JP7205960B1 - Compatibility Diagnosis System, Compatibility Diagnosis Method, and Compatibility Diagnosis Program - Google Patents

Abstract

Kind Code: A1 A compatibility diagnosis system, a compatibility diagnosis method, and a compatibility diagnosis program capable of providing novel technology related to the compatibility diagnosis system are provided. A compatibility diagnosis system for diagnosing compatibility between an advertisement and an SNS, in which the type of the SNS that is the posting destination is linked, and user information of the user who posts and information on the advertisement that the advertiser wishes to post. A registration means S101 for registering certain advertisement information, an issuance means S102 for issuing the URL of the transition destination homepage according to the combination of the user and the advertisement, and the number of customers who visited the homepage via the advertisement information posted on the SNS. Receiving means S104 for receiving access information and conversion information; Aggregating means S105 for aggregating result information including the number of applications via advertisement information posted on SNS in a predetermined period for each of a plurality of SNS; and generating means S106 for generating ranking information indicating the ranking of compatibility between the SNS and the advertisement based on the information. [Selection drawing] Fig. 3

Description

The present invention relates to a compatibility diagnosis system, a compatibility diagnosis method, and a compatibility diagnosis program.

Conventionally, there has been proposed a system capable of analyzing advertising effectiveness from distribution data such as advertisements.

In Patent Document 1, the advertisement is distributed based on the advertisement distribution conditions set for each advertisement, at least the number of times the distributed advertisement is used is counted, and the distributed advertisement is based on the counted number of times the advertisement is used. An invention is disclosed that analyzes advertising effectiveness and calculates an optimal advertisement placement pattern that maximizes return on investment or results based on the analyzed advertising effectiveness.

JP 2012-88994 A

The invention described in Patent Document 1 aggregates log data, which is numerical values such as the number of times an advertisement is displayed and the number of times an advertisement is clicked (used), from limited advertisement distribution data, and measures the effectiveness of the advertisement. . However, in the invention described in Patent Document 1, when there are a plurality of destination candidates, it is not possible to determine which destination is compatible with the advertisement desired to be posted.

In view of the above circumstances, an object of the present invention is to provide a novel technology related to a compatibility diagnosis system.

In order to solve the above problems, the present invention is a compatibility diagnosis system for diagnosing compatibility between advertisements and SNS, wherein the type of SNS that is the posting destination is linked, user information of the user who posts, and advertiser registering means for registering advertisement information that is information about an advertisement that the user wishes to post; issuing means for issuing a URL of a transition destination homepage in accordance with the combination of the user and the advertisement; and the advertisement posted on the SNS Receiving means for receiving access information and conversion information of customers who have visited the home page through information; It is characterized by comprising aggregating means for aggregating for each of the plurality of SNSs and generating means for generating ranking information indicating a ranking of compatibility between the SNS and the advertisement based on the result information. By adopting such a configuration, the present invention can determine SNSs that are compatible or unsuitable for advertisements desired to be posted, and can avoid inefficient advertisements.

In a preferred embodiment of the present invention, the advertisement information includes at least one of advertisement text or advertisement image data of the advertisement, and the URL of the homepage to which the advertisement is to be transitioned, and the advertisement information is posted to a plurality of the SNSs. It is characterized by having posting means. With such a configuration, the present invention can analyze reactions of target customers on multiple SNSs to which advertisements are posted.

In a preferred embodiment of the present invention, the issuing means issues the link information different for each of the SNSs to which the advertisement information is posted, and the posting means sends the advertisement information including the link information to the corresponding It is characterized by posting to SNS. With such a configuration, the present invention can analyze reactions of target customers for each SNS on which advertisements are posted.

In a preferred embodiment of the present invention, the aggregation means aggregates the result information including the number of accesses via the link information for a predetermined period after the advertisement is posted on the SNS. do. With such a configuration, the present invention can measure the efficiency of advertising posted on each SNS for a predetermined period of time.

A preferred embodiment of the present invention is characterized in that the generation means generates ranking information according to the number of applications based on the result information totaled by the totalization means. With such a configuration, the present invention can indicate to advertisers SNSs that are compatible with advertisements in order of priority.

