privilege information may be given to the target user on condition that the related user purchases a predetermined product corresponding to the related user at the target store.

Then, when the payment is made based on the payment code received together with the privilege information, the control unit 13 specifies the store and the product corresponding to the payment, and determines whether the specified store and the product correspond to the advertisement information. , that is, whether or not it corresponds to a predetermined product corresponding to the target store and related users. Also, the control unit 13 determines whether or not the target user has purchased a predetermined product corresponding to the privilege information at the target store. Then, when the control unit 13 determines that the store and product corresponding to settlement correspond to the advertisement information and that the target user has purchased the predetermined product at the target store, the control unit 13 functions as a privilege giving unit, A privilege corresponding to the privilege information may be given to at least one of the related users. If the privilege indicated by the privilege information is a discount on the purchase price of the product, the control unit 13 may discount the purchase price of the product from the payment amount and perform settlement. Further, when the privilege indicated by the privilege information is the awarding of points, the control unit 13 may award points to at least one of the target user and related users after the payment is completed.

Further, when the transmitting unit 136 determines that the target user has purchased the predetermined product at the target store, the transmission unit 136 transmits information indicating that the target user has purchased the predetermined product to the user terminal 2 of the related user, Related users may be notified that the target user has purchased the predetermined product. By doing so, the information processing apparatus 1 can make the related users recognize that the predetermined product has been purchased.

[Effects of this embodiment]
As described above, the information processing apparatus 1 according to the present embodiment identifies the target user based on the user position information indicating the position of the user and the position information of the target store, and establishes a predetermined relationship with the target user. identify interested users who have The information processing device 1 identifies the attribute of the related user, identifies the advertisement information of the product sold at the target store based on the attribute, and transmits it to the user terminal 2 used by the target user. By doing so, the information processing apparatus 1 can promote the sales of products mainly by the store side.

The present invention makes it possible to contribute to Goal 9 of the Sustainable Development Goals (SDGs) led by the United Nations, "Industry and technological innovation."

Although the present invention has been described above using the embodiments, the technical scope of the present invention is not limited to the scope described in the above embodiments, and various modifications and changes are possible within the scope of the gist thereof. be. For example, specific embodiments of device distribution/integration are not limited to the above-described embodiments. can be done. In addition, new embodiments resulting from arbitrary combinations of multiple embodiments are also included in the embodiments of the present invention. The effect of the new embodiment caused by the combination has the effect of the original embodiment.

Reference Signs List 1 information processing device 11 communication unit 12 storage unit 13 control unit 131 position information acquisition unit 132 target user identification unit 133 Relevant user identification unit 134 attribute identification unit 135 advertisement identification unit 136 transmission unit 2 user terminal

Claims (17)

a location information acquisition unit that acquires user location information indicating the location of the user from the user's terminal;
a target user identification unit that identifies a target user based on the user location information acquired by the location information acquisition unit and the location information of the target store;
a related user identification unit that identifies a related user having a predetermined relationship with the target user identified by the target user identification unit;
an attribute identifying unit that identifies attributes of the related user identified by the related user identifying unit by referring to attribute information indicating user attributes;
an advertisement specifying unit that specifies advertisement information of products sold at the target store based on the attribute of the related user specified by the attribute specifying unit;
a transmission unit configured to transmit the advertisement information identified by the advertisement identification unit to a terminal used by the target user;
Information processing device having The location information acquisition unit acquires the user location information from a terminal used by each of a plurality of users.
The information processing device according to claim 1 . The location information acquisition unit acquires terminal location information indicating the location of the terminal as the user location information.
The information processing apparatus according to claim 1 or 2. The position information acquisition unit acquires route information indicating a movement route of the user as the user position information.
The information processing apparatus according to any one of claims 1 to 3. The location information acquisition unit acquires, as the user location information, the route information specified from a plurality of pieces of terminal location information indicating the location of the terminal used by the user at each time.
The information processing apparatus according to claim 4. The position information acquisition unit acquires a plurality of user position information corresponding to the user and time information indicating a time when the user is positioned at a position indicated by each of the plurality of user position information.
The information processing apparatus according to any one of claims 1 to 5. The target user specifying unit moves the user based on a plurality of pieces of user location information corresponding to the user acquired by the location information acquisition unit and the time information corresponding to each of the plurality of pieces of user location information. Identifying means, identifying the target user based on the identified transportation means, user location information, and location information of the target store;
The information processing device according to claim 6 . The target user specifying unit specifies a user who is likely to visit the target store as the target user based on the user position information acquired by the position information acquisition unit and the position information of the target store.
The information processing apparatus according to any one of claims 1 to 7. a storage unit for storing user relationship information in which user identification information for identifying the user and user identification information of related users having the predetermined relationship with the user are associated;
The related user identification unit identifies the related user having a predetermined relationship with the target user by referring to the user relationship information.
The information processing apparatus according to any one of claims 1 to 8. The storage unit stores the user relationship information that associates the user identification information for identifying the user with the user identification information of the related user whose bases match or have a certain relationship with the user,
The information processing apparatus according to claim 9 . When the transmission unit determines that the position of the target user is closer to the target store than the position of the related user based on the user position information acquired by the position information acquisition unit, the advertisement specifying unit specifies transmitting the advertising information received to the terminal used by the target user;
The information processing apparatus according to any one of claims 1 to 10. The advertisement information is privilege information that can be used in a predetermined time period,
Based on the user position information acquired by the position information acquiring unit, the transmitting unit determines that the position of the target user in the predetermined time period is higher than the position of the related user in the predetermined time period. When it is determined that it is close to the store, transmitting the advertisement information specified by the advertisement specifying unit to the terminal used by the target user;
The information processing apparatus according to any one of claims 1 to 10. The attribute identification unit refers to attribute information indicating at least one of user preferences, gender, age, and past purchase information, which are user attributes, to identify attributes of the related user.
The information processing apparatus according to any one of claims 1 to 12. The advertisement information is privilege information indicating that a privilege is given on the condition that a predetermined product is purchased,
further comprising a benefit granting unit that grants the benefit to at least one of the target user and the related users when the target user purchases the predetermined product at the target store,
The information processing apparatus according to any one of claims 1 to 13. The transmission unit transmits the advertisement information identified by the advertisement identification unit to the terminal used by the related user.
The information processing apparatus according to any one of claims 1 to 14. The transmission unit transmits the advertisement information to the terminal of the target user in response to receiving from the relevant user an instruction to transmit the advertisement information specified by the advertisement specifying unit to the terminal of the target user.
The information processing apparatus according to any one of claims 1 to 15. When the target user purchases a product corresponding to the advertisement information at the target store, the transmission unit transmits information indicating that the target user has purchased the product to the terminal of the related user.
The information processing apparatus according to any one of claims 1 to 16.

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