JP6772352B1 - Information processing system, information processing method and program - Google Patents

Abstract

PROBLEM TO BE SOLVED: To reduce the bias of the viewing rate among a plurality of contents inserted and delivered in a message addressed to a user as much as possible. An information processing device has a storage unit and a control unit. The storage unit stores user information including a plurality of contents and destinations of a plurality of users. The control unit sets the first message in which the plurality of contents are arranged in the first order or the first URL for accessing the first message to the first destination among the plurality of destinations. A second message for transmitting and arranging the plurality of contents in a second order different from the first order or a second URL for accessing the second message is sent to the plurality of destinations. Of these, transmission is performed to a second destination different from the first destination. [Selection diagram] Fig. 4

Description

The present invention relates to an information processing system, an information processing method and a program capable of transmitting a message regarding a service facility such as a restaurant to a user terminal.

Traditionally, advertising information has been posted in messages such as e-mails sent to users.

For example, Patent Document 1 below is an e-mail distribution system capable of adding advertisement information stored in a server to an e-mail sent to a certain e-mail account, in which a plurality of advertisement information is previously provided for each user. It is described that the content of the advertisement is changed over time according to the analysis result of the meaning of the e-mail body by appropriately selecting and inserting the advertisement based on the registered preference information and the like.

JP-A-2002-133288

However, in the technique described in Patent Document 1, when inserting a plurality of advertisement information into an e-mail, they are simply inserted randomly at the top and bottom of the e-mail body, and the arrangement of the advertisement information is not examined at all. Not. Therefore, in a plurality of advertisement information, there is a problem that the viewing rate is biased depending on the position arranged in the e-mail.

In view of the above circumstances, an object of the present invention is an information processing system and an information processing method capable of reducing the bias of the viewing rate among a plurality of contents inserted and delivered in a message addressed to the user as much as possible. And to provide the program.

The information processing system according to one embodiment of the present invention has a storage unit and a control unit. The storage unit stores user information including a plurality of contents and destinations of a plurality of users. The control unit sets a first message in which the plurality of contents are arranged in the first order or a first URL (Uniform Resource Locator) for accessing the first message among the plurality of destinations. A second message transmitted to the first destination and arranged in a second order different from the first order, or a second URL for accessing the second message. The transmission is performed to a second destination different from the first destination among the plurality of destinations.

As a result, the information processing system can reduce the bias in the number of views among the contents included in the message as much as possible by making the order of the contents different between the first destination and the second destination. Here, the information processing system may be composed of one information processing device (computer), or may be composed of a plurality of information processing devices or a combination of the information processing device and another device such as a storage device. Here, the content is, for example, advertising information or news articles of service facilities such as restaurants and products.

The number of the contents may be less than the number of the users.

The storage unit may store the user information in association with a user score obtained by evaluating each user according to a predetermined criterion. In this case, the control unit divides the plurality of users into at least a first user group and a second user group so that the totals of the user scores are as equal as possible, and the first destination is the first destination. Each destination of the user group may be assigned, and each destination of the second user group may be assigned to the second destination.

As a result, the information processing system divides the user into a plurality of user groups according to the user score, and can prevent the user score from causing a bias in the viewing rate among the contents. Here, the predetermined criteria are, for example, when the content is advertisement information of a restaurant, the user's restaurant reservation frequency, the number of reservations, the number of accesses to the restaurant information page / page stay time, and the CTR of the restaurant information (CTR). Click Through Rate), membership history of restaurant information service, etc., but not limited to these.

The number of users included in the first user group may be equal to the number of users included in the second user group.

As a result, the information processing system can further prevent the bias of the viewing rate among the contents.

The storage unit may store the user information in association with the attributes of each user. In this case, the control unit may extract a user attribute group having a predetermined attribute from the plurality of users and divide the users of the user attribute group into the first user group and the second user group.

As a result, the information processing system can prevent the content viewing rate from being biased among users of the specific attribute even when the content is transmitted to the user of the specific attribute. Here, the attributes are, but are not limited to, genres, areas, age groups, and the like.

