JP2002183533A - Fashion article selling device and fashion article selling method - Google Patents

Abstract

PROBLEM TO BE SOLVED: To improve the sale quantity of fashion articles and the level of satisfaction of customers, while maintaining the economical efficiency and convenience for selling and buying the fashion articles via a network. SOLUTION: The image data of a living scene wearing a fashion article desired for purchase are determined in a scene data selecting process (step S10). A fashion article desired by a customer is selected from among the image data registered in many member servers 402 and 404 and transmitted in a fashion article selecting process (step S102). Another fashion article, having high compatibility with the transmitted fashion article, is retrieved based on the regularity and specialty of a coordinate DB(database) 308, and the image data of the result are read from the member servers 402 and 404 and transmitted to the PC(personal computer) 202 of the customer in a coordination proposal (step S104). The fashion article selection and coordinate proposal are repeatedly performed, a fashion article sale is carried out, when the selection of all fashion articles is finished (step S106), thereby a general on-line commerce is implemented, and the data of a customer DB 306 are updated based on this behavior pattern of the customer.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a clothing sales apparatus and method for providing an image of clothing to a customer via a network and selling the clothing specified by the customer.

[0002]

2. Description of the Related Art The products to be sold on the network using the Internet and the like have spread from home electric appliances such as computers to various fields such as automobiles, real estate and securities. Among them, apparel has been a successful product for mail-order sales using catalogs.
It is extremely promising as a target product for network sales.

[0003] Therefore, there are sites on the Internet for selling a large number of clothing items established not only by clothing manufacturers but also by retail stores and the like. Instead of conventional catalogs, images of clothing items are used as image data. By providing the service, online commerce via a customer's terminal device connected to a network is actively performed. According to this kind of apparel selling device, the catalog of apparel that is announced daily according to the trend is continuously updated, the trouble of delivering to each customer is omitted, and the latest apparel is quickly and easily provided to the customer. Can be provided.

[0004]

However, a conventional clothing sales device that performs a commercial transaction of clothing via a network only transmits product information as image data instead of a printed catalog. Issues remain unresolved.

One of the problems is that, in spite of the fact that online sales declare the property of being interactive, there is a case where the interactiveness is actually lower than in-store sales. In the case of a store, the seller grasps the customer's body type and preference and recommends the product while keeping in mind various coordination, while the seller who sets up clothing sales equipment on the Internet has a network. There is no direct interaction with a large number of customers who access the apparel selling device through. As a result, the seller will demonstrate the coordination ability to combine the cultivated clothing such as suits and dresses and accessories such as accessories and bags with the same system of colors and patterns in a comprehensive unit. Can not. For example, if a customer wants a tie and the customer does not have a tie pin or suit that best suits the tie, this is also a great opportunity to sell their ornaments and clothing. However, in the sales of clothing items via a network, only the clothing items that the customer unilaterally determined by looking at the image data of the clothing items are subject to commercial transactions, and the sales volume of the clothing items cannot be extended. .

In addition, it can be said that the customer has been deprived of the opportunity to acquire a personalized coordination that suits him with the advice of a discerning expert. In general, an unskilled customer tends to select clothing that does not look good from the body shape, hairstyle, etc. simply because he likes the pattern and color, and cannot decide the clothing in consideration of unification and harmony of the overall clothing. As a result, she sometimes had to wear unsuitable clothing, or she couldn't say that her expert advice would bring out her charm.

[0007] This kind of trouble also causes customers to avoid purchasing clothes through a network. In many cases, customers generally do not have sufficient knowledge of fashion coordination, and rely on the advice of professionals for purchasing fashion-sensitive clothing. When purchasing accessories via a network, customers must select products only based on image data of the accessories, and cannot obtain advice from a coordinator or other expert. For this reason, many customers feel that it is convenient to purchase clothes using the network, but when purchasing formal wear or expensive clothes, visit the real store with the time convenience, and the coordinator Purchasing apparel with reference to experts and other experts.

