JP6362757B1 - Information display program, information display method, information display device, and distribution device - Google Patents

Abstract

An object of the present invention is to improve the appeal effect of information related to content.
An information display program according to the present application includes a display procedure for displaying a first object, which is a three-dimensional object displayed on a screen, on a first content, and the first content in the first content according to a user operation. And causing the computer to execute a display control procedure for rotating the first object. Thereby, the information display program which concerns on this application can improve the appeal effect of the information which concerns on a content.
[Selection] Figure 1

Description

  The present invention relates to an information display program, an information display method, an information display device, and a distribution device.

  In recent years, with the rapid spread of the Internet, information distribution via the Internet has been actively performed. For example, when a predetermined display area is arranged in a web page, the content having the same display size as the display area is acquired as the content to be arranged and displayed in the display area, and the acquired content is stored in the display area. A technique for arranging and displaying is known. Further, a technique is known in which a predetermined content is arranged in a predetermined display area, and when the timing at which the display area enters the visible area is detected, the display mode of the content is changed.

JP 2011-128204 A

  However, in the above-described conventional technology, it may not be said that the effect of appealing information related to the content is necessarily high. For example, in the above-described conventional technology, content having the same display size as the display area is merely displayed in the visible area, and the user may not be interested.

  The present application has been made in view of the above, and an object thereof is to provide an information display program, an information display method, an information display device, and a distribution device that improve the appeal effect of information related to content.

  An information display program according to the present application includes a display procedure for displaying a first object, which is a three-dimensional object displayed on a screen, on a first content, and a first object in the first content according to a user operation. And a display control procedure for rotating the computer.

  According to one aspect of the embodiment, it is possible to improve the effect of appealing information related to the content.

FIG. 1 is a diagram illustrating a state in which predetermined content is displayed on the terminal device according to the embodiment. FIG. 2 is a diagram for explaining the configuration of the three-dimensional object. FIG. 3 is a diagram for explaining the configuration of the three-dimensional object. FIG. 4 is a diagram illustrating an operation of the terminal device according to the embodiment. FIG. 5 is a diagram illustrating an operation of the terminal device according to the embodiment. FIG. 6 is a diagram illustrating a state in which the three-dimensional object is rotated. FIG. 7 is a diagram illustrating a configuration example of a distribution system according to the embodiment. FIG. 8 is a diagram illustrating a configuration example of the advertisement distribution server according to the embodiment. FIG. 9 is a diagram illustrating an example of information stored in the advertisement database according to the embodiment. FIG. 10 is a diagram illustrating a configuration example of the content distribution server according to the embodiment. FIG. 11 is a diagram illustrating a configuration example of the terminal device according to the embodiment. FIG. 12 is a flowchart illustrating an example of the information display process. FIG. 13 is a hardware configuration diagram illustrating an example of a computer that implements the functions of an advertisement distribution server, a content distribution server, or a terminal device.

  Hereinafter, an embodiment for implementing an information display program, an information display method, an information display device, and a distribution device according to the present application (hereinafter referred to as “embodiment”) will be described in detail with reference to the drawings. Note that the information display program, the information display method, the information display device, and the distribution device according to the present application are not limited to the embodiment. In the following embodiments, the same portions are denoted by the same reference numerals, and redundant description is omitted.

[1. Information display processing)
First, an information display process realized by the information display program of this embodiment will be described. In the following description, the information display process will be described by taking the operation of the terminal device 100 as an example of the information display device of the present embodiment as an example.

  FIG. 1 is a diagram illustrating a state in which predetermined content is displayed on the terminal device 100 according to the embodiment. In the example of FIG. 1, a content C1 (first content) in which a plurality of contents are arranged is displayed on a display surface (hereinafter also referred to as a screen) included in the terminal device 100. The content C1 is information on an arrangement surface on which content such as images (for example, still images and moving images) and text information (for example, news articles) are arranged. For example, it is information on a screen displayed on an application installed in the terminal device 100 (hereinafter referred to as an application). In the content C1, a plurality of contents are arranged in a tile shape. Note that the content C1 may be generated based on data (for example, content data such as map data) installed in advance in a storage device included in the terminal device 100. The content C1 may be page information (for example, web page information). In the following description, content intended to be transmitted by an application or page is distinguished from advertising content and referred to as main content. In the present embodiment, the content C1 is assumed to be the main content.

  In the following description, an orthogonal coordinate system including the X axis, the Y axis, and the Z axis is used. In the figure, the direction indicated by the arrow is the plus direction. In the case of this embodiment, the X axis and the Y axis have an axial direction in a direction horizontal to the screen of the terminal device 100. Specifically, the X axis has an axial direction in the horizontal direction of the screen, and the Y axis has an axial direction in the vertical direction of the screen. Further, the Z axis has an axial direction in a direction perpendicular to a plane parallel to the screen of the terminal device 100.

  The terminal device 100 is, for example, a user terminal such as a smart device (smart phone or tablet), a mobile phone, or a personal computer. In the example of FIG. 1, the terminal device 100 is a smart device, but the terminal device 100 is not limited to a smart device. The terminal device 100 has a network connection function and communicates with an arbitrary server device via a network. The screen of the terminal device 100 is a touch panel screen. Moreover, the terminal device 100 displays content on a screen according to a user's touch panel operation. In the example of FIG. 1, the terminal device 100 is placed vertically, but may be placed horizontally. In this case, unlike the example of FIG. 1, the terminal device 100 displays the content C1 so that the long side of the screen is up or down.

  The content C1 is, for example, main content (for example, an application screen) optimized for a smart device. The content C1 includes, for example, news, weather forecast, received mail index and content, photo viewer, and other various contents. The content C1 is not limited to the application screen. For example, the content C1 may be a web page optimized for a smart device. In this case, the content C1 may be described in HTML (Hyper Text Markup Language), XML (Extensible Markup Language), or the like.

  In the present embodiment, the horizontal length of the content C1 is the same as the horizontal length (X-axis direction) of the screen of the terminal device 100. In addition, the content C1 has a length in the vertical direction (Y-axis direction) longer than the length in the vertical direction of the content display area of the terminal device 100 (area where the main content is displayed). The content C1 can be scrolled with respect to the content display area.

[1-1. About solid objects)
The content C1 has a display area for arranging content and objects. In the example of FIG. 1, the content C1 has a display area A1 and a display area A2. A solid object is arranged in each of the display areas A1 and A2. Here, the three-dimensional object is a virtual three-dimensional object (3D object) realized in the screen by a computer process. For example, the three-dimensional object is a 3D object realized in a virtual 3D space (a space having a virtual depth) realized in a screen by processing of a computer. For example, if the solid object uses CSS3 (Cascading Style Sheets 3) for the description of the content C1, specify a value other than none for the perspective property or specify preserve-3d for the transform-style property. Is realized. Of course, the solid object may be realized by a method other than the above.

  In the example of FIG. 1, the solid object T1 is arranged in the display area A1, and the solid object T2 is arranged in the display area A2. The display area A1 and the display area A2 are both partial areas of the content C1. Specifically, the display area A1 is an area located on the upper center in the Y-axis direction of the content C1, and the display area A2 is an area located on the lower center in the Y-axis direction of the content C1.

  In the case of the example in FIG. 1, the three-dimensional objects T1 and T2 (first objects) are both cubes. However, the solid object is not limited to a cube. For example, the three-dimensional object may be a polyhedron other than a cube such as a rectangular parallelepiped. At this time, the polyhedron as a three-dimensional object may be a regular polyhedron such as a regular tetrahedron, a regular octahedron, a regular dodecahedron, a regular hexahedron, a regular icosahedron, a triangular prism, a hexagonal prism, an octagonal prism, It may be a prism such as a prism, a dodecagon, or a dodecagon. The prisms include not only right prisms but also oblique prisms. Further, the three-dimensional object may be a column other than a rectangular column such as a cylinder or an elliptical column. The three-dimensional object may be a sphere. In addition, the solid object may have a geometric shape such as a pyramid, a cone, or a hemisphere. The solid object is not limited to a geometric shape, and may be a solid shape such as a doll or a vehicle.

  Note that when the solid object is a sphere, the solid object may not be a perfect sphere. The sphere as the three-dimensional object may be an ellipsoid. In addition, the sphere as the three-dimensional object may be a ball designed for a sport (for example, a baseball ball or a soccer ball). At this time, the sphere as the three-dimensional object may be configured by one surface or may be configured by a plurality of surfaces. For example, the three-dimensional object may have a structure in which two gourd-shaped surfaces are joined to form a sphere like a baseball. Alternatively, the three-dimensional object may have a structure in which a plurality of pentagonal or hexagonal surfaces are connected to form a sphere like a soccer ball. Different contents may be arranged on the plurality of surfaces.

  The terminal device 100 can rotate and display a three-dimensional object by processing according to control information (for example, program data and style sheet data). At this time, the terminal device 100 can rotate a three-dimensional object (cube, cuboid, sphere, etc.) in accordance with a user operation (for example, a touch panel operation such as flick or swipe). For example, the terminal device 100 can rotate the three-dimensional object T1 about the x1 axis passing through the center of the cube and parallel to the X axis, and the three-dimensional object around the y1 axis passing through the center of the cube and parallel to the Y axis. The object T1 can be rotated, and the three-dimensional object T1 can be rotated around a z1 axis passing through the center of the cube and parallel to the Z axis. The terminal device 100 can also simultaneously execute rotation about the x1 axis, rotation about the y1 axis, and rotation about the z1 axis.

  Similarly, the terminal device 100 can rotate and display the three-dimensional object T2 by processing according to the control information. Specifically, the terminal device 100 can rotate the three-dimensional object T2 around the x2 axis passing through the center of the cube and parallel to the X axis, and the y2 axis passing through the center of the cube and parallel to the Y axis. The three-dimensional object T2 can be rotated about the center, and the three-dimensional object T2 can be rotated about the z2 axis that passes through the center of the cube and is parallel to the Z axis. The terminal device 100 can simultaneously perform rotation about the x2 axis, rotation about the y2 axis, and rotation about the z2 axis.

  FIG. 2 is a diagram for explaining the configuration of the three-dimensional object T1. The upper left diagram in FIG. 2 is a perspective view of the three-dimensional object T1 with the content removed from the surface, and the lower left diagram in FIG. 2 is a development view of the three-dimensional object T1 with the content removed. As can be seen from the lower left development view, the solid object T1 is composed of a plurality of surfaces. In the case of the example in FIG. 2, the three-dimensional object T <b> 1 is composed of six surfaces M <b> 11 to M <b> 16. Content (for example, a still image or a moving image) is arranged on at least one of the plurality of surfaces constituting the three-dimensional object T1. The upper right diagram in FIG. 2 is a diagram showing a state in which content is arranged on each surface of the three-dimensional object, and the lower right diagram in FIG. 2 is a development view of the three-dimensional object T1 in which the content is arranged. In the case of FIG. 2, advertisement contents C11 to C16 (second contents) are arranged on each surface of the three-dimensional object T1. The advertising content C11 is arranged on the surface M11, the advertising content C12 is arranged on the surface M12, and the advertising content C13 is arranged on the surface M13. The advertising content C14 is arranged on the surface M14, the advertising content C15 is arranged on the surface M15, and the advertising content C16 is arranged on the surface M16. The advertising content is content that includes information related to the advertising target.

