JP7121217B1 - Product/service proposal system - Google Patents

Abstract

[Problem] For a user who is considering purchasing a product or service, a "display" is used as a means of communication between the user and the supplier who provides the product or service, and the user is encouraged to purchase the product or service. To provide a product/service proposal system that makes a leading proposal to a user. A product/service proposal system (1) includes a user action history acquisition unit (111) that acquires a user action history, and a parameter that indicates the preference of at least one of the user and the supplier in the process of considering products/services to be purchased. a parameter setting unit 112 to be set; determining products/services to be proposed to the user based on at least one of the user action history and the parameters; and a display suggestion unit 113 that performs to the user using . [Selection drawing] Fig. 1

Description

TECHNICAL FIELD The present invention relates to a product/service proposal system that makes a proposal that leads a user to purchase a product or service.

Conventionally, sales promotion is performed based on the user's taste and product purchase history (see Patent Document 1, for example). In physical stores and EC sites, products are displayed and staged while matching or anticipating user trends, but the expectations are not met and the user's product purchase history is not helpful. In some cases, the sales opportunity may be missed without adequate support for the user, and the appeal of the product cannot be conveyed to the user through appropriate presentation or trial use, or the user cannot experience it. In the first place, there are many real stores and EC sites that deal with hit and miss without a sales promotion strategy.

It is difficult for both physical stores and e-commerce sites to promote sales of products that users are looking for by making full use of appropriate "displays" such as production, trial, and experience.

Here, "display" means various media as a means of communication that facilitates the distribution of products and/or services (hereinafter referred to as "products and services") purchased by users and provided by suppliers, and connects users and suppliers. Say. Specifically, the display and presentation of products and services, interior design, presentation of usage scenes of products and services, trial use of products and services, comparison of related products and services, and use of products and services in various scenes It refers to the presentation of a comparison of

JP-A-2002-15199

The present invention has been made in view of the above-mentioned problems, and provides a " It is an object of the present invention to provide a product/service proposal system that uses a "display" to provide a user with a proposal that leads the user to purchase a product/service.

In order to achieve the above object, the product/service proposal system of the present invention includes:
Purchasing goods/services by using a display as a means of communication between a user who is considering purchasing goods/services including at least one of the goods/services and a supplier who provides said goods/services. A product/service proposal system that makes proposals that lead to
User action history acquisition means for acquiring a user action history including a history of actions taken by the user and a history of actions received by the user in the process of considering a product or service to purchase;
display proposal means for analyzing past and current user action histories acquired by said user action history acquisition means, and using said display to make a proposal to guide said user to purchase a product or service to said user; ,
The display suggesting means includes:
When the past user action history acquired by the user action history acquisition means is the history when referring to the EC site, and the current user action history is the history when visiting the real store, the past user action history According to the browsing time on the EC site for the product that the included user did not purchase on the EC site, a proposal is made to the user to encourage trial use of the product at the real store.
In addition, the product/service proposal system of the present invention is
Purchasing goods/services by using a display as a means of communication between a user who is considering purchasing goods/services including at least one of the goods/services and a supplier who provides said goods/services. A product/service proposal system that makes proposals that lead to
User action history acquisition means for acquiring a user action history including a history of actions taken by the user and a history of actions received by the user in the process of considering a product or service to purchase;
display proposal means for analyzing past and current user action histories acquired by said user action history acquisition means, and using said display to make a proposal to guide said user to purchase a product or service to said user; ,
The display suggesting means includes:
When the past user action history acquired by the user action history acquisition means is the history of viewing advertisements and the current user action history is the history of visiting a real store, the past user action history includes based on at least one of the date and time, location, and browsing content of the user viewing the advertisement, using the display to make a proposal that leads the user to purchase a product or service at the real store. characterized by
In addition, the product/service proposal system of the present invention is
Purchasing goods/services by using a display as a means of communication between a user who is considering purchasing goods/services including at least one of the goods/services and a supplier who provides said goods/services. A product/service proposal system that makes proposals that lead to
User action history acquisition means for acquiring a user action history including a history of actions taken by the user and a history of actions received by the user in the process of considering a product or service to purchase;
display proposal means for analyzing past and current user action histories acquired by said user action history acquisition means, and using said display to make a proposal to guide said user to purchase a product or service to said user; ,
The display suggesting means includes:
When the past user action history acquired by the user action history acquisition means is the history of visiting the first real shop, and the current user action history is the history of visiting the second real shop , based on at least one of the user's stay time at the first real store, product/service browsing information, trial information, and location of the first real store, which are included in the past user action history 2. The method is characterized in that, using the display, a proposal is made to the user to lead the user to purchase a product or service at the second real store.
In addition, the product/service proposal system of the present invention is
Purchasing goods/services by using a display as a means of communication between a user who is considering purchasing goods/services including at least one of the goods/services and a supplier who provides said goods/services. A product/service proposal system that makes proposals that lead to
User action history acquisition means for acquiring a user action history including a history of actions taken by the user and a history of actions received by the user in the process of considering a product or service to purchase;
parameter setting means for setting parameters indicating preferences of at least one of the user and the supplier in the process of considering goods/services to be purchased;
A display that determines a product/service to be proposed to the user based on at least one of the user action history and the parameter, and uses the display to make a proposal to the user that leads the user to purchase the product/service. and a proposing means.

According to the present invention, a product/service to be proposed to the user is determined based on at least one of the user action history and the set parameters, and a proposal leading to the purchase of the product/service is made to the user using the display. , it is possible to make an appropriate proposal to the user leading to the purchase of the product/service, which can lead to sales promotion.

