JP6978796B2 - 広告評価プログラム - Google Patents
広告評価プログラム Download PDFInfo
- Publication number
- JP6978796B2 JP6978796B2 JP2020003340A JP2020003340A JP6978796B2 JP 6978796 B2 JP6978796 B2 JP 6978796B2 JP 2020003340 A JP2020003340 A JP 2020003340A JP 2020003340 A JP2020003340 A JP 2020003340A JP 6978796 B2 JP6978796 B2 JP 6978796B2
- Authority
- JP
- Japan
- Prior art keywords
- information
- advertisement
- score
- evaluation
- headline
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Active
Links
- 238000011156 evaluation Methods 0.000 claims description 66
- 238000000034 method Methods 0.000 claims description 23
- 230000008450 motivation Effects 0.000 claims description 22
- 230000008569 process Effects 0.000 claims description 17
- 238000006243 chemical reaction Methods 0.000 description 12
- 230000000694 effects Effects 0.000 description 5
- 230000006870 function Effects 0.000 description 4
- 238000012545 processing Methods 0.000 description 4
- 230000008901 benefit Effects 0.000 description 2
- 238000010586 diagram Methods 0.000 description 2
- 230000003542 behavioural effect Effects 0.000 description 1
- 230000008859 change Effects 0.000 description 1
- 238000004891 communication Methods 0.000 description 1
- 238000012937 correction Methods 0.000 description 1
- 230000037213 diet Effects 0.000 description 1
- 235000005911 diet Nutrition 0.000 description 1
- 238000012986 modification Methods 0.000 description 1
- 230000004048 modification Effects 0.000 description 1
- 230000002265 prevention Effects 0.000 description 1
- 230000004800 psychological effect Effects 0.000 description 1
Images
Landscapes
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Description
受け付ける処理を実行する(ステップ3)。
7:診断チャート
8:顧客情報
9:顧客情報入力欄
10:購買意欲情報
11:購買意欲情報入力欄
12:評価情報
12a:ヘッドライン評価情報
12b:ボディ評価情報
12c:クロージング評価情報
12d:全体的評価情報
13:適合性情報
14:適合性情報入力欄
15:基準点数
16:実態点数(スコア)表示欄
17:変換ルール
18:ヘッドライン小計欄
19:合計点数(トータルスコア)欄
20:広告
21:ヘッドライン
22:ボディ
22a:オープニング
22b:ボディコピー
23:クロージング
Claims (1)
- 広告の訴求性を評価するための評価情報と、当該評価情報に対する当該広告の適合性に関する適合性情報と、当該適合性情報に対応する基準点数と、を記憶する処理と、
前記広告の被提示者が新規顧客であるか既存顧客であるかを示す顧客情報と、当該被提示者の現状維持バイアスに基づく購買意欲の度合いに関する購買意欲情報と、前記広告を前記評価情報に基づき評価する際の適合性に対応する前記適合性情報と、を受け付ける処理と、
前記顧客情報及び前記購買意欲情報に基づいて前記基準点数を実態点数に変換する処理と、
受け付けた前記適合性情報に対応する前記実態点数を抽出し、抽出した当該実態点数を出力する処理と、
をコンピュータに実行させるための広告評価プログラム。
Priority Applications (1)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
JP2020003340A JP6978796B2 (ja) | 2020-01-14 | 2020-01-14 | 広告評価プログラム |
Applications Claiming Priority (1)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
JP2020003340A JP6978796B2 (ja) | 2020-01-14 | 2020-01-14 | 広告評価プログラム |
Publications (2)
Publication Number | Publication Date |
---|---|
JP2021111173A JP2021111173A (ja) | 2021-08-02 |
JP6978796B2 true JP6978796B2 (ja) | 2021-12-08 |
Family
ID=77059923
Family Applications (1)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
JP2020003340A Active JP6978796B2 (ja) | 2020-01-14 | 2020-01-14 | 広告評価プログラム |
Country Status (1)
Country | Link |
---|---|
JP (1) | JP6978796B2 (ja) |
Family Cites Families (5)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
JP2007280048A (ja) * | 2006-04-06 | 2007-10-25 | Fuji Xerox Co Ltd | デザイン評価方法 |
JP5165956B2 (ja) * | 2007-08-02 | 2013-03-21 | 株式会社電通 | 広告評価システム及び広告評価方法 |
JP5423380B2 (ja) * | 2009-12-16 | 2014-02-19 | 富士ゼロックス株式会社 | 情報処理プログラム及び情報処理方法 |
JP2015036919A (ja) * | 2013-08-14 | 2015-02-23 | 富士ゼロックス株式会社 | 評価支援システム及びプログラム |
JP2019197366A (ja) * | 2018-05-09 | 2019-11-14 | Croco株式会社 | コンテンツ評価装置、コンテンツ評価方法、プログラム、および記録媒体 |
-
2020
- 2020-01-14 JP JP2020003340A patent/JP6978796B2/ja active Active