The control unit acquires the click rate or open rate for each placement position of the content from the user terminal of each user who is the destination, and at least between the first message and the second message. The first arrangement order and the second arrangement order may be determined so that the contents arranged at the arrangement position having the highest click rate or opening rate are different.

As a result, the information processing system can efficiently prevent the bias of the viewing rate by making the contents arranged at the positions where the click rate and the opening rate are high different between the messages.

The control unit has the first sort order so that the number of times each of the plurality of contents is arranged is equal for each of the plurality of arrangement positions in the plurality of messages including the first message and the second message. And a plurality of sort orders of the contents including the second sort order may be controlled.

As a result, the information processing system can further prevent bias in the viewing rate by making each content evenly arranged at a plurality of arrangement positions among a plurality of messages.

The control unit shifts the arrangement positions of the plurality of contents one by one on a predetermined orbit in the plurality of messages, so that the plurality of arrangements of the contents including the first arrangement order and the second arrangement order are included. The order may be determined.

As a result, the information processing system can efficiently prevent the bias of the viewing rate by the simple specification of shifting the contents one by one on a predetermined trajectory. Here, the predetermined orbit is, for example, a circle, a rectangle, a zigzag, or the like, but is not limited to this.

The information processing system according to another embodiment of the present invention has a storage unit and a control unit. The storage unit stores a plurality of contents. The control unit transmits URLs for accessing the message in which the plurality of contents are arranged to a plurality of user terminals. Then, each time the control unit accesses the URL from each user terminal, the control unit transmits the message in which the order of the plurality of contents is changed to each user terminal.

As a result, the information processing system can reduce the bias in the number of views among the contents as much as possible by changing the order of the contents included in the message each time the URL of the message is accessed.

The information processing method according to another embodiment of the present invention stores user information including a plurality of contents and destinations of a plurality of users, and stores user information.
A first message in which the plurality of contents are arranged in the first order or a first URL for accessing the first message is transmitted to the first destination among the plurality of destinations.
The second message in which the plurality of contents are arranged in a second order different from the first order, or the second URL for accessing the second message, is the first of the plurality of destinations. It includes transmitting to a second destination different from the first destination.

The information processing method according to another embodiment of the present invention
Memorize multiple contents,
Send the URL for accessing the message in which the above multiple contents are arranged to multiple user terminals, and
Each time the URL is accessed from each of the user terminals, the message in which the order of the plurality of contents is changed is transmitted to each of the user terminals.

A program according to another embodiment of the present invention can be applied to an information processing device.
A step of storing user information including a plurality of contents and destinations of a plurality of users, and a first message in which the plurality of contents are arranged in a first order or a second URL for accessing the first message. To the first destination among the plurality of destinations described above, and
The second message in which the plurality of contents are arranged in a second order different from the first order, or the second URL for accessing the second message, is the first of the plurality of destinations. The step of transmitting to a second destination different from the first destination is executed.

A program according to another embodiment of the present invention can be applied to an information processing device.
A step to receive a message in which multiple contents are arranged in a predetermined order, and
The step to memorize the received message and
Every time the stored message is displayed, the step of changing the order of the contents arranged in the message is executed.

As a result, the program can prevent the content viewing rate from being biased by changing the order of the contents for each display of the message.

As described above, according to the present invention, it is possible to reduce the bias of the viewing rate among a plurality of contents inserted and delivered in the message addressed to the user as much as possible. However, the effect does not limit the present invention.

It is a figure which showed the structure of the restaurant information provision system which concerns on one Embodiment of this invention. It is a figure which showed the hardware configuration of the restaurant information providing server which concerns on one Embodiment of this invention. It is a figure which showed the structure of the database which the restaurant information providing server which concerns on one Embodiment of this invention has. It is a flowchart which showed the flow of the DM transmission processing by the restaurant information providing server which concerns on one Embodiment of this invention. It is a figure which showed the example of DM which is transmitted and displayed to the user terminal belonging to a certain user group by the restaurant information providing server in one Embodiment of this invention. FIG. 5 is a diagram showing an example of DM transmitted and displayed by a restaurant information providing server to a user terminal belonging to a user group different from FIG. 5 in one embodiment of the present invention.