  FIG. 3 is a diagram for explaining the configuration of the three-dimensional object T2. The upper left diagram in FIG. 3 is a perspective view of the three-dimensional object T2 with the content removed from the surface, and the lower left diagram in FIG. 3 is a development view of the three-dimensional object T2 with the content removed. As can be seen from the development view at the lower left, the solid object T2 is composed of a plurality of surfaces. In the case of the example in FIG. 3, the solid object T <b> 2 is composed of six surfaces M <b> 21 to M <b> 26. Content (for example, a still image or a moving image) is arranged on at least one of the plurality of surfaces constituting the three-dimensional object T2. The upper right diagram in FIG. 3 is a diagram showing a state in which content is arranged on each surface of the three-dimensional object, and the lower right diagram in FIG. 3 is a development view of the three-dimensional object T2 on which the content is arranged. In the case of FIG. 3, advertisement contents C21 to C26 (second contents) are arranged on each surface of the three-dimensional object T2. The advertising content C21 is arranged on the surface M21, the advertising content C22 is arranged on the surface M22, and the advertising content C23 is arranged on the surface M23. The advertising content C24 is arranged on the surface M24, the advertising content C25 is arranged on the surface M25, and the advertising content C26 is arranged on the surface M26.

  When a user operates a terminal device 100 to access a server that distributes main content (hereinafter referred to as a content distribution server), the terminal device 100 receives content C1 from the content distribution server. Then, the terminal device 100 displays the content C1 on the screen. Further, when receiving the distribution of the content C1, the terminal device 100 transmits a distribution request for the advertising content to a server that distributes the advertising content according to the control information transmitted together with the information of the content C1 (hereinafter referred to as an advertising distribution server). . Then, the terminal device 100 receives distribution of the advertisement content from the advertisement distribution server. The terminal device 100 displays advertising content (for example, advertising content C11 to C16, C21 to C26, etc.) on the screen according to the control information. As described above, the advertisement contents C11 to C16 are arranged on each surface of the three-dimensional object T1, and the advertisement contents C21 to C26 are arranged on each surface of the three-dimensional object T2.

  Note that the control information may be a program for controlling an application installed in the terminal device 100, or may be a program embedded in a page. For example, the control information may be a program written in a script language such as JavaScript (registered trademark). Of course, the control information may be information written in a computer language other than the script language. For example, the control information may be information written in a style sheet language such as CSS3 (Cascading Style Sheets 3). In addition, the control information may be a program written in a programming language such as Java (registered trademark), Swift, C language, C ++, and the like. Application software itself distributed from a server such as a content distribution server can be regarded as control information. At this time, the page information may be included in the control information. If the terminal device 100 can finally execute the program, the control information may not be a compiled program. In addition, the control information may be data (program) provided in the form of an interpreter language (for example, a script language), a machine language, or an intermediate language. Further, the control information may include control information for rotating and displaying the three-dimensional objects T1 and T2.

[1-2. 3D object rotation processing)
Next, the operation of the terminal device 100 will be described. 4 and 5 are diagrams illustrating an operation of the terminal device 100 according to the embodiment. Hereinafter, an information display process executed by the terminal device 100 will be described with reference to FIGS. 4 and 5. The information display process is performed according to control information distributed by a distribution server such as a content distribution server, for example. The content distribution server is a server that distributes main content such as content C1. In the following description, the terminal device 100 executes the information display process according to the control information distributed by the content distribution server, but may execute the information display process according to the control information distributed by the advertisement distribution server. The advertisement distribution server is a server that distributes advertisement information such as advertisement contents C11 to C16 and C21 to C26.

  The terminal device 100 receives the data of the content C1 from the content distribution server and acquires the data of the advertising content C11 to C16 and C21 to C26 from the advertisement distribution server. Note that the terminal device 100 may receive information of the three-dimensional objects T1 and T2 from the content distribution server or may be received from the advertisement distribution server. The advertisement contents C11 to C16 and C21 to C26 may be still images or moving images. In the case of this embodiment, the advertisement contents C11 to C16 and C21 to C26 are all selectable contents. For example, a link to a predetermined page (for example, a landing page) is set in the advertisement contents C11 to C16 and C21 to C26. And the terminal device 100 will display the page linked with advertising content C11-C16, C21-C26, if advertising content C11-C16, C21-C26 is selection operation (for example, a tap or click).

  When the terminal device 100 acquires content data from each server, the terminal device 100 displays the content C1 on the screen in a scrollable manner. At this time, the terminal device 100 displays the three-dimensional object T1 in which the advertisement contents C11 to C16 are arranged on the content C1 (state D11 in FIG. 4).

  And the terminal device 100 rotates the solid object T1 in the content C1 according to a user's operation. Specifically, the terminal device 100 rotates the three-dimensional object T1 based on a user operation on the content C1 (for example, a scroll operation to the content C1). For example, the terminal device 100 rotates the three-dimensional object T1 in conjunction with the scrolling of the content C1 by the user's scrolling operation. At this time, the terminal device 100 may not perform the rotation process of the three-dimensional object T2 that is not displayed on the screen.

  The method of rotating the three-dimensional object T1 is arbitrary. For example, when the user starts scrolling the content C1, the terminal device 100 displays the three-dimensional object T1 with the x1 axis having an axial direction perpendicular to the scroll direction (Y-axis direction in the example of FIG. 3) as the rotation axis. Rotate 90 ° (state D12). At this time, the terminal device 100 may determine the rotation direction of the three-dimensional object T1 according to the scroll direction. For example, if the user scrolls the content C1 upward (Y-axis plus direction), the terminal device 100 causes the three-dimensional object T2 so that the advertising content C12 located on the bottom surface of the three-dimensional object T2 appears in front. Rotate.

  When the three-dimensional object T1 rotates 90 ° and the advertising content C12 comes to the front (state D13), the terminal device 100 changes the rotation axis to the y1 axis perpendicular to the x1 axis and further rotates the three-dimensional object T1 by 90 ° ( State D14). When the advertising content C13 comes to the front (state D15), the terminal device 100 changes the rotation axis to the x1 axis again and further rotates the three-dimensional object T1 by 90 °. While the scrolling of the content C1 continues, the terminal device 100 continues to rotate the three-dimensional object T1 while alternately changing the rotation axis to the x1 axis and the y1 axis (state D16, state D17, state D18). Note that when the rotation of the three-dimensional object T1 is stopped, the terminal device 100 does not stop the rotation in a halfway state as illustrated in the state D12 or the state D14, but a predetermined surface (for example, a predetermined surface) of the three-dimensional object T1. The rotation of the three-dimensional object T1 is stopped so that the flat surface of the three-dimensional object is substantially in front. Of course, the terminal device 100 is not limited to stopping the rotation with the predetermined surface substantially in front, and the terminal device 100 stops the rotation of the three-dimensional object T1 so that the user can visually recognize the content arranged on the predetermined surface of the three-dimensional object T1. Also good.

  When the content arranged in the three-dimensional object T1 is a moving image, the terminal device 100 may start reproducing the moving image when the three-dimensional object T1 is positioned in a predetermined area of the screen by scrolling the content C1. For example, the terminal device 100 may start the reproduction of the moving image when a part or all of the three-dimensional object T1 is located at the center of the screen (for example, the area A3 illustrated in FIG. 1). At this time, the terminal device 100 may start the reproduction of the moving image arranged on the three-dimensional object T1 after the three-dimensional object T1 stops rotating. The area A3 is, for example, a central area obtained by dividing the screen into a plurality of parts (for example, divided into three equal parts) in the scroll direction. Further, the terminal device 100 may stop the reproduction of the moving image when part or all of the three-dimensional object T1 deviates from a predetermined region due to continuing scrolling. Then, when the three-dimensional object T1 is again positioned in a predetermined area of the screen, the terminal device 100 may resume playback of the moving image from the continuation (from the stopped position).

  Note that the terminal device 100 may stop the rotation process of the three-dimensional object T1 when the scrolling of the content C1 stops. Further, even when part or all of the three-dimensional object T1 disappears from the screen due to continuation of scrolling, the terminal device 100 may stop the rotation processing of the three-dimensional object T1.

  Note that if the three-dimensional object T1 moves while concentrated on the content C1, the user may feel annoyed about the presence of the three-dimensional object T1. Therefore, the terminal device 100 may stop the rotation processing of the three-dimensional object T1 when the three-dimensional object T1 is positioned in the end region of the screen by scrolling the content C1. Here, the end area may be an area at both ends obtained by dividing the screen into a plurality of parts in the scroll direction (for example, three equal parts or four equal parts). Of course, the end area may be a predetermined range (for example, a range of 10 to 30% of the width in the scroll direction of the content display area) from the end of the content display area (area where the main content is displayed in the screen). . In the example of FIG. 1, the end region is a region located above and below the region A3. As a result, the user is not bothered by the movement of the three-dimensional object T1, and can concentrate on the content C1 at the center of the screen.

  When the three-dimensional object T2 is displayed on the screen by continuing the scrolling (state D21 in FIG. 4), the terminal device 100 starts to rotate the three-dimensional object T2. The method of rotating the three-dimensional object T2 is arbitrary. For example, when the three-dimensional object T2 appears on the screen, the terminal device 100 moves the three-dimensional object T2 90 around the x2 axis having an axial direction in a direction perpendicular to the scroll direction (Y-axis direction in the example of FIG. 4). Rotate (state D22). At this time, the terminal device 100 may determine the rotation direction of the three-dimensional object T2 in accordance with the scroll direction. For example, if the user is scrolling the content C1 in the upward direction (Y-axis plus direction), the terminal device 100 uses the three-dimensional object so that the advertising content C22 located on the bottom surface of the three-dimensional object T2 appears in front. Rotate T2.

  When the three-dimensional object T2 rotates 90 ° and the advertising content C22 comes to the front (state D23), the terminal device 100 changes the rotation axis to the y2 axis perpendicular to the x2 axis and further rotates the three-dimensional object T2 by 90 ° ( State D24). When the advertisement content C23 comes to the front (state D25), the terminal device 100 changes the rotation axis to the x2 axis again and further rotates the three-dimensional object T1 by 90 °. While the scrolling continues, the terminal device 100 continues to rotate the three-dimensional object T1 while alternately changing the rotation axis between the x2 axis and the y2 axis (state D26, state D27, state D28).

  According to the present embodiment, the terminal device 100 rotates the three-dimensional objects T1 and T2 in accordance with a user operation. Therefore, the terminal device 100 can make a user pay attention to the rotating solid objects T1 and T2. As a result, the terminal device 100 can improve the appeal effect of information related to the content (advertising content arranged on the main content or the three-dimensional object).

[1-3. (Direct manipulation to 3D objects)
Note that the terminal device 100 may rotate the three-dimensional objects T1 and T2 based on a user operation on the three-dimensional objects T1 and T2 instead of an operation on the content C1. FIG. 6 is a diagram illustrating a state in which the three-dimensional objects T1 and T2 are rotated based on a user operation on the three-dimensional object T2. Hereinafter, the information display process executed by the terminal device 100 will be described with reference to FIG.

  First, it is assumed that the user performs an operation for scrolling or rotating the content C1 or the three-dimensional object T2 in the first direction. For example, it is assumed that the user performs an operation (for example, flick or swipe) for scrolling or rotating the content C1 or the three-dimensional object T2 in the scroll direction of the content C1 (Y-axis direction in the example of FIG. 6) ( State D31). In this case, the terminal device 100 scrolls the content C1 in the first direction (state D32). At this time, the terminal device 100 regards the user operation as a scroll operation to the content C1, and does not rotate the three-dimensional object T2 in the scroll direction.

