JP6407760B2 - Navigation device - Google Patents

Description

  The present invention relates to a navigation device capable of receiving service information such as advertisement information and coupon information.

  In recent mobile terminals such as smartphones, O2O (Online to Offline) has been widely used, and various service information can be acquired through the Internet (for example, see Patent Document 1). By acquiring this service information, the user can know the service contents at the actual store from the acquired information, and can enjoy the service based on the acquired information at the actual store. Convenient. This type of service information includes the following.

  ・ Digital coupons: Discount services can be received at actual stores.

  -Point-of-sales service: You can collect points just by visiting actual stores without purchasing products.

  ・ Digital flyer service; understand sales information at actual stores.

  ・ Area store information service; users can find stores they want to go to.

  ・ Official account service; discount service is available at actual stores.

  The service information as described above includes push-type service information that is sent without request, and pull-type service information that can be acquired by request. Acquisition is possible. In addition to the push type service information and the pull type service information as described above, the mobile terminal can also receive advertisement information.

  2. Description of the Related Art Conventionally, there has been provided a navigation device that can receive this type of service information and advertisements while providing guidance by a navigation function and provide it to a user. In a conventional navigation apparatus, all services (benefits) such as coupons using push-type service information and pull-type service information are received, and all advertisement information is displayed on a display screen.

JP 2013-200856 A

  The service information as described above is useful for the user who visits and uses the store based on the information at the time of acquisition of the information, but depending on the time, place, and case (situation) However, it is not necessarily useful for the user, and there are many cases that are completely unnecessary.

  Recently, this type of service information is increasing, and a large amount of various push-type service information and pull-type service information and advertisements can be acquired and displayed. In the conventional navigation device, as described above, all the services based on the push type service information and the pull type service information are acquired, and all advertisements are displayed. All unnecessary information was acquired and displayed in a mixed manner.

  For this reason, the user has to select useful information according to the time, place, and case (situation) from this large amount of information, which is complicated and very inconvenient.

  In view of the above points, an object of the present invention is to provide a navigation device in which a user can easily obtain useful information according to the time, place, and case (situation).

In order to solve the above problems, the invention of claim 1
A navigation device carried by a user,
With multiple navigation modes,
An attribute information storage unit that stores attribute information of the user,
Current position detecting means for detecting the current position;
A date and time providing means for providing the current date and time;
A communication means for connecting to a communication network;
Recognition means for recognizing the type of information acquired through the communication means based on the type information added to the information acquired through the communication means;
With
When the navigation mode selected from the plurality of navigation modes is operating, at least the attribute information of the user in the attribute information storage unit, the current position detected by the current position detection means, and the recognition means The information acquired through the communication means at the current date and time provided from the date and time providing means based on the type of information acquired through the communication means recognized in the above and the navigation mode in operation. It is determined whether or not to make the information available for the navigation device.

According to the navigation device of the first aspect of the present invention having the above-described configuration, the navigation device includes a plurality of navigation modes, the navigation mode in operation (in use) of the plurality of navigation modes, the user attribute information, and the time Depending on the TPO (T: time, P: place, O: case (situation)) and the type of information acquired through the communication means, whether to receive the service by the push type or pull type service information acquired through the communication means It can be determined whether or not to display the advertisement received through the communication means. Therefore, only the service information that is useful to the user can be used at the time and in the situation, which is very convenient and convenient.

According to the navigation apparatus of the present invention, information corresponding to the user attribute information, the navigation mode, the type of information acquired, and the user TPO from among a large amount of service information that can be acquired through the communication means. Can be used by the user, and is very convenient and easy to use.

It is a system figure for demonstrating the utilization form of embodiment of the navigation apparatus by this invention. It is a block diagram which shows the structural example of embodiment of the navigation apparatus by this invention. It is a figure which shows a part of flowchart used in order to demonstrate operation | movement of embodiment of the navigation apparatus by this invention. It is a figure which shows a part of flowchart used in order to demonstrate operation | movement of embodiment of the navigation apparatus by this invention. It is a figure used for description of embodiment of the navigation apparatus by this invention.

  Hereinafter, a navigation device according to an embodiment of the present invention will be described with reference to the drawings, taking as an example a case where the navigation device is applied to a high-function mobile phone terminal called a smartphone.

  FIG. 1 is a system diagram for explaining a usage pattern of an embodiment of a navigation device according to the present invention. That is, in this example, the high-function mobile phone terminal 1 as an embodiment of the navigation device is connected to the cloud 2 that provides the navigation service through the communication network 3 including the mobile phone network and the Internet when the navigation is executed. Has been. Here, the cloud 2 has a server function for storing service information and advertisement information, but is unaware of a real server.

