JP2018194749A - Information display program, information display device, information display method, and distribution device - Google Patents

Abstract

To improve appealing effects of a moving image contained in content.SOLUTION: An information display program causes a computer to perform: a determination procedure for determining permeability of a pixel at a position of a first moving image corresponding to a position of a pixel in a reference moving image corresponding to the first moving image on the basis of brightness information of the pixel; and a display procedure for displaying the first moving image and prescribed content in a superimposed manner according to the permeability determined by the determination procedure.SELECTED DRAWING: Figure 1

Description

  The present invention relates to an information display program, an information display device, an information display method, and a distribution device.

  Conventionally, a technique for displaying a plurality of information on an arbitrary information display device such as a smart device such as a smartphone or a tablet PC (Personal Computer), a desktop PC, or the like is known. As an example of such a technique, content containing a moving image is displayed on the screen, and the moving image is played according to the position indicated by the user on the screen, thereby generating interest in the moving image included in the content. The technology to make it known is known.

JP 2014-049095 A

  However, in the above-described conventional technology, it cannot be said that the appeal effect of the moving image included in the content is necessarily high. For example, in the prior art, when the position indicated by the user on the screen is within an area that is a predetermined distance away from the area of the moving image included in the content, the moving image is only played back. It was not always possible to exert the appeal effect of the included videos.

  The present application has been made in view of the above, and an object thereof is to provide an information display program, an information display device, an information display method, and a distribution device that improve the appeal effect of a moving image included in content.

  The information display program according to the present application determines to the computer to determine the transparency of the pixel at the position of the first moving image corresponding to the position of the pixel based on the luminance information of the pixel in the reference moving image corresponding to the first moving image. A procedure and a display procedure for displaying the first moving image and the predetermined content in an overlapping manner according to the transparency determined by the determination procedure are executed.

  According to one aspect of the embodiment, there is an effect that the appeal effect of the moving image included in the content can be improved.

FIG. 1 is a diagram illustrating an example of a terminal device according to the embodiment. FIG. 2 is a diagram illustrating a configuration example of a distribution system according to the embodiment. FIG. 3 is a diagram illustrating a configuration example of the advertisement distribution server according to the embodiment. FIG. 4 is a diagram illustrating an example of information stored in the advertisement database according to the embodiment. FIG. 5 is a diagram illustrating a configuration example of the content distribution server according to the embodiment. FIG. 6 is a diagram illustrating a configuration example of the terminal device according to the embodiment. FIG. 7 is a diagram illustrating an example of content including a moving image and a reference moving image corresponding to the moving image. FIG. 8 is a diagram illustrating an example of a process in which the terminal device according to the embodiment displays a plurality of moving images in an overlapping manner. FIG. 9 is a flowchart illustrating an example of a flow of display processing executed by the terminal device according to the embodiment. FIG. 10 is a hardware configuration diagram illustrating an example of a computer that realizes the function of the advertisement distribution server.

  Hereinafter, an embodiment for implementing an information display program, an information display device, an information display method, and a distribution device according to the present application (hereinafter referred to as “embodiment”) will be described in detail with reference to the drawings. The information display program, the information display device, the information display method, and the distribution device according to the present application are not limited by this embodiment. In the following embodiments, the same portions are denoted by the same reference numerals, and redundant description is omitted.

[1. Example of terminal device]
First, an example of processing executed by the terminal device 100, which is an example of an information display device, will be described with reference to FIG. FIG. 1 is a diagram illustrating an example of a terminal device according to the embodiment. FIG. 1 illustrates an example in which content C10 and content C23 are displayed by the terminal device 100.

  In the following description, it is a reference position when the content C10 or the content C23 is displayed on the screen, and when the content C10 or the content C23 is displayed, the uppermost end on the screen is the content C10. And the upper end of the content C23. In addition, among ends generated when the content C10 and the content C23 are displayed on the screen, an end arranged on the lowermost side on the screen is described as a lower end of the content C10 and the content C23. In addition, among the ends generated when the content C10 and the content C23 are displayed on the screen, the left end with respect to the upper end and the lower end is described as the left end of the content C10 and the content C23, and the right end with respect to the upper end and the lower end is described. It is described as the right end of the content C10 or the content C23.

  Moreover, in the following description, it is an edge used as the reference | standard at the time of displaying the content C10 or the content C23 among screens, The edge of the direction where the upper side of the content C10 or the content C23 is displayed is described as the upper end of a screen, The end in the direction in which the lower side of the content C10 or the content C23 is displayed is described as the lower end of the screen. In addition, the direction in which the upper ends of the content C10 and the content C23 are displayed on the screen of the terminal device 100 is described as the screen upper direction, and the direction in which the lower ends of the content C10 and the content C23 are arranged on the screen is the screen downward direction. It describes. In addition, the direction in which the left end of the content C10 or content C20 is displayed on the screen of the terminal device 100 is described as the screen left direction, and the direction in which the right end of the content C10 or content C23 is arranged on the screen is the screen right direction. It describes.

  The terminal device 100 illustrated in FIG. 1 is a smart device such as a smartphone or a tablet terminal, and can communicate with an arbitrary server device via a wireless communication network such as 3G (Generation) or LTE (Long Term Evolution). It is a portable terminal device that can be used. The terminal device 100 includes an output unit 130 such as a liquid crystal display. The terminal device 100 is assumed to employ a touch panel. That is, the user of the terminal device 100 performs various operations by touching the display surface of the output unit 130 (hereinafter sometimes referred to as a screen) with a finger or a stylus.

  The content C10 is, for example, a web page on which news, weather forecasts, received mail indexes and contents, a photo viewer, and other various contents are arranged. For example, the content C10 is a web page described in HTML (Hyper Text Markup Language), XML (Extensible Markup Language), or the like. In the following description, it is assumed that the content C10 is a so-called portal site web page. The content C10 is a web page optimized for a smart device, and the horizontal display size is the same as the horizontal display size of the screen of the terminal device 100. Further, the content C10 is a web page whose vertical display size is longer than the vertical display size of the output unit 130 of the terminal device 100, and content related to a plurality of news such as the movie “Sample Shark” release is arranged. It is assumed that

  Note that the content C10 is, for example, news, weather forecasts, received mail index and content, photo viewer, and other various types of content arranged in independent tiles, and is operated for each content arranged in tiles. Or content that can be updated. In such a case, the size of each tile arranged in the content C10, the arrangement position, and the number of tiles arranged may be automatically changed for each tile, or may be changed according to a user operation. Such content C10 may include an input field for inputting a search keyword, a link to another web page, and the like. In addition to the web page, any content can be adopted as the content C10.

  The content C23 is content displayed together with the content C10, for example, content related to an advertisement. In the example illustrated in FIG. 1, the content C23 is a moving image that is displayed over the web page C10. As will be described later, the control information described in a script language such as JavaScript (registered trademark) or CSS controls the display mode of the content C20, so that the content C23 is displayed over the content C10.

  The content C20 includes content C21 and content C22. Specifically, the content C21 is included in the first area of the content C20. The content C22 is included in the second area of the content C20.