Hereinafter, embodiments of the present invention will be described with reference to the drawings.

[System configuration]
FIG. 1 is a diagram showing a configuration of a restaurant information providing system according to the present embodiment.

As shown in the figure, this system includes a restaurant information providing server 100 on the Internet 50, a plurality of user terminals 200, and a plurality of restaurant terminals 300.

The restaurant information providing server 100 is a web server that operates a portal site on which information about restaurants is posted. The restaurant information providing server 100 is connected to the plurality of user terminals 200 and the restaurant terminals 300 of the plurality of restaurants via the Internet 50.

The restaurant information providing server 100 provides a restaurant information search system for the user of the user terminal 200 on the portal site. Specifically, the restaurant information providing server 100 searches for restaurant information that matches the search conditions based on the search request from the user terminal 200, generates a Web page containing the search results, and sends the user terminal 200 to the user terminal 200. Send. Further, the restaurant information providing server 100 acts as a proxy for accepting reservations for any of the restaurants from the user terminal 200 of the user who browses the restaurant information.

The user terminal 200 (200A, 200B, 200C ...) Is a terminal used by the user, for example, a smartphone, a mobile phone, a tablet PC (Personal Computer), a notebook PC, a desktop PC, or the like. The user terminal 200 accesses the restaurant information providing server 100, receives the Web page, and displays it on the screen by a browser or the like.

The user terminal 200 determines a restaurant search condition based on the user's operation, and transmits a restaurant search request based on the search condition to the restaurant information providing server 100. In the present embodiment, a search request can be transmitted by the user of the user terminal 200 selecting preset search conditions such as a restaurant location area (nearest station), a genre, and a price range. Then, the user terminal 200 can transmit a reservation request for any of the restaurants displayed as the search result to the restaurant information providing server 100 based on the user's operation.

On the other hand, the restaurant information providing server 100 provides a restaurant information management screen (Web page) for restaurants (member stores) posted on the portal site. The user of the restaurant terminal 300 edits and updates the restaurant information (content) on the web page provided to the general user as the search result via the management screen, and puts the web page on the portal site. You can upload it.

The restaurant terminal 300 (300A, 300B, 300C ...) is a terminal installed in each restaurant, and is a tablet PC, a notebook PC, a desktop PC, or the like. The restaurant terminal 300 can execute processing related to its own restaurant information, such as editing / updating the restaurant information, by communicating with the restaurant information providing server 100, based on the operation of the administrator.

In the present embodiment, the restaurant information providing server 100 can provide the restaurant information to the user terminal 200 in response to a search request for the restaurant information, and also a message regarding a reservation or the like between the restaurant and the user. Send and receive on behalf of the restaurant. Further, the restaurant information providing server 100 periodically transmits, for example, a DM (direct mail) containing store advertisement information introducing a plurality of restaurants to the user terminal 200.

In this DM, store advertisement information of a plurality of restaurants is arranged at a predetermined position, and the restaurant information providing server 100 changes the order of the store advertisement information for each destination user terminal 200 and DMs. It is possible to send. The details of the DM transmission process will be described later.

[Hardware configuration of restaurant information providing server]
FIG. 2 is a diagram showing a hardware configuration of the restaurant information providing server 100. As shown in the figure, the restaurant information providing server 100 connects a CPU (Central Processing Unit) 11, a ROM (Read Only Memory) 12, a RAM (Random Access Memory) 13, an input / output interface 15, and these to each other. The bus 14 is provided.

The CPU 11 appropriately accesses the RAM 13 and the like as necessary, and comprehensively controls each block of the restaurant information providing server 100 while performing various arithmetic processes. The ROM 12 is a non-volatile memory in which firmware such as an OS, a program, and various parameters to be executed by the CPU 11 is fixedly stored. The RAM 13 is used as a work area of the CPU 11, and temporarily holds an OS, various applications being executed, and various data being processed.

A display unit 16, an operation reception unit 17, a storage unit 18, a communication unit 19, and the like are connected to the input / output interface 15.