In order to solve the above problems, the present invention provides a compatibility diagnosis method for diagnosing compatibility between an advertisement and an SNS, wherein the type of the SNS that is the posting destination is linked, user information of the user who posts, and the advertiser a registration step of registering advertisement information that is information about an advertisement that the user wishes to post; an issuance step of issuing a URL of a transition destination homepage according to the combination of the user and the advertisement; and the advertisement posted on the SNS a receiving step of receiving access information and conversion information of customers who have visited the home page through the information; The method is characterized by comprising a totalizing step of totaling for each of the plurality of SNSs, and a generating step of generating ranking information indicating a ranking of compatibility between the SNS and the advertisement based on the result information.

In order to solve the above problems, the present invention provides a compatibility diagnosis program for diagnosing compatibility between advertisements and SNS, wherein the type of SNS that is a posting destination is linked, user information of the user who posts, and advertiser registering means for registering advertisement information that is information about an advertisement that the user wishes to post; issuing means for issuing a URL of a transition destination homepage in accordance with the combination of the user and the advertisement; and the advertisement posted on the SNS Receiving means for receiving access information and conversion information of customers who have visited the home page through information; It is characterized by comprising aggregating means for aggregating for each of the plurality of SNSs and generating means for generating ranking information indicating a ranking of compatibility between the SNS and the advertisement based on the result information.

The present invention can provide a novel technique related to a compatibility diagnosis system.

1 is a configuration diagram of a system according to one embodiment; FIG. 1 is a hardware configuration diagram of an embodiment; FIG. The figure which shows the whole procedure at the time of performing a compatibility diagnosis in the system of one Embodiment. The figure which shows the contribution information input screen w1 in the system of one embodiment.

This specification describes the configuration, effects, and the like according to an embodiment of the present invention with reference to the drawings. The present invention is not limited to the following embodiments, and can employ various configurations.

In addition, although the configuration, operation, etc. of the compatibility diagnosis system will be described in this embodiment, similar effects can be achieved by methods, computer programs, and the like that are executed. The program in this embodiment may be provided as a computer-readable non-transitory recording medium, may be provided as a downloadable form from an external server, or may be provided by a compatibility diagnosis system to realize its function. Therefore, the program may be started on an external computer (so-called cloud computing).

Further, in the present embodiment, "means" may include, for example, a combination of hardware resources implemented by circuits in a broad sense and software information processing that can be specifically realized by these hardware resources. . In this embodiment, "information" refers to, for example, the physical value of a signal value representing voltage or current, the height of a signal value as a binary bit aggregate composed of 0 or 1, or the quantum superposition. (so-called quantum bits), and communication and computation can be performed on a circuit in a broad sense.

A circuit in a broad sense is a circuit realized by appropriately combining circuits, circuits, processors, memories, and the like. That is, it includes CPU (Central Processing Unit), GPU (Graphics Processing Unit), LSI (Large Scale Integration), ASIC (Application Specific Integrated Circuit), FPGA (Field-Programmable Gate), etc.

<System configuration>
FIG. 1 is a schematic diagram of a compatibility diagnosis system according to Embodiment 1. FIG. The compatibility diagnosis system includes a management server 1, a plurality of advertiser terminals 2A (2A1, 2A2, 2A3...), a plurality of target customer terminals 2B (2B1, 2B2, 2B3...), and a plurality of SNS provision a server 3 (3A, 3B, 3C, . . . ); Reference numeral 4 denotes a web server that returns page information such as HTML files of websites and displays web pages in response to requests from the target customer terminal 2B.

The management server 1, the advertiser terminal 2A, the customer terminal 2B, the SNS providing server 3, and the web server 4 are configured to be communicable via the communication network NW.

The communication network NW is composed of an IP (Internet Protocol) network such as the Internet. In the following description, the intervention of the communication network NW will be omitted unless it is unclear.

<Management Server 1>
As the management server 1, it is possible to use a general-purpose server-oriented computer, a personal computer, or the like. Moreover, in this embodiment, it is also possible to configure the management server 1 using a plurality of computers.

<Advertiser Terminal 2A and Target Customer Terminal 2B>
Each advertiser terminal 2A and target customer terminal 2B may be a personal computer, a smart phone, a tablet terminal, or the like. Each advertiser terminal 2A and target customer terminal 2B has an application (typically a web browser) for making requests to the management server 1 and receiving responses.

