JP6246201B2 - 広告キャンペーン予算に基づいた広告キャンペーンに関するターゲット設定基準の変更 - Google Patents
広告キャンペーン予算に基づいた広告キャンペーンに関するターゲット設定基準の変更 Download PDFInfo
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- JP6246201B2 JP6246201B2 JP2015521639A JP2015521639A JP6246201B2 JP 6246201 B2 JP6246201 B2 JP 6246201B2 JP 2015521639 A JP2015521639 A JP 2015521639A JP 2015521639 A JP2015521639 A JP 2015521639A JP 6246201 B2 JP6246201 B2 JP 6246201B2
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- Prior art keywords
- advertising
- targeting criteria
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- social networking
- networking system
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- G—PHYSICS
- G06—COMPUTING OR CALCULATING; COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
-
- G—PHYSICS
- G06—COMPUTING OR CALCULATING; COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
-
- G—PHYSICS
- G06—COMPUTING OR CALCULATING; COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
-
- G—PHYSICS
- G06—COMPUTING OR CALCULATING; COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0273—Determination of fees for advertising
-
- G—PHYSICS
- G06—COMPUTING OR CALCULATING; COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q50/00—Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism
- G06Q50/01—Social networking
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- Business, Economics & Management (AREA)
- Engineering & Computer Science (AREA)
- Strategic Management (AREA)
- Accounting & Taxation (AREA)
- Development Economics (AREA)
- Finance (AREA)
- Physics & Mathematics (AREA)
- General Physics & Mathematics (AREA)
- Economics (AREA)
- Marketing (AREA)
- Theoretical Computer Science (AREA)
- General Business, Economics & Management (AREA)
- Entrepreneurship & Innovation (AREA)
- Game Theory and Decision Science (AREA)
- Computing Systems (AREA)
- Health & Medical Sciences (AREA)
- General Health & Medical Sciences (AREA)
- Human Resources & Organizations (AREA)
- Primary Health Care (AREA)
- Tourism & Hospitality (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Applications Claiming Priority (3)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| US13/544,880 US20140012659A1 (en) | 2012-07-09 | 2012-07-09 | Modifying targeting criteria for an advertising campaign based on advertising campaign budget |
| US13/544,880 | 2012-07-09 | ||
| PCT/US2013/047849 WO2014011393A1 (en) | 2012-07-09 | 2013-06-26 | Modifying targeting criteria for an advertising campaign based on advertising campaign budget |
Publications (3)
| Publication Number | Publication Date |
|---|---|
| JP2015528952A JP2015528952A (ja) | 2015-10-01 |
| JP2015528952A5 JP2015528952A5 (enExample) | 2016-08-12 |
| JP6246201B2 true JP6246201B2 (ja) | 2017-12-13 |
Family
ID=49879230
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| JP2015521639A Active JP6246201B2 (ja) | 2012-07-09 | 2013-06-26 | 広告キャンペーン予算に基づいた広告キャンペーンに関するターゲット設定基準の変更 |
Country Status (7)
| Country | Link |
|---|---|
| US (1) | US20140012659A1 (enExample) |
| JP (1) | JP6246201B2 (enExample) |
| KR (1) | KR20150035754A (enExample) |
| AU (1) | AU2013289036B2 (enExample) |
| CA (1) | CA2874021A1 (enExample) |
| TW (1) | TWI567674B (enExample) |
| WO (1) | WO2014011393A1 (enExample) |
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| US9659099B2 (en) | 2011-03-14 | 2017-05-23 | Amgine Technologies (Us), Inc. | Translation of user requests into itinerary solutions |