The display unit 16 is a display device using, for example, an LCD (Liquid Crystal Display), an OLED (Organic ElectroLuminescence Display), a CRT (Cathode Ray Tube), or the like.

The operation reception unit 17 is, for example, a pointing device such as a mouse, a keyboard, a touch panel, or other input device. When the operation reception unit 17 is a touch panel, the touch panel can be integrated with the display unit 16.

The storage unit 18 is a non-volatile memory such as an HDD (Hard Disk Drive), a flash memory (SSD; Solid State Drive), or another solid-state memory. The OS, various applications, and various data are stored in the storage unit 18.

As will be described later, in particular, in the present embodiment, the storage unit 18 has a restaurant information database, a user information database, and a DM information database in addition to programs such as applications required for the DM transmission process described later.

The communication unit 19 is, for example, various modules for wireless communication such as a NIC (Network Interface Card) for Ethernet and a wireless LAN, and is responsible for communication processing with the user terminal 200.

Although not shown, the basic hardware configuration of the user terminal 200 and the restaurant terminal 300 is substantially the same as the hardware configuration of the restaurant information providing server 100.

[Database configuration of restaurant information providing server]
FIG. 3 is a diagram showing a configuration of a database included in the restaurant information providing server 100.

As shown in the figure, the restaurant information providing server 100 has a restaurant information database 31, a user information database 32, and a DM information database 33 in the storage unit 18.

The restaurant information database 31 contains, for each restaurant, the store name, location (address or latitude / longitude) information, area information, access information (nearest station information, walking distance information from the nearest station) telephone number of the restaurant, and its location. ID that identifies the restaurant (store ID), category information of the restaurant's business type / service, information that introduces the restaurant (information that indicates the characteristics of the restaurant such as the PR statement of the restaurant, event information that the restaurant performs, etc. ), Image data related to restaurants (introducing restaurants), menu information related to menus provided by restaurants, average budget information, business hours, website URL, and other information are stored. These pieces of information are input from the restaurant terminal 300 of each restaurant via the management screen provided by the restaurant information providing server 100. Further, the restaurant information database 31 may store information (reservation ledger information) indicating the reservation acceptance status at each restaurant.

The above menu information is information corresponding to the menu posted on the site of each restaurant on the above portal site, and the menu names of a plurality of menus that can be provided by each restaurant are stored for each restaurant. .. The menu information may be stored for each menu category such as appetizer / main, lunch / dinner / course, and the like. Further, as the menu information, in addition to character information indicating the menu name, price, description, etc., image information such as a photograph of the menu is also stored in association with each other.

The area information includes information on a plurality of areas having different size units. A large area is, for example, a prefecture or city, a narrow area is within a few hundred meters from a station (for example, the "Ginza area"), and an area between them is, for example, an area within 1 km from a station. , Areas around multiple stations (for example, "Ginza / Shimbashi / Yurakucho area"), etc., but are not limited to these. As a result, even the same restaurant is linked to a plurality of areas depending on its size.

The above category information may include, for example, a main category such as Japanese food, Chinese food, Italian food, French food, and yakiniku, as well as more detailed subcategories such as yakitori / tempura in Japanese food and pasta / pizza in Italian food.

The user information database 32 stores information about a user (member) of a restaurant information service via the portal site provided by the restaurant information providing server 100, which owns the user terminal 200. Specifically, the user information database 32 uses information such as a user ID, password, name, email address (information to which other messages are addressed), telephone number, address, age (group), gender, birthday, and the like. I remember every time.

Further, the user information database 32 sets the user as a predetermined standard (for example, the user's restaurant reservation frequency, number of reservations, number of accesses to the restaurant information page / page stay time, CTR (Click Through Rate) of restaurant information, food and drink. It also stores information indicating the user score evaluated by the membership history of the store information service.

The user score is basically evaluated to be higher for users who are presumed to be more useful for restaurants (there is a high possibility of restaurant reservations and visits), for example, 0 or more with a maximum value of 100. It is represented by a value, but is not limited to this. Further, the user information database 32 may store a user list in which user IDs and other user information are posted in the order of the user scores.

