JP6982421B2 - Information processing equipment, information processing methods, and information processing programs - Google Patents

Description

The present invention relates to an information processing apparatus, an information processing method, and an information processing program.

Services using the network, such as auctions using the network, are actively performed. The service operator may execute "measures" such as advertisements for the purpose of effectively attracting users to the service. The service becomes active by implementing highly effective measures.

Japanese Unexamined Patent Publication No. 2008-31069

In order to realize highly effective measures, the operator may analyze the service based on the user's history information (for example, website browsing history). However, it is difficult to perform highly accurate analysis by simply extracting information from historical information.

The present application has been made in view of the above and aims to enable highly accurate analysis of services.

The information processing apparatus according to the present application has an acquisition unit that acquires user history information regarding a service in which a second conversion occurs after the first conversion, and a second conversion that occurs in the service based on the history information. A determination unit for determining whether or not a conversion is made by a user in which a predetermined event occurs before reaching the first conversion is provided.

According to one aspect of the embodiment, it is possible to enable highly accurate analysis of services.

FIG. 1 is a diagram showing the operation of the information processing system according to the embodiment. FIG. 2 is a diagram showing a state of an auction performed via the service providing server according to the embodiment. FIG. 3 is a diagram showing a configuration example of the terminal device according to the embodiment. FIG. 4 is a diagram showing a configuration example of the service providing server according to the embodiment. FIG. 5 is a diagram showing a configuration example of the information processing apparatus according to the embodiment. FIG. 6 is a diagram showing an example of information stored in the history information database. FIG. 7 is a diagram showing an example of information stored in the aggregated information database. FIG. 8 is a flowchart showing an example of the aggregation process. FIG. 9 is a hardware configuration diagram showing an example of a computer that realizes the functions of the information processing device.

Hereinafter, the information processing apparatus, the information processing method, and the embodiment for implementing the information processing program (hereinafter referred to as “the embodiment”) according to the present application will be described in detail with reference to the drawings. The following embodiments do not limit the information processing apparatus, information processing method, and information processing program according to the present application. Further, in each of the following embodiments, the same parts are designated by the same reference numerals, and duplicate explanations are omitted.

[1. Operation of information processing device]
First, the operation of the information processing apparatus will be described by taking as an example an information processing system 1 including an information processing apparatus 30 which is an example of the information processing apparatus of the present embodiment.

[1-1. Information processing system]
FIG. 1 is a diagram showing the operation of the information processing system 1 according to the embodiment. The information processing system 1 includes terminal devices 10 ₁ , 10 ₂ , 10 ₃ , a service providing server 20, and an information processing device 30. In the example of FIG. 1, three terminal devices 10 are shown, but the number of terminal devices may be less than three or more than three. In the following description, the terminal devices 10 ₁ , 10 ₂ , 10 _{3 and the} like may be collectively referred to as the terminal device 10.

The terminal device 10 is, for example, a user terminal such as a smart device (smartphone or tablet), a mobile phone, or a personal computer. The terminal device 10 ₁ is a terminal used by the user A, the terminal device 10 ₂ is a terminal used by the user B, and the terminal device 10 ₃ is a terminal used by the user C. The terminal device 10 communicates with the service providing server 20 via the network. For example, the terminal device 10 acquires page information about an auction using a network (hereinafter, simply referred to as an auction) from the service providing server 20. Further, the terminal device 10 transmits information for the user to participate in the auction (for example, information on the identification of the participating auction and information on the bid amount) to the service providing server 20.

The service providing server 20 is a server host computer that provides various services to client terminals. The service providing server 20 is used as a portal site, a game information distribution site, a news site, an auction site, a weather forecast site, a shopping site, a finance (stock price) site, a route search site, a map providing site, a travel site, a restaurant introduction site, and the like. Function.

In the case of the present embodiment, the service providing server 20 has a function as an auction site and provides a service related to the auction to the user. Specifically, the service providing server 20 manages exhibition management, bid management, successful bid management, deadline management, and the like for a plurality of different auctions. For example, the service providing server 20 stores information on the start date, end date, prospective bidder, and planned bid amount for each auction. Then, the service providing server 20 determines whether or not the auction is within the auction period based on the information such as the start date and the end date of the auction. When there is a bid from the user, the service providing server 20 determines whether or not to accept the bid from the user based on the information whether or not the current is within the auction period. When accepting a bid, the service providing server 20 acquires information such as a bid amount from the terminal device 10, and updates the information on the planned bid amount when the bid amount exceeds the planned bid amount. Further, when the auction period ends, the service providing server 20 performs a process to make the user with the highest bid win the bid. For example, the service providing server 20 stores the user who has given the highest bid at the end of the auction period as the winning bidder, and stores the last bid amount of that user as the winning bid amount.

In addition, the service providing server 20 notifies the user of the auction. For example, the service providing server 20 notifies the users participating in the auction that the auction will be closed after a set period (for example, 24 hours later) (hereinafter referred to as a deadline notification). The user notified by the service providing server 20 may be a user who has bid on the auction in the past. Further, the service providing server 20 may have a function for enabling the user to monitor the auction. For example, the service providing server 20 has a watch list function for the user to register the auction that the user wants to monitor in the system, and when the auction registered in the watch list moves (for example, another). (When there is a bid from the user), the user who has registered the auction may be notified that the registered auction has been moved. The service providing server 20 may notify the user who has registered the auction that is closed after the set period in the watch list the deadline. The service providing server 20 may notify the user by e-mail, or may perform the notification to the user via a dedicated page prepared for each user. The notification may be a push notification.

Further, the service providing server 20 acquires the history of the user's actions related to the auction and the processing performed on the user (hereinafter, referred to as history information). For example, when a bid is made by a user, the service providing server 20 collects the bid information of the user as history information. The bid information is, for example, information on the auction identification information (hereinafter referred to as auction identification information) that the user has bid, the bid date and time, and the bid amount. Further, the service providing server 20 may collect user contact information (for example, notification identification information and notification date / time information) for notifications made to the user by various servers as history information. The service providing server 20 stores the collected history information in association with the user's identification information.

The service providing server 20 has a function as a search server, and may acquire information related to the user's search as history information. For example, when the user specifies a search query related to an auction and performs a search on a search site, the service providing server 20 collects the date and time when the search was performed and the information of the search query specified by the user as history information. You may. At this time, the search query may be an auction name (for example, the name of an auction site such as "Y auction"), or may be a category or name of a product frequently put up for auction. Of course, the search query may simply be an "auction". The collected history information may be stored in association with the user's identification information.

Further, when the user contacts the advertisement related to the auction, the service providing server 20 acquires contact information to the user's advertisement (for example, identification information of the contacted user, contact date and time, advertisement identification information, etc.) as history information. You may. The advertisement may be delivered by a server other than the service providing server 20 (hereinafter, referred to as an advertisement distribution server). When the advertisement distribution server distributes the advertisement, the service providing server 20 may acquire contact information from the advertisement distribution server. The service providing server 20 may have a function as an advertisement distribution server. Further, when the user comes into contact with the notification regarding the auction, the service providing server 20 may acquire the information of the notification as history information. For example, the service providing server 20 may collect information on the date and time when the user contacts the notification and the type of the contacted notification (for example, the “deadline notification” of the auction) as history information.