  As will be described later, in an application program for navigation in this embodiment (hereinafter, navigation is abbreviated as “navigation” for the sake of simplicity), for example, a walking navigation mode, a car navigation mode, a bicycle navigation mode, and a girl navigation mode are used. Multiple navigation functions such as can be used.

  In this example, a navigation application program (hereinafter referred to as a navigation application) having a plurality of navigation modes is provided from the cloud 2. The cloud 2 is prepared as an application program in which each navigation function (navigation mode) is modularized. For example, the navigation application program is provided with a plurality of navigation modes selected by the user. Download to the telephone terminal 1. A navigation application program provided from the cloud 2 is installed in the high-function mobile phone terminal 1 in advance.

  As will be described later, when a navigation application program (hereinafter abbreviated as “navigation application”) is launched by the user in the high-function mobile phone terminal 1, the navigation mode is selected in advance by the user. In the case where the selected navigation mode is activated, and the navigation mode is not selected by the user, the navigation mode is automatically determined and activated as described later.

  In this embodiment, in the activated navigation mode, the high-function mobile phone terminal 1 and the cloud 2 cooperate to allow the user to enjoy the route guidance service in the navigation mode.

  When the navigation application is activated in the high function mobile phone terminal 1, the cloud 2 displays push type service information corresponding to the navigation mode operating in the high function mobile phone terminal 1, for example, SNS (Social Networking Service). ) To the high function mobile phone terminal 1 as appropriate. Further, the high-function mobile phone terminal 1 sends a request for pull-type service information to the cloud 2 as appropriate according to the application program in the navigation mode in operation. The cloud 2 transmits the pull-type service information to the high function mobile phone terminal 1 accordingly.

  In this embodiment, during the execution of the navigation application on the high-function mobile phone terminal 1, all push-type service information, pull-type service information, and advertisement information are used by the user on the high-function mobile phone terminal 1. It is determined that whether or not to enter the usable state is determined as follows, instead of being provided (available state). Here, the availability state for the push type service information and the pull type service information is a state in which a service (benefits such as a coupon) by the push type service information and the pull type service information is received. Is in a displayed state.

  In this embodiment, for push type service information and pull type service information, user attribute information preset in the high-function mobile phone terminal 1, the TPO at that time, and the navigation mode in operation Based on this, it is determined whether to receive or not receive a service based on each push type service information or pull type service information, or to display or not display an advertisement.

  Here, as user attribute information (basic setting information), for example, sex, junior, youth, adult, senior, presence of disability, annual income (income group), and the like are registered. Age may be entered instead of junior, youth, adult, and senior. In addition, the user's home address, information on hobbies, preferences, and the like may be included in the user's attribute information for registration.

Also, “case (situation)” of TPO (T: time, P: place, O: case (situation)) used for the above determination during the navigation mode operation may be, for example, business, private, family ( (User status in navigation mode)
・ Group, couple, single (action unit)
・ Eating and drinking, shopping, sightseeing, walking, killing time, dating, leisure (purpose)
・ Car, walking, bicycle, motorcycle, train, taxi, bus (transportation)
Is used.

  In this embodiment, as described above, it is determined whether or not to receive a service based on each push type service information or each pull type service information, or whether or not to display an advertisement. Since processing according to the determination result is performed, the user can use only the attribute information, TPO, and service information corresponding to the navigation mode in operation, and unnecessary information is excluded. Therefore, the user can obtain only useful information so that it can be used, which is very convenient and easy to use.

[Configuration Example of High-Function Cell Phone Terminal 1 of Embodiment of Navigation Device]
FIG. 2 is a block diagram illustrating a configuration example of the high-function mobile phone terminal 1 according to the embodiment of the navigation device. In FIG. 2, circuit portions relating to telephone communication are omitted because they are not directly related to the gist of the present invention.

  In the high-function mobile phone terminal 1 of this embodiment, a wireless communication unit 102, a reception information processing unit 103, a transmission information generation unit 104, an LCD (Liquid Crystal) are transmitted via a system bus 100 to a control unit 101 configured by a computer. A display (liquid crystal display) interface 105, an operation unit interface 106, a memory unit 107, a current position detection unit 108, and a date / time providing unit 109 are connected to each other.

  The wireless communication unit 102 performs wireless connection to the cloud 2 through the communication network 3 including a mobile phone network, and performs wireless communication with the cloud 2. The reception information processing unit 103 includes a buffer for information received through the wireless communication unit 102 and performs processing according to the control of the control unit 101. The transmission information generation unit 104 generates an access request to the cloud 2 or a pull-type service information acquisition request according to the control of the control unit 101. The control unit 101 transmits the generated transmission information through the wireless communication unit 102.

