JP2019095909A - Information display program, information display method, information display device, and distribution device - Google Patents

Abstract

To improve an appealing effect of information related to content.SOLUTION: An information display program causes a computer to execute: a display procedure for displaying a first object, which is a solid object display on a screen, on first content; and a display control procedure for rotating the first object in the first content according to user's operation. This execution enables the information display program to improve the appealing effect of information related to content.SELECTED DRAWING: Figure 1

Description

  The present invention relates to an information display program, an information display method, an information display device, and a distribution device.

  In recent years, with the rapid spread of the Internet, information distribution via the Internet has been actively performed. For example, when the predetermined display area is disposed in the web page, the content having the same display size as the display area is acquired as the content to be arranged and displayed in the display area, and the acquired content is displayed in the display area Techniques for arranging and displaying are known. In addition, there is known a technique of arranging predetermined content in a predetermined display area and changing the display mode of the content when detecting the timing when the display area enters the visible area.

JP, 2011-128204, A

  However, in the above-mentioned prior art, there are cases where the appealing effect of the information related to the content is not necessarily high. For example, in the above-mentioned prior art, only content having the same display size as the display area is displayed in the visible area, and it may not be possible to cause the user's interest.

  The present application has been made in view of the above, and an object of the present invention is to provide an information display program, an information display method, an information display device, and a distribution device that improve the appeal effect of information related to content.

  An information display program according to the present application includes a display procedure for displaying on a first content a first object which is a solid object displayed on a screen, and a first object in the first content according to a user's operation. And causing the computer to execute a display control procedure of rotating

  According to one aspect of the embodiment, the appeal effect of the information related to the content can be improved.

FIG. 1 is a diagram showing a state in which predetermined content is displayed on the terminal device according to the embodiment. FIG. 2 is a diagram for explaining the configuration of a three-dimensional object. FIG. 3 is a diagram for explaining the configuration of a three-dimensional object. FIG. 4 is a diagram showing an operation of the terminal device according to the embodiment. FIG. 5 is a diagram showing an operation of the terminal device according to the embodiment. FIG. 6 is a diagram showing how a solid object is rotated. FIG. 7 is a diagram showing an example of the configuration of the distribution system according to the embodiment. FIG. 8 is a diagram illustrating an exemplary configuration of an advertisement distribution server according to the embodiment. FIG. 9 is a diagram showing an example of information stored in the advertisement database according to the embodiment. FIG. 10 is a diagram showing an example of the configuration of the content distribution server according to the embodiment. FIG. 11 is a diagram illustrating an exemplary configuration of a terminal device according to the embodiment. FIG. 12 is a flowchart showing an example of the information display process. FIG. 13 is a hardware configuration diagram showing an example of a computer that implements the function of the advertisement distribution server, the content distribution server, or the terminal device.

  Hereinafter, an information display program, an information display method, an information display device, and a mode for implementing a distribution device according to the present application (hereinafter, referred to as “embodiment”) will be described in detail with reference to the drawings. Note that the information display program, the information display method, the information display device, and the distribution device according to the present application are not limited by the embodiment. Moreover, the same code | symbol is attached | subjected to the same site | part in the following each embodiment, and the overlapping description is abbreviate | omitted.

[1. Information display process]
First, an information display process realized by the information display program and the like of the present embodiment will be described. In the following description, the information display processing will be described by taking the operation of the terminal device 100 as an example of the information display device of the present embodiment as an example.

  FIG. 1 is a diagram showing a state in which predetermined content is displayed on the terminal device 100 according to the embodiment. In the example of FIG. 1, the content C1 (first content) in which a plurality of pieces of content are arranged is displayed on a display surface (hereinafter, also referred to as a screen) included in the terminal device 100. The content C1 is information on an arrangement surface on which content such as an image (for example, a still image or a moving image), text information (for example, a news article) or the like is arranged. For example, it is information of a screen displayed on an application (hereinafter referred to as an application) installed in the terminal device 100. A plurality of pieces of content are arranged in a tile shape in the content C1. The content C1 may be generated based on data (for example, content data such as map data) previously installed in a storage device included in the terminal device 100. Also, the content C1 may be page information (for example, information of a web page). In the following description, content that an application or page aims to transmit is distinguished from advertising content and is referred to as main content. In the case of the present embodiment, the content C1 is the main content.

  Further, in the following description, an orthogonal coordinate system configured of an X axis, a Y axis, and a Z axis is used. In the figure, the direction indicated by the arrow is the positive direction. In the case of the present embodiment, the X axis and the Y axis have an axial direction in a direction horizontal to the screen of the terminal device 100. Specifically, the X axis has an axial direction in the horizontal direction of the screen, and the Y axis has an axial direction in the vertical direction of the screen. Also, the Z axis has an axial direction perpendicular to a plane parallel to the screen of the terminal device 100.

  The terminal device 100 is, for example, a user terminal such as a smart device (smart phone or tablet), a mobile phone, or a personal computer. In the example of FIG. 1, the terminal device 100 is a smart device, but the terminal device 100 is not limited to a smart device. The terminal device 100 has a network connection function and communicates with any server device via a network. The screen of the terminal device 100 is a touch screen. Further, the terminal device 100 displays the content on the screen according to the touch panel operation of the user. Although the terminal device 100 is vertically placed in the example of FIG. 1, it may be horizontally placed. In this case, the terminal device 100 displays the content C1 so that the long side of the screen is up or down unlike the example of FIG.

  The content C1 is, for example, a main content (for example, a screen of an application) optimized for a smart device. For the content C1, for example, news, weather forecast, index and content of received e-mail, photo viewer and various other contents are arranged. The content C1 is not limited to the screen of the application. For example, the content C1 may be a web page optimized for smart devices. In this case, the content C1 may be described in Hyper Text Markup Language (HTML), Extensible Markup Language (XML), or the like.

  In the present embodiment, the length in the horizontal direction of the content C1 is the same as the length in the horizontal direction (X-axis direction) of the screen of the terminal device 100. Further, the length of the content C1 in the vertical direction (Y-axis direction) is longer than the length in the vertical direction of the content display area of the terminal device 100 (the area in which the main content is displayed). The content C1 is scrollable with respect to the content display area.

[1-1. About solid objects]
The content C1 has a display area for arranging content and objects. In the example of FIG. 1, the content C1 has a display area A1 and a display area A2. Solid objects are arranged in the display areas A1 and A2, respectively. Here, a three-dimensional object is a virtual three-dimensional object (3D object) that is realized in a screen by computer processing. For example, a three-dimensional object is a 3D object implemented in a virtual 3D space (a space with a virtual depth) implemented in a screen by computer processing. For example, if a solid object uses CSS3 (Cascading Style Sheets 3) to describe content C1, specify a value other than none in the perspective property, or specify preserve-3d in the transform-style property. Is realized by Of course, a solid object may be realized by methods other than the above.

  In the example of FIG. 1, the three-dimensional object T1 is disposed in the display area A1, and the three-dimensional object T2 is disposed in the display area A2. The display area A1 and the display area A2 are both partial areas of the content C1. Specifically, the display area A1 is an area located above the center of the content C1 in the Y-axis direction, and the display area A2 is an area located below the center of the content C1 in the Y-axis direction.

  In the case of the example of FIG. 1, the three-dimensional objects T1 and T2 (first objects) are all cubic. However, solid objects are not limited to cubes. For example, the three-dimensional object may be a polyhedron other than a cube such as a rectangular parallelepiped. At this time, the polyhedron to be a solid object may be a regular polyhedron such as a regular tetrahedron, a regular octahedron, a regular dodecahedron, a regular hexahedron, a regular icosahedron, a triangular prism, a hexagonal prism, an octagonal prism, a tens prism It may be a prism such as a prism, a dodecagonal prism, or a dodecagonal prism. The prisms include not only rectangular prisms but also diagonal prisms. The three-dimensional object may be a cylinder other than a prism, such as a cylinder or an elliptic cylinder. Also, the three-dimensional object may be a sphere. In addition, the three-dimensional object may have a geometric shape such as a pyramid, a cone, or a hemisphere. The three-dimensional object is not limited to the geometric shape, and may be a complex three-dimensional object such as a doll or a vehicle.

  When a solid object is a sphere, the solid object may not be a perfect sphere. The sphere to be a solid object may be an ellipsoid. In addition, the sphere as a three-dimensional object may be designed as a ball (for example, a baseball or soccer ball) used in sports. At this time, the sphere as a three-dimensional object may be composed of one surface or may be composed of a plurality of surfaces. For example, a three-dimensional object may have a ball-like structure in which two gourd-shaped faces are joined together like a baseball. Alternatively, the three-dimensional object may have a spherical structure in which a plurality of pentagonal or hexagonal faces are joined together like a soccer ball. Different contents may be arranged on the plurality of faces.

  The terminal device 100 can rotate and display a three-dimensional object by processing according to control information (for example, program data and style sheet data). At this time, the terminal device 100 can rotate a three-dimensional object (cube, cuboid, sphere, or the like) in accordance with a user's operation (for example, a touch panel operation such as flick or swipe). For example, the terminal device 100 can rotate the three-dimensional object T1 about the x1 axis parallel to the X axis passing through the center of the cube, and the three-dimensional object about the y1 axis parallel to the Y axis passing the center of the cube It is possible to rotate the object T1 and to rotate the solid object T1 about the z1 axis parallel to the Z axis through the center of the cube. The terminal device 100 can simultaneously execute rotation around the x1 axis, rotation around the y1 axis, and rotation around the z1 axis.

  Similarly, the terminal device 100 can rotate and display the three-dimensional object T2 by processing according to the control information. Specifically, the terminal device 100 can rotate the three-dimensional object T2 about the x2 axis parallel to the X axis through the center of the cube, and passes the y2 axis parallel to the Y axis along the center of the cube. It is possible to rotate the solid object T2 about the center, and it is possible to rotate the solid object T2 about the z2 axis parallel to the Z axis passing through the center of the cube. The terminal device 100 can simultaneously execute rotation around the x2 axis, rotation around the y2 axis, and rotation around the z2 axis.