<SNS providing server 3>
As the SNS providing server 3, it is possible to use a computer for general-purpose servers, a personal computer, or the like. Each of the SNS providing servers 3 is a server device that provides SNS. The plurality of SNS providing servers 3 may be managed by the same administrator as the management server 1, but may be general SNSs managed by other companies. Examples of common SNS include Twitter (registered trademark), Facebook (registered trademark), Instagram (registered trademark), and the like. Moreover, in this embodiment, it is also possible to configure each SNS providing server 3 using a plurality of computers.

FIG. 2 is a hardware configuration diagram of the management server 1, each advertiser terminal 2A and target customer terminal 2B, and the SNS providing server 3 in the compatibility diagnosis system.

<Hardware Configuration of Management Server 1>
FIG. 2A is a diagram showing an example of the hardware configuration of the management server 1. As shown in FIG. The management server 1 includes a communication unit 11, a processing unit 12, and a storage unit 13 as a hardware configuration.

The communication unit 11 executes communication control with the communication network NW, performs input necessary for operating the management server 1, and outputs related to operation results. The processing unit 12 includes one or more processors such as a CPU (Central Processing Unit), and executes a compatibility diagnosis program, an OS (Operating System), and other applications according to the present invention, thereby controlling the operation of the management server 1. Control the entire process. The storage unit 13 is a hard disk drive (HDD), a read only memory (ROM), a random access memory (RAM), etc., and stores a compatibility diagnosis program according to the present invention and the processing unit 12 executes processing based on the program. Stores data and the like to be used at the time.

<Hardware Configuration of Advertiser Terminal 2A and Target Customer Terminal 2B>
FIG. 2(b) is a diagram showing an example of the hardware configuration of the advertiser terminal 2A and the target customer terminal 2B. The advertiser terminal 2A and the target customer terminal 2B include a communication section 21, a processing section 22, a storage section 13, an output section 24, and an input section 25 as hardware configurations.

The communication unit 21 of the advertiser terminal 2A and the target customer terminal 2B controls communication with the communication network NW. The processing unit 22 includes one or more processors such as a CPU, and controls the overall operation processing of the advertiser terminal 2A and the target customer terminal 2B. The storage unit 23 is an HDD, ROM, RAM, or the like, and stores the compatibility diagnosis program according to the present invention, data used when the processing unit 22 executes processing based on the program, and the like. The output unit 24 is an interface, such as a monitor or a display, for displaying a screen (to be described later) to the user. The input unit 25 is an interface, such as a mouse, keyboard, touch panel, etc., that allows operation input.

<Hardware Configuration of SNS Providing Server 3>
FIG. 2(c) is a diagram showing an example of the hardware configuration of the SNS providing server 3. As shown in FIG. The SNS providing server 3 includes a communication unit 31, a processing unit 32, and a storage unit 33 as a hardware configuration.

The communication unit 31 of the SNS providing server 3 controls communication with the communication network NW. The processing unit 32 includes one or more processors such as a CPU, and controls the overall operation processing of the SNS providing server 3 . The storage unit 33 is a HDD, ROM, RAM, or the like, and stores data posted in the past on the SNS provided by each SNS providing server 3 .

<Functional components>
As illustrated in FIG. 2(a), the management server 1 has a registration means 101, an issuing means 102, a posting means 103, a receiving means 104, an aggregate means 105, a generating means 106, a display processing means 107, and a database DB. .

In order to logically implement the functional components described above in the management server 1, a compatibility diagnosis program is installed in the storage unit 13 as an application program. In the management server 1, when the power is turned on, the processing unit 12 executes processing based on the compatibility diagnosis program stored in the storage unit 13, thereby realizing the above-described functional configuration.

