JP7220284B2 - チャンネル切替データを用いた視聴率算出装置及び方法 - Google Patents
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Description
Claims (18)
- 各世帯に設けられたセットトップボックスとネットワークを介して接続されたサーバによって視聴率を算出する視聴率算出装置であって、
前記セットトップボックスからチャンネル切替データを受信する受信部;
前記チャンネル切替データを加工して、セットトップボックス別視聴履歴データを生成し、生成されたセットトップボックス別視聴履歴データを加工して、チャンネル別視聴履歴データを生成する視聴履歴データ加工部;及び
一世帯に複数台のセットトップボックスが帰属した場合に、1台のセットトップボックスとして計算し、全セットトップボックスの台数を確定した後、前記チャンネル別視聴履歴データ及び全セットトップボックスの台数を用いて、特定時間帯の視聴率を計算する視聴率計算部;
を含み、
前記計算した特定時間帯の視聴率とその特定チャンネルの過去視聴率とを比較する視聴率比較部をさらに含むチャンネル切替データを用いた視聴率算出装置。 - 前記チャンネル切替データは、セットトップボックスID、切替前のチャンネル(開始チャンネル)、切替後のチャンネル(到着チャンネル)、切替開始時刻、切替完了時刻、及びセットトップボックスIPアドレスを含むことを特徴とする請求項1に記載のチャンネル切替データを用いた視聴率算出装置。
- 前記セットトップボックス別視聴履歴データは、チャンネル別視聴開始時刻及び視聴完了時刻で構成されていることを特徴とする請求項1に記載のチャンネル切替データを用いた視聴率算出装置。
- 前記チャンネル別視聴履歴データは、セットトップボックス別視聴開始時刻及び視聴完了時刻で構成されていることを特徴とする請求項1に記載のチャンネル切替データを用いた視聴率算出装置。
- 前記視聴率計算部は、視聴率を計算する特定時間帯に、一世帯に帰属した複数台のセットトップボックスが視聴中である場合、一つのセットトップボックスとして計算することを特徴とする請求項1に記載のチャンネル切替データを用いた視聴率算出装置。
- 前記視聴率比較部は、前記計算した特定チャンネルの視聴率とその特定チャンネルの過去視聴率と間に閾値以上の差があれば、その差が日付ベースのイベントに起因したものであるかを判断して、日付ベースのイベントに起因したものでなければ、視聴率補正要請信号を生成することを特徴とする請求項1に記載のチャンネル切替データを用いた視聴率算出装置。
- 前記視聴率計算部は、前記特定チャンネルに対して、第1プラットフォーム事業者に加入したセットトップボックスから第1視聴率を計算し、第2プラットフォーム事業者に加入したセットトップボックスから第2視聴率を計算し、
前記視聴率比較部は、前記第1視聴率と第2視聴率とを比較することを特徴とする請求項1に記載のチャンネル切替データを用いた視聴率算出装置。 - 前記視聴率比較部は、前記第1視聴率と第2視聴率との間に閾値以上の差が発生した場合、視聴率補正要請信号を生成することを特徴とする請求項7に記載のチャンネル切替データを用いた視聴率算出装置。
- 前記視聴率補正要請信号は、閾値以上の差が発生した時間区間のチャンネル切替データの再伝送を要請するための信号であることを特徴とする請求項6に記載のチャンネル切替データを用いた視聴率算出装置。
- 各世帯に設けられたセットトップボックスとネットワークを介して接続されたサーバの視聴率算出方法であって、
前記セットトップボックスからチャンネル切替データを受信するステップ;
前記チャンネル切替データを加工して、セットトップボックス別視聴履歴データを生成するステップ;
前記セットトップボックス別視聴履歴データを加工して、チャンネル別視聴履歴データを生成するステップ;
一世帯に複数台のセットトップボックスが帰属したと判断された場合、一つのセットトップボックスとして計算し、全セットトップボックスの台数を確定するステップ;
前記チャンネル別視聴履歴データ及び全セットトップボックスの台数を用いて、特定チャンネルの視聴率を計算するステップ;及び
前記計算した特定チャンネルの視聴率とその特定チャンネルの過去視聴率とを比較するステップ;
を含むチャンネル切替データを用いた視聴率算出方法。 - 前記チャンネル切替データは、セットトップボックスID、切替前のチャンネル(開始チャンネル)、切替後のチャンネル(到着チャンネル)、切替開始時刻、切替完了時刻、及びセットトップボックスIPアドレスを含むことを特徴とする請求項10に記載のチャンネル切替データを用いた視聴率算出方法。