  FIG. 2 is a diagram for explaining the configuration of the three-dimensional object T1. The upper left drawing of FIG. 2 is a perspective view of the solid object T1 with the content removed from the surface, and the lower left drawing of FIG. 2 is a developed view of the solid object T1 with the content removed. As can be seen from the lower left development view, the three-dimensional object T1 is composed of a plurality of planes. In the case of the example of FIG. 2, the three-dimensional object T1 is composed of six faces M11 to M16. Content (for example, a still image or a moving image) is disposed on at least one surface of the plurality of surfaces constituting the three-dimensional object T1. The upper right of FIG. 2 is a view showing a state in which the content is arranged on each surface of the solid object, and the lower right of FIG. 2 is a developed view of the solid object T1 in which the content is arranged. In the case of FIG. 2, advertisement content C11 to C16 (second content) is arranged on each surface of the three-dimensional object T1. The advertising content C11 is disposed on the surface M11, the advertising content C12 is disposed on the surface M12, and the advertising content C13 is disposed on the surface M13. The advertisement content C14 is disposed on the surface M14, the advertisement content C15 is disposed on the surface M15, and the advertisement content C16 is disposed on the surface M16. The advertisement content is content including information on an advertisement target.

  FIG. 3 is a diagram for explaining the configuration of the three-dimensional object T2. The upper left drawing of FIG. 3 is a perspective view of the solid object T2 with the content removed from the surface, and the lower left drawing of FIG. 3 is a developed view of the solid object T2 with the content removed. As can be seen from the lower left development view, the three-dimensional object T2 is composed of a plurality of planes. In the case of the example of FIG. 3, the three-dimensional object T2 is composed of six faces M21 to M26. Content (for example, a still image or a moving image) is arranged on at least one surface of the plurality of surfaces constituting the three-dimensional object T2. The upper right of FIG. 3 is a view showing a state in which the content is arranged on each surface of the solid object, and the lower right of FIG. 3 is a developed view of the solid object T2 in which the content is arranged. In the case of FIG. 3, advertisement content C21 to C26 (second content) is arranged on each surface of the three-dimensional object T2. The advertising content C21 is disposed on the plane M21, the advertising content C22 is disposed on the plane M22, and the advertising content C23 is disposed on the plane M23. The advertisement content C24 is disposed on the surface M24, the advertisement content C25 is disposed on the surface M25, and the advertisement content C26 is disposed on the surface M26.

  When the user operates the terminal device 100 to access a server (hereinafter referred to as a content distribution server) that distributes main content, the terminal device 100 receives the distribution of the content C1 from the content distribution server. Then, the terminal device 100 displays the content C1 on the screen. Further, when receiving the delivery of content C1, the terminal device 100 sends a delivery request for the advertisement content to a server (hereinafter referred to as an advertisement delivery server) for delivering the advertisement content according to the control information transmitted together with the information of the content C1. . Then, the terminal device 100 receives the distribution of the advertisement content from the advertisement distribution server. The terminal device 100 displays advertisement content (for example, advertisement content C11 to C16, C21 to C26, etc.) on the screen according to the control information. As described above, the advertising content C11 to C16 is disposed on each surface of the three-dimensional object T1, and the advertising content C21 to C26 is disposed on each surface of the three-dimensional object T2.

  The control information may be a program for controlling an application installed in the terminal device 100, or may be a program embedded in a page. For example, the control information may be a program described in a script language such as JavaScript (registered trademark). Of course, the control information may be information described in a computer language other than the script language. For example, the control information may be information described in a style sheet language such as CSS3 (Cascading Style Sheets 3). Also, the control information may be a program written and compiled in a programming language such as Java (registered trademark), Swift, C language, C ++, or the like. It is also possible to regard application software itself distributed from a server such as a content distribution server as control information. At this time, the page information may be included in the control information. The control information may not be a compiled program as long as the terminal device 100 can finally execute the program. In addition, the control information may be data (program) provided in the form of an interpreted language (eg, script language), a machine language, or an intermediate language. The control information may also include control information for rotating and displaying the three-dimensional objects T1 and T2.

[1-2. Rotation processing of solid object]
Next, the operation of the terminal device 100 will be described. FIG.4 and FIG.5 is a figure which shows operation | movement of the terminal device 100 which concerns on embodiment. Hereinafter, the information display process performed by the terminal device 100 will be described with reference to FIGS. 4 and 5. The information display process is performed, for example, in accordance with control information distributed by a distribution server such as a content distribution server. The content distribution server is a server that distributes main content such as content C1. In the following description, the terminal device 100 executes the information display process according to the control information distributed by the content distribution server, but may execute the information display process according to the control information distributed by the advertisement distribution server. The advertisement distribution server is a server that distributes advertisement information such as advertisement content C11 to C16 and C21 to C26.

  The terminal device 100 receives data of the content C1 from the content distribution server, and acquires data of the advertising content C11 to C16 and C21 to C26 from the advertisement distribution server. The terminal device 100 may receive information on the solid objects T1 and T2 from the content distribution server or may receive information from the advertisement distribution server. The advertising content C11 to C16 and C21 to C26 may have a still image or a moving image. In the case of this embodiment, the advertising content C11 to C16 and C21 to C26 are all selectable contents. For example, links to predetermined pages (for example, landing pages) are set in the advertising content C11 to C16 and C21 to C26. Then, when the advertising content C11 to C16 and C21 to C26 are selected (for example, tapped or clicked), the terminal device 100 displays a page linked to the advertising content C11 to C16 and C21 to C26.

  When acquiring data of content from each server, the terminal device 100 scrolls and displays the content C1 on the screen. At this time, the terminal device 100 displays the three-dimensional object T1 in which the advertising content C11 to C16 is arranged on the content C1 (state D11 in FIG. 4).

  Then, the terminal device 100 rotates the three-dimensional object T1 in the content C1 according to the operation of the user. Specifically, the terminal device 100 rotates the three-dimensional object T1 based on the user's operation on the content C1 (for example, a scroll operation on the content C1). For example, the terminal device 100 rotates the three-dimensional object T1 in conjunction with the scroll of the content C1 by the scroll operation of the user. At this time, the terminal device 100 may not execute the rotation process of the solid object T2 not displayed on the screen.

  How to rotate the three-dimensional object T1 is arbitrary. For example, when the user starts scrolling the content C1, the terminal device 100 sets the solid object T1 with the x1 axis having the axial direction in the direction perpendicular to the scroll direction (Y axis direction in the example of FIG. 3) as the rotation axis. Rotate 90 degrees (state D12). At this time, the terminal device 100 may determine the rotation direction of the three-dimensional object T1 in accordance with the scroll direction. For example, if the user scrolls the content C1 in the upward direction (Y-axis plus direction), the terminal device 100 generates the three-dimensional object T2 so that the advertising content C12 located at the bottom of the three-dimensional object T2 appears in front. Rotate.

  When the three-dimensional object T1 rotates 90 degrees and the advertisement content C12 comes to the front (state D13), the terminal device 100 changes the rotation axis to the y1 axis perpendicular to the x1 axis and rotates the three-dimensional object T1 further 90 degrees State D14). When the advertisement content C13 comes to the front (state D15), the terminal device 100 changes the rotation axis to the x1 axis again to rotate the three-dimensional object T1 by 90 °. While the scrolling of the content C1 continues, the terminal device 100 continues the rotation of the three-dimensional object T1 while alternately changing the rotation axis to the x1 axis and the y1 axis (state D16, state D17, state D18). When the terminal device 100 stops the rotation of the solid object T1, the terminal device 100 does not stop the rotation in a halfway state as shown in the state D12 or the state D14, but a predetermined surface of the solid object T1 (for example, a predetermined surface The rotation of the three-dimensional object T1 is stopped so that the plane of (1) is approximately in front. Of course, the terminal device 100 stops the rotation of the three-dimensional object T1 so that the content arranged on the predetermined surface of the three-dimensional object T1 can be viewed by the user without being limited to the stop of the rotation with the predetermined surface substantially in front. It is also good.

  When the content arranged in the three-dimensional object T1 is a moving image, the terminal device 100 may start reproduction of the moving image when the three-dimensional object T1 is positioned in a predetermined area of the screen by scrolling the content C1. For example, the terminal device 100 may start reproduction of a moving image when part or all of the three-dimensional object T1 is located at the center of the screen (for example, the area A3 illustrated in FIG. 1). At this time, the terminal device 100 may start reproduction of the moving image disposed on the three-dimensional object T1 after the rotation of the three-dimensional object T1 stops. The area A3 is, for example, a central area obtained by dividing the screen into a plurality of parts (for example, three equal parts) in the scroll direction. In addition, the terminal device 100 may stop the reproduction of the moving image when part or all of the three-dimensional object T1 deviates from the predetermined area due to the continuation of the scroll. Then, when the three-dimensional object T1 is again located in the predetermined area of the screen, the terminal device 100 may resume reproduction of the moving image from the continuation (from the position at which it was stopped).

  The terminal device 100 may stop the rotation process of the three-dimensional object T1 when the scrolling of the content C1 is stopped. The terminal device 100 may also stop the rotation processing of the solid object T1 even when part or all of the solid object T1 disappears from the screen due to the continuation of the scroll.

  When the three-dimensional object T1 moves while focusing on the content C1, the user may feel the presence of the three-dimensional object T1 depressed. Therefore, when the three-dimensional object T1 is positioned in the end area of the screen by scrolling the content C1, the terminal device 100 may stop the rotation process of the three-dimensional object T1. Here, the end areas may be areas at both ends obtained by dividing the screen into a plurality of parts in the scroll direction (for example, three equal parts or four equal parts). Of course, the end area may be a predetermined range (for example, a range of 10 to 30% of the width of the content display area in the scroll direction) from the end of the content display area (the area of the screen where the main content is displayed). . In the example of FIG. 1, the end area is an area located above and below the area A3. As a result, the user is not bothered by the movement of the three-dimensional object T1, and can thus concentrate on the content C1 at the center of the screen.