  On the other hand, it is assumed that the user performs an operation for scrolling or rotating the content C1 or the three-dimensional object T2 in a second direction different from the first direction. For example, it is assumed that the user performs an operation for scrolling or rotating the content C1 or the three-dimensional object T2 in the direction perpendicular to the scroll direction of the content C1 (in the example of FIG. 6, the X axis direction) (state D33). . In this case, the terminal device 100 scrolls the content C1 in the first direction (state D34). At this time, the terminal device 100 regards the user's operation as a rotation operation on the three-dimensional object T2, and does not scroll the content C1 even if the content C1 can be scrolled in the X-axis direction.

  In the example of FIG. 6, it is assumed that the user can directly operate the solid object T2, but the solid object T2 may also be directly operable by the user.

  According to the present embodiment, the terminal device 100 rotates the three-dimensional object based on a user operation on the three-dimensional objects T1 and T2. Since the three-dimensional object can be operated, the terminal device 100 can attract the user's interest to the content C1 having the three-dimensional object. As a result, the terminal device 100 can improve the appeal effect of information related to the content.

[2. Configuration example of distribution system)
The information display processing of the present embodiment has been described above. Hereinafter, the configuration of the distribution system 1 including the terminal device 100 that is an example of the information display device of the present embodiment will be described.

  FIG. 7 is a diagram illustrating a configuration example of the distribution system 1 according to the embodiment. As illustrated in FIG. 7, the distribution system 1 includes a terminal device 100, an advertiser terminal 10, an advertisement distribution server 20, and a content distribution server 30. The terminal device 100, the advertiser terminal 10, the advertisement distribution server 20, and the content distribution server 30 are connected via the network N. The network N is a communication network such as a LAN (Local Area Network), a WAN (Wide Area Network), a telephone network (a mobile phone network, a fixed telephone network, etc.), a regional IP (Internet Protocol) network, and the Internet. The network N may include a wired network or a wireless network. Note that the distribution system 1 shown in FIG. 7 may include a plurality of terminal devices 100, advertiser terminals 10, an advertisement distribution server 20, and a plurality of content distribution servers 30, respectively.

  The terminal device 100 is an information processing device used by a user who views content. The terminal device 100 acquires main content information from the content distribution server 30 in accordance with a user operation. When the main content includes an acquisition command for requesting acquisition of the advertising content, the terminal device 100 acquires the advertising content from the advertisement distribution server 20 according to the acquisition command. Further, when the terminal device 100 receives control information for realizing the above-described information display processing from the advertisement distribution server 20, the terminal device 100 realizes the information display processing according to the control information. The configuration of the terminal device 100 will be described later.

  The advertiser terminal 10 is an information processing device used by the advertiser. For example, the advertiser terminal 10 is a terminal device such as a smart device (smart phone or tablet), a mobile phone, or a personal computer. The advertiser terminal 10 submits advertisement content to the advertisement distribution server 20 in accordance with an operation by the advertiser. For example, the advertiser terminal 10 submits advertisement contents C2, C3, C4, etc. to the advertisement distribution server 20 as advertisement contents. The advertising content submitted by the advertiser terminal 10 may be an image (a still image or a moving image) or text data. Further, the advertising content may be a URL (Uniform Resource Locator) for acquiring a landing page. Note that an advertiser may request an agency to submit advertising content. In this case, it is the agency that submits the advertisement content to the advertisement distribution server 20. In the following description, it is assumed that “advertiser” is a concept including not only the original advertiser but also an agency. The “advertiser terminal” is a concept including not only the advertiser terminal 10 but also an agency device used by an agency.

  The advertisement distribution server 20 is a server device that distributes the advertisement content submitted from the advertiser terminal 10. For example, when the advertisement distribution server 20 receives a request for distribution of advertisement content from the terminal device 100, the advertisement distribution server 20 performs matching between the user and the advertisement content based on the location of the terminal device 100, user attributes, and the like, and is a distribution target as a result of the matching. The advertising content is distributed to the terminal device 100. Further, the advertisement distribution server 20 distributes control information for realizing the above-described information display process to the terminal device 100 together with the advertisement content. Therefore, the advertisement distribution server 20 functions as a distribution device that distributes control information to the terminal device 100. The control information is described in, for example, a script language such as JavaScript (registered trademark) or a style sheet language such as CSS (Cascading Style Sheets). The configuration of the advertisement distribution server 20 will be described later.

  The content distribution server 30 is a server device that distributes main content information to the terminal device 100. For example, the content distribution server 30 includes various applications installed in the terminal device 100 (for example, a portal application, a news application, an auction site, a weather forecast application, a shopping application, a finance (stock price) application, a route search application, a map providing application, A device that distributes information to be displayed on a terminal device 100 to a travel app, a restaurant introduction app, a blog browsing app, and the like. Alternatively, the content distribution server 30 can be used for portal sites, news sites, auction sites, weather forecast sites, shopping sites, finance (stock price) sites, route search sites, map providing sites, travel sites, restaurant introduction sites, web blogs, etc. It is a device that delivers a web page in which various related information is arranged in a tile shape to the terminal device 100. The content distribution server 30 may be a server that distributes application data itself, or may be a server that distributes web pages such as portal sites. The content distribution server 30 also functions as a distribution device that distributes control information to the terminal device 100. The configuration of the content distribution server 30 will be described later.

[3. Configuration example of advertisement distribution server]
Next, the configuration of the advertisement distribution server 20 will be described. The advertisement distribution server 20 is a server host computer (hereinafter simply referred to as “server”) that processes requests from client terminals such as the terminal device 100 and the advertiser terminal 10. The advertisement distribution server 20 may be a PC server, a mid-range server, or a mainframe server. Moreover, the advertisement delivery server 20 may be comprised by one server, and may be comprised by the some server which cooperates and performs a process. When the advertisement distribution server 20 includes a plurality of servers, the installation locations of these servers may be separated. Even if the installation locations are separated, these servers can be regarded as one advertisement distribution server as long as the processes are executed in cooperation.

  FIG. 8 is a diagram illustrating a configuration example of the advertisement distribution server 20 according to the embodiment. The advertisement distribution server 20 includes a communication unit 21, a storage unit 22, and a control unit 23. Note that the configuration shown in FIG. 8 is a functional configuration, and the hardware configuration may be different.

  The communication unit 21 is a communication interface that communicates with an external device. The communication unit 21 may be a network interface or a device connection interface. For example, the communication unit 21 may be a LAN interface such as a NIC (Network Interface Card) or a USB interface configured by a USB (Universal Serial Bus) host controller, a USB port, or the like. The communication unit 21 may be a wired interface or a wireless interface. The communication unit 21 functions as a communication unit of the advertisement distribution server 20. The communication unit 21 communicates with the terminal device 100, the advertiser terminal 10, and the content distribution server 30 under the control of the control unit 23.

  The storage unit 22 is a storage device capable of reading and writing data, such as a DRAM (Dynamic Random Access Memory), an SRAM (Static Random Access Memory), a flash memory, and a hard disk. The storage unit 22 functions as a storage unit of the advertisement distribution server 20. The storage unit 22 stores an advertisement database 24.

  The advertisement database 24 is a database that stores various types of information related to advertisement content submitted from the advertiser terminal 10. FIG. 9 is a diagram illustrating an example of information stored in the advertisement database 24 according to the embodiment. In the example shown in FIG. 9, the advertisement database 24 has items such as an advertiser ID, advertisement content, the number of impressions, the number of guaranteed impressions, and the price.

  The “advertiser ID” indicates identification information for identifying the advertiser or the advertiser terminal 10. “Advertisement content” indicates content submitted from the advertiser terminal 10, that is, content related to advertisements such as the advertisement content C 11 to C 16 and C 21 to C 26. In the example shown in FIG. 9, conceptual information such as “C20” to “C70” is stored in “advertising content”. However, advertisements in audio data, image data, text data, game data, and game formats are stored. Data of content such as data may be stored. The “advertisement content” may store a URL where each content is located or a file path name indicating the storage location thereof.

  “Number of impressions” indicates the number of times the advertisement content is displayed. The “number of guaranteed impressions” indicates the number of times the advertising content is guaranteed for the consideration. The “consideration” indicates a reward paid by the advertiser when the advertisement content is displayed by the “number of guaranteed impressions”. That is, the advertisement distribution server 20 is a server that distributes the content related to the advertisement in an impression guaranteed type.

  That is, in the example of FIG. 9, the advertiser identified by the advertiser ID “K10” has submitted the content C20 as the advertising content. The content C20 may be the advertising content C11 to C16 and C21 to C26 shown in FIG. 1, FIG. 2, and FIG. Also, in FIG. 9, the consideration (billing amount) when the number of impressions of the advertising content “C20” is “10000”, the guaranteed number of impressions is “20000”, and the content “C20” is displayed by the guaranteed number of impressions. Shows an example in which is “aaa”. Here, the advertisement distribution server 20 may count the number of impressions for each of a plurality of contents (a plurality of advertisement contents) arranged on one page, or a plurality of contents (a plurality of advertisement contents) on one page. May be regarded as one advertisement and the number of impressions may be counted.

  If the advertisement distribution server 20 distributes a click-charge-type advertisement, the advertisement database 24 registers the number of times content is selected, the amount charged when the content is selected, and the like. Here, the click chargeable advertisement is an advertisement that is charged each time an advertisement content is selected. Further, if the advertisement distribution server 20 distributes a bid-type advertisement, the advertisement database 24 includes a bid price that is an advertisement fee set by the advertiser as a reward per impression, a CTR (Click Through Rate), and the like. be registered. Here, the bid format advertisement is an advertisement in a format in which advertisement content is selected in a bid format when the advertisement distribution server 20 receives a distribution request.

  The advertisement database 24 may store information on items other than the above. For example, the advertisement database 24 may further store information such as information for matching the content and the user, and information such as CTR (Click Through Rate). In the advertisement database 24, a display instruction for instructing a change in the display mode of the advertisement content may be registered. The display instruction may include the arrangement positions of the advertisement contents C11 to C16 and C21 to C26, the set values of the display areas A1 and A2, and the like. For example, the display instruction may include information indicating the positions and sizes of the display areas A1 and A2 with respect to the upper end of the content C1. Further, the display instruction may include information for designating on which surface of the three-dimensional object the advertising content is arranged. In addition, the display instruction may include information indicating a user operation that triggers transition to another page, a state of the terminal device 100, and the like. For example, the display instruction is set by the advertiser when the advertiser registers the advertising content.

  Returning to FIG. 8, the control unit 23 is a controller and is stored in a storage device inside the advertisement distribution server 20 by a processor such as a CPU (Central Processing Unit) or an MPU (Micro Processing Unit). Various programs are implemented by executing the RAM or the like as a work area. The control unit 23 is a controller, and may be realized by an integrated circuit such as an application specific integrated circuit (ASIC) or a field programmable gate array (FPGA).