The information processing device 30 is a device that generates information for enabling analysis of services using a network. In order to realize highly effective measures (advertisements, etc.), the site operator may analyze the service based on the user's history information. For example, the operator may analyze what event (advertisement) actually contributes to conversion by totaling the number of successful bids for each event (for example, for each type of advertisement). .. Here, conversion is the result of a service using a network. If the service is an auction, the conversion is, for example, a successful bid at the auction.

However, even if the history information of the user who has reached the conversion includes the occurrence history of the event to be analyzed (for example, the history of contact with the advertisement to be analyzed), the conversion is not necessarily due to the event. For example, suppose that there is a history of seeing an auction advertisement "after bidding" in the history information of a user who has made a successful bid for a product in an auction. In this case, it is clear that the user has not seen the ad and made the bid. In this case, the advertisement to be analyzed does not contribute to the conversion (successful bid) of the user at the auction. In the information processing apparatus 30 of the present embodiment, the "bid" is a provisional conversion (first conversion) and the "successful bid" is the final conversion (second conversion), and the operation described below is performed by the operator and the like. However, it makes it possible to accurately analyze what events contributed to the final conversion.

Hereinafter, the operation of the information processing system 1 including the information processing apparatus 30 will be described with reference to FIG. Before explaining the operation of the information processing apparatus 30, a process relating to an auction performed between the service providing server 20 and the terminal apparatus 10 will be described.

[1-2. Processing related to auction]
First, the service providing server 20 communicates with the terminal device 10 operated by the user regarding the auction in order to provide the auction service to the user (steps S1a to S1c). FIG. 2 is a diagram showing a state of an auction performed via the service providing server 20 according to the embodiment. In the example of FIG. 2, three users, user A, user B, and user C, participate in auction A or auction B.

Auction A is an auction in which automobiles are used as commodities. In the example of FIG. 2, two users, user A and user B, are participating in the bidding. User A has reached the winning bid C21 in the auction A after three bids of bids C11, C12, and C13. Further, the user B has made two bids, bids C14 and C16, in the auction A, but has not finally reached a successful bid in the auction A. The service providing server 20 notifies the deadline before the deadline of the auction A. The service providing server 20 sends the notification E11 to the user A and the notification E12 to the user B. The notification E11 and the notification E12 may have the same timing and / or the same content, or may have different timing and / or different content. It should be noted that not only the contact with the user's advertisement but also the contact with the user's notification is a kind of event.

Further, the auction B is an auction in which a notebook PC is used as a product. In the example of FIG. 2, two users, user B and user C, are participating in the bidding. User B has made two bids, bids C15 and C17, at auction B, but has not finally reached a successful bid at auction B. Further, the user C has reached the successful bid C22 in the auction B through two bids of the bids C18 and C19. The service providing server 20 notifies the deadline before the deadline of the auction B. The service providing server 20 sends a notification E21 to the user B and a notification E22 to the user C. The notification E21 and the notification E22 may have the same timing and / or the same content, or may have different timing and / or different content.

Users A, B, and C are accessing the auction site by contacting advertisements on the Web, respectively. User A and User B contact the advertisement A to access the auction site, and user C contacts the advertisement B different from the advertisement A and accesses the auction site. The advertisements A and B are, for example, advertisements having a link to an auction page distributed by the service providing server 20. Advertisements A and B are posted on sites other than auction sites, such as portal sites. Of course, the advertisements A and B may be posted on the auction site. Users A, B, and C receive the auction page by clicking the advertisement A or the advertisement B. Advertisements A and B are one of the "measures" carried out by the auction site operator and the like.

Users A, B, and C each use the terminal device 10 to communicate with the service providing server 20. For example, users A, B, and C transmit bid information to the service providing server 20, and also send various information (for example, notification of deadline notification, successful bidder, successful bid amount, etc.) from the service providing server 20. get.

Returning to FIG. 1, the service providing server 20 collects user history information regarding the auction (step S2). The service providing server 20 acquires the history information of a plurality of users. At this time, the service providing server 20 may acquire the history information of all the users who have participated in the auction, or may acquire only the history information of the users who have made a successful bid in the auction.

Various methods can be adopted as the method for the service providing server 20 to acquire the history information. For example, the service providing server 20 stores identification information (hereinafter referred to as user identification information) for identifying a user in an auction in a cookie of a browser installed in the terminal device 10. The user identification information may have the same ID on a plurality of sites operated by the same operator (including an organization such as a company). Then, when the user bids at the auction, the service providing server 20 acquires the bid information from the terminal device 10 and the user identification information from the cookie. Then, the service providing server 20 acquires the information in which the bid information is associated with the user identification information as history information.

Further, the history information may be contact information to the user's notification. For example, when the service providing server 20 notifies the user about the auction, the service providing server 20 records the information in which the notification type and the delivery date / time are associated with the user identification information assigned to the user who made the notification. Get as information.

Further, the history information may be contact information for the user's advertisement. For example, when a user clicks on an advertisement related to an auction, the advertisement distribution server acquires user identification information from a cookie. Then, the advertisement distribution server associates the user identification information with the distribution information and the distribution date / time information and transmits the user identification information to the service providing server 20. The service providing server 20 acquires the information received from the advertisement distribution server as history information.

[1-3. Processing related to auction analysis]
The processing related to the auction performed between the service providing server 20 and the terminal device 10 has been described. Next, the processing related to the analysis of the auction executed by the information processing device 30 will be described. When the information processing apparatus 30 receives a processing start command related to auction analysis from a user who operates the information processing apparatus 30 (hereinafter, referred to as an analyst), the information processing apparatus 30 starts the following processing. The analyst may be the operator of the auction.

First, the information processing apparatus 30 acquires the history information from the service providing server 20 (step S3). Then, the information processing apparatus 30 generates aggregated information indicating the relationship between the successful bid and the event (step S4). The procedure for generating aggregated information is as follows.

[1-3-1. Successful bid analysis]
First, the information processing apparatus 30 acquires one of the history information of the user who has made a successful bid in the auction from the plurality of history information acquired in step S3. In the example of FIG. 2, the information processing apparatus 30 acquires the history information of the user A who has reached the successful bid C21 in the auction A or the history information of the user C who has reached the successful bid C22 in the auction B. It should be noted that the user B has not reached a successful bid in either the auction A or the auction B. In the case of the example of FIG. 2, the information processing apparatus 30 does not target the user B for analysis.

Then, based on the acquired history information, the information processing apparatus 30 determines whether the final conversion is a conversion by a user in which a setting event occurs before the provisional conversion is reached. That is, the information processing apparatus 30 determines, based on the history information, whether the successful bid generated in the auction is a successful bid by the user in which the setting event occurred before bidding in the auction.

The analyst can arbitrarily set which event is set as the setting event. For example, the setting event may be a contact with the user's advertisement A, a contact with the user's advertisement B, and a contact with the user's notification. Further, the setting event may be a search related to the user's auction or a registration related to the user's auction.