  When the three-dimensional object T2 is displayed on the screen by continuing the scroll (state D21 in FIG. 4), the terminal device 100 starts rotation of the three-dimensional object T2. How to rotate the three-dimensional object T2 is arbitrary. For example, when the three-dimensional object T2 appears on the screen, the terminal device 100 sets the three-dimensional object 90 as the rotation axis, the x2 axis having an axial direction in a direction perpendicular to the scroll direction (Y axis direction in the example of FIG. 4). ° Rotate (state D22). At this time, the terminal device 100 may determine the rotation direction of the three-dimensional object T2 in accordance with the scroll direction. For example, if the user scrolls the content C1 in the upward direction (Y-axis plus direction), the terminal device 100 is a three-dimensional object such that the advertising content C22 located at the bottom of the three-dimensional object T2 appears in front. Rotate T2.

  When the three-dimensional object T2 rotates 90 degrees and the advertisement content C22 comes to the front (state D23), the terminal device 100 changes the rotation axis to the y2 axis perpendicular to the x2 axis and rotates the three-dimensional object T2 further 90 degrees ( State D24). When the advertisement content C23 comes to the front (state D25), the terminal device 100 changes the rotation axis to the x2 axis again to rotate the three-dimensional object T1 by 90 °. The terminal device 100 continues the rotation of the three-dimensional object T1 while alternately changing the rotation axis to the x2 axis and the y2 axis while the scroll is continued (state D26, state D27, state D28).

  According to the present embodiment, the terminal device 100 rotates the three-dimensional objects T1 and T2 in accordance with the user's operation. Therefore, the terminal device 100 can cause the user to focus on the rotating solid objects T1 and T2. As a result, the terminal device 100 can improve the appeal effect of the information related to the content (the main content or the advertisement content arranged in the three-dimensional object).

[1-3. Direct operation to solid objects]
The terminal device 100 may rotate the solid objects T1 and T2 based on the user's operation on the solid objects T1 and T2 instead of the operation on the content C1. FIG. 6 is a diagram showing how the three-dimensional objects T1 and T2 are rotated based on the user's operation on the three-dimensional object T2. Hereinafter, the information display process performed by the terminal device 100 will be described with reference to FIG.

  First, it is assumed that the user executes an operation for scrolling or rotating the content C1 or the three-dimensional object T2 in the first direction. For example, it is assumed that the user executes an operation (for example, flick or swipe) for scrolling or rotating the content C1 or the three-dimensional object T2 in the scroll direction of the content C1 (in the example of FIG. 6, the Y-axis direction) State D31). In this case, the terminal device 100 scrolls the content C1 in the first direction (state D32). At this time, the terminal device 100 does not rotate the three-dimensional object T2 in the scroll direction, assuming that the user's operation is a scroll operation on the content C1.

  On the other hand, it is assumed that the user executes an operation for scrolling or rotating the content C1 or the three-dimensional object T2 in a second direction different from the first direction. For example, it is assumed that the user executes an operation for scrolling or rotating the content C1 or the three-dimensional object T2 in a direction perpendicular to the scroll direction of the content C1 (in the example of FIG. 6, the X-axis direction) (state D33) . In this case, the terminal device 100 scrolls the content C1 in the first direction (state D34). At this time, the terminal device 100 regards the user's operation as a rotation operation on the three-dimensional object T2, and does not scroll the content C1 even if the content C1 is scrollable in the X-axis direction.

  In the example of FIG. 6, although direct operation of the user on the three-dimensional object T2 is possible, the direct operation of the user may also be possible on the three-dimensional object T2.

  According to the present embodiment, the terminal device 100 rotates the three-dimensional object based on the user's operation on the three-dimensional objects T1 and T2. Since the three-dimensional object is operable, the terminal device 100 can attract the user's interest in the content C1 having the three-dimensional object. As a result, the terminal device 100 can improve the appeal effect of the information related to the content.

[2. Configuration Example of Delivery System]
As mentioned above, although the information display process of this embodiment was described, the structure of the delivery system 1 provided with the terminal device 100 which is an example of the information display apparatus of this embodiment is demonstrated hereafter.

  FIG. 7 is a diagram showing an example of the configuration of the distribution system 1 according to the embodiment. As shown in FIG. 7, the distribution system 1 includes a terminal device 100, an advertiser terminal 10, an advertisement distribution server 20, and a content distribution server 30. The terminal device 100, the advertiser terminal 10, the advertisement distribution server 20, and the content distribution server 30 are connected via the network N. The network N is a communication network such as a LAN (Local Area Network), a WAN (Wide Area Network), a telephone network (mobile telephone network, fixed telephone network or the like), a regional IP (Internet Protocol) network, the Internet or the like. The network N may include a wired network or may include a wireless network. The distribution system 1 illustrated in FIG. 7 may include a plurality of terminal devices 100, advertiser terminals 10, advertisement distribution servers 20, and content distribution servers 30, respectively.

  The terminal device 100 is an information processing device used by a user who views content. The terminal device 100 acquires information of the main content from the content distribution server 30 according to the operation of the user. If the main content includes an acquisition command to request acquisition of the advertising content, the terminal device 100 acquires the advertising content from the advertisement distribution server 20 in accordance with the acquisition instruction. When the terminal device 100 receives control information for realizing the above-mentioned information display processing from the advertisement distribution server 20, the terminal device 100 realizes the information display processing according to the control information. The configuration of the terminal device 100 will be described later.

  The advertiser terminal 10 is an information processing apparatus used by an advertiser. For example, the advertiser terminal 10 is a terminal device such as a smart device (smart phone or tablet), a mobile phone, a personal computer or the like. The advertiser terminal 10 submits advertisement content to the advertisement distribution server 20 according to the operation by the advertiser. For example, the advertiser terminal 10 submits the advertisement content C2, C3, C4, etc. as advertisement content to the advertisement distribution server 20. Further, the advertisement content submitted by the advertiser terminal 10 may be an image (still image, moving image) or text data. Also, the advertisement content may be a URL (Uniform Resource Locator) for acquiring a landing page. Note that the advertiser may request an agency to submit advertisement content. In this case, it is the agency that submits the advertisement content to the advertisement distribution server 20. In the following description, “advertiser” is a concept that includes not only an actual advertiser but also an agency. Moreover, an "advertiser terminal" assumes that it is the concept containing not only the advertiser terminal 10 but the agency apparatus used by the agency.

  The advertisement distribution server 20 is a server device that distributes advertisement content submitted from the advertiser terminal 10. For example, when the advertisement delivery server 20 receives a delivery request for advertisement content from the terminal device 100, the advertisement delivery server 20 performs matching between the user and the advertisement content from the location of the terminal device 100, the attribute of the user, etc. The advertisement content is distributed to the terminal device 100. Further, the advertisement distribution server 20 distributes control information for realizing the above-described information display process to the terminal device 100 together with the advertisement content. Therefore, the advertisement distribution server 20 functions as a distribution device that distributes control information to the terminal device 100. The control information is described in, for example, a script language such as JavaScript (registered trademark) or a style sheet language such as CSS (Cascading Style Sheets). The configuration of the advertisement distribution server 20 will be described later.

  The content distribution server 30 is a server device that distributes information of the main content to the terminal device 100. For example, the content distribution server 30 includes various applications installed in the terminal device 100 (for example, portal application, news application, auction site, weather forecast application, shopping application, finance (stock price) application, route search application, map providing application, It is an apparatus for distributing information to be displayed on a travel application, a restaurant introduction application, a blog browsing application, etc., to the terminal device 100. Alternatively, the content distribution server 30 may be a portal site, a news site, an auction site, a weather forecast site, a shopping site, a finance (stock price) site, a route search site, a map providing site, a travel site, a restaurant introduction site, a web blog, etc. It is an apparatus for delivering to the terminal device 100 a web page in which various pieces of related information are arranged in a tiled manner. The content distribution server 30 may be a server that distributes application data itself, or may be a server that distributes web pages such as portal sites. The content distribution server 30 also functions as a distribution device that distributes control information to the terminal device 100. The configuration of the content distribution server 30 will be described later.

[3. Configuration Example of Advertisement Delivery Server]
Next, the configuration of the advertisement distribution server 20 will be described. The advertisement distribution server 20 is a server host computer (hereinafter simply referred to as a “server”) that processes requests from client terminals such as the terminal device 100 and the advertiser terminal 10. The advertisement delivery server 20 may be a PC server, a midrange server, or a mainframe server. Further, the advertisement distribution server 20 may be configured by one server, or may be configured by a plurality of servers that cooperate to execute processing. When the advertisement delivery server 20 is configured by a plurality of servers, the installation locations of these servers may be remote. These servers can be regarded as one advertisement delivery server if they cooperate to execute processing even if the installation site is far away.

  FIG. 8 is a diagram showing an exemplary configuration of the advertisement distribution server 20 according to the embodiment. The advertisement distribution server 20 includes a communication unit 21, a storage unit 22, and a control unit 23. The configuration shown in FIG. 8 is a functional configuration, and the hardware configuration may be different therefrom.

  The communication unit 21 is a communication interface that communicates with an external device. The communication unit 21 may be a network interface or a device connection interface. For example, the communication unit 21 may be a LAN interface such as a NIC (Network Interface Card), or may be a USB interface configured by a USB (Universal Serial Bus) host controller, a USB port, or the like. The communication unit 21 may be a wired interface or a wireless interface. The communication unit 21 functions as a communication unit of the advertisement distribution server 20. The communication unit 21 communicates with the terminal device 100, the advertiser terminal 10, and the content distribution server 30 according to the control of the control unit 23.

  The storage unit 22 is a storage device capable of reading and writing data such as a dynamic random access memory (DRAM), a static random access memory (SRAM), a flash memory, and a hard disk. The storage unit 22 functions as a storage unit of the advertisement distribution server 20. The storage unit 22 stores the advertisement database 24.

  The advertisement database 24 is a database in which various information on advertisement content submitted from the advertiser terminal 10 is stored. FIG. 9 is a diagram showing an example of information stored in the advertisement database 24 according to the embodiment. In the example shown in FIG. 9, the advertisement database 24 has items such as an advertiser ID, advertisement content, the number of impressions, the number of guaranteed impressions, and a consideration.