  As shown in FIG. 8, the control unit 23 includes a submission reception unit 25, a request reception unit 26, an advertisement selection unit 27, and a distribution unit 28. The blocks constituting the control unit 23 (the submission acceptance unit 25 to the distribution unit 28) are functional blocks that indicate the functions of the control unit 23, respectively. These functional blocks may be software blocks or hardware blocks. For example, each functional block described above may be one software module realized by software (including a microprogram), or may be one circuit block on a semiconductor chip (die). Of course, each functional block may be one processor or one integrated circuit. The method of configuring the functional block is arbitrary. In addition, the control part 23 may be comprised by the functional unit different from the above-mentioned functional block.

  The submission receiving unit 25 receives submission of advertising content from the advertiser terminal 10. Specifically, the submission accepting unit 25 accepts the submission of the advertising content together with the designation of the consideration. In addition, the submission receiving unit 25 receives an instruction to display advertisement content. In such a case, the submission accepting unit 25 registers the advertisement content and the display instruction in the advertisement database 24 together with the advertiser ID and the value of the consideration.

  The request receiving unit 26 receives an advertisement content acquisition request from the terminal device 100. For example, the request reception unit 26 receives an HTTP request as an advertisement content acquisition request.

  When the request reception unit 26 receives an advertisement content acquisition request, the advertisement selection unit 27 selects an advertisement content as a distribution candidate from the advertisement database 24. For example, the advertisement selection unit 27 performs matching of advertisement contents to be distributed from advertisement contents registered in the advertisement database 24 based on the position of the terminal device 100 and user attributes.

  In such matching, advertisement content is selected such that the number of impressions is greater than the guaranteed number of impressions. For example, the advertisement selection unit 27 preferentially selects advertisement content having the largest difference between the guaranteed number of impressions and the number of impressions. Note that the advertisement selection unit 27 may preferentially select advertisement content having a high bid price or CTR, or advertisement content having a high bid price and CTR.

  Further, when the content C1 is a search application screen or a search page, the advertisement selection unit 27 uses an advertisement delivery method called a search-linked advertisement that extracts advertisement content that matches a search keyword specified by the user. May be. Further, the advertisement selection unit 27 may use an advertisement distribution technique called targeting distribution that extracts advertisement content that matches user attribute information (such as psychographic attributes and demographic attributes). Thereafter, the advertisement selection unit 27 outputs the advertisement content selected as the distribution target to the distribution unit 28.

  The distribution unit 28 distributes control information to the terminal device 100 together with the advertisement content selected by the advertisement selection unit 27. Specifically, when receiving the advertisement content selected by the advertisement selection unit 27, the distribution unit 28 extracts a display instruction included in the received advertisement content. And the delivery part 28 produces | generates the control information for making the terminal device 100 perform the information display process of the content which the extracted display instruction | indication shows. Then, the distribution unit 28 distributes the generated control information and advertisement content to the terminal device 100.

  Note that the control information may be a program written in a script language such as JavaScript (registered trademark). Of course, the control information may be information written in a computer language other than the script language. For example, the control information may be information described in a markup language such as HTML or XML, or may be information described in a style sheet language such as CSS or CSS3. In addition, the control information may be a program (for example, an application itself) that is described in a programming language such as Java (registered trademark), Switch, C language, or C ++, and that is compiled. If the terminal device 100 can finally execute the program, the control information may not be a compiled program. In addition, the control information may be data (program) provided in the form of an interpreter language (for example, a script language), a machine language, or an intermediate language.

[4. Content distribution server configuration example]
Next, the configuration of the content distribution server 30 will be described. The content distribution server 30 is a server host computer (hereinafter simply referred to as “server”) that processes requests from client terminals such as the terminal device 100. The content distribution server 30 may be a PC server, a mid-range server, or a mainframe server. Moreover, the content distribution server 30 may be comprised by one server, and may be comprised by the some server which cooperates and performs a process. When the content distribution server 30 is composed of a plurality of servers, the installation locations of these servers may be remote. Even if the installation locations are separated, these servers can be regarded as one advertisement distribution server as long as the processes are executed in cooperation.

  FIG. 10 is a diagram illustrating a configuration example of the content distribution server 30 according to the embodiment. The content distribution server 30 includes a communication unit 31, a content storage unit 32, and a control unit 33. The configuration shown in FIG. 10 is a functional configuration, and the hardware configuration may be different from this.

  The communication unit 31 is a communication interface that communicates with an external device. The communication unit 31 may be a network interface or a device connection interface. For example, the communication unit 31 may be a LAN interface such as a NIC, or a USB interface configured by a USB host controller, a USB port, and the like. The communication unit 31 may be a wired interface or a wireless interface. The communication unit 31 functions as a communication unit of the content distribution server 30. The communication unit 31 communicates with the terminal device 100 and the advertisement distribution server 20 according to the control of the control unit 33.

  The content storage unit 32 is a storage device capable of reading and writing data, such as DRAM, SRAM, flash memory, and hard disk. The content storage unit 32 functions as a storage unit of the content distribution server 30. The content storage unit 32 stores information on pages on which content is arranged. For example, the content storage unit 32 stores an HTML file that forms a page and image data displayed on the page.

  The control unit 33 is a controller, and is realized, for example, by executing various programs stored in a storage device in the content distribution server 30 using a RAM or the like as a work area by a processor such as a CPU or MPU. The control unit 33 is a controller and may be realized by an integrated circuit such as an ASIC or FPGA, for example.

  As shown in FIG. 10, the control unit 33 includes a reception unit 34 and a distribution unit 35. The blocks (reception unit 34 and distribution unit 35) that constitute the control unit 33 are functional blocks that indicate the functions of the control unit 33, respectively. These functional blocks may be software blocks or hardware blocks. For example, each functional block described above may be one software module realized by software (including a microprogram), or may be one circuit block on a semiconductor chip (die). Of course, each functional block may be one processor or one integrated circuit. The method of configuring the functional block is arbitrary. In addition, the control part 33 may be comprised by the functional unit different from the above-mentioned functional block.

  The receiving unit 34 receives a main content acquisition request from the terminal device 100. For example, the reception unit 34 receives an application data acquisition request. If the main content is web page information, the accepting unit 34 accepts an HTTP request as a web page acquisition request.

  The distribution unit 35 distributes the main content information to the terminal device 100 when the reception unit 34 receives the main content acquisition request. Specifically, the distribution unit 35 acquires the main content information to be acquired from the content storage unit 32 from the content storage unit 32, and distributes the acquired main content information to the terminal device 100. At this time, control information may be included in the main content information.

  The control information may be a program written in a script language such as JavaScript (registered trademark). Of course, the control information may be information written in a computer language other than the script language. For example, the control information may be information described in a markup language such as HTML or XML, or may be information described in a style sheet language such as CSS or CSS3. In addition, the control information may be a program (for example, an application itself) that is described in a programming language such as Java (registered trademark), Switch, C language, or C ++, and that is compiled. If the terminal device 100 can finally execute the program, the control information may not be a compiled program. In addition, the control information may be data (program) provided in the form of an interpreter language (for example, a script language), a machine language, or an intermediate language.

  The control information may include advertisement content display instruction information. The display instruction may include the placement position of the advertisement content, the set values of the display areas A1 and A2, and the like. For example, the display instruction may include information indicating the positions and sizes of the display areas A1 and A2 with respect to the upper end of the content C1. In addition, the display instruction may include information indicating a user operation that triggers transition to another page, a state of the terminal device 100, and the like.

[5. Example of terminal device configuration]
Next, the configuration of the terminal device 100 will be described. The terminal device 100 is an information display device used by a user for browsing a page. The terminal device 100 is a communication terminal such as a smartphone, a tablet, or a mobile phone. If provided with a communication function, the terminal device 100 may be an information processing terminal such as a personal computer (notebook PC, desktop PC), PDA (Personal Digital Assistant) or the like. In this case, the information processing terminal is also a kind of communication terminal. The terminal device 100 is connected to the advertisement distribution server 20 and the content distribution server 30 via the network N.

  FIG. 11 is a diagram illustrating a configuration example of the terminal device 100 according to the embodiment. The terminal device 100 includes a communication unit 110, an input unit 120, a storage unit 130, an output unit 140, and a control unit 150. Note that the configuration shown in FIG. 11 is a functional configuration, and the hardware configuration may be different.

  The communication unit 110 is a communication interface that communicates with an external device. The communication unit 110 may be a network interface or a device connection interface. For example, the communication unit 110 may be a LAN interface such as a NIC, or may be a USB interface configured by a USB host controller, a USB port, or the like. The communication unit 110 may be a wired interface or a wireless interface. The communication unit 110 functions as a communication unit of the terminal device 100. The communication unit 110 communicates with the advertisement distribution server 20 and the content distribution server 30 according to the control of the control unit 150.

  The input unit 120 is an input device that accepts various inputs from the outside. For example, the input unit 120 is an operation device for a user to perform various operations such as a keyboard, a mouse, and operation keys. The input unit 120 functions as an input unit of the terminal device 100. When a touch panel is adopted for the terminal device 100, the touch panel is also included in the input unit 120. In this case, the user performs various operations by touching the screen with a finger or a stylus.

  The storage unit 130 is a storage device capable of reading and writing data, such as a DRAM (Dynamic Random Access Memory), an SRAM (Static Random Access Memory), a flash memory, and a hard disk. The storage unit 130 functions as a storage unit of the terminal device 100. The storage unit 130 stores application data. The application data may be web browser data. In the following description, a web browser is simply referred to as a browser.

  The output unit 140 is a device that performs various outputs such as sound, light, vibration, and images. The output unit 140 functions as an output unit of the terminal device 100. The output unit 140 includes a display device that displays various types of information. The display device is, for example, a liquid crystal display or an organic EL (Electro Luminescence) display. When a touch panel is adopted for the terminal device 100, the display device (hereinafter referred to as a screen) may be integrated with the input unit 120. The output unit 140 displays an image on the screen under the control of the control unit 150.

  The control unit 150 is a controller, and is realized, for example, by executing various programs stored in a storage device in the terminal device 100 using a RAM or the like as a work area by a processor such as a CPU or MPU. The control unit 150 is a controller, and may be realized by an integrated circuit such as an ASIC or FPGA, for example.

  As illustrated in FIG. 11, the control unit 150 includes a display unit 151 and a display control unit 152. The blocks (the display unit 151 and the display control unit 152) constituting the control unit 150 are functional blocks that indicate functions of the control unit 150, respectively. These functional blocks may be software blocks or hardware blocks. For example, each functional block described above may be one software module realized by software (including a microprogram), or may be one circuit block on a semiconductor chip (die). Of course, each functional block may be one processor or one integrated circuit. The method of configuring the functional block is arbitrary. Note that the control unit 150 may be configured with functional units different from the above-described functional blocks.

  The display unit 151 displays a three-dimensional object displayed on the screen on the content C1. For example, the display unit 151 displays the content C1 and the first object on the screen of the terminal device 100.

  The display unit 151 displays a polyhedron as a three-dimensional object. For example, the display unit 151 displays a cube or a rectangular parallelepiped as a three-dimensional object. The display unit 151 displays a sphere as a three-dimensional object. For example, the display unit 151 displays a sphere configured by connecting a plurality of surfaces as a three-dimensional object.

  A solid object is composed of a plurality of surfaces. Then, the display unit 151 displays the second content on at least one surface of the three-dimensional object. The display unit 151 may display a moving image on at least one surface of the three-dimensional object. In addition, the display unit 151 may display a still image that is one frame of a moving image on each surface of the three-dimensional object so that a moving image is generated when the three-dimensional object is rotated. The display unit 151 may display a second object that moves on the surface of the three-dimensional object on the surface of the three-dimensional object.

