JP2024032400A - Compatibility diagnosis system, compatibility diagnosis method, and compatibility diagnosis program - Google Patents

Abstract

The present invention provides a compatibility diagnosis system, a compatibility diagnosis method, and a compatibility diagnosis program that can provide a new technology related to the compatibility diagnosis system. [Solution] A compatibility diagnosis system that diagnoses the compatibility between advertisements and SNS, in which the type of SNS that is the posting destination is linked, and the user information of the user who posts and the information about the advertisement that the advertiser wishes to post. A registration means S101 for registering certain advertisement information, an issuance means S102 for issuing a URL of a destination homepage according to a combination of a user and an advertisement, and a registration means S102 for issuing a URL of a destination homepage according to a combination of a user and an advertisement; a reception means S104 that accepts access information and conversion information; an aggregation means S105 that aggregates results information including the number of applications via advertisement information posted on SNSs for each of a plurality of SNSs during a predetermined period; It has a generating means S106 that generates ranking information indicating a ranking regarding compatibility between SNS and advertisements based on the information. [Selection diagram] Figure 3

Description

The present invention relates to a compatibility diagnosis system, a compatibility diagnosis method, and a compatibility diagnosis program.

Conventionally, systems have been proposed that can analyze advertising effectiveness from distribution data such as advertisements.

In Patent Document 1, the advertisement is distributed based on advertisement distribution conditions set for each advertisement, at least the number of times the distributed advertisement is used is totaled, and the distributed advertisement is based on the total number of times the advertisement is used. An invention is disclosed that analyzes advertising effectiveness and calculates an optimal placement pattern that maximizes return on investment or results based on the analyzed advertising effectiveness.

Japanese Patent Application Publication No. 2012-88994

The invention described in Patent Document 1 aggregates log data, which is numerical values such as the number of times advertisements are displayed and the number of times they are clicked (used), from limited advertisement distribution data, and measures the effectiveness of advertisements. . However, in the invention described in Patent Document 1, when there are multiple candidates for advertisement placement, it is not possible to determine which advertisement destination is compatible with the advertisement desired to be posted.

In view of the above circumstances, an object of the present invention is to provide a new technique related to a compatibility diagnosis system.

In order to solve the above problems, the present invention is a compatibility diagnosis system that diagnoses the compatibility between advertisements and SNS, in which the type of SNS that is the posting destination is linked, and the user information of the user who posts and the advertiser a registration means for registering advertisement information that is information about an advertisement that the user desires to post; an issuing means for issuing a URL of a destination homepage according to the combination of the user and the advertisement; and the advertisement posted on the SNS. A reception means that receives access information and conversion information of customers who visited the homepage via the information, and performance information including the number of applications via the advertisement information posted on the SNS during a predetermined period. The present invention is characterized in that it includes a totaling means for performing aggregation for each of the plurality of SNSs, and a generating means for generating ranking information indicating a ranking regarding compatibility between the SNS and the advertisement based on the performance information. With such a configuration, the present invention makes it possible to determine which SNS is compatible or not compatible with the advertisement that the user wishes to post, and can avoid inefficient advertising.

In a preferred embodiment of the present invention, the advertisement information includes at least one of the advertisement text or advertisement image data of the advertisement and the URL of the home page to which the transition destination is posted, and the advertisement information is posted to the plurality of SNSs. It is characterized by having a posting means. With such a configuration, the present invention can analyze reactions of target customers on multiple SNSs where advertisements are posted.

In a preferred embodiment of the present invention, the issuing means issues different link information for each SNS to which the advertisement information is posted, and the posting means transmits the advertisement information including the link information to the corresponding SNS. It is characterized by posting on SNS. With such a configuration, the present invention can analyze target customer reactions for each SNS on which an advertisement is posted.

In a preferred embodiment of the present invention, the aggregation means aggregates the result information including the number of accesses via the link information during a predetermined period after the advertisement is posted on the SNS. do. With such a configuration, the present invention can measure the efficiency of advertising posted on each SNS during a predetermined period.