<Registration of SNS information and advertisement information>
The registration means 101 receives, via the input unit 25, advertisement information, which is information relating to advertisements that advertisers wish to post, and user information, which is information relating to SNS account holders or advertisers to which posts are to be posted, and stores the information in a database. Store in DB. In the present embodiment, the advertisement information includes information such as advertisement sentences (title, headline, text, etc.), advertisement image data, URL of the transition destination homepage, etc., and is associated with the user information of the user who is the advertiser. Here, the home page to which the transition is made may be a home page for receiving requests for materials or orders for products and services. User information includes a user name, gender, contact information (personal or corporate address, telephone number, e-mail address, etc.), and the like. store in Also, the user ID is stored in association with SNS information related to the SNS owned by the user.

The registration unit 101 may store the user information in the database DB in association with SNS information, which is information about the SNS designated as the posting destination of the advertisement. Here, in this embodiment, the SNS information includes the account name and address of the SNS to which the advertisement is posted, the login ID and password of the SNS, the SNS link (URL) of the SNS, and the like. Further, the registration means 101 may associate a plurality of SNS information with the user information and store them in the database DB.

Further, the registration unit 101 receives designation of an advertisement desired to be posted and a plurality of SNSs to which user information or advertisement information is posted, via the input unit 25 of the advertiser terminal 2A. In this embodiment, the registration means 101 stores an advertisement to be posted on an SNS and user information or an SNS to which the advertisement is posted as one set, and stores a set of sets including the same advertisement information in the database DB as posted information. do. The posting of the advertisement information to the SNS via the posting means 103, which will be described later, is performed only to the SNS designated via the input unit 25, and is not performed to all the SNSs stored in the database DB. you can

The issuing means 102 issues, for example, link information, which is a URL with parameters used for access and conversion measurement, according to the combination of the posted advertisement, the user, and the SNS to which the advertisement is posted. In this embodiment, the issuing means 102 issues link information based on SNS information, user information, and advertisement information, and stores it in association with a set including the SNS information or user information. In addition, the issuing means 102 issues different link information for each of a plurality of SNSs designated by the user, and stores it in the database DB in association with the posted information. In this embodiment, the URL with parameters is based on the SNS information input by the advertiser, the referrer indicating which SNS the target customer came from, the type of media, the name of the campaign (arbitrary character string), the advertisement URL parameters, which are variables such as keywords and advertisement contents set in , are added to the end of the URL of the transition destination home page. Examples of reference sources include Facebook (registered trademark) and Twitter (registered trademark), and examples of media types include social (social network). Also, the issuing means 102 may issue link information for each combination of a user and an advertisement. At the end of the URL of the transition destination homepage, there may be a character string indicating user information such as a user ID and information about advertisements (the user and the SNS are one-to-one, and the SNS of the transition source is specified by the referrer. information indicating the URL may not be included).

Further, in this embodiment, the issuing means 102 issues a measurement tag for measuring that the target customer has visited the homepage and a conversion tag for measuring that the target customer has applied on the homepage. . The issuing means 102 installs the measurement tag on the transition destination page displayed on the target customer terminal 2B based on the parameter-attached URL, and installs the conversion tag on the product or service application completion page on the website. . The URL of the application completion page may be included in the advertisement information.
The measurement tag and conversion tag are activated on the target customer's browser when the target customer visits the page on which the tag is installed. The measurement tag and conversion tag transmit access information and conversion information to the management server 1 at the end of a predetermined period (or at regular time intervals if necessary). In this embodiment, the access information and the conversion information include the value of each parameter (referrer, etc.) added to the parameterized URL.

The posting unit 103 posts advertisement information to a plurality of specified SNSs based on the posted information input via the posted information input screen w1, which will be described later. In this embodiment, the posting means 103 logs into a plurality of SNSs specified by the advertiser based on SNS information including the SNS link (URL) of the specified SNS, the login ID and the login password of the SNS, and posts the advertisement. Post information. At this time, if the advertiser terminal 2A is a PC terminal, the PC terminal emulates a mobile terminal to access the SNS and post. The advertisement information posted to each SNS is, for example, image data related to the content of the posted advertisement, a measurement link generated for each SNS, a headline, text, and the like. Further, in the present embodiment, the posting means 103 may be capable of posting advertisement information to a plurality of accounts of the same type of SNS but different users. It may also include a posting schedule, such as the date and time to do so.

In addition, the posting means 103 sends the information of the advertisement that the user wishes to post (here, the minimum number of (indicating the URL of the transition destination homepage), which is necessary information, may be sent by e-mail or the like. Advertisements may be posted by the user who received the email by manually posting the content of the email to his/her own SNS account.

