JP2023008793A - Game server, game program, and information processing method - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a game program capable of increasing an advertisement effect of an advertisement display in a game.

SOLUTION: A game server for providing a game includes: an advertisement display part for displaying an advertisement content in a player terminal; a sight line information acquisition part for acquiring sight line information of a player; a viewing situation analysis part for analyzing a viewing situation of the advertisement content on the basis of the sight line information; and a reward granting part for granting a predetermined reward to the player on the basis of the viewing situation.

SELECTED DRAWING: Figure 2

COPYRIGHT: (C)2023,JPO&INPIT

Description

The present invention relates to a game server, a game program, and an information processing method.

Information about the display content currently displayed on an information processing terminal such as a smartphone by detecting the direction in which the user's eyeballs are currently pointing from an image taken around the eyeballs of the user browsing an information processing terminal such as a smartphone. In addition to this, there has been proposed a technique for acquiring as information what the user is currently paying attention to in the display content of the information processing terminal.

Patent Literature 1 discloses a computer program that acquires information about where a viewer is specifically gazing in displayed content using eye tracking technology of an information processing terminal such as a smartphone.

JP 2020-091897 A

By the way, in a game that can be played on a smartphone or the like, predetermined advertisement content may be displayed on the game screen. However, it has not been done so far to grasp how much the player watches the advertisement content, and the above-mentioned patent document does not describe the use of eye tracking technology in the game.

SUMMARY OF THE INVENTION Accordingly, it is an object of the present invention to provide a game server capable of grasping a player's viewing status of an advertisement displayed in a game and giving a predetermined reward based on the viewing status.

According to the present invention, there is provided a game server that provides a game, comprising: an advertisement display unit that displays advertisement content on a player terminal; a line-of-sight information acquisition unit that acquires line-of-sight information of the player; A game server is provided, comprising: a viewing situation analysis unit that analyzes a viewing situation of an advertisement content; and a reward giving unit that gives a predetermined reward to the player based on the viewing situation.

According to the present invention, it is possible to motivate the player to watch advertisements, and to enhance the effectiveness of advertisements.

It is a figure which shows the structural example of the system by embodiment of this invention. It is a mimetic diagram explaining the present invention. It is a figure which shows the structural example of the server apparatus 1 by embodiment of this invention. It is a figure which shows the structural example of the player terminal 2 by embodiment of this invention. It is a figure which shows the structural example of the advertisement viewing information by embodiment of this invention. It is a figure which shows the structural example of the remuneration provision information by embodiment of this invention. It is a figure which shows an example of the processing flow by embodiment of this invention. It is a figure which shows the structural example of the production|presentation setting information by embodiment of this invention. It is a figure which shows an example of the processing flow by embodiment of this invention.

The contents of the embodiments of the present invention are listed and explained. The present invention has the following configurations.
[Item 1]
A game server that provides a game,
an advertisement display unit for displaying advertisement content on a player terminal;
a line-of-sight information acquisition unit that acquires line-of-sight information of a player;
a viewing situation analysis unit that analyzes the viewing situation of the advertising content based on the line-of-sight information;
and a reward granting unit that grants a predetermined reward to the player based on the viewing situation.
[Item 2]
The viewing situation analysis unit analyzes the time during which the player viewed the advertisement content,
The game server according to item 1, wherein the reward giving unit gives a predetermined reward based on the viewing time.
[Item 3]
The viewing situation analysis unit analyzes the degree to which the player gazes at the advertisement content,
The game server according to item 1, wherein the reward giving unit gives a predetermined reward based on the degree of attention.
[Item 4]
Based on information related to the timing in the game in which the advertisement is displayed and the viewing situation,
4. The game server according to any one of items 1 to 3, further comprising an advertisement display setting unit that determines the timing when the viewing condition of the advertisement content by the player is good.
[Item 5]
5. The game server according to any one of items 1 to 4, wherein the reward is a reward related to the game.
[Item 6]
The reward includes skipping the advertising content, shortening the display time of the advertising content,
5. The game server according to any one of items 1 to 4, which enables at least one of extending the display time of the advertising content.
[Item 7]
A game program for executing a game,
to the computer,
an advertisement display process for displaying advertisement content on a player terminal;
line-of-sight information acquisition processing for acquiring line-of-sight information of the player;
viewing status analysis processing for analyzing viewing status of the advertisement content based on the line-of-sight information;
and a reward granting process of granting a predetermined reward to the player based on the viewing situation.
[Item 8]
An information processing method for a game,
an advertisement display step of displaying advertisement content on a player terminal;
a line-of-sight information obtaining step for obtaining line-of-sight information of the player;
a viewing status analysis step of analyzing viewing status of the advertisement content based on the line-of-sight information;
and a reward granting step of granting a predetermined reward to the player based on the viewing situation.