  The “advertiser ID” indicates identification information for identifying the advertiser or the advertiser terminal 10. "Advertisement content" indicates content submitted from the advertiser terminal 10, that is, content related to advertisements such as the advertisement content C11 to C16 and C21 to C26. In the example shown in FIG. 9, conceptual information such as "C20" to "C70" is stored in "advertising content", but audio data, image data, text data, game data, and advertisement in game format are stored. Data itself, such as data, may be stored. The “advertising content” may store a URL where each content is located, a file path name indicating the storage location of these, and the like.

  "Impression count" indicates the number of times the ad content has been displayed. Also, “the number of guaranteed impressions” indicates the number of times the advertising content is guaranteed for the consideration. In addition, “Consideration” indicates a reward to be paid from the advertiser when the advertisement content is displayed by “the guaranteed number of impressions”. That is, the advertisement distribution server 20 is a server that distributes the content related to the advertisement in an impression guarantee type.

  That is, in the example of FIG. 9, an example in which the advertiser identified by the advertiser ID “K10” submits the content C20 as the advertisement content is shown. The content C20 may be the advertisement content C11 to C16 and C21 to C26 shown in FIG. 1, FIG. 2 and FIG. Further, in FIG. 9, the number of impressions of the advertising content “C20” is “10000”, the number of guaranteed impressions is “20000”, and the amount of consideration (charging amount) when the content “C20” is displayed for the number of guaranteed impressions Shows an example in which "aaa". Here, the advertisement delivery server 20 may count the number of impressions for each of a plurality of contents (a plurality of advertisement contents) arranged on one page, or a plurality of contents (a plurality of advertisement contents) for one page. You may count the number of impressions by regarding as one advertisement.

  If the advertisement distribution server 20 distributes the click charge type advertisement, the number of times the content is selected, the charge amount when the content is selected, and the like are registered in the advertisement database 24. Here, the pay-per-click type advertisement is an advertisement that is charged whenever advertisement content is selected. In addition, if the advertisement distribution server 20 distributes a bid format advertisement, the advertisement database 24 may include a bid price which is an advertisement fee set by the advertiser as a reward per one impression, a CTR (Click Through Rate), etc. be registered. Here, a bid format advertisement is an advertisement of a format which selects advertisement content in a bid format when the advertisement delivery server 20 receives a delivery request.

  The advertisement database 24 may store information of items other than the above. For example, the advertisement database 24 may further store information such as information for matching content with a user, and information such as CTR (Click Through Rate). Further, in the advertisement database 24, a display instruction for instructing a change of the display mode of the advertisement content may be registered. The display instruction may include the arrangement position of the advertising content C11 to C16 and C21 to C26, the setting value of the display areas A1 and A2, and the like. For example, the display instruction may include information indicating the position, size, and the like of the display areas A1 and A2 based on the upper end of the content C1. In addition, the display instruction may include information specifying on which side of the three-dimensional object the advertisement content is to be arranged. In addition, the display instruction may include information indicating the user's operation as a trigger for transition to another page, the state of the terminal device 100, and the like. The setting of the display instruction is performed by the advertiser, for example, when the advertiser registers the advertisement content.

  Returning to FIG. 8, the control unit 23 is a controller, and is stored in a storage device inside the advertisement delivery server 20 by a processor such as a central processing unit (CPU) or a micro processing unit (MPU), for example. Various programs are realized by executing the RAM or the like as a work area. The control unit 23 is a controller, and may be realized by an integrated circuit such as an application specific integrated circuit (ASIC) or a field programmable gate array (FPGA).

  As shown in FIG. 8, the control unit 23 includes a submission reception unit 25, a request reception unit 26, an advertisement selection unit 27, and a distribution unit 28. The blocks constituting the control unit 23 (the draft reception unit 25 to the distribution unit 28) are functional blocks indicating the functions of the control unit 23, respectively. These functional blocks may be software blocks or hardware blocks. For example, the functional blocks described above may be one software module implemented by software (including a microprogram) or one circuit block on a semiconductor chip (die). Of course, each functional block may be one processor or one integrated circuit. The configuration method of the functional block is arbitrary. In addition, the control part 23 may be comprised by the function unit different from the above-mentioned functional block.

  The submission acceptance unit 25 accepts submission of advertising content from the advertiser terminal 10. Specifically, the submission accepting unit 25 accepts submission of the advertisement content together with the designation of the consideration. Further, the submission acceptance unit 25 accepts a display instruction of advertisement content. In this case, the submission acceptance unit 25 registers the advertisement content and the display instruction in the advertisement database 24 together with the advertiser ID and the value of the consideration.

  The request receiving unit 26 receives an advertisement content acquisition request from the terminal device 100. For example, the request receiving unit 26 receives an HTTP request as an advertisement content acquisition request.

  The advertisement selection unit 27 selects advertisement content of a distribution candidate from the advertisement database 24 when the request reception unit 26 receives an acquisition request for advertisement content. For example, based on the position of the terminal device 100 and the attribute of the user, the advertisement selecting unit 27 performs matching of advertisement content to be distributed from advertisement content registered in the advertisement database 24.

  In such matching, advertisement content is selected such that the number of impressions is greater than the guaranteed number of impressions. For example, the advertisement selecting unit 27 preferentially selects advertisement content with the largest difference between the guaranteed number of impressions and the number of impressions. Note that the advertisement selection unit 27 may preferentially select advertisement content having a high bid price or CTR, or advertisement content having a high bid price and CTR.

  Furthermore, when the content C1 is a screen of a search application or a search page, the advertisement selection unit 27 uses an advertisement distribution method called search interlocking advertisement that extracts advertisement content that matches the search keyword specified by the user. May be In addition, the advertisement selection unit 27 may use an advertisement distribution technique called targeting distribution that extracts advertisement content matching the user's attribute information (such as psychographic attribute and demographic attribute). Thereafter, the advertisement selection unit 27 outputs the advertisement content selected as the distribution target to the distribution unit 28.

  The distribution unit 28 distributes control information to the terminal device 100 together with the advertisement content selected by the advertisement selection unit 27. Specifically, when the distribution unit 28 receives the advertisement content selected by the advertisement selection unit 27, the distribution unit 28 extracts a display instruction included in the received advertisement content. Then, the distribution unit 28 generates control information for causing the terminal device 100 to execute information display processing of the content indicated by the extracted display instruction. Then, the distribution unit 28 distributes the generated control information and the advertisement content to the terminal device 100.

  The control information may be a program described in a script language such as JavaScript (registered trademark). Of course, the control information may be information described in a computer language other than the script language. For example, the control information may be information described in a markup language such as HTML or XML, or information described in a style sheet language such as CSS or CSS3. Also, the control information may be a program (for example, the application itself) described in a programming language such as Java (registered trademark), Swift, C language, C ++, etc. and compiled. The control information may not be a compiled program as long as the terminal device 100 can finally execute the program. In addition, the control information may be data (program) provided in the form of an interpreted language (eg, script language), a machine language, or an intermediate language.

[4. Configuration Example of Content Distribution Server]
Next, the configuration of the content distribution server 30 will be described. The content distribution server 30 is a server host computer (hereinafter simply referred to as “server”) that processes requests from client terminals such as the terminal device 100. The content distribution server 30 may be a PC server, a midrange server, or a mainframe server. In addition, the content distribution server 30 may be configured by one server, or may be configured by a plurality of servers that cooperate to execute processing. When the content distribution server 30 is configured by a plurality of servers, the installation locations of these servers may be remote. These servers can be regarded as one advertisement delivery server if they cooperate to execute processing even if the installation site is far away.

  FIG. 10 is a diagram showing an example of the configuration of the content distribution server 30 according to the embodiment. The content distribution server 30 includes a communication unit 31, a content storage unit 32, and a control unit 33. The configuration shown in FIG. 10 is a functional configuration, and the hardware configuration may be different therefrom.

  The communication unit 31 is a communication interface that communicates with an external device. The communication unit 31 may be a network interface or a device connection interface. For example, the communication unit 31 may be a LAN interface such as a NIC, or may be a USB interface configured by a USB host controller, a USB port, or the like. The communication unit 31 may be a wired interface or a wireless interface. The communication unit 31 functions as a communication unit of the content distribution server 30. The communication unit 31 communicates with the terminal device 100 and the advertisement distribution server 20 according to the control of the control unit 33.

  The content storage unit 32 is a storage device capable of reading and writing data, such as a DRAM, an SRAM, a flash memory, and a hard disk. The content storage unit 32 functions as a storage unit of the content distribution server 30. The content storage unit 32 stores information of the page in which the content is arranged. For example, the content storage unit 32 stores an HTML file forming a page and data of an image displayed on the page.

  The control unit 33 is a controller, and is implemented, for example, by a processor such as a CPU or an MPU executing various programs stored in a storage device in the content distribution server 30 using a RAM or the like as a work area. The control unit 33 is a controller, and may be realized by, for example, an integrated circuit such as an ASIC or an FPGA.

  As shown in FIG. 10, the control unit 33 includes a reception unit 34 and a distribution unit 35. The blocks (the receiving unit 34 and the distributing unit 35) that constitute the control unit 33 are functional blocks that indicate the functions of the control unit 33, respectively. These functional blocks may be software blocks or hardware blocks. For example, the functional blocks described above may be one software module implemented by software (including a microprogram) or one circuit block on a semiconductor chip (die). Of course, each functional block may be one processor or one integrated circuit. The configuration method of the functional block is arbitrary. The control unit 33 may be configured in units of functions different from the above-described functional blocks.

  The receiving unit 34 receives an acquisition request for main content from the terminal device 100. For example, the receiving unit 34 receives an acquisition request for data of an application. If the main content is information of a web page, the reception unit 34 receives an HTTP request as a web page acquisition request.

  The distribution unit 35 distributes the information of the main content to the terminal device 100 when the reception unit 34 receives the acquisition request of the main content. Specifically, the distribution unit 35 acquires, from the content storage unit 32, information of the main content of the acquisition request target from the content storage unit 32, and distributes the acquired information of the main content to the terminal device 100. At this time, the main content information may include control information.

  The control information may be a program described in a script language such as JavaScript (registered trademark). Of course, the control information may be information described in a computer language other than the script language. For example, the control information may be information described in a markup language such as HTML or XML, or information described in a style sheet language such as CSS or CSS3. Also, the control information may be a program (for example, the application itself) described in a programming language such as Java (registered trademark), Swift, C language, C ++, etc. and compiled. The control information may not be a compiled program as long as the terminal device 100 can finally execute the program. In addition, the control information may be data (program) provided in the form of an interpreted language (eg, script language), a machine language, or an intermediate language.