Receiving means 104 counts the number of times the target customer has accessed the home page and the number of times the application has been made via the link for measurement posted on each SNS after a predetermined period of time since the advertisement information was posted on a plurality of SNSs. Access information and conversion information, which are related information, are received. In the present embodiment, the management server 1 is configured to collect (analyze) historical information about the target customer. Google Analytics by Google Inc.). In the present embodiment, the advertisement information posted to each SNS is accessed from the access information received by the receiving means 104 to the homepage via the URL posted to which SNS owned by which user of the target customer. If it is possible to distinguish whether it has been changed, multiple URLs of transition destination homepages may be included.
In addition, the accepting unit 104 may use a referrer to determine from which SNS the target customer has transitioned to the home page of the transition destination in the target customer terminal 2B.

Based on the access information and conversion information received by the reception means 104, the totalization means 105 totals result information including the number of applications in a predetermined period for each SNS. In this embodiment, the number of times the above applications have been made is counted based on the conversion information. etc. may be counted.

The generation means 106 generates ranking information indicating the ranking of compatibility between the SNS and the advertisement based on the result information collected by the totalization means 105 . In this embodiment, the ranking information is determined by the number of times the target customer has visited the website, the number of times the target customer has applied, and the application rate generated based on the number of accesses and the number of applications. good.

The display processing means 107 displays the generated ranking information on the screen as a compatibility diagnosis result.
Details of the display screen will be described later with reference to FIG.

<Overall Procedure for Compatibility Diagnosis>
With reference to FIG. 3, an example of an overall procedure for diagnosis of compatibility between SNS and advertisements using the compatibility diagnosis system will be described. In this embodiment, it is assumed that the SNS information and the advertisement information are input in advance, and an example in which compatibility diagnosis is performed will be described.
Further, in the present embodiment, it is possible to conclude a contract such as an application for purchase of a service or product on the destination homepage displayed on the target customer terminal 2B via the URL with parameters.
Note that the order of each step shown in FIG. 3 is an example, and the order may be changed as appropriate unless otherwise specified. Also, in this embodiment, it is assumed that the advertisement information and the SNS information have already been input, but the process of inputting the advertisement information and the SNS information may be performed before and after step S101.

The registration unit 101 receives input of posting information including advertisement information to be posted on the SNS and SNS to which the advertisement information is posted via the posting information input screen w1 (step S101). In the present embodiment, the registration unit 101 accepts, via the posted information input screen w1, designation of posted information having a plurality of SNSs as posting destinations.

<Posting information input screen w1>
The display processing means 107 displays the posted information input screen w1 including the advertisement selection section w1a, the posting destination selection section w1b, and the posting content determination section w1c, and transmits the processing result to the advertiser terminal 2A. The advertisement selection unit w1a includes an advertisement selection button for determining advertisement information to be posted on each SNS from advertisement information received via the registration means 101. FIG. Moreover, the advertisement information of the selected advertisement may be confirmed in the advertisement selection unit w1a. The posting destination selection portion w1b displays the account holder in each SNS of the posting destination, the SNS link of the SNS, delete and add buttons, and the like. The posted content determination unit w1c includes a posted content determination button for determining posted information input via the advertisement selection unit w1a and the posting destination selection unit w1b. By pressing a post content determination button via the input unit 25 of the advertiser terminal 2A that has entered the post information, the advertisement information is posted to each designated SNS. Further, on the posting information input screen w1, it may be possible to predetermine a period from posting of the advertisement information to generation of the ranking information. It may be possible to set the date and time to post to.

The issuing means 102 confirms whether or not the link for measurement in the SNS designated as the posting destination in step S101 has been issued for the advertisement information input in step S101. If the advertisement information has already issued a link for measurement corresponding to the SNS information of the posting destination, the process proceeds to step S103, and if the link for measurement has not been issued, the process proceeds to step S102.

The issuing means 102 issues link information for a combination of the posted advertisement, the user, and the SNS that is the posting destination, associates the combination of the advertisement with the user information or the SNS with the link information, and stores the link information in the database DB ( step S102). The issuing means 102 issues a plurality of pieces of link information corresponding to the SNS specified in step S101.