  The content C1 can be scrolled. And the display part 151 displays a moving image on the surface of a solid object.

  Further, the content C1 has a mirror surface area (predetermined display area) that can be displayed so that a three-dimensional object is reflected in a mirror. And the display part 151 displays a solid object on the mirror surface area | region of the content C1.

  The display control unit 152 rotates the three-dimensional object in the content C1 according to a user operation. For example, the display control unit 152 rotates the three-dimensional object based on a user operation on the content C1.

  In addition, the display control unit 152 rotates the three-dimensional object in conjunction with the scrolling of the content C1 by the user's scrolling operation.

  In addition, the display control unit 152 rotates the three-dimensional object based on a user operation on the three-dimensional object. At this time, when the user performs an operation for scrolling or rotating the content C1 or the three-dimensional object in the first direction, the display control unit 152 does not rotate the three-dimensional object in the first direction. C1 may be scrolled in the first direction. When the user performs an operation for scrolling or rotating the content C1 or the three-dimensional object in the second direction different from the first direction, the display control unit 152 moves the three-dimensional object in the second direction. It may be rotated.

  Further, the display control unit 152 rotates the three-dimensional object based on information from a sensor that detects the movement of the terminal device.

  In addition, the display control unit 152 rotates the polyhedron according to a user operation. For example, the display control unit 152 rotates a cube or a rectangular parallelepiped according to a user operation.

  Further, the display control unit 152 rotates the sphere according to the user's operation. For example, the display control unit 152 moves the second object toward an area that is not displayed on the screen of the surface of the three-dimensional object.

  Further, the display control unit 152 starts the reproduction of the moving image when the three-dimensional object on the content C1 is positioned in a predetermined area of the screen by the user's scroll operation. At this time, the display control unit 152 stops the reproduction of the moving image when a part or all of the three-dimensional object is out of the predetermined area, and continues the reproduction of the moving image when the three-dimensional object is positioned in the predetermined area again. You may resume.

  Further, the display control unit 152 stops the rotation of the three-dimensional object when the three-dimensional object on the content C1 is positioned in the end area of the screen by scrolling the content C1. Further, the display control unit 152 stops the rotation of the three-dimensional object so that the predetermined surface of the three-dimensional object is substantially in front. Further, the display control unit 152 stops the rotation of the three-dimensional object so that the content arranged on the predetermined surface of the three-dimensional object can be visually recognized. In addition, the display control unit 152 starts the reproduction of the moving image arranged on the three-dimensional object after the three-dimensional object stops rotating.

[6. Content configuration example)
When the user operates the terminal device 100 to access an arbitrary site, the terminal device 100 receives distribution of the main content from the content distribution server 30. Then, the terminal device 100 displays the received main content on the screen. Hereinafter, a configuration example of the main content will be described using the content C1 illustrated in FIG. 1 as an example.

  The content C1 is, for example, an arrangement surface (for example, an application screen) on which news, weather forecasts, received mail indexes and contents, a photo viewer, and other various contents are arranged. The content C1 may be a web page optimized for a smart device. In this case, the content C1 is described in HTML, XML (Extensible Markup Language) or the like.

  The content C1 is main content (for example, an application screen or a web page) optimized for a smart device. In the present embodiment, the horizontal length of the content C1 is the same as the horizontal length of the screen of the terminal device 100. In addition, the content C1 has a length in the vertical direction that is longer than the length in the vertical direction of the content display area of the terminal device 100 (area in which the main content is displayed). The content C1 can be scrolled with respect to the content display area.

  In the content C1, a plurality of contents are arranged in a tile shape. The content arranged in the content C1 is, for example, content such as news, weather forecast, received mail index and content, and photo viewer. The content arranged in the content C1 may be a moving image, a still image, text data, or the like. The content C1 can be operated and updated for each tiled content. The size, arrangement position, etc. of the tile may be different for each tile. In addition, the tile may be configured such that its size, arrangement position, and the like change according to a user's operation, or may automatically change at an arbitrary timing.

  In addition to the tiled content, the content C1 may include an input field for inputting a search keyword, a link to another web page, and the like. In addition, the content C1 includes an acquisition command that instructs to acquire the advertising content from the advertisement distribution server 20. For example, in the HTML file or the like forming the content C1, the URL of the advertisement distribution server 20, various scripts for acquiring and displaying the advertisement content, and the like are described as acquisition commands.

  The content C1 is described using a computer language capable of realizing dynamic content, such as CSS (Cascading Style Sheets), JavaScript (registered trademark), HTML5, or the like. Therefore, the content C1 can change the display mode of the content by a user operation. For example, the three-dimensional object T1 or the three-dimensional object T2 is rotated by scrolling the content C1.

  The concept of advertisement content includes not only commercial or non-profit advertisements but also volunteer recruitment, public advertisements, notification to the public, part of information related to the contents C1, and other arbitrary contents. The advertising content is not limited to content that directly includes information related to the advertising target. Images, video, characters, graphics, symbols, hyperlinks, as long as they widely inform information contained in other advertising content or information related to advertising content (for example, landing pages) Any content can be applied as the advertising content. In other words, any content can be applied as the advertising content as long as the content causes the user to have an interest different from the interest in the main content.

[7. Terminal device processing flow]
Next, a procedure of processing executed by the terminal device 100 that has executed the control information will be described with reference to FIG. FIG. 12 is a flowchart illustrating an example of the information display process.

  The terminal device 100 requests the content distribution server 30 to distribute main content (for example, content C1) in accordance with a user operation. Then, the terminal device 100 receives the main content from the content distribution server 30 (step S11). Next, when the main content distributed includes an advertisement content acquisition command, the terminal device 100 transmits an advertisement content request (distribution request) to the advertisement distribution server 20 (step S12).

  Next, the terminal device 100 determines whether advertisement content has been received (step S13). When the advertisement content has not been received (step S13: No), the terminal device 100 executes step S13 again.

  When the advertising content is received (step S13: Yes), the terminal device 100 displays the received content on the screen (step S14). At this time, if the main content includes a three-dimensional object, the terminal device 100 arranges the advertising content on the surface of the three-dimensional object. And the terminal device 100 discriminate | determines whether scroll operation was performed by the user (step S15). When the scroll operation is not performed (step S15: No), the terminal device 100 advances the process to step S20.

  When the scroll operation is performed (step S15: Yes), the terminal device 100 executes screen scrolling (step S16). And the terminal device 100 discriminate | determines whether the solid object in the main content was located in the predetermined area | region of a screen (step S17). For example, the terminal device 100 determines whether or not the three-dimensional object is located in a central area outside the edge area of the screen. When the three-dimensional object is not located in a predetermined area of the screen (step S17: No), the terminal device 100 proceeds with the process to step S19.

  When the three-dimensional object is located in a predetermined area of the screen (step S17: Yes), the terminal device 100 executes rotation of the three-dimensional object (step S18). Note that the terminal device 100 stops the rotation of the three-dimensional object when the three-dimensional object is located in the end region of the screen.

  Subsequently, the terminal device 100 determines whether or not the scrolling operation is finished (step S19). If the scrolling operation has not ended (step S19: No), the terminal device 100 returns the process to step S16. When the scrolling operation has been completed (step S19: Yes), the terminal device 100 determines whether a transition operation (for example, a page transition operation) has been performed by the user, such as a link tap (step S20).

  When transition operation is not performed (step S20: No), the terminal device 100 returns a process to step S15. When the transition operation is performed (step S20: Yes), the terminal device 100 transmits a request for main content (step S21). When the transmission of the request is completed, the terminal device 100 returns the process to step S11 and repeats the processes of steps S11 to S21.

[8. (Modification)
The above-described embodiment shows an example, and various changes and applications are possible.

[8-1. (About the content mode)
In the above-described embodiment, the first content is the main content, and the second content is the advertisement content. However, the first and second contents are not limited to the main contents and the advertisement contents. Both the first and second contents may be contents on the arrangement surface. At this time, the first and second contents may be contents other than the advertisement contents. The first and second contents are not limited to still images, moving images, and text information, and may be contents including a game, for example. The first and second contents may be contents including a so-called playable advertisement. The first and second contents may be contents including sound. The first and second contents may be auxiliary contents such as game menus and tutorials.

[8-2. About control information)
In the above-described embodiment, the terminal device 100 executes the information display process using the control information that the content distribution server 30 distributes with the main content. However, the embodiment is not limited to this. For example, the terminal device 100 may receive the above-described control information from the advertisement distribution server 20 together with the advertisement content information. And the terminal device 100 may perform an information display process according to the control information received from the advertisement delivery server 20.

  Further, the terminal device 100 may realize the above-described processing by downloading in advance an application that causes the terminal device 100 to execute the display processing of the content C1, the above-described information display processing, and the like, and execute the application. . The application program data may be distributed from a server such as a content distribution server. In this case, the program data itself of the application can be regarded as control information.

[8-3. Device configuration〕
In the above-described embodiment, an example in which the distribution system 1 includes the advertisement distribution server 20 and the content distribution server 30 has been described. However, the advertisement distribution server 20 and the content distribution server 30 are formed as one device. May be. In this case, the advertisement distribution server 20 illustrated in FIG. 8 includes, for example, the content storage unit 32, the reception unit 34, and the distribution unit 35 illustrated in FIG. Then, when receiving an acquisition request for main content from the terminal device 100, the advertisement distribution server 20 distributes main content not including an acquisition command to the terminal device 100 together with the advertisement content.

  Moreover, although the example in which the advertisement content is distributed from the advertisement distribution server 20 to the terminal device 100 has been described in the above embodiment, the content distribution server 30 acquires the advertisement content from the advertisement distribution server 20 and displays the acquired advertisement content. You may transmit to the terminal device 100 with the content C1.

  In the above-described embodiment, the terminal device 100 includes a touch panel screen, but the terminal device 100 may not include a touch panel screen. The terminal device 100 may have operation means other than the touch panel, such as a mouse and a keyboard. In the above-described embodiment, the scroll operation is performed using the touch panel. However, the scroll operation may be performed using an operation unit other than the touch panel, such as a mouse or a keyboard. The same applies to the click (tap) of content.

[8-4. About logs)
In addition, the terminal device 100 may take a log indicating whether or not advertisement content is displayed or a log of content selected by the user. More specifically, the terminal device 100 may take a log indicating whether or not advertisement content is displayed. Also. When the advertising content is a moving image, a log indicating whether or not the moving image (advertising content) has been played, to which playback position the moving image (advertising content) has been played, and the like may be taken.

  In addition, the terminal device 100 may measure the number of times advertisement content has been displayed, the number of times it has been selected, the playback time, and the like. Further, the terminal device 100 may take a log such as whether or not the advertisement content has been selected and at what timing the advertisement content has been selected. For example, the terminal device 100 may take a log indicating at which playback position the moving image (advertisement content) is selected. Further, the terminal device 100 may take a log indicating the display mode of the content C1 when the advertisement content is selected. For example, when the display of the content C1 is terminated before the reproduction of the moving image (advertisement content) is started, the terminal device 100 may acquire a log or the like indicating that the advertisement content is not displayed.

  The log acquired by the terminal device 100 in this manner is a useful log when updating the number of impressions of advertising content, updating CTR, billing processing for displaying advertising content, and reporting the advertising effect to the advertiser. For example, when the advertising content is displayed many times by scroll operation or when the advertising content is reproduced many times, it is predicted that the user is interested in the advertising content.