In the above invention,
The display suggesting means includes:
Based on the user action history acquired by the user action history acquiring means, the correlation between the past and present products/services purchased by the user is analyzed, and a proposal leading the user to purchase the product/service is made. It is characterized by performing to the user using the display.

According to the present invention, it is possible to make a proposal to the user leading the user to purchase a product or service.

In the above invention,
The parameters set by the parameter setting means include:
It is characterized by including a parameter indicating the degree of whether the process of the user selecting a product/service to be purchased is a goal-pursuing type or a shopping process-enjoying type. .

According to this invention, the user can leisurely enjoy the process of selecting a product/service to be purchased according to the purpose of purchasing the product/service, or can complete the process efficiently in a short time. .

In the above invention,
The parameters set by the parameter setting means include:
In addition to the proposal leading to the purchase of the product/service that the user intends to purchase, a parameter indicating how much of the proposal leading to the purchase of the product/service related to the product/service is included. .

According to this invention, the user can select a desired product/service from among a wide range of options related to the product/service that the user intends to purchase by making suggestions leading to purchase of the product/service related to the product/service. can be done.

In the above invention,
The parameters set by the parameter setting means include:
When proposing an alternative product/service that can be substituted for the product/service that the user intends to purchase, from the product/service that the user intends to purchase for the alternative product/service A parameter indicating at least one of a spread level and a leap level of the is included.

According to this invention, the user can also receive a proposal of a product/service to substitute for the product/service that the user is about to purchase, and select the substitute product/service.

In the above invention,
The parameters set by the parameter setting means include:
A sales emphasis level indicating how much importance the supplier attaches to the sales of the product/service, an image enhancement level indicating how much importance is attached to improving the image of the supplier, and a number of repeaters of the product/service the supplier has. At least one of a repeater acquisition level indicating how much importance is attached to acquisition, and a marketing information acquisition level indicating how much importance the supplier places on acquisition of marketing information based on the user action history. and

According to the present invention, when making a proposal leading to the purchase of a product/service to a user, the proposal can be made taking into consideration the viewpoint of the supplier who provides the product/service.

The program of the present invention is
Purchasing goods/services by using a display as a means of communication between a user who is considering purchasing goods/services including at least one of the goods/services and a supplier who provides said goods/services. A program for making suggestions that lead to
User action history acquisition means for acquiring a user action history including a history of actions taken by the user and a history of actions received by the user in the process of considering a product or service to purchase;
parameter setting means for setting parameters indicating preferences of at least one of the user and the supplier in the process of considering goods/services to be purchased;
A display that determines a product/service to be proposed to the user based on at least one of the user action history and the parameter, and uses the display to make a proposal to the user that leads the user to purchase the product/service. It is a program for functioning as a proposal means.

According to the present invention, it is possible to make a proposal to the user leading to the purchase of the product/service.

1 is an overall configuration diagram of a product/service proposal system according to an embodiment of the present invention; FIG. 4 is a functional configuration diagram of a control node of the product/service proposal system according to the same embodiment; FIG.

BEST MODE FOR CARRYING OUT THE INVENTION Hereinafter, embodiments of the present invention will be described in detail with reference to the drawings.
FIG. 1 is an overall configuration diagram of a product/service proposal system 1 according to an embodiment of the present invention. As shown in the figure, the product/service proposal system 1 includes a plurality of nodes 10 that constitute a block chain network 20 . The plurality of nodes 10 provide the user with a control node 11 that controls the entire product/service proposal system 1, a user terminal 12 possessed by the user, and at least one of products and services (hereinafter referred to as "products/services"). A supplier terminal 13 owned by a supplier that sells products and services, a store terminal 14 such as a personal computer installed in a real store that sells products and services or owned by a company that operates an EC site, an accounting register, etc. IOT such as a sensor and a camera , and these nodes 10 are communicably connected to each other via the blockchain network 20 . The user terminal 12 and the supplier terminal 13 are, for example, communication terminals such as personal computers and personal digital assistants.

Here, the "display" in this embodiment refers to various media as a means of communication that connects users who are considering purchasing products/services and suppliers who provide the products/services. , "Display" includes display and presentation of products and services, interior decoration, presentation of usage scenes of products and services, trial use of products and services, comparison of related products and services, use of products and services in various scenes It includes the presentation of the comparison at the time of

Next, the configuration of the control node 11 will be explained. The control node 11 is a computer having a communication function, and includes hardware such as a CPU, a storage device such as a RAM, a ROM, and a hard disk, a communication interface that controls communication via the blockchain network 20, a keyboard, a speaker, and the like. and an input/output interface of The storage device of the control node 11 stores software such as various data and programs. The data stored in the storage device of the control node 11 includes the history of actions taken by the user and the history of actions received by the user (hereinafter referred to as "user action history") collected from the user terminal 12, the IOT device 15, and the like. ), various parameters input in advance from the input interface by the user or supplier, various learning data for judgment by AI, image data and voice data for presenting various proposals to the user, and the like.

The programs stored in the storage device of the control node 11 include a program for acquiring user action history, a program for setting various parameters when making a proposal to the user, and a program for combining user action history and parameters. Programs for judging products/services to be proposed to the user based on at least one of them and making suggestions leading to purchase of the products/services using various "displays," product images, images of users trying on products, and the user There are programs and the like for presenting an image obtained by synthesizing a background scene with an image.
The functional configuration shown in FIG.