  An LCD 110 having a display screen 110D (see FIG. 1) is connected to the LCD interface 105. An operation unit 111 is connected to the operation unit interface 106. In this example, the operation unit 111 has a touch panel configuration that is superimposed on the display screen of the LCD 110.

  The memory unit 107 includes an application program area 107A, a user attribute information area 107B, and a work area 107C. The memory unit 107 also includes an area for storing other information, but is omitted here.

  The application program area 107A stores a navigation application including a program for executing each of a plurality of navigation modes and other application programs.

  The user attribute information area 107B stores user attribute information as described above that is set and registered by the user. The user performs input operation or selection operation through the operation unit 111 on the user attribute information input screen displayed on the display screen 110D, thereby inputting and registering the user attribute information.

  The work area 107C temporarily stores various information necessary for processing in the navigation mode during operation. For example, information set by the user in the above-mentioned “case (situation)” in the TPO and information on the navigation mode selected and set by the user are also stored.

  The current position detection unit 108 receives radio waves from GPS satellites and information from mobile phone base stations, detects the current position of the high-function mobile phone terminal 1, and detects the current position data (latitude, longitude). , Height data) is transferred to the control unit 101. During the navigation mode operation, the control unit 101 uses the wireless communication unit 102 to transmit the current position data of the high-function mobile phone terminal 1 to the cloud 2 via the base station of the mobile phone network.

  The date / time providing unit 109 is configured by a clock circuit with a calendar function, and provides date, day of the week, and time. The provided date, day of the week, and time data are transferred to the control unit 101. The date, day of the week, and time data are used for automatic determination of “case (situation)” in the TPO and automatic determination of the navigation mode to be started, as will be described later.

  In this embodiment, the cloud 2 uses the digital coupon, the store visit point service, the digital flyer service, the area store information described in the introduction for the push type service information and the pull type service information sent to the high function mobile phone terminal 1. Type information indicating which type of service, official account service, or the like is added and transmitted. In this embodiment, it is possible to recognize which type of information the push type service information and the pull type service information are based on this type information. Similarly, for the advertisement information, the cloud 2 adds and transmits type information indicating what kind of attribute (product or service type or the like) is added.

  The cloud 2 detects where the user of the high-function mobile phone terminal 1 is on the map from the information on the current position of the high-function mobile phone terminal 1 and responds to the navigation mode in operation. Push type service information corresponding to the place is transmitted to the high-function mobile phone terminal 1 by SNS. The high-function mobile phone terminal 1 of this embodiment recognizes the type of the push-type service information that has been sent and, as described above, the navigation mode that is operating at that time, and the stored user attribute information Then, based on the TPO at that time, it is determined whether to receive the received push-type service information or not, and processing corresponding to the determination is performed.

  Further, in each navigation mode of the high-function mobile phone terminal 1, the pull-type service information is appropriately transmitted through the SNS based on the location on the map determined based on the current position information detected by the current position detection unit 108. An acquisition request is sent to the cloud 2. Then, the cloud 2 responds to the navigation mode in operation and transmits pull-type service information corresponding to the location to the high function mobile phone terminal 1. The high-function mobile phone terminal 1 recognizes the type of the pull-type service information that has been sent and, as described above, the navigation mode that is operating at that time, the stored user attribute information, and the Based on the TPO, it is determined whether or not to receive the service based on the acquired pull-type service information, and processing corresponding to the determination is performed.

  In addition, the cloud 2 detects where the user of the high-function mobile phone terminal 1 is on the map from information on the current position of the high-function mobile phone terminal 1 and responds to the navigation mode in operation. , Send advertisement information according to the location. The high-function mobile phone terminal 1 recognizes the type of information of the sent advertisement, and, as described above, the navigation mode that is operating at that time, the stored user attribute information, and the TPO at that time Based on the above, it is determined whether or not the acquired advertisement information is displayed on the display screen 110D of the LCD 110, and processing corresponding to the determination is performed.

[Operation Example of High-Function Cell Phone Terminal 1 of Embodiment of Navigation Device]
3 and 4 are flowcharts for explaining an operation example of a main part of the high-function mobile phone terminal 1 of this embodiment. The operation of each step in the flowcharts of FIG. 3 and FIG. 4 is such that the control unit 101 executes a program stored in the application program area 107A of the memory unit 107 while using the work area 107C. In the flowcharts of FIGS. 3 and 4, for the convenience of explanation, processing for push-type service information and pull-type service information is taken as an example, and processing for advertisement information is omitted.

