JP2021071970A - Information processing device, information processing method, and program - Google Patents

Abstract

To provide an advertisement targeted to other users who use a service together with one user.SOLUTION: An information processing device comprises a storage unit, a communication unit, and a control unit. The storage unit stores a plurality of content corresponding to a user attribute. The communication unit can communicate with a user terminal of a first user. The control unit receives a use reservation request of a service containing information indicating an attribute of a second user who uses the service together with the first user from the user terminal. The control unit also extracts content related to the service and corresponding to the attribute of the second user from the above content, and transmits the extracted content to the user terminal.SELECTED DRAWING: Figure 4

Description

The present invention relates to an information processing device, an information processing method, and a program that execute information processing related to a web calendar that accepts reservations to service facilities such as restaurants and experience facilities.

Conventionally, there has been a technique for presenting advertising information related to a service to a user who receives the service. For example, in Patent Document 1 below, personalization in which the system analyzes user attributes such as age, gender, occupation, career, and purchase history of each consumer and provides each consumer with an advertisement matching the user attributes. -The advertising method using the service is disclosed.

Japanese Unexamined Patent Publication No. 2003-150629

By the way, when a user makes a reservation for using a service, he / she may make a reservation not only for the user himself / herself but also for other users such as children and parents. However, in the above technology, since the advertisement is provided based on the user's own attributes, it is not possible to provide the advertisement to other users who use the service together with the user.

In view of the above circumstances, an object of the present invention is to provide an information processing device, an information processing method, and a program capable of providing advertisements to other users who use the service together with the user. is there.

In order to achieve the above object, the information processing device according to one embodiment of the present invention has a storage unit, a communication unit, and a control unit. The storage unit stores a plurality of contents corresponding to the attributes of the user. The communication unit can communicate with the user terminal of the first user. The control unit receives a usage reservation request for the service from the user terminal, including information indicating the attributes of the second user who uses the service together with the first user. Further, the control unit extracts the content related to the service and corresponding to the attribute of the second user from the content and transmits the content to the user terminal. Here, the content is, for example, advertising information, news articles, etc., but is not limited to this.

As a result, the information processing device can provide advertisements to other users who use the service together with the user, and can purchase products or use the service for users other than the user who made the reservation triggered by the service reservation. Can be promoted.

The usage reservation request may also include information indicating the attributes of the first user who uses the service. In this case, the control unit may transmit the content corresponding to both the attribute of the first user and the attribute of the second user to the user terminal.

As a result, the information processing device can recommend services that can be used simultaneously by reserved users for using services and other users, such as facilities and events that can be used by parents and children.

The storage unit may store priority information indicating the priority corresponding to the attribute of the user, and the usage reservation request information may include information indicating the attribute of a plurality of second users having different attributes. In this case, the control unit may preferentially transmit the content corresponding to the attribute having the higher priority among the attributes of the plurality of second users.

As a result, the information processing device has a specific attribute, for example, when it is a child and an elderly person (parent) who use the service together with the reserved user, for example, preferentially sends an advertisement regarding a service available to the elderly person. It is possible to promote the purchase of products and the use of services by targeting other users.

The control unit transmits the content corresponding to the attribute when the attribute of the second user is a predetermined attribute, and does not transmit the content when the attribute of the second user is not the predetermined attribute. May be good.

As a result, the information processing device can promote product purchase and service use by targeting other users with specific attributes, such as sending advertisements for children only when the child uses the service together with the reserved user. it can.

The information processing method according to another embodiment of the present invention
Stores multiple contents corresponding to the user's attributes,
A usage reservation request for the service, which includes information indicating the attributes of the second user who uses the service together with the first user, is received from the user terminal of the first user.
This includes extracting content related to the service and corresponding to the attribute of the second user from the content and transmitting the content to the user terminal.

A program according to another embodiment of the present invention can be applied to an information processing device.
Steps to memorize multiple contents corresponding to user attributes,
A step of receiving a usage reservation request for the service from the user terminal of the first user, which includes information indicating the attributes of the second user who uses the service together with the first user.
The step of extracting the content related to the service and corresponding to the attribute of the second user from the content and transmitting it to the user terminal is executed.

As described above, according to the present invention, it is possible to provide an advertisement for other users who use the service together with the user. However, the effect does not limit the present invention.