The user action history acquisition unit 111 acquires a user action history including a history of actions taken by the user and a history of actions received by the user from real stores and EC sites in the process of considering products/services to be purchased by the user.

Specifically, the user action history acquisition unit 111 acquires the user's personal information, the products displayed on the screen, etc. from the user terminal 12, the store terminal 14, the IOT device 15 such as a sensor and a camera, etc. via the blockchain network 20.・Various information related to services, user's place of stay, date and time of stay, user's actions such as touching/trying on products at a physical store, content of proposals received by users using the "display", store terminal 14, etc. Acquire received action information, etc. Here, the "various information related to products and services displayed on the screen" includes, for example, a try-on image on the screen of the user terminal 12 and a background of the try-on image so that the user can compare and consider clothes to be purchased. There is information to the effect that an action such as an operation to display an image or the like synthesized from the usage scene of the clothing or an operation to simulate clothing that matches the user or the usage scene is performed. The user action history acquisition unit 111 sequentially stores the acquired information as user action history in a database provided in the storage device.

The parameter setting unit 112 sets parameters indicating preferences of the user and/or the supplier in the process of considering products/services to be purchased by the user. The parameters can be set based on the input operation of the user terminal 12 by the user or the input operation of the supplier terminal 13 by the supplier, or can be automatically set by AI. Specific parameter types will be described later.

The display proposal unit 113 determines products/services to be proposed to the user based on at least one of the user action history and the parameters, and uses the "display" to provide the user with a proposal that leads the user to purchase the product/service. conduct.

Specific examples of various parameters set by the parameter setting unit 112 and various proposals proposed by the display proposal unit 113 will be described below.

For example, when a user purchases a product or service, if the user action history is "A (advertisement media) → B (browse at EC store) → C (trial at real store) → Purchase". For example, the display proposal unit 113 makes the optimum “display” for each scene of A, B, and C. FIG.

Further, in order to have the user become a repeater of product purchases, the display proposal unit 113 may prepare a "display" leading to a notice of the next product sale or the next product purchase. Specifically, as described below, the display proposal unit 113 prepares repeaters, that is, the following “displays” specialized for connecting the same user from the goal to the next start.

(1) Optimal "display" for users to reach the starting point of product selection for product purchase
"(Advertisement) → Start (Consideration of product browsing) → ..."
As a specific example, since it is getting colder, the display suggestion unit 113 guides the user to a place where the cold protection can be purchased by performing a motivational advertisement that encourages the purchase of the protection against the cold.
(2) Optimal “display” for customers to move from product browsing and consideration to trial use
"(Product review) → (Trial) → ..."
As a specific example, the display suggesting unit 113 prompts the user to try on the cold weather gear from the time of browsing so that the user can try on the cold weather clothing after looking at a plurality of cold weather gear, and then try on the cold weather gear to discover new possibilities. "do. For example, the display proposal unit 113 uses the "display" to make proposals such as "This glove is very comfortable to wear" and "This muffler design suits you". By having them try on and use the product, we encourage them to experience it and encourage them to purchase it.

(3) Optimal “display” for customers to move from product trial to purchase
"(Trial) → (Purchase)"
As a specific example, when the user tries on winter clothes, the display proposal unit 113 suggests that the product is currently available at a bargain price, or that it is suitable for the user's current body type, environment, and purpose, so that it is advantageous to purchase at this timing. Use the "display" to prompt for suggestions such as
(4) Optimal "display" for getting customers to purchase the next product (become a repeat customer):
"(Current purchase) → (Next purchase)"
As a specific example, the display proposing unit 113 uses the "display" to present to the user, "The winter clothing you purchased this time will be released next year, so please come see it again." The weather, the user's action schedule, the trend, etc. are predicted, and the user's motivation to want to visit the store next time is continued.
As a presentation method to the user, the simulation result is displayed as a three-dimensional image on the screen of the user terminal 12, displayed on a large display installed in the actual store, or using VR, AR, hologram, or other technologies. It is conceivable to present it.

In addition, based on the user action history acquired by the user action history acquisition unit 111, the display proposal unit 113 analyzes the correlation between past and present products/services purchased by the user, and proposes the optimal product/service to the user. - Use the "display" to provide the user with a proposal leading to the purchase of the service.

For example, the display suggestion unit 113 analyzes the correlation between the user's past purchase experience and current purchase experience, and promotes the purchase of the optimum product/service through the optimum "display".
Specifically, the display proposal unit 113 refers to handover information from the previous location to the current location, and performs an optimal “display” at the current location.
For example, there are the following patterns in the handover information from the previous point to the local point.
・Advertising media (previous point) → real store (local point)
・Advertising media (previous point) → EC site (local point)
・ Real store (previous point) → EC site (local point)
・Real store (previous point) → Real store (local point)
・EC site (previous point) → EC site (local point)
・ EC site (previous point) → Real store (local point)
The types of information referred to by the user action history acquisition unit 111 at each point include the date and time, the time spent by the user shopping, the area where the user shopped, the product/service specifically viewed by the user, and the type of information used. Contents, types, and categories of "displays", actions taken by users, actions to users from real stores, EC sites, and related services, and so on.

As a specific example, the display proposal unit 113 uses the user action history acquisition unit 111 to propose the optimal product/service to the user who visited the real store B by referring to the advertisement medium A. The date and time the advertisement was viewed, the area where the advertisement was viewed, the content viewed, the type and category of the content viewed, the actions taken by the user, and the actions taken by the user from the real store or EC site side. We used a “display” to propose fashion that suits you, while enjoying a hot spring in Kyushu.