[0008] The present invention has been made to solve the above-mentioned problems, and while enjoying the economy and convenience of selling and purchasing accessories through a network,
It is an object of the present invention to provide a clothing sales device that achieves both an increase in the sales volume of fashion accessories and an improvement in customer satisfaction through product purchase.

[0009]

Means for Solving the Problems and Action / Effect The clothing sales apparatus according to the present invention for solving the above-mentioned problems provides an image of a clothing item to a customer via a network, and the clothing item designated by the customer. An apparel selling device for selling articles, wherein the image data of the apparel consisting of a plurality of clothes and a plurality of ornaments is compatible with the plurality of clothes and / or the plurality of ornaments. Sex data, data holding means for holding, when reading the image data of the apparel from the data holding means requested from the terminal equipment of the customer connected to the network, and transmitting the image data via the network, A coordination information providing means for reading out relevant information on other accessories having high compatibility with the accessories from the data holding unit and transmitting the information via the network; It is summarized as Rukoto.

[0010] In addition, the clothing sales method of the present invention provides a clothing image to a customer via a network, and sells the clothing specified by the customer. And providing image data of a garment comprising a plurality of adornments to the customer via the network, specifying the garment desired to be purchased from the customer's terminal device via the network, and specifying the specified garment. The gist of the present invention is to provide the customer with relevant information on other clothing items having high compatibility with the customer via the network.

According to the clothing selling apparatus and the method of the present invention as described above, even specialized knowledge data such as compatibility between the clothing provided as image data is prepared, and the customer connected to the network is provided. When the image data of the accessory requested by the terminal device is transmitted, the related information on other accessories having high compatibility with the accessory is also transmitted. For this reason, when a customer wants to purchase arbitrary accessories via a network, the customer is provided with relevant information about other accessories that are excellent in combination with the accessory. As a result, the seller can provide the customer with additional services using the coordination knowledge cultivated so far, and an improvement in sales can be expected. Further, the customer can select and purchase other accessories based on the advice of specialized coordination when purchasing simple accessories using the network.

In other words, the apparel selling apparatus and method of the present invention are also an apparatus and a method for distributing a product advertisement of apparel via a network. As mentioned above, in the sale of clothing to an unspecified number of customers through the network, it is not possible to respond to individual customers in detail, and advertising on new product clothing is a product appeal for everyone. I have no choice. However, according to the garment selling apparatus and the method thereof of the present invention, at an excellent opportunity where the customer is interested in purchasing the garment, the customer is excellent in coordinating with the garment desired by the customer. Can be transmitted to the customer, and advertisements about many other accessories can be distributed while increasing customer satisfaction.

[0013] In such an apparel selling device, the suitability data held by the data holding means can be determined from property data relating to properties of a plurality of clothes and a plurality of ornaments. Here, the properties of the accessories are the size,
When coordinating fashion items such as basic information such as color, pattern, material, etc., sensitivity information such as neatness, coolness, slimness, luxury, etc. obtained by combining these basic information, suitability for current fashion, etc. It is information that experts consider. Generally, a coordinator considers the overall unity with other accessories based on such information and advises a combination of accessories. Therefore, if a combination in accordance with the general rules of coordination is determined from such property data, it is possible to save the trouble of creating appropriateness data of the combination for each of a large number of accessories, and to create a new product or the like. Even after the addition, the user can immediately search for other accessories that match the new product.

The compatibility data held by the data holding means is related to personal data including at least a body type input from a terminal device of a customer connected to a network and properties of a plurality of clothes and a plurality of ornaments. It is also useful to determine from the property data. The personal data including at least the body type is information on profiles such as hair and skin color, hairstyle, face engraving depth, favorite color, age, hobbies and preferences, occupations, and the like. The fit of an apparel is not determined solely by its relationship to the apparel,
It also depends greatly on the body type of the individual wearing the clothing. Generally, the coordinator obtains this type of personal information through face-to-face conversations with customers. Therefore, when the customer allows the provision of this type of personal information, it is more preferable to determine the suitability of the clothing item in consideration of the personal information. It should be noted that this kind of personal information can be queried each time clothing is purchased, or personal information may be obtained and stored in advance through member registration or the like.