  Here, the content C21 is an original moving image that is a source of the content C23. On the other hand, the content C22 is a reference moving image corresponding to the content C21. For example, the content C22 is a reference moving image in which an area where an object (for example, a subject photographed in a moving image) extracted from the content C21 is captured by various image analysis techniques is white and the other area is black. It is. That is, the content C22 is a reference moving image in which the boundary between the region including the video of the predetermined object and the other region in the content C21 is indicated by white pixels and black pixels. More specifically, the content C22 is a reference moving image generated based on a threshold value of a pixel value for identifying a boundary between a region including a video of a predetermined object and a region other than the region of the content C21. is there. In the example shown in FIG. 1, the upper half of the content C20 is the content C21, and the lower half of the content C20 is the content C22. More specifically, in the example shown in FIG. 1, the content C21 is a moving image of a shark swimming in the sea. On the other hand, the content C22 is a moving image in which a white silhouette of a shark swims in a black region.

  Note that the region R21 of the content C22 corresponds to the region R11 of the content C21. Further, the luminance information of the pixel in the region R21 of the content C22 (black in the example shown in FIG. 1) represents the transparency of the pixel in the region R11 of the content C21 (completely transparent in the example shown in FIG. 1). On the other hand, the region R22 of the content C22 corresponds to the region R12 of the content C21. Further, the luminance information of the pixel in the region R22 of the content C22 (white in the example shown in FIG. 1) represents the transparency of the pixel in the region R12 of the content C21 (completely opaque in the example shown in FIG. 1).

  As will be described later, the content C23 has a layout position and a display position set as a result of CSS (Cascading Style Sheets), JavaScript (registered trademark), HTML5, and other scripts that can describe dynamic content. This is a content whose display mode is changed by a user operation or the like. For example, the content C23 is a moving image in which display, deletion, enlargement, reduction, movement, rotation, reproduction, pause, and the like are performed by a user operation.

[2. Processing executed by terminal device 100]
Since billing for advertisement distribution is performed for browsing, selection, and the like by the user, it is desirable that the content related to the advertisement be performed in a manner that is easily noticed by the user. Therefore, for example, an area R12 (shark in this example) included in the content C21 is displayed in an area in which content relating to a plurality of news (in this example, the movie “Sample Shark” released) is displayed among the contents C10. Thus, display processing that attracts the user's eyes can be considered. However, when content in a predetermined video file format (for example, MP4 (MPEG-4), WMV (Windows Media Video), WebM, etc.) is displayed on the content C10, the transparency of the content in the predetermined video file format is high. It may not be possible to set. In this case, since the transparency cannot be set in the region R11 included in the content C21, it is not possible to display only the region R12 included in the content C21 in the region where the content related to a plurality of news is displayed.

[2-1. Display processing)
Therefore, the terminal device 100 executes the following display process. Upon receiving the distribution of the content C10, the terminal device 100 transmits a distribution request to the advertisement distribution server 20 that distributes the content related to the advertisement. Then, the terminal device 100 receives the distribution of the content C20 including the content C21 and the content C22 as the content related to the advertisement from the advertisement distribution server 20.

  Then, the terminal device 100 determines the transparency of the pixel at the position of the content C21 corresponding to the pixel position based on the luminance information of the pixel in the content C22. Specifically, the terminal device 100 determines the transparency based on the content C22 at the reproduction position corresponding to the reproduction position of the content C21.

  More specifically, the terminal apparatus 100 extracts pixel luminance information in the content C22. For example, the terminal device 100 extracts pixel coordinates in the content C22 and luminance values corresponding to the pixel coordinates in the content C22. In the example illustrated in FIG. 1, the terminal device 100 extracts a region having a black luminance value as a region R21. Further, the terminal device 100 extracts a region having a white luminance value as a region R22.

  Here, the luminance value of black represents the transparency “100%”. The luminance value of white represents the transparency “0%”. In this case, the terminal device 100 determines the transparency of the region R11 of the content C21 as “100%” based on the luminance value of the region R21 of the content C22. On the other hand, the terminal device 100 determines the transparency of the region R11 of the content C21 as “0%” based on the luminance value of the region R21 of the content C22.

  Then, the terminal device 100 displays the content C21 and the content C10 in an overlapping manner according to the determined transparency. Specifically, the terminal device 100 changes the transparency of the region R11 of the content C21 to “100%” and displays the content C21 and the content C10 in an overlapping manner. Such a change in the transparency by the terminal device 100 is realized by, for example, JavaScript (registered trademark) described in an HTML file forming the content C10.

As described above, the terminal device 100 determines the transparency of the pixel at the position of the content C21 corresponding to the pixel position based on the luminance information of the pixel in the content C22 corresponding to the content C21. Then, the terminal device 100 displays the content C21 and the content C10 in an overlapping manner according to the determined transparency. As a result, the terminal device 100 can display the content C23 that is cut out from the content C21 as a moving image on the content C10. In the example illustrated in FIG. 1, the terminal device 100 can display sharks as moving images on content related to a plurality of news such as the release of the movie “Sample Shark”. For this reason, the terminal device 100 can display a moving image advertisement blended in the content, and can improve the appeal effect of the moving image included in the content.
[2-2. (Transparency)
Here, in the above description, the terminal device 100 determines the transparency of the region R11 of the content C21 as “0%” based on the luminance value of the region R21 of the content C22. However, the embodiment is not limited to this. For example, the terminal device 100 may determine the transparency based on the luminance information of the pixels in the content C22 and the user operation details on the content C20.

Specifically, when the region R12 of the content C21 displayed as the content C23 is selected as the content C10, the terminal device 100 may change the transparency of the region R12. In the example illustrated in FIG. 1, the terminal device 100 may change the transparency of the region R12 to a transparency lower than 100% in accordance with the selection of the region R12 of the content C21.
[2-3. (About multiple content displays)
In the above description, the terminal device 100 displays the content C21 and the content C10 in an overlapping manner according to the determined transparency. However, the embodiment is not limited to this. For example, the terminal device 100 increases the transparency of the user's operation position with respect to the content C21 from the transparency before the operation, overlays other content on the front of the content C10, and overlays the content C21 on the front of the other content. It may be displayed.

Specifically, the terminal device 100 changes the transparency of the region R12 of the content C21 from 100% to a transparency lower than 100% in response to the selection of the region R12 of the content C21, You may display so that it may be visually recognized through area | region R12 of content C21.
[2-4. (Transition to specified content)
In the above description, the terminal device 100 displays the content C21 and the content C10 in an overlapping manner according to the determined transparency. However, the embodiment is not limited to this. For example, the terminal device 100 may display the content C21 that can be changed to a predetermined content when an area having a transparency of a threshold value or more is selected.

Specifically, the terminal device 100 can transition the region R12 of the content C21 to a predetermined content when the transparency threshold is 0% and the transparency of the region R12 of the content C21 is 0%. Display as content.
[2-5. (Transparency at positions other than the operating position)
In the above description, the terminal device 100 displays the content C21 and the content C10 in an overlapping manner according to the determined transparency. However, the embodiment is not limited to this. For example, the terminal device 100 may change the transparency of the position of the content C21 other than the operation position of the user with respect to the content C21.

Specifically, the terminal device 100 may change the transparency of the region R11 of the content C21 according to the selection of the region R12 of the content C21.
[2-7. About the execution subject)
In addition, although description was abbreviate | omitted above, the terminal device 100 can implement | achieve the display process mentioned above by arbitrary methods. For example, the terminal device 100 may realize the above-described processing by downloading an application that causes the terminal device 100 to execute the above-described display processing in advance and executing the application at an arbitrary timing.