  The control information may include information on a display instruction of the advertisement content. The display instruction may include the arrangement position of the advertisement content, the setting value of the display areas A1 and A2, and the like. For example, the display instruction may include information indicating the position, size, and the like of the display areas A1 and A2 based on the upper end of the content C1. In addition, the display instruction may include information indicating the user's operation as a trigger for transition to another page, the state of the terminal device 100, and the like.

[5. Configuration Example of Terminal Device]
Next, the configuration of the terminal device 100 will be described. The terminal device 100 is an information display device that a user uses to view a page. The terminal device 100 is, for example, a communication terminal such as a smartphone, a tablet, or a mobile phone. As long as it has a communication function, the terminal device 100 may be an information processing terminal such as a personal computer (notebook PC, desktop PC), PDA (Personal Digital Assistant) or the like. In this case, the information processing terminal is also a type of communication terminal. The terminal device 100 connects with the advertisement distribution server 20 and the content distribution server 30 via the network N.

  FIG. 11 is a diagram illustrating an exemplary configuration of the terminal device 100 according to the embodiment. The terminal device 100 includes a communication unit 110, an input unit 120, a storage unit 130, an output unit 140, and a control unit 150. The configuration shown in FIG. 11 is a functional configuration, and the hardware configuration may be different therefrom.

  The communication unit 110 is a communication interface that communicates with an external device. The communication unit 110 may be a network interface or a device connection interface. For example, the communication unit 110 may be a LAN interface such as a NIC, or may be a USB interface configured by a USB host controller, a USB port, or the like. The communication unit 110 may be a wired interface or a wireless interface. The communication unit 110 functions as a communication unit of the terminal device 100. The communication unit 110 communicates with the advertisement distribution server 20 and the content distribution server 30 according to the control of the control unit 150.

  The input unit 120 is an input device that receives various inputs from the outside. For example, the input unit 120 is an operating device for the user to perform various operations, such as a keyboard, a mouse, and an operation key. The input unit 120 functions as an input unit of the terminal device 100. When a touch panel is adopted for the terminal device 100, the touch panel is also included in the input unit 120. In this case, the user performs various operations by touching the screen with a finger or a stylus.

  The storage unit 130 is a storage device capable of reading and writing data, such as a dynamic random access memory (DRAM), a static random access memory (SRAM), a flash memory, and a hard disk. The storage unit 130 functions as a storage unit of the terminal device 100. The storage unit 130 stores application data. The application data may be web browser data. In the following description, the web browser is simply referred to as the browser.

  The output unit 140 is a device that performs various outputs such as sound, light, vibration, and an image to the outside. The output unit 140 functions as an output unit of the terminal device 100. The output unit 140 includes a display device that displays various information. The display device is, for example, a liquid crystal display or an organic EL (Electro Luminescence) display. When a touch panel is adopted for the terminal device 100, the display device (hereinafter, referred to as a screen) may be integral with the input unit 120. The output unit 140 displays an image on the screen according to the control of the control unit 150.

  The control unit 150 is a controller, and is implemented, for example, by a processor such as a CPU or an MPU executing various programs stored in a storage device inside the terminal device 100 using a RAM or the like as a work area. The control unit 150 is a controller, and may be realized by an integrated circuit such as an ASIC or an FPGA.

  The control unit 150 includes a display unit 151 and a display control unit 152, as shown in FIG. The blocks (the display unit 151 and the display control unit 152) that constitute the control unit 150 are functional blocks that indicate the functions of the control unit 150, respectively. These functional blocks may be software blocks or hardware blocks. For example, the functional blocks described above may be one software module implemented by software (including a microprogram) or one circuit block on a semiconductor chip (die). Of course, each functional block may be one processor or one integrated circuit. The configuration method of the functional block is arbitrary. The control unit 150 may be configured in function units different from the above-described functional blocks.

  The display unit 151 displays the three-dimensional object displayed on the screen on the content C1. For example, the display unit 151 displays the content C1 and the first object on the screen of the terminal device 100.

  In addition, the display unit 151 displays a polyhedron as a three-dimensional object. For example, the display unit 151 displays a cube or a rectangular parallelepiped as a three-dimensional object. In addition, the display unit 151 displays a sphere as a three-dimensional object. For example, the display unit 151 displays a sphere configured by connecting a plurality of surfaces as a three-dimensional object.

  Also, a solid object is composed of multiple faces. Then, the display unit 151 displays the second content on at least one surface of the three-dimensional object. In addition, the display unit 151 may display a moving image on at least one surface of the three-dimensional object. In addition, the display unit 151 may display still images that are one frame of a moving image on each surface of the three-dimensional object so as to become a moving image when the three-dimensional object is rotated. In addition, the display unit 151 may display a second object moving on the surface of the three-dimensional object on the surface of the three-dimensional object.

  Also, the content C1 is scrollable. Then, the display unit 151 displays a moving image on the surface of the three-dimensional object.

  Further, the content C1 has a mirror surface area (predetermined display area) capable of displaying a three-dimensional object so as to be reflected in a mirror. Then, the display unit 151 displays the three-dimensional object on the mirror surface area of the content C1.

  The display control unit 152 rotates the three-dimensional object in the content C1 according to the user's operation. For example, the display control unit 152 rotates the three-dimensional object based on the user's operation on the content C1.

  In addition, the display control unit 152 rotates the three-dimensional object in conjunction with the scroll of the content C1 by the scroll operation of the user.

  In addition, the display control unit 152 rotates the three-dimensional object based on the user's operation on the three-dimensional object. At this time, when the user executes an operation for scrolling or rotating the content C1 or the three-dimensional object in the first direction, the display control unit 152 does not rotate the three-dimensional object in the first direction. C1 may be scrolled in the first direction. Then, when the user executes an operation for scrolling or rotating the content C1 or the three-dimensional object in a second direction different from the first direction, the display control unit 152 causes the three-dimensional object in the second direction. You may rotate it.

  Further, the display control unit 152 rotates the three-dimensional object based on the information from the sensor that detects the movement of the terminal device.

  Further, the display control unit 152 rotates the polyhedron in accordance with the user's operation. For example, the display control unit 152 rotates the cube or the rectangular parallelepiped in accordance with the user's operation.

  Further, the display control unit 152 rotates the sphere in accordance with the user's operation. For example, the display control unit 152 moves the second object toward an area not displayed on the screen of the surface of the three-dimensional object.

  Further, the display control unit 152 starts reproduction of the moving image when the three-dimensional object on the content C1 is positioned in a predetermined area of the screen by the scroll operation of the user. At this time, the display control unit 152 stops the reproduction of the moving image when part or all of the three-dimensional object deviates from the predetermined area, and reproduces the moving image from the continuation when the three-dimensional object is again positioned in the predetermined area. You may resume it.

  Further, the display control unit 152 stops the rotation of the three-dimensional object when the three-dimensional object on the content C1 is positioned in the end area of the screen by scrolling the content C1. In addition, the display control unit 152 stops the rotation of the three-dimensional object so that the predetermined surface of the three-dimensional object is substantially in front. Further, the display control unit 152 stops the rotation of the three-dimensional object so that the content arranged on the predetermined surface of the three-dimensional object can be viewed. In addition, the display control unit 152 starts reproduction of the moving image arranged in the three-dimensional object after the rotation of the three-dimensional object stops.

[6. Configuration example of content]
When the user operates the terminal device 100 to access an arbitrary site, the terminal device 100 receives the distribution of the main content from the content distribution server 30. Then, the terminal device 100 displays the received main content on the screen. Hereinafter, the configuration example of the main content will be described by taking the content C1 shown in FIG. 1 as an example.

  The content C1 is, for example, an arrangement surface (for example, a screen of an application) on which news, weather forecasts, indexes and contents of received e-mails, photo viewers, and various other contents are arranged. The content C1 may be a web page optimized for smart devices. In this case, the content C1 is described in HTML, Extensible Markup Language (XML), or the like.

  The content C1 is a main content (for example, a screen of an application or a web page) optimized for the smart device. In the present embodiment, the horizontal length of the content C1 is the same as the horizontal length of the screen of the terminal device 100. Further, the length of the content C1 in the vertical direction is longer than the length of the content display area of the terminal device 100 (the area in which the main content is displayed). The content C1 is scrollable with respect to the content display area.

  A plurality of pieces of content are arranged in a tile shape in the content C1. The content arranged in the content C1 is, for example, content such as news, weather forecast, index and content of received mail, photo viewer and the like. The content arranged in the content C1 may be a moving image, a still image, text data or the like. The content C1 can be operated or updated for each tiled content. The tiles may differ in size, arrangement position, etc. from tile to tile. In addition, the tile may be configured such that its size, arrangement position, and the like change in accordance with the user's operation, or may be configured to automatically change at an arbitrary timing.

  In addition to the tiled content, the content C1 may have an input field for inputting a search keyword, a link to another web page, and the like. In addition, the content C1 includes an acquisition command instructing to acquire advertisement content from the advertisement distribution server 20. For example, in an HTML file or the like forming the content C1, the URL of the advertisement distribution server 20, various scripts for acquiring and displaying the advertisement content, and the like are described as an acquisition command.

  The content C1 is described using a computer language capable of realizing dynamic content, such as Cascading Style Sheets (CSS), JavaScript (registered trademark), HTML 5, and the like. Therefore, the content C1 can change the display mode of the content by the operation of the user. For example, the stereoscopic object T1 or the stereoscopic object T2 is rotated by scrolling the content C1.

  The concept of advertising content includes not only commercial and non-profit advertising, but also recruitment of volunteers, public advertising, notification to the public, part of information concerning content C1, and any other content. Note that the advertising content is not limited to the content directly including the information on the advertising target. Images, moving images, characters, figures, symbols, hyperlinks, as long as the information widely included in the information included in the other advertisement content or the information included in the content related to the advertisement content (for example, a landing page etc.) Etc. Any content can be applied as advertisement content. That is, any content can be applied as advertisement content as long as the content is intended to give the user a different interest from the main content.