As another specific example, when the user visits the real store B after referring to the EC site A, the display proposal unit 113 causes the user action history acquisition unit 111 to refer to the key holder on the EC site for 30 minutes, but does not make a purchase. By referring to the information that was not available, a proposal was made using the “display” to strengthen the trial use at the real store B.

As another specific example, when the user visits the EC site B after shopping or trying a product at the real store A, the previous point information acquired by the user action history acquisition unit 111 includes the user's stay at the real store. The time was as short as 20 minutes, there was little browsing and trial information, and the area was Nagano Prefecture, where I was looking at products. Therefore, the display proposal unit 113 makes a proposal that expands the range of information and expands the range of trial use, while adding a little taste of Nagano Prefecture from the previous time and expanding to other tastes. I used "display".

The parameter set by the parameter setting unit 112 includes the degree of whether the process until the user selects a product or service to be purchased is a goal-pursuing type or a shopping process-enjoying type. contains a parameter indicating

As a parameter setting procedure, the user first selects either the "pursuit of purpose type" or the "enjoyment of the shopping process" by his/her own input or automatically by AI. If the user or AI cannot decide which type to use, the display proposal unit 113 refers to past data or similar user data by the user action history acquisition unit 111, and asks the user to " We propose a display. In the middle, the set "pursuit of purpose" and "enjoyment of the shopping process" may be changed.

Even if the "pursuit of purpose" is selected, there are users who feel that it is not fun to purchase the necessary products by taking the shortest route, and there are also users who want to purchase the products by the shortest route because they do not have time. Next, set the level of goal pursuit. "Pursuit level" is, for example, "large", "medium", "small", level "0", "1", "2", "3", ..., "N" (N is an integer) etc. can be set.

As a specific example, since the user wants to purchase a vacuum cleaner as soon as possible, he or she selects "pursuit of purpose" and sets the "level of pursuit of purpose" to "high". As a result, the display suggestion unit 113 allows the user to quickly obtain information such as detailed specifications, design, ease of use, price, after-sales service, credit, usage scenes, etc. of the desired product by comparing with other products. It is provided as a "display" that assists the user in making the best purchase.

As another specific example, when the user purchases underwear of the same model number that the user regularly purchases, if the user selects "pursuit type" and sets the "pursuit level" to "highest level", The display suggestion unit 113 performs a “display” that emphasizes the trial use of underwear in consideration of the case where the user's body shape changes.

In addition, even if the user chooses to "enjoy the shopping process", there are many variations depending on the user's spare time, hobbies and tastes, personality, etc. Therefore, it is necessary to adjust the level of how much you need to enjoy the shopping process. The "enjoyment level of the process" includes information {spread level", information category "leap level", level of time spent on shopping process "shopping time level", and the like.
The adjustment of the "spread level" is adjustment of the size of information spread, and the "leap level" is the extent of the association that jumped from the association of the same category. For example, suggesting boots, sandals, or socks to a user who wants to buy shoes is something that can be associated with the same category of feet, but jumping from shoes to foot massage equipment is the same. Since it is a different category for foot related, it is making a leap. Furthermore, even in the same foot related category, nail clippers are leaping forward in the same foot category.

Adjustment of the “level of time spent shopping” is adjustment of the degree of time spent by the user on shopping. As a specific example, since the user wants to enjoy the process of shopping, as a breakdown of the level adjustment for enjoying the process, the "information spread level" is set to medium, the "leap level" is set to medium, and the "shopping time level" is set to medium. set to a large extent. The user actually intended to buy a frying pan, but decided to enjoy shopping for a change of pace. A wide variety of dishes can be prepared by trying out scenes where you can cook healthy meals by yourself, trying out aprons and cooking utensils that suit you, and checking whether the design suits you and your room. I browsed and tried out a total of related goods related to. I enjoyed the process of shopping while browsing and trying out related scenes, such as using massage equipment to relieve muscle fatigue and improve blood flow when tired from cooking. After enjoying the shopping process while watching and experiencing the scene of traveling to the area where spices necessary for cooking can be obtained and the 'display', I decided to buy a frying pan.

The parameters set by the parameter setting unit 112 include parameters indicating whether the "purchase decision climax" for deciding to purchase a product/service is the first half, the middle stage, or the second half.
As a specific example, if the purpose of the user is to buy a T-shirt for the hot summer, the display proposal unit 113 may suggest total coordination such as shorts and sandals together with the T-shirt, or medicine to prevent insect bites in the summer. When the user sees or experiences a foreshadowing scene proposal that proposes goods to be used in the same scene, such as purchasing, the parameter setting unit 112 provides information for deciding whether to purchase the T-shirt originally intended. The climax to be purchased together can be set by the user input as the first half, the middle, or the second half, or can be left to automatic setting or automatic proposal by AI or the like.
For example, if the user sets the "purchase climax" to the middle stage, the user can decide to purchase a T-shirt in the middle stage of the shopping process. ” can be enjoyed with suggestions.

The starting point for "display" proposals depends on how well the user himself/herself understands what kind of products/services the user is looking for in both the "pursuit of purpose" type and the "enjoyment of the shopping process" type. is different. In this embodiment, it is classified into the following three stages (A), (B), and (C).

