JP7089128B1 - Game server, game program, information processing method - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a game program capable of enhancing the advertising effect of an advertisement display on a game. The present invention is a game server that provides a game, based on an advertisement display unit that displays advertisement content on a player terminal, a line-of-sight information acquisition unit that acquires a player's line-of-sight information, and the line-of-sight information. Provided is a game server including a viewing situation analysis unit that analyzes the viewing status of the advertisement content, and a reward giving unit that grants a predetermined reward to the player based on the viewing status. Is. [Selection diagram] Fig. 2

Description

The present invention relates to a game server, a game program, and an information processing method.

Information on the display content currently displayed on this information processing terminal by detecting the direction in which the user's eyeball is currently pointing from the image taken around the eyeball of the user browsing the information processing terminal such as a smartphone. At the same time, a technique has been proposed for acquiring information as to what the user is currently paying particular attention to in the display content of the information processing terminal.

Patent Document 1 discloses a computer program that acquires information on where a viewer is specifically gazing in displayed content by using an eye tracking technique using an information processing terminal such as a smartphone.

Japanese Unexamined Patent Publication No. 2020-091897

By the way, in a game that can be played on a smartphone or the like, predetermined advertising content may be displayed on the game screen. However, it has not been performed so far to grasp how much the player is viewing the advertisement content, and the above-mentioned patent document does not describe the utilization of the eye tracking technique in the game.

Therefore, one object of the present invention is to provide a game server capable of grasping the viewing status of a player for an advertisement display displayed on a game and granting a predetermined reward based on the viewing status.

According to the present invention, a game server that provides a game, based on an advertisement display unit that displays advertisement content on a player terminal, a line-of-sight information acquisition unit that acquires player's line-of-sight information, and the line-of-sight information. A game server can be obtained, comprising: a viewing situation analysis unit that analyzes a viewing situation of an advertisement content, and a reward giving unit that grants a predetermined reward to the player based on the viewing situation.

According to the present invention, the player can be motivated to view the advertisement, and the effect of the advertisement can be enhanced.

It is a figure which shows the structural example of the system by embodiment of this invention. It is a schematic diagram explaining this invention. It is a figure which shows the configuration example of the server apparatus 1 by embodiment of this invention. It is a figure which shows the configuration example of the player terminal 2 by embodiment of this invention. It is a figure which shows the structural example of the advertisement viewing information by embodiment of this invention. It is a figure which shows the structural example of the reward giving information by embodiment of this invention. It is a figure which shows an example of the processing flow by embodiment of this invention. It is a figure which shows the structural example of the effect setting information by embodiment of this invention. It is a figure which shows an example of the processing flow by embodiment of this invention.

The contents of the embodiments of the present invention will be described in a list. The present invention has the following configurations.
[Item 1]
A game server that provides games
An advertisement display unit that displays advertisement content on the player terminal,
The line-of-sight information acquisition unit that acquires the line-of-sight information of the player,
A viewing status analysis unit that analyzes the viewing status of the advertising content based on the line-of-sight information,
A game server including a reward giving unit that grants a predetermined reward to the player based on the viewing situation.
[Item 2]
The viewing situation analysis unit analyzes the time when the player has viewed the advertisement content, and then analyzes the time.
The game server according to item 1, wherein the reward giving unit grants a predetermined reward based on the viewing time.
[Item 3]
The viewing situation analysis unit analyzes the degree to which the player gazes at the advertisement content.
The game server according to item 1, wherein the reward giving unit grants a predetermined reward based on the degree of gaze.
[Item 4]
Based on the information related to the timing in the game in which the advertisement is displayed and the viewing situation.
The game server according to any one of items 1 to 3, further comprising an advertisement display setting unit for determining the timing at which the viewing condition of the advertisement content of the player is good.
[Item 5]
The game server according to any one of items 1 to 4, wherein the reward is a reward related to the game.
[Item 6]
The reward includes skipping the advertisement content, shortening the display time of the advertisement content, and so on.
The game server according to any one of items 1 to 4, wherein at least one of the extension of the display time of the advertisement content is possible.
[Item 7]
A game program for running games
On the computer
Advertisement display processing to display advertisement content on the player terminal,
The line-of-sight information acquisition process for acquiring the player's line-of-sight information,
A viewing status analysis process that analyzes the viewing status of the advertising content based on the line-of-sight information, and
A game program characterized by executing a reward granting process of granting a predetermined reward to the player based on the viewing situation.
[Item 8]
Information processing method related to games
An advertisement display step for displaying advertisement content on a player terminal,
The line-of-sight information acquisition step for acquiring the player's line-of-sight information,
A viewing status analysis step for analyzing the viewing status of the advertising content based on the line-of-sight information,
A computer-based information processing method comprising: a reward giving step of giving a predetermined reward to the player based on the viewing situation.