| US11763212B2 (en) | 2011-03-14 | 2023-09-19 | Amgine Technologies (Us), Inc. | Artificially intelligent computing engine for travel itinerary resolutions |
| US20140149204A1 (en) * | 2011-08-30 | 2014-05-29 | Mediamind Technologies Ltd. | System and method for advertising verification based on users' demographics |
| US10482494B2 (en) | 2012-06-14 | 2019-11-19 | Lotlinx Canada Manitoba, Inc. | Steering distributions for connections from online campaigns of uniquely identifiable objects (UIOs) based on predicted distributions |
| US10089649B1 (en) | 2012-06-14 | 2018-10-02 | Long Tail Ventures, Inc. | Advertising of uniquely identifiable objects |
| WO2014022272A1 (en) * | 2012-07-30 | 2014-02-06 | Yahoo! Inc. | Systems and methods for implementing a mobil application based online advertising system |
| CA2826964A1 (en) * | 2012-09-10 | 2014-03-10 | Jefferson Or | Targeted messaging |
| US20140214555A1 (en) * | 2013-01-30 | 2014-07-31 | Google Inc. | Externalities in an auction |
| US10217127B2 (en) * | 2013-07-19 | 2019-02-26 | Oath Inc. | Computerized systems and methods for determining performance of content in email |
| US10970741B2 (en) * | 2013-09-19 | 2021-04-06 | Oracle International Corporation | Method and system for integrating audience data with a social media site |
| US20150088635A1 (en) * | 2013-09-23 | 2015-03-26 | Umbel Corporation | Systems and methods of measurement and modification of advertisements and content |
| US10607255B1 (en) * | 2013-12-17 | 2020-03-31 | Amazon Technologies, Inc. | Product detail page advertising |
| US10325283B2 (en) * | 2014-01-24 | 2019-06-18 | Facebook, Inc. | Pacing objectives of an advertising campaign throughout a duration of the advertising campaign |
| US20150227963A1 (en) * | 2014-02-12 | 2015-08-13 | Turn Inc. | Systems, methods, and apparatus for budget allocation |
| CA2944652C (en) | 2014-04-01 | 2024-05-21 | Amgine Technologies (Us), Inc. | Inference model for traveler classification |
| US10782864B1 (en) * | 2014-04-04 | 2020-09-22 | Sprint Communications Company L.P. | Two-axis slider graphical user interface system and method |
| US10535082B1 (en) | 2014-04-22 | 2020-01-14 | Sprint Communications Company L.P. | Hybrid selection of target for advertisement campaign |
| US20150348093A1 (en) * | 2014-05-27 | 2015-12-03 | Facebook, Inc. | Advertisement impression inventory manager |
| US20160027048A1 (en) * | 2014-07-25 | 2016-01-28 | Yahoo! Inc. | Audience recommendation |
| US10373209B2 (en) * | 2014-07-31 | 2019-08-06 | U-Mvpindex Llc | Driving behaviors, opinions, and perspectives based on consumer data |
| US20160314493A1 (en) * | 2015-04-24 | 2016-10-27 | Kenshoo Ltd. | Metric monitoring in social advertising |
| US11049047B2 (en) | 2015-06-25 | 2021-06-29 | Amgine Technologies (Us), Inc. | Multiattribute travel booking platform |
| WO2016205076A1 (en) | 2015-06-18 | 2016-12-22 | Amgine Technologies (Us), Inc. | Scoring system for travel planning |
| US11941552B2 (en) | 2015-06-25 | 2024-03-26 | Amgine Technologies (Us), Inc. | Travel booking platform with multiattribute portfolio evaluation |
| WO2017018658A1 (ko) * | 2015-07-30 | 2017-02-02 | 에스케이플래닛 주식회사 | 광고플랫폼장치 및 그 동작 방법 |
| US9922343B2 (en) * | 2015-12-17 | 2018-03-20 | Facebook, Inc. | Determining criteria for selecting target audience for content |
| JP6757143B2 (ja) * | 2016-01-25 | 2020-09-16 | ヤフー株式会社 | 広告装置、調整方法および調整プログラム |
| MX2018010482A (es) * | 2016-03-01 | 2019-03-28 | Lotlinx Canada Manitoba Inc | Dirección de distribuciones para conexiones de campañas en línea de objetos identificables de forma única (uios) con base en distribuciones predichas. |