  First, the control unit 101 determines whether or not an operation for starting a navigation application has been performed by the user through the operation unit 111 by monitoring the output of the operation unit interface 106 (step S101). If it is determined in step S101 that the operation for starting up the navigation application has not been performed, the control unit 101 performs other processing (step S102), and returns to step S101 after the processing ends.

  When it is determined in step S101 that an operation for starting the navigation application has been performed, the control unit 101 determines whether or not one navigation mode among a plurality of navigation modes has been selected by the user (step S103). ). When determining that the navigation mode is selected by the user, the control unit 101 notifies the cloud 2 of the selected navigation mode so as to activate the navigation mode (step S104).

  When it is determined in step S103 that the navigation mode is not selected by the user, the control unit 101 automatically determines the navigation mode, notifies the cloud 2 of the navigation mode of the determination result, and It is made to start (step S105). In this embodiment, in this automatic determination of the navigation mode, the control unit 101 uses, for example, information on the current position detected by the current position detection unit 108 and date / time information detected by the date / time providing unit 109 to Functional mobile phone terminal 1, that is, the moving speed of the user is detected, and it is determined from the detected moving speed whether the mode is the walking navigation mode, the car navigation mode, or the bicycle navigation mode.

  In Step S104 or Step S105, when the navigation mode is determined and activated and the navigation guidance is started, the control unit 101 determines whether or not the user has selected and designated the “case (situation)” of the TPO ( Step S106). When it is determined in step S106 that the user selects and designates the “case (situation)” of the TPO, the control unit 101 recognizes the “case (situation)” of the selected TPO (step S106). S107).

  If it is determined in step S106 that the user has not selected and designated the “case (situation)” of the TPO, the control unit 101 automatically determines the “case (situation)” of the TPO (step S108). . The automatic determination of the “case (situation)” of the TPO is performed by the user attribute information stored in the memory unit 107, the current position information detected by the current position detection unit 108, and the date and time providing unit 109. It is performed using the date, time, day of week information. For example, when the attribute information of the user is adult, the place is away from home, and the daytime is a weekday, it is determined as “business”. Further, when the attribute information of the user is adult, the place is near the home, and is Sunday, it is determined as “private”.

  Next to step S107 or step S108, it is determined whether or not the push type service information from the cloud 2 has been received in the state in which guidance of the activated navigation mode is being made (step S111 in FIG. 4). When it is determined in step S111 that the push type service information from the cloud 2 has been received, the type of the received push type service information is determined, and whether or not the user has selected whether to receive or not to receive the type. (Step S112). That is, in this embodiment, the push type service information can be selectively set for receiving or not receiving for each type, and it is determined whether or not the selection setting is made.

  In step S112, when it is determined that the user has selected and set whether to receive the push type service information, the control unit 101 performs processing according to the selection setting. That is, when it is selected and set to be received, the push type service information is received, and when it is selected and set not to be received, the push type service information is not received and discarded (step S113).

  If it is determined in step S112 that the push type service information is received or not received by the user, the control unit 101 determines based on the navigation mode in operation and the TPO at the time of reception. Whether to receive or not is automatically determined (step S114).

  In this embodiment, as shown in FIG. 5, the information in the correspondence table of the navigation mode, the TPO, the type of push-type service information received and the type of push-type service information not received is information for the navigation application. , Sent in advance from the cloud 2 to the high-function mobile phone terminal 1. As shown in FIG. 5, this table information also includes information on a correspondence table of navigation mode, TPO, type of pull-type service information to be displayed, and type of pull-type service information not to be displayed. For example, the latest information is provided from the cloud 2 when the navigation application is launched in the high-function mobile phone terminal 1 and connected to the cloud 2. Of course, the table information may be provided from the cloud 2 to the high-function mobile phone terminal 1 in advance at a predetermined time such as when the navigation application is provided, not when the navigation application is started up.

  In this example, the table information shown in FIG. 5 includes user attribute information (basic setting information), that is, gender, junior, youth, adult, senior, presence of disability, annual income (income group). It is generated separately according to. Therefore, the user attribute information is the basic setting information of the user in the automatic determination of whether or not to receive the push type service information and the automatic determination of whether or not to display the pull type service information. Attribute information is also used.

  In step S114, it is determined whether or not the received push-type service information of the received type is received based on the table information of FIG. 5, and a process for reception according to the determination result is executed.

  Needless to say, the automatic determination of reception and display of service information is not limited to such a determination method using table information.

  When it is determined in step S111 that the push type service information has not been received, or after step S113 or step S114, the control unit 101 sends a pull type service information acquisition request to the cloud 2, and It is determined whether or not service information has been received (step S115).