Hereinafter, embodiments of the present invention will be described with reference to the drawings.

<Structure>
As shown in FIG. 1, this game system provides various services related to a game to a player via a network 3 (for example, the Internet or the like), and is a server device 1 (game server) and a plurality of player terminals 2. Consists of.

The game system in the present embodiment displays predetermined advertising content on the game screen of the player terminal, and is based on the line-of-sight data of the player during the display of the advertising content.
It relates to grasping how much the player sees the advertisement content. FIG. 2 is a schematic diagram of an information processing terminal such as a smartphone. The game application is started on the player terminal 2, a predetermined game screen 5 is displayed, and one or more advertising contents 6A and 6B are displayed on the game screen 5 at a predetermined timing for a certain period of time. The content of the advertising content is not particularly limited and may be related to the game, or may be any other advertising content such as a sponsor of the game. Further, the position and size of the advertisement content are not particularly limited, and may be displayed in a part of the game screen of the player terminal, or may be displayed over the entire screen, for example. Further, the advertising content may be a still image or a moving image, and may emit a sound or a sound effect. As an example of the method of acquiring the player's line-of-sight data, an image around the player's eyeball can be acquired by an in-camera mounted on a player terminal such as a smartphone, and the line-of-sight can be detected. The method of acquiring the line-of-sight data of the player is not particularly limited, and any device such as an external head-mounted display can be used.

<Configuration of server device 1>
FIG. 3 is a block diagram showing a functional configuration of the server device 1. The server device 1 is an information processing device (computer) used by a system administrator or the like to operate and manage various services, and may be, for example, a general-purpose computer such as a workstation or a personal computer, or a cloud. It may be logically realized by computing technology.

The server device 1 has a control unit 11, a storage unit 12, an input unit 13, a display unit 14, and a communication unit 15. When the server device 1 receives various commands (requests) and operation information from the player terminal 2 via the communication unit 15, the control unit 11 executes processing by the game program, and the processing result of the game program (for example, a game image). , Game voice, etc.) is transmitted to the player terminal 2. A part of the game program may be transmitted to the player terminal 2 and executed on the player terminal 2.

The control unit 11 transfers data between each unit and controls the entire server device 1, and is a CPU (Central Processing Unit) or GPU.
(Graphics Processing Unit) is realized by executing a program stored in a predetermined memory. The control unit 11 of the present embodiment is at least a game execution unit 111, a screen data generation unit 112, an advertisement display unit 113, and a line-of-sight information acquisition unit 11.
4. A viewing situation analysis unit 115 and a reward giving unit 116 are provided. These various functional parts will be described in detail later.

The storage unit 12 includes a non-volatile storage device which is a read-only storage area in which a system program is stored, and a volatile storage device which is a rewritable storage area used as a work area for arithmetic processing by the control unit 11. Have. The non-volatile storage device is, for example, a ROM (Re).
It is realized by adOnly Memory), flash memory, hard disk, etc., and the volatile storage device is RAM (Random Access Memory) or VR.
It is realized by AM (Video Random Access Memory) or the like. The storage unit 12 in the present embodiment includes a game information storage unit 121 and a player information storage unit 1.
22. It has various storage units such as an advertisement display information storage unit 123, a viewing status storage unit 124, and a reward granting information storage unit 125. In addition, these various information will be described in detail later.

The input unit 13 is for the system administrator to input various data (for example, game information) related to the game service, and is realized by, for example, a keyboard, a mouse, a touch panel, or the like.

The display unit 14 is for displaying an operation screen for a system administrator based on a command from the control unit 11, and is, for example, a liquid crystal display (LCD: Liquid Crystal).
It is realized by lDisplay) and the like.