(A) When the specific product name, size, color, model number, etc. of the supplier/manufacturer of the product are predetermined. For example, even if it is the same model that the user regularly purchases, or if the user is purchasing for the first time, it refers to the case where the user understands the detailed information model number in advance before proceeding to purchase. In this case, the user should try the product or make a comparison with similar products to gain confidence in purchasing the product.
(B) When the user has a rough idea of what kind of product he or she wants to buy, but has not decided on a specific supplier/manufacturer.
(C) When the user has a goal that the user wants to achieve, but the product or service category or specific product group that can achieve it is unclear. This applies if you do not know whether the

In the order of (A)<(B)<(C), a wide range of "displays" will be proposed for (C). By operating the user terminal 12, the user himself/herself can set which stage of (A), (B), and (C) corresponds, and the parameter setting unit 112 can exchange past data and information. It is also possible to ask the user which stage of the above (A), (B), and (C) in the "goal-pursuing type" by AI. If the user remembers the model number on the way, it can be reselected by user input such as change or correction.

The parameters set by the parameter setting unit 112 include the extent to which proposals leading to purchase of products/services related to the products/services the user intends to purchase are made, in addition to the proposals leading to purchase of products/services that the user intends to purchase. contains a parameter indicating

Here, "related" means that, for example, if the product is clothing, the display proposal unit 113 should propose a T-shirt as the most suitable product for the user who is going to buy a T-shirt, but the whole body including the T-shirt is displayed. is to propose a total coordination of Proposing a set of a T-shirt and a hat is also “relevant”, even if it is not the whole body. In proposals using the "display", if too many related products are proposed, some users may find it time-consuming or troublesome to select products. Although it can be set automatically, it is preferable that the "related product proposal parameter" can be adjusted numerically with levels "0", "1", "2", "3", ..., "N" (N is an integer). . The higher the number, the higher the degree of proposing related products.

When the level of the "related product proposal parameter" is "0", for example, when the user is looking for an umbrella that suits his/her taste in order to purchase an umbrella, the display proposal unit 113 selects the related rain gear which is the product related to the umbrella. It is a "display" that makes it easy to select the shortest and best umbrella for the user without proposing such as. As the level of the "related product proposal parameter" increases to "0", "1", "2", .
In this embodiment, there are two types of information for adjusting the level of the "related product proposal parameter": spread level adjustment of the related product itself and leap level adjustment of the related product. As explained above, the "spread level" is the breadth of information association, and the "leap level" is the tolerance for category jumps.
The display proposal unit 113 determines products/services to be proposed to the user based on the set "expansion level" and "leap level", and makes a proposal to lead the user to purchase the product/service. to the user using

The parameter set by the parameter setting unit 112 includes a parameter indicating the level of proposing a product/service that substitutes for the product/service that the user is about to purchase (hereinafter referred to as “alternative product proposal level ) is included. Here, proposing a substitute product means proposing another product that achieves the same purpose.
As a result, the display proposal unit 113 can propose an alternative product to the user in place of the product/service that the user is about to purchase, and adjust the "alternative product proposal level" for proposing the alternative product to the user. You can also Since there are users who find the alternative product proposal to be helpful and enjoyable, and conversely, users who do not think so, it is effective to adjust the "alternative product proposal level".

For example, when the user is about to buy a deodorant, the display suggestion unit 113 may suggest another type of product, a fragrance, as an alternative product to the deodorant for the purpose of making the smell less annoying. can also Further, if the alternative product proposal level is further increased, an electric fan can be proposed as an alternative product in order to remove the smell.

Even if the proposal by the display proposal unit 113 is a proposal for a "display" to purchase a thick jacket for the purpose of protecting against the cold, a proposal for a "kotatsu" or an "air conditioner" can also be made if they achieve the same purpose of protecting against the cold. , is a proposal of alternative products in the sense that the purpose of getting warmer is the same, but the means is different. As alternative proposals also make a leap, they will also make a leap to various products, so it is necessary to adjust the "alternative product proposal level" according to shopping efficiency and user tastes and preferences.
In this embodiment, there are two types of adjustment of the "alternative product proposal level": adjustment of the spread level of the alternative product and adjustment of the leap level of the alternative product.
As explained above, the “expansion level” is the range of associations from the alternative products/services, and the “leap level” is the alternative products/services. This is the tolerance for category leaps from services.

The parameters set by the parameter setting unit 112 include a "competitive supplier information level" that indicates the degree to which information for comparing competitive products/services should be presented to the user.

When users shop, it is an action that many users want to make the best purchase by comparing and examining products from competing suppliers that serve the same purpose as the products they are browsing or trying out as purchase targets. be. However, presenting products from competing suppliers to multiple users can be information overload for some. In addition, even when suppliers can be selected from all over the world, there is a case where information overload occurs, and the user may not like the information overload. Therefore, it is necessary for the user to adjust how much product information of competing suppliers is displayed. In this embodiment, the parameter setting unit 112 sets the "competitive supplier information level" as "0", "1", "2", "3", ..., "N" (N is an integer). The higher the number, the more competitive supplier information is displayed.

As a specific example, when the user wants to buy a business bag, by setting the "competitive supplier information level" to "3", it is possible to make a moderately satisfying purchase without excessive information.
As another specific example, when the user wants to buy drinking water immediately, by setting the "competitive supplier information level" to "2", the display of competitive supplier information is reduced, and drinking water is immediately available. You can buy and drink water.
As another specific example, when a user who has a lot of desk work wanted to buy a particular desk, he wanted to select from among desks sold not only by domestic suppliers but also by overseas suppliers. The information level was set to "10" to display a large amount of competitive supplier information, and after thorough comparison and examination, the user made the best purchase.