At this time, the information processing apparatus 30 may determine whether the successful bid generated in the auction is a successful bid by the user in which the setting event occurred before the "first bid" is made in the auction, based on the history information. For example, it is assumed that the information processing apparatus 30 has acquired the history information of the user A shown in FIG. User A has reached the winning bid C21 in the auction A. Then, the user A has contacted the advertisement A (setting event) before the first bid C11 (provisional conversion) is performed. Therefore, the information processing apparatus 30 determines that the successful bid C21 in the auction A of the user A is a successful bid by the user in which the setting event occurs before the first bid is made in the auction.

Further, the information processing apparatus 30 may determine whether the successful bid generated in the auction is a successful bid by the user in which the setting event occurred before the "last bid" is made in the auction, based on the history information. For example, it is assumed that the information processing apparatus 30 has acquired the history information of the user A shown in FIG. User A has reached the winning bid C21 in the auction A. Then, before the final bid C13 (provisional conversion) is performed, the user A has contacted the notification E11 (setting event) and contacted the advertisement A (setting event). Therefore, the information processing apparatus 30 determines that the successful bid C21 in the auction A of the user A is a successful bid by the user in which the setting event occurs before the final bid is made in the auction.

Further, the information processing apparatus 30 may determine whether the final conversion is a conversion by a user in which a setting event occurs within the "setting period" before reaching the provisional conversion, based on the acquired history information. That is, the information processing apparatus 30 may determine, based on the history information, whether the successful bid generated in the auction is a successful bid by the user in which the setting event occurred within the set period before bidding in the auction.

At this time, the information processing apparatus 30 may determine, based on the history information, whether the successful bid generated in the auction is a successful bid by the user in which the setting event occurred within the "setting period" before the first bid is placed in the auction. good.

For example, it is assumed that the information processing apparatus 30 has acquired the history information of the user A shown in FIG. User A has reached the winning bid C21 in the auction A. Then, the user A has contacted the advertisement A (setting event) within the set period T1 before the first bid C11 (provisional conversion) is performed. Therefore, the information processing apparatus 30 determines that the successful bid C21 in the auction A of the user A is a successful bid by the user in which the setting event occurs within the set period before the first bid is placed in the auction.

On the other hand, it is assumed that the information processing apparatus 30 has acquired the history information of the user C shown in FIG. Although the user C has reached the successful bid C22 in the auction B, the contact (setting event) with the advertisement B has not occurred within the set period T2 before the first bid C18 (provisional conversion) is made. Therefore, the information processing apparatus 30 determines that the successful bidder C22 in the auction B of the user C is not a successful bid by the user in which the setting event occurs within the set period before the first bid is placed in the auction.

Further, the information processing apparatus 30 may determine, based on the history information, whether the successful bid generated in the auction is a successful bid by the user in which the setting event occurred within the "setting period" before the last bid in the auction. ..

For example, it is assumed that the information processing apparatus 30 has acquired the history information of the user A shown in FIG. User A has reached the winning bid C21 in the auction A. Then, the user A has contacted the notification E11 (setting event) within the set period T3 before the final bid C13 (provisional conversion) is performed. Therefore, the information processing apparatus 30 determines that the successful bid C21 in the auction A of the user A is a successful bid by the user in which the setting event occurs within the set period before the final bid is placed in the auction.

On the other hand, it is assumed that the information processing apparatus 30 has acquired the history information of the user C shown in FIG. Although the user C has reached the winning bid C22 in the auction B, no setting event has occurred within the setting period T4 before the final bid C19 (provisional conversion) is performed. Therefore, the information processing apparatus 30 determines that the successful bid C22 in the auction B of the user C is not a successful bid by the user in which the setting event occurred within the set period before the final bid in the auction.

The setting period can be arbitrarily set by the analyst. For example, the set period may be two weeks. Of course, the set period may be longer or shorter than two weeks. The set period may be different or the same for each auction. For example, the set period T1 and the set period T2 may be different or the same. Similarly, the set period T2 and the set period T4 may be different or the same. Further, the set period set for the first bid and the set period set for the last bid may be different or the same. For example, the set periods T1 and T3 may be different or the same. Similarly, the set periods T2 and T4 may be different or the same.

The information processing apparatus 30 makes the above determination for all successful bids included in the plurality of historical information acquired in step S3. In addition to the above determination, the information processing apparatus 30 may determine whether the final conversion (successful bidder) is a conversion by a user in which no setting event has occurred within the set period before the provisional conversion (bid).

[1-3-2. Aggregation of successful bids]
Subsequently, the information processing apparatus 30 aggregates the discrimination results. The information processing apparatus 30 generates the aggregated information shown in FIG. 1 based on the discrimination result. As can be seen from the aggregated information shown in FIG. 1, the information processing apparatus 30 performs both the initial bid-based aggregation and the final bid-based aggregation. The first bid-based aggregation is the aggregation of successful bids due to the contribution of events that occurred before the first bid. In addition, the final bid-based aggregation means the aggregation of successful bids due to the contribution of the event that occurred before the final bid. In the following description, the information processing apparatus 30 assumes that the final conversion in which the setting event occurs within the "setting period" before the provisional conversion is the target of aggregation.

First, the first bid-based aggregation will be described.

First, pay attention to the successful bidder C21 in FIG. As described above, the winning bid C21 is the winning bid of the user A who has contacted the advertisement A before the first bid C11. It can be said that the event "contact with the advertisement A" of the user A occurred within the set period T1 before the user A made the first bid C11, and contributed to the successful bid C21. Therefore, the information processing apparatus 30 assigns one conversion (hereinafter referred to as CV) as a point to the item of "advertisement A" of the "successful bid (first bid base)" of the aggregated information in FIG. At this time, if the winning bid amount of the winning bidder C21 is known, the information processing apparatus 30 may separately provide an item of the winning bid amount and total the winning bid amount due to the contribution of "advertisement A".

Next, pay attention to the successful bidder C22 in FIG. As described above, the winning bid C22 is the winning bid of the user C who came into contact with the advertisement B before the first bid C18. The event of "contact with advertisement B" by user C did not occur within the set period T2 before the first bid C18 was made by user C, and it cannot be said that the event contributed to the successful bid C22. Therefore, the information processing apparatus 30 does not give any points to the item of "advertisement B" of the "successful bid (first bid base)" of the aggregated information of FIG.

In the case of the example of FIG. 2, no setting event has occurred within the setting period T2 before the first bid C18. In this case, the information processing apparatus 30 assigns 1 CV to the "other" item of the "successful bid (first bid base)" assuming that some event other than the setting event contributed to the successful bid C22.

The information processing apparatus 30 repeatedly executes the above processing for all successful bids included in the history information.

Next, the final bid-based aggregation will be described.

First, pay attention to the successful bidder C21 in FIG. As described above, the winning bid C21 is the winning bid of the user A who contacts the notification E11 before the final bid C13. It can be said that the event "contact with the notification E11" of the user A occurred within the set period T3 before the user A made the final bid C13, and contributed to the successful bid C21. Therefore, the information processing apparatus 30 assigns a point 1 CV to the "notification" item of the "successful bid (final bid base)" of the aggregated information in FIG. At this time, if the winning bid amount of the winning bidder C21 is known, the information processing apparatus 30 may separately provide an item of the winning bid amount and total the winning bid amount due to the contribution of the "notification E11".