In addition, the terminal device 100 accepts the distribution of the control information that causes the display process described above to be performed simultaneously with the distribution of the content C10 and the content C20. Then, the terminal device 100 performs the display process described above according to the control information. Hereinafter, the terminal device 100 that executes the display process illustrated in FIG. 1 according to such control information will be described.
[3. Distribution system configuration)
Hereinafter, the terminal device 100 and the like that realize the above-described display processing will be described. First, the configuration of the distribution system 1 according to the embodiment will be described with reference to FIG. FIG. 2 is a diagram illustrating a configuration example of a distribution system according to the embodiment. As shown in FIG. 2, the distribution system 1 includes a terminal device 100, an advertiser terminal 10, an advertisement distribution server 20, and a content distribution server 30. The terminal device 100, the advertiser terminal 10, the advertisement distribution server 20, and the content distribution server 30 are connected to be communicable via a network N by wire or wireless. The distribution system 1 shown in FIG. 2 may include a plurality of terminal devices 100, a plurality of advertiser terminals 10, a plurality of advertisement distribution servers 20, and a plurality of content distribution servers 30. Good.

  The terminal device 100 is an information processing device used by a user who browses a web page. For example, the terminal device 100 is a mobile phone such as a smartphone, a tablet terminal, a PDA (Personal Digital Assistant), a desktop PC (Personal Computer), a notebook PC, or the like. The terminal device 100 acquires the content C10 from the content distribution server 30 according to the operation by the user, and displays the acquired content C10. Moreover, the terminal device 100 acquires the content C20 from the advertisement delivery server 20 when the acquisition command mentioned later is included with the content C10. Further, when the terminal device 100 receives distribution of control information for realizing the above-described display processing from the advertisement distribution server 20, the terminal device 100 operates according to the control information and realizes the display processing.

  The advertiser terminal 10 is an information processing device used by the advertiser. For example, the advertiser terminal 10 is a desktop PC, a notebook PC, a tablet terminal, a mobile phone, a PDA, or the like. The advertiser terminal 10 submits an advertisement content such as the content C20 to the advertisement distribution server 20 in accordance with an operation by the advertiser. For example, the advertiser terminal 10 submits the content C20 to the advertisement distribution server 20 as the advertisement content. In addition, the advertiser terminal 10 submits a moving image, a URL (Uniform Resource Locator) for acquiring a landing page, and the like to the advertisement distribution server 20 as the content C20.

  Note that an advertiser may request an agency to submit advertising content. In this case, it is the agency that submits the advertisement content to the advertisement distribution server 20. In the following, the notation “advertiser” is a concept including not only the advertiser but also the agency, and the notation “advertiser terminal” refers to the agency device used by the agency as well as the advertiser terminal 10. It is a concept that includes.

  The advertisement distribution server 20 is a server device that distributes the advertisement content submitted from the advertiser terminal 10. For example, when the advertisement distribution server 20 receives the advertisement content distribution request from the terminal device 100, the advertisement distribution server 20 performs matching between the user and the advertisement content based on the location of the terminal device 100, the user's attributes, and the like. Is distributed to the terminal device 100. Further, the advertisement distribution server 20 distributes the control information for realizing the display process described above to the terminal device 100 together with the content C20 that is the advertisement content. This control information is described in a script language such as JavaScript (registered trademark) or CSS (Cascading Style Sheets). Note that the offset amount of the display area may be distributed as control information, or may be distributed as information separate from the control information.

  The content distribution server 30 is a web server or the like that distributes the content C10 to the terminal device 100. For example, the content distribution server 30 is used for a portal site, news site, auction site, weather forecast site, shopping site, finance (stock price) site, route search site, map providing site, travel site, restaurant introduction site, web blog, etc. The content C10 in which various pieces of related information are arranged in a tile shape is distributed to the terminal device 100. The content distribution server 30 may be a server that distributes web pages such as a portal site where various types of information are arranged.

  Here, the content C10 distributed by the content distribution server 30 includes an acquisition command. For example, the URL of the advertisement distribution server 20 is described as an acquisition command in an HTML file or the like forming the content C10. In this case, the terminal device 100 acquires the content C20 as the advertisement content from the advertisement distribution server 20 by accessing the URL described in the HTML file or the like.

Note that the various types of data distributed from the content distribution server 30 to the terminal device 100 are actually HTML files and images that form web pages, moving images displayed along with web pages, and the like.
[4. Configuration of advertisement distribution server]
Next, the configuration of the advertisement distribution server 20 according to the embodiment will be described with reference to FIG. FIG. 3 is a diagram illustrating a configuration example of the advertisement distribution server according to the embodiment. As illustrated in FIG. 3, the advertisement distribution server 20 includes a communication unit 21, a storage unit 22, and a control unit 23.

  The communication unit 21 is realized by, for example, a NIC (Network Interface Card). The communication unit 21 is connected to the network N by wire or wirelessly, and transmits / receives information to / from the terminal device 100, the advertiser terminal 10, and the content distribution server 30.

  The storage unit 22 is realized by, for example, a semiconductor memory element such as a RAM (Random Access Memory) or a flash memory, or a storage device such as a hard disk or an optical disk. Further, the storage unit 22 stores an advertisement database 24 that is a database in which various types of information related to advertisement content submitted from the advertiser terminal 10 is stored.

  Here, FIG. 4 is a diagram illustrating an example of information stored in the advertisement database according to the embodiment. In the example illustrated in FIG. 4, the advertisement database 24 includes items such as an advertiser ID, advertisement content, the number of impressions, the number of guaranteed impressions, and the price. The advertisement database 24 may further store information such as information for matching contents and users, and information such as CTR (Click Through Rate).

  The “advertiser ID” indicates identification information for identifying the advertiser or the advertiser terminal 10. “Advertising content” indicates content submitted from the advertiser terminal 10, that is, content related to an advertisement such as the content C 20. Note that FIG. 4 shows an example in which conceptual information such as “C20” to “C70” is stored in “advertising content”. However, in actuality, individual videos that are intended to convey common information to the user A URL where each content such as an image is located or a file path name indicating the storage location thereof is stored.

  In addition to the content C20, a display instruction for instructing a change in the display mode of the content C23 is registered in the advertisement database 24 as the advertising content. Such a display instruction may include a set value such as a ratio (that is, transparency) for transmitting the content on the back when the content C23 is displayed. The display instruction may include where the content C23 is arranged on the screen, a set value of the size of the visible area of the content C23, and the like. For example, the number of pixels such as “100 to 200 pixels” is registered in the advertisement database 24 as the arrangement position of the content C23 and the size of the visible area of the content C23 with the upper end of the content C10 as a reference.

  In addition, the display instruction includes information indicating the user's operation, the state of the terminal device 100, and the like that trigger the transition of the content C23 to the landing page, the URL (Uniform Resource Locator) of the landing page, and the like. . Note that the display instruction described above is arbitrarily set by the advertiser when the advertiser registers the advertising content, for example.

  Further, when the advertiser registers the advertising content, the advertiser may set information indicating the content C21 region and the content C22 region of the content C20. For example, when the content C21 and the content C22 are arranged side by side in the vertical direction, the advertiser may set the vertical pixel count of the content C21 and the vertical pixel count of the content C22. Good. Further, for example, when the content C21 and the content C22 are arranged side by side in the horizontal direction, the advertiser sets the horizontal pixel count of the content C21 and the horizontal pixel count of the content C22. May be. When such setting is not performed, the terminal device 100 automatically determines the content arranged above the center of the content C20 as the content C21 with reference to the center coordinates of the content C20, and the center of the content C20. The content arranged below may be automatically determined as the content C22.