The communication unit 15 is for communicating with the player terminal 2, and is for communicating with the player terminal 2.
It has a function as a receiving unit for receiving various data and signals transmitted from the control unit 11 and a function as a transmitting unit for transmitting various data and signals to the player terminal 2 in response to a command from the control unit 11.
The communication unit 15 is, for example, HTTP (HyperText Transfer Protocol).
Communication with the player terminal 2 is performed by ol), HTTPS, WebSocket, P2P (Peer To Peer), or the like.

<Player terminal 2>
FIG. 4 is a block diagram showing a functional configuration of the player terminal 2. The player terminal 2 is
An information processing device (for example, a smartphone, a mobile phone terminal, or a tablet terminal) that can be possessed and used by the player. The player terminal 2 can output the processing result of the game program transmitted from the server device 1 via the game application or the Web browser (for example, game screen display, game voice output, etc.). The player terminal 2 includes a control unit 21 that controls the entire player terminal 2, a storage unit 22 that stores various data programs, an input unit 23 for the player to input operations, a game screen, an operation screen, and the like. It has an output unit 24 for output and a communication unit 25 for performing information communication between the server device 1 and the output unit 24. The control unit 21 of the present embodiment includes at least an operation information reception unit 211, a game operation unit 212, and a line-of-sight information transmission unit 213. Further, the storage unit 22 includes at least a game operation information storage unit 221. Each functional unit of the control unit 21 can be realized by the CPU executing a program stored in the memory or the game operation information storage unit 221.

The player terminal 2 can be provided with an image acquisition means capable of photographing a player using the player terminal 2, particularly photographing an image around the eyeball, and detecting the line-of-sight direction of the player. The image acquisition means is, for example, an in-camera.

The operation information receiving unit 211 of the player terminal 2 receives an operation related to the game from the player. The operation information receiving unit 211 receives an operation related to the game by the player using the input unit 23. Then, the operation information receiving unit 211 transfers the received operation content to the game operation unit 2.
Output to 12.

The input unit 23 has a function of receiving input from the player. The input unit 23 in the present embodiment has an input surface capable of detecting a touch input by the player, and has a function of receiving an input from the player and transmitting the input content to the control unit 21. For example, when a touch panel is adopted as the output unit 24 of the player terminal 2, the surface of the touch panel also functions as an input surface of the input unit 23. The input unit 23 detects the touch input by the player, and the input information is transmitted to the control unit 21. Touch inputs include, but are not limited to, touch, long touch, multi-touch, release, swipe, tap, double tap, long tap, drag, and flick. The input unit 23 may have a physical button in addition to the touch panel as described above, or may have a configuration capable of a contact operation (rear tap) with respect to the back surface (back side of the display) of the player terminal. good.

The game operation unit 212 executes a process for operating the game. Game operation unit 21
2 operates a game based on the game software included in the game operation information stored in the game operation information storage unit 221 and the operation content of the player input from the input unit 23. The game operation unit 212 generates an image for a game from the image data included in the game operation information along with the operation of the game, and performs a control process for outputting the generated image to the output unit 24. Similarly, the game operation unit 212 generates music and sound for the game from the music data and voice data included in the game operation information along with the operation of the game, and outputs the generated music and sound from the output unit 24. Perform control processing for this. Although the configuration in which the native application partially executes the functions of the Web application, that is, the game operation unit 212 of the player terminal 2 partially executes the functions of the server device 1, the game operation unit 212 is described here. The server device 1 may be configured to generate all game images and sounds as a processing result, or the game operation unit 212 may be configured to generate all game images and sounds. You may be.

When the game operation unit 212 is provided, predetermined parameters in the game operated by the game operation unit 212 can be managed by the server device 1. For example, parameters such as stamina and paid points in the game are managed by the server device 1. Therefore, when a process involving a change in these predetermined parameters occurs in the game, the game operation unit 212 updates the parameters managed by the server device 1 by communicating with the server device 1. Then, the game operation unit 212 receives the updated parameter from the server device 1, and continues the operation of the game based on the updated parameter.

The line-of-sight information transmission unit 213 transmits the image data including the area around the player's eyeball acquired by the image acquisition means described above to the server device 1. Further, the line-of-sight information transmission unit 213 detects the player's line of sight by analyzing the image data, generates the position of the viewpoint on the game screen 5 ahead of the line of sight as a coordinate value, and uses the value as a server. It may be transmitted to the device 1.

The game information storage unit 121 of the server device 1 stores information about the game. The game information is appropriately configured according to the type of the game. For example, in the case of a battle game, the stage name, enemy character information, etc. are included in association with the stage ID.