Next, pay attention to the successful bidder C22 in FIG. As described above, the winning bid C22 is the winning bid of the user C who has contacted the notification E22 before the final bid C19. Although the event "contact with notification E22" has occurred in user C, it has not occurred before user C makes the final bid C19. Therefore, the information processing apparatus 30 does not give any points to the "notification" item of the "successful bid (first bid base)" in the aggregated information of FIG.

In the case of the example of FIG. 2, no setting event has occurred within the setting period T4 before the final bid C19. In this case, the information processing apparatus 30 assigns 1 CV to the "other" item of the "successful bid (final bid base)" assuming that some event other than the setting event contributed to the successful bid C22.

The information processing apparatus 30 repeatedly executes the above processing for all successful bids included in the history information.

[1-3-3. Generation of result information]
Subsequently, the information processing apparatus 30 generates result information to be output to the analyst based on the aggregated information (step S5). The result information may be information indicating the effect of the measures specified by the analyst. For example, suppose that the analyst specifies advertisement A as a measure for which the effect is to be known. At this time, the information processing apparatus 30 has the number of points stored in the item of "successful bid (first bid base)" of "advertisement A" and the "successful bid (final bid base)" of "advertisement A" from the aggregated information. Generate the number of points stored in the item and the result information. Further, the information processing apparatus 30 may generate as result information the ratio of successful bids due to the contribution of "advertisement A" to the total number of successful bids. For example, the information processing apparatus 30 may generate the ratio of the number of points stored in the item of "successful bid (first bid base)" of "advertisement A" as the numerator and the total number of successful bids as the denominator as the result information. .. Of course, the information processing apparatus 30 may use the aggregated information as the result information as it is.

When the generation of the result information is completed, the information processing apparatus 30 outputs the result information to the analyst. If the information processing device 30 includes an output device such as a liquid crystal display, the result information may be output to the output device included in the information processing device 30. Further, if the analyst accesses the information processing apparatus 30 via the network, the information processing apparatus 30 may transmit (output) the result information to the terminal device operated by the analyst via the network.

As described above, the information processing apparatus 30 acquires the history information regarding the auction. Then, the information processing apparatus 30 analyzes the history information with "bid" as a provisional conversion and "successful bid" as a final conversion. Specifically, the information processing apparatus 30 determines, based on the history information, whether the successful bid generated in the auction is a conversion by the user in which the setting event occurred before the bidding. Even if there is a history of occurrence of a setting event in the history information of the user who has reached a successful bid, the successful bid is not necessarily due to the setting event in the history. Since the information processing apparatus 30 targets the final conversion in which the setting event has occurred before the provisional conversion, it is possible to perform highly accurate analysis of the auction.

[2. Information processing system configuration example]
The operation of the information processing device has been described above by taking as an example the information processing system 1 including the information processing device 30 which is an example of the information processing device of the present embodiment. Hereinafter, the configuration of the information processing device of the present embodiment will be described. do. In the following description, the configuration of the information processing apparatus will be described using the information processing system 1 as an example. As described above, the information processing system 1 includes a terminal device 10, a service providing server 20, and an information processing device 30. The terminal device 10, the service providing server 20, and the information processing device 30 are connected via a network. The network is a communication network such as LAN (Local Area Network), WAN (Wide Area Network), telephone network (mobile telephone network, fixed telephone network, etc.), regional IP (Internet Protocol) network, and the Internet. The network may include a wired network or may include a wireless network.

[3. Configuration example of terminal device]
FIG. 3 is a diagram showing a configuration example of the terminal device 10 according to the embodiment. The terminal device 10 is an information display device (information processing device) used by the user to browse pages. The terminal device 10 is, for example, a communication terminal such as a smartphone, a tablet, or a mobile phone. As long as it has a communication function, the terminal device 10 may be an information processing terminal such as a personal computer (notebook PC, desktop PC) or a PDA (Personal Digital Assistant). In this case, the information processing terminal is also a kind of communication terminal. The terminal device 10 connects to the service providing server 20 via a network. As shown in FIG. 3, the terminal device 10 includes a communication unit 11, an input unit 12, a storage unit 13, an output unit 14, and a control unit 15. The configuration shown in FIG. 3 is a functional configuration, and the hardware configuration may be different from this.

(Communication unit 11)
The communication unit 11 is a communication interface that communicates with an external device. The communication unit 11 may be a network interface or a device connection interface. For example, the communication unit 11 may be a LAN interface such as a NIC (Network Interface Card), or may be a USB interface composed of a USB (Universal Serial Bus) host controller, a USB port, or the like. Further, the communication unit 11 may be a wired interface or a wireless interface. The communication unit 11 functions as a communication means of the terminal device 10. The communication unit 11 communicates with the service providing server 20 according to the control of the control unit 15.

(Input unit 12)
The input unit 12 is an input device that receives various inputs from the outside. For example, the input unit 12 is an operation device for the user to perform various operations such as a keyboard, a mouse, and operation keys. The input unit 12 functions as an input means of the terminal device 10. When a touch panel is adopted for the terminal device 10, the touch panel is also included in the input unit 12. In this case, the user performs various operations by touching the screen with a finger or a stylus.

(Memory unit 13)
The storage unit 13 is a storage device capable of reading and writing data such as a DRAM (Dynamic Random Access Memory), a SRAM (Static Random Access Memory), a flash memory, and a hard disk. The storage unit 13 functions as a storage means for the terminal device 10. The storage unit 13 stores data of application software such as a web browser. The user communicates with the service providing server 20 via the application software.

(Output unit 14)
The output unit 14 is a device that outputs various outputs such as sound, light, vibration, and an image to the outside. The output unit 14 functions as an output means of the terminal device 10. The output unit 14 includes a display unit that displays various types of information. The display device is, for example, a liquid crystal display or an organic EL display. When a touch panel is adopted for the terminal device 10, the display device may be integrated with the input unit 12. The output unit 14 displays an image on the screen according to the control of the control unit 15.

(Control unit 15)
The control unit 15 is a controller, and for example, various programs stored in a storage device inside the terminal device 10 by a processor such as a CPU (Central Processing Unit) or an MPU (Micro Processing Unit) store a RAM or the like. It is realized by being executed as a work area. Further, the control unit 15 is a controller, and may be realized by an integrated circuit such as an ASIC (Application Specific Integrated Circuit) or an FPGA (Field Programmable Gate Array).

[4. Service provision server configuration example]
Next, the configuration of the service providing server 20 will be described in detail. The service providing server 20 is a server host computer (hereinafter, simply referred to as “server”) that processes requests from client computers such as the terminal device 10 and the information processing device 30. The service providing server 20 may be a PC server, a midrange server, or a mainframe server. Further, the service providing server 20 may be configured by one server or may be configured by a plurality of servers that perform processing in cooperation with each other. When the service providing server 20 is composed of a plurality of servers, the installation locations of these servers may be separated. Even if the installation locations are far apart, these servers can be regarded as one service providing server if the processes are executed cooperatively.

FIG. 4 is a diagram showing a configuration example of the service providing server 20 according to the embodiment. The service providing server 20 includes a communication unit 21, a storage unit 22, and a control unit 23. The configuration shown in FIG. 4 is a functional configuration, and the hardware configuration may be different from this.