  “Number of impressions” indicates the number of times the advertisement content is displayed. The “number of guaranteed impressions” indicates the number of times the advertising content is guaranteed for the consideration. The “consideration” indicates a reward paid from the advertiser when the advertisement content is displayed by the “number of guaranteed impressions”. That is, the advertisement distribution server 20 is a server that distributes the content related to the advertisement in an impression guaranteed type.

  That is, FIG. 4 shows an example in which the advertiser identified by the advertiser ID “B10” submits the content C20 as the advertising content. Also, in FIG. 4, the number of impressions of the advertising content “C20” is “10000”, the number of impression guarantees is “20000”, and the charge amount when the content “C20” is displayed for the number of guaranteed impressions is “aaa” An example is shown.

  In addition, when distributing the content related to the advertisement in the click charging format in which the fee is charged every time the advertisement content is selected, the advertisement database 24 stores the number of times the content is selected and the amount charged when the content is selected. Etc. are registered. Further, when the advertisement request is selected in a bid format when the distribution request is received and the selected advertisement content is distributed, the advertisement database 24 has an advertisement fee set by the advertiser as a reward per impression. Bid price, CTR, etc. are registered.

  Returning to FIG. 3, the description will be continued. The control unit 23 is realized by, for example, a CPU (Central Processing Unit), an MPU (Micro Processing Unit), or the like executing various programs stored in a storage device inside the advertisement distribution server 20 using the RAM as a work area. Is done. The control unit 23 is realized by an integrated circuit such as an application specific integrated circuit (ASIC) or a field programmable gate array (FPGA).

  As shown in FIG. 3, the control unit 23 includes a submission receiving unit 25, a request receiving unit 26, an advertisement selection unit 27, and a distribution unit 28, and functions and functions of information processing described below. Realize or execute. Note that the internal configuration of the control unit 23 is not limited to the configuration illustrated in FIG. 3, and may be another configuration as long as information processing described later is performed. Further, the connection relationship between the processing units included in the control unit 23 is not limited to the connection relationship illustrated in FIG. 3, and may be another connection relationship.

  The submission receiving unit 25 receives submission of advertising content from the advertiser terminal 10. Specifically, the submission accepting unit 25 accepts the submission of the advertising content together with the designation of the consideration. The submission accepting unit 25 accepts the content C20 and a display instruction. In such a case, the submission accepting unit 25 registers the content C20 and the display instruction in the advertisement database 24 together with the advertiser ID and the accepted value of the consideration. The submission accepting unit 25 may accept the content corresponding to the reference video created by the advertiser from the content C21 as the content C22, accept only the content C21 from the advertiser, and receive the content C22 from the accepted content C21. The created content C22 may be registered in the advertisement database 24 together with the content C21 as the content C20.

  The request receiving unit 26 receives an advertisement content acquisition request from the terminal device 100. For example, the request reception unit 26 receives an HTTP request as an advertisement content acquisition request.

  When the request reception unit 26 receives an advertisement content acquisition request, the advertisement selection unit 27 selects an advertisement content as a distribution candidate from the advertisement database 24. For example, the advertisement selection unit 27 performs matching of advertisement contents to be distributed from advertisement contents registered in the advertisement database 24 based on the position of the terminal device 100 and user attributes. In such matching, advertisement content is selected such that the number of impressions is greater than the guaranteed number of impressions. For example, the advertisement selection unit 27 preferentially selects advertisement content having the largest difference between the guaranteed number of impressions and the number of impressions. Note that the advertisement selection unit 27 may preferentially select advertisement content having a high bid price or CTR, or advertisement content having a high bid price and CTR. Then, the advertisement selection unit 27 outputs the advertisement content selected as the distribution target to the distribution unit 28.

  In addition, when the web page is a search page, the advertisement selection unit 27 may use an advertisement distribution method called a search-linked advertisement that extracts advertisement content that matches the search keyword specified in the search page. Further, the advertisement selection unit 27 may use an advertisement distribution method called targeting distribution that extracts advertisement contents that match user attribute information (such as psychographic attributes and demographic attributes).

The distribution unit 28 distributes control information to the terminal device 100 together with the advertisement content selected by the advertisement selection unit 27. Specifically, when receiving the advertisement content selected by the advertisement selection unit 27, the distribution unit 28 extracts a display instruction included in the received advertisement content. And the delivery part 28 produces | generates the control information for making the terminal device 100 perform the display process of the content which the extracted display instruction | indication shows. Such control information includes, for example, information indicating the positions of the visible areas and arrangement areas of the contents C21 to C22. Thereafter, the distribution unit 28 distributes the generated control information and advertisement content to the terminal device 100.
[5. Content distribution server configuration]
Next, the configuration of the content distribution server 30 according to the embodiment will be described with reference to FIG. FIG. 5 is a diagram illustrating a configuration example of the content distribution server according to the embodiment. As shown in FIG. 5, the content distribution server 30 includes a communication unit 31, a content storage unit 32, and a control unit 33.

  The communication part 31 is implement | achieved by NIC etc., for example. The communication unit 31 is connected to the network N by wire or wirelessly and transmits / receives information to / from the terminal device 100 and the advertisement distribution server 20.

  The content storage unit 32 is realized by, for example, a semiconductor memory device such as a RAM or a flash memory, or a storage device such as a hard disk or an optical disk. And the content memory | storage part 32 memorize | stores the web page which is an example of a content. For example, the content storage unit 32 stores an HTML file that forms a web page, a still image or a moving image displayed on the web page.

  The control unit 33 is realized, for example, by executing various programs (corresponding to an example of a distribution program) stored in a storage device inside the content distribution server 30 using the RAM as a work area by a CPU, an MPU, or the like. . The control unit 33 is realized by an integrated circuit such as an ASIC or FPGA, for example.

  As illustrated in FIG. 5, the control unit 33 includes a reception unit 34 and a distribution unit 35, and realizes or executes information processing functions and operations described below. The internal configuration of the control unit 33 is not limited to the configuration illustrated in FIG. 5, and may be another configuration as long as the information processing described later is performed. In addition, the connection relationship between the processing units included in the control unit 33 is not limited to the connection relationship illustrated in FIG. 5, and may be another connection relationship.

  The accepting unit 34 accepts a web page acquisition request from the terminal device 100. For example, the reception unit 34 receives an HTTP request as a web page acquisition request.

  The distribution unit 35 distributes the web page to the terminal device 100 when the web page acquisition request is received by the reception unit 34. Specifically, the distribution unit 35 acquires the acquisition request target web page from the content storage unit 32 and distributes the acquired web page to the terminal device 100.

In addition, the distribution unit 35 generates content C10 and distributes the generated content C10 to the terminal device 100. In such a case, when receiving the content C10, the terminal device 100 transmits an advertisement distribution request to the advertisement distribution server 20, and displays the received advertisement content as a response. And the terminal device 100 performs the display process which changes advertisement content according to a user's operation.
[6. Configuration of terminal device]
Next, the configuration of the terminal device 100 according to the embodiment will be described with reference to FIG. FIG. 6 is a diagram illustrating a configuration example of the terminal device according to the embodiment. As illustrated in FIG. 6, the terminal device 100 includes a communication unit 110, an input unit 120, an output unit 130, a physical sensor 140, and a control unit 150.