[7. Processing flow of terminal device]
Next, with reference to FIG. 12, the procedure of the process performed by the terminal device 100 that has executed the control information will be described. FIG. 12 is a flowchart showing an example of the information display process.

  The terminal device 100 requests the content distribution server 30 to distribute the main content (for example, the content C1) according to the operation of the user. Then, the terminal device 100 receives the main content from the content distribution server 30 (step S11). Next, when the terminal device 100 includes an advertisement content acquisition command in the distributed main content, the terminal device 100 transmits an advertisement content request (distribution request) to the advertisement distribution server 20 (step S12).

  Next, the terminal device 100 determines whether advertisement content has been received (step S13). When advertising content is not received (Step S13: No), terminal unit 100 performs Step S13 again.

  When advertising content is received (Step S13: Yes), the terminal device 100 displays the received content on the screen (Step S14). At this time, if the three-dimensional object is included in the main content, the terminal device 100 arranges the advertisement content on the surface of the three-dimensional object. Then, the terminal device 100 determines whether a scroll operation has been performed by the user (step S15). When the scroll operation is not performed (step S15: No), the terminal device 100 proceeds with the process to step S20.

  When the scroll operation has been performed (step S15: Yes), the terminal device 100 scrolls the screen (step S16). Then, the terminal device 100 determines whether the three-dimensional object in the main content is located in a predetermined area of the screen (step S17). For example, the terminal device 100 determines whether the three-dimensional object is located in a central area outside the end area of the screen. If the three-dimensional object is not located in the predetermined area of the screen (step S17: No), the terminal device 100 proceeds with the process to step S19.

  If the three-dimensional object is located in the predetermined area of the screen (step S17: Yes), the terminal device 100 executes rotation of the three-dimensional object (step S18). The terminal device 100 stops the rotation of the three-dimensional object when the three-dimensional object is positioned in the end area of the screen.

  Subsequently, the terminal device 100 determines whether the scroll operation has ended (step S19). If the scroll operation has not ended (step S19: No), the terminal device 100 returns the process to step S16. If the scrolling operation has ended (step S19: Yes), the terminal device 100 determines whether a transition operation (for example, a page transition operation) has been performed by the user, such as a link tap (step S20).

  When the transition operation is not performed (step S20: No), the terminal device 100 returns the process to step S15. When the transition operation has been performed (step S20: Yes), the terminal device 100 transmits a request for main content (step S21). When the transmission of the request is completed, the terminal device 100 returns the process to step S11 and repeats the processes of steps S11 to S21.

[8. Modified example]
The above embodiment is an example, and various modifications and applications are possible.

[8-1. About aspect of content]
In the above embodiment, the first content is the main content, and the second content is the advertising content. However, the first and second contents are not limited to the main content and the advertisement content. Both the first and second contents may be contents on the arrangement surface. At this time, the first and second contents may be contents other than advertisement contents. Further, the first and second contents are not limited to still pictures, moving pictures, and text information, and may be, for example, contents including a game or the like. The first and second contents may be contents including so-called playable advertisements. Further, the first and second contents may be contents including audio. The first and second contents may be auxiliary contents such as a game menu or a tutorial.

[8-2. Control information]
In the above-described embodiment, the terminal device 100 executes the information display process using the control information that the content distribution server 30 distributes with the main content. However, the embodiments are not limited to this. For example, the terminal device 100 may receive the control information described above from the advertisement distribution server 20 together with the information of the advertisement content. Then, the terminal device 100 may execute the information display process in accordance with the control information received from the advertisement distribution server 20.

  In addition, the terminal device 100 may realize the above-described processing by downloading in advance an application that causes the terminal device 100 to execute the display processing of the content C1, the above-described information display processing, and the like. . Program data of the application may be distributed from a server such as a content distribution server. In this case, it is possible to regard program data of the application itself as control information.

[8-3. Device configuration〕
In the above embodiment, the distribution system 1 includes the advertisement distribution server 20 and the content distribution server 30. However, the advertisement distribution server 20 and the content distribution server 30 are formed as one device. May be In this case, the advertisement distribution server 20 illustrated in FIG. 8 includes, for example, the content storage unit 32, the reception unit 34, and the distribution unit 35 illustrated in FIG. Then, when the advertisement distribution server 20 receives an acquisition request for main content from the terminal device 100, the advertisement distribution server 20 distributes to the terminal device 100 main content not including an acquisition command, together with the advertisement content.

  In the above embodiment, an example is shown in which the advertisement content is distributed from the advertisement distribution server 20 to the terminal device 100. However, the content distribution server 30 acquires the advertisement content from the advertisement distribution server 20 and acquires the acquired advertisement content. You may transmit to the terminal device 100 with the content C1.

  Moreover, although the terminal device 100 shall be provided with the screen of touch-panel type in the above-mentioned embodiment, the terminal device 100 does not need to be provided with the screen of touch-panel type. The terminal device 100 may have operation means other than a touch panel, such as a mouse and a keyboard. Moreover, in the above-mentioned embodiment, although scroll operation shall be performed using a touch panel, you may be performed using operation means other than a touch panel, such as a mouse | mouth or a keyboard. The same applies to click (tap) of content.

[8-4. About log]
In addition, the terminal device 100 may take a log indicating whether advertisement content is displayed or a log of content selected by the user. More specifically, the terminal device 100 may take a log indicating whether the advertising content is displayed. Also. When the advertisement content is a moving image, a log indicating whether the moving image (advertising content) has been reproduced or to which reproduction position the moving image (advertising content) has been reproduced may be taken.

  In addition, the terminal device 100 may measure the number of times of display of advertisement content, the number of times of selection, the time of reproduction, and the like. In addition, the terminal device 100 may log, for example, whether or not the advertisement content is selected, and at what timing the advertisement content is selected. For example, the terminal device 100 may take a log indicating at which reproduction position a moving image (advertisement content) is selected. Further, the terminal device 100 may take a log indicating a display mode of the content C1 when the advertisement content is selected. For example, when the terminal device 100 ends the display of the content C1 before the reproduction of the moving image (the advertising content) starts, the terminal device 100 may acquire a log indicating that the advertising content is not displayed.

  The log acquired by the terminal device 100 in this manner is useful when, for example, updating the number of impressions and CTR of advertising content, charging processing for displaying advertising content and the like, and reporting an advertising effect to an advertiser. For example, when the advertisement content is displayed many times by the scroll operation, or when the reproduction of the advertisement content is performed many times, it is predicted that the user is interested in the advertisement content.

  Therefore, a log indicating that the display mode of the advertisement content has been changed, a log indicating the display time of the moving image (advertisement content), a log indicating a scroll operation from the initial screen, a log indicating whether the advertisement content has been selected, etc. Can be an indicator that indicates the user's awareness of the advertisement.

  Therefore, the advertisement distribution server 20 may update the number of impressions, change the billing amount, and the like by using each acquired log. For example, the advertisement distribution server 20 may change the billing amount according to the display time of the advertisement content, the number of selections, and the like.

  Also, the log acquired by the terminal device 100 may be used to change the content arranged on the landing page. For example, the terminal device 100 may display different landing pages when the advertising content is first displayed and when the advertising content is displayed again after being deleted from the screen. In addition, the terminal device 100 acquires the same landing page when the advertising content is first displayed and when the advertising content is displayed again, and acquires the same landing page from the server that delivers the landing page. The contents of the log may be notified, and the content to be arranged on the landing page may be changed.

[8-5. Terminal device operation record]
Further, the terminal device 100 described above may transmit to the advertisement distribution server 20 a record of how much the user has operated the terminal device 100 with respect to the content C1 displayed together with the advertisement content according to the embodiment. . Specifically, when the advertisement content is displayed, the terminal device 100 displays the content and the number of times of the scroll operation performed by the user on the content C1, the user's selection operation, and the content when the user selects the advertisement content. Record the display mode etc. of C1.

  In addition, the terminal device 100 transmits an operation for transmitting information from the terminal device 100 (for example, SNS (Social Networking Service) for information specifying the number of scroll operations, the number of reloads, the display processing described above, the contents of advertisement content, advertisement content, etc. ), And various operations performed by the user on the terminal device 100 can also be recorded. Then, the terminal device 100 transmits information related to the operation history to the advertisement distribution server 20.

  In such a case, the advertisement distribution server 20 counts information on the operation history distributed from the terminal device 100, and further acquires information analyzed about the information. For example, in the case where the advertisement distribution server 20 distributes the advertisement content together with the control information, the number of times of the scroll operation, the number of times of the display processing, the type of the displayed landing page, and the landing page It acquires information such as the type of content placed, and indicators of advertising effectiveness such as CTR.

  Here, when the advertisement content is distributed together with the control information, the history of the operation performed on the content C1 can be an index indicating an advertisement effect. That is, in the content C1 in which the advertising content with the control information according to the embodiment is displayed, not only the previous web page (landing page) is displayed by selecting the advertising content, but also by the operation of the user By changing the display mode of the content C1 or displaying the advertisement content, it can be said that the operation history itself indicating what kind of operation has been performed is an index indicating the user's interest in the advertisement content.

  For example, the advertisement distribution server 20 compares the content of the scroll operation, the number of times of the scroll operation, the number of times of reproduction and display of the advertisement content, the number of times of display, the stay time of the content C1, etc. At the time of display, it is possible to provide information that the advertisement content is to widely convey, that is, an index indicating how much interest in the advertisement has been generated.

  Therefore, the advertisement distribution server 20 transmits the information related to the operation history of the terminal device 100 to the advertiser terminal 10 to make it a report indicating an indicator of the advertisement effect on the content C1 on which the advertisement content according to the embodiment is displayed. Can. Note that the advertisement distribution server 20 may transmit, to the advertiser terminal 10, information and a log related to the operation history of the terminal device 100 as it is.

  Thereby, the advertisement delivery server 20 can show the usefulness of the display mode of the advertisement content accompanied by the control information according to the embodiment in the terminal device 100 to the advertiser.

[8-6. Other]

  Moreover, in the above-mentioned embodiment, although advertising content shall be arrange | positioned on the surface of three-dimensional object T1, T2, content other than advertising content may be arrange | positioned on the surface of three-dimensional object T1, T2.