BEST MODE FOR CARRYING OUT THE INVENTION Hereinafter, embodiments of the present invention will be described with reference to the drawings.

<Configuration>
As shown in FIG. 1, the game system provides players with various game-related services via a network 3 (for example, the Internet). Consists of

The game system in this embodiment displays predetermined advertising content on the game screen of the player terminal, and based on the player's line-of-sight data during the display of the advertising content,
The present invention relates to grasping how much the player watches the advertisement content. FIG. 2 is a schematic diagram of an information processing terminal such as a smart phone. A game application is started on the player terminal 2, a predetermined game screen 5 is displayed, and one or more advertisement contents 6A and 6B are displayed on the game screen 5 at predetermined timing for a certain period of time. The content of the advertisement content is not particularly limited, and may be related to the game, or may be arbitrary advertisement content such as a sponsor of the game. Also, the position and size of the advertising content are not particularly limited. For example, the advertising content may be displayed in a partial area of the game screen of the player terminal, or may be displayed over the entire screen. Also, the advertisement content may be a still image or a moving image, and may emit voice or sound effects. As an example of a method of acquiring the player's line-of-sight data, an image around the player's eyeballs can be acquired by an in-camera mounted on a player terminal such as a smartphone, and the line of sight can be detected. Note that the method of acquiring the player's line-of-sight data is not particularly limited, and any device such as an external head-mounted display can be used.

<Configuration of Server Apparatus 1>
FIG. 3 is a block diagram showing the functional configuration of the server device 1. As shown in FIG. The server device 1 is an information processing device (computer) used when a system administrator or the like operates and manages various services. It may also be logically embodied by computing technology.

The server device 1 has a control section 11 , a storage section 12 , an input section 13 , a display section 14 and a communication section 15 . When the server device 1 receives various commands (requests) and operation information from the player terminal 2 via the communication unit 15, the control unit 11 executes processing according to the game program, and the processing result of the game program (eg, game image , game sound, etc.) is transmitted to the player terminal 2 . A part of the game program may be transmitted to the player terminal 2 and executed on the player terminal 2 .

The control unit 11 exchanges data between units and controls the entire server device 1, and includes a CPU (Central Processing Unit) and a GPU.
(Graphics Processing Unit) is realized by executing a program stored in a predetermined memory. The control unit 11 of the present embodiment includes at least a game execution unit 111, a screen data generation unit 112, an advertisement display unit 113, and a line-of-sight information acquisition unit 11.
4. A viewing situation analysis unit 115 and a reward provision unit 116 are provided. These various functional units will be described later in detail.

The storage unit 12 includes a non-volatile storage device that is a read-only storage area in which a system program is stored, and a volatile storage device that is a rewritable storage area used as a work area for arithmetic processing by the control unit 11. have. The non-volatile memory device is, for example, a ROM (Re
Ad Only Memory), flash memory, hard disk, etc., and volatile storage devices include RAM (Random Access Memory) and VR
It is realized by AM (Video Random Access Memory) or the like. The storage unit 12 in this embodiment includes a game information storage unit 121 and a player information storage unit 1.
22, various storage units such as an advertisement display information storage unit 123, a viewing status storage unit 124, a reward provision information storage unit 125, and the like. These various types of information will be described later in detail.

The input unit 13 is used by the system administrator to input various data (for example, game information) regarding game services, and is realized by, for example, a keyboard, a mouse, a touch panel, and the like.

The display unit 14 is for displaying an operation screen for the system administrator based on a command from the control unit 11. For example, the display unit 14 is a liquid crystal display (LCD).
1 Display) or the like.

The communication unit 15 is for communicating with the player terminal 2 .
It has a function as a receiving section for receiving various data and signals transmitted from and a function as a transmitting section for transmitting various data and signals to the player terminal 2 according to commands from the control section 11 .
The communication unit 15 uses, for example, HTTP (HyperText Transfer Protocol
ol), HTTPS, WebSocket, P2P (Peer To Peer), or the like.