The player information storage unit 122 stores information about the player. Player information includes
The player name, player rank, owned character information, play stage information, owned item information, total play time, play frequency, etc. can be included in association with the player ID. The player rank is a rank or level in the player's game, and is determined according to the play time, the progress of the game, the acquired items, and the like. The possessed character information is associated with the possessed character's ID, and the level, various ability values (attack power, defense power, physical strength, etc. in the case of a battle game, etc.)
If it is a music game, it can include the current values of various parameters such as singing ability, dancing ability, performance ability, etc.). The play stage information can be obtained from the set multiple stages.
Information about the stage that the player has played so far, the number of plays,
It can include clear information and the like. The owned item information includes information on the possession status of one or more paid items and free items, and can include information such as the number of possessed items in association with the ID of each owned item. In addition, information regarding the play status of the player and the game can be included.

The advertisement display information storage unit 123 includes information related to the advertisement to be displayed on the player terminal. For example, the advertisement display information is associated with the identification number of each advertisement, and information on the display location (advertisement display location 6A, 6B, etc. in FIG. 2), display timing, display duration, and content of advertisement content (image data, etc.) is displayed. Can include. The information regarding the display timing is the timing related to the operation of the game or the timing related to the communication status, for example, when the game is started, when the title screen is displayed, when the out game is executed, when the in game is executed, when the end credit is displayed, and when the data is loaded. Time, communication time (including communication start time, communication start time, etc.). If necessary, a detailed time may be set, such as after a predetermined time has elapsed from a predetermined operation, and for example, when a predetermined second has elapsed from the start of the game. In addition, the game play result can be set as a condition, and when the game is cleared, when the game cannot be cleared, or when the game medium such as an item or character is acquired / consumed.
The advertisement may be displayed when the status of the game medium such as a character or the player level changes. Further, when the advertisement display is changed according to the player's attribute, the advertisement display information may include information related to the player's attribute.

The advertisement viewing information storage unit 124 stores information regarding the viewing status of a predetermined advertisement content. FIG. 5 is an example of the configuration of information stored in the advertisement viewing information storage unit. The advertisement viewing information includes, for example, identification information (advertisement ID, etc.), advertisement display information, viewing information, etc. of the displayed advertisement in association with the player identification information (player ID, etc.). The advertisement display information can include information such as the display location, display time, display duration, and display timing of the advertisement content. The viewing information is the analysis result of the viewing status analysis unit 115, and whether or not the player has viewed the advertisement, the continuous viewing time (gaze continuation time), the total viewing time (when the gaze is performed multiple times, etc.), and withdrawal. It can include information such as the number of times, the withdrawal time, and an index regarding the degree of concentration (including the degree of gaze) set based on these.

The reward granting information storage unit 125 stores information regarding the content of reward granting associated with viewing the advertisement. FIG. 6 is an example of the configuration of information stored in the reward granting information storage unit 125. As the reward granting information, the viewing conditions of the advertisement and the content of the reward can be specified. The viewing conditions and reward contents of the advertisement may be set for each advertisement content, and in that case, various information can be registered in association with the advertisement identification information (advertisement ID, etc.). The viewing conditions for granting rewards can be set arbitrarily, but for example, the user has watched the specified advertising content, the continuous viewing time has been longer than a certain time, the number of withdrawals, and the withdrawal time has been less than a certain time. , The reward can be given on the condition that the degree of concentration is equal to or higher than a predetermined value, or a combination of two or more of these conditions. The contents of the reward are, for example, increase of in-game currency, items, in-game points (hit points, magic points, stamina, stamps, etc.) or increase of upper limit, titles, rewards, cancellation of various function restrictions, increase of various parameters, various The upper limit value set in the parameter may be increased, but there is no particular limitation as long as it is of some benefit to the player in relation to or not related to the game. The content of the reward is, for example,
The restriction of the function of skipping (terminating) a predetermined screen such as an advertisement screen may be released. In this case, for example, when the viewing time of the predetermined advertisement display by the player exceeds a predetermined time (n seconds), or when it is determined that the player has viewed the advertisement regardless of the time, the advertisement screen is displayed. A button for skipping is displayed in a selectable state. As a result, the player can skip the advertisement only when he / she sees the advertisement screen for a predetermined time or when he / she sees the advertisement screen. Further, in this case, the reward giving unit 116, which will be described later, releases the restriction of the skip function of the predetermined screen such as the advertisement screen based on the viewing information of the player, and allows the skip of the advertisement. In addition to canceling the skip function described above, the content of the reward may be shortening or extension of the display time of the advertisement content, display of an additional advertisement, or the like. The shortened or extended time may be a predetermined length, or may be varied based on conditions such as advertisement viewing information.