When another piece of clothing with a high degree of matching is searched for, the related information transmitted from the coordinate information providing means is preferably image data of another piece of clothing with a high degree of matching. This allows the customer to simultaneously view the image data of the clothing item he / she wants to purchase and the image data of other clothing items that match it, as if looking at the clothing item recommended by the coordinator in a real store. You can enjoy shopping as if.

At this time, the image data of the other highly-fitting accessories transmitted from the coordination information providing means is in a data format that can be superimposed and separated from the image data of the accessories requested from the terminal equipment of the customer. Is more preferable. By unifying the data format in this way, customers can freely combine image data of a plurality of accessories, for example, overlay a tie or tie pin on a suit image, and visually judge the suitability of each other's accessories be able to.

Further, scene image data holding means for holding image data of a plurality of living scenes, and image data of the living scene requested from a terminal device of a customer connected to a network are sent from the scene image data holding means. And a scene image providing means for reading and transmitting the read image via the network. In a real store,
Party equipment such as cocktails and chandeliers are displayed on the side of formal clothing, and related items such as tents and beach umbrellas are displayed on the side of clothing such as sports and mountain climbing. The production is reminiscent of the background scene. Therefore, by preparing arbitrary scene image data for an effect reminiscent of such a scene and providing it to the customer, it is possible to facilitate the selection of accessories and increase the purchase will. Moreover, since the scene image data provided by the network is data in a virtual space, the scene image data can be changed according to a customer's request. Sound data such as birdsong can also be added. Further, by making the image data into a moving image format, it is possible to provide a more realistic scene.

The image data of the living scene transmitted from the scene image providing means may be in a data format which can be superimposed and separated from the image data of the accessories requested by the terminal equipment of the customer. It is informative. By superimposing the image data of the accessory on the image data of the life scene provided in this way, it is possible to visually determine what the appearance will be when there is a customer wearing the accessory in the life scene. It is possible to confirm, and it is possible to make a selection of accessories with confidence.

[0019]

DESCRIPTION OF THE PREFERRED EMBODIMENTS In order to further clarify the configuration and operation of the present invention described above, embodiments of the present invention will be described below through examples. FIG. 1 is a schematic configuration diagram illustrating a system of an apparel selling device. As shown in the figure, the apparel selling device includes a plurality of computer systems connected via the Internet 100. Personal computer (hereinafter abbreviated as PC) 20
Reference numeral 2204 denotes an information processing terminal serving as a customer. Similarly, the accessory selling server 300 that performs the main function of the accessory selling apparatus is also configured by a computer. The member servers 402 and 404 are computers that exchange image data with the clothing sales server 300 to provide the PCs 202 and 204 with image data of the clothing, which is a product.

The clothing sales server 300 is connected to the PCs 202 and 204 and the member server 40 via the Internet 100.
Communication control circuit 30 for performing information communication with communication control 2404
2. A central processing circuit 304 that interprets communication contents and performs necessary processing, and a customer database (hereinafter referred to as D
B) 306, a coordinate DB 308, a scene DB 310, and a member DB 312. The central processing circuit 304 stores a large number of web pages conforming to the http standard, and its home page includes general site description, customer registration guide, member registration guide, product search guide, scene data guide, site A map, new arrival information guide, link guidance, etc. are prepared. PC2
Access this homepage using 02,204,
The customer information registered according to the customer registration guide is stored in the customer DB
306 is registered. In addition, information on members registered according to the member registration guide is registered in the member DB 312.

FIG. 2 is an explanatory diagram of the structure of the customer DB 306. As shown, the customer DB 306 stores the PCs 202 and 2.
It stores a large number of personal data and the like input by the customer who operates the device 04. The personal data in the present embodiment includes ID, password, name, address, and other personal identification information, a body shape that is used when coordinating clothing,
It is composed of profile information such as size, hair and skin color, hairstyle, face carving depth, favorite color, age, hobbies and preferences, occupation, and the like. Note that this customer DB 306 is not only stored based on the content of the application from the customer himself at the time of customer registration, but also the access frequency of the customer, the purchase time when purchasing accessories, the contents of the product, and the amount of money as described later. By analyzing and registering / updating behavior patterns such as these, the latest personal information is obtained. In addition, when registering the contents of an application from a customer, a plurality of answers are prepared in advance, and the design is made so that the registration is completed with the most appropriate contents among the answers. As a result, much customer information can be obtained while performing customer registration quickly and easily. Further, by avoiding free registration in natural language, it is possible to prevent a large load from being applied to the central processing circuit 304 in determining suitability to be described later.