(Communication unit 21)
The communication unit 21 is a communication interface that communicates with an external device. The communication unit 21 may be a network interface or a device connection interface. For example, the communication unit 21 may be a LAN interface such as a NIC, or may be a USB interface composed of a USB host controller, a USB port, or the like. Further, the communication unit 21 may be a wired interface or a wireless interface. The communication unit 21 functions as a communication means of the service providing server 20. The communication unit 21 communicates with the terminal device 10 according to the control of the control unit 23.

(Memory unit 22)
The storage unit 22 is a data-readable / writable storage device such as a DRAM, an SRAM, a flash memory, and a hard disk. The storage unit 22 functions as a storage means for the service providing server 20. The storage unit 22 stores history information about the user's auction. The history information is, for example, bid information, successful bid information, contact information for advertisements, and contact information for notifications.

(Control unit 23)
The control unit 23 is a controller, and is realized by, for example, using a processor such as a CPU or MPU to execute various programs stored in a storage device inside the service providing server 20 using RAM or the like as a work area. Further, the control unit 23 is a controller, and may be realized by an integrated circuit such as an ASIC or FPGA.

[5. Configuration example of information processing device]
Next, the configuration of the information processing apparatus 30 will be described in detail. The information processing device 30 is a computer that analyzes an auction. The information processing device 30 may be a terminal device or a server device. When the information processing device 30 is used as a terminal device, the information processing device 30 may be an information processing terminal such as a smartphone, a tablet, a mobile phone, a personal computer, or a PDA. When the information processing device 30 is used as a server device, the information processing device 30 may be a PC server, a midrange server, or a mainframe server. At this time, the information processing apparatus 30 may be configured by one server or may be configured by a plurality of servers that jointly execute processing. When the service providing server 20 is composed of a plurality of servers, the installation locations of these servers may be separated. Even if the installation locations are far apart, these servers can be regarded as one server device if the processes are executed cooperatively.

FIG. 5 is a diagram showing a configuration example of the information processing apparatus 30 according to the embodiment. The information processing device 30 includes a communication unit 31, a storage unit 32, and a control unit 33. The configuration shown in FIG. 5 is a functional configuration, and the hardware configuration may be different from this.

(Communication unit 31)
The communication unit 31 is a communication interface that communicates with an external device. The communication unit 31 may be a network interface or a device connection interface. For example, the communication unit 31 may be a LAN interface such as a NIC, or may be a USB interface composed of a USB host controller, a USB port, or the like. Further, the communication unit 31 may be a wired interface or a wireless interface. The communication unit 31 functions as a communication means of the information processing device 30. The communication unit 31 communicates with the terminal device 10 and the service providing server 20 under the control of the control unit 33.

(Memory unit 32)
The storage unit 32 is a data-readable / writable storage device such as a DRAM, an SRAM, a flash memory, and a hard disk. The storage unit 32 functions as a storage means for the information processing device 30. The storage unit 32 stores the history information database 321 and the aggregate information database 322.

The history information database 321 is a database that stores the user's history information received from the service providing server 20 by the information processing apparatus 30. FIG. 6 is a diagram showing an example of information stored in the history information database 321. In the example shown in FIG. 6, the history information database 321 has items such as a user ID, a date and time, contents, and an amount of money.

The "user ID" is user identification information for identifying a user who receives an auction service. The user ID may be the same ID at a plurality of sites operated by the same operator. In the example of FIG. 6, information such as "A", "B", and "C" is stored as an item value. "A" is the user ID of the user A, "B" is the user ID of the user B, and "C" is the user ID of the user C. The user ID is not limited to one character of the alphabet, and may be an ID in any format defined by the operator.

The "date and time" indicates the date and time when the event or conversion described later occurs. In the example of FIG. 6, information such as “2017/10/1 10:01” and “2017/10/3 12:34” is stored as an item value. "2017/10/1 10:01" indicates 10:01 on October 1, 2017. "2017/10/3 12:34" indicates 12:34 on October 3, 2017.

"Content" indicates the content of the event or conversion. In the example of FIG. 6, information such as "advertisement A click", "auction A bid", "auction A deadline notification", and "auction A successful bid" is stored as an item value. "Advertisement A click" indicates that the user specified by the user ID clicks the advertisement A on a web page or the like. “Auction A bid” indicates that the user specified by the user ID has bid in auction A. The "auction A deadline notification" indicates that the auction A deadline notification has been given to the user specified by the user ID. "Auction A successful bid" indicates that the user specified by the user ID has made a successful bid in auction A.

The "amount" indicates the bid amount or the winning bid amount of the user in the auction. In the example of FIG. 6, information such as "200,000" and "500,000" is stored as an item value. The second line "200,000" of the user A indicates that the amount of the bid made by the user A in the auction A is 200,000 yen. The "500,000" in the sixth line of the user A indicates that the amount of the successful bid in the auction A of the user A is 500,000 yen.

The aggregated information database 322 is a database that stores aggregated information generated by the information processing apparatus 30 based on the history information stored in the history information database 321. FIG. 7 is a diagram showing an example of information stored in the aggregated information database 322. In the example shown in FIG. 7, the aggregated information database 322 includes an "event", a "successful bid" based on the first bid, a "amount" based on the first bid, a "successful bid" based on the final bid, and a "amount" based on the final bid. It has the item of.

"Event" indicates an event set as an aggregation target by an analyst or the like. In the example of FIG. 7, information such as "advertisement A", "advertisement B", "notification", and "other" is stored as an item value. “Advertisement A” indicates a user's contact with advertisement A. “Advertisement B” indicates a user's contact with advertisement B. “Notification” indicates contact with the user's notification. “Other” indicates an event (unknown event) that does not belong to any of the events set as the aggregation target by the analyst or the like.

The "successful bid" based on the first bid indicates the number of points of the successful bid based on the total of the first bid. In the example of FIG. 7, information such as “456” and “234” is stored as an item value. "456" in the "Advertisement A" line indicates that the winning bid point by the user who was in contact with Advertisement A before the provisional conversion (first bid) is 456 CV. The "234" in the "Other" line indicates that the winning bid point by the user for which no setting event has occurred before the provisional conversion (first bid) is 234 CV. At this time, the points may match the number of successful bids on the basis of the first bid.

The "amount" on the basis of the first bid indicates the total amount of successful bids based on the total of the first bid. In the example of FIG. 7, information such as “7654321” and “6543210” is stored as an item value. "7654321" in the line of "Advertisement A" indicates that the total amount of successful bids by the user who was in contact with Advertisement A before the provisional conversion (first bid) is 7654321 yen. "6543210" in the "Other" line indicates that the total amount of successful bids by users who have not generated any setting event before the provisional conversion (first bid) is 6543210 yen.

The "successful bid" based on the final bid indicates the number of points of the successful bid based on the total of the final bid. In the example of FIG. 7, information such as “901” and “342” is stored as an item value. The "901" in the "Notification" line indicates that the winning bid point by the user who was in contact with the notification prior to the provisional conversion (last bid) is 901 CV. "342" in the "Other" line indicates that the point of the successful bid by the user who has not generated any setting event before the provisional conversion (last bid) is 342 CV. At this time, the points may match the number of successful bids based on the final bid.