A preferred form of the present invention is characterized in that the generation means generates ranking information based on the number of applications based on the result information aggregated by the aggregation means. With such a configuration, the present invention can show advertisers SNSs that are compatible with advertisements in order of ranking.

In order to solve the above problems, the present invention provides a compatibility diagnosis method for diagnosing the compatibility between advertisements and SNS, in which the type of SNS that is the posting destination is linked, and the user information of the user who posts and the advertiser a registration step of registering advertising information that is information about an advertisement that the user wishes to post; an issuing step of issuing a URL of a destination homepage according to the combination of the user and the advertisement; and a publishing step of issuing the URL of the destination homepage according to the combination of the user and the advertisement, and the advertisement posted on the SNS. a reception step of receiving access information and conversion information of customers who visited the homepage via the information; and performance information including the number of applications via the advertisement information posted on the SNS during a predetermined period. The present invention is characterized by comprising a totaling step of totaling for each of the plurality of SNSs, and a generating step of generating ranking information indicating a ranking regarding compatibility between the SNS and the advertisement based on the result information.

In order to solve the above problems, the present invention is a compatibility diagnosis program for diagnosing the compatibility between advertisements and SNS. a registration means for registering advertisement information that is information about an advertisement that the user desires to post; an issuing means for issuing a URL of a destination homepage according to the combination of the user and the advertisement; and the advertisement posted on the SNS. A reception means that receives access information and conversion information of customers who visited the homepage via the information, and performance information including the number of applications via the advertisement information posted on the SNS during a predetermined period. The present invention is characterized in that it includes a totaling means for performing aggregation for each of the plurality of SNSs, and a generating means for generating ranking information indicating a ranking regarding compatibility between the SNS and the advertisement based on the result information.

The present invention can provide a novel technique related to a compatibility diagnosis system.

FIG. 1 is a configuration diagram of a system according to an embodiment. FIG. 1 is a hardware configuration diagram of an embodiment. FIG. 2 is a diagram showing the overall procedure for performing a compatibility diagnosis in the system of one embodiment. The figure which shows the posted information input screen w1 in the system of one embodiment.

In this specification, the configuration, effects, etc. of an embodiment of the present invention will be described below with reference to the drawings. The present invention is not limited to the following embodiments, and may adopt various configurations.

Further, in this embodiment, the configuration, operation, etc. of the compatibility diagnosis system will be described, but similar effects can be achieved depending on the method, computer program, etc. that are executed. The program in this embodiment may be provided as a computer-readable non-transitory recording medium, may be provided in a downloadable manner from an external server, or may realize its function in a compatibility diagnosis system. Therefore, the program may be started on an external computer (so-called cloud computing).

Furthermore, in the present embodiment, "means" may include, for example, a combination of hardware resources implemented by circuits in a broad sense and software information processing that can be concretely realized by these hardware resources. . In this embodiment, "information" refers to, for example, the physical value of a signal value representing voltage or current, the level of a signal value as a binary bit collection consisting of 0 or 1, or quantum superposition. (so-called quantum bits), and communication and calculations can be performed on circuits in a broad sense.

A circuit in a broad sense is a circuit realized by appropriately combining a circuit, a circuit, a processor, a memory, and the like. That is, CPU (Central Processing Unit), GPU (Graphics Processing Unit), LSI (Large Scale Integration), ASIC (Application Specific Integration) ated circuit), FPGA (Field-Programmable Gate Array), and the like.

<System configuration>
FIG. 1 is a schematic diagram of a compatibility diagnosis system according to a first embodiment. The compatibility diagnosis system includes a management server 1, a plurality of advertiser terminals 2A (2A1, 2A2, 2A3...), a plurality of target customer terminals 2B (2B1, 2B2, 2B3...), and a plurality of SNSs. It includes servers 3 (3A, 3B, 3C...). Reference numeral 4 indicates a web server that returns page information such as an HTML file of a website and displays a web page in response to a request from the target customer terminal 2B.

The management server 1, advertiser terminal 2A, customer terminal 2B, SNS providing server 3, and web server 4 are configured to be able to communicate via the communication network NW.