<Player terminal 2>
FIG. 4 is a block diagram showing the functional configuration of the player terminal 2. As shown in FIG. The player terminal 2 is
It is an information processing device (for example, it may be a smart phone, a mobile phone terminal, or a tablet terminal) that a player can possess and use. The player terminal 2 can output (for example, game screen display, game sound output, etc.) the processing result of the game program transmitted from the server device 1 via a game application or a web browser. The player terminal 2 includes a control unit 21 that controls the entire player terminal 2, a storage unit 22 that stores various data and programs, an input unit 23 that allows the player to perform operation input, a game screen, an operation screen, and the like. It has an output unit 24 that outputs, and a communication unit 25 that performs information communication with the server device 1 . The control unit 21 of this embodiment includes at least an operation information reception unit 211 , a game operation unit 212 , and a line-of-sight information transmission unit 213 . The storage unit 22 also includes at least a game action information storage unit 221 . Each functional unit of the control unit 21 can be realized by the CPU executing a program stored in the memory or the game operation information storage unit 221 .

The player terminal 2 can be provided with image acquisition means capable of capturing an image of the player using the player terminal 2, particularly capturing an image around the eyeballs of the player, and detecting the direction of the player's line of sight. The image acquisition means is, for example, an in-camera.

The operation information receiving unit 211 of the player terminal 2 receives game-related operations from the player. The operation information receiving unit 211 receives a game-related operation using the input unit 23 by the player. Then, the operation information receiving unit 211 transmits the received operation contents to the game operation unit 2.
output to 12.

The input unit 23 has a function of receiving input from the player. The input unit 23 in this embodiment has an input surface capable of detecting a touch input by the player, and has a function of receiving an input from the player and transmitting the content of the input to the control unit 21 . For example, when a touch panel is adopted as the output unit 24 of the player terminal 2 , the surface of the touch panel also functions as the input surface of the input unit 23 . The input unit 23 detects touch input by the player and transmits the input information to the control unit 21 . Touch inputs include, but are not limited to, touch, long touch, multi-touch, release, swipe, tap, double tap, long tap, drag, flick, and the like. The input unit 23 may have a physical button in addition to the touch panel as described above, or may have a configuration in which a contact operation (tap on the back side) on the back side of the player terminal (the back side with respect to the display) is possible. good.

The game operation unit 212 executes processing for operating the game. Game operation unit 21
2 operates the game based on the game software included in the game operation information stored in the game operation information storage unit 221 and the player's operation details input from the input unit 23 . The game action unit 212 generates a game image from the image data included in the game action information and performs control processing for outputting the generated image to the output unit 24 in accordance with the game action. Similarly, the game operation unit 212 generates game music and sound from the music data and sound data included in the game operation information in accordance with the game operation, and causes the output unit 24 to output the generated music and sound. control processing for It should be noted that here, the description has been given of the configuration in which the native application partially executes the functions of the Web application, that is, the game operation unit 212 of the player terminal 2 partially executes the functions of the server device 1, but the game operation unit 212 Alternatively, the server device 1 may be configured to generate all game images and sounds as a processing result, or the game operation unit 212 may be configured to generate all game images and sounds. may be

When the game operation unit 212 is provided, predetermined parameters in the game operated by the game operation unit 212 can be managed by the server device 1 . For example, parameters such as stamina and paid points in the game are managed by the server device 1 . Therefore, the game operation unit 212 updates the parameters managed by the server device 1 by communicating with the server device 1 when a process involving changes in these predetermined parameters occurs in the game. Then, the game operation unit 212 receives the updated parameters from the server device 1 and continues the operation of the game based on the updated parameters.

The line-of-sight information transmission unit 213 transmits to the server device 1 the image data including the eyeball periphery of the player acquired by the image acquisition means described above. Further, the line-of-sight information transmission unit 213 detects the line-of-sight of the player by analyzing the image data, generates the position of the viewpoint on the game screen 5 ahead of the line-of-sight as a coordinate value, and sends the value to the server. It may be transmitted to the device 1 .

The game information storage unit 121 of the server device 1 stores information about games. The game information is appropriately configured according to the type of game. For example, in the case of a battle game, the stage name, enemy character information, and the like are included in association with the stage ID.