The parameters set by the parameter setting unit 112 include a “detailed specification transaction condition display enhancement level” that indicates the level at which the product specifications or service transaction conditions are displayed.
Excessive advertising tends to cause users to neglect checking the details of the specifications necessary for product selection. To prevent this, it is possible to adjust the level at which detailed specifications are displayed. In the case of a product, it is a specification, but in the case of a service, it is a transaction condition. In this embodiment, the parameter setting unit 112 sets the "detailed specification transaction condition display enhancement level" to "0", "1", "2", "3", ..., "N" (N is an integer). The higher the number, the more the specifications or transaction terms are displayed.

As a specific example, the user made a travel plan to Kyushu while referring to a travel site, but because the advertisement part was too emphasized, he decided to travel while carefully comparing the detailed transaction conditions and product specifications. Since I wanted to select the means of transportation, meals, local hot springs, souvenirs, etc., I set the "detailed spec transaction conditions display enhancement level" to "8". As a result, the user was able to make a Kyushu travel plan and carry out the trip by carefully comparing and examining the information that displays the specifications of multiple products and the transaction conditions of services in detail, with little advertising. .

As another specific example, a user who wants to purchase a smartphone almost does not want to see advertisements and wants to shop while comparing mainly the specification display, so the "detailed specification transaction condition display enhancement level" is selected. was set to "10". As a result, the user was able to refer to the screen displaying the specifications of multiple smartphones in detail without advertisements, thoroughly compare the functions, and purchase the desired smartphone.

The parameters set by the parameter setting unit 112 include a “user evaluation display level” for adjusting the extent to which other users' evaluations and reputations are referenced.
When a certain user wants to make a purchase, he/she may want to refer to other user's evaluations of the product/service he plans to purchase in detail. But sometimes it's okay. Therefore, it is necessary to adjust the "user evaluation display level". In this embodiment, the parameter setting unit 112 sets the "user evaluation display level" to numerical values such as "0", "1", "2", "3", ..., "N" (N is an integer). , and the larger the number, the more detailed the user evaluation will be displayed.

As a specific example, when a certain user went on a trip to a hot spring in Kyushu, he wanted to go to a hot spring in that area, but he wanted to go to a regular hot spring, so he set the "user evaluation display level" to "". I set it to 5” and selected my favorite hot spring while referring to the evaluations and opinions of other users.

The parameters set by the parameter setting unit 112 include an "advisor's desired intention confirmation display level" for adjusting the chance of receiving advice when a certain user tries to shop.
For example, the display proposal unit 113 may mechanically use AI to ask the user, such as "Do you need advice on this shopping?"・It is possible to create opportunities to seek advice, including free of charge. However, there are users who want more displays such as "Would you like to receive advice?" and others who want less. Therefore, it is necessary to adjust the "advisor's desired intention confirmation display level". The advice may be AI advice or human advice. In this embodiment, the parameter setting unit 112 sets the "advisor's desired intention confirmation display level" to "0", "1", "2", "3", ..., "N" (N is an integer). is set with a numerical value, and the larger the numerical value, the more opportunities to receive advice.

As a specific example, the user wants to buy a suit, but he or she does not know how to wear it, and would like to receive advice.
As another specific example, the user wanted to buy amazake (sweet sake), but he wanted to be particular about it and listen to the expert's opinion thoroughly, so he set the "advisor's desired intention confirmation display level" to "10". .

The parameters related to the supplier set by the parameter setting unit 112 include a "sales emphasis level" indicating how much the supplier attaches importance to sales of goods and services, and an "image level" indicating how much importance is attached to improving the image of the supplier. Up level”, “Repeat acquisition level” that indicates how much the supplier places importance on acquiring repeat customers for products and services, and “Marketing level” that indicates how much the supplier attaches importance to acquiring marketing information based on user action history and at least one of "information acquisition level".
Each level is described below.

(1) “Sales focused level”
The "sales-focused level" is a sales style that focuses on how suppliers can improve sales at sales opportunities, and emphasizes how much the average customer spend per purchase can be increased. be. Suppliers make management decisions and take strategies when users are unlikely to make repeat purchases. In this embodiment, the parameter setting unit 112 sets the "sales emphasis level" to numerical values such as "0", "1", "2", "3", ..., "N" (N is an integer). The higher the number, the more important the sales are set.
As a specific example, the display proposal unit 113 proposes the attractiveness of related products to the user in order to sell the related products at once, since the product determined to be most suitable for the user is a seasonal product.

(2) Image improvement level If the supplier invests in EC site management and real store management as a promotion, advertising strategy, brand strategy, and image strategy instead of just increasing sales, set the "image improvement level". be able to. In this embodiment, the parameter setting unit 112 sets the “image enhancement level” to numerical values such as “0”, “1”, “2”, “3”, . . . , “N” (N is an integer). The higher the value, the more emphasis is placed on improving the image.
As a specific example, when the "image enhancement level" is set to, for example, "4", the display proposal unit 113 does not make a proposal only for the sale of goods/services, but even if it does not lead to sales, the supplier's In order to improve the image, we proposed to users mainly scenes where products and services look attractive. For example, when the product is an automobile, the display proposal unit 113 may generate attractive scenes of the past, attractive scenes of future automobiles, scenes that make technology appear attractive, etc., even if sales are not immediate. We performed "display" centering on.