Naturally, the registration may be performed in a natural language using a natural language analysis engine. For example, a customer says, "I am 45 years old, my address is XX. My body is a bit fat. I recently suffered from gout.
He is 175 cm tall and weighs 75 kg. The hairstyle is all back, and it is still bushy. When I was younger, I liked Ivy Iluk, but recently ... ”, when I applied for myself in a natural language, I morphologically analyzed these sentences, extracted the independent words, and read“ age ”,“ address ”,“ height ”,“ It is conceivable that data described with words such as "weight" are registered as corresponding data, and other data are registered in "remarks" or the like. In recent years, natural language analysis has been improved in accuracy, and it is easy to analyze and automatically register sentences that answer questions such as "Please introduce yourself including the following information necessary for clothing coordination" It is. Of course, it is also possible to use speech language recognition as preprocessing, recognize a language based on a speech input using a microphone, analyze the language, and even register data.

The customer profile can include image information of the customer. The image information can be registered by a method in which a customer takes a picture with a digital camera or the like and pastes it into a predetermined area or sends it by attaching it to an e-mail. One image may be used, or a set of photos from the side or from behind may be registered. In addition, it is desirable that the image is the person's own, but when purchasing clothes, the desire to buy clothes, such as `` I wonder if I can be like XX '' is also included in the motivation for purchase Paying attention to this, it may be possible to register a photograph of a famous person or the like. Alternatively, a corrected personal photograph may be registered. Further, a function may be provided in which a photograph of the person is accepted, and the photograph is modified so as to resemble a designated star or the like, and the modified image is registered.

According to the member registration guide on the homepage, the user can become a member of the clothing sales system according to the present embodiment. The member servers 402 and 404 are servers registered as members in this manner, and their IP addresses and the like are registered in the member DB 312, and the member server 4 is displayed on the homepage.
When a hyperlink to 02,404 is set and a search for accessories is performed in accordance with the search guide on the homepage, accessories matching the search content are read from the registered member servers 402,404, and the customer's PC20
2,204. In order to enable such an overall system, the member servers 402 and 404 prepare image data of accessories in a predetermined file format, and store the size, color, pattern, material, amount, etc. of the accessories. Clothing DB that satisfies certain criteria, such as registering basic information
Is required to be constructed. In addition, such a fashion item D
In order to facilitate the construction of B, a basic program or the like required when constructing the clothing DB may be prepared in the clothing sales server 300.

The coordination DB 308 stores data used when selecting clothing items suitable for customers. In this embodiment, data for coordinates is
I remember from the viewpoint of regularity and speciality. FIG.
It is explanatory drawing of this coordinate DB308. The regularity stored in the coordinate DB 308 is the customer DB
The basics of the so-called coordinator's expertise, such as the rules for determining the properties of clothing items that would suit the customer from the stored contents of 306 and the rules for determining the compatibility of each other from the stored contents of the clothing DB. This is data corresponding to the target content. In addition, the specificity stored in the coordinate DB 308 is special information for complementing the above-described regularity and determining a more suitable fitting of the garment. For example, the unique behavior of the customer such as a specific behavior pattern stored in the customer DB 306 and the transient information such as the current climate and fashion are determined, and the suitability determined from the above regularity is corrected. Information. Therefore, this specialty is based on the knowledge database that the coordinator has, such as personal knowledge of the customer and careful consideration.
Demonstrate the function as.