  The communication unit 110 is realized by a NIC or the like, for example. The communication unit 110 is connected to the network N by wire or wireless, and transmits / receives information to / from the advertisement distribution server 20 and the content distribution server 30.

  The input unit 120 is an input device that receives various operations from the user. For example, the input unit 120 is realized by a keyboard, a mouse, an operation key, or the like. The output unit 130 is a display device for displaying various information. For example, the output unit 130 is realized by a liquid crystal display or the like. In addition, when a touch panel is employ | adopted for the terminal device 100, the input part 120 and the output part 130 are integrated. In the following description, the output unit 130 may be described as a screen.

  The physical sensor 140 is a sensor that detects the physical state of the terminal device 100. For example, the physical sensor 140 is a gyro sensor that measures the inclination of the terminal device 100 in the triaxial direction. Note that the physical sensor 140 is not limited to a gyro sensor, and an arbitrary sensor such as an acceleration sensor, a temperature sensor, a volume sensor, and a brightness sensor can be applied.

  The control unit 150 is realized, for example, by executing various programs (corresponding to an example of a display program) stored in a storage device inside the terminal device 100 using the RAM as a work area by a CPU, an MPU, or the like. For example, these various programs correspond to application programs called web browsers. The control unit 150 is realized by an integrated circuit such as an ASIC or FPGA, for example.

  As illustrated in FIG. 6, the control unit 150 includes a request unit 151, an operation control unit 152, and a display control unit 153, and realizes or executes functions and operations of information processing described below. Note that the internal configuration of the control unit 150 is not limited to the configuration illustrated in FIG. 6, and may be other configurations as long as the configuration performs information processing to be described later. Further, the connection relationship between the processing units included in the control unit 150 is not limited to the connection relationship illustrated in FIG. 6, and may be another connection relationship.

  When the request unit 151 receives the URL of the content C10 from the operation control unit 152, the request unit 151 transmits an acquisition request for the content C10 indicated by the received URL to the content distribution server 30. Further, the request unit 151 transmits an advertisement content acquisition request to the advertisement distribution server 20 when the acquisition command is included in the content C10 received from the content distribution server 30.

  The operation control unit 152 executes various controls according to user operations received via the input unit 120. For example, when the user performs a display operation of the content C10 on the input unit 120, the operation control unit 152 outputs the URL of the content C10 to be displayed to the request unit 151. The operation control unit 152 also outputs to the display control unit 153 the contents of user operations such as scroll operations and tap operations received via the input unit 120.

  The display control unit 153 displays the received web page and advertisement content on the output unit 130, and executes the display process described above. For example, the display control unit 153 operates as the determination unit 154 and the display unit 155 and executes display processing as illustrated in FIG. 6 by the control unit 150 executing control information distributed together with the advertisement content. . The determination unit 154 and the display unit 155 are realized, for example, by executing control information using the RAM as a work area by a CPU, an MPU, or the like.

  The determination unit 154 determines the transparency of the pixel at the position of the content C21 corresponding to the pixel position based on the luminance information of the pixel in the content C22. For example, the determination unit 154 determines the transparency based on the content C22 at the reproduction position corresponding to the reproduction position of the content C21. This point will be described with reference to FIG.

  FIG. 7 is a diagram illustrating an example of content including a moving image and a reference moving image corresponding to the moving image. The content C20 illustrated in FIG. 7 includes content C21 and content C22. Content C21 is a video of a shark swimming in the sea. The content C22 is a reference moving image generated by processing the content C21. Specifically, the generated reference moving image is referred to when a predetermined area is extracted from the content C21. In the example illustrated in FIG. 7, the generated reference image is referred to when a shark region is extracted from a moving image of a shark swimming in the sea.

  In the content C20, the content C21 and the content C22 are reproduced in synchronization on the time axis t. That is, at each point on the time axis t, it is assumed that each of the plurality of frames included in the content C21 and each of the plurality of frames included in the content C22 have a one-to-one correspondence. In the example shown in FIG. 7, the frame of the content C21 and the frame of the content C22 are synchronized at the first reproduction time T1. Similarly to the first reproduction time T1, the frame of the content C21 and the frame of the content C22 are synchronized in the second reproduction time T2, the third reproduction time T3, and the like.

  Further, the content C21 is assumed to have a display size of α (α is an arbitrary real number) in the vertical direction (for example, the y-axis direction). In this case, the coordinate (a, b) of the pixel in the content C21 and the coordinate (a, b + α) of the pixel in the content C22 correspond one-to-one. However, the coordinates (a, b) represent the coordinates of the orthogonal coordinate system (x, y).

  For example, the coordinates (A1, B1) in the region R12 of the content C21 correspond to the coordinates (A1, B1 + α) in the region R22 of the content C22. For example, the coordinates (A2, B1) in the region R11 of the content C21 correspond to the coordinates (A2, B1 + α) in the region R21 of the content C22.

  In the example illustrated in FIG. 7, the determination unit 154, for example, the content C21 at the first reproduction time T1 based on the luminance information of the pixel at the coordinates (A1, B1 + α) in the region R22 of the content C22 at the first reproduction time T1. The transparency of the pixel at the coordinates (A1, B1) in the region R12 is determined. Further, the determination unit 154, for example, based on the luminance information of the pixel at the coordinates (A2, B1 + α) in the region R21 of the content C22 at the first reproduction time T1, in the region R11 of the content C21 at the first reproduction time T1. The transparency of the pixel at the coordinates (A2, B1) is determined.

  Further, the determination unit 154 determines the transparency based on the luminance information of the pixels in the content C22 and the user's operation details for the content C20. For example, when the region R12 of the content C21 displayed as the content C23 is selected as the content C10, the determination unit 154 changes the transparency of the region R12.

  Also, the determination unit 154 increases the transparency of the user's operation position with respect to the content C21 from the transparency before the operation. Here, the display unit 155, which will be described later, displays another content on the front surface of the content C10 and displays the content C21 on the front surface of the other content.

The display unit 155 displays the content C21 and the content C10 in an overlapping manner according to the transparency determined by the determination unit 154. Further, the display unit 155 displays the content C21 that can be changed to a predetermined content when an area having a transparency of a threshold value or more is selected. Further, the display unit 155 changes the transparency of the position of the content C21 other than the operation position of the user with respect to the content C21.
[8. Variations in display processing)
In the above, an example of the display process by the terminal device 100 has been described using the display mode illustrated in FIG. However, the embodiment is not limited to this. Hereinafter, variations of display processing executed by the terminal device 100 will be described. Note that the display processing described below is realized by, for example, processing performed by the determination unit 154 and the display unit 155, but the embodiment is not limited to this.
[8-1. (Displaying content hidden under content)
In the above description, the terminal device 100 displays the content C21 and the content C10 in an overlapping manner according to the determined transparency. However, the embodiment is not limited to this.

  FIG. 8 is a diagram illustrating an example of a process in which the terminal device according to the embodiment displays a plurality of moving images in an overlapping manner. For example, in the example illustrated in FIG. 8, the terminal device 100 increases the transparency of the user's operation position with respect to the content C21 from the transparency before the operation, the content C30 is superimposed on the front of the content C10, and the content is displayed on the front of the content C30. C21 may be displayed in an overlapping manner.