The communication network NW is composed of an IP (Internet Protocol) network such as the Internet. Note that in the following explanation, the intervention of the communication network NW will be omitted unless it becomes unclear.

<Management server 1>
As the management server 1, it is possible to use a general-purpose server computer, a personal computer, or the like. Furthermore, in this embodiment, it is also possible to configure the management server 1 using a plurality of computers.

<Advertiser terminal 2A and target customer terminal 2B>
Each advertiser terminal 2A and target customer terminal 2B may be a personal computer, a smartphone, a tablet terminal, or the like. Each advertiser terminal 2A and target customer terminal 2B has an application (typically a web browser) for making a request to the management server 1 and receiving a response.

<SNS providing server 3>
As the SNS providing server 3, it is possible to use a general-purpose server computer, a personal computer, or the like. Each of the SNS providing servers 3 is a server device that provides SNS. The plurality of SNS providing servers 3 may be managed by the same administrator as the management server 1, but may also be general SNSs managed by other companies. Examples of common SNS include Twitter (registered trademark), Facebook (registered trademark), Instagram (registered trademark), and the like. Moreover, in this embodiment, it is also possible to configure each SNS providing server 3 using a plurality of computers.

FIG. 2 is a hardware configuration diagram of the management server 1, each advertiser terminal 2A, target customer terminal 2B, and SNS providing server 3 in the compatibility diagnosis system.

<Hardware configuration of management server 1>
FIG. 2A is a diagram showing an example of the hardware configuration of the management server 1. The management server 1 includes a communication section 11, a processing section 12, and a storage section 13 as a hardware configuration.

The communication unit 11 executes communication control with the communication network NW, and performs inputs necessary for operating the management server 1 and outputs related to operation results. The processing unit 12 includes one or more processors such as a CPU (Central Processing Unit), and controls the operation of the management server 1 by executing the compatibility diagnosis program, the OS (Operating System), and other applications according to the present invention. Control the entire process. The storage unit 13 is a HDD (hard disk drive), ROM (Read Only Memory), RAM (Random Access Memory), etc., and contains the compatibility diagnosis program according to the present invention and the processing unit 12 executes processing based on the program. Stores data, etc. that will be used in the future.

<Hardware configuration of advertiser terminal 2A and target customer terminal 2B>
FIG. 2(b) is a diagram showing an example of the hardware configuration of the advertiser terminal 2A and the target customer terminal 2B. The advertiser terminal 2A and the target customer terminal 2B include a communication section 21, a processing section 22, a storage section 13, an output section 24, and an input section 25 as hardware configurations.

The communication units 21 of the advertiser terminal 2A and the target customer terminal 2B control communication with the communication network NW. The processing unit 22 includes one or more processors such as a CPU, and controls the entire operation process of the advertiser terminal 2A and the target customer terminal 2B. The storage unit 23 is a HDD, ROM, RAM, etc., and stores the compatibility diagnosis program according to the present invention and data used when the processing unit 22 executes processing based on the program. The output unit 24 is an interface, such as a monitor or a display, for displaying a screen to be described later to the user. The input unit 25 is an interface such as a mouse, keyboard, touch panel, etc. that allows operation input.

<Hardware configuration of SNS providing server 3>
FIG. 2C is a diagram showing an example of the hardware configuration of the SNS providing server 3. The SNS providing server 3 includes a communication section 31, a processing section 32, and a storage section 33 as a hardware configuration.

The communication unit 31 of the SNS providing server 3 controls communication with the communication network NW. The processing unit 32 includes one or more processors such as a CPU, and controls the entire operation process of the SNS providing server 3. The storage unit 33 is a HDD, ROM, RAM, etc., and stores data posted in the past on the SNS provided by each SNS providing server 3.

<Functional components>
As illustrated in FIG. 2(a), the management server 1 includes a registration means 101, an issuing means 102, a posting means 103, an accepting means 104, a totaling means 105, a generating means 106, a display processing means 107, and a database DB. .