The DM information database 33 stores the manuscript data of the direct mail transmitted to the user terminal 200 and the store advertisement information (restaurant name, introduction photo, website URL, etc.) posted on the direct mail. The manuscript data of the DM is created and stored for each regular delivery date of the DM. The manuscript data is stored for at least a certain period of time even after DM distribution.

DM is delivered in the form of e-mail (including SMTP and webmail and short message services), for example, but is delivered in other formats such as instant messaging (whether pull or push). You may.

Each of these databases is used by being referred to each other as necessary in the DM transmission process by the restaurant information providing server 100 described later.

[Operation of restaurant information providing server]
Next, the operation of the restaurant information providing server 100 configured as described above will be described. The operation is executed by the cooperation between the hardware such as the CPU 11 and the communication unit 19 of the restaurant information providing server 100 and the software stored in the storage unit 18. In the following description, for convenience, the CPU 11 is the main operating body.

FIG. 4 is a flowchart showing the flow of DM transmission processing by the restaurant information providing server 100.

As shown in the figure, the CPU 11 of the restaurant information providing server 100 first determines whether or not the preset DM delivery date and time has arrived (step 41).

When it is determined that the DM delivery date and time has arrived (Yes), the CPU 11 arranges the DM manuscripts in which the store advertisement information is arranged in a different order based on the DM manuscript data and the store advertisement information stored in the DM information database 32. , Only the patterns for the number of stores where the store advertisement information is posted are created (step 42).

Subsequently, the CPU 11 extracts a user ID list in which user IDs are listed in the order of user scores from the user information database 32 (step 43).

Subsequently, the CPU 11 divides the user ID into a group of users corresponding to a plurality of stores in which the store advertisement information is posted so that the total of the user scores on the user ID list is as equal as possible (step 44). In other words, the CPU 11 divides the user ID so that the total of each user group in the order of the users included in the divided user group is as equal as possible among the user groups.

For example, if there are 10,000 user IDs on the user ID list in the order of user scores from "00001" to "10000" for 10,000 stores, and the store advertisement information to be posted is for four stores, the CPU 11 is concerned. The user ID is divided into the following four user groups.
First user group [00001,00005,00009, ... 09993,0997]
Second user group [00002, 00006, 00010, ... 099994, 09999]
Third user group [00003, 00007, 00011, ... 09995, 09999]
Fourth user group [00004,00008,00012 ... 09996,10000]

Here, each user ID is divided so that the number of users (IDs) included in each user group is equal. In the above example, the number of users included in the first user group to the fourth user group is 2,500.

Subsequently, the CPU 11 allocates DM manuscripts in which the order of the store advertisement information is different for each of the divided user groups (step 45).

Then, the CPU 11 delivers each of the assigned DMs to each destination (email address or the like) of each user group (step 46).

5 and 6 are diagrams showing an example of the DM generated by the restaurant information providing server 100 and displayed on the user terminal 200. The user group including the user of the user terminal 200 is different between FIGS. 5 and 6.

As shown in both figures, each DM contains four store advertisement information 51 (51a, 51b, 51c, 51d) arranged horizontally, two vertically, and arranged in a matrix. Each store advertisement information 51 is composed of, for example, a rectangular area, and has, for example, a restaurant name, an introduction photograph, nearest station information, recommended information, a reservation reception button, and the like. A hyperlink to the website of the restaurant is set in the restaurant name. When the reservation acceptance button is pressed by the user of the user terminal 200, the reservation detailed information input screen is displayed by the browser or the reservation application.

The order of the store advertisement information 51 in FIG. 5 corresponds to, for example, the first user group, and the order of the store advertisement information 51 in FIG. 6 corresponds to, for example, the second user group. The order of the store advertisement information in FIG. 6 is such that the store advertisement information 51a to 51d in FIG. 5 are arranged clockwise one by one on a rectangular orbit as shown by the arrow in the figure.

In addition, since the number of store advertisement information posted on the DM is equal to the number of arrangement patterns in which the arrangement order of the store advertisement information 51 is different, each store is located at each arrangement position in the DM addressed to users of all user groups. The total number of times the advertisement information 51 is arranged is equal.