Also Published As
Publication number | Publication date |
---|---|
JP2021111173A (ja) | 2021-08-02 |
Similar Documents
Publication | Publication Date | Title |
---|---|---|
Heng et al. | Exploring hidden factors behind online food shopping from Amazon reviews: A topic mining approach | |
US7640240B2 (en) | System and method for augmenting content in electronic documents with links to contextually relevant information | |
US7792761B2 (en) | System for evaluating relevance between persons | |
US9965443B2 (en) | Method for determining a sentiment from a text | |
Palacios-Ibáñez et al. | On the application of extended reality technologies for the evaluation of product characteristics during the initial stages of the product development process | |
US20120130816A1 (en) | Search system, search method, search program and recording medium | |
CN107992500A (zh) | 一种信息处理方法及服务器 | |
JP6342583B1 (ja) | 自動仕訳装置、会計処理装置、会計処理システム、会計処理方法、及び会計処理プログラム | |
Mills et al. | Reading between the vines: analyzing the readability of consumer brand wine web sites | |
US20210012405A1 (en) | Methods and apparatus for automatically providing personalized item reviews | |
Zhang et al. | Understanding consumers’ acceptance of edible food packaging: The role of consumer innovativeness | |
JP6978796B2 (ja) | 広告評価プログラム | |
JP7539108B2 (ja) | メール提案装置、メール提案システム、メール提案プログラム、及びメール提案方法 | |
JP7178032B1 (ja) | 情報処理システム、情報処理方法および情報処理プログラム | |
US20180121536A1 (en) | Verification Assistance System and Method | |
Ling et al. | Prioritising usability considerations on B2C websites | |
US20240062264A1 (en) | Ai- backed e-commerce for all the top rated products on a single platform | |
Bustami et al. | Service quality analysis of tokopedia application using text mining method | |
JP2002007659A (ja) | 商品分析装置、方法、記憶媒体及び出力物 | |
Asemah et al. | Relationship between perceived product quality and brand loyalty: Views from Lokoja, Nigeria | |
JP2019023782A (ja) | 広告管理装置及びプログラム | |
Najjar | Designing e-commerce user interfaces | |
US20110276387A1 (en) | Valuation of an advertisement in a printed advertising circular | |
CN110298680B (zh) | 广告管理装置、广告管理方法以及计算机可读记录介质 | |
JP6993955B2 (ja) | 情報処理装置、情報処理方法、およびプログラム |
Legal Events
Date | Code | Title | Description |
---|---|---|---|
A621 | Written request for application examination |
Free format text: JAPANESE INTERMEDIATE CODE: A621 Effective date: 20200127 |
|
A131 | Notification of reasons for refusal |
Free format text: JAPANESE INTERMEDIATE CODE: A131 Effective date: 20210329 |
|
A521 | Request for written amendment filed |
Free format text: JAPANESE INTERMEDIATE CODE: A523 Effective date: 20210513 |
|
TRDD | Decision of grant or rejection written | ||
A01 | Written decision to grant a patent or to grant a registration (utility model) |
Free format text: JAPANESE INTERMEDIATE CODE: A01 Effective date: 20211101 |
|
A61 | First payment of annual fees (during grant procedure) |
Free format text: JAPANESE INTERMEDIATE CODE: A61 Effective date: 20211105 |
|
R150 | Certificate of patent or registration of utility model |
Ref document number: 6978796 Country of ref document: JP Free format text: JAPANESE INTERMEDIATE CODE: R150 |
|
S111 | Request for change of ownership or part of ownership |
Free format text: JAPANESE INTERMEDIATE CODE: R313113 |
|
R350 | Written notification of registration of transfer |
Free format text: JAPANESE INTERMEDIATE CODE: R350 |
|
R350 | Written notification of registration of transfer |
Free format text: JAPANESE INTERMEDIATE CODE: R350 |
|
R250 | Receipt of annual fees |
Free format text: JAPANESE INTERMEDIATE CODE: R250 |