  In the above-described embodiment, two solid objects are arranged in the content C1. However, one solid object may be arranged in the content C1, or more than two solid objects may be arranged. Good. The plurality of three-dimensional objects arranged in the content C1 may have different shapes.

  Moreover, in the above-mentioned embodiment, although the terminal device 100 rotates three-dimensional object according to a user's touch-panel operation, operation of the user who rotates a three-dimensional object is not limited to touch-panel operation. For example, the terminal device 100 may include an operation unit (operation unit) other than a touch panel such as a mouse or a keyboard. Then, the three-dimensional object may be rotated according to the user's operation using the operation means.

  In addition, the terminal device 100 may rotate the three-dimensional object in accordance with the operation of the user who tilts the terminal device 100. For example, the terminal device 100 may include a sensor (for example, an acceleration sensor or a gyro sensor) that detects the movement of the terminal device 100. Then, the terminal device 100 may rotate the three-dimensional object based on the information from the sensor. The terminal device 100 may detect the tilt of the terminal device 100 based on the information from the sensor, and rotate the three-dimensional object in conjunction with the detected tilt.

  In addition, the terminal device 100 may display a still image which is one frame of a moving image on each surface of the three-dimensional object so that the three-dimensional object becomes a moving image (for example, a random cartoon) when rotated. At this time, the terminal device 100 may be configured to rotate the three-dimensional objects T1 and T2 according to the operation on the three-dimensional objects T1 and T2. This makes it possible to invite the user's operation on the three-dimensional object. As a result, the terminal device 100 can improve the appeal effect of the information related to the content.

  Further, the method of inviting the user's operation to the three-dimensional object is not limited to the above. For example, the terminal device 100 displays an object (second object) moving on the surface of the solid objects T1 and T2 on the surface of the solid objects T1 and T2. For example, in the example of FIG. 3, the terminal device 100 moves an object (for example, a person, an airplane, a car, or a ball) freely moving on six surfaces of the three-dimensional object T2 to the surface M21 of the front side of the three-dimensional object T2. Place on Then, the terminal device 100 moves the second object toward the area not displayed on the screen of the three-dimensional object T2 surface. In the example of FIG. 3, the terminal device 100 may use a plane M 25 on the upper surface of the second object, a plane M 23 on the side, a plane M 26, a plane M 22 on the bottom, or It is moved toward the surface M24 located on the back. Also at this time, the terminal device 100 may be configured to rotate the three-dimensional objects T1 and T2 according to the operation on the three-dimensional objects T1 and T2.

  Furthermore, in the above-described embodiment, the terminal device 100 arranges the three-dimensional objects T1 and T2 in the display areas A1 and A2 of the content C1, respectively. However, the terminal device 100 may arrange the three-dimensional objects T1 and T2 in areas other than the display areas A1 and A2. For example, the content C1 may have an area (hereinafter referred to as a mirror surface area) capable of displaying a three-dimensional object so as to be reflected in a mirror. Then, the display unit 151 may display the solid objects T1 and T2 on the mirror surface area of the content C1. The display areas A1 and A2 shown in FIG. 1 may be replaced with mirror areas. As a result, the rear surface side of the solid object (in the example of FIG. 1, the Z-axis minus direction side) appears in the mirror surface area behind the solid object. Since the invisible portion of the back of the three-dimensional object is visible, the appeal effect of the content can be enhanced. The terminal device 100 may cause the mirror surface region to be curved or refracted in a virtual 3D space so that the user can view the bottom, top, and side surfaces of the three-dimensional object in a front view of the three-dimensional object. The terminal device 100 may tilt the mirror surface area with respect to the screen (XY plane) of the terminal device 100.

  In the above-described embodiment, the first object is a solid object, but the first object may not necessarily be a solid object. For example, the first object may be a plate-like panel which can freely move on a virtual 3D space. In this case, the three-dimensional object described in the above embodiment can be reworded as a panel or the like.

  Further, among the processes described in the above embodiment, all or part of the process described as being automatically performed may be manually performed, or the process described as being manually performed. All or part of them can be performed automatically by known methods. In addition, information including processing procedures, specific names, various data and parameters shown in the above-mentioned documents and drawings can be arbitrarily changed unless otherwise specified. For example, the various information shown in each figure is not limited to the illustrated information.

  Further, each component of each device illustrated is functionally conceptual, and does not necessarily have to be physically configured as illustrated. That is, the specific form of the distribution and integration of each device is not limited to the illustrated one, and all or a part thereof may be functionally or physically dispersed in any unit depending on various loads, usage conditions, etc. It can be integrated and configured.

  Moreover, it is possible to combine suitably each embodiment mentioned above in the area | region which does not make process content contradictory.

  Further, the control device for controlling the advertisement distribution server 20, the content distribution server 30, or the terminal device 100 according to the present embodiment may be realized by a dedicated computer system or may be realized by a normal computer system. For example, a program for executing the above-described operation is stored in a computer-readable recording medium such as an optical disk, semiconductor memory, magnetic tape, flexible disk, etc. and distributed, the program is installed in a computer, and the above-described processing is performed. The control device may be configured by execution. The control device may be an external device (for example, a personal computer) of the terminal device 100 or an internal device (for example, the control unit 23, the control unit 33, or the control unit 150). In addition, the program may be stored in a disk device provided in a server device on a network such as the Internet so that the program can be downloaded to a computer. In addition, the above-described functions may be realized by cooperation of an OS (Operating System) and application software. In this case, the part other than the OS may be stored in the medium and distributed, or the part other than the OS may be stored in the server apparatus and downloaded to the computer.

[9. Hardware configuration]
The advertisement distribution server 20, the content distribution server 30, or the terminal device 100 according to the embodiment and the modification can also be realized by, for example, a computer 1000 configured as shown in FIG. FIG. 13 is a hardware configuration diagram showing an example of a computer that implements the function of the advertisement distribution server 20, the content distribution server 30, or the terminal device 100. The computer 1000 includes a central processing unit (CPU) 1100, a RAM 1200, a ROM 1300, a hard disk drive (HDD) 1400, a communication interface (I / F) 1500, an input / output interface (I / F) 1600, and a media interface (I / F). ) 1700.

  The CPU 1100 operates based on a program stored in the ROM 1300 or the HDD 1400 to control each part. The ROM 1300 stores a boot program executed by the CPU 1100 when the computer 1000 starts up, a program depending on the hardware of the computer 1000, and the like.

  The HDD 1400 stores a program executed by the CPU 1100, data used by the program, and the like. The communication interface 1500 receives data from another device via the network N, sends the data to the CPU 1100, and transmits data generated by the CPU 1100 to the other device via the network N.

  The CPU 1100 controls output devices such as a display and a printer and input devices such as a keyboard and a mouse via the input / output interface 1600. The CPU 1100 acquires data from an input device via the input / output interface 1600. The CPU 1100 also outputs the generated data to the output device via the input / output interface 1600.

  The media interface 1700 reads a program or data stored in the recording medium 1800 and provides the CPU 1100 with the program via the RAM 1200. The CPU 1100 loads such a program from the recording medium 1800 onto the RAM 1200 via the media interface 1700 and executes the loaded program. The recording medium 1800 is, for example, an optical recording medium such as a digital versatile disc (DVD) or a phase change rewritable disc (PD), a magneto-optical recording medium such as a magneto-optical disk (MO), a tape medium, a magnetic recording medium, or a semiconductor memory. Etc.

  For example, when the computer 1000 functions as the advertisement distribution server 20, the content distribution server 30, or the terminal device 100 according to the embodiment, the CPU 1100 of the computer 1000 executes the program loaded on the RAM 1200 to execute the control unit 23. The controller 33 realizes the function of the controller 33 or the controller 150. The CPU 1100 of the computer 1000 reads these programs from the recording medium 1800 and executes them, but as another example, these programs may be acquired from another device via the network N.

[10. effect〕
As described above, the terminal device 100 displays the three-dimensional object displayed on the screen on the content C1. Then, the terminal device 100 rotates the three-dimensional object in the content C1 according to the operation of the user. Thereby, the terminal device 100 can cause the user to focus on the rotating solid object. As a result, the terminal device 100 can improve the appeal effect of the information related to the content.

  In addition, the terminal device 100 rotates the three-dimensional object based on the user's operation on the content C1. Accordingly, the terminal device 100 can improve the appeal effect of the information related to the content.

  Also, the content C1 is scrollable. Then, the terminal device 100 rotates the three-dimensional object in conjunction with the scroll of the content C1 by the scroll operation of the user. Accordingly, the terminal device 100 can improve the appeal effect of the information related to the content.

  The terminal device 100 also rotates the three-dimensional object based on the user's operation on the three-dimensional object. Since the three-dimensional object is operable, the terminal device 100 can attract the user's interest in the content C1 having the three-dimensional object. As a result, the terminal device 100 can improve the appeal effect of the information related to the content.

  Further, when the user performs an operation for scrolling or rotating the content C1 or the three-dimensional object in the first direction, the terminal device 100 does not rotate the three-dimensional object in the first direction, and the content C1 is not rotated. Scroll in the first direction. The terminal device 100 rotates the stereoscopic object in the second direction when the user executes an operation for scrolling or rotating the content C1 or the stereoscopic object in the second direction different from the first direction. Let Thereby, both the scroll operation of the content C1 and the rotation operation of the three-dimensional object can be compatible. As a result, the terminal device 100 can improve the appeal effect of the information related to the content.

  In addition, the terminal device 100 displays the content C1 and the three-dimensional object on the screen of the terminal device 100. Then, the terminal device 100 rotates the three-dimensional object based on the information from the sensor that detects the movement of the terminal device 100. Since the three-dimensional object rotates simply by tilting the terminal device 100, the terminal device 100 can draw the user's attention to the three-dimensional object. As a result, the terminal device 100 can improve the appeal effect of the information related to the content.

  The terminal device 100 also displays a polyhedron as a three-dimensional object. Then, the terminal device 100 rotates the polyhedron in accordance with the user's operation. Accordingly, the terminal device 100 can improve the appeal effect of the information related to the content.