In order to logically realize the functional components described above in the management server 1, a compatibility diagnosis program is installed in the storage unit 13 as an application program. In the management server 1, when the power is turned on, the processing section 12 executes processing based on the compatibility diagnosis program stored in the storage section 13, thereby realizing the above-described functional configuration.

<Registration of SNS information and advertising information>
The registration means 101 receives, via the input unit 25, advertisement information, which is information about the advertisement that the advertiser wishes to post, and user information, which is information about the advertiser or the account holder of the SNS to which the advertisement is posted, and inputs the information into the database. Store in DB. In this embodiment, the advertisement information includes information such as advertisement text (title, heading, body text, etc.), advertisement image data, URL of the destination homepage, and is linked with user information of the user who is the advertiser. Here, the destination homepage may be a homepage that accepts requests for materials or orders for products or services. Further, the user information includes a user name, gender, contact information (individual or corporate address, telephone number, e-mail address, etc.), and the registration means 101 associates the user ID with the input user information and stores it in the database DB. Store in. Further, the user ID is stored in association with SNS information regarding the SNS held by the user.

The registration means 101 may store the user information in the data DB in association with SNS information, which is information regarding the SNS designated as the posting destination of the advertisement. Here, in this embodiment, the SNS information includes the account name and address of the SNS to which the advertisement is posted, the login ID and login password of the SNS, the SNS link (URL) of the SNS, and the like. Further, the registration means 101 may store the user information in association with a plurality of pieces of SNS information in the database DB.

Further, the registration means 101 receives, via the input unit 25 of the advertiser terminal 2A, designation of an advertisement to be posted and a plurality of SNSs to which user information or advertising information is to be posted. In this embodiment, the registration means 101 stores an advertisement posted on an SNS and user information or an SNS to which the advertisement is posted as one set, and stores a set of sets containing the same advertisement information in the database DB as posted information. do. Advertising information is posted to the SNS via the posting means 103, which will be described later, only to the SNS specified via the input unit 25, and not to all SNSs stored in the database DB. It's fine.

The issuing unit 102 issues link information, which is, for example, a URL with parameters used to measure access and conversion, depending on the combination of the posted advertisement, the user, and the SNS to which the advertisement is posted. In this embodiment, the issuing means 102 issues link information based on SNS information, user information, and advertisement information, and stores it in association with a set including the SNS information or user information. Further, the issuing means 102 issues different link information for each of the plurality of SNSs specified by the user, and stores the link information in association with the posted information in the database DB. In this embodiment, the URL with parameters is based on the SNS information input by the advertiser, including the reference source indicating which SNS the target customer came from, the type of media, the campaign name (any character string), the advertisement URL parameters, which are variables such as keywords and advertising content set in , are added to the end of the URL of the destination homepage. Note that examples of reference sources include Facebook (registered trademark) and Twitter (registered trademark), and examples of media types include social (social network) and the like. Further, the issuing unit 102 may issue link information for each combination of user and advertisement. The end of the URL of the transition destination homepage may include a character string indicating user information such as a user ID, information regarding advertisements, etc. (The user and SNS are one-on-one, and the transition source SNS is specified by the referrer.) (In this case, there is no need to include information indicating the URL).

Furthermore, in the present embodiment, the issuing means 102 issues a measurement tag for measuring that a target customer has visited a homepage, and a conversion tag for measuring that the target customer has made an application on the homepage. . The issuing means 102 installs the measurement tag on the transition destination page displayed on the target customer terminal 2B based on the URL with parameters, and installs the conversion tag on the application completion page for the product or service on the homepage. . Note that the URL of the application completion page may be included in the advertisement information.
The measurement tag and the conversion tag are activated on the target customer's browser when the target customer visits a page on which the tag is installed. The measurement tag and the conversion tag transmit access information and conversion information to the management server 1 at the end of a predetermined period (or at regular intervals if necessary). In this embodiment, the access information and conversion information include the values of each parameter (reference source, etc.) added to the parameter-added URL.