| KR102627423B1 (ko) * | 2016-03-18 | 2024-01-18 | 에스케이플래닛 주식회사 | 광고플랫폼장치 및 그 동작 방법 |
| US20170287004A1 (en) * | 2016-04-01 | 2017-10-05 | Facebook, Inc. | Selecting a content item from a set for presentation to a user based on locations associated with the content items and a location associated with the user |
| WO2017205802A1 (en) * | 2016-05-27 | 2017-11-30 | App Annie Inc. | Advertisement data metric determination within mobile applications |
| US20180225718A1 (en) * | 2017-02-08 | 2018-08-09 | Facebook, Inc. | User-specific promotion unit for page advertisements |
| JP6305595B1 (ja) * | 2017-03-16 | 2018-04-04 | ヤフー株式会社 | 情報提供装置、情報提供方法および情報提供プログラム |
| US10621627B2 (en) * | 2017-05-04 | 2020-04-14 | Microsoft Technology Licensing, Llc | Running client experiments based on server-side user segment data |
| US11449899B2 (en) * | 2017-10-30 | 2022-09-20 | Meta Platforms, Inc. | Systems and methods for promoting groups |
| US11190608B2 (en) | 2018-03-21 | 2021-11-30 | Cdk Global Llc | Systems and methods for an automotive commerce exchange |
| US11501351B2 (en) | 2018-03-21 | 2022-11-15 | Cdk Global, Llc | Servers, systems, and methods for single sign-on of an automotive commerce exchange |
| US11334911B1 (en) * | 2018-03-23 | 2022-05-17 | Tatari, Inc. | Systems and methods for debiasing media creative efficiency |
| US11132706B1 (en) | 2018-03-26 | 2021-09-28 | Tatari, Inc. | System and method for quantification of latent effects on user interactions with an online presence in a distributed computer network resulting from content distributed through a distinct content delivery network |
| US11212566B1 (en) | 2018-03-26 | 2021-12-28 | Tatari, Inc. | Systems and methods for attributing TV conversions |
| KR102706619B1 (ko) * | 2018-04-16 | 2024-09-12 | 에스케이플래닛 주식회사 | 그룹화를 통한 타겟팅 광고 제공 방법, 시스템 및 이를 위한 컴퓨터 프로그램이 기록된 기록매체 |
| US11562393B1 (en) | 2018-12-07 | 2023-01-24 | Tatari, Inc. | Self-consistent inception architecture for efficient baselining media creatives |
| US11334912B1 (en) | 2018-12-07 | 2022-05-17 | Tatari, Inc. | Systems and methods for determining media creative attribution to website traffic |
| US20210150582A1 (en) * | 2019-01-30 | 2021-05-20 | Walmart Apollo, Llc | System and method for detecting and rectifying abnormal ad spends |
| FR3094535A1 (fr) * | 2019-03-28 | 2020-10-02 | Jcdecaux Sa | Procédé d’estimation de l’impact d’une campagne publicitaire, et procédé et ensemble d’affichage utilisant un tel procédé d’estimation. |
| US12020217B2 (en) | 2020-11-11 | 2024-06-25 | Cdk Global, Llc | Systems and methods for using machine learning for vehicle damage detection and repair cost estimation |
| US11310207B1 (en) | 2020-12-21 | 2022-04-19 | Shopify Inc. | Systems and methods for exchanging data between devices |
| US11514021B2 (en) | 2021-01-22 | 2022-11-29 | Cdk Global, Llc | Systems, methods, and apparatuses for scanning a legacy database |
| WO2022196070A1 (ja) * | 2021-03-15 | 2022-09-22 | ソニーグループ株式会社 | 情報処理装置および方法、並びにプログラム |
| US12045212B2 (en) | 2021-04-22 | 2024-07-23 | Cdk Global, Llc | Systems, methods, and apparatuses for verifying entries in disparate databases |
| US11803535B2 (en) | 2021-05-24 | 2023-10-31 | Cdk Global, Llc | Systems, methods, and apparatuses for simultaneously running parallel databases |
| US12277306B2 (en) | 2022-05-03 | 2025-04-15 | Cdk Global, Llc | Cloud service platform integration with dealer management systems |
| US11983145B2 (en) | 2022-08-31 | 2024-05-14 | Cdk Global, Llc | Method and system of modifying information on file |