The scene DB 310 is a database that stores image data of a plurality of life scenes. The image data of the living scene prepared here is a photograph of a living screen mainly used for the accessories registered in the accessories DB, and for formal accessories, wedding, lecture, thank-you Photographs of the event and sports clothing are available for mountain and sea campsites, sports gyms, tennis courts, athletics stadiums and gymnasiums. In addition, this scene DB31
The image data of No. 0 is prepared in the clothing sales server 300, and registered and updated by the system administrator of the clothing sales server 300 and managed.
By receiving the image data transmitted from the server 04, the database creation can be made more efficient.

Next, a specific operation of the thus configured clothing sales system will be described. FIG. 4 is an explanatory diagram showing a browser screen 10 that can be referred to when the clothing sales server 300 is accessed from the customer PC 202 side. As shown in the figure, when the registration of the personal data of the customer is completed from the customer PC 202 side (see FIG. 2), and the personal ID is input, and then the clothing sales server 300 is accessed,
As shown in FIG. 4, an initial screen for selecting a product is displayed. In this embodiment, it is assumed that a tie, a tie pin, and a cuff button can be selected. Browser screen 1
0 indicates the tie display area 20 and the tie pin display area 3
A 0, cuff button display area 40 is displayed. By clicking these areas with the cursor 50, the screen is switched to a coordinate screen for purchasing any product.

FIG. 5 shows an example of the coordinate screen. FIG. 5 shows the tie display area 20 on the screen of FIG.
5 shows an example of display when the user clicks on with the cursor 50. When the customer clicks on the tie display area 20 to purchase a tie, the clothing sales server 300
The registered information about the tie is read from the registered member DBs 402 and 404, and is displayed on the screen. As a result, various neckties are displayed on the screen of the customer PC 202. Although FIG. 5 shows 21 types of 7 columns × 3 rows, the number may be more or less. Further, in this example, the products are shown without being classified. However, for example, the products may be classified into “patterns”, “stripes”, “plain”, and the like, and may be displayed hierarchically. Alternatively, the ties can be classified for each member who sells the ties, or the ties can be classified and displayed. Also, in this example, the first display is particularly the customer DB
Although the information of 306 is not used, initially, the customer DB3
It is also possible to display only recommended ties by referring to the content of 06 and narrowing down by body type and age. If there is no favorite item, a list of all products may be displayed.

Many ties are displayed in this way,
When the customer likes one of the ties 64 and clicks it with the cursor 50, a screen shown in FIG. 6 is displayed. At this time, the clothing sales server 300 refers to the customer DB 306 and the coordination DB 308 and displays a Y-shirt that matches the tie selected by the customer. The data of this Y-shirt is read from the member DBs 402 and 404 registered in advance, synthesized in the clothing sales server 300, and transmitted to the customer PC 202. That is, the tie selected by the customer is displayed on the left side of the browser screen 10, and displayed on the right side in combination with a Y-shirt that the tie looks like. In the example of FIG. 6, a Y-shirt that looks good matches the member D using the data stored in the coordinate DB 308.
A plurality is selected from B402 and B404 and displayed in combination with a tie. In addition, about the upper tie,
The one selected by the customer is displayed as it is, but in the lower part, a tie slightly different in pattern from the tie selected by the customer is displayed in combination with the Y-shirt.

In the case of a product such as a tie, even if the tie alone has an excellent design, depending on the combination of the Y-shirt and the outerwear, it does not always suit the wearer. Therefore, data such as a Y-shirt that the tie suits is stored in the coordinate DB 308,
By displaying the Y-shirt together, it is easy to determine whether the tie is suitable. When selecting a Y-shirt, it is also effective to refer to the customer DB 306 and reflect the customer's preferences and the like, to determine the display order, and to change the combination of Y-shirts to be displayed. In addition, when displaying a combination with a Y-shirt, it is often seen in reality that one wants to change the tie pattern a little. However, by displaying a combination with a tie having a similar pattern in the lower row, such a request is made. Can also respond to.