For example, in the example of the first user group to the fourth user group, when DMs are assigned to the 10,000 people, the upper left, upper right, lower right, and lower left of FIGS. 5 and 6 are among all the DMs. Each store advertisement information 51a, 51b, 51c, 51d is arranged 2,500 times at each of the four positions.

[Summary]
As described above, according to the present embodiment, the restaurant information providing server 100 causes the store advertisement information included in the DM to be included in the store advertisement information by changing the order of the store advertisement information 51 among the DM destinations belonging to different user groups. It is possible to reduce the bias of the viewing rate of 51 as much as possible. Furthermore, by dividing the users so that the attributes (scores) of the users belonging to each user group are not biased, it is possible to prevent the reservation rate from being biased among the restaurants where the store advertisement information 51 is posted. Can be done.

Further, since the restaurant information providing server 100 generates the above-mentioned different arrangement order by a simple algorithm of shifting each store advertisement information 51 one by one on a predetermined orbit, the restaurant information providing server 100 changes the arrangement order. It is possible to prevent an excessive load from being generated.

[Modification example]
The present invention is not limited to the above-described embodiment, and various modifications can be made without departing from the gist of the present disclosure.

In the above-described embodiment, the restaurant information providing server 100 shifts each store advertisement information 51 arranged in the DM created for the users of a certain user group by one clockwise, so that the other user group can use the information server 100. Each store advertisement information 51 of DM addressed to the user was arranged. However, the method of shifting each store advertisement information 51 is not limited to clockwise and may be counterclockwise, and the trajectory of shifting each store advertisement information 51 is not limited to a rectangle, and may be another trajectory such as a circle or a zigzag. I do not care.

Further, in the above-described embodiment, the restaurant information providing server 100 stores the store advertisement so that the positions of all the store advertisement information 51 of the DM addressed to the users of a certain user group are changed in the DM addressed to the users of the other user group. The order of the information 51 was determined. However, the arrangement of all the store advertisement information 51 does not have to be changed, and if the positions of at least two store advertisement information 51 among the plurality of store advertisement information 51 are changed between DMs addressed to different user groups. Good.

In this case, the restaurant information providing server 100 stores the store advertisement information 51 arranged at specific positions (for example, upper left and upper right) among the plurality of store advertisement information 51 so as to be changed between DMs addressed to different user groups. The order of the advertisement information 51 may be determined.

Instead of this, the restaurant information providing server 100 acquires the click rate or the opening rate for each placement position of the store advertisement information 51 from the user terminal 200 of each user who has been the destination of the DM in the past, and different users. The order of the DM store advertisement information 51 addressed to each user group may be determined so that at least the store advertisement information arranged at the arrangement position having the highest click rate or opening rate differs among the DMs addressed to the group. ..

In the above-described embodiment, it is assumed that the restaurant information providing server 100 distributes the DM to all the member users of the service that provides the restaurant information. However, the restaurant information providing server 100 may distribute the DM only to the users having a specific attribute among all the member users.

In this case, the restaurant information providing server 100 stores the user information in the user information database 32 in association with the attributes (genre, area, age group, etc.) of each user, and has a predetermined attribute among all the users. After extracting the user attribute group, the users of the user attribute group are divided into a plurality of user groups in the same manner as described above. As a result, the restaurant information providing server 010 can prevent the viewing rate of the store advertisement information from being biased among the users of the specific attribute even when the DM is distributed to the users of the specific attribute.

In the above-described embodiment, the restaurant information providing server 100 is responsible for the creation of DMs having different order of store advertisement information, the allocation of DMs to each user group, and the distribution of DMs. However, these processes may be shared and executed by a plurality of servers. For example, the restaurant information providing server 100 creates a DM and arranges it in a user group, and another mail server that receives the manuscript of the DM executes a DM distribution process to the user terminal 200 of each user group. You may.

In the above-described embodiment, the restaurant information providing server 100 transmits DMs in which the order of the store advertisement information 51 is different to the user terminal 200, but the URL (hyperlink information) of each DM is not the DM itself. ) May be transmitted to the user terminal 200, and the DM itself may be downloaded from the restaurant information providing server 100 or another server.