Family Cites Families (16)
| Publication number | Priority date | Publication date | Assignee | Title |
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| US20060224447A1 (en) * | 2005-03-31 | 2006-10-05 | Ross Koningstein | Automated offer management using audience segment information |
| US7840438B2 (en) * | 2005-07-29 | 2010-11-23 | Yahoo! Inc. | System and method for discounting of historical click through data for multiple versions of an advertisement |
| US20070038509A1 (en) * | 2005-08-10 | 2007-02-15 | Microsoft Corporation | Budget-based advertisement placement |
| US20080097813A1 (en) * | 2005-12-28 | 2008-04-24 | Collins Robert J | System and method for optimizing advertisement campaigns according to advertiser specified business objectives |
| US8700462B2 (en) * | 2005-12-28 | 2014-04-15 | Yahoo! Inc. | System and method for optimizing advertisement campaigns using a limited budget |
| JP2007323334A (ja) * | 2006-05-31 | 2007-12-13 | Waakuatto:Kk | Webページ抽出システム、これを用いた広告配信システムおよび広告配信プログラム |
| JP5044160B2 (ja) * | 2006-07-18 | 2012-10-10 | 株式会社ゼンリンデータコム | ガイド情報提供システム |
| US20080052157A1 (en) * | 2006-08-22 | 2008-02-28 | Jayant Kadambi | System and method of dynamically managing an advertising campaign over an internet protocol based television network |
| US8799068B2 (en) * | 2007-11-05 | 2014-08-05 | Facebook, Inc. | Social advertisements and other informational messages on a social networking website, and advertising model for same |
| US20090216616A1 (en) * | 2008-02-26 | 2009-08-27 | Yang Wang | Method and System for Displaying Correlated Advertisements to Internet Users |
| US20090313120A1 (en) * | 2008-06-13 | 2009-12-17 | Google Inc. | Goal-Based Front End Buying of Radio Advertisements |
| WO2010132855A2 (en) * | 2009-05-14 | 2010-11-18 | Brand.Net | System and method for optimizing purchase of inventory for online display advertising |
| US20110035273A1 (en) * | 2009-08-05 | 2011-02-10 | Yahoo! Inc. | Profile recommendations for advertisement campaign performance improvement |
| US20110282730A1 (en) * | 2010-05-13 | 2011-11-17 | AdChoice, Inc. | System and method for selecting and implementing an internet advertising campaign |
| US8527343B1 (en) * | 2010-08-24 | 2013-09-03 | Google Inc. | Distributing content across multiple content locations |
| US20120078730A1 (en) * | 2010-09-29 | 2012-03-29 | Viswanathan Ramaiyer | Automatic Internet Search Advertising Campaign Variable Optimization for Aiding Advertising Agency Efficiencies |
-
2012
- 2012-07-09 US US13/544,880 patent/US20140012659A1/en not_active Abandoned
-
2013
- 2013-06-26 WO PCT/US2013/047849 patent/WO2014011393A1/en not_active Ceased
- 2013-06-26 JP JP2015521639A patent/JP6246201B2/ja active Active
- 2013-06-26 CA CA2874021A patent/CA2874021A1/en not_active Abandoned
- 2013-06-26 KR KR20147036332A patent/KR20150035754A/ko not_active Ceased
- 2013-06-26 AU AU2013289036A patent/AU2013289036B2/en not_active Ceased
- 2013-07-05 TW TW102124267A patent/TWI567674B/zh not_active IP Right Cessation
Also Published As
| Publication number | Publication date |
|---|---|
| TWI567674B (zh) | 2017-01-21 |
| TW201403516A (zh) | 2014-01-16 |
| KR20150035754A (ko) | 2015-04-07 |
| AU2013289036A1 (en) | 2014-12-04 |
| JP2015528952A (ja) | 2015-10-01 |
| WO2014011393A1 (en) | 2014-01-16 |
| CA2874021A1 (en) | 2014-01-16 |
| AU2013289036B2 (en) | 2018-08-09 |
| US20140012659A1 (en) | 2014-01-09 |
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