The game execution unit 111 of the server device 1 has a function of executing a process of advancing the game according to the game program. The game by the game system in this embodiment is
It can be any kind of game, for example, competitive games, puzzle games, action games, baseball games, soccer games, other sports games, quiz games, pinball games, card games, rhythm games, RPGs (role playing games). , Position information games, board games, adventure games, casino games, simulation games, strategy games, racing games, and the like.

The screen data generation unit 112 has a function of executing a process of generating screen data for displaying the game screen on the player terminal 2. The screen data generation unit 112 generates screen data related to the above-mentioned arbitrary game. The generated screen data is transmitted to the player terminal 2 and output by the output unit 24.

The advertisement display unit 113 executes a process of displaying a predetermined advertisement content on the player terminal 2. The advertisement display unit 113 displays a predetermined advertisement content at a predetermined timing based on the conditions related to the advertisement display set in the advertisement display information storage unit 123.

The line-of-sight information acquisition unit 114 acquires information regarding the player's line-of-sight while the advertisement is being displayed. The line-of-sight information acquisition unit 114 can acquire image data including the periphery of the player's eyeball from the line-of-sight information transmission unit 213 of the player terminal 2. Further, it is preferable that the acquired image data is added with information that can identify the advertising content displayed at that time, such as the acquired time information.

The viewing situation analysis unit 115 detects the player's line of sight using the image around the player's eyeball acquired by the line-of-sight information acquisition unit 114, and generates the position of the viewpoint on the screen beyond this line of sight as a coordinate value. do. As a specific method of detecting the line of sight, a known eye tracking technique can be used. The viewing situation analysis unit 115 determines whether or not the player has viewed the predetermined advertisement display based on the detected viewpoint coordinates. Also, if you watched it, the time you watched it continuously,
You can judge how much you concentrated on the advertising content, such as the number of withdrawals and the withdrawal time when you saw other places. For example, if the coordinates on the screen on which the advertisement is displayed and the viewpoint coordinates match in the advertisement display time, it can be determined that the player has viewed the advertisement. The viewing status analysis unit 115 registers the analysis result in the viewing status storage unit 124. In addition, an index (degree of gaze) indicating how much the advertising content is concentrated and viewed may be set and calculated based on the continuous viewing time, the number of departures to other coordinate positions, and the like.
The degree of gaze may be a parameter shown stepwise such as high, medium, or low, or may be expressed by a continuous numerical value from 0 to 100 or the like. The method of detecting the line of sight is not limited to the above example using image data of the eyeball region, and an eye tracking technique based on an electrical signal of a living body such as the eyeball potential method (EOG method) may be used. When the eyeball potential method (EOG method) is used, information on eye movement can be obtained by measuring the potential difference between the cornea and the retina from electrodes arranged around the eyeball, for example, with a spectacle-type wearable device or the like.

The reward giving unit 116 gives a reward to the player according to the viewing information of the player. The reward may or may not be a game-related reward. The reward may be advantageous to the player in the game. The reward giving unit 116 is a viewing situation analysis unit 115.
Based on the analysis result of the above, it is determined whether or not the advertisement viewing status of the player matches the reward granting condition set in the reward granting information storage unit 125. If the reward granting condition is met, the reward is granted, and the reward granting unit 116 updates the player information storage unit 122 and the like as necessary, and displays that the reward has been granted to the player terminal 2.

FIG. 7 is a flow chart illustrating a basic operation example of the system according to the present embodiment.

First, the advertisement display unit 113 displays a predetermined advertisement content on the player terminal 2 (S1).
01). The line-of-sight information transmission unit 213 in the player terminal 2 transmits image data including the area around the player's eyeball during a period including at least the time when the advertisement content is displayed to the server device 1, and the line-of-sight information acquisition unit 114 of the server device 1 Acquire the image data (S1
02).