Further, the restaurant information providing server 100 transmits the same URL for accessing the DM page to each user terminal 200, and when the URL is accessed from each user terminal 200, the store is accessed each time the URL is accessed. The DM pages in which the order of the advertisement information 51 is different (for example, by shifting the order of the advertisement information 51 clockwise or counterclockwise by one) may be returned to each user terminal 200. In this case, the change in the order may be executed for each access regardless of the user terminal 200, or may be executed according to the order set for each user terminal 200.

In the above-described embodiment, the restaurant information providing server 100 transmits the store advertisement information in the DM to the user terminal 200 in a different order for each user group, so that the store in the DM in each user terminal 200 is transmitted. The display position of the advertisement information 51 was controlled. However, even if the order of the DM store advertisement information transmitted by the restaurant information providing server 100 is fixed and the order of the store advertisement information in the DM is changed every time the DM is opened on the user terminal 200 side. Good.

That is, the application for sending and receiving e-mails (or messages) of the user terminal 200 receives a DM in which a plurality of store advertisement information is arranged in a predetermined order, stores the received messages in a storage unit, and stores the received messages. Every time the DM is displayed, the order of the store advertisement information 51 arranged in the DM is changed. The arrangement order may be changed by, for example, a method of shifting each store advertisement information 51 one by one clockwise or counterclockwise from the previous display, or each store advertisement along another predetermined direction (orbit). A method of shifting the information 51 one by one may be used. As a result, each user terminal 200 can reduce the processing load due to the rearrangement order change by the restaurant information providing server 100.

In the above-described embodiment, the store advertisement information of the restaurant is mentioned as the content to be posted on the DM, but the content to be posted is not limited to the store advertisement information, for example, service facilities other than the restaurant (accommodation facility, entertainment). It may be advertising information of a facility, a treatment facility, etc.) or a product, or may be a news article, an interview article, or the like regarding a product, a restaurant, or other service facility.

Among the inventions described in the claims of the present application, the invention described as "information processing method" is such that at least one device such as a computer automatically performs each step by information processing by software. Yes, it is not something that humans do using devices such as computers. That is, the "information processing method" is an information processing method by computer software, not a method in which a human operates a calculation tool called a computer.

11 ... CPU
18 ... Storage unit 19 ... Communication unit 31 ... Restaurant information database 32 ... User information database 33 ... DM information database 51 ... Store advertisement information 100 ... Restaurant information providing server 200 ... User terminal 300 ... Restaurant terminal

Claims (10)