The "amount" based on the final bid indicates the total amount of successful bids based on the total of the final bids. In the example of FIG. 7, information such as “8765432” and “5432109” is stored as an item value. "8765432" in the "Notification" line indicates that the total amount of successful bids by the user who was in contact with the notification before the provisional conversion (last bid) is 8765432 yen. "543109" in the "Other" line indicates that the total amount of successful bids by users who have not generated any setting event before the provisional conversion (last bid) is 5432109 yen.

(Control unit 33)
Returning to FIG. 5, the control unit 33 is a controller, and for example, various programs stored in the storage device inside the information processing device 30 are executed by a processor such as a CPU or MPU using the RAM or the like as a work area. Is realized by. Further, the control unit 33 is a controller, and may be realized by an integrated circuit such as an ASIC or FPGA.

As shown in FIG. 5, the control unit 33 includes an acquisition unit 331, a discrimination unit 332, an aggregation unit 333, a generation unit 334, and an output control unit 335. The blocks constituting the control unit 33 (acquisition units 331 to output control unit 335) are functional blocks indicating the functions of the control unit 33, respectively. These functional blocks may be software blocks or hardware blocks. For example, each of the above-mentioned functional blocks may be one software module realized by software (including a microprogram), or may be one circuit block on a semiconductor chip (die). Of course, each functional block may be one processor or one integrated circuit. The method of configuring the functional block is arbitrary. The control unit 33 may be configured in a functional unit different from the above-mentioned functional block.

The acquisition unit 331 acquires the user's history information regarding the service in which the final conversion (second conversion) occurs after the provisional conversion (first conversion). For example, the acquisition unit 331 acquires the user's history information regarding an auction in which a successful bid (final conversion) occurs after a bid (provisional conversion).

Based on the history information, the determination unit 332 determines whether the final conversion generated by the service is a conversion by the user in which the setting event occurred before the provisional conversion was reached. For example, the determination unit 332 determines, based on the history information, whether the successful bid generated in the auction is a successful bid by the user in which the setting event occurred before bidding in the auction.

Further, the determination unit 332 determines whether the final conversion is a conversion by a user who has generated a setting event within the setting period before reaching the provisional conversion, based on the history information. For example, the determination unit 332 determines, based on the history information, whether the successful bid generated in the auction is a successful bid by the user in which the setting event occurs within the set period before the bid is reached in the auction.

Further, the determination unit 332 determines whether the final conversion is a conversion by a user in which no setting event has occurred within the setting period before the provisional conversion is reached, based on the history information. For example, the determination unit 332 determines, based on the history information, whether the successful bid generated in the auction is a successful bid by a user who has not generated any setting event within the set period before the bid is reached in the auction.

Further, the determination unit 332 determines, based on the history information, whether the successful bid generated in the auction is a successful bid by the user in which the setting event occurred before the first bid is placed in the auction. At this time, the determination unit 332 may determine whether the successful bid generated in the auction is a successful bid by the user in which the setting event occurred within the set period before the first bid is placed in the auction, based on the history information.

Further, the determination unit 332 determines, based on the history information, whether the successful bid generated in the auction is a successful bid by the user in which the setting event occurred before the final bid is placed in the auction. At this time, the determination unit 332 may determine whether the successful bid generated in the auction is a successful bid by the user in which the setting event occurred within the set period before the last bid is placed in the auction, based on the history information.

Further, the determination unit 332 determines, based on the history information, whether the final conversion is a conversion by a user who has contacted an advertisement or notification regarding the service before reaching the provisional conversion. For example, the determination unit 332 determines, based on the history information, whether the successful bid generated in the auction is a conversion by a user who has contacted an advertisement or notification regarding the auction before the bid is reached in the auction. At this time, the determination unit 332 may determine, based on the history information, whether the successful bid generated in the auction is a conversion by the user who has contacted the advertisement or notification regarding the auction within the set period before the bid is reached in the auction. ..

Further, the determination unit 332 determines whether the final conversion is a conversion by a user who has searched or registered for the service before reaching the provisional conversion, based on the history information. For example, the determination unit 332 determines, based on the history information, whether the successful bid generated in the auction is a conversion by a user who has searched or registered for the auction before the bid is reached in the auction. At this time, the determination unit 332 may determine, based on the history information, whether the successful bid generated in the auction is a conversion by a user who has searched or registered for the auction within the set period before the bid is reached in the auction.

The totaling unit 333 totals the discrimination results of the discriminating unit 332. Specifically, the totaling unit 333 generates aggregated information based on the discriminant result of the discriminating unit 332. At this time, the aggregation unit 333 aggregates the initial bid base and / or the final bid base based on the determination result of the determination unit 332.

The generation unit 334 generates result information for output to a user (analyzer or the like) based on the total information generated by the total unit 333. The result information may be the aggregated information itself.

The output control unit 335 outputs the result information generated by the generation unit 334 to the user (analyzer or the like).

[6. Information processing device processing flow]
Next, the procedure of the process executed by the information processing apparatus 30 will be described with reference to FIG. FIG. 8 is a flowchart showing an example of the aggregation process. When the information processing apparatus 30 receives a processing start command from the user who operates the information processing apparatus 30, the information processing apparatus 30 starts the aggregation processing.

First, the information processing apparatus 30 acquires history information about the user's auction from the service providing server 20 (step S11). At this time, the information processing apparatus 30 may acquire the history information of all the users who have used the auction service.

Subsequently, the information processing apparatus 30 searches the successful bid history from the history information of the plurality of users acquired in step S11, and has not yet executed the following processes (processes of steps S12 to S16). It is determined whether or not there is a successful bid history (step S12).

When a new successful bid history is found as a result of the search (step S12: Yes), the information processing apparatus 30 determines whether the successful bid indicated in the successful bid history is a successful bid in which an event occurred before the "first bid" (step S13). ). For example, the information processing apparatus 30 determines, based on the history information, whether the successful bid indicated in the successful bid history is a successful bid by a user for whom a setting event has occurred within the set period before the "first bid". If the event is not a successful bid before the first bid (step S13: No), the information processing apparatus 30 proceeds to step S15.

In the case of a successful bid in which an event occurs before the first bidding (step S13: Yes), the information processing apparatus 30 registers the determination result in the aggregated information database 322 shown in FIG. 7 (step S14). For example, if the setting event is a contact with the advertisement B of the user, the information processing apparatus 30 adds 1 CV to the numerical value of the item of "advertisement B" in the "successful bid" based on the first bid. If the successful bid history includes information on the successful bid amount, the information processing apparatus 30 may add the successful bid amount to the numerical value of the item "Advertisement B" in the "Amount" based on the initial bid. Further, when the successful bid indicated in the successful bid history is not a successful bid in which the event occurred before the first bid (step S13: No), the information processing apparatus 30 makes a "successful bid" based on the first bid before proceeding to the process in step S15. Of these, 1 CV may be added to the numerical value of the item "Other". At this time, if the successful bid history includes information on the successful bid amount, the information processing apparatus 30 may add the successful bid amount to the numerical value of the "Other" item in the "Amount" based on the initial bid.