The viewing situation analysis unit 115 analyzes the image data including the periphery of the player's eyeball, and calculates whether or not the player has seen the predetermined advertisement content, and calculates the continuous viewing time, the number of withdrawals, the withdrawal time, and the like (S103). The calculated analysis result is stored in the advertisement viewing information storage unit 124. The reward giving unit 116 grants a predetermined reward according to the viewing status of the advertisement content of the player stored in the advertisement viewing information storage unit 124. The reward can be given when the viewing status of the advertisement content satisfies the set condition (S104 = Yes) (S1).
05). If the viewing status of the advertising content does not meet the set conditions (S1)
04 = No), no reward will be given.

According to the present invention, it is possible to give a motivation for viewing an advertisement to a player by giving a reward to the player according to the viewing information of the player regarding the display of the advertisement content in the game.

The above is the basic description of the present invention. A modified example will be described below.

<Modification 1>
In the above, it has been described that a reward is given when the viewing status of the player's advertising content satisfies a predetermined condition, but in addition to / or in addition to giving the reward, the in-game effect is changed. May be.

In the present modification 1, the server device 1 can further include an effect changing unit 117 which is a functional unit and an effect setting information storage unit 126 which is a storage unit (see FIG. 3).

FIG. 8 is a configuration example of the effect setting information stored in the effect setting information storage unit 126. The effect setting information can include information on viewing conditions and effect contents in association with the advertisement identification information. The viewing conditions are the same as above. The effect content is information that defines an arbitrary effect in the game. For example, changing the background image in a specific in-game scene to a specific image that is not a normal image, changing the movement, facial expression, dialogue, costume of a specific character to something unusual, generating a specific event. It may be made to do, etc. As a specific example
The juice advertisement content is displayed, and when the viewing status of the advertisement meets certain conditions, a video of the character drinking the juice is displayed, or a juice sign is displayed in the background image. It is possible to change it.

The effect change unit 117 determines whether or not the viewing status of the player's advertisement content stored in the advertisement viewing information storage unit 124 satisfies the viewing condition specified in the effect setting information, and changes the effect if the condition is satisfied. Perform the processing.

According to this modification, the player can enjoy an in-game effect different from the usual one, so that the player can be more interested and the advertising effect can be enhanced.

<Modification 2>
The second modification relates to optimizing the display method of the advertisement content based on the viewing information of the player's advertisement content.

In the second modification, the server device 1 can further include an advertisement display setting unit 118 as a functional unit (see FIG. 3). The advertisement display setting unit 118 has the viewing information of the past advertisement content stored in the storage unit such as the advertisement viewing information storage unit 124 and the advertisement display information of the advertisement content (display location, display time, display duration of the advertisement content). , Displayed timing, etc.)
By analyzing and, the display form of the advertisement that tends to have a good viewing situation is identified. The advertisement display setting unit 118 may specify a display form when the viewing situation is good for a plurality of players, or may specify a specific player. The analysis method is not particularly limited, and known statistical methods or machine learning may be used as long as it is possible to identify the advertisement display conditions that correlate with the good viewing conditions.

FIG. 9 is an example of a processing flow when analyzing the advertisement display timing as an example. For example, the advertisement is displayed at any timing on the game such as when the game is started, when the title screen is displayed, when the game starts, during the game, when the game ends, or when the end credit is displayed, and the terminal of each player. Is to display the advertisement content at the above-mentioned plurality of timings (S201). The line-of-sight information transmission unit 213 in the player terminal 2 transmits image data including the area around the player's eyeball during a period including at least the time when the advertisement content is displayed to the server device 1, and the line-of-sight information acquisition unit 114 of the server device 1 The image data is acquired (S202).

The viewing situation analysis unit 115 analyzes the image data including the periphery of the player's eyeball, and calculates whether or not the player has seen the predetermined advertisement content, and calculates the continuous viewing time, the number of withdrawals, the withdrawal time, and the like (S203). The calculated analysis result is stored in the advertisement viewing information storage unit 124 (S204).
). Subsequently, the advertisement display setting unit 118 identifies the display timing with good viewing conditions (long continuous viewing time, short withdrawal count and withdrawal time) by analyzing the viewing information at each display timing (S205). S206). The advertisement display setting unit 118 changes the setting information related to the display timing of the advertisement in the advertisement display information storage unit 123 to the display timing specified in S206 (S207). Therefore, the advertisement display unit 113 will subsequently display the advertisement at the display timing.