  For this reason, a log indicating that the display mode of the advertising content has been changed, a log indicating the display time of the moving image (advertising content), a log indicating the scroll operation from the initial screen, a log indicating whether or not the advertising content has been selected, etc. Can be an index indicating the degree of recognition of the user's advertisement.

  Therefore, the advertisement distribution server 20 may update the number of impressions, change the billing amount, or the like using each acquired log. For example, the advertisement distribution server 20 may change the billing amount according to the display time of advertisement content, the number of selections, and the like.

  Further, the log acquired by the terminal device 100 may be used for changing the content arranged on the landing page. For example, the terminal device 100 may display different landing pages when the advertising content is first displayed and when the advertising content is displayed again after being erased from the screen. In addition, the terminal device 100 acquires the same landing page when the advertising content is first displayed and when the advertising content is displayed again, and acquires the same landing page from the server that distributes the landing page. The contents of the log and the like may be notified, and the content arranged on the landing page may be changed.

[8-5. Terminal device operation record)
Further, the terminal device 100 described above may transmit to the advertisement distribution server 20 a record of how much the user has operated the terminal device 100 with respect to the content C1 displayed together with the advertisement content according to the embodiment. . Specifically, the terminal device 100 displays the content and number of scroll operations performed on the content C1 by the user when the advertising content is displayed, the user's selection operation, and the content when the user selects the advertising content. Record the display mode etc. of C1.

  In addition, the terminal device 100 transmits a call operation from the terminal device 100 (for example, SNS (Social Networking Service) for information specifying the number of scroll operations, the number of reload operations, the display processing, the content of advertisement content, the advertisement content, and the like described above. It is also possible to record various operations performed on the terminal device 100 by the user, such as writing to ()). Then, the terminal device 100 transmits information related to the operation history to the advertisement distribution server 20.

  In such a case, the advertisement distribution server 20 aggregates information related to the operation history distributed from the terminal device 100, and further acquires information obtained by analyzing the information. For example, the advertisement distribution server 20 determines whether the number of scroll operations, the number of times display processing has been performed, the type of landing page displayed, and the landing page when the advertisement content is distributed together with the control information. Information such as the type of the arranged content and the advertising effectiveness index such as CTR is compared.

  Here, the history of operations performed on the content C1 when the advertising content is distributed together with the control information can be an index indicating the advertising effect. That is, in the content C1 in which the advertising content with the control information according to the embodiment is displayed, not only the previous web page (landing page) is displayed by the selection of the advertising content but also by the user's operation. By changing the display mode of the content C1 or displaying the advertising content, the operation history itself indicating what operation has been performed can be said to be an index indicating the user's interest in the advertising content.

  For example, the advertisement distribution server 20 compares the content of the scroll operation, the number of times of the scroll operation, the number of times of reproduction and display of the advertisement content, the stay time of the content C1, and the like, so that the advertisement content with the control information according to the embodiment is obtained. When displayed, it is possible to provide an information indicating how much interest the advertisement content has generated, that is, how much interest the advertisement content has generated.

  Therefore, the advertisement distribution server 20 transmits information related to the operation history of the terminal device 100 to the advertiser terminal 10 to provide a report indicating an index of advertising effectiveness for the content C1 on which the advertising content according to the embodiment is displayed. Can do. Note that the advertisement distribution server 20 may transmit information and a log regarding the operation history of the terminal device 100 to the advertiser terminal 10 as they are.

  Thereby, the advertisement delivery server 20 can show the advertiser the usefulness of the display mode of the advertisement content with the control information according to the embodiment in the terminal device 100.

[8-6. Others]

  In the above embodiment, the advertisement content is arranged on the surface of the three-dimensional objects T1 and T2. However, content other than the advertisement content may be arranged on the surface of the three-dimensional objects T1 and T2.

  In the above-described embodiment, two solid objects are arranged in the content C1, but there may be one solid object arranged in the content C1, or more than two. Good. The plurality of solid objects arranged in the content C1 may have different shapes.

  In the above-described embodiment, the terminal device 100 rotates the three-dimensional object according to the user's touch panel operation. However, the user's operation of rotating the three-dimensional object is not limited to the touch panel operation. For example, the terminal device 100 may include an operation unit (operation unit) other than a touch panel such as a mouse or a keyboard. Then, the three-dimensional object may be rotated in accordance with a user operation using the operation means.

  Further, the terminal device 100 may rotate the three-dimensional object in accordance with a user operation for tilting the terminal device 100. For example, the terminal device 100 may include a sensor (for example, an acceleration sensor or a gyro sensor) that detects the movement of the terminal device 100. And the terminal device 100 may rotate a solid object based on the information from a sensor. The terminal device 100 may detect the tilt of the terminal device 100 based on information from the sensor and rotate the three-dimensional object in conjunction with the detected tilt.

  In addition, the terminal device 100 may display a still image that is one frame of a moving image on each surface of the stereoscopic object so that a moving image (for example, a flip manga) is generated when the stereoscopic object is rotated. At this time, the terminal device 100 may be configured to rotate the three-dimensional objects T1 and T2 in response to an operation on the three-dimensional objects T1 and T2. Thereby, a user's operation to a solid object can be invited. As a result, the terminal device 100 can improve the appeal effect of information related to the content.

  Moreover, the method of inviting the user's operation to the three-dimensional object is not limited to the above. For example, the terminal device 100 displays an object (second object) that moves on the surfaces of the three-dimensional objects T1 and T2 on the surfaces of the three-dimensional objects T1 and T2. For example, in the example of FIG. 3, the terminal device 100 moves an object (for example, a person, an airplane, a car, a ball, etc.) that freely moves on the six surfaces of the three-dimensional object T2 to the surface M21 on the front side of the three-dimensional object T2. To place. And the terminal device 100 moves the 2nd object toward the area | region which is not displayed on the screen of the solid object T2. In the example of FIG. 3, the terminal device 100 includes a surface M25 where the second object is located on the top surface, a surface M23 located on the side surface, a surface M26, a surface M22 located on the bottom surface, or It is moved toward the surface M24 located on the back surface. Also at this time, the terminal device 100 may be configured to rotate the three-dimensional objects T1 and T2 in response to an operation on the three-dimensional objects T1 and T2.

  In the above-described embodiment, the terminal device 100 arranges the three-dimensional objects T1 and T2 in the display areas A1 and A2 of the content C1, respectively. However, the terminal device 100 may arrange the three-dimensional objects T1 and T2 in an area other than the display areas A1 and A2. For example, the content C1 may have an area (hereinafter referred to as a mirror surface area) that can display a three-dimensional object so as to appear in a mirror. Then, the display unit 151 may display the three-dimensional objects T1 and T2 on the mirror area of the content C1. The display areas A1 and A2 shown in FIG. 1 may be replaced with mirror areas. As a result, the back side of the three-dimensional object (in the example of FIG. 1, the Z-axis minus direction side) appears in the mirror surface area behind the three-dimensional object. Since the invisible part of the back of the three-dimensional object can be seen, the appeal effect of the content can be enhanced. Note that the terminal device 100 may bend or refract the mirror surface region in a virtual 3D space so that the user viewing the bottom surface, top surface, and side surfaces of the three-dimensional object from the front of the three-dimensional object can be easily seen. The terminal device 100 may incline the mirror surface area with respect to the screen (XY plane) of the terminal device 100.

  In the above-described embodiment, the first object is a three-dimensional object. However, the first object is not necessarily a three-dimensional object. For example, the first object may be a plate-like panel that can freely move in a virtual 3D space. In this case, the three-dimensional object described in the above embodiment can be rephrased as a panel or the like.

  In addition, among the processes described in the above embodiment, all or part of the processes described as being automatically performed can be performed manually, or the processes described as being performed manually can be performed. All or a part can be automatically performed by a known method. In addition, the processing procedures, specific names, and information including various data and parameters shown in the document and drawings can be arbitrarily changed unless otherwise specified. For example, the various types of information illustrated in each drawing is not limited to the illustrated information.

  Further, each component of each illustrated apparatus is functionally conceptual, and does not necessarily need to be physically configured as illustrated. In other words, the specific form of distribution / integration of each device is not limited to that shown in the figure, and all or a part thereof may be functionally or physically distributed or arbitrarily distributed in arbitrary units according to various loads or usage conditions. Can be integrated and configured.

  In addition, the above-described embodiments can be appropriately combined in an area where the processing contents do not contradict each other.

  Further, the control device that controls the advertisement distribution server 20, the content distribution server 30, or the terminal device 100 according to the present embodiment may be realized by a dedicated computer system or may be realized by a normal computer system. For example, a program for executing the above-described operation is stored and distributed in a computer-readable recording medium such as an optical disk, a semiconductor memory, a magnetic tape, or a flexible disk, the program is installed in the computer, and the above-described processing is performed. You may comprise a control apparatus by performing. The control device may be an external device (for example, a personal computer) of the terminal device 100, or may be an internal device (for example, the control unit 23, the control unit 33, or the control unit 150). Further, the program may be stored in a disk device provided in a server device on a network such as the Internet so that it can be downloaded to a computer. Further, the above-described functions may be realized by cooperation between an OS (Operating System) and application software. In this case, a part other than the OS may be stored and distributed in a medium, or a part other than the OS may be stored in a server device and downloaded to a computer.

[9. Hardware configuration)
The advertisement distribution server 20, the content distribution server 30, or the terminal device 100 according to the embodiment and the modification can be realized by a computer 1000 having a configuration as shown in FIG. FIG. 13 is a hardware configuration diagram illustrating an example of a computer that realizes the functions of the advertisement distribution server 20, the content distribution server 30, or the terminal device 100. The computer 1000 includes a CPU (Central Processing Unit) 1100, a RAM 1200, a ROM 1300, an HDD (Hard Disk Drive) 1400, a communication interface (I / F) 1500, an input / output interface (I / F) 1600, and a media interface (I / F). ) 1700.

  The CPU 1100 operates based on a program stored in the ROM 1300 or the HDD 1400 and controls each unit. The ROM 1300 stores a boot program executed by the CPU 1100 when the computer 1000 is started up, a program depending on the hardware of the computer 1000, and the like.

  The HDD 1400 stores programs executed by the CPU 1100, data used by the programs, and the like. The communication interface 1500 receives data from other devices via the network N and sends the data to the CPU 1100, and transmits data generated by the CPU 1100 to other devices via the network N.

  The CPU 1100 controls an output device such as a display and a printer and an input device such as a keyboard and a mouse via an input / output interface 1600. The CPU 1100 acquires data from the input device via the input / output interface 1600. In addition, the CPU 1100 outputs the generated data to the output device via the input / output interface 1600.

  The media interface 1700 reads a program or data stored in the recording medium 1800 and provides it to the CPU 1100 via the RAM 1200. The CPU 1100 loads such a program from the recording medium 1800 onto the RAM 1200 via the media interface 1700, and executes the loaded program. The recording medium 1800 is, for example, an optical recording medium such as a DVD (Digital Versatile Disc) or PD (Phase change rewritable disk), a magneto-optical recording medium such as an MO (Magneto-Optical disk), a tape medium, a magnetic recording medium, or a semiconductor memory. Etc.