  Here, when the user's finger F10 taps the area R30 of the content C21, the terminal device 100 increases the transparency of the area R30 of the content C21 from the transparency before the tap. That is, the terminal device 100 displays the content C30 hidden under the content C21 through the region R30 by increasing the transparency of the region R30 according to the user's operation on the region R30 of the content C21.

Specifically, when the region R30 of the content C21 is the shark region R12 illustrated in FIG. 1, the terminal device 100 displays the content of the shark skeleton as the content C30. In this case, by increasing the transparency of the shark image according to the user's operation on the shark region R30, the terminal device 100 displays the shark skeleton hidden under the shark image through the translucent shark. To do. Further, the terminal device 100 may increase the transparency of the region R30 of the content C21 from the transparency before tapping based on the offset based on the region R30. Specifically, when the user's finger F10 taps a position away from the shark region R30 by a predetermined distance, the terminal device 100 increases the transparency of the region R30 of the content C21 from the transparency before the tap. Also good. Further, when the user's finger F10 taps the area R30 of the content C21, the terminal device 100 increases the transparency of the area R30 of the content C21 from the transparency before the tap and sets the increased transparency to a predetermined value. You may keep time.
[8-2. (Display of translucent content)
Here, in the above description, the terminal device 100 determines the transparency of the region R11 of the content C21 as “0%” based on the luminance value of the region R21 of the content C22. However, the embodiment is not limited to this.

For example, the gray luminance value may represent the transmittance “50%”. Further, the color of the region R22 shown in FIG. 1 may be gray. In this case, the terminal device 100 determines the transparency of the region R12 of the content C21 as “50%” based on the luminance value of the region R22 of the content C22. Then, the terminal device 100 changes the transparency of the region R12 of the content C21 to “50%” and displays the content C21 and the content C10 in an overlapping manner. Specifically, the terminal device 100 displays a translucent shark as a moving image on the content C10.
[8-3. (Displaying areas other than the area cut out from the content)
Here, in the above description, the terminal device 100 determines the transparency of the region R11 of the content C21 as “100%” based on the luminance value of the region R21 of the content C22. However, the embodiment is not limited to this.

For example, when the user's finger F10 taps the area R12 of the content C21, the terminal device 100 decreases the transparency of the area R11 of the content C21. That is, the terminal device 100 displays the region R11 of the content C21 in a visually recognizable manner by reducing the transparency of the region R11 of the content C12 according to the user's operation on the region R12 of the content C21. Specifically, the terminal device 100 displays a moving image of the sea where the shark is swimming on the content C10 by lowering the transparency of the region R11 according to the user's operation on the shark region R12.
[9. Processing flow of terminal device 100]
Next, the procedure of processing executed by the terminal device 100 that executed the control information will be described with reference to FIG. FIG. 9 is a flowchart illustrating an example of a flow of display processing executed by the terminal device according to the embodiment. In the example shown in FIG. 9, the content C21 is described as an original moving image, and the content C22 is described as a reference moving image.

  In the example illustrated in FIG. 9, the terminal device 100 requests the content distribution server 30 to distribute the content C10 in response to a user operation, and receives the content C10 from the content distribution server 30 (step S101). Next, when an acquisition command is included in the distributed content C10, the terminal device 100 transmits a distribution request to the advertisement distribution server 20 (step S102). Next, the terminal device 100 determines whether or not the original moving image and the reference moving image have been received (step S103). If the terminal device 100 determines that the original moving image and the reference moving image have not been received (step S103: No), the terminal device 100 executes step S103 again.

Further, when the terminal device 100 receives the original moving image and the reference moving image (step S103: Yes), the transmission of the pixel at the position of the original moving image corresponding to the position of the pixel is based on the luminance information of the pixel in the reference moving image. The degree is determined (step S104). Then, the terminal device 100 displays the original moving image and the content in an overlapping manner according to the determined transparency (step S105).
[10. (Modification)
In the above, an example of display processing by the terminal device 100 has been described using the display modes illustrated in FIGS. 1, 7, and 8. However, the embodiment is not limited to this. Hereinafter, variations of display processing executed by the terminal device 100 will be described. In addition, the display process demonstrated below shall be implement | achieved by the process which the determination part 154 and the display part 155 perform, for example.
[10-1. (About the content mode)
The terminal device 100 described above displayed the moving image content C21. However, the embodiment is not limited to this. For example, not the content related to the advertisement but the content C21 including a game or the like may be displayed, or the content C21 including a so-called playable advertisement may be displayed. Further, the terminal device 100 may display the content C21 including sound.

  Further, the content C21 is not limited to the content related to the advertisement, and may not be displayed together with the content C10. For example, when displaying the game content instead of the content C10, the terminal device 100 may display auxiliary content such as a game menu or tutorial as the content C21.

Further, the terminal device 100 displays the content C21 together with the content of the SNS (Social Networking Service), the screen of the messenger application, the screen of the camera application, and any other content instead of the content C10, and executes the above-described display processing May be. In addition to the content C10, the terminal device 100 may display arbitrary content such as a game, a map, a music playback screen, and a video playback screen.
[10-2. About control information)
The terminal device 100 described above performs the above-described display processing using control information that the advertisement distribution server 20 distributes with the content C20. However, the embodiment is not limited to this. For example, the terminal device 100 receives the above-described control information from the content distribution server 30 together with the web page, and receives a control instruction from the advertisement distribution server 20 together with the content C20. Then, the terminal device 100 may execute the control information received from the content distribution server 30, and may execute display processing according to the received control instruction.

Further, the terminal device 100 may realize the above-described processing by downloading in advance an application that causes the terminal device 100 to execute the display processing of the content C10, the above-described display processing, and the like, and execute the application. Further, the terminal device 100 may download the application including the information display program for executing the display process and make the display process realizable by installing the application. In addition, after receiving the distribution of the information display program for executing the display process, the terminal device 100 executes the distributed information display program when receiving the advertisement content specified to be displayed using the information display program The display process may be realized when the received advertisement content is displayed.
[10-3. Device configuration〕
In the above embodiment, the distribution system 1 includes the advertisement distribution server 20 and the content distribution server 30. However, the advertisement distribution server 20 and the content distribution server 30 are formed as a single device. Also good. In this case, the advertisement distribution server 20 illustrated in FIG. 3 includes, for example, the content storage unit 32, the reception unit 34, and the distribution unit 35 illustrated in FIG. And the advertisement delivery server 20 delivers the web page which does not contain an acquisition command to the terminal device 100 with an advertising content, when the acquisition request of a web page is received from the terminal device 100. FIG.

In the above embodiment, the example in which the content C20 is distributed from the advertisement distribution server 20 to the terminal device 100 has been described. However, the content distribution server 30 may acquire the content C20 from the advertisement distribution server 20. In this case, the request receiving unit 26 of the advertisement distribution server 20 receives an acquisition request for the content C20 from the content distribution server 30. Further, the advertisement distribution server 20 distributes the content C20 to the content distribution server 30. In addition, the content distribution server 30 distributes the content C10 that does not include an acquisition command to the terminal device 100 together with the content C20 acquired from the advertisement distribution server 20. In such a configuration, the content distribution server 30 may distribute the combined content in which a predetermined display area is set at the upper end of the content C10.
[10-4. About logs)
Here, the terminal device 100 may take a log indicating whether or not the content C23 is displayed or a log of the content selected by the user. Further, the terminal device 100 is not limited to the number of display times and the number of selection times, but the number of times the user selects the content C23, the number of times the content C23 is displayed, the size of the displayed area, and the range of the content C23. You may take the log which shows whether it was selected when displayed. Further, the terminal device 100 may take a log indicating the reproduction position when the content C23 is selected from the reproduction positions of the content C23.