The optimum advertisement display timing and the change of the advertisement display setting may be uniformly performed for a plurality of players, or may be performed individually for each player. When it is carried out for each player, it is possible to optimize the advertisement display according to the tendency of the player.

According to the second modification, it is possible to optimize the advertisement display by utilizing the viewing information of the advertisement content.

<Modification 3>
In addition to the above, in this system, the value of each player may be calculated based on the viewing information for the advertising content of each player. For example, based on the continuous viewing time, total viewing time, average value of continuous viewing time, etc. of one or more predetermined advertising contents, the player having a longer viewing time has a higher value, and the player having a shorter viewing time has a lower value. The parameter as a value may be determined. Further, the parameter of the player value may be used as a coefficient when determining the charge price (advertisement placement fee) for the advertisement placement side. As a result, when a player with a high player value views the image, the charge price for the advertising placement side becomes higher than when the player with a low player value views the image.

Further, when the billing price for the advertisement placing side is increased or decreased based on the viewing information of the player's advertisement, the charging price is not limited to the above example, but is based on the viewing information of all players or a predetermined part of the players. The total gaze time for each ad content in a predetermined period may be calculated to increase the advertising cost when the gaze is longer and to lower the advertising cost when the gaze is shorter.

Further, the game execution unit 111 of the server device 1 may allow the game to proceed in the background automatically or based on a player's instruction while the advertisement content is displayed on the screen. In this case, the game may proceed in the background based on the viewing information of the player's advertising content. For example, the game automatically progresses in the background only when it is determined that the player has watched the advertisement, only while the player is watching the advertisement, or only while the player is watching the advertisement to a certain degree. You may try to do it.

As described above, the above-described embodiments are merely examples for facilitating the understanding of the present invention, and are not intended to limit the interpretation of the present invention. It goes without saying that the present invention can be modified and improved without departing from the spirit thereof, and the present invention includes its equivalents. For example, in the above example, the system and the server device that provide the game have been described, but if the player terminal is displayed with the advertisement content and the player is given a predetermined reward based on the viewing situation, there are various types other than the game. It may be applied to a system and a server device that provide various applications.

The processes of FIGS. 7 and 9 show an example of the processes by the information processing system of the present embodiment, and are not intended to limit the present invention. Each step included in the processes of FIGS. 7 and 9 may be executed in an order different from the order shown in the figure, or some processes may be executed in parallel, or a part thereof. The step of 1 may be omitted, or another step may be added.

1 Server device (game server)
2 Player terminal 3 Network

Claims (5)

A game server that provides games
An advertisement display unit that displays advertisement content on the player terminal,
The line-of-sight information acquisition unit that acquires the line-of-sight information of the player,
A viewing status analysis unit that analyzes the viewing status of the advertising content based on the line-of-sight information,
It is characterized by including an advertisement display setting unit for determining the timing at which the viewing status of the advertising content of the player is good based on the information related to the timing in the game in which the advertisement is displayed and the viewing status. The game server. The viewing situation analysis unit analyzes the time when the player has viewed the advertisement content, and then analyzes the time.
The game server according to claim 1, wherein the advertisement display setting unit determines the timing at which the viewing condition of the advertisement content is good based on the viewing time. The viewing situation analysis unit analyzes the degree to which the player gazes at the advertisement content.
The game server according to claim 1 or 2 , wherein the advertisement display setting unit determines the timing at which the viewing condition of the advertisement content is good based on the degree of gaze. A game program for running games
On the computer
Advertisement display processing to display advertisement content on the player terminal,
The line-of-sight information acquisition process for acquiring the player's line-of-sight information,
A viewing status analysis process that analyzes the viewing status of the advertising content based on the line-of-sight information, and
Based on the information related to the timing in the game in which the advertisement is displayed and the viewing status, a determination process for determining the timing in which the viewing status of the advertisement content of the player is good, and
A game program characterized by running. Information processing method related to games
An advertisement display step for displaying advertisement content on a player terminal,
The line-of-sight information acquisition step for acquiring the player's line-of-sight information,
A viewing status analysis step for analyzing the viewing status of the advertising content based on the line-of-sight information,
A determination step for determining the timing at which the viewing status of the advertising content of the player is good based on the information relating to the timing in the game in which the advertisement is displayed and the viewing status.
A computer-based information processing method, characterized in that it has.

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