The player information storage unit 122 stores information about players. Player information is
A player name, player rank, possessed character information, play stage information, possessed item information, total play time, play frequency, etc. can be included in association with the player ID. The player rank is the rank or level of the player in the game, and is determined according to the playing time, progress of the game, acquired items, and the like. The possessed character information is associated with the ID of the possessed character, and includes levels, various ability values (attack power, defense power, physical strength, etc. in the case of a battle game).
In the case of a music game, current values of various parameters such as singing ability, dancing ability, performance ability, etc. can be included. Play stage information, among the multiple stages that have been set,
Information about the stages that the player has played so far, such as the number of times played,
It can contain clear information and the like. Possessed item information includes information about the holding status of one or more paid items and free items, and can include information such as the number of owned items in association with the ID of each owned item. In addition, information about the player and game play status can be included.

The advertisement display information storage unit 123 contains information regarding advertisements to be displayed on the player terminal. For example, the advertisement display information is associated with an identification number for each advertisement, and includes information such as display location (advertisement display location 6A, 6B, etc. in FIG. 2), display timing, display duration, and content of advertisement content (image data, etc.). can contain. Information about the timing to be displayed is timing related to game operation or communication status, for example, when starting the game, when displaying the title screen, when running out-game, when running in-game, when displaying end credits, when loading data, etc. time, communication (including when communication starts, when a predetermined time elapses from the start of communication, etc.), and the like. If necessary, a detailed time such as after a predetermined time has passed since a predetermined operation may be set, for example, when a predetermined second has passed since the game was started. In addition, it is also possible to set the game play result as a condition, such as when the game is cleared, when it is not cleared, when game media such as items and characters are acquired / or consumed,
Advertisements may be displayed when the status of game media such as characters or the player level changes. Further, when the advertisement display is changed according to the player's attributes, the advertisement display information may include information regarding the player's attributes.

The advertisement viewing information storage unit 124 stores information regarding the viewing status of predetermined advertisement content. FIG. 5 is a configuration example of information stored in the advertisement viewing information storage unit. The advertisement viewing information includes, for example, identification information (advertisement ID, etc.) of displayed advertisements, advertisement display information, viewing information, etc. in association with player identification information (player IDs, etc.). The advertisement display information can include information such as the display location, display time, display duration, and display timing of the advertisement content. The viewing information is the analysis result of the viewing status analysis unit 115, and includes whether or not the player has viewed the advertisement, continuous viewing time (gazing duration), total viewing time (when watching multiple times, etc.), withdrawal Information such as the number of times, time spent away, and an index related to the degree of concentration (including the degree of fixation) set based on these can be included.

The remuneration provision information storage unit 125 stores information on the content of remuneration provided for viewing advertisements. FIG. 6 is a configuration example of information stored in the reward provision information storage unit 125. As shown in FIG. As the remuneration provision information, it is possible to define conditions for viewing advertisements and contents of remuneration. The conditions for viewing the advertisement and the content of the reward may be set for each advertisement content, and in this case, various information can be registered in association with the advertisement identification information (advertisement ID, etc.). Viewing conditions for awarding rewards can be set arbitrarily, but for example, viewing predetermined advertisement content, continuous viewing time longer than a certain amount of time, number of withdrawals, and withdrawal time less than a certain amount , the degree of concentration being equal to or greater than a predetermined value, or a combination of two or more of these conditions. Rewards include in-game currency, items, in-game points (hit points, magic points, stamina, stamps, etc.) increase or upper limit increase, titles, rewards, release of various function restrictions, increase in various parameters, various It may be an increase in the upper limit value set for the parameter or the like, but there is no particular limitation as long as it is related to the game or unrelated to the game and brings some kind of benefit to the player. For example, the content of the reward is
It may also be a release of the restriction on the function of skipping (terminating) a predetermined screen such as an advertisement screen. In this case, for example, when the viewing time of the predetermined advertisement display reaches a predetermined time (n seconds) or longer, or when it is determined that the player has viewed the advertisement regardless of the time, the advertisement screen is displayed. A button for skipping is displayed in a selectable state. Thereby, the player can skip the advertisement only when the advertisement screen is viewed for a predetermined time or when the advertisement screen is viewed. Also, in this case, the reward granting unit 116, which will be described later, releases the restriction on the skip function of a predetermined screen such as an advertisement screen based on the viewing information of the player, and permits the skipping of the advertisement. Further, the content of the reward may be shortening or extending the display time of the advertisement content, display of an additional advertisement, or the like, other than canceling the skip function. The length of time to be shortened or extended may be a predetermined length, or may vary based on conditions such as advertisement viewing information.