  The terminal device 100 also displays a cube or a rectangular parallelepiped as a three-dimensional object. Then, the terminal device 100 rotates the cube or the rectangular parallelepiped in accordance with the user's operation. Accordingly, the terminal device 100 can improve the appeal effect of the information related to the content.

  The terminal device 100 also displays a sphere as a three-dimensional object. Then, the terminal device 100 rotates the sphere in accordance with the user's operation. Accordingly, the terminal device 100 can improve the appeal effect of the information related to the content.

  In addition, the terminal device 100 displays a sphere configured by connecting a plurality of surfaces as a three-dimensional object. Accordingly, the terminal device 100 can improve the appeal effect of the information related to the content.

  A solid object is composed of multiple faces. Then, the terminal device 100 displays the second content on at least one surface of the three-dimensional object. Accordingly, the terminal device 100 can improve the appeal effect of the information related to the content.

  A solid object is composed of multiple faces. Then, the terminal device 100 displays the moving image on at least one surface of the three-dimensional object. Accordingly, the terminal device 100 can improve the appeal effect of the information related to the content.

  A solid object is composed of multiple faces. Then, the terminal device 100 displays still images that become one frame of the moving image on each surface of the three-dimensional object so that the three-dimensional object becomes a moving image when it is rotated. Thereby, since the user's interest can be attracted, the terminal device 100 can improve the appeal effect of the information related to the content.

  Further, the terminal device 100 displays a second object moving on the surface of the three-dimensional object on the surface of the three-dimensional object. Then, the terminal device 100 moves the second object toward the area not displayed on the screen of the surface of the three-dimensional object. This makes it possible to evoke the user's desire to rotate the three-dimensional object. As a result, since the user interest can be attracted, the terminal device 100 can improve the appeal effect of the information related to the content.

  The content C1 is scrollable. Then, the terminal device 100 displays a moving image on the surface of the three-dimensional object. Then, when the three-dimensional object on the content C1 is positioned in a predetermined area of the screen by the user's scroll operation, the terminal device 100 starts reproduction of the moving image. Thus, the moving image is reproduced at a position where the user can easily view, so that the user can be attracted to the moving image. As a result, the terminal device 100 can improve the appeal effect of the information related to the content.

  In addition, the terminal device 100 stops the reproduction of the moving image when part or all of the three-dimensional object deviates from the predetermined area, and resumes the reproduction of the moving image from the continuation when the three-dimensional object is again located in the predetermined area. . This prevents the user from being able to show the video over and over again. As a result, the terminal device 100 can improve the appeal effect of the information related to the content.

  Also, the content C1 is scrollable. Then, when the three-dimensional object on the content C1 is positioned in the end area of the screen by the scroll of the content C1, the terminal device 100 stops the rotation of the three-dimensional object. As a result, the user is less bothered by the movement of the three-dimensional object when concentrating on the content C1. As a result, the terminal device 100 can improve the appeal effect of the information related to the content.

  Also, the content C1 has a predetermined display area capable of displaying a three-dimensional object so as to be reflected in a mirror. The terminal device 100 displays a three-dimensional object on the predetermined display area of the content C1. Thereby, the user can view the three-dimensional object from many directions through the predetermined display area. As a result, the terminal device 100 can improve the appeal effect of the information related to the content.

  Also, a solid object is composed of multiple faces. Then, the terminal device 100 stops the rotation of the three-dimensional object such that the predetermined surface of the three-dimensional object is substantially in front. Thus, the user can easily view the content arranged in the three-dimensional object. As a result, the terminal device 100 can improve the appeal effect of the information related to the content.

  Also, a solid object is composed of multiple faces. Then, the terminal device 100 stops the rotation of the three-dimensional object so that the content arranged on the predetermined surface of the three-dimensional object can be viewed. Thus, the user can easily view the content arranged in the three-dimensional object. As a result, the terminal device 100 can improve the appeal effect of the information related to the content.

  Also, a solid object is composed of multiple faces. In addition, at least one surface of the three-dimensional object is displaying a moving image. Then, after the rotation of the three-dimensional object stops, the terminal device 100 starts reproduction of the moving image arranged in the three-dimensional object. Thus, the user can easily view the moving image arranged in the three-dimensional object. As a result, the terminal device 100 can improve the appeal effect of the information related to the content.

  Although some of the embodiments of the present application have been described above in detail based on the drawings, these are only examples, and various modifications can be made based on the knowledge of those skilled in the art, including the aspects described in the section of the description of the invention. It is possible to implement the invention in other improved forms.

  In addition, the "section (module, unit)" described above can be read as "means" or "circuit". For example, the display portion can be read as a display means or a display circuit. Similarly, the display control unit can be read as a display control means or a display control circuit.

DESCRIPTION OF SYMBOLS 1 ... Distribution system 10 ... Advertiser terminal 20 ... Advertisement distribution server 21, 31, 110 ... Communications part 22 ... Storage part 23, 33, 150 ... Control part 24 ... Advertisement database 25 ... Delivery acceptance part 26 ... Request acceptance part 27 ... advertisement selection unit 28 ... distribution unit 30 ... content distribution server 32 ... content storage unit 34 ... reception unit 35 ... distribution unit 100 ... terminal device 120 ... input unit 130 ... storage unit 140 ... output unit 151 ... display unit 152 ... display control Part A1, A2 ... Display area C1 ... Content C11 to C16, C21 to C26 ... Advertising content M11 to M16, M21 to M26 ... Surface T1, T2 ... Three-dimensional object

Claims (24)

A display procedure for displaying on a first content a first object which is a solid object displayed on a screen;
A display control procedure of rotating the first object in the first content in accordance with a user operation;
Information display program to make a computer execute. The display control procedure rotates the first object based on an operation of the user on the first content.
The information display program according to claim 1, which is processing. The first content is scrollable,
The display control procedure rotates the first object in conjunction with the scroll of the first content by the scroll operation of the user.
The information display program according to claim 1 or 2, which is a process. The display control procedure rotates the first object based on an operation of the user on the first object.
The information display program according to any one of claims 1 to 3, which is a process. In the display control procedure, when the user executes an operation for scrolling or rotating the first content or the first object in a first direction, the first object is displayed as the first object. Scrolling the first content in a first direction without rotating in a direction;
When the user executes an operation for scrolling or rotating the first content or the first object in a second direction different from the first direction, the first object is Rotate in the direction of,
The information display program according to any one of claims 1 to 4, which is a process. The display procedure displays the first content and the first object on a screen of a terminal device,
The display control procedure rotates the first object based on information from a sensor that detects movement of the terminal device.
It is a process, The information display program of any one of the Claims 1-5 characterized by the above-mentioned. The display procedure displays a polyhedron as the first object,
The display control procedure rotates the polyhedron in accordance with an operation of the user.
The information display program according to any one of claims 1 to 6, which is a process. The display procedure displays a cube or a rectangular parallelepiped as the first object,
The display control procedure rotates the cube or the rectangular parallelepiped in accordance with the user's operation.
8. The information display program according to claim 7, which is processing. The display procedure displays a sphere as the first object,
The display control procedure rotates the sphere in response to an operation of the user.
The information display program according to any one of claims 1 to 6, which is a process. The display procedure displays a sphere configured by connecting a plurality of surfaces as the first object,
10. The information display program according to claim 9, which is a process. The first object is composed of a plurality of faces,
The display procedure displays a second content on at least one side of the first object,
The information display program according to any one of claims 1 to 10, which is a process. The first object is composed of a plurality of faces,
The display procedure displays an animation on at least one side of the first object,
The information display program according to any one of claims 1 to 11, which is a process. The first object is composed of a plurality of faces,
The display procedure displays a still image to be one frame of the moving image on each surface of the first object so as to become a moving image when the first object is rotated.
The information display program according to any one of claims 1 to 12, which is a process. The display procedure displays a second object moving on the surface of the first object on the surface of the first object,
The display control procedure moves the second object toward an area not displayed on the screen of the surface of the first object.
The information display program according to any one of claims 1 to 13, which is a process. The first content is scrollable,
The display procedure displays a moving image on the surface of the first object,
The display control procedure starts reproduction of the moving image when the first object on the first content is positioned in a predetermined area of the screen by the scroll operation of the user.
The information display program according to any one of claims 1 to 14, which is a process. The display control procedure stops reproduction of the moving image when part or all of the first object deviates from the predetermined area, and the first object is located again in the predetermined area. Resume playing the video from the continuation,
The information display program according to claim 15, wherein the information display program is a process. The first content is scrollable,
The display control procedure stops the rotation of the first object when the first object on the first content is positioned in an edge area of the screen by scrolling the first content.
The information display program according to any one of claims 1 to 16, which is a process. The first content has a predetermined display area capable of displaying a three-dimensional object so as to be reflected in a mirror,
The display procedure displays the first object on the predetermined display area of the first content.
The information display program according to any one of claims 1 to 17, which is a process. The first object is composed of a plurality of faces,
The display control procedure stops rotation of the first object such that a predetermined surface of the first object is substantially in front.
The information display program according to any one of claims 1 to 18, which is a process. The first object is composed of a plurality of faces,
The display control procedure stops rotation of the first object so that content arranged on a predetermined surface of the first object can be viewed.
The information display program according to any one of claims 1 to 19, which is a process. The first object is composed of a plurality of faces,
At least one face of the first object is displaying a video,
The display control procedure starts reproduction of the moving image disposed on the first object after the rotation of the first object stops.
The information display program according to any one of claims 1 to 20, which is a process. It is an information display method which an information display device performs, and
Displaying a first object, which is a three-dimensional object displayed on the screen, on the first content;
A display control step of rotating the first object in the first content in accordance with the user's operation;
An information display method characterized by including: A display unit for displaying on a first content a first object which is a three-dimensional object displayed on a screen;
A display control unit that rotates the first object in the first content in accordance with a user operation;
An information display apparatus comprising: A distribution unit that distributes control information to a terminal device that displays information on a screen;
The distribution unit distributes the control information to the terminal device.
Display processing for displaying on a first content a first object which is a three-dimensional object displayed on a screen;
Display control processing for rotating the first object in the first content in accordance with a user operation;
Control the terminal device to execute
A delivery device characterized by

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