(3) Repeat customer acquisition level We do not aim only to increase sales figures with only one sales opportunity for products and services, but we aim to acquire repeat customers, regular customers, etc. by leading to continuous purchases of products and services. When taking a business strategy that emphasizes, it is possible to set a "repeater acquisition level" that indicates how much importance is placed on acquiring repeaters. In this embodiment, the parameter setting unit 112 sets the "repeater acquisition level" to numerical values such as "0", "1", "2", "3", ..., "N" (N is an integer). , and the higher the number, the more important it is to acquire repeat customers.
As a specific example, when the "repeater acquisition level" is set to, for example, "4", the display proposal unit 113, in the case of a "display" selling healthy ramen noodles, displays a healthy menu for each of various scenes. In order to convey how good it is to purchase ramen on a regular basis, we will continue to purchase it while displaying a "display" that allows users to imagine eating in various situations against the background of seasonal scenes. We proposed a “display” that would make it look attractive.

(4) Marketing Information Acquisition Level When adopting a management strategy that emphasizes obtaining information on user trends and market trends rather than acquiring sales and images, set the “marketing information acquisition level”. In this embodiment, the parameter setting unit 112 sets the "marketing information acquisition level" to numerical values such as "0", "1", "2", "3", ..., "N" (N is an integer). , and the larger the number, the more important the acquisition of marketing information is.
As a specific example, when the supplier sells soymilk and the “marketing information acquisition level” is set to “4”, the display proposal unit 113 determines the user’s awareness and interest in soymilk, and how the user thinks soymilk in the future. We proposed a "display" that makes it easy to obtain information such as whether you want to contact with. In addition, the display proposal unit 113 made an inquiry such as "Would you like to drink soy milk in such a situation?" as a "display" that allows the user to easily imagine the situation.

Next, various parameters set by the user who wants to enjoy the shopping process will be described.
The parameters set by the parameter setting unit 112 include a "gap level" indicating the gap with the product/service that the user is about to purchase.
The more a product or service is proposed that has a gap with the product or service that the user is trying to purchase, the more enjoyable it will be, and the more an unexpected discovery will be made. be.
In the present embodiment, the parameter setting unit 112 sets the "gap level" numerically as "0", "1", "2", "3", ..., "N" (N is an integer). The larger the numerical value, the larger the gap.
As a specific example, the user wants to buy a spoon for drinking soup and has set the "gap level" to "9" to enjoy shopping. Then, the display suggestion unit 113 presented not only a soup spoon but also a "display" of a shovel for shoveling snow, which was fun.

The parameters set by the parameter setting unit 112 include a "quiz level" indicating the degree of shopping in a quiz format. By providing a "display" in which shopping itself is made into a quiz format, entertainment can be enhanced.
In this embodiment, the parameter setting unit 112 can set the "quiz level" as a numerical value such as "0", "1", "2", "3", ..., "N" (N is an integer). , the higher the numerical value, the higher the degree of the quiz format.

As a specific example, when the user purchases jeans for clothing, set the "quiz level" to "7", clearly specify the silhouette shape, leave the color, material, and supplier blank, and make it a quiz format. Enjoyed shopping.
As another specific example, when the user is about to buy shampoo and sets the “quiz level” to “10”, the display suggestion unit 113 asks “Why do you want to buy?” are you looking for?", "What color package do you prefer?", "A famous person bought this supplier's shampoo. Please choose from the following A, B, and C." I asked a quiz question. The user enjoyed shopping while listening to the questions in the quiz format.

The parameters set by the parameter setting unit 112 include "random level". Here, "random" includes complete randomness and randomness adjusted to the degree of randomness ("random level" "0", "1", "2", "3", ..., "N" (N is Integer)), and specify the category of goods/services ("random category selection" ``A'', ``B'', ``C'', ...) Random in the specified category, etc. .

The display proposal unit 113 randomly displays related, alternative, competing suppliers, etc. of the product or service desired by the user according to the set "random level". Since products and services that appear at random are unexpected for users, users can feel that it is fun. You can also give points.

As a specific example, the user operates the user terminal 12 and performs an input to set the "random level" to "3" in advance, intends to buy gloves, and performs an input to select "gloves" as a search target. Then, a portable body warmer was displayed as a related product, and a shogi board was displayed at random. As a result, users became interested in shogi games. In addition, points were awarded for "hit" by the lottery.

The parameters set by the parameter setting unit 112 include a "standard level" indicating how far the proposed product/service is from the standard product/service.
In this embodiment, the parameter setting unit 112 can set the "standard level" as a numerical value such as "0", "1", "2", "3", ..., "N" (N is an integer). , the larger the numerical value, the greater the deviation from the standard.

The user can select from the "standard level" whether the size, color, style, etc. of the product/service is at a standard level, or whether the product/service is not standard.
As a specific example, since the user is a new member of society, he wanted to purchase a standard style that is safe for the time being. , ties, handkerchiefs, etc.
As another specific example, a user who is an artist wishes to live in a completely different style from the standard, and sets the "standard level" to "0". As a result, the user purchased the product while referring to the proposal using the "display" by the display proposal unit 113, which is opposite to the style of clothes called standard clothing.
As another specific example, a user who is considering purchasing a rice cooker wants to purchase something that is not exactly the same as other people's but a little unique, and sets the "standard level" to "5". While receiving the "display" of the service, I ended up purchasing a rice cooker that was not the same as everyone else's, but moderately unique.

The parameters set by the parameter setting unit 112 include "taste selection parameters" that indicate the desired atmosphere and characteristics. For example, it is possible to select the Indian style as the country, the medieval style as the era, the tropical style as the area, the soybean meat style as the modern trend, and the Katsushika Hokusai style as the celebrity style. In this embodiment, the parameter setting unit 112 allows the “taste selection parameter” to be set in alphabetical characters such as “A”, “B”, “C”, . B” is medieval style.