A storage unit that stores user information including a plurality of contents and destinations of a plurality of users in association with a user score in which each user is evaluated by a predetermined standard .
A first message in which the plurality of contents are arranged in the first order or a first URL for accessing the first message is transmitted to the first destination among the plurality of destinations, and the plurality of destinations are transmitted. A second message in which the contents of the above are arranged in a second order different from the first order, or a second URL for accessing the second message is assigned to the first of the plurality of destinations. It is equipped with a control unit that transmits to a second destination different from the destination .
The control unit divides the plurality of users into at least a first user group and a second user group so that the difference in the total of the user scores is minimized, and the first destination is the first. Assign each destination of the user group, and assign each destination of the second user group to the second destination.
Information processing system. The information processing system according to claim 1.
An information processing system in which the number of the contents is smaller than the number of the users. The information processing system according to claim 1 .
An information processing system in which the number of users included in the first user group is equal to the number of users included in the second user group. The information processing system according to claim 1 or 3 .
The storage unit stores the user information in association with the attributes of each user.
The control unit is an information processing system that extracts a user attribute group having a predetermined attribute from the plurality of users and divides the users of the user attribute group into the first user group and the second user group. The information processing system according to any one of claims 1 to 4 .
The control unit acquires a click rate or an opening rate for each placement position of the content from the user terminal of each user who is the destination, and at least between the first message and the second message. An information processing system that determines the first arrangement order and the second arrangement order so that the contents arranged at the arrangement position having the highest click rate or opening rate are different. A storage unit that stores user information including a plurality of contents and destinations of a plurality of users,
A first message in which the plurality of contents are arranged in the first order or a first URL for accessing the first message is transmitted to the first destination among the plurality of destinations, and the plurality of destinations are transmitted. A second message in which the contents of the above are arranged in a second order different from the first order, or a second URL for accessing the second message is assigned to the first of the plurality of destinations. With the control unit that sends to a second destination different from the destination
Equipped with
The storage unit stores orbital data indicating a predetermined orbital for arranging the content, and stores the orbital data.
The control unit
The first arrangement order and the second arrangement order so that the number of times each of the plurality of contents is arranged is equal for each of the plurality of arrangement positions in the first message and the plurality of messages including the second message. Control a plurality of sort orders of the contents including the sort order,
A plurality of the contents including the first arrangement order and the second arrangement order by shifting the arrangement position of the plurality of contents one by one on the predetermined orbit based on the orbit data in the plurality of messages. An information processing system that determines the order of . An information processing method executed by an information processing device.
User information including a plurality of contents and destinations of a plurality of users is stored in association with a user score in which each user is evaluated by a predetermined criterion .
A first message in which the plurality of contents are arranged in the first order or a first URL for accessing the first message is transmitted to the first destination among the plurality of destinations.
A second message in which the plurality of contents are arranged in a second order different from the first order, or a second URL for accessing the second message is assigned to the first of the plurality of destinations. Send to a second destination that is different from the first destination ,
The plurality of users are divided into at least a first user group and a second user group so that the difference in the total of the user scores is minimized, and each destination of the first user group is assigned to the first destination. An information processing method for assigning each destination of the second user group to the second destination . An information processing method executed by an information processing device.
Stores user information including multiple contents and destinations of multiple users,
A first message in which the plurality of contents are arranged in the first order or a first URL for accessing the first message is transmitted to the first destination among the plurality of destinations.
A second message in which the plurality of contents are arranged in a second order different from the first order, or a second URL for accessing the second message is assigned to the first of the plurality of destinations. Send to a second destination that is different from the first destination,
Stores orbital data indicating a predetermined orbit for arranging the content,
The first arrangement order and the second arrangement order so that the number of times each of the plurality of contents is arranged is equal for each of the plurality of arrangement positions in the first message and the plurality of messages including the second message. Control a plurality of sort orders of the contents including the sort order,
A plurality of the contents including the first arrangement order and the second arrangement order by shifting the arrangement position of the plurality of contents one by one on the predetermined orbit based on the orbit data in the plurality of messages. An information processing method that determines the order of . For information processing equipment
A step of storing user information including a plurality of contents and destinations of a plurality of users in association with a user score evaluated by a predetermined criterion and a first method in which the plurality of contents are arranged in a first order. A step of transmitting a message or a first URL for accessing the first message to the first destination among the plurality of destinations, and
A second message in which the plurality of contents are arranged in a second order different from the first order, or a second URL for accessing the second message is assigned to the first of the plurality of destinations. The step of sending to a second destination different from the first destination ,
The plurality of users are divided into at least a first user group and a second user group so that the difference between the totals of the user scores is minimized, and each destination of the first user group is assigned to the first destination. A program that executes a step of assigning each destination of the second user group to the second destination . For information processing equipment
A step of storing user information including multiple contents and destinations of multiple users,
A step of transmitting a first message in which the plurality of contents are arranged in the first order or a first URL for accessing the first message to the first destination among the plurality of destinations.
A second message in which the plurality of contents are arranged in a second order different from the first order, or a second URL for accessing the second message is assigned to the first of the plurality of destinations. The step of sending to a second destination different from the first destination,
A step of storing trajectory data indicating a predetermined trajectory for arranging the content, and
The first arrangement order and the second arrangement order so that the number of times each of the plurality of contents is arranged is equal for each of the plurality of arrangement positions in the first message and the plurality of messages including the second message. A step of controlling a plurality of sort orders of the contents including the sort order, and
A plurality of the contents including the first arrangement order and the second arrangement order by shifting the arrangement position of the plurality of contents one by one on the predetermined orbit based on the orbit data in the plurality of messages. A program that executes steps to determine the order of .

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