  For example, when the computer 1000 functions as the advertisement distribution server 20, the content distribution server 30, or the terminal device 100 according to the embodiment, the CPU 1100 of the computer 1000 executes the program loaded on the RAM 1200, thereby controlling the control unit 23. The function of the control unit 33 or the control unit 150 is realized. The CPU 1100 of the computer 1000 reads these programs from the recording medium 1800 and executes them. However, as another example, these programs may be acquired from other devices via the network N.

[10. effect〕
As described above, the terminal device 100 displays the three-dimensional object displayed on the screen on the content C1. And the terminal device 100 rotates the solid object in the content C1 according to a user's operation. Thereby, the terminal device 100 can make a user pay attention to the rotating solid object. As a result, the terminal device 100 can improve the appeal effect of information related to the content.

  Further, the terminal device 100 rotates the three-dimensional object based on a user operation on the content C1. Thereby, the terminal device 100 can improve the appeal effect of the information which concerns on a content.

  The content C1 can be scrolled. Then, the terminal device 100 rotates the three-dimensional object in conjunction with the scrolling of the content C1 by the user's scrolling operation. Thereby, the terminal device 100 can improve the appeal effect of the information which concerns on a content.

  Further, the terminal device 100 rotates the three-dimensional object based on a user operation on the three-dimensional object. Since the three-dimensional object can be operated, the terminal device 100 can attract the user's interest to the content C1 having the three-dimensional object. As a result, the terminal device 100 can improve the appeal effect of information related to the content.

  In addition, when the user performs an operation for scrolling or rotating the content C1 or the three-dimensional object in the first direction, the terminal device 100 does not rotate the three-dimensional object in the first direction. Scroll in the first direction. In addition, when the user performs an operation for scrolling or rotating the content C1 or the three-dimensional object in the second direction different from the first direction, the terminal device 100 rotates the three-dimensional object in the second direction. Let Thereby, both the scroll operation of the content C1 and the rotation operation of the three-dimensional object can be achieved. As a result, the terminal device 100 can improve the appeal effect of information related to the content.

  Further, the terminal device 100 displays the content C1 and the three-dimensional object on the screen of the terminal device 100. Then, the terminal device 100 rotates the three-dimensional object based on information from a sensor that detects the movement of the terminal device 100. Since the three-dimensional object rotates only by tilting the terminal device 100, the terminal device 100 can attract the user's attention to the three-dimensional object. As a result, the terminal device 100 can improve the appeal effect of information related to the content.

  Moreover, the terminal device 100 displays a polyhedron as a three-dimensional object. And the terminal device 100 rotates a polyhedron according to a user's operation. Thereby, the terminal device 100 can improve the appeal effect of the information which concerns on a content.

  Moreover, the terminal device 100 displays a cube or a rectangular parallelepiped as a three-dimensional object. And the terminal device 100 rotates a cube or a rectangular parallelepiped according to a user's operation. Thereby, the terminal device 100 can improve the appeal effect of the information which concerns on a content.

  The terminal device 100 displays a sphere as a three-dimensional object. And the terminal device 100 rotates a sphere according to a user's operation. Thereby, the terminal device 100 can improve the appeal effect of the information which concerns on a content.

  In addition, the terminal device 100 displays a sphere configured by connecting a plurality of surfaces as a three-dimensional object. Thereby, the terminal device 100 can improve the appeal effect of the information which concerns on a content.

  A solid object is composed of a plurality of surfaces. Then, the terminal device 100 displays the second content on at least one surface of the three-dimensional object. Thereby, the terminal device 100 can improve the appeal effect of the information which concerns on a content.

  A solid object is composed of a plurality of surfaces. And the terminal device 100 displays a moving image on the at least 1 surface of a solid object. Thereby, the terminal device 100 can improve the appeal effect of the information which concerns on a content.

  A solid object is composed of a plurality of surfaces. And the terminal device 100 displays the still image used as one frame of a moving image on each surface of a solid object so that it may become a moving image when a solid object is rotated. Thereby, since a user's interest can be attracted, the terminal device 100 can improve the appeal effect of the information regarding a content.

  In addition, the terminal device 100 displays the second object that moves on the surface of the three-dimensional object on the surface of the three-dimensional object. And the terminal device 100 moves the 2nd object toward the area | region which is not displayed on the screen of the surface of a solid object. Thereby, the user's desire to rotate the three-dimensional object can be evoked. As a result, the user's interest can be attracted, so that the terminal device 100 can improve the appeal effect of information related to the content.

  The content C1 can be scrolled. And the terminal device 100 displays a moving image on the surface of a solid object. And the terminal device 100 starts reproduction | regeneration of a moving image, when the solid object on the content C1 is located in the predetermined area | region of a screen by a user's scroll operation. Thereby, since a moving image is reproduced at a position where the user can easily view, the user can be attracted to the moving image. As a result, the terminal device 100 can improve the appeal effect of information related to the content.

  Further, the terminal device 100 stops the reproduction of the moving image when a part or all of the three-dimensional object is out of the predetermined area, and resumes the reproduction of the moving image when the three-dimensional object is positioned again in the predetermined area. . This prevents the user from showing the moving image many times from the beginning. As a result, the terminal device 100 can improve the appeal effect of information related to the content.

  The content C1 can be scrolled. Then, the terminal device 100 stops the rotation of the three-dimensional object when the three-dimensional object on the content C1 is positioned in the end area of the screen by scrolling the content C1. As a result, the user is less troubled by the movement of the three-dimensional object when concentrating on the content C1. As a result, the terminal device 100 can improve the appeal effect of information related to the content.

  Further, the content C1 has a predetermined display area that can be displayed so that a three-dimensional object is reflected in a mirror. The terminal device 100 displays the three-dimensional object on the predetermined display area of the content C1. Thereby, the user can see the three-dimensional object from various directions through the predetermined display area. As a result, the terminal device 100 can improve the appeal effect of information related to the content.

  A solid object is composed of a plurality of surfaces. Then, the terminal device 100 stops the rotation of the three-dimensional object so that the predetermined surface of the three-dimensional object is substantially in front. As a result, the user can easily see the content arranged in the three-dimensional object. As a result, the terminal device 100 can improve the appeal effect of information related to the content.

  A solid object is composed of a plurality of surfaces. And the terminal device 100 stops rotation of a solid object so that the content arrange | positioned on the predetermined surface of a solid object can be visually recognized. As a result, the user can easily see the content arranged in the three-dimensional object. As a result, the terminal device 100 can improve the appeal effect of information related to the content.

  A solid object is composed of a plurality of surfaces. A moving image is displayed on at least one surface of the three-dimensional object. And the terminal device 100 starts reproduction | regeneration of the moving image arrange | positioned at a solid object after the rotation of a solid object stops. Thereby, the user can easily view the moving image arranged on the three-dimensional object. As a result, the terminal device 100 can improve the appeal effect of information related to the content.

  As described above, some of the embodiments of the present application have been described in detail with reference to the drawings. However, these are merely examples, and various modifications, including the aspects described in the disclosure section of the invention, based on the knowledge of those skilled in the art, It is possible to implement the present invention in other forms with improvements.

  In addition, the “section (module, unit)” described above can be read as “means” or “circuit”. For example, the display unit can be read as display means or a display circuit. Similarly, the display control unit can be read as display control means or a display control circuit.

DESCRIPTION OF SYMBOLS 1 ... Distribution system 10 ... Advertiser terminal 20 ... Advertisement distribution server 21, 31, 110 ... Communication part 22 ... Memory | storage part 23, 33, 150 ... Control part 24 ... Advertisement database 25 ... Submission reception part 26 ... Request reception part 27 ... Advertising selection unit 28 ... Distribution unit 30 ... Content distribution server 32 ... Content storage unit 34 ... Reception unit 35 ... Distribution unit 100 ... Terminal device 120 ... Input unit 130 ... Storage unit 140 ... Output unit 151 ... Display unit 152 ... Display control Part A1, A2 ... Display area C1 ... Contents C11 to C16, C21 to C26 ... Advertising contents M11 to M16, M21 to M26 ... Surface T1, T2 ... Solid objects

Claims (39)