As a specific example, a user who wants an Indian-style cup operates the user terminal 12 to set the "taste selection parameter" to "A". As a result, the parameter setting unit 112 sets the "taste selection parameter" to "A", and the display proposal unit 113 displays the Indian-style cup and the "display" that enhances the aesthetic appearance of the cup.
As another specific example, when the user sets "Katsushika Hokusai style" as the "taste selection parameter", the display proposal unit 113 proposes "display" products in the Ukiyo-e style.
As another specific example, when the user sets a tropical area as the "taste selection parameter", the display proposal unit 113 may select a tropical interior or tropical-style products/services in Tokyo even if the area is not tropical. A certain store is also referenced and "displayed".

A parameter set by the parameter setting unit 112 includes a "learning level". In this embodiment, the parameter setting unit 112 can set the “skill level” as a numerical value such as “0”, “1”, “2”, “3”, . . . , “N” (N is an integer). , the higher the number, the higher the education level.
As a specific example, when the user purchases a cup and a high "learning level" is set, the display proposal unit 113 can tell the production area of the cup, the manufacturing method, the ingenuity as a supplier, and the like. When the product is pottery, the user can be told about the history of pottery by the display suggestion section 113 . Some people want to concentrate on purchasing the product in question, while others are less interested in education. . Therefore, by setting the "education level", it is possible to adjust how much education is taken into shopping.
As another specific example, when the user purchases green tea, the “display” by the display proposal unit 113 displays and experiences information such as the place of origin of the tea leaves, manufacturing method, distribution, and the preferences of the producer. You can adjust the level of education and background knowledge by setting the "education level".

As described above, the product/service proposal system 1 determines products/services to be proposed to the user based on at least one of the user action history and the set parameters, and prompts the user to purchase the product/service. Since the user is presented with a proposal leading to the "display", an appropriate proposal leading to the purchase of the product/service can be provided to the user, leading to sales promotion of the product/service.

The above-described embodiment is merely an example, and the present invention can be modified in various ways without changing the gist of the invention described in the claims.

For example, the types of parameters to be set are merely examples, and various parameters can be set according to the preferences of the user or supplier.
In addition, the communication method of the product/service proposal system 1 is not limited to the blockchain communication in the above-described embodiments, and may be, for example, P2P (peer-to-peer) or client-server communication, distributed storage type Communication using a block chain may be used, or a communication system combining these may be used.

Further, in the above-described embodiment, the product/service proposal system 1 is configured by a plurality of nodes 10, but the device configuration of the product/service proposal system 1 is not limited to this. For example, the product/service proposal system 1 may be composed of one device, or may be composed of a client/server system. When the sales contribution reward system 1 is composed of one device, the device may be a stand-alone device that is not connected to a communication network such as the Internet.

1 Product/Service Proposal System 10 Node 11 Control Node 111 User Action History Acquisition Unit 112 Parameter Setting Unit 113 Display Proposal Unit 12 User Terminal 13 Supplier Terminal 14 Store Terminal 15 IOT Device 20 Blockchain Network

Claims (3)

Purchasing goods/services by using a display as a means of communication between a user who is considering purchasing goods/services including at least one of the goods/services and a supplier who provides said goods/services. A product/service proposal system that makes proposals that lead to
User action history acquisition means for acquiring a user action history including a history of actions taken by the user and a history of actions received by the user in the process of considering a product or service to purchase;
display proposal means for analyzing past and current user action histories acquired by said user action history acquisition means, and using said display to make a proposal to guide said user to purchase a product or service to said user; ,
The display suggesting means includes:
When the past user action history acquired by the user action history acquisition means is the history when referring to the EC site, and the current user action history is the history when visiting the real store, the past user action history A product characterized in that a proposal is made to the user to prompt the user to try the product at the real store according to the viewing time on the EC site of the product that the user did not purchase on the EC site.・Service proposal system. Purchasing goods/services by using a display as a means of communication between a user who is considering purchasing goods/services including at least one of the goods/services and a supplier who provides said goods/services. A product/service proposal system that makes proposals that lead to
User action history acquisition means for acquiring a user action history including a history of actions taken by the user and a history of actions received by the user in the process of considering a product or service to purchase;
display proposal means for analyzing past and current user action histories acquired by said user action history acquisition means, and using said display to make a proposal to guide said user to purchase a product or service to said user; ,
The display suggesting means includes:
When the past user action history acquired by the user action history acquisition means is the history of viewing advertisements and the current user action history is the history of visiting a real store, the past user action history includes based on at least one of the date and time, location, and browsing content of the user viewing the advertisement, using the display to make a proposal that leads the user to purchase a product or service at the real store. Product/service proposal system characterized by Purchasing goods/services by using a display as a means of communication between a user who is considering purchasing goods/services including at least one of the goods/services and a supplier who provides said goods/services. A product/service proposal system that makes proposals that lead to
User action history acquisition means for acquiring a user action history including a history of actions taken by the user and a history of actions received by the user in the process of considering a product or service to purchase;
display proposal means for analyzing past and current user action histories acquired by said user action history acquisition means, and using said display to make a proposal to guide said user to purchase a product or service to said user; ,
The display suggesting means includes:
When the past user action history acquired by the user action history acquisition means is the history of visiting the first real shop, and the current user action history is the history of visiting the second real shop , based on at least one of the user's stay time at the first real store, product/service browsing information, trial information, and location of the first real store, which are included in the past user action history 7. A system for proposing goods/services, wherein a proposal is made to said user by using said display to lead said user to purchase goods/services at said second real store.

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