  In addition, the terminal device 100 determines whether or not a landing page is displayed, which landing page is displayed, which position of the content C23 is displayed, at which timing in the display process, and in what mode. A log indicating whether display processing has been performed may be taken. Further, when the entire content C23 is displayed by the scroll operation, the terminal device 100 may acquire a log indicating that the content C23 is displayed.

  The log acquired by the terminal device 100 in this way is a useful log when updating the number of impressions of the content C23, updating the CTR, charging processing for the display of the content C23, and reporting the advertising effect to the advertiser. For example, when the entire content C23 is not displayed, the user may not be interested in the content C23. In addition, when the up scroll operation and the down scroll operation are performed many times, or when the entire content C23 is displayed on the screen, it is predicted that the user is interested in the content C23. The

  For this reason, the log indicating whether or not the display processing of the content C23 has been executed, the log indicating whether or not the content C23 has been selected, and the log indicating whether or not the entire content C23 has been displayed are It can be an indicator of recognition.

  Therefore, the advertisement distribution server 20 may update the number of impressions, change the billing amount, or the like using each acquired log. For example, the advertisement distribution server 20 may change the billing amount according to the displayed range of the content C22, the number of times of display, the number of times of selection, the number of times of erasure processing and redisplay processing, and the like.

Further, the log acquired by the terminal device 100 may be used for changing the content arranged on the landing page. For example, when the user selects the content C23, the terminal device 100 may issue a landing page depending on the displayed range, whether display processing has been executed, the displayed range of the content C23, and the like. Good. Further, the terminal device 100 may acquire the same landing page, notify the server that distributes the landing page of the content of the acquired log, and change the content to be arranged on the landing page.
[10-5. Terminal device operation record)
Further, the terminal device 100 described above transmits to the advertisement distribution server 20 a record of how much the user has operated the terminal device 100 with respect to the content C10 on which the content C23 according to the embodiment is displayed. Also good. Specifically, the terminal device 100 displays the content and number of scroll operations when the content C23 is displayed, the user's selection operation, the position where the user has selected the content C23, and the display of the content C23 when the content C23 is selected. The mode, the display position of the content C23, and the like are recorded.

  In addition, the terminal device 100 allows the user to select the content C23, the number of reloads, and a transmission operation (for example, writing to the SNS) from the terminal device 100 regarding information specifying the content C23. Various operations performed on can also be recorded. Then, the terminal device 100 transmits information related to the operation history to the advertisement distribution server 20.

  In such a case, the advertisement distribution server 20 aggregates information related to the operation history distributed from the terminal device 100, and further acquires information obtained by analyzing the information. For example, the advertisement distribution server 20 sets the number of scroll operations, the number of times display processing has been performed, the type of landing page displayed, and the landing page when content C20 is distributed together with control information. Information such as the type of the arranged content and the advertising effectiveness index such as CTR is compared.

  Here, the history of operations performed on the content C10 when the content C20 is distributed together with the control information can be an index indicating the advertising effect. That is, in the content C10 in which the content C20 accompanied by the control information according to the embodiment is displayed, only the web page (landing page) ahead of the content C23 is displayed when the content C23 itself is selected by the user. Rather, the operation history itself indicating how much the user has performed on the content C10 (that is, how much the user has changed the display mode of the screen) indicates the user's interest in the content C23. This is an indicator.

  For example, the advertisement distribution server 20 compares the number of times the content C23 is displayed, the displayed area of the content C23, the number of times the entire content C23 is displayed, the displayed time, and the like to obtain the control information according to the embodiment. When the accompanying content C20 is displayed, it is possible to provide information that the content C23 intends to convey widely, that is, an index indicating how much interest in the advertisement is generated.

  Therefore, the advertisement delivery server 20 transmits information related to the operation history of the terminal device 100 to the advertiser terminal 10 to make a report indicating an index of the advertising effect on the content C10 on which the content C23 according to the embodiment is displayed. Can do. Note that the advertisement distribution server 20 may transmit information and a log regarding the operation history of the terminal device 100 to the advertiser terminal 10 as they are.

Thereby, the advertisement delivery server 20 can show the advertiser the usefulness of the display mode of the content C20 with the control information according to the embodiment of the terminal device 100.
[10-6. Others]
In addition, among the processes described in the above embodiment, all or part of the processes described as being automatically performed can be performed manually, or the processes described as being performed manually can be performed. All or a part can be automatically performed by a known method. In addition, the processing procedures, specific names, and information including various data and parameters shown in the document and drawings can be arbitrarily changed unless otherwise specified. For example, the various types of information illustrated in each drawing is not limited to the illustrated information.

  Further, each component of each illustrated apparatus is functionally conceptual, and does not necessarily need to be physically configured as illustrated. In other words, the specific form of distribution / integration of each device is not limited to that shown in the figure, and all or a part thereof may be functionally or physically distributed or arbitrarily distributed in arbitrary units according to various loads or usage conditions. Can be integrated and configured. For example, the request unit 151 and the operation control unit 152 illustrated in FIG. 6 may be integrated.

In addition, the above-described embodiments can be appropriately combined within a range in which processing contents do not contradict each other.
[10-7. program〕
Further, the terminal device 100, the advertisement distribution server 20, and the content distribution server 30 according to the above-described embodiment are realized by a computer 1000 having a configuration as shown in FIG. 10, for example. Hereinafter, the advertisement distribution server 20 will be described as an example. FIG. 10 is a hardware configuration diagram illustrating an example of a computer that realizes the function of the advertisement distribution server. The computer 1000 includes a CPU 1100, RAM 1200, ROM 1300, HDD 1400, communication interface (I / F) 1500, input / output interface (I / F) 1600, and media interface (I / F) 1700.

  The CPU 1100 operates based on a program stored in the ROM 1300 or the HDD 1400 and controls each unit. The ROM 1300 stores a boot program executed by the CPU 1100 when the computer 1000 is started up, a program depending on the hardware of the computer 1000, and the like.

  The HDD 1400 stores programs executed by the CPU 1100 and data used by the programs. The communication interface 1500 receives data from other devices via the network N, sends the data to the CPU 1100, and transmits the data generated by the CPU 1100 to the other devices.

  The CPU 1100 controls an output device such as a display and a printer and an input device such as a keyboard and a mouse via the input / output interface 1600. The CPU 1100 acquires data from the input device via the input / output interface 1600. In addition, the CPU 1100 outputs the generated data to the output device via the input / output interface 1600.

  The media interface 1700 reads a program or data stored in the recording medium 1800 and provides it to the CPU 1100 via the RAM 1200. The CPU 1100 loads the program from the recording medium 1800 onto the RAM 1200 via the media interface 1700, and executes the loaded program. The recording medium 1800 is, for example, an optical recording medium such as a DVD (Digital Versatile Disc) or PD (Phase change rewritable disk), a magneto-optical recording medium such as an MO (Magneto-Optical disk), a tape medium, a magnetic recording medium, or a semiconductor memory. Etc.