A display procedure for displaying the first object, which is a three-dimensional object displayed on the screen, on the first content;
Is executed and the display control procedure for rotating the first object in the first content according to a user operation, to the computer,
The display control procedure includes:
When the user performs an operation for scrolling or rotating the first content or the first object in the first direction, the first object is not rotated in the first direction. , Scroll the first content in a first direction,
When the user performs an operation for scrolling or rotating the first content or the first object in a second direction different from the first direction, the first object is Rotate in the direction of
An information display program characterized by processing. A display procedure for displaying the first object, which is a three-dimensional object displayed on the screen, on the first content;
Causing the computer to execute a display control procedure for rotating the first object in the first content in response to a user operation,
The first object is composed of a plurality of surfaces,
The display procedure displays second content on at least one surface of the first object.
An information display program characterized by processing. The first object is composed of a plurality of surfaces,
The display procedure displays a moving image as the second content on at least one surface of the first object.
The information display program according to claim 2 , wherein the information display program is a process. A display procedure for displaying the first object, which is a three-dimensional object displayed on the screen, on the first content;
Causing the computer to execute a display control procedure for rotating the first object in the first content in response to a user operation,
The first object is composed of a plurality of surfaces,
The display procedure displays a still image that is one frame of the moving image on each surface of the first object so that a moving image is obtained when the first object is rotated.
An information display program characterized by processing. A display procedure for displaying the first object, which is a three-dimensional object displayed on the screen, on the first content;
Causing the computer to execute a display control procedure for rotating the first object in the first content in response to a user operation,
The display procedure displays a second object moving on the surface of the first object on the surface of the first object,
The display control procedure moves the second object toward a region not displayed on the screen of the surface of the first object.
An information display program characterized by processing. A display procedure for displaying the first object, which is a three-dimensional object displayed on the screen, on the first content;
Causing the computer to execute a display control procedure for rotating the first object in the first content in response to a user operation,
The first content is scrollable;
The display procedure displays a moving image on the surface of the first object,
The display control procedure starts reproduction of the moving image when the first object on the first content is positioned in a predetermined area of the screen by the user's scroll operation.
An information display program characterized by processing. In the display control procedure, when a part or all of the first object deviates from the predetermined area, the reproduction of the moving image is stopped, and when the first object is located in the predetermined area again. Resume playback from the video,
The information display program according to claim 6 , wherein the information display program is a process. A display procedure for displaying the first object, which is a three-dimensional object displayed on the screen, on the first content;
Causing the computer to execute a display control procedure for rotating the first object in the first content in response to a user operation,
The first content is scrollable;
The display control procedure stops the rotation of the first object when the first object on the first content is positioned in an end area of the screen by scrolling the first content.
An information display program characterized by processing. A display procedure for displaying the first object, which is a three-dimensional object displayed on the screen, on the first content;
Causing the computer to execute a display control procedure for rotating the first object in the first content in response to a user operation,
The first content has a predetermined display area that can be displayed so that a three-dimensional object is reflected in a mirror,
The display procedure displays the first object on the predetermined display area of the first content.
An information display program characterized by processing. A display procedure for displaying the first object, which is a three-dimensional object displayed on the screen, on the first content;
Causing the computer to execute a display control procedure for rotating the first object in the first content in response to a user operation,
The first object is composed of a plurality of surfaces,
The display control procedure stops the rotation of the first object so that a predetermined surface of the first object is substantially in front.
An information display program characterized by processing. A display procedure for displaying the first object, which is a three-dimensional object displayed on the screen, on the first content;
Causing the computer to execute a display control procedure for rotating the first object in the first content in response to a user operation,
The first object is composed of a plurality of surfaces,
The display control procedure stops the rotation of the first object so that content arranged on a predetermined surface of the first object can be visually recognized.
An information display program characterized by processing. The first object is composed of a plurality of surfaces,
Wherein the display step displays the moving image as said second content on at least one surface of said first object,
The display control procedure starts reproduction of a moving image arranged on the first object after the rotation of the first object stops.
4. The information display program according to claim 2 , wherein the information display program is a process. An information display method executed by the information display device,
A display step of displaying a first object, which is a three-dimensional object displayed on the screen, on the first content;
Look including a display control step of rotating said first object in the first content according to a user operation,
In the display control step,
When the user performs an operation for scrolling or rotating the first content or the first object in the first direction, the first object is not rotated in the first direction. , Scroll the first content in a first direction,
When the user performs an operation for scrolling or rotating the first content or the first object in a second direction different from the first direction, the first object is Rotate in the direction of
Information display wherein a call. An information display method executed by the information display device,
A display step of displaying a first object, which is a three-dimensional object displayed on the screen, on the first content;
A display control step of rotating the first object in the first content in response to a user operation,
The first object is composed of a plurality of surfaces,
In the display step, second content is displayed on at least one surface of the first object.
An information display method characterized by that. An information display method executed by the information display device,
A display step of displaying a first object, which is a three-dimensional object displayed on the screen, on the first content;
A display control step of rotating the first object in the first content in response to a user operation,
The first object is composed of a plurality of surfaces,
In the display step, a still image that is one frame of the moving image is displayed on each surface of the first object so as to be a moving image when the first object is rotated.
An information display method characterized by that. An information display method executed by the information display device,
A display step of displaying a first object, which is a three-dimensional object displayed on the screen, on the first content;
A display control step of rotating the first object in the first content in response to a user operation,
In the display step, a second object that moves on the surface of the first object is displayed on the surface of the first object;
In the display control step, the second object is moved toward a region not displayed on the screen of the surface of the first object.
An information display method characterized by that. An information display method executed by the information display device,
A display step of displaying a first object, which is a three-dimensional object displayed on the screen, on the first content;
A display control step of rotating the first object in the first content in response to a user operation,
The first content is scrollable;
In the display step, a moving image is displayed on the surface of the first object,
In the display control step, when the first object on the first content is positioned in a predetermined area of the screen by the user's scroll operation, the reproduction of the moving image is started.
An information display method characterized by that. An information display method executed by the information display device,
A display step of displaying a first object, which is a three-dimensional object displayed on the screen, on the first content;
A display control step of rotating the first object in the first content in response to a user operation,
The first content is scrollable;
In the display control step, when the first object on the first content is positioned in an end area of the screen by scrolling the first content, the rotation of the first object is stopped.
An information display method characterized by that. An information display method executed by the information display device,
A display step of displaying a first object, which is a three-dimensional object displayed on the screen, on the first content;
A display control step of rotating the first object in the first content in response to a user operation,
The first content has a predetermined display area that can be displayed so that a three-dimensional object is reflected in a mirror,
In the display step, the first object is displayed on the predetermined display area of the first content.
An information display method characterized by that. An information display method executed by the information display device,
A display step of displaying a first object, which is a three-dimensional object displayed on the screen, on the first content;
A display control step of rotating the first object in the first content in response to a user operation,
The first object is composed of a plurality of surfaces,
In the display control step, the rotation of the first object is stopped so that the predetermined surface of the first object is substantially in front.
An information display method characterized by that. An information display method executed by the information display device,
A display step of displaying a first object, which is a three-dimensional object displayed on the screen, on the first content;
A display control step of rotating the first object in the first content in response to a user operation,
The first object is composed of a plurality of surfaces,
In the display control step, the rotation of the first object is stopped so that the content arranged on a predetermined surface of the first object can be visually recognized.
An information display method characterized by that. A display unit for displaying a first object which is a three-dimensional object displayed on the screen on the first content;
And a display control unit for rotating the first object in the first content according to a user operation,
The display control unit
When the user performs an operation for scrolling or rotating the first content or the first object in the first direction, the first object is not rotated in the first direction. , Scroll the first content in a first direction,
When the user performs an operation for scrolling or rotating the first content or the first object in a second direction different from the first direction, the first object is Rotate in the direction of
Information display device comprising a call. A display unit for displaying a first object which is a three-dimensional object displayed on the screen on the first content;
A display control unit that rotates the first object in the first content in response to a user operation,
The first object is composed of a plurality of surfaces,
The display unit displays second content on at least one surface of the first object;
An information display device characterized by that. A display unit for displaying a first object which is a three-dimensional object displayed on the screen on the first content;
A display control unit that rotates the first object in the first content in response to a user operation,
The first object is composed of a plurality of surfaces,
The display unit displays a still image that is one frame of the moving image on each surface of the first object so that a moving image is obtained when the first object is rotated.
An information display device characterized by that. A display unit for displaying a first object which is a three-dimensional object displayed on the screen on the first content;
A display control unit that rotates the first object in the first content in response to a user operation,
The display unit displays a second object moving on the surface of the first object on the surface of the first object,
The display control unit moves the second object toward a region not displayed on the screen of the surface of the first object.
An information display device characterized by that. A display unit for displaying a first object which is a three-dimensional object displayed on the screen on the first content;
A display control unit that rotates the first object in the first content in response to a user operation,
The first content is scrollable;
The display unit displays a moving image on a surface of the first object;
The display control unit starts playback of the moving image when the first object on the first content is positioned in a predetermined region of the screen by the user's scroll operation.
An information display device characterized by that. A display unit for displaying a first object which is a three-dimensional object displayed on the screen on the first content;
A display control unit that rotates the first object in the first content in response to a user operation,
The first content is scrollable;
The display control unit stops the rotation of the first object when the first object on the first content is positioned in an end region of the screen by scrolling the first content.
An information display device characterized by that. A display unit for displaying a first object which is a three-dimensional object displayed on the screen on the first content;
A display control unit that rotates the first object in the first content in response to a user operation,
The first content has a predetermined display area that can be displayed so that a three-dimensional object is reflected in a mirror,
The display unit displays the first object on the predetermined display area of the first content;
An information display device characterized by that. A display unit for displaying a first object which is a three-dimensional object displayed on the screen on the first content;
A display control unit that rotates the first object in the first content in response to a user operation,
The first object is composed of a plurality of surfaces,
The display control unit stops the rotation of the first object so that a predetermined surface of the first object is substantially in front of the first object;
An information display device characterized by that. A display unit for displaying a first object which is a three-dimensional object displayed on the screen on the first content;
A display control unit that rotates the first object in the first content in response to a user operation,
The first object is composed of a plurality of surfaces,
The display control unit stops the rotation of the first object so that the content arranged on a predetermined surface of the first object can be visually recognized;
An information display device characterized by that. A distribution unit that distributes control information to a terminal device that displays information on a screen;
The distribution unit distributes the control information to the terminal device,
Display processing for displaying a first object which is a three-dimensional object displayed on the screen on the first content;
The controls the terminal device so as to execute a display control process for rotating the first object in the first content according to a user operation,
In the display control process,
When the user performs an operation for scrolling or rotating the first content or the first object in the first direction, the first object is not rotated in the first direction. , Scroll the first content in a first direction,
When the user performs an operation for scrolling or rotating the first content or the first object in a second direction different from the first direction, the first object is Rotate in the direction of
Delivery device comprising a call. A distribution unit that distributes control information to a terminal device that displays information on a screen;
The distribution unit distributes the control information to the terminal device,
Display processing for displaying a first object which is a three-dimensional object displayed on the screen on the first content;
Controlling the terminal device to execute display control processing for rotating the first object in the first content according to a user operation,
The first object is composed of a plurality of surfaces,
In the display process, the second content is displayed on at least one surface of the first object.
A distribution apparatus characterized by that. A distribution unit that distributes control information to a terminal device that displays information on a screen;
The distribution unit distributes the control information to the terminal device,
Display processing for displaying a first object which is a three-dimensional object displayed on the screen on the first content;
Controlling the terminal device to execute display control processing for rotating the first object in the first content according to a user operation,
The first object is composed of a plurality of surfaces,
In the display process, a still image that is one frame of the moving image is displayed on each surface of the first object so that a moving image is obtained when the first object is rotated.
A distribution apparatus characterized by that. A distribution unit that distributes control information to a terminal device that displays information on a screen;
The distribution unit distributes the control information to the terminal device,
Display processing for displaying a first object which is a three-dimensional object displayed on the screen on the first content;
Controlling the terminal device to execute display control processing for rotating the first object in the first content according to a user operation,
In the display process, a second object that moves on the surface of the first object is displayed on the surface of the first object;
In the display control process, the second object is moved toward an area not displayed on the screen of the surface of the first object.
A distribution apparatus characterized by that. A distribution unit that distributes control information to a terminal device that displays information on a screen;
The distribution unit distributes the control information to the terminal device,
Display processing for displaying a first object which is a three-dimensional object displayed on the screen on the first content;
Controlling the terminal device to execute display control processing for rotating the first object in the first content according to a user operation,
The first content is scrollable;
In the display process, a moving image is displayed on the surface of the first object,
In the display control process, when the first object on the first content is positioned in a predetermined area of the screen by the user's scroll operation, the reproduction of the moving image is started.
A distribution apparatus characterized by that. A distribution unit that distributes control information to a terminal device that displays information on a screen;
The distribution unit distributes the control information to the terminal device,
Display processing for displaying a first object which is a three-dimensional object displayed on the screen on the first content;
Controlling the terminal device to execute display control processing for rotating the first object in the first content according to a user operation,
The first content is scrollable;
In the display control process, when the first object on the first content is positioned in an end region of the screen by scrolling the first content, the rotation of the first object is stopped.
A distribution apparatus characterized by that. A distribution unit that distributes control information to a terminal device that displays information on a screen;
The distribution unit distributes the control information to the terminal device,
Display processing for displaying a first object which is a three-dimensional object displayed on the screen on the first content;
Controlling the terminal device to execute display control processing for rotating the first object in the first content according to a user operation,
The first content has a predetermined display area that can be displayed so that a three-dimensional object is reflected in a mirror,
In the display process, the first object is displayed on the predetermined display area of the first content.
A distribution apparatus characterized by that. A distribution unit that distributes control information to a terminal device that displays information on a screen;
The distribution unit distributes the control information to the terminal device,
Display processing for displaying a first object which is a three-dimensional object displayed on the screen on the first content;
Controlling the terminal device to execute display control processing for rotating the first object in the first content according to a user operation,
The first object is composed of a plurality of surfaces,
In the display control process, the rotation of the first object is stopped so that the predetermined surface of the first object is substantially in front.
A distribution apparatus characterized by that. A distribution unit that distributes control information to a terminal device that displays information on a screen;
The distribution unit distributes the control information to the terminal device,
Display processing for displaying a first object which is a three-dimensional object displayed on the screen on the first content;
Controlling the terminal device to execute display control processing for rotating the first object in the first content according to a user operation,
The first object is composed of a plurality of surfaces,
In the display control process, the rotation of the first object is stopped so that the content arranged on a predetermined surface of the first object can be visually recognized.
A distribution apparatus characterized by that.

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