The posting means 103 posts advertising information to a plurality of specified SNSs based on posting information input via a posting information input screen w1, which will be described later. In this embodiment, the posting means 103 logs into a plurality of SNSs specified by the advertiser based on SNS information including the SNS link (URL) of the specified SNS, the login ID and login password of the SNS, and posts an advertisement. Post information. At this time, if the advertiser terminal 2A is a PC terminal, the PC terminal emulates a mobile terminal to access the SNS and post. Examples of advertisement information posted on each SNS include image data related to the content of the advertisement to be posted, measurement links generated for each SNS, headlines, and text. Further, in the present embodiment, the posting means 103 may be capable of posting advertising information to multiple accounts of the same type of SNS and different users, and the posting information may be configured to post advertising information to each SNS. It may also include a posting schedule, such as the date and time.

The posting unit 103 also sends information about the advertisement that the user wishes to post (in this case, the minimum amount necessary for the user to post the advertisement) to the contact information of the user who owns the SNS account to which the advertisement information is posted. Necessary information (indicating the URL of the destination home page) may be sent by e-mail or the like. The advertisement may be posted by the user who received the email manually posting the contents of the email to his/her own SNS account.

The reception means 104 calculates the number of times the target customer accessed the homepage or made an application via the measurement link posted on each SNS after a predetermined period of time after the advertisement information was posted on a plurality of SNSs. Access information and conversion information, which are related information, are accepted. In this embodiment, the management server 1 is configured to collect (analytics) historical information etc. regarding the target customer, but the compatibility diagnosis system uses an external service (for example, Google Analytics (Google Analytics) from Google Inc. In this embodiment, the advertisement information posted on each SNS is determined based on the access information received by the reception means 104, so that the target customer can access the homepage via the URL posted on any SNS owned by any user. If it is possible to distinguish between the URLs of the transition destination homepages, the URL may include multiple URLs of the transition destination homepages.
Further, the reception means 104 may use the referrer to determine from which SNS the target customer has transitioned to the destination homepage on the target customer terminal 2B.

The aggregating means 105 aggregates result information including the number of applications in a predetermined period for each SNS based on the access information and conversion information received by the receiving means 104. In this embodiment, the number of times the above-mentioned applications have been made is counted based on the conversion information, but the counting means 105 calculates the application rate for the number of target customers who visited the site from each SNS, and the application rate for the number of followers on each SNS. etc. may be aggregated.

The generating means 106 generates ranking information indicating the ranking regarding the compatibility between the SNS and advertisements based on the result information compiled by the aggregating means 105. In this embodiment, the ranking information is determined based on the number of times the target customer visits the homepage, the number of times the target customer applies, and the application rate generated based on the number of accesses and the number of applications. good.

The display processing means 107 displays the generated ranking information on the screen as a compatibility diagnosis result.
Details of the display screen will be explained later using FIG. 4.

<Overall procedure for compatibility diagnosis>
An example of the overall procedure for compatibility diagnosis between SNS and advertising using the compatibility diagnosis system will be explained using FIG. 3. In this embodiment, an example will be described in which compatibility diagnosis is performed on the assumption that SNS information and advertisement information are input in advance.
Further, in this embodiment, it is possible to conclude a contract such as an application for purchasing a service or product on the transition destination home page displayed on the target customer terminal 2B via the URL with parameters.
Note that the order of each step shown in FIG. 3 is an example, and the order may be changed as appropriate unless otherwise specified. Further, in this embodiment, it is assumed that advertisement information and SNS information have already been input, but processing for inputting advertisement information and SNS information may be performed before or after step S101.

The registration means 101 receives input of posted information including advertising information to be posted to an SNS and the SNS to which the advertising information is posted via the posted information input screen w1 (step S101). In the present embodiment, the registration means 101 receives designation of posted information to be posted to a plurality of SNSs via the posted information input screen w1.