It is a figure which showed the structure of the experience facility information provision system which concerns on one Embodiment of this invention. It is a figure which showed the hardware configuration of the experience facility information providing server which concerns on one Embodiment of this invention. It is a figure which showed the structure of the database which the experience facility information providing server which concerns on one Embodiment of this invention has. It is a figure which showed the example of the advertisement information management table which the experience facility information providing server which concerns on one Embodiment of this invention has. It is a flowchart which showed the flow of the facility reservation reception processing by the experience facility information providing server which concerns on one Embodiment of this invention.

Hereinafter, embodiments of the present invention will be described with reference to the drawings.

[System configuration]
FIG. 1 is a diagram showing a configuration of an experience facility information providing system according to the present embodiment.

As shown in the figure, this system includes an experience facility information providing server 100 on the Internet 50, a plurality of user terminals 200, and a plurality of experience facility terminals 300.

The experience facility information providing server 100 is a web server that operates a portal site on which information about the experience facility is posted. The experience facilities are, for example, farms such as fruits and vegetables, wineries, sake breweries, ranches, historic sites, ceramic art facilities, traditional culture experience facilities such as tea ceremony, and manufacturing / craft experience facilities such as glasswork and glass crafts. Not limited to these. The experience facility information providing server 100 is connected to a plurality of user terminals 200 and experience facility terminals 300 of a plurality of experience facilities via the Internet 50.

The experience facility information providing server 100 provides a search system for experience facility information for the user of the user terminal 200 on the portal site. Specifically, the experience facility information providing server 100 searches for experience facility information that matches the search conditions based on a search request from the user terminal 200, generates a Web page containing the search results, and sends the user terminal 200 to the user terminal 200. Send. Further, the experience facility information providing server 100 acts as a reservation process for any of the experience facilities based on the reservation request from the user terminal 200 of the user who browses the experience facility information.

The user terminal 200 (200A, 200B, 200C ...) Is a terminal used by the user, and is, for example, a smartphone, a mobile phone, a tablet PC (Personal Computer), a notebook PC, a desktop PC, or the like. The user terminal 200 accesses the experience facility information providing server 100, receives the Web page, and displays it on the screen by a browser or the like.

The user terminal 200 determines the search condition of the experience facility based on the user's operation, and transmits the experience facility search request based on the search condition to the experience facility information providing server 100. In the present embodiment, the search request can be transmitted by the user of the user terminal 200 selecting preset search conditions such as the location area and genre of the experience facility. Then, the user terminal 200 can transmit a reservation request for any of the experience facilities displayed as the search result to the experience facility information providing server 100 based on the user's operation.

The experience facility terminal 300 (300A, 300B, 300C ...) is a terminal used by, for example, an administrator of each experience facility, and is, for example, a smartphone, a mobile phone, a tablet PC (Personal Computer), a notebook PC, or a desktop PC. And so on. The experience facility terminal 300 can exchange information regarding reservation of a table or seat of the experience facility by the user of the user terminal 200, for example, with the experience facility information providing server 100.

Then, in the present embodiment, when the experience facility information providing server 100 receives a reservation from the user terminal 200 to the experience facility, the user is also provided with advertising information about products and services related to the service of the experience facility. Send to terminal 200. The details of the experience facility reservation reception process will be described later.

[Hardware configuration of experience facility information providing server]
FIG. 2 is a diagram showing a hardware configuration of the experience facility information providing server 100. As shown in the figure, the experience facility information providing server 100 connects a CPU (Central Processing Unit) 11, a ROM (Read Only Memory) 12, a RAM (Random Access Memory) 13, an input / output interface 15, and these to each other. The bus 14 is provided.

The CPU 11 appropriately accesses the RAM 13 and the like as necessary, and comprehensively controls each block of the experience facility information providing server 100 while performing various arithmetic processes. The ROM 12 is a non-volatile memory in which firmware such as an OS, a program, and various parameters to be executed by the CPU 11 is fixedly stored. The RAM 13 is used as a work area of the CPU 11, and temporarily holds an OS, various applications being executed, and various data being processed.

A display unit 16, an operation reception unit 17, a storage unit 18, a communication unit 19, and the like are connected to the input / output interface 15.

The display unit 16 is a display device using, for example, an LCD (Liquid Crystal Display), an OELD (Organic ElectroLuminescence Display), a CRT (Cathode Ray Tube), or the like.

The operation reception unit 17 is, for example, a pointing device such as a mouse, a keyboard, a touch panel, or other input device. When the operation reception unit 17 is a touch panel, the touch panel can be integrated with the display unit 16.