  For example, when the computer 1000 functions as the advertisement distribution server 20 according to the embodiment, the CPU 1100 of the computer 1000 implements the function of the control unit 23 by executing a program loaded on the RAM 1200. The HDD 1400 stores data in the storage unit 22, that is, the advertisement database 24. The CPU 1100 of the computer 1000 reads these programs from the recording medium 1800 and executes them. However, as another example, these programs may be acquired from other devices.

  When the computer 1000 functions as the terminal device 100 according to the embodiment, the CPU 1100 of the computer 1000 realizes the function of the control unit 150 by executing a program loaded on the RAM 1200.

When the computer 1000 functions as the content distribution server 30 according to the embodiment, the CPU 1100 of the computer 1000 implements the function of the control unit 33 by executing a program loaded on the RAM 1200. The HDD 1400 stores data in the content storage unit 32.
[11. effect〕
As described above, based on the luminance information of the pixel in the content C22 corresponding to the content C21, the terminal device 100 determines the transparency of the pixel at the position of the content C21 corresponding to the position of the pixel. Then, the terminal device 100 displays the content C21 and the content C10 in an overlapping manner according to the determined transparency. Thereby, since the terminal device 100 can display the moving image mixed with the content, the appeal effect of the moving image included in the content can be improved.

  Further, the terminal device 100 determines the transparency based on the luminance information of the pixel in the content C22 generated based on the threshold value for identifying the object extracted from the content C21. Thereby, since the terminal device 100 can display a moving image in which only a specific object in a predetermined moving image is extracted on the content, the appeal effect of the moving image included in the content can be improved.

  Further, the terminal device 100 determines the transparency based on the content C22 at the reproduction position corresponding to the reproduction position of the content C21. Thereby, since the terminal device 100 can display the moving image in which the object in the predetermined moving image moves on the content, it is possible to improve the appeal effect of the moving image included in the content.

  Further, the terminal device 100 determines the transparency based on the content C21 included in the first region of one content C20 and the content C22 included in the second region of the one content C20. Thereby, since the terminal device 100 can synchronize the frame of the moving image and the frame of the reference moving image, the terminal device 100 can efficiently execute the process of extracting the moving object from the predetermined moving image. For this reason, the terminal device 100 can improve the appeal effect of the moving image included in the content while reducing the processing load necessary for displaying the moving image in which the object in the predetermined moving image moves.

  In addition, the terminal device 100 determines the transparency based on the luminance information of the pixel in the content C22 and the operation details of the user with respect to the content C21. Accordingly, the terminal device 100 can add game characteristics to the moving image by changing the transparency of the moving image displayed on the content in accordance with the user's operation. The appeal effect can be improved.

  Further, the terminal device 100 increases the transparency of the operation position of the user with respect to the content C21 from the transparency before the operation. Then, the terminal device 100 displays the content C30 on the front surface of the content C10 and the content C21 on the front surface of the content C30. As a result, the terminal device 100 can add a game or a surprise to the video by displaying the video hidden under the video in accordance with the user's operation. The appeal effect can be improved.

  Further, the terminal device 100 displays the content C21 that can be changed to a predetermined content when an area having a transparency of a threshold value or more is selected. Thereby, since the terminal device 100 can display a moving image with game characteristics such as clicking on an object that operates on the content, it is possible to improve the appeal effect of the moving image included in the content.

  Further, the terminal device 100 changes the transparency of the position of the content C21 other than the user's operation position with respect to the content C21. Thereby, since the terminal device 100 can entertain the effect relating to the moving image to the user effectively according to the operation of the user, the appeal effect of the moving image included in the content can be improved.

  As described above, some of the embodiments of the present application have been described in detail with reference to the drawings. However, these are merely examples, and various modifications, including the aspects described in the disclosure section of the invention, based on the knowledge of those skilled in the art, It is possible to implement the present invention in other forms with improvements.

  Moreover, the above-mentioned “section (module, unit)” can be read as “means”, “circuit”, and the like. For example, the distribution unit can be read as distribution means or a distribution circuit.

DESCRIPTION OF SYMBOLS 1 Distribution system 10 Advertiser terminal 20 Advertising distribution server 21, 31, 110 Communication part 22 Storage part 23, 33, 150 Control part 24 Advertising database 25 Submission reception part 26 Request reception part 27 Advertisement selection part 28 Distribution part 30 Content distribution Server 32 Content storage unit 34 Reception unit 35 Distribution unit 100 Terminal device 120 Input unit 130 Output unit 140 Physical sensor 151 Request unit 152 Operation control unit 153 Display control unit 154 Determination unit 155 Display unit

Claims (11)

On the computer,
A determination procedure for determining the transparency of the pixel at the position of the first moving image corresponding to the position of the pixel based on the luminance information of the pixel in the reference moving image corresponding to the first moving image;
An information display program for executing a display procedure for displaying the first moving image and a predetermined content in an overlapping manner in accordance with the transparency determined by the determination procedure. The determination procedure is as follows:
The information display according to claim 1, wherein the transparency is determined based on luminance information of a pixel in the reference moving image generated based on a threshold value for identifying an object extracted from the first moving image. program. The determination procedure is as follows:
The information display program according to claim 1 or 2, wherein the transparency is determined based on the reference moving image at a reproduction position corresponding to the reproduction position of the first moving image. The determination procedure is as follows:
The transparency is determined based on the first moving image included in a first area of one moving image and the reference moving image included in a second area of the one moving image. 4. The information display program according to any one of 3. The determination procedure is as follows:
5. The transparency is determined based on luminance information of pixels in the reference moving image and a user's operation content on the first moving image. 5. Information display program. The determination procedure is as follows:
Raise the transparency of the user's operation position for the first video from the transparency before the operation,
The display procedure is as follows:
The information display according to any one of claims 1 to 5, wherein a second moving image is superimposed on a front surface of the predetermined content, and the first moving image is displayed on a front surface of the second moving image. program. The display procedure is as follows:
The information display program according to any one of claims 1 to 5, wherein a first moving image that can transition to a predetermined content is displayed when an area having a transparency of a threshold value or more is selected. The determination procedure is as follows:
The information display program according to any one of claims 1 to 6, wherein the transparency of the position of the first moving image other than the operation position of the user with respect to the first moving image is changed. A determination unit that determines the transparency of the position of the first moving image corresponding to the position of the pixel based on the luminance information of the pixel in the reference moving image corresponding to the first moving image;
An information display device comprising: a display unit that displays the first moving image and predetermined content in an overlapping manner according to the transparency determined by the determination unit. A method performed by an information display device, comprising:
A determination step of determining the transparency of the position of the first moving image corresponding to the position of the pixel based on the luminance information of the pixel in the reference moving image corresponding to the first moving image;
A display step of displaying the first moving image and a predetermined content in an overlapping manner according to the transparency determined in the determination step. A distribution unit that distributes control information to a terminal device that displays predetermined content;
The distribution unit distributes the control information,
A determination process for determining the transparency of the position of the first moving image corresponding to the position of the pixel based on the luminance information of the pixel in the reference moving image corresponding to the first moving image;
The distribution device, wherein the terminal device is controlled to execute display processing for displaying the first moving image and predetermined content in an overlapping manner according to the determined transparency.

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