<Post information input screen w1>
The display processing means 107 displays the posted information input screen w1 including the advertisement selection section w1a, the posting destination selection section w1b, and the posted content determination section w1c, and transmits the processing result to the advertiser terminal 2A. The advertisement selection unit w1a includes an advertisement selection button for determining advertisement information to be posted on each SNS from among the advertisement information received via the registration means 101. Further, in the advertisement selection section w1a, advertisement information of the selected advertisement may be confirmed. The posting destination selection section w1b displays the account holder of each posting destination SNS, the SNS link of the SNS, delete and add buttons, and the like. The posting content determination unit w1c includes a posting content determination button for determining the posted information input via the advertisement selection unit w1a and the posting destination selection unit w1b. By pressing the post content determination button via the input unit 25 of the advertiser terminal 2A into which the posted information has been input, the advertising information is posted to each designated SNS. Further, on the posting information input screen w1, it may be possible to predetermine the period from posting advertising information to generating ranking information, and when the posting means 103 automatically posts posting information, the advertising information is sent to the SNS. It may be possible to set the date and time for posting.

For the advertisement information input in step S101, the issuing unit 102 checks whether a measurement link in the SNS specified as the posting destination has been issued in the same step. If the measurement link corresponding to the SNS information of the posting destination of the advertisement information has been issued, the process moves to step S103, and if the measurement link has not been issued, the process moves to step S102.

The issuing unit 102 issues link information for the combination of the advertisement to be posted, the user, and the SNS to which the posting is made, and stores the link information in association with the combination of the advertisement and user information or SNS in the database DB ( Step S102). The issuing means 102 issues a plurality of pieces of link information corresponding to the SNS specified in step S101.

The posting means 103 posts the advertisement information to each designated SNS on the condition that the posting content determination unit w1c is pressed (step S103). In this embodiment, the posting means 103 posts advertising information including link information associated with each group. Note that the process in step S103 may be configured to be performed by a dedicated application program for posting to each SNS.

If a predetermined period of time has passed since the advertisement information was posted on each SNS, the compatibility diagnosis system moves to step S104, and if the predetermined period has not elapsed, the compatibility diagnosis system continues processing in the state after posting. wait. Note that even if the predetermined period has not elapsed, the process may proceed to step S104 in order to receive access information and conversion information as part of the process. In that case, after calculating ranking information in step S106, which will be described later, the process returns to this process. The reception of analysis information as part of the progress may be performed at intervals of 1/4 or 1/2 of a predetermined period. In this embodiment, the predetermined period is set by the advertiser via the posting information input screen w1, but it may be a period predetermined in the compatibility diagnosis system.

The reception means 104 receives access information including the number of times the target customer visited the site via advertisement information, and conversion information including the number of times the target customer applied on the homepage (step S104).

Based on the access information and conversion information received by the reception means 104, the aggregation means 105 generates result information including the number of applications made by the target customer who visited the homepage via the advertisement information (step S105).

The generating means 106 generates ranking information indicating the ranking regarding the compatibility between the SNS and the advertisement based on the result information compiled in step S105 (step S106). The ranking information generated by the generating means 106 may be determined based on the number of times a target customer, who accessed the destination homepage via link information posted on each SNS, made an application on the homepage. Further, the ranking information may be a ratio of the number of applications to the total number of target customers who accessed the homepage via the link information, or may be the number of accesses by the target customers. Further, the generation unit 106 may generate ranking information for each SNS, each account, and each advertisement.

The display processing means 107 displays a ranking information display screen (not shown) and transmits the processing result to the advertiser terminal 2A (step S107). The ranking information display screen displays the account holder's username, the SNS link (URL) of the SNS to which the post is posted, the number of accesses by target customers via the measurement link posted to the SNS, and the measurement link posted to the SNS. The number of target customers who accessed the website and applied through the website is displayed. Note that the ranking information displayed on the ranking information display screen may be displayed as tabular data or as a graph (if ranking information is displayed as a graph, for example, the application rate or number of applications may be (Displayed as a bar graph with the vertical axis and each SNS account on the horizontal axis).

Here, if the advertising information includes multiple destination homepages, the compatibility diagnosis system performs operations performed on the destination homepage and the URL of the homepage in the overall procedure of compatibility diagnosis. This can be done for the URL of the home page. Furthermore, the ranking information generated in step S106 may be the sum of the number of applications on a plurality of homepages, or may be the average value of application rates.