The storage unit 18 is, for example, a non-volatile memory such as an HDD (Hard Disk Drive), a flash memory (SSD; Solid State Drive), or another solid-state memory. The OS, various applications, and various data are stored in the storage unit 18.

In particular, in the present embodiment, the storage unit 18 stores an application or other program for the experience facility information providing server 100 to execute the experience facility information providing process and the experience facility reservation reception process. As will be described later, the storage unit 18 has an experience facility information database, a user information database, a reservation information database, and an advertisement information database as databases containing such data.

The communication unit 19 is, for example, various modules for wireless communication such as a NIC (Network Interface Card) for Ethernet and a wireless LAN, and is responsible for communication processing between the user terminal 200 and the experience facility terminal 300.

Although not shown, the basic hardware configuration of the user terminal 200 and the experience facility terminal 300 is substantially the same as the hardware configuration of the experience facility information providing server 100. The user terminal 200 may be equipped with an application that operates in cooperation with the above portal site and in cooperation with the facility reservation reception process by the experience facility information providing server 100.

[Database configuration of experience facility information providing server]
FIG. 3 is a diagram showing a configuration of a database included in the experience facility information providing server 100.

As shown in the figure, the experience facility information providing server 100 has an experience facility information database 31, a user information database 32, a reservation information database 33, and an advertisement information database 34 in the storage unit 18.

The experience facility information database 31 includes facility name and location information of the experience facility, ID (facility ID) for identifying the experience facility, genre information of the business type and service of the experience facility, and the experience for each experience facility. Information that introduces the facility, that is, information that shows the characteristics of the store such as the PR statement of the store, event information performed by the experience facility, area information where the experience facility is located, telephone number, image data about the experience facility, experience facility Information such as plan / course information, business hours, website URL, etc. related to the plan / course to be provided is stored.

The above plan / course information is information corresponding to the plan / course posted on the site of each experience facility on the above portal site, and a plurality of plans / courses (for example, the length of experience time) that each experience facility can provide. Plans for each experience time zone (morning, afternoon, etc.), plans with souvenirs, eating / drinking comparison plans, etc.) are stored in association with the plan ID that identifies the plan / course for each experience facility.

The above area information is, for example, a prefecture unit, but the information may be stored in a narrower range unit such as a city, ward, town, or village. The above genre information includes, for example, farms such as fruits and vegetables, wineries, sake breweries, ranches, historic sites, ceramic art facilities, traditional culture experience facilities such as tea ceremony, and manufacturing / craft experience facilities such as glass work and glass crafts. Not limited to these.

The user information database 32 stores information about a user (member) of the experience facility information service via the portal site provided by the experience facility information providing server 100 that owns the user terminal 200. Specifically, the user information database 32 stores information such as a user ID, password, name, e-mail address, telephone number, address, age (group), gender, and birthday for each user.

The reservation information database 33 executes reservation information to the experience facility based on the reservation request from the user terminal 200, that is, user information (user ID), experience facility name (facility ID) to be reserved, reservation date and time, reservation. Information such as the number of people, accompanying users, reservation plans / courses, etc. is stored for each experience facility.

As the information of the accompanying user, information indicating the relationship with the reserved user (children / parents, grandchildren, etc.) and information indicating the age group (under elementary school students, elementary school students, junior high school students, 60 years old or older, 70 years old or older) are stored. obtain. Further, the information of the accompanying user may include information of the same items as the information of the reserved user included in the user information database 32.

The advertisement information database 34 stores advertisement information of products and services for the reservation user and the accompanying user related to the experience facility. Examples of the advertising information include advertising information of other experience facilities in the vicinity of the experience facility, tourist facilities accessible from the experience facility, tourist spots, restaurants, souvenir products of the experience facility, and the like.

As shown in FIG. 4, the advertisement information database 34 may be stored as a table to which advertisement information is assigned according to the relationship (parent, child, grandchild, etc.) of the accompanying user with the reserved user. For example, when the accompanying user is the parent (elderly person) of the reserved user, the advertising information regarding the barrier-free hot spring facility that can be used together with the reserved user may be assigned, or the accompanying user may be assigned. If the child is a child of the reserved user (less than elementary school student), the advertising information of the ranch where the reserved user can interact with the animal may be assigned as the advertising information.

Each of these databases is used by being referred to each other as necessary in the facility reservation reception process by the experience facility information providing server 100 described later.