Subsequently, the information processing apparatus 30 determines whether the successful bid indicated in the successful bid history is a successful bid for which an event occurred before the "last bid" (step S15). For example, the information processing apparatus 30 determines, based on the history information, whether the successful bid indicated in the successful bid history is a successful bid by a user for whom a setting event has occurred within the set period before the "last bid". If the event is not a successful bid before the final bid (step S15: No), the information processing apparatus 30 records in the storage unit 32 that the successful bid has been processed, and returns the processing to step S12.

In the case of a successful bid in which an event occurs before the final bid (step S15: Yes), the information processing apparatus 30 registers the determination result in the aggregated information database 322 (step S16). For example, if the setting event is a contact with the user's notification, the information processing apparatus 30 adds 1 CV to the numerical value of the "notification" item in the "successful bid" based on the final bid. If the successful bid history includes information on the successful bid amount, the information processing apparatus 30 may add the successful bid amount to the numerical value of the item of "notification" in the "amount" of the final bid base. Further, if the successful bid indicated in the successful bid history is not a successful bid in which the event occurred before the final bid (step S15: No), the information processing apparatus 30 makes a "successful bid" based on the final bid before returning the process to step S12. Of these, 1 CV may be added to the numerical value of the item "Other". At this time, if the successful bid history includes information on the successful bid amount, the information processing apparatus 30 may add the successful bid amount to the numerical value of the "Other" item in the "Amount" based on the final bid.

When returning to step S12 and not finding a new successful bid history as a result of the search (step S12: No), the information processing apparatus 30 has result information based on the aggregated information stored in the aggregated information database 322 shown in FIG. Is generated (step S17). The result information may be the "successful bid" and "amount" of the first bid base or the final bid base of the event specified by the user. Of course, the result information may be the aggregated information itself.

When the generation of the result information is completed, the information processing apparatus 30 outputs the result information to the user (step S18). When the output is completed, the information processing apparatus 30 ends the aggregation process.

[7. Modification example]
The above embodiment shows an example, and various modifications and applications are possible.

For example, in the above embodiment, the first pre-bid event is assumed to be the user's contact with the advertisement, but the last pre-bid event is not limited to the user's contact with the advertisement. For example, the last pre-bid event may be a contact with the user's notification, or may be a search or registration for the user's auction.

Further, in the above-described embodiment, the event before the last bid is assumed to be the contact with the user's notification, but the event before the last bid is not limited to the contact with the user's notification. For example, the final pre-bid event may be a contact with the user's advertisement, or may be a search or registration for the user's auction.

The contact with the advertisement is not limited to the click of the advertisement. Contact with the ad may simply be the user opening the ad page.

Further, in the above-described embodiment, the page is a web page, but the page is not limited to the web page. For example, the page may be a page created for the purpose of being displayed on the user interface screen (for example, the screen of an application). In this case, the page does not necessarily have to be delivered over the network. The page may be a screen pre-installed in the terminal device 10.

Further, although the information processing apparatus 30 described above has acquired the history information from the service providing server 20, it may be acquired from a server other than the service providing server 20.

Further, in the above-described embodiment, the notification as the setting event is a deadline notification, but the notification is not limited to the deadline notification. For example, the notification may be an auction start notification. The notification may be an email or a push notification.

Further, in the above-described embodiment, the information processing apparatus 30 assumes that the points given to the event are 1 CV per successful bid. However, the points given to the event do not have to be 1 CV per successful bid. For example, the information processing apparatus 30 may give different points for each event.

Further, in the above-described embodiment, in the information processing apparatus 30, the provisional conversion is the first bid or the last bid, but the provisional conversion is not limited to the first bid and the last bid. The provisional conversion may be an intermediate bid located between the first and last bids.

Further, in the above-described embodiment, the information processing apparatus 30 performs the initial bid-based aggregation and the final bid-based aggregation, but the information processing apparatus 30 may perform other aggregation. The information processing apparatus 30 may perform aggregation based on the determination result with the provisional conversion as an intermediate bid.

In the above-described embodiment, the information processing apparatus 30 targets the final conversion in which the setting event occurs within the "setting period" before the provisional conversion as the aggregation target of the aggregation information. However, the information processing apparatus 30 may simply target the final conversion in which the setting event occurs before the provisional conversion as the aggregation target of the aggregation information.

The control device for controlling the information processing device 30 of the present embodiment may be realized by a dedicated computer system or a normal computer system. For example, a program for executing the above operation is stored and distributed in a computer-readable recording medium such as an optical disk, a semiconductor memory, a magnetic tape, or a flexible disk, and the program is installed in the computer to perform the above processing. The control device may be configured by executing. The control device may be an external device (for example, a personal computer) of the information processing device 30, or an internal device (for example, a control unit 33). Further, the above program may be stored in a disk device provided in a server device on a network such as the Internet so that it can be downloaded to a computer or the like. Further, the above-mentioned functions may be realized by the collaboration between the OS (Operating System) and the application software. In this case, the part other than the OS may be stored in a medium and distributed, or the part other than the OS may be stored in the server device so that it can be downloaded to a computer or the like.

Further, among the processes described in each of the above embodiments, all or part of the processes described as being automatically performed can be manually performed, or the processes described as being manually performed. It is also possible to automatically perform all or part of the above by a known method. In addition, information including processing procedures, specific names, various data and parameters shown in the above documents and drawings can be arbitrarily changed unless otherwise specified. For example, the various information shown in each figure is not limited to the information shown in the figure.

Further, each component of each of the illustrated devices is a functional concept, and does not necessarily have to be physically configured as shown in the figure. That is, the specific form of distribution / integration of each device is not limited to the one shown in the figure, and all or part of them may be functionally or physically distributed / physically in arbitrary units according to various loads and usage conditions. Can be integrated and configured.

In addition, the above-described embodiments can be appropriately combined as long as the processing contents do not contradict each other.

[8. Hardware configuration]
The information processing apparatus 30 according to the embodiment and the modification can also be realized by, for example, a computer 1000 having a configuration as shown in FIG. FIG. 9 is a hardware configuration diagram showing an example of a computer that realizes the functions of the information processing apparatus 30. The computer 1000 includes a CPU (Central Processing Unit) 1100, a RAM 1200, a ROM 1300, an HDD (Hard Disk Drive) 1400, a communication interface (I / F) 1500, an input / output interface (I / F) 1600, and a media interface (I / F). ) Has 1700.

The CPU 1100 operates based on a program stored in the ROM 1300 or the HDD 1400, and controls each part. The ROM 1300 stores a boot program executed by the CPU 1100 when the computer 1000 is started, a program depending on the hardware of the computer 1000, and the like.

The HDD 1400 stores a program executed by the CPU 1100, data used by such a program, and the like. The communication interface 1500 receives data from another device via the network N and sends it to the CPU 1100, and transmits the data generated by the CPU 1100 to the other device via the network N.

The CPU 1100 controls an output device such as a display or a printer, and an input device such as a keyboard or a mouse via the input / output interface 1600. The CPU 1100 acquires data from the input device via the input / output interface 1600. Further, the CPU 1100 outputs the generated data to the output device via the input / output interface 1600.