When the customer looks at the browser screen 10 and finds no favorite tie and Y-shirt combination, he or she can click the next page button 66 on the browser screen 10 to see the next combination example. After looking at some examples of combinations in this way, if there is a favorite combination of a tie and a Y-shirt, the user clicks on the combination and proceeds to a purchase screen. At this time, as shown in FIG. 7, in addition to displaying options to go to a purchase screen such as "purchase a tie" and "purchase a tie and a Y-shirt", "combine outerwear", "trousers" You may prepare options such as "combining a combination" and "combining a suit" so that you can try out coordination with other products. Although a screen for making a purchase is not particularly shown, a well-known purchase screen using a shopping cart or the like may be displayed to prompt the customer to make a purchase.

In the coordination example shown in FIG. 7, the size of the Y-shirt and the like are of a standard size. However, the size is not necessarily limited to the standard size. , Etc., the display may be changed. Alternatively, referring to the customer DB 306, the display may be narrowed according to the customer's body type, as illustrated in FIG. In FIG. 8, the display in the upper part is slightly slender, and the standard type is displayed as a broken line in the lower part. The determination of suitability is also affected by the body type of the wearer, so it is useful to perform the display according to the customer's body type.

In this example, the display is performed two-dimensionally, but three-dimensional modeling may be performed to display three-dimensionally. In this case, by dragging the cursor 50, the three-dimensional display is rotated to display an image from the side, a rear view, and the like. Alternatively, the image of the person may be registered in the customer DB 306, and the face of the person may be pasted on the image to be displayed. Whether or not the wearer has a round face or a square face and a hairstyle are also affected, so it is useful to paste an image of the customer's face. Of course, such an image can also be made three-dimensional.

Further, when the coordination at the product level is completed, the scene is referred to the browser screen 10 by referring to the scene DB 310, and a tie, a Y-shirt,
In some cases, combinations such as suits can be displayed. As a result, the customer can easily recognize whether or not the selected tie, Y-shirt, and even the suit are suitable for an assumed scene, for example, a wedding ceremony or a joining ceremony. In the past, such a determination could not be made at all when purchasing a product on the Internet, but the system according to the present embodiment can be easily realized. Therefore, the customer
The tie or Y-shirt purchased will not look good in the actual scene, and in some cases, will not fall into the atmosphere of the place.

As described above, according to the clothing sales server 300 of the present embodiment, the customer can easily recognize the coordination of the product considered to be purchased with the product combined therewith. , And matching with some scenes. Therefore, the customer can select the product with ease. You can select products in the same way as buying on the net, with the advice of an experienced sales clerk at a specialty store. Furthermore, if you like, you can purchase other coordinating products together on the spot, so that the convenience is high.

On the other hand, from the side of providing the product, the customer who wants to purchase a tie can be encouraged with the product using the coordinating skills accumulated so far, and the customer's satisfaction can be enhanced. Moreover, if the customer likes the product, it is more likely that the customer will not only purchase the product originally planned for purchase, but also the product combined with the product, thereby increasing the total purchase amount per customer. In particular, products with relatively low purchase costs, such as ties, tie pins, and cufflinks, are more likely to be willing to purchase using the Internet.However, expensive items such as suits and formal wear must be online first. It is conceivable that few people are willing to purchase. In the system according to the present embodiment, the customer is motivated to purchase a product at a relatively low purchase cost, and can expect a purchase pattern of purchasing a high-priced product through coordination. The benefits are great.

In the above embodiment, the scene is displayed at the end of the selection of the product intended to be purchased. However, the selection of the product may be started from the setting of the scene. This example is shown in FIG. 9 as a second embodiment. In this example, when the registered customer visits the homepage of the clothing sales server 300 using the PC 202 and inputs a purchase request for the clothing, the central processing circuit 304 starts the coordination processing shown in FIG. In this process, first, scene data selection processing (step S100) is performed, and scene data guidance is presented to the customer, and a request is made to select image data of a life scene in which the user wants to wear the clothing item desired to be purchased. For example, a customer visiting this website to buy a tie to attend a wedding,
The wedding photograph stored in the scene DB 310 is selected based on this scene data selection processing. The image data of the scene DB 310 selected by this process is transmitted to the customer's PC 202 via the Internet 100, and a picture of the wedding is displayed on the screen of the PC 202.