The posting unit 103 posts the advertisement information to each designated SNS on condition that the posting content determination unit w1c is pressed (step S103). In this embodiment, posting means 103 posts advertisement information including link information associated with each pair. Note that the processing in step S103 may be configured to be performed by a dedicated application program for posting to each SNS.

The compatibility diagnosis system proceeds to step S104 if a predetermined period of time has elapsed since the advertisement information was posted on each SNS, and if the predetermined period has not elapsed, the system continues processing after posting. wait for Note that even if the predetermined period has not elapsed, the process may proceed to step S104 in order to receive the access information and the conversion information as an intermediate progress. In that case, after calculating the ranking information in step S106, which will be described later, the process returns to this process. The acceptance of analysis information as progress may be performed at intervals of 1/4 or 1/2 of a predetermined period. In this embodiment, the predetermined period is set by the advertiser via the posting information input screen w1, but it may be a period predetermined in the compatibility diagnosis system.

The receiving means 104 receives access information including the number of times the target customer visited the site through the advertisement information and conversion information including the number of times the target customer made an application on the home page (step S104).

Based on the access information and the conversion information received by the reception means 104, the totalization means 105 generates result information including the number of times the target customer who visited the homepage through the advertisement information made an application (step S105).

The generation unit 106 generates ranking information indicating the ranking of compatibility between the SNS and the advertisement based on the result information aggregated in step S105 (step S106). The ranking information generated by the generating means 106 may be determined according to the number of times the target customer who accessed the homepage of the transition destination through the link information posted on each SNS made an application on the homepage. Also, the ranking information may be the ratio of the number of applications to the total number of target customers who have accessed the homepage through the link information, or may be the number of accesses by the target customers. Also, the generating means 106 may generate ranking information for each SNS, each account, and each advertisement.

The display processing means 107 performs display processing on the ranking information display screen (not shown) and transmits the processing result to the advertiser terminal 2A (step S107). On the ranking information display screen, the user name of the account holder, the SNS link (URL) of the posting destination SNS, the number of accesses of the target customer via the measurement link posted on the SNS, and the measurement link posted on the SNS are displayed. The number of target customers who have accessed the homepage and made an application through the website is displayed. The ranking information displayed on the ranking information display screen may be displayed as tabular data or as a graph (when the ranking information is displayed as a graph, for example, the application rate and the number of applications may be displayed. displayed as a bar graph with the vertical axis and the horizontal axis representing each SNS account).

Here, when the advertisement information includes a plurality of transition destination homepages, the compatibility diagnosis system performs operations performed on the transition destination homepages and the URLs of the homepages in the overall procedure of the compatibility diagnosis. You may go to the URL of the home page. Also, the ranking information generated in step S106 may be the sum of the number of applications on a plurality of home pages, or the average value of the application rates.

In addition, in this embodiment, the compatibility diagnosis system may be able to send a step mail to a target customer who has applied for a product or service, and how many times the target customer left after receiving the step mail can be counted. The results of the count may be displayed on the ranking information display screen, and with such a configuration, it is possible to review the content of the step mail, the timing of transmission, and the like.

According to the present invention, it is possible to provide a novel technology related to a compatibility diagnosis system.

1: Management server 2A: Advertiser terminal 2B: Target customer terminal 3: SNS providing server 4: Web servers 11, 21, 31: Communication units 12, 22, 32: Processing units 13, 23, 33: Storage unit 24: Output Unit 25: Input unit 101: Registration unit 102: Issuing unit 103: Posting unit 104: Receiving unit 105: Aggregating unit 106: Generation unit 107: Display processing unit

Claims (7)