[Operation of experience facility information providing server]
Next, the operation of the experience facility information providing server 100 configured as described above will be described. The operation is executed by the cooperation between the hardware such as the CPU 11 and the communication unit 19 of the experience facility information providing server 100 and the software stored in the storage unit 18. In the following description, for convenience, the CPU 11 is the main operating body.

FIG. 5 is a flowchart showing the flow of facility reservation reception processing by the experience facility information providing server 100. As a premise of the processing shown in the flowchart, a plan search request based on predetermined search conditions is transmitted from the user terminal 200, and a search result page of a plan that can be reserved is transmitted to the user terminal 200 by the experience facility information providing server 100. And.

As shown in the figure, the CPU 11 of the experience facility information providing server 100 first determines whether or not a reservation request for any experience facility has been received from the user terminal 200 from the user terminal 200 via the plan search result page. Determine (step 41).

When the CPU 11 determines that the reservation request has been received (Yes), the CPU 11 makes a reservation based on the reservation information (reservation date and time, facility to be reserved, plan ID, reservation user ID, accompanying user attribute information, etc.) included in the reservation request. Accept and update the reservation information database 33 (step 42).

Subsequently, the CPU 11 determines whether or not the reservation user of the reservation request source has an accompanying user (a user who uses the service of the experience facility together with the reservation user) belonging to a predetermined attribute (for example, a child) (step 43). ).

When it is determined that there is an accompanying user belonging to a predetermined attribute (Yes), the CPU 11 extracts advertisement information for both the reserved user and the accompanying user from the advertisement information database 34 (step 44).

For example, when the attribute of the accompanying user is a child, the CPU 11 may extract advertisement information about an experience facility where parents and children existing in the vicinity of the facility to be reserved can experience the activity. Further, when the attribute of the accompanying user is an elderly person, the CPU 11 may extract advertisement information of a barrier-free restaurant in the vicinity of the facility to be reserved.

On the other hand, when it is determined that there is no accompanying user belonging to a predetermined attribute (No), the CPU 11 extracts the advertisement information for the reserved user (or not limiting the target) from the advertisement information database 34 (step). 45).

Then, the CPU 11 posts the extracted advertisement information on the reservation acceptance notification page indicating that the reservation has been accepted (step 46), and transmits the extracted advertisement information to the user terminal 200 (step 47).

[Summary]
As described above, according to the present embodiment, the experience facility information providing server 100 provides an advertisement for both the reserved user and the accompanying user who uses the service together with the reserved user, thereby providing the experience facility. With the reservation of the above, it is possible to promote the purchase of products or the use of services that can be used simultaneously by the reservation user and the accompanying user.

[Modification example]
The present invention is not limited to the above-described embodiment, and various modifications can be made without departing from the gist of the present invention.

In the above-described embodiment, the experience facility information providing server 100 extracts advertisement information for both the reserved user and the accompanying user (for example, advertisement information of a facility where both users can experience the activity together). , Advertising information may be extracted and transmitted only to accompanying users instead of reserved users.

In the above-described embodiment, the experience facility information providing server 100 provides advertisement information for the accompanying user when there is a accompanying user with a specific attribute such as a child or an elderly person. However, the experience facility information providing server 100 stores priority information regarding a plurality of attributes, and when the usage reservation request includes a plurality of different attributes (for example, a child and an elderly person) as the attributes of the accompanying user, the priority is given among them. Advertising information corresponding to a high degree of attribute may be preferentially extracted and transmitted to the user terminal 200.

This targets other users with specific attributes, such as preferentially sending advertisements about services available to the elderly when the service is used with the reserved user by the child and the elderly (parents). It is possible to promote the purchase of products and the use of services.

Further, the experience facility information providing server 100 provides advertisement information for the accompanying user when a accompanying user with a specific attribute exists, and directs the reserved user when the accompanying user with the specific attribute does not exist. It provided advertising information (which does not specify the target). However, the experience facility information providing server 100 may not transmit the advertisement information to the user terminal 200 when the accompanying user of a specific attribute does not exist. As a result, it is possible to raise the degree of attention of the advertising information for the accompanying user of a specific attribute, and to promote the purchase of products and the use of the service for the accompanying user.