Next, clothing item selection processing (step S102)
Provides various methods such as direct designation of the member servers 402 and 404 and retrieval from product names, and registration of the clothing items desired by the customer, in the above example, "formal ties" in the many member servers 402 and 404. Search and select the selected image data. At this time, the central processing circuit 304 determines the customer information and the property information of the accessories based on the regularity and the specialness registered in the coordination DB 308, and determines the priority order of the accessories that will suit the taste of the customer. Then, the image data read from the member DBs 402 and 404 is transmitted to the customer based on the order. For example, based on information such as the fact that customers prefer wide ties, the recent rise in sales of waterproof ties, and the fact that formal ties have one-point designs, The image data of the formal tie having high compatibility with the information is transmitted to the PC 202 of the customer. The customer who has received the image data can superimpose the tie image on the photograph of the wedding ceremony on the monitor of the PC 202 and visually check whether or not the tie image matches the atmosphere of the place. The selection of the tie may use the same interface as in the first embodiment.

When the transmission of the image data of the clothing item suitable for the customer's request is completed, the central processing circuit 304 reads the other clothing item having high compatibility with the transmitted clothing item by searching the coordinate DB 308. The image data of some applicable accessories are stored in the member servers 402 and 404.
Is executed (step S104). In the above example, suits, tie pins, cufflinks, shoes, socks, handkerchiefs, etc. having property data suitable for formal occasions are searched for as other accessories conforming to “formal ties” and transmitted to the PC 202. Is done. These other accessories are searched based on the conditions for the coordinates registered in advance in the coordinates DB 308, and when combined with a formal tie already displayed on the monitor of the PC 202, a suitable appearance is obtained. It just does. In addition, since information on these other accessories is also provided as image data, the customer can use the PC2.
Suits, ties, tie pins and the like are superimposed and displayed on the wedding scene on the monitor 02 to visually judge the suitability of the mutual accessories.

The above-mentioned clothing item selection (step S102) and coordination proposal (step S104) are repeatedly executed. When the customer selects a new clothing item to be purchased based on the coordination proposal, coordination with the newly purchased clothing item is performed. The image data of the other excellent accessories is transmitted to the customer. Then, when the customer has finished selecting all the accessories, the central processing circuit 304 executes the accessories sale (step S106),
Execution of general online commerce such as the method of sending goods, and customer DB 30 based on this customer's behavior pattern
Then, the coordination process is completed by performing the data update of No. 6.

The clothing sales system according to the first and second embodiments described above, while enjoying the economics and convenience of selling and purchasing accessories via a network, while increasing the sales volume of accessories. Improving customer satisfaction by purchasing a product can be achieved at the same time. That is, to provide customers with the latest fashion image data without actually hiring a profession such as a store or a coordinator for the sale of fashion items, and without producing sales promotion items such as catalogs. This makes it possible to produce a virtual store at low cost. on the other hand,
The customer can visit the virtual store at his free time and easily find the desired clothing item using a search function or the like. In addition, since the coordinator DB 308 has a specialized knowledge DB of the coordinator, it is possible to present more optimal clothing items to the customer, and to match the clothing items selected as such. Recommending other accessories to the customer to improve both the sales of the accessories and customer satisfaction.

Furthermore, by providing the scene DB 310,
An effect reminiscent of the background scene when wearing the accessories is provided, the selection of the accessories can be facilitated and the purchase motivation can be increased, and the effect of the coordinate DB 308 is synergistically brought out. In addition, since the image data of the life scene and the image data of the clothing item are displayed in a superimposed manner, the purchase of the clothing item can be determined more realistically and visually, and the product can be purchased with confidence. , Customer satisfaction is further enhanced.

Although the clothing sales system exhibits such excellent functions and effects, since the compatibility between the accessories is determined from the property data of a large number of accessories, the data to be managed is the coordinate DB 308. Only a small amount of knowledge-based information such as regularity and specialty at the time of coordination stored in the coordinator is required, and it can be easily constructed.
In addition, the image data and the property data of a large number of accessories are provided by the member servers 402 and 404 registered as members, and the accessory server 300 has hyperlinks to these member servers 402 and 404. The system is completed only by forming.