The game execution unit 111 of the server device 1 has a function of executing processing for progressing the game according to the game program. The game by the game system in this embodiment is
Any type of game may be used, for example, a competitive game, a puzzle game, an action game, a baseball game, a soccer game, other sports games, a quiz game, a pinball game, a card game, a rhythm game, and an RPG (role-playing game). , location information games, board games, adventure games, casino games, simulation games, strategy games, racing games, and the like.

The screen data generation unit 112 has a function of executing processing for generating screen data for displaying a game screen on the player terminal 2 . The screen data generation unit 112 generates screen data regarding any game described above. The generated screen data is transmitted to the player terminal 2 and output by the output unit 24 .

The advertisement display unit 113 executes processing for displaying predetermined advertisement content on the player terminal 2 . The advertisement display unit 113 displays predetermined advertisement content at a predetermined timing based on the conditions regarding advertisement display set in the advertisement display information storage unit 123 .

The line-of-sight information acquisition unit 114 acquires information regarding the player's line of sight during advertisement display. The line-of-sight information acquisition unit 114 can acquire image data including the area around the player's eyeballs from the line-of-sight information transmission unit 213 of the player terminal 2 . In addition, it is preferable that the image data to be acquired is added with information such as acquired time information that can specify the advertising content displayed at that time.

The viewing situation analysis unit 115 detects the player's line of sight using the image around the player's eyeball acquired by the line of sight information acquisition unit 114, and generates the position of the viewpoint on the screen ahead of the line of sight as a coordinate value. do. A known eye-tracking technique can be used as a specific line-of-sight detection method. The viewing situation analysis unit 115 determines whether or not the player has viewed a predetermined advertisement display based on the detected viewpoint coordinates. Also, if you watched it, the time you watched it continuously,
It is possible to judge how much the user focused on the advertisement content, such as the number of withdrawals from seeing other places and the withdrawal time. For example, if the coordinates on the screen on which the advertisement is displayed and the viewpoint coordinates match during the advertisement display time, it can be determined that the player has viewed the advertisement. The viewing situation analysis unit 115 registers the analysis result in the viewing situation storage unit 124 . Also, an index (degree of attention) indicating how much the advertisement content was watched intensively may be set and calculated based on the continuous viewing time, the number of departures to other coordinate positions, or the like.
The degree of fixation may be a parameter indicated in stages such as high, medium, and low, or may be expressed as a continuous numerical value from 0 to 100. Note that the method of line-of-sight detection is not limited to the above example using image data of the eyeball region, and eye tracking technology based on electrical signals of a living body such as the eyeball potential method (EOG method) may be used. When using the electroocular potential method (EOG method), for example, eye movement information can be obtained by measuring the potential difference between the cornea and the retina from electrodes placed around the eyeball using a spectacle-type wearable device or the like.

The reward granting unit 116 rewards the player according to the player's viewing information. The reward may or may not be a game-related reward. The reward may be advantageous for the player in the game. The reward granting unit 116 uses the viewing situation analysis unit 115
Based on the analysis result, it is determined whether or not the player's advertisement viewing status matches the reward granting condition set in the reward granting information storage unit 125 . If the reward granting condition is met, the reward is granted, and the reward granting unit 116 updates the player information storage unit 122 and the like as necessary, and displays on the player terminal 2 that the reward has been granted.

FIG. 7 is a flow diagram illustrating an example of basic operation of the system according to this embodiment.

First, the advertisement display unit 113 displays predetermined advertisement content on the player terminal 2 (S1
01). The line-of-sight information transmission unit 213 in the player terminal 2 transmits to the server device 1 image data including the area around the player's eyeballs in a period including at least the time when the advertisement content is displayed, and the line-of-sight information acquisition unit 114 of the server device 1 Acquire the image data (S1
02).