In the above-described embodiment, the attributes of the accompanying user include those related to the age group such as children and the elderly, but the attributes are not limited to this. For example, when the information about gender is included in the user information database 32 as the information of the reserved user and the information about gender is included in the reservation information database 33 as the attribute of the accompanying user, if the accompanying user is a woman, the beauty treatment salon experience for women only. Advertisement information about the plan may be posted, and if both the reservation user and the accompanying user are women, the advertisement information about the girls-only gathering course of meals may be posted.

If the reservation information database 32 includes information on the anniversary of the reserved user (birthday, wedding anniversary, etc.) and the reservation information database 33 also includes information on the anniversary of the accompanying user, the experience facility information is provided. If the anniversary of either the reserved user or the accompanying user is included in the month to which the reserved date belongs, the server 100 may post advertising information regarding the anniversary-only meal course.

In the above-described embodiment, the experience facility information providing server 100 has posted the advertisement information on the reservation reception notification page, but the advertisement information may be transmitted to the user terminal 200 separately from the reservation reception notification page. For example, the experience facility information providing server 100 transmits advertisement information of services and products related to the experience facility to the user terminal 200 when a predetermined day (for example, one month ago, one week ago, etc.) has passed from the reservation date of the experience facility. Push notification may be sent by instant message or the like.

In the above-described embodiment, the experience facility is taken as an example of the service facility, but the present invention includes, for example, a restaurant, an accommodation facility, a beauty salon, a massage shop, an amusement facility (amusement park, a bowling place, a billiard place, a game). It can be applied to the processing of providing advertisement information at the time of accepting reservations for all service facilities such as arcades), sports facilities (golf courses, ski resorts, tennis courts, etc.) and practitioners.

In the above-described embodiment, the advertisement information of the service facility is mentioned as the content, but the content to be posted is not limited to the advertisement information, for example, news articles and interview articles related to the service facility and related products. I do not care.

In the above-described embodiment, the experience facility information providing server 100 is shown as the information processing device, but the information processing device may be a server on the cloud other than the experience facility information providing server 100, or the experience facility or other service. It may be a local terminal installed in the facility (such as a PC connected to the POS terminal). Further, the processing carried out by the experience facility information providing server 100 in the above-described embodiment may be shared and executed by a plurality of information processing devices including the experience facility information providing server 100.

Among the inventions described in the claims of the present application, the invention described as "information processing method" is such that at least one device such as a computer automatically performs each step by information processing by software. Yes, it is not something that humans do using devices such as computers. That is, the "information processing method" is an information processing method by computer software, not a method in which a human operates a calculation tool called a computer.

11 ... CPU
18 ... Storage unit 19 ... Communication unit 31 ... Experience facility information database 32 ... User information database 33 ... Reservation information database 100 ... Experience facility information providing server 200 ... User terminal 300 ... Experience facility terminal

Claims (6)

A storage unit that stores multiple contents corresponding to the user's attributes,
A communication unit that can communicate with the user terminal of the first user,
A usage reservation request for the service, which includes information indicating the attributes of the second user who uses the service together with the first user, is received from the user terminal.
An information processing device including a control unit that extracts content related to the service and corresponding to the attribute of the second user from the content and transmits the content to the user terminal. The information processing device according to claim 1.
The usage reservation request also includes information indicating the attributes of the first user who uses the service.
The control unit is an information processing device that transmits content corresponding to both the attributes of the first user and the attributes of the second user to the user terminal. The information processing device according to claim 1 or 2.
The storage unit stores priority information indicating the priority corresponding to the user's attribute, and stores the priority information.
The usage reservation request information includes information indicating the attributes of a plurality of second users having different attributes.
The control unit is an information processing device that preferentially transmits content corresponding to the high-priority attribute among the attributes of the plurality of second users. The information processing device according to claim 1 or 2.
The control unit transmits the content corresponding to the attribute when the attribute of the second user is a predetermined attribute, and does not transmit the content when the attribute of the second user is not the predetermined attribute. Information processing. apparatus. Stores multiple contents corresponding to the user's attributes,
A usage reservation request for the service, which includes information indicating the attributes of the second user who uses the service together with the first user, is received from the user terminal of the first user.
An information processing method for extracting content related to the service and corresponding to the attribute of the second user from the content and transmitting the content to the user terminal. For information processing equipment
Steps to memorize multiple contents corresponding to user attributes,
A step of receiving a usage reservation request for the service from the user terminal of the first user, which includes information indicating the attributes of the second user who uses the service together with the first user.
A program that executes a step of extracting content related to the service and corresponding to the attribute of the second user from the content and transmitting the content to the user terminal.

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