In addition, in the present embodiment, the compatibility diagnosis system may be capable of sending a step email to a target customer who has applied for a product or service, and how many times does the target customer leave after receiving the step email? It may be counted. The result of the above-mentioned count may be displayed on the ranking information display screen, and with such a configuration, it is possible to review the contents of the step mail, the timing of sending, and the like.

According to the present invention, a novel technique related to a compatibility diagnosis system can be provided.

1: Management server 2A: Advertiser terminal 2B: Target customer terminal 3: SNS providing server 4: Web server 11, 21, 31: Communication section 12, 22, 32: Processing section 13, 23, 33: Storage section 24: Output Section 25: Input section 101: Registration means 102: Issuance means 103: Posting means 104: Reception means 105: Aggregation means 106: Generation means 107: Display processing means

The registration means 101 may store the user information in the database DB in association with SNS information, which is information regarding the SNS designated as the posting destination of the advertisement. Here, in this embodiment, the SNS information includes the account name and address of the SNS to which the advertisement is posted, the login ID and login password of the SNS, the SNS link (URL) of the SNS, and the like. Further, the registration means 101 may store the user information in association with a plurality of pieces of SNS information in the database DB.

Claims (7)

A compatibility diagnosis system that diagnoses the compatibility between advertising and SNS,
a registration means that is associated with the type of SNS to which the posting is made, and registers user information of the posting user and advertising information that is information regarding the advertisement that the advertiser desires to post;
Issuing means for issuing a URL of a destination homepage according to the combination of the user and the advertisement;
a reception means for receiving access information and conversion information of a customer who visited the homepage via the advertisement information posted on the SNS;
aggregating means for aggregating result information including the number of applications via the advertising information posted on the SNS during a predetermined period for each of the plurality of SNS;
generation means for generating ranking information indicating a ranking regarding compatibility between the SNS and the advertisement based on the performance information;
Compatibility diagnosis system with. The advertisement information includes at least one of the advertisement text or advertisement image data of the advertisement and the URL of the home page to which the transition destination is directed,
The compatibility diagnosis system according to claim 1, further comprising a posting means for posting the advertisement information to a plurality of the SNS. The issuing means issues different link information for each of the SNSs to which the advertisement information is posted,
The compatibility diagnosis system according to claim 2, wherein the posting means posts the advertising information including the link information to the corresponding SNS. 4. The compatibility diagnosis system according to claim 3, wherein the aggregation means aggregates the result information including the number of accesses via the link information during a predetermined period after the advertisement is posted on the SNS. 5. The compatibility diagnosis system according to claim 4, wherein the generating means generates ranking information based on the number of applications based on the result information compiled by the counting means. A compatibility diagnosis method for diagnosing the compatibility between advertising and SNS,
a registration step of registering user information of the user who posts and advertising information that is information about the advertisement that the advertiser desires to post, which is associated with the type of SNS that is the posting destination;
an issuing step of issuing a URL of a destination homepage according to the combination of the user and the advertisement;
a reception step of receiving access information and conversion information of a customer who visited the homepage via the advertisement information posted on the SNS;
an aggregation step of aggregating result information including the number of applications via the advertisement information posted on the SNS during a predetermined period for each of the plurality of SNS;
a generation step of generating ranking information indicating a ranking regarding compatibility between the SNS and the advertisement based on the performance information;
A compatibility diagnosis method with A compatibility diagnostic program that diagnoses the compatibility between advertising and SNS,
a registration means that is associated with the type of SNS to which the posting is made, and registers user information of the posting user and advertising information that is information regarding the advertisement that the advertiser desires to post;
Issuing means for issuing a URL of a destination homepage according to the combination of the user and the advertisement;
a reception means for receiving access information and conversion information of a customer who visited the homepage via the advertisement information posted on the SNS;
aggregating means for aggregating result information including the number of applications via the advertising information posted on the SNS during a predetermined period for each of the plurality of SNS;
generation means for generating ranking information indicating a ranking regarding compatibility between the SNS and the advertisement based on the performance information;
Compatibility diagnosis program with.