The viewing situation analysis unit 115 analyzes the image data including the area around the player's eyeballs, and calculates whether the player has viewed the predetermined advertising content, and also calculates the continuous viewing time, the number of withdrawals, the withdrawal time, etc. (S103). The calculated analysis result is stored in the advertisement viewing information storage unit 124 . The reward giving unit 116 gives a predetermined reward according to the viewing status of the advertisement content stored in the advertisement viewing information storage unit 124 by the player. Remuneration can be given when the viewing status of the advertisement content satisfies the set conditions (S104=Yes) (S1
05). Note that if the viewing status of the advertising content does not meet the set conditions (S1
04=No), no reward is given.

According to the present invention, the player can be motivated to view advertisements by rewarding the player according to the player's viewing information regarding the display of the advertisement content in the game.

The above is the basic description of the present invention. Modifications will be described below.

<Modification 1>
In the above description, it was explained that a reward is given when the viewing status of the advertisement content of the player satisfies a predetermined condition. may be

In Modification 1, the server device 1 can further include an effect changing unit 117 as a functional unit and an effect setting information storage unit 126 as a storage unit (see FIG. 3).

FIG. 8 is a configuration example of effect setting information stored in the effect setting information storage unit 126. As shown in FIG. The effect setting information can be linked to the advertisement identification information and can include information regarding viewing conditions and effect details. Viewing conditions are the same as above. The effect content is information that defines an arbitrary effect in the game. For example, changing the background image in a specific in-game scene to a specific image that is not a normal image, changing a specific character's movement, facial expression, dialogue, or costume to something different from usual, generating a specific event and so on. As a specific example,
When the advertising content of juice is displayed and the viewing status of the advertisement satisfies a predetermined condition, a video of the character drinking the juice is displayed, or a juice signboard is displayed in the background image. can be considered to change.

The rendering change unit 117 determines whether or not the viewing status of the advertisement content of the player stored in the advertisement viewing information storage unit 124 satisfies the viewing condition specified in the rendering setting information, and changes the rendering when the condition is satisfied. process.

According to this modification, the player can enjoy a different presentation in the game than usual, so that the player's interest can be further aroused and the advertising effect can be enhanced.

<Modification 2>
Modification 2 relates to optimizing the display method of advertising content based on viewing information of the advertising content of the player.

In Modification 2, the server device 1 can further include an advertisement display setting unit 118 as a functional unit (see FIG. 3). The advertisement display setting unit 118 sets the past viewing information of the advertisement content accumulated in the storage unit such as the advertisement viewing information storage unit 124 and the advertisement display information of the advertisement content (the display position of the advertisement content, the display time, the display duration , display timing, etc.)
By analyzing , the display form of advertisements that tend to have good viewing conditions is identified. The advertisement display setting unit 118 may specify the display mode when the viewing conditions are good for a plurality of players, or may specify a specific player. The method of analysis is not specifically limited, and known statistical methods or machine learning may be used as long as it is possible to identify advertisement display conditions that are correlated with good viewing conditions.

FIG. 9 is an example of a processing flow when analyzing advertisement display timing as an example. For example, an advertisement may be displayed at any time during the game, such as when the game starts, when the title screen is displayed, when the game starts, during the game, when the game ends, when the end credits are displayed, etc. to display advertising content at the plurality of timings (S201). The line-of-sight information transmission unit 213 in the player terminal 2 transmits to the server device 1 image data including the area around the player's eyeballs in a period including at least the time when the advertisement content is displayed, and the line-of-sight information acquisition unit 114 of the server device 1 The image data is obtained (S202).

The viewing situation analysis unit 115 analyzes the image data including the area around the player's eyeballs, and calculates whether or not the player has viewed the predetermined advertising content, continuous viewing time, number of withdrawals, withdrawal time, etc. (S203). The calculated analysis result is stored in the advertisement viewing information storage unit 124 (S204
). Next, the advertisement display setting unit 118 analyzes the viewing information at each display timing (S205), and identifies display timings with good viewing conditions (long continuous viewing time, short withdrawal times and short withdrawal times) ( S206). The advertisement display setting unit 118 changes the setting information related to the advertisement display timing to the display timing specified in S206 in the advertisement display information storage unit 123 (S207). Therefore, the advertisement display unit 113 will display the advertisement at the display timing from then on.