  When it is determined in step S115 that the pull type service information has been received, the control unit 101 determines the type of the pull type service information and uses whether the received pull type service information is received or not. It is determined whether or not it is selected and set by the person (step S116). In other words, in this embodiment, whether or not the pull type service information is received or not can be selected and set for each type, and it is determined whether or not the selection is set.

  If it is determined in step S116 that the user has selected or not to receive the pull-type service information, the control unit 101 performs processing according to the selection setting (step S117).

  If it is determined in step S116 that the user has not selected whether to receive the pull-type service information, the control unit 101 determines the type of the determined pull-type service information and the navigation in operation. Depending on the mode and the TPO at the time of reception, the table information in FIG. 5 is referred to automatically determine whether to receive or not (step S118).

  When it is determined in step S115 that an acquisition request for pull-type service information has not been made, or after step S117 or step S118, the control unit 101 determines whether there is an instruction to end the navigation application (step S119). . When it is determined in this step S119 that the navigation function end instruction has not been given, the control unit 101 returns the process to step S111, and repeats the processes after step S111. If it is determined in step S119 that there is an instruction to end the navigation function, the control unit 101 ends this processing routine.

[Effect of the embodiment]
As described above, according to the high-function mobile phone terminal 1 of the above-described embodiment, the push type service information and the pull type service information are all received or the advertisement is not displayed, but the user attribute information is displayed. Since it can be narrowed down according to the navigation mode and the TPO, only useful service information can be received and displayed, which is very convenient and convenient.

[Other Embodiments or Modifications]
In the above-described embodiment, the push type service information, the pull type service information, and the advertisement information are acquired through the SNS. However, the present invention is not limited to this, and when the information is acquired in the form of an email, Of course, the present invention is also applicable to the case where the terminal is made to acquire by another distribution method.

  Further, in the above-described embodiment, the selection setting by the user whether to receive push-type service information or pull-type service information or not to display an advertisement or not to be displayed is determined by push-type service information or pull-type service information. Every service information type and advertisement attribute and type are set, but for each navigation mode, all push type service information or pull type service information is received, not received, or all advertisements are displayed. You may select not to display.

  In the above-described embodiment, the high-function mobile phone terminal 1 that is an embodiment of the navigation apparatus is configured to realize a navigation processing function in cooperation with the cloud 2. However, the navigation processing function may be executed only by the high-function mobile phone terminal 1. In that case, the cloud 2 functions to provide push type service information, pull type service information, and advertisement information in cooperation with the navigation application executed in the high-function mobile phone terminal 1 that is an embodiment of the navigation device. As long as it has.

  The navigation device of the present invention is not limited to the high-function mobile phone terminal as in the above-described embodiment, and any mobile terminal that has a communication function can be used. There may be.

DESCRIPTION OF SYMBOLS 1 ... High performance mobile phone terminal, 2 ... Server apparatus, 101 ... Control part, 107 ... Memory part, 108 ... Current position detection part, 109 ... Date and time provision part

Claims (4)

A navigation device carried by a user,
With multiple navigation modes,
An attribute information storage unit that stores attribute information of the user,
Current position detecting means for detecting the current position;
A date and time providing means for providing the current date and time;
A communication means for connecting to a communication network;
Recognition means for recognizing the type of information acquired through the communication means based on the type information added to the information acquired through the communication means;
With
When the navigation mode selected from the plurality of navigation modes is operating, at least the attribute information of the user in the attribute information storage unit, the current position detected by the current position detection means, and the recognition means The information acquired through the communication means at the current date and time provided from the date and time providing means based on the type of information acquired through the communication means recognized in the above and the navigation mode in operation. It is determined whether the said information is made into an available state about the navigation apparatus characterized by the above-mentioned. The availability status and for determining whether or not to, for push service information and / or the pull type service information, whether received or claim, characterized in that the determination of whether to display the advertisement 1 The navigation device described in 1 . A mode selection means for accepting selection of a navigation mode to be operated among the plurality of navigation modes by the user;
When the navigation mode to be operated is not selected by the mode selection means, at least the attribute information of the user in the attribute information storage unit, the current position detected by the current position detection means, and the date and time provision means the navigation device according to claim 1 or claim 2, characterized in that it comprises determining the mode automatically determining means for navigation mode to the operation based on the date and time of the current provided by. With an input means for inputting set the status of the user in the navigation mode during the operation, status of the user, when it is not being inputted and set by the user, the use of at least the attribute information storage unit Means for automatically determining the user's situation based on the attribute information of the user, the current position detected by the current position detecting means, and the current date and time provided from the date and time providing means. The navigation device according to any one of claims 1 to 3 .

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