- 前記セットトップボックス別視聴履歴データは、チャンネル別視聴開始時刻及び視聴完了時刻で構成されていることを特徴とする請求項10に記載のチャンネル切替データを用いた視聴率算出方法。
- 前記チャンネル別視聴履歴データは、セットトップボックス別視聴開始時刻及び視聴完了時刻で構成されていることを特徴とする請求項10に記載のチャンネル切替データを用いた視聴率算出方法。
- 前記計算した特定チャンネルの視聴率とその特定チャンネルの過去視聴率との間に閾値以上の差が発生した場合、日付ベースのイベントが存在するかを確認するステップと、をさらに含むことを特徴とする請求項10に記載のチャンネル切替データを用いた視聴率算出方法。
- 前記日付ベースの特定イベントが存在しない場合、前記計算した特定チャンネルの視聴率を補正するステップをさらに含むことを特徴とする請求項14に記載のチャンネル切替データを用いた視聴率算出方法。
- 前記計算した特定チャンネルの視聴率を補正するステップは、閾値以上の差が発生した時間区間のチャンネル切替データを再要請することを特徴とする請求項15に記載のチャンネル切替データを用いた視聴率算出方法。
- 前記セットトップボックスが、それぞれ複数のプラットフォーム事業者に加入している場合、前記特定チャンネルに対して、第1プラットフォーム事業者に加入したセットトップボックスから計算された第1視聴率と第2プラットフォーム事業者に加入したセットトップボックスから計算された第2視聴率とを比較するステップと、前記第1視聴率と第2視聴率との間に閾値以上の差がある場合、前記計算した特定チャンネルの視聴率を補正するステップと、をさらに含むことを特徴とする請求項10に記載の視聴率算出方法。
- 前記計算した特定チャンネルの視聴率を補正するステップは、閾値以上の差が発生した時間区間のチャンネル切替データを再要請することを特徴とする請求項17に記載のチャンネル切替データを用いた視聴率算出方法。
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JP2017092664A (ja) * | 2015-11-06 | 2017-05-25 | 株式会社ビデオリサーチ | 番組分析装置及び番組分析方法 |
US10834449B2 (en) * | 2016-12-31 | 2020-11-10 | The Nielsen Company (Us), Llc | Methods and apparatus to associate audience members with over-the-top device media impressions |
KR101966658B1 (ko) * | 2018-10-11 | 2019-04-08 | (주)재플 | 채널 전환 데이터를 이용한 시청률 산출 장치 및 방법 |
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- 2019-07-25 JP JP2021519140A patent/JP7220284B2/ja active Active
- 2019-07-25 WO PCT/KR2019/009216 patent/WO2020075959A1/ko unknown
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Patent Citations (3)
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JP2008271294A (ja) | 2007-04-23 | 2008-11-06 | Oki Electric Ind Co Ltd | チャンネル選択情報送信装置、方法及びプログラム |
JP2015192390A (ja) | 2014-03-28 | 2015-11-02 | Kddi株式会社 | 視聴状況測定システム、視聴状況測定サーバ及び受信端末 |
WO2018088213A1 (ja) | 2016-11-08 | 2018-05-17 | ソニー株式会社 | 情報処理装置、情報処理方法、およびプログラム |
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EP3866357A1 (en) | 2021-08-18 |
JP2022502968A (ja) | 2022-01-11 |
WO2020075959A1 (ko) | 2020-04-16 |
KR101966658B1 (ko) | 2019-04-08 |
US20210385535A1 (en) | 2021-12-09 |
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