AU2013289036B2 - Modifying targeting criteria for an advertising campaign based on advertising campaign budget - Google Patents

Modifying targeting criteria for an advertising campaign based on advertising campaign budget Download PDF

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Publication number
AU2013289036B2
AU2013289036B2 AU2013289036A AU2013289036A AU2013289036B2 AU 2013289036 B2 AU2013289036 B2 AU 2013289036B2 AU 2013289036 A AU2013289036 A AU 2013289036A AU 2013289036 A AU2013289036 A AU 2013289036A AU 2013289036 B2 AU2013289036 B2 AU 2013289036B2
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Prior art keywords
targeting criteria
advertising
social networking
networking system
budget
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AU2013289036A
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AU2013289036A1 (en
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Rong Yan
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Meta Platforms Inc
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Facebook Inc
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    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0273—Determination of fees for advertising
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism
    • G06Q50/01—Social networking

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  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Strategic Management (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Theoretical Computer Science (AREA)
  • General Business, Economics & Management (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Game Theory and Decision Science (AREA)
  • Computing Systems (AREA)
  • Health & Medical Sciences (AREA)
  • General Health & Medical Sciences (AREA)
  • Human Resources & Organizations (AREA)
  • Primary Health Care (AREA)
  • Tourism & Hospitality (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
AU2013289036A 2012-07-09 2013-06-26 Modifying targeting criteria for an advertising campaign based on advertising campaign budget Ceased AU2013289036B2 (en)

Applications Claiming Priority (3)

Application Number Priority Date Filing Date Title
US13/544,880 US20140012659A1 (en) 2012-07-09 2012-07-09 Modifying targeting criteria for an advertising campaign based on advertising campaign budget
US13/544,880 2012-07-09
PCT/US2013/047849 WO2014011393A1 (en) 2012-07-09 2013-06-26 Modifying targeting criteria for an advertising campaign based on advertising campaign budget

Publications (2)

Publication Number Publication Date
AU2013289036A1 AU2013289036A1 (en) 2014-12-04
AU2013289036B2 true AU2013289036B2 (en) 2018-08-09

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Family Applications (1)

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AU2013289036A Ceased AU2013289036B2 (en) 2012-07-09 2013-06-26 Modifying targeting criteria for an advertising campaign based on advertising campaign budget

Country Status (7)

Country Link
US (1) US20140012659A1 (enExample)
JP (1) JP6246201B2 (enExample)
KR (1) KR20150035754A (enExample)
AU (1) AU2013289036B2 (enExample)
CA (1) CA2874021A1 (enExample)
TW (1) TWI567674B (enExample)
WO (1) WO2014011393A1 (enExample)

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Also Published As

Publication number Publication date
TWI567674B (zh) 2017-01-21
TW201403516A (zh) 2014-01-16
KR20150035754A (ko) 2015-04-07
AU2013289036A1 (en) 2014-12-04
JP2015528952A (ja) 2015-10-01
WO2014011393A1 (en) 2014-01-16
CA2874021A1 (en) 2014-01-16
US20140012659A1 (en) 2014-01-09
JP6246201B2 (ja) 2017-12-13

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Date Code Title Description
FGA Letters patent sealed or granted (standard patent)
MK14 Patent ceased section 143(a) (annual fees not paid) or expired