The identification of the optimum advertisement display timing and the change of the advertisement display setting may be performed uniformly for a plurality of players, or may be performed individually for each player. When implemented for each player, it is possible to optimize the advertisement display according to the player's tendency.

According to Modification 2, it is possible to optimize advertisement display by utilizing the viewing information of the advertisement content.

<Modification 3>
In addition to the above, in this system, the value of each player may be calculated based on viewing information of the advertising content of each player. For example, based on the continuous viewing time, the total viewing time, or the average value of the continuous viewing time of one or more predetermined advertising content, the player is determined so that the longer the viewing time, the higher the value, and the shorter the player, the lower the value. You may make it determine the parameter as a value. Furthermore, the parameter of the player value may be used as a coefficient for determining the billing price (advertising fee) for the advertisement placing side. As a result, when a player with a high player value views the content, the billing price for the advertisement delivery side becomes higher than when a player with a low player value views the content.

In addition, when increasing or decreasing the billing price for the advertisement placing side based on the viewing information of the player's advertisement, it is not limited to the above example. It is also possible to calculate the total gaze time for each advertisement content in a predetermined period, increase the advertisement cost when the advertisement content is gazed for a longer period of time, and decrease the advertisement cost when the advertisement content is gazed for a shorter period of time.

Also, the game execution unit 111 of the server device 1 may cause the game to progress in the background automatically or based on the player's instruction while the advertisement content is displayed on the screen. In this case, the game may proceed in the background based on viewing information of the advertising content of the player. For example, the game automatically progresses in the background only when it is determined that the player has watched an advertisement, only while the player is watching the advertisement, or only while the player is gazing at the advertisement to a predetermined degree. You may make it

The above-described embodiments are merely examples for facilitating understanding of the present invention, and are not intended to limit and interpret the present invention. It goes without saying that the present invention can be modified and improved without departing from its spirit, and that equivalents thereof are included in the present invention. For example, in the above example, a system and a server device for providing a game have been described, but there may be other applications other than games as long as advertising content is displayed on the player terminal and a predetermined reward is given to the player based on the viewing situation. It may be applied to systems and server devices that provide various applications.

The processes in FIGS. 7 and 9 show an example of the processes by the information processing system of this embodiment, and are not intended to limit the present invention. Each step included in the processing of FIGS. 7 and 9 may be executed in an order different from that shown in the drawings, part of the processing may be executed in parallel, or part of the processing may be executed in parallel. may be omitted, or other steps may be added.

1 server device (game server)
2 player terminal 3 network

Claims (8)

A game server that provides a game,
an advertisement display unit for displaying advertisement content on a player terminal;
a line-of-sight information acquisition unit that acquires line-of-sight information of a player;
a viewing situation analysis unit that analyzes the viewing situation of the advertising content based on the line-of-sight information;
and a reward granting unit that grants a predetermined reward to the player based on the viewing situation. The viewing situation analysis unit analyzes the time during which the player viewed the advertisement content,
2. The game server according to claim 1, wherein said reward giving unit gives a predetermined reward based on said viewing time. The viewing situation analysis unit analyzes the degree to which the player gazes at the advertisement content,
2. The game server according to claim 1, wherein said reward giving unit gives a predetermined reward based on said degree of attention. Based on information related to the timing in the game in which the advertisement is displayed and the viewing situation,
4. The game server according to any one of claims 1 to 3, further comprising an advertisement display setting unit that determines the timing when the viewing condition of the advertisement content by the player is good. The game server according to any one of claims 1 to 4, wherein said reward is a reward related to said game. The reward includes skipping the advertising content, shortening the display time of the advertising content,
5. The game server according to any one of claims 1 to 4, which enables at least one of extension of display time of said advertising content. A game program for executing a game,
to the computer,
an advertisement display process for displaying advertisement content on a player terminal;
line-of-sight information acquisition processing for acquiring line-of-sight information of the player;
viewing status analysis processing for analyzing viewing status of the advertisement content based on the line-of-sight information;
and a reward granting process of granting a predetermined reward to the player based on the viewing situation. An information processing method for a game,
an advertisement display step of displaying advertisement content on a player terminal;
a line-of-sight information obtaining step for obtaining line-of-sight information of the player;
a viewing status analysis step of analyzing viewing status of the advertising content based on the line-of-sight information;
and a reward granting step of granting a predetermined reward to the player based on the viewing situation.

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