A compatibility diagnosis system for diagnosing compatibility between advertisements and SNS,
User information of the user who owns the account to post , advertisement information related to the advertisement that the advertiser wishes to post , including the URL of the transition destination homepage, and information related to the account for posting to SNS a registration means for registering SNS information for each user including, and posting information indicating an advertisement to be posted on the SNS and the posting destination ;
issuing means for issuing , for each of the user information or the SNS information, a URL with parameters used for measuring access and/or conversion according to the posted information ;
The post information is associated with a plurality of the user information or the SNS information that can specify a plurality of the accounts that post the same advertisement information, and the plurality of the accounts are a plurality of different users of the same SNS. including social media accounts of
The compatibility diagnosis system further includes posting means for posting the advertisement information including the parameterized URL issued for each of the user information or the SNS information to a plurality of SNS accounts based on the posting information;
Receiving means for receiving access information and conversion information of customers visiting the home page via the URL with parameters posted to the SNS account ;
aggregating means for aggregating result information including the number of applications via the advertising information posted to the SNS account for each of the plurality of SNSs and the plurality of SNS accounts ;
generating means for generating, based on the result information, ranking information indicating the ranking of compatibility between the SNS and the advertisement and ranking information indicating the ranking of compatibility between the SNS account and the advertisement ;
compatibility diagnostic system. 2. The compatibility diagnosis system according to claim 1, wherein said advertisement information includes at least one of advertisement text of said advertisement and advertisement image data, and said URL with parameters . The issuing means issues link information, which is the URL with the parameter, which is different for each of the SNSs on which the advertisement information is posted,
3. The compatibility diagnosis system according to claim 2, wherein said posting means posts said advertisement information including said link information to said corresponding SNS. 4. The compatibility diagnosis system according to claim 3, wherein said totaling means totals said result information including the number of accesses via said link information during a predetermined period after said advertisement is posted on said SNS. 5. The compatibility diagnosis system according to claim 4, wherein said generating means generates ranking information according to the number of applications based on the result information totaled by said totaling means. A compatibility diagnosis method for diagnosing compatibility between advertisements and SNS,
User information of the user who owns the account to post , advertisement information related to the advertisement that the advertiser wishes to post , including the URL of the transition destination homepage, and information related to the account for posting to SNS a registration step of registering SNS information for each user including, and posting information indicating an advertisement to be posted on the SNS and the posting destination ;
an issuing step of issuing a URL with parameters used for measuring access and/or conversion for each of the user information or the SNS information according to the posted information ;
The post information is associated with a plurality of the user information or the SNS information that can specify a plurality of the accounts that post the same advertisement information, and the plurality of the accounts are a plurality of different users of the same SNS. including social media accounts of
The compatibility diagnosis method further includes a posting step of posting the advertisement information including the parameterized URL issued for each of the user information or the SNS information to a plurality of SNS accounts based on the posting information;
a receiving step of receiving access information and conversion information of a customer visiting the home page via the parameterized URL posted to the SNS account ;
an aggregating step of aggregating result information including the number of applications via the advertising information posted to the SNS account for each of the plurality of SNSs and the plurality of SNS accounts ;
a generation step of generating ranking information indicating ranking indicating compatibility between the SNS and the advertisement and ranking information indicating ranking relating to compatibility between the SNS account and the advertisement based on the result information;
Compatibility diagnostic method having. A compatibility diagnosis program for diagnosing compatibility between advertisements and SNS,
User information of the user who owns the account to post , advertisement information related to the advertisement that the advertiser wishes to post , including the URL of the transition destination homepage, and information related to the account for posting to SNS a registration means for registering SNS information for each user including, and posting information indicating an advertisement to be posted on the SNS and the posting destination ;
issuing means for issuing , for each of the user information or the SNS information, a URL with parameters used for measuring access and/or conversion according to the posted information ;
The post information is associated with a plurality of the user information or the SNS information that can specify a plurality of the accounts that post the same advertisement information, and the plurality of the accounts are a plurality of different users of the same SNS. including social media accounts of
The compatibility diagnosis program further includes posting means for posting the advertising information including the parameterized URL issued for each of the user information or the SNS information to a plurality of SNS accounts based on the posting information;
Receiving means for receiving access information and conversion information of customers visiting the home page via the URL with parameters posted to the SNS account ;
aggregating means for aggregating result information including the number of applications via the advertising information posted to the SNS account for each of the plurality of SNSs and the plurality of SNS accounts ;
generating means for generating, based on the result information, ranking information indicating the ranking of compatibility between the SNS and the advertisement and ranking information indicating the ranking of compatibility between the SNS account and the advertisement ;
Compatibility diagnostic program with.

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