The present invention is not limited to the above embodiment, but may be embodied in various forms without departing from the gist of the invention. For example, the above scene DB 31
0 describes an example in which a photograph of a living scene is stored and managed as image data, but data of a living scene with a more realistic feeling may be provided by using information such as moving images and sounds. Also, if the customer's own photo data is stored as the customer's personal information, and the image data of the life scene, the customer's image data, and the image data of the ornament are superimposed, it is as if the customer is present at the place. A clothing item can be selected with reference to such an image.

[Brief description of the drawings]

FIG. 1 is a conceptual explanatory diagram of an apparel selling system according to an embodiment of the present invention.

FIG. 2 is an explanatory diagram of the configuration of the customer DB 306.

FIG. 3 is an explanatory diagram of the configuration of the coordinate DB 308.

FIG. 4 is an explanatory diagram showing a browser screen 10 for selecting a product according to the first embodiment.

FIG. 5 is an explanatory diagram showing an example of a screen for selecting a tie.

FIG. 6 is an explanatory diagram showing a screen displaying an example of coordination between a tie and a Y-shirt.

FIG. 7 is an explanatory diagram exemplifying a screen for selecting whether to further coordinate or purchase;

FIG. 8 is an explanatory diagram exemplifying a display screen when displaying differently using a customer DB 306;

FIG. 9 is a flowchart of a coordination process performed by a central processing circuit 304 in the second embodiment.

[Explanation of symbols]

 100 Internet 202, 204 PC 300 Clothing accessory server 302 Communication control circuit 304 Central processing circuit 306 Customer DB 308 Coordination DB 310 Scene DB 312 Member DB 402, 404 Member server

Claims (8)

[Claims] 1. A garment selling apparatus for providing a garment image to a customer via a network and selling garment designated by the customer, the garment comprising a plurality of clothes and a plurality of ornaments. Data holding means for holding the image data of the plurality of pieces of clothing and / or the compatibility data indicating mutual compatibility with the plurality of clothes and / or the plurality of ornaments, and a request from a terminal device of a customer connected to the network. When the image data of the garment is read from the data holding unit and transmitted through the network, the relevant information on other garment having high compatibility with the garment is read from the data holding unit. A clothing sales apparatus comprising: a coordinate information providing unit that transmits the information via a network. 2. The clothing sales apparatus according to claim 1, wherein the suitability data held by the data holding means is determined from property data relating to properties of the plurality of clothes and the plurality of decorations. Sales equipment. 3. The clothing sales apparatus according to claim 1 or 2, wherein the suitability data held by the data holding means includes at least an individual including at least a body type inputted from a terminal device of a customer connected to a network. An apparel selling device determined from data and property data on properties of a plurality of clothes and a plurality of ornaments. 4. The clothing accessory selling apparatus according to claim 1, wherein the related information transmitted by the coordinate information providing means includes:
An apparel selling device that includes image data of other apparel that is highly compatible. 5. The clothing selling apparatus according to claim 4, wherein the image data of the other highly compatible clothing transmitted from the coordination information providing means is the clothing data requested by the customer's terminal device. An apparel selling device that is a data format that can be superimposed and separated on image data. 6. An apparel selling apparatus according to claim 1, wherein said means for storing scene image data for storing image data of a plurality of living scenes, and a customer terminal connected to a network. A clothing image selling apparatus comprising: a scene image providing unit that reads out the image data of the living scene requested from a device from the scene image data holding unit and transmits the read image data via the network. 7. The clothing accessory selling apparatus according to claim 6, wherein the image data of the living scene transmitted from the scene image providing means is superimposed on the image data of the accessory requested from the terminal device of the customer. And a clothing sales device that is a separable data format. 8. A garment selling method for providing a garment image to a customer via a network and selling the garment designated by the customer, the garment comprising a plurality of clothes and a plurality of ornaments. Providing the image data to the customer via the network, specifying the desired clothing item requested from the terminal device of the customer via the network, and other clothing items having high compatibility with the specified clothing item. A clothing sales method for providing related information on goods to the customer via the network.