The media interface 1700 reads a program or data stored in the recording medium 1800 and provides the program or data to the CPU 1100 via the RAM 1200. The CPU 1100 loads the program from the recording medium 1800 onto the RAM 1200 via the media interface 1700, and executes the loaded program. The recording medium 1800 is, for example, an optical recording medium such as a DVD (Digital Versatile Disc) or PD (Phase change rewritable Disk), a magneto-optical recording medium such as MO (Magneto-Optical disk), a tape medium, a magnetic recording medium, or a semiconductor memory. And so on.

For example, when the computer 1000 functions as the information processing apparatus 30 according to the embodiment, the CPU 1100 of the computer 1000 realizes the function of the control unit 33 by executing the program loaded on the RAM 1200. The CPU 1100 of the computer 1000 reads and executes these programs from the recording medium 1800, but as another example, these programs may be acquired from another device via the network N.

Although some of the embodiments of the present application have been described in detail with reference to the drawings, these are examples, and various modifications are made based on the knowledge of those skilled in the art, including the embodiments described in the disclosure line of the invention. It is possible to carry out the present invention in other modified forms.

[9. effect〕
According to the present embodiment, in the information processing apparatus 30, the acquisition unit 331 acquires the user's history information regarding the service in which the final conversion (second conversion) occurs after the provisional conversion (first conversion). Based on the history information, the determination unit 332 determines whether the final conversion generated by the service is a conversion by the user in which the setting event occurred before the provisional conversion was reached. Even if there is a history of occurrence of setting events in the history information of the user who reached the final conversion, the final conversion is not necessarily due to the setting event in the history. Since the information processing apparatus 30 targets the final conversion in which the setting event occurs before the provisional conversion, it is possible to enable highly accurate analysis of the service in which the final conversion occurs after the provisional conversion.

Further, the information processing apparatus 30 determines, based on the history information, whether the final conversion is a conversion by a user in which a setting event occurs within the setting period before reaching the provisional conversion. Even if there is a setting event before the provisional conversion, it cannot be said that the setting event contributed to the user's provisional conversion if the interval between the provisional conversion and the setting event is too large. Since the information processing apparatus 30 targets the final conversion in which the setting event has occurred within the "setting period" before the provisional conversion, it is possible to perform highly accurate analysis.

Further, the information processing apparatus 30 determines, based on the history information, whether the final conversion is a conversion by a user in which no setting event has occurred within the setting period before reaching the provisional conversion. This allows the analyst to know that the user has reached the final conversion due to factors other than the configuration event.

Further, the information processing apparatus 30 determines, based on the history information, whether the final conversion is a conversion by a user who has contacted an advertisement or notification regarding the service before reaching the provisional conversion. This allows the analyst to know the contribution to the final conversion of the ad or notification.

Further, the information processing apparatus 30 determines, based on the history information, whether the final conversion is a conversion by a user who has searched or registered for the service before reaching the provisional conversion. This allows the analyst to know the contribution to the final conversion of the search or registration.

Further, the information processing apparatus 30 acquires history information related to the auction. Then, based on the history information, the information processing apparatus 30 determines whether the successful bid (final conversion) generated in the auction is the successful bid by the user in which the setting event occurred before the bid (provisional conversion) is made in the auction. For example, the information processing apparatus 30 determines, based on the history information, whether the successful bid generated in the auction is a successful bid by the user in which the setting event occurs within the set period before the bid is reached in the auction. Even if there is a history of occurrence of a setting event in the history information of the user who has reached a successful bid, the successful bid is not necessarily due to the setting event in the history. Since the information processing apparatus 30 targets the successful bid for which the setting event has occurred before the provisional conversion, it is possible to analyze the auction with high accuracy.

Further, the information processing apparatus 30 acquires history information related to the auction. Then, the information processing apparatus 30 determines, based on the history information, whether the successful bid generated in the auction is a successful bid by the user in which the setting event occurred before the final bid is placed in the auction. For example, the information processing apparatus 30 determines, based on the history information, whether the successful bid generated in the auction is a successful bid by the user in which the setting event occurred within the set period before the last bid in the auction. This allows the analyst to know the contribution of the event that occurred before the last bid to the winning bid.

Further, the information processing apparatus 30 acquires history information related to the auction. Then, based on the history information, the information processing apparatus 30 determines whether the successful bid generated in the auction is a successful bid by the user in which the setting event occurred before the first bid is placed in the auction. For example, the information processing apparatus 30 determines, based on the history information, whether the successful bid generated in the auction is a successful bid by the user in which the setting event occurred within the set period before the first bid is placed in the auction. This allows the analyst to know the contribution of the event that occurred before the first bid to the winning bid.

Although some of the embodiments of the present application have been described in detail with reference to the drawings, these are examples, and various modifications are made based on the knowledge of those skilled in the art, including the embodiments described in the disclosure column of the invention. It is possible to carry out the present invention in other modified forms.

Further, the above-mentioned "section, module, unit" can be read as "means" or "circuit". For example, the discriminating unit can be read as a discriminating means or a discriminating circuit.

1 ... Information processing system 10 _{, 10 1} , 10 ₂ , 10 ₃ ... Terminal device 11, 21, 31 ... Communication unit 12 ... Input unit 13, 22, 32 ... Storage unit 14 ... Output unit 15, 23, 33 ... Control unit 20 ... Service providing server 30 ... Information processing device 321 ... History information database 322 ... Aggregate information database 331 ... Acquisition unit 332 ... Discrimination unit 333 ... Aggregation unit 334 ... Generation unit 335 ... Output control unit C11 to C19 ... Bid C21, C22 ... Successful bid E11, E12, E21, E22 ... Notification

Claims (7)

An acquisition unit that acquires user history information related to the auction, and
Based on the history information, a determination unit for determining whether the successful bid generated in the auction is a successful bid by a user in which a predetermined event occurred before the final bid is placed in the auction.
An information processing device characterized by being equipped with. Based on the history information, the discriminating unit determines whether the successful bid generated in the auction is a successful bid by a user who has generated the predetermined event within a predetermined period before the last bid in the auction.
The information processing apparatus according to claim 1. Based on the history information, the discriminating unit determines whether the successful bid generated in the auction is a successful bid by a user who has not generated any of the predetermined events within a predetermined period before the last bid in the auction. ,
The information processing apparatus according to claim 1 or 2. The predetermined event is a contact of the user with an advertisement or notification regarding the auction.
The information processing apparatus according to any one of claims 1 to 3. The predetermined event is a search or registration regarding the auction by the user.
The information processing apparatus according to any one of claims 1 to 4 , wherein the information processing apparatus is characterized by the above. It is an information processing method executed by an information processing device.
The acquisition process to acquire the user's history information related to the auction, and
Based on the history information, a determination step of determining whether a successful bid generated in the auction is a successful bid by a user in which a predetermined event occurred before the final bid is placed in the auction.
An information processing method characterized by including. The acquisition procedure to acquire the user's history information related to the auction, and
Based on the history information, a determination procedure for determining whether a successful bid generated in the auction is a successful bid by a user in which a predetermined event occurred before the final bid is placed in the auction, and a determination procedure.
Information processing program to make a computer execute.

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